IPA TouchPoints Hub User Manual
Contents
1. Copyright 2012 By Telmar Group Inc All rights reserved TouchPoints Hub User Manual Page 3 INTRODUCTION IPA Touchpoints is a major new research study which seeks to improve the industry media research tools available to communication planners buyers and sellers IPA Touchpoints survey The chosen methodology consists of respondents completing two key tasks The first is the completion of an extensive self completion questionnaire and the second is the completion of a 7 day PDA based media activity diary which is completed ona half hourly basis The self completion questionnaire covers detailed questions on the following e television e press national newspapers regional newspapers and magazines e radio e outdoor roadside transport and ambient e cinema e on line e SMS e event sponsorship e direct The questionnaire also collects extensive classification shopping and lifestyle attitude data Who is doing what where when and with whom Each Touchpoint respondent will register the time that they spend watching television listening to the radio reading newspapers and magazines using the Internet and travelling by half hour across a week through PDA based half hour diaries The PDA diary collects data on the following e location e who they are with e main activity they are undertaking e what media they are using e mood The universe of the survey is all adults aged 15 living in Great Britain T2. Activity Socialising Friday 21 30 22 00 and Who With Friends Activity Socialising Friday 22 00 22 30 and Who With Friends Activity Socialising Friday 22 30 23 00 and Who With Friends Activity Socialising Friday 23 00 23 30 and Who With Friends Activity Socialising Friday 23 30 00 00 and Who With Friends Own Publications Information For Users Demographics Grouped Geodemographics Mosaic UK Geodemographics Acorn For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved the FUTURE of Media Planning TouchPoints Hub User Manual Page 11 Step 9 Change the titling to something appropriate e g Socialising AND with Friends Friday 1900 2400 Finally Crosstab the analysis EF File Edit Codes Options Multifssing Tables Tools Help TAT Surveys Coding ZrossTab Rank Switch Default Data Items Stability Decimal places Filter Socialising AMD with Friends Friday ea e a 1900 2400 Audience oo esos Co Tin OW nex Audience od Aesos Co Seow index Audience 000 esos Ca Sow index Aude nce O00 esos Ca pat ese index Audience Oia esos Co Sow inagex Aucrence O00 esos SiC of pat ee Pex Audience O00 esos SiC of Sow ingex 15 24 year olds are 80 more likely than the average adult to be socialising with friends on a Friday night For further assistance call t
3. All rights reserved tne PUTURE 01 Media Planning TouchPoints Hub User Manual Page 16 Wildcards Example 1 Watching TV And at Home And with partner spouse Or with children on Mon Fri average weekday 2 ARID 1 9R This coding contains s and Mon Fri coding in the column In the rows there is average Step 1 Put All Adults 15 in the Base Step 2 Watching TV at Home e Go to columns and Filter on diary e Select Diary Timeslots by Location Activity Who with Wildcard and double click on Location Activity Who With etc to open the category Double click on Media Summaries e Select Watching Using the TV Click on And then double click on Location and double click on Home Surveys Coding CrossTab Rank Switch Autocomplete Print Excel B PDF Coding Survey TPTO8 IPA Touchpoints SuperHub 2008 inc TGI 4 gt gt lt lt lt gt Number MeanZ SOLUS WVDIY VIND VAUD RAN More xi Diary Location 1 Table Base Diary Activity Diary Mode Of Transport Diary Reason For Travel Diary Who With Diary Media Summaries Diary Media Communicating Diary Media Radio Stations Listened To Diary Media T Channels Watched Diary Media Type Of Digital Channel Watching Diary Media Type Of Publication Read Diary Media Daily Newspapers Read Diary Media Sunday Newspapers Read Diary Media Weekly Magazines Read Diary Media Monthly Magazines Read Diary Media Activity On Int
4. JE o eE Sn ne ee e Audience 000 Age 15 24 and Watching Using The TY Audience 000 Age 35 44 and Watching Using The TY Audience 000 Age 55 64 and Watching Using The TY Audience 000 Age 25 34 and Watching Using The TY Audience 000 Age 45 54 and Watching Using The TY Audience 000 Age 65 and Watching Using The TY Touchpoints 2008 Integrated Planning Database telmar the FUTURE of Media Planning For further assistance call the Helpdesk on 020 7467 2575 Copyright 2012 By Telmar Group Inc All rights reserved TouchPoints Hub User Manual Page 22 DEFINITIONS OF THE TIMESLOTS e Any Time Reach i e the number of people who may have done an activity or media consumption at any time etc e Gross hour claims For Share i e the percentage of time doing an activity e Mean Hours Average hours e Timeslots Mon Fri Average On an average weekday For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved tne PUTURE 01 Media Planning
