Karen Leland Pinterest Cover
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1. on right now Begin posting your own photos taken by you to your boards With today s smartphones and apps such as Snapseed CameraBag Photo Studio and Simply B amp W you can get Pinterest worthy pics ina snap Karen Leland ki karenleland com www karenleland com Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved my GOLD LEVEL TIPS FOR GO GETTERS Get a Pinterest tab for your Facebook page Tools such as Woobox offer an app that lets you customize the features of the tab Consider color Up to 90 percent of assessment is based on color alone so add some color sense to your pins Red equals energy Orange evokes fun Yellow is cheerful Green brings stability Blue engenders trust Purple says luxury White is a clean start Infographics and text based images are a great way to convey numbers facts statistics and findings quickly Fortunately there are a plethora of free or low cost tools available on the web to help you generate these images Check out shareasimage com and piktochart com Leverage the Power of Multimedia Make your pinboards more interactive by sharing videos webinars teleclasses screencasts and podcasts Good multimedia pins include presentations expert tutorials product demos behind the scenes tours and excerpts from live recorded interviews courses and trainings Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved B Kare2. STERLING MARKETING GROUP MARKETING BRANDING CONTENT WAYS TO USE THE FOLLOWING 50 QUICK TIPS FOR USING PINTEREST FOR YOUR BUSINESS ARE FROM THE BOOK m iUUDE 0 m Master the A Z Guide on Using Pi g Pinterest m Curate Content and Build B n Your Profession by K aren Le an d sss Saty Pas bards That Convert Customers to Buyers S and Boost Businese gt CE9 to Drive Traffic Build Your Brand amazon BARNES NOBLE AREN LELAND ORDER NOW ORDER NOW ae Please note that this document and all content contained within are copyrighted by Karen Leland and Sterling Marketing Group However we welcome you to reprint the following material for your blog Twitter Facebook or other medium as long as attribution is given for blog posts or articles as follows From the book Entrepreneur Magazine s Ultimate Guide to Pinterest for Business by Karen Leland and a live link to http bit ly Amazonbook is provided You are also welcome to use this content as tweets or Facebook postings provided you include the following link with each tip The link to be used is http bit ly Amazonbook mim BRONZE LEVEL TIPS FOR BEGINNERS If you are a brand feature your business name on your profile for maximum exposure by making your business name your username If you are joining as an individual your personal name will suffice Add a paragraph about who you are and what you re interested in to the About section on your Pint
3. Use that information to shape your future pin strategy Add prices to your pins to create your own Pinterest shop To add a price to a pin type the or symbol followed by the item s price in the pin s description When you add prices to your pins they show up in Pinterest s Gifts section Create a board that tells the story of your company and communicates your core values Make this board available to people as part of your sales process How to pins are some of the most popular on the site so pin tutorials on your boards Need to walk a client through how to use your products or services Want to create free how to videos to use as promo tional material Pin your videos and presentations on special How To or Tutorial boards Watch for trends Click on the Popular link on your Pinterest home page to research what s catching on with pinners and then integrate those trends into your content strategy Create a special board to highlight your company s team members Use the pin description under each photo to write a bio for each staff member Karen Leland ki karenleland com www karenleland com Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved LEVEL TIPS FOR Pi ENTHUSIASTS Create a behind the scenes board that shows how you do what you do People love seeing the process of how things are created put together developed or designed Become an information cura
4. bsite to advertise that you re a pinner and allow visitors to your website to follow you immediately Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved Karen Leland ki karenleland com www karenleland com LEVEL TIPS FOR Mi ENTHUSIASTS Search for new images to pin and research popular pins by using Pinterest s search function located in the bar at the top left of every Pinterest page The search option will let you look for boards individual pinners and or pins themselves that contain the keywords you are looking for Use keywords in the descriptions of your pins so other pinners searching for those specific terms can easily find your images and boards when they do their own searches Make sure you place a Pin It button alongside your other Share social media buttons on your blog This way your readers can quickly and easily share your posts on Pinterest If your website is built on WordPress you can feature your most recent pins on it by using a Pinterest widget plugin Add contributors to any of your boards by selecting the option of inviting others to pin Allowing others to pin creates community engagement expands your pin offerings and adds to your Pinterest presence overall Want to find out who s been pinning your stuff Go to http pinterest com source yoursitehere Look at your site s page periodically to discover which posts and images are resonating with Pinterest users
5. e sold over 350 000 copies and been translated into ten languages She has written more than 200 articles on business food travel health and lifestyle for a wide variety of publications including Self Woman s Day Inc Magazine The Los Angeles Times The Christian Science Monitor and others Karen writes a regular column on branding and marketing for Entrepreneur com Karen is a frequent on air expert on business communications personal productivity and marketing for radio and television and has been interviewed by The Today Show Good Morning America CNN Bloomberg Oprah the Ron Owens Show Michael Jackson Talk Radio and others She previously wrote segments and conducted on camera interviews as a freelance reporter for Comcast Karen is an international keynote speaker for a wide range of conferences and organizations including The American Management Association The American Society of Consumer Affairs Professionals The Bakersfield Business Conference The Direct Marketing Association and The Young Presidents Organization For more information please contact www karenleland com or email kI karenleland com Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved Li Karen Leland ki karenleland com www karenleland com D BOOKS BY KAREN LELAND Ultimate Guide to Pinterest for Business aims to provide both beginning users and seasoned veterans with the ability to find their specific area of in
