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gemiusExplorer 5.0

1. 16 02 16 03 16 36 16 49 15 09 137 05 28 on 28 06 128 16 10 79 9 74 9 77 100 54 18 56 17 28 18 17 94 02 10 19 10 42 9 38 102 51 17 53 18 48 17 45 95 86 3 503 478 3 68 4 98 70 28 8 23 6 53 9 26 65 72 i i 1 25 561 o 15 05 14 19 13 17 100 60 25 63 21 88 18 77 93 15 2 21 430 12 62 15 32 15 14 105 70 21 48 23 62 21 57 97 87 3 19 869 11 70 13 93 16 16 109 00 19 92 21 48 23 03 100 93 4 21 206 12 48 14 08 16 67 125 57 21 26 21 71 23 75 116 27 5 11 681 6 88 7 33 9 03 101 06 11 71 11 31 12 87 93 57 Figure 36 Table with relative composition metrics The definitions of relative metrics are available in chapter 9 on page 54 Target group definition 5 3 First nodes selection The application enables one to search the sites of which the audience is composed mostly from the target group according to the selected metric e g number of page views In order to find sites with the highest values of the selected indicator in the given target group the following steps have to be taken in the media tree and or aggregates tree select the group of nodes among which the nodes with optimum values will be chosen select the metric according to which optimization will be conducted display the metric in the right panel and sort data by that metric click on the head of i
2. 4 password mae only nodes which I have Full access to Table font size io Trees Font size 8 Apply colors to grid s a Cancel Figure 24 Parameters of nodes names display After selection of an adequate level it is possible to present the complete path of a node Metrics selection and data presentation Site Site bank com Business and Finances Banking bank com city com News Reginal city com team cam Sport Football team com Figure 25 Presentation of parent nodes names The figure above shows that the website bank com is situated in the tree within the category Business and Finances gt Banking whereas city com within News gt Regional and team com within Sport gt Football It is also possible to define an individual parent nodes name separator by default it is The font size for both media or aggregates tree panels and results one can be changed independently Choosing Ctrl and enlarges the font size in active panel Using Ctrl and makes the font smaller One can also define the font size by choosing the Display tab in the gemiusExplorer options sub menu in the Tools menu The Table font size parameter defines the size of font used in panels with results of an analysis Trees font size the size of fonts used in panels with media or aggregates trees structures 4 9 Presentation of nodes below minimum rating If the audience size of the node is small and collecting a
3. Node id optional Composition Audience composition Audience composition relative Page views composition Metrics selection and data presentation Page view composition relative Time composition Time composition relative Affinity index Affinity index Internet Affinity index Internet relative Duplication Min audience duplication Min audience duplication Population Population Internet Share Audience share Page views share Time share Page views share in Internet Time share in Internet Cookies Domestic cookies Foreign cookies All cookies Application Started application Visitors and started applications Started applications Reach Internet Reach Internet Working time In Analysis menu it is also possible to choose the option Enable extended average metrics which adds to the above metrics list four additional metrics average daily visitors average daily page views average daily time average daily visits Definitions of metrics are provided in chapter 9 Definition of terms on page 54 The definition will also appear on the screen in gemiusExplorer after pointing the metric name by cursor on the head of the table Metrics selection and data presentation 4 2 Cost Per Mille CPM option allows to calculate the cost of page views on selected websites in a given period In order to see the CPM metrics i
4. Avg page views per visitor real user the average number of page views generated by a real user in a given target group on the selected node s in a specified time period Avg visits per visitor real user the average number of visits generated by a real user in a given target group on the selected node s in a specified time period Definition of terms Reach Internet the ratio of the number of visitors in a given target group who visited the selected node s in a specified time period to the number of Internet users in the given target group who visited the Internet in a given month This indicator is expressed as a percentage Audience composition the ratio of the number of visitors in a given target group who visited the selected node s in a specified time period to the total number of visitors who visited the selected node s in the specified time period This indicator is expressed as a percentage Page view composition the ratio of the number of page views generated by the visitors in a given target group on the selected node s in a specified time period to the total number of page views generated by the visitors on the selected node s in the specified time period This indicator is expressed as a percentage Time composition the ratio of amount of time spent by the visitors in a given target group on the selected node s in a specified time period to the total amount of time spent by the visitors on the selecte
5. Defining new target groups Target group definition nder Male and Age 25 34 or Age 35 44 Gender Male and Age 25 34 or Age 35 44 ROP a et reasre is POC eeeeeeeeeeeseeeseeeeesesseeeesees ewe Coron nin amp Win Oo i E Gender Male Female Age 15 24 25 34 35 44 45 54 55 Education Personal net income Place of living Internet shopping pamm H E Y gt V Name automatically 2 x O Reference Group Editor Normal form A Target group cardinality Period Sample v Population gt Characteristics and values names Full characteristics and values names Only values names Add new definition Delete current definition Delete all definitions a Figure 28 Defining a target group Conjunction of alternatives Alternative of conjunctions djust Clear cell Clear entire definition 12 2008 2775 143 584 18 84 Shortened characteristics and values names Load from file Save to file Create by all characteristics OK Cancel The target group can be defined by dragging and dropping selected characteristics available in the lower panel to the matrix The figure above shows the target group men aged 25 44 defined therefore the parameter Male from the Gender group was dragged to the matrix and then in the Targ
6. I don t know or Respondent was not asked from the reference group Defining the reference group In order to define the reference group in gemiusExplorer open the standard Target group definition window icon or Target group definition in Target groups menu and then press the Reference Group Editor button in the top right corner Target group definition Target group definition X Population CJ _ Reference Group Editor Population 4 2 3 4 5 6 A V Name automatically 4 Normal form Conjunction of alternatives Alternative of conjunctions Adjust 4 1 5 Clear cell 6 Clear entire definition 7 Target group cardinality 8 Period 12 2008 s Sample 14702 10 z Population 762 120 100 00 lt gt goy 7 Characteristics and values names w R Full characteristics and values names viale Shortened characteristics and values names Female i fie Only values names Age 15 24 gt Add new definition Load from file 25 34 35 44 Delete current definition Save to file 45 54 55 tou Delete al definitions Education Personal net income E Place of living Internet shopping Create by selected characteristics Create by all characteristics bn OK Cancel Figure 34 Selecting the Reference Group Editor After pressing the button you will be directed to the Reference Group Editor where you will be able
7. Time hr 131 890 36 244 615 306 351 51 1 096 1 067 130 33 aLa la dilz 2 l3 132 624 36 259 040 306 555 15 224 60 36 973 650 467 007 89 S ala 3 279 Sol ta 156 68 37 082 9 156 2a dares ale eke TE Slate bets ace Figure 27 Weighted not weighted nodes this target group for this particular node the panel size was not big enough Statistics presented in On the basis of the figure above one can notice that the behavioural weighting was conducted for nodes website1 com and website3 com in the population analysis these nodes are marked in red this means that there is a site centric audit on these websites Whereas the site website2 com is shown with the population in black so it was not weighted behaviourally When analysing the target group Male we can also see that for website1 com and website2 com the number of panelists in this target group was too small so the nodes were marked in blue Metrics selection and data presentation 5 Target group definition 5 1 Defining a target group Basic information about target groups The gemiusExplorer application enables to define target groups for which we want to analyse selected metrics e g target groups women with higher education persons not older than 19 Defining target groups can be done by choosing the option Target group definition from the Target groups menu or by clicking the icon R or by pressing Ctrl Shift G
8. but nodes which are aggregates trees are sorted independently and placed at the beginning of the main aggregates tree structure Ascending aggregates as first option ascending but nodes which are aggregates trees are sorted independently and placed at the end of the main aggregates tree structure Ascending aggregates as last option Aggregates tree 7 4 Saving an aggregates tree Saving an aggregates tree can be done by using the following options Save aggregates tree saving the aggregates tree Save aggregates tree as saving the aggregates tree as a new file Save all aggregates trees in one file saving all currently opened aggregates trees in one file Save tree node as an aggregates tree saving the current node as an aggregates tree Aggregates tree can be saved as an authorised tree or unauthorised one Aggregates trees q X H O Business websites aggregate authorised by MyCompany John Smith 3 News websites aggregate not authorised Figure 43 Examples of authorised and unauthorised aggregates trees In order to save the tree as an authorised tree one needs to select the option Authorise aggregates tree While authorisation of an aggregates tree the following window is displayed Aggregates tree authorisation x The authorisation server must be connected in order to verify the licence Login MyCompany John Smith Password eeeeeeeee Authorise
9. change from Present to Download Gem library allows also to filter the files shown on the list by studies periods and fines In order to set the filter one should click on the 3 icon near the appropriate column in My GEM Library window and define the desired filter Additionally by clicking on the headline of each column one can sort the files ascending or descending First steps EN To select a few files to open tick m on the left side of the window It is possible to tick only the files which are already downloaded status Present In order to open selected files press the Open button gt in the right bottom All selected files will be opened in one analysis When opening My GEM Library the next time during the same gemiusExplorer session it will be possible to either open the next selected files in other analysis Open button or add these files to the analysis already opened Add button Ee 2 3 Application view Basic information Data can be presented in three navigation panels On the left side there is a panel with the media tree on the top of the figure shown below and a panel with the aggregates tree on the bottom whereas on the right side there is a panel with the table presenting the research results First steps wat gemiusExplorer gemiusAudience 2008 10 gem HE File Edit View Analysis Target groups Periods Tree Tools Window Language Hep X Media trees 10 2008 Websites visit