5. 15 00 1 Table Base 2 Columns 10 Rows Activity Socialising Friday 15 00 15 30 Activity Socialising Friday 15 30 16 00 Activity Socialising Friday 16 00 16 30 Auto Activity Socialising Friday 16 30 17 00 Activity Socialising Friday 17 00 17 30 Activity Socialising Friday 17 30 18 00 Any Timeslots Saturday Activity Socialising Friday 18 00 18 30 H Timeslots Sunday Activity Socialising Friday 18 30 19 00 H Other ivity Socialising Fri 4 Nothing In Particular ivity Socialising Fri ity Socialising Fri ity Socialising Fri 230 21 9 ity Socialising Fri 00 21 10 ity Socialising Fri ity Socialising Fri ity Socialising Fri ity Socialising Fri 00 23 13 ity Socialising Friday 23 30 00 00 14 4 Timeslots Saturday m GG OPN a oy Sj wj N re Step 3 Click AND in the middle grey column to add AND to the end of all the codes in the grids 1 Table Base 2 Columns 10 Rows For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved pera Media Planning TouchPoints Hub User Manual Page 9 Step 4 Reset and find the Diary Who With section Double click to expand the category and find Friends and expand the category As before double click on Times ots Friday to open the full list highlight the half hours from 19 00 to 00 00 and then use the green arrow to add them
6. Filename wh 4 M Cancel Save only highlighted items save To User Path O Alternative Path Custom Path Warning Saving Own Codes to a custom location could results in those codes not being found when loading a survey For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved the FUTURE of Media Planning TouchPoints Hub User Manual Page 14 The codes have now been saved the own codes directory and can be selected from the electronic code book Step 6 Clear the grid in the rows by right clicking on the grid and selecting Clear Grid Insert Men and Women into the Rows from the Demographics Grouped category TNT Surveys Coding CrossTab Rank Switch Autocomplete Coding Survey IPA TouchPoints Hub Survey 2005 TPTOS gt gt lt lt lt gt VDIV MeanZ Num DNum Number RAN yore Own Codes Own Publications Information For Users Demographics Grouped Sex Age Social Grade All Adults 15 Male Female Main Shopper Secondary Shopper Step 7 0 Columns 1 Table Base 2 Rows A The final step is to create the target group from the Own Codes Reset the code book and double click the Own Codes category Choose your Own Code Page down to find Sunday 10am 12 30pm Highlight the codes and click on Any This will give you anyone that was talking on their mobile and watch
7. Local Dir Direct Advertising Day Level Diary Timeslots by Location Activity Who With etc Wildcard H Time Codes Location Activity Who With etc Location Activity Mode Of Transport Used Reason For Travel Who With Media Summaries Communicating Inc Talking Listening To The Radio Watching Using The TV Reading Using The Internet No Media Media Communicating Media Radio Stations Listened To Media TY Channels Watched Media Type Of Digital Channel Watching Step 3 e Click on And then select Watching Using The TV Put brackets around the coding For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved ME FUTURE 07 Media Planning TouchPoints Hub User Manual Page 19 Step 4 Applying the time codes Any Time Reach Mon Sun e Select Rows Double click on Time Codes to open the category then double click on Any Time Reach and highlight from Monday to Sunday and click on the green arrow to put them across separately Prototypes Mulisasia Surveys Coding CrossTab Print PXJexcel PoF Email Diary Mood And State Of Mind 4 Columns Diary Cinema Local Dir Direct Advertising Day Level Diary Timeslots by Location Activity Who With etc Wildcard Time Codes Summary Any Time Reach Any Time Any Day Weekly Reach Any Time Mon Fri Mon Fri Reach Any Time Sat Sun Sat Sun Reach Any Time Monda
