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MAXIM$ER is a registered mark of Arbitron Inc. QUALITAP, MEDIA

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1. Estimates AVERAGE PERSONS CUME PERSONS WEEKLY TSL in QH CUME COMPOSITION of 12 a fi select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu da Select Standard dayparts by clicking on the days the start time and the end time and then click OK la To select Non Standard dayparts select a start and end day start and end time and then click OK YE Choose a favorite daypart by either single clicking on it and then clicking OK or you may simply double click on its label 62 TAPSCAN User Manual Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a wa
2. N MultiRank Graph M SU6A 12M__ KPPP Delivers 1 L MSU 6A 12M PERSONS 12 a a a a KREIEREN AVERAGE RATING TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 201 CHARTING REPORTS AND CUSTOMIZING PRESENTATIONS 2D Stacked Bar Horizontal A Ranker Graph M SU 6A 12M M SU 6A 12M PERSONS 12 KMMM FM E CUMERATING KXXX AF STATIONS KNNN KEEE FM Bf AVERAGE SHARE KRRR FM KII FM U TURNOVER KQQQ FM WEEE FM 2D Stacked Bar Vertical A Ranker Graph M SU 6A 12M M SU 6A 12M PERSONS 12 E CUMERATING J AVERAGE SHARE E TURNOVER FM KNNN KRRR FM KQQQ FM KXXX AF KEEE FM KII FM WEEE FM STATIONS o KPPP FM KSSS 3D Stacked Bar Horizontal M SU 6A 12M PERSONS 12 E CUMERATING U AVERAGE SHARE J TURNOVER i 0 10 20 30 4 50 M SU 6A 12M PERSONS 12 KPPP FM KSSS KMMM FM KXXX AF STATIONS KNNN KEEEFM KRRR FM KII FM KQQ0 FM WEEE FM 3D Stacked Bar Vertical aA a E CUMERATING 30 20 AVERAGE SHARE 10 0 E TURNOVER KPPP FM KMMM FM QQ KSSS KNNN KRRR FM Ki KXXX AF KEEEFM KIII FM STATIONS FM WEEE FM
3. Here you will set the parameters of the analysis Any of these gt Demo settings may be changed once at Geography METRO the report s display Combos Of KLLL FM El O Combos On Edit Combos Display Monday Friday O O Display Saturday O Display Sunday A To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Demographic Focus To select the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK Ae Double click on a demo in the list of demos in the Favorite Demos window Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Us
4. 202 2D Pie Chart Composition Graph M SU 6A 12M KPPP FM M SU 6A 12M AQH PCT OF BASE 5 E TEENS 12 17 E ADULTS 13 24 E ADULTS 25 34 E ADULTS 35 44 E ADULTS 45 49 E ADULTS 50 54 E ADULTS 55 64 E ADULTS 65 3D Pie Chart A Composition Graph M SU 6A 12M KPPP FM M SU 6A 12M AQH PCT OF BASE F BE TEENS 12 17 E ADULTS 18 24 E ADULTS 25 34 E ADULTS 35 44 E ADULTS 45 49 E ADULTS 50 54 BE ADULTS 55 64 E ADULTS 65 Line Chart A Multi Trend Graph M SU 6A 12M el x Trender Info 3000 6000 AVERAGE PERSONS 400 2000 W196 FA 96 M SU 6A 12M ADULTS 25 54 J WEHK FM WRAX EM J WHMA FM TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license TAPSCAN User Manual 203 Chapter Twelve Media Terms and Calculations TAPSCAN User Manual E Glossary Respondents are asked to leaf through a magazine or newspaper then are asked if they had noted an ad or part of an ad Affiliate A station associated contractually with a network for the purpose of broadcasting network programs Audience Composition The demographic breakout of a specific station s audience Audience Duplication The portion of a station s audience that is exposed to more than one media vehicle In other words a station s shared audience A
5. Print Top Add Delete KHHH FM 3j Clear Click on stations to include then click on Add Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking number of stations to be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed 64 TAPSCAN User Manual ES Multi Daypart Multi Demo Ranker This is the most informative ranker available in the system This report allows you to display multiple dayparts and estimates all on one page This is an ideal ranker to access after a data book release to get an overall idea of how the stations compare to each other in multiple dayparts and estimates You will launch the Multi Daypart Multi Demo Ranker in one of the following ways U Click File New Rankers and select Multi Daypart Multi Demo U Click Rankers on the toolbar then select Multi Daypart Multi Demo U From the Master Menu click Rankers then select Multi Daypart Multi Demo The Multi Daypart Multi Demo Ranker Setup Menu will then be brought to screen Multi D aypart Multi Demo Ranker Setup Eu Market ETYname 7 Book FALL 1998 ARBITRONIRESPONDENT mal a F Rosters
6. Click on stations to include then click on Add Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking number of stations to be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 69 RANKERS LE Cost Per Point CPP Based Table This rank table allows you to setup multiple columns with a specified CPP as the benchmark for each then see the resulting rates each station would need to charge in order to meet this CPP You control the values and step up increments of the different CPP s To launch the CPP Based Table do one of the following YO Click File New CPP Based Table li From the TAPSCAN Toolbar click Rankers then select CPP Based Table From the Master Menu click Rankers then select CPP Based Table The CPP Table Setup menu will then appear CPP Table Setup The CPP Table Setup is where you will Book FALL 1998 ARBITRON RESPONDENT set the specifications of the report Do Cancel this by utilizing the various buttons on Daypart M SU B4 12M this scre
7. Toggle a Full Screen with no header tabs displayed Toggle the Goals tab to display individual dayparts or totals with hiatus information To change add or delete a daypart click the Daypart setting on the Windows task bar Accessing these options allows you to perform any needed maintenance to the daypart list for the current station Customize Daypart Names Assign a daypart a nick name with this option This is the same option as is available in the Utilities portion of TAPSCAN Change the selected station configuration by clicking Stations Add stations with this option You will have to assign dayparts to the new station Add a Station Delete Station Add a Non Rated Station Remove the current station from the schedule with the Delete option Add a Non Rated station to the schedule with this option This is the same option as is availahle in the TTtilities nartinn af TAPSCAN Clicking on the Schedule option will display other preset configuration settings that you may modify If this is a multi week schedule toggle the Cume Factors on and off here If a check mark is placed to the left of this field the factors are turned on Edit your schedule goals here This is the same screen as in the Setup Wizard This option will not be available if you did not specify goals in setup Get detailed instructions on these options i
8. s ssessseeesssesesssesetsreseseserstsstenesstsesesetsesresresersressese 185 RSP Target Demographic Profile Report for Selected Station cccccecccesscescceseceecssecseeeseeeeeeseeeseeeseeseeenreess 186 RSP Bonus Spending Power Report Pie for the Selected Station sssssessessersrsseeesssreeessesersreseeresersesseene 186 RSP Rank Report eee etd IIE SA IO NS EATEN Be OEE 186 RSP Age Profile Report for the Selected Station cc cecceseesseessesseeeseeeeceseceseeeaecnecesecaecsaecaeecaeeeseenseeneeeneeees 186 RSP Category Report for the Selected Station nemoe in a A E A E E E E 186 Market Level Reports acta 186 RSP Category Level Summary Repott ccccesccesecssecseeeseeesecseecseeeeeeneeeeeenseensecnseenaeceaecaaecaeecaeseaeeneeeneeeseenees 186 RSP Market Level Target Demographic Profile Report cccecceesceescesecesecesecesecseecseeeaeeseeeeeeeeeeneeneenseeaees 186 RSP Age Profile Reportan A Tae 186 Other Reports aid 186 EI Notes on RSP Methodology o c cccccccccccsssssesesesesesessssncncsesesesesesesesesesesecseseseseseueseseeseececeesesesenesenesenananseseseaeaeeees 187 List of Eategorles a Ana sfhalssteuniahtheheiiiinetstgin let Bek pat AS ele iea S 188 Chapter Eleven Charting Reports amp Customizing Presentations LI Introduction oe ee echo an ith ee ad are dd ait adel an 193 EI Present IT Presentation Builder c ccccccscssssssesessssssesesesescscesesesesesesesessssesesesesesescesesesessseseseseananeses
9. 000 000 0 0 schedule Totals week 2 00 00 0 00 0 0 7 Lock Goal a en a O GAP Enter the information on Moming Drive AM 00 00 000 000 0 0 Ar i i Midday MD 00 00 000 000 0 0 the appropriate lines Aftemoon Drive PM 00 00 0 00 000 0 0 O Cost Totals week 3 00 00 0 00 0 0 Clear lock ee elow or Tola _ instructions xn AM 00 0 0 0 00 0 00 0 0 View MD 00 00 000 000 0 0 All dayparts PM 00 00 000 0 00 CO Totals Hiatus 00 0 0 0 00 Setting the Goals Click on any grid box to set a goal Use the Tab or Enter keys or the mouse to move around the grid de Daypart Grid Boxes Type in goals for individual dayparts for GRP s of weekly GRP s CPP Cost or of weekly Cost YA U Weekly Total Grid Boxes Type in weekly goals for GRP s CPP Cost and of total campaign Cost U Campaign Total Grid Boxes Enter goals for the entire campaign for GRP s CPP or Cost You can use goaling features in combination such as entering a goal for of weekly GRP s and a weekly goal for GRP s and the system will assign the proper GRP s per daypart for you If you enter Weekly or Campaign Total goals with no individual or weekly percentage guidelines the system will assign the goals evenly over the period Description If you want to save this set of goals you will need to enter a description then click OK Clear Goals This button will wipe ou
10. Book FALL 1998 ARBITRON Geography METRO Marimiter Not Available Bench Spots Graph Stations Bench Station Daypart_ M SU 64 12M Demo ADULTS 2554 O Graph Reach Graph Spots ol x KLLL FM WGGG FM WCCC FM KFFF FM WIJJ FM KSSS FM KZZZ KGGG FM WKKK KWWW FM KXXX FM To change any of the pre selected report parameters click on the corresponding button located here in the report s header or click the Edit option on the Windows task bar Change the graphical format by clicking on Chart then making a selection from the various graph type options There are additional columns of information including Reach Frequency and GRP attainment Click the arrow key to bring these columns to screen If you have multiple reports open simultaneously you can switch to another display by click Window and selecting another report Also you may view multiple report at the same time by accessing the Tiling and Cascading option also located within the Windows option Note that the options to copy data to the clipboard are here as well To print this report click the Print button on the TAPSCAN Toolbar or click File and selection Print The Print Job window will appear indicating your report is being processed 84 TAPSCAN User Manual LD Exclusive Cumes Exclusive Cumes allows you to analyz
11. Friday 6am 10am 10am 3pm 3pm 7pm 7pm Midnight and Monday Sunday 6am Midnight To define the daypart upon which this report will be based click on the arrow button for the Daypart field and these 5 dayparts will be listed Click on the daypart of your choice TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 85 RANKERS Selecting the Demographic Focus To change the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK Ae Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Comb
12. Geo Defines the geographic area to be Delete To delete a qualitative statement from the analyzed See below for a full explanation defined criteria highlight the un needed line in the criteria box then click this button AAA AAA AA Search Enter a key word and the system will search the entire database for all classifications and categories that contain that word Load Allows you to retrieve Save Allows you to save previously saved qualitative criteria criteria so that you may use it again The Traffic Light The Traffic Light will be green as long as your respondent base is large enough 8 for the system to calculate accurate estimates The light will change to yellow if t your respondent base is low however the system will allow you to continue with the criteria If the respondent base drops below 35 the light will change to red and you will not be allowed to continue until you broaden the respondent base Changing the Geographic Focus of the Report It is at the Criteria Selection window where you may redefine the geographic focus of the report Click the Geo button and you will be brought to the Geographic Definition screen Geography Definition Available Survey ADI Areas Metro Zipcodes Respondents o a available Respondents 0 In the Available Survey Areas box double click on the area you wish to use i e DMA or Metro and y
13. of Times of Times is the number of columns to use The CPM Rank Table Once all of the CPM Table criteria have been set click OK and the CPM spreadsheet will be displayed CPM Table Report SM CPH TABLE M SU 6A 12M BEE Market CITYNAME Demo ADULTS 25 54 Book FALL 1998 ARBITRON RESPONDENT Daypart M SU 64 12M To change any of the pre selected report parameters click on the corresponding button Geography Metro Pop Sample 432 100 666 1 s gt amp Hansen AAA Flank AVERAGE PERSONS located here in the report s header or click the _Maxiniser_ pol ii Edit option on the Windows task bar e Not using adjustments CPM gt a n e m0 se se sre esa ayfwask rm _ 51 50 113 30 133 90 154 50 175 10 195 70 60 50 71 50 8250 9350 104 50 There are multiple columns of CPM 58 30 68 90 79 50 90 10 100 70 cos i 5500 6500 7500 9500 95 00 values that are not visible Click the 5280 6240 7200 81 60 91 20 arrow keys to scroll through the 49 50 58 50 67 50 76 50 85 50 different columns 48 40 57 20 66 00 74 80 82 60 If you have multiple reports open simultaneously you can switch to another display by click Window and selecting another report Also you may view multiple report at the same time by accessing the Tiling and Cascading option also located within the Windows o
14. Estimates E Click a button to setup data for that option Click to Graph The following are examples of various charting configurations available within TAPSCAN Remember these graphs may appear differently depending upon the report the number of stations the number of estimates etc that are being displayed on the graph 200 Input the name of the graph in the Custom Text box Select the stations and estimates if applicable to be included on the graph by clicking the Stations and Estimates or dayparts demos or books buttons Click OK when you are ready for the graph to be displayed TAPSCAN User Manual Chart Examples 2D Bar Horizontal Chart A Ranker Graph M SU 6A 12M KPPP Delivers KPPP FM KSSS KMMM FM KXXX AF KNNN KEEEFM KRRR FM KII FM KQQQ FM WEEE FM KFFF FM KULFM KKKK FM WDDD FM KHHH FM 05 10 M SU6A 12M PERSONS 12 2D Bar Vertical A MultiRank Graph M SU 6A 12M Delivers iF ut RREI aan Kara Karen ene AVERAGE RATI 3D Bar Horizontal A MultiRank Graph M SU 6A 12M KPPP Delivers Kran int Kear rau Den aaa were Rum RR ma M SU64 12M PERSONS 12 3D Bar Vertical
15. MAXIM ER is a registered mark of Arbitron Inc QUALITAP MEDIA PROFESSIONAL and RETAIL SPENDING POWER and their respective designs are service marks of Arbitron Inc TAPSCAN TVSCAN and their respective designs are registered marks of Tapscan Inc Used under license SALESCAN is a mark of Media Systems Inc 2001 Arbitron Inc All rights reserved Tapscan User Manual Table of Contents Chapter One Introduction Installation amp Initialization EI Introduction AET EE A eats Nes ad Re ty Note o Man al and System User Tips tarada Haus eaa su Be Behr Obtaining Product Application and Technical Assistance c cccccesccsseceseceeceecesecaeecseecseeeseeeseseeeseeneseeeeneenaeenaes Chapter Two Setup amp Utilities EI A E De a re ea a AT ee II NN Report Setup a a is A cet hts fees aE hele te esa ant tte eS E A nates A A Daypart Codes do Fas RTE a e epee e e O Hen das LI Onl Vin ots eee ober epee ra ee oe BR ll ton ee Download Data si a NS Ie etal SI a tungen Bere Mabie eth alae at Create Average na RR SR RN SU e A tad Pseudonyms O ee Client Stati Ons id A ia Daypart Names Codes and Rates neea E E E a EE E E A E E R Manual Adjustment cari Res Rihanna Non Rated Stations nie miia idea hs A a Chapter Three Qualitative Adjustments LF Qualitative Adjustments sessen enisinia einas ana ria hie ane Orire TE Eni inen a keraian Adjustments from Qual iTA P enne n E elec is i a hs E SS Selecting the Qualitative Caterina Criteri
16. Station List multi market The process of selecting stations for multi market reports is different than selecting stations for a single market report Since multi market station lists can become quite lengthy it is necessary to create the station list first then save it with a description like you would a file so the list can be selected From the Multi Market Station Lists window you can add a new group of stations delete a group you no longer need select books for each market or select a group to use on a Multi Market Schedule Book Selection single market To switch to a different survey book click the Book button and make the appropriate selection Selecting the Demographic Focus To change the demo setting click on Demo which takes you to the Demo Selection Menu Here you select the gender the beginning and ending age cells of the demographic target in one of the following ways Click on the desired gender start age end age and then click OK YY Double click on a demo in the list of demos in the Favorite Demos window Geography single market Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro single market Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data p
17. is being displayed on screen when using the data conversion Solution This usually points to a RAM computer s memory deficiency frequently caused by having too many files within one subdirectory Usually this problem can be remedied by deleting files A quick way to delete several files at one time from within the system is to delete data books Check to see if there are any unneeded books or Averages within the TAPSCAN data subdirectory TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 219 MEDIA TERMS AND CALCULATIONS Situation Five I m encountering the message Invalid Property Value when attempting to print Solution The True Type fonts are missing from Windows Get the Windows System Disk containing the print drivers and install the following fonts ARIAL ARIAL BOLD ARIAL BOLD ITALIC ARIAL ITALIC TIMES NEW ROMAN TIMES NEW ROMAN BOLD TIMES NEW ROMAN BOLD ITALIC TIMES NEW ROMAN ITALIC ala Ya Ya Ja Ya Ja Ya 220
18. underlined letter This is where you will set all parameters of this specific ranker For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu uU JSPs uU la Select Standard dayparts by clicking on the days the start time and the end time and then click OK To select Non Standard dayparts select a start day and end day start time and end time and then click OK Choose a favorite daypart by either single clicking on it and then clicking OK or you may simply double click on its label Selecting the Demographic Focus To change the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Ya uU JSPs uU Click on the desired gender start age end age and then click OK Double click on a demo in the list of demos in the Favorite Demos window Stat
19. This portion of the TAPSCAN System houses important settings that will have an impact on how data is displayed on the screen Upon entering the Setup portion of TAPSCAN this tab will be the displayed User Data This portion of the Defaults Setup screen reflects if the system is currently configured to accommodate multiple users and if so how many logins the current user has accrued thus far Options Configure TAPSCAN for Multiple Users TAPSCAN may be configured as a multiple user system required for networks Choose this option and you will be asked if you would like to operate TAPSCAN as a multiple user system Click Yes and you will be warned that the system will have to restart Click Yes again and you will be informed that you must add at lead one user to the list before entry into the system Click OK and the following window will appear Initials Enter your name and initials Unique initials must be included Enter the name and initials of the first user then click OK The TAPSCAN User Sign On menu will then open John Smith Double Click your name to enter the system or Click on your name and OK You may now log in as the new user or Add Change or Delete users from the list The user list will now appear every time TAPSCAN is launched Show Master Menu upon opening If you want the TAPSCAN Master Menu to be displayed rather than just the TAPSCAN Task B
20. To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu Y Select Standard dayparts by clicking on the days the start time and the end time and then click OK A To select Non Standard dayparts select a start and end day start and end time and then click OK D Choose a favorite daypart by single clicking on it and then OK or simply double click on its label Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data 156 TAPSCAN User Manual Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments Selecting the Estimate base of the Profile Select which estimate this report will be based upon by clicking this button Combos You will activate combos by clicking the Combos On button Conversely you may disable combos by clicking on the Combos Off button You may select which combo page to use or perform any needed combo maintenance with the Edit Combos button This will bring up the Combo setup After your s
21. of the tab configuration that was saved then click the Load button This field is similar to a page title it is printed at the top of the page under the name of the tab and is centered above the bullet points You may change the style of the Header Text data by using these settings Font determines which font is used Font Size will be the size in which the Header Text is printed Check the Bold and Italics box if you would like to apply either or both styles to the Header Text This information will comprise the body of the page and will be displayed in bullet point style To add a bullet point click the Add button This will bring the Present It Text Editor to screen Begin typing the bullet point text To change the font display use the font style buttons listed at the bottom of the Text Editor just as you did when defining the font for the Header Text Once you have input the information for this bullet click OK Once back at the Present lts main display you will see that bullet point listed in the Bullet Points box Continue to add bullet points in the same manner Once ready to print click the Print button You will be given the option of selecting which pages of the presentation will be printed Mark your selection by clicking on that pages corresponding box then click Print 196 TAPSCAN User Manual LJ Report Header Selection This option allows you to customize your printed reports with a graphical TAPSCAN logo t
22. 100 666 report parameters click on the corresponding button located here in the report s header or click the Edit WABK FM Reach option on the Windows task bar Maximiger Using Maximi er geography Change the graph format by clicking on Chart then making a selection from the various graph type options ADULTS 25 54 M SU 6A 12M spars mE eal Eas ea ea ea EHI 10 ER Gea an There are additional columns of information including Eff Reach and Percent of Cume Click the arrow key to bring these columns to screen Also use the up down arrow keys to bring to view the other spot levels so the reach attainment for each may be analyzed If you have multiple reports open simultaneously you can switch to another display by clicking Window then select another display You also may view them on the same screen at the same time by using the Tiling and Cascading options also located by clicking the Windows option To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print The Print Job window will appear indicating your report is being processed 128 TAPSCAN User Manual LY Broadcast Orders Broadcast Orders gives advertising agencies the ability to send confirmation of a contracted schedule and the placement of its spots to radio stations If you re a radio station you will be able to configure Broadcast O
23. 104 M F 104 3P M F 104 3P M F 104 3P ESTIMATE AVERAGE PERSONS AVERAGE RATING AVERAGE SHARE CUME PERSONS CUME RATING WEEKLY TSL in QH TURNOVER AVG COMPOSITION of 12 AVERAGE PERSONS AVERAGE RATING AVERAGE SHARE WINTER 1998 SPRING 1998 FALL 1998 a ARBITRON ARBITRON ARBITRON To change any of the parameters of the report such as the demo dayparts geography etc click Edit and make the appropriate change You may also copy data to the clipboard by highlighting the data to be copied and clicking Edit then Copy If you would like to switch to a single estimate display select Options and click on Show If you would like to show the percent change from book to book or each books index compared to the base book click the arrow key in the Display field and click on the desired estimate Single Estimate To toggle back to the multiple estimate report simple click on that same setting Printing a TAPTrend Report There are multiple graphing charting configurations available options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print The data will then be sent to the printer and your report generated The Print Job window will appear indicating your report is being processed 170 For a detailed walk through of these TAPSCAN User Manual LJ Multi Trend Multi Trend allows you to
24. 12M g MF 12M 64 M F 64 12M WOMEN 25 54 WOMEN 25 54 OMEN 25 54 Options Grid Selection M F Full Grid 25 54 O Add the SAME DEMO to each box as dayparts are added T Add a DIFFERENT DEMO to each box Click Save to retain your custom grid Make sure you enter a clear description Click on a bipx or Press lt Alt gt underlined letter to Add Edit or Delete a Demo Daypart The Options allow you to set either a different demo for each box or the same for all If you choose a different demo for each box the Demo Selection will come up after the Daypart Selection for each box If you choose to have the same demo for all boxes the Demo Selection will come up after the Daypart Selection only for the first box you select The demo you select there will be applied to all hoxes To load a saved grid click on the description in the Grid Selection box When your grid setup is complete select OK and you will be taken back to the Ranker Setup screen The Multi Daypart Multi Demo Ranker Display Once all of the Ranker criteria have been appropriately set select OK and the ranker will be displayed Multi Daypart Multi Demo Ranker Display Market CITYNAME Demo ADULTS 25 54 Bock FALL 1998 ARBITRON RESPONDENT Pop Sample 432 100 666 To change any of the pre selected Geography Metro report parameters click on the Maximi er Using Maximiser geography corresponding button located h
25. 171 Establishing the Parameters of the Report ecnenesnesseenseensensennnenneennennnennnnnnnnennnennnnnnnnnennennnennsennennnenenenenn 171 Market Selection its A in its 171 Selecting the Daypart Focus of the Repott ueenseessesssnsnenssnnsnnennsnnnnnnnennnennonnennennnennsennennnennse rro nr narran rra 171 Selecting the Demographic FOCUS cesccsseesseesseessesseeeeceseceseesecesecseceaeceaecaaecaaecaeecaeeeaeeaeeeseseaeeseeeeasenseenaeenaes 171 GEO GTAP HY foe a ededeavg EN alect ted nee O De 172 Stations Select ON siete A ee ce nh aon eels 172 Configuring the Station Roster aiii 172 Base Book Selection mom a re Emilie ebene 172 Book Selection nenne enter Rieger 172 The Multr Trend Display A E R R es 172 Printing a Multi Trend Rep aan nal IR I rin 173 LA Batch Trend a nn team 174 Creating a Batch Trender 2 2 aa Benni od 174 Market Selectiva 175 TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 7 TAPSCAN TABLE OF CONTENTS Selecting the Daypart Focus of the Report cccccesecsseesseeseeesceceeseeseceecesecesecnseeesecsaecssecasesaecaecaaecneeeneeetenss 175 Selecting the Demographic Focus idas vies adds 175 Ge graphy nanie ie on save nds AER dade ROR R A une E R E E EA E 175 E AA O EREE 175 Configuring the Station Roster cccccesccsssseecseeeeeeseesseeceesseeeeeeeesecensecesecsaeceaecaaecsaesaecaaecaeecaeeseeesese
26. 8 114 12N 11 45 12NAP 1 2 4 8 1P2P 1 2 45 2P 3P 1 2 4 6 3P4P 1 4 51 4P 5P 1 4 5 5 SPEP 1 5 6 0 6P 7P 09 5 5 7P 8P 05 4 9 Ian 8P 9P 0 4 4 6 3P40P 7300 0 3 47 10P 11P 0 2 35 MON FRI AVERAGE PERSONS 11P 12M 01 35 a 20000 40000 0000 0000 To see additional estimates click the arrows on the scroll bar or you can resize the columns To print this report Click File then Print and the Print Job window will appear indicating your report is being processed 164 Chapter Nine Trenders TAPSCAN User Manual LI Introduction The Trender portion of TAPSCAN for Windows offers two distinct views analytic analysis Within this portion of the system you have the capability of analyzing one specific stations listenership activity in several different dayparts both standard and non standard or analyze several different stations rating activity for up to five different books for maximum comparative results You will access Trenders in one of the following ways JSPs JSPs JSPs U Click on File New and select Trenders U Click on Trenders on the toolbar U Click on Trenders on the Master Menu The Trenders Selection menu will be displayed and you will be given the following options Multiple dayparts single station trender Multiple stations single daypar
27. COMDOS AE TE A E PE T AE E AEE E TAPSCAN TABLE OF CONTENTS Geo graphy ar A A in ae Aaa 50 Maximus Media Pio u ne a eisen E E NEI EEE E NE E 52 Qualitative Adjustments nnnc irie nennen iE RE EEEE O EREE R 52 ESO ee EAT A A E AE 52 Chapter Five Rankers 13 NERO KOKE TEN ts ees eee O tics a TN E 57 122 FTABSCAN Ran A EEE AAEE E AE EE EEE A 58 Establishing the Parameters of the Report ccccccccessessseessessceseceseceseceeceseceaecsaecsaecseecseeeaeeeaeeeeeseeeesueceaecnsecaeeaeeeaes 58 Market Selection 2 ee ieg A EE EE EEA EKOE Eai 58 Survey lei a ata 58 Selecting the Daypart Focus of the Report ccccccceesseecesseeesceeeesceseenseceeceaeceaecaaecaaecaeeeaeeseecaeeeneeseenseeeeenaees 58 Selecting the Demographic FOCUS iaa o Meee it 59 Stations Selection sicd erteilen E isis 59 Configuring the Station Roster 02er E EE SERE 59 COMDOS ais 59 CN e hastens isesbtnd EEEE E 59 MAXI EM AP a Er ee 59 Qualitative Adjustments 2 022u 2uanlensan ea IRanaRan EEEE EE En NED 59 ESMAS A A E og oa tases dees sted SET Dee ee 60 The TAPSAN Ranker Displ 4220 Brest AL BB AIR ie ee RU a 60 Printing TAPSCAN Rank eric ne anne leeren Re OR ANE E oa never Se 60 EI Ranking Summaries ss cce ai en a A 62 Establishing the Parameters of the Report ccccecccssessseesceesceseceseceseceecesecnseceaecaaecseecaeeeaeeeaeeeeeseeesueceaecaecaeeaeeenes 62 Market Selecionar ao aah eo ala ds to Be AA ate eh eh a 62 S rvey Sele
28. Configure your system here then click OK Click on the option you wish to use then click OK TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 197 CHARTING REPORTS AND CUSTOMIZING PRESENTATIONS LJ Cover Sheet Customize all of your sales and media presentations with a TAPSCAN Cover Sheet In addition you have the capability to view the Cover Sheet before it is printed to ensure the proper layout has been input To access the Cover Sheet click File then Cover Sheet The Cover Sheet window will then be brought to screen Cover Sheet x N Click the first field Client and input the name of sit the client for which the presentation is being Campaign O prepared To move to the next field you may PesentedTo ti SY press the Tab key or click on the field Continue Preview to input the appropriate information in each field eee TAPSCAN Inc The Banner field will be graphically displayed Presented By Lori S Carballo down the left side of the page In the example Phone Number O below Cover Sheet example Wisebuy represents the Banner text FaxNumber Date March 11 1997 See If you wish to save the cover sheet configuration click the Save button You will be prompted to enter a name for the cover sheet Type in that text then click OK The cover sheet may then be retrieved when in Present It by cli
29. Drive A button e Ifthe data disk is loaded into the B drive click the Drive B button e Ifthe data is loaded on a different drive such as a network drive or if downloading from your TAPCONNECT download directory tapcon download click the Browse button identify the drive and directory where the data resides then click the OK button ITRON ATLANTIC CITY CAPE MAY FALL 2000 ARBITRON AUIGIETA CALL JANA ADBITOOR Ei Refresh Select Al Deselectan SER Nest Cancel After you have made the correct response the system will list all surveys available for downloading in the middle portion of the Download Wizard window Identify the survey s to be downloaded in one of the following ways U Highlight the survey you wish to download then click the Next button YO If more than one survey is listed and you wish to download all click on Select All then click Next Sa U If more than one survey is listed and you wish to select multiple books that are listed consecutively click on the first selection and while holding down the mouse button drag the cursor over the other consecutively listed selections Click Next once you are done 24 TAPSCAN User Manual Hr more than one survey is listed and you wish to select multiple books that are NOT listed in consecutive order click on the first selection then holding down the Control key single click on each other desired selection Afterwards
30. Export option Always update local client database from network Since your client database is stored on the same drive where Tapscan is located if you are using a network and then disconnect from it Tapscan can no longer retrieve client database information You can tell Tapscan to always save a copy of the client database to your computer each time you exit Tapscan To enable this feature select the Always update local client database from network box Edit client information only when connected to your network Otherwise your changes will not be saved Configuration Radio Agency This area of the Options box indicates the mode of operation in which TAPSCAN is configured How the system is configured will determine how some of the screens throughout the system will be displayed Data Setup This area of Setup is where you may set the data defaults and perform various data management tasks Click on the Data Setup tab and the following window will appear TAPSCAN Setup Default Settings Data Setup Report Setup Path Settings Daypart Codes Zu ee En lt Data Defaults Area Dots Diver para E These settings will determine the configuration each reports 0 E I corresponding setup window Default Book SPRING 1998 ARBITRON ES ADULTS 2554 Qualitative data IS NOT on Ic SYSTEMS x Data Management Options The buttons l
31. For a detailed walk through of these options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print This will bring the Station Print Selection window to screen Station Print Selection Lx Station Roster Stations to Print KHHH EM xf KHHHEM Eliek on stations to include then click on Add Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking number of stations to be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed 72 TAPSCAN User Manual EJ Cost Per Thousand CPM Based Table This rank table allows you to setup multiple columns with a specified CPM as the benchmark for each then see the resulting rates each station would need to charge in order to meet this CPM You control the values and step up increments of the different CPM s To launch the CPM Based Table do one of the following U Click File New CPM Based Table U From the TAPSCAN Toolbar click Rankers then select CPM Based Table U From the Master Menu click Rankers then select CPM Based Table The CPM Table Setu
32. OK once you have completed your work TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 27 SETUP AND UTILITIES Daypart Names Codes and Rates You now have the option of customizing the names of specific dayparts such as Morning Drive Time Total Week and so forth Once in place and activated these may be used within the following programs U Ranking Summaries U Demographic Profiles U ReachMaster Reach Curves TAPTrend Broadcast Orders After selecting the Daypart Names Codes and Rates option from the Utilities menu the Daypart Name Setup window will be displayed Daypart The daypart to be renamed Identifies which daypart will be renamed then replaced with the New Daypart Name designation New Daypart Name What the newly revised daypart will be referred to when the Daypart Names option is turned on Station The station assignment Displays the station to which the newly named daypart will be attached Use Active Custom Names Option If you wish for the system to default to the custom daypart names being turned on place an X in this field s box Daypart Setup Rate Code M F104 3P Midday Show M F3P 7P__Aftenoon Show E ijg 150 100 PM AM wot N X Use active custo
33. Order PX Include Broadcast Monthly Breakout TF Compress Consecutive Matching Weeks The Broadcast Orders Tab Prints broadcast orders proposal depending upon how your system is configured Agency vs station for the stations in the schedule When chosen the Toggle Stations window will appear All stations will be selected to print You may turn off stations by clicking on them and removing the check mark Include Station Totals on Order This will default to being on Click the box to turn it off if you do not want to print the station totals on the orders Include Broadcast Monthly Breakout This will also default to being on Click the box to turn it off if you do not want to print the monthly billing breakout on the orders The billing breakout will be based on the broadcast calendar Compress Consecutive Matching Weeks If two or more weeks of your order are identical this option will save space by listing those weeks as one and indicating which weeks that order covers Calendar Report This report will print the order proposal in a graphical format After you click this tab the following options will appear Broadcast Orders re TT Calendar Report Multi Station Week Single Station Week _ Estimates Spots TF Include Station Totals Include Broadcast Monthly Breakout Include Daily amp Weekly Totals 7 Keep week on single page Rating Rate Spot Length Ch
34. Orders Create Modify and Print Broadcast Orders from ReachMaster Schedules Orders I ScheduleT Create your own manually entered Broadcast Orders Broadcast Order Autopost Create Modify and Print Broadcast Orders Post and Reconcile Orders Rate and Revenue Schedule IT Create your own manually entered Broadcast Orders Rate and Revenue Project Station Revenues Cancel This portion of the TAPSCAN Manual will review each of these scheduling programs MediaMaster and Schedule IT are programs available under separate lease agreements Call your Arbitron Sales Representative for details TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 99 SCHEDULERS LY ReachMaster LJ Multi Market Wizard ReachMaster TAPSCAN s primary scheduling program is where you will input an actual client schedule and uncover not only the reach attainment on a targeted audience but also the resulting CPP CPM GRP and Gross Impression accumulation as well as all other applicable estimates Since ReachMaster and the Multi Market Wizard operate almost identically they are both covered and their differences explained in this section Y ou can enter ReachMaster in one of the following ways U Click File New Schedulers and select ReachMaster U Click the Schedulers button on the toolbar then select ReachMaster U From the Master
35. Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro 74 Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments TAPSCAN User Manual CPM Starting Value Increment Step up amount and Number of Times Start Value Click on this to establish the starting CPM amount Increment The amount to increase the CPM amount for each column
36. Scheduling window will be opened 104 TAPSCAN User Manual Optimum Effective Scheduling a Optimum Effective Scheduling Optimum Effective Scheduling OES calculates a spot level that research has proven to be optimally effective for producing results with weekly radia advertising TAPSCAN will now generate an OES schedule by calculating the spot level for each station The spots are then assigned to M SU 64 12MID for ADULTS 25 54 Station selection box Use currently selected stations y DK Note the station selection box this field will reflect if a station selection has been made If you want to select a specific station that is not necessarily a Top Station make that selection prior to activating the OES option Clicking the arrow key in this field will bring the following choices to screen Schedule the TOP station for OES Schedule the TOP station for UES Schedule the TOP 2 stations for OES Schedule the TOP 3 stations for OES Schedule the TOP 4 stations for DES Schedule the TOP 5 stations for OES Schedule the TOP 6 stations for OES Schedule the TOP 7 stations for OES Schedule the TOP 8 stations for OES Click on the line of the station selection you wish to use Use up and down arrows to scroll through more options You will be brought back to the Optimum Effective Scheduling window where that selection will be displaved Click the OK button and you
37. Sha dees 126 Selecting the Daypart Focus of the Report ccccccccscesssessceseceseeeecesecesecaecnaecsaecaeecaeeeaeeeeeeseeeseseeeeneenaeenaeenaes 126 Selecting the Demographic FOcus sccssesssssseessessessssessessseseessessecscescssesusonscnsuonssensenssonsesssessassesesesssessness 127 GEO BTAPNY lt 2 2 2 54 e e a e oie ess 127 MaximiSer MediaPro a thats 127 COMO A A AA A A A A eee eet 127 Selecting the Reach Curve s Station FOCUS coooconnoonocononoconoconccnnonnnonncnnncon nono nono nonn nono nn ron rro n rra nr r ran r rn nr narran rra 127 The Reach Curves Display icc ii ops lt hin 128 BT BroadcastO a A E a one e a AR 129 he Broadcast Order Toolbars e ER ense 130 Broadcast Orders Setup E Ran cade T EE E gungen er 131 Advertising AGency SetuP a ieas e a r hl a EEN r ae ora ib einsipbein una 131 Radio Station Setup cm E o 132 Broadcast Orders Agency amp Radio Station Database 0u22unseenseensnenensnnsnennnnnennennonneennennnennnnnen nennen 133 Radio Stations Database 2 22 res ae inicias 133 Agency Database Ain te ell Ao area ne ee aes 133 Creating a Broadcast Orders Si ess Gees Re ese Rn Bh eet RRR BSR Ss 134 Top Menu Bar Options aiii 135 Printing a BdC a O a a di 135 The Broadcast Orders Laa o A o e ae 136 Calendar Reporta td asia 136 Totals A A A A AAA AAA ee et 136 TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under l
38. Starting Value Increment Step up amount and Number of Times Start Value Click on this to establish the starting Spot amount Increment Increment is the amount to increase the Spot levels per columns of Times of Times is the number of columns to use The Spot Rank Table Once all of the Spot Table criteria have been set click OK and the Spot spreadsheet will be displayed Spot Based Table Report S SPOT TABLE M SU 64 12M Market CITYNAME ADULTS 25 54 To change any of the pre selected Book FALL 1998 ARBITRON RESPONDENT M SU 64 12M report parameters click on the Geography Metro Pop Sample 432 100 666 corresponding button located here in Maximiser Using Marimi er geography AVERAGE PERSONS the report s header or click the Edit Gualtative Not using adjustments SSS option on the Windows task bar SPOTS gt There are multiple columns of Spot values that are not visible Click the arrow keys to scroll through the different columns 10 9 22125 29135 3614 2 42147 51 13 80 16 99 20 113 23123 26130 30 5 0 12 81 15 104 17120 2013 2 23142 25 WAHAFM 48 12 7 7 16 96 19 110 22121 25129 28 OB WAGT FM 4 5 1 2 74 15 93 18 108 2011 9 23127 26 3 7 55 18 66 23 74 27 79 32 83 If you have multiple reports open simultaneously you can switch to another display by clicking Window and selecting another report
39. TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 123 SCHEDULERS Load BIRMINGHAM Schedules Client Date Order 03061997 No 03051997 No 030641997 No E schedules est sorted in descending order by dele Load Schedule From Ratings Data Directoy C Floppy Dive Floppy Drive B Ou O Orignal Always for fe apdae 0951 5 O Defaut Always a id sa ciclo dened bon Here all saved schedules that reside in the current data directory will be listed in the top area of this window This area will display the schedule Description Client name the Date the schedule was saved and whether or not a Broadcast Order was generated along with the schedule Scroll through the different schedules by using the keys on the right side and bottom corners of this window Also use the various options on this window to help you load the schedule in the desired format Field Button____ Function Info Button To view detailed information about a schedule without having to first load the schedule highlight the schedule then click this button The Schedule Info screen will be displayed showing various information pertaining to the schedule including Station s included on the schedule schedule dates and schedule effectiveness reach GRP s CPP etc If you choose to load the schedule click
40. To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu YE Select Standard dayparts by clicking on the days the start time and the end time and then click OK To select Non Standard dayparts select a start and end day start and end time and then click OK YE Choose a favorite daypart by single clicking on it and then OK or simply double click on its label Selecting the Demographic Focus To select the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK YY Double click on a demo in the list of demos in the Favorite Demos window Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scr
41. analyze multiple stations performances in a single daypart using a single estimate You have the capability to trend up to five different books as well as show the index to the base book or the percent of change from book to book You may trend up to a total of five books Multi Trend may be accessed in multiple ways we Click on File New Trenders then select Multi Trend we Click on Trenders on the toolbar then select Multi Trend YA U Click on Trenders on the Master Menu then click Multi Trend Upon entrance to this portion of the system the Multi Trend Setup menu will appear Multi Trend Setup Market CITYNAME Daypar M SU 64 12M Cancel Demo ADULTS 25 54 Geography METRO Stations All Stations Rosters Display simulcasts and combos Base Book vs Books oc ME A The base book will be the benchmark E AL ARTAN for the report upon which all other i books will be compared The Books field displays all those books that will be compared to the Base book EE i Books dl Click on a Button to Set an Dotion Click OK when ready Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Selecting the Daypart Focus
