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1. Exact Raw Data Search NEAR x ONEAR x Sentence Search Ordered Sentence Search Note The Wildcard operator is a character that stands for 0 or any possible number Wildcards are only accepted at the end of a keyword Luxemb will find all entries including keyworks like Luxembourg Luxemburg Luxemburgisch or any other keyword with the prefix Luxemb The question mark has a similar function as the wildcard operator but only replaces exactly one character i e it is useful in consideration of British and American English e g reali ation finds realisation but also realization The tilde symbol analyses the surroundings of a character string which is enclosed in quotes consisting at least two words You cannot combine the tilde with the wildcard operator e g obama merkel 5 finds A statement released from the White House said Obama Monti and Merkel agreed on certain steps 3 jumps between both words obama merkel 5 finds every entry containing the keywords obama and merkel within an interval of maximum of 5 jumps The tilde symbol x after a word searches for words similar to the given word The value after the tilde 0 1 or 2 defines the number of changed characters roam 1 Will also find foam The tilde symbol after a word will find this word as a two part word with a hyphen space or other special character in it carsharing will find carsharing car sharing car sharing etc A simple in fro
2. demodevGrallwalker com a e talkwalker REPORT TITLE LAST CHANGE TRIGGER LAST SENT ACTIONS REPORTS amp ALERTS Brand vs Competiti mg Gomgennon 20 04 15 08 50 No trigger defined Never send p 2 v n REPORT HISTORY Reports log Deleted reports Customising reports Decide when reports should be triggered scheduled new results irregular activity or create your personal trigger filters Select an output format for each report HTML Word or PowerPoint layouts are available Subscribe and unsubscribe recipients from the active reports and easily manage your mailing lists Customize the Alerts e mails e mail subject header and footer can be edited Duplicate existing reports Dashboards The dashboard menu regroups all dashboards previously created Each dashboard can be edited copied added to a report and added to an Alert Customizing dashboards Dashboards and widget names and descriptions can be edited Widgets can be removed resized moved around and edited Talkwalker IQ Apps Talkwalker IQ Apps answer specific user needs through pre defined tools The Talkwalker IQ Apps will save the user a lot of time by automatically generating dashboards according to his or her needs Although Talkwalker IQ Apps dashboards are automatically created they still are fully customizable filters can be applied widget views can be changed and multiple topics can be applied to the pre defined widgets IQ Apps Get instant so
3. Widgets Talkwalker offers more than 50 different KPis to better analyse the performance Each widget is customizable and can be viewed in different modes such as horizontal or vertical bar chart table line chart etc SHARE OF MEDIA TYPE SHARE OF SENTIMENT Last 7 days Last 7 days e Twitter e Online News e Blogs e Forums Facebook e Newspaper e Magazine e Flickr e TV Radio e Other e Negative 6 Neutral e Positive BUZZ ENGAGEMENT REACH Last 7 days Last 7 days Last 7 days 19 9K 280 7K 85 5G 16 3K 22 109 9K 222 48 36 te Compared to the last period Compared to the last period Compared to the last period GENDER TOP THEMES e Female Male Ghailleujah Aviation AirlinesArena America 0 Center H American Marines Gentes me American Arena sa Chicago se Airlines gt Dallas americansirlines American Airlines arv AmericanAirlnesArena 57 07 miti Washington V 0 Channels Channels enables you to monitor specific pages without taking into consideration any keywords meaning all data published on the page will flow into the system Channels can be social media pages Facebook pages Twitter profiles YouTube channels etc or any other sites where you want to monitor all the data being published When monitoring particular social media profiles Talkwalker also provides profile related statistics such as follower growth audience activity owner activity etc Overv
4. ATS ie Angola TSi At AE er r Bolivia Net Namibia ime d Madagascar Indian Ker South gt Y Ocean L South cifi por r y Atlantic K Pacific zean al Ocean South Africa Ocean Tm 6 a 1M Southern Ocean al Google Terms of Use Report a map error e 0 10 e 10 20 e 20 30 e 30 40 e 40 50 e 50 60 60 70 e 70 80 e 80 90 e 90 100 Within this tab there is the Distribution on the Work Map widget which displays the arrangement of selected results to the geographical areas which they originate from By default the bubbles displaying the numbers of results are grouped and zooming in on the map will allow you to break the larger displayed regions into smaller more accurate sizes The key in the bottom right of the map shows the total number of Results being displayed on the current map view is displayed Also in this section you are able to filter the results shown by either All data location at time of post or location of author profile When the option of location at time of post is selected the map will display the location that the result was posted from with any results that do not have exact location co ordinates not being shown in this option Choosing location of author profile will show the location of the authors of the results on the map and not the location that the result was posted from When selecting the default setting of All data all of the results will be displa
5. Airport Del _ International Airline United Airlines Southwest Airlines American pc Flight Security ght coms eet Southwest United if mes wu American Airlines 14 Apr 12 00 17 Apr 1200 20 Apr e Airlines e American e American Airlines United United Airlines e Flight e Southwest Southwest Airlines e Plane e Airline Within the Themes tab the following widgets maybe visible e Top Themes Displays in a word cloud the highest mentioned words from the filtered results The larger the words appear in the theme cloud the more results have been found with these results Hovering over any of the found words will display the total number of results that have been found containing this keyword and clicking on this keyword will return you to the Results tab filtered to only show you results that matched this theme word There are two different display options available within the Top Themes widget All Themes default and Hashtags Only All Themes will return to the widget results from all types of words whereas Hashtags Only will only display hashtagged results within the visualisation Themes Over Time Plotted here are the found themes plotted over the given filtered period of time Displayed on the graph key are the themes which have been plotted onto the graph of the widget Demographics The demographics section displays the breakdown in the top countries top languages and gender distribution from t
6. SLOVENIAN SOMALI SOUTHERN_SOTHO SOUTH_NDEBELE SPANISH SUNDANESE SWAHILI SWATI SWEDISH TAGALOG TAHITIAN TAJIK TAMIL fa pl pt ps qu rm ro rn ru sm sg sa sc gd sr sn ii sd si sk sl so st nr es su sw ss sv tl ty tg ta TATAR TELUGU THAI TIBETAN TIGRINYA TONGA TSONGA TSWANA TURKISH TURKMEN TWI UIGHUR UKRAINIAN URDU UZBEK VENDA VIETNAMESE VOLAPUK WALLOON WELSH WOLOF XHOSA YIDDISH YORUBA ZHUANG ZULU tt te th bo ti to ts tn tr tk tw ug uk ur uz ve vi vo wa cy xh yi yo za ZU Country Codes Overview AFGHANISTAN ALAND_ISLANDS ALBANIA ALGERIA AMERICAN SAMOA ANDORRA ANGOLA ANGUILLA ANTARCTICA ANTIGUA_AND_BARBUDA ARGENTINA ARMENIA ARUBA AUSTRALIA AUSTRIA AZERBAIJAN BAHAMAS BAHRAIN BANGLADESH BARBADOS BELARUS BELGIUM BELIZE BENIN BERMUDA BHUTAN BOLIVIA BONAIRE SINT EUSTASIUS AND SABA BOSNIA AND HERZEGOVINA af ax al dz as ad ao ai aq ag ar am aw au at az bs bh bd bb by be bz bj bm bt bo bq ba BOTSWANA BOUVET_ISLAND BRAZIL BRITISH_INDIAN_OCEAN_TERRITORY BRITISH_VIRGIN_ISLANDS BRUNEI BULGARIA BURKINA_FASO BURUNDI CAMBODIA CAMEROON CANADA CAPE_VERDE CAYMAN_ISLANDS CENTRAL_AFRICAN_REPUBLIC CHAD CHILE CHINA CHRISTMAS_ISLAND COCOS_ISLANDS COLOMBIA COMOROS CONGO COOK_ISLANDS COSTA_RICA COTE_DIVOIRE
7. blogs forums Online news Twitter etc Countries and languages view the results of certain countries and or languages only Time filters rolling dates or custom time frames select rolling dates such as 1 day 7 days 30 days 3 months 6 months or 1 year Alternatively customize the time frame by selecting dates or even hours and minutes Tag filters previously tagged results can be recalled by applying the tag filter Comparison filters the results can be compared by topics media types sentiment countries or language American Airlines Demo 2 Analytics v Close HEN Y Clear 3 Filters X kud demodevGralkwelker com kal Search in Results p r ARR 1D 7D QY 3m om iy 22 03 15 20 04 15 MEDIA TYPES COUNTRIES 2 LANGUAGES 2 e mes 2 SOURCES All media types All languages All documents Everything Blogs gt Africa Dutch 4 ungrouped AR Asia gt English Forums gt Europe Aerospace amp Defense Instagram gt North America gt Bane see more Twitter gt Oceania South America gt WORKFLOW TAGS E e murens E Flickr Abkhazian checked unchecked General Google Afar read unread Customer Service Linkedin b Afrikaans Price News Akan Crisis ses more see more Results Performance Influencers Sentiment Themes Demographics World Map oom talkwalker alker Compare None Media Types Sentiment Countries Languages TOPICS 238
8. 0 6 Dorian BENTEJAC 4 DeltaBravo33 twitter com Twitter 132 2 102 8 149705 12 7 Miami Heat Fans MiamiHeatFans5 twitter com Twitter 124 0 124 0 298130 0 8 Tuha Cosi youtube com YouTube 111 kk 57 10 174 2 9 4 traders 4 traders com Online News 74 20 36 18 94 72M 5 10 American Airlines QAmericanAir twitter com Twitter 68 13 4 8 73 64M 2 For each author you can see e The source type e The total number of posts written by the author The split between articles with positive neutral and negative sentiment The total reach for all the articles of the author e The total engagement for all the articles of the author You have the following display options e Choose the number of authors sources to display in the table Top 10 25 50 100 Sort by number of articles Total Positive Neutral Negative Sentiment Reach Engagement e Toggle between authors and sources via the Action button A The author extraction is based on heuristics and statistical evaluations We cannot guarantee 100 accuracy for the author being recognized and extracted automatically in all articles Possible actions Clicking on an author source in the table links to the results page filtering the results of that author source Sentiment Shows the distribution of sentiment attached to the found results in the current selected time period Results Performance Influencers Sentiment Themes Demographics World Map 2 NBA Compare None
9. 1400 rateUUUK IMATES aa IV Panahantel ibana ONE fara anta Sort by The ordering of the results can be changed and sorted to display in the most relevant way for the project The available options are do r Potential Reach rem Engagement RIC B Published P Lastfound 2 Comment count f Facebook Y Twitter BI YouTube rua El Instagram 19 AK Farahnnt I ikac 719 FaAMmmuante Potential Reach Displays the articles published on sources with a high reach first The reach is calculated for each article post based on its type o Blogs news and message boards estimated page views per month based on Alexa Ranking o Twitter number of followers c YouTube number of views that a video on YouTube has See glossary for detailed reach computation for all article post types e Engagement Ranks articles posts by how much engagement they have received over social media networks with the highest ranked engaged articles being shown first The engagement is calculated for each article post based on its type o News blogs forums Sum of the number of comments shares on Twitter and shares on Facebook o Facebook Sum of shares likes and comments o Twitter Number of retweets See glossary for detailed reach computation for all article post types e Published Sorts the results based on the published date and time that is stated on the article itself The most recently published results come first L
10. ANOTHER PLATFORM TI TY Facebook Twitter Image JSON Once clicked on the Add to Dashboard screen will pop up with the following sections to be filled in e Title Enter a title for the widget that you re adding to the Dashboard e Description enter in a short description about the widget which is being added This information will appear below the widget title on the Dashboard Add to dashboard Please set the title and description of the widget Accurate title and description help dashboard readers to understand better the purpose and context of the widget Title Enter a title to appear on top of the widget Share of topics Description Enter a description to appear below the widget title ES Once you ve pressed the Set button the widget will be added to the Dashboard A Any filters which been applied to the widgets on your Analytics screen will also be carried over to the widget when it is added to the Dashboard How to edit dashboards Once widgets have been placed upon your Dashboard you re able to move and locate them around the Dashboard until you re happy with the way in which it s displayed as well as editing the information which they contain Each of the widgets can Be moved around the Dashboard e Have its size increased or decreased e Have the title and description edited e Have the topics and filters its set against edited Be removed from the Dashboard e Have their views and chart opt
11. Found on the Users page is a list of the current users associated with the account The displayed table here contains the following information Name The name which was given to the user when they were set up Account Admin Shows if the user is an admin on the account or not A tick in the circle indicates that the user is an admin Email The email address which is associated with the user This is the email address which the user uses to log into the tool and is the address which all Talkwalker notifications for the user will be sent to Actions From this column you are able to perform the following actions o Edit the details of the user including name email address and project access permission levels o Delete the user c Resent confirmation email If account has not been confirmed Create a new user To create a new user or admin from the Users page click on the Add User button which will take you through to Add User screen For each admin and user the following sections must be filled in Name This will be used to identify the user within the tool Email This email address will be used by the user for logging onto the tool and for sending any account specific information to the user Password This will be used by the user when logging onto the tool to confirm their identity Confirm Password This must match the entered password for the user Account admin control If you wish the user to be an acc
12. NEW ZEALAND NICARAGUA NIGER NIGERIA NIUE ml mt mh na nr np nl an nc nz ni ne ng nu NORFOLK_ISLAND NORTHERN_MARIANA ISLANDS NORTH_KOREA NORWAY OMAN PAKISTAN PALAU PALESTINE PANAMA PAPUA_NEW_GUINEA PARAGUAY PERU PHILIPPINES PITCAIRN POLAND PORTUGAL PUERTO_RICO QATAR REUNION ROMANIA RUSSIA RWANDA SAINT_BARTHELEMY SAINT_HELENA SAINT_KITTS_AND_NEVIS SAINT_LUCIA SAINT_MARTIN SAINT_PIERRE_AND_MIQUELON SAINT_VINCENT_AND_THE_GRENADINES SAMOA SAN_MARINO SAO_TOME_AND_PRINCIPE SAUDI_ARABIA nf mp kp no om pk pw ps pa Pg py pe ph pn pl pt pr ga re ro ru rw bl sh kn Ic mf pm vc sm st Sa SENEGAL sn SERBIA rs SERBIA_AND_MONTENEGRO cs SEYCHELLES sc SIERRA_LEONE sl SINGAPORE sg SINT_MAARTEN SX SLOVAKIA sk SLOVENIA si SOLOMON_ISLANDS sb SOMALIA so SOUTH_AFRICA za SOUTH GEORGIA AND THE SOUTH SANDWICH ISLANDS gs SOUTH KOREA kr SOUTH SUDAN SS SPAIN es SRI LANKA Ik SUDAN sd SURINAME sr SVALBARD AND JAN MAYEN sj SWAZILAND SZ SWEDEN se SWITZERLAND ch SYRIA sy TAIWAN tw TAJIKISTAN tj TANZANIA tz THAILAND th THE_DEMOCRATIC_REPUBLIC_OF_CONGO cd TIMOR_LESTE tl TOGO tg TOKELAU tk TONGA to TRINIDAD_AND_TOBAGO TUNISIA TURKEY TURKMENISTAN TURKS_AND_CAICOS_ISLANDS TUVALU UGANDA UKRAINE UNITED ARAB EMIRATES UNITED KINGDOM UNITED STATES UNITED STATES MINOR OUTLYING ISLANDS URUGUAY US VIRGIN ISL
13. PREG 90 Custom theme panels umi itir A A A SEE er 90 How do I create a custom theme panel oo oooooooroonorrorr rra 90 Where do I find my custom theme clod csicsa cererii edoide cece tenn eee e eben E S 90 Pre defited theme panels irae inenen e deca dgiadee iaa a a daaas 90 EXPOLIO ar Ne ie ee Gotha dod tne ene Le 90 Import A a a ab ete Sean 91 MpPortDoc mentsa we gis Ge FANGES SNTS VESTRE Bede Slade Gr Tony A E 92 Overview sau andre Bs Gs SST E pen enden 92 Project eiren ia far sansene es Sera REG Run E ALEEA A TERS OE Go GENET Gikk ei ie ba GE 93 OVERVIEW is tk Anti SP 93 USCES PT TS TERS 95 Overview ti Ba il p DA a a A sa 95 Api Settings hes RN 97 overens a bi i a i A roo so Des ei sie a Gaia tfa ta ta nia 97 IAIN RO E a ETE E RE ATT NET RAST 97 Ered TSN 97 Mailing ListS ss ia iii a eee gov eee ene eee dees eik derre Ede ae s k Berg ME E EEA Gera EE re eed ee 98 OVERVIEW vasse SS 98 Talkwalker IQ Apps ii cecer iooni A A Te AE eee 99 Overview A rallar a EA E A A a ES 99 What re Talkwalker IQ Apps s ici screen eek SN REN EN od Ne eRe SEN EREA awe 99 Talkwalker IQ APP OPINAS A Gribb dae tea tated dd AAA a be 65 100 Dashboards i si A AAA ea ogee nee LT GATES 101 DashboardsvOverview s 42 086 a unde aa Sista i Lees Skader 101 How to create a Dashboard vicio a A kremer eons Gad le Gea a eee eres ka ay ey ee 101 How to add widgets to Dashboards sssesss bib ktieb cas da eee A ad da 103 How to edit dashbo rdsausssam vere s