8. Other People You Dont Know ith Friends Friday 20 00 20 30 Friday 20 30 21 00 i s Friday 21 00 21 30 iends Friday 21 30 22 00 Friday 22 00 22 30 th Friends Friday 22 30 23 00 Friday 23 00 23 30 Who With Friends Friday 23 30 00 00 Timeslots Saturday Timeslots Sunday Other People You Know Other People You Don t Know Diary Media Summaries Diary Media Communicating Step 5 Click the brackets symbol to surround each of the codes with brackets Now save the codes in the rows as Own Codes Go to the Codes drop down menu and select Save Own Codes In the new window type a description for the own codes e g Socialising and with friends Friday night Click Save then OK and OK Save Own Codes Sele Code Description lalising and with friends Friday night INT Own Codes Save Location Seles Columns Save own codes as publications Elene socialising and with frends Friday night V Rows Save only highlighted iterns M Save W Cancel Save To User Path Alternative Path Custom Path Warning Saving Own Codes to a custom location could results in those codes not being found when loading a survey Cancel For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved MEFUTURE 07 Media Planning TouchPoints Hub User Manual Page 10 Step 6 The codes have now been saved the Own Codes di
9. TouchPoints Hub User Manual Page 1 IPA TouchPoints Hub User Manual 2012 Crosstab Only For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved tne PUTURE 01 Media Planning TouchPoints Hub User Manual Page 2 UPN TM CG INE eniran EEE EES EERE REEE EENE ERES 3 Which day of the week do you go shopping those with children vs those without non WOCO e E E E E E A E E E E A E E 6 Socialising with Friends on a Friday night non wildcard s00annneonannnnonennnnnosnnnnnesnnnnnnsennnnne 8 Talking on a mobile phone and watching TV Gender Profile non wildcard cccc 12 introduction to Wildcard COIN cccccccccceceseeeeeeeceeeeeeeaaeeeseceeeeeeeaeaseeceeeeessuaasaeeeeeeeessaaaasees 15 Wildcards Example 1 Watching TV And at Home And with partner spouse Or with children on Mon Fri average weekday cccccceeeeeeeecaeeeeceeeceeeeeceeeseeeeceeesseaseeeesseaaeeeeeessauceeesaaaeeeeeessaaeeeees 16 Wildcards Example 2 Watching TV and not listening to the Radio or using the Internet or Reading on MON FH ANY iessen E a 18 Wildcards Example 3 Age 15 24 and Watching TV on Mon Fri Average c csccceeeeee 20 DEFINITIONS OF THE TIMESLOTS ccccccccsseeceesccsseeeeeccceseecessccsseeeeesccseeeeessccseeeeesscoees 22 For further assistance call the Helpdesk on 020 7467 2575 telmar the FUTURE of Media Planning
10. anual Page 8 Socialising with Friends on a Friday night non wildcard Step 1 Put All Adults 15 in the Base File Edit Codes Options MuliSasing Tables Tools Help TNT Surveys Coding CrossTab Rank Switch Autocomplete Coding Survey IPA TouchPoints Hub Survey 2005 TPTOS Own Codes f 0 Columns Own Publications Information For Users Demographics Grouped Sex Age Social Grade All Adults 15 Male h Step 2 Leave the Columns blank and go to the Rows Reset the codebook and Filter on Diary Open the Diary Activity section and open the Socialising category Double click on Timeslots Friday to open the full list highlight the half hours from 29 00 to 00 00 and then use the green arrow to put them in the grid Diary Location Diary Activity Asleep Working Studying Housework Jobs Around The House Childcare Washing Dressing Eating Drinking Sport Exercise Hobbies Pastimes Shopping Relaxing H Summary H Any Time Reach Gross 1 2 Hour Claims For Share Mean Hours Per Day Meanz Hours Per Day Mean For Non Zero Respondents Timeslots Any Day Timeslots Mon Fri Any Timeslots Sat Sun Any Timeslots Average Day Timeslots Mon Fri Average Timeslots Sat Sun Average Timeslots Monday Timeslots Tuesday Timeslots Wednesday Timeslots Thursday Timeslots Friday ON So ee Gc Gc e 0 0 000A0AAAE Activity Socialising Friday 14 30
11. edia Summaries OR Communicating Inc Talking Listening To The Radio AND Watching Using The TY NOT i Readin z Using Te Internet SUM No Media E Go For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved Sne FUTURE oF Media Planning TouchPoints Hub User Manual Page 21 Step 4 Applying the time codes Mon Fri Average timeslots e Select Rows Double click on Time Codes to open the category then highlight Timeslots Mon Fri Average and click on the green arrow to put them across separately Coding Timeslots Timeslots Mon Fri Average Average Day Mon Fri Av Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average Mon Fri Average erage 00 00 00 30 00 30 01 00 01 00 01 30 01 30 02 00 02 00 02 30 02 30 03 00 03 00 03 30 03 30 04 00 04 00 04 30 04 30 05 00 05 00 05 30 05 30 06 00 06 00 06 30 06 30 07 00 07 00 07 30 07 30 08 00 08 00 08 30 Step 5 The results e Crosstab the report as you can see that 503 000 people aged 15 24 watch or use the TV between 00 00 00 30 on Mon Fri average weekday compared to 367 000 peo
