Logo Size and Proportions - 4-H
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1. import or place graphics should be compatible with these formats The EPS files can be scaled to any size The JPEG files are 300dpi suitable for printing at 100 size or smaller and may need to be reduced in size and or resolution depending on the usage Please note that it is not possible to provide the PMS or white version as JPEG files they are only available in the EPS file format An attempt has been made to provide the logo in the most convenient and widely applicable formats but a certain familiarity with your individual software applications resolution and color issues may be required Please consult the user manual for your software for more information Logo Files Available Online Please see page one for size requirements and color options LOGO WITH TAGLINE 4HAS1 LOGO WITHOUT TAGLINE 4HAS2 BLUE AND GREEN WITH SHADED DOTS 4HAS1 CMYK JPG AHAS2 CMYK JPG 4HAS1 CMYK EPS 4HAS2 CMYK EPS 4HAS1 PMS EPS 4HAS2 PMS EPS BLUE AND GREEN WITH SOLID DOTS 4HAS1 SOLID CMYK JPG 4AHAS2 SOLID CMYK JPG 4HAS1 SOLID CMYK EPS 4HAS2 SOLID CMYK EPS 4HAS1 SOLID PMS EPS 4HAS2 SOLID PMS EPS BLACK WITH GRAY DOTS 4HAS1 GRAY JPG 4AHAS2 GRAY JPG 4HAS1 GRAY EPS 4HAS2 GRAY EPS BLACK WITH SOLID DOTS 4HAS1 BLACK JPG 4HAS2 BLACK JPG 4HAS1 BLACK EPS 4HAS2 BLACK EPS WHITE 4AHAS1 WHITE EPS AHAS2 WHITE EPS Aoshi SA EME Rese neOsOsL This font is Spumoni TAIS FONT IS AVENIR This font is AGaramond2. other S we C RO X specialty applications Please note that this is not the preferred z e application of the logo but may be used occasionally It is recommended that the logo appear on white or very light background colors unless using the white version Regardless RAORDINA Mts AN Ji a Be ere Schoo 2 of background color the H s in the 4 H Clover must be white G opportu except when using the white logo in which case the H s may assume the background color These are the only acceptable color variations The 4 H Afterschool Logo is available for download at www 4hafterschool org Go to the Marketing Tools section and click the link for additional tools If you are not a registered user you must register in order to access these files Color Formats The logo is provided in Pantone and CMYK formats You may convert to RGB format if desired for web or multimedia applications The Pantone colors are the same for both coated and uncoated paper and may also be used for some specialty processes You may want to contact your printer or vendor to determine which format to use Depending on your software and or printing method the white logo may be achieved by using the BLACK WITH SOLID DOTS version printed in white ink File Formats and Resolution Files are provided in both JPEG and EPS formats Although you may not be able to open these files directly most programs that allow you to
3. 4 H A EAE R S CH OO LTD ENT LT Y S T A N UDA RD S eo e yH Age Logo Size and Proportions ie tersen ao The logo with tagline is the preferred version but it should not NG uns h i OPPoRT be used smaller than 2 5 wide j The version without the tagline can be used smaller but should 2 5 not be less than 1 5 wide at You may not alter the proportions of the logo or its components yH Afte N You may not move elements within the logo Please be careful to x FSeho y 9 Tp ga scale the logo proportionally and be sure to keep it intact Tar Logo Color Options 381 NY BLUE AND GREEN WITH SHADED DOTS Efe rsehoO This is the preferred color format The 4 H Afterschool Pantone NG opporTUN colors are PMS 347 green and PMS 289 blue The approved ee CMYK formulas are 100c80y green and 100c60m75k blue BLUE AND GREEN WITH SOLID DOTS oH Aft This variation may be needed for screen printing or other ie ersehos specialty applications NG opportU c o BLACK WITH GRAY DOTS Though it is not permissible to print the 4 H Afterschool logo entirely in blue or green a one color version in black is allowed 38 SU Merseyod BLACK WITH SOLID DOTS S NG OpportUN Again this version may be needed for screen printing or other cco specialty applications Se Re WHITE Aft This option should be used when it is necessary to place the aM Ae ng h ov logo on a dark background including screen printing or
