Winter 2008
Contents
1. 6 The user can now edit the text within the sticky note Conclusion Going forward we will supply our PDF s by Acrobat Professional Email Review Clients will still receive their PDF via email However the email will contain a general paragraph asking the client to review the PDF On opening the PDF the user can comment upon it in Acrobat Reader 7 and above Once the new comments have been made the user can press the send to comment button and the PDF will be emailed back to visualdirection For more detailed information on how PDF s can be annotated please refer to our last newsletter which can be viewed or downloaded at www purbrooks co uk If you would like a one to one training session or a user manual please contact Clare Wright our Studio Manager on 020 8944 3201 or email clare visualdirection co uk Example of the comment tab and the proof reading screen s a Credit Crunch Update INFORM 15 Credit Crunch Issue LOGO COMPETITON A bottle of champagne goes to the first correct entry out of the hat The winner of the last competition was Melanie Malherbe from London amp Quadrant Housing Trust The correct answers were 1 Homebase 2 Oyster 3 Castrol 4 Haagen Dazs 5 Going Places 6 Greggs How to enter Email your answers to martin purbrooks co uk Subject Competition 13 Date All entries to be received no later than 23 December 2008 PURBROOKS v s aldirection GE2. generally the quicker it will dry Therefore uncoated stocks which are rougher to the touch take longer to dry than jobs printed on art paper Processes such as lamination die cutting or foiling will add time and expense to the whole production process and you may want to reconsider the need for these processes if the job is time critical Signing Off A further means of speeding up turnaround times is to agree to be available out of hours within reason to sign off proofs At Purbrooks we will inform you as far ahead as possible when proofs are likely to be ready The final proof is not strictly speaking for proof reading It is provided as a check that all elements have been included on the job and that the colours are properly represented Also limiting the number of people involved in seeing the final printer s proof will soeed up the sign off process Remember that the more people there are who see a proof the more likely there will be changes and consequently a missed production slot Deliveries Ensure that you let us know exactly where and when you require delivery If delivery is to an event make sure that you give full instructions and preferably a contact number If you only need a few copies on the deadline make this clear especially if a job requires a large amount of collation as it will usually be possible to make a few copies available in advance of the main job Communication Finally let us know t
3. With the right planning and communication it is possible to work within tight deadlines without compromising quality and incurring extra costs Booking Jobs In An early call to us will establish whether production capacity is available when you require it The earlier you make that first phone call the more likely you will be able to secure the capacity you require Early notice also allows paper to be ordered in advance Providing Files It is most important that the copy you send has been signed off internally Amendments are time consuming and can be costly as strictly speaking a reproof will be required We suggest that care is taken in setting up the files you propose sending Time taken to check that there are no missing images or graphics will reduce unnecessary delays Although we can run proofs and plates from High Resolution PDF files it is preferable that clients supply the native application file e g Quark Xpress or InDesign This enables us to amend files if there are copy changes or problems with the artwork This is less costly and time consuming than waiting for a new file from you with the inevitable delays that result from reproofing 12 INFORM Credit Crunch Update Materials amp Processes Care taken in selecting materials will also speed up turnaround times It is worth noting that ink dries through oxidation exposure to air as well as absorption into the paper The smoother the paper then
4. at very small sizes iS sharper and tints are smoother As you can see from the image below colour and definition is enhanced and the detail in the highlights and shadows is improved The increased colour gamut makes the image punchier and gives it a photographic quality due to the absence of the dots that are used in conventional screening FM Screenin Credit Crunch Update INFORM los Project Management Managing a Rebrand Involve your printer and save money Over the years we have been involved in many of our clients rebrand exercises Ultimately we have always managed to deliver to the quality and deadlines specified However we have learnt a few lessons along the way that we think are worth sharing We are always happy to offer advice attend meetings and liaise with the appointed creative agency It is important to get us involved early We can build a rapport with your design team and advise on specifications deadlines and sustainability as well as source materials and supply mock ups We can assist with project management and budgeting ensuring that you have an impartial external view as the project develops We can also advise on techniques that can make a project easier and therefore cheaper to produce Furthermore as a printer we live with your brand and one of Our overriding concerns is that print can be reproduced quickly consistently and of course cost effectively We ensure that p
