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Client Handbook

1. insightexpress oc discover tomorrow today f eoc SILIS Client Handbook ee 600 eeee TIILI EILA o 0000o eee 00000 0000o 00000 eee This manual is to be used as a reference guide for all InsightExpress platform users Confidential Information Entire contents Copyright 1999 2014 InsightExpress LLC All rights reserved TABLE OF CONTENTS Click on the page numbers to jump to the corresponding sections A WELCOME c2scscsssssssscssssscsssscssssccessscssssesesssessesacesssessesasessscssesasesessesssasesessssssasesssesens 1 PRIN INN IS cciana 2 L ACCOUNT TOOLBAR corine ia 2 a ONS CN E 2 D Account Seine Sasi AO 4 E E a E E 4 d EURE aE E E tintin 5 OEE a EE E E E EEE 9 Ze M OURVEN aa A sumer de enroeuesenersanneneaies 10 Ce SURVET CREA MON erai r a a E A 12 1 SURVET BUILD BEST PRACTICES soroninoripnninenrn ose na ENa 12 Zo SURVEY CREATION METHODS saicscoisaverasieavcswetsedistessebetuenvestedeaspavessnteisdestatetesaeavedounsanannes 14 Bie TNA SUVS ora rete ecaterananetan E E 14 D Useapreformatted SUVEN srren raer nnnrrs renra EESE ONANAN PIAS EAEE NES 15 c Copying an existing SUFVeEy sssssssssessscscscececececececececesesesesesesesesoscecececececececesesesesesesesesesesee 17 d UsmeatemplatE sorniera 17 Ss SURVEY OVOP EAN S ssnsersaseusisivatasicversactatsesnseanesnanincane siaveasanestaatadianeseiaasesemainceassanesdsaawanaies 18 A SURVEY CONTROLS sccicssscsassscsai
2. insightexpress Research for the Right Decision Formatting Coding scheme Default C Remove scri pting tags from survey questions and responses In regards to coding scheme you have the option to adjust the codes for checkboxes and First Select Codes the first code in a single select response First Select Codes start with a zero but may be adjusted to a 1 here You may also determine whether checkbox questions are shown in 1 or 2 columns the default is 1 column My Coding Scheme Here you can define your custom coding scheme for CSV and Fixed Width reports Once you have it defined you can choose between IX Standard scheme and your custom scheme when you request the data in one of the two formats Coding Scheme Name Default First Select Code You can set first select code for Radio Buttons Drop Down Boxes Rating Scales Single Select Grids default value is 0 0 Check Boxes You can set codes for checked not checked and not shown checkboxes Codes may be numbers or letters but exported SAS files may not support non numeric codes Not Shown 0 Not Checked 1 Checked 2 Split Check Boxes You can choose either to export checkbox as one question default or to break it down and export each option as a separate question Show as one question Split into multiple questions Additional Options Cl Use lowercase question names J Use underscore _ as sub question delimiter E Save Cancel
3. SurveyDiv width 640px margin top Opx margin left Opx z index 1 border Opx solid ffffff Save changes to this template Save changes and preview Back to questions Select a different template System Default Template System White System DMM Template New Version 1 11 11 System Yellow System Blue Default Template System Blue Black on White Select template The survey templates use cascading style sheets CSS Cascading Style Sheets are a style sheet mechanism that allows authors and readers to attach style to web pages to control color font and layout of the survey You can adjust a template by clicking on the template you would like to edit and click Select Template You can then make changes and click Save changes to this template 77 Survey Creation insightexpress Research for the Right Decision Survey Language Your survey directives i e error messages progress bar Next Question and Submit Buttons can be launched in any of the foreign languages listed below Below are the languages available when providing directives to respondents Directives include messages to respondents prompting them to provide mandatory information Next Question controls etc When programming your InsightExpress survey in another language you may select any of the corresponding languages below Chinese Simplified e French European Korean eSpanish European
4. e Data Files By default the result files will be compressed However if the email server you currently use does not support zipped files be sure to de select the box labeled Compress delivered files A second option of receiving your export is by downloading directly to your computer however these files must be zipped 178 Survey Results Interpretation insightexpress Research for the Right Decision Data Files Name the exported files Enter a filename Note By default files will be named based on the data requested LJ com press delivered files zip file O Encrypt my results Note This is not password protection For encryption you must paste in your public PGP or and may be provided by your tech support team Once you receive the encrypted file you LJ Sort by Complete Time Note By default data will be sorted by a respondent s Start Time f Scheduling You have the option to schedule your results for delivery once every day every week or every month You may also specify a schedule start end date Schedu ling Scheduled results will be delivered at the same time of day as the requested start date Send my results Once Ewery day Starting 3 6 2014 4 57 00 PM Every week OQ Every month Ending g Previous Requests This option allows you to view all of the previous requests you have had in your account You will see the survey ID survey name processed date status com
5. d t t t Iti PM amp O 7 Does your current position represent a career change for you 8 What was your career prior to working at InsightExpress res po naents O selec MUITI p e Market Research gt 9 How many days have you been working for InsightExpress before starting the training session Please lin 10 What are you hoping to learn in this orientation about InsightExpress res po nses wit h In In a SIN E e q ue st lon Marketing 11 For the following items please rank the top 3 where 1 is the most interesting 2 is the second mos 12 Using a scale of 1 to 10 10 being the highest understanding how would you rate your knowledge int E e 3 13 Given your respective position at InsightExpress allocate 40 hours per week in specific areas of jo l n m O st ca S e S W h e n WO r ki n g WI t h are i 14 You mentioned the below items were important for you to learn in this organization Which do you be h kb d Product Development 15 Ona scale from 1 to 5 please rate how helpful you believe this training exercise is 1 16 Would you like to be emailed the results of this survey checkbox questions you would only 117 Whati i 17 Whatis your email address Sales 18 Created Grid j j 23 Created Grid apply a skip on a response that is os 23 Created mutually exclusive i e None of the ivdeco apagelinneclice tives above or Do not know In these Evaluate thi
6. insightexpress Research for the Right Decision Step Three Define Question Responses As a final step in creating your MD Grid you must specify the responses contained within each question type Based on the question types within your grid that permit individual response rows you will be presented with a text box for each To specify your responses place one per line Responses One Response Per Line Column 1 Label Single Select Column 2 Label Single Select Apples Carrots Corn Oranges Bananas Potatoes Strawberries Peas Create this grid Cancel Finally select Create this grid to finalize your MD Grid You will then return to your survey s Edit Questions page Step Four Specify Question Text Settings Once you have created your grid you will notice a series of questions have been added to your survey Each MD grid consists of 7 E Piense select your favorite mn Parent Question Row 1 Label Column 1 Label Apples Oranges Bananas Strawberries EE REOT Child Questions Row 1 Label Column 2 Label Carrots Com Potatoes Peas One parent question This is the overall question being asked of your respondents and it links together the child question s The parent question is programmed as a concept statement and acts as the receptacle for your children questions Your parent question will be named Created Grid by default 49 Survey Creation
7. 9 SURVEY LAUNCH a Submitting Your Survey to Launch Please note After launch minimal editing options are available Once a survey has gone live you may edit your survey s Thank You Page Not Running Page and the Web Site Intercept Invitation Delivery settings However if simple text edits are needed to be made to a question within the survey please contact InsightExpress Support for assistance There are a number of steps that must be followed in order to prepare your survey for processing Once you have finished building your survey you may begin the approval process by clicking on the Continue located within the Review column of the Survey Controls box Display Settings Review Questions amp Answers Formatting Logic Other AA Preview survey www x Import export 3 Advanced features Link questions ab Rename survey 4 Live Preview www tE Reorder questions Survey colors 38 Question rotation Restrict access a Live preview publisher Question names yy Survey language e Define quotas Undo changes Add question aly Search replace Remove logic i Runtime notifications Aa Encrypt answers gt Skipping amp Page Breaks E3 Concepts F File Management b Confirm Your Survey Name Modify Survey Name Now that you have constructed your survey you must name it enabling you to identify each survey within your account This is helpful if you construct maintain or field multiple surveys Your select
8. Column netting cannot be set for all grids Select an individual grid question to create col Save options Cancel After clicking on Save Options the chart will show the counts and percents of each individual response row as well as sums from the column nets that were created 20 n general how would you rate the following elements of the Super Bowl compared to other years Total Aboutthesame Worse Moch Worse Total Halftime Entertainment 10 Pregame The Game Itself Commercials 140 Survey Results Interpretation insightexpress iv Codes This section allows you to adjust how the tool codes the responses so that you can recalculate various functions like mean median and standard deviation By default questions are coded as follows Single selects Radio button or Drop Down Questions 0 N Multi selects checkbox questions 1 N The default coding is shown below To adjust the coding used in result calculations you can select a sequence from the drop down menu or manually enter a numeric value or value range For example If your response is an f4 ikai age range such as 18 24 you can set your minimum value to 18 and Display Netting you maximum value to 24 for that res po nse If yo ur answer o ptio n is a Code values are used when calculating the mean median and standard deviation The default codil used in result calculations you can select a sequence from the drop down menu or
9. 4 Cannot have more than 3 responses checked iij If a maximum number of responses is indicated in Select ANY OR ALL of the following the Question Options respondents will not be able E to continue to the next question without receiving O Green an error indicating they cannot have more than X tl d responses checked ah Next Question iv Rating Scale Question Profile e Defaults Optional 10 point scale with points not labeled e Available Options Scale Points Hide Side Labels Label Each Point 1 N Reverse Scale N 1 Optional Require Horizontal rating scale questions ask respondents to 71era s make evaluations in 3 scalar format Specify the labels for the right and left side of the scale Left Very Poor Right Excellent Please note by default label each point is unchecked However when selected notice the rating scale begins with a 1 rating Also if the number of Scale points ai ae e Ee points on the scale is not specified it will default to a w Hide the side labels from the scale 1 0 poi nt sca e wager Label each point in the scale Reverse the scale lt Question Options Label the points for this scale frorn N 1 Allow the respondent to proceed without Optional answering this question 32 Survey Creation insightexpress Research for the Right Decision The Horizontal rating scale question appears as s Variable point ho
10. Rasal ta auactiane 3 Choose Next 71 Survey Creation insightexpress Research for the Right Decision 4 You will then preview the final layout and structure of your imported survey questions You may select Next to finalize the import process or select Back to questions to return to your main survey edit page Drop Down Box Not Selected _ x 2 Select ONE of the folowing Extremely valuable Veuable Nether valuable nor not valuable Neo valuable Ne at all valuable Select ANY OR ALL of the following O Red 4 Variable point horizontal scale ttOOOOOOOOO O Righ Please note By default all imported questions will be set as optional ii Reorder Questions Reorder questions This feature allows you to easily move one or more questions throughout your survey You may also use this feature to delete multiple survey questions at once Reorder Questions Drag questions to reorder Drag questions to reorder Hold shift to select multiple questions 1 Capture a value from the query string 2 Thank you for your participation 3 Select ONE of the following 4 Select ONE of the following 5 Please consider this image before answering the following question s 6 Please consider this image before answering the following question s 7 Please rate your satisfaction with each of the following features Select one for each 8 Please rate your satisfaction with each of the following fea
11. Total Response E Total O 100 000 Halftime Entertainment 299 99 667 46 12 040 Pregame 6 98 667 20 6 757 The Game Itself 3 99 667 120 40 144 Commercials 299 99 667 32 10 702 Commercials The Game tael Pregame Halftime Entertainment 70 30 40 50 60 TO ra 90 100 110 120 M9 Much Better B Better Aboutthe same MEO Worse E MochVorse E Not Sure insightexpress Research for the Right Decision a Question Options Question options allow you to change the display of the data to make it more convenient to analyze Within the question options you have the ability to update the display of the results set up netting set up column netting codes and reset the question options when you would like them to go back to default To access Question Options hover over the right corner of the question and clicking the tool icon see below These options include display netting column netting codes base size and reset 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one All Completes Total Pre Game Discussion 3 Game Itself Commercials Halftime Post Game Analysis Other None of the Above i Display insightexpress Research for the Right Decision Allows you to modify the way the results are being displayed on the results online page e Chart type the ability to change the type of chart Options include stacked bar charts pie charts and area maps e C
12. insightexpress Research for the Right Decision D GROUPS AND SHARING 1 CREATING A GROUP To create a group click on Account Settings then click on Manage groups Account Settings Eu U a es Accou nt Account settings Settings change password Manage your account ZIME TSE settings amp preferences for Respondent groups InsightE Create ami manege your reSpondenl list for ir l le survey pre population account Adinsights campaigns Manage groups share surveys and payment methods with other accounts Charting preferences Next click on Create a new group then choose a name for the group that you are creating You may also set permissions to your group by checking off the appropriate settings below Invite other InsightExpress users to join a group insightexpress After naming the group click on button Save group settings Create Group Below please define the access permissions for your group If you are unsul Group InsightExpresy Administrator List my name among the members of this group Member Settings Allow everyone in this group to see my surveys LD Allow everyone in this group to modify my surveys Allow everyone in this group to view my results C Allow everyone in this qroup to download my results Save group settings After creating the group you will be given the option to invite other InsightExpress users Click on the option titled Invite other users to a group InsightE
13. Chinese Traditional eGerman e Malaysian eSpanish Latin America eCzech eGreek e Norwegian eSpanish North America Danish Hindi Polish eSwedish e Dutch eHungarian e Portuguese Brazilian e Tagalog e English eindonesian e Portuguese European e Thai e Finnish eltalian Romanian eTurkish e French Canadian eJapanese e Russian Please note changing the language will only impact the directives of the survey The actual survey will not be translated The survey itself will need to be translated into a specific language before programming If you would like your survey itself to be translated please contact your InsightExpress Account Representative as this would incur additional charges 78 Survey Creation insightexpress Research for the Right Decision h Logic Logic Link questions 3 amp Question rotation amp Define quotas lt 2 Remove logic Skipping amp Page Breaks i Link Questions With the Link Questions option you can pipe responses that were selected or not selected from one question into another With this feature the responses available for one question will depend upon that respondent s answers within a previous question in the survey To enable this powerful piping function you must follow a three step process 1 Identify the source question 2 Identify the destination question 3 Select the appropriate piping options or attributes Please note This tool can only be used w
14. MS Pre Game Discussion E Game ttsett Commercials 2 Haltti For the response Game Itself column A tested significantly higher than column B at the 95 confidence level where as in the response row Commercials column B tested significantly higher than column A insightexpress Research for the Right Decision Please note When viewing an All completes or total column there will not be a letter associated because the total contains all respondents and therefore is not independent from any sub segment of the data The chi square test is used to determine if responses are statistically different among subgroups This test looks at the data for all of the answer sets to determine if there is an overall difference among the subgroups in the case below the subgroups are Males and Females If there is an overall difference the chi square test will then evaluate whether or not there is a significant difference for each answer set and display the related column letter of the subgroup However if no overall difference is found amongst the subgroups the following chart will be shown 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one ALL Completes Age 25 34 Household Income 45 000 to 59 999 A B Response i E Sig Dif N 70 Sig Dif Total 19 Pre Game Discussion 0 Game Itself 7 19 Commercials Halftime Post Game Analysis Other None of the Above The chi squared te
15. O au Completes 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one parts of game watched J 1st Quarter f Show selected questions Show all questions Show open end questions Reset all J 2nd Quarter O 3rd Quarter J 4th Quarter This will generate both a chart with frequencies and percentages of the responses as well as a graph All open ended question types will contain only a chart with the responses of each individual If you would like to view questions of that are the Open end question type you can do so by selecting the Show open end questions viewing option Results Overview E Drop Analysis 1 This is a short survey regarding this year s Super BowL The survey should not take more than a few minutes Thank you for taking the time to share wy 2 How much of the game did you watch Please select each portion of the game you watched s 3 How did you watch the Super Bowl W 4 Why did you watch the Super Bowl this year SeLect all that apply 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one s 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one Show selected questions Show all questions Show open end questions Reset all This feature will highlight each question within the survey that is open ended The following are examples of various charts and graphs that populate for each question typ
16. Please note below the option to add new questions to your survey the program will tell you the number of columns that have been used and how many more columns are available As with most databases there is a column limitation of 1 024 The number of columns used in our database will depend upon the question type that you choose when building your survey Should you exceed the 1 024 column limitation you will be notified You can add 996 more questions to your survey Click here to add a new question Once a question type is selected the question editing page will appear This view will allow you the option to edit the question text answer set and set questions options The Question Text box is where questions should be typed or copy and pasted in For all questions that you add to your survey you will see a question text area with three tabs Question Text Question HTML Preview Select ONE of the following 20 Survey Creation insightexpress Research for the Right Decision If you are unfamiliar with HTML coding you can click on the Question HTML tab The Question HTML tab will allow you to put in the question text with HTML coding Here you will see a toolbar similar to that in Word which will assist you in formatting your question text Question Text Ge Lo S Preview BZ U a BB Styes Paragaph X dei m s Herel 2 E x n g s yi Select ONE of the following Regard
17. 5 ACCOUNT NAVIGATION Live Summary Shows a snapshot of the current status of the pack itself If you hover over the icon you will see brief explanations for each item in the list insightexpress Research for the Right Decision Billing Page Billings To Your Account Pack Creation The total number of surveys and completes credited to the pack upon creation Below you can review the activity associated with your account Pack Debit The number of surveys and completes Amat aan F manually debited from the pack by IX administration Payment method 14561 TEST for New Billing Info Pack Credit The number of surveys and completes zs AS manually credited to the pack by IX administration Survey Debits The number of surveys that have been Billing Summary launched and their target completes along with any increases to target completes post launch Pack Creation Survey Credits The number of unused completes eee returned to the pack when running survey targets are Pack Debit reduced or surveys are closed prior to reaching their E Pack Credit target Survey Debits Used Collected The number surveys launched and the number of completes actually used by respondent Survey Credits completions ee Pending Use The number of completes that have Pending Use been allocated to launched surveys but have not yet avattapte been used collected in running surveys Available The n
18. You have the option to select a specific question or multiple questions However if you would like to view responses by filter banner book simply select through the Limit Results to option By checking off Show additional details you can view the start and complete time for each respondent based on Eastern Standard Time Filters Additional Tools Weighting Verbatim Coding Completes by day Runtime Notifications insightexpress Research for the Right Decision Browse Responses Bs ioe sae E te lace er PSA cee mac meant GWA Fe oer on Nene ee A l none 6 Which of the EEA do you tend to remember the MOST after the Super Bowl 5 7 Thinking of Super Bow advertising what is the mos memorable ad during the g 8 Please rate how much you agree or disagree with the following statements 9 Thinking of all of the companies that advertised during the Super Bowl how did 10 Which Super Bow commerciats did you like enjoy Limit Results To All completes Options Z Show additional details lt j View results Filters Printer version individual Respondent Data IO s This is a short survey regarding this year s How much of the game did you watch Please How did you watch Why did you watch the Super Bowl Super Bowl The survey should not select each portion of the game you the Super Bowl this year Select all that apply ihad a rooting interest am a fan of Patriots o
19. all Total All completes Age At home alone P 25 34 While viewing the results online the 35 44 At home with just my family questions will be labeled with the filter eagat or older HOSTED a Super Bowl party gathering you are currently viewing the data of 125 000 to 174 999 15 000 to 29 999 Watched At Home 175 000 to 249 999 250 000 or more ATTENDED a Super Bowl party 30 000 to 44 999 45 000 to 59 999 60 000 to 74 999 ae pes eae 75 000 to 89 999 90 000 to 124 999 Other Less than 15 000 Prefer not answer Quotas Did Not Watch At Home insightexpress li Filters You can also view the results based on several different filters or quotas at the same time by selecting your filters beneath the Banner Book dropdown There are small checkboxes that can be selected to the left of each filter and or quota You can also click Expand filters This will give you a new window with all of your filters When applying several filters to the data in this regard please note that you will read each filter as a separate entity rather than as a compound segment of data 3 How did you watch the Super Bowl ALL Completes At home alone At home with just my family HOSTED a Super Bowl party gathering Watched At Home ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Did Not Watch At Home As you can see from the image abo
20. also be used for skips For example 3 oe label the first question of your demographic questions demos you could write goto Demos Question Names Question Name On average how frequently do you use Product XYZ Overall how satisfied are you with Product XYZ Using the following scale how valuable do you find Product XYZ iv Search and Replace Sac Search replace This feature allows you to search for words in surveys that you would like to replace Type in the word case sensitive or phrase you would like to find in your survey and click on the Search button The screen will then return all instances of the word or phrase as listed in your search criteria 73 Survey Creation insightexpress Research for the Right Decision You then have the option to replace this word or phrase with new text By entering the new word or phrase in the Replace with box and clicking the Replace button all found criteria will be replaced with the new text Search and Replace Enter the text phrase you would like to locate and click the Search button ALL instances of the text phrase in your survey will then be highlighted in red Next enter your replacement phrase and click the Replace button For your convenience you can also click on the linked question numbers to edit a specific question Search for Search 2 matches found start over Case sensitive E Regular expression b Formatting Advanced Fea
21. insightexpress Research for the Right Decision Multiple child questions The child question s are the individual questions that make up each MD grid Upon creating your grid you must specify the question text that will be shown above it To do so left click the parent question for example Q7 above and choose Edit You may then set your question text and settings on the following edit page These settings include E Hide side labels E Show labels E Border E Rotate rows E Rotate columns Video player settings Hide the side labels from the scale Label the questions in the grid Show a border around the grid Rotate the rows for this grid so they are presented in random order Rotate the columns for this question so they are presented in random order You are also able to edit the responses settings of individual child questions To do so select the child question and choose Edit as you would any other survey question Please Note The settings of each child question will depend upon the question type 50 Survey Creation insightexpress Research for the Right Decision e Numeric Grids Numeric Grids Numeric Grid 27 35 __ i Numeric Grid Question Profile Defaults Required Available Options Min Max Value Min Max Sum Sum Default Value Row Width Height Label Width Drag Drop Rotate Rows Show Sum Force Whole Numbers Ra
22. insightexpress at 5 To find the top answer choice in a ranking question you would insert a one 1 in both the minimum and maximum value boxes Once you have finished creating your Simple Filter click on the Save this filter button After the page refreshes you will be brought back to the Filters page where you can view up to date counts of each filter or quota within your survey Survey Filters Completes Copy Delete Lock Filter Hide Filter o E Age E HHI D S C W 125 000 to 174 999 O ST 15 000 to 29 999 ST 175 000 to 249 999 W 250 000 or more LO LJ E W 30 000 to 44 999 ST 45 000 to 59 999 D D W 60 000 to 74 999 E W 75 000 to 89 999 Pleo e e Sie eS o o od 0 000 BE DN SE SE SR DR E ST 90 000 to 124 999 Delete selected filters Get the latest counts Crosstab filters Hide or lock filters To update the criteria of a filter simply click on its name and you will be brought back into its definition page To delete it select the red delete button located on the right hand side On the bottom of the page you may also select Get the latest counts to update the number of completes the filter has captured on a running survey b Auto Filters Auto Filters create simple filters for each response row of a single select drop down or radio button questions or multi select checkbox question With a single click you can great a separate filter for
23. insightexpress each age group within an age question or each region or state within a question that asks a respondent about their geographical location Create anew filter simple filter Compound filter Banner book Auto filters To begin choose Auto filters from the Filters dropdown list You now must choose a label for your auto filters The label can be anything from the question number to the question topic age gender etc Create Auto Filters You can create a fitter for each response In a single or multi select question in one step Provide the Label for these filters and the question with the responses you want to fitter For example you can selecta gender question and provide the abei Gender to create the filters Gender Male and Gender Female Filter name Household Income Select questior 11 Which Super Bow ad wes the funniest 12 Which Super Bow ad was the most innovative creative 13 Which Super Bow ad was the best 14 Which Super Bow ad was the worst 15 Why was the X q13 ad the best Super Bow ad Select All That Apply 16 If you have to at what point during the Super Bow broadcast to you tend to vis 17 When you were watching the Super Bowl on TY this year did you at any time conne 18 How likely are you to visit a website after this year s game to view a Super Bo After the proper label is selected choose shh font ldap opee mbar a a 21 Did you see Janet Jackson
24. 1 13 2010 Completed insightexpress Research for the Right Decision Here the group administrator may set individual permissions for each shared user or share the selected survey with a previously created group You may indicate special permissions that you would like to give to each shared party by checking the corresponding boxes Once you are done selecting the specific permissions for that survey click Save see Modify View Download Reporting Surveys Results Results Options amp Support at InsightExpress supporn insightexpress com L Surveys Surveys Create manage edit and i Ji My surveys access results for your all surveys in your acco arid Folders Sharing folders review 51 hain Group common Sure _ review Concepts Running survey running surveys in your account ent surveys insightexpress Research for the Right Decision To view an overview all surveys groups shared from your account select Survey Dashboard Surveys Create manage edit and access results for your surveys On this page the Group Membership section will list all groups connected to your account along with the assigned rights of each This page also contains Assigned Survey Shares which lists each survey shared from your account who it is being shared to and the rig