4. Arial HINTS FOR SUBSTITUTE FONTS look for line thickness consistent within each letter and letters like o c b and p that are very round Using another text font in place of AGaramond is fine though we recommend a fairly standard serif typeface Authorization for Logo Usage The 4 H Name and Emblem are protected under federal statute and the 4 H Afterschool logo has the same protection Fraudulent use is punishable by fines up to 10 000 and imprisonment up to six months or both For more information please go to http www national4 hheadquarters gov 4h_name htm At this website you may download the 4 H Name and Emblem Guidelines application forms to request authorization the official 4 H Emblem graphics and more Authorization for all uses of the 4 H Afterschool logo must be granted by the following Interstate two or more states U S Department of Agriculture Intrastate within one state boundary Cooperative Extension System Directors and Administrators at the state land grant universities located in the state in which the logo is to be used Within one county Cooperative Extension System staff located in the county in which the logo is to be used A SAC EATERS CIRROSE SAMPLE STATE UNIVERSITY EXAMPLE COUNTY EXTENSION JE Mer Scho NG opportu gt SAMPLE STATE UNIVERSITY LONGER EXAMPLE COUNTY EXTENSION o e 2 M erseho NG opportu so UNIVERSITY OF EXAMPLE STATE SAMPLE COUN
5. TY _ p e a ME Mle rs nod K NG opportu e UNIVERSITY OF LONGER EXAMPLE STATE SAMPLE COUNTY EXTENSION A o e a MM Miter Scho NG opportu SHORT EXAMPLE EXTENSION a ae BE lens odd NG opportu IDENTITY STANDARDS Add Your Extension Program At left please see examples of how extension program names may be formatted Use these samples as a reference First select a font for the program name Ideally you would use Avenir which is used in the logo Other options are Futura or Avant Garde Arial is a widely available typeface that will work HINTS use a sans serif font look for line thickness consistent within each letter and letters like o c b and p that are very round The size of the type for the program name should be about the same as the words extraordinary learning opportunities Type your program name in all caps Insert a space between each letter and use three spaces between words You may be able to adjust letter spacing more efficiently in certain programs but this method is available to anyone Create guides as shown below a vertical line between the leaves of the clover and a horizontal line touching the top dot Position the text as indicated aligned with the vertical guide on the left and with the baseline of the bottom text on the horizontal guide If the bottom line of text touches or is too close to the dot create another horizontal guide above the first The space betw
6. een them should be the same as the height of the top dot see diagram at bottom of page Move the text up to the top guideline as shown SAMPLE STATE UNIVERSITY eee EXAMPLE COUNTY EXTENSION KM Atte acs ARy fersehod G OPPORTU 6 SARS SSSSRSR SSS ER ORAS 1 18 U S C 707 i SAMPLE STATE UNIVERSITY ONGER EXAMPLE COUNTY FALEN SLON MM fers nod RN NG opporTUN 1 18 U S C 707
7. which is used for body text in the 4 H Afterschool materials Brief reminders for proper use e Use only an official logo obtained from www 4HAfterschool org or other authorized source e Maintain the proper height and width proportions of the image See page 1 e The official 4 H Afterschool colors are PMS 347 and PMS 289 Regardless of background color the H s in the 4 H Clover must be white except when using the white version of the logo See page 7 e Text or graphics should never cross the clover emblem or 4 H Afterschool logo Use as a desktop wallpaper or web page background is inappropriate DENTITY Font Usage The type in the logo files has all been converted to outlines so you will not need the font files to use the logo STANDARDS However if you would like to match the fonts used in the logo they are Soumoni and Avenir Also AGaramond is used for body text in the 4 H Afterschool materials You may not change the type in the logo itself The fonts are listed here for situations in which you would like to match other elements of your project to the 4 H Afterschool identity For example ads posters sidebars etc Spumoni is unique and we recommend that you do not use any other decorative font with the logo Do not use Soumoni for body text it is suitable for small amounts of type such as headlines If Avenir is not available to you substitute a sans serif font such as Futura Avant Garde or
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