5. of skills required to supply high quality creative services to blue chip clients In addition the Purbrooks in house repro department operates 24 hours for typesetting and provides a fast accurate service for artwork amendments The benefits There are many benefits to PDF annotations Clear mark ups Annotation marks are clear easy to read and understand Having clear concise amendments makes the artworking process faster and reduces the need for queries and placing jobs on hold while awaiting a response from the client A Clear Visual Aid Clients often email amendments in a large list Amendments can be submerged in large text descriptions and with no visual aid the amends are easy to miss or interpret differently PDF annotations avoid these problems and make instructions much easier to follow 14 INFORM Credit Crunch Update Introduction Making corrections to layout proofs is a time consuming exercise for both clients and designers We have introduced a system that enables clients to make annotations and comments to the PDF proofs we supply This can done through a version of Acrobat Reader with extra user rights the full version of Acrobat Professional or by visualdirection using Acrobat Professional Email Review Whichever program you use they have the same annotation tools and effects The latest version of Acrobat Reader is Acrobat Reader 8 for PC and Acrobat Reader 9 for Mac To download the latest
6. E o visualdirection Credit Crunch Update from Purbrooks and visualdirection Winter 2008 In this issue Find out how to maximise value from your print budget maintain quality and stay green IN THIS FM Screening Project Online Ordering Value for Sustainability Managing PDF Annotation Management Money Deadlines Review ISSUE 2 4 6 8 10 12 14 Fine art printing without a premium FM Screening improves detail on images and enables us to achieve a closer match to PMS By offering FM colours when they are produced Screening we can help out of Four Colour Process The enhance the look of extra detail and colour saturation your printed matter that comes from this technique help differentiate you does however require top quality images as the process highlights from the competition any blemishes or problems and save you money inherent in the original f PMS 376C Conventional Screening lis pe ye h ay Fh SiM Va q a y H P h E i r srs ee ie i O 02 INFORM Credit Crunch Update www purbrooks co uk www visualdirection co uk PMS 376C FM Screening The green block on this page demonstrates the FM Screening rendition of a special colour out of four colour process This is much more accurate than the conventional screening on the opposite page Therefore your marketing budget can go further as you may be able to avoid specifying spot colours if you are already using CMYK In addition text even
7. FREE version of Acrobat Reader please log onto www adobe co uk Easier Proof Reading Clients may believe that amendments made by telephone are the easiest and quickest way of communication However without a soft or hard copy to work from the amends that we produce cannot be proof read or checked properly This can lead to mistakes not being picked up PDF annotations give the proof reader an audit trail and helps us pick up any errors that might occur Fewer Keystroke Errors Clients can type replacement text or insert new copy into a sticky note We can then extract the exact text straight into the artwork Large paragraphs of text will automatically be correct This saves us from having to retype handwritten paragraphs and reduces the chance of errors The annotation comment tools available are Sticky Note Text Edits Stamp Highlight Drawing symbols and Attachment All these tools have their uses The main tool to mark up an efficient annotated PDF is Text Edits Text Edits involve Replacement Text Insert Text and Cross Out Text These three Text Edits selections cover most amendment marks To know how to use all the Comment Tools please refer to the PDF Annotation User Manual which we can supply ie EE st LT ia ela a hl la om mm SS eo mms sm g ee EF H T Poet Eten Tira PPP upite Jakimi Test liti blighhghi Seleried teat ji add Wore To Selecred Tear Yj ier Taw at Corin LiU U
8. LRILE OUR WEBSITES Week Awards 2008 For the second year in succession we are delighted to be short listed for the prestigious Print Week Awards in the SME Printer of the Year Category FREE PRINT REFERENCE GUIDE Order our Print Reference Guide online today A key skill for anyone involved in design or print is to understand how a seemingly small change to a specification can lead to a different result in the finished job Yet how do you avoid buzzwords and scientific jargon in explaining this art Print is about planning communication perception and managing expectations but we needed a practical way of demonstrating this The solution is The Purbrooks Quick Reference Guide to Print To order your FREE COPY call Martin Stern on 020 8944 3200 or email martin purbrooks co uk More information about our services can be found at our website which also contains a host of tips and tools to help you better understand the latest developments in the print industry Print www purbrooks co uk Purbrooks CONTACT Gresham Way Wimbledon Park London SW19 8ED US T 020 8944 3200 F 020 8944 3237 e martin purbrooks co uk w www purbrooks co uk Fire anal bull hes bec We FUIbor wel beyond ur sie and weigh Loe www visualdirection co uk visualdirection Gresham Way Wimbledon Park London SW19 8ED T 020 8944 3201 F 020 8944 3237 e clare visualdirection co uk w www visua
