Launch Formula Marketing User`s Guide
Contents
1. or3 Offer2 PPY Offer 3 C What s really nice about this is that you get a WYSIWIG What You See Is What You Get environment to work with You can very easily create a One Time Offer even if you don t know HTML You can type anything you want in the text area and use the buttons above to make the text larger or centered whatever you want to do The most important thing about this is the PAYMENT tag This is what makes your payment button for this page If you delete it there won t be a payment button at all What some people do is make the page with another HTML editor and get the source code from that editor Save it then click the html button F PA 2 III k Ed oe ML 5 5 x HTML Source Editar ff Word wrap The offer Lj SFAYMENTS Just paste the code into this window and click Update If you decide not to however just click Cancel Once you ve finished creating your One Time Offer just click Update Sales Copy and it will be saved for you One Time Offer Otter 1 lpdate Seles Copy Sales Copy The offer 1 Spay MENTs To start on the 2 and 3 offer just choose either of those and start the process over That was the sales page down below this is the One Time Offer footer Update Footer Footer The footer will display below the payment buttons a hea flor Real i amp bl wm x mm il2. in this case But you can change that by clicking the Change button If we were to leave it as is the actual login page for the members would be http plrmasters com Ifmbeta login php We don t want that They should be able to login straight from plrmasters com When we click the Change button this little box comes up ETA ari We remove the Ifmbeta and leave it blank and click OK Package Folder C Cte Install location on FTP server This installer will upload files and folders to the location specified below wspo S O Click Nest to begin uploading or Cancel to exit this program lanLube Package Foundry So NOW It says This installer will upload files and folders to the location specified below So it asks to which folder you want to upload the files When you click Browse it actually connects to the server a Hrowse for FIP folder Installation Laur Select an FTP folder Remote Server Deta Enter the details ofai a Wi plimasters com cpanel datastore i _fantasticodata Itipasswds C rash G ete O mail C public_fip Install locaton on FTF se publi This installer will upload f Upload files into folder Click Next to begin Make New Folder When it shows you your folders you can of course choose any you d like or create anew one You ll probably want it
3. This will display below the payment button Below that is the email you can send to anyone who purchases the One Time Offers Email Email Subject Note This subject is common to all 3 emails Offer Update Email Fill this out with whatever you d like and you can make a different email for the 3 different offers Be sure to click Update Email when you re through Next is the awesome yellow box with tips and tricks for making your One Time Offers A A a LE Arra NAArLlaATINAN 1oe Are LIINA I sA VA Fa K f aa Oy i w fl ag zi ff a J i ti kAdiCAa IVEICAT Aly Lil Al Yet a Ly I Cw wee LATA LY auncn Notes If a file will be delivered for any of the OTOs you must first add it as a product After adding the product you will be able to select it from the dropdown Product Name list and then click on the corresponding Update Offer button to save your choice e The three OTOs are consecutive If the member chooses not to take the first OTO you can display a further 2 OTOs Most site owners will use this as downsell with the second OTO if enabled having a lower price than the first and the third OTO if enabled having 4 lower price than the second OTO When laying out your OTO sales copy use the PAYMENT macro in the position where you want the payment button s to appear If you will be offering a membership upgrade as a One Time Offer you must d
4. LJ Up one level Create New File authnet_simlib php a e 0644 check auth php 3k D644 confio Phr ls ets filter php 2k o dd funcs php 19k o644 htral2sxhtrnl js Sk edd Then if there are no errors in your installation you can login to your admin area OO 01 fusr binfohe f fhome plrmast If there are no errors installation is comple htt Awww olpmasters com admin And it gives you the link to login Launch Formula Marketing User s Guide LEN One Time Offer Administration Ea P cPanel Administration Use the login and password that you set earlier and click Login j f E f F as Admin Dashboard Total Members 1 Total Sales Comm Owing Sales Leaderboard From 2006 12 12 To 2007 01 12 a is Update Leaderboard Name Number of Sales Commission And we re in Next lesson an Introduction to Launch Formula Marketing Page 24 An Introduction to Launch Formula Marketing Now that we have everything installed we can get to setting up your site But first there are a few key points want to go over before setting up your website The Launch Formula Marketing script is not only a script it s a tutorial that shows you how to make money with a membership website It includes all the tools that you need to run a successful membership site As you re setting up your site make sure to fill in all the details The login off
5. 0 00 Trial Period lo No FP Member Fee 0 00 Recurring b o No Recurring Payments o Ref Oo Ref Tier2 0 Ref 0 00 Free accounts only Ref Tier 2 foo OTO 9o oo s oTo Tier2 b0 FP Promo Code a E Visible vy D Description Close Save Changes A new window will pop up where you can edit the information for that particular membership level In order to add a new membership level you would fill out all the boxes on the Membership Levels page and click the Add button a Add Member Type Name Rank Enable Publish Date I 2C0 Product ID Trial Amount fo Trial Period a No H 2 Member Fee fo Recurring lo No 2 Recurring Payments o Ref 0 Ref Tier 2 o amp 2 Free Ref lo Free accounts only Free Ref Tier 2 0 Free accounts only OTO o ia OTO Tier 2 D a D Promo Code 7 D Visible N Name Name of the Level make sure it s a name that both you and your members can easily recognize Rank This has to do with the Member Levels Flow Through from the System settings section A higher rank means a higher level membership For example if you had Gold and Silver levels and gave Silver a rank of 1 and Gold a rank of 2 your Gold members would have access to any content pages you created for Silver members Enable Publish Date one of the unique features of Launc
6. Email Geo Regon s Email Select Emai All Email Member Level Pay Select ed P All 1D First Name i Last Nam Username 1 John Doe testuser no oned nowher Email selected you can choose certain members by clicking a box to the far right of their names a Flag Selected For Removal L Set Selected Active e ed Delete Selected Dnowhere com Free 0 00 0 0 Email All will send an email to all the members Email Member Level you can send an email to just a particular member level Pay Selected Again using the checkbox to the right you can pay only certain members Pay All Creates a file based on whether or not commissions are owed that includes all commissions that you need to pay It includes amount to pay and their PayPal address Then this file can be used directly in PayPal for a Mass Payment Flag Selected for Removal If for some reason you wanted to remove a member at a later time you can check the box to the right of their name and click this button It will then set their status to Removal Set Selected Active Ifa member was unable to verify their account you can select the box to the right of their name and click this button Their status will then be set to Active Suspend Selected lets you suspend any member that you ve selected Delete Selected lets you delete any member that you ve selected Add New Member Email Geo Regions Email
7. Mail Bounme fo The User Last Logged in on 2009 01 02 13 40 40 Has Logged in 9 times Signup IP Last Login IP 96 136 122 68 clare Uodas Member Groups Signup Settings Selected E mail ll Incomplete Signups When you mouseover Members on the menubar choose Member Levels This is where you set different Membership Levels for your Launch Formula Marketing website For example if you wanted to have a Free Membership option and an Upgraded Membership options this is where you create those levels You ll notice right away that there s already a Free Member Level set up Name Rank Enable C0 Trial Fee RecurRef Ref Ref Ref OTO OTO Promo Code Visible Total Publish Prod ID Period Ww 0o Go Memb Date Tier 2 Tier 2 Tier 2 Mone 000 ON o 006 If you re going to have free members for your membership site you need to make sure that you specifically use this level for them Do not delete this member level to create a new one If you want to rename this level you can but make sure you don t delete it Name Rank Enable 2700 Trial Fee RecurRef Ref Ref Ref OTO OTO Promo Code Visible Total Publish Prod ID Period Ww Do Go n Memb Date Tier 2 Tier 2 Tier 2 Freg i x None 000 ON 0 d t O00 You can edit the settings of this level by clicking on the pencil Name Free Rank fo Enable Publish Date D 2C0 Product ID Trial Amount
