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Corporate PowerPoint Guidelines - ZF CI-Portal
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1. Consectetuer adipiscing Consectetuer adipiscing Elt Maecenas porttitor congue massa Elt Maecenas portitor congue massa Magna sed pulvinar ultricies purus Magna sed pulvinar ultricies purus lectus malesuada libero s lectus malesuada libero The text fields of the slide layouts are aligned strictly according to the grid It is possible to vary between picture boxes and text boxes The pictures are inserted in the layouts as placeholders Also the text fields contain dummy text that must be deleted before editing the slide Arial 22 pt black Arial 14 pt black 16 Chapter 11 Protection Classes of Confidentiality Presentation data Tide Slide Agenda Title Presentation Division Ressort ZF Group Business unit VCA Speaker Jennifer Maier Date 12 11 2013 Protection dass Public Information released by the public relation department ZF internal Disclosure of information to unauthorized persons does not harm the company ot only to a minor extent e Disclosure of information is determined by business needs e No other restrictions e Only public or internal information may be published on the Intranet ZF confidential Disclosure of information to unauthorized persons can harm the company e Marked as ZF confidential e Disclosure is limited to a named group of persons if there are business requirements e A non disclosure agreement or legal re
2. Corporate PowerPoint Guidelines ZF Friedrichshafen AG ZF Group Branding Advertising and Social Media VCA 12 08 2013 Introduction The information in these guidelines is designed to support you in the creation of your presentations These guidelines explain the standards for presentations and specify design provisions All standards have been implemented with Corporate Presenter a PowerPoint add on software In the software you will find CD compliant templates text formatting options colors visualizations etc which you can directly use in your presentation and adapt according to your needs Use Corporate Presenter it will facilitate the creation of your presentation and save much time Content Chapter 1 Summary of Stylistic Feitusaen ne 2 Cater SEE SITE mz 01 RT 6 Chapter o Fe SION OT 8 lacer E Rie I ee ee 9 Chapter 5 Agenda 7 Chapter Separation S Id sau 10 Baie oM Me 0 gt ERROR E ee eT ee ree are 11 CSD OR ENERGIE E 12 I egeo i a a an ee te 14 Chanter 9g Organizauonal EMI SERERE 15 Chapter 10 Other ST ee esse ee eder 16 Chapter 11 Protection Classes of Confidentiality een 17 Chapter 12 Ten Rules for Creating ZF Presentations ss 19 acie MINISTRIS ME ae aa AET 20 FORNE AO SO a Gb ouceneesencereseececeeaeevaec utes eosenearatereeeacess 21 Chapter 1 Summary of Stylistic Features Slide size 16 9 format Slide layouts Can be found in the Corporate Presenter under the Insert button gt
3. beige 30 blue 10 where possible The colors mauve orange and green should be used as sporadically as possible Mauve orange and green should mainly be used for the creation of charts The colors can be found under the Edit button of the Corporate Presenter They are also integrated in the color scheme of the standard PowerPoint Theme Colors E Text Color Position Layout E ET B Grey scale CIE EN i 1 FPA ITE LE Standard Colors Other EN EN 2 EH EU EE NHMENHMNN Recent Colors Transparent BEHNHNHENNH NHES Highlighted text Use font color Blue P2935 bold or bold font Text formatting Permitted are bold italics and underlined text shadows are not permitted Bullets and Numbering Adipiscing elit Maecenas porttitor congue massa Fusce posuere Porttitor congue massa Fusce posuere 1 Text level No bullets 2 lext level Bullets square 3 Text level Bullets dash A Text level Bullets dash 5 Text level Bullets dash Bullets and numbering can be added via the Edit button through selecting the different levels This cannot be done via the familiar PowerPoint button m Text Color Position Title Slide title Highlight Black White Animations Permitted are Appear and Fade Element effects Permitted are Frame and the use of a color gradient not permitted are shadows 3D and shading with a texture Clip Art WordArt Not permitted Arrow
4. FXVAICAY E CS YT f nal nac Vul U Ul dte MOVE UI IL WA u UC Il Io Chapter 7 Charts You will find various chart templates in Corporate Presenter Bar Chart T Pie Chart F 12 ZE Os s Umsatz 1 West Umsatz 2 Nord S d Umsatz 4 s Umsatz 5 1 Ost Umsatz 7 s Umsatz 8 Umsatz 9 n 11 on f Af LE Dex Sartre ola lw n Cr deni vITD Wc mI IS 1 Den SEPONO Te of proutttiten Contest sentent Color sequence For charts first use the brand colors in the following sequence If these colors do not suffice the additional colors can be used Statistical series Without frame Auxiliary line Only ever tor the main lines of the value axis Legend Always to the right of the chart Ax s label Arial 12 pt black Arial 12 pt black Arial 12 pt black square 13 Chapter 8 Tables Table i ee a ee rn Dste Department Title of presentstion Confidentis ZF Friedrichshafen AG 2013 Outer frame None Inner frame White width 3 pt Arial 12 pt black Arial 10 pt black 14 Chapter 9 Organizational Charts Assistant Name Division Group Division Group Division Group Name ame Title Title Title Name Name Title Title Title 123 456 7690 123 458 7880 123 458 7890 Name Name Title Title Title 123 456 7890 123 458 7590 123 456 7690 Name Name Tite Title Title 123 456 7690 123 256 7890 123 458 7890 Name N