9. dividuals to order their cards but subject to authorisation by a line manager If you would like a demonstration of this system and more information on how it can save you time and therefore money as well as minimising the chances of error on ordering please email martin purbrooks co uk or call 020 8944 3200 Credit Crunch Update INFORM 07 Value for Money What else can we offer you to make your budget go further Often printers can get carried away with the latest print technology without working out whether it can truly benefit them or their clients As always Purbrooks concentrates on trying to put their clients needs as the highest priority Often our innovations have the double bonus of improving the end product and reducing the cost to the client as the folowing examples demonstrate Free Coating Coating is a water based varnish that is applied by a dedicated unit on our printing oresses Where its use iS appropriate we do not charge for this additional process Both of our front line presses benefit from coating units This is a technology that Purbrooks feels has tangible benefits to offer our clients Firstly the process allows us to coat jobs in different finishes either matt silk neutral gloss or hi gloss depending on a client s preference giving our clients more choice All these coating finishes can be applied in much thicker layers as they dry far more rapidly than conventional varnishes a
10. e were many issues regarding the quality and consistency of the finished material and its printability Furthermore relatively low production volumes meant that there was a price premium that many of our clients could not justify 10 INFORM Credit Crunch Update The good news is that with the growing popularity of these stocks and improvements in paper production methods almost all of the quality and price barriers have been removed For clients with identities that involve solid coverage we recommend mixed sources papers that are part recycled and partly from well managed forests which do not compromise print quality The key is to ensure that the material chosen is FSC Forestry Stewardship Council accredited This means that the paper is from certifiable sustainable sources and has a proven chain of custody To use the FSC logo on your printed materials the printer also has to be accredited and Purbrooks was an early adopter of this standard Also m Use white paper but only as white as is needed to avoid the extra bleaching processes in its manufacture Avoid tinted or brightly coloured stocks as these materials cannot be recycled easily Similarly coated paper is not as easily recycled as uncoated m Design for minimal ink coverage and minimise bleed off the page m Plan jobs carefully and notify us in advance so that we can make best use of our capacity and minimise the need for additional shifts
11. e accommodated m f using more than one colour try and design the card so that all variable data is limited to one of the colours This will enable us to preprint shells of common information and save you money in the long run m Carefully consider if you really want to print on the backs This adds cost and can make the turnaround time longer The initial batch of cards may be produced on time but how do you cope a few months on with a demand for cards for the following morning m Ensure that you have a fall back of printing cards on a digital press The colour may not be a perfect match but at least you can provide a card at minimal notice m When gathering information for business cards especially from senior people in your organisation always give them a base to approve so that if they ignore it or forget to come back to you they will at least get something We speak from the bitter experience of many Sundays spent urgently producing cards for the Managing Director Senior Partner whose cards were not ordered in the original instructions Cost saving tips m While good quality environmentally sound paper is a must do not be seduced into using excessively expensive paper Good design and high quality printing will do more for your image m Do you really need expensive envelopes Whilst a printed return address is a Royal Mail requirement do you really need to go to the expense of printing multiple corporate col
12. ease call Martin Stern on 020 8944 3200 or email martin purbrooks co uk In addition to cost savings we can achieve on press we can provide the following services that will save you time and money m Storage and fulfilment Our warehouse facilities enable us to offer a free storage and fulfilment service for all print clients m PC Friendly Repro When a client supplies PC files we do not convert the file to the Mac format This minimises the possibility of text reflow and other potential corruptions In addition any finished files that are returned to PC clients will be compatible with their system Digital File Management Purbrooks retain your digital files for at least three years Our massive server capacity enables us to instantly retrieve files rather than waiting for a tape back up So if your original documents are lost or corrupted we can quickly re supply them to you Plateholding We retain plates for any jobs that are likely to be reprinted Therefore our reprint prices do not need to include origination costs This saving makes Purbrooks extremely competitive for repeat work Cost effective artwork and design through our in house team visualdirection Training If you or members of your team would like more information about printing techniques we offer a Print Buying Seminar which is specifically aimed at those unfamiliar with the litho process This is available free of charge to our cli