8. Signup Form Header e A t bs Sum x xO This if your sala Suspended Page IDE 2H parades Page g Here s an afilia Downline Builder Header rey rid SAFFILIATEIDS These pages can be edited from here e Index pages up to 3 e Account Deleted e Confirm Account delete e Login Page e Member area separate sections for each level e Suspended Page e Upgrades page separate sections for each level e Header for the Signup Form and Downline Builder The reason for 3 index pages is for the Split Testing feature we discussed earlier This will allow you to create and store up to 3 sales pages for testing This i your salar page the prome PROMOCODE 28 Hare s an affiliate link hitg waw yourdamalin com trid 4FFILIATEIDSe Once you choose which template you want to create you use it just like a WYSIWYG editor You could also just copy HTML into the page by clicking the HTML button Be sure to click Update Sales Page when you re done to save your changes Edit Page Member Area Affiliate News and Updates News updates and other important information for affiliates can go here When you choose to update the Member s Area pages you need to choose the membership level that will see that particular page Below the editor are your email templates You have 3 different ones the Welcome Email sent to all members the Referral notification and the Commission earned notification
9. 2co ID Free test LFM Bonus eBook 0 00 lifmbonusebook pel m Add Product Since we re giving the ebook away for free we won t need a 2CheckOut ID number If it were something we were selling we d get the 2CO ID from 2CheckOut Again since it s a free product we click the box under the word Free Then we just click the Add Product button Product ID Product Name Price Filename 2C0 1D Eree test LFM Bonus eBook lo oo litmbanusebook paf p Add Product And this is what our added product looks like Product ID Product Name Price Filename 200 ID Free tesi LFM Bonus eBook O 00 Hmbonusebook pdi SX Getcode fn e Add Product If wanted to edit this could click on the pencil to the right or to delete I d click the big red X Get Code Button When you want to sell a product inside the member s area LFM generates the code to use When you click the button you see this PAYPAL FORA Copy below this line lt form action httpe uwe paypal com cgi bin vebsce method post gt type hidden type hidden type hidden type hidden type hidden cype hidden type hidden type hidden type hidden type hidden type hidden type hidden type hidden name cmd value _xelick gt name business value akhmedialgmail com gt nee item name value LFA Bonus eBook gt heme item number value test gt name amount value 0 00
10. Folder Create New Folder t Upload file s icpanel datastore 700 Fantasticodats 755 LJ shtpasswds 755 J trash 700 LJ etc 755 Fa r p 755 public_html Fou tmp Tas A IA foo Create New File bash _logaut ok 0644 wbash_ profile ok 0644 Ix and then admin to get into that folder Click an a folder icon to navigate Click an a name to view its properties t public_html f Current Folder A Ea Create New Folder Si Upload file s Up one level admin i cache cgi bin docs download editors email extras images inc includes i We eer Ss E er then scroll down until we find install php gv_rmail php gv queue php gv sent php help php index php install php invoice php languages php layout_controller php lfroamenu js linkrnanagement php login php logoff php Mane When we click on that we ll see this to the right ZO k Tok 3k 33k zk 13k ii k z8 k 2a k 3k z0 k 3k ik rog TEP Yao Yao Yao Fas Yao Tag Pee Yoo Yao Tag 0644 0644 0644 0644 0644 0644 0644 0644 0644 0644 0644 0644 0644 lt sy Click on Delete File install php File Type PHP script text Show File elete Fie it File Change Permissions Rename File Copy File Move File File Url http fae plemasters com admin install php Trash Click on the trashcan to empty it Click on an abject below to
11. Launch Formula Marketing BETA onto your local machine or a remote server LAUNCH FORMOLA S77 The More Click Next to continue or Cancel to ext eR eee yerER ers mambership po Me Page 6 Click Next of course Where you ll come to the License Agreement should you choose to accept it then click Next again Installation Launch Formula Marketing BETA Remote Server Details Enter the details of pour FTP account and install location FTP login le FTP server address j FTP port 21 FTF usename FIP password Install location on FTP server This installer vall create an install folder called rnibeta Create install folder inc Chek Next to begin uploading or Cancel to exit this program Hee Here we enter our FTP server address FTP username and password z aia Remote Server Details a Enter the details of your FTF account and install location FTF login FTP server address www plimasters com FTP post 21 FTP usemame plimaste FTP password ssssssss Install locaton on FIP server This installer wil create an instal folder called Wmbeta N Create install folder in Click Next to begin uploading of Cancel to exit this program Hee tance Where it says Install location on FTP server it automatically creates an install folder for you called Ifmbeta
12. Promo Code D ICB Paylink When you mouse over one of the question marks it will give you information about that section Also on certain pages there ll be a yellow box down at the bottom of the page that describe the different features of LFM in case you forgot This box is on the Member Levels page too Launch Formula Marketing User s Guide Next we ll go through setting up your website step by step Launch Formula Marketing DashBoard This is the main page that you ll see when you login to your admin area It gives you some quick important information that you ll want to know about your website Total Members Total Sales Total Refunds Comm Paid Comm Owing Profit a4 t T tart aif Sales Page C R Sales Page p nors The first part is the Dashboard you can see how many members you have your sales refunds commissions paid and owing and your profit It s all set up automatically that you can check at any time Admin Dashboard Total Members Total Sales 0 00 Total Refunds 0 00 Comm Paid 0 00 Comm Owing 0 00 Profit 0 00 The next part is about Split Test Statistics We ll get more into this a little later but basically it will let you test different sales pages and track their conversions Split Test Statistics Sales Page Hits Joins C R Sales Fage 30 0 0 00 Every time someone visits your sales page it records the hit Tracks how many people joi
13. Selected Email All Email Member Level Pay Selected Pay All 10 First Name Last Name Username Email 1 John Doe testuser no onegd nowher As for each member you can click on their ID number to the far left and you ll see this window Commissions Earned By John Doe Date Product ID Product Name Price Commission Status This will show you all the commissions earned by that member the product amount of commission and status whether it s Paid Unpaid or Refunded From the member chart you can find out the names of the members email addresses how many referrals they have and how many of those referrals purchased If you need to edit something about a member you can click on the pencil on the right sUspend Selected Delete Selected In this area you can edit any information about the member When you re finished just click the Update button at the bottom Member Levels First Name ohna Last Name Dow Email Address no cne incvhere com Address 200 Idoe street City Deaville State County lea Sti lt i S Zip Postcode pozio Country eanas o o ooo Telephone 223232323 O Username fever Password Hobe Lasve potrword Blank unlari changing Status active Paypal Emall fichndce paypalorg Clickbank iDo 7 Member Type Free Member Group Everyone Join Date 006 07 20 15 26 29 Comm Owed 0 00 Upline fo o OTO View fu
14. The members affiliate ID SSITENAMES The name of this site REFURL The referral link SPONSORNAME The members upline name SPONSORID The member s upline ID VERIF Y The email address venfcation link All the emails depend upon using the Update Email button above the Welcome email template so don t forget Page 7 3 Products This is the area of Launch Formula Marketing that you ll add your products to the website Se 5 Products Themes This will help you deliver products to the members through their Downloads area l Il show you how here Product ID Product Name Price Filename 27C0 ID Free fr f feo jf zz E Add Product Product ID a unique identifier for the product We ll use test Product ID Product Name Price Filename 200 ID Free wn S s es fee Add Product Product Name Whatever you want to name the Product We ll name ours LFM Bonus eBook Product ID Product Name Price Filename 2C0 ID Free hest LFM Bonus eBook 0 00 l Add Product Let s say this is an ebook that we want to give to every member whether they made a purchase or not So we ll leave the price as 0 00 Filename the name of the file of course It will automatically be saved in the folder you specified when we did the System Settings so you ll only need the name of the file here We ll name it Ifmbonusebook pdf Product ID Product Name Price Filename
