Publisher User Manual AdTool Management
Contents
1. Target character encoding Target MIMEtype Relationship page to target relationship target to page Tabindex The order in which elements becomes active when the visitor presses TAB Accesskey An access key allows a visitor to immediately jump to a specific part ofa web page via the keyboard E http Avww tdtest net Insert edit link Microsoft Internet A General Popup Events Advanced Adwanced properties Id Style Classes Target name Language direction Not set Target language Language code Target character encoding Target MIME type Relationship page to target Not set Relationship target to page Not set Tabindex Accesskey Internet CONFIDENTIAL 2009 TradeDoubler AB 21 as TradeDoubler Market like you mean it Advanced Image Editing To adjust the look and feel of images 1 Clickon the image 2 Click Insert edit image i _ z I F l olf ela tn tk pene Loo name E gg 2 M we 35 gs EA L General The general tab displays the following Image URL The URL isthe URL to the image Image descnption Entera description here Title Enter a title Preview Displaysa preview of the image Ej http Avwew tdtest net Insertfedit image Microsoft Interne General Appearance Advanced Image URL pan web2. 20 000 Free engraving Free H Songs 75000 aiea 10 shipping Completely a aks remastered with an anodized hours OF widen In your TPIS arj 1 arn i rs Se Linki Sacha Pod vhite 80 GB sare Si E RA songs iPod nano Pink 4GB _ Free Engraving and Free Hi Delivery Free Engraving and Free Deliwery 259 00 gt 129 00 Through an automatic file transfer TradeDoubler are able to us products and the editorial content that supports these products as the basis for the design of specific ad This means for example that if the price of a product is changed this will be reflected automatically in the ad or if the product runs out of stock the product is removed from the list of graphical elements CONFIDENTIAL 2009 TradeDoubler AB TradeDoubler Market like you mean it An Ad Tool Unit consists of two parts a Content Unit and a Template A Content Unit is a group of products that are selected from the product database of TradeDoubler the product database contains products from all advertisers that have provided TradeDoubler with Product Feeds product database files used to display corect information in the AdTool Unit It is possible to select individual products from one or several advertisers The Template functionality makes it easy to create custom made product layouts for the website the Template defines how the product information in the Content Unit is displayed By connecting a Template to a Content Unit an
3. AdTool Unit is created and the selected products can be promoted ona publisher website So instead ofa banner or a text link it is possible to display a product drven dynamic ad which allows you to push specific products and offers and thus the potential to increase conversion rate The pages for Ad Tool units can be found in Ad Management AdTool 2 Search Content Unit To search fora Content Unit 1 Click Search content unit 2 Click Ad managementand then AdTool in the left hand menu 3 Created Content Units are listed use this page to edit ordelete existing Content Units Content Unit Search Content unit category My content units Program specific All a Content unit name or ID Rule No of sales Description Keyword Product ID Rows per page 20 a Program Seer specific Keywords No of car loan car Car finance sales finance Description Content wit fF This content unit was created to test how iii sale content functionality works j CONFIDENTIAL 2009 TradeDoubler AB TradeDoubler Market like you mean it A D 4 Clickthe name ofa specific Content Unit to view a list of available editing options click on one of the options to go directly to the page for editing the Content Unit These options are explained in detail in the chaptersto come General settings Select products Content Unit Show code preview Copy Delete Program Content unit Rule Description ate 4
4. TradeDoubler Market like you mean it Publisher User Manual AdTool Management A manual on how to use the TradeDoubler performance based marketing interface D TradeDoubler Market like you mean it CONTENT 1 INTTOCUCTION 2 ee ccccc cece ec ee eee eeeeeeeeeeeeeaeeaeaeeeuaeeaeaeeaeaeeaeeeeaeeeeaeeeeaeseeaesevaeeeeaeeeeaeenvaneneanentanes 3 About AdTOOl eee 3 2 Search Content UNI cc ccccc cc ece cece eee eeeeeeeeaeeeeaeeeeaeeeeaeseeaeeeeseeaeseeaeaeeaeaeeenaeeaeeeeaeeneaeaneas 4 3 Create Content UNI ccc cce cece e cesses ee eee eeeaeeeeaeeeeaeeeeaeeeeeeeaegeeaeaeeaeaeeneaeeaegeeaeaeeaenneass 6 ES Tae UENO S tnanscnnenasanetnanacionnmedaria sna ver naan reniAE NR Sn 6 Search fOr Products ccccccccccecccceeeeeeeeeeeeeaeeeeaeeeeaeaeeaeaeeaeaeeauaeeaeeavaeeaeaeeaeaeeataegaeaeeaegeeangeeanseeananeas 7 Select od 010 10 ee 8 Content UNI oo c ccc c cece eee eeeeeeeeeeee eases eaeeeeaeseeaeseeaeaeeaeeaeaeeaeaeeauaeeaegeeaugeeaugeeaegeeauaeeangeeanaeeananeas 8 SNOW Code PrevieW 2 ccccccccecccceceeceeeeeeeeaueeeaeeeeauaeeaeaeeaeaeeaeaeeaeaeeaeeanaeeaeaeeanaegeeaeeangeeauaeeanaeeananeas 9 PRS ior Content ES arrens neina EEEE EEEE AARETE EEEE EE seadecaencuracncenenaeececees 10 4 Search Template ccceccccecsccscceceececeeceeaecseseceeseeecaeeeeseseeeeeeceesesseseeaeseeseegesesseseseesaeaesenes 11 5 Create Template ccccccccecccceccecseeeceeceececeeeeceeeecseseeeeseeeeseeseseeeeeaeseesessesesaeeeseeaeseeseeansass 12