6. erest profile You only get 160 characters so be sure to include keywords that make it easier for users to find you when searching for a particular topic Connect your Pinterest with your Facebook and Twitter accounts This will add social media icons under your profile picture that link to your Facebook and Twitter profiles Add you website URL and blog URL if it s different to your profile description Then take the time to follow the Verify Your Website instructions on Pinterest so you can get access to the Pinterest analytics For maximum engagement pin initial content to get going and then pin on a steady basis instead of in huge bursts For your first boards and pins do a combination of repins same idea as retweeting and original image finds Board names have a limit of 180 characters so they need to be descriptive and brief Although you can change the name of a board down the road a URL gets assigned when it s created so changing will make any links previously sent with that URL dead as a doornail Network with other professionals and vendors in your field by tagging other pinners by using username in a pin s description Most people are not doing this yet so it s a great way to stand out Comment on other people s pins Just like with tagging this feature hasn t really caught on yet so use it to engage with other pinners Obviously you will want to apply the same good manners and common sense you
7. ese descriptions automatically get transferred when a pin gets repinned Install the Pinterest browser bookmarklet onto your web browser and anytime you pin a new image using this tool you will have the option of saying yes to the built in social media prompts to re share your pin on your Twitter and Facebook Use Pinterest s embed option to publish pins as content in your blog posts and website pages Note As Pinterest is catching on you may need to tell your users that they need to click on a Pinterest image to get to the original source Download the Pinterest phone app so you can repin on the go pin from your camera and add a location to your pins so others can find your images Optimize your website content for Pinterest sharing by using images on every page of your website and for each blog post Remember The prettier the picture is the more it will get pinned The images that appeal to Pinterest members are powerful and emotive so keep that in mind when choosing your pictures One of the best ways to help your original images stand out is by 1 adding a clear description to the image itself and 2 adding a subtle watermark with your copyright to the image itself Holidays are huge on Pinterest Create seasonal or holiday boards and pins that relate to your brand For example Tips for Setting New Year s Resolutions or Five Fourth of July Potato Salad Recipes Add a prominent Follow Me On Pinterest button to your we
8. ew sheet asking you for potential session dates your most pressing questions overall goals for the call and your website and social media links Karen will respond with a firm session date and review your information before the call to maximize the time spent consulting during the session Cost of the preparation and one coaching call is 500 payable by PayPal If you are looking for expert feedback fresh insight and a clear path of action all in one all about you on target conversation REGISTER FOR THE LIGHTNING STRIKE STRATEGY SESSION TODAY Li Karen Leland ki karenleland com www karenleland com Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved gt ABOUT KAREN LELAND D Karen Leland is the President of Sterling Marketing Group where she helps authors experts small businesses and Fortune 500 companies build stronger personal business and team brands through the Modern Marketing Pyramid method and Brand Mapping Process Karen s approach integrates the disciplines of business development branding internet and content marketing public relations and social media Karen has worked throughout the world with a highly diverse group of industries Her clients have included Apple Computer Cisco AT amp T Oracle Avis Car Rental Johnson amp Johnson Bank of America Sprint and Xerox among others Karen Leland is the best selling author of eight business books which hav
9. king the most of visual aids ORDER NOW on Customer Service For Dummies offers practical advice for getting through the ase everyday challenges at work It teaches you how to deal with angry customers how to manage and develop your staff so they can become service heroes and it provides you with techniques for achieving gold level service at bronze level cost ORDER NOW Customer Service In An Instant will help you learn how to create and project a winning service attitude in the often stress filled environment of work discover powerful actions you can take to increase customer loyalty and retention and apply time tested techniques for dealing with difficult customers and co workers ORDER NOW Karen Leland ki karenleland com www karenleland com Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved Q Z Z Z
10. n Leland kl karenleland com www karenleland com In just a single one hour session Karen gave me two suggestions that resulted in my closing over 25 000 worth of business within two weeks SUSAN HARROW Author of Sell Yourself Without Selling Your Soul NEED SOME HELP Looking To Create Your Platform Build Buzz For Your Brand Or Become A Thought Leader Try a one hour no holds barred consulting call that gets to the heart of your marketing social media PR branding business development or content Internet marketing question The feedback you will get is to the point and precise and the insight comes from Karen Leland s 25 years of experience as a marketing and management consultant best selling author worldwide keynote speaker and freelance journalist You will leave the call with a doable action plan that you can immediately put into place So if you e Need a fresh perspective on your brand e Want clarity on your next social media steps e Looking for Internet marketing insight e Desire an action plan for promotion e Want to know how your website measures up against branding best practices e Have a burning marketing or PR question you want answered now e Need expert advice on moving your business to the next level i RENT MY BRAIN FOR A LIGHTNING STRIKE STRATEGY SESSION ce mene Here s how it works Register for the Lightning Strike Strategy Session and receive a pre session intervi