12. ernet Diary Mood And State Of Mind Diary Cinema Local Dir Direct Advertising Day Level Diary Timeslots by Location Activity Who With etc Wildcard Time Codes E Location Activity Who With etc E Location Work School College Travelling 20 Somewhere Else Indoors Step 3 With Partner Spouse or Children e Select And double click on Who With highlight With partner spouse and with children by using the ctrl key on the keyboard then select Any gt gt lt lt lt gt Number MeanZ SOLUS YVDIV VIND VAUD RAN more x Diary Location 1 Table Base Diary Activity Diary Mode Of Transport Diary Reason For Travel Diary Who With Diary Media Summaries Diary Media Communicating Diary Media Radio Stations Listened To Diary Media T Channels Watched Diary Media Type Of Digital Channel Watching Diary Media Type Of Publication Read Diary Media Daily Newspapers Read Diary Media Sunday Newspapers Read Diary Media Weekly Magazines Read Diary Media Monthly Magazines Read Diary Media Activity On Internet Diary Mood And State Of Mind Diary Cinema Local Dir Direct Advertising Day Level Diary Timeslots by Location Activity Who With etc Wildcard Time Codes Location Activity Who With etc E Location Home Work School College Travelling Somewhere Else Indoors Somewhere Else Outdoors E Activity Mode Of Transport Used Reaso
13. hare H Mean Hours Per Day H Meanz Hours Per Day Mean For Non Zero Respondents Timeslots Any Day Timeslots Mon Fri Any Timeslots Sat Sun Any Timeslots Average Day Se Tirneslots Mon Fri Average Mon Fri Average 00 00 00 30 Mon Fri Average 00 30 01 00 Mon yeragel 01 00 01 30 Step 5 The results e Now click on crosstab to produce your report This will tell you that 32 7 of adults are watching TV at home with their partner spouse or children on a Mon Fri average weekday Surveys Coding CrossTab Rank Switch Autocomplete Default Data Items Stability Decimal places Filter Highlight Colour Total Watching T At Home With irtner Spouse or With Children Audience O00 Mesos earl AROW index Mon Fri Average Audience O00 16 30 19 00 Mesos eo ROM index Mon Fri Average Audience O00 19 00 19 30 Resps seco POR MW index Mon Fri Average Audience O00 19 30 20 00 Resps Cal POR MW index Mon Fri Average Audience O00 20 00 20 30 Mesos Cal ROW index Mon Fri Average Audience O00 20 30 21 00 Mesos Col AOW index Mon Fri Average Audience O00 21 00 21 30 Mesos eo ROW index For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved PSE TURE g Media Planning TouchPoints Hub User Manual Page 18 Wildcards Example 2 Watching TV and not listening to the Radio
14. he Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved SE FUTURE oF Media Planning TouchPoints Hub User Manual Page 12 Talking on a mobile phone and watching TV Gender Profile non wildcard Step 1 Place All Adults 15 in the Base File Edit Codes Options MultiBasii bles Tools Help TNT Surveys Coding CrossTab Rank Switch Autocomplete Coding Survey IPA TouchPoints Hub Survey 2005 TPTOS gt gt lt lt MeanZ Number RAN SOLUS VIND VAUD More Own Codes 0 Columns Own Publications Information For Users Demographics Grouped Sex Age Social Grade All Adults 15 3 Male h Step 2 Leave the Columns blank and go to the Rows Reset the codebook and Filter on Diary Open the Diary Media Communicating section and open the Talking on a Mobile Phone category Highlight Timeslots Monday through to Timeslots Sunday and then use the green arrow to put them in the grid individually Diary Location 0 Columns Diary Activity 7 Diary Mode Of Transport Used Diary Who With Diary Media Summaries Diary Media Communicating H Talking Chatting Face To Face H E mailing HH SMS Texting Picture Messaging B Talking On A Mobile Phone H Summary Any Time Reach H Gross 1 2 Hour Claims For Share Mean Hours Per Day Meanz Hours Per Day Mean For Non Zero Respondents Timeslots Any Day Timeslots Mon Fri Any H Timeslots Sat Su