14. Talkwalker can be used as an effective tool to create customise and send Reports as well as being an effective early warning system with alerting capabilities using the Alerts system The Reporting section allows you to set up both Reports and Alerts which can be immediately dispatched or set to be scheduled on an automatic basis or when given thresholds are met How to create a new Report From your Analytic menu choose a widget which you wish to include in the report e Select a widget s from dashboard and choose to add to either a new report or an existing one e Choose the settings you wish to attribute to the Report and save your settings om Y ADVANCED CHART OPTIONS Day EE Horizontal bar chart jul Vertical bar chart H Table DASHBOARD Add to Dashboard REPORTS amp ALERTS B Brand vs Competition Report Ungroup Add to Report 15 B Add to new Repprt PORT es United Airlines e Southwest Airlines e ta ua dr 25 50 100 250 rn l Please refer the to main Reports section for more further information and details Reports Overview Here you are able to see any reports which have been set up within your project as well as editing sending duplicating these reports KON E Reports amp Alerts EESE demodevGralkwelker com 28 talkwalker REPORT TITLE LAST CHANGE TRIGGER LAST SENT ACTIONS REPORTS amp ALERTS Brand vs Competiti nn kl la 20 04 15 08 50 No trigger
15. Topics and Filters both keyword filters and pre defined filters The number of matching results which have been found will be displayed in the left hand column next to their corresponding Topics title Within the Results tab the following widgets maybe visible e Results Over Time RESULTS OVERTIME ssowrop 5 25 by topics results 296 22 Mar 29 Mar 5 Apr 12 Apr 19 Apr e American Airlines United Airlines e Delta Airlines amp AAdvantage e americanairlines JetBlue Airways Southwest Airlines Displayed within this widget are the results found in the selected Topics plotted over the given selected time period In the top right hand corner of the graph is displayed the total number of results that have been plotted on the graph within this period You are also able to restrict the graph to only display the 5 or 10 highest result numbered topics by using the Show Top 5 10 option at the top of the widget e Share of Topics Shown here are the how the amounts of results are shared and distributed between the topics in the given time period Please note that this widget will only display when you have 2 or more Topics selected at the same time Results Within this widget all of the found results that match the keywords from within the Topics or are from Channels will be displayed By default the results are sorted by Engagement however this can be changed to one of the many other different sorting methods Each result wil
16. available pages will be then proposed to you Alternatively you can first select the channel you wish to monitor This will restrict the search to the selected channel and you will get more details about the specificities of monitoring that channel To find by yourself the correct URL to enter depending on your needs please refer to the Academy For further information on what can be monitored on different channels please refer to the Available Channels Section Available Channels General Popular pages from main networks are proposed when entering a brand or a name in the General search box When selected a page is automatically added to the corresponding category When entering into this box a brand name the system will search across all of the social media and mainstream websites which are listed below and return to youa selection of the best given results from which you can pick and select which search results you wish to monitor Facebook Monitor a Facebook Page or a Facebook group Description Example Monitor a Facebook Page posts and comments https www facebook com cocacola Monitor a Facebook Group posts and comments https www facebook com groups 246561515501543 Twitter Monitor all tweets published by author on Twitter or the results of a search query on Twitter Activity Description Search Query Search for timonitoring AND talkwalker Page Monitoring Monitor all Tweets published by etalkwalker Google Moni
17. channel 1 General Facebook Twitter Google Youtube Linkedin Flickr Instagram General Popular pages from main networks are proposed when entering a brand or a name in the General search box When selected a page is automatically added to the corresponding group Copy paste the exact URL or simply enter your brand in the search box the most popular available pages will be then proposed to you british airways British Airways y BritishAirways Facebook Page Google Page Channels enable to moni specific pages of s a the results of sear mainstream websit British Airwavs CABIN CREW Facebook Page british airwavs Google Search og British Airways Executive Club Facebook Page British Airways flybritishairways YouTube User then 3 In order to add a page to proposed to you Alternatively you can firs the specificities of monito To find by yourself the c british airways Facebook Search BritishAirways xw5HAogbbtDIOIMdinNDW ut YouTube User 3 British Airways Twitter User British Airways Virtual snRvZRO7_QqTzw_H YouTube User A British Airways N A Twitter User british airways YouTube Search 3 British Airways Twitter User british airways Flickr Search british Instagram Hashtag british airways Twitter Search britishcolumbia Instagram Hashtag British Airways BritishAirways Google Page 0a britishshorthair Instagram Hashtag British Airwa
18. defined Never send hov REPORT HISTORY Reports log Deleted reports Reports You will find listed here the current reports which are set up within the project Clicking on one of these names will send you to the Edit screen of the report Report History Within this section you are able to see a log of reports which have been previously sent out from the project in the Reports log You are also able to see reports which have been deleted from the project inside the Deleted reports section Main Table The main table displays the following information Report Title The name which has been given to the report This is displayed on reports which are sent out via email or are downloaded Last Change Here is a date stamp showing the last time that any edits or changes were made to the set up report and if no changes have been previously made it will display the date stamp at which the report was created on Trigger This column specifies what trigger criteria have been set for the dispatching of the report or alert to the given recipients If no triggers have been set then No trigger defined will be displayed Last Send Here a date stamp is displayed showing the last time that the report was sent out to the given recipients Actions Within this column you are able to Edit the report Copy the report Sent the report Download the report and Delete the report Reports Actions Edit Clicking on the Edit icon w
19. grouped under one category click on the group name To select several topics from various groups one can select them by clicking on each topic To reset a selection click on a highlighted topic to remove it from the results a Results Performance Influencers Sentiment Themes Demographics World Map cm 2 talkwalker Compare None Media Types Sentiment Countries Languages TOPICS 238 v Brand ws RESULTS OVER TIME SHARE OF TOPICS American Airlines 135 kw by topics Results 238 v Competition United Airlines 64 Delta Airlines 30 l e Southwest Airlines 2 20 e JetBlue Airways 7 15 v Group AAdvantage americanairlines v Management E B T 77 5 e American Airlines Frederic Gagey 22 Mar 29 Mar 5 Apr 12 Apr 19 Apr 69 4 e United Airlines e American Airlines United Airlines e Delta Airlines e JetBlue Airways e Southwest Airlines 71 7 e Delta Airlines pois pate 50 6 JetBlue Airways James F Albaugh 1 89 5 e Southwest Airlines Jeffrey D Benjamin Filter selection Click on the open filters tab at the top of the Analytics screen In the drop down menu multiple filters can be applied media types countries languages tags custom filters and date filters The results will automatically update with each filter applied To close the filter menu click on close filters Filter examples Media types limit the results to certain types of media only by selecting one or more source types Facebook
20. listed and clickable giving you direct access to it How to create a Dashboard To create a Dashboard you first will need to choose a widget from your Analytics screens to begin the Dashboard with To do this click on the Actions button of the chosen widget move the mouse cursor to Add to Dashboard and select the option Add to new Dashboard Results 297 Event 4 mm Competitive Dashboard Brand Dashboard PR Newsletter Dashboard mm Social Media Performance mm Crisis Dashboard Executive FB Dashboard Competitive Dashboard Copy tA s Brand dashboard e Add tonew ta ADVANCED CHART OPTIONS Horizontal bar chart lul Vertical bar chart EH Table DASHBOARD Add to Dashboard REPORTS amp ALERTS E Add to Report EXPORT 4 dl d a Image EMBED IN ANOTHER PLATFORM TTT I Image JSON up Facebook Twitter Once clicked on the Add widget to new dashboard screen will pop up with the following sections to be filled in e Dashboard name Enter in a name for the newly created Dashboard Dashboard description Enter in a short description for the Dashboard to help you easily distinguish it between other Dashboards within your project e Widget title Enter here a title for the widget that you re adding e Widget description Enter in a short description about the added widget This information will appear below the widget title on the Dashboard Add
21. or effectiveness of campaigns and social channels and benchmark with the about your brand product campaign or clients Easily create post crisis reports hashtags competition management team The double down arrow gives quick access to your account settings and if you have more than one project it allows you to enter any other project Notification centre Notifications will appear here in relation to things which may be of interest to the user such as newly implemented features on the tool M ti Home Notifications Mark as Read No new notifications opics channels and L PAA fan custom filters of vaur nroiect User settings Clicking on your username in the top right hand corner gives you access to the further options described below O My User Preferences Help Topic Setup Manat b Logout custof Ter pe pruess Project Settings Manage the general settings of My User Settings Within this section you are able to set up your Profile information and set your Authentication methods Profile Profile of the user including display and export preferences User Settings Name Enter in the first and last name for the user This is the user name which will be displayed throughout the project for the user Email Enter in a valid email address which is to be associated with the user All email notifications for the user will be sent to this email address Display settings Language This is not only
22. source originating from the selected countries The countries displayed here are the countries which have been set up in the section of Project data criteria in your Project Settings By default All countries is selected however you are able to select a single county or a selection of various counties The country detection cannot be accurate 100 of the time since it is impossible to automatically assign a country to each and every source e g a Brazilian blogger publishing in Portuguese on a French blog Some sites also lack country related information so even a human can have a hard time identifying the source s true location however the country detection provides a good approximation You are also able to further filter in on the results by selecting one or multiple different regions or states from the selected countries Hovering the mouse over the country will bring up the available states or regions which can then be clicked on to further refine the results EDIAT le ESIRE el All Europe All United Kingdom All media types All countries United Kingdom 1 England News Africa Bedfordshire en Bristol Buckingha Blogs Asia land Islands Faroe Islands Cambridges Cheshir Cornwall Cumbria Forums Europe 1 Albania Finland Derbyshire Devon Dorset County Dur Twitter North America Andorra France East Riding East Sussex Essex Gloucesters Facebook Oceania Austria Germany Greater Lon Greater Ma Hampshir
23. that you add to the report can be resized Widgets such as Results Influencers and the World Map cannot have their size altered Add Textbox Underneath each widget on your report you are able to add a comment in the form of a Textbox which can include a headline text and image or a mixture of these To insert a comment simply click on the Add Comment button which appears when the mouse cursor is hovered over the widget SHARE OF TOPICS 77 3 e American Airlines 1 69 4 e United Airlines 71 7 e Delta Airlines 150 e JetBlue Airways kK 89 5 amp Southwest Airlines Widd textbox The following options are available e Headline Adds a title style headline to the widget Text Add a text box to the widget in which HTML style tagging can be used lt b gt bold lt b gt lt i gt italic lt i gt etc Headline Text Includes both a Headline title and the Text box Image Headline Left Includes both the Headline title and Text box as well as the possibility to upload an image which will appear to the right of the text Image Headline Right Includes both the Headline title and Text box as well as the possibility to upload an image which will appear to the left of the text Image Adds an uploaded image to the widget Once a comment has been created it can be edited by selecting the Edit icon which appears when the mouse cursor is hovered over the comment Hovering the mouse cursor also will dis
24. the account within limits set by Talkwalker Each account can have a maximum of 3 administrators Alerts Notification by email as soon as a given threshold of results is reached Additionally alerts can be used to schedule automatic sending of results or of other result visualisations Automatic Sentiment See sentiment Branding The entire Talkwalker can be white labelled in your corporate image Buzz Shows the noise that search queries have generated online in the currently filtered time period compared to the identical previous time period Content Appreciation Displays how many times the Audience of a Facebook channel or a Twitter channel have Liked or Share Facebook or have Retweeted Twitter posts from the Monitored Channels Dashboard Dashboards enable you to display in one place the representations of the results that are key to your project If you only want to see the result articles the sentiment produced by these results and the demographic spread of these they can all be added to one dashboard Demographics Information about the author source of a post Demographics include country of publication language and gender of the author Engagement The engagement of an article post is the sum of actions made by others on that article post The engagement of a topic is the sum of the engagement of all articles posts of the topic Engagement Rate is calculated in the following ways Facebook Engagement Rate Number
25. the widget Never Expires This is by default set to OFF so the widget will expire When this is set to ON the widget will never expire Valid Until Displayed here is the day which the widget is valid until After this date the widget will not return any information when it is called This option only appears when the Never Expires setting is set to OFF Pressing Change allows you to alter the date which the widget will expire on Format The format which the widget was created in This cannot be changed Refresh Widgets will only update when they are called by a user or program the Refresh frequency shows displays maximum frequency at which the widget will refresh and update the data contained inside of it Last Refreshed The date stamp here shows when the information inside the widget was last updated Edit topic and filters Change the topics or filters from which the widget is set up against Save the changes that have been made at the top of the screen by clicking on the Save changes and return or cancel any changes made by clicking on the red cross to the right of this Delete Embedded Widget Deletes the Embedded Widget Refresh Widget Updates the widget with the current information from the tool for the topic and filter parameters which have been set Widgets will normally refresh every time they are called by the applications using them you are however able to manually refresh the widgets
26. to a different IP address than the url http myurl com Exact match Excluded entries Sources List here the site sources you wish to explicitly exclude from the panel With Exact match ticked you will limit your results exclusively to sources with the exact url addresses you enter For example the url http www mvurl com can point to a different IP address than the url http myurl com M Exact match Entering both entries to include and entries to exclude is irrelevant as only the include will matter Exact match means that you will limit your results to match exclusively the source URLs which are O entered into the panel For example the URL www myurl com can point to a different IP address than the URL myurl com With exact match it would only look at myurl com Pre defined panels You also have the ability to state the star rating you wish particular sources to have which in turn gives you the chance to stipulate which sources will have more or less influence within the found results in your project Predefined panels Manually set whether a source is to be considered as part of one of the following pre defined panels Results from blocked sources will be filtered out PANEL NAME NUMBER OF SOURCES ACTIONS Blocked sources 1 p One star sources 1 pa Two star sources 0 ra Three star sources 3 F Favourite sources 0 F The star rating you set to any given sources will change the way in which they are attribut