10. in the Edit menu or pressing F3 key will cause finding the next result of searching One can also switch between search results using the Next and Previous buttons If one selects the option Match case then the case size in the name of website will be taken into account Selecting Match whole word causes searching for an exact name of a website The option Search in URL masks should be selected to search through URL masks of nodes The option Search in all opened documents allows searching through all opened datasets You can search within trees panels trees option or results panel results option 4 7 Table view Pivot tables A table structure can be set up and changed by dragging and dropping fields in one of the three positions on tabs incolumns jn rows Metrics selection and data presentation Fields in which positions can be changed are the following metrics time periods target groups selected nodes Moreover their order in the rows or columns of a table can be swapped For example having 3 files opened and presentation style defined as it is shown below one can analyse visitors real users and page views trend easily EH gemiusExplorer gemius4udience 2008 12 gem gemius udience_2008_11 gem gemius udience_2008_10 gem File Edit View Analysis Target groups Periods Tree Tools Window Language Help is es A trees Population Websites S
11. of page views audience composition etc we choose the metric which the optimization is being conducted for we click on the head of the selected metric e g audience composition then we choose the option Filter selected nodes according to given criteria in the Tools menu or click icon or press Ctrl Shift F In the window that appears we enter number 15 as the number of presented websites and choose the preferred research period and selected target group We confirm the choice with the OK button In this manner we have received the list of 15 websites whose users match the selected target group e g women aged 35 or younger the best Assume that we want to choose only the 5 websites that generate the highest number of visits In such a case we need to conduct another optimization based on the previous results Therefore we take the following steps choose the metric according to which the next optimization is being conducted we click on the head of the Visits column choose the option Filter selected nodes according to given criteria from the Tools menu Limit the selection to 5 websites only choose the correct research period and click OK Thanks to the second optimization we have received the list of the five websites with audience composition matching our target group to the highest possible degree The application enables one to conduct many optimizations one after another the next optimization being b
12. all nodes from one row up to the end of the list press Shift End To select all nodes from one row up to the top of the list press SHIFT HOME Next write down the CPM value and press Enter e To select a few nodes that do not appear one after another on the list press Ctrl and choose nodes by clicking on the rows Next write down the CPM value and press Enter After adding the CPM value the Cost 2 will be automatically displayed Metrics selection and data presentation 4 3 Data sorting Data presented in the table can be sorted by selected metric or node name Site in ascending or descending order after clicking on the head of the column of this metric Clicking on a column s head again causes a change of sorting order For example data presented above was sorted in descending order according to the number of page VIEWS Target Site group Population websitesO com website6 cam website3 cam website23 com websites2 com Selected nodes Visitors real users erg tal 464 151 210 425 370 146 2fo 002 643 150 Page views 21 566 397 79 019 941 23 270 366 26 347 116 23 664 020 442 167 542 Figure 18 Data sorting by selected metric Time hr Sdra taR r 1 674 027 15 443 613 75 1 Au ee 17 gar ooler 3 019 6 2 65 In order to sort websites alphabetically one has to click on the column Site 4 4 Metrics summary In the right panel apart from the list of nodes and the values of met
13. be so arranged in rows and columns in gemiusExpolorer so it would not exceed the above limits 8 2 Saving an analysis It is possible to save analyses preserving current settings concerning the selected nodes the opened aggregate tree target groups definitions the selected indicators and definitions of periods This helps one to retrieve the analysis state on the next day without defining all the parameters again i e selection of metrics target groups etc Data saving and exporting In order to save the analysis one has to choose the option Save analysis as from the Analysis menu The option Load analysis from the Analysis menu enables one to bring back previously defined analyse Data saving and exporting 9 Definition of terms This chapter contains definitions of key terms directly related to measuring websites audience including the definitions of metrics generated thanks to the application Definitions of basic terms Node in the media tree each item from the media or aggregates tree e g site section aggregate application for which the audience analysis can be carried out Page view loading of a WWW document of a given internet website This event is assigned either to the execution of a special tracking script or to an event registered by special software both made available by Gemius S A Population the number of the Internet users who visited the Internet in a given month Time ti
14. define a new target group one has to click the Add new definition button this opens a new tab With the use of the Delete current definition button a currently selected target group definition can be deleted The button Delete all definitions is used to delete all previously entered definitions and only one target group remains Population The button Divide by selected characteristics enables one to quickly define some types of target groups For example in order to define target groups of women with different levels of education one has to drag and drop the characteristic Gender Female to the matrix field then click on the characteristic Education and click the Divide by selected characteristic button All required target groups are defined automatically The button Create by selected characteristics enables one to define target groups based on the values of selected metrics e g target groups by all age intervals and gender The selection of desired characteristics can be made by pressing CTRL on the keyboard and by clicking on the names of characteristics It can also be done by pressing SHIFT and using arrows UP or DOWN on the keyboard After selecting desired target groups one should click the Create by selected characteristics button In order to define target groups based on the values of all characteristics i e target groups by all age intervals education levels gender etc one has to press the button Create by all characte
15. following modes of analysis audience analysis this enables one to conduct any analysis according to the criteria defined by the analyst data for nodes that an analyst selects in the media tree or aggregates tree are presented For detailed information see chapter 3 1 ranking by selected metric data for nodes according to defined metrics for example number of visitors real users page views time For detailed information see chapter 3 2 NOTE the default mode of analysis can be defined in the option gemiusExplorer options in the Tools menu see chapter 3 4 Defining default mode and ranking parameters below 3 1 Audience analysis In order to conduct one s own audience analysis e g a comparison of results for several websites the proper nodes should be selected in a tree The table panel with research results presents information about nodes selected in media tree or aggregates tree marked as b The easiest way of selecting one node is by clicking on the checkbox L on the left side of a node name In that case next to the node name icon i appears The chosen node can be deselected by clicking on the above mentioned checkbox or by hitting Delete button on the selected row in the table It is possible to speed up marking nodes by holding the Ctrl key when making the choice Statistics will be calculated after releasing the Ctrl key It is also possible to carry out many analyses on one file at the sa
16. to define your desired reference group in relation to which the relative statistics Audience composition Page Views composition Time composition and Affinity Index Internet will be shown The rules of selecting the reference group are the same as in the standard target groups definitions In order to go back to the target group definition window press once again the Reference Group Editor button The defined reference group will be displayed in the first cell of the target group definition and it will be combined by conjunction with all target groups defined by the user see the image below It means that selecting e g Female for the reference group will cause that all defined target groups will include this definition Target group definition TOE AnS i wo i 4 pulation 114 005 14 96 All places of using internet S Declarative period of using internet Main occupation E Gender H Education H Personal net income H Place of living H Internet shopping H Cell phone use H Household net income 4 Use of car H Where are you using internet now Figure 35 Defining the target groups after selecting the reference group After selecting the reference group and the target groups click OK in order to display the results To display the relative statistics select them from the standard metrics list see chapter 4 1 on page 23 107 10 27 55 28 45 27 05 100 16
17. 080 029 275 707 9 046 106 Source Gemius 54 gemiushudience 2008 12 Figure 3 Tabs with different media trees In the picture above the view of Media tree from the file marked as 12 2008 has been chosen Using the option Remove files from the analysis in the File menu opens the dialogue window where files to be closed and excluded from the analysis can be chosen First steps Remove files from the analysis Choose files to be removed from the analysis 12 2008 germivustudience 2008_12 gem EJ 11 2008 gemiustudience 2008_11 gem C 10 2008 gerniustudience 2008 10 gem Figure 4 Removing files from analysis It is also possible to open more than one file at the same time but in separate analysis To do that one should press and hold the Ctrl key when choosing the files Moreover the application can automatically load the recently opened file at the start of the application In order to do so one should choose the appropriate option from the Tools menu sub menu gemiusExplorer options Miscellaneous tab Changing a password To change the password to your login go to the Tools menu gemiusExplorer options and choose the gA password tab First steps Options x l Auto login Default ranking E a Remove User Display be Auto login Miscellaneous Password Delete password Here you can change the password For your gemiusAudience account g password Login C
18. 3 955 4 557 179 1 079 397 72 235 90 7 80 8 21 7 28 3 95 39 99 0 38 02 0 04 01 0 01 Me bazar sk azet sk www pokec sk re 105 389 148 989 115 4 228 290 1552 855 77 26 48 15 04 18 59 3 65 1 413 71 14 44 04 0 22 02 0 01 ME birdz sk topky sk 8 102 175 7 466 639 1 548 232 116 286 76 6 38 9 15 7 18 3 54 73 08 1 08 17 0 04 30 0 01 WA bratislavskenoviny sk atlas sk Cestovne poriadky 9 99 711 3352471 540 946 35 454 62 14 23 13 38 13 38 3 45 33 62 0 21 20 0 03 56 0 01 A a azet sk www pokec sk Private 10 97 543 141 269 219 3 916 587 1 383 767 22 84 32 32 81 75 49 3 38 1 448 28 14 11 10 0 21 12 0 01 x AR a topky sk Topky sk 11 92149 6758516 1430712 103005 41 6 37 9 11 7 23 3 19 73 34 1 07 04 0 04 19 0 01 mA dehik atlas sk Cestovne poriadky mCP 12 87 724 2930321 468 438 29 785 28 100 00 100 00 100 00 3 04 33 40 0 20 22 0 03 49 0 01 a AA khienisk cas sk 13 83 050 4703079 914474 59 331 73 8 63 9 36 7 09 2 88 56 63 0 42 52 0 03 54 0 01 a E expres sk aktuality sk www aktuality sk 14 76 750 1879278 590211 27 747 17 7 31 7 62 6 62 2 66 24 49 0 21 41 0 02 49 0 01 Mf finance sk topky sk Topky sk Private_Topky 15 76 514 4 960 433 1156 116 77 779 15 97 08 100 00 100 00 2 65 64 83 1 01 00 0 04 02 0 01 MF funfon sk cas sk Cas 16 75 344 4 234358 878 231 53 654 20 9 11 9 46 7 37 2 61 56 20 0 42 44 0 03 40 0 01 wo rae sme sk spravodajstvo Spravy 17 66 152 2 240 374 808 420 51 640 83 5 95 7 26 5 53 2 29 33 87 0 46
