LA Stormwater eNewsletter User Manual
Contents
1. h Tip If you re having trouble w highlight text amp click the clear styles button in the edit screen amp start over text while editing Upload Your Image x upload an image TIP if a photo isn t displaying correctly in the pop up preview try resaving it as a PNG instead of a JPEG or vice versa from your computer from URL from gallery http gallery mailchimp com 185fa8df43ebc680532df1bb0 images sealifetrivia 1 1 1 j jpeg png or gif por favor resize link amp alt text height align link URL 199 left z stay within 135px wide x any height go here when image is clicked visible when images are turned off keep proportions o TO EDIT TEASERS scroll over text box and click edit The edit content box will appear see below When finished editing content click save now e Type directly into editor Do not copy paste from a Word doc Only copy paste from a text editor like TextEdit or Notepad e Text editor does not have spell check Review grammar carefully e For the title font use size 24 font Times News Roman amp Bold Click more colors in color palette and enter Color 006699 e For the body of text font size 14 Arial Darkest Gray in color palette Edit Your Content v Syies v ClearStyles Foni UT Eis v fo b fh B Source Time News Roman Title 24 size bold amp color is 006699 Blue Bod2. Template Then follow each step in the campaign builder to finish creating your eBlast invite just as you would with your eNewsletter 12 Replicating a Campaign You can replicate an email campaign for resending an eNewsletter or reminder eBlast From the Dashboard window click the Campaigns tab Find the campaign you want to replicate and click replicate Reference s 2 7 in the Creating a Campaign section to help with editing content TIP Helpful replicating campaign link http kb mailchimp com article how can i use my previous campaign as a template for my new campaisn Dashboard Campaigns Lists Reports Autoresponders Account type status list emails g LID Celebra Sent Oct 19 2011 ja 10 12 regular ae LID Event Invitees view emall replicate deldte social share 12am ET sunt regular Draft TestList E all campaigns EJ drafts O LID Celebration Invite Sent Oct 18 2011 regular LID Event Invitees 04 31 pm 3 scheduled campaigns MailChimp Billing Information for LA Stormwater Your MailChimp account is on the Pay As You Go plan On April 27 2012 an amount of 375 000 credits was purchased Each time you send out an eNewsletter eBlast invite etc to a list each email in that list will cost a credit i e eNewsletter sent to a list vist with 7 000 emails 7 000 credits used You also use credits when you send a test http mailc email i e if you sen
3. save amp exit 4back next gt GENERAL TEMPLATE Approved Design astorm astorm2 LID UPDATE TEMPLATE templates basic layouts pre designed AutoConnect my templates featured 3 Eventbrite Event Invitations gt SurveyMonkey import import from URL import zip file paste in code import to my templates code code custom templates 3 STEP 3 OF THE CAMPAIGN BUILDER You will make edits to your template by adding text and images Here are some tips for editing your content o Begin with hiding the first article by clicking the hide icon this is so all articles will be the same size TIP You can watch a video tutorial here top af last X Campaign Build lt S test 4dback next gt HIDE THIS SECTION D SECTION BY CUCKING HIDE THIS SECT L HOOVER MOUSE OVER BOTTOM RIGHT CORNER TO SEE HIDE AND ADD ICONS o TO EDIT IMAGES scroll over image and click edit The image edit screen will appear see below e Use vertical images and it s best to resize the images before you upload them to MailChimp Make image dimensions 135 w x TIP The gallery stores images ss n 199 h to at least 72 dpi oa e To upload images select from your computer from URL or from gallery Then click submit e Add hyperlink to hyperlink images add a link here e Once you re finished clicks save TIP Your image size should say 135 w x 199
