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1. a learning executive used to remind my trainers that learning professionals are professional learners That s because trainers understand the process of learning and engage in critical reflection as they help others learn Engaging in critical reflection to remember and apply what we ve understood should therefore be intuitive So it s natural we finish our time together with a few moments of critical reflec tion What you learned over the past few webinars What will you go out and apply tomorrow Or next week We re going to break into groups Spend a few moments with another mem ber of the webinar cohort and discuss the following questions as they apply to you Please note these questions not about how much or how little you liked the webinar or its content They are about you and your practice as a learning professional What aspect of multimedia can you implement into your current practice What aspect of multimedia can you change about your current practice What is the most important thing you can do to implement multimedia learning Essentials of Multimedia ASTD Webinar with Jonathan Halls Further Resources m A m TIPS FOR Always ask yourself the million dollar question can I make this text quicker and easier for my reader to understand Your reader is not reading your text as if she is reading a user manual news paper or magazine She s in a hurr2. course that means making pictures your foundation But don t forget music sound ef fects visual effects and spoken word also enrich your story when used carefully
3. Uy Bookmarks 6 Translate gt A u Signin E Weather IG Facebook 2 0 pasthanhall net new thinking for a new era jonathanhalls net SPEAKER WHITER TRAINER Home ASTDICE About Free Ause Senmars Videos enter search terms Subscribe Archives Tags Popular Innovation and Communication Jonathan Main 3424 2010 ERSS Feed Comments Feed Gat the latest updates emai address Subscribe guarantees will net ware pou Google Ads Checklist for the Virtual Trainer innovative ways to increase th GoTolraining _ cm Walls Hosts Elosteg Seiska Kanu KAZ worth doing what star athletes Aumaver When arrived to pass a request fee my signature and approval 80 Concentr En Fold Line ergens at what 94 Why need my permission to make decisions 20 7 completely Things started changing for the better Some managers look at me in whan them that story How coud you trust them some ask 1 alwars answer with another quesben Wyou cant trust your stall Row can they Aust you And if hey dont bust you how pou inspire or leas hem to greatness Trust is a hage Component in leading innovation Five tips to communicate your vision When you plan the way you communicate pou
4. ent theories about whether web video should be short or run as long as a TV show does And there s no doubt that the better the story the lon ger someone will watch However we also live in a society where people twitter their thoughts in less than 140 charac ters So my advice is to keep your video as short as your story will allow Get your shots right first The really cool thing about the good video editing software is that you can do everything from color correction and picture cropping to chroma keying The bad part of this is that it takes time Too many people find them selves fixing poorly shot pictures in post production because the lighting was wrong or the audio settings were set incorrect ly Get it right the first time that is when you shoot and you ll save a load of time and money Avoid camera movement Unless you want to be featured on amateur hour think long and hard before using a pan zoom crab tilt track or other camera movement in your shot Yes camera movements are appropriate in some shots but more often than not they do not strengthen your story Be prepared Planning is key to video production and so is preparation Before you go out and shoot video make sure you have everything you need You don t want to turn up and find you left your lapel mic at the office Or discover you ve run out of batteries Don t forget to exploit every opportunity video gives you to make your story more powerful Of
5. ng tuture you re Onscriting Pis to meeting of emeloyees they wort Pinisng about vision They be thinking of heir jods being at risk contest can often be more Mat your Message Discipline Fam asapaned communication a pricaty and work hard at pectecting your powers of communication Do what star athletes do and hire a coach to help you Communication is one of the mest imponan sisis a leader can possess in today s word Treat 6 seriously and you s 26 amazed at how helps you create an innovative orpanizaton Under Communication Innovation amp Creathaty Management amp Leadership al Copyright ponatnanna ret 2011 ngres reserved WorPress WordPress Themes DOMUL Visual Issues Eye Movement Concentration Fonts Colors Essentials of Multimedia ASTD Webinar with Jonathan Halls Paragraphs Sentences Words Headings Lists Structure Essentials of Multimedia ASTD Webinar with Jonathan Halls Didactic Learning Blogs Wikis Essentials of Multimedia ASTD Webinar with Jonathan Halls We started out by discussing the difference between communication and learn ing Both are in my words about creating shared understanding However learning takes this one step further Learning makes that thing we ve understood memorable and applies it So learning is about understanding memory and application When I was
6. personal relationship Audio doesn t convey facts and figures very well It s best for narrative based messages So avoid lists of facts and instead tell stories If you have to convey as series of facts or dry informa tion like new HR policy structure the content as narrative This is why finance and business is best reported in newspapers than on radio or TV Don t be a one hit wonder It s easy to churn out one or two podcasts But if you want to make a decent run of using podcast ing for learning marketing or general communication aim to do a series If you do make sure each episode is consistent in terms of content and its general feel And rather than cram ev erything in at once focus on a different topic for each episode If you re running a podcast series save yourself some time and develop a format to follow for each episode Also use the same intro outro music and jingles and theme music throughout This will save production time and create continuity Make it stick Communication is about being understood Learn ing takes communication one step further to ensure that what s been understood is remembered and applied to the real world The key to good media learning content is structure and repeti tion To make phenomenal audio learning content structure your content carefully and employ creative repetition web video Only use video when it s the most effective method to convey your story Video i
7. r vision to your stafl you might find it helotu to the 5 of tanctonal communication s model Gaveloped to heip leaders and teams communicate betar based on my expenence as a broadcaster and communicator Relationship First make sure you build a relationship with your stat It al starts here Ifyou want to buia bust Forming a relabonship mare than just walking around the shop foor W s a two way process You need to tsten as much as Pay listen to you Audience centered Sacond sure pour massages Speak Paw language not yours There s a tendency for senice managers to lapse imo management and jargon That doesnt wash Use language of your employees you be amazed at how Pis imeroves retabonsnips Purpose driven Third be clear about your purpose Don t just send out ema s to prove you are a communicator Only send out when you ve got sememing to say sare you are on he purpose of your message D fore you sand grows email call a staf meeting or address staff on the shop for Context sensitive Fourth be contest sense your vision involves leag Staff go tor eamele remember this when pou cutine what you believe is an exciting future Context sensitive Fourth be contest sensitive E pour vision involves staff go for example remember this when pou cutine what you Delieve is an exciti