15. he sample size is 5010 Telmar has extensive experience with other diary based surveys in order for Touchpoints to be used easily and effectively Telmar has created new coding called wildcard coding Wildcard coding will enable users to create 1 crosstab where before 10 analyses would have to be created For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved 10e FUTURE OF Media Planning TouchPoints Hub User Manual Page 4 Wildcard coding uses a in the card column punch coding to substitute The rule to remember is that Time does not exist on its own For example an ordinary crosstab code would look like the example below 3 001 2 CARD COLL Aah PUEH The wildcard version of the code would look like this ggr 2 a CARD COLU Ah PUNCH If this was the coding for a Wildcard Media Activities etc inserted in the columns section then the Wildcard Times ot would be entered in the rows section and would look like this e CARD COLL AWN PLUMCH As you can see the figures from one code replaces the wildcards from the other code This is the basic principle behind TouchPoints Wildcard coding with TNT ou 7 OK 3 oo 3 oorl 2 001 2 Rules of Wildcards e You can create complicated coding in wild cards e g Watching TV AND NOT listening to the Radio OR using the Internet or Reading e You must have reciprocal i
16. in the column In the rows there is average Mon Fri coding Step 1 e Put All Adults 15 in the Base Step 2 Non wildcard coding e Go to columns and click on Demographics Grouped e Select Sex Age Social Grade and highlight all of the age breaks starting with Age 15 24 and ending with Age 65 Select the green arrow to take across the codes separately and then click AND 4 gt gt lt lt lt gt YDIY MeanZ Num DNum Number RAN More Own Codes 1 Table Base 6 Columns Own Publications Information For Users Demographics Grouped Sex Age Social Grade All Adults 15 Male Female Main Shopper Not Main Shopper Social Grade 4 Social Grade B Social Grade C1 Social Grade C2 i Mamial Suede MA Step 3 Combining non wildcard coding with wildcard coding e Reset the code book and filter on diary Select Diary Timeslots by Location Activity Who with Wildcard and double click on Location Activity Who with etc to open the category Double click on Media Summaries then highlight Watching Using the TV Then select the green arrow to add the code to the age breaks Diary Cinema Local Dir Direct Advertising Day Level Diary Timeslots by Location Activity Who With etc Wildcard H Time Codes A CF 6 Columns Location Activity Who With etc Auta 3 ai Lo cation di 2 Eb Activity H Mode Of Transport Used AMY H Reason For Travel i who With M
17. ing using the TV at the same time between 10 and 12 30 on a Sunday Reach Step 8 ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia Communicating Talking On A Mobile Phone ia e icating alking Qn A Mobile Phone Sunday 08 30 a Sunday 09 00 Sunday 09 30 Sunday 10 00 Sunday 10 30 Sunday 11 00 Sunday 11 30 Sunday 12 00 Sunday 12 30 Sunday 13 00 Sunday 13 30 Sunday 14 00 Sunday 14 30 da Qo 1 Table Base Title Code ee eee ee Change the titling to something appropriate e g Talking on a mobile and watching TV Sunday 10am 12 30 pm Finally Crosstab the analysis Total Talking ona mobile and watching TV Sunday 10am Audience 000 Resps Cal FoR OW Index 46 667 5 010 100 0 100 0 100 0 Audience 000 Resos Cal FoR OW Index Audience 000 Resps Col Fo ROW Index Female For further assistance call the Helpdesk on 020 7467 2575 C
18. n Any Timeslots Average Day Timeslots Mon Fri Average Timeslots Sat Sun Average so oO oF nj e wj N Wednesday F H Talking On A Normal Phone Landline H Talking In Internet Chat Room instant Messaging Message Board Writing To Somebody ia Radio Stations Listened To ia T Channels Watched Type Of T Programme Watched ia Type Of Publication Read ia Daily Newspapers Read ia Sunday Newspapers Read Weekly Magazines Read Monthly Magazines Read ia Activity On Internet a E Reset Categories Cluse short titles Add to Tables Columns Rows Step 3 Click the AND button to insert the AND code next to each half hour 1 Table Base 2 Columns 336 Rows For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved MEFUTURE 07 Media Planning TouchPoints Hub User Manual Page 13 Step 4 Reset and find the Diary Media Summaries section Double click to open Watching Using the TV Highlight Monday through to Sunday and click on the green arrow to insert the half hour times onto the codes NB Make sure you still have the same number of Rows as after Step 2 e g if looking at Monday Sunday you should have 336 Rows Diary Location 1 Table Base 0 Columns Diary Activity Diary Mode Of Transport Used Diary Who With Diary Media Summaries Communicating inc Talking H Listening To The Radio B Watchi
