PBS LearningMedia Content Contributor Training Booklet
Contents
1. PBS Learning Media PBS LearningMedia Content Contributor Training Booklet PBS LearningMedia Content Contributor Table of Contents Important Links 1 Media Format Requisites 2 Metadata Capture Sheet Summary 6 Training Sessions Writing Descriptions 8 Writing Titles 9 Choosing Keyword 10 Image Guide 12 SEO Tips 14 Resource Assessment Checklist 15 PBS Learning Media Important Links PBSLearningMedia org PBS LearningMedia is your station s platform for local innovation advancing your mission deepening community engagement and supporting sustainability PBS LearningMedia is a partnership of PBS and WGBH Educational Foundation http www pbslearningmedia or Schedule your PBS LearningMedia Content Contributor Training https pbslearningmediatraining youcanbook me PBS LearningMedia on the PBS Station Guide Pick up post training tutorials and short guides to refresh your memory on the technical steps of resource creation http digital pbs org products learning media The PBS LearningMedia Content Contributor Guide Documentation on how to craft your educational goals and draft a learning object creation workflow adhering to PBS LearningMedia content creation guidelines https projects pbs org confluence display DLM The PBS LearningMedia Content Contributor Guide The PBS LearningMedia CMS User Manual Documentation for advanced user2. All logos should be full color eps or ai files All brand logos should be in color and all other logos should be grayscale Can include an unlimited number of Brand Contributor Funder and Producer logos We strongly recommend including at least one logo typically the Contributor logo Video The broadcast HD BASE version minus promos and webtags of a program is the preferred master for encoding purposes For more information go to https projects pbs org confluence display PX Video Specifications PBS LearningMedia www pbslearningmedia org PBS Learning Media oh Mezzanine is always the preferred format however web delivery is acceptable if mezzanine is not available Videos should not contain web links or hash tags Web Delivery COVE Spec Mezzanine File Format MPEG 4 mp4 MPEG 4 mp4 Total Stream BitRate 448 Kbps 5 Mbps Video Stream Codec AVC H 264 AVC H 264 Frame Size 16 9 512 x 288 16 9 1280 x 720 4 3 480 x 360 4 3 960 x 720 Frame Rate 15 fps 30 fps Video Standard NTSC NTSC Scan Type Progressive Progressive Video Stream BitRate 400 Kbps 4808 Kbps Video Stream BitRate Mode VBR VBR Preferred format FCC Online Captioning Regulations Full length video programming shown with closed captions on TV must now have captions when distributed online Chapterized content is included within this requirement Captions of online video programming must be at least the same quality as the captions shown on
3. PBS LearningMedia www pbslearningmedia org Page 1 of 1 PBS LearningMedia Writing Titles for Resources What s in a Title Recommended techniques and formats for Resource Titles The title you choose for your resource should indicate with some context precisely and clearly what the resource is about Lead with the descriptive title of your Resource whether you are working with segments and chapters full length videos or episodes of a series For example in the Raw to Ready series Bombardier one of the resources is succinctly titled as follows Strength of Silica Bombardier Chapter 3 Be consistent with the format you choose and cognizant of how it appears on the web page in context with the other information provided and compared to existing resources Awe Inspiring Machines Bombardier Chapter 1 Aluminum Allow Experiments Bombardier Chapter 2 Strength of Silica Bombardier Chapter 3 Stick with title case and recommended punctuation Pipes and colons are neater ways to convey parts and wholes than dashes commas and merely using spaces The pipe symbol is a vertical bar mark accessible on the same key as the back slash on most keyboards It works well with a space on either side The ideal Title is concise and informative so brevity is key granted it is not always achievable but staying under or close to 60 characters generally looks best To create shorter titles e Rely on the Brand Logo text w
4. TV The FCC requires the copyright holder of the content to notify the distributor as to whether captions are needed for a particular program and to provide the digital captioning file if needed This Media Format Guidelines can also be found on the LearningMedia Content Guide https projects pbs org confluence display DLM Media Format Guidelines PBS LearningMedia www pbslearningmedia org PBS Learning Media 2014 Content Contributor Training Sessions A Introduction and Preparation for Publishing Content Attend with your content contribution team to learn the details about what metadata that needs to be compiled before beginning to upload to the Content Management System Get information on best practices for describing learning objects meeting system requirements and fulfilling content integrity standards Length 30 minutes B Publishing Content Attend this session to learn the technical steps involved in creating and publishing resources in the PBS Learning Media Content Management System Length 60 minutes Pre Requisite 1 ntroduction and Preparation for Publishing Content C Best Practices Learn important techniques to help increase discoverability and page views for resources This session is customizable and can also include the opportunity to review and discuss your published resources in relation to the PBS LearningMedia Assessment Rubric Length 60 minutes Pre Requisites 1 Introduct