5. ease Ee a e ke E E E 13 E OT oain cece cee ce EE E AAEE EEEE E 15 Show Code PrevieW 2 cccecccceceececeeeeeeeeeeeeeaeeeeaeeeeaeeeeaeeeeaeeeeaeseeaeeaeeeeaeseeaeaeeavaesaeeeeaeneeansenanentas 16 6 Search AdTool UNI cece cee ee eee ee cesses eeeeeeaeeeeaeeeeaeseeaeseegeeaegeeaeseeeeaeseeaeeaeaeeanaenannntas 16 J OO eee EE nde ue ee een EE 17 8 Advanced Editing ccccceccecseceeceeeeceeeeseeseeeeceeeeseeaeeeeseeeeeeeeseeeeseeeeseeseeaeeeeaesetaeseeaeeengass 19 Last revision 2009 01 14 anngr Statement of C onfidentality This document is the property of TradeDoubler AB and is strictly confidential It contains information intended only for the person to whom it is transmitted With the receipt of this document the recipient acknowledges and agrees that i in the event that the recipient does not intend to implement TradeDoubler AB s Publisher network solution these instructions will be retumed to the address listed below at the earliest possible moment ii the recipient will not copy fax reproduce divulge distnbute or in any other ways compromise the confidentiality of this document in whole or in part without the expressed written consent of TradeDoubler AB and iii all of the information herein will be treated as confidential materal with no less care than that afforded to confidential materal of your own company TradeDoubler AB has prepared this document TradeDoubler AB Sveavagen 20 111 57 Stockholm Sweden CONF
6. editoris described in chapter Editor For instructions on advanced editing of imagesand links see Appendix Advanced Editing To add and edit content 1 Clickthe cellto edit 2 To add content click one of the tools in the editor 3 To edit content mark the content and click one of the tools in the editor to make the changes Formore information on editing the table see chapter Editor 4 Click Save aftereach cell is finished Editor In the table below you will see single row or cell of the table that you have created in the previous step Induding header and footer if chosen Click on the cell that you want to edit and it will be displayed in the WYSIWYG editor below I Marked On mouse over J Edited _ Empty Font famil Font size w 7a EE ll 9 rity a hame Logo i name e ga A Hm of TradeDoubler 2 Market like you mean it CONFIDENTIAL 2009 TradeDoubler AB 15 a TradeDoubler Market like you mean it Show Code Preview On this page the website and Content Unit is selected to preview the AdTool Unit A Content Unit must have been created before preview is possible l 2 Click the Show code preview ta b Fill in the following information Select website Select type of code J ava Script or Iframe Select Content Unit in the dropdown list Select encoding in the dropdown list Click Preview Copy the code and paste it in the HML code of
7. when the mouse moves overan image orwhen the mouse leavesthe image area e Mouse overand mouse out to add images enter the URL of the imagesin the field Miscellaneous e d Fillin this field to set an ID this ID can be used to include the attribute in CSS orJ avaScnpt e Language direction Left to nght ornght to left e Language code Set the base language of an element s attribute values and text content e Long description link Seta link to another attnbute CONFIDENTIAL 2009 TradeDoubler AB 23
8. 9 TradeDoubler AB 11 a TradeDoubler Market like you mean it e Rows and Columns Search on the amount of rows and columns in the Template e Rows perpage Specify number of Templates to display per page Search template Template category My templates Program specific All Template Product layout All Description Rows Columns Width Rows per page 20 Ww 5 Create Template This chapter includes everything needed to set up the Template and includes the following chapters e General Settings How to set the general settings of the Template e Editor How to edit the Template It is also possible to create a Template by copying an existing Template Search for the Template to copy see Search Template above and click on the name choose Copy You are re directed to the General settings of the Template Change the name of the Template any other changes needed is explained in the following chapters Click Save 1 Click Ad managementand then AdTool in the left hand menu 2 Click Create Template CONFIDENTIAL 2009 TradeDoubler AB 12 dP TradeDoubler Market like you mean it General settings Name Description test templ ate Customise table Width Height Important Not all browsers support this feature Rows Columns Cell padding Cell spacing pe Product layout per cell D per row Min required products i Use header CO Multiple single Use footer F O Multiple O