13. ed but an insert text tool is also used These highlights are not necessary as It produces two sets of amendments on one comment list It is better to use only the annotation tool that explains the amendment This will reduce the amount of annotations within the comment list which the artworkers and proofreader use to tick off all the required amends The Replacement Tool Many of our clients are in the habit of using the cross out text tool and the insert text tool to replace text This type of action produces two comments for one amendment Best practice would be to use the Replacement Text Edit Tool This tool produces only one comment mark To use this tool 1 With the curser highlight the text to be replaced click on Text Edits On the initial selection of Text Edits a quick description window will appear After reading it select Do not show again and press OK 2 Then just type the text in the PDF will automatically cross out in blue and a sticky note with the users new text will appear 3 If making many amends to a paragraph highlight the text and copy it by Right mouse click and use the PC window menu or Ctrl C n om 4 Straight away paste the text Right mouse click and use the PC window menu or Ctrl V 5 The above action will cross out the highlighted text and a Replacement Text sticky note will appear containing the text the user copied and pasted
14. ents We also encourage in house designers to visit our premises and learn some of the tricks of the trade that will enable them to ensure that their files are always print ready Both our repro department and visualdirection our artworking team are always pleased to advise in the long run it makes our job easier and we are better able to give you a speedy and high quality service Credit Crunch Update INFORM 09 Substainability Environmentally Friendly Printing without a Premium We have always understood our legal and moral obligations to control our waste and Purbrooks is at the forefront of many of the current environmental initiatives within the print industry Over the last couple of years we have been developing an environmental programme evaluating and implementing a number of initiatives We believe these have the greatest impact on the sustainability of our finished product as well as our manufacturing processes These environmental benefits can be provided without any additional charges and with no compromise in quality In some cases the initiatives provide cost savings which we can pass on to our clients However we can only go so far on our own and are reliant on our clients specifying materials and finishes that are environmentally more sustainable What you can do Specify Environmentally Friendly Paper Recycled paper stocks have been available for many years Initially ther
15. er individual information e g names i titles amp qualifications The system can also incorporate necessary sub menus to allow the use of alternate logos and addresses What you see is what you get Business Card Template The user is presented with a visual representation of a finished card This can Approvals 7 be downloaded or printed for checking authorisation Once the card is approved Raises Approve template orders Approve stock orders it can be released to a job queue at Purbrooks with no further typesetting or APOY rate proofing required Approve orders for Phil Dorey Select orders by selecting the checkboxes on the right then choose an option from the bottom Full order details can be seen by clicking on the order number links The system can be decentralised Filter Orders i e anyone in your organisation can place an order or centralised with a single Order time Order no UserName Usergroup Template Document Qty Details on Items person or team responsible for keying in 09 09 2008 Name information We have clients operating both 11 07 08 am PBK 4018 Entertainment 230 Address Line 1 j oO models However a fully decentralised ae 08 10 2008 Name system in a large organisation is open to 14 34 36 pm PBK 4359 Sports 230 Address Line 1 Edit minor abuses an unauthorised change of title is a common issue The system can therefore be adapted so that it allows Business Card Approval in