5. a person to represent this resource was a good choice The colors are bold and the figure and his attire offer valuable information to the viewer How to Make it Better It would be even better if this figure filled up more of the image space would recommend placing him centrally any zooming in on his face in particular What Works This represents the Syria resource well because we recognize the speaker and the colors are bold and bright This image was much more engaging than the map of Syria which was used for another related resource A map at this size is not legible How to Make it Better This image would have been better if it were cropped more tightly around the shoulders and head What Works This image is bold clear and easy to ready How to Make it Better It would be nice to have a greater variety of color The black background is not the most vibrant appealing Also the digital number looks a little dated PBS Learning Media What Doesn t Work The image lacks clarity because the colors blend together and make the details of this image indiscernible the signage featured in your image is illegible or the activity within the image is not decipherable The central figures are small facing away from the camera or have their heads down It is better to feature a close up of someone s face that appropriately captured the emotion tone of the resource At this size the colors blend together and make the details of
6. a resource The resource is titled Global Warming Lesson Lesson plan Carbon Carbon dioxide CO2 Greenhouse Gas Gases Greenhouse effect Human Atmosphere Global Earth Warming Temperature Climate Change Energy Energy use USA US Fossil fuel Fuel Burning Consumption Use Usage Knowing about the search and browse options available at PBS LearningMedia we can tell that not all of these terms are useful even without looking at the resource Educators interested in Lesson Plans can search by media type for example so there is no need to list those terms Words like Use and Usage are too general and could clutter search results and reduce precision for a student or educator Some of the best terms provided above are Global Carbon Carbon dioxide CO2 Greenhouse effect and Fossil fuel because they are terms that are likely to be used by someone looking for a classroom resource about Global Warming Greenhouse gas environment environmental impact global warming carbon pollution gas pollution extreme weather temperature change are likely search terms that could be added Search Engine Optimization PBS LearningMedia resources can turn up in the search results of major search engines outside the site In some cases you may want to do some research to determin terms people are using to search for the type of content you are providing and then refine your keywords according to the content you want to compete against either ma
7. this image indiscernible Plus several of the faces are obscured by instruments paraphernalia It would be better to focus on one student PBS Learning Media Search Engine Optimization PBS LearningMedia has resources that rank on page one of the results of major search engines like Google The following document offers tips on how you can increase the chances of major search engines pointing directly to your content on PBS LearningMedia and making people want to click Create Appealing Search Results e With every set of links that appears in response to an online search the text connected to that link is a valuable opportunity to generate a click e Use precise and descriptive Titles to foster interest in the resource Grand Canyon How it Was Formed is a better title than A River Runs through It e The Meta Description Field auto populates but enticing statements are recommended Enhance Google Ranking through Links e Relationships between information and citations in the form of used and reused links are interpreted by machine processers to indicate high quality informative resources Therefore o Make use of the Related Resources section adds value to all resources involved o Add the value of PBS LearningMedia as an authoritative source by keeping supplementary materials on the site Find a Balance between Accurate and Trending e All of your text should include popular or commonly used terminology Check Google Adwords
8. ats that could have been used i e interactive vs document or video Unique approach presenting the subject matter and meeting audience needs New fresh and inventive ideas Not just a collection of ideas or tools Text included in the content of the resource is appropriate for intended audience clear concise lively and well written The asset is complete and ready for use and meets all technical and design criteria The presentation of graphics media and text work together to deliver a meaningful experience Elements are balanced and harmonious with a clear and strong message for the intended audience Aesthetically appealing with full attention given to design principals including navigation visuals and text choice of size and type of font typography The presentation of graphics media and text work together to deliver a meaningful experience Elements are balanced and harmonious with a clear and strong message for the intended audience Aesthetically appealing with full attention given to design principals including navigation visuals and text choice of size and type of font typography June 6 2014 We hope you ve found this useful Good Luck
9. eal It is also a good idea to iterate the Learning Objective of the resource in the Long Description For your lead sentence This is not ideal In Chapter 3 of Raw to Ready Bombardier highlights the discovery of silica glass Mentioning that the viewer has accessed a chapter of a series or a full episode is important but it is not the most important information about the content This is ideal Learn about the history of silica glass from its discovery in ancient times to its use today in Chapter 3 of Raw to Ready s Bombardier The Long Description is also a good place to mention the relationship between or existence of full episodes and segments when applicable and the types of files in use e g PDF FLASH Quicktime The Short Description The Short Description has a character limit of 250 This text appears underneath each resource in the search results section of PBS LearningMedia A good practice is to use the first sentence of your Long Description If your Title takes up two lines in the search results within PBS Learning Media 20 characters you might want to shorten your Short Description so that it is not truncated in that results view Generally the descriptions that work with Cove work nicely in PBS LearningMedia Feel free to browse PBS LearningMedia to get a sense of which descriptions are most informative and inviting to click now that you are familiar with the recommended best practices May 2014