19. 50 0 03 50 0 0 06 2012 azet sk Private azet sk 18 62 887 1571975 645 456 15 921 98 83 19 85 21 76 48 2 18 25 00 0 15 11 0 01 29 0 01 oe pravda sk 19 60 730 1 357 615 469 384 25 989 68 5 06 7 28 4 70 2 10 22 35 0 25 41 0 03 19 0 0 Aggregates trees q x topky sk Magaziny_produkty 20 46 632 708123 323 354 13 281 34 6 49 10 00 6 77 1 62 15 19 0 17 05 0 02 28 0 0 Figure 16 Mobile analysis 3 6 Pausing data recalculation By default data is recalculated while making any change selecting deselecting a node adding removing a target group To pause data recalculation use the icon Do not recalculate data Li After selecting all necessary nodes define target groups and indicators and press the icon DISA This option is useful when making an analysis based on many nodes target groups indicators as it can speed up the data calculation data is calculated only once Modes of analysis 3 7 Undo Redo option The Undo Redo option is a tool which allows to cancel the unwanted actions or repeat the operations which were previously cancelled It can be applied for all actions which are performed on the data e g selecting nodes from Media tree defining periods or target groups conducting the Duplication Analysis etc The Undo Redo option cannot be applied for actions concerning the layout of gemiusExplorer like adding or removing metrics from the table changing the appearance of the tables adding or removing the toolba
20. 9 782 4 47 193 195 m website17 com lwebsite17 com 13 44 346 754 212 7 03 140 159 MF website18 com website13 com 14 65 900 557 611 10 44 140 956 M website19 com website25 com 15 17 904 441 484 2 84 60 289 m website20 com website21 com 16 9 863 274 453 1 56 41 770 m website21 com website16 com 17 40 918 175 174 6 48 66 818 i website22 com website12 com 18 16 160 118 891 2 56 32 459 AS ORNS lwebsite23 com 19 15 648 59 861 2 48 27 693 M E website24 com FEET PA m website25 com website27 com 20 4 878 46 995 0 77 8 479 m website27 com website1 com 21 3 731 37 383 0 59 18 030 O website28 com website11 com 22 2 002 13 008 0 32 7 824 O website29 com s jwebsite2 com 23 2 868 8 370 0 45 3 476 O Ep website30 com Figure 17 Filling the CPM values In the CPM fields 1 one can manually introduce values for each of the chosen nodes by clicking in desired row Next write down the CPM value and confirm by pressing ENTER on your keyboard It is also possible to set the same CPM value for more than one node at the time There are a few ways of doing this e To select a few subsequent nodes click on one of the rows than press Shift button on your keyboard and use Up or Down arrows to select the desired nodes Next write down the CPM value for selected nodes and press Enter The CPM values will appear in all selected rows e To select
21. Cancel Figure 44 Authorisation form while saving aggregates tree If you want to authorise an aggregates tree insert your login and password the same as used while opening the dataset in the application After pressing the Authorise button data is sent to the authorisation server where it is verified Creating authorised aggregates trees is recommended to be able to see who the author of a given aggregates tree is After modifying the authorised aggregates tree one should authorise those changes Aggregates tree 8 Data saving and exporting 8 1 Data export Data presented in the results panel can be exported to an Excel or CSV file by choosing the option Export analysis results to file in the Analysis menu It can be also opened as an Excel file option Open analysis results as XLS in the Analysis menu or the icon in pull down menu in the Toolbar or Ctrl E shortcut asa CSV file option Open analysis results as CSV in the Analysis menu or the icon a pull down menu the Toolbar Such data can be easily analysed with the use of other tools Moreover it is possible to copy the current analysis and paste it into the clipboard In order to do that one has to choose the Copy analysis to clipboard option from the Edit menu or click the icon in the Toolbar or press Ctrl C keys Data is exported in the form of values separated with commas In order to change the field separator into another characte
22. Where are you using internet now Figure 31 Defining age interval step 1 the window with default age intervals opens In order to add a new age interval one has to click Insert Enter number 20 in the first field and number 30 in the other Confirm changes by clicking OK The button Delete removes the highlighted line while the button Default enables one to enter the default definitions of age intervals 30 Insert Delete 24 a4 Default 44 m and more ox Cancel Figure 32 Defining age interval step 2 among the defined age intervals the new interval 20 30 has appeared Now this interval can be dragged and dropped like other ones Target group definition All places of using internet a Declarative period of using internet Main occupation Gender Age z 20 30 Education Personal net income ml ri Figure 33 Defining age interval step 3 5 2 Reference group editor Basic information about the Reference group editor Reference Group Editor allows gemiusExplorer user to present the composition statistics Audience Page views and Time composition and Affinity Index Internet statistic in relation to the selected reference group and to compare them with the standard composition indicators and Affinity Index Internet metric The idea of the Reference Group Editor is to simplify the analysis where user wants to exclude some less valuable from his point of view target groups i e responses
23. ased on the results of the previous one In order to conduct the optimization from the beginning without taking the previous results into account all that has to be done is deselection of all websites before conducting next optimization 5 4 Target groups cross tables Application of target groups cross tables This function allows to cross target groups and to present the distribution of different metrics by target groups and their combinations It permits to define target groups both in rows as well as in columns and to present the reports in a cross table form The layout of the table like in audience analysis can be easily changed Target group definition Creating target groups cross tables In order to create target groups cross tables in gemiusExplorer choose the Target groups cross tables in Analysis menu click on the icon available in the toolbar or choose the combination Alt 4 The window for defining target groups cross tables will be displayed Target groups cross tables x Target groups cross tables parameters Target groups in rows Target groups in columns Gender Male Gender Female Figure 38 Target groups cross table window To define target groups click button under either rows or columns list The window for standard Target group definition will be displayed Define target groups and then press OK lt gt To exchange all target groups definitions between two lists press the swap button In or
24. ay of data for the average page view duration metric see chapter 4 1 Metrics selection on page 23 data sorting e g decreasingly by the number of page views see chapter 4 3 Data sorting on page 26 quick selection of nodes e g selection of all websites from the collecting node see chapter 4 5 Selection and deselection of groups of nodes on page 27 target group definition e g data analysis for the target group defined as men or for the group defined as women with higher education see chapter 5 Target group definition on page 34 definition of age intervals in target group e g definition of target group persons aged 20 30 see chapter Defining age intervals on page 36 definition of periods e g analysis of data only for week days or for one selected day see chapter 6 Periods definition on page 45 definition of aggregates tree see chapter 7 1 Defining a new aggregates tree on page 47 exporting data to an Excel or CSV file see chapter 8 1 Data export on page 51 First steps saving an analysis e g in order to be able to analyse the results next day and have the right websites selected in the application already required metrics displayed target groups defined etc see chapter 8 2 Saving an analysis on page 52 First steps 3 Modes of analysis The data is available in the
25. com website6 com website7 com website8 com website9 com Figure 39 Target groups cross table clicking on the metrics bar To change target groups in the cross table click on the icon in the toolbar choose Target Age 25 34 Age 15 24 Age 25 34 Age 15 24 Age 25 34 a views Gender Male Gender Female Gender Male Gender Female 5 901 5 156 5 603 38 911 27 805 24 535 8 083 7 326 9 792 55 089 42 829 45 122 46 246 20 819 23 366 18 933 12 448 15 297 28 116 7 821 7 661 groups cross tables in Analysis menu or press Alt 4 7 856 9 888 11 326 28 090 22 846 16 774 12 036 8 106 12 290 68 095 49 111 60 569 53 598 26 810 27 643 25 561 19 869 21 430 34 665 8 937 11 255 31 164 36 862 28 263 12 999 046 8 385 200 6 429 499 283 909 403 675 507 144 5 619 458 7 655 830 5 978 190 1 926 739 547 220 669 572 373 073 310 408 366 756 5 653 677 1 502 967 820 304 54 026 110 730 119 884 5 548 084 5 149 863 3 703 235 548 751 333 209 564 431 7 433 717 8 003 657 8 683 066 2 529 060 670 219 672 483 673 389 661 321 727 129 9 230 515 1 361 822 723 928 Target group definition 6 Periods definition 6 1 Defining periods The application allows to define periods for which we want to count selected metrics By the term period one should understand any number of days in a given month e g all workin
26. d in It is possible to use both trees at the same time when analysing the research results media tree and aggregates tree For example in the aggregates tree we can place all websites and services concerning a certain topic in this case it will not be necessary to search for those sites in the media tree The other example of an aggregates tree is a tree presenting websites by their owner or advertising network It is possible to define one s own aggregates tree or load trees created before In order to load an aggregates tree one has to choose the option Load aggregates tree from the Tree menu or make a right click in the aggregates tree panel and choose the Load aggregates tree option 7 1 Defining a new aggregates tree Assume that we want to define an aggregates tree grouping all websites concerning sport We have to make a right click in the aggregates tree panel and choose the option Create new aggregates tree If the aggregates tree panel cannot be seen it has to be opened in order to do that the option Aggregates tree from the View menu has to be chosen enter the name of the tree for example sports services find the websites of our interest in the media tree Click on a node name that we want to add to the tree and drag and drop it to the aggregates tree Aggregates tree Media trees A x Mr Websites DA website1 com O website2 com O website3 com O website4 com a o ED w