42. and you will be prompted to select the type of adjustment you wish to use Click the a fon um S button if you wish to use Adjustment Source Selection a fon um S factors from QUALITAP E Se on u Select Manual if you wish to use adus reat a R EA encia Click the Manual button if you wish to incorporate manually created qualitative adjustments in the report Select Tum off if you wish to stop using adjustments If you are currently using qualitative adjustments Cancel you may disable them by clicking the Turn off button Select Cancel to not select anything Select the type of adjustment to use and the Qualitative Definition Menu will appear listing all previously created qualitative adjustments Highlight the adjustment you wish to use and click OK For a walk through of the actual creation of a QualiTAP or Manual adjustment please refer to Chapter 3 Qualitative Adjustments Estimates 52 You can select which estimates will be displayed on the report with this option After selecting Estimates the TAPSCAN Estimate Selection menu will be displayed TAPSCAN User Manual This box reflects the estimates that are available for selection TAPSCAN Estimate Selection Available Estimates Include AVERAGE PERSONS AVG COMPOSITION of 12 CUME COMPOSITION of 12 CUME COMPOSITION INDEX WEEKLY TSL in Hours Minutes DAILY TSL in Hours Minutes CUME PERSONS Use these action b
43. appropriate selection Book Selection Books ETRE WINTER 1998 ARBITRON k on a book then click OK Highlight the desired survey and click OK or you may simply double click on its label Selecting the Daypart Focus of the Report To define the daypart upon which the report will be based click on Daypart This will bring you to the Daypart Selection Menu TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 45 COMMON OPTIONS Selecting a Standard Daypart Define a standard daypart by clicking on the pre defined starting ending day and the beginning and ending times within the Standard Daypart portion of this window Daypart Selection Daypart Standard Daypart O Monti Start Time End Time O Mon Sat O 6A O 104 Mon Sun 104 3P Saturday O Sunday 3P OFP Sat Sun O 7P 12M Non Standard Daypart Start Day EndDay Start Time cun Cue O Tue O Tue a Owed HO wea El Thurs Thus z O Fii O Fi anes Osa Osa O Sun Sun gt A Cancel Add dayparts together Add to Favs Delete Fay Clear Use the button to add dayparts together After the daypart is defined click on OK and you will be taken back to the Setup screen Favorite Dayparts If you would lik
44. apt nee 113 Allow Ratings Chess wie maa a Rhee 114 Spot Goaling a ese Sik ara Ree Rat GRASS A A A 115 On the fly Schedule G aling iii it diia 116 Saving and Retrieving Daypart Lists ccccecccescescesseeeeceseeesecesecaeecaeecaeeeaeeenesseeseenseceseeeeeaeenseeesecaeeeeeeneesss 116 Scheduling Window s Display Tabs cccscesssessseesceeseeecesecaecesecaeecseecaeeeneseneeeeseenseesseceaecsaecnaeeeceneeeeeeneeaes 117 Spectrum Analysis are nun ern ean tec ee eta ee ee Re ee 118 The Snapshots amp View Options seven caia 119 E Commerce er ehe Eee else 119 Printing a ReachMaster Schedule up 8 2 Kuna las He 121 Generating a Broadcast Order from a Schedule oooconnocincciccnnocnoonnonnconoconoconconncon conocio nn nonn ron rro r nennen ennne nennen 123 Saving amp Retrieving a ReachMaster Schedule cecccesccsseeeeeseeesecenecseecaeeeeeeesecseeeeenseenseeeseeeesseeeeecneeeeeeneeaes 123 Saving A A E E MINE A LN bo IIe SN ee 123 Loading Retrieving a Saved Schedule oo ccccccecscessceescessceseceseceseesecaecsaecsaecaeeeseeeseeeseseeeseeseeeeeeseneenaeenaes 123 SalesSGAN Interface nicht sae eis Nn Ree bl nh ee eet emits 124 EI Reach Curves sx ete O OTE 126 Establishing the Parameters of the Report cccecccescessesesecsseeseeeneeenceseeeneeeseceeeeseeeseenseensecaecaecaaeceaeeneeseeeeerenaeens 126 Market Selecione a Gale Rt Re cat ht Pace ALE AS a taka el 126 Book Selection ici A ba GA ane a a Reh
45. as you create schedules in ReachMaster Once you start entering a schedule at the ReachMaster Schedule Worksheet you can track how well your schedule is meeting your goals by viewing the Goals tab at the top ofthe worksheet screen The system will report goals versus actual totals and the difference between them Setting goals to guide your scheduling in ReachMaster is optional To set these goals follow these steps 1 Check the Use goals for this campaign box This will enable the rest of the goaling setup options on the screen 2 You must then specify the daypart codes to be used daypart codes are established in Setup see Chapter Two Setup Section 5 with the Add Delete and Clear buttons 3 Click on Specify your Campaign Goals and the Schedule Goals screen will appear from which you will enter your goals TAPSCAN User Manual Schedule Goals Specify your goals for this 4 week campaign To do Hiatus select View Totals Hiatus then drag and highlight one or more weeks then click ON or OFF Ca Description Cancel You can set goals for an oo Joo soo 00 00 Delete p MD 0 0 000 000 00 tisa aoe e specific dayparts temoon Drive PM 00 0 0 0 00 0 00 0 0 EE 0 0 0 0 0 00 0 0 Lopy weeks e globally for each week Morning Drive AM oo 00 000 000 0 0 a eglobally for the total Midday MD 00 00 000 000 0 0 Sae hedul Afternoon Drive PM 00 00
46. be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 155 COMPOSITION LE Demographic Profiles Demographic Profiles allows you to focus on one station s audience and measure its composition in virtually any estimate desired To access Demographic Profiles you will do one of the following A Click File New Demographic Composition and select Demographic Profiles YE Click the Composition button on the toolbar and select Demographic Profiles YO From the Master Menu click Composition then select Demographic Profiles The Demographic Profile Setup menu will appear Click on any button to change a default setting Demographic Profile Setup Market CITYNAME Book FALL 1998 ARBITRON RESPONDENT Cancel Geography Metro Using Maximi er geography Estimate AVERAGE RATING Station to Profile 9 Combos Off WABK FM Combos On Edit Combos a Establishing the Parameters of the Report For detailed instructions on some of these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection
47. button to change to a different market Book Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu YA U Select Standard dayparts by clicking on the days the start time and the end time and then click OK U To select Non Standard dayparts select a start and end day start and end time and then click OK ile Choose a favorite daypart by single clicking on it and then OK or simply double click on its label 126 TAPSCAN User Manual Selecting the Demographic Focus To change the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK ada Double click on a demo in the list of demos in the Favorite Demos window Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er M
48. click Full Screen to remove the header and see more of the data table If you have multiple reports open simultaneously you can switch to another display by clicking Window then select another display You also may view them on the same screen at the same time by using the Tiling and Cascading options also located by clicking the Windows option Printing a TAPSCAN Ranker To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print The stations are ranked by the estimate you select while viewing the ranker TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 91 RANKERS 4 Batch Rankers This Ranker program gives you the ability to batch print several different rankers at one time This portion of TAPSCAN is to allow you to store frequently used multiple ranker formats so they may be quickly retrieved and printed You may save as many Batch Ranker configurations as you wish for future retrieval this means you input the parameters of the Batch Ranker run one time only and may automatically access that setup at any time and as often as needed Enter Batch Rankers in one of the following ways U Click the Rankers button located on the TAPSCAN Tool Bar then select Batch Rankers U Click File New Rankers then select Batch Rankers U From the Master Menu click Rankers then select Batch Rankers This w
49. enter the header information for each station Click the station tabs along the bottom or use the list box in the description tab to switch stations Adman To activate the Adman interface you must first click Setup and then Adman as your accounting interface You will notice Automatic Save and Prompted Save below the interface list box when you select Adman as the accounting system Select one or the other When you click the save button Automatic Save will always launch the Adman export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 137 SCHEDULERS You will be prompted to select the Saved Accounting Interface File Location Click on the appropriate button for the desired location If you select a custom path a field will appear below to type in your custom path Click OK when you have selected your path When exporting you must first input header information as required by Adman For each station you will have to enter whether the export is new or a revision Order Number Client Code and Media Type If you have multiple stations in the order you must enter the header information for each station Fill out the inf
50. following three ways de Click File New TAPSCAN Ranker vi From the TAPSCAN Toolbar click Rankers then select TAPSCAN Ranker ve From the Master Menu click Rankers then select TAPSCAN Ranker The Ranker Setup menu will then appear Ranker Setup Market CITYNAME Book FALL 1998 ARBITRON RESPONDENT esa Daypart M SU 6A 12M Da ADULTS 2554 Stations AllStations Save amp Load Options The Ranker Setup is where you Rosters Display simulcasts and combos will set the specifications of your Combos ortos OFF ranker Do this by utilizing the j k gt a Metro various buttons on this screen _seogrety_ Report configurations may be saved and retrieved by accessing the Save and Load buttons After the desired Load The following is a review of each Maximiger Using Marimi er geography Default configuration is obtained click Save hates fiction Cutie foto adusiments E give the setup a unique name then click OK Next time you are in this report and wish to retrieve this configuration once at the Setup menu click Load and select that configuration E Estimates AVERAGE PERSONS AVERAGE RATING AVERAGE SHARE CUME PERSONS CUME RATING WEEKLY TSL in QH TURNOVER AVG COMPOSITION of 12 9 To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establis
51. maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 71 RANKERS CPP Starting Value Increment Step up Amount and Number of Times Start Value Click on this to establish the starting CPP amount Increment Increment is the amount to increase the CPP values for each column of Times of Times is the number of columns to use The CPP Rank Table Once all of the CPP Table criteria have been set click OK and the CPP spreadsheet will be displayed CPP Table Display A CPP TABLE M SU 6A 12M Ol x Market CITYN
52. narran ran naar 67 Selecting the Daypart Focus of the Report cccecccesecssecsseeceeseeseecaeeeseeeseseeeseenseensecaeceaecaeeaeeaeesseeeseenneenrenes 67 Creating 2 Custom dira sra 68 The Multi Daypart Multi Demo Ranker Display cccesccesessseesseesceseecseeeneeeeeeecesecnsceeeeecnseenseeaeenseeneecseeeaeeenes 68 Printing a Multi Daypart Multi Demo Ranket ccccesccesecsseesecesecseecaeecaeesaecseecseeeaeesaceaeeeaeeeeesereeseensaecnaecseeeneeenes 69 A Cost Per Point CPP Based Table ccccccccssssssssssssesesesesesesesssssesesesesececssscscscsesensssssvavsvscscseessssssavscscscseseeesseees 70 Establishing the Parameters of the Report cccesccessessseesceescesscesecesecsecesccseceaecsaecsaecaeeeaeeeaeeeeeseeesaecaecnseeseeeseeeaes 70 Market Selection ii rooted Sowa o eB 70 TAPSCAN TABLE OF CONTENTS Survey Selection A BARD BRA AOR as EE da aso 70 Selecting the Daypart Focus of the Report cecccesccssesssecseeeseeseecaeeeseeeeeeecesecesecaeesaeceaecasesaecaecaeeseeeeeeeeerenetens 70 Selecting the Demographie FOCUS nsession i esi ENEE ihnen heiten 71 Stations O A E RN 71 Configuring the Station Roster cccccccccssesssesscsescessceseceseceenseceaecsaecsaecaeecseeeaeeeaeseeseseaeceeeseessaeceaeeaeceeeneeeneeaes 71 Eombos Hs en He dolio 71 Geography nun Bus caves Burn Rear BER caves ER EER ERE TERE 71 Marim ter MediaPro sic ssc ass sciveecehivsavecsdo cutest a E AE a ei 71 CPP Star
53. obtained You will then be taken back to the Setup Combos window where you will see that combo and its components displayed in the Combos box To delete a combo from the currently highlighted Combo Page highlight that line and click the Delete button assign a name of 15 characters or less Clear Combo Clicking this button will IMMEDIATELY erase all combos from the currently highlighted Combo Page After your selection is complete select OK to be taken back to the Setup screen KODDEM combo a name in this windows Name field TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 49 COMMON OPTIONS Geography Click on the Geography button to select the geographic area for your analysis When using summary based data the Geographic Selection menu will appear TAPSCAN Geography Selection Available geographies O METRO O TSA ODMA Select your Geography then click OK Click on the area you wish to cover in your analysis and then click OK If you are using Maximi er MediaPro data you can select counties or ZIP codes to establish custom areas in addition to Metro TSA or DMA areas When you click on the Geography button the Respondent System Geographic Selection Menu will appear TAPSCAN Respondent System Geographic Selection Menu CITYNAME FALL 1998 ARBITRON RESPONDENT Available Survey Areas Custom de
54. of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu D Select Standard dayparts by clicking on the days the start time and the end time and then click OK jo To select Non Standard dayparts select a start and end day start and end time and then click OK D Choose a favorite daypart by single clicking on it and then OK or simply double click on its label Selecting the Demographic Focus To select the current demo click on Demo which takes you to the Demo Selection Menu Select the gender and the beginning and ending age cells of the demographic target in one of the following ways Click on the desired gender start age end age and then click OK Y Double click on a demo in the list of demos in the Favorite Demos window TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 171 TRENDERS Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in
55. on File and select Print Demographic Profiles may also be accessed within the TAPSCAN Ranker Double click on any estimate for a station and the Demographic Profile for the station will appear TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 157 COMPOSITION LJ Population Profiles Population Profiles is a valuable tool in any radio listening analysis since it allows you to obtain a benchmark by which you can measure a station s true performance Population Profiles measures radio listening for the total Access Population Profiles in one of the following ways A Click File New Demographic Composition and select Population Profiles Y Click the Composition button on the toolbar and select Population Profiles E From the Master Menu click Composition then select Population Profiles The Population Profile Setup menu will then be displayed Population Profile Setup Market CITYNAME Book FALL 1998 ARBITRON RESPONDENT METRO Geography Not Selected M SU 64 12M T Establishing the Parameters of the Report For detailed instructions on some of these options refer to Chapter Four Common Options coges Daypart Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book butto
56. previously saved a daypart list See the following paragraph on instructions on how to save a daypart list After clicking on this button the Daypart List menu will appear Identify the daypart list to be used by either clicking on that list and pressing OK or simply double clicking on that list You will then be returned to the Setup menu Save List To activate the Load List option you must first save a daypart list To do this create the dayparts to be saved with the Add option Once back at the TAPTrend Setup menu you can save those dayparts by clicking on Save List This will bring to screen the Save Daypart List screen and you will type in a description of these dayparts i e Drive Times Once that label is entered click on OK and you will be brought back to the Setup screen You will now notice the Load List option is now available Hourly You may optionally trend hourly information To do this click the Hourly button You will then be asked to identify which hourly format you wish to use Mon Fri Saturday or Sunday Click on the display you wish to use then click OK You will be brought back to the TAPTrend Setup window where you will see that hourly configuration displayed Estimate Selection You can select which estimates will be displayed on this report with this option After selecting Estimates the TAPSCAN Estimate Selection menu will be displayed To accept the default estimate selection simply press OK To re sel
57. report will be based click on Daypart This will bring you to the Daypart Selection Menu 76 TAPSCAN User Manual U Select Standard dayparts by clicking on the days the start time and the end time and then click OK To select Non Standard dayparts select a start and end day start and end time and then click OK YE Choose a favorite daypart by either single clicking on it and then clicking OK or you may simply double click on its label Selecting the Demographic Focus To change the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK f Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK bu
58. spot level The last goaling option selected will be how the system handles the spot goaling assignment To re activate the Spot Goaling Method window click Schedule either on the Windows menu bar or by right clicking then select Spot Goaling Method After you have made your selection you will then input the desired spot level into the corresponding Totals line if you accessed the Spot Goaling Method via the Schedule option whether by from the Windows menu bar or by right clicking If you access this option by double clicking and entering a spot level you will then see that spot level distributed as specified at the Spot Goaling Method window On the fly Schedule Goaling Schedule goals may be established at any time while at the ReachMaster worksheet To goal per daypart place the cursor in the column of the estimate on which the goal will be based then enter the level to be achieved For example if I want to generate a schedule which will accumulate 50 GRP s during the Monday Friday 6am 7pm daypart I will place the cursor in that daypart s GRP column then enter 50 To goal for the total campaign all stations you must be at the Totals display To get there click the Totals tab located at the bottom of the worksheet or double click on the Totals row on the schedule worksheet Next you will place the cursor in the estimates column ON THE TOTALS ROW then input the appropriate goal Pressing Enter will signal to the system t
59. station Click the Add button to add reps You may add up to 10 reps per station Clear will remove all the reps from a station Edit will allow you to change a rep s name Delete will delete a highlighted rep from the list The next step is to type in the address phone numbers etc The Clear button will remove all of the address information for the station Click the Station field to add additional stations to the database Click OK when you are finished Agency Database When configured for a station Broadcast Orders creates an advertising agency database which is used for the printed report You will need to input the database information for each agency you do business with This information will be stored in the database file so it will need to be entered only once Click on the Database button on the toolbar and the Broadcast Order Agency Database window will appear TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 133 SCHEDULERS Broadcast Order Agency Database Lx ee Click the New button to add agencies to the database Click the Add button to add contacts Selected Rep Clear will remove all the contacts from an agency Edit will allow you to Click the Delete button to change a contact s delete an agency from the name database Delete
60. stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments Combos You will activate combos by clicking the Combos On button Conversely you may disable combos by clicking on the Combos Off button You may select which combo page to use or perform any needed combo maintenance with the Edit Combos button This will bring up the Combo setup After your selection is complete select OK to be taken back to the Setup screen Designating the BenchMark Station and Bench Spot Level Select the Bench station at the bottom of the window above the Edit Combos button Then specify the number of spots to be aired on the bench station by clicking the Bench Spots field Designating Which Stations will be Graphed Here you will specify the number of stations to be included in the BenchMark comparison graph Click on the arrow and a drop down list of numbers will appear Click on the number of stations you want included in the graph TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 83 RANKERS The BenchMark Display Once all of the criteria have been appropriately set click OK and the BenchMark report will be displayed BenchMark Table Display amp BenchMark M SU 6A 12M Market CITYNAME
61. stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments Qualitative Adjustments This option allows you to merge qualitative information with pure radio data Click Qualitative and you will be prompted to select the type of adjustment you wish to use Click the QualiTAP button if you wish to use qualitative factors from QualiTAP Click Manual if you wish to incorporate manually created qualitative adjustments in the report O ie you are currently using qualitative adjustments you may disable them by clicking Turn off TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 59 RANKERS Select the type of adjustment to use and the Qualitative Definition Menu will appear listing all previously created qualitative adjustments Highlight the adjustment you wish to use and click OK For a walk through of creating an adjustment please refer to Chapter Three Qualitative Adjustments Estimates You can select which estimates will be displayed on this ranker with this option After selecting Estimates the 74PSCAN Estimate Selection menu will be displayed To accept the default estimate selection simply press OK To re select the estimate selection click on C
62. the Windows menu bar This will open the menu of all available Utilities options Download Data Delete Data Create Average Setup BBM Diary Setup v Pseudonyms Client Stations Customize Daypart Names Manual Adjustments Highlight the area of Utilities you wish to enter Download Data This is where you download books into TAPSCAN After selecting this option the Download Wizard will appear TAPSCAN will proceed to the Download Wizard this is where you will identify where data will be stored and download all survey books TAPSCAN will support multiple data drives as well as multiple markets placed on the same drive If you have different markets assigned to individual users you may wish to store each individual user s markets on unique drives IMPORTANT If the desired drive is a network drive the user establishing the data drive for the first time must have RIGHTS to create files on that drive s root directory The Download Wizard will walk you through each step of the downloading process Es EE I This wizara will help you to install your data quickly and easily Identifying Where the Data is Where is the data that you want to download Alene ee edo E ea ee ss Gi A AP e tome Diva EpDives tattess Step one will be to identify the drive that contains the data disk Do r T SABITRON RESPONDENT FALLOO this in one of the following ways e Ifthe data disk is loaded into drive A click the
63. the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments Qualitative Adjustments This option allows you to merge qualitative information with pure radio data Click Qualitative and you will be prompted to select the type of adjustment you wish to use Click the QualiTAP button if you wish to use qualitative factors from QualiTAP Click the Manual button to incorporate manually created qualitative adjustments in the report YO ie you are currently using qualitative adjustments you may disable them by clicking Turn off Select the type of adjustment to use and the Qualitative Definition Menu will appear listing all previously created qualitative adjustments Highlight the adjustment you wish to use and click OK For a walk through of creating an adjustment please refer to Chapter Three Qualitative Adjustments Print Top This option is where you may specific a specific number of stations to print upon running the bat
64. the Load button Clicking Cancel will simply return you to the Load Schedules window Load Schedule This area of the Load Schedules window is where you may configure the system to search From for saved schedules in another area other than the TAPSCAN data subdirectory Click on the area from which you wish to load a schedule Ratings Data Directory Displays saved schedules in the current data subdirectory Floppy Drive A Displays saved schedules on a floppy disk loaded into Drive A Floppy Drive B Displays saved schedules on a floppy disk loaded into Drive B User Directory If you are operating TAPSCAN in a networked environment you may elect to retrieve from your user directory Custom Path You retrieve to and retrieve from a different path other than the Ratings Data Directory or User directory if needed To define the directory path and directory use the Setup button that will appear once this option is selected Load With This area of the Load Schedules window is where you will identify the data on which the schedule will be based The original book on which the schedule was built Schedule information will be based upon the book on which the schedule was originally prepared Default Book Schedule information will be based on the current book Original Always Always retrieves schedules based upon the original book on which the schedule was prepared Default Always Always retrieves schedules based upon the default book S
65. then click OK 82 TAPSCAN User Manual To select Non Standard dayparts select a start and end day start and end time and then click OK YE Choose a favorite daypart by single clicking on it and then OK or simply double click on its label Selecting the Demographic Focus To change the demo setting click on Demo This takes you to the Demo Selection Menu where you select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK vi Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for
66. to SalesSCAN this button and the updated rates will be imported into your Export to TvSCAN schedule Export to MediaMaster Instant Backgrounds Export your schedule to SalesScan TvSCAN or MediaMaster Cover Sheet with just a click These paths must have been established in Present IT Setim for these ontions to he availahle Exit TAPSCAN 110 TAPSCAN User Manual Access the Edit option to change most of the pre set schedule parameters To copy the worksheet s data to the Windows Clipboard highlight the data to be copied then select this option Coy gr Demo Book Weeks Schedule Dates Geography Maximi er Layout E stimates Client Name Qualitative Market These are the same settings as in the ReachMaster Setup Wizard Modify any setting in the same manner as when previously established To change some of the on screen display options select the View menu on the Windows task bar Use this option to select the dayparts listed on the Dayparts tab These day selections change the information displayed on the Hourly tab Add a Daypart Insert a Daypart Change a Daypart Delete a Daypart Rearrange Dayparts Add a Daypart List View Daypart List Goal Column Options Y Marken Eull Screen Editing View goals for ALL dayparts View goal Totals Hiatus The Goal Column Options lets you choose which goals will be displayed on the Goals tab
67. to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Ranker Setup screen Configuring the Station Roster This is where you will select how the station list on this ranker is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Ranker Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for
68. trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 117 SCHEDULERS Qualitative Tab If adjustments are being used this will note the adjustment s source the adjustment s label this will be what prints on the report header as well as the total and adjusted population If you wish to turn on adjustments you will access the Edit button on the Windows Tool Bar Weekly Flow Tab Clicking on this tab will bring to screen a graph representing the weekly GRP Reach Cost or Spot achievement by the campaign You can toggle so the graph s focus is the accumulating schedule achievement at this location as well Goals Tab If you specified goals in the Setup Wizard this tab will list the goals set versus the actual schedule performance and accomplishment ratings This information can be viewed either by individual daypart on a weekly basis or by weekly totals with hiatus notations NOTE This tab will be present only if Goals were established when setting up the schedule GridONE Tab Lists several items from GridONE per daypart for each week of the schedule G1 Rate which is the actual rate listed on the rate card Lowest Rate which is the G1 Rate with the tolerance factor calculated Inventory which is the total number of spots available at 0 soldout Percent Sold listing the percent of spots sold Avails which is the number of spots remaining to be sold NOTE This tab will be present only if rates w
69. type a description for this geographic area and press Enter or click the OK button To retrieve saved criteria click the Load button at the Geography Definition screen The system will display all previously saved geographic definitions Double click on the desired area or highlight that line and click the OK button Once the desired criteria have been established click the OK button and you will be prompted to give the criteria a name Input the name such as People w HH Income of 100K or Household subscribes to Cable then press the Tab key to be brought to the Body of Description field Here you may assign a more detailed description of this qualitative criteria so that other users may know exactly of what qualitative factors the criteria is comprised Click the OK button once you have input this information and you will be brought back to the Qualitative Definition Menu where you will see that criteria listed Highlight that line then click OK Once back at the setup screen you will see the Qualitative field reflect your selection Manual Adjustments If you would like to import qualitative or ethnic factors from another source other than QualiTAP or Target ONE you may manually input that into the system then incorporate those factors into most TAPSCAN reports via the Manual Adjustments option Before you can create a manual adjustment you will need to have the data to be input from the outside source prepared and in hand T
70. ultimately the retail and service sales totals and population data that serve as the basis for Retail Spending Power Several of the retail categories supplied are gender specific and it would be inaccurate to calculate Spending Power for these categories without taking this specificity into account In order to determine the proper allocation of spending between male and female consumers for these categories TAPSCAN consulted the latest Consumer Expenditure Survey another Census gathered database and extracted the proper percentages The affected categories and their gender based allocations are listed in the following table Men s and Boy s Clothing Stores Women s Clothing Accessories Children s and Infants Clothing The same holds true for some of the service categories We consulted a recent Radio Advertising Bureau publication about Hair Stylists and extracted the following percentages for Barber Shops and Beauty Shops WOMEN Barber Shops 14 Beauty Shops 80 Certain service categories sales totals do not apply to specific age groups These are listed below Automotive Rental and Leasing Truck Rental and Leasing Disinfecting and Pest Control We have redistributed the sales totals for these age groups among the remaining population in these categories Conventional wisdom may hold that there is some gender specificity in other retail and service categories as well For example some studies may show that wo
71. will be taken directly to the ReachMaster schedule worksheet where you will see the resulting OES schedule You can then make the rate cost assignments if needed NOTE If you modify the spot levels in any way the OES schedule will be negated Click Cancel and you will return to the Stations tab Dayparts Tab ReachMaster Setup Wizard B Stat Header Stators Dapans Goa Estimates Fh Add Select the dayparts i i you wish to Load List schedule Save List Delete Clear Selecting the Dayparts for the Schedule Dayparts may be selected in two ways The Add or Load List options Add Click the Add button and you will be taken to the Daypart Selection Menu You can select Standard dayparts by clicking on the days start time and end time and then click OK To select Non Standard dayparts select start day end day start time and end time and then click OK YE Choose a favorite daypart by either single clicking on it and then clicking OK or you may simply double click on its label TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 105 SCHEDULERS Repeat these steps until all dayparts are defined For detailed instructions on this option refer to Chapter Four Common Options Load List If you have previously defined and saved a daypart list you can retrieve that list here This prompt will not be available fo
72. 1 Arbitron Inc Used under license 37 QUALITATIVE ADJUSTMENTS This is where you enter what percentage of each station s audience which will be included in the adjustment which meets the criteria of the adjustment You must enter this information for EACH station Click on the first station you wish to define then input the information in the same manner as when entering the population percentages YO Enter a global station percentage adjustment 8 Enter the station adjustment per individual age gender cell Afterwards click on the next station you wish to define and enter the information in the same manner Remember you must assign percentages to every station you wish to be available for use when using this adjustment When creating a manual adjustment remember the resulting Persons estimate on any report in which this adjustment file is used will always be smaller than the pure unadjusted Arbitron numbers This is because you are decreasing the size of the population however the Ratings estimate may be increased or decreased depending upon what percentage of that stations audience meets the adjustment criteria when compared with the percentage of the population that meets the adjustment If 60 percent of a stations audience meets the criteria but only 45 percent of the overall population the adjustment the stations rating will be increased However using the same population percentage but looking at a statio
73. 5 500 3 132 67 552 825 40 162 7 088 202 702 172 297 30 405 2 457 00 2 088 451 368 550 Use the up down arrow keys to bring to view the other soldout levels so the potential revenue for each mav he analvzed 255 86 625 73 631 12 994 371 621 315 878 55 743 34 504 500 3 828 82 675 675 60 94 500 80 325 14 175 405 405 344 594 60 811 4 914 000 4 176 901 737 100 The system computes the number of weekly hours available in the selected daypart multiplies that by the units per hour and then the average rate to determine projected gross sales at 100 sold It then multiplies this sales figure by each soldout percent to give you gross sales for each soldout level The net sales are computed by subtracting the commissions from the gross sales The sales figures are then projected out for monthly and annual periods From the display screen you may change the Book Station Daypart Units per Hour and Commision as at the setup window However you may also enter an Average CPP or Average CPM to recalculate the revenues Just click in the field and type in the appropriate figure and hit Enter You must hit Enter for the revenues to be re calculated You must do the same to change Average Rate You may copy all or some of the information to the clipboard with Edit Copy To select partial information to be copied drag the cursor over the desired rows and columns to highlight To select an enti
74. 900 1 269 700 M SU 6A 12M Women 65 251 100 1 711 300 i i lh lihi PS Y Be 2 Be _ 1 I P You may change the graphical format by clicking the Chart option on the Windows menu bar then selecting another graph type Also click the Station button to change the station focus of the analysis TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 87 RANKERS Printing an Exclusive Cume Ranker There are multiple graphing charting configurations available For a detailed walk through of these options please refer to Chapter Eleven To print either the Exclusive Cume Report or the Station Profile do one of the following click the Print button on the TAPSCAN Tool Bar or click File and select Print If you are printing the Station Profile report the report will immediately be sent to the printer If printing an Exclusive Cumes report you will be presented with the Station Print Selection window Station Print Selection Click on stations to include then click on Add Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking num
75. A A AAA E 163 Establishing the Parameters of the Report oooococconoconocononcconcnononnnonn nono non nono nonn non ono n ron non nro nn corn nnn ron nr nn nn n naar rnnnn nro 163 Market Selec o rd a e dd o 163 E a eee a een E RON 163 Selecting the Demographie Focus daccbsctesceente ceteeseeeaeesees 163 E lee ee 163 COMPOS Sts Heels Se Bua Gens etal anecdote Ge Rete he eset et Se BM Le bs std ath ara 164 Selecting the Station Focus aid aii Rae ah arid bat Ra A RA RA a eu ea 164 Configuring the Day Display 2e u uses aiii 164 Hour by Hour Display E E T 164 Chapter Nine Trenders EI Introduction a ys ee eee A nen de ea NN nce tees MN A 167 ED VAR reise Fe hee eR en Le Meth SSE AN LE ee ORM ta ET DIR re 168 Establishing the Parameters of the Report c cesccescessecsseesseeseeeeeeeneescecseeeseeseceeeeseeeseenseceaecnaecnaeseaeeneeeesenerenatees 168 Market Selections te 320 2 a eR iat Gar Aes et A RSE Ate cee ek as Ba o an 168 Selecting the Demographic Focusrite aa dais c 168 NN 168 Combos a sen ee 169 Selecting the Station HOCUS mse ame ante A A ee eed 169 Selecting the Daypart Focus of the Report ccccccecscesssessceseceseeeecesecesecaecnaecsaecseeeaeeeaeeeaeeseeeaeeeeeenseenaeenaeenaes 169 Estimate Selections A A A A ee eee 169 Base BOS le ai 170 BOM de tl o e rl od at 170 The TAP Tr nd Displays e e e 170 Printing a TAP Trend Rep tt u u a nen ae nun ne nun In 170 20 Multi Trend 4 rece ee a E a Rn Re ee
76. AME ADULTS 25 54 FALL 1998 ARBITRON RESPONDENT M SU BA 12M To change any of the pre selected report parameters click on the Geography Metro Pop Sample 432 100 666 corresponding button located here in 1 4 Maximiger_ Using Maximiser geography AVERAGE PERSONS the report s header or click the Edit Shusiiative Not using adjustments option on the Windows task bar DaltauvE CPP gt aj waABK FM 120 00 144 00 168 00 192 00 216 00 240 00 264 00 af waGB FM 65 00 78 00 91 00 104 00 117 00 130 00 143 00 156 00 Siwakw FM 60 00 72 00 84 00 96 00 108 00 120 00 132 00 144 00 4j WaHa FM 60 00 72 00 84 00 96 00 108 00 120 00 132 00 144 00 5 waGT FM 55 00 66 00 77 00 88 00 99 00 110 00 121 00 132 00 Si WABJ FM 50 00 60 00 70 00 80 00 90 00 100 00 110 00 120 00 50 00 60 00 70 00 80 00 90 00 100 00 110 00 There are multiple columns of CPP values that are not visible Click the arrow keys to scroll through the different columns If you have multiple reports open simultaneously you can switch to another display by click Window and selecting another report Also you may view multiple report at the same time by accessing the Tiling and Cascading option also located within the Windows option Printing a CPP Rank Table There are multiple graphing charting configurations available
77. Also you may view multiple report at the same time by accessing the Tiling and Cascading option also located within the Window option Printing a Spot Based Table There are multiple graphing charting configurations available For a detailed walk through of these options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print This will bring the Station Print Selection window to screen Station Print Selection Station Roster Stations to Print KHHH FM cick on stations to include then click on Add Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking number of stations to be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed 78 TAPSCAN User Manual LJ Frequency Based Table This rank table allows you to setup multiple columns with a specified Frequency level as the benchmark for each then see the resulting reach if aired on the various stations during a specified daypart You control the values and step up increments of the different Frequency levels To launch the Frequency Based Table do one of the followin
78. Alternatively 61 43 700 115 456 3 click the Rank button and make your selection 6 0 70 800 16 4 313 If you have multiple reports open simultaneously you can switch to another display by clicking Window then select another display You also may view them on the same screen at the same time by using the Tiling and Cascading options also located by clicking the Windows option Printing a TAPSCAN Ranker There are multiple graphing charting configurations available For a detailed walk through of these options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print This will bring the Station Print Selection window to screen 60 TAPSCAN User Manual Station Print Selection x Station Roster Stations to Print KPPPFM KPPP FM KIII FM KARR FM KMMM FM KOQg FM KRXAF KNNN ick on stations to include then click on Add Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking number of stations to be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed TAPSCAN and
79. C 2001 Arbitron Inc Used under license 209 MEDIA TERMS AND CALCULATIONS 210 Households Using Television HUT s The number of homes in a particular market that use at least one television set during a specific period of time Index A ratio in percentage terms which indicates the likelihood of a particular media to meet a specified goal or criteria An index score is graded using 100 as the benchmark An index of 123 indicates a 23 percent more likelihood of meeting a specified criteria An index score of 88 shows a 12 percent less likelihood of that medium to meet the specified criteria Insert A preprinted advertisement supplied by the advertiser An insert is usually printed on different paper and or different color reproduction that is superior in quality to that of the rest of the publication An insert is bound or tucked into a publication Insertion Order A written order from an advertising agency which authorizes a publication to print a specified advertisement In Tab Sample The actual number of usable diaries interviews used by research organizations to produce audience estimates Make Good Comparable commercial time or space given to an advertiser at no additional cost when advertising is pre empted omitted or airs in an unfit condition Net Cost The cost of advertising after the agency commission or any discounts have been deducted Net Effective Reach The number of people who are exposed to a message th
80. Combos Window Name combo This area displays the created combos contained Clear combos Use these buttons to establish the actual combos of the corresponding Combo Page See the below table for an explanation of each button within the highlighted combo page Button Action os Click this button to change the name of the currently highlighted combo page Clone Page This option lets you copy or clone as combo page Highlight the combo page to be copied and click this button You will then be prompted to enter the page number where the new combo page will reside Enter that number then click the OK button Add Combo Click this button to add a combo to the currently highlighted Combo Page This will bring the Create a Combo window to screen At this window identify each station to be included in this combo by highlighting each then clicking Add Once all ar us stations have been selected give the combo a name in this Ca windows Name field Remove selected stations by Lx a highlighting each selected item and clicking Delete There is m Station Roster Include in Combo ERAS UIKDDD FM no limit to the number of stations that can be included in a combo Click OK once the correct combo configuration has been obtained You will then be taken back to the Setup kererm Clear Combos window where you will see that combo and its ick on stations to include then cick on Ada co
81. EDI and is compatible with many e commerce specifications As these opportunities become available our clients will be informed Your XML formatted Schedules are stored in three folders Pending Queue and Sent You can view the contents of these folders on the E commerce page tab inside Tapscan When you export Schedules they are stored in the pending folder When you are ready to send Schedules to the e commerce company you move them to the Queue folder where the e commerce company will then take the Schedules and route them to the recipients As a final step processed Schedules are moved from the Queue to the Sent folder by the e commerce company ES TAPSCAN v7 5 0 ReachMaster Buy one Get one e Fie Edt View Daypa Statens Schedule window Uttlies Help E ening C Queue Sert The Buy are Get one iz ore Get ane xrrl From zer EM Expert Destination nad Agency Maer toile Spatem ID J y Descipien Zu Dappalls Zu Houly u Oudlative Zu Weekly Flow Desciption Aa Daypails a Holy d Weekly Flow A 110 100 36 490 21 200 43 600 157400 Help Line E 1 1800 5437300 TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 119 SCHEDULERS Setting up the e commerce feature In order to use the e commerce feature you must be using Tapscan in Multi User mode and have your contact information entered 1 Click the Setup
