MANUAL / NIKE AUTHENTICATION GATE
Contents
1. or create a new Nike account Once users have completed this step they will be able to access the registration forms managed by your registration vendor and can complete their registration WHAT DOES THE TOOL NOT PROVIDE The Nike Authentication Gate is not a registration tool and will not provide support for event registration forms Once users have confirmed their existing Nike account or created a new account they are directed to your event registration form hosted on your external site While it is possible to leverage the Nike Authentication Gate as a public touchpoint for promoting your event you are still required to manage the event registration needs independently through a local registration vendor of your choosing P 4 23 NIKE AUTHENTICATION GATE USER MANUAL GETTING STARTED ESTABLISHING CONTACTS You will need to establish legal and business contacts for approvals before launching your gate If you need support determining who these contacts are please refer to the Support section of this manual SETTING UP YOUR GATE For information on how to get your gate set up please refer to the Implementation section of this manual NIKE LEGAL Nike Legal must approve your gate prior to going live The Gate provides you the ability to update and customize consumer messaging As a result you are required to establish a Nike Legal contact and receive approval prior to deploying your gate After you have receiv2. of Birth Zip Code MM DD YW Gender Country mene cQ UNITED STATES Sign up for Nike newsletter By cicing SIGN UP you are agreeing to Nike Privacy Polcy and Terms of Uso Fig 3 A Fig 3 B 11 23 NIKE AUTHENTICATION GATE USER MANUAL CONSUMER JOURNEY STEP 4 CHOOSE YOUR REGISTRATION FORM e Figure 4 A shows the list of registration options Here users can see they successfully registered their Nike account Ar Users choose which type of registration opti applies to them o 5 The Nike Authentication Gate supports listing up to five 5 registration options Registration CQ www nike com events register werunsf Ry REGISTRATION 7 RACE DATE OCTOBER 20 2013 RACE TIME 6 30AM RACE ENTRY FEE MARATHON 200 HALF MARATHON 175 COLLEGE 150 For more information on the Nike Women s Marathon visit our Facebook community subject to change YOU VE SUCCESSFULLY VERIFIED inviten YOUR NIKE ACCOUNT COLLEGE RANDOM DRAW By clicking next you will leave Nike com and enter a third party race registration form NEXT WHAT IS NIKE RUNNING Nike rewards your successes and lets you share them with friends 15 09 244 rr 908 Track Your Performance See Where Youve Been Share With Friends Challenge Yourself P 12 23 CONSUMER JOURNEY STEP 5 EVENT REGISTRATION FORM e Figure 5 A shows the corresponding registration form us
3. they may have DURING REGISTRATION Keep touting Nike benefits There is likely an influx of new members so talking about the app and different features is a good start Nike Levels music leader boards etc POST REGISTRATION Get an initial Nike data pull on your registration community This will help craft your messages based on the number of miles your community has with the service Continue to do a few data pulls on your com munity throughout their journey This will help you see your community growth and continue to craft your messages throughout the journey Introducing a training journey can be key The new runners that you may have will be looking for guidance on how they will reach their goal Provide three tiers of training beginner Medium and advanced 12 15 weeks is usually a the length of training for 13 1 and 26 2 miles respectively Talk to your community as if they are bonded together even more now that they are all members of the Nike community Bond them together under one hashtag while they train It makes it easier to communicate with runners going along the same journey and pro vides inspiration when community members search for P 18 23 photos and tweets from fellow runners For reference letsturnitup was the tag and message for Spring 13 women s amplify 13 1 training journey and werunDC for race week Reward consumers along the training journey e Tier 1 Physical Rewards Product
4. tied to training journey ie shoes tights etc Or provide early access to product drops on nike coM VIP Events provide exclusive access to influencer events 2 Social If your journey timing suffice showcase a few runners training stories e 3 Social highlight RT favorite like photos on instagram Showcase pho tography in a fun way See Nike Running s example HERE REGISTRATION PROCESS Be very forward with the value proposition of Nike There is a reason why we want you to become a member with Nike as you train for our races It is a journey to your goal race day Don t differentiate that there is a difference between Nike Registration and registering for the race You are joining a community not registering for a ser vice Who says you the only time you can run together is on Race Day Train together Race together Customize the touts for those who are new members and those who are not Touting more advanced fea tures to existing members When registering for the race have an invite a friend feature or social sharing Once everything is finalized take consumers back to Nike where they can explore the site and features further Setup their profile etc CEE LEARNINGS IMPLEMENTATION It was a pretty easy process of getting the gate inte grated in the race registration journey It s a basic task that every digital agency should be able to execute There were some issues with the fonts
