Digital Ink Manual
Contents
1. Print Resource Center Web to Print Service DIGITAL INK THE DIGITAL PRINTING PEOPLE In today s economy marketing is more important than ever and the Partners Print Portal can help you achieve your marketing goals in an easy cost effective manner How Direct Mail Campaign through the Partners Print Portal Partners Print Portal helps you create professional marketing materials with ease at a reasonable price Customizable Templates Easily customize postcards flyers and posters for two campaigns including the Come Play Youth Hockey campaign and OneGoal s Vitamin H campaign Select your Target Audience If you choose to mail materials you can purchase a targeted mailing list through the Portal from USAData or you can upload your own mailing list The typical response rate for a direct mail campaign is 1 2 percent however personalized items such as postcards purchased from the Partners Print Portal have the potential for a 2 3 percent response rate Knowing this can help you determine how many customers to include on your mailing list Place Your Order Once you have proofread your materials and are happy with your order you simply submit the order If vou d like to help increase the response rate follow up your mailing with a phone call The personal touch will help you convert prospects into customers Whats In It For My Local Association Local Association e Affordable2. giu npe prr rides Hi pes To at quta Navigate the Web Site Customize your Marketing Materials Manage your Mailing Lists Finalize your Order Hockey Print Center Hon Lu nullibi Laplace Gy LA Hockey EJE E teitten ee ee Forte Joo Norton Gan Lon Live D Profilo Mal Motes Calendar MM Sure tir i una Print Center Home Print Resource Wir Dun Wie Sroa Welcome mu n s nhjunston with Digital ii Rana aw print USA Hockey Print Resource Canin vim our pou ona Of our many priri pick roi Galtier wem a mam til mia ful PSS G pour cera ON Cee nonsmadas prim products pou To par started pou can login to Dur wet dera Hate i Gur dmple Eerie Bo dup crm ON Dur productis oign Up for a Partners Print Portal Account To begin creating your customized marketing materials on the Partners Print Portal simply visit Program Services Manager Kevin Kevin Erlenbach Kavanagh Districts Atlantic District Central Minnesota Massachusetts New England 719 538 1115 Northern Plains kevinkOusahockev org Southeastern 719 538 1119 kevine usahockey org call your local Courtney Welch Districts Michigan Mid American New York Pacific amp Rocky Mountain 71
3. 9 Call 1 877 859 2843 For better store performance please disable 4 your browser pop up blockers Customize Customize the document and attach a recipient list Order Specify the quantity shipping and pricing options Place order Delivery Fully personalized documents All of the templates ready for customization can be found in the product listing USA Hockey Shadows Posters Microsoft Internet Explorer provided by USA Hockey DO The product listing contains each type of product available When you click on a type sla E of product you will see all of the available Norton io see sex Oscar A yconvert P Select ge can a the template that will i Windows Live lbn OO Bh What s New Profile Photos Calendar MSN Share K E Sign in work best for your DUSINESS usa Hockey Shadows Posters Mo ame 27 Page z Tools e GO B https digitalinkweb2print com uStore Productlist aspx qs TDVmjLOFlrergan rdsojxfFxP45vGJ3Iv1Cgz37NimE 4 14 X Google poi lej A HOME SIGN OUT ACCOUNT DRAFTS For example the screenshot on the right shows all of the available poster templates Shadows Eagle 11x17 Poster Customizable 11x17 Poster Details Shadows Horses 11x17 Poster Customizable 11x17 Poster Details Shadows Rocket 11x17 Poster Customizable 11x17 Poster Details Sha