82. INDEX WEEKLY TSL in Hours Minutes DAILY TSL in Hours Minutes POTS Use these buttons to configure the desired worksheet layout Net Reach Frequenc The Available Estimates box list The Include box reflects those all those estimates that may be estimates that have been selected thus selected far Button Add Choose this option to add estimates to the Include box Select estimates by double clicking on the desired estimate or by highlight the estimate and clicking the Add button Insert When adding an estimate the estimate is added to the bottom of the estimate selection list this means when at the scheduling worksheet the estimate will appear at the end of the worksheet table Using this option lets you insert an estimate so that it may be placed in the exact area of the worksheet desire First highlight the estimate which the new estimate will be placed in front of click the estimate to be inserted then click the Insert button Delete Removes selected estimates from the Include box meaning they will no longer be included on the schedule worksheet Simply highlight the estimate to be removed in the Include box and then click Delete Removes all selected estimates from the Include box You will then reselect all desired estimates Click the OK button once the estimate selection has been made and you will return to the Estimates tab Default If you would
83. Line view the set Clear All Load Batch Delete Batch Continue to add individual Trenders to this batch Trender configuration in this same manner If you need to edit a previously entered Trender highlight that line and click the Edit button alternatively you may simply double click on that line Delete a Trender entry out of the batch Trender configuration by highlighting the line you wish to remove then clicking the Remove Line button Clicking Clear All will erase all displayed Trender entries Printing Running a Batch Trender Once the Batch Trender is appropriately configured you may print the series of reports by clicking the Run button The system will then process the data for all recorded Trenders and promptly send the information to the printer 176 TAPSCAN User Manual Saving a Batch Trender Configuration You may save a Batch Trender configuration so that it may be retrieved at a later date and processed by clicking the Save Batch button This will bring the following window to view Batch saved The current batch run has been saved Click OK to return to the Batch Trender window Retrieving a Batch Trender Configuration Once a Batch Trender configuration has been saved it may be retrieved at any time To retrieve a saved setup at the Batch Trenders window click Load Batch This will bring a listing of all saved Batch Trenders Highlight the desired setup and click OK You will r
84. Manual Combos You will activate combos by clicking the Combos On button Conversely you may disable combos by clicking on the Combos Off button You may select which combo page to use or perform any needed combo maintenance with the Edit Combos button This will bring up the Combo setup After your selection is complete select OK to be taken back to the Setup screen Selecting the Station Focus Click on the Station Bar displayed directly to the right of the Combos off button and select the station that will be the focus of this report Selecting the Daypart Focus of the Report Dayparts may be added various ways Using the Add option the Load List option or the Hourly option Add Click on this button and you will be taken to the Daypart Selection Menu YE Select Standard dayparts by clicking on the days the start time and the end time and then click OK YE To select Non Standard dayparts select a start and end day start and end time and then click OK YE Choose a favorite daypart by single clicking on it and then OK or simply double click on its label After each dayparts has been defined click on OK and you will be taken back to the TAPTrend Setup screen You will continue to follow these steps until all dayparts to be used have been defined Load List If you have previously defined and saved a daypart list you can retrieve that list here This prompt will not be available for use if you have not
85. Market Ranker or a Multi Market Schedule Selecting a Daypart To define the daypart upon which this ranker will be based click on Daypart This will bring you to the Daypart Selection Menu YA U Select Standard dayparts by clicking on the days the start time and the end time and then click OK YA U To select Non Standard dayparts select a start and end day start and end time and then click OK YA U Choose a favorite daypart by single clicking on it and then OK or simply double click on its label Selecting a Demo To change the current demo click on Demo which takes you to the Demo Selection Menu Select the gender and the beginning and ending age cells of the demographic target in one of the following ways TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 89 RANKERS Click on the desired gender start age end age and then click OK ve Double click on a demo in the list of demos in the Favorite Demos window Selecting the Estimates You can select which estimates will be displayed on this ranker with this option After selecting Estimates the TAPSCAN Estimate Selection menu will be displayed To accept the default estimate selection simply press OK To re select the estimate selection click on Clear You may now select the estimates by highlighting them in the Available box and clicking on Add or Insert Remove individual est
86. Menu click Schedulers then ReachMaster You can enter Multi Market Wizard in one of the following ways U Click File New Schedulers and select Multi Market Wizard U Click the Schedulers button on the toolbar then select Multi Market Wizard U From the Master Menu click Schedulers then Multi Market Wizard You will be taken to the Setup screen of ReachMaster Setting the Parameters of the Schedule ReachMaster Setup Wizard The ReachMaster Setup Wizard is configured with separate tabs to walk you through all the steps to setting up your schedule When completing a multi market setup the header tab has a button named Station List and the Station tab is removed Refer to Chapter Four Common Options for detailed instructions on some options Start Tab ReachMaster Setup Wizard Stan Header Stations Dayparts Goals Estimates Finish This wizard will assist you in creating a ReachMaster campaign a Start scheduling by selecting a client and entering a campaign description Specify the flight dates or weeks below L Sn ict Campait If you have previously mw oe Once you have filled saved a schedule you may Dates 1 Weeks out all the tabs click retrieve that campaign by Start Date End Date on the Finish button clicking the Load button See section 3b 5 for complete details on this option to go
87. Menu Bar Options Access the Windows menu bar to perform various options Click on File to e Create a New Order e Open a previously saved order Close the current Order Save the current order Export the Order to your Accounting program Export the Order to SalesSCAN Print reports Access the Print Setup Create a Cover Sheet Exit Broadcast Orders Click Edit to Copy highlighted information from the spreadsheet to the clipboard e Copy one station s information to another s with Copy Weeks same option as in ReachMaster e Change the current Demo e Change the Global Spot Length e Input the name of the buyer e Change the Client Name e Turn Multi Week Cumes factors on and off Utilities From here you can access the Addresses database and the Setup window Printing a Broadcast Order Broadcast Orders reports may be accessed two ways SA U Click the Print button E Click File and then select Print The Radio Broadcast Orders Reports window will appear TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 135 SCHEDULERS Radio Broadcast Order Reports STATIONS ON OFF KLLL FM ye This screen has three different reports you may access Click on each tab s header to view that report s various options Broadcast Orders y Calendar Report Totals 7 Broadcast Order PX Include Station Totals on
88. PSCAN User Manual Frequency Starting Value Increment Step up Amount and Number of Times Start Value Click on this to establish the starting Frequency amount Increment The amount to increase the Frequency level per column of Times of Times is the number of columns to use The Frequency Rank Table Once all of the Frequency Table criteria have been set click OK and the Frequency spreadsheet will be displayed Frequency Based Table Report A FREQ TABLE M SU 6A 12M olki Market CITYNAME Demo ADULTS 25 54 Book FALL 1998 ARBITRON RESPONDENT Daypart_ M SU 6412M To change any of the pre selected report parameters click on the corresponding button located here in Geography Metro Pop Sample 432 100 666 A i Maximiser_ Using Masimier geography Rank _ AVERAGE PERSONS the report s header or click the Edit Hr Pa SE Gualistive Not using adjustments option on the Windows task bar There are multiple columns of Frequency values that are not visible Click the arrow keys to scroll through the different columns 8 9 40 93 If you have multiple reports open simultaneously you can switch to another display by click Window and selecting another report Also you may view multiple report at the same time by accessing the Tiling and Cascading option also located within the Windows option Printing a Frequency Based Table There ar
89. Pisplay simulcasts and combos The Multi Daypart Multi Demo Save Combos Combos OFF Setup is where you will Met configure the ranker Do this by eesse Mero utilizing the various buttons on __7 Masimiger Using Maximiser geography this screen The following is a Qualitative Not using adjustments review of each button s Dayparts function As Save List Delete Clear Estimates AVERAGE PERSONS AVERAGE RATING AVERAGE SHARE hd Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron In
90. Services Coin Operated Laundries and Cleaners Dry Cleaning Plants Carpet and Upholstery Cleaning Photographic Studios Portrait Beauty Shops Barber Shops Mailing Reproductions Etc Disinfecting and Pest Control Services Employment Agencies Help Supply Services Computer Rental and Leasing Computer Related Services Photo finishing Laboratories Automotive Rental and Leasing Truck Rental and Leasing Passenger Car Rental Automotive Repair Shops Radio and Television Repair Shops Motion Picture Theaters Video Tape Rental Bowling Centers Billiard and Pool Commercial Sports Physical Fitness Facilities Public Golf Courses Amusement Parks Membership Sports and Recreation Clubs Offices Clinics of Doctors of Medicine Offices Clinics of Dentists Offices Clinics of Chiropractors Offices Clinics of Optometrists Hospitals TAPSCAN User Manual NOTE Indented categories are for display and identification purposes only When one of these categories is selected the system automatically assigns it to the proper category for which Spending Power information is available TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 189 Chapter Eleven Charting Reports amp Customizing Presentations TAPSCAN User Manual LI Introduction TAPSCAN is equipped to offer users the most precise ratings analysis possible However TAPSCAN also has bells and
91. Spending Power Report A Click on the RSP Setup button to select the category and Tason time period to be used for your Retail Spending Power Time Period Concurrent Spending Power z a Report Select all of the reports you wish to print by placing an X in each of the report s corresponding box Resulting Printout Standard Report Prints the standard ReachMaster report reflecting all customary and frequently used estimates Custom Report Prints a report that is user defined You may select the estimates to include in both the top and bottom sections of the report The custom designs may be saved for later use Click on the Setup button next to the Custom Report label to design your report The top portion of the report focuses on the daypart s weekly performance Click on each estimate to include and press Add after each selection After the top portion of the report is designed click the Campaign Totals tab As the label indicates the bottom portion of the report focuses on the schedule s totals Identify each estimate to use by clicking and selecting Add on each Once the report is prepared click OK and your report will print Frequency Distribution Prints a report that shows the persons reached across different frequency levels for Report the schedule Reach Accumulation Prints a report that shows the reach per station as well as the accumulated reach of Report the campai
92. The following are some tips that will enable you to move about the system easily and efficiently and get the most out of TAPSCAN We hope these tips will help you when working within TAPSCAN however if you encounter any stumbling blocks please contact Customer Service Obtaining Product Application and Technical Assistance We are working hard to provide you with intuitive ratings analysis software Additionally we strive to provide superior online and print documentation to enable you to work independently in creating the various reports However should you find yourself with a situation that cannot be resolved or a question that cannot be answered with the provided tools please contact our Customer Service Department All of our support representatives are eager to assist you E mail Ask questions and receive detailed answers from the Customer Service Team Just send electronic mail to the account listed below You will receive a reply by e mail Client services arbitron com Fax You can fax questions or comments to Customer Service Simply send a fax to the number listed below TAPSCAN Customer Service Fax 205 977 6214 Telephone You can talk directly to a Customer Service Representative by phone 24 7 When you call please be at your computer Customer Service Hotline 800 543 7300 TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 13 Cha
93. Use Combos for this Run Don t Use Combos for this run Combo Pages ES Combo Page Name Count 1 Standard List 3 Extended List Name Page Clone Page X Default Page Highlight the combo page you want to be the default when combo are turned on then place an X in the Default Page field Combos STATION 1 STATION 2 Add combo KOOO AF KOOD AM KOOO FM WBBB AF WBBB AM WBBB FM Delete combo Use these buttons to establish the actual KAAA WAAA KAAA AM WAAA FM combos of the corresponding Combo Page See the table below for an explanation of each button Name combo Combos Window Displays the created combos contained within the highlighted combo page Establishing Combos Add Combo Click this button to add a combo to the currently highlighted Combo Page This will bring the Create a Combo window to screen Create a Combo amp At this window identify each station to be included in this combo by highlighting each then clicking Add Once all stations have been selected give the Station Roster Include in Combo _ Remove selected stations by highlighting each selected item and clicking Delete There is no limit to the number of stations that can be included KELEFM in a combo Click OK once the correct combo Eick on stations to include then cick on Aad configuration has been
94. Y Demographic Profiles oo loaded 156 Establishing the Parameters of the Rep ae 156 Market Selection 2 2 es 156 SUrVEY DelecHions u A O 156 Selecting the Daypart Focus of the Report uesessssssesnessnensnensnennennnennennennnennsennnnnnnnnennnsnnnnsne ernennen 156 Eeoa pa 0 0h in ar an nee a Ge Rast Rae hee es 156 Maximi er Medi Pr naniii ta E AEE EN ATREA E AE 157 TAPSCAN TABLE OF CONTENTS Selecting the Estimate base of the Profile cccecccesecsseeseessecceeseeeseeeeeeeeceseceseeseesreeseensecaecnaecaeeeecneeeeeeneeaes 157 Combos it ee ie eee eaten Been Oat A Gee oie AA IA dass AAA ra alas 157 Selecting the Stationto Profile 22 u 222 2 0200 rain 157 The Demographic Profile Display a aa e a a aa aa a aaa aaaea a a a E aE 157 EI Population Profiles 2 A A Re ea pes aoe ores 158 Establishing the Parameters of the Report cccccssccssessceeseeeseeseceseceeeeceseceseceaeceaecaaecaaecseeeaeeeseeeaeenseeeseeeseenaeenaes 158 Market Selec A A ial lected A ead 158 Survey Select do path weet hm es eee a es oie es 158 OA 158 Maximi tey Media Pro oo 158 Selecting the Daypart Focus of the Report oooocooncconcciccnnocnonnconocononnnconoconocn ccoo cnn ccoo nono non ron n rn rnn rra rra nr narran rra 159 The Population Profile Display cccecccescceseceseceseccecseeeseeseecaeeenecensenseseeesecesesesecsaeceaecsaecaaecaeeeaeseaeeeseserenerseatens 159 Chapter Eight Hour by Hour Analysis EI Introduction
95. a MSU 64 12M Click on the arrow next to Display and METRO Display you will be able to choose which display Ranked By FALL 1998 ARBITRON AVERAGE PERSONS you would like to use The three options are WINTER 1998 SPRING 1998 rn STATIONS ARBITHON ARBITRON FALL 1998 ARBITRON _ U No Change Displayed ae Percent Change ae Index to Base Book Click on Edit for all the available change options or click on the name box for the criteria if there is anything you wish to change You may also change the displayed estimate by clicking on the arrow next to Estimate 172 TAPSCAN User Manual Printing a Multi Trend Report There are multiple graphing charting configurations available For a detailed walk through of these options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print The data will then be sent to the printer and your report generated The Print Job window will appear indicating your report is being processed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 173 TRENDERS Ll Batch Trenders Within this Trender program you have the ability to batch print several different trenders at one time You may also save as many Batch Trender configurations as you wish for future retrieval this me
96. a UROA a EEE E E E T TE A E AEEA I leteee Changing the Geographic Focus of the Report ccccscccssessseeseeseceescesecesececnsecaecaecaecsaecaeecaeseseeneesneeeneenseenaes Saving and Retrieving County Zip Code Groups ccccecccsseesseeseeeseeseceeecesecesecesecsaecnaecnaecaeecaeeeaeeeseseeesesenereestens Manual Adjustment ido Building a Manual Adjustment ccccecccescceseesseccecseeeseeeeeeeeeseensecesecseceaecnaecaaecaeesaeseseeeaeeaeessenseseaeenaeenseenaes Changing a Saved Manual Adjustment File ccccceccceesessscescessceeeceseeeseceaeceaecaaecaeecaeeesecaeeeaeeeaeeneceeeenaeenaeenaes Deleting a Manual Adjustment File 00 0 cccccccsecsceescessceesceecesecetcesecesecseceaecnaecaaecaeesaecsaecaeecseseaeeneesnaeenaeenaeenaes Maximiser MediaPro nenne innen nasse idad SOCIOECONOTNIE Data rt A T A a os Chapter Four Common Options LO Common o ls Market Selec a adn Be 2 ead iat Station List Builder for Multi Market Reports cccccecsessseescesseeseceseceecesecescnsecnsecaecaecnaecaeecaeesaeceeeeeeeseneeeesestens Station Listas ado mo et ett eee e Rae A Cone Oh nhc A mss S rvey Selection nme ecto een Ee wege ee ee ee Selecting the Daypart Focus of the Reportan di Selecting the Demographic FOCUS iinne a e a a a A EE i a E E A A A A RE aE Stations Selection SEa E a dant elt E E ET ERE OEE Station Selection Box iii A ELLE alanis Roath Configuring The Station Roster sisie ririri rein ior K diet
97. ach MALES 12 17 You can make changes to this display such as the Book Survey Area Daypart etc by clicking on that setting s button or clicking the Edit button on the Windows Tool Bar then making the needed change WOMEN GS a ooo 40000 oud ZU THUN M SU 6A 12M Persons To change the graphical display access the Chart button and click on the desired graph type estimates Click these arrows to display percent of reach and market cume When you are ready to print click OK and the Print Job window will appear indicating your report is being processed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 159 Chapter Eight Hour by Hour Analysis TAPSCAN User Manual LI Introduction The Hour by Hour portion of TAPSCAN lets you analyze a station s average performance during all broadcast hours individually This will allow you to target specific hours for optimum listenership You can activate the Hour by Hour portion of TAPSCAN do one of the following ve Click File New Hour by Hour Y From the TAPSCAN Toolbar click Hour by Hour From the Master Menu click Hour by Hour The Hour by Hour Setup screen will then appear Hour by Hour Setup Market CITYNAME Book FALL 1998 ARBITRON Barcel ADULTS 25 54
98. all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustment
99. and this information will be stored for future use You will not have to enter it again Now you must enter the Client Code Product Code and Estimate for this order You will have to enter this information every time you export an order Click Export when you are ready and the order will be exported to the AdWare system CBSI To activate the CBSI interface you must first click Setup and then choose CBSI as your traffic interface After you have selected this option you will see the Setup button appear Click on this to establish the path to the CBSI Traffic System You will notice Automatic Save and Prompted Save below the interface list box when you select CBSI as the traffic system Select one or the other When you click the save button Automatic Save will always launch the CBSI export window Prompted save will first ask you if you would like to export to traffic There are two ways to export orders to traffic 1 Click File Export to Traffic 2 Click the Save Button save the order then export it to traffic You will then be prompted to enter information that is relevant to the CBSI Traffic System Enter this information then click the Export button When completed a message will come up informing you the order export was successfully exported When exporting you must first input header information as required by CBSI First be sure to enter a buyer name in Setup Now click the Header tab and enter the client name in the Client fie
100. ans you input the parameters of the Batch Trender run one time only and may automatically access that setup at any time and as often as needed Batch Trenders main purpose is to allow you to store frequently used multiple Trender formats so they may be quickly retrieved and printed Access Batch Trenders in one of the following ways Sa Sa JSPs This will bring the Batch Trender window to view Description Field Add Line Button Where you will enter the name of the Batch Report Click this button to add a This is the name in which the report will be saved line to the batch renort U Click on File New Trenders then select Batch Trender U Click on Trenders on the toolbar then select Batch Trender U Click on Trenders on the Master Menu then click Batch Trender Edit Line Button To change a previously entered line of a batch report highlight the line then click this button Batch Trenders Remove Line Clear Buttons If you would like to delete a line from a batch report highlight that line and click this button The line will then be removed from the report Clicking the Clear button this button will immediately erase all lines contained within the current batch report Load Batch Button Click this button to retrieve a previously saved batch renort Save Batch Button To save the current batch configuration click this butto
101. ar check this field Upon re entering the system this option will be activated Disable Exit warning upon closing TAPSCAN Typically upon exiting the system you will be asked Do you wish to exit TAPSCAN now Yes No If this option is turned on there is no confirmation option and the system will close automatically Always have Combos on If you want the system to default to automatically having station combos turned on check this box Always have Pseudonyms on If you want the system to default to using any stored station pseudonyms throughout the system in place of the station call letters place an X in this box Always have Custom Daypart Names on If you want the system to default to using any stored custom daypart names throughout the system in place of the customary day time composure place an X in this box 18 TAPSCAN User Manual Always export saved ReachMaster schedules to MediaMaster If you will always export your saved ReachMaster schedules to MediaMaster place an X in this box and the system will bring up the export option in ReachMaster for you automatically rather than having to manually use the File Export option Always export saved ReachMaster schedules to SalesSCAN If you will always export your saved ReachMaster schedules to SalesScan Control Tower place an X in this box and the system will bring up the export option in ReachMaster for you automatically rather than having to manually use the File
102. ar aopperal Comments This is the Banner display Premrerd m ke A Sehevee Premrerd Ms TAPAN Ine Premcrecd be Lon 5 Curtallo Mareh 11 aT KCWMnAHS The Cover Sheet tab will be unique in design than the other tabs in this area of the system Present IT TAPSCAN s Presentation Builder Joe Schmoe s Us MEEI If you wish to save the cover sheet configuration click Sea EE ES the Save button You will be prompted to enter a Cover Sheet Cien name for the cover sheet Type in that text and then Campaign click OK The cover sheet may then be retrieved when Presented in Present IT by clicking the Load button at the Presented From Presented By Phone Number alice Click the first field Client and input the name of the client for which the presentation is being prepared To move to the next field you may press the Tab key or click on the field Continue to input the appropriate information in each field The Banner field will be graphically displayed down the left side of the page In the previous Cover Sheet example Wisebuy Close lt lt Back ner Pim represents the Banner text Cover Sheet tab Date March 11 1997 Banner Once all needed data has been entered click the Next button TAPSCAN and the TAPSCAN design are trademarks and registered marks
103. ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting You will then be prompted to enter information which is relevant to the SILENT PARTNERS Accounting System Enter this information then click the Export button When exporting you must first input header information as required by Silent Partners First be sure to enter a buyer name in Setup Now click the Header tab and enter the client name in the Client field Now enter the SILENT PARTNERS client id number in the Control field Enter the product in the Campaign field Finally enter the SILENT PARTNERS invoice number in the Invoice field If you have multiple stations in the order you must enter the header information for TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 141 SCHEDULERS each station Click the station tabs along the bottom or use the list box in the description tab to switch stations 142 TAPSCAN User Manual AutoPost AutoPost will allow you to create a post for any Broadcast Order Radio Proposal Enter a post for a Broadcast Order and the program will reconcile it for you as well The AutoPost program can only be accessed from the Broadcast Orders screen Setting Up a Post Automatically Setting Up a Post If you have an order
104. atch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 175 TRENDERS Base Book Selection The Base Book is the benchmark of the report since it is to this survey other books will be compared The current book selected will be the default for the Base Book selection If you want to change this click on this button and make the appropriate change Print Top This option i
105. ations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments 80 TA
106. aypart List menu will appear Identify the daypart list to be used by either clicking on that list and clicking OK or simply double clicking on that list You will then be returned to the Setup screen You can load a pre established list of 18 standard dayparts by clicking on the Standard button You can create a custom grid and assign selected demos and dayparts with the Grid Setup option See the next section for detailed instructions To remove a selected daypart from the list highlight the daypart and click Delete To remove all the selected dayparts click Clear This does not apply to the Grid Setup TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 67 RANKERS Creating a Custom Grid You can create a custom grid by clicking on the Grid Setup button This will bring up the Grid Setup window Grid Setup A MF 54 104 p M F 104 3P M F 3P 7P ADULTS 25 54 ADULTS 25 54 ADULTS 25 54 p MF 7P 12M E MF 12M 64 E MF 64 12M ADULTS 25 54 ADULTS 25 54 ADULTS 25 54 Click on a box and the Daypart g MF 64 104 H M F 104 3P M F 3P 7P E y MEN 25 54 MEN 25 54 gt MEN 25 54 Selection window will come up M F 7P 12M M F 12M 64 M F BA 12M i I MEN oss K MeN osa Dey once followed by the Demo Selection M MF 64 104 N M F 104 3P M F 3P 7P window You do not have to fill WOMEN 25 54 WOMEN 25 54 WOMEN 25 54 in each box M F 7P
107. aypart and Demo fields will be displayed on the window however by using the scroll bar located at the bottom of the window you can review the other settings of the ranker Continue to add individual rankers to this batch ranker configuration in this same manner If you need to edit a previously entered ranker highlight that line and click the Edit button alternatively you may simply double click on that line Delete a ranker entry out of the batch ranker configuration by highlighting the line you wish to remove then clicking the Remove Line button Clicking Clear All will erase all displayed ranker entries Printing Running a Batch Ranker Once the Batch Ranker is appropriately configured you may print the series of reports by clicking the Run button The system will process the data for all recorded rankers and promptly send the information to the printer Saving a Batch Ranker Configuration You may save a Batch Ranker configuration so that it may be retrieved at a later date and processed by clicking the Save Batch button This will bring the following window to view Save Batch Reports x Batch already present on disk Please select how you wish to save current batch O Replace current batch Save as new batch C Don t save batch Batch Description TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 95 RANKERS e If this is th
108. be copied in this field Make your entries in the 1 2 3 etc format Alternatively you may click the All Other Weeks button if you wish to copy the week to all other weeks of the station s schedule Stations Select All Clear WGGG FM Select which stations will receive the designated week s schedule in this window Make your selection in one of the following ways To copy the schedule to only one station single click on that station then click Copy To clone the schedule to multiple stations listed in continuous order drag the cursor over the stations and click Copy To copy the schedule to multiple stations not listed in a continuous order single click on each selection while pressing the Ctrl key then click Copy To automatically select all stations to receive the schedule click the Select All button then click Copy Clicking Clear will erase all station selections so that you may re select Pe Y 88 Toggling Stations On and Off You can turn stations on and off of the campaign without deleting the schedule by accessing the Toggle option Click Schedules and select Toggle Stations On Off The Toggle Stations window will then be opened Toggle Stations Sine STATIONS ON OFF WGGG FM 3 Click on the ON OFF box next to the station to be turned off on Once the correct toggle setting has been input click OK and you will be taken back to the ReachMaster workshee
109. ber of stations to be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed 88 TAPSCAN User Manual LIJ Multi Market Ranker TAPSCAN Ranker allows you to take one specific daypart and analyze its performance in multiple estimates in a rank table format comparing stations from different markets To setup your Ranker click the Rankers button or select File gt New gt Ranker to open the Ranker Selection window then click the Multi Market Ranker button Multi Market Ranker Setup x M SU 64 12M a Mi X Default AVG COMPOSITION of 12 b To select an option Click on a button with mouse or Press lt Alt gt underlined letter You must use a Summary Book in order to complete a multi market ranker Establishing the Report Parameters For detailed instructions on these options refer to Chapter Four Common Options Station List The process of selecting stations for a multi market Ranker is different than selecting stations for a single market Ranker Since multi market station lists can become quite lengthy it is necessary to create the station list first then save 1t with a description like you would a file so the list can be selected From the Multi Market Station Lists window you can add a new group of stations delete a group you no longer need or select a group to use on a Multi
110. button to open the Tapscan Setup window 2 Verify that the Configure TAPSCAN for Multiple Users box is selected If it s not click the box to select it TAPSCAN Setup de 73 Di Alm m ml ul wl M l 3 Select the Personal page tab and enter your contact information Configure your system here n cick Dl Adding Schedules to the Pending list The Pending list is where you can store schedules that you are working on but aren t ready to send to your e commerce company You add schedules to the Pending list by using the Export feature Any time that you modify a 120 TAPSCAN User Manual schedule that s already in your Pending list export the schedule again When you create multi market schedules import the schedules for each market individually To export schedules 1 Open the schedule Select the E Commerce page tab Enter the name of the campaign in the Title box Enter the name of your company in the From box Oe oe gt Enter the name of the company you are sending the schedule to in the Destination box If the company has an e commerce ID number enter it in the System ID box 6 Click the Export button Pending C Queue Sen Ti TircounyHeatng Tri counly Heating xml Frome WAMFM Destination An Ad Agency System ID y AS m Desciipion Aa Dayparls Aa Hoully A Qualitative 40 Weekly Flow Moving Schedules to the Queue When you want a Schedule to be picked up by your e
111. c Used under license 65 RANKERS scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Ranker Setup screen Configuring the Station Roster This is where you will select how the station list on this ranker is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Ranker Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Quali
112. cast Orders Setup window will appear Radio Broadcast Orders Setup Agency Stalion Information C Agency Configuration Station Configuration Station Address Biling Calculations Gross C Net O Both Your first step will be to fill in the Agency Station Information fields Click on the Station Configuration field first This will configure Broadcast orders for a Station Now you should click in the Station field and select your station name Now type in the address telephone numbers etc Be sure to fill in each field Now you should select the spot placement you would like for your broadcast orders The Distributed option will distribute the spots by daypart across the days of the week for the daypart ex 10 spots for Monday Friday 6A 10A will place two spots in each day You will also have the option to choose Early Week or Late Week if you select distributed This will tell the system where you would like the heaviest concentration of spots if they can t distribute evenly across all days in the daypart ex 8 spots for Monday Friday 6A 10A will have two spots in three of the days and one spot in the remaining two days The Early Week option will place the two spots in Monday Tuesday and Wednesday The Late Week option will make the two spot days Wednesday Thursday and Friday The Rotators option will place all spots in the Rotators field
113. casts no Combos Regardless of Combo Page selection using this option will suppress all created combos Display ONLY Combos and NO other Stations Only CREATED combos not simulcasts will be displayed on the report Make your choice by clicking on that selection then confirm your selection by clicking OK TAPSCAN User Manual Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos or Edit Combos and the Combo setup will be displayed Combos Pages Window This area of Combos Setup displays information about each combo page Use Don t Use Combo Options e The column represents the number of the combo page as recognized by Click on Use Combos for this Run to TAPSCAN include them in your analysis Click on e The Combo Page Name displays the name of the combo page You may Don t Use Combos for Run to turn them customize the name of a combo page by clicking the Name Page button off e The Count column displays how many different combo combinations are included on the corresponding combo page Clone Page Button This option lets you copy or clone a combo page Highlight the combo page to be copied and click this button You will then be prompted to enter the page number where the newly cloned combo page will reside Input that number and click the OK button Setup Combos
114. ccesecsseesseeseeeseeeseeseceseeeeeseesseensecsaeceaecsaecseecaeecaeesaeesaeenseeeaeenaeenaes 82 TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 3 TAPSCAN TABLE OF CONTENTS Market Select ei A tei baba lon AAA aoe 82 Survey selection ii A ee a as EEA 82 Selecting the Daypart Focus of the Report ccccccsecsseseeeseeesceeeeeceecesecnseceaeceaecsaecaeecaeeeaeeaeecaeeeaeeseeneenaeenaees 82 Selecting the Demographic FOCUS r rrara araar tee er raana r se eaor eaae a eens ardoa SEEE eeto SES EER Paarasan oaia 83 Stations Selectos T T Ne Fe A ait EEES 83 A Diy oe esse So ees een ee ee Sa ee 83 Maximiser Media PrO miii aaa iecagsteussieas RI EI 83 COMDOS a o dense nl NI ea ido tok oat a Sous 83 Designating the BenchMark Station and Bench Spot Level ueneesssenseesensnensnnsnnnnnnnennennennennennennennne nenn 83 Designating Which Stations will be Graphed 2 0 0 ccceccceescesscesceesceeeceecesecseceeceseesaecnaecsaecaaecaesaecaecnseeneeeereeas 83 The BerichMark Display iia 84 E gt Exclusive Cueste O a Ds een 85 Establishing the Parameters of the Red aid 85 Market Selection ii st OE E EERE E EE cousvaerns diet pone ER ei 85 Survey SelECHON iia 85 Selecting the Daypart Focus of the Repott unneenseesseenensnnsnnnnnenensnnnnnennennnennonnennennnennennennnennnnsnennennne nn 85 Selecting the Demographic Focus csccecscsssessssssesssesssesses
115. cense 211 MEDIA TERMS AND CALCULATIONS 212 Run of Paper Press R O P A newspaper insertion for which a position is left to the discretion of the publisher and not specified Run of Schedule Station R O S A broadcast commercial for which a specific time or day has not been requested but will be aired at the discretion of the radio or television station Satellite A station which is dependent upon another station for most of its programming Sets In Use The number or percentage of radio television sets which are tuned in to the same program at any given time within a coverage area Share The percentage of the total broadcast audience tuned to a specific station during a specific time period Simulcast Broadcast of the same programming on two radio stations at the exact same time This also refers to a radio station broadcasting the audio portion of a TV program simultaneously Sponsorship The purchase of all or part of the airtime during a radio or TV program Spots A commercial one unit of air time Standard Newspaper A large sized newspaper that is usually eight 8 columns wide Sweeps The different times Nielsen conducts the actual surveying of a market s TV viewing habits Syndicated Program A program purchased by an advertiser or station from an independent organization that is not a network Tabloid A paper usually about half the size of a standard newspaper and measures about 5 to 6 columns wide and 200
116. ch ranker The system will default to All Stations To keep this setting you need not click this button To specify a top number click this button then enter in the number of stations to print 94 Estimates TAPSCAN User Manual You can select which estimates will be displayed on this ranker with this option After selecting Estimates the 74PSCAN Estimate Selection menu will be displayed To accept the default estimate selection simply press OK To re select the estimate selection click on Clear You may now select the estimates by highlighting them in the Available box and clicking on Add or Insert Remove individual estimates from the Selected list with the Delete button To select the estimate by which the report will be ranked click on the Ranked By field and click on the desired estimate When your selection is complete select OK and you will be taken back to the Setup screen After all settings have been established click OK and you will be taken back to the Batch Rankers setup window The title box will keep count of how many ranker reports are contained within the current batch ranker Batch Rankers 1 Reports in Batch Vv Use Most Recent Book Sweep FALL 1996 ARBITRON F MF 5 304 104 ADULTS 2554 Se Edit Line Remove Line Load Batch Save Batch Delete Batch You will see that ranker run is now listed in the mid portion of this window The Market Survey D
117. chedule ReachMaster schedules may be saved so that they may be retrieved for later use Saving a Schedule To save a schedule click on File then Save or Save As The following window will appear Saved Schedule Location Lx Cancel Save Schedule with the Ratings Data O Floppy Drive A Floppy Drive B O User Subdirector C Custom Schedule Path Setup c tapdata 095 Seta te pth or floppy drive where you wish to store the sche Click on the location where you would like to save the schedule Ratings Data Directory Saves schedules in the current data subdirectory User Directory If you are operating TAPSCAN in a networked environment you may elect to save to and retrieve from your user directory Custom Path You may save to and retrieve from a path other than the Ratings Data Directory or User directory if needed To define the directory path and directory use the Setup button that will appear once this option is selected After you select where the schedule will be saved type in the description of the schedule then click OK Loading Retrieving a Saved Schedule If you have previously saved a ReachMaster schedule you may retrieve that report in two different ways M Click the Load button at the ReachMaster setup window From the ReachMaster worksheet display click File then select Open The Load a Schedule window will then be displayed TAPSCAN and the
118. cking the Load button at the Cover Sheet tab Comments Once your text and Banner have been entered click on Preview and the Cover Sheet as it will be printed will appear on the screen lient name and campaign My anod reaches car stopper The Banner display Premrecd mike a Sehere Premracd Mu TAPAN Ine Premrecd ty Lon 5 Curtallo Auch I 1797 HE z Click Print when you are ready to print your Cover Sheet 198 TAPSCAN User Manual LE Accessing RAB s Instant Background Data If you have purchased Instant Background data from the RAB Radio Advertising Bureau you have the capability of accessing this information via TAPSCAN From within T4PSCAN click File then select Instant Backgrounds The RAB Instant Background Selection screen will appear RAB Instant Background Selection Accountants and Tax Services Air Conditioning Airlines Alcohol amp Drug Abuse Amusement Parks Antiques Apartments amp Condos Appliance Stores Athletic Shoe Stores Athletic Wear Stores Auto Dealers New Domestic Auto Dealers New Imported Auto Dealers Used Auto Insurance Auto Loans Auto Parts Stores Click on the desired Instant Background report then click OK Here you will select the category you wish to uncover information by double clicking on that category Now the RAB Instant Backgroun
119. click the Next button The next window is where you identify the type of data being loaded and enter the path where it will be stored Qualitative PRIZM Radio Radio Canada MStreet Data PROSPECTOR Ty Cable MOBILTRAK MONITORSCAN The Store Data portion ofthe Download Wizard controls if and if so how the data is stored More than likely you will want to keep the default of both options being selected since this is the most efficient way to save data and all corresponding files Market Organizer The system installation program defaults to this option being selected The use of Market Organizer is strongly recommended for the most successful transfer and organized storage of multiple market s data Market Organizer refers to having all data located in one central directory Within the TAPSCAN DATA subdirectory each market s data will be housed in a unique subdirectory identified named by the three unique numerical digits of its market code If you subscribe to one market this option should not be used remove the check mark Store Data This option lets you store or back up the actual data file s which you are downloading Using this option is the exact same as storing data on a data disk however instead of using the physical disk you will be storing the file s onto a drive and directory Note This option is for the storage of ratings book files only not saved data such as Packages and Orders Also these files are stor
120. commerce company move the schedule from the Pending to the Queue list After the Schedule is picked up it will be moved to the Sent list To add a Schedule to the Queue 1 Select the Pending view CE Pending Queue C Sent Tiicourty Heabng ml Buy one Gel ore xml 2 Select the Schedule View Pending C Queue Sent Teco Buy one Heating Get one xn 3 Click the Move to Queue button Move to Queue Printing a ReachMaster Schedule When you are ready to print the current schedule configuration click File then Print and the ReachMaster Reports menu will be displayed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 121 SCHEDULERS You may input up to three different lines of text that will be p displayed in the header of the printed report Input those Canca labels here Pressing the Tab key will advance you to the next line Standard Custom Reports Standard Report z 5 z Pe lt __1 Click on this Setup button to design the layout of the Print Cost per Person sentence Customized report Compress Consecutive Matching Weeks T y Print report with large fonts I ren Dian Click on this Setup button to design the layout of the 7 Reach Accumulation Report Extended Demo Report I Extended Demo Report 7 Campaign Goals Report RSP Reports gt Retail