15. click on the corresponding Update Offer button Don t be concerned that there are no pricing or 2CO details these details will be taken from the actual membership level when you add your upgrade macro Add an Upgrade macro in the position where you want the payment button s to appear An upgrade macro is simply the name of the membership level surrounded by So if the OTO were an upgrade for a member level called Gold the upgrade macro would be Gold Downline Builder The Downline builder feature is something that s very popular among users It s popular because the users can quickly and easily build downlines The Launch Formula Marketing Script offers this and it s something that you can offer as an additional feature to your members You can configure your Downline builder by clicking the Downline Builder button in the menubar ee Downline Builder Promatio Add Program Program Id Description Program URL Default Affiliate ID Add The Program ID a unique identifier for the program Say we want to enter HitsConnect here We could use the program ID of HC The Description is a description of the program that the members of your website will see Here s an example of another site with HitsConnect in the downline builder HitsConnect We highly recommend this excellent ad tracker and rotator it s well worth the small investment
16. gt name no shipping value z2 gt name retucn value http hitsviral com members php gt name notify url value http hitsviral com admin prod ipn ph name custom value SAFFILIATEIDA gt name no note Yalue 1 gt neme currency code value USD gt name oto num value 0 gt name n value PP BuyNouBF gt cype image src images order girt border2 0 neme submit alt Order Now lt img alt border 0 srce https www paypal com en AU i scr pixel gift width 1 height 1 gt 2 CHECKOUT FORM ee ee ee Git Gi i Copy above this line Copy below this line lt form action httpsa www 2checkout com 2coo buyer purchase method post gt type hidden Lype hidden type hidden cype hidden type hidden type hidden type hidden nare gid value gt naire product _ id ya i qe Ft A nare quantity value 1 gt name lfm mem id value AFFILIATEID gt name fm prod id valuen ey Pe name fixed value 7 gt sre imaqes payment 2 co qift alt Hake Payment borderc 0 gt I This gives you the correct code for your payment button with PayPal and 2CO Just copy and paste that onto the page where you re selling your item But we don t need it for this because it s free Important Make sure that when you add the product into this page that you actually upload the file to your server into the correct fo
17. required IMSF Members get a 30 discount Your affiliate ID is a number e g 1869 l Your Affiliate Id To Sign Up Click Here You ll notice that HitsConnect and Your affiliate ID is bold You can use some HTML in the description area to make this happen We could type lt b gt HitsConnect lt b gt We highly recommend this excellent ad tracker and rotator and so on m i l Add Program Program Id He CP Description lt h gt Hits Connect lt b gt We highly recommend this ad tracker and rotator lt h gt our affiliate ID is a number e g 1649 lt hH gt Ey Program URL CP Default Affiliate ID Add Program URL if you mouseover the question mark there you ll see exactly how you re supposed to enter this It s the usual affiliate link for the program however you ll need to add a affid to the end Like this http www hitsconnect com index php ref_id affid Add Program Program Id C2 Description lt b gt Hits Connect lt b gt We highly recommend this ad tracker and rotator lt h gt Your affiliate ID is a number e g 1649 lt h gt Program URL htp iew hitsconnect com index pho tret_id afttict CP Default Affiliate ID Add And then the Default Affiliate ID would be your affiliate ID Add Program Program Id C2 Description lt b gt Hits Connect lt b gt We highly recomend this ad tracker and rotator lt h gt our affiliate ID
18. using Clickbank as your payment processor you don t need this of course But if you are you ll need to get this information from your Clickbank account Once you enter all the information just click the Add button and it will show up at the top of this page something to help you while you re doing this is the yellow box that s filled with useful information down below the Add Member Level box i N a L i P N 1 il AiL im rk i FR Fy I l a 1 Ji fils AT A KT yw m f LIILIA A All Ts T I Viel KA f ic Bip BS I YQ Bees CA LA TOI l E WS ii i AICA TIVIGI AO UE A t DOLL V NAA CA TA O Notes If you will be providing a free membership you MUST use the existing fres membership level and it must be visible You can rename it if required Leave the Tier 2 values set to 0 if you don t want to have a second commission level e Leave the Trial and Recur periods set to 0 if you do not wish to use them Leave the 2CO Product ID blank if you don t have a 2CO vendor account If you are using 2CO make sure you use the NUMERIC Product ID that 200 assigns to your product e If you are using 4 promo code leave the membership type set as Invisible The fixed commission Ref applies only to free accounts To create a Promo level e g for your JV partners make a new member level set Visible to N and enter a promo code for the level Your JV partners c
19. you have an expensive product but you ve set up a payment plan you could set up the level to charge them a smaller amount for 3 months G Member Fee 350 Recurring fi l Months Recurring Payments 3 Referral the of each sale that you want your affiliate to receive Ref co s Ref Tier 2 fo ea Free Ref 0 Free accounts only Free Ref Tier 2 fo Free accounts only OTO o OTO Tier fa If it s a top level membership you could make it something like 50 Ref Tier 2 is how much a affiliate earns from their referral s referral If that made sense They could get a commission from that as well Free Ref and Free Ref Tier 2 You can pay your affiliates a dollar amount for every free member they bring in to your website on up to 2 levels OTO the percentage of the sales from the OTO for their referrals Promo Code you can give people a special deal on membership levels by letting them know a Promo Code You just enter whatever code you want in this box and invite people to enter that code when they sign up Then they will have exclusive access to that level If you do use a Promo Code make the membership level Not Visible That way people can t start signing up for your special membership levels But you can have the member level visible with no promo code and people can sign up for this level Clickbank Paylink If you re not
20. Launch Formula Marketing User s Guide Welcome Email sent to all new members elcome AFIRSTNANER The following tag substitutions may be used Telcom co ASITENAHEA F IR STNAMES hlember first name E l LASTNAME Member last name Your Login is USERNAME FJSERNAME hlember login usemanve Your Pasevord is APASSVORDHA AFFILIATEID The members affiliate ID SITENAME The name of this sie You can log in at http your domain com 7 WREFURLS The referral link FOPONSORNAME The members upline name To earn more money send people to HREFURLA 5PONSORID The member s upline ID WERF Y The email address vanfication link New Downline Email sent when a member refers a new member Hello FIRSTNAHES The following tag substitutions may be used ou have referred a new member IRSTNAME Member first name LASTNAME Mamber last name FUSERNAME Member login username AFFILIATEID The members affiliate ID SITENAME S The name of this site REFURL The referral link SPONSORNAME The member s upline name SPONSORIDE The members upline ID VERIF Y The email address venhecation link Commission Email sent when a member earns a commission Congratulations F IRSTNAMEA The following tag substitutions may be used You have just earned commission FIRSTNAME Member first name ALAS TNAME Mamber last name AJSERNAME Member login usemame AF FILLATEIDR
21. Launch Formula Marketing User s Guide Welcome to Launch Formula Marketing You will find that membership sites using the LFM script is one of the easiest and most profitable things you can do on the internet In addition to the videos we ve created this manual for you to hopefully answer all of the questions you may have If there s something that you still don t understand please please please get help at the support desk or through the coaching calls We want to do whatever we can to help you succeed Chapter 1 Installation Page Chapter 2 Introduction Page Chapter 3 Home Dashboard Page Chapter 4 System Settings Page Chapter 5 Member Management Page Chapter 6 One Time Offers Page Chapter 7 Login Offers Page Chapter 8 Downline Builder Page Chapter 9 Promotional Tools Page Chapter 10 Templates Page Chapter 11 Product Setup Page Launch Formula Marketing User s Guide Installation of Launch Formula Marketing First you ll need to download the installation file from your Launch Formula Marketing members area We ve done that here w Fmbetal15 ex E4 This is actually the Beta version but your process will be the same Before you install you ll need to know The FTP login details for your website and you also need to have a database set up Let s go through the database setup with Cpanel Login to your Cpanel then click on My SQL Databases Page 2
