L5M LocalVision System User Manual
Contents
1. Each option consists of the number for that week followed by the start and end dates for that week The Single Week checkbox option will set the start and end text boxes to the selected week start and end dates respectively When the Single Week checkbox is not checked only the text box being edited will be changed Therefore if the start date text box is being edited and the Single Week checkbox is not checked then the start date text box will be changed to the start date of the selected week If the end date text box is being edited and the Single Week checkbox is not checked then the end date text box will be changed to the end date of the selected week Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 224 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media The Flexible Tab STE E Start Las 2010 01 31 2010 0K Jun 2008 Jan 2010 wk Mon Tue WedThu Fri Sat Sun wk Mon Tue WedThu Fri Sat Sun 1 1 2 3 2 a 4 5 68 7 8 4 5 D 7 8 9 10 9 10 11 12 13 14 15 11 L 13 14 15 16 i7 16 17 16 19 20 21 22 16 19 20 21 22 23 24 23 24 25 26 27 25 29 295 26 27 28 29 30 Al 30 Select date Select date Figure 9 The Flexible tab allows users to set both the start and end text boxes with the freedom of quickly setting each independently For each the start and end date a text box and calendars are provided The user may either manually type in a date in the text box or use the calend2. Product Spending Flowchart provides user friendly charts that give users a detailed look at how a company s and its brand s advertised on stations in a market Y2Y Network provides a year to year comparison for each station and day parts with audience metrics System LocalVision Sections Spot TV Applications 1 Station Track 2 Local Clearance 3 Share of Voice 4 Company Ranking 5 Competitive Ranking 6 Competitive Track 7 Category Spending 8 Product Spending 9 Flowchart 10 Y2Y Network Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 6 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Radio Rating The Radio Rating analysis applications provide 000 UE AA demo composition etc measurements at the radio station or radio network level Those measurements are based on or filtered by the specific market selected and time range day part and demo definition A user can use display options sort options filter options decimal options ID Name Code options and page counter to control how the report appears as well as navigate through the data Also the user can conveniently export the report results to Excel or PDF System LocalVision Section Radio Rating Applications the following 3 applications reside within the Radio Rating section 1 Station Rating 2 Network Rating 3 Radio Rating Track Lake 5 Media Inc 641 Lexington Avenue 20 Floor N
3. IE7 e Internet Explorer 8 IE8 with Compatibility View enabled see the IE8 browser configuration section to enable Compatibility View in EG Lake 5 Media does NOT officially support the following browsers e Safari Mac OS e FireFox e Chrome Users may get unpredictable behavior with the Lake 5 Media system if a non supported browser is used Internet Explorer 8 IE8 browser configuration Lake 5 Media systems are optimized for Internet Explorer 7 IE7 but we also made most of our applications IE8 compatible To ensure proper running of all Lake 5 Media applications on IE8 we recommend using Compatibility View in IE8 To make the IE 8 browser compatible with websites optimized for IE 7 please follow these instructions 1 Within your IE 8 browser click on the Tools menu and select Compatibility View Settings 2 In the Compatibility View Settings dialog box check the box for Display all websites in Compatibility View option 3 Click on the Close button when done Alternatively within the same Compatibility View Settings box you can add the following websites in the box labeled Websites you ve added to Compatibility View e Im Com e lakeSmedia com Please make sure you add both websites to the list The second option only affects how you use and view Lake 5 Media systems Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 229 Phone 212 888 5632 mnightingale lake5media com
4. NY 10022 209 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media System Navigation Area The system navigation area allows users to move between the various systems within the Lake 5 Media suite Please note that your company may not subscribe to all systems and therefore you may not see or have access to all of the systems The systems that Lake 5 Media offers are MediaSpectrum MediaFrontier MediaContact MediaOptima TacticVision LocalVision Disclosure Inter View NOTE Your organization may not have subscribed to all systems that Lake 5 Media offers Please contact your account rep at Lake 5 Media to discuss obtaining access to systems your organization currently does not utilize Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 210 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Application Navigation Area The application navigation area provides the ability to quickly access a specific application within a system The applications are grouped in a section folder for ease of navigation The sections and applications are oriented in a vertical format so users can easily scan the full listing of sections Once a user clicks on a section the applications available for that section are displayed When a user clicks on a different section the previous section closes and the section that was just clicked on will display t