9. IDENTIAL 2009 TradeDoubler AB a TradeDoubler Market like you mean it 1 Inttoduction Welcome to TradeDoubler Start eaming money from your website today it s quick it s easy and it sfree TradeDoubler partners with all types of website owners to successfully increase the value of their traffic Through TradeDoubler s platfom you can monitor and evaluate the traffic to your website and convert it into revenue Access our network of leading brand advertisers and build profitable partnerships Select the best deals that suit your business model Offer your webste visitors well targeted compelling advertising to boost the appeal of your content Work with TradeDoublers expert teamsand gain a virtual workforce committed to growing your online revenues and partnerships with top advertisers on your behalf Optimise the advertising soace on your website by measunng the effectiveness of ads TradeDoubler administer all payments and ensure you are paid reliably and on time About AdTool AdTool is a unique advertiser technology where the entire product database of TradeDoubler can be used to create an offer driven ad pool pools provide banner rotation functionality based on specified cntena Jel pop Mey niall Apple Store Free engraving on all iPods ordered from ic mt store A Apple Store iPod white 80 GB iPod nano Pink 4 GB Free engraving Free way shipping Up to
10. SSS Keywords Car loan This content unit was created to test how General settings iq Select products Content unit Assorted underwear Show br Copy Delete samat car loan car finance o content functionality works code preview 5 To search fora specific Content Unit enterthe search cnitena 6 Clic Content unit category My Content Units Advertiser Content Units or TradeDoubler Content Units Content unit name or ID Search for Content Unit with a specific name Description Enter a word ora text that could match a description of the Content Unit you are searching for Product ID Entera specific ID of the Content Unit Program specific o Yes If a Content Unit is program specific it means that it can only be connected to a Template of the same program o No If not the Content Unit can be connected to Templates of all programs Rule Search fora content unit with a specific rule rules are described at the end of this chapter Keyword Search fora Content Unit with a specific keyword Rows per page Specify number of Content Units to display per page k Search CONFIDENTIAL 2009 TradeDoubler AB ta TradeDoubler Market like you mean it 3 Create Content Unit This chapter includes everything needed to set up the Content Unit and includes the following chapters General Settings How to set the general settings of the Content Unit Search for Products How to search for products t
11. Single Customise colours Border colour hex 0066CC H Border size 3 Background colour hex Alternating colour hex 99FFFF Background image Header colour hex Footer colour hex Customise linked text Link colour hex Underlined text OiYes No Save and continue General Settings A Template isa table that displays the products of the Content Unit A preview image of the table isdisplayed while it isbeing edited 1 Fillin the following information e Name Name the Template e Description Add a description of the Template Optional but searchable on the search Template page CONFIDENTIAL 2009 TradeDoubler AB 13 gP TradeDoubler lt W Market like you mean it Customize table e Width Enter width in pixels of the table e Height Enter height of the table e Rows Enternumber of rows e Columns Enter number of columns per row e Cell padding The space between the border of the cell and the text if the field is left empty the cell padding isset to default Cell spacing The space between the cells themselves in the table if this field is left empty the cell soacing isset to default Product layout Choose Per row if you want to display the different types of information of a product image description in one row in separate cells after each other Per cell displays all the product information in a single cell image description Min required products Sets the minimum amount o