19. n For Travel E Who With With Parent With Childre with Children With Brothers Sisters For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved ME FUTURE 07 Media Planning TouchPoints Hub User Manual Page 17 Step 4 Applying the time codes Mon Fri Average timeslots e For the rows click on the Time Codes section within wildcards to open the category e Double click on Timeslots Mon Fri Average Select the green arrow to take across the codes separately lt lt gt Number MeanZ SOLUS VDIV VIND VAUD RAN Jiore gt Diary Location A amp 1 Table Base 1 Column 48 Rows real aes ae a a Diary Mode Of Transport Diary Reason For Travel Diary Who With i Diary Media Summaries f Diary Media Communicating 4ll Diary Media Radio Stations Listened To OR Diary Media T Channels Watched Diary Media Type Of Digital Channel Watching AND Diary Media Type Of Publication Read NOT Diary Media Daily Newspapers Read Diary Media Sunday Newspapers Read SUM Ea Ta ofj wj Sjaj ejoj mye Diary Media Weekly Magazines Read Diary Media Monthly Magazines Read Diary Media Activity On Internet Diary Mood And State Of Mind Diary Cinema Local Dir Direct Advertising Day Level Diary Timeslots by Location Activity Who With etc Wildcard Time Codes Summary H Any Time Reach Gross 1 2 Hour Claims For S
20. n two dimensions e g in Columns and in Rows e You can have wildcards in Tables Columns or Rows BUT only in 2 dimensions e You can combine wildcard coding with non wildcard coding e g Age 15 24 AND Watching TV Not applicable to Mean Meanz codes How does a diary work Think about how the respondents will have answered the questions The following is a scenario of what could have happened on a Saturday night For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved ne FUTURE OF Media Planning TouchPoints Hub User Manual Page 5 Our respondent was at home all evening but there was a lot of coming and going by other family members For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved araeir TouchPoints Hub User Manual Page 6 Which day of the week do you go shopping those with children vs those without non wildcard Step 1 In the Table place All Adults 15 found under Demographics Grouped then Sex Age Social Grade File Edit Codes Options Tables Help Surveys Coding CrossTab Rank Switch Coding Survey Touchpoints 2005 TPTOS 4 gt gt s lt lt lt gt VDIY MeanZ Num DNum Number RAN More Own Codes 0 Columns Own Publications J Information For Users Touchpoints 2005 Demographics Grouped Sex Age Male Step 2 Go to Columns
21. ng Any Time Saturday Reach ke Activity Shopping Any Time Sunday Reach E Gross 1 2 Hour Claims For Share Mean Hn Br 1 Table Base 2 Columns 7 Rows 0AA For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved Pees Media Planning TouchPoints Hub User Manual Page 7 Step 4 Now click on Crosstab to produce Yes No Presence Of Presence Of Children In Children In HH Audience ggg Mesos sco AROW index Activity Shopping 4ucience 000 Any Time Monday Mesos Reach Seo Seow index Activity Shopping 4udience 000 Any Time Tuesday esos Reach Seo Soo index Activity Shopping Audience O00 Any Time Wednesday Mesos Reach Seo SoU index Activity Shopping Audience O00 Any Time Thursday Mesos Reach Secor AROW index Activity Shopping Audience 000 Any Time Friday Mess Reach Seco AROW index Activity Shopping Audience O00 Any Time Saturday esos Reach Seco Poo MW index Activity Shopping Audience O00 Any Time Sunday esos Reach Seo TORO M index 37 3 of Adults 15 with Children in household go shopping on Sunday compared to only 30 5 of Adults 15 without children For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved the FUTURE of Media Planning TouchPoints Hub User M
22. ng Using The TV Summary Any Time Reach Gross 1 2 Hour Claims For Share Mean Hours Per Day Meanz Hours Per Day Mean For Non Zero Respondents Timeslots Any Day Timeslots Mon Fri Any Timeslots Sat Sun Any Timeslots Average Day Timeslots Mon Fri Average Timeslots Sat Sun Average Monday Tuesday Wednesday Thursday Saturday H Reading Using The Internet E None Of These Diary Media Communicating Talking Chatting Face To Face E E mailing H SMS Texting Picture Messaging H Talking On A Mobile Phone Talking On A Norma Phone Landline Talking In internet Chat Room instant Messaging Message Board E Writing To Somebody Other Diary Media Radio Stations Listened To Diary Media T Channels Watched Diary Media Type Of T Programme Watched a i 4 ow Er Tee ML Moh 12 08 4228 Ma J Reset Categories Cluse short titles Addto Tables Columns Rows Step 5 Click the brackets symbol to surround each of the codes with brackets Now save the codes in the Rows as Own Codes Go to the Codes drop down menu and select Save Own Codes In the new window type a description for the own codes menu Click Save and OK and OK Save Own Codes Code Description Talking on a mobile and watch TY Columns Save own codes as publications TNT Qwn Codes Save Location Seles Talking on a mobile and watch T v Rows