5. OOH Competitive Analysis The OOH Competitive Ranking section contains 7 applications that provide advertising spending cost data sets summarized by advertising units over a given time range on traditional outdoor advertising billboard and differentiate commercial brand or programs with advertising cost or advertising units in multiple report formats Two kinds of data source Nielsen Monitor Plus and Kantar Media are available Coupon Competitive Analysis The Coupon Competitive Analysis section get advertising spending cost data sets summarized by advertising units within a given time on advertising folders which can contain coupons discount cards application forms reply slips etc and differentiate commercial brand or programs with advertising cost or advertising units in multiple report formats Two kinds of data source Nielsen Monitor Plus and Kantar Media are available Lake 5 Media User Interface Overview All Lake 5 Media systems share a common layout as well as many common buttons and controls on the user interface UI This manual explains the various buttons and controls that a user may see throughout the application Top Bar Area The Top Bar provides access to tools and features that relate to the information displayed in the report results area Based on the type of report that is generated some buttons may be visible and some may be invisible Each button performs the same function throughout all systems and applications There
6. TOINK VY LUUZZ D Lake 5 Media o X means do not use current operation close the dialog and default current set when reopen the dialog OO of Increase Decimal gt 7 9 o Use can increase one decimal place in a time for all measurements in the report NOTE There are a maximum and minimum number of decimal places that can be displayed This is based on business logic 10 Decrease Decimal gt 3 SP o Use can Decrease one decimal place in a time for all measurements in the report NOTE There are a maximum and minimum number of decimal places that can be displayed This is based on business logic 11 Custom Configuration gt o Custom Configuration can be used to customize the specified number of decimal places in a dialog User can increase or decrease any items as they desire o OK button means use current operation and close the dialog o Apply means use current operation but not close the dialog o Cancel means do not use current operation close the dialog and default original set when reopen the dialog o A means do not use current operation close the dialog and default current set when reopen the dialog 12 Excel gt E Bg o Export current report or all reports in Excel format and reflect what the real current report status is in the application Client can download and print the file and analyze the information A 13 PDF gt o Export current report or all reports in PDF format and reflect what the r
7. media platforms The system contains applications groups that analyze television radio print and out of home OOH advertising The applications provide measurements and analytics that allow crucial information to be drawn out from the data Spot TV The Spot TV provides tools that offer in depth analysis of the performance of local station commercial inventory across categories brands products and companies In Spot TV you could see who where when and at what price level units were purchased The applications in this section also provide a user friendly Flowchart that deliver a detailed look at how a company s and its brand s advertised on stations in a market and analysis on local spending and TRP of multiple customized products brands as well as year to year comparison Spot TV Ratings VIP The Spot TV Ratings VIP applications provide rating and rank information for television related to networks programs and telecasts in different markets and stations The applications also lets users search programs to get the rating and rank in a programs broadcast grid and list specific time periods and day parts of different stations and networks Radio Rating This section contains a group of applications that provide a bird s eye view of how the stations in the attached market are performing and find rating data comp and share using demographic day part definition location etc for Diary Markets and PPM Markets Radio Competitive
8. 1 No Value CEO O Cor i WAN EA Ee e Cross Tab PID Detail Help SMRE Private Eyes Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 214 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media 2 On Focus Criteria gt o When clicking on it it shows a pop up dialog to control On Focus Criteria Close please select a column ei Base Advanced Al Mode Simple within More Elements Element Criteria Value 1 RSP co WH nm C acC Ee am C mi L W Compare To Column Element Criteria Column e OK Cancel Apply Lake 5 Media o There will be three criteria sections a Filter by Elements values e For each element allow to filter using the following comparison logic gt lt gt lt top bottom and in range b Compare to Columns e Allow a selected column s row element to be compared to another column c Option to Combine Criteria as e Either All of these or Any of these d Advanced Mode Close please select acolumn wi Base Advanced he Mode Simple Within More Elements Logic RSP 000 HH Vert Horz Index A San a D Criteria a Top POO Bottom InRange To Compare To Column CS Advanced Criteria OK Cancel Apply Lake 5 Media Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 2
9. 15 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media 3 Filter gt Gel O Filter is a report controller tool which can filter redundant information according to the user s needs and different studies or business views 4 Select Inline Search gt O OO EL 0 Click select Inline Search button when textbox pops up within the repot and below the report header Allows the user to search by using Starts with or Contains or Ends with some characters a As a user types in characters there will be values that are automatically suggested or Hinted to use in a dropdown Option to use simple Within More logic in vertical Option to use Or And relations in horizontal Records which met the search criteria will be left and others will be hided User can reset what have been searched by clicking reset highlight link The user can see highlight process log below the report area e 5 Highlight Criteria gt O Base mode When clicking on it it shows a pop up dialog to control Highlight Criteria Close i Base Advanced Mode Simple Within More Highlight Colour Change Element By Range RSP From 000 OHH To O Vert O Horz Index v OK Cancel Apply Lake 5 Media Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 216 Phone 212 888 5632 mnightingale lake5media com www lake5media com O O D Lak
