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1. AMERICAN EXPRESS publishing Digital Ad Portal ER WR P S FAMILY xtenitttr Ad Portal Users Manual http direct2amexpub sendmyad com Authored by Time Inc Production Digital Development Revision Date February 6 2009 Ad Specifications amp Contact Info www amexpub com media kit 2009 Content Advertiser or Sender Registering foranaccount 2 2 ee ee SendinganAd 2 ee ee et ee ee ee ee Viewing an Ad Reading Pre flight Report 2 Repositioning an Ad ee ee ee ee Manage Ads Pickup an Ad Content Section 1 Registering an Account Before you use the Ad portal you need to register with the AMERICAN EXPRESS oe publishing system This is to gather your user name password and contact information Paid To register simply go to http direct2amexpub sendmyad Yournew account will give you access to begin g Ply g l y K sending ads to American Express Publishing com and click on the Click Here link under the text First Time User Once you click it you will see the registration screen mM already hae a Se phd Faw 90 ta o rere Cope r ao moa bee ecb Tooke lo sendy com moal be accel ed Adobe F bah Poe J kinnum so een un o IO y A SOR twit another pable ber Once you have filled out all the information click the I accept k create my account button at the bottom Phone Email After you click the button you will aut
2. as passed the preflight but the trim size of the PDF does not match the specification You must reposition it before continuing Simply click the Reposition button Please refer to section 4 repositioning an ad Reposition 3 This Ad has warnings This indicates that the file has warnings in the preflight report and may be positioned correctly Please re view the warning on the right hand side Also make sure you verify that the preview is accurate Both in positioning and content If you need to re position the ad click the Reposition button under Available Actions Page 4 contd Viewing an Ad and Preflight Report 4 If you are satisfied you can click the Approve Ad button Once you have approved the ad the magazine will be notified that they have received an ad and the contact in the job ticket will get an e mail notification Approve Ad TIP You do not need to approve the ad at that time You can wait to do it later if you want Simply press the Back button This will take you to the manage ads view see section 5 IMPORTANT NOTE DO NOT CLICK THE BACK BUTTON FOR THE BROWSER DOING SO WILL NAVIGATE YOU AWAY FROM THE AD PORTAL AND WILL HAVE TO RE SIGN IN THE AD PORTAL HAS IT OWN BACK BUTTON AND THIS SHOULD BE USED Page 5 Section 4 Repositioning an Ad Ad portal solution Once you see the preview of your ad after processing you may see that it is not positioned correctl
3. if you want someone in your organization to modify access right to people in your organization To see all your ads simply click the Ads option under Manage You will be brought to a Thumbnail view of every ad that you have uploaded If you want to see a list view click the List view button In both views you can see information about the ads If you click on any ad it will open it so you can view it In the list view you can sort any of the columns by clicking the column header By default you are going see every ad for every publication If you want you can filter the list by publications by selecting the all publications pull down Further more you can filter even more by selecting the All Issues pull down So for example if you only want to see ads that were uploaded for the 7 1 09 issue of Travel amp Leisure You would first change the publication in the publications pull down to Travel amp Leisure and then change the All Issues pull down to the Issue date The list of ads will only be displayed that are for that issue Page 7 Section 5 Manage Ads Ez Ad Completed 3 Ad Materials Rejected Advertiser Approval Also every ad has a Stage assigned to it This refers to where it is in the process 1 Ad Completed This indicates that everything is done and the publication has been notified 2 Ad Materials Rejected This indicates there is a problem with the ad Either because it failed prefligh
4. n 1 Select the publication that the ad is running in If it is going to run in multiple titles you can assign it to more titles once it has been uploaded and approved the first time please see the section 6 for pickups 2 Fill out the ad information You have two options CMYK or Spot CMYK Use only if you intend to have PMS colors in your ad You can also choose multiple issue dates Simply select the first one from the Issues pull down Then select another issue date from the Issues pull down 3 Verify that the contact information is correct By default the information will be what you used when you registered with the system To change the contact click the Change Contact button You will then be presented with a pull down menu This list will be ev eryone who has registered from your company If you don t see the correct persons name Choose Add new Contact you can then fill in somebody s name e mail and phone number Click the confirm this contact information check box to continue Page 2 contd Sending an Ad Additional instructions 4 In the Additional Instructions box you can type in any ad ditional information that the magazine might need Once you are satisfied with all the information Click the Choose Ad button 5 Click the Browse For File button Once your file is selected Step 3 of 3 F click the Upload button Single Page PDF Files Only Please make sure to u