27. to an election and would like to graphically see the ones that appear the most often in the results How do I create a custom theme panel To create a custom theme panel 1 Click on Create theme panel in the top right of the Themes screen 2 Set a title for the panel this will appear as section title in the Theme page 3 Click on Save 4 Enter your list of themes in the Theme cloud entries text box 5 Click on Add which will save the themes you ve entered into the custom theme panel Where do I find my custom theme cloud The custom theme cloud appear in the Theme tab on the Analytics screen underneath the general theme cloud Pre defined theme panels The pre defined theme panel called Blocked themes enables you to set a list of themes that you wish to exclude from all theme clouds of the project To add themes to block Click on the cog wheel next to Blocked themes Enter the list of themes you would like to block Click on Add Export Allows you to export in a CSV file all of the currently set up manually added theme words Included within this file are any custom panels which have been set up alongside the predefined panel of Blocked themes As soon as your press the Export button the CSV file will download within your browser Import You are able to import a CSV file of your desired list of theme panels and their containing theme words by importing the list in a CSV formatted file It is
28. types e Countries Select which source countries from which the results in your project will be delivered from Be aware that this will only restrict the source country and not the language For example if you restrict your country results to only be from Italy you may still receive results in Italian English and French as well as any other language as well as long as they were published on an Italian source By default this is set to All countries e Languages Set the languages you wish to restrict your results to come into your project from Be aware that this will only restrict the language that the article is written in and not the location that the article originated from For example if you restrict your language settings to be only delivered in French you may get results from France and also Belgium Luxembourg and any other country as long as the article has been published in French By default this is set to All languages Q We suggest that you only activate the languages countries and media types that you feel are the most relevant to cover in your project to avoid false positives from occurring in the results Automatic sentiment With this turned on all articles and posts that arrive in your results will be automatically tagged with either a positive negative or a neutral sentimentation depending on the content of the result Turning off this setting will stop results being automatically classified by the system y
29. verte Gibb hebr blaa S 73 General Settings mc een rn ech ee de eh Galve LNR ga GE EEE E EEA Gerdes OR Ee eee Deed 73 Social Media AccOUNtS si iii feces teat sebraer besta Dama aio eos sieq oop eit 76 OVErVIEm are es ee SE way SAA A AT eder ve 76 BOOK MATAS ean A kes a dre aai sekken 78 OVErVIEW i her bent Herre LAT Rar ae SN SEN AT ber he SG MEG Ga GENE 78 Embedded Widgets A O A Saa en 79 Overview SS AA AS AA A Sann 79 Edit Embedded Widget Settings 00 a A a A A aa akan cae E Ladies 79 Delete Embedded Widget su mico ede eee ee le ee EE ER ERE EE gare EE eed ee ered EEE 80 Refresh Widget vitse SNE Ha Sie bee Me 80 EVENTS rar aat ATR TT EN TREN SSRS ANG SG 81 Whats anevent iii A lsat A AA A A A sledene sene 81 Wher do Ifind events in Talkwalker sio ia AA A A A ee ee 81 FLOW tosetupa new ee Atena Ne Ser id os 82 OUT COS area NATT O FE ae TET 84 Overview nacio L A a i e ia dede Sage aa tia Ar Somes 84 Custom Pal ici A B A A A A o B sner 84 Pre definedipanelsunsuauttt Saa Mara 85 EXPO see EN KG AN AN Gje 86 IMPpor ua LA PN 87 TAGS susen aar ke fear berbar ne A ad Resa A A d G r Ge Being e Gets 88 overviem s rt SN 88 How to create a new tag kanal Ska Gr RR FASET VERTEN AA 88 How do I create a new tag with 2 dimensions cece rr nn 88 How to add to an article a tag that already exists 0 eee 89 Mana eta s ata ME 89 Themes iii GA yah eed GEGEN GUS es RAE nee AAA A ad aes Wea 90 Overview o DA A a Tb
30. your project Project Settings Manage the general settings of z ject Analytics Reports amp Alerts ee Search and analvze vour data stream instantiv Create send and schedule customised reports Account Settings Manage vour projects and vour users Dashboards Build custom dashboards with the KPIs of vour choice ma Competitive Dashboard mu Brand Dashboard PR ma Newsletter Dashboard mm Social Media Performance ma Crisis Dashboard mm Executive FB Dashboard Competitive Dashboard Copy ma Brand Dashboard Q IQ Apps Get instant social intelligence tailored to your specific business needs and spread it throughout the enterprise with our unique set of intuitive social data apps Talkwalker IQ Apps social data vizualizations give you an inmediate response to your needs and let you take instant action across multiple departments Brand Listening Crisis Hashtag Campaigns Social Channel Analytics Understand your social footprint by Track a crisis and instantly share all Get in depth insights to compare the Analyze the performance of your own tracking online and social conversation relevant information with your team or effectiveness of campaigns and social channels and benchmark with the about your brand product campaign or clients Easily create post crisis reports hashtags competition management team Analytics Queries selection Once in the Analytics screen one can view one ore more topics simultaneously To select all existing topics
31. 25 SHARE OF TOPICS Ke a suowror 5 OD 25 ompetition by topics Results 13 8K o Group 392 b Management 1 CHANNELS B Facebook Twitter Google b Youtube n ci 22 Mar 29 Mar 5 Apr 12 Apr 19 Apr K589 e American Airlines b Linkedin e American Airlines e United Airlines e Delta Airlines e Southwest Airlines e americanairlines K297 e United Airlines e JetBlue Airways amp AAdvantage amp Frederic Gagey 157 2 e Delta Airlines Instagram K429 e Southwest Airlines 1 24 6 e americanairlines A41 e JetBlue Airways 743 6 AAdvantage 66 7 e Frederic Gagey 1 Topics Listed here are the topics that you have added to your project with the numbers of results for the current time period selected displayed next to them You can have selected either one or many topics to display at a time 2 Channels Displayed here are any Channels for monitoring which you ve set up with the numbers of results for the current selected time period displayed next to them You can have selected either one or many channels to display at a time 3 Query Filters You are able to set up keyword or query filters to be run against the articles found in your results so that you can further refine them and drill down to only display the exact needed results Predefined Filters Open your filters here to select and choose which you wish to be actioned upon the displayed results such as languages countries and time periods Each of these filters can b
32. 4 My User Settings iv tii eine vita vee dpe ir RA wear doen sanne rer ra ark ie endre pe ee ar 14 A AN 16 Logout id A EA ar E E E A E 16 Analytics OVOP VICW aia a a aii 17 OVELVIEW savne eda ia AA Arr dr ar ae aar 17 Predefined Et ie pa inde o t i A d d 19 OVENVIEW opoo hare a o ble re Te Prisene me Peber Ged epee ed ap bade gala ane ead 19 Navigation Bar aio 22 9 103 ita L A cease ba Se are Mand id ate ag dhe area er vara ai dann ed ares 22 RESUMES b desis A id iii e a 22 Performance AP retai a ENE a E EE REEE E dalene dud Wodnas akon did sende ken de ay sudraed arene br bra acdre 28 TEM ONCOL S un A 30 Sentimos area kaa aa AN arrene sees ak deeds Sea eae Sekine Gear 31 Them su ii A a Helmstedt id Gilda Sale ans Sed spud bbe aes 32 DOMO PICS iii l ka dete e o i idas Boe gears 33 World Ma piss nit A dee 35 Navigation Bar Channels pas beka teke A la wa ra 37 Compare Ball kler EA ET 40 O de Grime SAKER LG EE ee Eri GA Go KROER ra de per EE een 40 Widgets OVETVI Wi A SS heathen a leat A EE Gn 42 Widget Options il web tinni A A GEA Tee de eee 42 Page ACOSTA A Guo tl A AA S e rE nE 47 OVETVIEW ii e a eg Renee A A E A KEN e ARI A A ACERA A dai 47 RET N iras is A wh deat teed tend de ae 47 Add to D shboard vero A A Er AAA 47 Add to REPO drue A iG a a bab oa aga 47 Create Alt ee ER EE SE EEE SEE wereld ew de bee ee etre 47 Bookmarks ruse san a hacia rite tbat tee thre AN HE Sie bee Ne 48 OVETVIE MA aa ke A ASA er Ed
33. ANDS UZBEKISTAN VANUATU VATICAN VENEZUELA VIETNAM WALLIS AND FUTUNA WESTERN SAHARA YEMEN ZAMBIA ZIMBABWE tt tn tr tm tc tv ug ua ae uk us um uy vi uz vu va ve vn wf eh ye zm ZW Talkwalker Query Syntax A single search query can support up to 50 operands and be up to 1024 characters long in length To create complex queries operands may be combined using Boolean Operators All queries are executed in their unaccented and case insensitive form thus a search for l VE will also match all documents with the word eleve No language stemming is being done thus a search for the children won t return results with the word child Special Transformations These transformations apply when a query contains no operators from the query syntax quotes AND OR wildcards etc see below Words with only capital letters and special chars amp are executed as exact case sensitive raw data search ABC ABC AGB A8B Screen names ename hashtags tihashtag cashtags cashtag as well as words containing a dash a plus or an ampersand s are executed as case insensitive raw data search eusername eusername pt p amp t If a query contains multiple simple words no special characters like ta 8 no operators and is not only capital letters it is executed as a proximity search The maximum number of jumps is set to words 1 10 cat dog mouse bird cat dog m
34. CAN CREE CROATIAN CZECH DANISH DIVEHI DUTCH DZONGKHA ENGLISH ESPERANTO ESTONIAN EWE FAROESE FIJIAN FINNISH FRENCH FRISIAN FULAH GALLEGAN GANDA GEORGIAN GERMAN GREEK GREENLANDIC GUARANI GUJARATI HAITIAN HAUSA zh cn Zh tw cu cv kw co cr hr cs da dv nl dz en eo et ee fo fj fi fr fy ff gl lg ka de el gn gu ht ha HEBREW HERERO HINDI HIRI_MOTU HUNGARIAN ICELANDIC IDO IGBO INDONESIAN INTERLINGUA INTERLINGUE INUKTITUT INUPIAQ IRISH ITALIAN JAPANESE JAVANESE KANNADA KANURI KASHMIRI KAZAKH KHMER KIKUYU KINYARWANDA KIRGHIZ KOMI KONGO KOREAN KURDISH KWANYAMA LAO LATIN LATVIAN he hz hi ho hu is io ig id ia ie iu ik ga it ja jv kn kr ks kk km ki rw ky kv kg ko ku kj lo la lv LIMBURGISH LINGALA LITHUANIAN LUBA_KATANGA LUXEMBOURGISH MACEDONIAN MALAGASY MALAY MALAYALAM MALTESE MANX MAORI MARATHI MARSHALLESE MOLDAVIAN MONGOLIAN NAURU NAVAJO NDONGA NEPALI NORTHERN_SAMI NORTH_NDEBELE NORWEGIAN NORWEGIAN_BOKMAL NORWEGIAN_NYNORSK NYANJA OCCITAN OJIBWA ORIYA OROMO OSSETIAN PALI PANJABI li In lt lu lb mk mg ml mt na nv ng ne se nd no nb nn ny oc oj or om os pi pa PERSIAN POLISH PORTUGUESE PUSHTO QUECHUA RAETO_ROMANCE ROMANIAN RUNDI RUSSIAN SAMOAN SANGO SANSKRIT SARDINIAN SCOTTISH_GAELIC SERBIAN SHONA SICHUAN_YI SINDHI SINHALESE SLOVAK
35. CROATIA CUBA CURACAO CYPRUS CZECH_REPUBLIC DENMARK DJIBOUTI bw bv br io vg bn bg bf bi kh cm ca cv ky cf td cl cn CX cc co km cg ck cr ci hr cu cw cy CZ dk dj DOMINICA DOMINICAN_REPUBLIC ECUADOR EGYPT EL_SALVADOR EQUATORIAL_GUINEA ERITREA ESTONIA ETHIOPIA FALKLAND_ISLANDS FAROE_ISLANDS FIJI FINLAND FRANCE FRENCH GUIANA FRENCH POLYNESIA FRENCH SOUTHERN TERRITORIES GABON GAMBIA GEORGIA GERMANY GHANA GIBRALTAR GREECE GREENLAND GRENADA GUADELOUPE GUAM GUATEMALA GUERNSEY GUINEA GUINEA BISSAU GUYANA dm do ec eg sv 84 er ee et fo fj fi fr gf pf tf ga gm ge de gh gi gr gl gd gu gt 88 gn 9 HAITI HEARD_ISLAND_AND_MCDONALD_ISLANDS HONDURAS HONG_KONG HUNGARY ICELAND INDIA INDONESIA IRAN IRAQ IRELAND ISLE_OF_MAN ISRAEL ITALY JAMAICA JAPAN JERSEY JORDAN KAZAKHSTAN KENYA KIRIBATI KUWAIT KYRGYZSTAN LAOS LATVIA LEBANON LESOTHO LIBERIA LIBYA LIECHTENSTEIN LITHUANIA LUXEMBOURG MACAO ht hm hn hk hu is in id ir ig ie im it jm ip je jo kz ke ki kw kg la lv lb Is lr ly li lt lu MACEDONIA MADAGASCAR MALAWI MALAYSIA MALDIVES MALI MALTA MARSHALL ISLANDS MARTINIQUE MAURITANIA MAURITIUS MAYOTTE MEXICO MICRONESIA MOLDOVA MONACO MONGOLIA MONTENEGRO MONTSERRAT MOROCCO MOZAMBIQUE MYANMAR NAMIBIA NAURU NEPAL NETHERLANDS NETHERLANDS ANTILLES NEW CALEDONIA
36. FLICKR SOCIALMEDIA_FOURSQUARE SOCIALMEDIA_INSTAGRAM SOCIALMEDIA_MIXCLOUD SOCIALMEDIA_SOUNDCLOUD SOCIALMEDIA_VIMEO SOCIALMEDIA_DAILYMOTION SOCIALMEDIA_WEIBO All news sites Printed magazines sites Printed newspaper sites Results from sites that publish press releases TV or radio stations News agencies News results that do not fall under of the other news categories All blog sites All forums and message boards All social media sites Results from Twitter Results from Facebook Results from YouTube Results from LinkedIn Results from Google Results from Flickr Results from Foursquare Results from Instagram Results from Mixcloud Results from SoundCloud Results from Vimeo Results from Dailymotion Results from Weibo OTHER Everything else which does not fit into the above listed categories O Please note that the above list is not the full entire list of possible sources however it should cover all of the sources you will need to use Language Codes Overview ABKHAZIAN AFAR AFRIKAANS AKAN ALBANIAN AMHARIC ARABIC ARAGONESE ARMENIAN ASSAMESE AVARIC AVESTAN AYMARA AZERBAIJANI BAMBARA BASHKIR BASQUE BELARUSIAN BENGALI BIHARI BISLAMA BOSNIAN BRETON BULGARIAN BURMESE CATALAN CHAMORRO CHECHEN CHINESE ab aa af ak sq am ar an hy as av ae ay az bm ba eu be bn bh bi bs br bg my ca ch ce zh CHINESE_SIMPLIFIED CHINESE_TRADITIONAL CHURCH_SLAVIC CHUVASH CORNISH CORSI
37. Good How to create a new tag The easiest way to create new tags is to enter a tag name in the text box of the individual result option menu Just enter the word and then press ENTER to create the tag 3 Add to Report f Share on Facebook w Share on Twitter in Share on Linkedin B Share on Pinterest Delete Source amp Author O Tags added this way are stored under the ungrouped category either in the filters on top and in the settings If you enter a tag in the top results of a Group of results when Threaded or Similar Stories A Grouping View is selected then all the results contained within this group will be tagged with the same tag upto the first 1000 results How do I create a new tag with 2 dimensions Dimensions are separated by a forward slash To create a tag group price and a tag expensive within that group enter price expensive in the text box How to add to an article a tag that already exists When adding a tag to an article suggestions of existing tags are presented to the user to be able to reuse same tag names and avoid duplicates Manage tags You are able to add and remove tags and groups of tags from the Settings of the Project under the Tags section As a general rule it is advised to add tags directly from the results page directly and to use the tag page on settings only to remove unwanted tags b Once tags are removed from the settings menu thev are removed from all the art
38. However if you wish for all results to be translated by default then vou re able to do so by turning this option to ON In order for this to work you will need to obtained a Google API key from Google and enter it into the Google API Key box Project data criteria Within the project data criteria section you are able to state which which types of data will be included or excluded across your entire project Please note that these settings do not apply to any channels set up within Channels Restrict to panels When this setting is turned ON the project will only return you results which have been found on the sources listed in the source panels defined in the project Source panels can be created edited and removed from within the Sources section of Project Settings By default this is set to OFF Restrict to filters With this set to ON each of the topics within the project will be restricted to the set search query filters which have been set up in the project By default this is set to OFF e Exclude from all topics Any keywords or search syntax which is entered into this section will be automatically excluded from all of the topics which are set up in the project Please note that this does not apply to any channels set up within the Channels section e Media types Choose here the media categories and social media channels which you wish to see results in your project coming in from By default this is set to All media
39. K 218 1 1 6 3 K Compared to the last period 14 Apr 15 Apr 16 Apr 17 Apr 18 Apr 19 Apr 20 Apr e American Airlines Engagement Shows the sum of the engagement of all selected articles posts the comparison with the period before and the evolution over time See Glossary for detailed definition of engagement Reach Shows the sum of the reach of all selected the comparison with the period before and the evolution over time See Glossary for detailed definition of reach Proportion of Sentiment Shows the distribution of sentiment for all selected articles posts See Glossary for detailed explanations on sentiment For the KPI widgets the following metric prefixes are used K Kilo 1 000 s e M Mega 1 000 000 s G Giga 1 000 000 000 s Influencers The Influencer tab helps finding out which source author is the most influential on a specific configuration The default table lists the authors sorted by engagement TOP INFLUENCERS HOW TOF 10 25 50 100 Number of Posts oe o Total Positive Neutral Negative kr ate o 1 Andrew MrAndyEp twitter com Twitter 434 46 101 287 169316 40 2 Angels 4 Justice 2cJustice4all twitter com Twitter 356 21 124 211 492585 15 3 Dwyane Wade Watch GDwyane Wade Fan twitter com Twitter 197 0 197 0 569327 0 4 Rayan Dkhil gt HotelBravo07 twitter com Twitter 149 16 117 16 102469 7 5 Dallas Mavericks Fan Mavericks Mall twitter com Twitter 136 0 136 0 17364