27. d node s in the specified time period This indicator is expressed as a percentage Audience composition relative the ratio of the number of visitors in a given target group who visited the selected node s in a specified time period to the total number of visitors in a defined reference group who visited the selected node s in the specified time period This indicator is expressed as a percentage Page view composition relative the ratio of the number of page views generated by the visitors in a given target group on the selected node s in a specified time period to the total number of page views generated by the visitors in a defined reference group on the selected node s in the specified time period This indicator is expressed as a percentage Time composition relative the ratio of time spent by the visitors in a given target group on the selected node s in a specified time period to the total amount of time spent by the visitors in a defined reference group on the selected node s in the specified time period This indicator is expressed as a percentage Affinity index Internet the ratio of the value of the audience composition for a given target group for the selected node s in a specified time period to the value of the audience composition for a given target group for the whole Internet all websites covered by the research in the specified time period This indicator is expressed as a percentage Affinity index Intern
28. d then press Delete on your keyboard To finish press OK Modes of analysis The cross table with selected nodes will be displayed in gemiusExplorer i gemiusExplorer gemiusAudience_2008_12 gem Ble Edt View Analysis Targetgroups Periods Tree Tools Window Language Help PE te Hre ie TE 7 ite te he ane sa EF gemiusAudience_2008_12 gem a OS Websites Min audience duplication V Min audience duplication H O E website 1 com Period Target g Site iwebsite8 com website9 com website18 com website19 com website3 com OED website2 com 12 2008 Population website28 com 104 087 81 599 75 831 67 327 125 223 i TE E Cm website30 com 87 994 84 198 58 058 46 385 103 204 T ani oe website32 com 88 963 70 321 60 697 54 199 97 138 A website6 com 119 383 89 237 98 283 82 421 153 483 ff B website7 com website7 com 85 375 76 559 59 082 52 316 101 701 AA website8 com Ae website9 com 0 E website10 com E website11 com E website12 com E website13 com TPR wehsite 14 ram Figure 13 Cross table with Duplication analysis In order to see cross tables for different metrics of Duplication Analysis one should change between the tabs above the displayed table After conducting Duplication Analysis one can still remove nodes from the analysis by deselecting them from the Media tree on the left side One can also add new nodes to the analysis by selecting them from the Media tre
29. de name authorisation of an aggregates tree option Authorise aggregates tree Aggregates tree creating an aggregates tree consisting of those nodes from the media tree which were not added to any other currently opened aggregates tree option Complement all aggregates trees closing currently opened aggregates trees option Close aggregates tree Close all aggregates trees Select deselect nodes d Sort nodes b Create new aggregates tree Recent files gt Load default aggregates trees Save aggregates tree as Save all aggregates trees in one file Save tree node as an aggregates tree Add node Add aggregates tree as anode Delete node Change node name Authorise aggregates tree Complement all aggregates trees Close aggregates tree Close all aggregates trees Figure 42 Operations on aggregates tree It is possible to move few nodes at the time from one aggregate tree to another To do so one should select nodes by choosing Shift Up Down arrows or Ctrl left click and drop them in the desired aggregate tree The same operation can be done to add new nodes from Media tree to desired aggregate tree 7 3 Sorting nodes of an aggregates tree By choosing a proper option in the Sort nodes sub menu in the Tree menu all nodes of an aggregates tree can be sorted alphabetically in the following ways ascending order Ascending option descending order Descending option ascending
30. der to remove a few or all definitions from rows or columns list drag to select target groups and then press Delete on your keyboard To finish press OK The cross table with selected target groups for different metrics will be displayed for all nodes that were previously chosen Target group definition 7 v a A File IS yu a 0o In target groups cross tables exactly like in standard Audience analysis you can add or remove nodes by selecting or deselecting them from the Media tree and also display different metrics by right fF eres gt fei Websites O EP website1 com O EP website2 com W website3 com O FB website4 com W website5 com W website6 com AE website7 com A E website8 com M website9 com O E website 10 com O E website11 com O ED website12 com M website13 com O R website14 com O BD website 16 com O B website 17 com B website 18 com B website 19 com O BD website20 com O website21 com E website22 com O ED website23 com E website24 com 0 E website25 com O website27 com O website28 com O E website29 com fet mA minkata PN marna Period niusExplorer gemiusAudience _2008_12 gem Edit View Analysis Targetgroups Periods Tree Tools Window Language Help Sole Bie Media trees Site Target group Visitors real users 12 2008 website13 com Age 15 24 website3 com website5
31. e can be set with the use of the option Open mode The ranking presents the number of nodes that was defined in the option Number of nodes to show In order to change the default number one has to choose it from the list or simply type it in It is also possible to define the type of nodes that are to be taken into account in the ranking the option Consider sections the nodes that are a part of a website domains websites domains groups group nodes of domains categories collecting nodes with websites grouped into categories messengers internet messengers other applications aggregates collecting nodes that group many nodes presented in aggregates tree Modes of analysis Apart from types of nodes it is also possible to determine their attributes weighted not weighted reported consent for advertisement emission other option chats other than chats option 3 5 Mobile analysis Mobile analysis allows to generate a report presenting the views of the websites performed on mobile devices in a given period of time The table panel with analysis results presents information about nodes selected in media tree or aggregates tree but only these for which mobile data are available The indicators in presented in mobile analysis are the special mobile indicator available only for this analysis In order to conduct the mobile analysis in gemiusExplorer choose the Mobile View in Analys
32. e on the left side on Min audience duplication V Min audience duplication H website8 com website9 com website18 com website19 com website3 com gt Websites ao EO E website t com Period Target g Site E website2 com 104 087 81 599 75 831 67 327 125 223 Ep Cae 87 994 84 198 58 058 46 385 103 204 88 963 70 321 60 697 54 199 97 138 ee 119 383 89 237 98 283 82 421 153 483 website7 com 85 375 76 559 59 082 52 316 101 701 add to columns O E website 10 com E website 11 com BA website 12 com 1 website 13 com Figure 14 Adding removing nodes to Duplication Analysis 3 4 Defining default mode and ranking parameters In order to define the default mode of analysis or ranking parameters one has to choose the option gemiusExplorer options in the Tools menu and then go to the Default ranking tab Modes of analysis Options x Defaukt ranking Open mode Reach ranking Display Number of nodes to show 20 Export Consider sections messengers Miscellaneous domains other applications domains groups aggregates gA password v domains groups and not grouped domai categories weighted v not weighted Pee jen IK i Cancel Orrrrriiriitii iit Figure 15 Ranking settings It is possible to open the files in three modes reach ranking page view ranking no ranking The proper mod
33. ebsiteS com o website6 com O website7 com g A websiteg com y webdsite com Aggregates trees S O sports services aggregate p t authorised DA website1 com A website2 com OA website3 com O website com Figure 41 Defining an aggregates tree 7 2 Operations on aggregates trees Different operations can be conducted on an aggregates tree after right clicking in the aggregates tree panel or choosing the proper option in the Tree menu group nodes selection option Select deselect nodes This function is analogous to the another one in media tree for a detailed description see chapter 4 5 Selection and deselection of groups of nodes on page 27 sorting the nodes option Sort nodes find more information in chapter 7 3 Sorting nodes of an aggregates tree on page 49 creating an aggregates tree option Create new aggregates tree opening an already existing aggregates tree option Load aggregates tree saving an aggregates tree to a file option Save aggregates tree Save aggregates tree as Save all aggregates trees in one file Save tree node as an aggregates tree See more information about saving aggregates tree below in chapter 7 4 Saving an aggregates tree adding a new node catalogue in a tree option Add node Add aggregates tree as a node deleting a node option Delete node change a name of an aggregates tree node option Change no
34. eegeceeseeeeeeees 49 7 4 SAVING an aggregates tree ajiccinrieniveonscndsicaniien dacs bvendvieveiiindtnek veadwecweadaneh MedaededanidnerveadiesntinteaaMwlet 50 Data saving and exporting ssssesessssssssscessssssscscessssssscscessssssscscssssesescscesssssescscesesesssesoeo 51 Bek DITO ea e E E E 51 Pa ANUS CAG a wacossaiecteeuesecenseueeecsaenoseercc secteonsetuneeseseceeeuseeaeeesseccee 52 DSTIIEIO NOR LETS araire nn EAEE NE A AEE 54 alaye a ET E A T TTE E E A T yarn den T A EE 58 Introduction 1 Introduction 1 1 Basic information This user s guide describes the possibilities and methods of using the gemiusExplorer 5 6 application gemiusExplorer is special analytical software that enables the analysis of a website audience research results 1 2 Installation and updates gemiusExplorer can be installed on computers working under Windows operating system It is also adapted to work under other operating systems using Windows emulator like Wine platforms FreeBSD Linux Solaris or CrossOver platforms Mac OS 10 selected Linux distributions During opening application checks whether it is launched on Windows or Wine CrossOver and adapts the user interface Double click on the application installation file to install gemiusExplorer In the application automatic update is enabled by default To disable this option go to the Tools menu gemiusExplorer options and uncheck the Check for updates at start up checkbox i
35. ented number of visitors real users number of page views average time spent on the site per visitor real user reach and audience composition in the given target group The nodes from the media tree and aggregates tree can be analysed at the same time one just has to select particular nodes from each tree By default the right panel presents top 20 of the websites To display only the websites one needs to choose the Deselect all nodes option and then select the ones of interest First steps 88 gemiusExplorer gerniusAudience 2008 10 gem EEE BEBE ECE Tl Media trees Websites E O Websites O E websitel com s O E websitez com O website3 cam ff A websited com El fl website5 com i B sectiont jaw E section 10 2008 Aggregates trees _ EO Sport aa E websitez com ne O El websites com o A E website com afm lt gt New aggregates tree aggregate a le Edit View Analysis Target groups Periods Tree Tools Window Language Help X Visitors Page views feal a Users Za tale e eral 2 re 87 596 4 554 336 283 031 10 571 482 website30 com 286 272 276 980 966 Selected nodes 441 402 294 893 026 me Source Gemius 54 gemius4udience 2003 10 Figure 8 Presentation of data for nodes from the media tree and aggregates tree The operations carried out most frequently are as follows selection of presented metrics e g the displ