22. TS eee ibe 2 aie Gh cP ball feat ee 1 unlimited Manager Usage Protect Directories 15 14 Megabytes 2 00 Megabytes Z sy i a 93 Unlimited Hegabytes Error pages Subdomain iy Sok i SSH Shell Redirects Access K 1 61 Megabytes Oo unlimited PA Fi EA an pa Oo Franke a9 ai Rae Webs FTP Raw Access Raw Log Error log 2 PUNAINNE Stats Logs Manager 0 unlimited hh E T a p You ll come to this page where you ll see the box to for New Database Current Databases pimaste roi Delete Check Repair Users zzl plmnaste_rcl Privileges ALL PRIVILEGES Delete Connection Strings dbh Ped OS gt conpect OBS mysg piinarte_rel fecalhert pirmaerte_zrer lt PASSWORD HERES ia hhemysg comedi Vocaiberk alrpmarbe_oci PASSWORD HERES or die PHP CT cannot connect to the databasa because mysql erori myprol select db mimnaste_rel New Database T ate Database We ll call it members and click Create Database New Database Crea ebpatabase Then you ll see this page MySQL Account Maintenance Database Created Added the database members Go Back J i Click the Go Back link and you ll see that cPanel changes the name slightly Current Databases plemaste_ members Delete Check Repair plemaste_zci1 Delete Check Repair Users in zci pPlermnaste_zci Privileges ALL PRIVILEGES Delete Now it s plrmaste me
23. an incomplete signup Maybe someone emails you at your support desk this area makes it very easy to look up that person s information especially if they say their account isn t activated yet One Time Offers The One Time Offers are one of the most critical part of your website and will generate the most revenue To get to the One Time Offer section of your website just click the OTO button on your menubar 5 eee eo cere er Members GTO Login Offers sem Bw You can set up three consecutive One Time Offers through the LFM website Each offer can be enabled by entering a ProductiD Update Offer 1 Update Offer 2 Update Offer 3 Mote Ifa file Will be delivered for any ofthe OTOs it must be set in System Settings OTO Product amp Free File Download Details The ID must match the OTO ProductID in the table above Your product actually has to be set up first but we re not there yet so already did that part On Offer 1 choose the product from the dropdown menu Each offer can be enabled by entering a Product ID C Update Offer 2 g E Update Offer 3 Note Ifa file will be delivered for any ofthe OTOS it must be set in System Settings OTO Product amp Free File Download Details The ID must match the OTO Product ID in the table above When choose the Product named Sample my other boxes to the right will be filled in automatically Each offer ca
24. an then enter the promo code on your sales page The Rank is used to designate the order of your memberships when using the flow through feature A higher rank means a higher level membership For example if you had Gold and Silver levels and gave Silver a rank of 1 and Gold a rank of 2 your Gold members would have access to any content pages you created for Silver members To use this feature enable the Member Levels Flow Through option in the System Settings Member Groups Home System Settings Members OT Lagin Offers Member Management Member Levels lame Rank Enable 20 SeU oSsseee ur Ref Ret Publish Proc Incomplete Signups o o Date Tier You can get to Member Groups by hovering over the Members button on the menubar and choosing Member Groups Launch Formula Marketing User s Guide Group Management Group Everyo ne Show Group Members ER Delete Group Email Group Members Add New Group Y hlember groups Ove nile fay OT aroung bers together mailing purposes You ce Create very spec grol ups of members this way and then email hari rom mere This adds an additional layer of flexibility to contacting the members of your website So not only can you contact your members based on their membership level you can put them in specific groups Maybe they re people you know and you want to be able to contact them all but not the who
25. bsite If we had chosen the folder Ifmbeta before we would be typing hittp www plrmasters com Ifmbeta here But we re not So we re typing http www plrmasters com in this box and click Next The installer runs a whole bunch tests now that thankfully we don t have to do We ll then see this summary of what it s about to install Launch Formula Marketing User s Guide Ready to Install Installation may now proceed Chick Back to make changes or Install to begin installati Installation type Remote install FTP settings Host vaa Dinnnashers conn z User Password Direchony FTP Server Attributes Set Pemmistions yes HTTP Settings Director UAL hittoc www plasters come lonLube Package Foundry Be lt Back From here you click Install Installation Launch Formula Marketing BETA Installer Achons Please wait while the installer cames out tasks 51 bytes of S1 bytes 1004 UCIT Overall Progress 21KB of 1006KB 2 ponloube Feackege Foundry Help Install Page 12 E A A a o 1 AiL iA AF i FR Yr I l a 1 Ji fils AT A LA A PA f LIILIA A auncn rormu I gt ViarkeTina lcar ec Gi wae b CA LA l i NI a LS ii AICA FTVEICAT INO UI VA YZ WV WwW fw UIA Now we watch the files upload Install wizard Completed This wizard has succe
26. can click this when you re ready to activate the offer Product which product you want to sell them Then when you click the Add Button all the information is store above this Dox Eath offer can be enabled by selecting Acie D Lifetime 0 Update Offer Since Reset Recel State Today 0 Delete You can change any of this information and click Update Offer This also gives you valuable information in the Stats area It will show you Lifetime Views views since last reset and how many times it s been seen Today You can click Reset Stats at any time to start the count over Now that we ve created the offer we can create the sales page for that offer The editor works exactly the same as it did with the One Time Offers Again the yellow box cheat sheet Notes If a file will be delivered for any of the offers you must first add it as a product After adding the product you will be able to select it from the dropdown Product Name list and then click on the corresponding Update Offer button to save your choice e When laying out your offer sales copy use the PAYMENT macro in the position where you want the payment button s to appear If you will be offering a membership upgrade as part of the offer you must do the following e In the Products area create a new product called Upgrade e In the offer Product Name select your Upgrade product and
27. end is their referral link In the box at the top of this page it gives you instructions on how to do that Note The tags that are available in outgoing emails are also available in these afiliate resources For example to include the referral URL with your members ID on the end simply place REFURL in the So be sure to add REFURL in the emails so the member can send emails with their referral links in them When the member sees their copy of this email the REFURL is the complete affiliate URL You have many options in this area and all of them work the same as the Add an email feature You can add a review setup a Tell a friend script email and forum signatures Add a Top Sponsor ad for members to use in safelist emails and ezines You can even add code for splash pages thank you ads or popups The last feature is a place to ad banners Upload an image that you have stored on your computer and it will be available for the members to use Templates area This is the area where you can edit the look and feel of several different pages of your website Promotion Templates Products or I I Soro 1 hese affiliate resources Just click the Templates button on your menubar Edit Page index Page homepage Account Deleted Index Page 2 homepage _ Update Sale index Page 3 homepage Login Page en re Member Area r E 2s Fomat i E E
28. ere you d want to put either your name or your website name It will be used in the automatic emails that are sent from your admin area Admin Login Set at the time of installation but you can change it at any time here Admin password this was also set when you installed but again you can change it here at any time Admin email This is the address to which you want to receive notices from the LFM script about different functions of your website like receiving payments Mail list from address The address members will see when you send them an email If you don t want them to reply to the email at that address you can use noreply yourdomain com or whatever email address you prefer Remote Key isn t something that s being used now but probably will be later on Payment Processor Configuration Payment Processor Configuration Enable Test Mode E PayPal Sandbox Email _ _ eal D Enable PayPal m PayPal Currency usp PayPal Email D Enable 2C0 E 2C0 Vendor ID S D 2C0 Secret SSS D Enable Authorize Net C D Authorize Net Login i D Authorize Net Key De D Enable Clickbank L Clickbank Publisher ID aa Clickbank Secret a Clickbank Hoplink _ This is the area where you enable your payment processors One of the most popular is PayPal and you can enable it by clicking the checkmark next to Enable PayPal Enable PayPa