40. Media Types Tags Countries Languages Sentiment Overall SENTIMENT by topics American Airlines United Airlines Southwest Airlines Delta Airlines JetBlue Airways 0 10 20 30 40 50 60 70 80 90 100 e Negative Neutral e Positive Sentiment American Airlines SHARE OF SENTIMENT SENTIMENT OVER TIME Results 16 3K Negative e Neutral e Positive 500 14 Apr 12 00 17 Apr 12 00 20 Apr Negative Neutral Positive Within the Sentiment tab the following widgets maybe visible e Sentiment Overall Displays the sentiment from the topics compared by whichever filter has been selected in the Compare bar If None has been selected in the Compare bar then this widget will not be displayed e Share of Sentiment Shows the share of the positive negative and neural sentiment in the current filtered time period e Sentiment over Time Plots the different sentiment categories over the current filtered time period Also shown in on the graph is the total number of results which are being taken into consideration Themes Themes visualise the most commonly found words contained within the results in the form of word clouds and plotting of themes over time Results Performance Influencers Sentiment Themes Demographics World Map Sc amp mpare None Topics MediaTypes Sentiment Tags Countries Languages TOPTHEMES How ror 10 100 THEMES OVERTIME ssowtor 5 25 Results 115 7K Amenca Chicago
41. Talkwalker Talkwalker 14 rue Aldringen L 1118 Luxembourg Updated July 2015 Table of Contents Technical Requirements iii ii idub a dd 1 OE 0 A A A TE 1 MOCOS hadd E Aa aaa a a aa e ears eared des 2 PO ici ia A A l vol e 2 TOPIC EE SE NN ea 2 Channel i uaaasrakireasnskeak san EAN 2 Filter 5 ais ds aval shares das wai ala kubanske eee da neg adn te dam ard aid ve Gaal ye Saas kaier eda rd 2 I BEEN 98 0 0 a dr aed ae 2 COMPARE EEE ERE a a L a a EN EE EE 3 EIU ASOT CIM ig ia dna icin Ge keen eanet Gre dd ananas ere i ar feer serier dd dg arie ard 3 REACH A dekk ddsd aba alpha aia edda sded slep viske kdeddde de dselsded Viksie 3 An Overview of Talkwalker cui knee kikke A eee ee ee ee Bee ae 4 Background amp functionalities iii il fre frossen kane Sedekija beni ee eu a a utestedet 4 What the Twitter Certified Program means to our users and clients 22ssseeeeeeeeeeeeee ena 4 What makes Talkwalker Stand outt vane cscs bomma e a da Gad mrk vide l pda wk b e ae mid 5 A an dese tie sy acd eet hane Sess Linaker ie Ekda skade aent 5 FEN go EE e A a a 6 REPOLTS spre ira a A AR B Wan ob Sie aera 10 D shb ards suassdesdesorineded dedeseriiadai aske di se Genk eda de dude a Aa 11 Talkwalker 10 Apps sas sena beka eko A a koks dre adr arene ne een 11 NE RR PE RUN 12 Home SC A A l a e 13 OVELVIEW ii i it sig a a cach ale pce wun is a a ge and dla a a id 13 Notification COM ee Sedge a a EN 14 User settings Lun repair sin 1
42. ag the posts that catch your attention while browsing To help you with this you will find some Workflow tags in order to remind you all read unread and checked unchecked Workflow Tags Filters the results in the project depending on if they ve already been Checked Unchecked or Read Unread within the project results Sources All sources can be given Star ratings of either 1 star 2 star 3 star or marked as a Favourite source These can be set from the Sources section of the Project Settings and once they are set you re able to filter the results to only return you articles from these rated sources Also within the Sources section of the Predefined Filters you re able to show only results from your the Custom Sources which you have set up within any Source Panels in the project These Custom Sources allow you to restrict all of results which are displayed solely to the listed sources contained within these panels Custom Source panels can be set up from within the Sources section of the Project Settings Filters Listed here are any Query Filters which have been set up within the project which can be easily selected from this menu Filters allow you to refine and further specify your returned results by entering more precise keywords and Boolean operators you are able to precisely filter your results These filters can be edited within the Filters section of the Topic Setup section of the project Refreshing and Pinning Filters By de
43. ast found Sorts the results based upon when they have been found and added to your project The most recently found articles will be shown first e Comment count Results are sorted by the number of comments they have with the highest commented results appearing first in the list e Facebook Sorts the results based on the how users on Facebook have interacted with the article There are two methods of sorting these results o Shares Articles with the highest amount of Facebook Shares will be displayed first o Likes Articles with the highest amount of Likes on Facebook will be displayed first e Twitter Sorts the results based on data from Twitter and how users have interacted with the article There are three methods of sorting these results o Shares Articles with the highest number of Twitter shares will be displayed first the article URL is shared in tweets o Retweets Articles with the highest number of retweets will be displayed first o Followers Tweeters with the highest number of follows will be displayed first e YouTube Sorts the results based upon how users on YouTube have interacted with the result There are three methods of sorting these results o Likes Results with the highest numbers of YouTube Likes will be displayed first o Dislikes Results with the highest numbers of YouTube Dislikes will be displayed first o Views Results with the highest numbers of views will be displayed first e Instagram So
44. built in o Trigger type Select the type of conditions which have to be met in order for the Alert to be sent o Trigger Set the trigger conditions for the Alert 6 Further information on Reports amp Alerts and the settings that can be set on these can be found within the Reports section of the Academv Fast Tagging Overview You are able to quickly navigate through your results on the Analytics screen by using shortcuts The following shortcuts are available Navigation Shortcuts amp uarr amp darr Ctrl Ctrl Click Return Esc Fast Tagging Select previous result Select next result Selects all results in current view Selects clicked upon result s Reload results Close open windows You are also able to use keyboard shortcuts in order to quickly add tags and change sentiments given to your results The following shortcuts are available Del Toggle important flag en de keyboards only Toggle important flag fr keyboards only Set sentiment to positive en de keyboards only Set sentiment to positive fr keyboards only Set sentiment to neutral Set sentiment to negative Add custom tag Toggle read tag Toggle checked flag Remove article Glossary Overview Admin User In addition to normal user rights admin users can e Create other users e Modify the profile and access level of users Reset passwords of users e Change email addresses of users e Create new projects in
45. choosing if you wish to assign the Report to an already set up group and if you wish to incorporate any settings into the report that are on other existing reports within the project Create Alert Generates a new subscription to an alert report You will need to enter in a name for the Report in the Label box list the recipients who are going to receive the alert select the format that the report will be sent out in state the trigger type and set the trigger on the alert For further information on Alerts please refer to the link talkwalker 40 reporting 20 reports adoc Reports section of the academy Bookmarks Overview You re able to save different page views and filters on your Analytics screen by clicking on your name in the top right hand corner of the screen and selecting Save a new bookmark from the pull down menu Any bookmarks which have been saved can be chosen and opened from the Save a new bookmark option amp My User Preferences Save a new bookmark hy Open bookmark O Help Logout Shane ur TUPITS If multiple Bookmarks have saved in your project you are able to select which of these is the Default Bookmark view which the project will be shown when the project is opened Within the Bookmarks section of the Project settings you are able to delete any saved Bookmarks as well as choosing which will be presented as your default Bookmark when the Analytics screen is opened Reporting Overview Overview
46. cial intelligence tailored to your specific business needs and spread it throughout the enterprise with our unique set of intuitive social data apps Talkwalker IQ Apps social data vizualizations give you an immediate response to your needs and let you take instant action across multiple departments Brand Listening Crisis Hashtag Campaigns Social Channel Analytics Understand your social footprint by Track a crisis and instantly share all Get in depth insights to compare the Analyze the performance of your own tracking online and social conversation relevant information with your team or effectiveness of campaigns and social channels and benchmark with the about your brand product campaign or clients Easily create post crisis reports hashtags competition Management team Competitive Intelligence Advertising Learn from your competitors for Identify consumer insights for optimizing your own strategy optimizing your keyword strategy Measure the performance of ad campaigns in real time Setup Topic setup Create and or edit search queries channels filters and events Project setup Manage the general settings of a project as well as the sources tags themes and more Account settings Manage account level settings projects users mailing lists and more Home Screen Overview When you first enter a project you will arrive at the Home Screen This is the central location of any project which you are able easily to navigat
47. clicked the project is created and a new group of settings is added at the bottom of the settings menu to the right To create a new project in your account click on the Create Project button located at the top of the page Once clicked the project is created and the page is redirect to the project Settings page of the newly created project If you cannot see the Create Project button then you do not have the sufficient access rights to create any new projects Please contact your project Administrator if you need to create more projects Displayed in the Project Table on this page are the projects associated with the account of the logged in user The Project Table displays the following information in the columns Project Name The name and description that has been given to the project Creation Date The date which the project was created on e MTD Results The Month to Date shows the amount of results which have been found so far in the project this calendar month This is expressed as a total number as well as a percentage of the allowed monthly results based upon the current project subscription which have been used so far in the month Results figures that are displayed in red in the column are currently over their monthly allowance based on the current subscription No more results will be delivered to the project for the remainder of the calendar month unless the project is Upgraded e EST EOM The Estimated End of Mont
48. d Internet Explorer 9 0 and higher e Your screen resolution must at least be 1024x768 dpi You need to open your firewall for o www talkwalker com o www google com for graphs to display o www facebook com o www twitter com o www youtube com o And also for all other supported social networks on the tool Vocabulary Project A project includes one or more topics monitored pages and specific filters that are relevant to the monitoring of a brand or a company The project also contains specific project settings such as sources to include in the results and user definitions Topic A topic contains the keywords and phrases you wish to search for within posts and articles in the form of search queries The first topic is usually your brand and subsequent topics are typically competitor brands in order to easily be able to compare them For some brands setting up search queries can be very easy Vodafone whereas for other brands Apple it can be slightly more complex Vodafone Apple AND computer AND NOT fruit Channels Channels enables you to monitor specific pages without taking into consideration any keywords meaning all data published on the page will flow into the system Channels can be social media pages Facebook pages Twitter profiles YouTube channels etc or any other sites where you want to monitor all the data being published Example www facebook com talkwalker Filter Filters enable yo
49. d Map widget which displays the arrangement of selected results to the geographical areas which they originate from Zooming in on the map will allow you to break the larger regions down to a country based level and clicking on any of the number bubbles will return you to the Results tab with the displayed results filtered by the chosen country or group of countries ente Darfarmance Influencerc Sentimen amec Namnnranhirc qe esults Performance Influencers Sentiment Themes Demog aphics World Map Cum amp None Media Types Sentiment Source panels Tags Languages Gender Smart Themes DISTRIBUTION ON THE WORLD MAP by results y Vee NI EZ yy wean ws A fry s x GW Finland l l l A Iceland Sweden j e p 7 hee Ru y ov MO pe Norway y nen jid Y United as 7 fa Canada Kingdom a a any A gt L i ne c a A A Fay PAS L 8 NL ai Spain ke y ps North xi Atlantic 204 FF m Ocean 3 Iran n North ESA l Blow A i ci r l ERA South Fonai Paci fic f Sees SS Ocean y 7 Algeria l Libja Egypt L Teuga Bag Mexico EG Saudi Arabia gt at E y c 4 ailand AY Mali bre _ Sudan V W AZ A FN ape 6 me OD AE VAL VE EET Fd xs Ethiopia A 20 ens Colombia 1141 5 E a AK lt a cole i _____ ens f i mme at Ol tr EEE KR EE kul do o nt ol Mot aa Ge Ms 3 X A d r Y Indonesia Papua New 4 Mar Tanzania V Guinea
50. der on the email is able to be entered into the report To create and edit the text simply click on the Edit icon and you will be presented with the same layout options which are available for creating Comments in the Report in the Layout section e Customise email footer When switched to ON the footer on the emailed report can be edited and customised To create and edit the text simply click on the Edit icon and you will be presented with the same layout options which are available for creating Comments in the Report in the Layout section Word template It is possible to customise the Word template file which is used for the Report It is recommended that you first download the Word Template to use as a guide for the customisation When the template has finished being customised it can be re uploaded by either clicking on the Upload File and located the file on your computer or by dropping and dragging the file into the Upload File box Reports History Reports log Within this section can be found a log history of the actions which have been performed on any Reports set up in the project The following columns are displayed e Report Title The title which the report had been given e Report Group Here is will display any group which the report was associated with If the report was not placed into a group this will display No group e Action Type Within this column it will be displayed what action was taken on the Repo
51. e Dashboard Each widget can be added to either an existing dashboard or to a new dashboard Hovering the mouse over the Add to Dashboard icon will bring up further options of the existing dashboards in the project in a list or at the bottom of the list Add to new Dashboard is available to click on 4B Competitive Dashboard Bra ar ee mm Brand Dashboard PR REPORTS amp ALERT mu Newsletter Dashboard Add to Report Social Media Performance EXPORT Crisis Dashboard Executive FB Dashboard da da da d XLS CSV sa Competitive Dashboard Copy Image PDF EMBED IN ANOTHER PLATFORI ww IM DS When adding a widget to an existing dashboard you ll be presented with the option to change the title that will be Brand dashboard l e mu Addtonew Dashboard displayed for the widget as well as the entering in a description that will appear underneath the widget If you add the widget to a new dashboard you ll be presented with the same options but also you will need to enter in a name for the new dashboard as well as a description for that dashboard The titles and descriptions which you give to the widgets can be changed later on via the edit menu of the dashboards Reports amp Alerts In the same way that each widget can be added to a dashboard widgets can also be added to reports in the project Hovering over the Add to Report button will present you with all of the existing reports which are in th
52. e button on an email which they ve received from this report Trigger For a report to be dispatched it needs to be triggered in one way or another The following triggering conditions are available to be set against a report e New Results e Irregular activity during last days absolute e Irregular activity during last days Irregular activity week on week e Schedule Trigger Types e New Results Alert triggered whenever more than the trigger number of new results is found For example if the trigger number was set to 10 you would be sent an alert email every time more than 10 new results for your project were found Irregular activity during last days absolute Alert triggered when more than the set number of new results are found with the last set number of days If this is set to 50 new results in 5 days an email alert would be sent if more than 50 new results were found in the current last five day period Irregular activity during last days Alert triggered when more than a set percentage of new results are found in the set number of days compared to the same number of days in the previous period If this is set to 25 in the last 4 days then an alert would be sent if 25 more results were found in the current 4 day period compared to the previous 4 day period Irregular activity week on week Alert triggered when more than a set percentage of new results are found on a day compared to new resu