16. even though we do not charge for laying on the extra capacity there is a social cost to the environment of the additional energy usage m Use a lighter weight of stock it saves resources may use a lot less energy to produce and can give you substantial savings on postage and distribution costs m Avoid processes such as lamination and spot UV which make the finished product difficult to recycle Consider also the cost of these additional process both in terms of energy and materials At Purbrooks we offer in line coating and spot machine varnishes as alternatives m Consider digital rather than litho for short runs and design appropriately for the limitations of this process m Avoid perfect binding for smaller documents as the glue used makes recycling the end product more difficult m Using fewer printing colours makes the job less complex and may save on energy costs m Spend more time checking copy too many client reprints are the result of errors in copy supplied something that is almost impossible for us to check What we are doing A raft of environmental initiatives has been adopted by Purbrooks In all cases the quality of our finished product is enhanced at no cost to the client and with a positive benefit to the environment www purbrooks co uk www visualdirection co uk We have devoted our resources to reducing emissions and improving efficiency as opposed to merely offsetting In add
17. he actual deadline Speed and quality sometimes may not be compatible and a false deadline may result in reduced time for quality control checks Checklist m Plan ahead talk to us as soon as possible m Make sure everyone is happy with the copy before you send the files m Choose your materials wisely m Find ways to speed up the signing off process m Confirm delivery instructions m Keep us informed of deadlines www purbrooks co uk www visualdirection co uk j i F L m The larger format allows us to plan twice ji of a brochure on a shi m Si that we are abl turnaround large paginatio E faster i bet a A m We can now quote r ore on mpetitively on eitl 16 a run or larger pagination Drojects SO that youi spend goes that much further ce f Credit Crunch Update INFORM 13 PDF Annotation Review PDF Annotation Review In our last Inform newsletter visualdirection published a tutorial on the use of PDF annotations We are very pleased that many of our clients have been willing to use this new process and that it has been so successful A quick review of the application may help clients to maximise use of it and reduce the amount of time needed to mark up amendments About visual visualdirection offers a specialised design and artworking service As the design arm of Purbrooks visualdirection holds to the same high standards of client care We cover the full range
18. ition to the FSC standard we are presently working towards the ISO 14001 environmental standard and hope to complete the process in the near future Pre press has seen some of the most significant changes in recent years Purbrooks has eliminated arguably the least green stage in print production by no longer producing film but by making plates by computer to plate CTP This limits the volume of the most hazardous substances fixers and developers and the highest quantities of consumables in the printing process In the press hall a Reverse Osmosis RO unit is used to treat water This together with advanced filtration systems and special press rollers allows us to run without alcohol on press Printing without alcohol on press is undoubtedly harder for the printer The alcohol hides a multitude of sins and makes it easier for the minder to control the printing press LPG Vehicles Alcohol free printing Recycling of consumables Its worth persevering with though because printing alcohol free ultimately enables the printer to produce more vibrant colour and better definition without the use of harmful VOCs It s a win win situation _ Pi J Also m No chemistry is disposed of via the drain as our main pre press consumables manufacturers all have waste partners who hold licenses to collect and dispose of waste allowing what by product is generated to be disposed of legitimately m We use
19. ks co uk Fax 020 7793 0609 Purbrooks Lti 26 Stannary Street Kennington London SEII 4AA Details on Compliment Slip shown below Enter your order details Currently in stock 4 000 Quantity Delivery Method Real time stock control Originator Cost Centre 06 INFORM Credit Crunch Update www purbrooks co uk www visualdirection co uk Business Cards Our online ordering system generates a tangible cost saving for our clients when they use it to manage their business card orders The system helps ease an Customise the text on the product using the fields below administrative headache and will free you up to do more productive work The system provides a What You See Title Account Executive Qg Phil Dorey Is What You Get template that enables RN Account Executive Division Production Production users to build their own business card The site can also be branded with your Main Office Phone 44 0 20 8944 3200 sip a e ae ee m 44 HK KKKK gt c Purprooks PRINT amp DESIGN Name Phil Dorey corporate identity p y Extension 3215 5 email phil purbrooks co uk web www purbrooks co uk Design and generic information is locked Mobile oa Op ee i down to prevent unauthorised changes P 9 a 44 0 020 8233 ip to brand guidelines and to minimise the potential for keystroke errors The template can be adapted to allow the client s staff to ent
20. ldirection co uk