36. es available Periods on tabs moves time periods to the tabs Target groups on tabs moves target groups to the tabs Using the icon One can place the first column from the table in the tabs Moreover a column width can be changed by moving its right border line A width can be also adjusted to the column s content by selecting the Refresh Adjust column width option in the View menu or by using F5 key or by double click on the right border line of a column Metrics selection and data presentation Nodes URL masks It is also possible to show URL masks of nodes In order to do so one has to click the icon i or choose the option Nodes URL masks in the Analysis menu or type Alt 5 In order to disable the URL masks view one has to choose the adequate option in the Analysis menu or click the icon is 4 8 Website names presentation In the Tools menu there is the gemiusExplorer options sub menu available that enables one to define the mode of nodes names presentation It is possible not only to present a name of a given node but also a name of a parent node This can be defined in the Display tab Options x Default ranking Show names of parent nodes to the level of Current level only Display l vi Show to domains groups or not grouped domains level Export v For nodes in aggregates tree show names of parent nodes from media tree Miscellaneous Parent nodes names separator
37. es of chosen nodes are presented and in cells the value of audience duplication of each pair created upon the intersection of the nodes Definitions of indicators in duplication analysis are available in chapter 9 page 54 In order to conduct the duplication analysis in gemiusExplorer choose the Duplication Analysis in k Analysis menu click on the icon available in the toolbar or press Alt 3 The window for defining the duplication analysis will be displayed Duplication analysis x Duplication analysis parameters Nodes in rows Nodes in columns website7 com website8 com website28 com website9 com website 30 com website18 com website 32 com website 19 com website6 com website3 com OK Cancel Figure 12 Duplication analysis window To define nodes in rows and in columns press button then choose the desired nodes by selecting or deselecting them in the media tree displayed on the left side in gemiusExplorer and next lt gt press OK Swap button allows to exchange all nodes that were on the left list rows with all nodes that were on the right list columns It means that nodes that were previously in rows will be now in columns and vice versa To displace nodes from one list rows or columns to the second one drag to select desired nodes and then press one of the buttons l or In order to remove a few or all nodes from rows or columns list drag to select nodes an
38. esents date periods available in gem files 3 Fines shows the range of data periods available in gem files 4 Version serves to choose the way of downloading new gem files from the Internet client server or regular if possible for the file Choosing auto option means that in the first step program will choose the version which is already available on the local disc In the second step if both or none of the versions are available on the local disc the program will choose the preferred version which can be set by the user in My GEM Library window 5 Status column informs whether the gem files are already present in the local directory set as Default database files location the location of the directory can be easily changed in Tools menu gemiusExplorer options sub menu Miscellaneous tab or are ready to be downloaded from the Internet In My GEM Library window the Update button serves to update the list of the files available for gemiusExplorer user The list is automatically updated during the launch of the program but one can manually update the list also when the program is running On the other hand the Stocktake button serves to update the information Present Download in Status column about the files stored in the Default database files location E g if one removes some of the files from the Default database the column status will be updated after pressing the Stocktake button the status of removed files will
39. et relative the ratio of the value of the relative audience composition for a given target group for the selected node s in a specified time period to the value of the relative audience composition for a given target group for the whole Internet all websites covered by the research in the specified time period This indicator is expressed as a percentage Audience share the ratio of the number of visitors in a given target group who visited a given node in a specified time period to the number of visitors in a given target group who visited at least one of all selected nodes in the specified time period This indicator is expressed as a percentage Page view share the ratio of the number of page views generated by the visitors in a given target group on the given node in a specified time period to the number of page views generated by the visitors in a given target group on all selected nodes in the specified time period This indicator is expressed as a percentage Definition of terms Time share the ratio of time spent by the visitors in a given target group on the given node in a specified time period to the total time spent by the visitors in the given target group on all selected nodes in the specified time period This indicator is expressed as a percentage Min audience duplication the number of visitors in a given target group who visited each of the selected nodes in a specified time period Min audience duplicatio
40. et group definition next line the parameter describing the age interval was placed 25 34 and 35 44 The name of such a target group assigned automatically is Gender Male and Age 25 34 or Age 35 44 It is possible to define a target group with the use of negation For example in order to define the target group men aged other than 20 30 one can simply drag and drop to the matrix characteristics Gender Male and Age 20 30 and then double click on the cell containing the age characteristic this causes a change in the condition for Age to Age lt gt 20 30 what means exactly Age different than interval 20 30 1 2 3 q Gender htale Age 20 20 2 Figure 29 Negation of a condition in target group definition Options available when defining target groups When defining target groups the following options are available Name automatically target groups are named automatically this parameter can be deselected if one wants to name the target group oneself Normal form enables one to choose the logical character of the target group definition Sender Male or 4ge 15 24 and Education University or Personal net income 3001 4000 1 2 ss 4 Genderhole Age 16 24 J Bducation Uniwersty Personal net income 3001 4000 Figure 30 Matrix for creating target group definitions Alternative of conjunction in each of the lines at least one of the conditions has t
41. g days in the second week of a month the first day of a month etc Periods can be defined by selecting the Ez Periods definition option in the Periods menu by clicking on the icon or by choosing Ctrl Shift T shortcut Define periods x r Defined periods _ s e Edit period ey k Name penod name Days v Name automatically Week 1 3 1 3 Week 4 10 4 10 October 2010 Week 11 17 11 17 Week 18 24 18 2 S M T W T S Week 25 31 25 31 E 2 3 Se Gs A ECS 10 e S 2 2S 16 17 38 3S Ze Ze 23 24 25 2a 27 285 2s 30 31 Select all weekends Add periods v working days EN Days 4 Weeks E all days tg Weekends Working days OK Cancel Figure 40 Defining periods In the Define periods window one can select several pre defined periods such as weekends total number or separately work days total number or separately one day periods and weekly periods It is also possible to define the period that is interesting for you alone This can be done by marking it in the calendar visible on the right side When selecting a period longer than one day the keys Shift or Ctrl need to be used After clicking on the icon a period name should be entered if the option Name automatically is not checked That name will be visible on the list of defined periods The list of defined periods is shown in the Defined periods frame After selecting any of them days that it contains are highlighted in t
42. h from ranking mode one has to select or deselect any site in the tree or click the Ta icon or choose the option Audience analysis in the Analysis menu or type Alt 1 EXAMPLE to look for 10 websites with the highest number of visitors in the target group women first of all we define the target group women see chapter 5 1 Defining a target group on page 34 we click the icon gt _ or choose the option Ranking in the Analysis menu in the dialogue window we choose reach as a metric and set the correct number of nodes that are going to be presented in this case 10 and the type of nodes that should be considered in this case the option sections should be selected Modes of analysis Ranking parameters x Ranking parameters Metric Target group sex female Period 03 2010 Number of nodes to show sections _ messengers domains other applications domains groups _ aggregates domains groups and not grouped domai categories v weighted not weighted Figure 10 Ranking parameters definition As a result we receive the 10 websites visited by the highest number of women tt gemiusExplorer 2010 03 Megapanel PBI Gemius a File Edit wiew Analysis Target groups Periods Tree Tools Window Language Help D gt ee eS a ie ey ELE p Media trees A x tt 2010 03 Megapanel PBI Gemius Applications OS Web sites AO Gru
43. he calendar box It is also possible to edit an already defined period In order to do this one should select it from the list of defined periods change the period in the calendar and the click on the Update button Periods definition In order to remove a chosen period one should click on the icon To remove all defined periods one should click on the icon To save definitions of periods one should click on the icon ll To load the definitions already saved one should click on the icon ss The defined periods are confirmed by clicking on the OK button If for some reason you want to quit without saving changes in the period definition window then you should click Cancel 6 2 Saving and loading the periods definitions In the period definition window the following options are available Save to file enables one to save periods definitions in a file The same operation may be executed through selecting the option Save periods as from the Periods menu Load from file enables one to load previously defined periods from a file The same operation may be executed by selecting the option Load periods from Periods menu It is possible to load more than one file with periods definition at the same time Also recently opened definitions of periods are accessible option Recent files Periods definition 7 Aggregates tree The aggregates tree is an additional tree which any nodes from the media tree can be groupe
44. is menu click on the icon al available in the toolbar The window for with the mobile analysis will be displayed 8 gemiusExplorer gA_2012_06_Slovakia_all gem File Edit View Analysis Targetgroups Periods Tree Tools Window Language Help ere Media trees ax EE English 8 gA_2012_06_Slovakia_all gem Internet 3 O6 Internet a as _ akobyvat sk Node No Mobile Visitors Mobile Page Mobile Mobile Time Mobile Mobile Mobile Mobile Mobile Avg Mobile Avg Mobile Avg Mobile Ax a ff aktuality sk real users lt Views Visits hr Page Visits Time Reach Internet page views time spent time spent page viev MM apprilcom Views per visitor pervisitor _ per visit duration MM asb sk hr min s hr min s hr minzs ME atlas sk azet sk 1 166 016 154 675 833 4831102 1 629 672 68 22 48 13 39 16 05 5 75 931 69 9 48 59 0 20 14 0 01 at oe zoznam sk eA 143 530 5 290 446 1659688 114 286 95 5 40 8 87 5 48 4 97 36 86 0 47 47 0 04 08 0 0 AR arraro eT atlas sk cl 142860 4117327 754849 47214 69 8 50 8 15 7 24 4 95 28 82 0 19 50 0 03 45 0 01 we cteetinihe sme sk 4 130 809 5 942 840 1790544 144 351 47 8 09 11 23 8 08 4 53 45 43 1 06 13 0 04 50 0 0 wa aire sme sk spravodajstvo 5 117 317 5 427 098 1673084 131 511 26 9 09 11 71 9 00 4 06 46 26 1 07 16 0 04 43 0 0 MA azet sk aktuality sk 6 11