10. 2 225 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Multiple Selection Box In the selection area users may encounter a multiple selection box This box allows users to include one or many items as part of their selection criteria Typically the list of available items to select from will appear in the left box and the items the user has selected to include will appear on the right These boxes may be oriented horizontally as depicted or vertically The details of the items identified are listed below Max 30 Ch Select All Close Search Selected Clear All Close Display amp Sort 1 Number of Returned results limit o The value specified in the box will be the maximum number of items listed in the box to select values from 2 Select All o This link will select all items available in the list of possible selections and will move them all to the Selected box on the right 3 Close Search o Some multiple selection boxes provide the ability to search for specific items When the search is open as depicted below the Close Search link appears This will hide the search controls and the link will change to Open Search Keyword f Start Contain C End Search Reset Total 114 Display J 1 1000 lioo per page Max 100 Ch Select All Close Search Clear All Open Display amp Sort Broadcast a ABC AZTECA 4 Arrow to move selected items o These arrows
11. Competitive Ranking Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 94 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Newspaper Competitive Analysis The Newpaper Competitive Analysis section contains 7 applications that provide a deep view of the performance of newspaper commercial inventory across categories and companies The applications allow you to see who where when and at what price level units were purchased Both MP and TNS data source are available for retrieving measurements unit and spending back A user can set the time range the newspaper the newspaper event the newspaper section and specify company and brands as well as category definition for the report criteria As outputs the National Newspaper Competitive application provides unit and spending measurements to the user The user can study those measurements on units and spending at the local market level or national market level or both in the application A user can choose to use a Summary report or a detail report to look through the measurements That is a user can get the global view of AA percentage Spending TRP and other measurements by selecting a Summary repot A user can get the details behind a line item in the summary report to show how the summary data was calculated A user can use display options sort options filter options decimal options ID Name Code options and page counter to co
12. Competitive analysis system provides Unit and spending measurements to the user User can choose to use summary report or detail report to look through the measurements That is user can get the globe view of AA percentage Spending TRP etc measurements by checking Summary repot or get detail reports by clicking the links in summary report and make clear how the data in summary report is retrieved User can use display control sort control filter control decimal control ID Name Code control and page counter to control how report will be Besides user can export Excel and PDF for the report conveniently System LocalVision Sections OOH Applications 1 Commercialization 2 Company Ranking 3 Company Track 4 Category Spending 5 Product Spending 6 Flowchart 7 Competitive Ranking Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 159 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Coupon Competitive Analysis The section contains 7 applications that provide a deep view of the performance of coupon commercial inventory across categories and companies The applications allow you to see who where when and at what price level units were purchased Both MP and TNS data source are available for retrieving measurements unit and spending back User can set time range retrieve specific company and brands category definition as inputs As outputs for the user Coupo
13. DING 107 PEOW CHART EE 109 COMPETITIVE RANKING eaanannanaannannnnnnnnnnnnnnnnnnrnnran rarnana arrana aranna araar A APAR EALEA CAAD EA REAREA OEAREAOEACEAC ADAADA DEADAR PAREA n EEn n ennnen 113 NEWSPAPER COMPETITIVE ANALYSIS ccccccccecccecscececececececcceceeaeaeececueacacacacaeaeaeaeaeeeeeeeeeneneaeaeaeneaeeeneneasans 116 COMMERCIAL AAT O EE 117 COMPANY FRANK IN G EE 120 Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 2 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media COMPANY TIRACkK 123 CATEGORY SPENDING nosaanannannannunnunnnnnnnnnnnnranrno ranra rrara araara aranna AnA REA AEA EEA CEACEA APAR EEREAOEAOEAOEACEACEADARDAADER DARPAR PAREA nnan nannt 126 PRODUCT GPENDING 128 PRODUCT SPENDING EEN 130 COMPETITIVE RANKING EE 134 Luz ii tageeiliI uhtU4gN IX Be LEE 138 COMMING e EE TION ME 139 OPN TT Te EE 143 IV NY EE geheegt deeg 146 CATEGORY or NING EE 149 Beie Reng ee e EE 151 FOV Re EE 153 a Eleng RE ET e EE 156 OOH COMPETITIVE ANALYSIS 2 0ccccccccccccccscccecscscececececncncncncncncnsnsnenenenensnensnsnsaensnenenenensnsnensnensenesesescecesnes 159 COME RC ALEAT EE 160 ele RANING EE 164 COMPANY EE ete sss nat rss ene ses nds cess ata dactadans ee ge EE DEE 167 CATEGORY SPENDING EE 171 PRODUCT PENDI e EE 174 PEON HAR Wi EE 177 COMPETITIVE AIG EEN 180 COUPON COMPETITIVE ANALYSIS EE 183 LCOMMERCIALIZSATION 184 COMPANY RANKING ranra rrara araara aranna R