121. corner of the screen The light will be green as long as your respondent base is large enough The light will change to yellow if your respondent base is low but large enough to continue The light will turn red if your respondent count becomes too low 1 34 and you will not be allowed to continue until you broaden your base Selected Criteria may be deleted by highlighting it in the criteria box then clicking Remove Selected Criteria may also be saved for later use by clicking on Save Load will retrieve previously saved criteria Click OK when you are ready and your selections will load for the program you are using 40 Chapter Four Common Options TAPSCAN User Manual LEE Common Options When setting the parameters for TAPSCAN programs many options are setup the same for all programs These are explained in detail in this section The rest of the manual will refer to this section in the Setting the Parameters section for each program Market Selection If you are using multiple markets you may click the Market button to change to a different market Market Selection Markets OK DALLAS FT WORTH DENVER BOULDER LOS ANGELES NEW YORK SAN FRANCISCO Cancel ai Click on a Selection then click on OK Click Cancel to not select Highlight the desired market and click OK or you may simply double click on its label Station List Builder for Multi Market Reports From the Stati
122. ction naeh NETTE SERIE ee 62 Selecting the Daypart Focus of the Report ies 62 GeO a E2 9 e AE e na e Li ek de ie ome ae coos ds 63 Maximiser MediaPro isu 2a en ss nem niseagge chip chips 63 Qualitative AUS MS A ER ai 63 CDS A ase Red op as 63 Station Selection AAA Rose LON OS he EE IOS NOE LS LANE INE eISSN 63 Scan All Demos Age Range Demos Box cceccceesessssessceseesseesnecseecseeeneesaesseeeseseseeeceeeneeeaeenaecaecnaeceeeneeenrenes 63 ESMAS 63 The Ranking Summary Display ias 64 Printing a Ranking Summary cccccesccesecsseeseeeseeeseesecesecestenseceaecaecsaecsaecsaesaecnaecsaecseeeaeceseceeeeeseeeaeceaecaeceecaeeenes 64 A4 Multi Daypart Multi Demo Ramketeo c c ccccccccccccsscssssssssssssssescscscscscscscscscsessssssscsssesesesesacscsescsesesssesseceaavscseasseseeees 65 Establishing the Parameters of the Repott unseenseenseenensnnsnesneenennnnnennennennonneennennsennnn nennen nennen nennen 65 Market Selection 2 22 A rn A Ca A Heer Reed 65 Survey Selections ct ae ee R E eig 65 Stations Selection cl ht m ale a nes Dr See ia a a a Bas 65 Configuring the Station Roster rian a e E e ae ee a dins 66 COmbOS A ada 66 Geography EE osu coatestestac Rete ne Ha RE 66 Maximise r Meda P ikenen let dipl denen nite ce 66 Qualitative Adjustinentsy sd 66 ESTA ii A A A op Goce 66 Selecting the Demographic FOCUS ooooooconnnonicononononoconcconcnnncnn nono non nnon nono ronn ron rro n ron nro n nro nn nn nr nn nro nr non ron
123. cursor over those books then select Add U Ifthe books are not listed in contiguous order click on each of the different components while pressing the Control key Afterwards click the Add button Select the books you wish to average and then click Create Average Once the books to be averaged have been selected click the Create Average button Setup Selecting this option will bring you to the TAPSCAN Defaults window TAPSCAN Setup Default Settings Data Setup Report Setup Path Settings Daypart Codes User data Name TAPSCAN is not in Mult User mode Number of Logins T Options TT Configure TAPSCAN for Multiple Users PX Show a Master Menu upon opening PX Disable Exit warning when closing TAPSCAN TF Always have Combos on TT Always have Pseudonyms on X Always have Custom Daypart Names on I Always export saved ReachMaster schedules to MediaMaster T Always export saved ReachMaster schedules to SalesScan O Radio Station configuration Agency configuration Configure your system here then click OK Please refer to the previous Section in this chapter Setup for a complete walk through of all options available in this portion of TAPSCAN Pseudonyms This portion of TAPSCAN is where you can assign pseudonyms nick names to be used in place of radio station call letters For example station XI I FM may be rename
124. d If you subscribe to the Instant Background data you will set the path to that data by clicking this button Select the correct drive and directory by either double clicking on each or single clicking on each then clicking the OK button MediaMaster Microsoft Word Directory If you lease the MediaMaster system from TAPSCAN set the path for the system with this button Select the correct drive and directory by either double clicking on each or single clicking on each then clicking the OK button This is where you establish the path to Microsoft s Word directory Just as when setting any of the above paths click this button Then select the correct drive and directory by either double clicking on each or single clicking on each then clicking the OK button If you are configured for a Radio Station there will be two paths included that are not applicable to agencies SalesSCAN Directory Holds the path to your SalesSCAN data To set or change this path click on this button then select the correct drive and directory by either double clicking on each or single clicking on each then clicking the OK button This path must be set to import clients for ReachMaster or to export schedules and orders GridONE Directory If you lease the GridONE system from TAPSCAN this is the path to your GridONE system files Select the path as with the others This path must be set to use the GridONE interface with ReachMaster E Commerce Directo
125. d data display will be brought to screen RAB Instant Backgrounds Kuto Dealers New Imported Size of the Business Total dealers Automotive News year end new car sales and share Automotive News and consumer expenditures U S Dep t of Commerce Dealers New Car Sales Market Share Expenditures 21 675 3 158 150 38 5 58 6 billion 22 164 3 228 160 39 5 56 2 billion 22 983 3 513 584 37 8 59 6 billion 1989 22 579 3 709 878 38 2 57 6 billion Note Sales include USA built models and captive imports Of 1992 dealers 22 1 sold imports only 77 9 domestics too When Business Occurs A three year average of new import sales Automotive News 1990 92 dealer unit sales Here you will utilize the windows up down arrow keys to view the different pages of information In addition you will see the different options listed at the top of the screen Use these in the following manner Print This option allows you to print the information for the displayed category Simply click on this button and the information will be printed Close This is how you will exit out of this portion of TAPSCAN for Windows Copy If you would like to copy any portion of the text to the Windows clip board mark the text to be copied by dragging the cursor over that text area then clicking Copy Select Click this button if you would like to change the category of data being viewed TAPSCAN and the TAPSCAN design are trademarks and regist
126. d setting Save Allows you to save multiple setups for later use The Composition Commander Display Once all of the Composition criteria have been appropriately set select OK and the Composition Commander report will be displayed Composition Commander Table Display A Composition M SU 6A 12M Market CITYNAME PERSONS 12 Avg Pers FALL 1998 ARBITRON RESPONDENT Geography Metro TEE Pop Sample 813 900 1 311 1 Maximiger Using Maximi er geography AVERAGE PERSONS PERSONS j Not using adjustments 2 0 25 5 5 6 13 2 18 5 2 3 2 5 6 7 31 6 12 9 39 2 23 2 9 3 5 2 23 1 28 3 16 5 33 2 27 7 16 2 3 8 34 0 10 0 17 9 11 3 24 0 34 1 26 8 14 2 1 7 15 7 1 8 1 0 7 9 20 1 5 7 0 2 5 2 0 3 2 0 5 0 23 4 7 1 2 6 14 4 0 1 3 5 9 1 16 1 7 2 0 0 11 8 0 9 0 2 16 1 2 1 Y You can make changes to this display such as the Book Survey Area Daypart etc by clicking on that setting s button or clicking the Edit button on the Windows Tool Bar then making the needed change 154 TAPSCAN User Manual Table Data Format Persons vs Percentages amp Average vs Cume The Composition Commander table defaults to data displayed in a percentage however you have the option of changing this display to persons if you desire Additionally you may elect to show bo
127. d to The EDGE After choosing this option the Station Pseudonym Setup window will appear 26 TAPSCAN User Manual Station Pseudonym Setup The Original column reflects the station s actual call letters as they are em listed in the ratings book The Pseudonym column lists how the The Edge station will be listed on TAPSCAN reports when this options is turned on Click OK once you are finished making all revisions to the Station Pseudonym setup Clicking Cancel will erase all unsaved work Use these buttons to perform all maintenance to the Pseudonym database X Use Pseudonyms on All Runs Button DO Add To add a station Pseudonym click Add The Customize Station Name window will then appear Customize Station Name Market CITYNAME j E Book SPRING 1993 ARBITRON gt Station KAAA AM Pseudonym Select Market Book and Station then type in Pseudonym Click OK when done If you need to modify the market or station click the arrow key in that field and make the appropriate selection Click the arrow next to the station field and a listing of all stations will appear Select your station then type in the desired name to be used in the Pseudonym field Click OK and the station and its corresponding pseudonym will be added to the list Delete If you want to delete a previously entered Pseudonym highlight that line and click Delete Clicking this button will immediately erase all rec
128. dayparts You may access the other demos at the display screen with the Demo option and they as well will be applied to all dayparts You can create a custom grid and assign a different demo to each daypart with the Grid Setup option See section k below Creating a Custom Grid for detailed instructions Selecting the Daypart Focus of the Report You can select up to 18 dayparts for your analysis There are several ways to establish the list of dayparts to be included on the analysis E Sp Sp To define dayparts individually click on Add This will bring you to the Daypart Selection Menu gt Select Standard dayparts by clicking on the days the start time and end time and then click OK gt To select Non Standard dayparts select a start and end day start and end time and then click OK gt Choose a favorite daypart by single clicking on it and then OK or simply double click on its label gt Once you have defined all your dayparts you may save them for future retrieval by clicking on Save List This will bring up the Save Daypart List screen at which you will type in a description of these dayparts Once that label is entered click on OK and you will be brought back to the Setup screen Load List If you have previously defined and saved a daypart list you can retrieve that list here This prompt will not be available for use if you have not previously saved a daypart list After clicking on this button the D
129. displaying persons and a omposition Commander percentages of a base demo CA y Create a Demographic profile for a Demographic Profiles selected station and daypart i E Create a Profile of Radio Usage for each Population Profiles demographic cell for a selected daypart Cancel Don t select a Composition module The following is a walk through of each of these different reports TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 151 COMPOSITION EE Composition Commander Composition Commander the most versatile of all the demographic analysis reports offers you the capability to analyze a station s audience composition in a broad range of age cells user defined to find what percentage of the audience falls into the different age cell ranges This report is in a ranker format and you will have up to eight different columns for many different age cell gender combinations Another valuable option within Composition Commander is the ability to choose what you wish the printed report to show You may only want to show what percentage of your audience falls into the different age gender columns This lets you take the focus off who s got the most listeners and place it on who s got the highest concentration of a specific age group Both percentages and persons can be displayed Access Composition Commander in one of the fol
130. dow will then appear Select the demo in one of the following ways JSPs Ya Qualitative Data U Click on the desired gender start age end age then click OK U Double click on a demo in the list of demos in the Favorite Demos window This setting is where you will select the path where the QualiTAP or TargetOne qualitative data resides Data Management Creating an Average book This is where you can create an averaged book book where several surveys have been averaged together Click this button and the Create Average window will then be displayed Create Average Market CITYNAME Available Books Books to Average Max 4 Selecting the Books to Average You may average up to four books Make your book WINTER 19 ARBITHON FALL 1996 ARBITRON SUMMER 1996 ARBITRON FALL 1995 ARBITRON SPRING 1994 ARBITRON SPRING 1993 ARBITRON selection in one of the following ways e If the books you wish to average are listed in a contiguous order drag the cursor over those books then Add select Add Delete e If the books are not listed in contiguous order click on each of the different components while pressing the Control key Afterwards click the Add button Select the books you wish to average and then click Create Average Once the books to be averaged have been selected click the Create Average button Creating Combos Station combos may be created deleted edited and
131. e then click OK Path Settings This is the area of the system where you will establish paths to other data and systems Download Directory This is the directory into which data is downloaded This is usually set to the TAPSCAN Data Directory tapdata three digit market code If you wish to change this click this button and make the appropriate edit M Street Data Holds the path to the M Street data To set or change this path click on this button then select the correct drive and directory Inbox The Inbox feature of TAPSCAN will allow you to store data in a compressed format This will enable you to store historical data in a smaller amount of less hard disk space than if stored in the TAPSCAN data directory Upon the initialization of the TAPSCAN System the system will check the Inbox to see ifa compressed file resides in that directory If a file is found you will be given the opportunity to download that file s New TAPSCAN Data Detected Welcome to TAPSCAN There is new data in the InBox Click the Install Data Now button to install the data now Click the Keep Going button if you do not wish to install the data at this time Keep going To download the file click the Install Data Now button and you will be taken to the Download Wizard where you will download the data Clicking Keep Going will not 22 TAPSCAN User Manual download the file nor will it remove the file from the Inbox Instant Backgroun
132. e you can load the new rates yourself There will be another option listed under File on the Windows task bar called Refresh Rates from GridONE Click on this option to update the rates in a schedule Once you have filled out the necessary information click Next to move to the Header tab TAPSCAN User Manual Header Tab Notice the difference between the single and multi market Header tabs There are only two options available for a multi market schedule Station List and Demos Single Market Schedule Header Tab Multi Market Schedule Header Tab ReachMaster Setup Wizard Multi Market ReachMaster Setup Wizard Start Header Stations Daypatts Goal Estimates Frist Start Header Daypaits Goals Estimates Finish Schedule Header Information Schedule Header Information 77 Market ETYNAME a fwo markets Book FALL 1998 ARBITRON RESPONDENT za pra h option Demo POULTS 25 54 a Elan PERSONS 12 button Geography Metro button iy METRO DMA Masimiter Using Maximi er geography Qualitative No adjustments selected Not Available Load Cancel Back Newt gt gt For detailed instructions on these options refer to Chapter Four Common Options Market Selection single market If you are using multiple markets you may click the Market button to change to a different market
133. e a radio station s audience duplication and exclusivity Enter Exclusive Cumes in one of the following three ways U Click File New Exclusive Cumes U From the TAPSCAN Toolbar click Rankers then select Exclusive Cumes U From the Master Menu click Rankers then select Exclusive Cumes The Exclusive Cume Setup menu will then appear m 2 2 lt o 3 o n o E 5 D E Market ITYNAME ALL 1998 ARBITRON RESPONDENT areal The Exclusive Cume Setup is where you will set the specifications of your ranker Daypatt M SU 64 12M ha Do this by utilizing the various buttons ADULTS 25 54 on this screen The following is a review of each button s function ombos OFF isplay simulcasts and combos etro gt sing Maximi er geography Book La ii Combos Geography Maximi er To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report There are only 5 dayparts for which Exclusive Cume data is available Monday
134. e entered on a separate line than the paid commercials Example The advertiser has purchased a promotional package containing spots to be aired in several different dayparts This package also includes 20 promotional spots that will air sometime during the week M F 6A 12M The schedule will be input showing the schedule spots and costs as the package includes and the promotional announcements will be represented in an entry of the M F 6A 12M daypart showing the 20 spots at no charge The difference between these promotional spots and the paid spots is that the Billboard value will be decreased since these are promotional announcements and not pure commercials Allow Ratings Changes 114 This option will allow you to configure ReachMaster so that Average or Cume ratings or persons may be changed edited This gives you the ability to estimate numbers according to a specific rationale Activating the Option To turn this option on at the ReachMaster worksheet click Schedule and place a check mark by click on the Allow ratings changes option The worksheet will then be configured to accept changes in Average and Cume numbers NOTE While both Average and Cume numbers may be modified but changing one does NOT automatically change the other For example if you change the Average rating the original Cume rating will not be overwritten If you wish for the Cume rating to be changed also you must hand input that estimate as well Cume numbe
135. e first time to save a Batch Ranker select either Replace current batch or Save as new batch click OK input the name under which the original Batch Ranker was saved and click OK e If you retrieved a saved Batch Ranker then made revisions to its setup and would like for this revised configuration to replace the former select Replace current batch and click OK e If you have previously saved a Batch Ranker and would like to save this new configuration while keeping all other saved runs intact check the Save as new batch setting click OK input a unique name and click OK e Clicking Don t save batch will not save the current configuration to the hard disk Retrieving a Batch Ranker Configuration Once a Batch Ranker configuration has been saved it may be retrieved at any time To retrieve a saved setup at the Batch Rankers window click Load Batch This will bring a listing of all saved Batch Rankers Highlight the desired setup and click OK You will return to the Batch Ranker window with all previously saved ranker setups displayed From this point you may print the batch ranker by selecting Print or make any modifications to the ranker configurations then re save 96 Chapter Six Schedulers TAPSCAN User Manual LI Introduction The scheduling programs within TAPSCAN are where you will input specific schedule information then ascertain the resulting reach and frequency CPP CPM Gross Impressions and so forth Traditional and
136. e multiple graphing charting configurations available For a detailed walk through of these options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print This will bring the Station Print Selection window to screen Station Print Selection een saire once then ikon Ad Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking number of stations to be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 81 RANKERS LY BenchMark BenchMark offers a unique analysis perspective you select a specific station designate a precise spot level and then see the resulting reach potential In addition the system also calculates the number of spots each other station in the market must air to achieve or surpass the reach of the BenchMark station To launch BenchMark do one of the following U Click File New Rankers and select BenchMark U From the TAPSCAN Toolbar click Rankers then select BenchMark da From t
137. e s you wish to combine Click OK when done To create a User Defined area select the Available ZIP Codes several ways 1 Double click on a ZIP code 2 Click once on a ZIP code and then click Add 3 Click and drag the mouse to highlight consecutive ZIP codes then click Add 4 Press and hold the Ctrl key then click on ZIP codes in the list to highlight them then click Add You may have all ZIP codes displayed in the Available ZIP Codes list or you can narrow the scope by only including the ZIP codes of an individual county To list all ZIP codes click on the arrow button of the pick list on the right it defaults to Display ZIP Codes by County and then click on Display All ZIP Codes To display only ZIP codes of a specific county select Display ZIP Codes by County then click on the arrow button of the Counties pick list and click on the desired county To remove a ZIP code from the Selected ZIP Codes list highlight that ZIP code and click Delete To remove all selected ZIP codes click Clear TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 51 COMMON OPTIONS The Manual Entry field allows you hand enter ZIP codes Just click on this field and type in the desired ZIP codes separated by commas After you have selected the survey area you will need to enter a description Click on the Description field and type in your description After you have c
138. e to accommodate your company s specifications TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 129 SCHEDULERS The Broadcast Order Toolbar Click this button to create a new Broadcast Order from a previously saved ReachMaster Schedule NOTE You must have the schedule created and saved prior to accessing this function Click this button to load a previously save Broadcast Order You may also retrieve a saved Broadcast Order by clicking File and selecting Open Either way the Load Broadcast Orders window will appear You will see a listing of all of the previously saved orders in the currently selected path Load Schedule From Highlight the order you wish to retrieve and click OK You may also double click on an order name Orders may be loaded from different paths e The Ratings Data Directory displays saved scheduled saved within the current data path Floppy Drive A displays schedules saved on a floppy that resides in drive A e Floppy Drive B displays schedules saved on a floppy that resides in drive B e User Directory displays all schedule saved within the current user s user subdirectory when operating in a networked environment Custom Path if you have saved a schedule to a different subdirectory other than the ratings data or user directory click this option input the drive path subdirectory in the field to the right of this optio
139. e to select a pre defined daypart from within the Favorite Daypart box simply highlight that daypart and click OK Alternatively you may double click on a single daypart Click on Add to Favs to add a defined daypart to the favorite dayparts window To delete a favorite daypart highlight that daypart from within the Favorite Daypart box and click Delete Fav Manually Defining Dayparts Non Standard Dayparts e M Monday e TU Tuesday e W Wednesday e TH Thursday F Friday e SA Saturday e SU Sunday e Use 15 30 45 e Click on the start day end day select the start time and end time You may also manually input the daypart using the following syntax for quarter hour breaks Use A for AM P for PM N for Noon M for Midnight Selecting the Demographic Focus To change the current demo setting click on Demo This takes you to the Demo Selection Menu TAPSCAN Demo Selection O Men O Women Starting Age 12 e 18 O21 O 25 e e 65 Ending Age Om O 24 WOMEN 21 34 Add to Favorites 1 Delete Fay Click OK when the selection is complete ADULTS 18 ADULTS 21 34 ADULTS 21 44 ADULTS 35 54 MEN 21 34 Click on Add to Favs to add a defined daypart to the favorite dayparts window To delete a favorite daypart highlight that daypart from within the Favorite Daypart box and click Delete Fa
140. eck on the various options you wish to include on the report There is a limit of two estimates that can be printed on the report After you have obtained the appropriate configuration click the OK button The calendar report will then be generated Totals Station Totals Report Prints a report of the schedules station totals Weekly Totals Report Prints a report that shows a weekly summary of the schedule If you have configured Broadcast Orders for a radio station you will see a listing of the agencies in your database from which to choose to include on the broadcast order Click on the reports you wish to print then click OK to begin printing 136 TAPSCAN User Manual Accounting amp Traffic Interfaces The following section will outline how to establish the interface between Broadcast Orders and your Accounting Traffic system Ad Aid To activate the Ad Aid interface you must first click Setup and then choose Ad Aid as your accounting interface You will notice Automatic Save and Prompted Save below the interface list box when you select Ad Aid as the accounting system Select one or the other When you Click the save button Automatic Save will always launch the Ad Aid export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting You wil
141. ect DataTech as the accounting system Select one or the other When you click the save button Automatic Save will always launch the DataTech export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting TAPSCAN User Manual You will be prompted to select the Saved Accounting Interface File Location Click on the appropriate button for the desired location If you select a custom path a field will appear below to type in your custom path Click OK when you have selected your path When exporting you must first input header information as required by DataTech You will have to enter Client ID Product ID and Est Number Click OK and the file will be exported J D S To activate the J D S interface you must first click Setup and then choose J D S as your accounting interface J D S requires two character daypart codes for the dayparts to be exported in all orders The daypart codes button will appear when you select J D S Click on it to set up your daypart codes You will have to enter them only once Select dayparts one at a time and assign the codes required by J D S If you have an order with a daypart that you have not previously entered you will be told to enter the code for the daypart before you can export the order You will also need to enter y
142. ect the estimate selection click on Clear You may now select the estimates by highlighting them in the Available box and clicking on Add or Insert Remove individual estimates from the Selected list with the Delete button When your selection is complete select OK and you will be taken back to the Setup screen TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 169 TRENDERS Base Book Selection The Base Book is the benchmark of the report since it is to this survey other books will be compared The current book selected will be the default for the Base Book selection If you want to change this click on this button and make the appropriate change Book Selection Here you will select the different books to trend against the Base Book After you click Books the system will display the different books available for trending Click on each book to use pressing Add after each selection You may also double click on each selection After your selection is complete click OK The TAPTrend Display Click OK when your setup is complete and the TAPTrend analysis screen will appear TAPTrend Table Display N KLLL FM TAPTrend Market CITYNAME O x Demo ADULTS 25 54 Station METRO Display No Change Displayed y KLLL FM DAYPARTS M F 68 104 M F 64 104 M F 64 104 M F 64 104 M F 64 104 M F 64 104 M F 64
143. ed in the same manner as when they are shipped a compressed file If you use TapConnect and download from the C tapcon download DO NOT use that path to store data Erase files after download hard drives only This option does not effect you if you are NOT downloading data from another internal drive such as a network drive or a TAPCONNECT download directory such as tapcon download If this option is activated upon completion of downloading data into your TAPSCAN data subdirectory the system will erase the parent file For example Let s say I am downloading a file which contains a ratings book from the TAPCONNECT server to my computer s c tapconnect download subdirectory After the transfer is complete I will then have a Zip file a compressed file containing multiple files within itself residing within my computer s c tapcon download subdirectory As it stands this compressed file is a non viable file not usable It will stay this way until its contents are extrapolated decompressed So now I download this information from the c tapcon download subdirectory into my TAPSCAN data subdirectory Now I have the viable workable data loaded into my TAPSCAN data subdirectory as well as the compressed file that still resides in my c tapcon download subdirectory At this point this file is simply taking up valuable disk space If this option is turned on this compressed file will be erased upon completion of downloading it
144. ed under license 163 HOUR BY HOUR ANALYSIS Combos You will activate combos by clicking the Combos On button Conversely you may disable combos by clicking on the Combos Off button You may select which combo page to use or perform any needed combo maintenance with the Edit Combos button This will bring up the Combo setup After your selection is complete select OK to be taken back to the Setup screen Selecting the Station Focus Click on the Station Bar displayed directly to the right of the Combos off button and select the station that will be the focus of this report Configuring the Day Display The system will default to the Monday Friday display If you would like to change to Saturday or Sunday simply click on that box You can change the display from within the Hour by Hour display Hour by Hour Display Once all criteria for this report have been set click on OK and you will be taken to the Hour by Hour breakout for the specified station S KLLL FM Hour by Hour AE Market CITYNAME 7 PY El Book FALL 1998 ARBITRON Demo _ ADULTS 2554 u Click on Edit to change any Geography METRO Population 2 169 100 criteria such as the days Monday Friday Saturday or Sunday MON FRI AVG PERS ATG sar iti ame PERS Big u KLLL FM demo book etc In addition 01 5 2 utilize the Chart option to change 05 5 0 Tex 66x i the Chart type 28 8 2 2 3 7 7 1 6 6 0 1 2 4
145. ediaPro data please refer to Chapter Three Qualitative Adjustments Combos You will activate combos by clicking the Combos On button Conversely you may disable combos by clicking on the Combos Off button You may select which combo page to use or perform any needed combo maintenance with the Edit Combos button This will bring up the Combo setup After your selection is complete select OK to be taken back to the Setup screen Selecting the Reach Curve s Station Focus You will select the focus of the Reach Curve by clicking on the Station bar A drop down menu will be displayed listing all stations available for selection Use the scroll bar to view the complete listing Once the correct station is visible single click on that selection You will be brought back to the Reach Curves Setup window where the selected station will be displayed on the Station bar TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 127 SCHEDULERS The Reach Curves Display Click OK when you are ready and the Reach Curve screen will then be displayed on the screen Reach Curves Table Display amp WABK FM Reach Curve Of x Market CITYNAME Station Book FALL 1998 ARBITRONIRESPONDENT Daypart M SU 64 12M Geography Metro Demo ADULTS 25 54 la To change any of the pre selected Adjustments Pop Sample 432
146. el Selecting the Demographic Focus To change the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK 4G Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo
147. election is complete select OK to be taken back to the Setup screen Selecting the Station to Profile Click the Station bar and the station listing will be brought to screen Find the station you wish to profile then click on that line Once back at the Profile Setup screen that station will now be reflected in the Station field noting it will be the focus of this report The Demographic Profile Display Once all specifications are properly set select OK and the Demographic Profile report will be displayed Demographic Profile Table Display A WABK FM Demo Profile olx Market CITYNAME Geography Mero You can make changes to this Book _ FALL 1998 ARBITRON RESPONDENT Daypart M SU 64 12M A display such as the Book Survey Station WABK FM EJ Esimatel averace RATING sl Area Daypart etc by clicking on Maximiser Using Maximier geography Pop Sample 813 300 1 311 P 12 BE View 12 that setting s button or clicking the Edit button on the Windows FE WABK FM Profile Tool Bar then making the needed change z mass Mies teta Men 1224 M4554 17 meN 25 34 To change the graphical display De ee neh Pay 0 access the Chart button and click ae on the desired graph type st asi 5 kl E 2 M SU 6A 12M AVERAGE RATING To print the Composition Profile report click the Print button on the TAPSCAN Tool bar or click
148. en Station Selection Box Click the Station bar and the station listing will be brought to screen Find and click on the station that will be the focus of this report Scan All Demos Age Range Demos Box Choose either Scan All Demos or Age Range for your report Choosing Age Range will allow you to specify a particular age range as opposed to the system scanning all the demos Estimates You can select which estimates will be displayed on this ranker with this option After selecting Estimates the TAPSCAN Estimate Selection menu will be displayed To accept the default estimate selection simply press OK To re select the estimate selection click on Clear You may now select the TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 63 RANKERS estimates by highlighting them in the Available box and clicking on Add or Insert Remove individual estimates from the Selected list with the Delete button When your selection is complete select OK and you will be taken back to the Setup screen The Ranking Summary Display Once all of the Summary report s criteria have been appropriately set select OK and the data will be displayed Ranking Summary Display A Ranking Summary for WABJ FM olx Market CITYNAME Station WABJ FM Book FALL 1998ARBITRON RESPONDENT _Daypart M SU 64 12M To change any of the pre selected Geogra
149. en The following is a review of DULTS 25 54 gt each button s function Sales Al Stations Display simulcasts and combos Combos Combos DFF Metro Using Maximi er geography This is the area of the Setup window where you will establish the benchmark factors to be used on the table in other words the Start Value 50 CPP amounts to be used of Times 8 To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu 70 TAPSCAN User Manual YE Select Standard dayparts by clicking on the days the start time and the end time and then click OK To select a Non Standard daypart you need to select a start day end day start time and end time and then click OK U Choose a favorite daypart by either single clicking on it and then clicking OK or you may simply double click on its lab
150. en Show Flighting This will bring to screen a week by week display of the schedule DF Bill AVG ZUME AM 2 0 14 0 MD PM 0 0 00 000 00 0 0 000 00 00 00 0 00 000 00 00 00 This example is a three week schedule after clicking on Show Flighting all three weeks are now visible on the worksheet 20 140 0 0 000 00 00 00 1 6 111 0 0 000 00 00 00 1 5 143 0 0 000 00 00 00 000 00 00 00 0 0 00 00 00 00 1 6 11 1 0 0 00 00 00 00 0 15 143 0 0 000 00 00 00 0 00 0 0 00 00 00 00 90 00 0 00 Now you can input each week s spots and rates Once the information has been entered you may keep the worksheet in the flighting display or you may go back into Schedule then remove the check mark next to the Show Flighting option You will then be brought back to the worksheet where only week one will be visible You will notice that all dayparts which have been flighted will display an asterisk in the Spots column This indicates inconsistent spot levels for that particular daypart Cloning One Station s Schedule to Another This is a great shortcut if you are using the same dayparts rates or spot levels for any or all stations participating in the campaign Click on Cloning and the Schedule Cloning setup will be displayed Schedule Cloning Clone FROM KPPPFM Clone TO fKLLL FM Clone e Daypa
151. ending power for each individual demographic cell broken out by gender RSP Category Report for the Selected Station This report will show the selected station s total spending power in each of the Sub Categories in all four time spans This report is only available for the Monday Sunday 6AM 12M daypart and Persons 12 Market Level Reports RSP Category Level Summary Report This report will show the market s total spending power in each Main category s target components in all four time spans This report is only available for the Monday Sunday 6AM 12M daypart and Persons 12 RSP Market Level Target Demographic Profile Report This report will allow you to analyze the market s spending power for several key target demographics RSP Age Profile Report This report will allow you to analyze the market s spending power for each individual demographic cell broken out by gender Other Reports Factor Report showing Monthly Spending Factors This report will show spending amounts for the selected target demographic for all 12 months 186 TAPSCAN User Manual LJ Notes on RSP Methodology Retail Spending Power s calculations for most retail and service categories are distributed across the 12 population using age cell specific income indexing so as to discriminate by Spending Power levels among segments of the population using the most accurate available information These indexes were provided by the Census Bureau as were
152. ent listening to a particular station by the population group being analyzed in a one week period of time TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 213 MEDIA TERMS AND CALCULATIONS 214 TAPSCAN User Manual L3 Media Calculations Average Composition Formula Demographic Audience divided by the Total Audience Average Rating Formula Average Quarter Hour Persons divided by Population Average Share Formula Average Persons divided by the Average Persons Using Radio Cost Per Thousand Effective Net Reach Formula Total Cost divided by Effective Net Reach expressed in thousands 000 s Cost Per Thousand Net Reach CPM NR Formula Total Cost divided by Net Reach expressed in thousands 000 s Cost Per Point CPP Formula Total cost divided by Gross Rating Points GRP s Cost Per Thousand Formula Total cost divided by Gross Impressions expressed in thousands 000 s Cume Composition Formula Demographic Audience divided by Total Persons 12 Audience Cume Composition Index Formula Cume Rating divided by Total Demographic Population Percentage Cume Rating Formula Cume Persons divided by the Total Population of that same Demographic Coverage Newspaper Magazine Formula Demographic Audience divided by the Demographic Universe Daily Time Spent Listening TSL Hours Min Formula Total Time Spent Listening divided by the number of days within t
153. ent name if desired to cutomize your reports Simply click on Client Name pai this field and type in the name You will select the period for RSP calculations you wish to use for your reports by clicking on one of the settings in the Time Period box To select a report to print simply click the box next to the report You may batch print reports by selecting more than one report Click on Print when you are ready to print your reports The following is an overview of each report Station Level Reports RSP Category Profile Report for the Selected Station This report allows you to select several Target categories and print a specific station s spending power within three different time spans The report will be focused upon the selected daypart and demographic target You may choose from the following categories Building Materials Hardware Stores Furniture amp Home Furnishings Food Stores Consumer Electronics Music Instruments Automotive Dealers Gasoline Service Sporting Goods Stores Bicycle Shops Apparel amp Accessory Stores Jewelry Stores Eating Drinking Places Department Stores Drug Stores To select the categories to be profiled click on the Category Selection button and the Category Print Selection menu will be displayed You may choose one or several Target categories by U To select one category either single click on its label and click OK or just double click on the label U To select
154. equency will begin to increase dramatically To access Reach Curves A Click File New Schedulers and select Reach Curves 5 Click the Schedulers button on the toolbar then select Reach Curves YO From the Master Menu click Schedulers then Reach Curves The Reach Curves Setup menu will appear Reach Curves Setup Market CITYNAME Book FALL 1998 ARBITRON RESPONDENT Spot Range PE Cancel Mr ren ET E Daypart M 5U64 12M This area reflects the beginning BEE jemo is and ending spot levels that will be E used as the benchmark for the 5 ax m Reach Curve analysis The system Reach Curve for will default to one as the Combos Off WABKFM y beginning level and 35 as the See sn ending You may edit either of these fields by placing the cursor E Range in the correct field and typing in Spor satrga ez Aa the revised spot level To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Click on any button to change a default setting You must select a station or combo for the analysis You may also set the range of spots to use for the run Market Selection If you are using multiple markets you may click the Market
155. ere imported from GridONE Totals Tab located Click the Totals tab and the Totals window will be brought to screen at the bottom of displaying the total campaign s effectiveness worksheet Spectrum Analysis Spectrum Analysis allows you to graphically display your schedule s reach across all the age cells in your selected demo This shows you whether or not your schedule is over or under performing in the different age groups You may then make changes to your schedule to attain better distribution of the schedule s delivery across all the age cells To access Spectrum Analysis click Schedule and select Spectrum Analysis The Spectrum Analysis window will appear displayed on the next page Click on Show Pop to turn off the population bars on the graph Spechum Ara pe Target Demo shows only the cells for the selected demographic Spots 285 Frequency 11 2 Cost 17 250 00 ae Clicking on All Cells will show all the age cells 12 on the GAP s 399 2 Reach 35 6 Avg Rate 61 Gl s 8 965 500 Net Reach 800 400 CPP 4321 chart Net Eff Reach 671 300 Eff Reach 29 9 CPM 1 92 C Target Demo All Cells Demo allows you to change your selected target demo Print allows you to print a Spectrum Analysis report Toggle allows you to toggle stations on and off in the schedule and see the reach distribution for each individual
156. ere in Qualitative Not using adjustments the report s header or click the Edit option on the Windows task bar 17 900 12 600 10 200 9 600 WABK FM 2 WACP AM tiell WAGB FM 15 800 8 000 8 000 8 000 1 wabk FM 72 w4G8 FM 3 wakw Fh fiel wAKw Fh 4 waHa rm 4 800 4 100 2 400 2 200 WABK FM 2 WABJ FM Fa WAHA FM fiel waKw Fh 1 wabk FM 2 WAGT FM 3 WABJ FM 4 WAKU FM If you have multiple reports open simultaneously you can switch to another display by clicking Window then select another display You also may view them on the same screen at the same time by using the Tiling and Cascading options also located by clicking the Windows option Double click on any ranking box instantly produce a chart for the daypart demo and estimates Also single estimate Multi Daypart Multi Demo Ranker printed reports have a bar chart in each box 68 TAPSCAN User Manual Printing a Multi Daypart Multi Demo Ranker There are multiple graphing charting configurations available For a detailed walk through of these options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print This will bring the Station Print Selection window to screen Station Print Selection x Station Roster Stations to Print KEFE FM Ta KPPPFM KHHH FM KHHH FM
157. ere you will enter the source of this information such as Scarborough Arbitron etc This line will print on the printed report generated therefore be as clear and concise as possible After this field is complete you will move to the Adjustment Labels area by clicking Next 36 TAPSCAN User Manual The Adjustment Labels This area also will be displayed on the printed report when this adjustment is used so once again you will want to be succinct Type in the appropriate description such as People Who Have a Household Income Level of 50 000 or More or People who shop at Smiths Grocery and drive a Honda You may use up to 20 lines for this customized description After you have completed the description click the Next button Assigning the Adjustments Percentages When creating a manual adjustment you have two primary areas that must be covered before the adjustment can be used 1 You must furnish the percentage of the population that fits the adjustment 2 You must furnish the percentage of each station s audience that meets the criteria of the adjustment You do not have to include all stations listed on the Station Menu only those stations you need to use within Multi Rank however for every station that you wish to be available for use within your ranker when using this adjustment you must input a percentage Entering the Population Adjustment The screen where you will enter the adjustment to the TOTAL population will now be dis