12. e of the options to go directly to the page for editing the Template These options are explained in the chapters to come Search template Template category My templates Program specific All wt Template Product layout All Ww Description Rows Columns Width 570 Height Rows per page 20 koa Template Rows Columns Width Height Description 570px 3x3 large images with logo l Program Product specific layout No Products cell Wide 3 columns i ad irchant logos 57 0px 3x3 large images with logo General settings Editor Copy Delete Show code oreview To search fora specific Template enter the search cntena e Template category My Templates Advertiser or TradeDoubler Templates e Template Search on the name of the Template e Descnption Enter a word ora text that could match a descnption of the Template you are searching for e Width and Height Entera specific size in pixels e Program specific e Yes If a Template is program specific it means that it can only be connected to Content Units of the same program e No If not the Template can be connected to Content Units of all programs e Product layout Choose Products row if you want to display the different types of information of a product image description in one row in separate cells after each other Products cell displays all the product information in a single cell image descnption CONFIDENTIAL 200
13. ee the Advanced Editing chapter a Insert edit Only available fora headerorfooter A poolisa setof ads EF pool displayed in a specified order Select size and pool from the drop down list Insert edit Not available fora headerorfooter Choose style size and button Flash button text in the pop up window The Link field determines where the ga button link should lead The default link isto the product The Target field determines if the link should open in a new window orbe displayed in the same window Insert edit Enter the URL to the Flash movie in the Flash File field Select the size Flash movie of the Flash movie in the Size fields Choose the size in pixels orin percent more information see the Advanced Editing chapter a ee T image infomation see the Advanced Editing chapter source directly in the HML code CONFIDENTIAL 2009 TradeDoubler AB 18 TradeDoubler Market like you mean it 8 Advanced Editing Insert edit link This function createsa regular link to a website 1 Mark the text that to link and click Insert edit link General 1 Click the General tab e Link URL The value of this field is retneved from the Content Unit and redirects the visitor to the product page of the advertiser e Target Select in which way the link window should open Open in this window frame Open in new window _blank Open in parent window frame _parent Open in top frame replacesall frames top e Title E
14. er Market like you mean it Show Code Preview On this page the webste and Template is selected to preview the AdTool Unit A template must have been created before preview is possble 1 Click the Show code preview tab 2 Fillin the following information e Select website e Selecttype of code JavaScnpt or Iframe e Select Template in the dropdown list e Select encoding in the dropdown list 3 Click Preview 4 Copy the code and paste it in the HML code of the website Select 2 TradeDoubler Choose code Select Choose wf template Javascript O Iframe Encoding IS0 8659 1 a lt script language JavaScript src http pf tdtest netp tpt Copy a 4073118cun 1205248tid 0e 50 3059 18js true charzet IS0 8859 code 1 gt lt script gt Preview CONFIDENTIAL 2009 TradeDoubler AB Me ts TradeDoubler lt Market like you mean it Rules for Content Units A rule decideson which grounds the products within the Content Units shall be allocated views or impressions how the productsin the content unit rotates In other words which parameters that should govem the optimisation of a Content Unit A Content Unit optimises itself and displays more frequently those products that are performing well according to the chosen metnc Forexample choose CTR click through rate asoptimisation metnc the Content Unit disolaysthe products with a high CTR more often than the oneswith a lo