14. EAREA AEAEE LEARDE R PERNAR EAEE LEE CEACEAO EADAR DAADAA DARPAR EARE rannan annt 188 COMPANY TIRACkK 191 CATEGORY SPENDING easaanannannannunnunnnnnnnnnnnnnanrnn ranra raaraa raaraa rannan PAAPA EEA LEACEA OEA APARNEREAOEAREAOEACEAOEADARDAAD ERDER EA REAREA nnna annn 194 PRODUCT S EN LN e EE 197 BED E oe E EA AE EE AEA cess A soc N AE AE A T E OE sare ante t sea EE AEEA A E e scone 200 COMPETITIVE RAN KN G EEN 206 LAKE 5 MEDIA USER INTERFACE OVERVIEW cccccccccccecececccccccecececececececeeaeaeaeaeaeaeeeaeeeeeeeeeeeeeeeeeeeneereeeness 209 SYSTEM NAVIGATION AREA WE 210 APPLICATION NAVIGATION AREA enen KN KKK KN KN KN KN KN KN KN EN KN EN KN EN ENER KN KN KN KN EN EN KN KN EN EN ENNEN EN KN KN KEN KK 211 HIDING AND SHOWING THE APPLICATION NAVIGATION AREA 212 ker CN ae 2 od EE 213 Oe aes ee es cesses vce en cece nm cd ds ek 220 TIME RANGE SEE TION EE 220 MULT PLE SELECTION BOX EEN 226 REFORT RESULTS ARE eege Ee 228 ic cic a asa ek ec ag ts kd hc nnd bic pa cae nd me a ak bad wh a gen ed ce ee ad nd ee a 229 BROWSER COMPATIBILITY EE 229 INTERNET EXPLORER 8 IE8 BROWSER CONFIGURATION sunnsennsninsnrnrenirsnrrnnrrrsnrrsnrrsnrrnnrrnnrrnenrrsnrrnnrrrenernnnnn 229 Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 3 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media EXECUTIVE SUMMARY The LocalVision system provides access to a set of applications that give insight to localized
15. L5M LocalVision System User Manual O Lake 5 Media Lake 5 Media Inc 641 Lexington Avenue 20th Floor New York NY 10022 Phone 212 888 5632 mnightingale lake5media com_ http lake5media com D Lake 5 Media Table of Contents TABLE OF COGONTENT Serenan 2 E ECU E SUMNAR ee 4 a Sas Oo Ul EE E an ee eC en eee ee ene ae ee OR eee eee 6 GENERAL SELECTION FOR SPOT mi KEE 7 SEU VRC EE 11 POC ALAC LE ARAN GG EE 17 ES eer EE 21 COMPANY FRANKING EEN 26 COMPAN 2 EE 30 COMPETITIVE FRANKING ENEE 34 COMPETITIVE RACK eidar a r aa A aa aa aE a a a r i a a a daaa a a aO NAAN ASOU ANNAAS ANENA 37 CATEGORY SPENDING EEN 41 PRODUCT GPENDING 46 FOV CAA EE 52 Y2 Y INE WW EEN 57 aro T Le EE 60 GENERAL SELECTION FOR SPOT TV RATINGS VIR 61 RATING IPA EE 63 PROGRAM RANKING EE 65 PL SS EE T1 DINDAN EEN 73 Br TAINS ele EEN 15 FS AINSI GS Soc TINIE EEN TT SIE EEES I EE 79 PSI TR ee IN eet E E A coedeues A E E E S 81 ONE 01 21 E EEEE EE A EEEE AE E EEE E EE EE 83 RADO RATING ee eens ne eee ee et Senter Eee eee na A a eer er A eee 85 SETON e EEN 86 PE TING EE 88 FRADDIO PRA ING TRACK EE 91 RADIO COMPETITIVE ANALYSIS EE 94 COMMERGIALIZA TION EEN 95 COMPANY RANKING ranra raaraa rrara aranna APAAPA AEAEE LEERDER PERPAR EAREAREAOEAOEAOAOAADAADEA DEANAR PARODA Aaa annann 99 COMPANY TIRACkK 102 CATEGORY SPENDING sisuscseissscocusavavs cavevecdevsavundiowateuddey dav ENKEN NENNEN NENNEN NEE NENNEN de eavevandeaeavardevererds 105 PRODUCT GPEN
16. The Radio Competitive section contains 7 applications that bring together a combination of business spending data sets summarized by units and radio rating data sets based on 000 The applications provide more value out of radio media content differentiate commercial brand or programs with a qualitative view of audience and monetize radio platform to arrive at the right price point for it Two kinds of data sources Nielsen Monitor Plus and Kantar Media are available Newspaper Competitive The Newspaper Competitive section contains applications that provide advertising spending cost data sets summarized by advertising units over a specific time range on Local newspaper National newspaper or Hispanic newspaper and differentiate commercial brand or programs with advertising spending cost or advertising units in multiple report formats Nielsen Monitor Plus and Kantar Media data sources are available for reporting Internet Competitive Analysis The Internet Competitive Analysis section provides advertising spending cost data sets summarized by advertising units within a given time range on websites and differentiate commercial brand or programs with advertising cost or advertising units in multiple report formats Two kinds of data source Nielsen Monitor Plus and Kantar Media are available Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 4 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media
17. York NY 10022 220 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media The Calendar Tab Caldndar Season ner ver ver Quarter moren basch wec Fede Of b POPPI rrr dd 4 o1 31 2010 C Select Sihgle Date Dec 2009 Jan 2010 Feb 2010 c Mon Tue WedThu Fri Sat Sun f wk MonTue WedThu Fri Sat Sun wk Mon Tue Wed Thu EH Sat Sun 2 3 4 5 P 1 12 3 4 5 6 7 9 10 11 i2 13 4 5 6 7 8 6 9 10 11 12 13 14 15 16 17 16 19 20 2i 22 23 24 25 26 27 26 16 17 18 19 20 ii 12 13 14 15 23 24 25 26 27 16 19 20 21 22 30 31 25 26 27 280 29 Select date Select date Select date Select START date from the Calendar Day Area If you click on a week ID both START and END date will be set to include that week if Select Single Date is checked both START and END date will be set to the selected day You may also use other options to select date range Figure 3 1 Navigation Arrows The blue single and double arrows reverse and advance the displayed calendars The single arrows will reverse and advance the calendars by one month The double arrows will reverse and advance the calendars by a year These arrows will disappear once the lower or upper limit of available dates is reached 2 Preview Boxes When the cursor hovers over a date or a week in any of the calendars these boxes will display a preview of the resulting selection Otherwise the boxes will show the dates that are already selecte