4. on the link The column headings in your spreadsheet must be identical to the column headings on this template or it will not load Edit your list in any spreadsheet editor such as Excel and modify it to match the template or cut your information and paste it into the template Save your file as an XML Spreadsheet Next click on the Browse button and search for your saved list Create a name for your list in the List Name field and click Next at the bottom of the page gt USA Hockey Recipient List Microsoft Internet Explorer provided by USA Hockey DER eb oo https digitalinkweb2Zprint com uStore Recipient aspx qs I lakDay Ynzl9nwhQtQJ72brNOKLSIebNxDGL 1 2gvjdMNW aMs4W wteuAafit2 yiP3znuv JOrF2PWMW WrIZDxN 4 1 IX File Edit View Favorites Tools Help Norton Norton Safe Searct Search O caras a Log ins Y i sconvert i E Windows Live Bing m What s New Profile Photos Calendar MSN Share aa Sign in i d e USA Hockey Recipient List E amp Page gt A Live Support Submit a Support Number W OFFLINE Support Ticket 1 877 859 2843 Leave Message HOM SIGN OUT MY ACCOUNT DRAFTS CART HELP Print Resource MAKSAN Recipient List Vitamin H Postcards O O Vitamin H Posters N ta Customize Recipients Finalize Shadows Posters 2 amp Shadows Postcards Upload Your Own List M
5. Target Audience Homeowner Renter Homeowner Estimated Household Income 100 000 124 999 Dwelling Type e Single Family Dwelling Unit Propertv Lot Size Acres e itolessthan 2 acres Homeowner Renter Marital Status Length Of Residence Dwelling Type Home Market Value Occupation Variables 75 000 9 999 100 000 124 999 125 000 149 999 150 000 and over NEXT 17 The USAData interface walks you step by step through the list selection process Purchase a Mailing List 1 First click the button labeled Buy a Mailing List A new screen will open with a link named Launch Leads Module from USADATA Click this link 2 A pop up box will open This is where you will select the various criteria to reach the customers you are targeting 3 Select the method by which you would like to determine the geographical location of the customers and click Next 4 Select or enter your criteria zip codes cities etc and click Next 5 You will have the option of choosing all households in the given selection or to refine the list by demographics If you select all households you will skip step 6 If you choose to refine your list by demographic you will go through step 6 to narrow your list This page also gives you the option of including telephone numbers on your list We would recommend including the telephone numbers so you can follow up your mailing with phone calls 6 When narrowing your list by demo
6. 9 538 1118 courtneyw usahockey org Navigate the Partners Print Portal Once you have obtained your login information you can begin creating your own marketing materials First let s review the core components of the Web site This section contains links to each type of product featured in the Portal This is where you will begin when placing an order Main Navigation This area helps you navigate your way through the site and includes access to your account information shopping cart and more Help Files amp Resources If you need help with any step throughout the process look here for answers USA Hockey Microsoft Internet Explorer provided by USA Hockey EE Go m E https digitalinkweb2print com uStore 4 x Google File Edit View Favorites Tools Help Q v 6 Cards 8 Log ins i EN windows Live Bing H What s New Profile Mail Photos Calendar MSN Share mar EO Sign in a aby usa Hockey mum fi v 13 Page T Tools di da Support Submit a Support Number OFFLINE Support Ticket 1 877 859 2843 Leave Message HOME SIGN OUT MY ACCOUNT DRAFTS CART HELP Print Resource Center for more Shadows Campaign products that will be added soon i For store assistance please Contact Us the Select A Product following ways Select a product from one of i Email HelpDesk the groups listed on the left Eu
7. Drop Price 138 04 USC HELP 177 48 USD Credit Card Information Card Type Choose One Card Number Expiration Date 01 v 10 v Name as it appears Card SubTotal 177 48 USD Shipping and handling 138 04 USD Total 315 52 USD submit order Done e Internet 100 v 2 Where to go for Help FE There are several resources at your disposal should you need with any step in the Partners Print Portal OPTION 1 OPTI ON 2 OPTION 3 Email the Digital Ink help desk Call the Digital Ink help desk Click on the Help button found in the Feel free to email the Digital Ink Digital Ink also has a toll free top right corner of every page to help desk at number available For assistance call download the user manual or refer to webhelpdesk digitalink pa com 877 859 2843 the help section on the home page The Digital Ink help desk is open weekdays from 8am to 4pm EST You can also call your USA Hockey Program Services Manager 25