5. Templates ZF Friedrichshafen AG Km miennes iin Titelfolie Titel und Inhalt Nur Titel H f EL 00640 000090 u EZ TRETEN u er Tr ul oe J X DAR s cw neseeeeeee 2 c 9 86 a pum Leer o Zwei Bl cke o Zwei Bl cke Drei Bl cke horizontal mm mdye man 26 RS 3 ae SasososesiResesseesAWeeeseses Drei Bl cke zwei Vier Bl cke Vier Bl cke drei Sechs Blocke nebeneinander nebeneinander nl g Bild vollfl chig Abschlussfolie Slide transitions Direct or Wipe from left Font Only Arial Minimum font size 10 pt within text boxes 8 pt within the footer 22 pt within the title Maximum font size 18 pt within text boxes 8 pt within the footer 30 pt within the title Font color Black 100 96 Colors Brand colors 30 Additional secondary colors lt 10 RGB RGB Used for en To background 21670 145 Charts 102 102 102 Background Charts Black 60 153 153 153 217 218 219 arrows 233 153 193 Charts Mauve 100 80 162 90 Charts zur 255 255 255 Text 132 190 139 background Charts 185 218 189 Charts Charts Beige 4096 238 223 200 255 196 76 Charts 255 221 153 Charts Additional primary colors 10 5 u um Blue P2935 To ensure a harmonized use of colors they should be applied in a ratio of black 30 white 30
6. a Fusce posuere posuere Porttitor congue massa Fusce posuere Three blocks two side by side pm I Lorem ipsum dolor sit amet Consectetuer adipiscing elit Maecenas porttitor congue massa Fusce posuere Magna sed pulvinar ultricies purus lectus malesuada libero Adipiscing elit Maecenas porttitor congue massa Fusce posuere Four blocks 5 Nunc viverra imperdiet enim Fusce est Vivamus a Purus lectus malesuada libero si in weimei letus lorePellentesque habitant morbi tristique senectus et netust Pellentesque hab ant morbi tristique senectus et netus s Pellentesque habitant morbi tristique senectus et s Et malesuada fames ac turpis egestas netus Pellentesque habtant morbi instique senectus et Et malesuada fames ac turpis egestas netus Four blocks three side by side Dolores sit amet in weimi exe quol Consecteluer adipiscing elit Fusce posuere Magna sed pulvinar ukncies purus lectus malesuada libero Consectetuer adipiscing elit Fusce posuere Consectetuer adipiscing Magna sad pulvinar ultricies purus lectus malesuada libero Elit Maecenas porttitor congue i massa Consectetuer adipiscing elit Fusce posuere Magna sed pulvinar uRricies purus s lectus malesuada libero Six blocks ZS Consectetuer adipiscing Est Maecenas porttitor congue massa Magna sed pulvinar ultricies purus lectus malesuada Ibero
7. ame Title Title Title 123 456 7690 123 456 7890 123 456 7690 Name Name Tite Title Title 123 456 7690 123 458 7090 123 458 7890 Date Department Tite of presentation Confidential t2 ZF Friedrichshafen AG 2013 Boxes No frame Lines Color black 40 RGB 153 153 153 Arial 16 pt black bold Arial 14 pt black bold 3 and if applicable further Arial 14 pt black bold levels 15 Chapter 10 Other Slide Layouts Two blocks horizontal amp Lorem ipsum dolor sit amet consectetuer adipiscing eli Maecenas porttitor congue massa Fusce posuere magna sed pulvinar ultricies purus lectus malesuada ibero sit amet commodo magna eros quis uma Nunc viverra imperdiet enim Fusce est Vivamus a telus Maecenas porttitor congue massa Fusce posuere magna sed pulvinar ultricies purus lectus malesuada Ibero sit amet commodo magna eros quis uma Nunc viverra imperdiet enim Fusce est Vivamus a tellus Three blocks Lorem ipsum dolor sit amet in weimi exe quol Consectetuer adipiscing elit Maecenas porttitor congue massa Fusce posuere Quol exeperium Lorem ipsum dolor sit amet Consectetuer adipiscing elit Maecenas portitor congue massa Fusce posuere 5 Magna sed pulvinar ultricies Sedpulvinar ultricies purus purus lectus malesuada libero lectus malesuada libero Adipiscing elt Maecenas Adipiscing elt Maecenas porttitor congue massa Fusce porttitor congue mass
8. nda is used each chapter starts with a chapter separation The current chapter is highlighted in white Chapter separation slide alternatively If the chapters have to be explained with text this chapter separation slide can be used Thank you for your attention Final slide It is compulsory to use the final slide Every presentation in the company has an end Chapter 4 Title Slide 5 m MOTION AND MODMITY ZB MOTION AND MOBILITY 7 Title of Presentation Title of Presentation Every presentation starts with a title slide Several title slides are available for every division and partly for the different business units Arial 30 pt black Info block speaker Arial 12 pt black Corporate PowerPoint Guidelines Chapter 5 Agenda Chapter Separation Slides The agenda can be used optionally and helps you to structure your presentation Arial 22 pt black Text fields Arial 14 pt black Alternatively the following chapter separation slide can be used Element Title Arial 30 pt black Text field Arial 12 pt black 10 Chapter 6 Text Slides Title 1 Layer Arial 14pt black 2 Layer Arial 14pt black bullets 3 Layer Arial 14pt black bullets 4 Layer Arial 14pt black bullets 5 Layer Arial 14pt black bullets 11 f Ln un mm ode ry n A F ry p EN L Lai Al i A 7 Pa f Y Y m aL ATO L2