18. ar to browse for a date Once the user is satisfied with the selections the user must hit the OK button to make the actual change 1 Text Boxes Each text box displays the date that will be used to change the actual text boxes Each text box also allows the user to manually enter a date The content of both text boxes is validated upon clicking the OK button 2 Date Buttons Clicking a date of a calendar will change the content of the respective text box to that date 3 Calendar Navigation The single and double arrows of each calendar behave the same way that the single and double arrows behave in the Calendar tab Clicking a single arrow will move that particular calendar up or down a month Clicking a double arrow will move that calendar up or down a year The arrows will stop working once the upper or lower limit is reached 4 OK Button No changes are made to the actual start and end dates of the time selection component until the OK button is clicked and the dates are validated If the content in either text box is empty or is not a valid date the user is notified and the popup remains visible for the user to make the correction If the range is not valid where the start date occurs after the end date the user is notified and the popup remains visible for the correction If the range is valid the popup disappears and the actual start and end text boxes are updated Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 1002
19. at report client can use it to sort some items in ascending order or descending order in sequence Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 217 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Rank By Total RSP Rank Order ASC OK Cancel Apply Lake 5 Media o In tree report client can group some items using sorting key and sort some items in ascending order or descending order in sequence Close Group By Website Parent Asc Desc Then By Website MJ Asc O desc Then By Website Category Asc Desc Tote fr zape eall T Bees tat E Maria o Ok button means use current operation and close the dialog o Apply means use current operation but not close the dialog o Cancel means do not use current operation close the dialog and default original set when reopen the dialog o A means do not use current operation close the dialog and default current set when reopen the dialog 8 Columns amp Rows gt SS o Hide and show columns amp rows Close Display All Clr b Unit MM 000 OK Cancel Apply Lake 5 Media o Ok button means use current operation and close the dialog o Apply means use current operation but not close the dialog o Cancel means do not use current operation close the dialog and default original set when reopen the dialog ee N pi ds AIAZ Aannay NEW YOrK NY 100727 WENN
20. cialization a see wl MECH ER VE ee wll Re BE The navigation area will be hidden which will allow for more space for the Report Results Area to display data Showing the Application Navigation Area In order to show the navigation area if it is hidden click the button that is located in middle of the left side of the screen See the image that zooms into the button below This will make the application navigation area visible again Switch to Another System wMediaSpectrum gt MediaFrontier MediaContact MediaOptima gt KnowledgeBase gt TacticVision gt LocalVision Optima V3 gt Inter View Lake 5 Media gt KB3 Dm O LSM Mohit Mathur 4 27 2010 _ Most Used Applications Update User Info Rating Grid P18 49 LIVE Welcome to L5M MediaSpectrum System click to get more details 4 25 2010 7PM 8PM 9PM 10PM 11PM SUN 00 15 30 45 00 15 30 45 00 15 30 45 00 15 30 45 00 15 30 45 BROTHERS amp SIS 2 0 60 MINUTES 1 4 2 4 e Weem E ss 1 2 2 3 2 5 NBC e 7 7 ES TELEFUTURA 77777 see UNIVISION a NUESTRA BELLEZA SUN IMAGENES DE IM 11 1 0 oiscovery TS M OO ae DATELINE SUN 7 MINUTE TO WIN Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 212 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Top Bar Area The Top Bar provides access to tools and features that relate to the information displayed in the report
21. d 3 Select Single Date Checkbox Checking this option will set both text boxes to the selected date Otherwise selecting a date in a calendar will only affect the text box that was clicked This option only applies to a single date button and not a week button 4 Week Buttons Clicking on a week number in any calendar will set both text boxes to the start and end dates of that week 5 Date Buttons Clicking on a date in any calendar will select that date to be entered in to the text box that is being edited Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 221 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Season NHI Year Year Names of Ranges Start and End Dates of Ranges Calendar EE NHI Year Month NSI Sy d Flexible oe toe i a Arit ri Anina fs 54cm m2 IA d fai 449 7009 201 yo T Figure 4 Common ranges are available in the Season NHI Year and Year tabs As seen the Season tab in Figure 4 each line is an option The name of the range is given in the first part of the line The start and end dates of the range that will be selected is given in the second part of the line Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 222 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Quarter Month NSI Sweep Available Years HI Year Yea Quarter NSI Sweep eek Flexible Select a year Figure 5 Highl
22. e 5 Media Filter by Elements values a For each element allow to filter using the following comparison logic gt lt gt lt top bottom and in range Highlight Color changing a Allow highlight rows by different color o Advanced mode DI o a Allow logic expression and or based on basic comparison logic Base Advanced Mode Simple Within More Highlight Colour Change Element Criteria Logic RSP 4 vd EJB 6 Es UW DI g 000 InRange Add HH Vert O Horz Index Advanced HighLight Criteria v OK Cancel Apply Lake 5 Media 6 a amp Highlight gt VA WA O O O Click select Inline Search button when textbox pops up within the repot and below the report header Allows the user to search by using Starts with or Contains with or Ends with some characters a As a user types in characters there will be values that are automatically suggested or Hinted to use in a dropdown Option to use simple Within More logic in vertical Option to use Or and relations in horizontal Records which met the highlight criteria will be highlighted by light blue and if the values that are automatically suggested or hinted by character the character will be marked by red The user can reset what have been highlighted by clicking reset highlight link The user can see highlight process log below the report area 7 Sort gt PME o In fl