10. ion and Preparation for Publishing Content 2 Attendees for this session should have published resources in PBS LearningMedia To schedule a training session visit PBSLearningMediaTraining YouCanBook Me We provide dedicated and personalized training only one group person at a time can reserve a training session We encourage you to have all involved personnel attend the sessions together Contact our Digital Library Specialist Valerie Miller at vjmiller pbs org for more information PBS LearningMedia Writing Descriptions for Resources The Best Descriptions The Long Description Your goal is to capture the essence of your Resource in less than 650 characters It is important that the description be specific and engaging The first 20 words of the Long Description are harvested by search engines such as Google and used in the presentation of search results Media Format information such as In this video is not necessary in the topic sentence because it conveys information that will already be apparent There is no need to put grade information curriculum connections or the fact that it is an educational resource into the description fields This data is harvested from other data fields connected to the content Therefore that first sentence of the Long Description should focus on details about the resource s content Consider ending that first sentence with the series name if the popularity of the series lends app
11. ithin the Description Field and behind the scenes Keywords to provide Series identification and deliver the Resource in search results when it is sought e Provide sequential information chapter indications etc only in the Description Field and order your Related Resources deliberately to convey sequence if the sequence is not essential to the viewing of the clips There is no need to put grade information or curriculum connections into the Title This data is harvested from other data fields connected to the content Feel free to browse PBS LearningMedia to get a sense of titles that are most informative and inviting to click now that you are familiar with the recommended best practices May 2014 PBS LearningMedia www pbslearningmedia org Page 1 of 1 Choosing the Best Keywords Keywords exist to add to the precision and recall of responses to requests for information The goal is to use keywords to help ensure your resource is the one that s found when that resource is the best one for the job when it speaks directly to the information seeker s needs The PBS LearningMedia search and retrieval system is designed to facilitate this while you have control over which terms that are applied Thinking of how a user would relate to the information contained in the resource you ve uploaded add keywords that record the notable themes concepts places and people featured in your resource Here is a proposed list of keywords for
12. mages are acceptable if mezzanine is not available Images intended to be used as assets can be any aspect ratio and ideally should not be less than 1024 pixels wide Images greater than 1200 pixels wide or greater than 900 pixels high may force most users to scroll to see the entire image Unless this is intentional and supportive of the learning goal of the asset it should be avoided The following table displays accepted image formats PBS LearningMedia www pbslearningmedia org PBS Learning Media File Type Supported JPG PNG GIF EJ TIF xX BMP x Poster Images and thumbnails Poster images should be a 16x9 aspect ratio in order to best fit the user interface We recommend following the COVE guidelines at https projects pbs org confluence display PX Production Responsibilities and Deliverables List which suggest an ideal resolution of 1920x1080 pixels and a minimum resolution of 960x540 pixels The poster image will be resized automatically for lists thumbnail size and resource pages poster image size i e the image you see before you hit the play button For videos a representative frame should be chosen For interactives we recommend using a screenshot For documents and audio we would like to have a representative image or icon ii Learning Media requires a poster image for all assets Logos ih We strongly recommend including at least one logo on each resource All logos should be in vector format
13. resses educationally significant topics Clear grade level association Content is innovative and addresses students needs Subject language vocabulary clarity of concepts pacing design format media are clearly age grade band appropriate Content is appropriate for student use w teacher mediation as needed and is compelling External media contains limited or no commercial links Instructional design clearly and meaningfully supports learner engagement with strong graphic design principles e g layout color content hierarchy text display as applicable to type of asset and meets all design specifications in PBS LearningMedia On Board Site Resource integrates into or supplements classroom instruction does not supplant Rich in content knowledge with an apparent depth and breadth of subject matter Concepts and information are timely and accurate The content is applicable to classroom implementation Content challenges learners to think reflect discuss hypothesize compare classify etc Activities are clearly related and designed to take the students from basic knowledge to higher level thinking Clearly presents robust materials for classroom integration such as a teacher guide students handouts lessons and assessments Media is provided and used effectively to enrich the learning experience and extend the learning activity in an effective way User has clear reason to view content in this format rather than in other form