5. omatically be logged in Password Password Contin VWieasurement Units Company Hame bac tee Cirect tdvertiser fie Address ty ooo State Region Unibed Stabes zz Country E You moal xp io lha D iaccept Create My Account Page 1 Welcome to American Express Publishing Ad Portal Let s Get Started AS a new user itis easy to get started using the portal Just choose one of the links belor ig Send An Ad sy View Video Tutorials E Don t show this again Section 2 Sending an Ad Once Logged in you will see a welcome message that gives you a couple of options to start with To send an ad click the button next to Send an Ad If you want to never see this message again you can click the Don t show this again check box at the bottom You will now fill out a Job ticket to give us some information about the ad Please be accurate to avoid Miscommunication Select Publication ZMag Testingl23 Ad Information Advertiser Advertiser information here Product What is the product in the ad Headline Big bold type at the top of the ad Ad Size Full Page 7 875 x10 5 Ad Color CMYK Issues E Available Issues Contact Information Please confirm the information we have listed for your ad contact ee TEEI My Cool Advertising See eee Phone 28 858 8 Edit Contact J user I Please click to confirm this contact informatio
6. orner This will save your positioning and it will re preflight the file Once you are back in the view screen and you are happy with the content and position click APPROVE AD Reminder this must be done or the magazine will not be notified that the ad is ready Page 6 Section 5 Manage Ads Home gt Dashboard Actions E Send My Ad Pickup An Ad Manage O Ads Ad Sizes A Users oe Groups BI Company Profile View by Thumbnail or List At any time you can see what ads have been uploaded and what stage they are in To manage ads simply log into your Direct2Amexpub account by going to http direct2amexpub sendmyad com with your user name and pass word Or if you are already logged in and viewing an ad click the Back button see Section 3 On the left hand side of the screen you will see some available options 1 Dashboard This will take you to a screen that will show you some op tions of things you can do like send an ad or a revise 2 Send My Ad This will start the sending process of a new ad 3 Pickup an Ad this will allow you to send an ad that is already com plete to another American Express Publishing publication See section 6 4 Ads This will allow you to browse all of your ads that you have up loaded 5 Ad sizes This is a list of available ad specs For American Express Pub lishing titles 6 Users Groups Company Profile These are advanced features
7. pload only the accepted file types Browse For File cancel Upload d Step 3 of 3 Once the upload is complete You will continue to the next section of reading preflight report positioning and approving Upload In Progress your ad to finalize Your file is currently uploading Do not close or leave this page Speed 255 KB Sec 00 00 06 sec remaining yo Uploaded 764 KB of 2 MB Page 3 Section 3 Viewing an Ad and Preflight Report Once the file is uploaded it will automatically start to preflight to the American Express Publishing Specifications Once the ad is fin ished Processing you will see a preview of it and on the right hand side the preflight report with some suggested action buttons File Processing There are three conditions that the ad may have Depending on these conditions there will be different suggested action buttons available 1 This Ad has Serious Errors This means that the file did not pass preflight If this happens you can not continue You must go back to your document and fix the error Once that is done then you can click the Revise Ad Button and upload the new file Note when reviewing the error if you place your cursor over the text of the error the object in the preview will highlight A By hovering your cursor here B This area will highlight and will help you identify where the error is 2 This Ad Must be repositioned This means that the file h
8. t or the ad needs to be re positioned Click on the ad to view the preflight report 3 Advertiser Approval This indicates that the file has not been approved yet The publication HAS NOT been notified until the ad is approved Further action is required for these ads Click on the ad to view the preflight report and re reposition the ad if neces sary Once you are satisfied with the positioning and the preflight warnings click the APPROVE AD BUTTON Section 6 Pickup an Ad Pickup This Ad Once you have approved an ad you have the option of sending it to another title 1 When you are in the manage ads view click on the ad you want to send Note only completed ads can be sent to another title 2 Click the Pickup This ad button 3 Once you click on the ad you will be asked to fill out the infor mation about the new publication Ad size issue dates etc Once that is complete click the Confirm Pickup button at the bottom 4 The ad will now be pre flighted for that publication NOTE you may have to re position the ad for the new size Refer to section 3 and 4 for reviewing preflight reports and re positioning Page 8 EOF
9. y This could be due to the fact that the trim does not match the specification that you chose or it just needs some minor adjustments for example to move the ad so some type is in the live area To Reposition please click the Reposition button the trim tool will now load lt 4 gt e https direct2time sendmyad com index php ORSA Coogle A new screen will appear with tools and you QA Direct2Time Direct2Time al solution TIAL Production SWOP Speci ublications FogBugz HopStop com City NYC Brooklynian sage Boards Amazon iewin Trim Line Toggle Center lines Trim amp Save Approve Ad eBay Yahoo News 1321 will see your ad with colored boxes around it The red box is the safety of the ad The green represents trim and Blue is the bleed gt Use only the SELECTION Tool you can now drag the image of your ad around until it cen ters within the boxes properly Toggle Center lines BS History To help you get more accurate you can use the magnify glass or the zoom pull down to zoom in to a particular area of the add Then you can use the arrow keys on the keyboard to Nudge the ad into place Also you can turn on center lines if you wish they are located in lower right hand corner of the screen Once you are satisfied with how the image is positioned Please click the Trim and Save button in the upper left c

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