23. eal current report status is Client can download and print the file and analysis the information 14 Save gt o Save current report status specific information to defined database Clients can use save features after input and editing or adding new modifying records 15 Options gt o Allows to user to save the current selection criteria as a profile so it can be used again by simply selecting the saved profile Users would also click this button to select a saved selection profile to apply to this report Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 219 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Selection Area The Selection Area is where the user defines the criteria for the report that the application will generate Based on the application the report criteria options will vary Many applications have multiple tabs and the options on the tabs will vary from application to application Though there are common criteria elements that are shared amongst all of the Lake 5 Media applications This section provides information on the various selection criteria areas Time Range Selection Users specify a range of time using the component shown in figure 1 If available the user simply clicks on one of the text boxes to edit the selected start and end dates When a text box is clicked the entire content of the text box is selected and a popup window Figure 2 is displa
24. ew York NY 10022 85 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Radio Competitive Analysis Radio Competitive Analysis System contains 7 applications that provide a deep view of the performance of radio commercial inventory across categories and companies The applications allow you to see who where when and at what price level units were purchased Applications provide the ability to analyze where a brand advertised at the station level with ratings data attached as well as TRP As outputs for the user the Radio Competitive analysis system provides not only 000 IMP rating information to the client but also brings in spending and provides TRP and CPP information A user can choose to use a summary report or a detail report to look through the measurements That is a user can get the global view of AA percentage Spending TRP and other measurements by selecting a Summary repot A user can get the details behind a line item in the Summary report to show how the summary data was calculated User can use display control sort control filter control decimal control ID Name Code control and page counter to control how report will be Besides user can export Excel and PDF for the report conveniently System LocalVision Sections Radio Competitive Ranking Applications 1 Commercialization 2 Company Ranking 3 Company Track 4 Category Spending 5 Product Spending 6 Flowchart 7
25. exington Avenue 20 Floor New York NY 10022 213 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Some of the buttons may bring up a dialog box or small window where the user must make some selections and the changes will be applied to the report results For the buttons that bring up a dialog box the following would be performed 1 Clicking the icon to bring up the dialog box 2 Making the necessary selections within the dialog box 3 Clicking OK Apply Cancel or X buttons e OK button means use current operation and close the dialog e Apply means use current operation but not close the dialog e Cancel means do not use current operation close the dialog and default original set when reopen the dialog e X means do not use current operation close the dialog and default current set when reopen the dialog Please see the specific introductions from icon 1 to 13 below Icon details Introduction 1 ml Button gt ersch Start button could ata used to open or close selection area for a specific application in LOM o When the button is Red it indicates that the selection area closed collapsed and it will turn to blue once it is clicked and the selection area is expanded The selection area is ao by default when ne user accesses the application i cd ZH aec a eS oro e name ES SIM Demo CCP Filter Survey Fall 2003 w Option Product Question Category Punch Value Cp
26. fore the button to export the application results to Excel will be the same for all applications and is available when ever you see the button Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 5 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Spot TV The Spot TV section consists of applications that provide a deep view of the performance of local station commercial inventory across categories brands products and companies The applications allow you to see who where when and at what price level units were purchased Station Track provides the track information on selected stations in a market for the chosen companies or brands day by day week by week month by month quarter by quarter or year by year Local Clearance retrieves the local data and compares it against the national data if the local units matched the national s the application will mark the local commercials Share of voice provides analysis on local spending and TRP of multiple customized products brands as well as year to year comparison Application to list all companies ranks in certain category Company Ranking Company Y2Y and Competitive Ranking amp Competitive Track provide comparative analysis of company spending rank and track with audience metrics in selected stations Applications address spending by categories products on individual national local and cable networks Category Spending amp