25. Completes as well as the Sum of Actual Completes per Pack user User Report User Detail E Payment method 14561 TEST for New Billing Info Search Last Log in You can easily see the last log in by each pack user User Report Last Log In Payment method 14561 TEST for New Billing Info Search 8 ACCOUNT NAVIGATION insightexpress Research for the Right Decision e Support Help on this page This will link you to InsightExpress electronic Client Help on this page Handbook or to the live chat support tool Live chat support Live chat support This will connect you to a live Custom Marketing Research Client handbook Coordinator Support hours are 8 00am 8 00pm EST Client Handbook Allows you to open the Client Handbook from the site admin insightexpress com ix chat chat asp Online Chat Support insightexpress Research for the Right Decision Available Monday through Friday 8am to Spm EST Close Chat Session Copyright 1999 2011 InsightExpress LLC Patented All Rights Reserved Other Patents Pending is istered tr C InsightExpress is a registered trademark of InsightExpress LLC The chat tool window choose Click Here for Live Chat to reach one of our Coordinators 9 ACCOUNT NAVIGATION insightexpress Research for the Right Decision 2 MY SURVEYS Once logged in the first page you will see is entitled My Sur
26. Creation insightexpress Research for the Right Decision Here is how the question will appear to a respondent Enter a date Month Date Year March oO of yi Ss L gt gt ss is a registered trademark of InsightExpress LLC Respondent Privacy Statement ii Query Strings PLEASE NOTE TO ENSURE PROPER DATA COLLECTION ANY QUERY STRINGS MUST BE INSERTED AS THE FIRST QUESTIONS WITHIN YOUR SURVEY Question Profile e Defaults Hidden e Available Options None Custom 2 Dimensional Grids Single Select Mullti Select Multi Grid MMA Dimensional Grid Query strings are hidden survey questions that allow you to identify personally identifiable information PII without directly asking respondents to identify themselves You may only use this question type when distributing your survey via your email list or Web site 56 f Survey Creation insightexpress Research for the Right Decision Query strings can capture a unique value i e ID number account number or customer vs prospect to identify an Enter the name of the querystring variable you would Like to capture individual respondent or any other value me to identify a group to which the respondent belongs You may also use Show E EEA query strings to discover from which Web page respondents came Save changes Save and preview Add to library Cancel The first step in creating a query string is to give the qu
27. Custom Custom Selects a Personal Question Drop Down Box Radio Buttons Checkboxes Rating Scale Library x ca Agreement es Q a 00000 o v Awareness No z Demographics Importance Open Ends Ownership Customize Your Question Short Text Long Text Numenc Fie Upload Pricing 123 45 You can customize Wis question to meet your specific needs Dy modifying the text in the box Delow Once you have modified the question you can preview it as a respondent would see it to ensure Purchase 5 ai te satisfied Intent Satisfaction You can also use any HTML tags n your question text Click here for a short Introduction to HTML Technographics Open Ends Text ae or R Question HTML Preview Concept Custom HTML Ivage Video Test az Statement ex Uniqueness W gt Hypertext Information Usage hs 2 Dimenstonal Grids Al Categories From Single Select Mutb Select Grid Muk Dimensiona Existing a MOY as X6 Deo 200 As Numeric Grids b Page Breaks Please note InsightExpress recommends adding page breaks every 1 3 questions Page breaks help to ensure good data collection and prevent excessive respondent scrolling Often times when a page is too long a respondent may not notice error messages above questions As a result many respondents may exit a survey prematurely having not noticed any error messages displayed on the page 12 Survey Creation insightexpress Research for the Right Decision To add a sing
28. Edit Questions page as indicated to the Pr s OU UNEY you can cucka right Microsoft Word full Logic Microsoft Word no Logic Microsoft Word editor s version 108 Survey Creation insightexpress Research for the Right Decision Each printer version offers various levels of detail depending upon which survey elements you are interested in reviewing The various detail levels are as follows e Printer Version Shows all survey logic Included within this version are all survey questions answer choices skipping logic question attributes etc This version also contains information such as survey name date of survey creation target completes and the price of the survey e Microsoft Word no logic Will download the full logic printer version of your survey as described above as a doc file e Microsoft Word full logic Will download the no logic printer version of your survey as described above as a doc file e Microsoft Word editor s version Will download the full logic printer version of your survey in addition to survey coding tags html and other various style codes Please Note If you would like to save the web browser version of your survey for the purpose of e mailing it be sure to save the file as HTML only Otherwise certain printer version content may be lost when translated to other computers 109 Survey Creation insightexpress Research for the Right Decision
29. IX account holders to view the survey under specific permissions Refer to D2 for survey sharing details Delete Survey Moves the selected survey to a folder of deleted surveys Move Survey Moves the survey in or out of a folder Convert to Template Allows you to customize and create your own survey template including logos color background and fonts for later use on future surveys 10 ACCOUNT NAVIGATION insightexpress Research for the Right Decision Survey Details Provides approval details of the selected survey such as URL username target target completes price payment method date survey was created and online invoice The following screenshot shows the Survey Results option which is available after a survey is approved and has collected its first complete Refer to Survey Results Interpretation for detailed instructions ta Infiniti 7 Ee oa L Preview Survey Xtest Live Preview Survey 7 Trainin Edit Survey 2 Univers L Copy Survey Ral Survey Results Ase g Send Results Via E Mail By uscMt o 2 USC M 242 Allow Sharing USCMc Delete Survey 5A New 51 A Move Survey Survey Details F USC Mt eee The table of your surveys includes the following information Survey Name Last View Target Audience Target Completes Completes Status and Survey ID Survey Name Last View Target Audience Target Completes Completes Status Survey ID Survey Name The name of the surve
30. Males Use the OR operator to evaluate two or more simple filters As a result you will be able to view data insightexpress for responses that meet one OR the other criteria conditions e Example New York OR New Jersey OR Connecticut Use the NOT operator to exclude data This operator may also be used in conjunction with the AND or OR operators to exclude data based on multiple conditions As a result data is returned which DOES NOT meet the NOT conditions used in this filter e Example Owns a home AND NOT Married Use the NOT IN operator to select ALL records that are NOT in an existing filter NOT vs NOT_IN When a filter selection is preceded by NOT the results returned will be records where the selected filter condition is not true the filter s questions were answered and do not match A filter preceded by with NOT_IN selects all records that weren t selected by the filter whether the underlying questions were answered or not For example a filter such as Country United States may be defined to select all resoondents who indicated they live in the United States in question 10 A compound filter for NOT Country United States selects all resoondents who answered question 10 with a response other than United States A compound filter for NOT_IN United States selects all resoondents who are not included in the filter United States regardless of whether or not they answered question 10 T
31. Quotas can be used to exclude respondents who do not qualify for your audience They can also put a cap on completes that answer a question in a certain way although they should not be used to capture minimums Edit Quota To create a quota provide a name check the appropriate criteria and enter the number of desired survey completions Answers After naming the quota and setting the 9 quota size you will choose the answer Quota name Extremely Valuable choice associated with the quota Simply JJautasize 100 Select the answers below that should be included in your results for this filter check off the checkbox associated with Survey New Survey the answer choice and then save the f 5 TEE EEA q u ota e 2 D own Box hide responses i htexpress ieira for the ligat Dectwor Once the quota has reached its target Extremely valuable Valuable number of completes respondents will ise ate Se aN Not valuable Not at all valuable be sent to the Thank You Page of a survey No Response a n d not cou nted as a com plete Select ONE of the following select responses Select ANY OR ALL of the following select responses 83 Survey Creation insightexpress Research for the Right Decision Once the quota has been saved you will see the quota in the quota table when you return to the Define Quotas page It will display the quota name the quota amount and the option to d
32. a Eating b Drinking c Sleeping Survey Creation jes How many hours per day do you spend on the following activities insightexpress Research for the Right Decision ii Ranking Grid Question Profile Defaults Required Ranking Format Available Options Min Max Value Min Max Sum Sum Default Value Row Width Height Label Width Drag Drop Rotate Rows Show Sum Force Whole Numbers Ranking Format Hide Labels Optional Required Ranking grids allow respondents to rank a list of items from 1 N according to one attribute In the following example respondents are asked to rank three different actions eating drinking and sleeping according to preference When creating this type of question please be sure to define the scale being used i T Advanced Column List eo ae Column Label Double click to edit HTML i Rank Advanced Response List Response Double click to edit HTML j Eating JE Drinking Sleeping The question options for a ranking grid are identical to those in a numeric grid for more information refer section C5d Remember to keep Ranking Format checked for this question type un checking this option will make this question type into a Numeric Grid Here is how the question type will appear to a respondent Done with preview Start over Show console Auto answer 12 Rank the following items in order of importance Assign each M
33. a new window This view will also display the editing options listed in the Question HTML tab Paragraph gt Fontfamily Fontsize gt By wm im lt SE ee zJ olmo RA 2 g pn Extremely valuable Please note This feature does not apply to question types that do not have customizable response options Drop Down question types are also excluded 22 Survey Creation insightexpress Research for the Right Decision You may also enter possible responses in the Advanced Response List tab which will allow you to take a bulk of information and insert it into the response list all at once Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable Once you click back on the Response List tab your responses will be returned to individual cells Please note custom HTML tags cannot be applied within response rows in a drop down question type To the left of the responses in your Response List you have an image of eight very small dots that will allow you to drag the response to a different order Simply hover over the dots click and move the response to the order that you wish You will also notice to the right of the Response List is the option of indicating whether or not you would like to keep your responses anchored from rotation rotating responses is further explained here Response Double click to edit HTML Extremely valuable Valua
34. account currently running Completed surveys completed surveys in your account Completed Surveys Allows you to access surveys that Recent surveys have completed surveys you ve recently worked with Deleted surveys Recent Surveys Allows you to access surveys that you deleted surveys in your account have recently edited or analyzed Deleted Surveys Allows you to access surveys that you have deleted 2 ACCOUNT NAVIGATION insightexpress Research for the Right Decision ii Shared Surveys Shared Surveys Allows you to access the surveys that were shared directly with your account Please see section D1 for additional information Shared Surveys Surveys Shared with your account rc y ir i m Sharing Dashboard Allows you to view your group sharing Dashboard memberships and survey permissions you granted to other eview survey shar Le Peer oo Iree Cwi l EO RT SSN eth mae InsightExpress users iii Create a Survey The Create a Survey section allows you to create new surveys from 3 different options Please refer to section C2 for additional information Blank survey create anew survey Ermm ee a a i menu ETA Use a preformatted survey get s5 d quickly with ap th a predesigned survey Use mplate R freer R P a im gt d amp L TYE E Fa I FL 1 3 ACCOUNT NAVIGATION insightexpress Research for the Right Decision b Account Settings The Acco
35. and Justin Timberlake perform together at the halftime 22 Dig you see anything unusual during their performance the question for which you would like to J sessies e 26 What is your age automatically create filters and then select gt the Responses Once you have selected the filters you would like to create click Create Auto Filters Household income Less than 15 000 Household income 15 000 to 29 999 Household income 30 000 to 44 999 Household income 45 000 to 59 999 Household income 60 000 to 74 999 Household income 75 000 to 89 999 Household income 90 000 to 124 999 Household income 125 000 to 174 999 Household income 175 000 to 249 999 Household income 250 000 or more Household ao Create Auto Fitters Cancel Once the page refreshes you will be brought back to the main Filters page where you will now see a folder which will have the same title as whatever you have labeled your auto filters 152 Survey Results Interpretation insightexpress Research for the Right Decision Survey Filters Completes Copy Delete Lock Filter Hide Filter LI Gi Age D E Household Income Delete selected filters Get the latest counts Crosstab filters Hide or Lock filters If you click on this folder all auto filters created under this label will be present Survey Filters Copy Delete Lock Filter Hide Filter G E Age D E Household Income Fi Fi ra a Fi Fi Fi
36. answel number of completions To separate multiple addresses by commas kjefferies insightexpress com Ce separate multiple addresses by commas jaji Client Notifications Allows you to send a notification to your InsightExpress Notification email address or to the addresses of your colleagues This Message notification also allows you to choose a personal message to be sent within the email and also attach survey results charts for wie each question that was answered a summary provided by the current respondent a summary provided by ALL respondents gt nothing E include charts in the attachment When a survey respondent gives a specific set of answers my survey completes my survey reaches 100 completes Name this notification Respondent Notifications Allows you to establish a notification to be sent to a respondent In order to set up a respondent notification you must ask a respondent to include their email address somewhere within the survey To do this insert a short text box question into your survey and under question options check of Email format Upon inserting an email type question you can then choose a Respondent Notification and then click create a custom email message Custom Emails Below are the custom emails that you have created You may create a new email at any time Custom Emails Email Name Type Created Test Email Copy Emai
37. as if you were looking at them for the first time Please note that resetting your results will not delete any filter you have created in the survey although you will need to check them off again under the Questions amp Filters area in order to view them within the online results search Results Overview a Drop Analysis 1 This is a short survey regarding this year s Super Bowl The survey should not take more than afew minutes Thank you for taking the time to share 2 How much of the game did you watch Please select each portion of the game you watched 3 How did you watch the Super Bowl W 4 Why did you watch the Super Bowl this year Select all that apply s Which part of the Super Bowl broadcast do you enjoy the MOST Select one s 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one Show selected questions Show all questions Show open end questions _ g Drop Analysis This tool provides a breakdown of when respondents abandoned the survey before completion Insightexpress Research for the Right Decision It is particularly helpful in determining which questions may be causing respondents to exit the survey Although you are unable to make an edit to a survey that is already live you can keep this information in mind for future surveys sUrvewEegarding this years Super Bowl The survey should not take more than a few minutes T
38. based off of respondent completion time before and or after date Open ended questions allow you to enter specific text for your filter You may set up the filter to include respondents who either did or did not answer in a certain way You can also choose to filter by those that did not answer the question by checking off the no response option below the open text field You would follow this same model if you wanted to filter by querystring value or respondent ID value 7 Thinking of Super Bowl advertising what is the most memorable ad Any 7 You can also include the wild card character which is an asterisk Below explains how to use the wild card character Wildcard matches one per line for example Amazon matches Amazon Amazon matches I live in the Amazon Amazon matches live in the Amazon with my pet snake To create a numeric grid question filter you may establish a minimum or a maximum answer choice value Please tell us approximately what percentage of time you flew for business and for Leisure in the past year Please enter whole numbers adding to 100 Minimum Value Maximum Value Flew for business Flew for Leisure For example to find people who eat five times a day you would set both the minimum and maximum value boxes at 5 To find people who eat at least five times a day you would only set the minimum box 150 Survey Results Interpretation
39. can also be driven by date These additional options can be found at the bottom of the window under the Limit by Date section Please note Selectively presenting a question based on more than one answer choice within the same question will create an OR function So if any option of the checked responses is selected the selectively presented question will be displayed If the selectively presented question is based off two or more questions this will create an AND function So all conditions must be met For questions or assistance with complicated skipping selective presentation rules you may contact InsightExpress Customer Support 89 Survey Creation Vil insightexpress Research for the Right Decision Scripting Whether you are asking a question in the beginning middle or the end of a survey the Scripting feature will allow you to create more complex skip patterns for survey questions For those interested in a more detailed overview of our scripting there is an additional training manual available on this topic To create scripting commands for your survey you must use if and or goto statements To add scripting commands click on the question that the script applies to and then click on Skips and Scripts Here is a sample script command admin insightexpress comfix editSkips aspx papup trueepos 0 To include skips for respondents who respond to this question indicate if Q1
40. column is a grid single select or multi select question Each grid cell will contain an html label single select question multi select question or grid After setting your grid type you will set your grid size To change the number of rows or columns within your grid simply enter the appropriate values into the fields provided and choose Set Size 47 Survey Creation insightexpress Research for the Right Decision Step Two Set Grid Layout Once you have set your grid type size you will customize the layout of your grid First specify your row column labels that will be shown within your grid Then depending on the grid type you selected in the step above you may hover over a grid row column or cell and set the question type of each using our custom questions library Grid Layout 1 2 Column 1 Label Column 2 Label TED 1 Row 1 Label a Label Single Select Delete row TED 2 Row 2 Label Ea Label O Eae Delete row O Delete column Delete column Add row Add column While setting your grid layout you are also able to freely add delete grid rows or columns using the buttons provided underneath the grid layout section The question types available within the MD Grid question are as follows y mA y Single Select ist 4 Multi Select Grid Horizontal Scale Drop Down List Numeric Short Open End Long Open End Label Delete Row Delete Column 48 Survey Creation
41. create a survey from a template in your account Use a preformatted survey Please Note Survey templates can NOT be launched as a live survey However you may copy your template to as a new survey that you may both edit and launch 3 SURVEY DISPLAYS Your survey may be viewed on the Edit Questions page in different levels of detail the length of your survey and the number of images may impact the load time Detail level Full Logic View Show Question Numbers Question Text Questions and Answers Questions and Answers and Skipping Detail level options e Question Numbers Only shows question numbers and the first line of the question label This option will not show any question label formatting e Question Text Shows only the question labels and numbers including formatting and any images within the question label e Questions and Answers Shows only the question labels numbers and answers 18 Survey Creation insightexpress Research for the Right Decision e Questions and Answers and Skipping Shows just the question labels answer options and any skipping including selectively present and scripts e Full Logic View Shows everything in the survey including question labels answer choices skipping and response question options such as min max values specify boxes rotation mutually exclusive responses page breaks and question types You also have the option to hide or show the fo
42. editing my survey Finally click Save Now when you go to preview your survey you will be prompted with a new screen asking for a username and password This screen will be shown to anyone who attempts to complete your survey However only those respondents granted access to a username and password will be allowed to bypass this screen and continue to the actual survey You must login to access the survey Please enter your Username and Password that was sent to you in your e mail invitation Username Password Copyright 1999 2009 InsightExoress LLC All Rights Reserved Patent Pending InsightExpress is a registered trademark of nsightExpress LLC Respondent Privacy Statement Please note Respondents will only be able to log in with a username and password that you uploaded via respondent groups If they do not have a valid username or if the username was already used they will not be able to enter the survey 102 Survey Creation insightexpress Research for the Right Decision C Step Three Pre populate Respondent Answers Please note The use of a respondent group is necessary for this feature A respondent group associates a unique username and password combination to each respondent to trigger the data population within survey results After you have associated a respondent group to your survey first determine which questions you will be pre populating based on that respond
43. for the invitation may help to idenitfy the invitation in your browser s cache data Also you may set the invitation s cookie experation by indicating a closing date By default cookies expire 365 days from launch When the invitation is enabled and begins intercepting your specified websites the activity is logged within the Invite Activity section of the Web Site Interception Invitation Delivery page Here you are able to view trends throughout the running invitation Please be sure to save your settings to at the bottom of the page to set ensure that the invitation is set to running 119 Survey Creation insightexpress Research for the Right Decision Please note To automate the delivery of your survey to a large audience you may also employ our Mailing Batches tool If you choose to distribute your survey via mailing batch invites please contact your Account Executive or a PM amp O Coordinator for more information tutorials and support h Allowing Respondents to Take a Survey Multiple Times By default InsightExpress surveys allow respondents to take a survey only once If you would like your respondents to be able to take your survey multiple times you will need to modify the URL before you send it out To do so follow these simple steps 1 Launch your survey For more information on this step please refer to the Survey Launch section 2 Once you have received your live survey URL via email append
44. incorrect Filter Rule Females AND NOT Less than 15 000 AND NOT 15 000 to 29 999 AND NOT 30 000 to 44 999 AND NOT 45 000 to 59 999 AND NOT 60 000 to 74 999 AND NOT Prefer not answer Save this filter Test filter Cancel You may also test your filter by clicking on the Test filter button You will then receive a notice of how many records are in the filter you are creating This notice may be able to indicate whether you are setting up your filter incorrectly especially if you expect to see a specific number of records for the filter that you just created Matching Records 40 Save this filter Testfilter j SUCCESS Once the compound filter has been saved you will be sent back to the filters page of the survey where you can view the current counts of the filter You can also edit the criteria for the filter at any time by clicking on its name d Banner Books Banner Books can be built to help organize your filters and give you the ability to see the same view of your filters each time you pull your results Please note that Banner books are a tool to view filters only All filters added to a Banner Book will still be viewed independent from one another To create a Banner Book select this option from Create a new filter dropdown list 156 Survey Results Interpretation insightexpress Research for the Right Decision Create anew filter Simple filter Compound fi
45. it with resetposition true For example if the original survey URL is http www insightexpress com s TEST111111 then the URL allowing respondents to take this survey more than once would be http www insightexpress com s TEST111111 resetposition true Click here to view a brief video illustrating this process 120 Survey Creation Operators lt gt Scripting Language if goto random set checked unchecked or and not max min Response Tags lt mutuallyexclusive gt lt termpoint gt lt specify gt lt hidden gt 121 Survey Creation insightexpress Research for the Right Decision FREQUENTLY USED SCRIPTS AND OPERATORS Equality Non equality Mathematical addition Mathematical subtraction Mathematical division Mathematical exponentiation Mathematical greater than Mathematical less than Mathematical greater than or equal to Mathematical less than or equal to If then Else Jump to a specific question Select a number from a defined set of numbers Assign a variable a specific value Determine if an answer within a checkbox list was selected Determine if an answer within a checkbox list was not selected Logical OR operator Logical AND operator Logical NOT operator Mathematical maximum Mathematical minimum Response will be mutually exclusive Response will become a termpoint Response will contain a specify box Row or column will be hidden from view
46. like these invites to appear on more than one website you may input multiple website URLs within the Domain Hosting Invites field Restrictions This JavaScript based tag is not intended for use on high volume or commercial websites The total volume oft exceeding this volume will be systematically disabled and users will be required to remove the tag from their Alternative Solutions lf this DIY offering does not appear to meet your needs please contact your InsiqhtExpress sales representative designed for advanced intercept customization multi domain distribution via ad serving technologies real tim Infrastructure to meet the high volume demands of our commercial clients W Enable Intercepts Domain Hosting Invites Following this step you must select your survey invitation You may do so by selecting the drop down box and choosing from the list of previously created invitations If none appear you must create one Invitation Intercept Rate A Intercept Method Popup Invite DeLay Invitation Size X Survey Window Size x LJ Full screen Popup Window Settings LJ Resizable LJ Scrollbars L Toolbar J Location O Status LJ Menubar 117 Survey Creation insightexpress Research for the Right Decision To create a new invitation you will need to access the Account Settings tab and select Survey Invitations The following page will list all of the survey invitations created within your account To create one sele
47. maximum sum of all values to be entered by the respondent Enter the required sum of values to be entered by the respondent or leave blank for any s Set a default value for each row of the grid Enter the width of the label row for this grid in pixels or leave blank for default Enter the height of the label rows for this grid in pixels or leave blank for default Enter the width of the response rows for this grid in pixels or leave blank for default Present this numeric grid in an interactive drag drop format Rotate the response rows for this question so they are presented in random order Show the current sum of the responses at the bottom of the grid Force responses to be whole numbers only Force responses to be ranked from 1 to N Hide the labels from the rows of the grid Allow the respondent to proceed without answering this question Please Note When selecting the Drag drop option the question will be converted into the drag drop question type This option will convert your response columns into draggable labels For more information on the drag drop question type please click here When selecting this option the number of columns within a question must not exceed the number of responses in your Response List Also if you would like to revert back to a numeric grid you may uncheck the drag drop option at any time Here is how a standard numeric grid question will appear to a respondent 52 Number
48. notifications may be edited Ta Web Site Intercept Invitation Delivery Thank you message Edit customized thank you message s while the survey Is live Not running message Display message to respondents attempting to access a closed survey Save changes Runtime notifications Prior to sending the email to respondents you may need to delete your browser cookies and cache to ensure that you are not sending a link that is cookied bringing respondents directly to the Thank You Page If you are sending your survey via email simply place the live URL into the body of your email text Please make sure to test this link prior to sending it to your email list Also you may need to delete your browser cookies and cache to ensure that you are not sending a link with interfering cookies Otherwise respondents may be brought directly to the end of your survey rather than the beginning After distributing your live URL you may also view your results in real time to ensure that all your data is collecting properly 115 Survey Creation insightexpress Research for the Right Decision If you are placing the survey on your website you may use our DIY intercept Delivery Options Once your survey is live you can access this area by clicking on the survey name and going to Edit Survey Preview Survey 4 Live Preview Survey ee Edit Survey M Copy Survey Survey Results G Send Results Via E Mail ga Allow
49. of items To drag and drop a respondent clicks on a token and drags it over to a corresponding response to be ranked 59 Survey Creation insightexpress Research for the Right Decision Please Note This question type automatically inserts HTML scripting into the question text wW hic h wi a low t he question to be ey of importance Assign each element a unique value from 1 to the number of elements in the grid in drag drop format Removing the scripting that is circled to the right will inhibit this feature from working properly Question HTML Preview Your column labels are the items that you are dragging Advanced Column List Column Label Double click to edit HTML i First C Second Third Your responses will become rows where attributes are dropped Advanced Response List Response Double click to edit HTML ae pa Eating Drinking Sleeping You may also click and drag the dots to the left of each row to reorder column and row labels Below are the question options for Drag Drop questions 60 Survey Creation insightexpress Research for the Right Decision Please note The Drag Drop option will be automatically checked off and unchecking this option will cause an error when previewing Rotate Table Rotate html table Options are 90 180 or 270 Row width Enter the width of the rows in pixels or leave blank for default