15. ews of the data advertiser Select the style in which to display the review numbers orstars Numbers displays the review in numenc value between one and five Stars display the review in a number of stars from one to E E O name name that is setin the general settings of a program Program logo Notavailable fora headerorfooter Retnevesthe program logo that isthe logo that promotes the program at the TradeDoubler website This logo is specified in the general settings fora program Insert call Use this button to create an AdTool fortd Talk The phone number number to the advertisers call centre is retneved when the ad isconnected to a td Talk segment Productname Not available fora header or footer Retnevesthe name of the product Choose amount of characters per line i e how many characters before a line break 2 Product Not available fora header or footer Retrieves the descnption of the B descnption product Choose amount of characters per line i e how many characters before a line break Currency Not available fora header or footer Retneves the currency of the products Price format Not available fora headeror footer Choose how the prce of the products is displayed Standard No decimals No zero decimals or Decimals rounded To jl pa Insert product Not available fora header or footer Addsa product image Edit 2 image the image by clicking on the Insert edit image button For more infomation s
16. f products that the ad requires Use header Tick the checkbox to use a header Tick Multiple to add one header foreach column Tick Single to add one header forall columns Use footer Tick the checkbox to use a footer Tick Multiple to add one footer for each column Tick Single to add one footer for all columns Customize colours colours can either be entered in hex or picked from the colour chart Border colour Enter colour of the border no border leave empty Border size Enter size of border in pixels If this field is left empty the size is set to a default Background Enterthe background colour Altemating colour To get a separate colour on every second row set a different colourto the background colour Background image Enterthe URLto the background image Leave this field blank to use a background colour Header colour Enter colour forthe header Footer Enter colour forthe footer Customized linked text Link colour Enter colour for links Underlined text Tick the checkbox Yes or No to choose if links should be undenined Click Save and continue CONFIDENTIAL 2009 TradeDoubler AB 14 as TradeDoubler Market like you mean it Editor The editor displays the header footer and one row of the created Template Below the cells isthe editor the tools with which the content of the table isadded and edited Under the tools isthe actual working area where the content is added Each of the tools in the
17. h sting entered can be a part of the entire value but nota part of a word Forexample a search for car givesthe result car phone but not camphone It isalso possible to search for multiple search phrases by using AND i e car AND phone Wordscan be excluded from the search by using NOT 1 e carNOT phone o Advanced search e Minand Maxpnce e Category Displaysthe selected category from the category list and givesthe possibility to search within that category only e Description e Product name Product details Additional product information such as brand colour ISBN number extra image URLs shipping costsetc e Programs Choose one orseveral programs not choosing a program is the same aschoosing all programs Select products test template Choose from category AdTool Optimised Feeds Automotive Business Education Fashion Food and drink Gifts Home and garden Music Removed products Posters Special offers Travel H Advanced search Add products to list Add all products to list CONFIDENTIAL 2009 TradeDoubler AB Art and antiques Books Hardware and software Electronics Films and Theatre Consoles and toys Health and beauty Money and finance Office Photography Real Estate sports Add search to list 4 TradeDoubler Market like you mean it Select Products Adding productsto the Content Unit can be done in a number of ways e Click Add search to li
18. ntera title e Click Insert BIuUle Font family ivi Font size se i mf i l a x Seo fajar name asaf a A ip ie e5 ES Hm aeii Ej http Avww tdtest net Insertfedit link Microsoft Internet m General Popup Events Advanced General properties Link URL PRODUCT_URL3 Target Open in new window _blank ka me Ee Internet CONFIDENTIAL 2009 TradeDoubler AB 19 Popup This function createsa popup link to a website 1 Clickthe Popup tab td TradeDoubler Market like you mean it 2 Popup properties This section specifies the properties of the popup window Fill in the following fields Event J avaScnpt popup Tick this checkbox to open the link in a new window Popup URL Enter the URL of the link To make the link go to the product website write PRODUCT URL Window name The name of the window in which the popup isopened If no such window exists it is created when the link is clic ked Size Specify the width in pixels in the first Size field and the height in the second Size field Position Determines where the popup appearson the screen 0 0 zero zero isthe upper left hand comer Options Tick checkboxes to further soecify the popup General we Popup Popup propertes a Javascript popup Events Advanced http Avww tdtest net Insert edit link Microsoft I