29. ers the affiliate tools just make sure you follow everything step by step fill in every little section Doing this will increase your chances of making extra money as you start your business online One of the key points that want you to know is that if you do have any difficulties setting up your website there is a lot of help available to you If you go to the bottom of your Home Screen you ll see that there s a link to the Launch Formula Marketing Forum and Helpdesk Sales Leaderboard From 2009 01 02 To 2009 02 02 E Update Leaderboard Name Humber of Sales Commission Total Sales 0 Total Commissions 0 Sern Forum LFM Helpdesk If you ever need assistance definitely recommend going to either the forum or the helpdesk where you can get answers from your peers or Someone who works with the LFM website Also in some of the sections it gives you reminders on how to use that section correctly For instance in the Member Levels area CP Name m Mable Publish Date D 2C0 Product ID Trial Amount Member Fee co E Recurring Payments fo Ref 0 Free Ref fo Free ac OTO lo amp Promo Code 2 pera SS rA Name Efable Publish Date I YOU can enable a publish date to D prevent members from accessing previously published rae content rA Member Fee a Recurring Payments Jo Ref fo 3 Free Ref lo i OTO fg
30. f home plrmaste public_html adminsmaint php f there are no errors installation is complete and you may now log in to your admin area at IMPORTANT PLEASE DELETE admin install php and set permissions on the config php file to 644 Here it gives you some specific instructions The first is about a Cron entry that will validate your member s email addresses and automatically remove accounts where the email address validation has failed 5 times This prevents your database to be filled with bogus email addresses and keeps bounces to a minimum To do this go into cPanel and find Cron jobs Bulletin Board Subdomain Stats Scripts iron jobs Hetwork 5 Library Agora oes Tools 2 Shopping tart When you click it you ll come to this page CPANEL 10 Cron Jobs Please choose your experience level Advanced Unix Style Standard Goa Back Click Standard for this task The final task Is to add a cron entry to periodically validate your member em remove accounts where the email address validation has failed 5 times The one line if you want to do the check every 24 hours at lam ee Sr ebingohp f fhome plrmaste public_htmlfadminegmaint ahp If there are no errors Installation is complete and you may now log in to you http Awww olrmasters comsadmin IMPORTANT PLEASE DELETE admin instal and set permissions on the config php file t The highlighted portion is what you ll need t
31. h Formula Marketing is Timed Content Delivery By checking this box you can control content to your members based on how long it s been since they joined 2CO Product ID only applies if you re using 2CheckOut for payment of your products If you are using it you ll need to add the appropriate Product ID that 2CO assigns to the product Trial Amount If you re selling a membership to your website for say 27 per month but you re going to let them try it for 7 days for just 1 you d use this Dox 2C0 Product ID Trial Amount G Trial Period O L The Trial Amount is the actual dollar amount and the Trial Period is 7 then use the dropdown box for Days For no trial period make sure 0 is in the Trial Amount box and 0 in the Trial Period box and select No from the dropdown box vE EU PPO ILI o Trial Amount fo Trial Period 0 No Member Fee the price for this particular membership level For instance if it were a one time fee of 10 you d put 10 in the Member Fee box and in Recurring you d type 0 and choose No from the dropdown box oo le Member Fee 10 Recurring lo No However if you wanted the fee to be a monthly payment you d put the amount in Member Fee and then change Recurring to 1 and choose Month from the dropdown box D Member Fee E a Recurring fi Months pair ianiai Pk i PEG Pe oa he ELT E Recurring Payments if
32. in the public_html folder The www is actually just a shortcut like those on your desktop to the public_html folder J Then click OK lf we had left the install folder as is the Ifmbeta it would have created a folder called Iftbeta in the public_html folder Then we click Next You ll get this message and it s okay The upload Folder is not ermnpty a Me 4 wel Files in the upload Folder ey be overwritten during installation Continue LU 1 The upload folder is not empty Files in the upload folder may be overwritten during installation Continue Yes go ahead and continue The installer goes through several checks and that s what s great about this installer It checks things that you d normally have to do yourself Things like directory permissions file permissions but all of that is done for you Web Server Settings Please enter the URL comesponding to the install location od This installer needs a web server for some tasks You entered public_html for the install location on your FTP server Please enter the URL of themnstall locaton on your web server Install location URL WA My web server is not running yet Hep J _ lt Back_ _New gt J _Cancet_ Now it says You entered public_html for the install location on your FTP server Please enter the URL of the install location on your web server This is simply the URL of your we
33. is a number e g 1649 lt h gt Program URL http Aww hitsconnect com sindex php ret_id attic Default Affiliate ID 3758 Add Then click the Add Button Program Url Program Description hithotwena hitsconnect convindex php ref_id affid Hits Connect We highly recommend this ad tracker and rotator Your affiliate ID is a number e g 1649 And there s our first program in the downline builder You can click the pencil to edit this entry or the red X to delete it Launch Formula Marketing User s Guide Promotional Tools line Builder Promotion Templates This is the Promotion button on your menubar E i Bll Irie a Add A Tel A Fnend This is the area your members will use to bring new members to your website Each Step gives you options of tools that you can add to your affiliate toolbox So when you want to add a tool like Email your subscribers just click the button below the heading Add an Email for instance Oem Subject New Subject Delete Edit Page 68 You ll need to click the Edit button in order to add your text for the email Then you can choose a subject and write your email Subject New subject Content Mew Email Cancel save Changes When you re finish just click Save Changes or if you want to cancel click Cancel One thing you will want to include in the emails for the members to s
34. l m G PayPal Currency USD PayPal Email your email com 2 The same goes for 2CO Authorize Net or Clickbank Just make sure you fill out the appropriate information for each option you choose Member and Affiliate Configuration Member amp Affiliate Configuration Site URL http hitsviral coms 2 eq htto shitsviral com Enable Email Yerification rG Send Sale Notifications E D Send Downline Notifications n a First Cookie Gets Sale E Provide Banner URLS m Member Levels Flow Through D Site URL this is the URL that your affiliates will use to refer your new members That will let the script know how to configure the affiliate links Enable Email Verification if you want your members to verify their email accounts before they have access to your site then you ll want to check this Dox send Sale Notifications This sends an email to your affiliates when one of their referrals makes a purchase It s very motivating so it s a good thing to have checked send Downline Notifications When an affiliate refers someone to your website they ll get an email if this is checked Also very motivating First Cookie Gets Sale hopefully you ll have a lot of affiliates promoting your website for you What might happen is that more than one affiliate will send a referral link to the same person In this case you want to decide who will get the sale the first pers
35. lder Content Delivery This is one of the most powerful and unique features of Launch Formula Marketing Hover over the Products button and click Content Delivery SS R Templates Products Themes p Products Zontent Delivery File Library 2E Not only can you add content and new pages to your membership website you can select which members get to see them You can also decide at what point in their membership that they are allowed to see these pages For instance if they have a monthly membership they ll be able to get the first month s information the first month and then the next month new information will be available to them The first thing you ll need to do is create the page Add Page Index URLTag Page Name Member Level Availability days Menu Of Sea I bo Co Add Page You ll need to fill this out to let LFM know that you want to make a new page Index This designates the order in which the pages will show up in the new menu that s going to be created with your pages A lower number will put the page toward the left of the page and a higher number will show up toward the right of the page URL Tag this is the tag that LFM uses to find the page Let s say it a bonus page that wanted to give to my members so we ll call it bonuses When the user goes to this page they ll see bonuses at the end of the url Page Name This is what will show up in the me