50. or is any member of your family or close friends employed in any of the Advertising Are you or is any member of your family or close Retailer distributor or manufacturer of friends employed in any of the food products Pertaining to shopping for household items and groceries which of the following 5 EXPORTING EMAILING RESULTS rarely or never shop for my household You have the option to elect specific subsets of your data or questions within your data exported and delivered to your desktop via email in Microsoft Excel CSV Fixed Field Output SPSS Portable Document Format SAS Format or an xml file 175 Survey Results Interpretation insightexpress You can access the Export Results section from the My Surveys page by clicking on the survey name and choose Send Results Via E Mail form the menu TH PIN Vp gt Cymni enny gt Q Preview Survey 5 RE n i S LCM C amp E Incident Tract Z Live Preview Survey T Corp ID Lookup FINAL Edit Survey 5Sa Live survey created fror H Copy Survey Business Engagement S Client Oversight Conta SQ RCS Survey Delete Survey 3 Modified Corp ID tempt Lg Move Survey Survey Details j SA PSC Questionnaire a Export Format First select the Export Format that you would like to receive your survey results The first three format options are most common Export Format Microsoft Excel Spreadsheet with one worksheet per question and eve
51. the entire set rotates with adjacent groups Note that Questions within the same Group Number will not be rotated Capture a value from the query string Thank you for your participation Select ONE of the following Select ONE of the following Please consider this image before answering the following question s Please consider this image before answering the following question s Please rate your satisfaction with each of the following features Select one for each Please rate your satisfaction with each of the following features Select one for each Please select your favorite Provide a numeric response for each of the following items Enter a date Month Date Year Save question groups Back to questions Two options are available when rotating questions e rotate single questions e rotate a set of questions To rotate single questions you must assign them consecutive values For example if you are rotating 3 questions each question will be assigned a different value 1 2 3 If you are rotating a set of questions individual questions within each set will have the same number but the numbers will be different between the sets For example if you are rotating 3 sets of questions with 5 questions in each set the numbering scheme would be 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 respectively Please note For Group Rotation to work properly single questions or groups of questions may only be rotated if they are bu
52. the results where the total counts go from largest to smallest e No netting will not display any netting e Inline netting will display the netted values within the table underneath the netted responses e External netting will display the netted values as the last row of the table not necessarily next to the netted responses e Percents will only show percents e Counts will only show counts e Counts and Percents will show both counts and percents Test statistical differences e None will not show any statistical differences e Based on other columns will test any statistical differences across columns Confidence Level this is an interval in which a measurement or trial falls corresponding to a given probability You can select confidence intervals of 80 85 90 95 or 99 Show total row includes a row that calculates the total row count Show total column includes a column that calculates the total column count Show chart will display a chart based on the crosstab information 143 Survey Results Interpretation insightexpress Research for the Right Decision Terse removes the rows where the total number of responses is zero Transpose allows you to switch the location of the questions For example if you have Q2 as your rows and Q4 as your columns checking transpose will make Q4 the rows and Q2 the columns Actions e View Results after selecting the above crosstab options
53. when adding a new question to Msi de ext or Concept Statement Uniqueness Open Ends your survey Displayed on the left of the Custom usage i Value Custom HTML Image Video Test Gap Ss Library questions are several other question ee Ss libraries that may also be of interest 2 Dimensional Grids Single Select Multi Select Grid Multi Gri pos Dimensional Grid O O HAN m O0 E Numeric Grids 63 Survey Creation insightexpress Research for the Right Decision Similar to the Preformatted Surveys that were discussed earlier InsightExpress also offers a bank of pre constructed survey questions that you may use within any survey you are constructing Simply choose which questions you would like to use as a template and edit each to suit your specific needs For Example the Demographics Library is selected below Libraries Demographics Custom Personal Question Library Agreement e Male Awareness Female O Whatis your gender Single Select Demographics Importance Drop Down Ownership M Pricing No Purchase Intent Satisfaction Technographics Text or Concept Statement Please selectthe range that best represents your age Single Select N Uniqueness e Under 18 Usage 18 to 24 Value 25t029 30 to 34 All Categories 25 to 30 From Existing 40 to 44 e 45 to 49 50 to 54 eu No Drop Down Vv What is the 5 digit ZIP Code at your primary residence Short Text Thi
54. you may view the results e Email these results you may email a snapshot of the survey results e Printer Version shows the snapshot of the survey results in a printable format After selecting your reporting options you can then click on View Results in order to populate the cross tab chart It will appear similar to what is shown below Survey RRA Results Training Confidence Interval 95 Question Ahy did you watch the Super Bow this year Select all that apply Crosstab How did you watch the Super Bowl At home At home with HOSTED a Super Bowl I ATTENDED a Super In a bar Sports just my family party gathering Bowl party Club Restaurant Total 100 000 5 A 14 431 3 252 4 675 492 71 16 23 I tend to watch major sporting 39 024 39 744 37 736 48 710 40 8645 37 500 30 435 events 31 100 19 29 6 7 Total Forties halliiine aniediaiameni 20 513 21 509 17 949 21 127 31 250 17 391 i 16 57 l 15 a 4 l had a rooting interest am a fan of 15 3085 21 509 38 462 22 535 12 500 21 739 Steelers or Seahawks 12 57 15 16 2 5 Pma football fan 44 872 49 057 64 103 54 930 43 750 26 087 i 36 130 25 a l 6 Commercials 37 179 48 302 58 974 57 746 50 000 52 174 29 126 23 41 8 12 l 16 667 10 566 7 692 15 493 12 500 8 696 To stay current on pop culture sports 13 28 3 11 2 5 My spouse significant other asked 16 057 5 128 21 509 15 385 9 859 18 750 8 696 me to watch wit
55. your satisfaction with each of the following features Sele 59 64 9 Please rate your satisfaction with each of the following features Sele 10 Please select your favorite 65 and older w 17 Provide a numeric response for each of the following items Survey 118 Enter a date Month Date Year End of surve 48 58 On this page you will be able to scroll through each question in your survey In addition a drop down box will be displayed to the right of each response row within your survey Using these drop own boxes you are able to select where you would like respondents to skip to after having selected that particular response From this page you are also able to force page breaks by checking off the Force a page break after this question checkbox Please note Page breaks help to avoid lengthy pages Often times when a page is too long a respondent may not notice error messages above questions The survey refreshes to the top of the page when an error is submitted Adding page breaks after every 1 3 questions minimizes respondent fatigue by eliminating scrolling Page breaks allow respondents to answer questions in manageable sections to ensure more complete data capture 85 Survey Creation insightexpress Research for the Right Decision Defining Skip Rules by Question Skip patterns are used to skip respondents over certain questions based on their responses to previous ones Skip patterns can be s
56. 0 goto 5 goto 2 That is if in question 1 J the next question that should be completed based upon the answer to the current question You may introduce skip patterns by using the A H h drop down boxes to the right of each response The default is the the first answer choice IS selected skip to Question 5 Otherwise go to Question 2 Next Question 1 Variable point horizontal scale Left di Next Question E Next Question 10 T Next Question 7 B What is your age Next Question Next Question Next Question i Next Question i Next Question i Next Question Right a Next Question Be a amp mo w m Ol E tw fh LJ Force a pagebreak after this question 55 or older Evaluate this script after the respondent submits this question oy it Q1 0 goto 5 G Ote 2 5 Ej Save and refresh questions Ej Save and close E3 Cancel A note on Coding When scripting for most single select questions radio button drop down single select grid the first response choice is coded from O N refer to image to the right However multiple select questions are coded from 1 N If unsure of any coding or scripting within your survey please contact InsightExpress Support 90 Survey Creation insightexpress Research for the Right Decision You may also combine login in the form of and or scripts OR Scripting if checked 17 1 or checked 17 2 goto 18 goto 19 To include skips fo
57. 4 Survey Creation insightexpress Research for the Right Decision Long Text questions will allow you the ability to specify the maximum number of characters that a respondent is able to enter it will automatically default to 99 999 if the length is not specified in Question Options Like Short Text questions Long Text questions also default to optional To make the question required simply uncheck the Optional box in the Question Options section iii Numeric Open End Question Profile e Defaults Required e Available Options Min Max Value Textbox Width Force Whole Numbers Optional This question type is an open end free response question type that only allows respondents to enter numbers It can be utilized to enter an ID number salary the price of a particular item etc Textbox width Enter the value for the width of the textbox or leave blank to accept the default width Minimum length Enter the minimum number of characters to be entered by the respondent The question options for Numeric questions can be seen in the image to the right Maximum Length Enter the maximum number of characters to be entered by the respondent Minimum value Enter the minimum value to be entered by the respondent Maximum value Enter the maximum value to be entered by the respondent Confirm Force the respondent to type the same value twice as a confirmation Optional Allow the respondent to proceed without answeri
58. Breaks a Questions and Answers Questions amp Answers ES Import export t Reorder questions Question names al Search replace Aa Encrypt answers Import Export Z Import export Other ab Rename survey A Restrict access Undo changes 3 Runtime notifications EJ Concepts HE File Management To export a survey into a text file click on the Import export link in the Survey Controls box 67 Survey Creation insightexpress Research for the Right Decision Export Questions as XML By selecting the option to Export Questions as XML you may export your entire survey not just a question to an XML file Export Questions as XML Surveys exported as XML documents can be imported Later provided that the files is strictly formed as a valid XML documement There are many free XML editors available to ensure the document is edited correctly although notepad and other text editor can also edit XML Export Questions When selecting Export Questions option a new window will appear containing the survey s html coding lt xml version 1 0 encoding UTF 8 gt lt Survey ID 230090 gt lt Properties gt lt Name gt New Survey lt Name gt lt AccessCode gt 7243844631 lt AccessCode gt lt Title gt InsightExpress com lt Title gt lt LanguageID gt 1 lt LanguageID gt lt ProgressBar gt False lt ProgressBar gt lt HideCopyright gt False lt HideCopyright gt lt HidePrivacyStatement gt Fal
59. FTP or SFTP site Within the results platform any uploaded files will then appear as corresponding file names that can be matched on an individual respondent level For additional protection of your files you may also secure your survey as described within the Advanced Features section The question options for the file upload question are Optional Allow the respondent to proceed without answering this question 36 Survey Creation insightexpress Research for the Right Decision C Open Ends Other Open Ends Custom HTML Image Video Test re Custom HTML Question Profile e Defaults None e Available Options None This question type is used as a placeholder for an introduction or concept statement It can also be used as a section header There are no response rows or open ended boxes associated with Custom HTML question types Custom HTML questions are also not associated with a question number once it is live questions will only appear to be numbered while in editing mode amp when live previewing Simply enter your statement in the question text area and save the question You can customize the text using the Question HTML tab There are no additional question options associated with this question type but like other question types you are able to add an image into the question text using the image upload feature After clicking on Save and Preview your Custom HTML text will appear in thi
60. Label height Enter the width of the columns in pixels or leave blank for default Drag drop Present this numeric grid in an interactive drag drop format Rotate rows Rotate the response rows for this question so they are presented in random order Optional Allow the respondent to proceed without answering this question Here is how the question will appear to a respondent 3 Rank the following items in order of importance Assign each element a unique value from 1 to the number of elements in the grid Drinking Second insightexpress Research for the Right Decision g Advanced Advanced Location H Location Please note If you are new to this question type please contact InsightExpress Customer Support for assistance Question Profile e Defaults Required e Available Options None The location question is used to capture a respondent s geographic information including e Country e State e County e City e Zip Code Each of the above location question components will be presented as a separate drop down question and respondents must provide answers in the order of largest region to smallest Country gt State gt County gt City gt Zip Code As a respondent completes the question the available drop down responses for each component will depend upon the response to the component before it 62 Survey Creation insightexpress Research for the Right Decision Based o
61. Select ANY OR ALL of the following S Green Q5 Vanable point horizontal scale 7 los Enter a single text line test Q7 Enter a text based or open ended response Enter a number 5 os 210 lease rate your slsfacton with each ofthe Foloning features Select one fo o C esoo y y SOA Q10_4 b Live Preview Edit Questions Survey 230090 Live Preview z Printer Version When adding a new question you can choose the type that best fits your needs from your custom question library and can also select from a stions This page atso gives you the ability to add togic to your survey which includes skip patterns and selective presentation Once you are finished programming and pre e ick on the Continue option and follow the steps that are prompted in order to make your survey live and have the capability of collecting completes Logic Other Link questions ab Rename survey 3 Question rotation Q Restrict access amp Define quotas Undo changes Remove logic ej Runtime notifications 2 Skipping amp Page Breaks EJ Concepts HF Fite Management Live Preview allows you to view your survey in advance exactly as it will appear to respondents This feature allows you to test the survey questions answers Thank You page and see exactly how it will look once your survey has been launched 107 Survey Creation insightexpress Research for the Right Decision Choosing Live Prev
62. Sharing Delete Survey Move Survey Survey Details You will be brought to the Survey Details page that will allow you to modify the Web Site Intercept Invitation Delivery section Web Site Intercept Invitation Delivery Our DIY Web Intercept tags enable you to easily create a basic survey intercept on your personal or small business website general functionality of your invitation You then incorporate the tag into the source code of your website to facilitate the a lt script Llanguage javascript src http invite insightexpress com InviteServer 2 Invite aspx surveyID 199388 gt lt script gt If you would Like an automated email sent with the original directions to use a JavaScript code please enter your email ada multiple addresses by inserting each address on its own Line Send Email 116 Survey Creation insightexpress Research for the Right Decision This feature allows survey owners to append a JavaScript code to their website which would then populate a survey invite to respondents who visit this web page This tag is only accessible from within this feature From here you also have the option of sending instructions regarding how to append this tag to multiple individuals To do so input multiple email addresses within the field provided To ensure that web intercepts operate correctly select Enable Intercepts This checkbox is available within the Alternative Solutions section If you would
63. Z 12 Rank the following items in order of importance Assign each element a unique value from 1 to the number of elements in the grid Rank a Eating b Drinking c Sleeping 53 Survey Creation insightexpress Research for the Right Decision Allocation Grid Question Profile Defaults Required Min Value 0 Max Value 100 Sum 100 Available Options Min Max Value Min Max Sum Sum Default Value Row Width Height Label Width Drag Drop Rotate Rows Show Sum Force Whole Numbers Ranking Format Hide Labels Optional Required The Allocation Grid question is a numeric grid question in which several question options have default settings Question options for the Allocation Grid question type are shown in the image below Rotate Table Minimum value Maximum value Minimum sum Maximum sum Sum Default value Label row width Label row height Response width Drag drop Rotate rows Show sum Whole numbers only Ranking format Hide labels Optional 54 Survey Creation Rotate html table Options are 90 180 or 270 Enter the minimum values to be entered by the respondent Enter the maximum values to be entered by the respondent Enter the minimum sum of atl values to be entered by the respondent Enter the maximum sum of all values to be entered by the respondent Enter the required sum of values to be entered by the respondent or lea
64. a Fi Fi mi ra 0 0 0 0 0 Delete selected filters Get the Latest counts Crosstab filters Hide or lock filters C Compound Filters Compound Filters allow you to create more complex filters using different logical statements including AND OR NOT and NOT IN They are found on the Filters section of the View Results Online page 153 Survey Results Interpretation insightexpress Research for the Right Decision Create anew filter Simple filter Auto filters In order to combine filters into a compound filter you must first have created individual simple or auto filters To create a compound filter first choose a filter name You must then construct a logic statement using the desired simple filters and conditions you would like to include see below Once combined your simple filters can be saved here as compound filters Compound filter name Females and not lt 75 000 Select your simple filters below that should be included in your results for this compound filter Females Less than 15 000 15 000 to 29 999 30 000 to 44 999 45 000 to 59 999 60 000 to 74 999 Prefer not answer more rows To combine two or more simple filters use the AND operator As a result you will be able to view data for respondents that meet multiple criteria conditions e Example Age 18 25 AND
65. a variety of different layouts that vary depending on the number of images that you are showing You may display your images within separate rows or columns using the following formats e 1 Column Displays images within one vertical column e 1 Row Displays images within one horizontal row e 2 Columns Divides images evenly into two vertical columns e 3 Columns Divides images evenly into three vertical columns e 4Columns Divides images evenly into four vertical columns In addition to the above layouts the following advanced album layouts are also available Sequential Displays your images one after another Different from the 1 column layout this album layout type allows you to style each image individually through the use of custom scripting For questions or assistance regarding this scripting please contact InsightExpress Customer Support Flease consider this image before answering the following question s expertise solutions 40 Survey Creation insightexpress Research for the Right Decision Full Size with Thumbnails Displays your images as thumbnails Selecting an image from the thumbnail pane will display the full image on the screen expertise Next Question Virtual Book Displays your images within a two paned book simulation window Using their mouse a respondent may click to zoom in and out of images show How to navigate this publication To turn the pages click on the right or
66. al Tools search w Drop Analysis 1 This is a short survey regarding this year s Super Bowl The survey should not take more than a few minutes Thank you for taking the time to share m X 2 How much of the game did you watch Please select each portion of the game you watched 3 How did you watch the Super Bowl W 4 Why did you watch the Super Bowl this year Select all that apply 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one a ID tn mm amm _ ia n a Show selected questions Show all questions Show open end questions Reset all Please note Any quotas that have been fielded in your survey will automatically show counts in the Filters section AgeTarget 30 AgeTarget 41 50 Age Target 42 Didn t watch 1 1 and 01 1 Females 025 1 Males 025 0 Create anew filter Back to view results online Simple filter Compound filter Banner book Auto filters insightexpress Research for the Right Decision a Simple filters In many cases you will need to single out a particular demographic of people in order to see a more detailed breakdown of data To build these types of simple filters for various respondent demographics such as age gender region etc choose Simple Filter from the Create a new filte
67. ame Survey To change the name of your survey click on the Rename survey link in the Survey Controls A box will appear on the screen Enter your new survey name in the box and click on the Apply this name to my survey button Modify Survey Name Now that you have constructed your survey you must name it enabling you to identify each survey within your account This is helpful if you construct maintain or field multiple surveys Your selected survey name should be descriptive so you can easily recall the content and research intent of each questionnaire A possible example might be Stereo Pricing Research Survey Name Client Handbook Survey Apply this name to my survey Please note the default survey name for new surveys is New Survey 93 Survey Creation insightexpress Research for the Right Decision ii Restrict Access Restrict Survey Access You can heighten the confidentiality of your survey by restrict individuals originating fi You may use asterisk as a wildcard to indicate larger blocks such as a b c By defor computes wi be Some clients may choose to restrict access to their surveys You Granted Access have the ability to prevent individuals who originate from te aie ae specific domain names or IP addresses from accessing your survey To use this feature click on the Restrict access link A new page will then open giving you the option to grant or restrict access to certa
68. ar in the survey _ Not at all valuable Specify Box should be used if you have a response option of Other please specify Selecting this option will insert a text box to the right of a response providing the respondent with an open ended response field with a 50 character limit If a respondent selects this as their response they will be required to enter text into the specify box before proceeding to the next question Below is how a question with a specify box will appear to respondents Select ONE of the following Red Blue Green Purple Orange Violet Other please specify 30 Survey Creation insightexpress Research for the Right Decision B 7 y SBS sve p Fontfamiy gt Fontsze B wm ME KDBGR ML ERU 27 HoOA A 2B Another feature within the Radio Button question is p the ability to customize response rows by double clicking on any individual row Once you double click on a row the below screen will pop up allowing you to customize your response row text iii Checkboxes Question Profile e Defaults Required Min Checks 1 Multi Select e Available Options Min Checks Max Checks Rotate Responses Optional Select Image Checkboxes are a multi select question type that allows the respondent to choose more than one answer When using a multiple response question type you have additional options to help customize your question Similar to the single se
69. ation will appear to respondents who visit one of the specified web pages You can also choose how you would like the invite to appear on the page The most frequently used settings include popping up on the page popping up when the respondent exits the page or having the invite pop under the website s page Invitation Default Invitation v Intercept Rate 100 Intercept Method Invite Delay Popup on exit Invitation Size Pop under Popin required DHTML browsers Survey Window Size Popin Popup required DHTML browsers Invitation and survey window sizes may also be customized You may select how tall and wide both items will appear to respondents when intercepting pages The Web Site Interception Invitation Deliver feature also allows users to include settings within the invitation popup window ie making it resizable including a scroll bar tool bar and or a menu bar However we advise users to use these options with caution as invitations should be displayed as simple as possible Often the respondent may grow confused by the invite when too many options are available Invite Delay O Invitation Size 400 x 400 Survey Window Size 600 x 500 Full screen Popup Window Settings Resizable LIScrollbars LJ Toolbar LJLocation L Status LI menubar Cookie Name optiona Cookie Expiration days on on date optiona invite Activity Titling the invitation s cookie is optional However providing a name
70. ble Neither valuable nor not valuable Not valuable Not at all valuable Previewing the question is suggested once you have established question text and response list options To preview your question the Show question preview link is located at the bottom of the page This preview will display the question in the same page just below the Question Options box However if you prefer to view the preview in a new window you have the option of selecting the Save and preview button at the bottom of the page Show question preview Save changes Save and preview Prepopulate answers Add to library Cancel 23 Survey Creation insightexpress Research for the Right Decision Another feature is the option to save the question to your account Clicking on the Add to library button will add the question you have just created to your Personal Question Library Your Personal Question library can be found in the Available Questions box when you add a new question Add to library is further discussed here Libraries Custom Personal Question Library Agreement Awareness Demographics Importance Ownership Pricing Purchase Intent Satisfaction Technographics Text or Concept Statement b Question Menu Options Custom Selects Rating Scale O0 00 Drop Down Box Radio Buttons Checkboxes v No g Open Ends Short Text Numeric File Upload 123 45 Long Text IJI After you add questions to you
71. cation method such as Microsoft Outlook Please Note InsightExpress clients may also employ our Mailing Batches feature to distribute the survey link to respondents Please contact your Account Representative for more information on Mailing Batches including a tutorial and additional support materials that provide specific instruction My Website Visitors With this target you will receive an automated email containing your survey s live URL once your survey has been processed Within this email you will also receive a JavaScript tag which you may then embed this within a webpage Once your survey s audience is selected click the Save my selection button at the bottom of the screen Please note External sample options delivered by InsightExpress via e RDD or our many longstanding partnerships with sample providers are not available through these launch methods If you are interested in fielding a survey to an InsightExpress audience please contact your Account Representative or an InsightExpress PM amp O Coordinator for more information 111 Survey Creation insightexpress Research for the Right Decision d Designating Target Completes After selecting a target audience you will be brought to the Target Completes page Here you will determine how many completed surveys your survey will collect before automatically closing Once the target number of completes is entered click on am satisfied with the number
72. ccount Please refer to Groups and Sharing for additional information Charting preferences Allows you to modify the charting views for your results C Mailings Mailing Batches Custom Mailings Allows users to e mail survey invitations directly to an opt in e mail list of up to 2000 addresses from within an InsightExpress account To use this feature please contact your Account Executive for information on additional training and support materials 4 ACCOUNT NAVIGATION d Billing insightexpress discover tomorrow taday Surveys Account Settings Mailings Billing information unt contact and payment met Billings To Your nformation Below you can review the activity Payment method sharing dashboard share access to existing payment methods across accounts Billings to your account aC0ESS account activity data Shared User Information access account user information Export to Action Live Summar Payment method 14561 TESI Search insightexpress Research for the Right Decision Billing Allows you to change billing information view payment methods and monitor billings for your account Billings to your Account Allows you to review the activity associated with your account Billings To Your Account Below you can review the activity associated with your account Action Live Summary Payment method ALL Activity Running Surveys Search Closed Surveys
73. cescescnccecceccecceccnccnccnconces 101 c Step Three Pre populate Respondent Answers ccscsscsscssccsccsccscesceccecceccecceccnccsccncens 103 oe PREVIEW ee SN oirra E 105 w PRC UIE SY iaa aa 105 D ENEP N E renee eae eere eee 107 Ce P Vor ONS aoa 108 BS SURVET LAUNCH rca E 110 a Submitting Your Survey to LauncCh ssesecesessesecececscsesesecececsesesecececsesesecececsesesecececseseseo 110 Table of Contents Confidential Information Entire contents Copyright 1999 2014 InsightExpress LLC All rights reserved b Confirm Your Survey Name ssessssesssseosssecsesecsscecsssecssseosececsssecssoecsscecssoecseseosssecsececssoeoee 110 c Selecting the Target Audience sesessssesesececscsesecsececsesesececececsesecececscsesesecececsesesececscsesesee 111 qd Designating Target ComipletES ssiri eA i 112 amp Finalize Your Billing Informati OM sssinsirssrirnnn 112 Eo Foa Sy REV N ana snes cers eee eeeecdenneecevevasseeeseocaueeee 113 g Activate Distribute Survey sssssssssesssssoseesssesssesssesosesosssosesosseosssosssessesosssosesosesosseessesssse 114 h Allowing Respondents to Take a Survey Multiple Times ccsccsscsccsccsccsccsccsccnccnccnces 120 10 FREQUENTLY USED SCRIPTS AND OPERATORS cscsccscescescesccsccsccsccccccccccscescescescess 121 D GROUPS VN RRS ns CAPE ene eee eee ee ee re er eer L Ds CREATING Fo GROUP dincariassdcicniteusvacsatswennssacevaceadeusaadiesadesiadsscenc