4. EP 1 OF THE CAMPAIGN BUILDER Select the list you want to send your eNewsletter to For example if you are sending out the eNewsletter select the LA Stormwater Program list o Once you ve selected the list click send to entire list or the next button either one will save your selection and progress you to the next step recipients step 1 of 5 lastormwater1 v a Imm a searchhelp Q select a list or create a segment to receive the campaign TIP You can see which step re l Use the you re on by i viewing the Campaign Builder z vsco wora Next and Back progress bar in B Untitled neck aay buttons to navigate the Mail Chimp header through the steps Do not use your browser s back button which list would you like to send this campaign to Sea Life Trivia Contest Participants 21 recipients gt send to segment LA Stormwater Program 6 968 recipients send to segment Test List 2 recipients gt send to segment qback next gt o You also have the option to send an eNewsletter to only a segment of the LA Stormwater Program list You can segment your list by sign up date specific email etc and only email that portion of your list e Sending to a segment is helpful when you want to send an eNewsletter to a specific person or resend a specific eNewsletter issue For example if you upload new contacts and would like to send them your latest eNew
5. Table of Contents LA Stormwater eNewsletter User Manual ccecceeceecceccees 2 GEEN Stalled cccccnccmnedsosececasectmindicaneucaseenenediowecsenieeteiesinaeesanteees 2 HOW to Use TMS Guide acc ceccincesttnwetews teduhae dices oeerae TEENER 2 EOBIN lt ene ene ee ee er nee eee ee ee tee 2 Managing CiS ecsaecowscecense TOONE a E A E EOE 2 Creatine a CalMDdl Sil scvccsrencccontcauwarseessenoueceunccateussecatenesaessennsnongeeues 6 PGI VEE TMK scree ents vccein ee sciences anea sins oad ee ext haan A Gennes eee eed 11 Checking Campaign Statistics ssescsesceesceesceesceesceesoreeceesoreeceeo 12 Sending an eBlast or LID CUPdate ccc ec cece cece ceecencceccescesceecees 12 REPHEAUING a CamiP al SN sie cinet coetvidaee atic siaoe seem enan Sema EE E E e 13 MailChimp Billing Information for LA Stormwater ccecceecceeceeeces 13 Ma CMIMI O UD DOG o225 sts websouden ead nA eouesoasaieteeges TENE O ENA 13 LA Stormwater eNewsletter User Manual Getting Started TIP Find out What to do before creating an eNewsletter campaign in MailChimp the best day 1 Choose an eNewsletter theme TIP Include i l one contest amp time to 2 Create an eNewsletter issue timeline NO send out 3 Brainstorm ideas for 4 articles to include in the eNewsletter issue pronation th http kb m o If conducting a contest secure a donation as soon as possible ailchimp co 4 Write articles m article w o Post artic
6. allow K Email Address First Name Last Name 2 help mailchimp com Freddie von Chimpenheimer 3 o Click on the Lists tab o Locate the list you want to import contacts to and click import Dashboard Campaigns Lists Reports Autoresponders Welcome to the jungle LA Stormwater W o Select Copy Paste from Excel import from from my computer t Upload from File xX Copy Paste from Excel Select o Now copy paste your new contacts into MailChimp If you have first and last names with your emails then copy paste everything at the same time and make sure there is a space between each section email 4 first name and last name Do not use commas If a space is not included the contact will not import Click Import List TIP When copy pasting emails and first amp last names from excel to mail chimp double check the spacing before clicking import For example email space first name space last name copy paste your list We ll automatically clean duplicates from the list Importing does not send any confirmation ema to copy paste import paste your list Email Address Auto update my existing list takes longer about o Now you have the option to customize the field names For every column in the file you uploaded create a field for the Email First Name and Last Name o Use the d
7. d at least one other person Click the Test Blast button located at the bottom left corner of the STEP 3 window and input one email address at a time and click send test When you are finished inputting content and sending your test blast click next yantto sign up for this e Newsletter Click Here City of Los Angeles Department of Public Works Bureau of Sanitation Stormwater Program Los Angeles Stormwater Program Information Program Manager Shahram Kharaghani 1149 S Broadway St 10th Fl Los Angeles CA 90015 I We ll automatically add your contact info into the email footer to comply with the CAN SPAM Act and international 4 STEP 4 OF THE CAMPAIGN BUILDER The plain text generator will automatically create the plain text version of the email from your HTML version Look it over you should not have to make any changes as MailChimp creates this for you and click next to move to the last step of the Campaign Campaign Builder CA video tutoria save amp exit Ba test con Fi jt sig 4back next gt This text part was automatically generated from your HTML content Please look It over and make sure everything was converted correctly Enter your plain text message below This plain text email is displayed If recipients can t or won t display your HTML email Your message might get trapped in spam filters without a plain text message Copy text from HTML something wonky inthe design 1 Check it out