36. le membership First you ll need to create a new group Let s call the group Contacts You ll type that in to this box and click Add New Group Contacts Add New Group Then you ll see this on the page Page 51 John Doe Everyone Contacts gt Move Selected Members gt Once you create the group you can start moving certain members over to the group You select the member on the left and the group on the right John Doe fee Everyone gt Move Selected Members gt Then when you click Move Selected Members Group show rout Email rouj Groupname Add Mew Change the Group to Contacts and Click Show Group and it will show all the members of the Contacts Group Total Members 1 John Doe Everyone Contacts gt Move Selected Members gt Also from here can email a particular group When click the Email Group button I m taken to another page that gives me a choice of what group want to email Group Subject MMi Message The following tag substitutions may be used SFIRSTNAME Member first name SLASTNAMES Member last name FUSERNAMES Member login usemarne PASSWORD Member password FAFFILIATEIO The members affiliate ID BALANCE Member current balance SSITENAME The name ofthis site REFURL The referral link Notice on the right there are several tags that can use t
37. may Launch Formula Marketing User s Guide Click on the Dropdown menu and choose the page you want to edit Page Templates Bl B fome SiS i amp forme DAZ UB Oo Fm D As you can see it lists our page name member level and days until it s available Then we can just use the editor to create the page Don t forget to click Update Template when you re done The following macros may be used This option allows you to set the order that the links will FIRSTMAME Member first name erase the member menu Simoly numba sm and they SLASTNAME Member lastname a FUSERNHAME Member login usemame JEPASSWORDEF Member password PAF PILIATEIDS The members afiliate ID PSITENAMES The marme of this site J FREFURL The referral link Page 9 This page also provides you with the yellow cheat sheet so if you get stuck it will help You can also use the tags listed on the right to personalize the pages The next section we ll discuss is the File Library EEE p Templates Products Themes Products Content Delivery a Add Page This is where you ll actually upload your products to the server Browse Upload File Wax Upload Size 2M Wax POST Size 55h You can either upload the files directly from your computer by using the browse button or FTP the files into the correct directory and let the script know what file is the
38. mber s area that they can click We ll use Free Bonuses Member Level We ll choose Free here well since that s the only level we have made But you could choose to have this page available to only upgraded members if you d like Also remember if you chose the Member Level Flow Through any upgrade levels you have will also have access to the levels below them Availability days This is how many days until the member will actually have access to this content If you want people to have instant access to the page you d just leave this at O so it will be there immediately upon signup However if you want to reward members who have been members for say 30 days then you d type 30 in this box That way they won t have access to the page until they ve been a member for 30 days Menu that gives you the option of adding this page to a menu inside the member s area When you re happy with this just click Add Page Current Pages Index URL Tag Page Name Member Level Avail days Date Menu 0 bonuses Free Bonuses Free 30 2009 02 06 v FP X Again you can edit this by clicking on the pencil or delete it by clicking on the big red X Now we get to add content to the page you ve created Page Templates Update Template Page Name Member Level Avail Days Free Bonuses From this area you can add new pages to any member level The following macros
39. mbers the plrmaste is just the first 8 letters of the domain name Yours may or may not change but most do Current Users plrmoaste zc Delete Password The same happens when you create a User which you ll need to do Here I m creating the Username lfm and the Password lfm then click Create User CPANEL 10 MySOL Account Maintenance Account Created Added lfm with the password lfm So Back J We can see that it did add the user so click Go Back Current Users plermaste_lfm Delete plemaste_zci Delete Now this is our Username plrmaste _Ifm We then need to make sure that the user has access to the member s database Add Users To Your Databases a Database plrmaste_m enb Privileges ALL a sereet create A Cl insert Cl ater Cl uppate Cl prop peLeTE Cl Lock TABLES Cl impex REFERENCES LI CREATE TEMPORARY TABLES Add User To Database Launch Formula Marketing User s Guide Make sure it has the correct username and database Make sure ALL is checked and then click Add User To Database Now the database is setup The next step is to double click on the installer which is on our desktop w Fmbetal15 ex E W Installation Launch Formula Marketing BETA Welcome to the Launch Formula Marketing BETA Lnstallation Wizard This wizard val install
40. n be enabled by entering a Product ID ee Iroduct Ne Offer 1 Sample e Offer 4 None H Update Offer 2 Offer 3 None Update Offer 3 Mote Ifa file will be delivered for any of the OTOs it must be setin System Settings OTO Product amp Free File Download Details The ID must match the OTO Product ID in the table above ee FJ p Ja l Sample i ffer 2 None Download Details The ID must match the OTO Product ID in the table above You could also click the Email box When the customer purchases the One Time Offer they would receive an email You could make it a Thank you email and or send them the link to get the bonuses they receive when they made the purchase You can also do the same for the 2 and 3 Offers In the section marked Show offer to Show Offer To Do NotDisplay Otter n non Tz _Updete Do Not Display Offer Display Ofer Only To New Members Display Offer Once To Existing Members Display Offer Once to Existing And New Members You have several different choices You can show them to New members Existing members New and Existing or to not show it at all Once you choose that click Update Below that is where you actually craft your sales copy One Time Offer Otieri Update Sales Copy Sales Copy cz F 2 x X Gt The offer 1 Pay MEH eS One Time Offer ESS You can do any of the OTOs here by choosing Offer 1 2
41. n from that specific sales page and computes the conversion rate of that page That way you can use the highest converting sales page The next is the Sales Leaderboard This is how you can keep track of everyone who has made sales for you Sales Leaderboard From 2009 01 02 f To 2009 02 02 E Update Leaderboard Name Humber of Sales Commission Total Sales 0 Total Commissions 0 This is a new installation so you won t see any sales here now but it lists the person the number of sales and how much commission they ve earned in order of the highest commission earned You can update the leaderboard with the button you see there while you re in the admin area You can also change the dates and view a specific time frame if you want to In the LFM Menu Mastering Members OTO When you mouseover Home in the menu bar Sales Data will dropdown Click on that and you ll see this page Sales Details Add New Sale 20090202 02 John Dog 001 The SuperDuper ebook 7 00 3 50 R 79234920FJF74 IJ Editi Delete I ve put a fake sale in here so you can see how it works You can click Edit on the right side of the table and you ll see this Sale Date 2009 02 02 20 52 14 Referrer John Doe Buyer John Doe Item ID O01 Item Name The SuperDupereBook Amount 7 00 Commission 350 TXNID RG79234920FIF74 Status u Cancel Save Changes For instance if you needed t
42. ns then you can just very quickly hover over these yellow question marks and a little tip will pop up to help you General Settings Sitename 2 Site Description 2 Meta Description Z Meta keywords Z The first box you ll see is the site name basically the name of your website Website description Describes what you re offering with your website You might want to include a keyword or niche that you re selling Meta Description the difference between the Meta Description and the Website Description is that the Meta Description is picked up by certain search engines It s very important that you include keywords in this description and the types of products and services that you re offering That could be the way people find you when people are searching for certain keywords on the internet Meta Keywords Basically the same as the Description but you ll only be entering the keywords Focus on your products and services here Admin Configuration Admin Configuration LF License Code Admin Name PO CZ Admin Login PO CZ Admin Password leave blank unless changing password 2 Admin Email PO P Mail List From Address PO E Remote Key fo LFM License Code when you login to your Launch Formula Marketing account you ll see your license code on the profile page For each site that you use the LFM script you ll need to enter that code in for your script to work Admin Name This is wh