8. Hockey Finalize Your Order Microsoft Intarnat Explorar provided by USA De Orderin Postcards CISMON sort SEI Jef Die Gk few Tue O Norton When you order postcard or self mailing Mi Tl brochure you will indicate that it is a mail drop MB obe Gt The number of copies indicates how many copies n gt gt each customer on the mailing list will receive You can recalculate the total cost if necessary gt and view the pricing table for the printed EKEV 000 marketing The total cost will change if vou a ERO modifv the quantitv the Number of Copies box If you would like to make any changes to the number of recipients on your mailing list or to your postcard simply click the Back button until you re in the section you d like to modify Number of Recipient Before the order can be placed you must proof nemi read your materials Click on the Proof button t s Review your materials and click Proof is Approved if everything looks as it should If there Show pricing table is a mistake click the back button to make necessary changes Please review your materials closely any mistakes are your responsibility Click Add to Cart when you are happy with your marketing piece 21 You can review y
9. Search Search O cards amp Log ins v Gyconvert P Select e When you select this option you will By Windonsuve 7 Profle Photos Calendar MSN share gf Do Ei son see a summary of all of the mailing A Busarecey Rent ue A B S Biw Qin 7 lists associated with vour account whether they are lists you ve lt O uploaded or lists you ve purchased _ Q Simply select the list you would like pregi fici NY 2009 2010 MAIL LIST Mailed Postcards to use and click Next Bark Postcards Operations address city firstname lastname Imm n9 N 605 Knollwood Ct Valley Cottage John Barnard PO Box 1744 Auburn Steve Byrne 153 Ketchum Rd Conklin Randy Warner PO Box 559 Vestal Mike Kania 547 Maple Street Big Flats Chuck Annis PO Box 3047 Binghamton Daniel Verdon PO Box 644 Camillus Ken Duquette PO Box 40 Cazenovia Lou Bonavita jr MoveAlong PO Box 2205 1405 Bellows Road Baldwinsville Rebecca Doyle ooooooood NININISISINISINISIN R EO E Liverpool Greg Callen T Change lt 12345678910 gt Displaying page 1 of 50 items 1 to 10 of 493 Change pase 1 Page size 10 lt Number of Recipients 493 Change Recipient List 19 Finalizing Your Order Finalizing your order will place it In your shopping cart indicating IS ready for purchase 2 USA
10. ailed Postcards Download a recipient list template using the Downlosd Recipient List Template link Blank Postcards Edit the template using any spresdsheet editor such ss Microsoft Excel or OpenOffice Calc Save the recipient list as XML Spreadsheet Upload it back using the Browse button File xml xls mdb Browse List Name Download Recipient List Template O Purchase a list by selecting criteria Please give your list a name before clicking the link to open the data purchase option O Recipient List Manager Use a list you uploaded before v __ Rioo 2 16 Determine the geographic location of vour target audience Refine vour target audience bv demographics Select all households in geographic location Review vour list criteria and cost Confirm vour list is readv for purchase START OVER 4 BACK Purchase a mailing list customized by geographic location demographics and more gt DIGITAL INK developing ideas for business CONSUMER LISTS LEADS DEMOGRAPHIC SELECTION START OVER 4 BACK NEXT First select a Category then select one or more Variables and click ADD to include these Variables into the Your Profile column on the right To remove a selection highlight your choice in the profile box and click on it You may also remove all your selections by clicking REMOVE ALL Categories Estimated Household Income My