11. terest at a glance It uses step by step how to sidebars examples case studies expert interviews and tip sheets to show you how from setup to strategy you can use Pinterest for your promotional branding and marketing objectives OIR DIHS Watercooler Wisdom is not a business as usual business book It is a primer a practical down to earth user s manual that provides pertinent and powerful techniques for coping with conflict pressure and change the three greatest stressors for workers worldwide OIDI HN Time Management In An Instant helps you to overcome feelings of overload and avoid the traps that lead to an unproductive relationship with time It offers field tested time habits and expert advice based on the latest research that will help you better manage create and spend your time with more satisfaction and results O NID HR E mail In An Instant helps you gain mastery over your mail box and be more effective at getting your messages across with style and impact as well as managing and responding to the messages you receive The book shows everyone from corporate executives to stay at home moms how to improve their email efficiency ORDER NOW Public Speaking In An Instant shows you how to make all your presentations professional polished and painless The book provides time proven techniques on writing an engaging presentation developing an interactive style reading and responding to an audience and ma
12. tor for your niche Gather the newest and best resources in your field of expertise or industry and pin their content By becoming a trusted source of specialized information on Pinterest you will grow your following in the right way with the right audience once 3 Integrate your Pinterest account with Facebook s timeline feature so you post content in both places at 36 Pinterest is not time sensitive so old blog posts on your site can be pinned in present time Provide links to previous posts in current related ones so that viewers have the opportunity to click through and pin older articles CD Freshen up old photos on your posts or go back through your blog archives and add photos to text only posts Remember The prettier more engaging and more interesting the picture the more pins you get Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved B Karen Leland kl karenleland com www karenleland com my GOLD LEVEL TIPS FOR GO GETTERS Find out which of your content is being directly pinned from your website how many times your pins appear in search results and other information by regularly checking your Pinterest analytics on the site Create boards for the classes and webinars you teach and use them as supplemental material for your students You can use the boards during your class or presentation or send your students home to view Pinterest boards as after class continuing education If
13. would when commenting on a blog or other social media site There will no doubt be pins you enjoy but don t want to repin to your boards Like other people s pins liberally to give a thumbs up when you want to recognize great content Pin from a wide variety of different places instead of just one or two steady sources Good places to find pins include a Google search for keywords related to your topic blog posts with an image attached and a search on Pinterest for other pinners with great images on your topic Approximately 80 percent of pins are repins so in addition to repinning make an effort to find or create your own images Repinning does create good social capital since when you repin the person whose image you repinned gets notified via email and they get a credit on your pin Pin your best blog posts to Pinterest with a powerful image and a URL link in the pin description back to the post on your website Karen Leland ki karenleland com www karenleland com Copyright Karen Leland Sterling Marketing Group 2013 All rights reserved mim BRONZE LEVEL TIPS FOR BEGINNERS Pin a video Any YouTube video is easy to pin and videos show up in a special section on Pinterest In addition there are far fewer videos than images on Pinterest at this point so you can use them to distin guish yourself When you pin an image always add a description You only get 500 characters to work with so make them count Th
14. you re teaching a live class or workshop include pictures and PowerPoint slides from the event Allow your best customers to join in on certain boards and pin ideas and suggestions about how to use your product share themes that relate to your products and services provide testimonials and tell their stories Create quick start guides or owner s manual boards for your products Or if you re primarily a service provider create a How to Get the Most Out of Working with Me board with ideas and suggestions on maximizing your service relationship Create boards for conferences that you attend and carry cards with instructions on getting invited to post on that specific conference board The novelty alone will get you attention Create beautiful visually interesting coupons offering discounts on your services and products and add them to your boards By making these offers exclusive to Pinterest you add value to the promotion Run a Pinterest contest Invite your readers to pin links and images that inspire motivate move or entertain them on a particular topic Then judge the winners by creativity or ingenuity and offer a juicy prize Offer to promote the winners Pinterest boards on your site as part of the contest Create a blog think tank board A Blog Posts and Inspirations private pinboard can serve as a digital scrapbook and online think tank for topics you may wish to blog about in the future but don t have time to work
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