21. nd so can give a higher sheen for gloss jobs or a smoother finish for matt silk work This will give an extra lift to your marketing collateral Secondly as these are finishes applied in line with the printing they are much more cost effective than UV varnishing or lamination So if these two processes were ones that you were considering spending your hard fought budget on we can save you money by replacing them with a coating of your choice An additional benefit is greater colour consistency as lamination can often affect the appearance of the printed colour Coated work can also be recycled after use making it a more environmentally friendly process 08 INFORM Credit Crunch Update Thirdly as we tend to coat all our high end brochure work every client benefits from the improved feel of the finished item giving our customers better value for money This is particularly apparent on covers and folders where the thicker coatings will make finger marking less likely and increase the durability of the finished product Lastly as the coatings dry so rapidly we are able to print work more quickly cutting down the standing time between passes which is required for the ink to dry This time saving is passed on to the customer by way of reduced prices Also the finishing of brochures i e folding cutting stitching can be started as soon as the sheets are off the press saving valuable time on urgent jobs Hopef
22. nderine Sektin Tesi H Cress Chin Text ter Oeleinn Hiri Ja iir Test ii An example of a marked up page www purbrooks co uk www visualdirection co uk Review The introduction of PDF annotations has been a great success making artwork amendments easier to produce We are able to copy and paste text quickly and have a visual representation which would be missing in an email amend At the proof reading stage fewer mistakes are being found meaning we are able to supply your amended PDF back to you in a shorter turnaround time There are however three areas that with training and experience could be improved upon Order of amends On some annotated PDFs we receive the amends are not consistent and jump around the page One amend may start on the left column the next one is in the right hand column and the following amend is then back in the left column This can be confusing to the artworker and the proof reader aS normally a user would scroll down one column and back up to the next It is much easier to receive amendments in the order of the copy as this minimises confusion and time searching for the amends with the users eye naturally following the order Highlighting Sometimes we notice that text is highlighted without any instruction to the amendment required We believe the client is just highlighting the text to make it more visible to the next amendment mark For example a word is highlight
23. ou will be too close to the project to see the blindingly obvious error Credit Crunch Update INFORM 05 Online Ordering Save time and money with on line ordering We have developed an on line ordering system which is now being used by a number of our clients The system is based on a solution that does not require the client to install any specialised software It is ideal for clients who prefer us to hold stock for call off and helps minimise the administrative burden of dealing with business cards The system can be adapted for each user s specific requirements and is very easy to use requiring only a briefest of training sessions Ordering and Stock Control The system has the following facilities m Passwords can be allocated to aid security m Real time Stock Ordering Control Cost allocation data can be provided m Minimum stock level alert so you are aware when an item of stock m Full order history is displayed needs reprinting Although the system is fully automated Visuals of all items are displayed to our staff are available to advise and ensure the correct item is ordered answer queries and we are still happy to take your order over the phone Stock Control USER ADMIN a CHANGE USER GROUP gad O RRE Purbrooks CATEGORIES PRINT amp DESIGN TEMPLATE ORDER HISTORY STOCK ORDER HISTORY WITH COMPLIMENTS Telephone 020 7735 9142 email info purbrooks co uk web www purbroo
24. ours Will a simple address line suffice Remember in many of your clients offices the Post Room will open letters The fancy envelope is discarded long before the recipient gets the contents m For any brochure work always build in time for the production of a pre bind This is a hand stitched copy of the various printed sections before they are machine finished If there is an error or a change required you will have the option to reprint only the section that needs changing The alternative of removing the stitches from a finished brochure rarely gives a satisfactory result and it can seriously detract from high end publications In extreme cases a single error could mean a complete reprint expensive and time consuming m Can you save money by printing shells for invitations business cards and even newsletters Preprinting colour material with a single colour overprint is a useful way of keeping costs and turnaround times down for individual projects without compromising the overall look of a finished item m For global firms we can also help with sourcing papers that are readily available across Europe America and even the Far East We recognise that our clients sometimes need to source print in foreign territories and we are happy to help and advise on the appointment of overseas printers Finally keep a member of your team away from the project until final checking As the time for launch draws nearer y