53. e 7 days before the last 21 days 1 month events time periods of 4 weeks The 4 pre defined events are Last month e 1 month before the last month e 1 month before the last 2 months e 1 month before the last 3 months The names of these events are the date ranges for each of them It is for ease of understanding only These events are always relative to date of the day if you select the first 2 predefined week events compare on events and add to the dashboard the last 7 days will always be compared to the 7 days before e My Events Your project defined events e Multiple events can be selected at the same time among other things in order to compare them How to set up a new event To set up an event e Click on the Add button at the bottom of the time filter options e Enter a label and a description e Select the range of the event can be one day only e Select the event day must be included in the event range e How do I edit an event Event 4 Events Events are predefined time periods Create events to be able to easily select or compare results from specific time periods Event Event label Description Event date range Event day Event 4 Enter a description for the event Range before after the event day to include in the event The event day has to be included in the range 14 04 2015 20 04 2015 Change Actual day of the event 14 04 2015 00 00 Change Save Your e
54. e Herefordshire Instagram South America Belarus Gibraltar Hertfordshire Isle of Wight Kent Lancashire Belgi 6 4 A kile em oe Leicestershire Lincolnshire Merseyside Norfolk Flickr Bosnia and Herzegovina Guernsey A North Yorks Northampto Northumbe Nottingham Google Bulgaria Hungary B Linkedin Croatia Iceland Oxfordshire Rutland Shropshire Somerset Cyprus ireland South Yorks Staffordshire Suffolk Surrey Czech Republic Isle Of Man Tyne and W Warwickshire West Midla West Sussex X Languages Filters articles in the selected language or languages Language recognition is done based on a statistical model and provides very high accuracy If a post does not contain many words e g tweets the accuracy of the language recognition on articles can decrease For example a tweet of the following Ich liebe mein Social Media Monitoring Tool could be recognised as either English or German language because the sentence includes both English words as well as German words The languages displayed here are the languages which have been set up in the section of Project data criteria in your Project Settings By default All languages is selected you are however able to select a single country or a selection of various countries Tags Show only results that have been tagged under the names you have chosen You are able to add tags to the articles from within the Results widget on the Analytics page We recommend you to t
55. e displayed on it when it was added These can be changed temporarily when viewing the Dashboard outside of the Edit Mode or permanently when saved from inside the Edit Mode To change the View by and Advanced Chart Options click on the widget Actions button and change the options to the views you d like to see These changes of views will not be saved unless they are done from within the Edit Mode and Saved If changes are made outside of the Edit Mode they will not be in place the next time that the Dashboard is opened Filter Options When expanding the Open Filters section at the top of the screen you re able to apply all of the filter options which are available on the Anayltics screens including Media Types Countries Languages and Tags to the Dashboard which you are currently on Acting in the same way as the View by amp Advanced Chart Options if these are applied outside of the Edit Mode the changes will not be saved however if they are applied from within the Dashboard Edit Mode and the changed are saved they will be permanently applied to the widgets on the Dashboard If you apply and save changes from these filters to the Dashboard these will be applied to all of the widgets contained on the Dashboard overwriting any other filter settings which had been set O on individual widgets If you wish to change the options on not all of the widgets contained in the Dashboard you need to do so via the Edit Topics and Filters s
56. e is a visualisation of the results over time and the share of the distribution of results in Share of Topics only visible if more than one topic is selected Performance Within this tab you re able to see how the selected topics are performing in the currently selected time period compared to the same previous time period The performance widgets shown measure Reach vs Engagement Buzz Engagement and Potential Reach Influencers Shown here are the most influential sources or social media authors which have had results matching the keywords in the currently selected Topics or Channels choices Sentiment Displayed here is the proportion of the sentiment from the results as well as how this sentiment has evolved over time Themes Themes show the popular and most mentioned keywords which have been found within the results as well as the evolution of the use of these top words over time As with any word cloud the words which have been found the most are displayed in larger fonts Demographics Within this section you re able to see the breakdown of where the results have originated from in a demographic sense Presented are the Top Countries Top Languages and Gender breakdown World Map Here displayed are the distribution of the results on a World Map visibly broken down with larger circles representing greater numbers of results than smaller circles Results The results displayed will be based upon the currently selected
57. e list and press the Save button Mailing list 1 Account Settings Mailing Lists List title Enter a name for the list The name is usefull to differentiate between lists My mailing list Add recipients Enter here the email addresses of the recipients you would like to add to the mailing list Multiple addresses can be separated by a comma or newline Address1 test com SecondAddress test com Add ot EN Once a mailing list have been created the list will be displayed on the main Mailing Lists setting page From here within the Actions column mailing lists can be edited or deleted a ean talkwalk e Mailing Lists lkwalker 9 Add List ACCOUNT TALKWALKER PRO DEMO PROJECTS Projects TITLE EMAILS CREATION DATE ACTIONS Users Mailing Lists Mailing list 1 20 04 15 sg U Api Settings Talkwalker IQ Apps Overview The Talkwalker IQ Apps allow you to with quickly and ease to apply already created tools to the topics which are already set up within your project The pre defined tools within the Talkwalker IQ Apps allow you to select the pieces of information which you are interested in and have these results presented in an pre build dashboard format To begin with the Talkwalker IQ Apps firstly select one of the Apps which is most relevant to your needs As soon as you ve clicked on the App you ll be taken into the App itself where you can start to refine further to see the results you re looking for Q IQ App
58. e pinned so that they always display without the need of having to Open the Filters each time Navigation bar You re able to choose between 7 group types of visualisations for your results each with widgets displaying different representations of results data When you have Channels selected there are up to an additional 4 tabs available for further deeper analysis of the data Comparison Bar Here you can 1 click compare the displayed results with the different predefined comparison criteria This allows you to easily change how the displayed results are compared to each other Widgets All of the data on the Analytics page is displayed in the form of different widgets such as Results and the World Map Each of these widgets can be added to Dashboards and Reports within your project Predefined Filters Overview At the top of the Analytics page you are able to set Predefined Filters to be applied to your results allowing you to refine the displayed results to show you only the relevant data to your current need Search in Results ARR 10 30D 3m 6M 1Y 14 04 15 20 04 15 Al anguages Everything Blogs Africa Dutch ungrouped Facebook Asia English ta sad tk Ed Forums Europe French Aerospace amp Defense Instagram North America German Twitter Oceania Italian ii YouTube South America Spanish Flickr Abkhazian checked unchecked Google Afar read unread Custome
59. e project as well as the possibility to add to a new report Clicking on an existing report will immediately add that widget to the given report Brand vs Competition Report Ungroup ICE E Add eg B Add to new Report EXPORT s e United Airlines e Southwest Airlines e D da Clicking on Add to new report will present to you the Report options to fill in before the report can be created You will need to enter in a name for the report under the Report label choose if you would like to assign it to an existing group of reports and select if you want to incorporate any existing report settings such as formatting from other current reports into the new report Export With all widgets you are able to export the data which is presented in them in a number of different formats DAAA Word DF PDF PPT vind a X The possible formats are e Image PNG e Word e PPT e PDF es PDF Word e PDF PPT e XLS e CSV A Not all of the formats will be available for all of the widgets Export All Within the Results widget there is a further export option labelled Export All This will export all of the results up to a maximum of 20000 results from the given Topics or Channels into a CSV file A This option is only possible on full accounts on Trial accounts it is not possible to export all of the results Embed on Another Platform With all widgets yow re able to share and integrate the information fr
60. e to all of the other sections of the project Within the top bar you are able to quickly navigate to the different areas of the project e Home e Talkwalker IQ Apps Dashboards e Reports Analytics and Settings American Airlines Demo Home demodev talkwalker com Topic Setup Manage the topics channels and E custom filters of your project Project Settings Manage the general settings of A iai Analytics Reports amp Alerts cs Search and analyze your data stream instantly Create send and schedule customised reports Account Settings Manage your projects and your users Dashboards Build custom dashboards with the KPIs of your choice mm Competitive Dashboard ma Brand Dashboard PR mm Newsletter Dashboard mm Social Media Performance ma Crisis Dashboard mm Executive FB Dashboard mm Competitive Dashboard Copy mar Brand Dashboard Q IQ Apps Get instant social intelligence tailored to your specific business needs and spread it throughout the enterprise with our unique set of intuitive social data apps Talkwalker IQ Apps social data vizualizations give you an immediate response to your needs and let you take instant action across multiple departments Brand Listening Crisis Hashtag Campaigns Social Channel Analytics Understand your social footprint by Track a crisis and instantly share all Get in depth insights to compare the Analyze the performance of your own tracking online and social conversation relevant information with your team
61. each The reach of an article post represents the number of people who were reached by this article post Note that the views only get set to a proper value if the host of the URL is either a domain like theguardian com or if it is a domain with a well known 3rd level subdomain in front mainly applies to www e g www theguardian com Reach is set to 0 for other hosts i e hosts with other 3rd level subdomains like on foobar blogspot com as using the Alexa views of the domain would assign much too high reach to mere sub hosts otherwise Reach is calculated in the ways Blogs News Sites Forums Number of Page Views e Facebook The Number of Fans of the Page Note Only available for public pages e Twitter The number of Followers of the author RSS Also known as Really Simple Syndication this is a standard web format that is used by many websites to frequently publish information into Talkwalker can have RSS links imported into it via the Channels section and can also export the results found in projects in the format of RSS Search Query A search query is the technical translation of the keywords and phrases that you wish to search for For some brands search queries can be very easy Vodafone for other brands Apple they can be more complex Search Syntax Terms and Operators which link together keywords in Search Queries to allow building of complex Queries Please see Detailed Search Query Syntax for more
62. ears descriptions and comments Monitor the comments of a video comments Dailymotion Example https vimeo com groups 213407 https vimeo com blinkprods likes https vimeo com blinkprods videos https vimeo com blinkprods videos appears https vimeo com blinkprods videos all https vimeo com 75333525 Monitor the description and comments of a single video a channel a group a playlist a user a user s favourites or the results or a search query on Dailymotion Description Monitor results of a search on Dailymotion within descriptions and comments Monitor the videos from a channel descriptions and comments Monitor the videos from a group descriptions and comments Monitor the videos from a playlist descriptions and comments Monitor the videos from a user profile page descriptions and comments Monitor the videos from a user s favourites page descriptions and comments Monitor the comments on a single video page Weibo Monitor keywords on Wiebo Description Monitor the results from a search on Weibo Example www dailymotion com us relevance search cars www dailymotion com us channel music www dailymotion com group ACcomedy www dailymotion com playlist x2z548_BnFCollection_bnf collection jazz blues 1 www dailymotion com user reuters www dailymotion com gb bookmark arty0807 1 www dailymotion com video x1apjjs_t mobile super bowl ad feat tim tebow_fun Examp
63. ected you will see all the widgets populated with analytical information coming from the data results Talkwalker IQ App Options By default widgets inside the App will show 7 days of data however the date ranges along with all of the usual filters which are found on the Analytics screen are also found inside of IQ Apps and can be applied to the data displayed These filters include the media types countries and languages which results will return from etc O Any changes you make make to the filters will be applied to all of the widgets on the page and not just specific widgets You also have the option to add the Apps to either your Dashboards Report or set an Alert up against the results in the App These options are found in the top right hand corner of the screen Dashboards Dashboards overview A Dashboard is a place in which you can save any result representation from the Analytics section A Dashboard thus enables you to have in one place the representations that are key to your project and that you would like to see ina with ease You re able to add multiple different widgets to each Dashboard and also have many different Dashboards within a project allowing you to have different views set up on the results analysis you need Dashboards are comprised of a selection of custom chosen widgets which have been selected from your Analytics screen Once created Dashboards can be accessed from your Home Screen with each dashboard being
64. ections are available Predefined Panels The predefined panels are a list of different panels which are set up into every project and cannot be deleted or removed from the available panels You are able to assign each of your sources a star rating between Zero stars and Three stars Block certain sources from appearing and Favourite sources These can be used to filter your results by the sources which matter and are important to your project removing the sources which are not relevant by adding them to the Blocked sources panel and choosing your favourite sources by adding them to the Favourite sources panel Export Allows you to export in a CSV file all of the currently set up manually added sources Included within this file are any custom panels which have been set up alongside the predefined panels As soon as your press the Export button the CSV file will download within your browser Import You are able to import a CSV file of your desired list of sources to be included on your predefined and any custom panels you wish to be set up by importing the list in a CSV formatted file It is strongly recommended that before you attempt to upload your sources you first export your O current sources so that you are able to better see and understand the format in which the CSV file must be built so that it is understood by the system when it is uploaded with your manually defined sources included in it Export Export all of your cur