8. d one test email to three emails for review 3 credits spent The nimp compr Welcome Auto responder the Welcome Email that is set up to automatically go out nee when a new contact is imported to your LA Stormwater List or when someone signs up online to the LA Stormwater List each email that receives a Welcome Email will use a credit These credits should last for approximately 2 years TIP To see MailChimp s price plans TO UPDATE BILLING INFORMATION Log into MailChimp and Click the Account tab which is located at the top left of the page In the Billing section click Billing Information and update payment type and billing contact information MailChimp Support You can search the Knowledge Base anytime or live chat with MailChimp support team between the hours of 9am and 5pm EST Monday through Friday at mailchimp com support 13
9. de you will see your options for tracking authentication analytics tracking and social sharing Make sure Track Opens and Track HTML clicks are both checked Click next to advance qback next gt campaign info tracking social networking and more indicates required name your campaign email tracking track opens track plain text clicks message subject Learn how open tracking works and how Don t click this unless you re comfortable with accurate it is people seeing MailChimp in your links Keep it relevant and non spammy to avoid spam filters 2 info info B research sublect lines Z track HTML clicks _ We ll show you which links people clicked add Google Analytics tracking to from name on and how often all URLs ffi i b LA Stormwater Program Monitor traffic from campaigns to your site ie info reply to email lastormwater lacity or Taea send to Twitter fi integrate with Facebook Auto tweet upon send personalize the To field info auto post to Facebook specify MERGETAGS for recipient name FNAME vZ allowcomments info o You will be prompted to select which template you want to use Select eNewsletter Template New Design for the LA Stormwater eNewsletter by scrolling your arrow over the template icon and clicking select o NOTE Once your template is selected you will automatically advance to STEP 3 Campaign Builder voo
10. en create a new list TIP When you add a list it adds to your subscriber total Delete a list if it s not necessary to keep You are charged by the total of subscribers How to create a new List 1 Go to the Lists area in your MailChimp account 2 Click on the create list button xt design signup forms Y search list subscribers wy 3 Select create list from the options New List or Groups Do you really want to create a new list or do you just want to sub divide an existing list with groups C list management the power of groups 4 Fill out the set up details with your list information and your preferences Good example Acme Company Newsletter Bad example Cust_11_01_2007 default from name default reply to email ba default subject remind people how they got on your list copy permission reminder from other list choose a list Write a short reminder about how the recipient joined your list 5 Click save and you have a new list 6 Here s how to import your subscribers TIP What Not to o Format your excel sheet or csv so it has three columns in the following Do with Lists order Email First Name Last Name This will make it easy to Don t upload an copy paste into MailChimp If you do not have first and last names then Excel xls file just create one column for emails directly Don t upload a list that we can t