5. want We had 25 of users visiting the gate via a mobile device in Poland which was a missed opportunity in my opinion 20 23 SUPPORT SUPPORT FOR YOUR GATE During the initial stages of deploying this tool and implementing standardized processes please contact the following with questions regarding your Gate Please note you are also required to establish a local Nike contact for support throughout this process Lucie Bouffleur Nike WHQ Events Capabilities lucie bouffleur nike com e Chris Wong Nike WHQ Project Manager chris wongQnike com e Coe Lottis The Program agency partner coe theprogrampdx com e f you need access to Anaqua or have questions about the request forms please contact Liesel Antu at 503 671 4681 or liesel antu nike com 21 23 NIKE AUTHENTICATION GATE USER MANUAL FAQ 1 WILL THE NIKE AUTHENTICATION GATE ALSO MANAGE EVENT REGISTRATION No This tool only facilitates ensuring each event attendee is part of the Nike community You will need to work with registration partner for all event registration needs 3 HOW DO I ESTABLISH MY NIKE CONTACT Please use one of the contacts listed in the Support section to help identify the right local and WHQ contacts for your gate needs 4 CAN CUSTOMIZE ADDITIONAL AREAS OF THE GATE OTHER THAN THOSE LISTED IN THIS MANUAL No You are only allowed to customize the assets outlined in this manual 5 CAN USE FONTS SPECI
6. x z lt gt www nike com events register werunsf 3v z REGISTRATION 5 7 RACE DATE OCTOBER 20 2013 gt RACE TIME 6 30AM RACE ENTRY FEE MARATHON 200 HALF MARATHON 175 COLLEGE 150 For more information on the Nike Women s Marathon visit our Facebook community subject to change ONLINE REGISTRATION FOR THE NIKE WOMEN S MARATHON SAN FRANCISCO IS NOW CLOSED For future registration opportunities visit Facebook com nwm26 2 For volunteer opportunities visit http gonike me nwmsfvolunteer WHAT 15 RUNNING Nike rewards your successes and lets you share them with friends ii 797 wm Track Your Performance See Where You ve Been Share With Friends Challenge Yourself Fig 9 A P 17 23 NIKE AUTHENTICATION GATE USER MANUAL BEST PRACTICES PRE JOURNEY Start to communicate the benefits of Nike leading up to the registration Things that new members would need to know about Tracking your performances set ting goals connecting with friends etc Get consumers familiar with the apps that will help get them accom plish their goal Nike Running NTC and Fuel are tools for their training Build anticipation for Registration Announce the date of the race early on so runners can plan to attend Shortly after announce the date when registration will be opened and give consumers another heads up a week prior to registration while supplying proper FAQs to answer any questions
7. 402 RACE DATE OCTOBER 20 2013 gt RACE TIME 6 30AM RACE ENTRY FEE MARATHON 200 gt HALF MARATHON 175 COLLEGE 150 For more information on the Nike Women s Marathon visit our Facebook community subject to change TO REGISTER LOGIN WITH YOUR NIKE PROFILE Nike Women s Marathon San Francisco registration training and race day experiences will be available only through Nike membership NOT A NIKE MEMBER JOIN ne It s easy and free Want to learn more about Nike before signing up Click here for more information WHAT IS NIKE RUNNING Nike rewards your successes and lets you share them with friends ii 9 WP Track Your Performance See Where You ve Been Share With Friends Challenge Yourself Fig 2 P 10 23 CONSUMER JOURNEY STEP 3 AUTHENTICATING YOUR ACCOUNT e Figure 3 A shows the Nike account login screen user has an existing Nike account they will login by providing their account credentials e Figure 3 B shows the create new Nike account screen user does not currently have a Nike account they can create a new one by filling out the provided form E Nike Registration x Nike Registration www nike com events register werunsf Q wwwnike com events register werunsf 9 lt lt NIKE LOGIN lt BECOME MEMBER First Name Last Name Email Address Forgot your password LOG IN Date