158. ered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 199 CHARTING REPORTS AND CUSTOMIZING PRESENTATIONS LE Charting a TAPSCAN Report TAPSCAN is equipped with unique and attractive graphing formats that will allow several different perspectives and angles to be made within your analysis NOTE Charting is not available in some areas of TAPSCAN such as within Retail Spending Power additionally some report displays automatically contain graphs as the default display To enter into the Chart mode click the Chart option on the Windows menu bar Depending upon the report you are_currently viewing charting is not available in all reports numerous charting graphing options will be displayed in a drop down menu 2D Bar Horizontal 2D Bar Vertical 3D Bar Horizontal 3D Bar Vertical 2D Stacked Bar Vertical You can choose to turn the chart 3D Stacked Bar Vertical grid lines on or off by clicking on 2D Pie Chart this option This option only 3D Pie Chart appears when you access Chart options once a graph has been Line hart created r v Show Grid Lines 2D Stacked Bar Horizontal 3D Stacked Bar Horizontal Click on the chart type you wish to generate and you will be brought to the Graph Setup Form The Graph Setup Form will be slightly different depending on the report type Graph Setup Form cuentes Chart Type 2p Horizontal Bar a Cancel Available Stations
159. erent rate click on Approved Rate for that line and enter the appropriate amount Reconcile tab 127 00 47200 VRW UI arm arm WO C IO ave ANDTO 150 1010 418 00 4000 4180 417 00 4 710 en 229 e ul ZSEBTEISE RE seuss Ez e eu Ez FOCO FN FUIN KOCDFN OCOFN OCD IN C300 ALTE KDCDFN WO 4200 FOCD FN VINTO 4 1600 E EE BESEES Ba Lines in yellow represent ordered spots Lines in gray type represent invoiced spots that could be auto reconciled Data in red represent information that although reconciled varies from ordered specifications Manual reconciliation Lines in black type at the bottom of the Reconcile tab represent invoiced spots that could not be auto reconciled To manually reconcile these spots click on the Order field and enter the Order for the line against which the spot should reconcile and hit Enter The invoiced spot will then be transferred under the appropriate ordered line Comparative Summary At the bottom of the Posting screen a summary of both the original order and the reconciled spots of the invoice is listed next to each other for comparison This summary includes GRP s Reach Frequency and other estimates For the posted data you can switch between all stations and a selected station by clicking on the Choose Summary button Printed reports Three types of reports can be produced 1 Post Summary Report This report lists the invoiced spots
160. es Setup Takes you into the Broadcast Orders Setup section where all configuration and maintenance settings are house See section 2 below for more information Help Brings to screen on line Help Alternatively you may simply press F1 Exit Will exit you out of Broadcast Orders back into the TAPSCAN Main Menu AutoPost Accesses the AutoPost module Refer to the AutoPost section of this chapter for instructions 130 TAPSCAN User Manual Broadcast Orders Setup Broadcast Orders may be configured for either and advertising agency or a radio station Advertising Agency Setup Click on the Setup button on the Broadcast Orders toolbar to begin the configuration process The Radio Broadcast Orders Setup window will appear Radio Broadcast Orders Setup x Agency Station Information Agency Configuration Station Configuration Company Address Ciy Phone Buyer Accounting Trattic Interface System None Spot Placement Billing Calculations O Distributed Gross One O Both Rotators Your first step will be to fill in the Agency Station Information fields Click on the Agency Configuration field first This will configure Broadcast orders for an Agency Now you should type in your company name address telephone numbers buyer name etc Be sure to fill in each field The next step is to d
161. eseseseeeeeesees 194 Getting Started The Start Tab ict A ea ee eee 194 Cover Sheet Ma A ee i E E iE a 195 The Remaining Tabss ccvsccx cetscudec esse ces cas ri eve gaa anne ista 196 A Report Header Selection ccccecscssssssesesesssssssscscecscececscsesssssssssesssssscscsesesesesssssesssecsesessscacsesessneseseeessscsesenenees 197 LI Covet Sheet 2 2 2 sdf ie ciated tase Aenea italia es olan ieee thes aisle altel 198 AY Accessing RAB s Instant Background Data c ccccccccccscsssssssssssssesescscscecscssscscsesesessssssvavavscscssssssssseeceeeececseseessees 199 EIN INE 200 Chart Example iia 201 TAPSCAN TABLE OF CONTENTS Chapter Twelve Media Terms amp Calculations 28 Glossary oe 207 EI Media Calcula un urn en ak ask ein nenne leeren ead 215 Chapter Thirteen Trouble Shooting ZZ Solutions to Common Problems esccenis ernennen e N EN 219 TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 9 Chapter One Introduction Installation amp Initialization TAPSCAN User Manual LI Introduction This manual is written to accommodate the latest version of the TAPSCAN Ratings Analysis System TAPSCAN As you work within TAPSCAN on line help is as close as a click of the mouse Clicking the Help button or pressing F1 will bring the Help menu to screen with all available topics from which you may research Manual and System User Tips
162. esign are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 115 SCHEDULERS Single Station Goaling To enter a spot goal for a specific station make that entry in the station s Totals line The system will then spread that number of spots throughout the TOTAL campaign for that station For example If you are working with a three week campaign and enter a spot goal of 20 the 20 spots will be distributed across all weeks resulting with a TOTAL spot level for that station of 20 Total Campaign Goaling If you wish to enter a spot goal for the TOTAL campaign all stations you will make that entry at the Totals line displayed in yellow That designated spot level will then be spread across all weeks of the campaign and throughout each week of the campaign If you enter a goal at the Campaign Totals line spots will be placed across ALL weeks and spot placement will be dictated by the percentage the spots are currently allocated per station For example You are working on a two station three week campaign The current spot allocation per station is the following Station A 20 spots Station B 40 spots If you enter a spot goal of 120 Station A will receive 40 spots Station B will receive 80 The campaign Totals line will display 120 spots Don t show these options while scheduling If you check this box the Spot Goaling Method window will not appear each time you goal a specific
163. etermine if there is an interface available for your traffic system Click in the System field to see a listing of the available interfaces If you have one of these systems click on the name to select it Then choose either an automatic or prompted save for the interface file when you save a broadcast order Contact Customer Service if you have questions concerning the interfaces Now you should select the spot placement you would like for your broadcast orders The Distributed option will distribute the spots by daypart across the days of the week for the daypart ex 10 spots for Monday Friday 6A 10A will place two spots in each day You will also have the option to choose Early Week or Late Week if you select distributed This will tell the system where you would like the heaviest concentration of spots if they can t distribute evenly across all days in the daypart ex 8 spots for Monday Friday 6A 10A will have two spots in three of the days and one spot in the remaining two days The Early Week option will place the two spots in Monday Tuesday and Wednesday The Late Week option will make the two spot days Wednesday Thursday and Friday The Rotators option will place all spots in the Rotator field on the order You should now specify how the billing should be calculated Select Gross Net or Both If you select either Net or Both you should then type in a commission percentage The Comments button allows you to set up different comment t
164. etup Button Use the Setup button to locate schedules that are not in the current data subdirectory Once the schedule you wish to load is presented on screen highlight that specific line and click on OK The saved schedule will be loaded and you will be taken to the Schedule Editing Window SalesSCAN Interface The SalesSCAN Interface may be used in ReachMaster in two ways A Importing a Client from the SalesSCAN database to be used in the schedule 124 TAPSCAN User Manual 6 Saving a ReachMaster schedule for import into SalesSCAN s database You must first set the SalesSCAN path in Setup Once set you will be able to access the system s database To use a SalesSCAN client in a schedule At the ReachMaster Setup window click on Client then Add You will then be given a listing of all the clients in the SalesSCAN client database You may then choose a client to be used in your schedule To save a schedule to SalesSCAN At the ReachMaster Schedule Editing window click on File then Export to SalesSCAN Give the schedule a name and it will be saved so that it may be imported into SalesSCAN TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 125 SCHEDULERS LE Reach Curves Reach Curves offers the ability to analyze a station s reach potential and find at what point commercials aired on a particular station will stop accumulating reach and fr
165. eturn to the Batch Trender window with all previously saved Trender setups displayed From this point you may print the batch Trender by selecting Print or make any modifications to the Trender configurations then re save TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 177 Chapter Ten Retail Spending Power TAPSCAN User Manual LI Introduction In this chapter of the manual one of the most innovative selling and buying tools available within the Broadcast Industry will be outlined With Retail Spending Power you will be able to analyze a radio station s audience and uncover their spending potential in dozens of different retail and service oriented categories NOTE RSP is a supplemental system to the TAPSCAN program Retail Spending Power is a market specific database of annual sales totals for over eighty retail and service groups including most major radio advertising categories This information is from Market Statistics producers of the Survey of Buying Power one of the most respected and heavily utilized reference publications in the marketing industry TAPSCAN makes this data work for you by applying stations cume ratings to the market sales totals of your selected retail or service category Each demographic cell is applied individually and weighted using income based factors from the U S Census Bureau Retail Spending Power is an exce
166. ext to be included on the orders Click this button to create comments to be printed on your broadcast orders When you click this button the following window will appear Broadcast Orders Comment Setup Load Save Clear Default DK TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 131 SCHEDULERS Type in the comments you would like to print When you are finished click Save to save them into a file for later use or Default to make them your default comments Load will retrieve previously saved comment files Clear will remove all of the text from the text window Click OK when you are finished The Makegood button allows you to set up different makegood policies also to be used on the orders When you click this button the following window will appear m Broadcast Orders Makegood Setup Save Clear Default OK Type in the information you would like to print When you are finished click Save to save it into a file for later use or Default to make it your default makegood policy Load will retrieve previously saved makegood policies Clear will remove all of the text from the text window Click OK when you are finished Click OK when you are finished and the configuration will be complete Radio Station Setup 132 Click on the Setup button on the Broadcast Orders toolbar to begin the configuration process The Radio Broad
167. f TAPSCAN INC 2001 Arbitron Inc Used under license 73 RANKERS Select Standard dayparts by clicking on the days the start time and the end time and then click OK To select Non Standard dayparts select a start and end day start and end time and then click OK PI Choose a favorite daypart by single clicking on it and then OK or simply double click on its label Selecting the Demographic Focus To change the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK M5 Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Configuring the Station
168. f you have multiple stations in the order you must enter the header information for each station Click the Station tabs along the bottom or use the list box in the description tab to switch stations When exporting you will be asked if you would like to export all stations in the order Click Yes and export or No and select the stations to be exported Custom One To activate the Custom One interface you must first click Setup and then choose Custom One as your accounting interface You will notice Automatic Save and Prompted Save below the interface list box when you select Custom One as the accounting system Select one or the other When you click the save button Automatic Save will always launch the Custom One export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting You will be prompted to select the Saved Accounting Interface File Location Click on the appropriate button for the desired location If you select a custom path a field will appear below to type in your custom path Click OK when you have selected your path Datatech 140 To activate the DataTech interface you must first click Setup and then choose DataTech as your accounting interface You will notice Automatic Save and Prompted Save below the interface list box when you sel
169. g U Click File New Frequency Based Table U From the TAPSCAN Toolbar click Rankers then select Frequency Based Table U From the Master Menu click Rankers then select Frequency Based Table The Frequency Table Setup menu will then appear Frequency Based Table Setup Market EITYNAME FALL 1998 ARBITRONIRESPONDENT en The Frequency Table Setup is where you Danae MSU BAM will set the specifications of the report Do this by utilizing the various buttons ADULTS 25 54 on this screen The following is a review Stations All Stations of each button s function gt z z Display simulcasts and combos Geography Meto Using Maximi er geography This is the area of the Setup window where you will establish the benchmark factors to be used pp Start Value on the table in other words the De S Frequency amounts to be used To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upo
170. ghlight that estimate and click the the estimate back to the Available box estimates will be displayed Click on the estimate you want When your selection is complete select OK and you will be taken back to the Setup screen TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 53 Chapter Five Rankers TAPSCAN User Manual LI Introduction A Ranker is a report that shows station RANKINGS In other words how stations within the specified geographic area rank against each other within different dayparts and demographic targets These reports give you the quickest snap shot of radio listening activity within a specified market TAPSCAN Rankers are versatile and easy to create They also give you many different perspectives of ratings analysis that will result in the most precise research and presentations possible TAPSCAN works with quarter hour data and offers options such as Non standard dayparts including quarter and half hour increments Ability to measure a station s exclusivity Build and store batch rankers Benchmark comparisons Combo capabilities of up to seven stations Reverse CPP CPM analysis PIDIO Activate the Rankers portion of the system by clicking on the Rankers button from the TAPSCAN Menu and the Ranker Selection Menu will appear listing the various Ranker options available to you Ranker Select
171. gn Extended Demo Report Prints a report that shows schedule analysis for multiple demos Click on the Setup button next to the Extended Demo Report label to select your demos Campaign Goals Report Prints a list of schedule goals versus the actual scheduled results Includes percent performance ratings You can choose which goals will be included on the report with View Goal Column Options at the schedule worksheet Retail Spending Power Prints a report that shows the value of your schedule in terms of retail or service Report sales of the persons reached Click on the Setup button next to the Retail Spending Power report button to select your category Click on the arrow next to the Time Period field to select the time period for your report Once you have identified the reports to be printed click Print and all selected reports will be printed 122 TAPSCAN User Manual Generating a Broadcast Order from a Schedule Broadcast Orders Radio Proposals are created from ReachMaster schedules You must first create a schedule in ReachMaster and save it before it can be converted to any order Orders may be created immediately after a schedule is saved from within ReachMaster by clicking File then Create Broadcast Order The schedule will then be copied to the Broadcast Orders portion of TAPSCAN in the appropriate format To access this order please see the Broadcast Orders section of this chapter Saving amp Retrieving a ReachMaster S
172. gs Data Setup j Fine tune the report display 7 Options configuration by turning on all desired T Check this box to create reports without black backgrounds for better faxing options Do this by placing an X in each option you wish to turn on gt T Check this box to disable the Printer in Landscape Mode warning message T Check this box to use a 30 Gray Background instead of the Black Backgrounds a T Check this box to disable automatically treating True Type Fonts as Graphics You have the choice between using the default Standard header that will result in TAPSCAN Check this beto tine and dats slam all repone being printed in the top left corner of all reports or ee Bimap TAPSCAN using a custom bitmap of your company s logo To DILE BHP E use a custom bitmap click on the Bitmap button When you make this selection a Bitmap Directory _Bitmap Directoy button will appear Click on this button to select the A path that contains your custom bitmap Now click on the down arrow of the field above and a drop down list will appear listing all the bitmap files that a are 16 colors or less in the selected directory Click on the appropriate file and the system will establish Configure your system here then click OK this as the header bitmap To make selection easier the bitmap image will be displayed as a file is Click on the option you wish to us
173. hat qualitative data stored within a QTDATA subdirectory To access the area of the system where you will build the qualitative adjustments go to any report that has an Adjustments or Qualitative button at its setup menu click that button then select the QualiTAP button The Criteria Setup screen will then be displayed APHY RACIAL ETHNIC LANGUAGE RELIGIOUS CHARACTERISTICS HOUSEHOLD RESPONDENT CHARACTERISTICS EDUCATION EMPLOYMENT CHARACTERISTICS HOME OWNERSHIP RENTAL PROPERTIES HOME IMPROVE INCOME FINANCIAL CHARACTERISTICS CREDIT CARDS SHOPPING CENTERS MALLS DEPARTMENT STORES SPECIALTY STORES MAIL ORDER SHOPPING SHOE STORES SPORTING GOODS STORES CLOTHING APPAREL ACCESSORY STORES EXPENDITUREY attied RES FURNITURE STORES CARPET STO singe never manie AUDIO VIDEO APPLIANCE STORES he D eoid HOUSEHOLD PURCHASES EXPENDITURES Ve HOME PERSONAL COMPUTERS COMPUTER STORES dishes HARDWARE STORES LAWN amp GARDEN STORES DRUG STORES GROCERY STORES SUPERMARKETS GROCERY SHOPPING PERSONAL PURCHASES z Selecting the Qualitative Category s The first step in building criteria is to identify the desired classification Do this by single clicking on that line To scroll through the various classifications use the up and down arrow keys located on the right side of the classification window Once you have made your classification selection you will see the category fields reflect those qualitative aspects that are contained t
174. hat will print at the bottom of the report To activate click the Setup button and then select the Report Setup tab This will bring the system Report Setup menu to screen TAPSCAN Setup Default Settings Data Setup Re Path Settings Daypart Codes l Options Fine tune the report configuration by turning on all desired options Do this by 7 Check this box to create reports without black backgrounds for better faxing placing an X in each option you wish to t m on 7 Check this box to disable the Printer in Landscape Mode warning message 7 Check this box to use a 30 Gray Background instead of the Black Backgrounds You have the choice between using the Check this box to disable automatically treating True Type Fonts as Graphics defa standard ee sall result 7 Check this box to time and date stamp all reports in TAPSCAN being printed in the top left i corner of all reports or using a customized Report Header bitmap of your company s logo Standard Bitmap TAPTITLE BMP If you choose to use your own logo you must set the path to the directory that Bimap Directo contains your bitmap file by clicking on the Bitmap Directory button Click on the arrow key to show all bitmap files that reside in the directory Click on the appropriate file and the image will be displayed on the screen for you The system will now establish this as the header bitmap
175. he Window option on the Windows menu bar Profiling a Station s Audience Within Exclusive Cumes you have the option of analyzing a radio station s total vs exclusive cume audience broken out by single age cell and gender To access this report click the Profile button located in the header portion of the report alternatively you may simply double click on the station s row you wish to profile You will see the ranker display immediately change to the graphical format showing the revised data A Exclusive Cumes Notice that the Profile button Market CITYNAME ADULTS 25 54 has now changed to Ranker Book FALL 1998 ARBITRON RESPONDENT Daypart M SU 64 12M This is how you will switch Geography Metro Population 432 100 666 back to the rank table format Exclusive Cume Persons Respondents 666 click the Ranker button and Display CUME Rank Report Station WAKW FM you will be taken back to the MediaPRO Using MediaPRO geography DEMOGRAPHICS PERSONS WAKW FM CUME 731 400 153 800 7 76100 601 300 PROFILE Men 25 34 0 1 781 200 Men 35 44 351 500 1 161 900 Men 45 49 232 300 811 800 Men 50 54 124 100 432800 Men 55 64 340 800 875 400 Men 65 289 900 1 004 000 Females 12 17 0 585 400 Women 18 24 46500 935300 Women 25 34 273 500 2 115 000 Women 35 44 417 300 1 949 200 Women 45 49 153 700 1 091 100 Womensust 1 20050 1 T9000 a seuoea MM ssobauu mabaon eroetbe Women 5564 154
176. he Master Menu click Rankers then select BenchMark The BenchMark Setup menu will then appear Benchmark Setup CITYNAME FALL 1998 ARBITRON RESPONDENT Cancel M SU 64 12M Market Establish all criteria for the BenchMark report by utilizing the various setting on the setup window Book Daypart Demo DULTS 25 54 Getic ll Stations Metro dd Geography i Bench Spots reflects the number of spots to be Using Maximi er geography aired on the BenchMark station i La Bench Spots Graph Stations 10 Le The station noted in this box reflects the 9 Combos Off yyABK FM ha a BenchMark station Combos On Edit Combos To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu Y Select Standard dayparts by clicking on the days the start time and the end time and
177. he Station Roster des es 94 Combos A A A A A AR 94 A E IN Be EE ETE E 94 Maximiser Media ror u iii ai 94 Qualitative AUS A ae en es es 94 Print Top NN 94 Estim les aL sand NETTER Sua E eats Sind Bene ers 95 Printing Running a Batch Rankin was 95 Saving a Batch Ranker Configuration mes an n i p e a a a a a e a E E 95 Retrieving a Batch Ranker Configuration ccccccceessessessceescesscesecsecsaecssecsaecaeecseseneeeeseeeseceseseeeeaeceaesnsecneeeaeeeaes 96 Chapter Six Schedulers EI Introduction A A A E a E E TE 99 El ReachM ster amp u na sehen E ER A A NA E T E He 100 TAPSCAN TABLE OF CONTENTS LD Multi Market Wizard iia rasa RER RAIN ia Aa AGATA wie Alene 100 Setting the Parameters of the Schedule ReachMaster Setup Wizard neessenseensensenenenenenennennenennnnn nennen 100 Start Tab nana A A cubes eee See RG eae 100 Header Tab A A da aon Aten T T 103 Stations Labra a en a A a A E 104 Dayparts e ata 105 Goals Tibi A A A melt iia 106 Estimates Tab ee En a TE pet na oo dE 109 O a O 110 The ReachMaster Scheduling Worksheet ccccccesssssscesseeseeesecesecsaeesecnaecaaecaaecaeecaeeeseseeeeeeeseeesaeenaeenaeeeeenaeenaes 110 Windows Task Bar Menu Options ide 110 E RM ais 112 Cloning One Station s Schedule to Another ooooonnoninonionnocnconcconconncnnnonn nono nono nonnonn non non rra rra n nr nn corr narran nrnn nano 112 Copy Weeks PM da 112 Toggling Stations On and Oi i 113 E
178. he daypart Effective Rating Points ERP s Formula Effective Reach divided by the Target Population Frequency Formula Gross Rating Points GRP s divided by Reach Or Gross Impressions divided by Reach in persons Gross Impressions Formula Average Persons multiplied by the Number of Spots TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 215 MEDIA TERMS AND CALCULATIONS 216 Gross Rating Points GRP s Formula Reach multiplied by Frequency Household Rating TV Formula Household Audience divided by the Household Universe Households Using Television HUT s Formula Households Rating divided by Share Index Formula Variable divided by the Base such as a station s Cume Composition divided by the Total Demographic Population Composition Percent of Cume Formula Reach divided by Cume Reach Radio Formula Gross Rating Points GRP s divided by Frequency Readers Per Copy Formula Publication Readers Audience divided by Publication Circulation Time Spent Listening TSL Formula Average Quarter Hour Persons multiplied by the Quarter Hours of the specified daypart divided by Cume Persons Total Audience Newspaper Magazine Formula Readers Per Copy multiplied by the Circulation Turnover Radio Formula Cume Persons divided by Average Persons Viewers Per Viewing Household VPVH Formula Demographic Universe divided by Household Universe x Co
179. he stations click Clear Select Market Add Edit Delete stations for each market Click OK when done Click Close to exit Adding a Station Click Add and the Non Rated Station Data window will appear For each station you need to enter a name this can be either a Non Rated Station Data pseudonym or the station s call letters and the call letters and Name O band indicator Callletters FM OAM Cancel Dayparts lists you have saved with the Load List button a Click OK once you have entered all the information to return to the Non Rated Stations window and the new station will be listed Click Cancel to return to the Non Rated Stations window without adding the station You will have to assign dayparts for which the station will be available Add them individually or you may use the daypart TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 29 Chapter Three Qualitative Adjustments TAPSCAN User Manual E Qualitative Adjustments You may incorporate qualitative characteristics into virtually any report within TAPSCAN This portion of the manual focuses on how to establish these factors You will select the particular adjustment you wish to use for each report at the report s setup menu Adjustments or Qualitative button Adjustments from QualiTAP If you want to use data from QualiTAP you must have t
180. hen select Spot Based Table U From the Master Menu click Rankers then select Spot Based Table The Spot Table Setup menu will then appear Spot Based Table Setup Market CITYNAME The Spot Table Setup is where you will Book FALL 1998 ARBITRON RESPONDENT ae set the specifications of the report Do comcel this by utilizing the various buttons on this screen The following is a review of each button s function Daypar MSU 6412M ADULTS 25 54 gt Stations All Stations Rosters Display simulcasts and combos Combos OFF il Combos Geography Metro Mete Maximiger Using Maximi er geography This is the area of the Setup window where you will establish the benchmark factors to be used Stat Valle BE on the table in other words the gt Spot amounts to be used heen pp a of Times To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this
181. here are two ways in which you may enter this portion of the system 1 2 From the setup menu of a TAPSCAN report click the Qualitative or Adjustment button This will bring the Manual Adjustment Selection window where all previously created manual adjustments will be listed To use a saved adjustment highlight that line and click the OK button To add build a new adjustment click New This will bring you to the Manual Adjustments Wizard see the following section Click the Utilities option on the Windows menu bar then select Manual Adjustments If there are any previously created manual adjustments the Manual Adjustment Selection window will appear listing the saved adjustments If there are no saved manual adjustments on file you will be taken to the Manual Adjustments Wizard the following screen Manual Adjustments Menu TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 35 QUALITATIVE ADJUSTMENTS Manual Adjustments Available Manual Adjustments e Click New to create a new adjustment e Click on Edit to change a previously created adjustment e To delete a previously created adjustment highlight that line and click the Delete button e To use a saved adjustment highlight that line and click OK Click on your Selection then click on Edit New or Delete Click Close to exit Building a Manual Adjustment Y
182. herein Now single click on the category question top portion of the category box which contains the qualitative characteristics you wish to include in the qualitative definition Once the lower category window displays the desired criteria you will be ready to make the actual criteria selections Do this in one of the following manners Sa U Double click on the desired qualitative line Sa U Drag the cursor over a group of selections then click the Add button After you have made the initial criteria selection the Criteria box will reflect that selection If you are through defining the target group of people click the OK button to continue to define your target you will use the And Or or Not options TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 33 QUALITATIVE ADJUSTMENTS Criteria Menu Options Three key buttons located at the bottom of the Criteria screen are the And Or and Not buttons The Not option lets you exclude a particular qualitative aspect DAA The And option lets you further The Or option lets you broaden the define your target criteria This will qualitative scope which will result in reduce the number of respondents an increase in respondents Other options available on this toolbar will enable you to perform various functions
183. hing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this ranker will be based click on Daypart This will bring you to the Daypart Selection Menu YA U Select Standard dayparts by clicking on the days the start time and the end time and then click OK U To select Non Standard dayparts select a start and end day start and end time and then click OK de Choose a favorite daypart by single clicking on it and then OK or simply double click on its label 58 TAPSCAN User Manual Selecting the Demographic Focus To change the current demo click on Demo which takes you to the Demo Selection Menu Select the gender and the beginning and ending age cells of the demographic target in one of the following ways Click on the desired gender start age end age and then click OK do Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations
184. icense 5 TAPSCAN TABLE OF CONTENTS Accounting amp Traffic Interfaces sss nase haar an HH ee aM dido soe a aes 137 NN TAT 137 Ad p t anarei e E R testi ER n Innen ER Mole th ten eb E EE babes deat 137 AMO EA EAE A E A AE E 137 AE A e a A aa nad TEA 138 Ad Wi hae 138 CBST east use isch NN NN 139 Clients amp Pr fits A Tiemann 139 Como Grenache nee a beat a eit en cia at ste E ht Senet Ate tat pe newer ee 140 Custom One neoe ori ooon n Eii E a SE la RR aha AS Ea EE EE E EEEE SES Es 140 D t tech 2 era A A A A 140 O at 141 OR SAN 141 Settins a Post BRD Eee ET rete eee owes eed Re eke 143 Automatically Setting Up a Portu acia 143 Manually Setting Up a Post E EEE A 143 Posting CEM A a Tn Seg ule Paavo ae weenie 144 Post Fab O NN 144 Reconcile tab A tect tented sien osteoid fees 145 Coimiparative Summary van E tages ie 145 Printed reports an aalslel wad alas dos 145 BA Rate and Revenues A A ta Rd nie ein le een 146 Establishing the Parameters of the Report ccccesccesccesecssecseeeseeeeeeeeeeneeeseeecesecesecaeeaecsaeceaecseecaeeeereneeeeeeeeenaees 146 Market Selecti ny stoi tic o adri here 146 Book SELS A tates sot ened erat oy eae seek eric cnt can st AR 146 Selecting the Daypart Focus of the Report ccccceccessessseeseeeseeeeeesseseceecescensecesecaeesaecsaecasesaecnaecaecneeenseeerenes 146 Station S lection BR ita 146 Cost Information E aaa 147 The Rate and Revenue Display deicii perei
185. ike this daypart to be known in the Daypart Name field then click the OK button You will be brought back to the Daypart Name Setup window where that customized daypart will now be listed You will continue to define all daypart names for each station each book and each market that you wish to customize in this same manner Once all daypart names you will be ready to use the daypart names in the above mentioned modules however before you exit the Daypart Name Setup window make sure the Use active custom daypart names on all runs box is checked Editing a Daypart Name If you wish to edit a previously entered daypart name click on the line you wish to edit and select Edit This will open the Customize Daypart Name window Highlight the field you wish to modify and make the appropriate edit Click the OK button once all edits have been made 28 TAPSCAN User Manual Deleting a Daypart Name To delete a previously entered daypart name highlight the entry you wish to erase and click the Delete button The entry will then be removed from the Daypart Names listing Clearing the Daypart Names List If you wish to delete all daypart names on the Daypart Names listing simply click the Clear button however keep in mind ALL DAYPART NAMES WILL IMMEDIATELY BE DELETED Once all daypart name customizing is complete click the OK button You will then have access to those customized daypart names upon entering any of the modules that recognize custom
186. ill bring the Batch Ranker window to screen Description Field Add Line Button Enter the name of the Batch Report This is the name Click this button to add a line to the batch report given to the report when saved Edit Line Button Batch Ranker To change a previously entered line of a batch Desetition IV Use Mast Recent Book Pint report highlight the line then click this button Remove Line Clear Buttons If you would like to delete a line from a batch report highlight that line and click this button Edit Line The line will then be removed from the report Remove Line Clicking the Clear button will immediately erase Clear Al all lines contained within the current batch report Load Batch Save Batch Load Batch Button Delete Batch J Click this button to retrieve a previously saved batch report This area of the Batch Rankers Delete Batch Button main window plas all If you would like to delete a previously saved batch Save Batch Button pertinent information about each component of the current batch ranker report click this button A listing of all stored batch reports will be displayed Click on the report you wish to delete and click OK To save the current batch configuration click this button then give the batch report a name Creating a Batch Ranker You may have as many rankers assigned to a Batch Ranker run a
187. imates from the Selected list with the Delete button To select the estimate by which the report will be ranked click on the Ranked By field and click on the desired estimate Default If you want to make your selections default click the Default button When finished click OK to view the Multi Market Ranker The TAPSCAN Ranker Display After completing the Multi Market Ranker Setup the Ranker is displayed you may wish to change someone of the pre set criteria Do this by clicking on each option s corresponding button located in the ranker s header alternatively you may click the Edit option on the Windows task bar e Click the Demo button to re select the target demo e To reconfigure the daypart focus of the report click Daypart e Re select what estimates are being displayed by selecting Estimates Station List A Saved Station List Demo J PERSONS 12 Stations 38 stations Depa MSU 6A 12M Ger METRO DMA Renk Order Ascending ca Rarked by Rank in Market GUAIRE j HARLINGE SL SP HE ABILENE TX FASS LENE HARLINGEN WS HARLINGEN WS ABILENE TX ie HARLINGEN WSLI SP 99 HARLINGENWSLI SP 99 ABILENE TX FASS 90 TAPSCAN User Manual In order to view the Ownership information for a Multi Market Ranker Mstreet data must be installed and its path setup You may also copy data to the clipboard by highlighting the data to be copied and clicking Edit Copy Click on View then
188. in the Name field If this is a new presentation input the name of the client for whom this presentation is being prepared in the Name field Click the Next button and you will be brought to the Cover Sheet display Alternatively you may click the tab header of a different tab if you wish to skip the Cover Sheet area Note the Present IT Presentation Builder is comprised of several different tabs Each tab represents one page of the Welcome to TAPSCAN s Present IT Use this Wizard to create a fast professional presentation when printed The name of see ica E de en each tab except Start and Cover Sheet will print out on the header of the page You may change the name of the tab by clicking on the Setup button The Start tab will be the tab displayed upon entering Present IT Name Create a new presentation Load an existing presentation Create a new presentation Click this button if you wish to create a new presentation then enter the name of Each tab houses information that is this presentation in the Name field unique to that portion of the presentation Load an exiting presentation Click this button if however you do not have to use all pages you wish to load a previously created button of the presentation To switch to another tab click on the name of the tab you wish to be displayed or click the Next button Setup Button Next and Back Buttons Clicking the Setup b
189. in the order you must enter the header information for each station Click the station tabs along the bottom or use the list box in the description tab to switch stations AdWare 138 To activate the AdWare interface you must first click Setup and then choose AdWare as your accounting interface AdWare requires one character daypart codes for the dayparts to be exported in all orders The daypart codes button will appear when you select AdWare Click on it to set up your daypart codes You will have to enter them only once Select dayparts one at a time and assign the codes required by AdWare If you have an order with a daypart that you have not previously entered you will be told to enter the code for the daypart before you can export the order You will notice Automatic Save and Prompted Save below the interface list box when you select AdWare as the accounting system Select one or the other When you click the save button Automatic save will always launch the AdWare Export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting TAPSCAN User Manual When exporting to AdWare the Export Schedule to AdWare window will appear You must first input all of the information required for the AdWare Export Defaults fields You can then click the Default button
190. ing TSL in Hours Minutes The amount of time expressed in hours and minutes the average listener will listen to a station per day Daypart The different specific time period breakouts of a broadcast day for which audience estimates are reported Designated Market Area DMA Nielsen s geographic definition of exclusive TV Markets broken into counties in which home market stations receive the predominant share of viewing Direct Mail Advertising Letters folders brochures and other advertising materials sent through the mail directly to prospective customers Direct Response Advertising An advertising message that calls for a prompt purchase commitment by the reader or listener viewer directly to the manufacturer TAPSCAN User Manual Drive Time The weekday commuting hours of 6 00AM 10 00AM Morning Drive and 3 00PM 7 00PM A fternoon Drive Effective Frequency The minimum level of frequency or number of exposures determined to be affective in achieving the goals of an advertising campaign This level will vary with individual products or services and the marketing objectives of the campaign but is usually a frequency of 3 or more exposures Effective Rating Points ERP s Effective Reach expressed as a percentage of the target demographic population Effective Reach The percentage of the targeted demographic population that is exposed to the message three or more times Estimate Measurements such as Average Persons Cume Perso
191. ion the default by clicking on Save as Default If you had loaded a saved schedule made changes and saved again you may replace the previously saved selections by clicking on Replace Existing File Once you have entered your description and chosen the appropriate options click OK To exit without saving your selections click Cancel To load a previously saved User Defined Area click on Load Highlight the desired selection and click OK If you need to review the counties included in a saved file highlight that file and click on the Info button If you wish to define a custom area based on ZIP codes or to include some individual ZIP codes in your geography in addition to the selected counties click on the ZIP Codes button see instructions below Make your selections click OK and you will return to the Geographic Selection menu Once you have made your selection and entered a description click OK to return to the Setup screen To exit without selecting Maximi er MediaPro geography click Cancel Zip Codes When you choose to define the area of your analysis based on ZIP codes click on the ZIP Codes button This will bring up the Respondent System ZIP Code Selection Menu TAPSCAN Respondent System ZIP Code Selection Menu x Description Counties COUNTY 1 El Display ZIP Codes by County yl Manual Entry Available ZIP Code s Selected ZIP Code s i i Please select the ZIP Cod
192. ion x Create a Rank Table with estimates of your choice Ranking Summaries Create a table of rank positions for various demos in a selected daypart Multi D aypart Multi Demo Rankers for multiple dayparts and multiple demos CPP based Tabla Create a Rank Table of rates based on selected CPP s CPM Based Table Create a Rank Table of rates based on selected CPM s Spot Based Table Create a Rank Table of Reach and Frequency for various spot levels Frequency Based Table Create a Rank Table of Spot Levels and Reach based on various Frequency levels Bench ak Relative Reach and Frequency for a specified spot level on a selected station or stations AA Create a Rank Table or demographic profile of exclusive cume estimates Ban hades Create a list of rankers to batch print Br Don t select a Ranker close this window In The following section will review the different ranker reports TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 57 RANKERS LY TAPSCAN Ranker TAPSCAN Ranker allows you to take one specific daypart and analyze its performance in multiple estimates in a rank table format TAPSCAN has been configured so that you may easily and quickly get to any module For example in this section of the system you may press Enter three times and a total week ranker will be displayed Enter TAPSCAN Ranker in one of the
193. ions Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 93 RANKERS scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with
194. ized daypart names and selecting a station and survey to which customized daypart names are attached Manual Adjustments If you would like to import qualitative or ethnic factors from another source other than QualiTAP or Target ONE you may manually input that into the system then incorporate those factors into most TAPSCAN reports via the Manual Adjustments option Please refer to the next chapter of this manual Qualitative Adjustments for a walk through of how to create a Manual Adjustment Non Rated Stations You can add a station not included in the ratings data for scheduling purposes in ReachMaster When you select this option the Non Rated Stations window appears From this screen you will select the market to which the station will be added Select add edit delete and clear to perform station maintenance Non Rated Stations Market CITYNAME Ta Click Add and the Non Rated Station Data window will SEER NEE Fan appear For each station you need to enter a name either a u Sonn pseudonym or the call letters the call letters and band 3 wwwwFM WWWWEM 4 indicator You will also have to assign dayparts for which the Add station will be available Click Edit and the Non Rated Station Data window will Doo appear Click on the field of information you want to edit or Clear use the add delete buttons for dayparts a To remove a station from the roster highlight that station and click Delete To remove all t