11. is message MonkeyRewards YOuchote bot helide a Moik Rewards Iik Ih yourcampalge Y Test With Delivery Doctor i Test With Inbox Inspection Delivery Doctor tests your campaign with many common spam filters and consumer Inbox Inspection lets you see your campaign in your subscribers favorite email clients ISPs giving you insight into exactly what parts of your campaign might cause delivery to help you ensure it appears pixel perfect and avoids spam filters issues Available for all monthly and pay as you go accounts Archive Link Post Campaign From the Dashboard window click the Campaign tab Click the title of your campaign i e eNewsletter Issue 17 and the window below will appear Click campaign archive then an archive page with the eNewsletter will open Copy the link in your web browser s address bar this is your archive link b Maill himp Dashbord Campaigns Liss Reports Autoresponders Account Cam paign Ove rview The name s Chimp MailChimp rA X lastormwater1 j Campaign eNewsletter Issue 16 campaign archive replicate campaign campaign reports Delivery Date amp Time Oct 13 2011 01 00 pm From Name LAStormwater Program Reply to Email lastormwater lacity org Subject Line Landmark LID Legislation Adopted How to Install a Rain Barrel amp Spooktacular Photo Contest Recipients Sentto list LA Stormwater Program Ananal EEn Something wonky in the design 1 Check it out on the web f
12. les on blog hen is the Write teasers best time Select images for articles can be the same images as used in blog to send Create a subject line emails Create eNewsletter campaign in MailChimp every issue oe TIP Link for writing subject lines http kb mailchimp com article best practices in writing email subject lines How to Use This Guide To use this guide you must first be logged into MailChimp http mailchimp com Logging In 1 Go to https login mailchimp com 2 Enter Login information e Maill himp Dashboard Campaigns Lists Reports Autoresponders Account v 4 Dash boa rd How much mail could a MailChimp chimp if a MailChimp could chimp mail rA templates Chimp Chatter mydas y all campaigns lists other prefs subscribe Recent Campaigns 4 Welcome Email Oct Sth P FY 1 Profile Updates People are still engaged with what you re saying that s good right Here are some people 237 messages sent view report who are dornasakurai qmail com 1 New Subscribers to LA Stormwater Program Nice Guess people like what you re saying Here are some of them ahiga hra com Managing Lists Important Note Your main list is the LA Stormwater Program list Only add people to the LA Stormwater Program list that have subscribed to the eNewsletter This list is for eNewsletter subscribers only If you want to import contacts for an invite contest participants or other th
13. on the web for the best ible view Links 1 JARCHIVE HIDE THIS SECTION_ HIDE THIS SECTION BY CLICKING THE HIDE ICON BELOW NEXT TO THE ADD ICON THIS CAN NOT BE DONE IN TEMPLATE FORMAT HIDE SECTION WHEN YOU SELECT IT FOR A CAMPAIGN LE WHEN SENDING OUT AN ISSUE IVE MOUSE OVER BOTTOM RIGHT Roman Tithe 24 size bold amp ec ORNER TO SEE HIDE AND ADD ICONS ilor is 006699 Blue Body of text is Arial font at size 14 NOT bold and color at darkest gray on given color palette no need to click more colors or input palette number 10 5 STEP 5 OF THE CAMPAIGN BUILDER is a Pre delivery checklist If anything is missing from your campaign MailChimp will alert you in red on this screen Click Resolve to go back to any area that needs attention o You can preview the campaign once more by clicking popup preview You can also send another test blast from this step for one final check If everything looks good schedule set date and time for desired send out or send your campaign now for immediate send out Subject Line est QB estoursityectine Replies All replies willgo LA Stormwater Program lgatorm water acit org Tracking You chose D tack clicks ard opens ls the HTML email HTML Email You re s rdhg a HTMLemall tom te GENERAL TEMPLATE Approved Detlgn empate Plain text Email You helid apBli txtu rs bn Email Authentication AtDmatc emall athe tiatn willbe esabkd br ti
14. or the best possible view Links 1 JARCHIVE _Learn How To Install Your Rain Barrel at Home_ Do you want to conserve water save energy and minimize urban runoff Watch h el e vide 5 W n y 11 Checking Campaign Statistics From the Dashboard window click the campaign tab Locate the campaign you wish to TIP More review and click view report info on o Here is a link to explain what the statistics mean What do the delivery Reports numbers mean p com scampaigns How Open Tracking Works move to select folder name type status list LID Celebration Invite t Oct 19 2011 O regular pe 3 i LID Event Invitees 10 12 am Exporting and Sharing Reports test O regular LID Celebration Invite regular LID Event Invitees eNewsletter Issue 16 1 2011 Be regular i LA Stormwater Program Sending an eBlast or LID eUpdate Sending an eBlast is exactly the same as sending an eNewsletter For example to send an eBlast invite follow each step in the Creating a Campaign section and select the list and template that is appropriate for your eBlast invite The only exception with this example is if you have a new list of invitees you would like to import for your specific eBlast invite In which case reference the Managing Lists section to import new list In step 1 of the campaign builder select your newly imported invitee list and when prompted to choose a template select the General Email