74. ct create a new invitation now Account Settings Sucu t ee TUE e i Account settings Survey Invitations Change password Invitation Name Survey invitations You have no invitations defined Respondent groups Create and manage your respondent List for survey pre population Adinsights campaigns Back to questions Manage groups share surveys and payment methods with other accounts Charting preferences You must define your invitation as a last step You will need to title your invitation and create a message to respondents that will invite them to this survey You are also provided the option of customizing your invitation accept and reject labels and may provide a redirect link for all respondents who reject the survey Define Invitation Your invitation must have a name description and text for the buttons to accept or reject the survey Invitation Invitation message to respondents Accept ee Customize labels for respondents to select Reject Label Reject UR SSS Redirect resondents to a URLif they choose not to participate in the survey Once the invitation has been saved you may return to the Web Site Intercept Invitation Delivery page and select the recently made invitation 118 Survey Creation insightexpress Research for the Right Decision Other options within this feature include indicating your invitation s intercept rate how often the invit
75. dianan OENE Ai 170 ay Browse RESONS CS arnore E eens 170 D AVRE a S E an ntionnneties 171 e VADA II a tiagmaneresecessoseseesnse adamantane 171 d Completes Dy Day tahncrendineteciecceceresdconinsanriainindunhininapsucueedvesietsereinetalnennetancdaemindunninbaneneceate 172 Be R ntime ty One AIO AG isisisi aire apenas 172 Be RESO E All ea 173 e DIOP ANAS mince eT 173 Ms RESUIES OVERVIOW siucsrncnrsnseeinvsidvanekvudivevrsednosavesteentaediexsatitiiasedeinesenteinterteensutiuieretenness 174 5 EXPORTING EMAILING RESULTS ccccccscccsscccescsscsssscorsecsscnscescccsscocctesssossectscosecsscesscncoess 175 a EPO FOU IND AG renio ennepetoustemencuntanoewercaeens weeesucanstanenc encapeceusemecernamneeeunis 176 ee HUY oaar E EE ccs ean A 176 C PUDO a E E EE 177 A FOAIE sa wineeiteesesasaieraanadiasatnrntundinntiatenn ieee 177 a DFE aA A A 178 te Senedli scorsi 179 E Pre OSR OE aE 179 Table of Contents Confidential Information Entire contents Copyright 1999 2014 InsightExpress LLC All rights reserved This page has been intentionally left blank Table of Contents Confidential Information Entire contents Copyright 1999 2014 InsightExpress LLC All rights reserved insightexpress Research for the Right Decision A WELCOME When it comes to marketing research you re comfortable taking the lead Whether you prefer to work independently or are simply looking to economize the InsightExpress research platform can se
76. e You are able to view a larger image of the chart by left clicking on the chart insightexpress Research for the Right Decision Check Box Drop Down Radio Button Questions 2 How much of the game did you watch Please select each portion of the game you watched All Completes Response Total Pregame ist Quarter 2nd Quarter first half Halftime 3rd Quarter 4th Quarter All Completes E Pregame E 1st Quarter E 2nd Quarter E Halftime E SrdQuarter E 4th Quarter MM Post Game E Not Sure Open end Response insightexpress Research for the Right Decision 7 Thinking of Super Bowl advertising what is the most memorable ad during the game or halftime that you recall seeing this year Total filter no payors Suryuiy bud lite s Clydesdale Donkey The first anti drug commercial sponsored by the White House bud ones Subway H amp R Block Bud Light dog obedience ad with Scruffy Budweiser with the monkey Pizza Hut Jessica Simpson amp Muppets farting horse talking monkey male privates helper drug do not recall BUDWEISER HORSD AND CARRIAGE Shards o Glass popsicles spoof on tobacco ads aganst kids smoking None Did not watch ads Budwiser romantic ride The new speedy red shelby show all 247 respor Single Select and Multi Select Grids insightexpress Research for the Right Decision 20 In general how would you rate the following elements of the Super Bowl compared to other years
77. e Right Decision When accessing your survey topline results the query string value is recorded and viewable on a respondent level This data will be stored as any other survey question would The data can easily be merged back using the value as a key to the database Browse Responses 3 Which department do you work in 4 How long have you worked in your respective field Select Questions 2 Does your current position represent a career change for you 6 What was your Career prior to working at InsightExpress Select all none 7 How long have you been working for InsightExpress before starting the training s 8 What are you hoping to learn in this orientation about InsightExpress 9 For the following items please rank the following where 1 is the most interesti 10 Using a scale of 1 to 10 10 being the highest understanding how would you rate 11 Given your respective position at InsightExpress allocate 40 hours per week in Limit Results To ALl completes Options Show additional details View results Filters Printer version individual Respondent Data ag 2 E 5 o 2 I4 4 Page of1 gt Pl Records page 10 Records 1 4 of 4 Drag Drop Question Profile e Defaults Required Drag and Drop Format e Available Options Row Width Label Height Rotate Rows Optional Required The Drag Drop question allows respondents to use drag and drop technology to rank a series
78. e changed later in the Groups menu of the account under Manage groups Once the user s accepts the invitation you may begin to share surveys Once you have been added to a group the group name will appear on your My Surveys page that you see upon logging in To view all surveys shared with the group left click the group name Surveys Eh Ea Survey Name Last View Target Audience Target Completes Completes Status Survey ID fo My Surveys 3 Survey ABC 212297 Survey 123 212299 Surrey XYZ 212354 TestGroup 1 ef 5 Shared Survey Test 212644 5 al Deleted Surveys b Configure this view 2 SURVEY SHARING On the My Surveys page click on the survey you would like to share and select Allow Sharing Last View Completes Target Completes Create Date My Surveys 159 FSC Qn tn 2 108565 11 29 2010 i 10 16 2006 Completed L Preview Survey l S LMC 4 Live Preview Survey 124465 5 20 2013 10 10 2007 Running F corp it Bj Edit Survey 128185 3 27 2008 1 18 2008 Completed 53 Lives Copy Survey kup FINAL 129970 2 11 2013 2 28 2008 Completed FA Survey Results S Busine 134365 2 4 2010 5 12 2008 Completed 4 Send Results Via E Mail 5 5 mae AllowSharing e x 135801 1 14 2010 i 6 5 2008 Completed S RCS SL Delete Survey 145769 11 18 2013 10 29 2008 Completed 5 Modifi Move Survey text 146760 11 17 2008 Survey Details Sy SA PS_ 166569 11 17 2010
79. e data from one question to another or make comparisons among several questions One way to access the cross tab option is by clicking on one of the specific questions Questions amp Filters search that you would like to com pa re and going to 16 If you have to at what point during the Super Bowl broa er When you were watching the Super Bowl on TV this yea Limit Results To all cross tab on the left menu Then from the aoe 18 How likely are you to visit a website after this year s ga dropdown menu Yyou will select the X 19 Why are you likely to vist a website to view a commercia Crosstab Against 20 In general how would you rate the following elements Don t crosstab results 21 Did you see Janet Jackson and Justin Timberlake perfor question you would like to use in the cross tab Because Cross Tabbing a question essentially means that you are creating a grid based on two elements single select and multi select grid question types cannot be cross tabulated The cross tabbing option for numeric grids and any open response aaa eae question type will also not be shown as party these question types are also not supported by this feature PT 22 Did you see anything unusual during their performance itters football fan hosted party 24 Please describe what you saw during JanetJackson and J X 23 How did what you saw make you feel IO UU Househo
80. e time to share 4 2 How much of the game did you watch Please select each portion of the game you watched 3 How did you watch the Super Bowl W 4 Why did you watch the Super Bowl this year Select all that apply 5 Which part of the Super Bowl broadcast do you enjoy the DST Select one 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one Show selected questions Show all questions Show open end questions Reset all 130 Survey Results Interpretation insightexpress Research for the Right Decision If you only want to view specific questions and not each question of your survey highlight the specific questions you would like to review using the Shift key on your keyboard then choose Show selected Questions as shown below Questions amp Filters search Results Overview Limit Results To one any all i Drop Analysis All completes 1 This is a short survey regarding this year s Super Bowl The survey should not take more than a few minutes Thank you for taking the time to share i X 2 How much of the game did you watch Please select each portion of the game you watched Crosstab Against Don t crosstab results 3 How did you watch the Super Bowl X 4 Why did you watch the Super Bowl this year Select all that apply Filters 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one
81. e window to return you to the Edit Questions page The Edit Questions page will not be refreshed e Cancel will not save any changes made to the survey program but it will close the window and return you to the Edit Questions page Please note If you apply a skip to End of Survey respondents answering this way will be counted towards your survey s target completes and their data will be collected If you would prefer for these respondents to terminate from the study and not be counted towards your target completes or online data you may add the termpoint tag lt termpoint gt directly within the appropriate response row Advanced Response List Response Double click to edit HTML Red Blue Green lt termpoint gt Purple Orange Violet Other please specify 87 Survey Creation insightexpress Research for the Right Decision vi Selectively Present Selectively presenting a question allows you to only show a question based upon how a respondent answered a previous one Doing so will allow you to make complicated skips without the use of scripting commands You will find this option by left clicking on the question you would like to selectively present and choosing the corresponding option in the drop down box In the example below when you left click on question 4 and click on Selectively Present within the drop down menu a similar pop up window will be shown Select ONE of the follo
82. ed format Show total row Includes an additional row for total counts Options Show charts Shows charts for each question being viewed Terse Removes the rows where the total number of responses Display eee l C Show all questions Include no response Includes those respondents who did not Wl Show total row answer the W Show charts question C Terse Disable chi square testing This option disables chi square J Include no response testing J Disable chi square testing d Test Statistical Differences Stat Testing Stat Testing allows you to compare two independent variables filters against one another in order to determine whether or not the results are likely to have resulted by chance alone You can choose to turn on this feature when multiple filters are applied to your results Options Display J Show all questions 4 Show total row Show charts Terse Include no response J Disable chi square testing Results layout Compact Layout vY Sort rows No sorting v Show Default Reset options After selecting the filters you wish to compare the next step is to turn on Stat Testing Start with the drop down box next to Test statistical differences By default the dropdown will be None To change this select Based on other columns from the list as all data within a specific filter will be represented within a unique column 162 Survey Results Interpreta
83. ed survey name should be descriptive so you can easily recall the content and research intent of each questionnaire A possible example might be Stereo Pricing Research veynane Apply this name to my survey The first page that you will see will ask you to confirm your survey s name To do so type in your desired name and click Apply this name to my survey However if you have already named your survey simply confirm the name you have selected and click Apply this name to my survey 110 Survey Creation insightexpress Research for the Right Decision C Selecting the Target Audience Once the name of the survey has been applied you will be brought to the Target Audience screen Here you can choose from My Opt In Email List or My Web Site Visitors depending on to whom your survey will be sent p B InsightExpress Targets S My Customers 2 My Opt In E Mail List What s ehis i E My Web Site Visitors What s this Your current selection is My Opt In E Mail List What s oh s If you are satisfied with your selection click Save my selection to continue Save my selection My Opt In Email List Select My Opt In Email List if you would like to distribute your survey link to respondents from your own e mail account Upon processing your survey InsightExpress will provide you with a link to your survey s live URL You may then distribute this link to an opt in respondent list using your preferred communi
84. elete the quota You will also be able to export this table to a CSV file or an Excel file by selecting the appropriate icon on the top right hand of the table The quota rule will also appear on the Printer Version of the survey Printer Version Client Handbook Survey 230090 Quota Completes Evaluated Under 18 100 03 If you add or delete questions or answer choices before setting your quota rule you will have to update the quota by editing it It is best to set your quotas after the survey is finalized iv Remove Logic If for any reason you would like to remove logic from a survey you can do SO using the Remove Logic option Select the Logic items to be removed from this survey When selected the following page will list all logic and scripts As a final Pacis cai th step select the logic you wish to El page breaks 2 remove and select the Remove __ Scripts within question labels and responses 0 Selectively remove survey logic Select the Logic items to remove from this survey The number of questions that contain each type of logic is indicated in parathenses _ Scripts on questions 0 Logic button at the bottom of the selectively present question rules 0 a _ Question links 0 page The indicated logic should no ans eer longer be found within the survey aor _ Survey startup script Remove selected Logic items Back to questions 84 Survey Creation insightexpre
85. ent group In the following example respondents are asked to indicate which department they work within If you have this information available to you and would like to record it within your survey without explicitly asking Accounting respondents to provide it you may choose to have this O Advertising question pre populated Market Research Operations 1 hich department do you work within l First click on a question that will be pre populated and select O Finance Edit Scroll down to the bottom of the page and select Prepopulate answers k Save changes Save and preview Prepopulate answers Add to library E Cancel When you select a question the codes for each answer choice will be provided see screenshot below Once you have created an Excel file setting one answer for each pre populated respondent as shown on page INSERT HERE you may copy and paste this information into the box located at the bottom of the Manage Respondent Group Answers page The below screenshot shows you the username and pre populated response in a tab delimited format where the tab acts as the space between the username and response You may also upload this information as a comma or tab delimited txt file 103 Survey Creation insightexpress Research for the Right Decision To save this information select Set these answers Your respondent usernames and corresponding responses will then be dis
86. er This intuitive accessible user manual was developed to arm our clients with a comprehensive and searchable guide to our research platform It contains step by step instructions visuals and examples which will help you successfully create share launch and analyze your surveys We hope you enjoy your research experience with InsightExpress Thank you for choosing us as your research partner Sincerely The InsightExpress Team 1 Welcome Confidential Information Entire contents Copyright 1999 2014 InsightExpress LLC All rights reserved insightexpress Research for the Right Decision B ACCOUNT NAVIGATION 1 ACCOUNT TOOLBARS When you log into your account you will see many toolbars that will assist you in creating and fielding your Survey Surveys Account Settings Mailings Billing Support eee a Surveys Menu The Surveys tab at the top of the page allows you to go through all of the surveys that you have in your account as well as access those surveys that are shared with your account i My Surveys My Surveys Brings you back to the My Surveys page regardless of where you are in your account My su Folders Allows you to access surveys that were placed in a all surveys in your account folder It also allows you to create a new folder or show all Folders Surveys folders Gan group common surveys Running surveys Running Surveys Allows you to access surveys that are running surveys in your
87. ery string parameter a name in the example Display Settings below it is called UserlD The name you give a A query string will be the name you append to your Quations S Anmuiis live survey URL discussed below L Preview survey x import export 4 Live preview tE Reorder questions Query strings should be used as the FIRST continue EENE questions within a survey To add a query string to As Encrypt answers your survey click on New Question Here Multiple query string questions can be utilized to capture multiple identifiers if needed Add question Question names Query string question s may also be added to the end of the survey and moved to the beginning Simply move the question within the Reorder Questions section located in the Survey Controls iJ Thank you for your participation a SS eee menu for more information review the section Red here You may also click on the question number s and use the blue arrows or asterisk to move the gb question forward in the survey Orange Violet Please note the query string value is case sensitive Other please specify Specify 57 Survey Creation insightexpress Research for the Right Decision To capture data using a query string When fielding your survey with a query string you must add the name of the query string parameter and the value to the end of the URL sent to you by InsightExpress To append a q
88. et up in multiple ways While in edit mode click on the question requiring the skip pattern and choose the Skips Scripts amp Page Breaks option Select ONE of the following s Edit Red Blue Preview LA Copy Green Purple New question here Orange Delete Change type Other please specify Speci p pea CEE Skips Scripts amp Page Breaks Y Selectively Present Once you choose Skips and Scripts a new window will appear that will allow you to set your desired skip pattern As shown in the example below respondents answering Accounting to question 5 can be skipped directly to question 12 In order to program this skip pattern question 12 was selected via the corresponding drop box for that response You can use these drop down boxes to pm Modify Survey Skipping Mozilla Firefo E apply ski p patterns to both SI ngle CD www insightexpress com ix editSkips aspx popup true amp pos 4 a Runtimg e EJ Concep select and checkbox question types ne To include skips for respondents who respond to this question indicate the next question that should ere be completed based upon the answer to the current question You may introduce skip patterns by H oweve r p e a se b e ca refu W h e n using the drop down boxes to the right of each response The default is the Next Question adding skips within checkbox suunama lo ack questions as this question type allows seam pe
89. ey has been paused or closed manually or via scheduling Please Note If the Alternate Thank You Page messages are set as the default thank you messages within your survey scripting and message content will only apply to respondents who meet the appropriate survey completion status For example any scripting message content placed within the Terminate section will only apply to respondents who are disqualified based upon respondent termpoint or scripted logic criteria 75 Survey Creation insightexpress Research for the Right Decision Scripts Allows you to insert preload scripts into your survey These will be read before the respondent is shown any survey questions Notifications Allows you to send an automated email to a specified email address whenever your survey launches and or completes If you would like status emails sent to additional contacts simply enter additional email addresses using a line break between each Other Options The last tab under Advanced Features is the Other Options tab These options include e Display a progress bar Shows respondents how far along they are in the survey as they progress e Exclude question numbers from this survey Allows you to remove the question numbers from the survey e Require all questions in the survey to be answered Forces all questions including those that are created as optional by default e Do not show the copyright Gives you the option not to show the In
90. ged by InsightExpress Please advise your Account Representative 104 Survey Creation insightexpress Research for the Right Decision 8 PREVIEW SURVEY a Preview Survey Edit Questions Survey 230090 Live Preview H Printer Version When adding a new question you can choose the type that best fits your needs from your custom question Library and can also select from a wit ive preyioy astions This page also gives you the ability to add Logic to your survey which includes skip patterns and selective presentation Once you are finished programming and pre ick on the Continue option and Preview Surv follow the steps that are prompted in order to make your survey live and have the capability of collecting completes ES ey Display Settings Rewiey Questions amp Answers Formatting Logic Other x Import export gt Advanced features Link questions ab Rename survey 2 LIVED HE 3 Reorder questions g Survey colors 38 Question rotation a Restrict access Add question Question names AA Survey language amp Define guotas Undo changes Continue A Search replace amp Remove logic ga Runtime notifications Encrypt answers gt Skipping amp Page Breaks EJ Concepts E File Management While working on your survey Preview Survey allows you to test your survey overriding many run time enforced rules e g use of the browser Back button etc This feature allows you to view any specific question after viewi
91. h them 79 4 57 6 7 3 2 bet on the game l was involved in 9 553 5 128 7 925 12 821 15 493 25 000 5 696 an office pool 7 4 21 5 11 4 2 My friend s asked me to watch with 10 569 1 282 2 642 7 692 47 007 12 500 21 739 them 52 1 7j 3 34 2 5 5 691 10 256 5 660 0 000 2 817 6 250 6 696 Other please specify 28 8 15 0 5 Mean Underneath the cross tab chart you will have the option to Export Current Results This will export the all data on the current page you are viewing gt Export Current Results Clipboard WA Copy tables to the clipboard Microsoft Excel 5 Export to Excel Crosstabs on separate sheets 144 Survey Results Interpretation insightexpress Research for the Right Decision C Exporting Individual Question Data and Current Page to Excel There are two ways you can Export Results to Excel right from the Online Results page on an individual question level and by the current question you have selected to view online Exporting individual question data and multiple question data to Microsoft Excel After selecting the question s you choose to view online from the question list and click Show selected questions To export the results of one question or multiple questions simply click on the Export menu and choose the Export selected questions as seen in the example below Export w Questions on separate sheets L Charts on separate sheets Wt Com
92. hank you for taking the time to share 4 2 How much of the ga you watch Please select each portion of the game you watched 3 How did you watch the SupeMagw W 4 Why did you watch the Super Bows year Select all that apply 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one 6 Which of the following do you tend to remember the MOST after the Super Sow Select one em gt gt e Show selected questions Show all questions Show open end questions Reset all OropAnaiysis Question This iS a shon Survey regarding rs Super Bowl The survey should not How much of the game did you wetch How did you wetch the Super Bowt Why did you watch the Super Bow this year Select all that apply Which part of the Super Bowl broadcast do you enjoy the MOST Select one Which of the following do you tend to remember the MOST after the Super Bowl 5 Thinking of Super Bowl advertising what is the most memorable ad during the g Please rete how much you agree or disagree with the following statements v i ee ee r Thinking of all of the companies that advertised during the Super Bow how did Which Super Bowl commercials did you e828 e1iot ee 2 oe a io Which Super Bowl ed was the To export your Drop Analysis into Excel go to Export on the left side of the page and click Export Selected Questions Please no
93. he next question that should be completed based upon the answer to the Selectively Present feature for multiple features attributes current question You may introduce skip patterns by using the drop down boxes to the right of each response The default is the Next Question 7 Please rate your satisfaction with each of the following features Select one fo Unconditional skip 4 Next Question x C Force a pagebreak after this question There may be instances where you want to skip respondents based upon numeric answers provided When using the numeric question type you can write scripts using symbols if Q7_1 lt 4 goto 8 goto 9 representing less than greater than or equal to You will find some of these symbols under General Scripting Help and Logic after the example below ke Save and refresh questions fel Save and close Cancel He irternet For example e if Q8 lt 3 goto 9 goto 10 That is if a respondent states less than 3 in question 8 go to question 9 otherwise proceed to question 10 Evaluate this script after the respondent submits this question if 08 lt 3 goto 9 goto 10 fel Save and refresh questions iE Save and close Cancel 92 Survey Creation Insightexpress Research for the Right Decision i Other Other ab Rename survey Restrict access Undo changes Runtime notifications i Ren
94. herefore if the survey contains 100 respondents and 90 selected United States in question 10 then there will be 10 respondents in the filter NOT_IN Country United States Use the open parenthesis operator to begin grouping multiple simple filters together You must use close parenthesis to close the group The expression contained inside the parenthesis will be evaluated before any operators outside e Example Travels frequently OR Planning a vacation AND Infrequent traveler Use the operator to begin a group which will contain additional groups subgroups within itself You must use either or expression to close this group The expression s contained within the innermost parenthesis will be evaluated before expressions that are part of the outer group As a result data will be returned when the grouped condition s and or the additional conditions of this filter have been met e Example Age 25 34 OR High school student OR College student AND Employed full time 155 Survey Results Interpretation insightexpress Research for the Right Decision e Example California OR New York AND Female AND Cell phone user OR PDA user Once you create your compound filter you will see the logic statement in the Filter Rule box This display will allow you to read how you have set up your filter and confirm that it is correct You will be notified if a parenthesis is missing or if any of the logic is
95. his tempiate insightexpress Research for the Right Decision In this page you have the option to Preview or Use this template Name Description Advertising Effectiveness Measure advertising effectiveness Preview Use this temptate For example if you select the Ad Effectiveness Ad Evaluation template you will see the following questions that you can use and modify to fit your needs 1 Have you ever seen or heard of Name of your product or brand NotSelected v When was the last time you saw an advertisement for Name of your product or brand Not Selected v Where have you seen or heard of Name of your product or brand Billboard Direct Mail Internet Newspaper Magazine Radio Television Other Don t Know Please describe the ad for Name of your product or brand that you saw How strongly do you agree or disagree that the advertisement for Name of your product or brand was informative Not Selected v How strongly do you agree or disagree that the advertisement for Name of your product or brand was believable Not Selected v If you decide to Use this template you will be prompted to specify the name of your product and or brand so that the survey template can be customized for you 16 Survey Creation insightexpress Research for the Right Decision C Copying an existing survey If you would like to make a copy of an existing survey you can find
96. hts that you have assigned Sharing Below are the access permissions you have currently provided to others for a particular survey or payment method Ifyou have granted permissions for all current and future surveys modifications can be made by clicking on the visible icons Group Membership Group Name Member Rights Administrator Rights gt Administrator Group see Surveys Modify View Results Download Results Test Group Assigned Survey Shares Survey Group User Rights SUEY ABC 412297 A Support atinsightExpress see Surveys Modify insightexpress Research for the Right Decision 3 SHARING PAYMENT METHODS In order for a user to launch a survey off of their company s payment method that user must be part of a payment group CR Pack group If you are the owner of a payment method and would like to share it with another InsightExpress user first follow the instructions for group creation and membership outlined within the Creating a Group section Then go to Billing and Payment method sharing dashboard Mailings Billing information account contact and payment method information Payment method sharing dash el share access to existing payment p pm py p across BCOOUNTtS Billings to eee account access account activity data Shared User Information access account user information This will take you to the Payment Methods page All the payment methods owned by this account shou
97. ially completed responses In addition you may look at the results within a specific time frame Partial Data Respondents to export All completes Select specific questions to export 1 This is a short survey regarding this year s Super BowL The survey should not 2 How much of the game did you watch Please select each portion of the game you 3 How did you watch the Super Bowl 4 Why did you watch the Super Bowl this year Select all that apply 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one 6 Which of the following do you tend to remember the MOST after the Super Bowl S 7 Thinking of Super Bowl advertising what is the most memorable ad during the g 8 Please rate how much you agree or disagree with the following statements 9 Thinking of all of the companies that advertised during the Super Bowl how did 10 Which Super Bowl commercials did you like enjoy Include partially completed responses W Select specific dates to export Export data in this range im All dates CJ Only include deleted responses only include respondents in Target 6 Only include responses from the past 15 Days Y d Formatting You can select a custom coding scheme that you have created or remove any scripting from the survey Specifically this option would remove scripting within the question labels to improve readability 177 Survey Results Interpretation