19. nternet Popup URL Window name Size x px Position X Y z c fc center Options Show location bar Show menu bar D Show toolbars is Show status bar W Show scrollbars Make window resizable Dependent Mozilla Firefox only Insert return false Internet The Events tab makes it possible to customize the events that are triggered bya visitors action Enterthe J avaScnpt that should be tnggered by the event General Popup Events Events Advanced onfocus onblur onclick ondblclick onmousedown onmouseup onmouseover onmousemove onmouseout onkeypress onkeydown onkeyup http Avww tdtest net Insert edit link Microsoft Internet m Internet CONFIDENTIAL 2009 TradeDoubler AB 20 4 TradeDoubler Market like you mean it Advanced The Advanced tab customizes the link further Id This ID can be used when including the attnbute in CSSor avaScnipt Style Sets the style of the link Classes Sets the class of the link Target name Indicates in which window the popup is opened If no such window exists it is created Language direction Left to right or nght to left Target language Language code Sets the base language of an element s attribute values and text content
20. o include in the content Unit Select Products How to select products forthe Content Unit Content Unit How to see an overview of the products in the Content Unit Show Code Preview How to generate the code forthe Content Unit and how to preview the Ad Tool Unit Rules for Content Unit Describes the rules of the Content Unit A rule decides on which grounds the products within the Content Units shall be allocated views or impressions Keywords How to set keywords that are used to enhance the search functionality General Settings 1 Click Ad managementand then AdTool in the left hand menu 2 Click Create Content Unit Name e Name the Content Unit e Add a descnption e Selectone ofthe rules available Rulesare described atthe end of this chapter e Optionally enter keywords wnte the name of the keyword and click Add Keywords Description Save and select product 3 Click Save and select products It is also possible to click Save to come back and select products ata later stage CONFIDENTIAL 2009 TradeDoubler AB Search for Products To search for products for the Content Unit 1 Search for productsin a numberof ways o Choose from category a TradeDoubler Market like you mean it Click one of the categones in the list The category AdTool Optimised Feeds is set up by TradeDoublerasan optimised category typically the best selling products o Name Entername of the product The searc
21. sible when an object has been marked The first table describes the tools for editing text and tables The next table descnbesthe tools for adding content icon Name Descrip on i O B Bd ooo Text editors Mark text and click tool to edit the text or select font and size in the drop down list E deine o Aligntet Ss nonce Align nght Font Select Font family Font size Font size A Text colour S Unordered list Mark text and click tool to make a numbered or bulleted list Ordered list Outdent Mark text and click tool to set the text to the left or nght maen Insert new ta e Toolsto insert table and to st properties of the table E E Table row properties Table cell properties Insert row before Insert row after _ Deleterw row M aa before a g m Insert column after after a O a Spittabie cer ij Mergetablecell table cell ee guidelines Takes away the gndlines of the inserted table Invisible elements tage sements Click to redo orundo the latest actions Find Find and orreplace items added to the table Oo Find replace E Es nt CONFIDENTIAL 2009 TradeDoubler AB 17 gP TradeDoubler Market like you mean it Thistable descnbesthe toolsforadding content to the Template table Name Description gt S O Insert c ustom Add common custom characters character five icon Insert review Not available fora headeror footer Retneves revi
22. sitefimages product_example gif rile CS Preview C eaae J na Ee Internet CONFIDENTIAL 2009 TradeDoubler AB 22 as TradeDoubler Market like you mean it Appearance Edit the image in the appearance tab 1 Make changesto the image a preview of the changes are presented in the field to the nght e Alignment Choose alignment in the down list e Dimensions The first Dimensions field determines the width of the image in pixels To make the image constrain its proportions leave the second field blank and tick the checkbox Constrain proportions To change the height of the image enter the height in the second Dimension field and leave the first field blank Remember to tick the Constrain proportions c hec kbox e Vertical and Honzontal space Enter numberof pixels forsoace around the image e Border Enter amount of pixels to define the thickness of the border e Style Add URLto an extemal CSS E http Avww tdtest net Iinsert edit image Microsoft Interne mm General Appearance Advanced Appearance Lorem ipsum W Constrain proportions Dolor sit amet consectetuer adipiscing loreum ipsum edipiscing elit sed diam nonummy nibh euismod tincidunt ut laoreet dolore Vertical space Horizontal space Border Style teas Ee Internet Advanced The advanced tab offers more advanced editing features The Swap image section enablesan image to be displayed