8. s good for action and content that is not heavy in detail or complexity So if you can t tell most of your story with pictures it s likely that audio or text may be more effective methods Think in terms of story and structure Stories make sense of the world and when they are clearly organized and cleverly told people follow them So make sure you re not simply spewing out facts but are structuring your information in a way your viewer will quickly and easily understand Storyboard your video before you write your script or choose music and sound effects What shots do you need What camera angles What backdrops How will the actions in the pictures convey your message Make sure all these questions are answered clearly in your storyboard Storyboarding disci plines your thinking as a picture storyteller and saves time shooting and editing Plan everything Shooting good video is very complex There are more practical steps to take in creating video than there are recording audio for a podcast So before you leave your office plan everything Plan who needs to be involved in the shoot what equipment you need how long you ll shoot for and whether you have permission to shoot in the location you are shooting Don t repeat the pictures in your commentary Remember pictures do the heavy lifting Your commentary and dialogue exist to fill in the gaps and enrich the pictures 6 10 Keep it short There are so many differ
9. senter makes her listener feel as if she s talking directly to him While there are many ways you can do this start by talking in your listener s language Keep your podcast short The skill of keeping a listener s concen tration for more than a few minutes takes considerable training and practice If you are long winded or lack focus you can be sure your listener will tune out I recommend you shoot for three to five minutes per topic Write a script I was taught as a novice broadcaster that the best adlibs were scripted Scripts are great because they force you to think through what you re going to say ahead of taking the micro phone And they allow your brain to focus more on your presenta tion and how you sound than figure out what to say next Speak conversationally Because audio is a personal method of communication avoid being too formal Write your scripts as if you are having a conversation with your listener Visualize her him as you write and use the words and phrasing you re likely to use if you were having a conversation in a pub or coffee shop Speak one to one This is the most important thing I learned in my early training Listeners don t gather around the radio in groups of 10 PODCASTING five or six to listen to you Yes this is obvious but many pod casters still don t get it People listen on their own Every time you refer to your listener as all of you or my audience you re shattering any hope of a
10. to their needs In the learning context we sum marize an article for much the same reason we give learners an outline of our training seminar at the beginning of a class 8 Use lists and tables to break up complex information Remember that people consume information on the Web quickly and visually If you can arrange a set of data in a list or table you ll make it quicker and easier for your reader 9 Think function not form We were all taught in grade school to write creatively Web text is not creative writing It s a functional form of communication that is about getting your message across quickly and easily 10 Think multimedia Web text is not the only method of communi cation you have in this exciting new platform You also have audio and video Each of these methods has its own set of strengths and weaknesses as a communication method Each works better for different types of messages Learn these and use text when it s a better way to convey your message than audio or video Essentials of Multimedia ASTD Webinar with Jonathan Halls TIPS FOR Audio is not about you It s about your listener So make sure you don t fall into the trap of creating content that primarily meets your interests Interview people your listener wants to hear Use music your listener likes Talk on topics your listener is interested in Build a relationship with your listener Out of audio video and text audio is the most personal A good pre
11. u Writing for trainers ASTD WORKPLACE LEARNING amp PERFORMANCE jonathan net SPEAKER WRITER TRAINER Wer Wert ng By now you have probably realized that media writing follows a different set of rules to those you were taught in school For example when you write for the ear the informal language you were not allowed to use in school essays turns out to be more effective And the flow ery adjectives with multiple syllables that Miss Jones encouraged in your cre ative writing class are decidedly unwelcome The reason for this is that media is more about being understood quickly and easily than self expression Fancy words that send readers scurrying for their dictionary are fine if you re writing poetry But not media Media communication is about being understood easily And quickly It s about using the most effective and efficient method you can find to get your message across That does not mean that good grammar is evil And when it comes to web text you have less leeway to break traditional grammar as you do in audio or video But it does mean you ll evaluate your writing following a different set of princi ples When it comes to web writing these principles focus more on style be cause web reading has both a visual and linguistic component QUICK QUIZ Essentials of Multimedia ASTD Webinar with Jonathan Halls https P Coogle 2 search GB Sue
12. y and wants your information fast Plan first and write second You will save time if you plan the structure before stringing words and sentences together Amend ing text takes longer than writing it correctly in the first place Planning also makes it easier to see your structure and ensure each point follows a logical sequence Write short paragraphs Follow the rule one idea per paragraph Short paragraphs are not just important because they order your points neatly They also break up heavy blocks of text which surf ers tend to skip over Write short sentences Long sentences slow down comprehension And many people don t read to the end of a sentence Choose simple words You can identify simple words by asking Is this word quick and easy for my reader to recognize and un derstand Someone scurrying to their dictionary for a definition means you ve lost the battle One caveat though I m not sug gesting you use simplistic words Just simple ones Use headings and sub headings to guide your reader through your article Headings perform two functions First they re editorial in 15 WEB WRITING that they sum up the text that follows the heading Second they re navigational in that they help readers find the section of your article that s most relevant to them 7 Summarize your story in the first paragraph Readers need to know in the first ten seconds whether your article or instructional piece is relevant
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