98. id to make it easier than ever to create dynamic grid questions using our custom question types The Multi Dimensional MD Grid is a complex question type that allows you to ask respondents multiple questions using a variety of question types all within a compact format Upon selecting the Multi Dimensional Grid question type you will first be presented with four custom grid formats to choose from Below are step by step instructions on how to create and modify a MD grid to fit your needs 46 Survey Creation insightexpress Research for the Right Decision Step One Set Grid Type and Size The first step when building your MD Grid will be to set your grid type and size Grid Type amp Size All the cells in the same column contain the same question All the cells in the same row contain the same question Each cell in the grid contains different questions The table will consist of rows where each column is a grid single select or multi select question 9 Set grid size x Set Size Columns Rows The four grid types are e All the cells in the same column contain the same question Each grid column will contain questions of the same type e All the cells in the same row contain the same question Each grid row will contain questions of the same type e Each cell in the grid contains different questions Each grid cell will contain questions of the same type e The table will consist of rows where each
99. iew opens a new window with a unique URL This feature is helpful if you would like to share your survey with someone who does not have an InsightExpress account To do so just copy the URL and paste it into an email 4 Select ONE of the following Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable O Other please specify Copyright 1999 2011 Insight Express LLC All Rights Reserved Patent Pending Insight Express is a registered trademark of Insight Express LLC Respondent Privacy Statement Please note The live preview URL does not capture respondent data It is simply used to test the survey before it is sent live If there is skip logic within your survey the question numbers may appear out of sequence as survey skipping is based off actual question placement The question numbers will re adjust themselves once the survey is live Custom HTML questions will not be numbered once a survey goes live but will be numbered in the Live Preview for editing and testing purposes C Printer Versions The Printer Version Menu allows you to export your survey into a variety of formats This can make reviewing your survey or distributing it to others to review and easy process Survey 222644 Live Preview Printer Version To access your surveys various printer versions click on the Printer Version link at the top of P 2wide range of pre formatted Printer Version the
100. if you notice something about a question that you would like to change while previewing you can simply click on the Edit icon above the question number This will open up the editing page of the question Once you have made any edits you can Save and resume to be brought back to the section of the Preview you last left off at Done with prevj Start over Show console Auto answer 1 UserlD Jump to question 1 UserlD Z Thank you for participating in our survey Please click on the C02 Thank you for participating in our survey Please click ont 3 Drop Down Box 4 Select ONE of the following 5 Select ANY OR ALL of the following 6 Please consider this image before answering m Drop Down Box Not Selected Next Question ress LLC All Rights Reserved Patent Pending InsightExpress is a registered trademark of InsightExpress LLC Respondent Privacy Statement Several options are available with Preview Survey Done with preview Allows you to return to the Edit Questions page Start over Allows you to start the preview from the first question Show console Allows you to monitor the logic in your survey to uncover and diagnose problems Auto answer Automatically chooses answer choices Jump to question Allows you to skip to a question in the survey without answering all prior questions after the first page of questions Please Note Because the Preview Survey feature allows skipping between ques
101. ilt in chronological order For example 1 2 3 is acceptable but 1 5 7 is not acceptable Please note Group Rotation does not always function properly with selective presentation rules Instead of Group Rotation you may need to apply scripted skips to ensure respondents are rotated properly Please contact InsightExpress support if you require assistance with this 82 Survey Creation insightexpress Research for the Right Decision iii Define Quotas You may use Define Quotas to define the number of maximum completions based upon the responses to one or more questions in your survey This feature can ensure that a target number of responses meeting specific criteria are collected Quotas can be used for surveys launched through either My Opt in Email list or My Website Visitors these targets are designated upon launching your survey For a detailed description of these audiences please refer to Selecting the Target Audience on page To create a new quota click Create a new quota Define Quotas For e mail or Web based surveys you can define the number of desired completions based upon the responses to one or more questions in your survey This feature can be used to ensure a target number of responses meeting specific criteria are acquired Quotas EES Name Quota Delete No records found Back to questions d Create a new quota Next name the quota and assign a quota size
102. in IP addresses or domain names On this page you will have the following two options e By default all computers will be Granted Access This option grants survey access to all domain names and IP addresses Only those added within the field provided will be denied access to your survey e By default all computers will be Denied Access This option denies survey access to all domain names and IP addresses Only those added within the field provided will be able to access your survey Please Note Any user denied access to your survey will see a message of Access Denied Domain names should be entered in the format of www site com and IP addresses should be entered in the format of a b c d 94 Survey Creation insightexpress Research for the Right Decision iii Undo changes Undo Survey Changes It is possible to rollback changes made to your survey and You can rollback changes to your survey to any of the previous sates Tesearcnvedvesns return to any of its previous states These archived versions of your survey questions contain all formatting question grouping skipping and linking as they were defined at the time the archive was created The editing session is archived aiad kaa when you leave the Edit Questions page or log out of your See eee eee a account Every time you go back into your account you will 3 7 2014 12 37 31 PM 25 minutes ago Delete Restore see the previous session s arch
103. indicates the respondents email address Notification Name New Respondent Notification Email Question 17 What is your email address v Email to Send Handbook gt Create a new email Cc separate multiple addresses by commas To create a filter provide a name and select the answers you would like to compose your filter Answers within the same question are logically ORed together and answers across questions are togically ANDed together UserlD Which department do you work in How long have you worked in your respective field 97 Survey Creation insightexpress Research for the Right Decision 7 SURVEY DATA PRE POPULATION Data pre population is used when you already know information about your respondents and would like to record this information without asking respondents to provide it Questions with pre populated answers are hidden from respondents but will be seen when looking at your survey data PLEASE NOTE TO ENSURE PROPER DATA COLLECTION PRE POPULATED QUESTIONS MUST BE INSERTED AT THE BEGINNING OF YOUR SURVEY Only single select questions multi select questions and open ended questions may be pre populated Information that you may pre populate may include Account Number Employee ID number Name Department Region Age a Step One Creating a Respondent Group A respondent group is a pre defined respondent list with a unique username and password assigned to each respondent who yo
104. ith certain question types Also depending upon the source question only certain link types are available The available question link type combinations are Destination Question Link Types Single Select Single Select Questions not selected checked unchecked than equal to x 79 Survey Creation insightexpress Research for the Right Decision First select Create a new link Links Link From Link Type Link To No Records Found If your survey contains questions that can Next specify the source question for the link being made be used as a source question they will appear in the box below Question Links To pipe Sel must link questions Please begin by selecting the question which will act as the source of the responden provided answers Source questions can be multi select or rating grid questions Next selecting the question which will act as the destination for any respondent provided answers Next you can define the criteria that controls which answers are piped i e checked unchecked answers in specific ranges etc You can also select the appropriate Override option to ensure the answer sets are synchronized as desired 2 Drop Down Box 3 Select ONE of the following 4 Select ANY OR ALL of the following 10 Please rate your satisfaction with each of the following features Select one fo Create anew link Back to questions Once you select the source questi
105. ived 5772014122038 9m 40 mirunes ago 5 7 2014 121206 PM 49 minutes ago Delete Restore For example if you add a question to the middle of your survey and then later decided to remove it you can use the Undo changes link to roll the survey back to the previous version After clicking on the link you are presented with the last ten archived versions of the study You can preview the version of your choice by clicking on the Preview link Once you have previewed a version and decided it s the survey you would like to use click on the Restore link You can also delete a version if necessary by clicking on the Delete link Please note the system only saves the last 10 versions of your survey iv Runtime Notifications Runtime Notifications allows you to receive notifications when any of the following occur e Survey completes e Survey reaches a certain number of completes e Survey reaches a certain number of views e A respondent provides certain answers Please note If you are interested in obtaining this feature you may contact your Account Representative or InsightExpress Support for assistance 95 Survey Creation 8008 eee gt insightexpress Research for the Right Decision There are two types of runtime notifications Client Notifications and Respondent Notifications Create a New Runtime Notification You can be notified when any of the following events occur a respondent provides specific
106. l No Records Found Create a new custom email 96 Survey Creation insightexpress Research for the Right Decision Create Custom Email Please complete each of the elements below to create your custom email To personalize your ema body may contain merge fields from your survey or panel ee Next you will need to customize the email that will be sent Email Type Not selected v Pavia You may designate the senders name e mail address subject From address Subject and customize the personal message being sent to Encoding Text Plain Message Body respondents This can be used as a way to thank respondents for participating in a survey or as a follow up email Upon saving custom email go back to the editing screen of the survey and once again choose Respondent Notification under Runtime Notifications You will now be able to filter who you will send a Respondent Notification to based on how a question was answered If you would like each respondent who completes a survey to receive a Respondent Notification email click select responses next to the last question in the list and choose Any or Is Answered before saving the notification Create a New Respondent Notification You can select the message to send and the criteria for which this notification should be sent You must also select a question from the survey that
107. ld Income 90k Show selected questions Show all questions k D respondent ID filter TOTAL 20 in general how would you rate the following elements LIU UU Definition of Reporting Options Question the first question that will be included in the cross tabulation This question will 142 Survey Results Interpretation insightexpress Research for the Right Decision populate as the rows of the cross tab chart Compare to here you select the second question that will be included in the cross tabulation This question will populate as the columns of the cross tab chart e The more link will show all questions available for the crosstab at one time e The less link will condense the questions available for the crosstab within the drop down format Filter Results limit your crosstab to a specific segment Results Layout here you are able to specify how you would like to view the results platform e Compact percents are selected Layout shows the percents and the counts within one column in the chart when counts and as an option e Expanded Layout separates the percents and the counts in their own columns when counts and percents are selected as an option Sort rows e No sorting will display the results as the question appears to the respondent e Sort ascending will display the results where the total counts go from smallest to largest e Sort descending will the display
108. ld appear here Select sharing to grant access to other InsightExpress members Payment Methods in Your Account Dummy Corp Pack Jonathan Weinstein InsightExpress sharing Dummy CR Pack a Weinstein InsightExpress ene Dummy Normative DB Pack Jonathan Weinstein Weinstein InsightExpress sharing Dummy PO Jonathan Weinstein InsightExpress Dummy PO sharing New Dummy PM Jonathan Weinstein InsightExpress sharing Please note payment methods that have been shared WITH this account but are not owned BY this account will NOT appear on this list A payment method can only be shared from the Payment Owner s account directly insightexpress Research for the Right Decision This will then take you to the Sharing page Grant access to the group member who you d like to share the payment method with by checking off the appropriate boxes My Surveys New Survey Groups Account Settings Online Help RCCS 1 Sharing Below are the access permissions you have currently provided to others for a pa If you have granted permissions for all current and future surveys modifications Group User f BrandNewBrands Sommo om B supor at nitroso con PE EI Bessa em cratmamoinsateroresrem OE B enter ones domenichenrenon amp Coordinators Coordinators customerservice insightexpress com aa See allows the user to see the name of the payment method when going to approve a survey Use allows the user righ
109. le page break after a particular question left click that question and choose Skips Scripts amp Page Breaks On the following page select Force a page break after this question Saving this change will add a single page break after that particular survey question To add multiple page breaks at one time simply click on Skipping amp Page Breaks under the logic toolbar on the main editing page of your survey From here you will see a box to the bottom right of each survey question where you can check off Force a page break after this question Add the breaks after roughly every 1 3 questions scroll to the bottom of the page and click save Please see below for clarification What is your gender Male Next Question Y Female Next Question Are you the primary purchaser of groceries for your household Select one v Force a pagebreak after this question Yes always buy for the household Next Question Yes sometimes buy for the household Next Question No do not purchase for the household Next Question When thinking of low calorie sweeteners what brand comes to mind first Force a pagebreak after this question Unconditional skip Next Question 13 Survey Creation vv Force a pagebreak after this question insightexpress Research for the Right Decision 2 SURVEY CREATION METHODS To create a new survey simply log into your account and click on
110. lect Select a category Optional Allow the respondent to proceed without answering this question However as discussed in the previous section if you would like to anchor specific responses you can select the Don t Rotate option in the Response List for the specific response choice Advanced Response List Response Exrremety valuable Valuable Neither valuable nor not valuabie Not valuable Not at all valuable An example of answer choices you may not want to rotate are Other Do not know and None of the above These answer choices would then serve as an anchor to your list By leaving the Don t Rotate boxes unchecked you eliminate potential survey bias because your survey will rotate though the entire response list You may also drag the responses to a different order by hovering over the columns to the right of the responses as well Earlier we mentioned that you can move them by hovering over the eight small dots to the left of the responses 28 Survey Creation insightexpress Research for the Right Decision When you are finished creating your Drop Down question you can choose to Save Changes Save and Preview Pre populate Answers Add to library or Cancel Show question preview Save changes Save and preview Prepopulate answers Add to library Cancel Save Changes allows you to save the changes made to your question and returns you to the Edit Questions page where you may add additi
111. lect question you have the option to add an image not rotate answer choices add a specify box and customize response row text Additionally with multiple response questions you have the option to make an answer choice Mutually Exclusive When Mutually Exclusive is selected it validates that no other responses can be selected This option is often used when None of the above and or Don t Know answer choices are offered to respondents To engage this feature check the Mutually Exclusive box in the same response row Advanced Response List Select Don t Image Rts Specify Box EE RE STR EE ls SSS SS 31 Survey Creation insightexpress Research for the Right Decision In addition to making the question optional and rotating the response rows minimum and maximum response options are available for Checkbox questions Setting minimum and or maximum number of responses will limit the number of responses that can be checked Entering a minimum number of responses is ff lt ster cptens defaulted at 1 However this can be removed to make the question optional or increased if desired for example if you were asking a respondent to Rotate Rotate the response list for this question so they i responses are presented in random order select their top three choices you could apply a maximum of 3 Allow the respondent to proceed without Optional answering this question
112. left P side of the book expe rtise To zoom in on a page click on the center of the page To zoom out of a page click the close icon 41 Survey Creation insightexpress Research for the Right Decision Thumbnails with Zoom This album layout will display a thumbnail of each image in your album Selecting a thumbnail with then zoom into that image When selecting this layout the page will refresh to show an additional column that will allow you to specify the size for each image thumbnail Filename Caption expertise 187x88 solutions 187x88 25 W25 The Thumbnails with Zoom layout will appear as follows Next Question 42 Survey Creation d 2 Dimensional Grids 2 Dimensional Grids Single Select Multi Select Grid Multi insightexpress Research for the Right Decision Dimensional Grid Single Select Grid Question Profile Defaults Optional Available Options Table Width Height Row Width Column Width Rotate Rows Rotate Columns Checkboxes Force a Response Display Cell Labels Hide Row Labels The Single Select Grid question type allows the respondent to rate multiple items at one time Like a radio button question type a single select grid allows only one column to be selected per response row as a default After entering the question text you will have the opportunity to define the column labels and the row labels These grids can accommodate up to 14 column
113. less of whether the question text was inserted by using the Question Text tab or the Question HTML tab once you save your question the Preview tab will show you how your question text will appear to respondents Question Text Select ONE of the following Under the question text area you have the option to add an image to the question text To add an image simply click the Add image link and a new window will appear Question HTML Preview i Upload Image Select ONE of the following Select an image to upload No file selected Upload Image Cancel This window will allow you to browse for an image on your computer that can be selected for survey upload Once uploaded you will see HTML coding with a link to the image 21 Survey Creation insightexpress Research for the Right Decision Below the Question Text box is the Response List box Here you can edit the list of possible responses in your response list Advanced Response List F i E Response Double click to edit HTML o E Extremely valuable a Valuable Neither valuable nor not valuable 1G Not valuable Not at all valuable a 0p asa G G Ga Select Image ag ig isd ied z E 3 ed GBGadaa E In cases of editing long response sentences question types with customizable response options now have a feature which allows you to double click on the individual response row and edit the response text in
114. ll be able to view a chart of when respondents completed your survey over the course of its fielding time You may also examine trends to see how many completes your survey received within a specific date range By selecting dates and Adding this Trend you can create a filter that can be used on the View Results Online page Filters Additional Tools Browse Responses Weighting Verbatim Coding Runtime Notifications hank you fi a Completes by Day You may cefiae Cuitom prie periods to heto identity changer IA reiponies over ume This featute it particularly inaigtttl when c Cuitemier SCDG etc Te 906 p tete baned Miter provide p fare a Start Gate aod a4 ONS Gate Bod press Add this trend You Can then use th tite Sated Miter for results repertsg The first complete was received on 2 2 2004 12 12 11 AM The bast complete was received on 2 2 2004 9240 38 PM Totad Completes 500 Competes Oy Day 22G0M 7 OO AN Doe 1100 AN 22306 200 PY 2230m 700 Pw 1 Days 300 EE Complore NOO Toui e Runtime Notifications insightexpress Research for the Right Decision Please refer to the section on Runtime Notifications for details on this topic The Following Tools are No longer Listed Under Additional Tools f Reset All Reset All allows you to remove all of the reporting options that you have applied to the questions in your survey This setting will delete all webpage cache and will show the results
115. ll response rows which would infer a respondent watched a game at home AND e One net for all response rows that suggest a respondent did not watch a game at home 4 3 How did you watch the Super Bowl Display Column Netting Codes Base Size Reset Response Nettings Response At home alone At home with just my family HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Name Watched At Home Create Net Automatically Net Top2 Bottom2 Y Create Nets Save options Cancel 4 3 How did you watch the Super Bowl Display Column Netting Codes Base Size Reset Response Nettings Response Netting Simply select the responses that you would like to net Athome alone ute S Watched At Home name the net you are creating and click on Create Net aaa a delete HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Automatically Net Top 3 Bottom3 Create Nets Save options Cancel Once you have created your net you can either move on to create another net or delete the net you ve already created insightexpress Research for the Right Decision 4 3 How did you watch the Super Bowl Display Column Netting Codes Response Nettings Response Netting At home alone Watched At Home At home with just my family delete HOSTED a Super Bowl party gathe
116. ll seeing this year The Lays commercial Old couple fighting over bag of Lays AOL bud donkey wanting to be klydesdale sp horse bud lite s Clydesdale Donkey The first anti drug commercial sponsored by the White House bud ones Subway H amp R Block Bud Light dog obedience ad with Scruffy Budweiser with the monkey Pizza Hut Jessica Simpson amp Muppets farting horse talking monkey male privates helper drug BUDWEISER HORSD AND CARRIAGE When exporting this data to Microsoft Excel you have several options e You can choose to place each question on a separate page of an Excel spreadsheet e You can choose to have the charts graphs be shown on a separate page from the counts and percents table e You can decide whether you would like to export your results file as a compressed zip or uncompressed xls file e You may also force the chart type being exported By default exported charts are formatted as stacked bar graphs 2 FILTERS 146 Survey Results Interpretation insightexpress Research for the Right Decision Filters allow you to cut and or display the responses of your data based upon specific criteria you define If you need to define a specific subset of data that meets certain conditions you can create filters within your data by following the steps below To set up filters select the Filters button on the View Results Online page 2 2 2 644 AA Addition
117. llowing Detail level Full Logic View Refresh e Spell check Shows survey spelling errors e Quotas Will display all quotas and quota logic at the top of your survey editing page e Logic Errors Will show all logic errors within advanced survey scripts If at any time you would like to refresh the Edit Questions page please click Refresh 19 Survey Creation insightexpress Research for the Right Decision 4 SURVEY CONTROLS a Adding Questions to Your Survey Anytime you add a new question to your survey you will start at the Custom pop up window This window lists all of your available questions types as well as the Libraries that are accessible to you Libraries Custom he ays Custom Selects Survey Controls EEEIEE Personal Question Drop Down Box Radio Buttons Checkboxes Rating Scale Library Agreement 8 4 O0 00 j Awareness No Detail level Full Logic View Demographics Importance Open Ends Show E Spell Check E Quotas E Logic Errors Ownership Pricing Purchase Short Text Long Text Numeric File Upload 123 45 Intent Refresh Satisfaction i Technographics Open Ends Text Custom HTML Image Video Test qD SS Statement Uniqueness Q lt i oa ou can add 999 more questions to your survey Usage Value Concept i 2 Dimensional Grids Click here to add a new question ii ee Single Select MultiSelect Grid Multi Dimensional Grid oM Grid oe FFE MMM Numeric Grids
118. lter Auto filters Name your new Banner Book then highlight the Available filters on the right hand side and use the arrows to move them to the Selected Filters columns Banner Book Configuration You can select which filters to include in this banner book Household Income 125 000 to 174 999 Household Income 15 000 to 29 999 Household Income 175 000 to 249 999 Household Income 250 000 or more Household Income 30 000 to 44 999 Household Income 45 000 to 59 999 Household Income 60 000 to 74 999 Household Income 75 000 to 89 999 Household Income 90 000 to 124 999 Dine ab ala Iinrama l name than CAT AON Save banner book Cancel Selected 6 Age 55 or older Females Quota Once you are satisfied with the order click Save banner book For more information on how to view your results with a Banner Book please refer to section F3b e Importing filters Along with building filters from scratch you can also import filters from existing surveys in your account by clicking on the import hyperlink in the green Survey Filters box insightexpress Research for the Right Decision Survey Filters You can view your results by using a filter a capabile displays respo the results of my survey for mabes who Ween the ages of 18 to 25 count caching You can alo jj Let us Know what you think Help us improve by providing feedback Every survey that has fielded and that yo
119. manually enter point on a rating scale and you only more details wish to have one code assigned to that response simply enter the same value for both the minimum and maximum as shown below Code Values Response Chart Color Extremely likely Default To exclude a particular response Likely aeons from result calculations simply leave the code value blank for both the Santen eae Default minimum and maximum columns Please note that by doing so the counts for the corresponding Extremely Unlikely Default response will be zeroed out all affected base sizes and proportions will be re calculated to reflect this exclusion Unlikely Default V Reset 141 Survey Results Interpretation insightexpress Research for the Right Decision The reset option allows you to remove all of the reporting options that you have adjusted for each individual question Clicking Reset question options will remove all display options and coding but will not remove any netting or column netting To delete any nets placed within the question you must click on the netting and column netting tab and delete each net that was created individually Display Netting Column Netting YOu can reset all question reporting options for all questions in your survey by clicking the button below This change cannot be undone Reset question options D Save options Cancel b Cross Tabulation of Data The Cross Tab feature lets you compar
120. me with just my family HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Only the counts chart shown at top above will be updated with the net the graph that appears below this data will not The chart will show the counts and percents of each individual response row as well as sums from the nets that were created iii Column Netting insightexpress Column netting may only be created on Single Select Grids Creating column netting is the same as creating row netting for other questions The column nets will appear within the columns in the counts chart 20 In general how would you rate the following elements of the Super Bowl compared Similar to the netting of response rows column J Nes o Gods Base tise Reset netting allows you to combine the data of 2 or more f o columns that have similar definitions For example in f Column Nettings the question below 2 nets have been applied For all Response Netting response rows that infer that a respondent believed em that the criteria in a specific response row was Better than a previous year a net was created and A ereenn labeled Better For all response rows that infer that mc a respondent believed that the criteria in a specific O Not Sure response row was worse than a previous year a net was created and labeled Worse Name Net Create Column Net Color Default v
121. messages shown to respondents You may also insert a calendar invite into your survey event links must be generated by your internal IT team This page also allows you to modify the Thank You Not Running Page URL presented to those respondents be sure to use the entire URL starting with http If you would instead like to redirect respondents to a webpage simply leave the Thank You Not Running message field blank and insert your URL into the URL box provided Alternate Thank You Pages As opposed to the Thank You Page above the Alternate Thank You pages allow you to more easily customize the thank you pages shown to respondents visiting your survey These pages may be enabled in place of the default Thank You Page via a toggle at the top of the Advanced Features page This page contains proprietary message URL fields based upon the following respondent completion statuses e Completion Respondents who complete your survey This message will not be shown to respondents who terminate due to scripts quotas or who attempt to access your survey after it has been closed e Terminate Respondents who are disqualified based upon respondent termpoint or scripted logic criteria e Over Quota Respondents who attempt to take the survey after a defined respondent quota has been met e Not Running Respondents who attempt to take the survey after the survey has been closed because it has reached its defined number of completes or if the surv