8. FIC TO MY EVENT No You are only allowed to Nike brand fonts supported in this tool 6 CAN USE THIS TOOL FOR 3RD PARTY EVENTS SUCH AS A NIKE SPONSORED EVENT No You are only allowed to use this tool for 100 Nike owned events 7 WHY ARE USERS REQUIRED TO CREATE NIKE ACCOUNT BEFORE REGISTERING Most training and race day experiences are now managed through Nike By ensuring each attendee is part of the Nike community Nike can deliver an immersive brand experience engage event attendees through elevated event initiatives and gain valuable consumer and event insights 8 DOES THIS TOOL SUPPORT FACEBOOK CONNECT No At this time we are not supporting any Facebook connect processes 9 CAN HOST THE GATE LOCALLY No This tool will only function when hosted on a Nike com environment Local hosting is not supported 22 23 NIKE AUTHENTICATION GATE USER MANUAL THANK YOU
9. URL will include a unique value tracking new from existing Nike users e user is a new Nike member their URL will look like this Nike com events register member O e user is an existing Nike member their URL will look like this Nike com events register member 1 Your registration vendor will need to provide the key for how this data is passed to their form Once provided you will need to account for this in the URL string 7 23 NIKE AUTHENTICATION GATE USER MANUAL CLOSING YOUR GATE REGISTRATION CLOSED After race day please work back with your primary support contact to begin the appropriate decommission process specific to your gate needs P 8 23 CONSUMER JOURNEY STEP 1 PUBLIC TOUCHPOINT Figure 1 A shows the public touchpoint you will use to promote your event This touchpoint is created and managed independently by you and or event producers When users choose to register for the event they will be directed to the Nike Authentication Gate facebook 3 Kim ponto Find Friends Run Nike Women Series Registration Y s Like N N N N N N N 172 27007777 YW X N N N S SS SOSSs Sy 27277227222 2 ZAQ N 7 7 S WY Ss SSSI MARATHON SAN FRANCISCO RANDOM DRAW amp COLLEGE PROGRAM ENTER NOW Jump to a Section There are tw
10. bmit event names for Trademark Clearance review If you have graphics or logos please use the Graphics Request If you need access to Anaqua or have questions about the request forms please contact Liesel Antu at 503 671 4681 or liesel antu nike com MINIMUM AGE REQUIREMENTS Users who are under the age of 18 in certain countries will see a default message stating You can still register for this race However you do not meet the local age requirements to create a Nike account See Consumer Journey in the user manual for reference You are required to include custom messaging specific to your event informing users what that age requirement is and additional messaging for any event age requirements as well NIKE AUTHENTICATION GATE USER MANUAL IMPLEMENTATION WHAT YOU WILL RECEIVE Along with this user manual you should have received an Excel spreadsheet pertaining to your gate titled assets for translation v2 8 GATHERING YOUR CONTENT e fthe language of your Gate is English then Please use the sheet titled English in the provided Excel spreadsheet to provide the translations for your Gate copy e fthe language of your Gate is NOT English then Please use the sheet titled Non English in the provided Excel spreadsheet to provide the translations for your Gate copy DELIVERING CONTENT Please return the following content no later 3 weeks before your registration is set to open e assets for translation
11. cally as at the moment we loose the users once they registered The analytics dashboard 15 very helpful as it allows us to adjust messaging around Nike based on user ac tivity after registering We saw that the majority of new members registered to Nike in the process of race registrations did not convert to active users It would be a big improvement if we could use personal data from the dashboard to send new inactive members Nike activation emails training invitations etc This kind of messaging would help convert members into active members Apparently the confirmation email is not enough so in order to make Nike a really per sonalized service a dialog with the members should be established This kind of messaging could be also used to reward most active members NIKE AUTHENTICATION GATE USER MANUAL CEE LEARNINGS Basically there could be a whole CRM program build around new members amp most active members during the race journey Would suggest a retention plan for existing active members and activation plan for new inactive members Mobile version of the gate performs great feel that we can use the mobile version also to push down loads There is no Nike carrousel we believe that the messaging around Nike on the mobile version could be improved Adding a click to download link to App Store could make sense as well think we should use this opportunity to immediately offer users to download the app if they