11. and professional marketing materials such as posters flyers and postcards e The ability to reach any number of potential or current families with 4 to 8 year olds through a proven marketing medium Parent of 4 to 8 vear old e Notoniv gains an awareness of the game of hockey but hopefully selects your local association as the best option for youth sports e Views professional marketing materials and feels confident thev are working with a professional local association DIGITAL INK THE DIGITAL PRINTING PEDP Digital Ink is the company behind the scenes running the Partners Print Portal They earn profits from the print materials you purchase If you like their work you can also utilize their sister company Creative Vision for help with logo design Web site design advertising needs and promotional specialty items e USA Hockey hopes to see all of our local association be successful in increasing participation and offers the Portal as one way to help local associations achieve the 2 amp 2 Challenge The Partners Print Portal is a Business Solution open to only our Partners Program members The Partners Print Portal 5 Easv Steps Sign Up for an Account Welcome ee ee ee Copa m pg ETA aen Les Hockey Pris Ardito Canin UE ur piu urkizeni a ara rra proles pour cuni erieetd di om rig 2 rri a Ti
12. dows Super Hero 11x17 Poster Customizable 11x17 Poster Details Q100 v 2 10 The Main Navigation allows vou to move around to different sections of the site Takes you to the home page of the Partners Print Portal Sign Out Logs you out of the system My Account The My Account page contains four sections 1 Order Historv This allows vou to review past orders and reorder them if vou wish 2 Personal Information Update account information like changing a password email address or contact name 3 Addresses Change billing and shipping addresses for your account 4 Recipient Lists Modify download or delete your mailing lists Drafts Lists templates you have begun customizing but never completed or placed in your shopping cart Cart Shows you all of the items currently in your shopping cart ready for purchase 11 This is a link to a PDF of the user manual f Email xxr Oxxxx com n Customizing Your Marketing Materials To create vour own marketing materials determine what tvpe of product and which template vou would like to customize 73 USA Hockey Product Details Microsoft Internet Explorer provided by USA Hockey Choose the type of product you would like to create in E the Product Listing then select the template KKI Norton TID Search i Comet B Ween l
13. graphic you will see the category options in the top box on the left hand side of the screen and the variables right below the categories If you want to select all customers who own their home you would click on Homeowner Renter in the Category box then on Homeowner in the Variables box With Homeowner highlighted click the Add button You will see the Homeowner criteria added to the My Target Audience box on the right side of the screen Keep adding criteria until you have exactly the target audience you re looking for Then click Next 7 The next page will show you the number of people on the list and the cost of the list You will be able to review your selections and modify if needed Also notice the option to use the list multiple times You should select this option if you would like to keep this list for future use When you are happy with your selections click Next 8 You will be taken back to the Partners Print Portal Name your list in the List Name field and click Next You can also use a mailing list you ve previously uploaded or purchased gt USA Hockey Recipient List Microsoft Internet Explorer provided by USA Hockey LI LI II R e C n L l St M a n a r GO https J digitalinkweb2print com uStore Recipient aspx gs IYlakDay Y nytAdplIYDF2FN A900 1 zh3Nck xSyyEewicpRkiNyNgMhHSPU wmmmRibQThUhysFvOP6yxyyq 4 es i File Edit View Favorites Tools Help Norton Norton Safe
14. he pop up box and select Browse Note the list of file types required Find your file then select Upload Once the upload is complete a thumbnail of your logo or pede on image will appear with the rest of the images Simply e highlight your choice and click Select Greg Chenez House President 716 266 6764 Customize the Text ochenerSypurpleeagies com Enter your company information and text in the designated fields Feel free to make modifications to fit your needs For example if there is a field for a Web address but you don t have a Web site use the space for something else such as an additional contact number Or delete all the text and leave that field blank Notice a spell check option is available for your use Hefresh Preview e At any time while you re modifying your text or changing images you can click on the Refresh Preview button This will update the thumbnail image of your marketing piece in the right hand side of the screen to reflect the changes you ve made Managing Your Mailing Lists If you are creating a mailing the next step in the process is to select a mailing list You can upload your own or purchase a list Upload your Own Mailing List e This option is used when you would like to mail materials to your own customer or prospect list When you upload your own lists they are available to your account only The first step is to download the Recipient List Template by clicking