122. mn A e EE Yew eet Eoma Tee Gate Window Hep s Hv The password in Column B is the same for all respondents in this example but can also be unique for Username Q1 all respondents The username that you choose for _ userl building the respondent group is the username that you m pw nen use when pre populating questions It can be seen in f ie at use Columns A and D The username will be used to link the respondent to the pre populated answers as seen in column E 100 Survey Creation insightexpress Research for the Right Decision In the example below columns A and B were copied into the Add users to this group box Manage Group Members You can add and remove respondents from the group you defined To add one or more respa information from a tab detimited file i e Microsoft Excel etc To remove a respondent cli Username Password Expires Delete No records found Add users to this group Supply a space delimited list of Username and Passwords OR Upload a text file with users a No file selected Add these users Back to respondent groups Please note When creating a respondent group InsightExpress recommends creating one or more test usernames for survey preview testing purposes Next click on Add these users and the respondents you just added will appear within the Users in this group field at the top of this page Once added you may also remove a respondent if
123. n a future survey click on the question in Edit Questions and choose Edit Next simply scroll to the bottom of the question editing page and choose Add to Library Save changes 3 Save and preview to library Z Add C The question will now be archived in the Personal Question Library Libraries Personal Question Library Allocate your responses that sum to a specific total among the following items Numeric Grid e Eating 27 Drinking 35 Awareness e Sleeping 6 Agreement Demographics Importance Ownership Remove Pricing Purchase Intent Satisfaction Didn t find the exact question you were looking for Technographics Click here to design your own question Text or Concept Statement Uniqueness Usage value All Categories From Existing 65 Survey Creation insightexpress Research for the Right Decision By choosing From Existing from the menu you may add questions from a survey that is being edited already running or completed To begin select the existing survey from the drop down list All surveys that are in your My Surveys page or that you have sharing rights to will be available under this drop down Next check off the question or questions from the existing survey that you wish to add to your new survey Once these questions have been selected scroll to the bottom of the list and click on Add Selected Questions button Libraries From Exis
124. n all respondent provided information this question type will automatically collect additional location data unique to each respondent U S respondents only However all component questions must be presented to respondents to ensure that this data is collected accurately The additional respondent data that will be collected includes e Designated Market Area DMA e Region Midwest Northeast South West e Latitude Longitude This question type also supports the ability to create quotas filters and more advanced survey logic according to a respondent s coded location data country state city and DMA Please note For assistance with setting quotas filters or other advanced survey logic according to the location question please contact InsightExpress Customer Support This question will appear to respondents as shown below What is your location United States gt gt Select State gt Select County gt Select City gt Select ZIP Code h Other Question Libraries Libraries Custom Custom Selects Personal Question Library Agreement Drop Down Box Radio oo Checkboxes Rating Scale v There are other question formats available in our awareness 8 A ooooo M Demographics No O library database These question types are offered alata a in addition to the Custom Library the default A Short Text Long Text Numere Fle Upload Satisfaction I I 123 45 YS library that appears
125. ng the first page by highlighting the Jump to Question option and then clicking on the appropriate question Also at any time you may preview your survey from the beginning by clicking Start Over Done with preview Start over Show console Auto answer 4 Select ONE of the following Jump to question 7 1 UserlD 4 Select ONE of the following 2 Thank you for your participation ZF Red 3 Please select your age a 4 Select ONE ofthe following Blue 5 Select ONE of the following Green 6 Please rate your satisfaction with each of the following fea 7 Please rate your satisfaction with each of the following fea Purple 8 Please select your favorite A 9 Row 1 Label Column 1 Label Orange 10 Row 1 Label Column 2 Label Violet 11 Row 1 Label Column 3 Label on n 12 Row 2 Label Column 1 Label Other please specify 13 Row 2 Label Column 2 Label 14 Row 2 Label Column 3 Label 15 Provide a numeric response for each of the following items 16 Enter a date Month Date Y ear 2074 InsightExpress LLC All Rights Reserved Patent Pending InsightExpress is a registered trademark of InsightExpress LLC Please note if the question that you are trying to jump to is selectively presented off of a previous question you must still answer the qualifying question before you can jump 105 Survey Creation insightexpress Research for the Right Decision If you notice a text error or
126. ng this question P l ease n ote N umeriIc Whole numbers P Force responses to be whole numbers only questions are required by wef d e f au l t Apply a custom format to this question help on this feature Select a predefined format v Numeric question options have the additional option to force responses to be whole numbers Upon inputting a response that is not a whole number an error message will be displayed notifying the respondent that whole numbers must be entered before they are able to continue to the next page Also like Short Text questions Long Text questions allow the ability to change minimum values maximum values and adjust the table width 35 Survey Creation insightexpress Research for the Right Decision iv File Upload Question Profile e Defaults Optional 100 MB maximum per upload Please note Use of this question type will require you to provide InsightExpress with access to an FTP File Transfer Protocol or SFTP SSH File Transfer Protocol site If you are interested in including this question type within a survey please contact your Account Representative or InsightExpress Customer Support The File Upload question allows a respondent to upload any file up to 100 MB directly from his or her computer into your FTP or secured SFTP website Once a respondent has completed your survey our Product Development Team will then ensure the delivery of all uploaded files to your external
127. nking Format Hide Labels Optional Required Numeric Grids allow respondents to provide an actual number across multiple attributes Advanced Column List Select _ Image le Select Don t Image Rotate _ Response Double click to edit HTML m ii Eating ia E Drinking ca E 1 Sleeping Bee aam m To utilize this question format you will simply enter in the question text and then specify the column label and response list 51 Survey Creation insightexpress Research for the Right Decision Images or anchors can also be added to response rows You may also use the dragging feature to reorder the response list To customize the list further you may double click a response row This will bring up the HTML editing toolbar and will allow you to apply rich text formatting to a question Question options for the Numeric Grid question type include Rotate Table Minimum value Maximum value Minimum sum Maximum sum Sum Default value Label row width Label row height Response width Drag drop Rotate rows Show sum Whole numbers only Ranking format Hide labels Optional Rotate html table Options are 90 180 or 270 Enter the minimum values to be entered by the respondent Enter the maximum values to be entered by the respondent Enter the minimum sum of all values to be entered by the respondent Enter the
128. nsnessasscsasswensnsswssasenerasicnetsasteistawesansesatusieamsicemsnnietassweianses 20 a Adding QUESTIONS to Your SUPVCY sicacdisiinedssnntiscitaassarinncrcacisvedtesmsenssiianesiamennasanieuaiuanecetares 20 p Question MENU ODTIONS eannan MARIN 24 5 SURVEY QUESTION TYPES CUSTOM LIBRARY cscsscscsscsccccsccccsceccscsscccsscccscescscescscess 26 a o E nn ee rene eee nore ener eee on memes ener errors 27 b Open Ends Questions ssessesssoessessessesseoseoseoseosscssoesssssesseoseoseoseossossosssessessesseoseoseoseossoee 33 C Open Enas OTET cca cetsantecanctecetepesetnesecgemsteceananeeawiamanutraniecanexcunmeniiessnaeeswerameneweueceateanlesanceeueceaites 37 G 2 DIMENSION AGIOS porria E EEE 43 e N mernc GAS semie 51 ko OUO r E E 55 By AVINI irssi 62 My Other Question EIDE ANS scisroririsioireniiirori sen nerenin iner errno Aa 63 Ce S OURVET CONTROL DON oriri rir eles ee accu an eed iv eraleoterasdeciaiseineseesciotieeren 67 a Quesos and ANSWETS nisaran 67 Pe FPO E uansesisnausuniaasenuaiingeateeveds 74 W ONG E eetere saree aes oases isa eate 79 Be OETA E cess tieesanbaimneereinentaneseatininecnns 93 7 SURVEY DATA PRE POPULG TION wccisscccsasaccrasesasisssamesacvaasanseesasnctinsasesasvasaniasiausnsesransiaaess 98 a Step One Creating a Respondent Group ccsccsccsccsccsccsccsccscescescescescecceccecceccecceccnconces 98 b Step Two Associating a Respondent Group ccsccsccsccsccsccsccs
129. o note whether an item has not been selected by the Red Next Question Sigg RENAE respondent Based on the script above if a respondent Green Next Question indicates they prefer the colors red Q17 1 but does not fl a prefer blue Q17 2 they should continue to Q18 For all Orange 4 Next Question v i eT other answers they should skip one question ahead to Q19 When a respondent qualifies for two skips Skip to the closest question v Cl Force a pagebreak after this question Evaluate this script after the respondent submits this question 1 if checked 17 1 and unchecked 17 2 goto 18 goto 19 Please note you can change the command to or and Ge Save and refresh questions fe Save and close Cancel 91 Survey Creation insightexpress Research for the Right Decision By using Scripting Commands or the Selectively Present option you will be able to capture why respondents give specific ratings to individual features or attributes For example if Q7_1 lt 4 goto 8 goto 9 If the first feature or attribute in question 7 is rated less than 4 ona scale of 1 to 5 continue to question 8 otherwise skip to question 9 In the example below there are a total of five features E http live insightexpress com Modify Survey Skipping Mier ORS Depending on the objective it may be easier to use the To include skips for respondents who respond to this question indicate t
130. o they are presented in random order Rotate columns E Rotate the columns for this question so they are presented in random order Force a response Force the respondent to select a response to this question Cell labels m Display a label in each cell of the grid Hide row labels a Hide the grid s row labets Please note If you choose to specify how wide the entire grid table will be you will need to make sure that the table width is equal to the pixel width you choose for the column of the response list as well as the entire area for the checkboxes 45 Survey Creation insightexpress Research for the Right Decision Here is how the Multi select grid question type will appear pe Flease rate your satisfaction with each of the following features Select all that apply Product 1 Product 2 Product 3 ails easy to use O C d bils inexpensive LI LI L ciFulfills my needs d C d Copyright 1999 2011 Insight Express LLC All Rights Reserved Patent Pending Insight Express is a registered trademark of Insight Express LLC Respondent Piwacy Statement iii Multi Dimensional Grid Question Profile Defaults Depend upon child question type Available Options Parent Question Hide Side Labels Show Labels Show grid Border Rotate Rows Rotate Columns Available Options Child Question Depend upon child question type InsightExpress has streamlined one of its more popular question types the Multi Dimensional Gr
131. o0o0 O Numeric 123 45 File Upload rs saved After selecting the Cancel option you will return to the Edit Questions page 29 Survey Creation Response Double click to edit HTML Extremely valuable gt Valuable Neither valuable nor not valuable l Not valuable i Not at all valuable insightexpress Research for the Right Decision Radio Buttons Question Profile e Defaults Required Single Select e Available Options Rotate Responses Optional Select Image Specify Box Although response list features are the same as Drop Down options you will notice two additional columns below Select Image and Specify Box Select Image allows you to upload an image into your answer set To upload an image simply click the Select Image icon and a new window will appear Within the new window browse for an image and upload to the response list You also have the ability to drag and drop images directly onto the window to upload JESI Advanced Response List g amon a l T Advanced Response List see www insightexpress com ix UploadResponselmage gt Response Double click to edit HTML ecaremety awabt Upload Image D Please Note the image that you upload to f vauanie 7 your question text should be the size that Select an image to upload Neither valuable nor not valuable 4 Browse No file selected Not votubie you would like it to appe
132. of Target Completes If you would like to go back and change the target audience click on Change my target audience Target Completes Enter the number of people who you want to complete your study below and click I am satisfied with the number of Target Completes If you are unsure how many people are required our 50 years of market research experience have shown 200 responses to be sufficient for most decision making initiatives Target Completes 50 v am satisfied with the number of Target Completes Change my target audience e Finalize Your Billing Information If your billing information is not yet complete upon launching your AAE the Billing Information page will APPA Complete the To ensure InsightExpress can deliver the results to you we need the fields presented and click the Save my information button at the eccuscyztanytime bottom of the screen to continue Billing Information Account Information Last name You can also set up your billing information at any time by going aa 7 into Account Settings gt Billing Billing information Function Not selected v Company Company name Mailings B Support Cli Street Address Street address State Province State province Billing information acount contact and payment m ethod information Payment method sharing dashboard share access to existing payment methods Postal Code Postal code across a0CCOuUNcs Country No
133. on the page will refresh itself and present you with three more options Link Type Destination Question and Override Options The next step when linking questions is to select the destination question S Select ONE of the Foig 4 Select ANY OR ALL of the following 10 Please rate your satisfaction with each of the following features Select one fo 3 Select ONE of the Siang 19 Favorite 22 Price Importance 23 Price Sat sfaction Do not modify answer sets Modify the answer set destination question to match the source question Create anew link Back to questions 80 Survey Creation insightexpress Research for the Right Decision Please Note In order to properly link questions the answer set for the destination question must match the answer set for the source question Once you select the destination question you must specify e Do not modify the answer set This leaves the answer sets of the source and destination question untouched An example where this option would be appropriate would be if your source question had a response choice of None of the above and you wanted to hide this from the response set of the destination question e Modify the answer set This edits the response set of the destination question to match the source question In order for the linking feature to work properly the answer sets for the source question and destination question must be identical If yo
134. onal questions Done with preview Start over Show console Auto answer 3 Drop Down Box Save and preview allows you to preview 4 Drop Down Box Not Selected v Not Selected Extremely valuable Neither valuable nor not valuable Not valuable Not at all valuable skybtEmpress LLC All Right Resemed PatatPeadig k a fegk ered tackmark of Ins kitEpress LLC ResposckatPr Streme at Next Question the question as it will appear to respondents prior to returning to the Edit Questions page By clicking on the Cropping Tool icon to the left of the question number you can make modifications to the question before returning to the Edit Questions page If no further modifications are necessary simply click on the Done with preview button at the top of the screen Pre populate answers is detailed in section C7 Add to library will add the question you have just created to your Personal Question Library Your Personal Question library can be found in the Available Questions box when you add a new question Libraries Custom Selects Personal Question Library Agreement Awareness Demographics No Importance Ownership Open Ends Pricing Purchase Intent Short Text Satisfaction I Technographics Text or Concept Statement i Cancel allows you to reject the changes made modifications will not be Drop Down Box Radio Buttons Long Text Custom Checkboxes M O 0O T Rating Scale oo0o0
135. onvenience you can name each respondent group you create Once named you ca Manage users for this group Respondent group name Enter a group name Logins are case sensitive Save respondent group Save and manage users 99 Survey Creation insightexpress Research for the Right Decision Then copy and paste your respondent usernames and passwords from an Excel file into the box provided at the bottom of the following page You may also upload this information in a text file This is the same process that you use to pre populate answers Manage Group Members You can add and remove respondents from the group you defined To add one or more respo information from a tab delimited file i e Microsoft Excel etc To remove a respondent clic Username Password Expires Delete No records found Add users to this group Supply a space delimited list of Username and Passwords OR Upload a text file with users Browse No file selected Add these users Back to respondent groups You can choose to manually insert each respondent into the field or you can upload an excel file which will automatically populate the list of respondents into the system Here is a quick screenshot of a sample Excel file from which you might copy and paste usernames and passwords When creating the respondent group you need to make sure that the username is unique for each respondent which can be seen in Colu
136. or New Idea Evaluation Name Description Advertising Effectiveness Measure advertising effectiveness Preview Use this template Attitudes and Perceptions How attitude and perception is played out in the workplace Preview Use this template Brand Awareness Measuring Consumer brand awareness Preview Use this template Concept Test or New idea Evaluation Evaluation of a new product or concept reVIEW Use this template e Customer Satisfaction e Name Evaluation e Package Testing e Pricing Evaluation e Product Usage Measurement e Web Site Impact e Web Site Usability e Web Site Visitor Profiling Preformatted Surveys are available to assist you in designing your survey For each of the surveys Customer Satisfaction Name Evaluation Package Testing Pricing Evaluation Product Usage Measurement Web Site Impact Web Site Usability Web Site Visitor Profiling Measuring Customer Satisfaction Measuring how effective a product name is The effect of package testing Measuring pricing effectiveness Measuring how often a product is being used Measuring the impact of a website Finding out how usable a website really is Categories of people who visit particular websites genres above we offer a variety of questions for your consideration 15 Survey Creation Use this Use this ter Use this Use this te Use this r Use this template Nplate template mplate empiate template Use t
137. ort at InsightExpress ACCEPT access to the surveys provided by Support at InsightExpress and wantto share all of my current and future surveys with the group according to the options below List my name among the members ofthis group Allow the administrator of this group to see my surveys Allow the administrator of this group to modify my surveys allow the administrator of this group to view my results LJ Allow the administrator of this group to download my results Callow everyone in this group to see my surveys Callow everyone in this group to modify my surveys CJ Allow everyone in this group to view my results LJallow everyone in this group to download my results ACCEPT access to the surveys provided by Support at InsightExpress but do NOT want to share all of my current and future surveys with the group IDO NOT want to join this group Join These Groups From this menu a user can 1 Accept full access to surveys shared by the group administrator and share every existing survey in their account with the group 2 Accept full access to surveys shared by the group administrator but not share every existing survey in their account with the group 3 Decline the group invitation insightexpress Research for the Right Decision The checkboxes allow a user to grant specific levels of access to the group and group administrator Once these are all set make sure to click Join These Groups These settings can b
138. ou would like to apply a custom format to your question the following options are available Custom Formatted Inputlines Unformatted text boxes are displayed as one large input line with no leading or trailing format characters Respondents can be asked to enter a phone number into such a box With no formatting this input control would appear as shown below 1 Enter your phone number Custom formats can be applied to an input box to indicate how the input control should be rendered on screen There are several pre defined formats to choose from 1 Enter your phone number _ __pi_ 1 Enter your Zip Code Soi Enter the date Enter your full name Enter your SSN ii Long Text Question Profile e Defaults Optional 99 999 char limit e Available Options Max Length Optional Required This question allows for up to 99 999 characters to be recorded by a respondent It is an open end question type and is used to gain more knowledge about a respondent s answer choice personal feelings about a product or when further explanation is necessary Unlike a Short Text open end the respondent can write as much or as little as they see fit The question options for the Long Text Box can be seen in the image below Maximum Length Enter the maximum number of characters to be entered by the respondent Optionat Allow the respondent to proceed without answering this question 3
139. ounts Shows only the counts Counts and percents by column Shows the counts as well as the percents against the column total Counts and percents by row Shows the counts as well as the percents against the row total insightexpress Research for the Right Decision 4 ADDITIONAL TOOLS MENU In addition to the other reporting options there are some helpful tools that can assist in viewing your results online ning 198299 Filters search 1 This is a short survey regarding this years Super Bowl The survey should not take more than a few minutes Thank you for taking the time to share W 2 How much of the game did you watch Please select each portion of the game you watched l 3 How did you watch the Super Bowl W 4 Why did you watch the Super Bowl this year Select all that apply Which part of the Super Bowl broadcast do you enjoy the MOST Select one 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one iS 8 Please rate how much you agree or disagree with the following statements is 9 Thinking of all of the companies that advertised during the Super Bowl how did their ads affect vour opinion of their company products and servi Show selected questions Show all questions Show open end questions Reset all a Browse Responses Browse Responses allows you to view the data of individual respondents as well as delete specific respondent data
140. ounts amp Percents the ability to change this specific question s display of counts and percentages can be either what the results setting is set at percents by column percents by row counts counts and percents by column OR counts and percents by row e Short label the title of the chart is default unless otherwise specified here e Display options vary depending on the question type however the standard options are to display the mean response value the reverse mean not available for checkbox questions the median response value the standard deviation and the option to not include in the summary report 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one VEE Netting Codes Base Size Reset Chart type Default T show me Counts amp Percents Use View Results Setting To simplify reporting you can supply a shortened label for this question This teat will be presented on results pages and chart titles B Display the mean response walue LJ Reverse mean response value B Display the median response value O Do not include this question in the summary report ii Netting Allows you to combine the data for consecutive answer choices Netting is a good tool when you 136 Survey Results Interpretation insightexpress would like to combine the data of 2 or more response rows that have similar definitions For example in the question below 2 nets have been applied e One net for a
141. out losing the q perform better as a multiple select question Your question as it appears now Select ONE of the following Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable Select new question type Select ONE of the following Select ONE of the following 5 SURVEY QUESTION TYPES CUSTOM LIBRARY insightexpress Research for the Right Decision Upon creating your survey using the Create a New Survey Using Preformatted Questions button you will be presented with the Custom Questions Library home to InsightExpress major question types Please Note If you are fielding your survey to an internal audience and would like to capture Libraries Custom Personal Question Library Agreement Awareness Demographics Importance Ownership Pricing Purchase Intent Satisfaction Technographics Text or Concept Stateme Uniqueness Usage Value All Categories From Existing Selects Drop Down Box Radio Buttons Checkboxes r a 8 0O No g Open Ends Short Text Long Text Numeric Bi mei 123 45 Open Ends Custom HTML Image Video Test GED 23 ex 2 Dimensional Grids Single Select Multi Select Grid Multi rid MoM Dimensional Grid Numeric Grids Rating Scale O0 00 File Upload ys personally identifiable information PII such as respondent names email addresses etc you may do so using hidden
142. played on the page as shown below To remove respondents answers from this list you may select one or multiple rows before clicking Remove these answers Manage Respondent Group Answers Below you can pre populate the survey results associated with this question for one or more individuals This feature enables to you analyze results without asking the respondent this particular question To pre populate answers for any or all respondents provide the Username and the code of the Answer For example john abc com 0 If an answer is not pre populated for a particular user they will be presented with the question while taking the survey This feature is only available when your target audience is My Web Site Visitors or My E Mail List and Respondent Groups are employed Question Which department do you work within Responses Accounting Advertising Market Research Operations Finance 0 1 2 3 4 Set answers for this question Supply a space or tab delimited list of Username and Answers user1 user2 users user4 users Or upload a text file _Browse Ge Set these answers Back to questions Username user Pre populated questions will not appear to the respondent but the answers that you have established will be included within the data set user users user4 user X Remove these answers Please note Pre population of answers for respondent lists over 8 000 must be mana
143. pleted pending errored and a link to download the file Export Format CSV 229079 CSV zip 161kb 12 16 2015 2 31 PM ALl completes 7 Pt oe P Coding Scheme Default Re request
144. press attachment Force chart type Format Standard Y Advanced survey export Q18 How likely are you to visit a website after this year s game to view a Super Bowl commercial Select one When data is exported in this regard you will upload an Excel file which will look similar to the All Completes image shown below A cover page will be shown ee on the first tab of the Excel file and the ae question that is being exported will be shown ar on the second tab The spreadsheet will contain Extremely Unlikely a chart with percents and counts as well as a 2 graph similar to what is depicted on the online mTotal results platform 100 000 80 000 60 000 40 000 20 000 ig oo mm ss ite Extremely likely Likely Neither likely nor Unlikely Extremely unlikely Unlikely N 299 145 Survey Results Interpretation insightexpress Research for the Right Decision Both the style of the chart and the graphs can be customized through Excel You are able to do things like change the color of the graph and change the type of graph being depicted right from Excel If you are exporting open ended data please note that only a chart containing the verbatim responses will be shown in Excel This is also how open ended responses are shown on the online platform Q7 Thinking of Super Bowl advertising what is the most memorable ad during the game or halftime that you reca
145. query strings To ensure proper data collection InsightExpress recommends inserting any query strings at the beginning of your survey For more information you may refer to Query Strings 26 Survey Creation insightexpress Research for the Right Decision a Selects Selects Drop Down Box Radio Buttons Checkboxes Rating Scale vw E v O OO 00 No Q a Drop Down Box Question Profile e Defaults Required Single Select e Available Options Rotate Responses Optional e Additional Notes custom HTML tags cannot be applied within response rows The Drop Down Box is one of two single select question types that we offer To add a drop down box simply click on the question type in the Available Questions box Like most question types options available for Drop Down question types are Rotate responses Category Select and making the question Optional to respond Rotate responses Rotate the response list for this question so they are presented in random order Category Select Select a category Optional Allow the respondent to proceed without answering this question 27 Survey Creation insightexpress Research for the Right Decision If you would like to rotate the response list for this question so they appear in random order simply select the Rotate Responses checkbox Rotate responses Rotate the response list for this question so they are presented in random order Category Se
146. r drop down list Create anew filter Compound filter Banner book Auto filters Once you select Simple Filter you will be brought into the filter definition page where the first step will be to name your simple filter The filter below has been named Females Edit Survey Filter o create a filter provide a name and select the answers you would like to compose your filter Answers within the same question are Logically ORed together and answers across questions are Logically ANDed together Created by Client Select the answers below that should be included in your results for this filter 1 This is a short survey regarding this year s Super Bowl The survey should not take more than a few minutes Thank you for taking the time to share your opinions Did you watch the Super Bowl this year How much of the game did you watch Please select each portion of the game you watched How did you watch the Super Bowl Why did you watch the Super Bowl this year Select all that apply Which part of the Super Bowl broadcast do you enjoy the MOST Select one The next step in creating your Simple Filter is to define the filter criteria To do this click on the insightexpress Research for the Right Decision Select Responses link to the far right of any survey question This will expand the question to show a list of responses which you may include within your filter You may also choose to filter
147. r Panthers At home with justmy I ma footbail fan or 2 2 2004 family Commercials ores 12 12 11 AM I bet on the game was involved in an office poot Halftime 3rd Quarter e 4th Quarter a 2 Halftime HOSTED a Super j aee ree eee ua 2 2 2004 4th Quarter Bowl party gathering anari 7 12 37 49 AM Scrolling to the bottom of the Browse Responses page will allow you to create filters based off of an individual or a set of individual as well as delete test results or erroneous respondent data To delete individual respondent data click on the respondent you would like to remove Once you check this box the option to Delete Selected Respondents will appear Click on that option and confirm that you would like to remove the respondent Please note You cannot delete selected question data for individuals as you are only able to delete whole respondents individuals or keep all of their data in the results database b Weighting To use this feature please contact your Account Executive for information on additional training and support materials C Verbatim Coding To use this feature please contact your Account Executive for information on additional training and support materials 171 Survey Results Interpretation insightexpress Research for the Right Decision d Completes by Day This tool allows you to view the number of completes your survey received on a daily basis You wi