12. cebook community JOIN NIKE Challenge Yourself Fig 6 A P 14 23 WHAT YOU CAN CUSTOMIZE CHOOSING RACE TYPE 7 A shows customizable assets verification notification LL e Asset 8 Registration form types 22 8 Nike Registration x VES x www nike com events register werunsf REGISTRATION RACE DATE OCTOBER 20 2013 RACE TIME 6 30AM RACE ENTRY FEE MARATHON 200 HALF MARATHON 175 COLLEGE 150 visit our Facebook community For more information on the Nike Women s Marathon subject to change 7 YOU CAN STILL REGISTER inviten FOR THIS RACE HOWEVER YOU DO NOT MEET THE LOCAL COLLEGE AGE REQUIREMENTS CREATE A NIKE ACCOUNT RANDOM DRAW By clicking next you will leave Nike com and enter a third party race registration form NEXT WHAT IS NIKE RUNNING Nike rewards your successes and lets you share them with friends ii Q g See Where You ve Been Share With Friends Challenge Yourself Track Your Performance Lio A Ig 7 NIKE AUTHENTICATION GATE USER MANUAL P1157223 WHAT YOU CAN CUSTOMIZE FAQ S amp ACCENT COLOR e Figure 8 A shows customizable assets Asset 9 FAQ s Asset 10 Accent color Google Chrome Get a fast f www NWM26 2DC com REGISTRATION CLOSE FAQ WHEN WILL REGISTRATION OPEN Registration for the Nike Women Half Marathon D C will be held th
13. e MANUAL NIKE AUTHENTICATION GATE RELEASE DATE 11 14 13 RELEASE NUMBER 2 4 TABLE OF CONTENTS INTRODUCTION PA MR EEMENTA MONE 255 520 000 B7 AA c eed ue P8 CEOSING P 9 CONSUMER TOURNEY cd P 10 WHAT YOU CANICUSDOMIZE 2 22 Pld ties ee P 19 CEEJBESRININGS P 20 tl En P23 PC oderat RA Ere P 24 2 23 RELEASE NOTES NIKE AUTHENTICATION GATE USER MANUAL THE NIKE AUTHENTICATION GATE ENSURES ALL EVENT ATTENDEES ARE PART OF THE NIKE COMMUNITY INTRODUCTION WHAT IS THE NIKE AUTHENTICATION GATE The Nike Authentication Gate is a tool created to ensure all Nike event attendees are part of the Nike community By ensuring each attendee is part of the Nike community Nike can deliver an immersive brand experience engage event attendees through elevated event initiatives and gain valuable consumer and event insights HOW DOES THE TOOL WORK The Nike Authentication Gate is a microsite that will live between your event s public promotional touchpoint such as a Facebook page and your event registration form When users visit your public touchpoint promoting your event and choose to register they will be automatically directed to the Nike Authentication Gate order to continue with the registration process users will be required to enter their existing Nike account information
14. economies such as CEE there are still a lot of old browser versions that need to support the gate in order to ensure premium customer experience Time spent on the gate was twice as high as on other pages which included longer registration forms as sume that this is due to users looking for their Nike passwords We had a lot of complaints why there is no P 19 23 FB TW connect button as most of our users use this when logging into Nikeplus com Adding a FB amp Twit ter connect button would not only help reduce time spent amp bounce rate but also solve the issue of a user having to fill in his personal data twice Vet Deaton vem 559 It would be really helpful if we can transfer the data entered in registration fields on the gate forward to the 3rd party registration site This would also have a posi tive influence on the bounce rate and user experience It s important to continuously communicating Nike as a service that you register for which offer you different benefits trainings events progress tracking chal lenges Communication should be supported both on the gate registration site and on social almost feel that the carrousel that is placed at the bottom of the gate is not enough The user almost has to feel like he joins to a club rather than just registers for the race Adam made a good point in the registration pro cess paragraph about customizing touts How can we make this happen techni
15. ed the link to your Gate s staging environment please provide your Nike Legal contact with access and visibility on the entire process in order to provide approval Each event may require different timelines for the legal approval process Please inquire what time is required with your contact s and plan accordingly to approve your Gate in order to avoid roadblocks DATA TRACKING The Gate tracks unique consumer information passed through in the URL string for each user You will need to confirm your registration vendor has planned accordingly to receive this information per the Data Tracking section of this user manual YOUR GATE DESIGN The Nike Authentication Gate design and experience can not be edited or customized for your specific event In order to maintain a consistent brand experience and consumer journey you are only allowed to edit the Customizable Assets as shown in this user manual USING YOUR GATE Nike Authentication Gate s are only allowed for use with 100 Nike owned events The use of this tool with any 3rd party event is prohibited P 5 23 NAMING YOUR GATE Your Gate will have a unique URL specific for your event Your Gate name will be included in this URL and is generally the name of your event e Your Gate URL will look like this Nike com events register event name Your Gate name should be unique to your event and not match that of a campaign Please use the Word Mark Request in Anaqua to su