45. ite Visitors real users Page views ie El O6 Websites a 0 El websited com a Ri a J 12 2008 11 2008 10 2005 12 2008 11 z008 10 2008 EI R website3 com hwebsite10 com 28 188 21 950 22 013 2 119 782 1 818 441 1 999 996 ea neike Coi hwebsitel com 44 346 45 549 53754 754 212 771 580 952 605 I CD websites com Wwebsitel8 com 118 665 125 306 128 065 7 595 256 7 705 921 7 714 730 O ED websited com pwebsitel9 com 98 987 108 231 115 776 4 302 912 4 981 469 5 617 103 A E website7 com Wwebsite20 com 52 368 50 565 51 110 4 492 670 4 509 116 4 104 439 ven MD website com website22 com 69 067 87 291 93 555 13 618 320 12 462 321 13 044 308 O BD websiteg com websited com 17 942 19 596 28 460 2 355 989 2 791 343 2 886 242 F ME website10 com website com 275 797 270 344 283 031 9 046 106 9 998 505 10 571 482 OE websitell com Y websiteS com 169 862 165 626 174 626 4 746 470 4 792 505 5 072 169 ae Selected nodes 476 614 478 976 492 322 49 911 711 49 991 199 51 963 064 12 2006 11 2008 10 2006 Ready Source Gemius 54 gemiusGudience 2008 12 Figure 23 View of trend analysis The presentation style of a table can be saved by choosing the icon or removed by choosing the icon A All saved presentation styles are available in the Presentation styles bar pull down menu in the Toolbar The Presentation styles bar is available when a proper option in the View menu is selected There are two pre defined styl
46. me measured in seconds between page views made by the user within a given visit User a person who visited WWW pages at least once in the month Metrics in gemiusExplorer Time total time spent by visitors in a given target group on the selected node s in a specified time period This indicator is expressed in hours Page views the number of events when a web page with URL addresses assigned to the selected node was viewed by the visitors in a given target group in a specified time period Visits the number of visits generated by the visitors in a given target group on the selected node s in a specified time period A visit is defined as a series of page views generated by the same visitor on a given website domain with a time of no more than 30 minutes between each two consecutive page views Visitors real users the number of internet users visitors in a given target group who visited generated at least one page view the selected node s in a specified time period This indicator relates to the actual number of persons and not computers cookies or IP addresses Avg time spent per visitor real user the average amount of time spent by a real user in a given target group on the selected node s in a specified time period Avg page view duration the average amount of time between two consecutive page views generated by the visitors in a given target group on the selected node s in a specified time period
47. me time In order to do this one has to choose the Insert new analysis option from the Analysis menu A new window with data will appear the windows are numbered In order to close an analysis one has to choose the Close analysis option from the same menu or use the closing icon in the top right hand corner of the window NOTE closing the last analysis will cause the total closing of the file In order to remove all the parameters of an analysis selected nodes in a tree periods target groups one has to either choose the Reset analysis option from the Analysis menu or click the icon or use shortcut Ctrl R 3 2 Ranking by selected metric In order to analyse data for selected nodes one has to click the icon or choose the option Ranking from the Analysis menu or type Alt 2 which opens the window where one can choose parameters for the analysis It is possible to choose metric target group Modes of analysis period number of nodes to show type of anode attribute of a node Ranking parameters x Ranking parameters Metric Visitors Reach Internet Target group Population Period 03 2010 Number of nodes to show 20 Consider sections messengers domains other applications domains groups aggregates domains groups and not grouped domai categories weighted not weighted s OK Cancel Figure9 Ranking parameters In order to switc
48. n the ratio of the number of visitors in a given target group who visited each of the selected nodes in a specified time period to the number of visitors in a given target group who visited a given node in the specified time period This indicator is expressed as a percentage Max audience duplication the number of visitors in a given target group who visited a given node and at least one of other selected nodes in a specified time period Max audience duplication the ratio of the number of visitors in a given target group who visited a given node and at least one of other selected nodes in a specified time period to the number of visitors in the given target group who visited the given node in the specified time period This indicator is expressed as a percentage CPM Cost Per Mile defines the price for 1 000 page views generated on the selected node based on which the value of the Cost indicator will be calculated The value of the CPM indicator is specified by a user of the gemiusExplorer application and can be different for different nodes Cost the purchase cost of a given number of page views generated by the visitors in a given target group on the selected node in a specified time period This indicator is shown after defining the value of the CPM indicator for the selected node Min audience duplication V the ratio of the number of visitors in a given target group who visited the nodes selected in a give
49. n gemiusExplorer choose Cost from the list of available metrics in Audience analysis Two additional columns CPM and Cost will be displayed the definitions of metrics are available in chapter 9 on page 54 ak gemiusExplorer gemiusAudience_2008_12 gem ii File Edit View Analysis Targetgroups Periods Tree Tools Window Language Help Laess x E co iE a a te bo Be E Periods on tabs Woe Media trees qx 12 2008 Websites Target Site _ No Visitors Page Audience Visits CPM Cost 7 O06 Websites group real views share M website1 com users m website2 com Population website6 com 1 475 126 74 302 937 75 29 9 883 722 1 000 00 74 302 937 06 ch Aeee website3 com BERETA LEER s LAA AREE ANAN Wwebsite9 com 3 112 964 21 246 878 17 90 748 727 4 L websites com lwebsite22 com 4 89 067 13 618 320 14 11 1 021 386 i website7 com lwebsite7 com 5 275 797 9 046 106 43 70 2 649 104 O BD websites com website18 com 6 118 665 7 535 256 18 80 568 180 v E website9 com website20 com 7 52 368 4 432 670 8 30 287 704 Mi website10 com website19 com 8 98 967 4 302 912 15 68 436 647 v website11 com lwebsite24 com 9 76 430 3 486 712 12 11 240 905 z zA website12 com website5 com 10 75 127 3 422 434 11 90 325 119 af RENATA lwebsite4 com 11 17 942 2 355 983 2 84 307 455 afs a jwebsitel0 com 12 28 188 2 11
50. n row and column in a specified time period to the number of visitors in the given target group who visited the node selected in the given column in the specified time period This indicator is expressed as a percentage Min audience duplication H the ratio of the number of visitors in a given target group who visited the nodes selected in a given row and column in a specified time period to the number of visitors in the given target group who visited the node selected in the given row in the specified time period This indicator is expressed as a percentage Average daily visitors the average daily number of visitors in a given target group who visited the selected node s in a specified time period Average daily page views the average daily number of page views generated by visitors in a given target group on the selected node s in a specified time period Average daily time the average daily amount of time spent by visitors in a given target group on the selected node s in a specified time period Average daily visits the average daily number of visits generated by visitors in a given target group on the selected node s in a specified time period Stream views the number of started runs by the visitor in a given target group on the selected stream node s in a specified time period A run in a sequence of streams which starts with loading of a material into a player and finishes with user s action leading either to clos
51. n the Miscellaneous tab In order to download the application update manually one should choose Check for updates in the Help menu Introduction 2 First steps 2 1 Opening the dataset In order to analyse a website audience one has to use the option Open in the File menu The dataset can also be opened with the icon w or the shortcut Ctrl O While opening the site with audience files the authorization process is being conducted one has to enter login and password and then press the button Send Data is sent to the authorization server where it is verified If the user is approved to get access to a particular dataset the file is loaded Login x 2a Gemius The data presented in this application is copyrighted and protected under the revelant international intellectual property laws All rights reserved The data can be accessed by authorised users only It is necessary to connect to the authorisation server to verify the user s licence Login MyCompany John Smith Password 99900000 Remember me yr Send Figure 1 Login window NOTE during authorisation of the licence a user s computer has to be able to connect to the internet If you connect to the internet through a proxy server you should configure the settings in the File menu the Proxy settings option In the application a few files can be opened within one analysis This option enables analysis of trends in an easy way In o
52. naiteronat 26 4 4 Metrics SUMMATY ssssessssssrssrssrseessessesceesesoeseesenseeroeresrossossesresnessesresrssresrssrrorrorserseesseseeseeeense 26 4 5 Selection and deselection of groups of nodes ssessssssssesesrrrsssreresrressrreresrreresrrreserererreresene 27 PATS es scl aE ea T N ene eee ee 29 A Vea ONS WCW e E E E cour asaaesana N E E 29 4 8 Website names presentation sssssssseesseeresrrrssrrererrreresreresererssreressrerssetressreresrtreserereserresere 31 4 9 Presentation of nodes below minimum rating sssesssessessssrrsssreresrressrrrresrrererrrreserreerreresene 32 4 10 Presentation of nodes with different colours ssssssssereresssssssreresssssssserressssssserreeesssseene 32 5 Target proupdefinitiOM sses ATE 34 Bak Defining atareet Sr OUD neee E 34 Basic information about target groUpS esessssssesssreessrrererrrresrrrresrrresererssrrressrerssrereserereseerese 34 Defining new target groUpS essessssrersssresssrrresererssrtressreresrrressreresrtreserressetreserersseeressrereseerene 34 Options available when defining target groups essssssssssesseresrersssreresrrerssrereserresseereserereseeee 35 Buttons for adding and deleting target groups ssssssseesssserssrrressrrresrrreesreresrreresrereserereseerese 36 Introduction 10 Saving and loading target group CETINITIONS cccccceccccseccceeececeeeceeeuseeeenceseusceseueceeeneseeensss 36 TNS SY IS efor ccgrcertep tase en
53. o be fulfilled for whichever cell of the line For example in the figure above the definition means exactly Gender Male or Age 15 24 and Education University or Personal net income 3001 4000 Conjunction of alternatives in whichever line where the conditions are entered all of the conditions have to be fulfilled For the above mentioned example the definition means exactly Gender Male and Age 15 24 or Education University and Personal net income 3001 4000 Available buttons Adjust sorts the matrix moving the selected cells to the left top corner of the matrix Clear cell deletes the content of the currently selected cell of the matrix Clear entire definition deletes the target group definition clears the content of all cells of the matrix Target group cardinality Period the period of time that the research was conducted for Target group definition Sample sample size for the given target group for the time period selected in the Period drop down menu Population the internet users population size in the target group for the time period selected in the Period drop down menu concerns whole internet The value in brackets shows the percentage of the selected target group in the whole population Parameter and variable names enables the choice of presentation of parameter and variables names in the matrix Buttons for adding and deleting target groups In order to