65. ed to your results with sources that are added to the Favourite panel or placed in the Three star sources panel being seen as more important than sources found within the Zero or One star sources panel Sources which are added to your Blocked Sources panel will not appear in your results There are two ways in which you are able to block sources and authors as well as giving sites specific star ratings Firstly within your Results section on your Analytics screen for each of the results displayed you are able to set the star rating of the source block the source or author and add the source or author to a custom source panel To access these setting on the post you wish to specify the source click on the menu tab on the right hand side of the post scroll down to the Source Panels section and hover the mouse cursor over either the Source or the Author and choose to either block the source or author change the given star rating of the source or to add the source or author to a source panel Within the Sources section of the settings of your project you are able to define which sources and authors you want to have on specific star panels which are to be blocked and which you wish to be favourited You also here have the chance to create Custom panel which sources can be added to where they will be included or excluded from your results when filters are run on the panel Within the Sources section of the Settings of your project the following s
66. er Re ea AAGE ede 48 Reporting Overviem uassanisaanr lai Ag eRe endene a Ke BG Seb ske esken 49 OVETVIEW kin i or enti ane Secon GE edi en TA AAA er head 49 How to Create new Report dra rer Ne rer S r eee 49 Reports rar putt karse Gore SE SANE GRANE EA ea Te 50 OVELVIEW Hoaas forsterket rued A a i a eden aaa ik isen 50 Main Table oe ves ina icira oiia EEE EE AT ee Bd Se EE ed 50 Reports m Ko o o dater Ge sne de dra nd 57 TOPICS Ireene HE ee Ne INE EA SRG adelen 58 OVETVIEW i is i E A A A en Mose Ab 58 CHANNELS ironia sr sa eek TSN eee SEE EEE eee eed EE aoe AN REE seeing ecg reed gy eres 60 OVETVIEW hud rd SS da 60 Available Channels ssssasasacstesese sees sin esse dere WETS clas Cl RONG a eda 64 Generals svoren A A B A E pre be ent 64 Facebook ss sed iii aod eg eee gh tone EE p 64 LW RN O IS SN n 64 GOO li a A cols ee See AA A EG ROS A A EA A 64 YOUTUBE ut AA A AA A eee nd 64 A O RRA NN 65 EQUESQUILE lt del TS ico tA km 65 INSTALL AMA A Se A AE weg etd ta AA ART 65 Mixcloud nira pi A A A A A E caged laa 66 SOUNA Cl eiii A A ee eda A A A E EEA elds a er 66 NI as ba Sar 66 DAMOS edd A Sed A ately need AA A ee 67 Wipo A A A A AAA Gan A A 67 Newsletter y Li ses A A REE GW oe EEE ETE Tr dai 68 External UR Skee Hated A Sd ntik ka a 68 Filters i l AA AE ENE AA A 70 Overview a A iste A a da RIG Ga Se ela LA Gi 70 Events en rss e ale G De ATE E ra ere fen eee 71 OVETVIEW mata ET tn SG FE Geek 71 INS avs 0k A E A rari GA B
67. es sports hockey index html and also articles on http well blogs nytimes com including articles on pages further in the hierarchy like http well blogs nytimes com category body Links Monitor all new articles linked from a specific web page ignores new articles on the page itself Track Changes Monitor changes on a specific web page Portions of text on a page that have changed over time will be collected as new results Filters Overview With Talkwalker you have the ability to further refine and specify your returned results by using filters Filters contain keywords and Boolean operators and can be applied to one or more topics and in combination with other filters By using filters you can avoid having multiple queries for which only the last keyword differs As an example you may be willing to include all results related to Air France in a topic but occasionally focus on customer support related terms delay OR lost luggage OR enquiry or on top management CEO OR CFO Adding these as filters the user does not have to modify the queries and can also apply these filters to other topics In a similar way to topics filters are organised in categories and each filter can contain multiple search queries Important remarks about filters e Topics and filters are combined by using the AND operator e Multiple filters of one single filter category are combined by using the OR operator e A filter of multiple fi
68. etting as documented above Dashboard Options In the top right hand corner of the Dashboard there are the following options available which can be applied to the Dashboard Q o a i B e Refresh Refreshes the widgets contained on the Dashboard with the latest data available e Edit Mode Takes you through to the Edit Mode of the Dashboard where changes can be made and saved e Copy Dashboard Allows you do duplicate the Dashboard which has been built Clicking on this icon will bring up the following options to be filled in e Dashboard Name Enter in a name for the duplicate Dashboard to be called e Dashboard description Enter in a brief description for the Dashboard to help you distinguish it from other Dashboards in your project e Add to Report Adds the Dashboard to a new report Clicking on this icon will bring up the following fields to be set o Report label Enter in a title for the Report o Assign to Group Add the Report to any already created groups o Report Settings Import into the report any settings and formatting from an existing set up Report e Create Alert Subscribes the Dashboard to a new Alert subscription Clicking on this icon will bring up the following fields to be set o Report label Enter in a title for the Alert o Report recipients Enter in the email addresses of the recipients to be sent the Alert o Report format Choose the format which the Alert is to be
69. ever expire i Embedded Widgets talkwalker PROJECT AMERICAN AIRLINES DEMO General Settings NAME CREATION DATE FORMAT VALID UNTIL LAST REFRESHED ACTIONS Social Media Accounts Embedded Widgets ii Results Results over time E 24 09 14 Image 25 10 14 Not refreshed yet Users export AmericanAirlinesDemo 1 QW9irix Events l tt Results Results over time p Sources export_AmericanAirlinesDemo_5K7Cw1WS UNONA q UnA dd 70 Tags Themes Themes Top Themes 10 09 14 Facebook 11 10 14 Not refreshed yet sg b export_AmericanAirlinesDemo_pnpyBNKC Import documents Shown in the table are the following columns e Name The title given to the embedded widget is shown in bold underneath this is the unique svstem name for the widget Creation Date The date which the widget was first created on e Format The type format which the embedded widget it The format can be CSV Facebook Image JSON RSS FEED Twitter or XML Valid Until The date which the widget is valid until By default widgets will have a set expiry date however this can be changed to a different date or alternatively the widget can be set to never expire Last Refreshed The date and time which the widget was last refreshed and updated at Actions From this column you are able to do the following via the displayed icons Edit Embedded Widget Settings Contained in the Edit section are the following options e Widget Name The displayed name of
70. facebook_shares facebook likes twitter retweets twitter shares twitter followers youtube views youtube likes youtube dislikes comment count published searchindexed sample sample million sentiment Description Example The reach of an article post represents the number of people who IN were reached by this article post The engagement of an article post is the sum of actions made by others 929ement lt 1000 on that article post Number of Facebook share an article has facebook shares 0 Number of Facebook likes an article has facebook_likes gt 0 Number of Twitter retweets an article has twitter_retweets gt 1000 Number of Twitter share an article has twitter shares Number of Twitter followers a source has twitter followets gt 1000 Number of YouTube views a video has youtube viens gt 100000 Number of YouTube likes a video has youtube Likes 100 Number of YouTube dislikes a video has youtube dislikes 20 Number of Comments an article has comment_count gt 0 Timestamp of publication epoch time in milliseconds pubtished i4207 19200A Timestamp of indexation in Talkwalker epoch time in milliseconds erchindexed gt 1420731027000 Get a random sample of the results percent of the total number of sanplerts results i e setting 25 will return one of four the documents values 1 100 Similar to sample percent with higher precision i e setting 2000 will 5 Pte million 2000 return one of 500 documents
71. fans and followers of the monitored channel e Engagement Rate Shows the rate of which a post or tweet written by the channel owner has been engaged with displayed in a percentage figure Please see the glossary for a detailed explanation of how engagement rate is calculated Response Rate Gives a comparison rate between the number of audience posts and how many of these have been responded to by the channel owner to show a response rate in a percentage figure Owner Activity Within the Owner Activity section you are able to see and compare the total amount of activity on a monitored channel the distribution of types of content how engaging each content type has been and also the time periods of activity peaks with the channel owner Within the Owner Activity tab the following widgets maybe visible e Owner Activity Here you are able to compare when looking at Facebook channel the number of channel owner posts against the number of comments placed on the channel or when monitoring Twitter channels the number of Tweets by the channel owner Replies from the channel and Retweets of Tweets from the channel e Content Distribution Within the Content Distribution section you are able to see the difference between the different types of content posted to the channel by the channel owner We differentiate between Text Links Pictures Sound and Video posts or tweets e Most Engaging Media Type Shows which type of post or tweet by the c
72. fault the filters do not have any figures next to them however it is possible to display the number of results per filter next to these filters In the top right hand corner of each of the Predefined Filters is a refresh icon pressing this will display the number of results which fit into each of the categories of that group of filters For example by pressing the refresh icon in the Media Types filter group you will be presented with a breakdown of how many results originate from each of the different media types in the project Each of the mentioned Predefined Filter categories can be pinned meaning that they will still display at the top of the page even when the filters menu is minimised Filters can be pinned by clicking on the action button in the top right corner of each of the filter categories and pressing the Attach icon Multiple filters are able to be pinned and displayed when the filters menu is minimised Navigation Bar Overview The Navigation Bar allows you to move quickly between the different visualisation categories available to display your results with The results displayed will the articles which have been found in the Topics or Channels which are currently selected Results Performance Influencers Sentiment Themes Demographics World Map The different options available are Results Displayed here are the actual results found from the given search queries sorted in a selected order In addition to this ther
73. h shows the estimated amount of results which are expected to be found by the end of the calendar month based on the number of results which have been returned so far This is expressed as a total number as well as a percentage of the allowed monthly results based upon the current project subscription Results figures that are displayed in red in this column are being predicted that they will be over the monthly allowance of results based on the current project subscription by the end of the li calendar month This is only an estimation and results will continue to flow into the project until the results in the MTD column have reached the allocated monthly total Actions From this column you are able to do the following via the displayed icons o Login to a project Dashboard screen o Login to a project Analytics screen gt Login to a project Settings screen o Delete a project O If a project has expired you will not be able to log into it and instead will be presented with an Upgrade button which when pressed will take you through to a subscription page Users Overview You are able to give multiple users access to the different projects in your account These users can also be given different permission levels of access in the projects they can access To create a new user click on the Add user button from which you ll be able to enter in the details for a new user on your account or project Users 2 T ag User
74. hannel owner in the current time period has been most engaged with The media type categories are the same as are used in Content Distribution e Owner Activity Peaks Displayed here are the peak activity points of the channel owner over the filtered time period with smaller lighter circles representing less activity compared to larger darker circles which represent more owner activity on the monitored channel Audience Activity In the Audience Activity section you are able to see how the audience of the monitored channel are behaving with their posting or Tweeting activity as well as the types of posts and the peak times of the activity on the monitored channel Within the Audience Activity tab the following widgets maybe visible Audience Activity On Facebook channels this gives a comparison of the number of posts onto the channel compared to the number of comments posted onto the channel Within Twitter monitored channels this compares the number of mentions compared to the number of Retweets of the channel owners posted Tweets e Content Distribution Within the Content Distribution section you are able to see the difference between the different types of content posted to the channel by the channel audience We differentiate between Text Links Pictures Sound and Video posts or Tweets e Most Engaging Media Type Shows which type of post or Tweet by the channel audience in the current time period has been most engaged with The med
75. he results Results Performance Influencers Sentiment Themes Demographics World Map cs Es None Topics MediaTypes Sentiment Tags Countries Languages TOP COUNTRIES SHOW TOP 5 25 50 100 TOP LANGUAGES SHOWTOP 5 25 50 100 Dominican Re 1 Spanish Russian United Kingdom French Germany German Spain Portuguese France Brazil l ree Mexi l ndonesian 0 10K 20K 30K 40K SOK 0 10K 20K 30K 40K SOK e Total Total GENDER Female Male 39 1 64 9 hi Within the Demographics tab the following widgets maybe visible Top Countries Gives a breakdown of the top countries from which the results have been found have originated from e Top Languages Displays a breakdown of the top languages which the results found have been published in e Gender Visualises a breakdown between the distribution of Male and Female authors on the currently selected results The gender is not set for all results for example when the author is a company as this cannot be A determined to be male or female We do not display unknown as a gender category therefore the total number of results for the sum of Male amp Female authors on a topic may differ from the overall total number of article results found for that topic We talk here about the countries languages and gender of the author source and not the distribution of the population reached by the article Within this tab there is the Distribution on the Worl
76. hronological order that they were published in Link depth The important relay relationships between the shares of the story are displayed allowing with ease the depth of the spread to be shown Result Metrics Additional metrics are computed and gathered for the article e Potential Reach see glossary for details Engagement see glossary for details e Number of Twitter Shares of the article e Number of Facebook Shares of the article e Number of Facebook Likes of the article Estimated page views per month of the source Alexa Ranking Additional dynamic data gathered from other social media networks Google Translation When results are not displayed in the language which your project is set up in you are able to translate the results into the language that the User Account is set to by pressing see translation at the end of the post snippit This setting can be turned on and off from inside the General Settings section of Project Settings Grouping of Results By default none of the results are grouped together but are sorted by the method defined in the Sort by menu The is the ability to group together results which are directed related to each other e g retweets and comments on the parent tweet by using the Threaded View or also adding results which have very similar content by using the Similar Stories and Threaded View option Threaded View ETRIC Similar Stories and Threaded View
77. i f Share on Facebook w Share on Twitter in Share on Linkedin B Share on Pinterest Delete i B Source amp Author e Sentiment Manually override the sentiment which has been given by the tool to the article You re also able to add an Important flag to the article which can be used to filter posts against e Tags Any Tags which have been given to the post will displayed here You re able to manually add tags to a post other tags are automatically added e g read when the link to an article is clicked checked when an action was made on the article e Reports amp Alerts You re able to add individual results to either existing reports to to a new report e Article Here you have the ability to share individual articles on different Social Media platforms In addition to this you re able to remove any results which you do not wish to see in the project by using the Delete function e Source Panels You re able to add either Sources or Authors to either Custom or Predefined panels These allow you to filter your results solely by these panels Sources and Authors can both be added to either 1 Star 2 Star 3 Star Favourite or Blocked predefined panels an already set up Custom Panel or a new Custom Panel The actions applied to sources will affect the entire source whereas the actions applied to authors will only affect those named authors on the source which the result comes from I E Blocking the autho