43. o change the amount of the sale or the commission price then you could do that very easily The Status box is what the members see as well There are 3 statuses the U is for UnPaid the P is for Paid and the R for Refunded For instance if you have to grant a refund to someone you can make sure that the affiliate commission is taken out as well Then click Save Changes if you ve changed something or just Cancel to close the window Sales Details Add New Sale Date Ref Buyer ItemID Item Name Amount Comm TXN ID Status oh FUUS U2 02 John Doe OU The Supemuper ebook U0 3 50 RGSOPS4o70F JF ra LJ Eq You can also delete a transaction from here Click the Delete link on the right next to the Edit link You ll see a confirmation to delete Delete Sale Deele caje DALE DELETED Close Are you sure you wart to do this Mo Cancel es Delete When you click Yes Delete your transaction will be deleted System Settings Mastering System Settings Members OT l The second button on your Launch Formula Marketing admin area menubar is for System Settings Usually you ll just have to mess with these once but they re very important You will see a page with a lot of empty boxes that you re going to need to fill in Fortunately each of these boxes are pretty self explanatory If you don t understand something or forgot what something mea
44. o copy and paste into the next page The part before the highlighted section is telling it when to run The highlighted text is the actual command Entry 1 Command to run usr bin ph Hour s Minutels el Every Six Hours Months s Every Month January February Every Ten Minutes E E E March Every Fifteen Minutes S April BA i Dayle FT Weekday s f 2 i rr Weak g 3 r a L 3 gt E W Monday 3 Tuesday Delete E Wednesda E See We put it in the Command to run box We want it to run every day and this has defaulted to Every day at 3 am as you can hopefully decipher from the boxes Every 0 minutes 3 am in the Hour box Every Day in the Days box Every Month and Every Weekday Save Crontab Reset Changes So Back Then at the bottom you ll see the button to Save Crontab The other very important thing to do is to delete admin install php and set permissions on the config php file to 644 This can also be done through cPanel Seer IMPORTANT PLEASE DELETE admin install php and set permissions on the config php file to 644 Mail Webmail Change Password F p j EP FTF File M er Disk Space Manager Usage B 2 idee Myst Go back to cPanel and click on File Manager We know it s in the public_html file folder so we click here Click on a name to view its properties Fa l Current
45. o personalize the emails Signup Settings Home System Settings Members OT Login Offers Member Management Member Levels Subject Member SrOUpS Signup Settings Incomplete Signups Message The When you hover over the Members button choose Signup Settings from the list and you ll see this Field Settings Size Field Name Enabled Require First Name po y A a Last Name po i 2 E j Address p2 A 2 A State 20 A a a j rip aml PE Country BA ie p A j Telephone 20 i a h PayPal Email Bz A gt 7 a Geo Region NA x k A h ClickbankID P An AN Update Signup Settings Incomplete Signups What you see here are the forms that members will see when they signup for your website Pretty straightforward as far as the choices go For instance the first entry is First Name The number of characters they can enter is 20 You can enable it by choosing Yes or No in the Enabled column and Require it from the user in the Require column Testing has shown that the less you ask up front the more likely people will sign up for your site Then click Update Signup Settings when you re finished When you mouseover the Members button choose Incomplete Signups Members M Login Offer Member Management System Settings 1 Incomplete Signups First Wame This page allows you to search for someone who has
46. o the following e In the Products area create a new product called Upgrade e In the OTO Product Name select your Upgrade product and click on the corresponding Update Offer button Don t be concerned that there are no pricing or 2CO details these details will be taken from the actual membership level when you add your upgrade macro Add an upgrade macro in the position where you want the payment button s to appear An upgrade macro is simply the name of the membership level surrounded by So if the OTO were an upgrade for a member level called Gold the upgrade macro would be Gold Login Offers Login offers function almost basically the same as the One Time Offer The main difference is that you can set who sees them and when they see them You can get to the Login offers page by clicking Login Offer on the Launch Formula Marketing menubar The first thing we want to do is to add a login offer Add Login Offer CP Days CP Show To All Members T Active L Product Sample Acid Days the number of days before the member sees the login offer If you set it to zero the new member will actually see it during the registration process But maybe you have free members that didn t take any of the One Time Offers when they first joined You could show them this offer the next day that they login You d set this for 1 Day and Show to to Free Active you
47. on that makes the referral or the last person So if First Cookie Gets the Sale is enabled no matter how many times the referral visits the site the sale will go to the first person that referred them If it s not enabled the sale will go to whomever s link they clicked last Provide Banner URLs Inside the LFM script there is a section where you can set up promotional tools Banners ebook cover graphics etc If you wanted to provide the members with the URLs you can enable this feature Keep in mind that if you enable this and provide the URLs to your members they will most likely be linking to your website and using your bandwidth Member Levels Flow Through Perhaps you have a Free membership level a Silver membership level and a Gold Membership level If you wanted your Gold members to have access to everything that Silver and Free members do you d enable this Also the Silver members would also have access to everything the Free members do Split Testing Statistics Split Testing Split test 1 sales pages CP This is a very important feature of LFM because it allows you to split test your sales pages Statistics Split Testing Split test File Library You can test up to 3 different Sales pages to see which one converts better making more sales You ll add the different sales pages in the Templates section and see the results on the Dashboard File Library File Library Enable File P
48. pt phpBB Integration Add New Members To phpBB Mote You only need to add the phpBB path The database details will be automatically inserted after you enter the path and update the settings phpBB Yersion Oyo vox phpBB Path e g home myserver public_html forum J Database Host Database Name Database User Database Password Table Prefix Forum Group Selecta Group Important gt Hote Don t forget to Update General Settings after selecting a group All you ll need to fill out here is the Version and the phpBB path LFM will automatically fill in the other information after you update the settings Autoresponder Settings Autoresponder Settings O Mone f A Weber Other Autoresponder Email AWeber Meta Web Form ID AWweber Unit Aweber Meta Req Fields This is a very important part of your membership site because you are actually building a list of buyers or subscribers and you want to be able to contact them regularly via your email series This is where they real money comes from The List You can either choose the AWeber button or the Other button if you re not using AWeber If you re using an autoresponder other than AWeber just put in the email address to the list in the box marked AutoResponder email If you re using AWeber there are other boxes you ll need to fill in Autoresponder email the script will actually send an email to
49. rcome some of the rough spots in your Launch Formula Marketing website If you ever need any assistance please feel free to contact any of the awesome support staff Page 82