195. k OK when the appropriate category has been identified and you will be brought back to the Setup menu TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 183 RETAIL SPENDING POWER LJ RSP Display Click OK when all settings are properly set and the Retail Spending Power rank screen will then be displayed You may change the RSP category by clicking the Category button then done when first establishing the report configuration Mm RSP M SU 6A 12M Al ES Market CITYNAME ADULTS 25 54 FALL 1998 ARBITRON M SU 64 12M Survey rea METRO Pop Sample 2 169 100 2 569 Hamete Not Available Ranked by Retail Spending Power making a selection as was gt Category Total Retail Sales p Ranker 4 WGGG FM All Categories ANNUAL MONTHLY WEEKLY E STATIONS SPENDING SPENDING SPENDING E POWER POWER POWER Pa wGgG FM 5 996 401 000 499 700 000 115 315 000 21 JKLLLA 5 498 070 000 458 173 000 105 732 000 ay IKsss 5 256 512 000 438 043 000 101 087 000 WECCC 5 108 597 000 425 716 000 98 242 000 5 IKFFF F 4 962 063 000 413 505 000 95 424 000 By WIJF 4 647 015 000 387 251 000 89 366 000 KZZZ 4 625 556 000 385 463 000 88 953 000 Y You can switch between the market level report for the selected category and a station level report for the highlighted stati
196. l be prompted to select the Saved Accounting Interface File Location Click on the appropriate button for the desired location If you select a custom path a field will appear below to type in your custom path Click OK when you have selected your path When exporting you must first input header information as required by Ad Aid You will have to enter Client Code Product Code and Campaign Code Click OK and the file will be exported Ad Input To activate the Ad Input interface you must first click Setup and then choose Ad Input as your accounting interface You will notice Automatic Save and Prompted Save below the interface list box when you select Ad Input as the accounting system Select one or the other When you click the save button Automatic save will always launch the Ad Input export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting When exporting you must first input header information as required by Ad Input First be sure to enter a buyer name in Setup Now click the Header tab and enter the client name in the Client field Now enter the Ad Input client id number in the Control field Enter the product in the Campaign field Finally enter the Ad Input invoice number in the Invoice field If you have multiple stations in the order you must
197. ld Now enter the CBSI client id number in the Control field Enter the product in the Campaign field Finally enter the CBSI invoice number in the Invoice field If you have multiple stations in the order you must enter the header information for each station Click the station tabs along the bottom or use the list box in the description tab to switch stations Clients amp Profits To activate the Clients amp Profiles interface you must first click Setup and then choose Clients amp Profits as your accounting interface You will notice Automatic Save and Prompted Save below the interface list box when you select Clients amp Profits as the accounting system Select one or the other When you click the save button Automatic Save will always launch the Clients amp Profits export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting You will be prompted to select the Saved Accounting Interface File Location Click on the appropriate button for the desired location If you select a custom path a field will appear below to type in your custom path Click OK when you have selected your path When exporting you must first input header information as required by Clients amp Profits For each station you will have to enter Client Number Vendor Number Pr
198. lear You may now select the estimates by highlighting them in the Available box and clicking on Add or Insert Remove individual estimates from the Selected list with the Delete button To select the estimate by which the report will be ranked click on the Ranked By field and click on the desired estimate When your selection is complete select OK and you will be taken back to the Ranker Setup screen The TAPSCAN Ranker Display Once all of the Ranker criteria have been appropriately set select OK and the TAPSCAN Ranker will be displayed TAPSCAN Ranker Display A CITYNAME Ranker M SU 6A 12M olx Market CITYNAME ADULTS 25 54 FALL 1998 ARBITRON RESPONDENT M SU 64 12M To change any of the pre selected report parameters click on the corresponding button located here in the report s EEE fat Pop Samplej 432 100 665 header or click the Edit option on the Windows task bar Maximiger Using Maximi er geography AVERAGE PERSONS pi Llp A Qualitative Not using adjustments You can resize each column by placing the cursor in the AVERAGE AVG Ava CUME CUME a TURN AVG timate column s header then dragging the cursor to th oe reson pers ag WM Een 14 0 76 700 17 8 aT esired format 7 5 80 000 185 347 7 2 100 400 23 2 266 x 69 80800 187 313 i 7 You may automatically re rank the report by double 65 87600 20 3 27 6 2 clicking on the estimate s column header
199. lease refer to Chapter Three Qualitative Adjustments TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 103 SCHEDULERS Incorporating Qualitative Factors into the Schedule single market This option allows you to merge qualitative information with pure radio data Click Qualitative and you will be prompted to select the type of adjustment you wish to use U Click the QualiTAP button if you wish to use qualitative factors from QualiTAP U Click the Manual button to incorporate manually created qualitative adjustments in the report U If you are currently using qualitative adjustments you may disable them by clicking Turn off Select the type of adjustment to use and the Qualitative Definition Menu will appear listing all previously created qualitative adjustments Highlight the adjustment you wish to use and click OK For a walk through of creating an adjustment please refer to Chapter Three Qualitative Adjustments Once you have made your selections click Next to move to the Stations tab Stations Tab ReachMaster Setup Wizard Start Header Stations Dayparts Goals Estimates Finish Stations WGGG FM gt WCCC FM KLLL FM Select_ Select the stations VANEM you wish to a schedule Default DES Clear Load Cancel Back Next gt gt Selecting the Stations for Inclusion on
200. lick on Rosters and the Roster Selection setup will appear TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 47 COMMON OPTIONS 48 D Roster Selection Roster Options DK O Display all simulcasts combos and components Cancel 9 Display simulcasts and combos O Display components of simulcasts and combos O Display ONLY simulcasts no combos O Display ONLY combos and NO other stations a Display ALL Simulcasts Combos and Components By using this Station Roster selection the following will be displayed on the report a All stations that simulcast during the defined daypart regardless if the simulcast or either of its components are used in a created combo Created Combos c Each Component of all simulcasts and combos In other words each individual station that is included in all simulcasts and created combo Display Simulcasts and Combos This is the most frequently used selection This option suppresses the components of each simulcast and combo to be shown apart from it counterpart s This is the system default If this selection is used the following will be displayed on the report a Simulcasts if not used within a Combo b Created Combos Display Components of Simulcast and Combos This option will suppress all simulcasts and created combos and show AM and FM components separately Display ONLY Simul
201. like to have the current group of estimates as the ReachMaster layout default click the Default button Each time you use ReachMaster these will be the estimates displayed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 109 SCHEDULERS Finish Once you have completed setting all the parameters you may either click on the Finish tab at the top of the window or the Finish button at the bottom of the window and you will advance to the ReachMaster Schedule Worksheet The ReachMaster Scheduling Worksheet Once all schedule parameters have been set click OK and you will be taken to the ReachMaster Schedule Editing window The ReachMaster Schedule Editing window is used for both single and multi market schedules and is divided into two parts The upper section of the screen is devoted to schedule descriptions and evaluations accessed by different tabs The lower section is where you will input the actual schedule or make changes to an automatically generated schedule For a multi market schedule click the A ReachMaster CITYNAME A market list to select your other markets Market CITYNAME ADULTS 25 54 When changing markets save your la LOs E schedule when prompted or all Area METRO 2 169 100 Campaign E p Pp 9 Weeks 4 Description estimates for the previous market are Qualitative Not using adjustments Station deleted Description A Dayparts A Ho
202. lines deep Tag An identification of the dealer which is usually added to the end of a commercial to advise listeners viewers where the product that is advertised can be purchased Tear Sheets Pages that are removed from a publication to provide proof that an advertisement was run Time Spent Listening The number of quarter hours spent listening to a particular station by the population group being analyzed TAPSCAN User Manual Total Audience Plan TAP A radio schedule consisting of announcements which air in all major dayparts Traffic The department in radio television stations publications and advertising agencies that handles schedule instructions and commercial materials Turnover The ratio that indicates the frequency with which an audience of a media vehicle changes turns over over a period of time Vehicle Anything capable of exposing an advertising message to consumers Viewers Per Household VPH The average number of persons viewing a broadcast per viewing household Viewers Per Viewing Household VPVH The average number of persons viewing a broadcast or viewing during a specific period of time per viewing household Weekly Time Spent Listening TSL in Hours Minutes The total amount of time expressed in hours and minutes spent listening to a particular station by the population group being analyzed in a one week period of time Weekly Time Spent Listening TSL in Quarter Hours The number of quarter hours sp
203. list its subcategories Highlight the subcategories you want then click ADD The selections are added to the criteria definition box to the left of the traffic light TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 39 QUALITATIVE ADJUSTMENTS TAPSCAN Respondent System Criteria Selection Metio Survey Ares Socioeconomic Household Income Level of Education Number of Children in Household Household Size Less Than 25 000 25 000 49 939 50 000 74 999 75 000 MAREA Next you can add additional categories using an AND OR relationship Select another category and its subcategories then click AND or OR The additional subcategories are added to the criteria box and have a direct relationship to your first selection When you use OR the respondents are grouped together When you use AND the second group is extracted from the first group For example let s say a client wants to advertise a minivan and we know that consumers who own minivans earn 50K and have 2 children You would select Household Income and highlight both 50 000 74 000 and 75 000 then click ADD Next you would select Number of Children in Household and highlight TWO Children and THREE plus children then click AND The resulting criteria definition would be households whose income is 50 000 or more and have 2 or more children Notice the Traffic Light on the top right
204. lk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments Qualitative Adjustments This option allows you to merge qualitative information with pure radio data Click Adjustment and you will be prompted to select the type of adjustment you wish to use Click the QualiTAP button if you wish to use qualitative factors from QualiTAP Click the Manual button if you wish to incorporate manually created qualitative adjustments in the report YO ie you are currently using qualitative adjustments you may disable them by clicking the Turn off button Select the type of adjustment to use and the Qualitative Definition Menu will appear listing all previously created qualitative adjustments Highlight the adjustment you wish to use and click OK For a walk through of creating an adjustment please refer to Chapter Three Qualitative Adjustments Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Choose either to Combos On or Combos Off by clicking on the appropriate button Click on Edit Combos and the Combo setup will be displayed Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup scre
205. llent response to CPP because it gives you the opportunity to contrast the Spending Power of a point with the cost of that point as just one example In effect it qualifies stations impacts upon the marketplace Cost Per Point is based on average rating Retail Spending Power focuses attention on cume ratings very stable core measurements that better represent stations true impact in your market Effectively it translates stations large cumulative audiences into sales potential calculated using blue ribbon data that enjoys almost universal acceptance Annual average monthly weekly and daily estimates are available for your market s Metro survey area TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 181 RETAIL SPENDING POWER LJ RSP s Setup Menu You will enter the Retail Spending Power portion of TAPSCAN for Windows in one of the following ways JSPs we Click the RSP button on the toolbar JSPs The Retail Spending Power Setup menu will appear As with all other setup menus click on any button to change a default setting U Click File New then Retail Spending Power U From the Master Menu click Retail Spending Power Retail Spending Power Setup CITYNAME OK SPRING 1588 ARBITRON Cancel Dapper HSU 64 12M Demo PERSONS 12 Stations far Stations Roste
206. lly assign this as the starting ending date depending upon which selection is being made Click on the Year and Month buttons located at the bottom of the window to switch to another time period You may also click on a month shown to the left of the calendar and the calendar month display will change GridONE Rates ReachMaster will load rate cards from GridONE If your sales manager uses GridONE to establish your station s rate cards ReachMaster will load the appropriate rate card for the time period selected for your TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 101 SCHEDULERS 102 schedule You MUST select specific dates for the schedule duration as opposed to just entering a number of weeks The schedule dates must coincide with an active rate card in GridONE This allows ReachMaster to load the correct rate card for the desired period Once you set the schedule start and end dates GridONE Rates Active will be listed on the Start tab to indicate the rates have been loaded To have ReachMaster load the GridONE rates you must first set the path for the rate card files in Setup Path Settings Each time you set up a schedule and use the GridONE rates ReachMaster will check for the most recent updates of the rate cards However if you load a previously saved schedule or if the sales manager updates the rate cards while you are preparing a schedul
207. loaded when you click on the AutoPost button you will be asked Would you like to create a post based on the currently loaded Broadcast Order Answer Yes and the information for the current Broadcast Order will be loaded and the Posting screen will appear Manually Setting Up a Post You can manually set up a post for a saved Broadcast Order by either clicking on the AutoPost button from the Broadcast Order screen with no order loaded or answering NO to Would you like to create a post based on the currently loaded Broadcast Order prompt Either way the Post Setup window will come up The Post Setup has two tabs of information the Client Information tab and the Data Selection tab To select the Broadcast Order to post against click on the Original Order button on the Client Information tab The Load Order Proposals window will come up Highlight the desired order and click Load Once the information has loaded into the Post Setup window you can either accept the information as loaded or if needed you may add or change information associated with the Broadcast Order before you begin the post Click on any of the following buttons to make additions or changes YO Client Information Tab Client click on this button to access the Client Selection window This is an optional field you do not have to assign a client Agency click in this field and type in the agency name This is also an optional field Buyer click in
208. lowing ways The Composition Setup menu will now be displayed The Composition Setup is where you will set the specifications ofl your report Do this by utilizing the various buttons on this screen The following is a review of each button s P Rosters Display simulcasts and combos function Composition Setup mae a a Daypart M SU 64 12M Stations fall Stations Combos Combos OFF Geography Metro Maximi er Using Maximi er geography Base Demo PERSONS 12 Rank Demo PERSONS 12 TEENS 12 17 ADULTS 18 24 ADULTS 25 34 ADULTS 35 44 ADULTS 45 49 ADULTS 50 54 ADULTS 55 64 ADULTS 65 Clear Cancel a To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on some of these options refer to Chapter Four Common Options Market Selection U Click File New Demographic Composition and select Composition Commander U Click the Composition button on the toolbar and select Composition Commander U From the Master Menu click Composition then select Composition Commander Save amp Load Options Report configurations may be saved and retrieved by accessing the Save and Load buttons After the desired configuration is obtained click Save give the setup a unique name then click OK Next time you are in thi
209. ly or together Use the Snapshots and View buttons to analyze different Spectrum Analysis configurations see below 118 TAPSCAN User Manual The Snapshots amp View Options This option allows you to capture up to four different Spectrum Analysis configurations Configure the Spectrum Analysis in the first desired setup then click on one of the Snapshot buttons You can then change the report s setup and save to another Snapshot NOTE The Snapshot option will not permanently save a configuration once you leave Spectrum Analysis all snapshots are erased Once all configurations have been captured click the View button Spectrum Analysis Snapshots x Snaps eeri Enapshot 3 Snapshot Est j Campaign Totals for ADULTS 25 54 Spots 285 Frequency 11 2 ma 00 Click on the various Snapshot tabs to change to another Snapshot s configuration Select Exit to leave the Snapshot window NetEfffleach 671 300 EffFleach 289 CPM 1 92 Market Penetration in Persons 00 To leave Spectrum Analysis click on Close and you will return to the ReachMaster Schedule Editing window E commerce The e commerce function allows you to save Schedules in an XML file format compatible with many of the emerging e commerce companies This format will be useful for
210. m daypart names on all runs Code These codes will be used in the Schedule Goals option in ReachMaster Rate Enter rates to be loaded into ReachMaster If any dayparts have previously been renamed they will be listed on this window Use the buttons located on the right of this window to perform the various actions Adding a Daypart Name Click the Add button and the Customize Daypart Name window will be opened Customize Daypart Name Market Market Book and Station Fields All customized daypart names are market y book and station specific This means you must identify the specific market book and station to which this daypart name will be assigned Make these assignments by clicking on the key found in the right portion of each of these fields scrolling until the correct selection appears then single clicking Book Station Daypart Name Rate on that line CITYNAME SPRING 1998 ARBITRON X WNNN KKKK FM KNNN FM KKKK KNNN KMMM WODO FM Kooo KOOO FM KPPP FM MF 64 104 The Morning Show 175 Code AM dl Combos Off Combos On a Select market book station and daypart then enter a name and if desired a rate Click the Daypart button so that you may identify the daypart Once back at the Customize Daypart Name window type the name by which you would l
211. men may visit grocery stores more frequently than men and that men may comprise the majority of hardware store customers We have made no gender specific adjustments to these types of categories however for the following reasons 1 The categories are not inherently gender specific as is a woman s clothing store for example 2 Individual retailers within a category can alter the natural gender composition of their customer bases through the advertising process Thus a grocery chain could decide to target men for a certain product or promotion and a hardware store could target women specifically for a certain type of household product 3 Gender differentiated expenditure information for non gender specific categories is either unavailable inconclusive not trendable or conflicts with data from other sources of equal credibility TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 187 RETAIL SPENDING POWER List of Categories Automotive Dealers Gasoline Service New Car Dealers New and Used Used Car Dealers Tires Batteries amp Accessories Furniture Home Furnishing Electronics Appliance Stores Furniture Stores Floor Covering Stores Other Home Furnishings Stores Household Appliance Stores Radio Television and other Electronics Stores Computer and Software Stores Camera and Photographic Supplies Stores Building Material and Garden Equipment a
212. mponents displayed in the Combos box Delete Combo To delete a combo from the currently highlighted Combo Page highlight that line and click Delete Name Combo If you would like to rename a combo highlight that line and click this button You may assign a name of 15 characters or less Clear Combo Clicking this button will IMMEDIATELY erase all combos from the highlighted Combo Page Download Button Download books into the system using this option Once you click this button you will be brought to TAPSCAN s Download Wizard See Chapter One for a walk through of this process Delete Button To delete a book from the TAPSCAN data subdirectory click this button A listing of all books currently loaded into the system will appear Single click on the book you wish to delete then click Delete If you have multiple markets and want to delete a specific survey from all the markets you have you can save time by clicking on the box next to Delete selected book s from all markets TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 21 SETUP AND UTILITIES Report Setup The Report Setup tab allows you to specify certain settings for printing in TAPSCAN This option allows you to customize your printed reports with a graphical TAPSCAN logo that will print at the bottom of the report TAPSCAN Setup Default Settin
213. n The system will then display all saved schedules that currently reside in that area of the computer The Delete button will delete a highlighted order This button allows you to save the current Broadcast Order You may also retrieve a saved Broadcast Order by clicking File and selecting Save Either way the Saved Broadcast Order Location window will appear Type in a description of your order it will default to the ReachMaster schedule name and choose where you would like to save the order The Ratings Data Directory allows you to save the schedule in the same subdirectory as the ratings data Floppy Drive A Lets you save a Order to a floppy which resides in drive A Floppy Drive B Saves the Order to a floppy that resides in drive B User Directory Will store the schedule within the current user s user subdirectory when operating in a networked environment Custom Path Allows you to save the Order to a different subdirectory other than the ratings data or user directory click this option and input the drive path subdirectory in the field to the right of this option Click OK when you re ready and the order will be saved It may be retrieved later by clicking the Open button Print Prints the current Broadcast Order Database Takes you to either the Agency or Station Database depending upon the configuration mode under which Broadcast Orders is being operated See section 3 below for more information about the databas
214. n then give the batch report a name This area of the Batch Trenders main window will display all pertinent information about each component of the current batch Trender Delete Batch Button To delete a previously saved batch report click this button A listing of all stored batch reports will be displayed Click on the report you wish to delete and click OK Creating a Batch Trender You may have as many Trenders assigned to a Batch Trender run as you desire however you must enter the parameters of each of those Trenders individually Next click the Add Line button and you will be taken to the Multi Trend Setup window 174 Multi Trend Setup Market CITYNAME Daypatt M SU54 12M Demo AOULTS 2554 Geography METRO Stations Al Stations Rosters Display simulcasts and combos E Combos Combos OFF Base Book FALL 1998 ARBITRON Bint Top _ J fl Stations Books Click on a Button to Set an Ootion Click OK when readv TAPSCAN User Manual This is where you will set all parameters of this specific Trender For detailed instructions on some of these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Selecting the Daypart Focus of the Report
215. n Roster kia en Roe ein ee Pee Rs oe 77 Combos tcs sect date steak Se WE ae SNRs ae eed ane ah GR eh Sa Races eae 77 GeO graphy O 77 Maximiser MediaPro u a Rana beast aaa aida ness 77 Spot Starting Value Increment Step up amount and Number of Times ccccesceeseeceeeeeeeeeeeeeeeeeeeeeenaees 78 The Spot Rank Table 22 2 amp ocesseyersgece seca eae ov asa 78 Printing a Spot Based Table aia cece 78 LJ o AAA 79 Establishing the Parameters of the Report oooooonocnoconocinononononononnnonncnnn cnn onononnn nor nn nn nn cn nr on nr on nr nn nr nn rr non ran rra nn narran rra 79 Market Selection cid edad aon 79 Survey Selec A iaa 79 Selecting the Daypart Focus of the Report ccecccccccssesssesseeeseeseeeseeeeceseeesecesecneeceaeceaecaeecseesaecaeeceeseseseneeereeseens 79 Selecting the Demographic FOCUS ccsccescesseesseeseeseeeseeeeeeseeeeeeeeessecesecesecnsecaecaecsaecaaesaecaeceeseeeseeeseeeeerseseens 80 Stations Select Mit Ra ethan chen eis gta eet ions E E EA 80 Configuring the Station Roster ica dede 80 COMME io so IEA RAS ass 80 ONO 80 Masmi ber Media Pi Osassa E die raid 80 Frequency Starting Value Increment Step up Amount and Number of Times neenensenne 81 The Frequency Rank Table een A didas iaids 81 Printing a Frequency Based Table i a a e a aaa Sa ae Taan Eaa aR ASA ES 81 LO BenchM rk 2 22 nk anne ih E E lalo 82 Establishing the Parameters of the Report ccccs
216. n and make the appropriate selection Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments 158 Selecting the Daypart Focus of the Report TAPSCAN User Manual To define the daypart upon which this report will be based click on Daypart This will bring you to the JSPs then click OK Daypart Selection Menu Y Select Standard dayparts by clicking on the days the start time and the end time and then click OK double click on its label The Population Profile Display U To select a Non Standard daypart you need to select a start day end day start time and end time and U Choose a favorite daypart by either single clicking on it and then clicking OK or you may simply Once all specifications are properly set select OK and the Population Profile report will be displayed Population Profile Table Display N CITYNAME Population Profile Market CITYNAME FALL 1998 ARBITRON RESPONDENT Maximiger Using Maximi er geography Geography Metro M SU BA 12M Pop Sample 813 800 1 311 P 12 42200 AW 65 Radio Re
217. n the following sections y Multi Week Cumes Show Flighting Goals Enable schedule flighting by clicking this option See below for detailed instructions Configure the schedule for OES attainment by selecting this option The system will DES Scheduling gt Cloning Toggle Stations ON OFF Spectrum Analysis Use Dollars amp Cents v Use Billboards Allo singe changes ANO i Spot Goaling Method then automatically generate an OES schedule for the current station You must have a daypart or a combination of dayparts that at least comprise Monday Friday 6am 7pm This option lets you toggle between whole dollars and dollars cents increments To eliminate the Billboard column remove the check mark from the Use Billboards field TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license SCHEDULERS Flighting in ReachMaster If you are building a multiple week campaign but each week does not contain identical spot levels or rates you will need to flight the schedule If each week has the same spot levels and or rates it is easier to input that amount outside the flighting environment since assigning a rate spot level at the ReachMaster Schedule Editing screen will assign that level amount to all weeks of the schedule Schedules may be flighted by choosing Schedule th
218. n which this report will be based click on Daypart This will bring you to the Daypart Selection Menu TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 79 RANKERS U You can select Standard dayparts by clicking on the days the start time and the end time and then click OK U To select a Non Standard daypart you need to select a start day end day start time and end time and then click OK YE Choose a favorite daypart by either single clicking on it and then clicking OK or you may simply double click on its label Selecting the Demographic Focus To change the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK y Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected st
219. n with a percentage of 33 percent the rating will decrease since the station falls below the average Once all station information has been entered click the Finish button and you will be taken to the Available Manual Adjustments listing where you will see that adjustment listed It is now available for use throughout the system Manual adjustments are activated by selecting the Qualitative button at a reports setup screen or the report displays header Changing a Saved Manual Adjustment File If you need to change a previously created manual adjustment file at the Available Manual Adjustments window highlight the file to modify then click Edit This will bring the Manual Adjustment Wizard to screen where you will go to the page holding the information which needs to be changed by accessing the Next and Back buttons then revise the information as when previously entered Once complete click the Finish button If you wish this file to be added as an additional adjustment rather than overriding the original adjustment make sure you give the file a unique Description name done of first page of the Adjustment Wizard display Deleting a Manual Adjustment File To delete an adjustment file at the Available Manual Adjustments highlight the file to delete then click Delete You will be prompted to confirm the action Select Yes and the file will be erased from the Manual Adjustment database Maximi er MediaPro Use this option to select qualita
220. na eieae eaan aeren ba E aeaa o Era eie AEREE E boaa RSE p Eau arani 147 Chapter Seven Composition ER Introduch om eat a E A O E e O A E OES 151 AI Composition Commander cccccecscsssssssssssssssssesesesesescsesesesenesessseneuassseseseseseseseeesceeeeceuensesesesesesesaseneeseseseseasaees 152 Establishing the Parameters of the Report arrori 2 2 E EE E EAE E E E 152 Market Selection ii 2224222 28 A A a ER eee 152 S rvey Selection ON 152 Selecting the Daypart Focus of the Report uesesesssesnesnessnensennnennnennennennnennnennnennnnensnnnennnnsnne ernennen 153 Stations Selection tii a AS el de scones so A Siete srl 153 Configuring The Station Roster ais 153 A RR SR RR NN 153 Geography dd sl thea lal tie eae A es nl LA ld 153 Max miser MediaPro u ai N E ANN ine 153 Selecting the Base Demo u nee sense A Rune nescence 153 Selecting the Rank Demo dd RR LA La Ge ei 154 Defining the Age Cell Breakout per Column essessssessserseensensennnennennnenennnnnnnnnennnennnennnnnennennnnnennnen 154 The Composition Commander Display c ccssccssessseesseeseeseeeeeceseceseeeeeseceeeceseceaecaaecaeecaeeeaeseaeseeeeeeserenereeseensees 154 Table Data Format Persons vs Percentages amp Average vs CUIMC cecccesecesecsseeseeeseeeeeeceeeeeeeeenteenseenaees 155 Printing a Composition Commander Report ccccescessecssesseeeseeeeeeseeecenseeeseeseceecnsecaecaecaeecaeecaeeeseseateneenseeaees 155 L
221. nd Supplies Dealers Hardware Stores Lawn and Garden Equipment and Supplies Stores Outdoor Power Equipment Stores Lumber other Building Material Dealers Paint and Wallpaper Stores Food and Beverage Stores Grocery Stores Specialty Food Stores Beer Wine and Liquor Stores Supermarkets and other Grocery Health and Personal Care Stores Pharmacies and Drug Stores Cosmetics Beauty Supplies and Perfume Stores Optical Goods Stores Gasoline Stations Clothing and Clothing Accessories Stores Men s Clothing Stores Women s Clothing Stores Children s and Infants Clothing Stores Family Clothing Stores Clothing Accessories Stores Other Clothing Stores Shoe Stores Jewelry Stores Luggage and Leather Good Stores Sporting Goods Stores Hobby Toy and Game Stores Sewing Needlework and Piece Goods Stores Musical Instrument and Supplies Stores Book Stores News Dealers and Newsstands Prerecorded Tape Compact Disc and Record Stores General Merchandise Stores Department Stores Variety Stores Miscellaneous General Merchandise Stores 188 Specialty Store Retailers Florists Office Supplies and Stationary Stores Gift Novelty and Souvenir Stores Used Merchandise Stores Electronic Shopping and Mail Order Houses Vending Machine Operators Direct Selling Establishments Food Services and Drinking Places Eating Establishments Refreshments fast food Drinking Establishment Services Laundry Cleaning and Garment
222. ned for each week of that station s schedule For example If you are working with a three week campaign and enter a spot level of 20 the resulting TOTAL spot level will be 60 for that station The spot allocation per daypart will be distributed in one of two ways 1 If you currently have dayparts scheduled spots will be distributed in the same proportion as the current spot assignment 2 Ifyou do not have any dayparts scheduled spots will be distributed based upon the number of quarter hours in each daypart Total Campaign Goaling If you wish to enter a spot goal for the TOTAL campaign all stations you will make that entry at the Totals line displayed in yellow That desired spot level will then be assigned to each station each week of the campaign If you enter a goal at the Campaign Totals line for a multi station campaign the spot placement per station will be dictated by the current percentage by which each station is currently scheduled For example Lets say you are working on a two station campaign Station A has 20 spots scheduled and Station B has been assigned 40 spots If you enter a spot goal of 120 the resulting spot allocation will be as follows Station A 40 spots Station B 80 In addition the total spot level for a three week campaign would be 360 Schedule of spots across ALL weeks This option will take the spot goal and spread it across all weeks of the campaign TAPSCAN and the TAPSCAN d
223. nits per Hour field and Commission field and fill in this information as well The Rate and Revenue Display Click OK when you are ready and the Rate and Revenue table will then be displayed on the screen Rate and Revenue Table Display A KLLL FM Rate and Revenue olx Market CITYNAME Stations KLLL FM SPRING 1998 ARBITRON M SU 64 12M Average CPM Population 3 621 500 A Average CPP 104 80 _ Units Per Hour fo Average Rate s125 00 _ Commission fs To change any of the pre selected report parameters click on the corresponding button located here in the report s header or click the Edit option on the Windows task bar x soLp WEEKLY WEEKLY WEEKLY MONTHLY MONTHLY MONTHLY ANNUAL ANNUAL GROSS NET COMMISSION GROSS NET COMMISSION GROSS 7 875 6 694 1 181 33 784 28 716 5 068 409 500 348 075 61 425 10 15 750 13 387 2 363 67 567 57 432 10 135 819 000 696 150 122 850 23 625 20 081 3 544 101 351 86 148 15 203 1 228 50 1 044 22 184 275 31 500 26 775 4 725 135 135 114 865 20 270 1 638 00 51 392 301 245 700 30 47 250 35 955 125 46 856 8 269 236 486 201 013 35 473 2 866 50 2 436 52 429 975 40 63 000 53 550 9 450 270 270 229 729 40 541 33 276 000P2 784 601 491 400 45 70 875 60 244 10 631 304 054 258 446 45 608 3 68
224. non traditional scheduling options include Billboarding Flighting On the fly goaling U Automatic Broadcast Order Generation Quarter hour daypart options One step OES Scheduling PPPD POD As within the Rankers portion of TAPSCAN each of the different schedule programs offer a unique perspective when performing any type of broadcast analysis To enter into this portion of the system click on the Scheduler button alternatively you may click File New and select Schedulers This will bring the Scheduler Selection menu to screen where you will select which program you wish to access Depending on whether your system is configured for a radio station or advertising agency you will see a different menu Scheduler Selection for Radio Stations Scheduler Selection for Advertising Agencies Scheduler Selection m Scheduling u Scheduling 7 E An interactive Reach and Frequency Scheduler Fi Multi Market Wizard eae ReachMaster campaigns across multiple markets An interactive Reach and Frequency Scheduler Multi Market Wizard Create ReachMaster campaigns across multiple markets MediaMaster Media Planning for Radio TV Newspaper and outdoor MediaMaster Media Planning for Radio TV Newspaper and outdoor ReachCurves Create a table displaying incremental Reach accumulation a ReachCurves Create a table displaying incremental Reach accumulation Orders Broadcast
225. ns Time Spent Listening etc used to analyze the potential effectiveness of specific stations Exclusivity The right given to the advertiser to where no competitor would be permitted to advertise in a specific media vehicle This usually calls for a major commitment by an advertiser Exposure An individual s contact with an advertising message or medium Flighting To input a multiple week schedule in which all weeks spot levels are not consistent throughout the campaign Frequency The average number of times the target demographic population will be exposed to the message Frequency Distribution A tabulation separating those reached by a schedule according to their minimum levels of frequency or frequency 2 or more times 3 or more times 4 or more times etc Fringe A television term referring to the period of time surrounding the prime time broadcast hours Gross The cost of advertising before agency commission and any discounts are applied Gross Impressions The total amount of exposures an advertising message will receive This does NOT indicate the number of different people the message will be exposed to Gross Rating Points GRP s The total accumulation of average rating points a schedule will yield each rating point representing one percent of the population Hiatus A scheduled period of time in which advertising activity ceases TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN IN
226. nversion Factor or Demographic Audience divided by Household Audience Chapter Thirteen Trouble Shooting TAPSCAN User Manual EN Solutions to Common Problems Upon completing the installation and setup of TAPSCAN certain adjustments may be required contingent upon your hardware and Windows setup to ensure the system s optimum performance The following is a list of different situations that may be encountered when using TAPSCAN All can be remedied by the simple modifications listed directly below each Situation One I printed the report but instead of a header displayed I am only getting Black Bars Solution Go to Print Manager or Control Panel section of Windows Click on Printers and then Setup Now select Options and then click on Print True Type as Graphics Situation Two When I use a Hewlett Packard HP 4 Series Printer with TAPSCAN I m encountering miscellaneous problems Solution Change the printer settings to read the following DPI 300 Graphics mode RASTER Turn on the Print True Type as Graphics setting within Windows refer to Solution One Situation Three The Report Labels are not being displayed on the computer screen Solution Change Colors within the Control Panel section of Windows to read Windows Default Colors or simply modify the color scheme until the report labels are visible Situation Four The message Subscript out of range
227. o Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen Selecting the RSP Category This is where you will designate which retail service oriented category you wish to analyze Click on this button and the Retail Spending Power Category Selection menu will then displayed RETAIL SPENDING POWER Category Selection x Retail Sales Current Categor Total Retail Sales Primary Categories Building Materials Hardware Stores General Merchandise Stores Total Retail Sales Food Stores Automotive Dealers Gasoline Service 7 7 Apparel and Accessory Stores Primary Categories Furniture Furnishings Appliance Stores Eating and Drinking Places Specialty Retail Cancel Sub Categories Hardware Stores The corresponding Lumber Other Building Material Dealers Sub Categories Mobile Home Dealers Paint Glass and Wallpaper Stores Nurseries Lawn and Garden Supply E Select a Primary Category from the upper list then select a Sub Category from the lower list Click on a Primary category and the corresponding sub categories will appear To select an item from the Sub Category menu double click on that category Click Total Retail Sales if you wish to analyze all dollars spent in all retail service oriented categories within the market Clic
228. o begin processing the goaling information and will soon thereafter display the results of the goaling Saving and Retrieving Daypart Lists If you have configured a listing of dayparts that will be used often you may save the group of dayparts for future retrieval 116 TAPSCAN User Manual Saving Daypart Lists To save a Daypart List click File and select Save Daypart List You will then be prompted to give the group of dayparts a name Enter that name and click OK Retrieving Daypart Lists You may retrieve a saved listing of Dayparts at the ReachMaster Setup screen by clicking the Load List button or at the ReachMaster worksheet by clicking on Dayparts then selecting Add Daypart List This top box gives a listing of all of the saved daypart ro lists The bottom box shows a listing of all dayparts gt contained within the highlighted daypart list Highlighted Daypart list contains To make a selection highlight the daypart list and click OK MEN alternatively you may double click on the listing Click Cancel lc to return to the previous window without selecting a daypart list The Delete option will delete the highlighted daypart list TS Scheduling Window s Display Tabs At the top of the ReachMaster worksheet in the worksheet s header area notice the different tab options Dayparts 4 Hourly 4 Qualitative 4 Weekly Flow 44 Goals 4 GridONE Consider
229. ocated in this area of Data Setup allow you to perform miscellaneous task that will enhance various aspects concerning the data on which TAPSCAN operates Data Management TT Remove all data files that are only used MESE Average Denen by the DOS version of TAPSCAN Combos Delete Convert DOS Schedules OK Cancel Configure your system here then click OK Data Defaults Data Drive Stores the drive setting where the TAPSCAN data is stored To change this setting click the arrow key of this field then select the appropriate drive The system will then search the new drive destination for the TAPDATA subdirectory Default Market If you are using multiple markets you may change the market to which the system will automatically default by clicking on the arrow key of this field then making the correct modification TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 19 SETUP AND UTILITIES Default Book To change the book to which the setup window will automatically default click the arrow key of this field A listing of all available books for the current market will then be displayed Double click on the desired book alternatively you may single click on that line then click OK Demo Button To change the target demographic to which the reports setup window will default click the Demo button The Demo Selection win
230. oduct ID Job Number and Task Number If you have multiple stations in the order you must enter the header information for each station Fill out the information one station at a time and click OK when each is completed and the TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 139 SCHEDULERS next station will come up When all stations have been addressed click OK and the file will be exported Control G To activate the Control G interface you must first click Setup and then choose Control G as your accounting interface You will notice Automatic Save and Prompted Save below the interface list box when you select Control G as the accounting system Select one or the other When you click the save button Automatic save will always launch the Control G export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting When exporting you must first input header information as required by Control G First be sure to enter a buyer name in Setup Now click the Header tab and enter the client name in the Client field Now enter the Control G client id number in the Control field Enter the product in the Campaign field Finally enter the Control G Job ID number in the Invoice field I