23. opyright 2012 By Telmar Group Inc All rights reserved 22 504 2 283 48 2 100 0 100 0 24 163 2 727 51 8 100 0 100 0 telmar the FUTURE of Media Planning TouchPoints Hub User Manual Page 15 Introduction to Wildcard Coding Telmar s Wildcard coding enables complicated diary coding in just a couple of clicks e Example 1 Combining AND s amp OR s see page 16 Column Watching TV With Partner Spouse OR With Children Rows you can input one of the following ticked VY time codes Each half hour of each day i Each half hour of any day Ea Each half hour average day Gross hour Claims For v Share Mean or Meanz Hours per day e Example 2 Solus Media see page 18 Column Watching AND NOT Listening to Using the Reading TV Radio internet Rows you can input one of the following ticked Y time codes Each half hour of each day ial Each half hour of any day Each half hour average day Gross hour Claims For Share Mean or Meanz Hours per day v e Example 3 Combining wildcard and non wildcard coding see page 20 Column Age 15 24 Watching TV Rows you can input one of the following ticked Y time codes Each half hour of each day Each half hour of any day Ea Each half hour average day ca Gross hour Claims For Share Mean or Meanz Hours per day E For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc
24. or using the Internet or Reading on Mon Fri Any 12ND 4 Not with 2 P Is in the columns In the rows there is This coding contains Reach coding This can be coded two different ways Step 1 e Put All Adults 15 in the Base Step 2 Solus media e Go to columns and Filter on diary e Select Diary Timeslots by Location Activity Who with Wildcard and double click on Location Activity Who with etc to open the category e Double click on Media Summaries then highlight Watching Using the TV Listening to the Radio Reading Using the Internet click on the Solus option Put brackets around the codes Options Prototypes Wultibasing lables Tools Help Surveys Coding CrossTab Rank Switch Autocomplete Prin Coding Survey TPTO8 IPA Touchpoints SuperHub 2008 inc TGI gt gt lt lt lt gt Number MeanZ SOLUS VDIV VIND VAUD RAN More v Diary Location 1 Table Base Diary Activity Diary Mode Of Transport Diary Reason For Travel Diary Who With Diary Media Summaries Diary Media Communicating Diary Media Radio Stations Listened To Diary Media T Channels Watched Diary Media Type Of Digital Channel Watching Diary Media Type Of Publication Read Diary Media Daily Newspapers Read Diary Media Sunday Newspapers Read Diary Media Weekly Magazines Read Diary Media Monthly Magazines Read Diary Media Activity On Internet Diary Mood And State Of Mind Diary Cinema
25. ple aged 55 64 Survey Touchpoints 2008 Integrated Planning Database AND NOT SUM 6 Columns Total Age 15 24 Age 25 34 Age 35 44 Age 45 54 Age 55 64 Age 65 and and and and and andatching Using atching Usingatching Usingatching Usingatchings Usingatching Using The T The TY The T The T The TY The T otal Audience 000 47 795 47 795 47 795 47 795 47 795 47 795 47 795 Besns 49 784 49 784 49 754 49 784 49 784 43 754 49 784 mlar 100 0 100 0 100 0 100 0 100 0 100 0 100 0 AROW 100 0 100 0 100 0 100 0 100 0 100 0 100 0 Fndex 100 0 100 0 100 0 100 0 100 0 a 100 0 Mon Fri Average 4uatence 000 47 795 430 446 405 513 00 00 00 30 RESDS 49 70 1 251 1 336 1 217 1 725 Seco 100 0 0 3 0 3 0 8 1 1 AROW 100 0 0 93 0 93 0 8 11 index 100 ji 0 9 0 93 0 8 1 1 Mon Fri Average Audience 000 47 795 z244 2465 219 176 276 00 30 01 00 Resos 49 784 699 745 T20 590 gay fo 100 0 0 5 0 5 0 5 0 4 0 6 AROW 100 0 0 5 0 5 0 5 0 4 0 6 index 100 0 0 5 0 5 0 5 0 4 0 6 Touchpoints 2008 Integrated Planning Database 5 500 SeN ri 5 000 D 4 500 Si Z mA i a 4 000 J ne 3500 os ae Ss fi f span i Fi fj i 3 000 fn g p 3 2 500 ia f 2 000 a A Mon Fri Averad Z B va 02 30 03 00 1 500 o wp Fi ae AL 1 000 ol 500 g tf LS D a S D gt py g o gt D amp Rie gt S a D g amp pP D Ko K s s K s Kai s S a gS S S S S Ka S S S S P S e o A nd se P s P Ko S Na