148. r respondents who respond to this question indicate the next question that should be completed based upon the answer to the current question You may introduce skip patterns by using the drop down Sometimes you may need to ask specific q uestions boxes to the right of each response The default is the Next Question ae ta based on a certain answers that a respondent n selects In this example if a respondent indicates aus Enae they prefer the colors red Q17 1 or blue Q17 2 Green 7 Next Question they should continue to Q18 For all other answers Purple 7 Next Question they should skip one question ahead to Q19 Orange 4 Next Question Violet amp Next Question When a respondent qualifies fortwo skips Skip tothe closest question Cl Force a pagebreak after this question Evaluate this script after the respondent submits this question s 1 ifichec cked 17 1 or checked 17 2 goto 18 goto 19 a Save and refresh questions Le Save and close Cancel AND Scripting if checked 17 1 and unchecked 17 2 goto 18 goto 19 To include skips for respondents who respond to this question indicate the next question that should be completed based upon the answer to the current question You may introduce skip patterns by using the drop down boxes to the RP Pisa TSE One TE AISu He eee NE DUESEOD In this example notice that unchecked may also be used 17 Which color s do you prefer 3 t
149. r survey the following options are available to help make further edits and modifications You may access this menu by left clicking any question in your survey Edit Preview Copy New question here Delete Change type Skips Scripts amp Page Breaks Selectively Present 24 Survey Creation Edit Allows you to edit your question Preview Allows you to preview your question to see what it will look like on a live survey Copy Allows you to copy your question if you decide to use the same question format with slight modifications New question here Allows you to insert a question prior to the question you have clicked selected instead of adding it at the bottom of the survey Delete Allows you to delete a question Change Type Allows you to change the question into a different question type The listed question types include checkbox drop down radio short text or long text Skips and Scripts Allows you to add skipping logic based on how a respondent answers a question For more information please refer to our section on Logic Selectively Present Allows you to selectively hide or show a question based on how a respondent answers a previous question For more information please refer Selective Presentation 25 Survey Creation insightexpress Research for the Right Decision Change Question Type You can change an existing question in your survey to a different question type with
150. re selected as an option insightexpress Research for the Right Decision 3 How did you watch the Super Bowl ALL Completes Response Total At home alone 54 At home with just my family 132 HOSTED a Super Bowl party gathering 32 Watched At Home 217 ATTENDED a Super Bowl party 56 Ina bar Sports Club Restaurant 10 Other 16 Did Not Watch At Home 82 All Completes E At home alone E HOSTED a Super Bowl partyiga ME in abarsSports Club Restauran Hl other E At home with just my family E ATTENDED a Super Bowl party f Sort Rows The Sort rows feature allows you sort each question s data in several different ways insightexpress Research for the Right Decision No sorting Sort ascending Sort descending No Sorting Will display responses in the order in which it was built into the survey Ascending order Will display the results where the total counts go from smallest to largest Descending order Will display the results where the total counts go from largest to smallest g Show The Show dropdown list allows you to specify how you would like to view the total columns for each question you choose to view the results of online Default Percents by column Percents by row Counts Counts and percents by column Counts and percents by row Percents by column Shows the percents against the column total Percents by row Shows the percents against the row total C
151. ring ATTENDED a Super Bowl party Did Not Watch At Home In a bar Sports Club Restaurant delete Other me o i Automatically Net Top3 Bottom3 vY Create Nets Save options Cancel Base Size If you are using a scale question you can also automatically net the Top 2 Bottom 2 responses or the Top 3 Bottom 3 as depicted below 4 3 How did you watch the Super Bowl Display Column Netting Codes Base Size Response Nettings Response At home alone At home with just my family HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Create Net Automatically Net Top3 Bottom3 Y Create Nets Save options Cancel Reset Once you have selected the proper netting scheme click on Create Nets and the nets will populate as follows insightexpress Research for the Right Decision 4 3 How did you watch the Super Bowl Display Column Netting Codes Base Size Response Nettings Response At home alone At home with just my family HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Automatically Net Top3 Bottom3 Y Create Nets Save options Cancel To view your nets click Save options and your question will refresh with the nets in place 3 How did you watch the Super Bowl All Completes Total At home alone At ho
152. rizontal scale e 2 3 4 56 9 10 veyPor O O 0000 0 O Excellent b Open Ends Questions Open Ends short Text Long Text Nurneric File Upload E I 123 45 rN i Short Text Question Profile e Defaults Optional 255 char limit e Available Options Min Max Length Textbox Width Force Email Format Confirm Text Optional Required Custom Formats The question options for the Short Text Box can be seen in the Maximum Length Enter the maximum number of characters to be entered by the respondent image to the right Minimum length Enter the minimum number of characters to be entered by the respondent Textbox width Enter the value for the width of the textbox or leave blank to accept the default width Email format Force responses to be in the form of an email address Confirm Force the respondent to type the same value twice as a confirmation Optional Il i i i ion Please note by defa ult our open ptiona Allow the respondent to proceed without answering this question i Apply a custom format to this question help on this feature ended text box questions are optional Custom tomat Select a predefined format Select a predefined format US Phone Number SSN Extended Postal Code Full Name Date Save changes Prepopulate answers Add to library Cancel Show question preview 33 Survey Creation insightexpress Research for the Right Decision If y
153. rmation with questions so that you can import my revisions back into this survey recommended Or e Export only the question descriptions so that you can import the questions into a different survey My Surveys New Survey Groups Account Settings Online Help Enhancements Survey Question Import Export You can import and export questions from your survey Include position information with questions so that I can import my revisions back into this survey Export only the question descriptions so that I can import the questions into a different survey Back to questions If you select export only the question descriptions the survey will appear as shown below but without the position information for the questions When importing this exported file the system will put them in the order that they are listed as opposed to the position in which you would like them to appear You can import R ee Question type dropdown Drop Down Box lt br gt lt br gt lt img src GetResponselimace aspx quid 1855f8ae c8 amp 29 436a aebd a Extremely valuable b Valuable c Neither valuable nor not valuable d Not valuable e Not at all valuable Question type radio button Select ONE of the following Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable Copy to Clipboard Back to questions 70 Survey Creation insightexpress Research for
154. rve as a powerful and efficient ally Since opening our doors in 1999 InsightExpress has offered its clients superior online marketing research services The InsightExpress research platform provides the most robust inventive and advanced survey capabilities available all at a reasonable cost What sets us apart While exceptional technology is the backbone of sophisticated online research our system was designed by researchers not technologists As researchers we understand that it s important to adhere to industry standards and we are able to provide the highest quality tools available We draw upon proprietary expertise in both research and technology to help you achieve your research goals quickly independently and with confidence InsightExpress puts this patented research engine at your fingertips so you can work faster and manage your own timeframe delivering top quality results to your clients and internal stakeholders We not only provide an exceptional tool but also a seamless experience from start to finish Every stage of the process from survey development through data collection and top notch reporting was designed with ease and excellence in mind But we think of our platform as more than an accessible and reliable resource our own analysts and researchers put it to use on a daily basis As both power users and tough customers we are constantly challenging ourselves to find new ways to make a great thing even bett
155. ry response requires Microsoft Office 2003 or newer xls file Microsoft Excel Spreadsheet with summarized results requires Microsoft Office 2003 or newer xls file new Raw respondent Level data with a codebook to help you interpret the results csv file Recommended for large surveys or to import into third party data processing or statistical packages Multiple files in fixed width format txt file s SPSS portable file por file deprecated SPSS native file sav file new SAS Format sas program dat file Microsoft T SQL Statements sql file Questionnaire translation document for by translation services xml file Codebook without results xml file b Delivery You may choose to email your results or upload them to an ftp site If you d like to email them you are able to adjust the subject line and enter additional email addresses Please Note Attached results will be sent as a compressed zip file unless otherwise specified within the Data Files section 176 Survey Results Interpretation insightexpress Research for the Right Decision Delivery Email my results Subject Exported Survey Results Email addresses Support insightexpress com Duy pload my results FTP C Partial Data You may request specific information from your survey such as certain respondents based on filters already created in the results specific questions and part
156. s payment method or if you would like one set up for you 113 Survey Creation insightexpress Research for the Right Decision g Activate Distribute Survey Once your survey has been processed you will receive an email containing your survey s live survey URL or JavaScript tag Automated processing emails should be received within the hour upon submitting for processing However please allow up to an additional four hours processing time for surveys that have been directed towards the InsightExpress PM amp O Coordinator Team for review An example email is shown below INSIGHTEXPRESS SURVEY PROCESSED Date 2 20 2014 10 39 28 AM Survey Name Well Managed Target Audience My Opt In E Mail List Number of Completions 2000 Survey URL http www insightexpress com s Well231372 PLEASE READ THE INSTRUCTIONS BELOW CAREFULLY BEFORE FIELDING YOUR SURVEY Thank you for choosing InsightExpress You may also retrieve your live survey URL after launch by selecting your survey and choosing Running Survey URL Preview Survey Live Preview Survey Edit Survey D Copy Survey E Close Survey Survey Results 4 Send Results Via E Mail 2 Allow Sharing a Move Survey Running Survey URL 114 Survey Creation insightexpress Research for the Right Decision Once a survey has been made live only the Thank You Message Not Running Message Web Site Intercept Invitation Delivery settings and runtime
157. s and not all columns need to be labeled You may use the dragging feature to re order the column labels as well as row labels In addition you may anchor the column labels when this option is selected in the Question Options box 43 Survey Creation ATE Advanced Column List L Very Satisfied Very Dissatisfied Response List Advanced Response List Ease of Use Technology Interface Speed insightexpress Research for the Right Decision The following question options are available to customize Single Select questions Table width e Enter the width of the table for this grid in pixels or leave blank for default Table height Enter the height of the table for this grid in pixels or leave blank for default Enter the width of the rows for this grid in pixels or leave blank for default Enter the width of the columns for this grid in pixels or leave blank for default E Rotate the response rows for this question so they are presented in random order E Rotate columns Rotate the columns for this question so they are presented in random order E Checkboxes Allow multiple responses for the same row multi select grid E Force a response Force the respondent to select a response to this question E Cell labels Display a label in each cell of the grid E Hide row labels Hide the grid s row labels The Single Select Grid question appears as follows Please rate your sati
158. s library offers several demographic question templates including gender type age range and marital status You may also customize the question type for each for example a drop down or a radio button as shown above The image below illustrates how to add the age question formatted as a Radio Button into a survey Libraries Demographics Custom Drop Down Personal Question Library v Agreement No Awareness Demographics Importance Please select the range that best represents your age Single Select Ownership Pricing e Under 18 O e 18 to 24 Purchase Intent e 25 t0 29 Satisfaction e 30 to 34 e 35 to 39 D i rop Down Technographics e 40 to 44 Text or Concept Statement e 45to 49 Uniqueness 50 to 54 No eu Usage Value All Categories What is the S digit ZIP Code at your primary residence Short Text From Existing J v 64 Survey Creation insightexpress Research for the Right Decision You then have the ability to edit the question text as well as response rows and question options Vina Question HTML Preview Please select the range that best represents your age ig Ada image LE Advanced Response List Response Double click to edit HTML Under 18 18 to 24 l 251029 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 GSOaeqwgwaaa 55 to 59 60 to 64 om 1 65 or older m If you would like to save any question that you have built in your survey in order to use it i
159. s regard a Survey Introduction Copyright 1999 2011 Insight Express LLC All Rights Reserved Patent Pending Insight Express is a registered trademark of InsightExpress LLC Respondent Privacy Statement 37 Survey Creation insightexpress Research for the Right Decision ii Image Question Profile e Defaults None e Available Options Image Width Image Height Album Width Album Height Border Width Change Album Layout The Image question is similar to a Custom HTML as it may be used as a placeholder a section header or an introduction to precede a question Like a Custom HTML the Image question type contains no response rows or open ended text boxes It will also not be a numbered question once the survey goes live Although you may add images to any question type the Image question allows you to upload and manage multiple images simultaneously You may also take advantage of the additional question options noted below Image width Enter the maximum width of images for this question Image height Enter the maximum height of images for this question Album width Enter the width of the album used when showing multiple images Album height Enter the height of the album used when showing multiple images Border width Enter the width of the thumbnail border when showing multiple images Album layout Sequential Select how the images should be displayed when multiple images are used 38 Survey Crea
160. s script after the respondent submits this question _ cases doing so will prevent those respondents from seeing any follow up questions intended for other qualifying respondents Append this script to each row response in the question The variable RowIndex will be set before it s evaluated for each row As a note drop down skip patterns as shown above cannot be defined for grids In these cases you can use selective presentation to show a follow up question based on a grid response or you can write a script in order to direct a respondent to a specific question number 86 Survey Creation insightexpress Research for the Right Decision Skip patterns cannot be defined after a grid answer row In these cases the entire grid question must first be answered in order to skip respondents to the next appropriate question Also available within this window is the option to insert a page break By checking the box Force a page break after this question a page break will be generated between the question that you are working on and the following question fel Save and refresh questions fel Save and close Cancel e Save and refresh questions will save the skip patterns added close the window and refresh the Edit Questions page This applies if you are displaying the skip patterns on the Edit Questions page via the detailed view e Save and close will save the skip patterns added and then close th
161. se lt HidePrivacyStatement gt lt HideQuestionNumbers gt False lt HideQuestionNumbers gt lt DisableProfanityFilter gt False lt DisableProfanityFilter gt lt ClientSideValidation gt False lt ClientSideValidation gt lt ShowErrorPage gt True lt ShowErrorPage gt lt Rolloverinvite gt False lt RolloverInvite gt lt Secure gt False lt Secure gt lt QuestionRequiredOverride gt False lt QuestionRequiredOverride gt lt MaxAnswersColumns gt 2147483647 lt MaxAnswersColumns gt lt Properties gt lt Questions gt lt Question gt lt ID gt 6619364 lt ID gt lt Position gt 0 lt Position gt lt Type gt 14 lt Type gt lt Required gt False lt Required gt lt Label gt Capture a value from the query string lt Label gt lt Skips gt 0 lt Skips gt lt Responses gt lt Response gt UserID lt Response gt lt Responses gt lt Question gt lt Question gt lt ID gt 6619365 lt ID gt lt Position gt 1 lt Position gt lt Type gt 13 lt Type gt lt Required gt False lt Required gt lt Label gt Thank you for your participation lt Label gt lt Skips gt 0 lt Skips gt lt Question gt lt Question gt The beginning of this document outlines survey properties This section is followed by the survey s questions and response choices Updates can be made to the bolded black text except for the question ID number Question type values the values that identify the question type can be found under Que
162. sfaction with each of the following features Select one for each Very Very Satisfied Dissatisfied a Ease of Use b Technology c Interface d Speed insightexpress Research for the Right Decision ii Multi Select Grid This question type allows respondents to select multiple answer choices in the same row Question Profile Defaults Checkboxes Optional Available Options Table Width Height Row Width Column Width Min Max Checks Total Min Max Checks Rotate Rows Rotate Columns Checkboxes Force a Response Display Cell Labels Hide Row Labels Multi Select Grids are the same as Single Select Grids except for one key difference the option to allow multiple selections in the same row is checked off by default Please note You may also add an opt out column such as None of these or Not Applicable which can be set to mutually exclusive by placing the tag lt mutuallyexclusive gt next to a column label Additional features for this question are Table width Enter the width of the table for this grid in pixels or leave blank for default r 7 Table height Enter the height of the table for this grid in pixels or leave blank for defauit Row width Enter the width of the rows for this grid in pixets or leave blank for default Column width Enter the width of the columns for this grid in pixels or leave blank for default Rotate rows al Rotate the response rows for this question s
163. sightExpress copyright e Secure this survey allows you to make your survey secure and have a URL that begins with https e Use client side validation Allows respondents to continue through the survey when they skip a question even if all questions are required e Allow my respondents to participate in other surveys after my survey has completed e Align buttons Allows you to choose which side of the responses you would like radio buttons to appear e Invitations Allows you to display an invitation before the first page of your survey if you are fielding that survey to your website visitors e Respondent Groups to have only a certain set of respondents enter the survey or you have pre populated some questions For additional information on creating respondent groups please see our additional information on the subject here 76 Survey Creation insightexpress Research for the Right Decision iv Survey Colors Survey colors In order to help clients comply with branding guidelines and or facilitate personal preferences various aspects of the survey including colors text background font type and size may be modified under the Survey colors option Survey Color Templates To create your own survey template provide a name and select the options for the colors below Template Name Default Template Style Sheet Identified DIVs GraphicDiv position absolute top Opx Left Opx z index 1
164. sncuraaieasanandeasmeasintenceaasee 122 2 SURVET SHARING seas cvecvicentiveseinwsecsaaavadsnnceadvecacnsnicen inane vidanacecanteudnsatecdeacandansbedsusacecamains 125 S SHARING PAYMENT METHODS sissvecicassevsncciacaveverinwcwnsnuvactaasncseaniavsssaceetensandinveseauactennsaes 128 SURVEY RESULTS INTERPRETATION nciurrcinenn a LOU 1 VIEW RESULTS ONLINE ciorcieinninn aar E 130 a CMESTION OPTIONS seisiiriiideniiinriinii 135 D Closs Tapuloton OF Data ueser rrr EAEE i 142 c Exporting Individual Question Data and Current Page to Excel sccsccsccsccsccsccsccncees 145 2 FILTERS146 res Me ENS arrr rr ee eee eee eee eee ee 148 i FES ones AOE A EE N EEE 151 C COMDOUNnd FITOFS resuenan 153 Oe Bonner BOOKS sncecssianiaeceorinyissscensnsseeesnnsnceror tna esssaetannieeeenminn nineteen 156 e AVDGPUINIG Mero arinn a 157 3 LIMITING RESULTS BY FILTER AND SHOWING MORE OPTIONG ccscecceccsccscescesceecs 158 d SCC FIROS coan E 158 b Selecting Banner BOOKS wiismiccesdectessiincicdcidanintidiminteidandecelindedsaasienriindaneiduniecrinmedeidesieted 160 Ee E a T E E 161 d Test Statistical Differences Stat TeSting ccsccssccssscssscesccesccssccscccsccesccesccesccesceeccesces 162 e SSUES LVO saaunetacanunaanencce recs to csnie renin er anenintiuietunetice eee aaenees au min cana tine hunanunianeneceres 165 Be SOUT OS aia prrca arsenate es teneenengn tossing 168 B SMOW onean E 169 A ADDITONAL TOOLS MENU correiiiirisricriaiienir
165. ss Research for the Right Decision V Skipping amp Page Breaks Click on Skipping amp Page Breaks to adjust your survey s skipping logic and add page breaks between questions This feature is used to add multiple skip patterns based on respondent answer choices You can only program your survey to have respondents skip forward Modify Survey Skipping Please note When To include skip instructions for respondents who will participate in this survey indicate the next question that should be completed based upon the answer to the current question You may introduce skip patterns by using the drop down boxes to the right of each question answer The default is the Next Question As an advanced feature you can also selectively control when questions are displayed to adj U S ti n g q U es ti on S k p p n g respondents logic a page break will be automatically placed after 1 Capture a value from the query string Unconditionat skip ay Next Question X Broce a pagenreak aner is question any question that contains Thank you for your participation any skipping logic These Unconditional skip Next Question V Force a pagebreak after this question page breaks are required to Please select your age ensure that survey skips are u m Nex queson read properly 26 36 w Next Question 5 Select ONE of the following 7 Please consider this image before answering the following question s w 8 Please rate
166. st allows for a higher confidence in the significant differences that are identified e Results Layout There are several changes you can make to how you view the data online 165 Survey Results Interpretation insightexpress Research for the Right Decision Options Display J Show all questions Show total row W Show charts O Terse O Include no response J Disable chi square testing Test statistical differences None Confidence Level 99 v Decimals o v Reset options When viewing your results online you can choose to view the data in a Compact Layout or in an Expanded Layout Results layout Compact Layout Expanded Layout i Compact Layout Shows the percents and the counts within one column in the chart when counts and percents are selected as an option 3 How did you watch the Super Bowl All Completes Total At home alone At home with just my family HOSTED a Super Bowl party gathering Watched At Home ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Did Not Watch At Home All Completes E At home alone E HOSTED a Super Bowl party ga E In a bar Sports Club Restauran E t home with just my family E ATTENDED a Super Bowl party ii Expanded Layout insightexpress Research for the Right Decision GS other Separates the percents and the counts in their own columns when counts and percents a
167. stion Type Examples for Importing and Exporting later in this section 68 Survey Creation insightexpress Research for the Right Decision Import Questions as XML Please save the XML file to your computer after making any edits To merge these edits with your survey 1 Return to the Import Export section of your survey 2 Select Browse 3 Choose the new survey file and click Import Questions Import Questions from XML Select the file to upload for importing back into your survey Please be aware that any changes made to the XML file will be reflected in your survey and could result in updating many questions and possibly damaging script and or skipping within your survey No file selected Import Questions Once you have imported your revised questions you will receive the following notification Alert Questions imported sucessfully Your edited questions will appear on the Edit Questions Page They may be modified as if they were created within the online survey tool Import Export Text Files Import Export Text Files Although XML is the preferred format you can still import and export text files Import Export Back to Questions 69 Survey Creation insightexpress Research for the Right Decision To export your survey into a text file 1 Select Export The next screen will present two exporting choices 2 Depending on your intent you may select either e Include position info
168. t selected Billings to your account sae Telephone Telephone with area code access account activ Dy data Fax Fax number with area code Shared User Information access account user information Save my information 112 Survey Creation insightexpress Research for the Right Decision f Final Survey Review After confirming the number of target completes you will be directed to the Final Survey Review page Here you must select a valid payment method before submitting the survey to InsightExpress for approval Depending upon your company s Client Respondent CR Pack your survey will either be automatically proceed made live or will be sent to the InsightExpress PM amp O Coordinators for a final review Final Survey Review Before your survey is initiated please ensure your survey is accurate and complete If you de Please review the below criteria before submitting your survey for processing Please note that running surveys cannot be modified Select a payment method New Dummy PM Survey Details Survey ID 251120 Name CNBC Mobile Grid Example Created 2 4 2014 6 29 07 AM Questions Target Audience My Opt In E Mail List Current Completes 0 Target Completes Quotas Please note An error message will be displayed if you do not have a valid payment method set up within your account Please contact our support team if you would like to be added to your company
169. te that this analysis is an estimate skip patterns selective question presentation and other complex features will impact the accuracy of the Drop Analysis Report h Results Overview Results overview provides you with your total survey views total survey completes how many people skipped out due to quota or termpoint and the survey completion rate This overview will also provide you with a chart that represents the number of completes per day insightexpress If your survey contains quotas or termpoints Skipped out due to quota or termpoint link will allow you to view the statistics on where respondents are being terminated from your survey I Resuits Oveniew Total survey views 1 722 Total survey completions 750 Skipped out due to quota or termpoint 690 Survey completion rate 43 55 On this Termination Analysis page you will view a detailed chart which shows you what questions are terminating or quota ing respondents in the survey You can e mail these results to yourself or return to the View Results Online page Limit to start times between E and E Go Completion Types 253 Completed 44 E TermedByTermpoint 4 E Speeder Term Points Question Response Count Are you or is any member of your family or close friends employed in any of the Rome tePoieygAnNs Are you or is any member of your family or close friends employed in any of the e hi abate Are you
170. the Surveys tab at the top of the page and find Create a Survey on the far right For additional assistance we have included numerous helpful hints to assist you in creating surveys Account Settings Mailings Billing Support Surveys Create manage edit and My surveys Shared Surveys Blank survey access results for your re Folders Sharing Dashboard Use a preformatted survey Concepts Running surveys Use a template Completed surveys Recent surveys Deleted surveys a Blank survey To create a survey click on the Create a Survey tab and then select Blank survey Once you are brought to the Edit Questions page you will see the Survey Controls box and the option to Click Here to Add a New Question Edit Questions Survey 231774 Live Preview Printer Version When adding a new question you can choose the type that best fits your needs from your custom question Library and can also select from a wide range of pre formatted questions This page also gives you the ability to add Logic to your survey which includes skip patterns and selective presentation Once you are finished programming and previewing your survey you can click on the Continue option and follow the steps that are prompted in order to make your survey live and have the capability of collecting completes Display Settings Review Questions amp Answers Formatting Logic Other Preview survey x import export 462 Advanced features Link q
171. the Filters list on the left side bar insightexpress Research for the Right Decision Questions amp Filters search Limit Results To one any all wi Drop Analysis All completes v 1 This is a short survey regarding this year s Super Bowl The survey should not take more than a few minutes Thank you for taking the time to share 2 How much of the game did you watch Please select each portion of the game you watched 3 How did you watch the Super Bowl Crosstab Against Don t crosstab results W 4 Why did you watch the Super Bowl this year Select all that apply Banner Book 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one Select a banner book 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one te mm Filters Show selected questions Show all questions Show open end questions i Limit Results To This option can be found on the menu located on the left side of the page Online Results page The Limit Results to drop down will contain a list of all filters you have created for this data as well as any quotas that were fielded in your data By default this dropdown list will be set at to show All completes please see section E2 if you wish to build filters within your results Que stions amp Filters 3 How did you watch the Super Bowl Limit Results To one any