27. he applications it contains MediaSpectrum OR el 1 Hide Navigation Area gt m EE o Clicking this button will hide the navigation EEN area from view Company o See hiding and showing the navigation area Commercialization gt for more information Broadcast Cable amp Syndicat 2 System Section l 1 Commercialization o The specific section of the system that has been selected by the user o The section will not be highlighted when it is not selected and the section has not been expanded 3 List of available applications o The list of available applications change based on the section selected o This list will be hidden when a different section is selected fe Net Summary Genre Program Search Priority Report Flawchart Company Ranking Competitive Ranking Company Copylength z Brand Report Marketplace Modeling Program Rating Net Audience NAD Ratings Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 211 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Hiding and Showing the Application Navigation Area The application navigation area can be hidden if the user desires to allow for more visible space on the report area Hiding the Application Navigation Area In order to hide the navigation area click the button circled in red in the image below Lake 5 Media Pal Category bel Company Commer
28. ighted Selected Year Range Options Calendar Season Quarter Month ISI Sweep Flexible Qi JFM 12 31 2007 03 30 2008 Q2 AMI 03 31 2008 06 29 2008 Q3 JAS 06 30 2008 09 28 2008 G4 OND 09 29 2008 12 28 2008 Figure 6 There are more common ranges available in the Quarter Month and NSI Sweep tabs Initially these tabs display a set of years Upon clicking any of these years a set of range options will appear in a box to the right of the year Each line in the box is a range option Each option contains the name of the option followed by the start and end dates of the range Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 223 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media The Week Tab Available Years Single Week Checkbox Season HI Year Quarter NSI Sweep Weck Flexible Single Week Select a year Figure 7 Highlighted Year Available Weeks Month ISLAwee Week Flexible Single Week 02 01 07 08 01 13 08 5 03 01 14 08 01 20 08 04 01 21 08 01 27 08 05 01 28 08 02 03 08 06 02 04 08 02 10 08 07 02 11 08 02 17 08 08 02 18 08 02 24 08 09 02 25 08 03 02 08 10 03 03 08 03 09 08 5 Figure 8 Week ranges may also be select using the Week tab When the Week tab is initially selected only a set of available years is visible alongside a checkbox Once a year is selected a selection box appears with all the weeks available for that year
29. move items selected from selected box or the list of available items box o The direction the arrow is pointing determines which box items will be moved into Therefore an item must be selected inside the opposite box in order for it to be moved 5 Clear All o This link will clear all the items from the Selected box 6 Close Display amp Sort o Some multiple selection boxes provide the ability to control what information is displayed as Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 226 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media well as the ability to sort the information When this feature is available the Close Display amp Sort or the Open Display amp Sort link will appear depending on if the options are shown or hidden Click this link will either show or hide the Display and Sort controls for the multiple selection box See the display and sorting options in the image below Close Display amp Sort Display 211 Ciel ID M Name Code Sort By CID Ge Name Code Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 221 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Report Results Area The report results area presents the data to the user There are not many buttons or options available in this area aside from the controls that allow users to navigate through the data resul
30. n Competitive analysis system provides unit and spending measurements to the user User can choose to use summary report or detail report to look through the measurements That is user can get the global view of AA percentage Spending TRP etc measurements by checking Summary repot or get detail reports by clicking the links in summary report and make clear how the data in summary report is retrieved User can use display control sort control filter control decimal control ID Name Code control and page counter to control how report will be Besides user can export Excel and PDF for the report conveniently System LocalVision Sections Coupon Applications 1 Commercialization 2 Company Ranking 3 Company Track 4 Category Spending 5 Product Spending 6 Flowchart 7 Competitive Ranking Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 183 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Lake 5 Media User Interface Overview All Lake 5 Media systems share a common layout as well as many common buttons and controls on the user interface UI This manual explains the various buttons and controls that a user may see throughout the application The UI is composed of the following areas System Navigation Area Application Navigation Area Top Bar Area Selection Area Report results Area Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York
31. nt information A user can choose to use a summary report or a detail report to look through the measurements That is a user can get the global view of AA percentage Spending TRP and other measurements by selecting a Summary repot A use can get the details behind a line item in the Summary report to show how the summary data was calculated A user can use display options sort options filter options decimal options ID Name Code options and page counter to control how the report appears as well as navigate through the data Also the user can conveniently export the report results to Excel or PDF System LocalVision Sections Internet Applications 1 Commercialization 2 Company Ranking 3 Company Track 4 Category Spending 5 Product Spending 6 Flowchart 7 Competitive Ranking Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 138 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media OOH Competitive Analysis The Section contains 7 applications that provide a deep view of the performance of out of door commercial inventory across categories and companies The applications allow you to see who where when and at what price level units were purchased Both MP and TNS data source are available for retrieving measurements unit and spending back User can set time Range retrieve specific company and brands category definition as inputs As outputs for the user OOH