15. ropdown menu above each column to set the field name and click OK to move to the next column o Once you ve named every field click the all done button to complete the import all done name this column Email Address unnamed column unnamed column edit delete edit delete help1 maiichimp com The Chimp SSIS aia Re tbe Ne See e unnamec columns cancel and re upload list o Your list will enter the MailChimp queue The larger the list the longer it will take MailChimp to import it You can navigate around MailChimp while they import your list Creating a Campaign aka new issue From your Dashboard click the create campaign button and a scroll down menu will appear select regular ol campaign e Maill himp Dashboard Campaigns Lists Reports Autoresponders Account v i E Dash boa rd How much mail could a MailChimp chimp if a MailChimp could chimp mail A 3 all campaigns lists other prefs subscribe regular ol campaign plain text campaign A B split campaign templates K Chimp Chatter mydrafts y bi gt 1 Profile Updates People are still engaged with what you re saying that s good right Here are some people 237 messages sent view report who are dornasakurai qmail com Y I RSS driven campaign ja 1 New Subscribers to LA Stormwater Program Nice Guess people like what you re saying Here are some of them ahiga hra com 1 ST
16. sletter you can segment your list by sending to any new contacts that were added after the last campaign was sent e To send to a segment of the LA Stormwater Program list or any other list Click send to segment on the right hand side Then a drop down menu will appear with three scroll bar options Select what type of segment you would like to send to by adjusting each scroll bar When you are finished click use segment and it will direct you to the next step e If you change your mind and want to cancel the segment click cancel segment located on the right hand side in the same place where send to segment was located Campaign Builder amp vices wicca test which lis would you like to send this campaign to LA Stormwater Program 6 91 recipients match Bny of the following in this segme Date Added isafter the last campaign was sent 10 20 2011 SGOMER a add condition ASR ol tl oe use segment cance Need more complicated segmenting Try Hairball 2 STEP 2 OF THE CAMPAIGN BUILDER this is where you name your campaign i e eNewsletter Issue 17 and set up a subject line Also Uncheck the personalize the To field When you start a campaign from scratch the personalize the To field will automatically be checked If you do not have a subscriber s name then the To Field will show lt lt First Name gt gt On the right hand si
17. y of text is Arial font at size 14 NOT bold and color at darkest gray on given color palette no need to click more colors or input palette number o TOHYPERLINK READ MORE BUTTONS scroll over Read More and click edit Highlight the Read More text and click the hyperlink icon chain icon in the edit screen toolbar A popup window will appear input article link here Click OK in the popup window Once you are finished click save now edit remove Time News Roman Title 24 size tet bold amp color is 006699 Blue Body of text is Arial font at size 14 NOT bold and color at darkest gray on given color palette no need to click more colors or input palette number 135px wide x any height Read More Edit Your Content save now ferge Tag DefaultTex ClearStyles Arial b hk Source TIP Wait for your content to refresh after each time you click save It can take a few seconds for the new edit to appear Then use Popup Preview to see changes o POPUP PREVIEW As you input content use the Popup Preview located at the very bottom left corner of the STEP 3 window to preview how your email will be displayed in people s inboxes Your edit screen is NOT the actual view Note Sometimes Outlook users will have alignment issues in their email but not in their web browsers o TEST BLAST We recommend sending a test blast to yourself an
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