172. the Right Decision 3 Once the new survey has been pasted into a text file select Back to questions to return to the survey and continue At this point you may preview edit or even launch your survey uestion Import Export ou can import and export questions from your survey To import your survey from a text file 1 Select Import Please note When importing a survey into your account specific formatting is required to determine the question type question number number of answer choices etc For the specific formatting question type examples please see Question Type Examples for Importing and Exporting later in this section 2 Paste your text into the box provided Question Import Export Question Inpores pert You can import and export questions from your survey You can impor and export questions from your suay Paste your text in here E Question type dropdown position 0 la Drop Down Box 7 lt br gt lt br gt lt img src GetResponselImace aspx quid 1855f8ae c 829 436a aebdl ja Extremely valuable b Valuabie Paste your text in here c Neither valuable nor not valuable d Not valuable Not at ll valuable Question type radio button position 1 Select ONE of the following ja Extremely valuable b Valuable c Neither valuable nor not valuable id Not valuabie Not at all valuable fal ii i gt Back to questions naw a
173. the information was uploaded incorrectly b Step Two Associating a Respondent Group To associate a respondent group to a survey you must first return to your main Edit Questions page Next open the Advanced Features menu located within Survey Controls Display Settings Questions amp Answers Fo Logic Other import export Link questions abl Rename survey Reorder questions Survey colors 3 Question rotation A Restrict access Question names i Survey language Define quotas Undo changes ie Search replace lt 2 Remove logic dj Runtime notifications Ag Encrypt answers Skipping amp Page Breaks J Concepts H5 Fite Management 101 Survey Creation insightexpress Research for the Right Decision From the Advanced features menu navigate to the Other Options tab where you can then select your respondent group by name Survey Text Mobile Survey Text Thank You Page Alternate Thank You Pages Scripts Notifications Display a progress bar for respondents of this survey i Exclude question numbers from this survey Require all questions in this survey to be answered Do not show the copyright Secure this survey Use client side validation Show error page Allow my respondents to participate in other surveys after my survey has completed Align Buttons H Left Right Invitation P No Invitation v Respondent Group No Respondent Group x No Respondent Group i Test Back to
174. this option by left clicking the original survey and selecting Copy Survey A pop up will appear prompting a New Survey name This survey will now appear with its own survey ID in your My Surveys queue L Preview Survey AL Live Preview Survey _ f ej Edit Survey Ba Copy Survey 3 Allow Sharing Copy Survey Copying a survey copies all of the questions images and logic used in your survey Delete Survey ag Move Survey Convert To Template Copy survey cancel Survey Details d Using a template With InsightExpress you can create survey templates that are similar to the surveys used by others in the same workgroup Alternatively you can also create a survey by using the Copy Survey option L Preview Survey 4 Live Preview Survey To create a survey template you must first select an existing survey from with your a Edit Survey My Surveys page It is recommend that you make a copy of this survey and then L Copy Survey select Convert to template 2 2 Allow Sharing Delete Survey i L Move Survey Convert To Template Survey Details 17 Survey Creation insightexpress Research for the Right Decision create ae ey Once you have created your template you may create new surveys based off of that template that you may launch to respondents To do so select Use a Template from the Create a Survey section within the main account Use a template toolbar
175. ting Custom Select an existing survey Personal Question Library aa Speed Importance Speed Satisfaction Demographics Reliability Importance Importance Reliability Satisfaction Ownership created grid Importance Price Importance Quality Importance Reliability Importance Service Technographics Satisfaction Price Text or Concept Statement Satisfaction Quality Uniqueness Satisfaction Reliability oO isfacti ice Agreement Awareness Pricing Purchase Intent Satisfaction Usage Yalue Rank the following items in order of importance Assign each element a unique va C 37 Rank the following items in order of importance Assign each element a unique va Add selected questions All Categories 66 Survey Creation insightexpress 6 SURVEY CONTROL BOX Research for the Right Decision This next section covers the functions of the Survey Control Box This feature houses several helpful formatting and reviewing features The Survey Control Box can be found at the top of the Edit Questions page in each individual survey Display Settings Review Questions amp Answers Formatting Logic L Preview survey import export lt 4 Advanced features Link questions 4 Live preview tE Reorder questions Survey colors 38 Question rotation Add question Question names 4 Survey language SS Define quotas continue abe Search replace 2 Remove logic Ay Encrypt answers 2 Skipping amp Page
176. tion insightexpress Research for the Right Decision To upload one or more images using this question select Browse within the Upload Images section Once an image has been selected you may upload it by selecting Upload Images or you may select additional files to upload As a note you may only upload up to six images at a time InsightExpress jpg No file selected No file selected No file selected Browse__ No file selected No file selected Upload images Save changes After selecting Upload Images the page will refresh itself and you will then be able to view all uploaded images Here you are also able to reorder your images by clicking and dragging the eight dots to the left of each add image captions and delete any uploaded images image Caption insightexpress masses oso Research for the Right Decision Use the buttons below to find images on your computer to upload You may upload multiple jpeg gif or png files and display them using one of our custom layouts No file selected No file selected No file selected No file selected No file selected No file selected Upload images Save changes 39 Survey Creation insightexpress Research for the Right Decision The most significant question option available within the Image question is the ability to customize your album layout The Album layout setting accessible within your question options allows you to choose from
177. tion insightexpress Research for the Right Decision Test statistical differences None Based on other columns The next step is to define the confidence level This is the interval in which a measurement or trial falls corresponding to a given probability You can select confidence intervals of 80 85 90 95 or 99 By default the confidence level will be set to 95 Confidence Level Last you are able to choose the number of decimals you would like your data to be rounded to By default the data will be rounded to three decimal places Decimals As shown below each independent column filter will have a letter associated with it This letter will appear in a corresponding column if there is a significant difference between the two independent variables insightexpress Research for the Right Decision 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select on All Completes Home alone orin bar Pre Game Watched Alone A E Response 76 Sig Dif N 7a Sig Dif Total 100 000 13 100 000 Pre Game Discussion 1 587 0 0 000 Game Itself 55 556 7 53 846 Commercials 15 873 235 077 Halftime 15 873 25 077 Post Game Analysis 1 587 0 000 Other 4 762 None of the Above 3 4762 chi square p value 0 8891 df 6 Pair wise statistical testing has been disabled because overall chi squared Pre GamewYVatched Alone Home alone or in bar 0 0 2 5 50 T5 10 0 12 5 15 0
178. tions it will not allow you to view a Thank You Message upon hitting submit Instead you will be brought to a page that states You have completed previewing this survey If you would like to test Thank You Page scripting and functionality please use the Live Preview feature Instead the following page will be shown Review Responses Upon completion of a survey in preview mode this option will show the answers that were recorded during the preview Done with preview Start over Show console Auto answer 2 Droo Down Box You have completed previewing this survey U Start Over Return to the irst question of the survey Done With Preview Stop previewing this survey and return to the preview page B Review Responses Review the answers that were recorded during this session 106 Survey Creation insightexpress Research for the Right Decision These answers will not be counted towards the live survey results Done with preview Start over Show console Auto answer 2 Drop Down Box y You have completed previewing this survey U Start Over Return to the first question of the survey Done With Preview Stop previewing this survey and return to the preview page Responses weston Response startTime 10 22 2009 10 43 19 AM Q2 Drop Down Box Neither valuable nor not valuable Q3 Select ONE of the following Neither valuable nor not valuable _ Blue Q4
179. ts to launch surveys off of this payment method When you are completed with setting the appropriate sharing preferences select the Save button insightexpress Research for the Right Decision E SURVEY RESULTS INTERPRETATION 1 VIEW RESULTS ONLINE Survey results are available in real time via our Web based reporting features Online results include cross tabulation confidence intervals and banner points filtering functionality This toplines feature is helpful in accommodating advanced analytics results publishing and reporting on our innovative question types To access the results of your survey left click the survey name in your My Surveys page and select Survey Results a My Surveys 43 S Su perhinadl cuman tor Anita Preview Survey 7 Anita P Eet Live Preview Survey 27 Traini Edit Survey E Capi M Copy Survey E By Survey Results S Cap Mimi 0 OOAT f MDG Delete Survey 5 wine a Move Survey 5 Hulu Survey Details Send Results Via E Mail 2 Allow Sharing After selecting this item you will be brought to main results page of the survey To view the results of your survey directly online you must first choose Show all questions beneath the dropdown list of questions within your survey Results Overview 2 Drop Analysis 1 This is a short survey regarding this year s Super Bowl The survey should not take more than a few minutes Thank you for taking th
180. tures When providing your own respondent list email lists or web site respondents you have the option to modify your survey s header footer thank you page or thank you URL through Advanced Features 74 Survey Creation Formatting Advanced features ei Survey colors AA Survey language Advanced Survey Properties You can only set the properties below if you are using your own e mail list or website to recruit respondents Mobile Survey Text Thank You Page Alternate Thank You Pages Scripts Notifications Other Options InsightExpress com Header Header HTML Preview insightexpress Research for the Right Decision There are six tabs that comprise the Advanced Features option Survey Text Allows you to enter information or images to modify the window title header footer survey buttons and privacy statement Please note Survey headers and footers will appear on every page of your survey including the Thank You page Thank You Page This section contains your survey s default Thank You and Not Running Pages The Thank You Page is shown to respondents who successfully complete your survey or are terminated However the Not Running Page will be shown to respondents who attempt to access your survey after it has reached its defined number of target completes or if the survey has been paused or closed prematurely Both pages allow the use of custom survey scripting to further customize the
181. tures Select one for each 9 Please select your favorite 16 Provide a numeric response for each of the following items 17 Enter a date Month Date Year 72 Survey Creation To reorder a block of questions select the first question of the block Then hold down the shift key on your keyboard and select the last question of the block Doing so will also select all questions in between Then you will be able to click and drag this block to re order these questions within your survey insightexpress Research for the Right Decision If you would like to delete selected questions hover over the far right hand corner of the block and icon as indicated in the image to the right Once you have finished re ordering your select the questions select Save question order 1 Capture a value from the query string 2 Thank you for your participation iii Question Names InsightExpress also gives you the ability to name each of your survey questions This feature can help make referencing or reading question logic much easier My Surveys NewSurvey Groups Account Settings Online Help Customer Satisfactio Question Names You can assign names to any question in your survey rto make skipping and logic more readable For example you might as assign a gender question the label Gender then you could using this label i ina script such as if GetAnswer Gender 0 goto 10 Labels can
182. u believe that the answer choices are not identical this would be the appropriate option to select After you set up the features for the link you click on Create Link The next page will show you the link that you have created Link From Link Type Link To Select ANY OR ALL of the following Checked selec ANY OR ALL of the following Create a new link Back to questions It will also show you the source question the link type and the destination question You will have the option to modify the link or remove the link when it is no longer necessary il Question Rotation Question Rotation allows you to rotate the presentation of a question or a series of questions to prevent all respondents from seeing those questions in the same order 81 Survey Creation insightexpress Research for the Right Decision For example you may wish to show 3 concepts and ask if respondents would be interested in purchasing them By setting Question Rotation respondents will not always see the same concepts first reducing the potential for bias selections Question Rotation The rotation of questions of sets of questions can be accomplished by using Group Numbers To rotate questions assign each question to a different Group Number Adjacent Group Numbers are automatically rotated when the survey is presented To rotate an entire set of questions assign multiple questions to the same Group Number Then
183. u have created filters within will be shown on the next page From here you can click on the name of the survey you wish to import filters from Please note that if the original survey is not identical to the newly fielded survey you will have to adjust the filter criteria to match the correct question numbers and response rows in order to have an accurate reading of the filters Import Filters You can import filters from other surveys that you have defined The following filters are defined in other surveys in your accoun which they were defined If you re not sure how the definition o Note if the current survey has a filter with the same name as a fi Registry Offerings Copy ARG 211914 Registry Offerings ARG 211681 RRA Results Training 209135 O select all Y Bud Favorite O Most Enjoy Commercials O Y Most Enjoy Game Itself O Y Most Enjoy Halftime O Y Most Enjoy None of the Above O Y Most Enjoy Other O Y Most Enjoy Post Game Analysis O Y Most Enjoy Pre Game Discussion O US Regions Fidelity FSA 207660 Prepop copy 202443 Superbowl survey for Jon 197646 Import selected filters Back to filters 3 LIMITING RESULTS BY FILTER AND SHOWING MORE OPTIONS a Selecting Filters Additional options for viewing your results can be found in one of two ways by choosing a specific filter in the Limit Results dropdown menu on the left side bar or by selecting the filters and quota segments you wish to view from
184. u would like to have access to your survey To create a respondent group go to the Account Settings tab in your account and click on Respondent Groups Next click on Create a new respondent group now insightexpress i discover tomorrow today AGTA Account Settings BBUF agi Ma a A cee esl ge Account eens Settings Change password Manage your account Survey invitations 3 from your custom question Libra tti amp pref fi active presentation Once you are settings amp preferences for Respondent grou PERR your InsightExpress create and manage your respondent list for account Survey pre population Adinsights campaigns Manage groups Charting preferences re i Advanced features 98 Survey Creation insightexpress Research for the Right Decision This will bring you to the first step in creating a respondent group to type your group name in the text box provided as shown below Create Respondent Group To require your e mail respondents to access your survey using a Username and or Pa since invited respondents with a Username and or Password can no longer access Below are the e mail respondent groups you have currently defined To add a new gr its entirety Create a new respondent group Back to questions After naming your respondent group click on Save and manage users which will allow you to set usernames and passwords for each individual respondent Name Respondent Group For you c
185. uery string to your survey URL you must use one of two symbols e Used only when appending the first query string to your URL e amp Used when appending all subsequent query strings to your URL For example with the query string parameter as UserID the identifier will be passed to the survey by appending the tag UserlID 12345 to the URL if UserID is the first query string being appended The survey will then reach into the URL pull out the value 12345 and store that value in the query string question for that individual respondent As larger respondent lists will require you to create more unique URLs InsightExpress recommends managing your query strings within a 3 party program such as Microsoft Excel Using this query string as an example http www insightexpress con s abcde will become gt http www insightexpress con s abcde userid 12345 Please note If you have multiple query string parameters in your survey use the following format LiveSurveyURL Parameter1 value1 amp Pararmeter2 value2 Do not use the following names for your query string parameters as they are identifiers already reserved by InsightExpress id AccessCode InlineValidation resetPosition startingPosition invited PanelistID mID cmrID ftouch ageTarget TemplatelD refer close preview livePreview setanswer _sitelD username password L questionnumber noemail onfinish 58 Survey Creation insightexpress Research for th
186. uestions ab Rename survey 4 Live preview 2 Reorder questions Survey colors 38 Question rotation G Restrict access Add question Question names 4 Survey language e Define guotas Undo changes continue 3 Search replace Q Remove logic 4 Runtime notifications Ag Encrypt answers Skipping amp Page Breaks EJ Concepts HE File Management You can add 999 more questions to your survey Click here to add a new question 13 Columns Used 1011 columns available 14 Survey Creation insightexpress Research for the Right Decision Get a jump start on your survey development by using Preformatted Questions Using our battery of commonly used survey questions and corresponding answer selections is similar to creating a survey from scratch The options within the Surveys Control box are discussed throughout this manual please reference Survey Creation Adding Questions to Your Survey for further details amp information b Use a preformatted survey There are multiple options that can be used to create your survey Preformatted Surveys leverage our marketing research experience by offering preformatted survey templates These templates can be previewed selected and then modified to meet your specific business objective We offer templates designed to support various research objectives such as e Advertising Effectiveness Ad Evaluation e Attitudes amp Perceptions e Brand Awareness e Concept Test
187. umber of surveys and completes currently available for use Billings To Your Account All Activity Allows you to view all launched and survey Below you can review the activity associated with your account close activity for each pack You may also view and export a date or date range Action All Activity v Payment method 14561 TEST for New Billing Info v When All Dates Search Export to Excel 6 ACCOUNT NAVIGATION insightexpress Research for the Right Decision You may also sort this list by Running Surveys or Closed Surveys If you sort the Closed Surveys field by date it will sort by close date Action All Activity l Live Summary ALL Activity Payment method Billing Info Closed Surveys The CR Pack Administrator can view Shared User Information This may be important to better understand who is using the pack and how much each individual is utilizing the pack Mailings Billing Information ACCOUNT contact and n mele ee Foal N Payment method sharing dashboard pp m m m m mg je man gag mih g m mm o pmm am pem ihh mum my sies ls urg oml pe Snore acess tO EeXIStINg payment metnods i r U F Billings to your account access account activity data T E a or E It Shared User Information aggess account user information insightexpress Research for the Right Decision User Detail You can see how many surveys were launched the Current Sum of Target
188. unt Settings tab will provide a number of ways to customize your account Account settings Account Settings Allows users to adjust several advanced features within their account Change password survey invitations Change password Allows you to change your account Respondent groups password create amd manage your respontent list for survey pre population Survey invitations You may add an invitation to a survey Adinsights campaigns that is being fielded to your own respondent list Create Manage groups the language of the invitation accept and reject labels share surveys and payment methods with and add a reject URL for your survey invite other accounts Charting preferences Respondent groups Supply a list of usernames and passwords for all respondents for a survey Simply copy and paste a list of usernames and passwords to add extra security to your survey For more assistance on this process please contact InsightExpress Support at support insightexpress com Adinsights Campaigns Allows you to view the Adinsights campaigns in your account To use this feature please contact your Account Executive for information on additional training and support materials Manage Groups Allows you to share surveys and payment methods with other accounts By creating a group you can invite other InsightExpress users to see and modify surveys view results online download results and change the reporting options of surveys in your a
189. ve the data of each filter that was selected will be shown as its own separate column b Selecting Banner Books When you create filters you have the option to create a banner book Please refer to section Fle for 160 Survey Results Interpretation insightexpress Research for the Right Decision more information on how to create a banner book Once on the View Results Online page you are able to select the banner book that was created using the option on the left dropdown menu Questions amp Filters Limit Results To one any all All completes T Crosstab Against Don t crosstab results Banner Book E Select a banner book Select a banner book Age amp HH Income Age 25 55 amp HHI New Banner Book Results Training Age amp HHI 3 How did you watch the Super Bowl All Completes Viewing the banner book will appear as follows Total ge ore At home alone All filters that were added to the banner book selected will be shown as its own column with sores eL Super Bowl breakdowns within the data Enegia Watched At Home ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Did Not Watch At Home C Display Several display options can be checked to apply them to the data or left unchecked 161 Survey Results Interpretation insightexpress Research for the Right Decision Show all questions Shows all questions in collaps
190. ve blank for any sum Set a default value for each row of the grid Enter the width of the label row for this grid in pixets or leave blank for default Enter the height of the label rows for this grid in pixels or leave blank for default Enter the width of the response rows for this grid in pixels or leave blank for default Present this numeric grid in an interactive drag drop format Rotate the response rows for this question so they are presented in random order Show the current sum of the responses at the bottom of the grid Force responses to be whole numbers only Force responses to be ranked from 1 to N Hide the labels from the rows of the grid Allow the respondent to proceed without answering this question insightexpress Research for the Right Decision f Other Ouerystring i Date Question Profile e Defaults None Placeholder e Available Options Min Max Date un Question HTML Preview Enter a date Month Date Year The Date question simply allows you to ask a respondent for a date in the format of Month Day Year To build this question type simply enter the question text into the field You can also upload an image into the question text The question Minimum date Enter the earliest acceptable date options for the Date question can be seen in the i p q Maximum date Enter the latest acceptable date image here Show question preview Save changes Add to library Cancet 55 Survey
191. veys This page lists all surveys that have been created in your account or surveys that have been made available to you though a shared group By clicking on the name of the survey you will see the following options Preview Survey Live Preview Edit Survey Copy Survey Allow Sharing Delete Survey Move Survey Convert to Template and Survey Details Preview Survey Allows you to view your survey while in editor mode This preview method provides you with an additional toolbar allowing you to skip to any question within your survey at 2 US Cell Bj Edit Survey any time You may also enter the edit page of any S uscme 4 Copy Survey Training to Preview Survey Univers d l Live Preview Survey question directly from the preview page by selecting the Z icon to the left of the question 232 Allow Sharing you would like to edit 2 USC Me Delete Survey F New St a a Move Survey Please Note This preview method will not show the thank you page at the end of your survey ial USE Mt Convert To Template l preview fa USC Me Survey Details Live Preview Allows you to preview both the survey and thank you page as a respondent will see it Edit Survey Links to the survey s edit page when the survey is in edit mode When the survey is running you may only have access to edit the thank you and not running messages Copy Survey Duplicates the survey selected Allow Sharing Allows other
192. wing J Edit Red Preview Blue a L Copy Green Purple Orange Delete Viole i Change type Other please specify E Skips Scripts amp Page Breaks New question here E Please rate your satisfaction w Selectively Present lect one for each In order to see the individual responses within a question you must select the arrow indicated below Then you may select the responses which you would like to selectively present that question to Select the answers below that when indicated will cause this question to be shown 1 UserlD 3 Drop Down Box Limit by Date Require criteria for EVERY question to be true Require criteria for ANY question to be true fel Save and refresh questions fej Save and close 88 Survey Creation insightexpress Research for the Right Decision As you can see the same options that apply to skipping also apply to selective presentation Save and refresh questions Save and close and Cancel Select the answers below that when indicated will cause this question to be shown 1 UserlD Drop Down Box C Extremely valuable Valuable Neither valuable nor not valuable C Not valuable C Mot at all valuable Na response Limit by Date Require criteria for EVERY question to be true Require criteria for ANY question to be true Le Save and refresh questions el Save and close As shown above selective presentation rules
193. xpress Create anew group insightexpress In the text box insert the email of the user s you would like to invite into the group Please note The person you are inviting to the group must have an InsightExpress account My Surveys Sew Survey Groups Account Settings Online Help Invite an InsightExpress Member into Your Group You can invite specific InsightExpress members to join your group Selectthe group name then enter the E Mail Addresss group When these individuals log in to InsightExpress they will be presented with your invitation to join your group Group to invite users to Test Group Members to invite fone per liner newmiserfinsightexpress com em Invite these users f Back to groups The user s that have been invited to the group will need to log into their account and accept the invitation to join the group The invitation will appear as soon as the user logs in My Surveys New Survey Groups Account Settings Online Help Survey Sharing You have been invited to join a group created by other Insight Express user s Please select the groups you would like to join For each group you decide to join you can select the permissions you grant to others for your surveys Note you can ascribe different permission levels to the ownerfadministrator of the group the individual who invited you to join and the members ofthe corresponding group Test Group Total users in this group 1 Administrator Supp
194. y Please note that this is not seen by respondents Target Audience This is the audience of your survey once it is ready to be processed Target Completes This is the number of completes your survey must collect before automatically closing If at any time you would like to close your survey prematurely you must select your survey controls Completes This is the number of respondents who have completed your survey Status This will indicate whether your survey is running collecting completes or completed target completes reached survey closed Survey ID This is the unique number assigned to your survey You may reference your survey by its ID Please note Surveys not yet launched will not display a status Once a survey has been launched you may not make any structural changes 11 ACCOUNT NAVIGATION insightexpress Research for the Right Decision C SURVEY CREATION 1 SURVEY BUILD BEST PRACTICES a Intro Statements When fielding your survey it is customary to provide an introductory statement to thank respondents for their time while giving them a brief description of the survey they are about to take To insert an introductory statement or section header into your survey create a new Custom HTML question Then simply add your text into the Question Text box provided For more information about this question type please refer Open Ends Other Libraries
195. your data by respondents who did not answer a particular question What is your gender C Male O No response Please note When creating simple filters you may select more than one response in the same question or multiple responses between several different questions If your filter is based on multiple questions keep in mind that answers within the same question are logically ORed together by default This means that a respondent may meet any or all of the criteria that were defined within that filter in order to be counted within it Answers across questions can be built with either AND or OR logic This can be specified by scrolling to the bottom of the simple filter definition page and choosing to require criteria for every question to be true AND logic or choosing to require criteria for any question to be true OR logic E Limit by Date Limit by survey start times after 5 18 2014 J Limit by survey start times before 3 18 2014 J Limit by survey complete times after 3 18 2014 LJ Limit by survey complete times before 3 18 2014 w Require criteria for EVERY question to be true Q Require criteria for ANY question to be true C Lock this filter 0 Hide this filter Save this filter Cancel As shown above you can also limit your filters based on respondent start time before and or after 149 Survey Results Interpretation insightexpress date You are also able to limit the filter

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