54. o switch on any of these two panels one has to use the options Media tree or Aggregates tree in the View menu Media tree and aggregates tree panels can be hidden as well In order to do that the icon should be clicked To unhide a panel a proper tab Media trees or Aggregates trees on the left should be chosen and icon clicked First steps Application language version One can choose one of the following application language versions Polish English Czech Russian Hungarian Slovak Danish or Bulgarian It is possible to change the language of the application by clicking the appropriate position from the Languages bar pull down menu or choose it from the Application language sub menu in the Language menu By default the Languages bar is turned off one can change it by selecting the Languages bar option in the View menu Data language version It is possible to choose the language version of the target groups parameters and values Default the local language of the country that the research was conducted for English Application theme Changing the application theme is possible by choosing a proper theme from the Windows theme sub menu in the View menu 2 4 Research results analysis In order to check what the audience of a website we are interested in is one should select that site in the left panel Media trees or Aggregates trees After that in the right panel the table with basic statistics is pres
55. odes situated at the same level Metrics selection and data presentation Deselect all nodes Ctrl Shift A shortcut deselects all nodes media or aggregates tree This option can be also activated by the icon E Deselect nodes Ctrl Shift D shortcut opens the window of advanced nodes deselection This window makes it possible to limit the choice of nodes at any level of the tree from the chosen node and at the same time selected types of nodes Deselect leaves below Ctrl Shift K shortcut deselects leaves final nodes with no subordinate nodes one level below Inverse nodes selection opens the window of advanced inverse nodes selection Copy node to new aggregates tree copies the selected node and its whole sub tree from the media tree to a new aggregates tree Copy selected nodes to new aggregates tree copies all selected nodes and their sub trees from the media tree to a new aggregates tree 4 6 Site searching In order to search for a node in a tree based on part of its name one has only to press Ctrl F or choose Find node from the Edit menu Then the window presented below appears Search for Next Previous C Match case Search in URL masks Match whole word Search in all opened documents Look in trees results Figure 22 Searching for websites based on names Part of the node name can be entered in the Search for text box Choosing the Find next node option
56. on of terms 10 Contact Detailed information about using gemiusExplorer application is available in the Help menu option User s guide or by pressing F1 Additional information about the gemiusExplorer application can be received by sending an e mail to the e mail address contact gemius com Contact Gemius SA Wotoska 7 Str MARS Building Entrance D 02 675 Warszawa Poland tel 48 22 874 41 00 fax 48 22 874 4101 www gemius com e mail contact gemius com Contact
57. ors Page views real LISers website6 cam 450 650 74 205 431 website28 com 370 495 37 458 524 286 272 276 880 966 283 031 10 571 492 281 371 24 662 822 224 768 56 573 830 El OS Websites A El website1 com s O FA website2 com a W El website3 com O AD websitet com O A websiteS com iO B etni fee FA sertin 10 2008 174 626 5 072 169 Aggregates trees nx website18 com 126 065 714 750 DJgJrEgatTES CO F 3 663 37 082 Selected T E84 9S 40S 197 iaa OP O e New aggregates tree aggregate not autho O 83 Sport 04 News O Entertainment O Economy O Education O F Tech Ready Source Gemils 54 germius4udience 2008 10 Figure 7 Application view Types of nodes The media tree panel presents nodes of websites icon EM A website can be presented as a whole or can be divided into different sections icon E Websites can be also grouped into some categories icon The aggregates tree panel enables one to load or define any alternative trees The aggregates nodes are marked with the icon Detailed information about defining the aggregates trees is provided in chapter 7 Aggregates tree on page 47 Changing panel size and position The panels can be moved and their position or size can be changed It is also possible to close the ul xX media tree or aggregates tree panel one only has to click the closing button x In order t
58. pa Google 0 Grupa Onet pl O E nasza klasa pl Mo Wisitors real users Target group Node S o Grupa Gazeta pl sex female Grupa Google google pl qoogle pl wy 1 7 072 209 O S Grupa Wirtualna Polska Grupa Google google pl google pl wy 2 6 514 124 AE oe Grupa Google google pl google pl str 3 6080 542 a T C youtbe com Grupa Google google pl qoogle pl pa 4 5578 255 S O E Grupa 2 pl Grupa Allegro pl Allegro pl Allegro pl 5 5 236 318 S o Grupa Wikipedia 4 youtube com YOoutube com video 6 5074 704 7 e 2 Grupa Wikipedia wikipedia org pl wikip 7 4581 731 Grupa Google google com google com 8 4505 117 03 2010 Grupa Onetpl onet pl Strona g wna 9 4 362 820 Aggregates trees a x youtube com Youtube com Search re 10 4 082 ae sF 2010 03 Drzewko tematyczno funkcjonalne Selected nodes i 5 749 019 Selected nodes daily O4 2010 03 Orzewko tematyceno Funkejonalne HC 2010 03 Drzewko aplikacji aggregate authe Ready The demographic structure data used in our study comes from the research carried out by M7 Figure 11 Ranking result Modes of analysis 3 3 Duplication analysis Duplication analysis allows to generate in a simple way a report about the audience duplication of the websites in a given period of time The results of analysis are generated in a form of cross table where in rows and columns the nam
59. r one has to go to the Tools menu gemiusExplorer options sub menu Export tab It is also possible to change the decimal tab used in a number to separate the whole part from the fraction one Data saving and exporting Options x Default ranking Export average time metrics in seconds Display N 7 e using hr min s format Export CSV files format a Field separator Miscellaneous Tab Comma Semi colon g password Space Other Use selected separator when copying data to clipboard Decimal tab CSV file encoding ASCII UTF 16 UTF 8 XLS files format Do not merge cells OK Cancel Figure 45 Export settings The Export average time metrics option enables one to choose the expected format in which the time will be saved seconds or hr min s Temporary files created while exporting data are stored in the folder defined in the Store temporary files in text box By default data is exported in UNICODE format To change the export format to ASCII one should uncheck the Use Unicode format to export data checkbox Please note that the data export to XLS file is related to certain restrictions There is a limit in the number of rows and columns in the exported file the maximum number of rows is 65 536 while the maximum number of columns is 256 It is important that the tabs columns and rows in gemiusExpolorer are exported as tabs columns and rows of in the XLS file respectively Therefore data should
60. rder to open more than one file within one analysis choose the Open in one analysis option in the File menu or choose the icon as shown below or type Ctrl Shift O First steps We open chro Open in one analysis Cbrl ShiFk O Figure 2 Opening a few files in one analysis By choosing the Add files to the analysis option in the File menu or clicking the icon the additional files can be added to the analysis As the media tree within a few files can differ one can switch between tree views By default the tree from the latest period of time is shown To change the view of the tree choose the proper tab SEF gemiusExplorer germiusdudience_2008_12 gem gemius4udience 2008 i1 gem gemiusdudience 200 X Han HEE ECL Tl le Edit View Analysis Target groups Periods Tree Tools Window Language Help X gt BA English Media trees 12 2008 11 2008 10 2008 websites Target Site Visitors Page views a OG Websites a group real users oO A website com F soe U websites cam E 475 126 T4 a02 937 o A Al website3 com E website28 com 370 042 37 893 749 O E websitet com H O A websiteS com M A website6 com ff A website com M A website com f A websiteS com oe O website10 com 275 658 23 024 163 204 771 52 218 123 169 962 4 746 470 118 665 7 535 256 112 964 21 246 878 Selected nodes 630 366 500 095 711 website30 com 284 006 270
61. rics for those nodes a summary is also presented value of metrics for selected group of websites For example the summary presented above the Selected nodes row can be interpreted as follows Target Site group Population websites cam website5 com website4 corm websitel com website2 com Selected nodes Mo Visitors one OM bP Selected nodes daily Page views real users 204 771 32 218 123 Po l r 3 422 434 17 942 2 lly E aral J200 2 869 6 370 203 260 06 042 293 z Torano Figure 19 Summary of metrics for selected websites visitors real users total number of visitors real users for the five selected websites amounts to 263 267 It is worth remembering that a visitor real user to a particular site can also visit other sites so called audience duplication thus the number of visitors real users for several websites is smaller than or equal to the sum of visitors real users to a particular websites page views number of page views generated on all five sites in the list Metrics selection and data presentation The presentation of the summary can be disabled by unchecking the Show nodes summary option from the list with metrics which is available after right click on the head of the table with research results or from the View menu It is also possible to display the daily arithmetic averages in a summary It can be done by selecting the Show daily average in summary op
62. ristics Changes in target group definitions are confirmed by clicking the OK button if we do not want to confirm the changes in the target group definitions then we have to click the Cancel button Saving and loading target group definitions In the target group definition window the following options are available Load from file in order to load a target group definition from a file one just has to click the button The same operation can be done by choosing the option Load target groups from the Target groups menu It is possible to load more than one target group definition at the same time Recently opened definitions of target groups are also accessible position Recent files Save to file enables one to save target group definition to a file The same operation can be done by choosing option the Save target groups as from the Target groups menu Defining age intervals The application makes it possible to define any age interval for target groups For example in order to define the target group persons aged 20 30 one has to Target group definition open the target group definition window xn right click on the characteristic Age and choose Define intervals All places of using internet Declarative period of using internet Main occupation Gender Define intervals Personal net income Place of living Internet shopping Cell phone use Household net income Use of car