32. ntrol how the report appears as well as navigate through the data Also the user can conveniently export the report results to Excel or PDF System LocalVision Sections Newspaper Applications 1 Commercialization 2 Company Ranking 3 Company Track 4 Category Spending 5 Product Spending 6 Flowchart 7 Competitive Ranking Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 116 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Internet Competitive Analysis The section contains 7 applications that provide a deep view of the performance of internet commercial inventory across categories and companies The applications allow you to see who where when and at what price level units were purchased Both MP and TNS data source are available for retrieving measurements unit and spending User can set time range select website TNS Online mode and category definition retrieve company and brand as inputs As outputs for the user Internet Competitive analysis system provides Unit and spending measurements analysis For MP mode we can only get back the measurements unit and spending using brand mode which is not related to website website group and website parent information For TNS mode we can not only get back the measurements unit and spending using brand mode but also we can get back them using online mode which is related to website website group and website pare
33. results area Based on the type of report that is generated some buttons may be visible and some may be invisible Each button performs the same function throughout all systems and applications Therefore the button to export the application results to Excel will be the same for all applications and is available when ever you see the button The image below identifies the set of buttons that are explained in this section Switch to Another System t MediaSpectrum MediaFrontier MediaContact MediaOptim t KnowledgeBase bTacticYision pLocalVision Disclosure Inter Viei Lake 5 Media er A si 3 GC Le amp gt L5M Home DOT gt RAD rTTV gt MPM L5M Xu Zhao 4 14 201 Mo eUnOnOoe ee cross Tab PID Detail Help Pm fran Base total Unique Total Base Index RSP 000 C Transpose switch RC FA AA E HE a ca So HH 205 27 0 45 49 ve Prior to the report being run the icons may appear to be grayed out In this state the buttons will not perform an action Once the report is run and data is displayed the icons become active and can be used Icons are Inactive cannot be used at the moment E u mu EES Icons are Active can be used A very brief description tool tip is displayed if the user keeps their mouse pointer above a button for a few moments as pictured here with the button that will export the report to Excel Export to Excel Lake 5 Media Inc 641 L
34. ts These controls allow the user to move through multiple pages of the data as well as control how many lines of data appear and even how many characters appear in a column Please see the explanation of the items identified in the image below 1 Previous Page o Moves to the previous page of the data if there is a previous page 2 Page Selection o Allows the user to move to a specific page of the data o The drop down box will list all available pages 3 Next Page o Moves to the next page of the data if there is a next page available 4 Lines per page Lpp o Controls how many lines of data are listed on a page o Requires that the refresh button be clicked in order to take effect 5 Characters per column o This controls how many characters amount of text is listed in a column o This is helpful when an item has a lengthy name or description and is not fully displayed By updating this number you can view more of the text o Requires that the refresh button be clicked in order to take effect 6 Refresh o When a change is made to the Lines per page or Characters per column values this will update the report to reflect the new settings Lake 5 Media Inc 641 Lexington Avenue 20 Floor New York NY 10022 228 Phone 212 888 5632 mnightingale lake5media com www lake5media com D Lake 5 Media Appendix Browser Compatibility Lake 5 Media supports the following browsers for the entire Lake 5 Media Systems e Internet Explorer 7
35. www lake5media com
36. yed just under the component The user may manually type the desired start or end date replacing the existing content Alternatively the user may use the popup window and its various methods to select a range Many of the options in the popup window will select a range and therefore change the content of both text boxes But for selections involving a specific date only the text box that was clicked will be edited Start 01 25 2010 End 01 31 2010 Figure 1 Click the close button to hide the popup Click on the tabs to change the selection process NHI Year Month NST Sweep Flexible d 4 TC Select Single Date Calendar Dec 2009 Jan 2010 Feb 2010 wk Mon Tue Wed Thu Fri Sat Sun wk Mon Tue Wed Thu Fri wk Mon Tue Wed Thu Fri Sat Sun 1 2 3 4 5 6 L 2 3 Lo 1 2 A 4 5 6 7 Z H 9 10 11 12 13 4 5 D 7 8 D 10 68 D 10 11 L 13 14 14 15 16 17 16 19 20 11 L 13 14 15 16 17 8 15 16 17 18 19 20 21 21 22 23 24 25 76 27 18 19 20 21 22 23 24 9 22 25 24 25 26 2 7 26 29 30 31 ao 26 27 26 29 30 31 Select date Select date Select date Select START date from the Calendar Day Area If you click on a week ID both START and END date will be set to include that week if Select Single Date is checked both START and END date will be set to the selected day You may also use other options to select date range Figure 2 The Popup and Basic Controls Lake 5 Media Inc 641 Lexington Avenue 20 Floor New
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