26. rectory and can be selected from the top of the electronic code book Clear the grid in the Rows by right clicking on the grid and selecting Clear Grid 1 Table Base 1 Column Replace Range Replace Send To Test Tidy Set columns NTiles NTilesz Step 7 Insert the age groups into the Rows from the Demographics Grouped category Fie Edit Codes Options MultiBasing bles Tools Help TNT Surveys Coding CrossTab Rank Switch Autocomplete Coding Survey IPA TouchPoints Hub Survey 2005 TPTOS gt gt lt lt MeanZ Number RAN SOLUS VIND VAUD More al vee Main Shopper Rl 1 Table Base 1 Column Secondary Shopper Non Shopper Shopping Behaviour Not Answered Social Grade 4 Social Grade B Social Grade C1 Social Grade C2 Step 8 The final step is to create the target group from the Own Codes in the Columns Reset the code book and double click the Own Codes category Highlight the heading of the codes we just made click Any to combine all the half hours Own Codes 1 Column 10 Rows 8 socialising and with friends Friday night C USER socialising and with fi Activity Socialising Friday 19 00 19 30 and Who With Friends Activity Socialising Friday 19 30 20 00 and Who With Friends Activity Socialising Friday 20 00 20 30 and Who With Friends Activity Socialising Friday 20 30 21 00 and Who With Friends Activity Socialising Friday 21 00 21 30 and Who With Friends
27. still in Demographics Grouped open the Presence of Children In Household section and use the green arrow to put the codes in the grid separately TNT Surveys Coding CrossTab Rank Switch Coding Survey Touchpoints 2005 TPTOS 4 gt gt lt lt lt gt VDIV MeanZ Num DNum Number RAN More xj Own Codes A 1 Table 2 Columns Own Publications Information For Users Touchpoints 2005 Demographics Grouped a Sex Age Exact Age a Social Grade a Working Status a TV Region BARB Standard Region a Area Suburb Type amp Presence Of Children In Household Yes No Respondent Is Chief Income Earner amp Household income Step 3 Reset your electronic codebook and go to your Rows In the Fi ter box type Diary open the section called Diary Activity Double click on Shopping and open the Any Time Reach section Highlight the individual codes for each day and use the green arrow to put them in the grid o iary Activity EF H Asleep Working Studying Housework Jobs Around The House Childcare Washing Dressing Eating Drinking Sport Exercise Hobbies Pastimes Shopping rs Summary B Any Time Reach Activity Shopping Any Time Any Day Weekly R42 Activity Shopping Any Time f Activity Shopping Any Time fn Shopping Any Time a ivity Shopping Any Time Shopping Any Time Shopping Any Time Shopping Any Time Friday Reach Shoppi
28. to the grid Diary Location Diary Activity Diary Mode Of Transport Used Diary Who With On My Own Partner Spouse Parent Children Brothers Sisters Other Family Work Ee el mM Su ary Any Time Reach Gross 1 2 Hour Claims For Share Mean Hours Per Day Ej Meanz Hours Per Day Mean For Non Zero Respondents Timeslots Any Day Timeslots Mon Fri Any Timeslots Sat Sun Any Timeslots Average Day Timeslots Mon Fri Average FF SSS SSE Sean Number RAN SOLUS VIND VAUD yore a Timeslots Sat Sun Average Who With Friends Friday 13 00 13 30 Q 1 Table Base 0 Columns Timeslots Monday Who With Friends Friday 13 30 14 00 z Who With Friends Friday 14 00 14 30 Timeslots Tuesday Who With Friends Friday 14 30 15 00 29 pe Timeslots Wednesday Who With Friends Friday 15 00 15 30 A r Who With Friends Friday 15 30 16 00 Ue Timeslots Thursday Who With Friends Friday 16 00 16 30 All i Ti 7 Who With Friends Friday 16 30 17 00 t Timeslots Friday Who With Friends Friday 17 00 17 30 a Timeslots Saturday Who With Friends Friday 17 30 18 00 AND Fs Timeslots N Sunday Who With Friends Friday 18 00 18 30 NOT Who With Friends Friday 18 30 19 00 Who With Friends Friday 19 00 19 30 Who With Friends Friday 19 30 20 00 Other People You Know rm E
29. y Reach Any Time r h Any Time f R OP j wj a ony ej oj nje Any Time Any Time i Any Time Saturda d any Time Sunday Reach Gross 1 2 Hour Claims For Share Mean Hours Per Day Meanz Hours Per Day Mean For Non Zero Respondents Timeslots Any Day Timeslots Mon Fri Any Timeslots Sat Sun Any Timeslots Average Day Timeslots Mon Fri 4verage El FE FE A A Step 5 The results e Crosstab the report as you can see that 4 9 million people watch TV ona Saturday and do not consume any other media TNT Surveys Coding CrossTab Rank Switch Al Default Data Items Stability Decimal places Filter Hi Total SOLUS T Not Radio Reading Audience 000 Resps Co wRow Index Audience 000 Resps Co ROW Index Tuesday Audience 000 Resps Co wROW Index Wednesday dAudcience 000 Resps Col AROW index Thursday Audience 000 Resps Co AROW Index Audience 000 Resps Co AROW index Saturday Audience 000 Resps Co AROW index Audience 000 Resps Co AROW Index For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2012 By Telmar Group Inc All rights reserved the FUTURE of Media Planning TouchPoints Hub User Manual Page 20 Wildcards Example 3 Age 15 24 and Watching TV on Mon Fri Average This coding contains 1 E
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