23. st Addsall products that fit the search dynamically This means that if a new product comes up that fits the search it is automatic ally added to the Content Unit Ifa product changesand no longer fits the search it is removed from the Content Unit It is possible to go back and do another search to add more productsto the Content Unit The limit isten 10 searchesto each Content Unit e To add certain products individually tick the checkbox next to each product then click Add products to list at the bottom of the search page e To add the whole category of products to the Content Unit without making it dynamic click Add all products to listat the bottom of the search page Name pee Details Description Price Image Program Dell M9902 Screen size 19 35 0 GBP Kelkoo C Technology CRT 4 Dot pitch 0 24mm i Dell 2000 cn Connectivity 170 38 GBP Kelkoo C technology Parallel USB 2 0 Max Colour Printing Speed Sppm Horizontal B amp W printing resolution 600 dpi Horizontal colour printing resolution 600 dpi Add products to list Add all products to list Content Unit This page displays the products that have been chosen Remove products from the Content Unit by ticking the checkboxesand click the delete button General settings Select products Content unit Show code oreview Content unit Product name Program name Price Image CONFIDENTIAL 2009 TradeDoubler AB dP TradeDoubl
24. the website 6 Search AdTool Unit To search foran Ad Tool Unit l Click Ad managementand then AdTool in the left hand menu clic k Search AdTool Unit Created AdTool Units are listed click the name to view an Ad Tool Unit or click the link Show code to view the code To search fora specific Ad Tool Unit enterthe search cntena Program name or ID Search forAdToolsin a specific program AdTool name Search foran Ad Tool of a specific name Description Enter a word ora text that could match a description of the AdTool you are searching for Width and Height Entera specific size in pixels Product layout Choose Product row if you are searching for an AdTool with the different types of information of a product image description in one row in separate cells after each other Product cell displays all the product information in a single cell image description Rows and Columns Search for an AdTool with a specific amount of rows and columns Rule See chapter Rules for Content Unit above Keyword Search for AdTools by related keywords Rows per page Choose how many programsthat you want to view perpage Click Search CONFIDENTIAL 2009 TradeDoubler AB 16 ats TradeDoubler wW Market like you mean it 7 Editor This table isan overview of the tools in the editor Some tools are only available for cellsand some only for headings and footers this is indicated in the description Some buttons are only vi
25. w CTR e eCPM effective cost perthousand impressions The Content Unit optimises based on the revenue the Content Unit generates for you i e more views are allocated to those adsthat generate the most revenue eCPM iscalculated by dividing total eamings by total number of impressions in thousands e Sales value The Content Unit optimises based on sales value e No ofsales The Content Unit optimises based on numberof sales e Conversion rate The optimisation isgovemed by conversion rate the rate at which clicks are converted into sales We optimize on impressions to maximize the amount of leads e Random The productsare given views randomly and on average they receive the same number of views there is no optimisation e Lead conversion rate The optimisation isgovemed by lead rate the rate at which clicks are converted into leads We optimize on impressions to maximize the amount of leads e CTR Click through rate The optimisation isgovemed by percentage of clicks forthe number of advertising impressions displayed CONFIDENTIAL 2009 TradeDoubler AB 10 a TradeDoubler Market like you mean it 4 Search Template To search fora Template 1 Click Ad managementand then AdTool in the left hand menu 2 Click Search Template 3 Created Templatesare listed use this page to edit ordelete existing Templates 4 Clickthe name ofa specific Template to view a list of available editing options click on on
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