25. rint capacity is available in the days leading to full production and that back up is available should any item be overlooked Some Key Points m Ensure that you produce a print specification as this will help you to budget the project properly and if necessary form a handy basis for competitive tendering 04 INFORM Credit Crunch Update Remember over time your printing Dill will be the biggest cost of a rebrand Committing to more complex print will not cost any more to design and the decision to go that way will take no longer but the print bill will be bigger Also the timescales that you may be committing to for everyday items such as business cards will need to be lived with going forward Decide on paper stock and colours as soon as possible in the creative process This will helo contain costs and allow time for proper testing Always ask for blank dummies on the correct material of any new type of print job It will also ensure that you are happy with the weight and feel of the proposed stock Build in the time and budget to conduct a wet proof test to check how your colours reproduce out of CMYK on the chosen stock We can assist in designing a template that will not only test colours but will also show the readability of text We do our best to provide this service at a subsidised cost as we believe it is a vital process in the development of any new brand The finished proofs also give all your print s
26. ully we have demonstrated the practical benefits of coating to our clients Purbrooks will continue to investigate new methods of working and invest in new technology where we see an opportunity to provide some extra benefits for our customers This edition of Inform has been coated using satincoat www purbrooks co uk www visualdirection co uk Machine spot gloss varnish We have utilised new products from Heidelberg to come up with an alternative to the expensive process of spot UV varnishing The result is a spot gloss machine coating that is done inline with the main print run using our 6 colour Heidelberg with coater This process offers better registration is less harmful to the environment and is cheaper The registration of the gloss effect is actually better than that of conventional UV varnishing and the only extra costs are for the additional spot varnish plate and make ready This makes the process considerably cheaper than UV varnishing especially on longer runs Our technique is greener too as the spot UV varnishing process is harmful to the environment In addition the new process requires only a matt varnish whereas most spot UV varnishing is also combined with matt lamination to enhance the effect another environmentally damaging process So by using our new technique you can eliminate two harmful processes in one go If you would like to see samples of coating and spot machine gloss varnish pl
27. uppliers including those in foreign territories a target that is measurable If you have an in house colour printing facility they should be matching to the colours produced by the external litho test sheet and not the other way around It is very difficult to gauge whether a job will work in practical terms from designers visuals So whenever possible try and make up proper printed samples of items such as folders Ensure that the pockets are big enough that the material is strong enough and that the overall look and feel is what you are expecting Brand mangers should involve stationery buyers and vice versa Only through all departments sharing knowledge will you avoid the horror of key products not being rebranded Seek out long serving members of staff who may be the only people who realise that certain items of print collateral exist www purbrooks co uk www visualdirection co uk m Make sure your in house laser printers can cope with the material you have selected and with the amount of ink coverage proposed by your designers m Check that the colours you have selected photocopy adequately Many documents still have to be photocopied and very light colours may not reproduce well Business Cards m When designing business cards remember to set the most complicated card as a test if you use the longest name and the person with the most contact telephone numbers you can be sure that all scenarios can b
28. vegetable based inks whenever appropriate Weare always looking for new ways of saving energy As part of this ongoing review we recently fitted power factor correction equipment to our electricity substation This large expense will take some time to recover but it means we will be saving 15 20 in energy usage FSC accredited We are replacing our pressroom air conditioning units with the latest air cooling technology This will save up to 80 on the electricity used in X f FM screening cooling the factory Our newe t press a Five Colour B1 is one of the most energy efficient presses on the market and uses far fewer make ready sheets than other presses i All used aluminium plates and paper off cuts are recycled Our policy is to replace our vans with LPG powered models as they come to the end of their useful life Pj E Free Environmental Review If you would like us to review the sustainability of your print we are happy to help Please contact Martin Stern on 020 8944 3200 or email martin purbrooks co uk Vegetable inks id Credit Crunch Update INFORM 11 Managing Deadlines Meet that deadline without incurring rush charges Whilst we all strive for high quality award winning work sometimes the deadline becomes the overriding priority At Purbrooks we do not charge a premium for fast turnaround work However to achieve this we need your help
Download Pdf Manuals
Related Search