15. it the order Checkout The checkout screen shows you a summary of your order Enter or edit your billing address This should match the billing address on the credit card you are using to pay for your purchase Next enter your credit card information note that credit cards Visa MC Amex are the only form of payment accepted and click Submit Order You can feel safe placing your order online The Partners Print Portal is completely protected via encryption and the https protocol USA Hockey Checkout Order Summary Microsoft Internet Explorer provided by USA Hockey gt https digitalinkweb2print com uStore CheckoutFinal aspx qs ly CEuhh mxd92vTjFFxgyJylaSISI2A2TSPiXi WZo gt x Google ve i File Edit View Favorites Tools Help Norton Norton Safe Search Search e caras amp Log ins M i yconvert PP Select E windows Live ii What s New Profile Photos Calendar MSN Share A il Sign in de e Hockey Checkout Order Summary e gt Page Tools d HOME SIGN OUT MY ACCOUNT DRAFTS Print Resource Center Checkout Order Summary Ordered Items Vitamin H Postcards Vitamin H Posters Recipients 493 Shadows Eagle 4 25 x 6 Postcard Copies 1 Total Units 493 cards Billing Address Set billing address Mail Drop Name No of Units Shadows Eagle 4 25 x 6 Postcard 493 Mail
16. ive E Profile Mal Photos Colo MSH Shoe GA lt 1 ih nh You will see a thumbnail of the template and can view B B amp Dbe Qne a full size preview by clicking the link You can also a view the pre written text on the template Keep in mind that vou will be able to edit the text in the coming steps era Product Details A Shadows Super Hero 11x17 Poster This page also contains a price list for the product you n Mak ev your torah Tas bad naled dici t wou selected broken down by guantity um dfn If you wish to move on with your order simply select Continue If you d like to view another template select Back at the bottom of the screen 2 45 5 23 2 42 13 Next vou can begin customizing vour marketing piece with vour own text logo and or images USA Hotkey Customize Microsoft Internet Explorer provided by USA Hockey S e e ct S a n m ag e S IE e Alex Norton O Click on the drop down arrow the logo or image field a 8 11 wan as ees A pop up box will open showing you all of the image and logo options To choose an image highlight that image by clicking on it once then click Select at the bottom of the page If you would like to upload your own logo or image these will be available to your account only scroll to the bottom of t
17. our shopping cart amp additional items continue to checkout 7 USA Hockey Shopping Cart Microsoft Internet Explorer provided by USA Hockey S h p p IN g C a rt GO v https digitalinkweb2print comfuStore CheckOut aspx as IYlakDayYnzl9nwhQtQ172brM0KLSIebiY92wIpuuLIMNWMs4W Wi6uAafit2yiP3znuv3Orf2fwmwWwrizDxNh Sh 4 cook File Edit View Favorites Tools Help j O caras 8 Log ins v Your shopping cart gives you i Giconvert gt AB Sele an overview of item 5 th at have Profile Photos Calendar MSN Share A E J Sign in been customized and are Wr Bsa Hockey shopping Cart RB pm Qe ready for purchase You can m edit items in vour cart or delete T OFFLINE Leave Message If vou d like to add more items O 0 SIGN OUT MY ACCOUNT DRAFTS CART HELP to vour cart click Continue Shopping If you are happy with your Shopping Cart Items To Check Out Now Vitamin H Postcards order click Checkout LRT Shadows Flyers T Recipients 493 shadow Posa S Shadows Eagle 4 25 x 6 Postcard Edit Copies 1 177 48 USD Print Resource Cente Shopping Cart Shadows Postcards Total Units 493 Mailed Postcards Subtotal 177 48 USD Blank Postcards Shipping and Handling Continue 5 Internet amp 100 7 2 22 In the checkout screen you enter your payment options and subm
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