63. rs etc In order to cancel or repeat action one should either choose the Undo Redo in Edit menu click on the icon 4 gt _in the toolbar or use the combinations Ctrl Z Ctrl Y It is possible to cancel or re perform up to 10 operations with the Undo Redo tool Modes of analysis 4 Metrics selection and data presentation 4 1 Metrics selection It is possible to present in the table information about many different metrics e g number of page views reach time share etc describing the audience of a particular node The fastest way of selecting the metrics which data will be presented for is to right click on the head of the table The list of all available metrics will appear The metric of interest can be chosen by clicking on its name The metrics which data is presented for are marked with The column with the metric can be hidden by clicking on it using the middle mouse button Metrics can also be selected in the menu Analysis the option Choose metrics to show The analysis of the following metrics can be conducted Basic No Visitors real users Page views Time Sessions Visitors Reach Internet Basic other averages Avg page view duration Avg page views per visitor Avg time spent per visitor Avg working time per application Avg sessions per visitor Other Type information on what type site service chat messenger category aggregate a given node is
64. semiusExplorer 5 6 User s guide Copyright Gemius SA 2012 Contents Dy OOU ON iis E tees fons trode saesineceusteensuaadiins fens tendeuacsenssorsenecseases 4 LE BSI WAN OCA e E E E cannes AE 4 1 2 installauon and Updates ia dscincwasondenwsdersnesesacddeedtevonaessandemudslessaedenntdunhdevaauecseessunndecsmacaseniobdedss 4 2 PUS SEOS o E vaca een ese dee ectaeesaenccacuessteswstaraeeieuerteccieesciesseaenccus 5 21 8 1 a 24a a a 0 re E aa A E E 5 2 SEE MO ay acest casey ates E sieve veagieat oe tans asece sccnanecewecnesoeaciasooeese ee scnen eeeeeee 8 23 PO OCAU OM VIEW ara T T 10 2 4 Research results analysis sessscnricrcirireunii cie TE 12 3 Modes ofanalysiS seississrsriesicisine iier E 15 SL Ad e aa N E E E S 15 32 Ranking Dy selected MELIO cirese S 15 zo Duplici on analys Sean en ee eee ee 18 3 4 Defining default mode and ranking parameters cccccesscccccesecccceescceceesececeeecceeeuseceesunesss 19 39 Mobile analys ese T 21 36 P sing data recalculation sicscwseicncdendsvadssnessooceevacusandcuessiendslevisiincssesseecasunsewdcnaneeedseniseaieeenceeees 21 3d Unao Redo OPON es nnn AE E EE ee 22 4 Metrics selection and data presentation esssessssosossossssosessosessosessosessosessoseososeosossosossoe 23 ar Merne e e O EA E A T E E AEE 23 Aa CO PE r NIIE e a E TA E ET 25 43 Data SOUNE ssicccnramuatecaianrveuciseaevaiceene easeedecaipernecsimeengeaipeenseonsetoeai baisnesimoneudi scheme mert
65. sufficient sample for a given target group Ml was not possible then the sign no data available appears in the statistics for this node Target Site Visitors Page views Time hr group real users Population website4 com 19 596 291 343 105 417 81 website1 com 3 467 33 108 204 07 websitez com J232 9 350 187 33 Selected nodes 26 146 2 035 074 105 910 93 Figure 26 Nodes below minimum rating In order not to present results for such websites one has to deselect the option Show nodes below minimum rating in the View menu or in the list with metrics which is available after right click on the head of the table with research results 4 10 Presentation of nodes with different colours In the case of an analysis for population the nodes are presented in red and black colours In red are marked those nodes that were included in the behavioural weighting weighted nodes while in black are those that were not weighted behaviourally When conducting an analysis for target groups some of the nodes are presented in a blue colour after exporting data to the Excel or CSV file they are in a separate column This means that within Metrics selection and data presentation Target group Site Gender Male website3 com website1 com website carn Selected nodes wWebsite3 cam websitel corn website2 com Selected nodes Population blue should be treated just as an approximation visitors real users Page views
66. tietdatetnniantunesoe aca ctosten tees E tonto iso natedumtenebatavnnoteseen 36 Did PRETEEN CS group COTO cesrereinenn E 38 Basic information about the Reference group editor ccccceseccceessececeesececeeecceeeuseeeseeneees 38 Defining the reference group ccccccsseccccessececcesccccceecceeesececseeceeeeeeccessuecesseeceeseeaeeesseneses 38 De He OCS S See CUO asses cseternneaeca E E E 41 54 Tal COU CrOUDS cross Ce OO Serre ES 42 Application of target groups cross tables ccccccccssseccceeseccecesececeesececeeaeceseeeeccesauseceeseneses 42 Creating target groups cross tADlOS cccccccsssccccessecccceneccccescceceesececeuseceeeeusecesseecesseeceeseees 43 P ri ds definition cchesuewicsesdincsvessverssesdbecebesusevontedsvse vevvsssesepdbesevesuauessiesineebesessvensaniesabevesseonnees 45 cL PENE DONON arrr eee mera en nee er a eee N 45 6 2 Saving and loading the periods definitions cccceeeccccesseccccesecccceusececeeececeeeceeeeuseeessuneses 46 POCO CALCS Ol CS oanien cotcetseinnesaapasianace ie weudws soteutsviewesaurcousaiwesabacavdeleetsvesecses 47 7 4 Defining a NEW aggregates TOC acti ctecnececreccchuntencaseweruestiatessisenraceahueseiatyaweeiabieuteiaeseossnacbueceene 47 7 2 Operations ON aggregates trees cccccscccseccscccseccscccseecseccseeceeceeeceecesceuseeuseesseeseceseeeseceses 48 7 3 Sorting nodes Of an aggregates tree ccecccccsseccccssccccesececeesececeeecccceesecessueces
67. tion from the metrics list this option is visible after selecting Show nodes summary Such data is available only for several metrics page views time avg page view duration page view composition page view share time share In example above the average daily number of page views for the five selected websites the Selected nodes daily row is 1 872 332 4 5 Selection and deselection of groups of nodes In order to analyse the audience of any node we are interested in we have to click the checkbox O on the left side of a node name in a media or aggregates tree The icon M appears next to the name of the selected node Thanks to the option of group selection it is also possible to select easily whole groups of websites Select nodes below Ctrl B Select nodes on the same level Ckrl L Select all nodes Ctrl 4 Select nodes Ctrl D Select leaves below Ctri k Deselect nodes below Ctrl ShiFk B Deselect nodes on the same level Ctrl ShiFt L Deselect all nodes Chrl Shifk 4 Deselect nodes Ctrl Shift D Deselect leaves below Ctrl ShiFt k Inverse nodes selection Copy node to new aggregates tree Copy selected nodes to new aggregates tree Figure 20 Group selection options When highlighting a node in a media or aggregates tree with a left click and then performing a right click or choosing the option Select deselect nodes from the menu Tree one gets access to the following commands Me
68. trics selection and data presentation Select nodes below Ctrl B shortcut selects nodes situated at the lower level descendant nodes Select nodes on the same level Ctrl L shortcut selects nodes situated at the same level Select all nodes Ctril A shortcut selects all nodes available in media or aggregates tree the weighted ones are displayed in red Select nodes Ctrl D shortcut opens the window of advanced nodes selection one can amp also click on the icon from the Toolbar This window makes it possible to choose nodes at any level of the tree from the chosen node and at the same time selected types of nodes Select leaves below Ctrl K shortcut selects leaves final nodes with no subordinate nodes one level below Select nodes fe Select nodes M on current tree level Grupa Google i on level 1 below i on level 2 below JE on level 3 below Select all levels r Consider nodes of any type orr pert fer Pers sections messengers domains other applications domains groups aggregates domains groups and not grouped domai categories weighted not weighted Cancel Figure 21 Advanced nodes selection Deselect nodes below Ctrl Shift B shortcut deselects nodes situated at the lower level descendant nodes Deselect nodes on the same level Ctri Shift L shortcut deselects n
69. ts column choose the option Filter selected nodes according to given criteria from the Tools menu or click the icon ral in Toolbar or press Ctrl Shift F and define gt number of websites that we want to choose gt research period gt target group which the optimization is conducted for Selection criteria Choose selection criteria Metric Target group Population a Period 11 2008 as Filter by chosen sorting order First select x z0 nodes last Filter by selected metric values at least From at most fo between From to Figure 37 Selection of optimization parameters OPTIMIZATION EXAMPLE assume that we want to provide certain information to the largest possible group of particular internet users Our target group is women aged 35 and younger We need to find those sites that are visited by users that fulfil our criteria the best i e websites that are Target group definition visited mostly by women aged 35 and younger and their audience in general is big enough While conducting the analysis we can take the following steps first of all we define the target group of our interest see chapter 5 1 Defining a target group on page 34 then in media tree we select all sites after clicking on the collecting node we choose option Select nodes and select sites checkbox we choose the metrics that we want to analyse e g number of visitors real users number
70. ure or reload of the material by the player Definition of terms Stream visits the number of visits generated by the visitors in a given target group on the selected stream node s in a specified time period Average stream views per visitor the average number of stream views generated by a visitor in a given target group on the selected stream node s in a specified time period Average stream visits per visitor The average number of stream visits generated by a visitor in a given target group on the selected stream node s in a specified time period Average stream view duration hr min s The average amount of time spent on generating a stream view by a visitor in a given target group on the selected stream node s in a specified time period Stream views composition The ratio of the number of stream views generated by the visitors in a given target group on the selected stream node s in a specified time period to the total number of stream views generated by the visitors on the selected stream node s in a specified time period This indicator is expressed as a percentage Stream views share The ratio of the number of stream views generated by the visitors in a given target group on the given stream node in a specified time period to the number of stream views generated by the visitors in a given target group on all selected stream nodes in a specified period This indicator is expressed as a percentage Definiti
71. urrent password Repeat new password Terry Change EE a Cancel Figure5 Changing password window 2 2 GEM Library Gem library displays the list of the files that user is granted licenses to allows to download the new files from the Internet and to search for the files by different filters within the library The basic advantage of this feature is the transparent structure of the file list and the simple possibility of selecting the files for analysis In order to display gem library window choose My GEM library from File menu and log in using your standard login and password to gemiusExplorer Files available for the user are going to be displayed First steps Study 1 v Period 2 WY Fines 3 x Version lt 4 Status 5 Megapanel PBI Gemius weekly auto v Megapanel PBI Gemius 2010 11 01 07 weekly client server Internet Audience Measurement Turkey 2010 12 monthly weekly daily regular w Present gt Download gt Download gt Download Denmark popup panel 2010 12 monthly weekly daily auto a Y i Y Denmark popup panel 2010 12 monthly auto Login A your_login_to_gemiusExplorer i Preferred version R eeeeeeeeecece cdient server Figure 6 My GEM Library window There are a few columns available in My GEM Library window see Figure 6 1 Study informs about study names which gem files refer to 2 Period pr

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