78. ia type categories are the same as are used in Content Distribution Content Appreciation Displayed here is how published content is being received and distributed by the audience of the channel With Facebook channels it is the number of Like and Shares that are displayed whereas with Twitter channels it is the number of Retweets and Shares that are shown e Engagement Rate Shows the rate of which a post or tweet written by the channel owner has been engaged with displayed in a percentage figure Please see the glossary for a detailed explanation of how engagement rate is calculated Response Rate Gives a comparison rate between the number of audience posts and how many of these have been responded to by the channel owner to show a response rate in a percentage figure Audience Activity Peaks Displayed here are the peak activity points of the audience of the channel over the filtered time period with smaller lighter circles representing less activity compared to larger darker circles which represent more audience activity on the monitored channel Audience Within the Audience section you are able to see an overview of the channel audience and how the number of audience members are changing over time be it growth or declining figures Within the Audience tab the following widgets maybe visible Fans Followers Shows the total number of Fans Facebook or Followers Twitter displayed over the period of filtered time Fan Fol
79. icles of the project This cannot be undone All single tags are stored under the predefined ungrouped section Single tags can be added by hovering on the Ungrouped menu and clicking on the icon in the right box Enter the name of the tag and press ENTER Single tag can be removed by hovering on the Ungrouped menu and clicking on the x next to the tag to remove 2D tags are stored under the custom menu New groups can be created by clicking on the icon on the top next to Groups New tags can be added in a group by hovering on the name of the group and clicking on the icon in the right box Enter the name of the tag and press ENTER Tag can be removed from a group by hovering on the name of the group and clicking on the x next to the tag to remove Any tags added by freehand will be automatically added to your ungrouped section within your tag settings Themes Overview On the themes tab the default theme cloud is built by finding common words and phrases across results and representing these graphically in the form of a word cloud Words that appear more often in your results will appear larger in size Talkwalker offers advanced word cloud functionalities Custom theme panels With custom theme panels you are able to provide the tool with a list of themes and get in return a word cloud build based on the number of times the given themes are found within the results You might have for example a list of candidates
80. ies custom made e The language used in the post e The IP address of the domain of the URL With regards to Social Media platforms we take in priority the location that is given by the respective Social Media API If these are not given to us we fall back to confirm the location with the above mention as is used in website country locations Media Type Media in which the article post was published Media types can be news and its sub categories blogs forums social media networks Channels Channels enable you to monitor specific channels without taking into consideration any keywords meaning all data published on the channel will flow into the system Channels can be social media pages Facebook pages Twitter profiles YouTube channels etc or any other sites where you want to monitor all the data being published Performance K M G The performance widget shows how the selected topics are being perceived and interacted with online via the buzz generated engagement potential reach and the proportion of the sentiment For the KPI widgets the following metric prefixes are used K Kilo 1 000 s e M Mega 1 000 000 s e G Giga 1 000 000 000 s Project A project includes one or more topics monitored channels and specific filters that are relevant to the monitoring of a brand or a company The project also contains specific project settings such as sources to include in the results and user definitions R
81. ies need to be excluded from the topic This can be useful if many exclusions are required Please refer to the Talkwalker Query Syntax section for more information Channels Overview With Channels you are able to monitor Channels from social media sites and see the activity on these pages alone Monitored channels can either be social media pages monitor the activity of a Facebook page a Twitter account comments on a YouTube video or mainstream websites articles or comments posted on a page Because the monitoring of channels is set on specific pages it is not query related in other words all posts comments of the page will be collected whatever their content is When monitoring a Facebook Page or a Twitter Account additional page statistics are displayed on the Analytics screens Please see the Analytics section for more details on these To add a channel to monitor click on the ADD CHANNEL button from within Topic Setup which will open the Edit Mode from which you can enter in the Channel you wish to monitor CHANNELS ADD aner Facebook b Twitter Youtube Linkedin b Instagram There are multiple wavs to enter in the channels which vou wish to have results returned from Either copv and paste in the URL of the specific channel you wish to monitor or you can enter in the name of the brand you re looking for and Talkwalker will propose to you a list of available pages Channels Choose your
82. iew Owner Activity Audience Activity Audience Results Influencers Sentiment Themes Demographics World Map cee talkwalker Compare MH TOPICS v Brand American Airlines Owner Activity Audience Activity Content Appreciation Daily Engagement Rate v Competition 55 1552 657 0 036 650 5 M28 9 31 4 United Airlines e Delta Airlines Southwest Airlines ACTIVITY JetBlue Airways Results 1607 250 v Group AAdvantage 200 americanairlines 150 v Management e Frederic Gagey W Douglas Parker 50 aaa Jeffrey D Benjamin 22 Mar 29 Mar 5 Apr 12 Apr 19 Apr James F Albaugh Audience Owner CHANNELS 1607 CONTENT APPRECIATION v Facebook American Airlines United Airlines Delta Airlines Southwest Airlines JetBlue Airways 150 e Testament testa Y Twitter American Airlines 1607 United Airlines 22 Mar 29 Mar 5 Apr 12 Apr 19 Apr Delta Airlines e Retweets Reports Overview of possibilities The Reports amp Alerts menu allows you to manage all your reports in one place create send or schedule customised reports such as Alerts or newsletters All active reports appear on the main page of the menu from where one can edit duplicate send download or delete the reports The feature report history includes reports logs as as well deleted reports from where previously deleted reports can be reactivated American Airlines Demo Y 4 0 E Reports amp Alerts EE
83. ill take you through to the Edit Menu allowing you to change the report as well as customising it More information can be found in the Edit Menu section Copy Report This allows you to duplicate the report you have set up within your project Clicking on the duplicate icon will bring up a pop up box asking you to name the newly duplicated project The newly copied report will then appear in your Reports list Send Report Sends the report to the recipients listed or to the selected setup mailing list Download Report Clicking on this will download a copy of the report to your local machine Delete This deletes the setup report from the Reports list after which the report can be found in the Deleted reports section of Report History Edit Menu Layout Within this section you are able to set the format of the report as well as altering the appearance of the widgets contained in the report e Output format Here you are able to choose the format of which the report will be composed in The available choices are o HTML e Word o PPT o PDF Word o PDF PPT e Output layout You are able to customise the layout of you report on the page before it is sent out in the format which you have selected Widgets can be relocated on the report and resized according to the needs of your report and you re also able to adjust the appearance of the widgets which you have selected to be contained within the report Moving widgets To m
84. information Sentiment Sentiment that is associated with an article post As default a generic sentiment analysis is being calculated for each result based on our own sentiment analysis All articles posts are then attributed a positive neutral or negative sentiment Source A website forum or social media site from which results are delivered and sourced from Source Panel A list of sources which you wish to either restrict your results to or stop results being delivered to your project from Tag Tags can be used to categorise your posts with relevant markers throughout your project These are custom identifies added to individual results to help you identify and group these results at a later time The tags which have been added to the project can be managed in the Tags section of your project settings Please refer to Tags for more information Topic A topic contains the keywords and phrases you wish to search for within posts and articles in the form of search queries The first topic is usually your brand and subsequent topics are typically competitor brands Appendix Source Types Media Source Types NLINENEWS NLINENEWS_MAGAZINE NLINENEWS_NEWSPAPER NLINENEWS_TVRADIO NLINENEWS_AGENCY O O O ONLINENEWS_PRESSRELEASES O O O NLINENEWS_OTHER BLOG MESSAGEBOARD SOCIALMEDIA SOCIALMEDIA_TWITTER SOCIALMEDIA_FACEBOOK SOCIALMEDIA_YOUTUBE SOCIALMEDIA_LINKEDIN SOCIALMEDIA_GOOGLEPLUS SOCIALMEDIA_
85. ions changed In order to change anything on your Dashboards you must first enter into the Dashboard Edit Mode which can be done by clicking on the Edit Dashboard icon in the top right hand corner of the screen You must save any changes which you make to the Dashboard by clicking on the Save button in the Dashboard name description section when you have finished making changes in order for the alternations to be saved If you wish to not save any changes you have made you can click on the red cross at the top of the screen next to text of Edit Mode which will take you back to the Dashboard overview Moving widgets To move a widget which are on a Dashboard simply click hold and drag the widget to the location which you wish the widget to be placed at on the Dashboard As soon as you drag a widget on top of another widget you will be presented with the option of where you wish to place these widgets in relation to each other The following locational positions are available Above 1 Below 2 Left 3 Right 4 e Swap 5 RESULTS OVER TIME Moving a widget to either above 1 or below 2 the widget will change the position of the widget moving it either above or below underlying widget Moving a widget to either the left 3 or the right 4 will position the moved widget to that position and at the same time resize both of the widgets so that they fit onto the same line together Swapping the locati
86. ition Export your results and display them in customized dashboards Determine the reach and engagement of your online presence and its evolution within a given time frame e Use an automated notification system to quickly detect sensitive subjects Talkwalker is a user friendly and efficient platform used for collecting analysing and benchmarking entire conversations from more than 150 million sources Theses sources are crawled daily and consist of online news blogs forums Facebook Google Foursquare Instagram and Twitter Talkwalker is a SaaS Software As A Service accessible platform it is accessible online via browser and does not require the installation of a software program The tool is supported by the common browsers if they are regularly updated Google Chrome Mozilla Firefox Internet Explorer etc To access the platform one can simply login using their registered e mail address and password Since June 2014 Talkwalker is one of the three European social monitoring tools to be accepted into the Twitter Certified Program The Twitter Certified Products Program recognises social media analytics tools that are proven to deliver exceptional value to their clients in leveraging Twitter to build sustainable value in and through social media What the Twitter Certified Program means to our users and clients You have privileged access to enhanced Twitter data Twitter analytics and a powerful Twitter search tool for various pur
87. l display the following information Ei E Cinq raisons de regarder La Soupe aux choux avec Louis de Fun s al EI AGS julien jouanneau 7 FQMATCHES Star Wars i i l METRICS Potential Reach Surtout l acteur parvient ajuster son cri en fonction de ses emotions a ee A f Sr 10 6K Engagement 17 Twitter Shares C est pas pire que Star Wars l extraterrestre est moins ridicule que les gag l l f 1104 Facebook Shares Ewoks juge un internaute de T l rama Surtout see translation BI 9825 Facebook Likes 15 9M Alexa pageviews a on 22 October 2015 at 13 13 Newspaper France lexpress fr im 1 Title of the article 2 Author of the article if there is one 3 The Snippet from the article which contains the matching keyword s 4 When the article was Published 5 The Source Type which the article has come from 6 The Country which the article originates from 7 The Source which the article was published on 8 A Sentiment flag indicating the sentiment contained in the article 9 Any Tags which have been given to the result 10 Which topic the results Matches 11 The Metrics attached to the result 12 The Virality icon button giving access to the message diffusion information 13 An Action button allowing to access further activities on the article Action Button The Action button in each result gives you access to the following options JetBlue Bloomberg X 2 Add to Report AI F A
88. le Unilever Newsletter Monitor the results of a subscribed newsletter Description Example Monitor results from a newsletter www greenpeace org External URL External URL allows you to monitor multiple different kinds of content in a variety of ways The available option are Review Site comments Monitor all reviews from a product on one of the covered review sites Description Example Monitor results from an Amazon product http www amazon co uk gp product B00EC288K6 The available review sites are Amazon ciao e ebay e Pagesjaunes fr e Alatest Dooyoo Kununu com iTunes Store Google Store e Otto RSS Feeds Monitor all the results from an entered RSS feed Description Example Monitor results from an RSS feed http feeds bbci co uk news rss xml External URLs Monitor results from specific URL addresses Copy and paste into the box the exact URL which you are wishing to monitor and the system will present you with the available different options available for that URL e Host Monitor all new articles on a specific host e g all articles on http www nytimes com including articles on pages further in the hierarchy like http www nytimes com pages sports hockey index html Domain Same as host but also includes articles of pages in other subdomains e g all articles on http www nytimes com including articles on pages further in the hierarchy like http www nytimes com pag
89. letters and special characters are considered as whitespace For example psT will match pat but also p T and P 8 T Advanced Search Options Single Keyword Search Search for simple brands products keywords etc Apple Title Search Content Search Author Search Language Search Source Country Restriction Author Country Restriction Source Type Restriction Comments Search Retweets Search Twitter Reply Search Questions Search Image Search Audio Search Video Search Talkwalker Tags Search Score Search Post Type Search It searches within the title of an article title sixt will find all results which contain the keyword sixt within the title title obama merkel 5 matches with Obama Seeking Ally Finds Merkel a Tough Sell It searches within the article content sixt will find all results which mention the keyword within the main text of the article It searches for authors of articles author Franz will find all results containing articles which defined Franz as author It searches for languages of articles lang de only indicates German results It searches for the country of origin of sources sourcecountry de filters all articles from German sources and which were published in Germany If the author is in a specifiy country when writing posts authorcountry fr limits results to ones from French authors sourcetype BLOG restricts results to a specific media source type Returns onl
90. llect data See Social Media Accounts section for more details Help This links to the User Manual for the tool within the Talkwalker Academv Logout Clicking on this will log out vour account from Talkwalker Analytics Overview Overview On the Analytics page you are able to see the results from the articles which match your search queries and also results from any Channels that are set up In addition to this the different widgets presented to you on the Analytics screen will show various analytical metrics which have been performed upon the results All of the displayed widgets here can be added to Dashboards and Reports that can be set up within your project Search in Results pja ARR 10 P 300 3M 6M 1Y 14 04 15 20 04 15 All media types a a All languages a All documents B Everything Blogs Africa Dutch ungrouped klik Facebook Asia English e Forums Europe French Aerospace amp Defense Instagram North America German see more Twitter Oceania Italian YouTube South America Spanish WR TAE EN B Flickr Abkhazian checked unchecked Google Afar read unread Customer Service Linkedin Afrikaans Price News Akan Crisis see more eee more Results Performance Influencers Sentiment Themes Demographics World Map B coc EN talkwalker Compare None MediaTypes Sentiment Countries Languages topics E 13 8K Brand 8306 RESULTS OVER TIME SHOWTOP 5 10