9. nimations Use as few elements as possible to create a clearly structured slide Avoid the use of very long sentences Better distribute complex and comprehensive content on several slides and use short messages for emphasis 20 Further Information Corporate Presenter User Manual Quickguide Interactive support for working with Corporate Presenter First steps with Corporate Presenter Corporate Guidelines for PowerPoint 21
10. oter 3 Exclusively use Arial as font If possible do not use a font size below 12 pt on content pages 4 Do not change the position of the title i e it starts on the same vertical axis as the presentation title and the footer 5 The content field is predefined and may only be changed in exceptional cases 6 Use the preset ZF colors cf fillers Make sure that the combination is legible Example Do not use black writing on a blue background 7 Only modestly use effects like animations and overlays 8 Reduce slide contents to the essential less is more 9 Illustrate graphics tables and charts in ZF design 10 Use the slide layouts offered 19 Chapter 13 DOs and DON Is DOs Short and crisp Less is more Reduce slide contents to the essential Use the notes function You always see your notes during the presentation and do not have to include unnecessary content on the corresponding slide Use bullets and numbering instead of writing reams Does the title match the slide content Use the design check and the spell check prior to each presentation Less is more Use short messages instead of long sentences Better distribute complex and comprehensive content on several slides Use consistent terms and a standardized graphic style within your presentation DON Ts Avoid cluttered slides with too much text or graphics If possible keep graphics simple and 2 dimensional Avoid unnecessary effects and a
11. quirements are needed before passing on information to third parties e Electronic transmission must be encrypted if technically available and physical transport must take place in a sealed and personally addressed envelope e Confidential information e g on paper needs to be stored in a secured area and must be indecipherably destroyed e g with paper shredder ZF strictly confidential Disclosure of information to unauthorized persons can severly harm the company e Marked as ZF strictly confidential 17 Disclosure is limited to the named persons on the distribution list Only the owner may disclose this information A non disclosure agreement or legal requirements are needed before passing on information to third parties Strictly confidential information must be saved on encrypted storage media On paper it needs to be stored in a document safe and after use it has to be indecipherably destroyed It is obligatory that electronic transmission is encrypted and physical transport is performed by a certified courier service 18 Chapter 12 Ten Rules for Creating ZF Presentations To ensure an optimum and standardized presentation at Group wide events presentations and conferences we kindly ask you to consider the following when preparing your PowerPoint presentation 1 All presentations start with a title slide and end with a final slide 2 Do not change or conceal any fixed design elements ZF trademark title fo
12. s Standard arrows are available in Corporate Presenter under the Insert button Elements Use of video Permitted Use of audio Permitted Chapter 2 Basic Slide Layout Title Content Department Title of presentation Confidentia Except for title and final slides all other slides follow the basic layout shown above Title Maximum 2 lines Logo Please leave some free space around the ZF trademark No items must be positioned in this area Please always observe the area shown above Slide content The actual area for your representations and content No items must be positioned outside this area Grid The grid helps you to position and or align items in the content area The grid works like a magnet You can display and hide the grid via the Edit button Grid Text Color Position ale aa ARS DD Footer Contains the page number and date on the left hand side the department code title of presentation and protection class in the center and the copyright notice on the right hand side Corporate PowerPoint Guidelines ZE Chapter 3 Presentation Structure Every presentation has an identical structure which only differs in scope Title slide Title of Presentation Speaker da a It is compulsory to use the title slide Every presentation in the company has a beginning Agenda slide optional Recommendation Helpful for structuring a presentation gt 10 slides Chapter separation slide If an age
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