14. s of the PBS LearningMedia Content Management System https projects pbs org confluence display DLM CMS User Manual PBS LearningMedia Media Format Guidelines Audio di Mezzanine is always the preferred format however web delivery is acceptable if mezzanine is not available Audio Stream Codec Audio Stream BitRate Audio Stream BitRate Mode Number of Audio Channels Audio Channel s Positions Sampling Rate Bit Depth Preferred format Captions Web Delivery COVE Spec AAC 48 Kbps CBR 1 Mono 44 1 KHz 16 bits The following table displays accepted caption formats File Type Supported DFXP SAMI SCC Mezzanine AAC 192 Kbps CBR 2 Stereo L R 48 KHz 16 bits PBS LearningMedia www pbslearningmedia org PBS Learning Media SRT QuickTime text EJ Preferred format Converts to DFXP file format when ingested Documents The following document formats are supported for import Import File Type Supported DOC Microsoft Word DOCX TXT Text PDF Adobe s Portable Document Format s XLS Excel File XLSX s Display Formats Because documents need to be downloaded for use they will not be converted and will maintain their original format dh If you do not want your document to be editable submit it in a PDF format Images iy Mezzanine images are always preferred however lesser quality i
15. tching those keywords or possibly even avoiding the most popular ones so that your content has a chance of standing out in the long tail of the information search results where there is less content to compete against To quote Google If you d prefer to reach as many people as possible choose more general keywords In most cases adding very general keywords might make it difficult to reach potential audience because your content could appear for searches that aren t always related to your business https support google com adwords answer 2453981 hl en Accessed 5 30 2014 In any case the keywords you choose should accurately and precisely reflect the information contained in your resource and not be so general that they cause the resource to surface in unrelated searches for PBS LearningMedia FAQ about Keywords Is it okay to use a phrase multiple words separated by commas Yes Example World War Does capitalization matter No Can add the series name or our station name or alpha numeric reference to the standards Yes in some cases this is recommended You don t need to include grade level and other metadata that is captured elsewhere and already available to users as a browsing option How do keywords influence search results Resources make the top of the results list when an entered search term exists in the title and in the keywords field Do need to include all forms of a word All keywords and search
16. terms are algorithmically processed and evaluated using a technique called stemming so that you don t need to apply the terms run running runner runners you can use one of those as a keyword to produce a match on a search for any one of those same words PBS LearningMedia Image Selection Guide Subject Selection Using people in your thumbnail is a great choice because it prompts the viewer to interpret emotion from the central figure s face In most cases the face should fill most of the image space and should not compete with other faces in the background Notable figures are recommended as they are most readily recognized Focus on bold iconic structures or symbols like the U S Capitol is a good option Remember to choose modern contemporary symbols if pointing to a technology resource Color Selection Select clear eye catching colors Black and muddy browns do not come across well See What Works What works The color is bold clear and eye catching The structure is easily recognizable and fills most of the image What Works Selecting a person notable figure to feature within the thumbnail is a great choice The central figure Mandela is facing the camera and the people behind him are not distracting us from his face How to Make it Better It would be better to have a close up of Nelson Mandela s face At this size his identity is not obvious What Works Again choosing
17. to determine if people tend to search for First Grade or 1 Grade e Remember that the first 20 words of the long description are captured in search engine results along with preset metadata identifying the resource grade levels and the fact that it is a classroom ready learning object Noting that you do not need to mention grade levels or the fact that these are educational resources in your descriptions here is an excellent start to an intriguing and precise Long Description In the deepest part of the Grand Canyon the Colorado River flows past rocks that are 1 7 billion years old As described in this video segment adapted from NOVA the erosive action of water in the river is responsible for deepening the main channel This next description would not work as well because people would not be getting enough relevant information An excellent video segment adapted from NOVA about the Grand Canyon full of beautiful imagery discusses the relationship between the Grand Canyon and the Colorado River PBS Learning Media Resource Assessment Checklist for Content Contributors Required fields completed All descriptive metadata is highly informative and uses contextualized language that is optimal for search engines amp educator audience Educational goal s of the content is are clear specific and focused Topic has direct correlation to National Common Core where applicable and or State standards and add
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