50. re I ve uploaded the file named 1 jpg Current Files Mew File 1 jpg P r We can edit this entry and add a Tag and Notes by clicking the pencil Edit File Information Title New File Tag Filename 1 jog Description Cancel save Changes Title the text that the member will see to download the file We ll change that to Click here to Download your Bonus Tag this is a short something that will call up your download quickly instead of having to use the entire URL to grab the product This helps with keeping your filenames hidden We ll use bonus Description this is for your use only so you can keep up with the products that you ve uploaded Maybe it s a free piece of software so you could type free software in the description Then click the Save Changes button Launch Formula Marketing User s Guide Current Files Click here ta Download your Bonus bonus 1jpg free software Fd F Then all your information is updated here When you add a product to one of your pages you can use this shortcut provided by Launch Formula Marketing as shown here The tag can be used in any of your pages to provide a download link for the file For example if we had a file called myfile zip and the tag was myfile we could add a link by placing the following text on a page myfile Also there are cheat notes do hope this manual has helped you ove
51. restore it and we see this aT a E E kii install php Trash Then scroll down again to make sure it s no longer in the list on the left The 2 thing it asked us to do was to set file permissions for config php file to 644 Config php is actually in the inc folder of the public_html folder Click an a folder icon to navigate Click an a name to view its properties t public_html f ine f fauerrent Folder Create New Folder Upload file s a Up one level Create New File authnet_simlib php 7 kk O644 check auth php 3 e O644 config php e Secs filter php 2k 0644 funcs php 19 k 0644 htral2xhtral js 2k 0644 index php ok 0644 jsfuncs js 6 k 0644 loginform html ik oO644 palette ht 3k o644 Ei pa alph 3k 0644 Here you can see we re in the public_html inc folder and there is our config php The number to the right is what the permissions are set at currently Click on config php and then Change Permissions config php File Type PHP script text Shaw File Delete File Eie mie r oh Permissians 4 Ren aut File Copy File Mowe File File Url htt www plemasters com inc config php config php Change You ll need to Uncheck the 2 boxes that are currently checked make it exactly as it s shown here and that will set permissions to 644 Then click the Change button Then your list on the left will change and you can see that the file is now correct
52. rotection E 2 File Library Folder A qazewsx E Bg fimyfiles1 gazel Note If you change the file library folder you must create the directory on your server first and set its permissions to 777 You should include leading and trailing slashes This is fairly important depending on what types of services you re offering at your website Enable File Protection Say you re selling a very expensive ebook or something that you re not giving away for free you may want to enable file protection This makes it so only members can download things from your website By default your downloads are actually not protected If you want to make sure your downloads are secure you ll want to check the box File Library Folder the default folder of LFM meaning every LFM script has this folder on it It s highly recommended that you change this to something else Please be sure that if you change the file library folder where your downloads are kept you must create the directory on your server first and set its permissions to 777 Be sure if you change it to include the leading and trailing slashes Meaning a before and after the folder name Like thisisthefolder PhpBB Integration which means phpBulletinBoard Integration which means a type of forum I don t know why they didn t just say forum Another powerful feature of Launch Formula Marketing is that you can actually integrate a forum into the LFM scri
53. ssfully completed all installation tasks Click Finish to configure Launch Formula Marketing BETA w 3 E i H ta jonlube Package Foundry Back Frish Cancel Once they finish we click Finish on our Install Wizard Completed page Clicking Finish Will open our browser so we can tell the script to connect to the database P md p O Installation Go _ _ ye ae Mastering The Moneymaking Membership Model Launch Formula Marketing Installer Please Click Below To Complete The Installation Click Install ation you will need to have a MySQL database created Oni collowing details and click on the Next button MySQL Hostname hySOL Database Name MySQL Username MySQL Password Database Prefix ll a to and you ll need to enter the database details that we created earlier MySQL Hostname is usually localhost some servers are different GoDaddy for instance so you may need to check with them What this is is the location of the database Most servers have it on the same server as the website localhost will do in most cases lon you will need to have a MySQL database created O lowing details and click on the Next button hMySOL Hostname MySOL Database Name hMySOL Username MySQL Password Database Prefix localhost olrmaste_members olrmaste_ltmn irr oto M
54. this address at AWeber and add the person who just joined to a list to be sent a confirmation email AWeber has specific rules regarding how to add leads to their system The Meta Web Form ID Unit and Meta Req Fields will be in the html code when you set up your specific AWeber campaign Miscellaneous Configuration Misc Configuration Background Mail Despatch E Read docs before turning this feature on 2 SMTP Server localhost PHP Path iustbiniphp 2 Update General Settings This is probably something that you won t need to change but if you want to learn a little more about it you can mouseover the question marks there on the right After you have everything the way you want it just click the Update General Settings button to save your settings Launch Formula Marketing User s Guide Member Management To get to the Member Management area of Launch Formula Marketing go to the 3 button on your menubar h i SC Home System Settings embers MT Login Offers Member Management Member Levels Member Groups Signup Settings Incomplete Signups Paid Comm Owing Profit When you mouseover the button you ll see quite a few different options but it s all about how your members interact with your website The first section we ll go to is Member Management Home System Settings Member MT Login Offers Member Management Member Levels Member Groups Sign
55. up Settings Incomplete Signups Comm Owing Profit Page 40 Search First Mame Mer Last Mame Fap All Flag Selected For Removal Username SL E Erna Email KIT ype status oned nowhere com Free Commission Member Level The first thing on this page is the search box You can use this to search for members through different criteria name username email etc Choose the search term and then enter what you re looking for in the box to the right Then click Search and you will find your member The area is so big need to split it into 2 sections but I ll be thorough promise Audd New Member Email Geo Regions Email Select ed _E All Email Member Bote Pap Pay Selected ed Pay All ID FirstName go LastName Username O Email 1 John Doe testuser no onegnowher This is the left side of the list The buttons along the top enable you to do many things Add New Member Click this and a window will open so you can add a new member Email Geo Regions chooses members based on geographic regions Perhaps you want to email members close to where you live When you click this button you ll be taken to this page Region Subject a United Kingdom Message Mainland Europe Other The foll FIRSTH PLASTA USERM PASSW AF FILIA FAALAMC FSITENA FREFUR send Where you can choose regions Then write your email and Send Add New Member
56. ySQL Database Name we made this earlier plrmaste_ members MySQL Username pirmaste_ lfm MySQL Password ifm and Database Prefix this is the prefix of the tables within lfm we ll leave that as oto Then click Next When you re successful you ll see all green checkmarks If you messed something up like put in the wrong password you ll see a red X where the checkmark Is the connection to your database and make sure that your Installed Checking MySQL Connection w Checking PHP Version w Checking permissions v Then you ll see the Next button again in the lower right hand side of your screen so Click it Here you ll enter the Username and Password you want to use for the Admin of your membership site nd password for the Admin user When you click on the Next ated and the initial configuration will be complete This may t For this example we ll just use admin admin don t use these or everybody reading this manual will know what you used Again click Next Mastering The Moneymaking Membership Model Launch Formula Marketing Installer The final task is to add a cron entry to periodically Validate your member email addresses and automatically remove accounts where the email address validation has failed 5 times The cron entry should look like this fall on one line if you want to do the check every 24 hours at lam 00 01 fusr bin php
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