16. ers will be directed to after choosing their registration option see Fig 4 A This is where the actual event registration occurs This is an external URL not managed by the Nike Authentication Gate RACE INFO JOIN US FOR THE 10TH ANNIVERSARY OF THE NIKE WOMEN S MARATHON RACE ENTRY FEE 200 MARATHON 175 HALF MARATHON 150 COLLEGE 26 2 OR 13 1 Date and Time Whether you are conquering 26 2 or 13 1 every step is an Sunday October 20th 2013 6 30am achievement We run the Embarcadero We run Fisherman s Wharf We run the Presidio We run the Hills Time tentative We run the Nike Women s Marathon San Francisco Start 1 GREAT CAUSE Union Square San Francisco The Run Nike Women Series is proud to partner with race beneficiary The Leukemia amp Lymphoma Society In 9 years x over 134 million has been raised through Team in Finish n participants in San Francisco and Washington The Great Highway at Ocean Beach San Francisco Half Marathon Time Limit ALL FINISHERS RECEIVE hours and 14 minutes 15 00 mile pace Exclusive 10th Year Tiffany amp Co Finisher s necklace Exclusive Nike Dri FIT Finisher s tee Marathon Time Limit 6 hours and 33 minutes 15 00 mile pace Need more information Read the Registration FAQs NIKE WOMEN S MARATHON Group Random Draw Entry 200 00 Individual Random Draw Entry 200 00 NIKE WOMEN S HALF MARATHON Group Random Draw Entry 175 00 Individual Random Draw Ent
17. initially as the Polish amp Czech alphabet has special characters that either don t display correctly or make the translations very long Nothing that could not be fixed but has de layed the implementation Nothing critical though The only big downside of the implementation is that after implemented global digital tech team is the only one that can push it live While this might not be an issue in NA it can delay launches in the rest of the world due to time differences PRE LAUNCH COMMS Agree with all Adam s points of communicating Nike benefits to the communities prior the launch The Pol ish team did 80 96 of race recruitment on social which had given us the opportunity of talking more about Nike benefits These benefits are very important not only to minimize the bounce rate on the gate but also to convert new Nike members into active users Ben efits of Nike must be communicated in all comms materials used for the race recruitment Newsletter social Nike com PR support also helps DURING LAUNCH We had an issue with the minimum age requirement In Poland you could register for the race with the age of 16 while the gate required a minimum age of 18 years old We solved this through customer support amp L R on social Would be great if minimum age could be set up based on legal requirements of each territory There were also some issues with the gate being supported on different types of browsers In emerg ing
18. n the race Once credit card payment has been verified all participants will be notified via email whether they are accepted or declined Random Draw accept decline status notification will be sent via email between December 10th 14th 2012 HOW WILL I FIND OUT IF AM ACCEPTED IN THE RANDOM DRAWING Participants selected through the random drawing will be notified via email between December 10th 14th 2012 PLEASE NOTE There are many ways that emails may not be received as intended We suggest that you follow the steps below to ensure that you receive emails from Nike and NWM SPAM To ensure our emails do not end up in your spam folder please add nike official nike com and nwm obexp com to your safe sender email list to receive all registration announcements and information about the Nike Women s Marathon San Francisco and or Nike Women Half Marathon D C additionally you can follow us at facebook com NWM26 2 NIKE UNSUBSCRIBE If atany time you opted out or unsubscribed from receiving future email messages from Nike then you will not be sent an email notifying you that registration is open even if you have participated in past NWM events Track Your Performance Challenge Yourself See Where You ve Been Download The App Now Fig 8 A P 16 23 WHAT YOU CAN CUSTOMIZE REGISTRATION CLOSED MESSAGE e Figure 9 A shows customizable assets Asset 11 Registration closed message E Nike Registration