231. of TAPSCAN INC 2001 Arbitron Inc Used under license 195 CHARTING REPORTS AND CUSTOMIZING PRESENTATIONS The Remaining Tabs The other tabs of the Present IT Presentation Builder all contain identical fields m Present IT TAPSCAN s Presentation Builder Start Cover Sheet Market Info Radio s Benefits Station Benefits Client Goals Custom Finish Station Benefits Page Name Header Tet 7 m as PES Font Times NewRoman gt I FontSize 12 gt Bold Italics Bullet Points E Change Delete L te je dd oad aye Print Close lt lt Back Next gt gt Pr Input information you find relevant to each tab topic as you see fit Page Name Header Text Font Style Bullet Points Once the presentation is complete click on the Finish tab If you wish to save this presentation for future retrieval click the Save this Presentation button If you have not given the presentation a name you will be notified of that at this time Click OK and you will be returned to the Start tab display where you may enter a name in which to save the presentation Once you have completed filling out the information for the specific tab you may save it for future retrieval This field is where you will input the name under which the page will be saved This field will not be printed on the report To retrieve a saved page get to the tab display
232. omatically used for each selected market e To search for a station by its call letter click the Call Letter Search button and enter the call in a WXXXFM format e To add more stations complete another search If necessary use the Clear Search Criteria button to remove the previous search criteria e To delete a selected station highlight the station then click Delete e To delete all selected stations click Clear e To select a different book one book per market highlight a market s station click the Book button or right click the mouse The same book must be used for all selected stations in the market e To save a list enter a description in the Description box then click Save e To close the Station List Builder window click OK Station Lists The process of selecting stations for multi market reports is different than selecting stations for a single market report Since multi market station lists can become quite lengthy it is necessary to create the station list first then save it with a description like you would a file so the list can be selected 44 TAPSCAN User Manual From the Multi Market Station Lists window you can add a new group of stations delete a group you no longer need or select a group to use on a Multi Market Ranker or a Multi Market Schedule Multi Market Station Lists RT Tn State Oldies Survey Selection To switch to a different survey book click the Book button and make the
233. on 2 a To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Click on any button to change a default setting You must select a station or combination of stations for the analysis You may also set the range of spots to use for the run Market Selection If you are using multiple markets you may click the Market button to change to a different market Book Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu ia Select Standard dayparts by clicking on the days the start time and the end time and then click OK do To select Non Standard dayparts select a start and end day start and end time and then click OK g Choose a favorite daypart by single clicking on it and then OK or simply double click on its label Station Selection Box Click the Station bar and the station listing will be brought to screen Find and click on the station that will be the focus of this report 146 TAPSCAN User Manual Cost Information Click on the Average Rate field and type in the appropriate figure Click on the U
234. on profiling all categories by clicking on these tabs If you would like to change any of the criteria click Edit and all available change options will be displayed or simply click on the name box for the criteria you wish to change 184 TAPSCAN User Manual LY RSP Reports Click Print on the TAPSCAN Tool Bar or click File then Print and the Retail Spending Power Reports menu will appear Retail Spending Power Reports Notice that the station that was o ccc 4 highlighted upon entering the Print menu will be noted at the top of this menu Station Level Reports for WGGG FM Cancel This indicates that for all single station PE Category Profile Report Category Selection All categories selected focused reports this station will be the PX Target Demographic Profile Report Time Period focus To change the station focus click PX Bonus Spending Power Report nnual the arrow button and click on the desired X Rank Report station from the list PX Age Profile Report O Weekly PX Category Summary Report O Daily You can select which category will be Other Reports profiled in the Category Profile Report by jer for All Counties PE Monthly Factor Report clicking on the Category Selection button This will bring up the Category Selection menu Market Level Reports PX Category Summary Report X Target Demographic Report 7 7 z X Age Profile Report You may enter a cli
235. on List Builder window you can create new multi market station lists or modify previously saved ones to use as the selected stations for a Multi Market Ranker or Multi Market ReachMaster Schedule In addition you can select different summary books one per market for your Station List Respondent data cannot be used with multi market Rankers or ReachMaster schedules To open the Station List Builder window select Multi Market Station Lists from the Utilities menu or click Add while viewing the Multi Market Station Lists window TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 43 COMMON OPTIONS Call bette search ERSONS 12 Use the search engine to select stations by any combination of market format top stations or owner To modify a saved list you must open the saved list first by clicking Load highlighting the description and then clicking Open To start selecting your stations use the four tabs Market Formats Rank and Ownership to define your search When finished click the Start Search button In order to view the Ownership information the MStreet data must be installed and its path setup See the Report Setup section in chapter two The stations matching your criteria are displayed by Station Calls Market Book Format and Owner You can sort the information by clicking its column header The latest book you have aut
236. on the order TAPSCAN User Manual The Comments button allows you to set up different comments text to be included on the orders The Makegood button allows you to set up different makegood policies also to be used on the orders You should now specify how the billing should be calculated Select either Gross Net or Both If you select either Net or Both you should then type in a commission percentage Click OK when you are finished and the configuration will be complete Broadcast Orders Agency amp Radio Station Database The Broadcast Orders database will consist of radio stations if configured for an advertising agency or advertising agencies if configured for a radio station Radio Stations Database When configured for an agency Broadcast Orders creates a radio stations database which is used for the printed report You will need to input the database information for each station you use This information will be stored in the database file so it will need to be entered only once Click on the Database button on the toolbar and the Broadcast Orders Station Address Database window will appear Broadcast Order Station Address Database Staion Reps Selected Rep The first step is to select a station Click in the Station field to select the station to use You will be shown a list of all the stations in the currently selected market Now you enter the Reps for the
237. orded pseudonyms Use Pseudonyms on With this option turned on all pseudonyms will be used throughout TAPSCAN rather than the All Runs former call letter counterparts Place an X in this field s box to activate this option Client Stations This option will allow you to identify the station to be highlighted on the screen and on the printed reports Choose this option and the Establish Client Stations window will appear Make the appropriate market and book selection by clicking on each field s arrow key The client station assignments will only be valid for the established market and book Establish Client Stations Market Book Roster Ga MP Host Stations Box The area will list all stations designated as the Host or focal point of each report You may change these assignments as needed by using the buttons listed in this area of the window KFFF FM Choose the client stations to use as the focus of the various reports referred to as the Host station s by either double clicking on each of the station from the station roster or by highlighting the station on the roster and clicking the Add button To remove a station from the Host Stations box highlight the station in the Host box and click Delete Clicking Clear will remove all selected Host Station designations Click
238. ormation one station at a time and click OK when each is completed and the next station will come up When all stations have been addressed click OK and the file will be exported Admark To activate the ADMARK interface you must first click Setup and then choose ADMARK as your accounting interface After you have selected this option you will see the Setup button appear Click on this to establish the path to the ADMARK Accounting System You will notice Automatic Save and Prompted Save below the interface list box when you select ADMARK as the accounting system Select one or the other When you click the save button Automatic Save will always launch the ADMARK export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting You will then be prompted to enter information that is relevant to the ADMARK Accounting System Enter this information then click the Export button When exporting you must first input header information as required by Admark First be sure to enter a buyer name in Setup Now click the Header tab and enter the client name in the Client field Now enter the ADMARK client id number in the Control field Enter the product in the Campaign field Finally enter the ADMARK invoice number in the Invoice field If you have multiple stations
239. os You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro 86 Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments TAPSCAN User Manual The Exclusive Cumes Display Click OK once all settings have been established and the Exclusive Cumes display will appear showing each stations pure Cume numbers as well as the n
240. ou will be brought back to the report s setup window If you wish to select specific counties or zip codes as the report s geographic benchmark single click on the appropriate button This will bring the components of that selection to the lower left box along with the number of respondents each contains You are now ready to select which counties or zip codes you wish to include You may do this in one of the following ways 34 TAPSCAN User Manual U Double click on each component U Drag the cursor over a group of selections and then click the Add button As you make each selection you will see that component s move to the right box indicating it has been selected If you wish to remove deselect a previously chosen component s highlight that selection then click the Remove button It will then be moved back to the left box The respondent count in the bottom right corner will reflect the number of actual people who live in the respective county zip code and participated in the actual survey The respondent count must be 35 or above to be operational Saving and Retrieving County Zip Code Groups If you want to save a selected group of counties or zip codes identify all components to be saved then click the Save button The system will then prompt you to enter a description for this geography Click the OK button and you will be brought into the Description field where the cursor will be in the open edit mode Now
241. ou will build a manual adjustment at the Manual Adjustments Wizard screen Manual Adjustments are useful when you desire to redefine a geography or audience segment a e eo ie Market and Book Buttons Maker EITYNAME As this screen indicates the first step in building a A manual adjustment is to designate the market and book to which this adjustment will be attached Do this by click the Market and Book button at this screen The Next Button Once the correct settings are reflected and you are ready to move to the next step click the Next button After you click the Next button the window will appear where you will input all label information for this adjustment Manual Adjustment Wizard Description Source Enter a short description that describes what this adjustment is Re a This screen is comprised of several adjustments different fields Move from field to ini abe a entor the aca a field by either pressing the Tab key or by single clicking on the field to edit Click next when you re ready to proceed The Description Field You will input a description of the adjustment in this field This description will not print on any report it will be used to differentiate this adjustment from other adjustments when retrieving an adjustment file Enter this text then move to the Source field The Source Field H
242. our media code RD You will notice Automatic Save and Prompted Save below the interface list box when you select J D S as the accounting system Select one or the other When you click the save button Automatic save will always launch the J D S Export window Prompted save will first ask you if you would like to export to accounting There are two ways to export orders to accounting 1 Click File Export to Accounting 2 Click the Save Button save the order then export it to accounting When exporting to J D S the system will ask you to enter the four character client product and estimate codes for this order Enter them as required by J D S You will also need to select the path to where the order should be saved The interface file will automatically be named finance jds You will not need to type in a filename when saving the interface file If the interface file already exists when a order is saved you may either create a batch transfer with multiple orders or overwrite the pre existing order Silent Partners To activate the SILENT PARTNERS interface you must first click Setup and then choose SILENT PARTNERS as your accounting interface You will notice Automatic Save and Prompted Save below the interface list box when you select SILENT PARTNERS as the accounting system Select one or the other When you click the save button Automatic Save will always launch the SILENT PARTNERS export window Prompted save will first
243. p 14 agate lines Co op Advertising Retail Advertising run by a retailer and a manufacturer with shared costs for the mutual benefit of both Cost Per Point CPP The cost of achieving one rating point which represents one percent of the demographic population Cost Per Thousand CPM The cost of achieving 1000 exposures within the target demographic one or more times Cost Per Thousand Effective Net Reach CPM EFF NR The cost of reaching 1000 persons of a specified demographic target effectively 3 or more times Cost Per Thousand Net Reach CPM NR The cost of reaching 1000 unduplicated people within a specified demographic Cume Composition 12 The percentage of a station s cume audience that meets the target demographic Cume Composition Index 12 The likelihood of a station s audience to be between the ages of the target demographic 100 is the average or benchmark Ifa station has a Cume Composition Index of 124 that audience is 24 percent MORE likely to fit the target demographic A Cume Composition Index of 90 would indicate that specific audience is 10 percent less likely to meet the target demographic Cume Persons The total number of different unduplicated people within a specific demographic category that tune in to a station for at least five minutes in a quarter hour within a specified daypart Cume Rating The cume persons expressed as a percentage of the demographic population Daily Time Spent Listen
244. p menu will then appear CPM Table Setup Market CITYNAME A 5 FALL 1998 ARBITRONIRESPONDENT The CPM Table Setup is where you will gt Ct Cancel set the specifications of the report Do JEDE this by utilizing the various buttons on Demo ADULTS 2554 this screen The following is a review of isons stations gt a cd each button s function Rosters Display simulcasts and combos Combos Combos OFF Geography Metro Using Maximi er geography This is the area ofthe Setup window where you will establish 5 the benchmark factors to be used _y t aue BE on the table in other words the Increment 2 CPM amounts to be used of Times gt To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu TAPSCAN and the TAPSCAN design are trademarks and registered marks o
245. phy Metro PERSONS 12 report parameters click on the corresponding button located here in the report s header or click the Edit option on the Windows task bar Maximi er Using Maximi er geography Qualitative Not using adjustments AVERAGE CUME TSL CUME PERSONS PERSONS QH COMP 1 1 2 1 tied 1 FEMALES 12 24 PERSONS 12 24 MALES 12 34 FEMALES 12 34 1 i Zoons co If you have multiple reports open simultaneously you can switch to another display by clicking Window then select another display You also may view them on the same screen at the same time by using the Tiling and Cascading options also located by clicking the Windows option In addition you may copy data to the Windows clipboard by highlighting the data to be copied clicking Edit then Copy To instantly produce a market ranker for the current daypart demo and estimate simply double click on a rank number Printing a Ranking Summary There are multiple graphing charting configurations available For a detailed walk through of these options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print This will bring the Station Print Selection window to screen Station Print Selection Station Roster Stations to Print oK REPEAT Ta KPPP FM KIM fren Cancel KSSS KSSS Print All
246. played Manual Adjustment Wizard For each demographic cell enter the percentage of the population that meets the criteria If you only have one percentage for FEMALES 12 17 the population then click Global to WOMEN 18 24 assign that number to all demographic WOMEN 25 34 cells WOMEN 35 44 WOMEN 45 49 WOMEN 50 54 WOMEN 55 64 The Population Adjustment will reflect what PERCENTAGE of the total population meets the criteria of the adjustment Enter this information in one of two ways YO Enter a global population percentage adjustment YO Enter the population adjustment per individual age gender cell Once the correct percentages are assigned click the Next button You may also use the Back button to go back one screen Entering the Station Adjustment Now you will be brought to a window displaying the station roster along side the individual age gender cells Manual Adjustment Wizard KDDD FM Adjustments are displayed entered for the highlighted station For each demographic cell enter the percentage of the station that 4 FEMALES 12 17 meets the criteria EGG WOMEN 18 24 r WOMEN 25 34 the station then click Global to UE WOMEN 35 44 assign that number to all KVWV AM WOMEN 45 49 If you only have one percentage for demographic cells WOMEN 50 54 WOMEN 55 64 Global lt Back TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 200
247. pter Two Setup amp Utilities TAPSCAN User Manual LJ Setup The Setup portion of TAPSCAN houses essential system configuration settings To access this area click the Setup button on the TAPSCAN toolbar and the Defaults window will appear alternatively you may click Utilities and select Setup Note that this area of TAPSCAN is sectioned in layers or tabs Setup s display will automatically display the Default Settings tab To switch to another tab s display click on the corresponding tab of area of Setup you wish to enter Default Settings This area of Setup is where you will find settings such as Multiple Users and other important options that will determine the way information and options are displayed throughout TAPSCAN U Data Setup This portion of Setup houses all options pertaining to the data defaults and data management U Report Setup This is where you will go to configure the design for all printed reports U Path Settings Enter this area of the system to establish paths to specific data Instant Backgrounds relevant systems SalesSCAN amp Word and to your Inbox Gj Daypart Codes Create daypart codes used in Schedule Goals in ReachMaster You may also set up Custom Daypart Names from this section as well TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 17 SETUP AND UTILITIES Default Settings
248. ption Printing a CPM Rank Table There are multiple graphing charting configurations available For a detailed walk through of these options please refer to Chapter Eleven To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print This will bring the Station Print Selection window to screen Station Print Selection Lx Station Roster Stations to Print Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking number of stations to be printed by clicking Print Top When you are ready to print click OK and the Print Job window will appear indicating your report is being processed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 75 RANKERS LJ Spot Based Table This rank table allows you to setup multiple columns with a specified SPOT level as the benchmark for each then see the resulting reach if aired on the various stations during a specified daypart You control the values and step up increments of the different Spot levels To launch the Spot Based Table do one of the following U Click File New Spot Based Table U From the TAPSCAN Toolbar click Rankers t
249. r Highlight the selection s you wish then click Add The selection will appear in the criteria box You may add an AND or OR relationship with additional criteria Choose the selection you wish then click AND or OR then Add The additional criteria will then appear in the criteria box Notice the Traffic Light on the top right corner of the screen The light will be green as long as your respondent base is large enough The light will change to yellow if your respondent base is low but large enough to continue The light will turn red if your respondent count becomes too low 1 34 and you will not be allowed to continue until you broaden your base Selected Criteria may be deleted by highlighting it in the criteria box then clicking Remove Selected Criteria may also be saved for later use by clicking on Save Load will retrieve previously saved criteria You may search for criteria throughout the entire database by clicking on Search You will be given a listing of all categories classes and punches that contain the search criteria Click OK when you are ready to return to the previous screen and your selections will load for the program you are using Socioeconomic Data Use the Criteria button to determine the listening habits of different groups of people based on their household income level of education number of children and household size when using a 1999 Fall Summary book or later To add criteria select the desired category to
250. r use if you have not previously saved a daypart list After clicking on this button the Daypart List menu will appear Identify the daypart list to be used by either clicking on that list and clicking OK or simply double clicking on that list You will then be returned to the Dayparts tab Save List To activate the Load List option you must first save a dayparts list To do this create the dayparts to be saved by utilizing the Add option Once back at the Setup menu you can save those dayparts by clicking on Save List This will bring to screen the Save Daypart List screen and you will type in a description of these dayparts i e Drive Times Once that label is entered click on OK and you will be brought back to the Setup screen You will now notice the Load List option is now available Delete Clear Remove any one daypart from the selected list by highlighting it and clicking Delete Clear will remove all selected dayparts Once you have made your selections click Next to move to the Goals tab Goals Tab 106 ReachMaster Setup Wizard Feader Sas Oapar Start Goals a PX Use goals for this campaign Available dp codes Selected dp codes Check the Use box if AM you wish to specify HD goals for this mn EVE Select Daypart Codes to be goaled no Specify button Specify your Campaign Goals Cancel lt lt Back Finish Load You can specify detailed goals to guide you
251. ra Qualitative Not using adjustments Station KLLL FM 450 71 43 375 104 17 450 115 38 75 83 33 Click in the fields on the spreadsheet to make changes to a station s order Click on the station tabs at the bottom of the screen to switch stations Click on the Weekly Totals tab to see a weekly breakout of the totals of all the stations orders combined Click on the Station Totals tab to see totals for all of the stations in the schedule The Description tab above the spreadsheet shows a description of the schedule You can click on the Demo button to change the demo for the schedule You can change stations by clicking on the station list box and selecting a new station 134 TAPSCAN User Manual The Header tab allows you to input header information for the station orders Start Date End Date Client Campaign Invoice Control and whether the order is a New Order a Cancellation or a Revision and the Revision The Dates Client and Campaign information will be imported from the ReachMaster schedule Click in any field to make a change The Comments tab is used for inputting comments and a makegood policy for each station When you are finished with the order you can print by clicking the Print button You can also save the order by clicking the Save button Previously saved orders may be accessed by clicking the Open button Top
252. rders for a station that will allow you to create orders for in house use The labeling of some screens will be different from others contingent upon the configuration orientation in which TAPSCAN is being operated i e Agency or Station configuration For example the Broadcast Order s Calendar Report will be labeled as Broadcast Order if you are configured to run as an advertising agency however if you are configured for a radio station this same screen will be labeled Proposal Broadcast Orders reads ReachMaster schedules and converts them into a customized format so that confirmation can be sent to each station and exact day placement of spots can be illustrated NOTE You must first save your schedule in ReachMaster before creating a broadcast order Broadcast orders may be accessed in multiple ways At the ReachMaster Schedule Editing window click File then select Create Broadcast Order In the Scheduler s window click Schedulers then select Broadcast Orders PDD As a separate program click on the Radio Broadcast Orders icon The Broadcast Orders main window will then be displayed adio Broadcast Orders CITYNAME 2 a amp a Print Database Setup AutoPost Dema Market Weeks Dates Book Client Geography Campaign Qualitative Station You will use the Broadcast Order s toolbar to build the Order Radio Proposal as well as to configure setup the modul
253. re column click on the header of that column To select multiple columns drag the cursor over the desired column headers If you want to copy all the information you need not highlight anything Click on View then click Full Screen to remove the header and see more of the data table If you have multiple reports open simultaneously you can switch to another display by clicking Window then select another display You also may view them on the same screen at the same time by using the Tiling and Cascading options also located by clicking the Windows option To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print The Print Job window will appear indicating your report is being processed TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 147 Chapter Seven Composition TAPSCAN User Manual LI Introduction If you want to find the demographic characteristics of a radio station s audience this is where you need to be The Demographic Composition section of TAPSCAN gives you the ability to analyze not only a radio station s audience but also the total population of the market being analyzed Simply put this is where you can find out who listens to what station Click on Composition button and the Composition Selections menu will be brought to screen Composition Selections gt Create a table
254. reated a User Defined Area you can save it by clicking on Save You will need to enter a description of the saved file Also you have the option to make this saved selection the default by clicking on Save as Default If you had loaded a saved schedule made changes and saved again you may replace the previously saved selections by clicking on Replace Existing File Once you have entered your description and chosen the appropriate options click OK To exit without saving your selections click Cancel To load a previously saved User Defined Area click on Load Highlight the desired selection and click OK If you need to review the ZIP codes or counties included in a saved file highlight that file and click on the Info button Once you have made your selection and entered a description click OK to return to the Geographic Selection screen To exit without selecting ZIP Codes click Cancel Maximi er MediaPro Use this option to select qualitative criteria available with the Maximi er MediaPro data Click on the Maximi er button for stations or MediaPro button for agencies and the Respondent System Criteria Selection Menu will appear from which you may select the desired criteria For a walk through of the actual selection of Maximi er MediaPro qualitative data please refer to Chapter 3 Qualitative Adjustments Qualitative Adjustments This option allows you to merge qualitative information with pure radio data Click Qualitative
255. ree or more times Net Effective Reach is expressed in persons rather than as a percentage Net Reach The number of people who are exposed to a message one or more times Net Reach is expressed in persons rather than as a percentage Orbit Commercials that are rotated throughout the different programs and or time periods O T O Stands for one time only This is a spot that runs only once and is usually bought outright or is a makegood for a discrepancy Overnights A service provided by Nielsen that measures Prime Time viewing the day after broadcasting Pass Along Audience Those readers of a publication that did not purchase the publication nor did other members of his her household TAPSCAN User Manual Penetration The degree to which a medium has obtained area coverage Also referred to as the effectiveness of a advertising schedule Percent of Cume The percentage of a station s total unduplicated audience that is reached by a particular schedule Persons Using Radio PUR The percentage of an area s population Persons 12 listening to radio during a specified time period Persons Using Television PUT s The number of people viewing all television stations including network independent public broadcast and cable channels during a given time period This reflects the total amount of people turned to TV in general rather than to a specific program Primary Circulation The number of home subscriptions and ne
256. rint e Typing the rationale in your word processor and including it with the ReachMaster schedule printout What if change a daypart s estimate but then wish to go back to the original number There are three ways in which you may revert a daypart s estimated rating to the original rating TAPSCAN User Manual e Use the Change Daypart option and re select the same daypart e Delete the daypart then re add the daypart click Daypart then select Add a daypart e Turn off the Allow ratings changes option however this will revert all estimated dayparts back to the original ratings Spot Goaling Access this feature in one of the following ways YO At the ReachMaster worksheet click Schedule then select Spot Goaling Method Me Right click select Schedule and select Spot Goaling Method Double click directly in the station s spot field s total line then enter the desired spot level Upon moving the cursor from this field by either pressing Enter or simply arrowing to a different field the Spot Goaling Method window will appear At the Spot Goaling Method window you will establish how the system should assign the spot level Schedule of spots EACH week This option will take the spot level you enter and assign it to each week of the campaign Single Station Goaling To enter a spot goal for a specific station make that entry in the station s Totals line That amount will then be assig
257. rs Display simulcasts and combos a Combos Combos OFF Total Retail Sales A RSP To select an option Click on a button with mouse or Press lt Alt gt underlined letter Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Book Selection To switch to a different survey book click the Book button and make the appropriate selection Selecting the Daypart Focus of NOTE Some reports will default to Daypart Selection Menu Ya the Report Monday Sunday 6A 12M daypart To define the daypart upon which this report will be based click on Daypart This will bring you to the Y Select Standard dayparts by clicking on the days the start time and the end time and then click OK U To select Non Standard dayparts select a start and end day start and end time and then click OK U Choose a favorite daypart by single clicking on it and then OK or simply double click on its label Selecting the Demographic Focus NOTE Some reports are available only for the Persons 12 demo To select the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following wa
258. rs If you are building a multiple week schedule you have the option of utilizing Multi Week Cume Factors If these are turned on the system will take into consideration when calculating the schedule s effectiveness that each week of the campaign will reach different people There is a cap of four weeks Base of Weeks on Broadcast Calendar If you use a broadcast calendar to select your schedule flight dates you may set the system to calculate the number of weeks based on broadcast weeks rather than the actual number of days Thus a schedule from Wednesday to Tuesday will register as 2 weeks rather than one Note that some dayparts may not be available to assign spots in the first and last weeks of the schedule as some of those days are not available for scheduling For example if the first week of the schedule includes Thursday through Sunday a Monday through Wednesday daypart cannot be used for scheduling since Monday Tuesday and Wednesday are not included in the schedule for that week Click in the box to turn this option on or off The Broadcast Calendar Once you click on the Dates Start Date or End Date button the Broadcast Calendar will appear TAPSCAN Broadcast Calendar x 11 12 18 19 25 26 4 5 11 12 Please select the broadcast week you wish to set Designate the starting ending dates by clicking on the day and then clicking OK or by double clicking on that specific date The system will automatica
259. rs may be estimated beyond a specific station s total week cume however they cannot be modified to a number higher than the selected target demographic s total population What is Estimating Basically anytime you manipulate the published rating of a daypart it is considered to be estimating Estimating is only needed in specific situations such as a radio station s change of formats or the growth or decline of a radio program s popularity However in radio analysis this feature is used primarily for sports programming since traditionally this type of programming has the potential to radically change the size and composition of a radio station s regular listening audience NOTE All estimated dayparts are marked as such on the screen and on all printed reports the system places a symbol next to the daypart definition indicating the rating persons number has been changed by the user There is also a notation on the printed report stating what this notation indicates Why is it necessary to include a rationale when I estimate Since estimating is simply a judgment call on the part of the person generating the report and is often considered to be a gray area it is imperative that you include the rationale explaining why you have changed the rating You may do this by e Generating a Cover Sheet detailing the estimating rationale e Using the ReachMaster label fields they appear once you go to p
260. rts Only O Dayparts and Spots Dayparts and Rates Dayparts Spots and Rates Select the stations to clone and the clone option then click OK You will now identify the station s schedule to be copied and where you wish to copy it You also have your choice of what is to be copied Dayparts Only Dayparts and Spots Dayparts and Rates or Dayparts Spots and Rates Once the proper settings have been input click OK Copy Weeks Option If you would like to copy a particular week of a schedule to a different week s of the same or different station s schedule you will access the Copy Weeks feature of ReachMaster located within the Schedule option on the Windows task bar This will bring the Copy Weeks window to screen 112 TAPSCAN User Manual Copy from Week Designate which week of the current schedule the one displayed on the screen upon accessing this option you wish to copy by entering that number in this field Example Week One enter 1 Week Two enter 2 and so forth w Copy Weeks 4 Click the Copy button once you are ready This screen will allow you to copy a specific week to to proceed with copying the week other weeks for one pr more stations All Other Weeks Cancel owes W Enter week numbers separated by commas Copy from week Copy to Designation Input the number of the week s to where the designated week will
261. ry This path should point to the tapwin folder where Tapscan is installed See the E commerce section in Chapter 6 to learn how to setup this feature Daypart Codes This section of setup establishes the dayparts to be used in the Schedule Goals option in ReachMaster TAPSCAN Setup Default Settings Data Setup Report Setup Path Settings Daypart Codes Click Add to add daypart codes When editing use the TAB key to move from cell to cell as you edit your codes and names MD PM EVE DV ROT SA AM Morming Drive Add brings up the Daypart Midday Selection window Then enter a Afternoon Drive d d Evening code and a name Overnight _2 e Rotators Sat Morning assign one of these codes to This is your default list of Daypart Codes Click the Assign button to Assign brings up the Custom Daypart Name window You do not have to assign dayparts to use the Schedule a specific station and daypart Assign Goals option in ReachMaster m Configure your system here then click DK TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 23 SETUP AND UTILITIES LN Utilities The Utilities portion of TAPSCAN houses other important system settings including some of the same options available at the Setup window To access this area of the system click the Utilities option listed directly on
262. s Selecting the Base Demo The Base Demo will determine the age cell range upon which the Composition Commander report will focus This is where you will set the universe to be analyzed To change the current base demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells by clicking on each Click OK when the selection is complete TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 153 COMPOSITION Selecting the Rank Demo Click on this button to select the demographic on which the rank table will be sorted This is not same as the Base Demo This simply allows you to have more control over the placement of the stations on the report Defining the Age Cell Breakout per Column The bottom area of the setup window is where you will define the age cell breakout for each column of the report Add TEENS 12 17 ADULTS 18 24 Load List ADULTS 25 34 ADULTS 35 44 Save List ADULTS 45 49 ADULTS 25 49 Delete ADULTS 50 54 ADULTS 55 Clear Lets you to select demos for your columns Load List Where you may load a previously saved demo list Allows you to save multiple demo lists for later use Default Allows you to save the current age cell settings as your default for future Composition Commander runs Load Where you will go to load a previously save
263. s contents into TAPSCAN THIS OPTION WILL NOT ERASE ANY FILES CONTAINED ON AN EXTERNAL DISK disk contained within the A or B drive If you wish for the TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 25 SETUP AND UTILITIES compressed file to be stored use the Store Data option activated on this screen Establishing a Store Data directory is highly recommended for TapConnect clients Once you are ready to download the files s click Download The survey s will then be copied into your data subdirectory Repeat this procedure for all the books and or markets that you desire to install Note Use the TapMedia button when you want to download new surveys from the TapMedia Web site After downloading click the Refresh button to list the new surveys Create Average This is where you can create an averaged book Same as selecting the Create Average option within Setup Data Defaults Click this button and the Create Average window will then be displayed Create Average Maker TYNAN Selecting the Books to Average You may average up to four books Make your book selection in Available Books Books to Average Max 4 WINTER TSSEAREITFON one of the following ways FALL 1996 ARBITRON 7 SA SUMMER 1996 ARBITRON 2 FALL 1995 ARBITRON U If the books you wish to average are listed in a contiguous SPRING 1394 ARBITRON p order drag the
264. s report and wish to retrieve this configuration once at the Setup menu click Load and select that configuration To save the current settings as what the system defaults to upon entering Composition Commander click Default once the desired configuration is obtained If you are using multiple markets you may click the Market button to change to a different market Survey Selection To switch to a different survey book click the Book button and make the appropriate selection 152 TAPSCAN User Manual Selecting the Daypart Focus of the Report To define the daypart upon which this report will be based click on Daypart This will bring you to the Daypart Selection Menu YE Select Standard dayparts by clicking on the days the start time and the end time and then click OK To select Non Standard dayparts select a start and end day start and end time and then click OK YE Choose a favorite daypart by either single clicking on it and then clicking OK or you may simply double click on its label Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove
265. s where you may specific a specific number of stations to print upon running the batch Trender The system will default to All Stations To keep this setting you need not click this button To specify a top number click this button then enter in the number of stations to print Book Selection Here you will select the different books to trend against the Base Book After you click Books the system will display the different books available for trending Click on each book to use from the Available Books list pressing Add after each selection you may also double click on each selection After your selection is complete click OK After all settings have been established click OK and you will be taken back to the Batch Trenders setup window The title box will keep count of how many Trender reports are contained within the current batch Trender Batch Trenders 1 Reports in Batch You must enter a description to save the batch Selected Sweeps Daypat Demo Stations CITYNAME FA98 5P98 w198 ARB M SU 64 12M ADULTS 25 54 All Simulcasts Combos OFF You will see that Trender run is now listed in the mid portion of this window The Market Survey Daypart and Demo fields will be displayed on the window however by using the scroll bar located at the bottom of the window you can review the other settings of the Trender Add Line Use the scroll bar at the bottom to Delete
266. s you desire however you must enter the parameters of each of those rankers individually Start by first deciding whether or not you wish to use the use the Use Most Recent Book option What is the Used Most Recent Book Option Since Batch Rankers may be stored for long periods of time and since books are released at various times of the year assigning a specific book to a batch ranker configuration may render the ranker obsolete upon the release of another book Turning this option on ensures that the latest most recent survey loaded onto your PC network will be used on the report If a specific book is desired for a report make sure this option s box is not checked prior to adding the ranker to the configuration 92 TAPSCAN User Manual Activate the Used Most Recent Book option by placing a check in the box to the left of this options label If you wish to assign a different book you will do this at the Ranker Setup window next section Next click the Add Line button and you will be taken to the Ranker Setup window Ranker Setup CITYNAME ER Book FALL 1998 ARBITRON RESPONDENT GRA Stations pi Stations Rosters Display simulcasts and combos Combos Combos OFF Qualitative Not using adjustments Eitte Al Stations Estimates AVERAGE PERSONS a AVERAGE RATING AVERAGE SHARE CUME PERSONS CUME RATING WEEKLY TSL in OH hd gt To select an option Click on a button with mouse or Press lt Alt gt
267. saved Click OK to return to the goaling grid OK When you are satisfied with your goals click OK to return to the ReachMaster Setup Wizard Goals tab Cancel To exit the Schedule Goals screen and ignore any changes click Cancel to return to the ReachMaster Setup Wizard Goals Tab NOTE The goals option will not be available at the Schedule Worksheet if you did not specify to Use Goals in the ReachMaster Setup Wizard Once you have defined your goals click Next to move to the Estimates tab TAPSCAN User Manual Estimates Tab ReachMaster Setup Wizard Start Header Stations Dayparts Goals Estimates Finish Layout E stimates AVERAGE RATING 2 CUME RATING SPOTS Pi Select the estimates PAIE you wish to see on REACH Meere FREQUENCY default custom GAPS report CPP This area of the ReachMaster Setup Wizard reflects how the scheduling worksheet will be configured i e what estimates will be displayed and in what order Layout To hand pick the estimates for the schedule worksheet click the Layout button This will bring the TAPSCAN Estimate Selection for ReachMaster window to screen TAPSCAN Estimate Selection for ReachMaster Available Estimates AVERAGE PERSONS Include AVERAGE RATING CUME RATING SPOTS RATE COST Reach Frequency AP s CPP AVG COMPOSITION of 12 CUME COMPOSITION of 12 CUME COMPOSITION
268. scription for the currently defined geographic area urvey Area Total Survey Area DMA Survey Area Number of respondents in the METRO Survey Area 1 311 User Defined Area Number of respondents in the TOTAL Survey Area 2 898 Available Counties Selected Counties as B DEE Load Save 49 COUNTY 10 Wear ZIP Codes Please select or define the area s you wish Click OK when done You may select from four survey areas by clicking on the appropriate label in the Available Survey Areas box in the upper left corner of the window Metro TSA DMA or User Defined Area To create a User Defined area based on counties select the Available Counties several ways 1 Double click on a county 2 Click once on a county and then click Add 3 Click and drag the mouse to highlight consecutive counties then click Add 4 Press and hold the Ctrl key then click on counties in the list to highlight them then click Add To remove a county from the Selected Counties list highlight that county and click Delete To remove all selected counties click Clear After you have selected the survey area you will need to enter a description Click on the Custom Description field and type in your description 50 TAPSCAN User Manual After you have created a User Defined Area you can save it by clicking on Save You will need to enter a description of the saved file Also you have the option to make this saved select
269. select up to 20 demos for your analysis You can establish a list of demos several ways 0 da You may add demos individually by clicking on Add This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways gt Click on the desired gender start age end age and then click OK gt Double click on a demo in the list of demos in the Favorite Demos window gt Once you have defined all your demos you may save them for future retrieval by clicking on Save List This will bring up the Save Demo List screen at which you will type in a description of the list of demos and then click OK You will then be brought back to the Setup screen If you have previously saved a demo list you can retrieve that list by clicking on Load List This prompt will not be available if you have not previously saved a daypart list After clicking on this button the Demo List menu will appear Select the demo list to be used by either clicking on that list and clicking on the list and clicking OK or simply double clicking on that list You will then be taken back to the Setup screen gt To remove a selected daypart from the list highlight the daypart and click Delete To remove all the selected dayparts click Clear gt When you select dayparts individually or by loading a saved list the first demo in the list will be applied to all
270. senseenaees 175 COMDOS senesced et A aa esd ei eel oe ee 175 Base Book Selec A En ern I carte decadas 176 rari TO pecs eco E ch cas ac ao too PS do aw a eg e ep e 176 BOOK Selectos o ei niet tt iio 176 Printing Running a Batch Trad cia 176 Saving a Batch Trender Configuration iii 177 Retrieving a Batch Trender Configuration ccceccescessessseeseeeseeseeeseeeecesecesecsecnaecaaecaeecaecaaecseecaeeseresreneenseeaees 177 Chapter Ten Retail Spending Power ET Introducir A tata 181 158 RS SUM A FE ee see 182 Establishing the Parameters of the Report ccccecccescsesecsseeseeeseeeeeeseeeseeeeeeseceeeenseceseceaeceaeceaecseecaeesesesaeeeeeeaeeaees 182 Market Selection ii ees edna Leas 182 Book Selectiva A een ee 182 Selecting the Daypart Focus of the Report cccccescesseesseeseessceseeeseeseeeeeceeensecsecaecnaecaaecseenaecsaecsaecneeeneeentenes 182 Selecting the Demographic Focus csccscssesssorssossensesnsesssesseensesssensessseessessecsosssoesescestseescesnesensenssenssenseess 182 Stations Selection cia A ii se 183 Configuring the Station Rostiiii cones cdhceasdacs coniwecsoeccedacecdusessdedaced a evevacessaveccvestoecedgiacevbedvevaceiaees 183 Eon aln TA ENEE A TE HEERES T AAA ada wade SNS 183 Selecting the RSP DTi 710 p A E E E EA E EE EES 183 EI RSP Displayen een e ee eR e 184 EI RSP REDONS nieee naea A ads 185 Station Level Reports adn A E T 185 RSP Category Profile Report for the Selected Station
271. several categories listed consecutively drag the cursor over the labels and then click OK U To select several categories not listed consecutively hold down the Ctrl key and single click on each category and then click OK TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 185 RETAIL SPENDING POWER RSP Target Demographic Profile Report for Selected Station This report will allow you to analyze the selected station s spending power for several key target demographics Click on this report then click Print The system will then prompt you to type the client s name Input that name click OK and the system will automatically generate your report RSP Bonus Spending Power Report Pie for the Selected Station This report is the only report that you must have a demographic target other than Persons 12 selected This very powerful report allows you to demonstrate how much money people outside of a targeted demographic will spend in a selected retail service category RSP Rank Report This is the only Retail Spending Power report that will allow you to compare different station s spending power for a specific targeted category In addition each station s cume persons and rating will print for the selected daypart and demographic target RSP Age Profile Report for the Selected Station This report will allow you to analyze the selected station s sp
272. ssenseesseesesseesoeeseecnssonssonsenteneesossensessssesseseetsaetseess 86 Stations Selections ia ii ivy 86 Combos A AA AAA AAA Ma ae Aiea 86 Configuring the Station Roster EA E E E 86 Gesgraphy cscs tows T E vest leah ESE e el EEEN 86 Maximiter Medid ria a nee devas e eE RAA 86 The Exclusive Cumes Display iii urn Rune RR da EL nennen 87 Profiling a Station s AU e e eee leed de do al 87 Printing an Exclusive Cume Ranket c ccccsccssssessssseeecesecneconscosvensvsnsesusesscensesusssuessesseeusesnsesessecnsesnseenssenesseess 88 EG MultisMarket Ranker te em a ee Ht AE 89 Establishing the Report Parammeters ccccssccsseesseesseesceeeeesecesecnsecseesecseceaecnaecaaecaaecseeeaeeeaeeeeesensenaeceaecaeceeeaeeenes 89 Stati Omi A E ETE adel cscs ites sh tthe less RE ct hake Sassi eis std oss eg Mase 89 Selecting D ypart an las boi a 89 Selecting a Demo e e rn no ed 89 Selecting the Estimates ias 90 O 90 The TAPSCAN Ranker Display A A a A AAR 90 Printing a TAPSCAN Rakata 91 LI s Batch Rankers ie cee e do da do EE EA 92 Creating a Batch Ranker sun fs he a eed teta ls e Do Dese lt ALG ll es de DO ero 92 Market Selecionar da do e O o dl o de 93 SU e e i ai 93 Selecting the Daypart Focus of the Report cccccseessesssesseeeeceseeeceeecesecsecsaecsaeceaecaeecaeeeaeeseecaesenseneeneeseeeaees 93 Selecting the Demographic Focus soree a a a a a Te A A EO A E E 93 Stations Selec Hoi esnia A cotos crias echa 93 Contigurine t
273. stations will be added to the selected list Hold the Ctrl button down and click on individual stations to be included Click Add and all the highlighted stations will be added to the selected list e Click Select All to choose all stations in the Available box e When using Respondent data click In the Book to select all Station Selection 294 Available stations 294 Selected stations Station KYW WAAF FM WABC WADB WADO WADS WAEB FM WARX FM WALK WALK FM WALL WAMC FM WAMK FM WAQY FM y WAQY FM Clear e In The Book 2 TER omens sum Add 4 ES Hoa Ctrl while clickihg Stations to select multiple stations Available Stations Box Selected Stations Box rated stations Reflects what stations are Reflects which stations have been e To remove a station from the Selected box highlight the station available for selection selected for inclusion on the report and click Delete Click the OK button and you will be taken back to the Setup screen Station Selection Box To select the station for single station profile reports click the Station bar and a drop down list of stations will be brought to screen Locate and click on the station that will be the focus of the report WAAS FM KDDD FM KFFF FM KGGG FM KJJJ WNNN KKKK FM Configuring the Station Roster This is where you will select how the station list on this ranker is displayed C
274. system will not change them as you manipulate the other two For example if you lock the GRP goals and then change CPP goals the system will change the Cost figures to match and leave the GRP goals alone Conversely if you change the Cost goals the system will re calculate the CPP goals to match If you wish to disable the locks completely click the Clear Lock button View You can toggle the screen display between the listing of all dayparts by week All Dayparts and a weekly total screen at which you can set a week on hiatus Totals Hiatus To select a week for hiatus highlight that week and then click the ON HIATUS button The goals for that week will be blanked out Note however the system will retain the goals you had for that week if you wish to take if off hiatus To take a week off hiatus highlight that week and click the OFF HIATUS button All the goals you had entered for that week will now be displayed Load To load a previously saved schedule goal scheme click on the Load button All the goaling schemes you have saved will be listed Click on the description of the schedule goaling scheme you want and click OK or you can simply double click on the description Save To save the current schedule goaling scheme click Save If you have not entered a description you will be prompted to do so and then you will have to click Save again Once the goaling scheme has been saved you will see the message This goaling scheme has been
275. t The campaign totals will now reflect the revised schedule s achievement Toggle Stations in or out by checking the box next to the station Billboarding Billboarding is the capability to increase or decrease the Average Rating by giving credit for promotional and news sponsorship spots Billboards may be used in ReachMaster by clicking in the Billboard field next to the Daypart s column afterwards input the desired adjustment One hundred 100 is the full rating value 0 will increase the rating by 70 percent 80 will yield an average rating decreased by 20 percent NOTE Billboarding only affects the average rating whether increase or decrease cume rating will not be altered Proper billboarding can be accomplished two ways TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 113 SCHEDULERS YO The rating value can be increased with no increase in the spot level Spot level will only reflect those advertisements paid by the client Example The advertiser is paying for three 60 second spots during Morning Drive However in addition to the three paid spots opening and closing news sponsorships will be included For this example the spot level will stay at three but the billboard value will be increased YO The rating value can be decreased and all promotional announcements mentions and or news sponsorships ar
276. t ALL the goals you have entered You will be asked to confirm before the system removes the information Copy Weeks This option lets you copy the goals from one week to one or more other weeks in the campaign You can the goals from one or several dayparts at once Once you have set up the goals you want copied click the Copy weeks button The Copy Weeks window will come up Type in the number of the week AREA Er that has the information to be Type in the number ae aa one ma da i Copy from of the weeks to ewes which the goals are rel m Copy Weeks Dayparts aa in the FE If you want the goals to eek s field be copied to all wecks 2 click the All Other Weeks button To select the Dayparts from which the goals are to be copied highlight just one daypart or to select multiple dayparts TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC O 2001 Arbitron Inc Used under license 107 SCHEDULERS 108 1 To select consecutively listed dayparts hold down the mouse button and drag the mouse over all the desired dayparts 2 To select non consecutively listed dayparts hold down the Ctrl key and click on each daypart 3 To select all the dayparts click the Select All button Once you have selected the weeks and dayparts to be copied click the Copy button Lock Goal Once you have set your GRP CPP or Cost goals you can lock one of them so the
277. t trender Multiple Mutli trend trenders batched processed and stored Trender Selection 4 Create a table with trends for multiple dayparts for a selected station F Create a table with trends for all stations for Multi Trend a selected daypart 5 Batch Trending for all stations Batch Trending with a selected daypart Cancel Don t select a Trender lt The following is a walk through of each different Trender Please keep in mind Average Books CANNOT be trended TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 167 TRENDERS L3 TAPTrend TAPTrend allows you to analyze one station s performance in multiple dayparts using multiple estimates You may trend a maximum of 5 books and show index to a base book or percent change from book to book There is also an hourly trend option TAPTrend may be accessed the following three ways U Click on File New Trenders then select TAPTrend U Click on Trenders on the toolbar then select TAPTrend U Click on Trenders on the Master Menu then click TAPTrend The TAPTrend Setup Window will appear TAPTrend Setup Mera Pe After you have obtained the Dene ES desired configuration you may uu take a snapshot of that setup and save it as the system s defa
278. tative Adjustments Qualitative Adjustments This option allows you to merge qualitative information with pure radio data Click Qualitative and you will be prompted to select the type of adjustment you wish to use Click the QualiTAP button if you wish to use qualitative factors from QualiTAP Click Manual if you wish to incorporate manually created qualitative adjustments in the report O ie you are currently using qualitative adjustments you may disable them by clicking Turn off Select the type of adjustment to use and the Qualitative Definition Menu will appear listing all previously created qualitative adjustments Highlight the adjustment you wish to use and click OK For a walk through of creating an adjustment please refer to Chapter Three Qualitative Adjustments Estimates You can select which estimates will be displayed on this ranker with this option After selecting Estimates the 74PSCAN Estimate Selection menu will be displayed To accept the default estimate selection simply press OK To re select the estimate selection click on Clear You may now select the estimates by highlighting them in the Available box and clicking on Add or Insert Remove individual estimates from the Selected list with the Delete button 66 TAPSCAN User Manual When your selection is complete select OK and you will be taken back to the Ranker Setup screen Selecting the Demographic Focus You can
279. th percentages and persons Keep in mind that the printed report will reflect the same configuration as the displayed table To change the display click the View option on the Windows task bar This will bring the following choices to screen M Street Data Table Full Screen Display Persons v Display Percentage Display Both Now you may toggle to a different display by clicking on the choice you desire A check to the left of the option notes the selection is active The Composition Commander table defaults to Average Persons being the benchmark estimate You may change to Cume Persons is so desired by clicking on the Edit option then clicking on Cume Persons To switch back to Average simply go back into the Edit menu and click on Average Persons Printing a Composition Commander Report To print this report click the Print button on the TAPSCAN Tool Bar or click File and select Print This will bring the Station Print Selection window to screen Station Print Selection Station Roster Stations to Print DK PEREN vo 4 Cancel Add KHHH FM Click on stations to include then click on Add Here you will identify those stations to be included on the printed report The system will default to all stations being selected To change this click Clear then select the stations to be included Notice also that you have the option to identify a specified ranking number of stations to
280. the Schedule single markets only You may select stations for your schedule in a variety of ways 1 Click on the Select button and choose your stations from a roster of all stations in the market 2 Click on Default to use stations which have previously been established as your default 3 Click on the Top button this will allows you to select the top number of stations in the market based on a specific daypart and demo If this option is selected the Top Stations Select menu will be displayed where you will designate the specified top number to use Once you have made your selections click Next to move to the Dayparts tab OES Button Optimum Effective Scheduling What is an OES Schedule Optimum Effective Scheduling referred to as OES embraces the concept that a schedule obtaining a higher frequency yields greater or optimal results TAPSCAN makes creating an OES schedule easy since you only have to set one parameter the station s selection The average weekly frequency of an OES schedule will be around 4 2 The effective reach will be slightly more than half of your cume and about two thirds of your total reach The Monday Sunday 6am 12m daypart will automatically be assigned to an OES schedule You may modify this daypart if needed however you must use a daypart or a combination of dayparts which cover at least the Monday Friday 6am 7pm daypart To quickly generate an OES schedule click this button and the Optimum Effective
281. the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Base Book Selection The Base Book is the benchmark of the report since it is to this survey other books will be compared The current book selected will be the default for the Base Book selection If you want to change this click on this button and make the appropriate change Book Selection Here you select the different books to trend against the Base Book After you click Books the system will display the different books available for trending Click on each book to use pressing Add after each selection You may also double click on each selection After your selection is complete click OK The Multi Trend Display Click on OK when your setup is complete and the Multi Trend rank screen will appear Multi Trend Table Display A CITYNAME Trender M SU 6A 12M _ o x Market CITYNAME Demo ADULTS 25 54 Estimate AVERAGE PERSONS Day
282. the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 61 RANKERS LJ Ranking Summaries The Ranking Summary is an excellent place to start if you want to quickly uncover a specific station s rank within particular dayparts and demographics This program allows you to select both a target demographic and specific dayparts The system will scan all demo combinations contained within that target demo and will tell you where your station or the specified station ranks in each different demo combination for each different daypart selected Enter Ranking Summaries in one of the following three ways we Click File New Ranking Summaries Click on Rankers from the toolbar then select Ranking Summaries M From the Master Menu click Rankers then select Ranking Summaries The Ranking Summaries Setup menu will then appear where you will set the parameters of the report Market CITYNAME Book FALL 1998 ARBITRON RESPONDENT Cancel Daypart M SU 64 12M Ge hy Metro The Ranker Setup is where you Eea Pi Maximiger Using Maximi er geography will set the specifications of your EEE ranker Do this by utilizing the E Combos Of WwABKFM Y various buttons on this screen I pp combos On LE The following is a review of each button s function Scan ll Demos O Age Range
283. these to be similar to a Rolodex a quick way to view the area indicated by the tab s label Click on any of the tabs to bring that particular tab s display Description Tab Shows the basic schedule information There is also a station list box that allows you to pick the station to schedule This is the default display Dayparts Tab This tab lets you retrieve a saved daypart list and analyze each station s performance in each individual daypart You must have previously saved a daypart list in order to utilize this option accomplished at the ReachMaster Setup menu Upon clicking on this button initially the daypart box will appear empty Click View on the Windows Tool Bar then select Load Daypart List Click on the daypart list you wish to view the system will process the data and the information will then display on screen This information is station specific Use the tabs on the bottom of the worksheet to toggle from station to station Hourly Tab Here you can view each station s hourly performance for Monday Friday Saturday or Sunday Click on this tab and the hourly box will initially appear without any data listed Click the View button located on the Windows Tool Bar The system will default to the Monday Friday hours indicated by the check mark beside that label To see these hours click on Show Hourly To change to a different hourly display click View and click on the desired day TAPSCAN and the TAPSCAN design are
284. this field and type in the buyer s name Original Order click on this button to select the Broadcast Order upon which the post will be based Stations click on each station you want to include in the post Delete Station if you want to remove a station highlight that station and click Delete Clear All Stations if you want to remove all the selected stations click this button You must re select at least one station after clearing Invoice P O Job you may optionally enter multiple invoice numbers purchase order numbers and job numbers for each station TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 143 SCHEDULERS Seat Setup BCITYMAME Data Selection Tab JSPs U Post Book click this button and the Book Selection window appears Choose the book upon which the post will be based Demo s this button brings up the Demo Selection You may choose several demos for your post Delete to remove a selected demo highlight that demo and click this button Dates Start Date End Date you need to assign specific dates for the post Dates will bring up the Broadcast Calendar for both start and end dates or you can select the start and end dates separately by clicking on the appropriate button You can open a previously saved post by clicking on Open Post This will bring up a list of all your sa
285. ting Value Increment Step up Amount and Number of Times u usnsessensesseesensneneesenn nn 72 The CPP Rank Table ini ai hola eke iid ie 72 Printing a CPP Rank Table iii 72 LZ Cost Per Thousand CPM Based Table c cccccssssssssssscscscscscscscscsesesssssavsvavasscsesesesavavavavscscsssssssssceceeseeececseacacss 73 Establishing the Parameters of the Represa 73 Market elEco 73 Survey Selec ida 73 Selecting the Daypart Focus of the Report ccccccscccssesssesseeesceseeseeeeeceeeeseensecaecaecnaecaaecaeeaecaaecaeeseeeeeseseresetens 73 Selecting the Demographic FOCUS ds 74 Stations Select ii A hs Gael eh BS escheat 74 Configuring the Station Roster addict 74 COmD OS s fees EN A a a sa 74 ESTA ra o h AA TE e Ls 74 Maxami er MediaPro x ciae dai 74 CPM Starting Value Increment Step up amount and Number of Times u ensensensenseesensnennenennnn 75 Ihe CPM Rank Table A lisis 75 Printing amp CPM Rank Tablero iaa 75 ED Spot Based Tables 2 cist ok tire a as ee ee ee Es on 76 Establishing the Parameters of the Report cccccccescesseesseeseeesteseeeeceseeeeesecesecnsecesecaecnaecaeecaeecaeesrensenseenaeenseenaes 76 Market Selection 2 2 rennen E os isla ste atch EA cacads caves A ASE IAS 76 Survey elEco os eee 76 Selecting the Daypart Foctis of the Report a 76 Selecting the Demographic FOCUS arinn ciiin ni sien E do 77 Stations Selections a Lee te Enke ei stakes at tS 77 Configuring the Statio
286. tive criteria available with the Maximi er MediaPro data Click on the Maximi er button for stations or MediaPro button for agencies and the Respondent System Criteria Selection Menu will appear 38 TAPSCAN User Manual ABILENE FALL 1999 ARBITRON Criteria Definition Respondents 404 Metro Survey Area Category Level of Education Number of Children in Household Household Size Reported Language Preference Banking amp Financial Beer Cable Viewer Profile Department Stores Furniture Grocery Convenience Stores Less Than 25 000 Hardware Home Improvement Garden 25 000 49 999 Health Care 50 000 75 999 Newspaper Reader Profile 75 000 Radio Listener Profile Residence Status Restaurants OK Cancel e iced Save Geo Search Specify the geography to be used in your scan by clicking on the Geography button The system will bring up the Geographic Selection screen that lists standard areas Metro TSA DMA and available counties Click on the ZIP Codes button if you wish to use ZIP Codes Click on the area you wish to use then click OK Socioeconomic data is included with all Respondent data books Summer 99 or later If the market is not rated by Scarborough or Retail Direct the qualitative diary data can be selected Click on the desired Classification and its Categories will appear Click on the desired Category and its available selections punches will appea
287. to the Schedule Editing screen I Use MultiWeek Cume Factor Load Cancel Bac g ex Finish Exit ReachMaster at Click the Next button after you have any time by clicking entered all the appropriate information for on the Cancel button each tab You will advance to the next tab 100 TAPSCAN User Manual Client Campaign Name Schedule Duration Setting the Flight Dates of the Schedule This portion of the window allows you to specify the length of the schedule and employ the Multi Week Cume Factors If you set specific schedule dates ReachMaster will load active rate cards from GridONE There are various ways in which you may set the number of weeks of the schedule To base the number of weeks on the broadcast calendar click this button Read explanation below for details on this option If you do not need to input specific start and end dates enter the number of weeks manually by placing the cursor in this field and entering that number To input exact beginning and A _ Dates Weeks Base the number of weeks for this ending dates click the Dates schedule on the Broadcast Calendar button or the Start and End Start Date 3 1 1999 Note First and last week editing may buttons This will bring the EL be restricted in unavailable dayparts Broadcast Calendar to screen 3 28 1999 Schedule Duration E see below Use Multi Week Cume Factors Mutli Week Cume Facto
288. tton and you will be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Combo Page Name You may perform combo maintenance with the Add Delete Name and Clear buttons as well After your selection is complete select OK to be taken back to the Setup screen Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data Maximi er MediaPro Select the Maximi er for stations or MediaPro for agencies button to select qualitative criteria available with the Maximi er MediaPro data For a walk through of selecting Maximi er MediaPro data please refer to Chapter Three Qualitative Adjustments TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 77 RANKERS Spot
289. turned on off at any place throughout the system where there is a Combos button or selection Click on Combos and the Setup Combos window appears Use Don t Use Combo Options Click on Use Combos for this Run to include them in your analysis Click on Don t Use Combos for Run to turn them Combos Pages Window This area of Combos Setup displays information about each combo page The column represents the number of the combo page as recognized by TAPSCAN The Combo Page Name displays the name of the combo page You may customize the name of a combo page by clicking the Name Page button The Count column displays how many different combo combinations are included on the corresponding combo page off 20 TAPSCAN User Manual Setup Combos Clone Page Button Use Combos for his Run Dont Use Combos fortis ran Cancel This option lets you copy or clone a csahu Pages combo page Highlight the combo page to be 2 A Xou wili ten Simulcast 2 be prompted to enter the page number where Combo Page 2 the newly cloned combo page will reside f Combo Page 3 j Combo Page 4 Input that number and click the OK button 5 Combo Page 5 0 0 0 a X Default Page Highlight the combo page you want to be oler ron ston SILO St Add combo the default when combo pages are turned oy KDDD IM KDDD FM on then place an X in the Default Page Delete combo field
290. ult by e Ea z CEsimaes clicking this button Combos ON Edit Combos Add Daypart Base Book FALL 1998 ARBITRON Base Book vs Books Books The base book will be the benchmark lt for the report upon which all other books will be compared The Books A field displays all those books that will be compared to the Base book Click on a Button to Set an Option lick OK when ready This is the area of the setup window where you will designate which daypart the report will analyzed and where you will configure the format in which the data will be displayed Establishing the Parameters of the Report For detailed instructions on these options refer to Chapter Four Common Options Market Selection If you are using multiple markets you may click the Market button to change to a different market Selecting the Demographic Focus To select the current demo setting click on Demo This takes you to the Demo Selection Menu Here you will select the gender and the beginning and ending age cells of the demographic target Do this in one of the following ways Click on the desired gender start age end age and then click OK A Double click on a demo in the list of demos in the Favorite Demos window Geography Click Geography to change to a different survey area Metro TSA DMA or a User Defined area with Maximi er MediaPro data 168 TAPSCAN User
291. umber and percentage of exclusive listeners Exclusive Cumes Table Display A Exclusive Cumes Market CITYNAME Demo ADULTS 2554 FALL 1998 ARBITRON RESPONDENT Daypart msu sanm The system will default to the data ranked Geography Metro Population 432 100 666 upon Exclusive Cume Persons To change Rank Exclusive Cume Persons I Pespondents 668 this sort click the Rank button You may Profile Display Cume Demographic Report also change the other parameters of the Ma miger_ Using Masimifer geography report by clicking the corresponding button within the header of the display or by EXCLUSIVE EXCLUSIVE CUME CUME ZAUD amp om STATION NAMES RATING PERSONS RATING EXCLUSIVE clicking the Edit option on the Windows SWAK WFM 100 400 menu bar then making the appropriate 21 76 700 selection 87 600 80 000 51 000 80 600 49 700 To copy information directly from the displayed report to the Windows Clipboard drag the cursor over the data to be copied As you do this the system will highlight the identified information After all needed information has been highlighted click the Edit button located on the Windows Toolbar and select Copy The information will then be copied immediately to the Clipboard and may now be placed in another document If you have multiple modules open don t forget that the cascading and tiling options are available by clicking on t
292. urly A Qualitative This is the body of the worksheet It is here that you will input edit the specific schedule details Simply 0 00 y 0 0 0 0 click on the Spot and Rate columns and input the appropriate spot level rate for that particular daypart station Move from field to field by clicking on a different field or by pressing the Arrow keys 0 00 0 00 There will be no spots assigned unless you invoked OES scheduling There will be no rates assigned unless you defined daypart names with rates in Utilities or have GridONE with an active rate card Note the various worksheets of the lower section are represented by tabs located at the bottom of the window the tabs are provided for each station and the market s totals When completing a multi market schedule an additional worksheet is provided to display the multi market totals MM Totals Click on a specific tab to change to that display Windows Task Bar Menu Options Use the File option to perform various file functions New gt Open Close This is where you will save the currently displayed dayparts so Save As OR Create a new Broadcast Order from your schedule You must Print save your schedule first Print Setup Traata Bioacdeaet Order If you imported your rates from GridONE and an updated rate Refresh Rates from GridONE card has become available since creating your schedule click Export
293. utton will open the Present IT Setup These buttons will take to the next or previous tab windows window where you may change any of the aesthetic values of the presentation The Setup Button Click this button and the Present IT Setup window will appear 194 TAPSCAN User Manual Present if Setup This screen displays a field for each tab page of the presentation To change any tab name highlight the field to edit pirado Benefits then type in the name change there is a maximum of 20 Station Benefits characters i Market Info i Client Goals Default Font for Present IT Text MATES You may also change the font and character size in which the tab lee 12 gt name will be displayed Do this by clicking on the ARROW keys T Bold f Italics in the Font and Font Size fields You also may display the tab title in bold and or italics by my marking the box to the left of each of these notations 8 Radio Station configuration C Agency configuration Presentation Configuration Make sure the correct configuration setting is marked This will control how some of the text is displayed Cover Sheet Tab The information inserted on this area of Present IT will comprise the first page of the Presentation Once printed the Cover Sheet will look similar to this Schmoe s Used Cars Spring Sale Client name and Campaign My mance reaches c
294. uttons to configure the report s layout to your Hoa Ctrl and Click on estimates to include then click Add or Double click estimates chosen for inclusion on the rep This box reflects those estimates that have been ort To accept the default estimate selection simply press OK To re select the estimate selection click on Clear This will move all selected estimates back to the Available box You are now ready to select the estimates you wish to use on the report Estimates may be selected in multiple ways Se Se Se Se A Available box then click the In 4B Delete button This will move Note the TAPSCAN Ranker and Batch Rankers have an extra field on the estimate selection menu to select the estimate by which the report will be ranked Click on the Ranked By field and a drop down list of Double click on the estimate You will then see it move from the Available box to the Include box Click once on the estimate then click Add Click and drag the mouse to highlight consecutive estimates then click Add Press and hold the Ctrl key click on all estimates to be included then click Add If you want to insert an estimate in front of a previously selected estimate click on the estimate in the Include box where you wish to place the new estimate highlight the estimate to insert from the sert button To remove a previously selected estimate from the Include box hi
295. v 46 Cick on the desired Gender Start Age and End Age Click OK when done TAPSCAN User Manual Here you will select the gender and the beginning and ending age cells of the demographic target The twenty one age break can be used in Rankers Schedulers and Composition when the multi market is not selected You may select a demo two ways Click on the desired gender start age end age and then click OK en Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations you want included on multiple station reports The system will default to all stations being included If you wish to keep this selection you do not need to make any changes However to select specific stations to be included click on the Stations button and the Station Selection window will appear Making the Station Selection You will first need to move all pre selected stations from the Selected box to the Available box Do this by clicking the Clear button Now make your station selection by doing one of the following e Double click on each station in the Available Stations box to be included in the ranker e Highlight each station to be used by clicking on the station an once and then click Add e Drag the mouse cursor over a range of available stations This will highlight all of the included stations Click Add and all highlighted
296. vailability A specific period of unsold air time that is available for sale to an advertiser Average Issue Readership A newspaper s average amount of readers for one issue both primary and pass along Average Quarter Hour Persons The average number of people who listen to a station for at least five minutes during a quarter hour Average Rating The percentage of a particular demographic population that tune in to a specific station during any quarter hour of a defined daypart for at least five minutes The Average Persons expressed as a percentage of the demographic population Average Share The percentage of all people listening to radio during any given quarter hour of a specified daypart who are listening to a particular station Barter An agreement between a station and advertiser where goods and or services are exchanged for airtime rather than cash Billboarding The capability to increase or decrease the Average Rating by giving credit for promotional and news sponsorship spots Bonus Spot An additional radio or television commercial given to an advertiser at no cost Cable TV Penetration The percentage of a specific market that is connected to cable TV systems TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 207 MEDIA TERMS AND CALCULATIONS 208 Column Inch A newspaper term referring to the unit of space one column wide and one inch dee
297. ved posts Highlight the appropriate post and click OK If you want to remove the information you have entered to start over select Clear Post A confirmation will come up Clear all header information for this post To exit from the AutoPost program click Cancel When you are satisfied with your setup click OK and you will advance to the Posting screen Posting Screen This screen is split into two tabs the Post tab where you enter the actual invoiced spots and the Reconcile tab where the reconciliation information is listed Post Tab From this screen you will enter the actual invoiced information At the top of the tab screen you will enter the station month day year time daypart invoiced rate and length for each spot invoiced Use the Tab key to advance to the next field You can click on any field to change an entry if needed Click on the Station field to begin using the down arrow to select This selection will remain the default until changed Enter the Month Day Year and then after entering the spot length click the Tab key again 144 TAPSCAN User Manual and you will advance to the Add Line button Hit Enter to add the line to the post at the bottom of the screen or you can click on the Add Line button with your mouse Once a spot has been added to the posting information at the bottom of the Post tab you can add comments by clicking on the Comments field for the line If a spot was invoiced for a diff
298. whistles that will liven up sales and media presentations These options include YO Present It TAPSCAN s premier presentation builder Multiple charting graphing formats Customizing printed reports with your company s logo Cover Sheets Sp Sp Sp This section will review where and how to access those features for the most professional sales research presentations possible TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 193 CHARTING REPORTS AND CUSTOMIZING PRESENTATIONS LY Present IT Presentation Builder Using this portion of the TAPSCAN System you can prepare creative desktop quality presentations with just a few keystrokes Present IT s presentations may be as detailed or brief as you wish since you customize each page to meet each situations unique specifications To access Present IT click the File option on the Windows menu bar then select Present IT The Present IT setup screen will appear Getting Started The Start Tab Begin by selecting either Create a new presentation to create a new report or Load an existing presentation If you are loading a saved presentation a listing of all presentations on file will be displayed Highlight the presentation to retrieve and you will be brought back to the Start tab where you will see the client name for whom the proposal was originally prepared displayed
299. will delete a highlighted contact from the list The Clear button will remove all of the address information for the agency The first step is to add an agency Click New to add an agency to the database Now enter the contacts for the agency You may add up to 10 contacts per agency The next step is to type in the address phone numbers etc Click OK when you are finished Creating a Broadcast Order Broadcast Orders are created from saved ReachMaster schedules You must first create a schedule in ReachMaster and save it before it can be converted to an order Orders may be created immediately after a schedule is saved from within ReachMaster by clicking File Create Broadcast Order You can also access Broadcast Orders from the Schedulers If accessed in this manner you can click the New button on the toolbar to see a listing of all the saved ReachMaster schedules Select one and it will be automatically converted to an order Once an order is created the Broadcast Order will appear under the toolbar Spots will be assigned according to your specifications in Setup distributed or rotated Following is an example of a Broadcast Order F adcast Orders CITYNAME L olx Demo ADULTS 25 54 Market CITYNAME weeks Dates 1 10 05 1998 10 11 1938 uud Book SPRING 1998 ARBITRON Client Metro Ford et Geography METRO 2 169 100 2589 Campaign Spring Closeout Campaign e
300. with details and a comparative summary between the order and the post You have the option to customize the report at an option screen where you select how much detail will be included on the report Basically this report mimics the Post Tab 2 Post Reconciliation Report This report lists the invoiced spots as reconciled with the ordered spots with a comparative summary You have the option to customize this report as well This report mimics the Reconcile Tab 3 Post Spot Rotation Summary Report This report lists the invoiced spots on a weekly table of days and hours TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under license 145 SCHEDULERS LE Rate and Revenue The Rate and Revenue program will project sales for your station You will specify the average rate units per hour and commission percentage and the program will project gross and net sales on a weekly monthly and annual basis at different soldout levels You can access the Rate and Revenue program in one of three ways YO From the Master Menu click Schedulers and then select Rate and Revenue M Click the Schedule button on the toolbar and then select Rate and Revenue ve Click File New Schedulers and then select Rate and Revenue The Rate and Revenue Setup window will appear Rate and Revenue Setup Book SPRING 1998 ARBITRON KLLL FM Average Rate Units Per Hour Commissi
301. wsstand sales of a particular publication Primary Circulation does not include pass along readership Prime Access The half hour time period immediately preceding network prime time Promo A brief announcement encouraging listeners or viewers to tune to a program on the station or network Rate The cost of advertising on in a media vehicle as defined by that media source Usually a rate is given to one unit such as one spot of air time one ad for a publication or one outdoor billboard Rate Card A listing distributed by a medium containing advertising cost issue dates closing dates mechanical requirements cancellation dates and circulation data Rating An estimate of the size of an audience expressed as a percentage of the total demographic or household population within a market One rating point represents one percent of the targeted population Reach The percentage of the targeted demo population that is exposed to the message one or more times Readers Per Copy The average number of readers of one copy of a newspaper or magazine Retail Trading Zone The newspaper circulation area including the city line and beyond from which retailers draw sufficient customers to justify including this area in the coverage area Rotation Spots which rotate throughout the various days during the duration of the schedule TAPSCAN and the TAPSCAN design are trademarks and registered marks of TAPSCAN INC 2001 Arbitron Inc Used under li
302. ys 182 TAPSCAN User Manual Click on the desired gender start age end age and then click OK ve Double click on a demo in the list of demos in the Favorite Demos window Stations Selection This is where you will select which stations will be included on the report The system defaults to all stations being included If you want to select specific stations to be included click on the Stations button and the Station Selection window will appear You may either highlight stations in the Selected box you do not want included and click Delete or you may click Clear to remove all selected stations and start from scratch To select highlight stations in the Available box and click Add Once your selections are complete click the OK button and you will be taken back to the Setup screen Configuring the Station Roster This is where you will select how the station list on this report is displayed Click on Rosters and the Roster Selection setup will appear Make your choice by clicking on the appropriate selection then confirm your selection by clicking OK Combos You will activate combos by clicking the Combos button It is also in this area that you may perform any needed combo maintenance Click on Combos and the Combo setup will be displayed Choose either to Use Combos for this run or Don t Use Combos for this run by clicking on the appropriate button Select which set of combos to use by clicking on the Comb

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