19. o ways to enter the random draw One way is individually the other is with a group only reason you would want to register with a group is if you will only run if all group members get in Registering individually vs a group does not affect your chances of getting drawn Please read below for registration directions RANDOM DRAW INDIVIDUAL To enter the random draw as an individual follow the link that we provide on our Facebook page on June 3rd All participants must apply online between June 3rd and June 14th to qualify for the Random Draw Only one application will be allowed per person Duplicate applications will be removed prior to the Random Draw RANDOM DRAW GROUP We ask that you keep your groups to close friends and family members The size of your group will not have any affect on your team being selected Fig p19 239 NIKE AUTHENTICATION GATE USER MANUAL CONSUMER JOURNEY STEP 2 NIKE AUTHENTICATION GATE e Figure 2 A shows the Nike Authentication Gate The Nike Authentication Gate includes specific event details Nike brand messaging and general information Here users will be required to log in to their existing Nike account or create a new one Once they have completed one of these options they can register for the event Fy Enike Registration x lt gt D www nike com events register werunsf Did REGISTRATION 5 7 Niko amon y Jd
20. rough a random drawing process You may apply at any time during the registration period registering early does not improve your chance of being selected Random Drawing registration period Friday November 16th through Thursday December 6th at 6PM ET HOW DO I APPLY Complete an application for the random drawing between November 16th and December 6th at 6PM ET All participants must first register with a Nike profile and complete the registration form to be entered into the random drawing As part of the application process you will be required to provide a credit card number and accept the specified fees Limit one entry per person regardless of method of entry Only one entry may be completed per email address and Nike profile Multiple entries submitted by a single entrant or with the same email address are void and may be grounds for complete removal from the Nike Women Half Marathon D C race Please note that your credit card will not be charged unless you are selected to participate in the race WHAT IS THE RANDOM DRAWING PROCEDURE Participants must apply online between November 16th and December 6th 2012 to qualify for the random drawing Only one application will be allowed per person and if duplicate applications are submitted all applications will be removed and made VOID prior to the random drawing If your name is selected we will attempt to process your payment Only runners whose payments are successful will be offered a place i
21. ry 175 00 ASSUMPTION OF RISK AND PRIVACY POLICY Fig P 13 23 NIKE AUTHENTICATION GATE USER MANUAL WHAT YOU CAN CUSTOMIZE CUSTOM ASSETS There are specific assets you can customize for your Nike Authentication Gate Any additional creative and copy changes are not allowed without approval from your Nike WHQ contact LANDING SCREEN e Figure 6 A shows customizable assets Asset 1 Event name Asset 2 Hero image Asset 3 Event information Asset 4 FAQ and custom link Asset 5 H1 body copy must inform user why we are require a Nike account Asset 6 Footer content Registration x Fy e gt C D www v nike com events register werunsf m 7 IP RACE DATE OCTOBER 20 2013 RACE TIME 6 30AM subject to change TO REGISTER LOGIN WITH YOUR NIKE PROFILE Nike Women s Marathon San Francisco registration training and race day experiences will be available only through Nike membership NOT A NIKE MEMBER It s easy and free Want to leam more about Nike before signing up Click here for more information WHAT IS NIKE RUNNING Nike rewards your successes and lets you share them with friends iL tr me Track Your Performance See Where You ve Been Share With Friends RACE ENTRY FEE MARATHON 200 HALF MARATHON 175 COLLEGE 150 For more information on the Nike Women s Marathon visit our Fa
22. v2 2 document e Hero image for desktop and mobile experience 848px by 322px for desktop 585px by 206px for mobile e FAQ s translated if not providing a link You have the option to host your FAQ s on the gate or provide a link to a third party site hosting your FAQ s e Your name and contact information e The date your event registration opens e he date you would like your registration gate closed e The language used if not English P 6 23 DATA TRACKING NIKE NUID The Gate tool is tracking members Nike nuid This is unique identifier that provides detailed analytics on each Nike members for Nike teams The nuid value will be passed to the registration form as part of the URL string Your registration partner will need to account for this value and plan to store accordingly e Example URL http www registrationpartner com member 1 amp nuid DC100CD1E3DOE486E040070 A251011F Your registration vendor will need to provide the key for how this data is passed to their form Once provided you will need to account for this in the URL string NEW amp EXISTING USERS The Nike Authentication Gate will provide information on which event attendees are new Nike users and those who were already registered This is done by passing a unique identifier in the URL string to the race registration vendor e After a user chooses their desired race registration type and re directed to the corresponding form the
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