91. lower Growth Displayed here is the growth in Fans Facebook or Followers Twitter that the monitored channel has grown by in filtered period of time New Fans Followers per Day of the Week Visualised the number of new Fans Facebook or Followers Twitter that the monitored channel gains broken down to which day of the week it is Country of Origin Shown here are the country origins of the fans of the monitored channel Compare Bar Overview On each of the different Navigation Bar tabs you also have the ability to 1 click compare the results on different predefined criteria in order to easy contrast sets of data The following options are available for the Compare Bar None Media Types Sentiment Tags Countries Languages e None e Topics e Media Types Sentiment e Countries e Languages e Panels e Tags e Events The options available in this bar will depend upon your selection in order for a criterion to appear at least two possibilities need to be present within the results i e at least 2 topics selected at least 2 Panels attributed to results at least 2 tags used in results etcetera When a compare option is selected e On the result page Results over time are broken by the compare option and a pie chart widget Share of is added to the right with the overall distribution for the period The order of individual results shown below is not affected and results can be sorted and curated like when no compare op
92. lter categories is combined by using the AND operator e Pages and filters are combined by using the AND operator as well Proximity search returns results found within a stated interval amount using the operator e The NEAR x operator works in a similar way to the proximity search operator but can be used on multiple terms using parentheses For further information please see the Talkwalker Query Syntax section Events Overview Events are predefined time periods which when created allow you to to easily select or compare results from specific time periods To create a new Event from within the Topic Setup section click on the ADD EVENT icon EVENTS aw e Campaign 1 Clicking on this will open up the Event options screen from which the following options need to be filled in Event label Enter a name for the Event e Description Enter in a short description for the event to help you distinguish it from other similarly named events e Event date range Select here the date range which you wish to be included for the event This should be a run up of time leading up to the event and also after the event The event day has be to included into this date range e Event day Choose here the actual date of the event This date has to be within the range chosen in the Event date range time period Event 4 Events Events are predefined time periods Create events to be able to easily select or compare results f
93. lts that were found on the same day the week before If this is set to 33 and today is Monday then the alert would be triggered if more than 33 more new results are found today compared to last Monday Trigger Condition For all Trigger types other than Schedule you will need to set a Trigger Condition which defines the results selection that will make the alert send out To set the trigger on the report click on Create Trigger Condition which will take you through to the Results section on the Analytics screen Here you can set the filter conditions at the top of the page which you wish to be applied as a Trigger on the report Once you have decided on the trigger conditions which you would like for the report click onto Save alert at the top of the page to save these conditions to the report Schedule Alert triggered on a specific scheduled basis You have the choice to schedule alerts Day s Every certain number of days at a set time If this is set to 2 days at 10 00 then an Alert email would be sent every two days at 10am Week s Every certain number of weeks at a set time on a set day of the week If this is set to 3 weeks at 14 00 on Friday an email alert would be sent every third Friday at 2pm Multiple days can be selected e g every Monday and Wednesday Month s Every certain number of months at a set time on a set date of the month If this is set to 2 months at 09 00 on 15 of the month an email aler
94. nt of a keyword samples an exact character string including special characters and punctuation it does not consider lower and upper cases It also works with brackets and tilde 1 or al Or d g etc Two in front of a keyword samples an exact character string including special characters and punctuation it does consider lower and upper cases It also works with brackets and tilde L 0r al The NEAR x operator works similar to the proximity search operator but also works with parentheses and thus can be used with multiple terms default value for x 15 Same as NEAR x but respects the order of terms The SENTENCE operator works similar to the NEAR x operator It searches for keywords that appear in the same sentence SENTENCE can also be used with multiple terms Same as SENTENCE but respects the order of terms in the sentence Luxemb reali ation obama merkel 5 roam 1 carsharing L or al L Or al BMW OR Audi NEAR 3 motorcycle OR car BMW OR Audi ONEAR 3 motorcycle OR car BMW OR Audi SENTENCE motorcycle OR car BMW OR Audi OSENTENCE motorcycle OR car In phrase search and raw data phrase search or the number and type white space characters are ignored For example BMW series one space will also match documents which contain Bmw series two spaces and vice versa White space characters include spaces tabs and new line characters also transitions between
95. ntry de authorcountry de sourcetype BLOG is comment is retweet is twitter reply is question contains image contains audio contains video is important is read is checked score 4 posttype LINK url http twitter com bmw status 56192586115556 1473 parenturl http twitt er com bmw status 56192586115556 1473 Host Url Restriction Domain Url Restriction Site Search In Urls Search hosturl http www sp hosturl www spiegel de returns all the documents from the host www spiegel de eqs des domainurl spiegel de returns all the documents from the domain Spiegel de Pay E a attention not to insert www into the query site twitter com bmu returns all documents from the site twitter com bmu ogni site googleblog blogspot com returns documents from googleblog blogspot com Pay l l kj r o pi we te twitter attention to end with a if the site includes a specific path omw but not ifit gt Mer com om ends with the top level domain com inurls facebook returns all documents which have the keyword facebook anywhere U s facebook in their url or which have it in any referenced url in the content Metric Minimum Maximum Restrictions metric_name gt n metric_name lt n and metric_name n return only documents which match a specific value or range of a metric Following tables explains the possible metrics metric_name reach engagement
96. of Likes Number of Comments Number of Shares by others Number of Fans 100 e Twitter Engagement Rate Number of Retweets by others Number of Followers 100 Engagement is calculated in the following ways Blogs News Sites Forums Number of Facebook Likes Number of Comments on the article Number of Shares on Facebook of the URL Number of Tweets on Twitter of the URL e Facebook Sum of shares likes and comments e Twitter Number of Retweets Event An event is a specific period of time It thus acts are a filter on time Talkwalker proposes pre defined events and user can create custom events Filter A filter enable you to add further restrictions to your topics Filters can either be keyword filters or filters based on metadata of results filter on sentiment filter on media type Impressions The impressions of one tweet is the sum of the followers of the tweeter of the tweet The audience impressions is the sum of the impressions of each tweet of the audience this includes retweets Influencer An influencer is an author a source that is writing about your topic Top influencers are the ones who write the most about your topic most articles posts whose articles posts reach the largest audience largest reach or the ones that generated the most virality largest engagement Location Criteria The logic for country detection within the tool is the following e Own list of URLs with associated countr
97. om search www mixcloud com dazed www mixcloud com dazed favorites www mixcloud com dazed listens www mixcloud com dazed activity www mixcloud com aboveandbeyond above beyond anjunabeats volume 9 minimix www mixcloud com dazed messages Monitor the tracks of the profile page of a user or the results of a search query on Soundcloud Description Monitor results of a search on SoundCloud within descriptions and comments Monitor tracks of the profile page of a user Vimeo Example https soundcloud com search sounds q news https soundcloud com topdawgent Monitor the description and comments of all videos from an album a channel a group a user in which a user appears uploaded by a user or the results of a search query on Vimeo Description Monitor results of a search on Vimeo within descriptions and comments Monitor the videos from an album descriptions and comments Monitor the videos from a channel descriptions and comments Example https vimeo com search q Talkwalker https vimeo com album 61259 https vimeo com channels 142212 Description Monitor the videos from a group descriptions and comments Monitor the videos that a user liked descriptions and comments Monitor the videos that a user uploaded descriptions and comments Monitor the videos in which a user appears descriptions and comments Monitor the videos that a user uploaded or in which he she app
98. om the widget on some Social Media platforms and also with a URL that can be integrated externally EMBED IN ANOTHER PLATFORM e PYAR Facebook Twitter Image JSON XML CSV IMAN form lo The possible choices are e Facebook e Twitter e Image PNG e JSON e XML RSS Feed e CSV e CSV Rows When Sharing to Social Media platforms you will be asked to will in any comment which you wish to attach to the post when you share it to your wall or feed When sharing RSS Feeds and Images when you click on the format an Embedding Widget box will pop up on the screen asking you to name the widget and state how often the widget should refresh as well as stating if you want an expiry date on the widget to be set These options can be later changed from the Embedded Widgets section of your setting Page Actions Overview In the top right of the Analytics page there are different Page Actions available for selection oc ES The following options are available Refresh This refreshes the entire page updating all of the widgets with the current information inside of them Add to Dashboard All of the widgets on the current page will be added to a new Dashboard You will need to add a Name for the new Dashboard as well as a Description for the Dashboard Add to Report All of the widgets from the current page will be added to a new Report You will need to enter a name for the Report in the Label box as well as
99. on coordinates Special Query Modifiers All queries are executed in their unaccented and case insensitive form on the content and the title of documents To change this behaviour use flag lt modifier_name gt to enable special query modes Modifier Name Description Example dk Query will also match URLs and links Melilla matchauthor Query will also match author field flag matchauthor natehenet Use Raw data search as default All keywords are considered as case leg matchexact insensitive exact character string including special characters and punctuation He Use Exact raw data search as default All keywords are considered as fla9 matchexactcase case insensitive exact character string including special characters and punctuation e ii Use Fuzzy Search as default All keywords will also match combined fl g natchfuzzywords words carsharing Will match words like carsharing car sharing OY car sharing The special modifiers can be combined carsharing flag matchauthor flag matchfuzzywords searches for words like carsharing car sharing or car sharing in the fields title content and author_name Note When matchinurls Or matchauthor is set API results will not have highlighting in snippets when one of these fields is matched
100. on of a widget 5 will change the positions of the widgets so that they will switch positions with each other Resizing widgets Hovering over a widget will also present you with icons which will allow you to shrink or enlarge widgets on the report Clicking on the Shrink icon will reduce the width size that the widget takes up The Enlarge icon works in the same respect increasing the width size of the widget in the report K A RESULTS OVER TIME by topics 2 3 9 29 Mar e American Airlines United Airlines e Delta Airlines JetBlue Airways e Southwest Airlines Not all widget that you add to the report can be resized Widgets such as Influencers and the World Map cannot have their size altered In addition to this if the Results widget is decreased in size the article metrics will not be displayed next to the posts Editing Titles and Description The Dashboard name and Dashboard description which was previously entered can both be edited from with the Edit Mode In addition to this the titles and descriptions which each of the widgets has can also be altered To edit the title or description that a widget has firstly click on the Actions button of the widget then select from the menu Edit title and description Day E Horizontal bar chart Wl Vertical bar chart l Line chart ES Table Remove from Dashboard B Edit title and sania el I Add to Report Once you have changed the text click on Set to
101. on the down arrow next to the colour scrolling down to Cusomise colour and from here you can either enter in a Hexinumber for the colour you wish or by clicking on the colour itself you are able to choose a colour from the available colour pallet Change custom colour Change custom Click on coloured box to pick a colour or enter a colour code En 3937a1 P Assign the topic to an existing group or create a new group for the topic to be contained within Topics can be organised into groups of topics in the event that the project monitors large number of topics Topics can either be assigned to an colour existing group to a new group or remain without any group All topics no belonging to any groups are listed on the top of the topic menu O Multiple lines of search queries are combined with the OR operator Within the Advanced Options you are able to add keywords and search syntax which will exclude these terms from the results This can be used to great effect when refining your Topics to only return the results which you want In order to get the most of your search queries Use quotation marks when searching for a brand that has 2 words e g Louis Vuitton Search queries can be tweaked using Boolean operators e g apple AND computer OR phone Q Those are alwavs written in CAPITAL LETTERS or thev will be interpreted as kevwords In the Advance options menu you are able to specify which search quer
102. os 34116966QN03 sets 721576240832 specific set of photos from a specific user 54876 Foursquare Monitor descriptions and comments of a venue or the result of a search query on Foursquare Description Example Monitor results of a search on Foursquare within https foursquare com explore q pizza descriptions and comments of venues Monitor page of a venue description and comments https foursquare com v aka cit C3 A9 4b66bf45 964a52080292be3 Instagram Monitor posts and comments of an Instagram profile Description Example Monitor posts images videos and comments of an instagram com adidas Instagram profile Monitor a hashtag on Instagram a Mixcloud Monitor descriptions and comments of a single Cloudcast Cloudcasts of a user favourite Cloudcasts of a user Cloudcasts listened to by a user Cloudcasts on a user activity page all comments of a user or the results of a search query on Mixcloud Description Monitor results of a search on MixCloud within descriptions and comments Monitor Cloudcasts of a user descriptions and comments Monitor Favorite Cloudcasts of a user descriptions and comments Monitor Listened Cloudcasts of a user descriptions and comments Monitor Cloudcasts on the user s activity page descriptions and comments Monitor the comments posted for a single Cloudcast Monitor the comments that a user posted on various Cloudcasts SoundCloud Example www mixcloud c
103. ou are however still able to manually categorise these e Spam Filter The spam filter will take away from your results any items which the system classifies as spam articles or posts You have the ability here to turn this option off however with it switched off you may find yourself getting many more unwanted posts filtering through to your results e Porn Filter The porn filter will remove from your results all posts and articles which are deemed to have pornographic content or themes contained inside of them Project display options The options set within this section define the language time zone and the date format that are to be seen throughout the project e Language This is not only the language which the project will be displayed in but is also the language in which your exported data and results will be shown in By default it is inherited from the user Time Zone This is the time zone which your project calendar is set to and it is highly recommended that this is set to be the same as your local time zone This is the time that will be displayed in all of your exported results and graphs and also any other time specific parameters within your project By default it is inherited from the user e Date Format Choose the format vou prefer the date to be displaved with This is the same format that will be used across the entirety of your project as well as your exported data and reports By default it is inherited from
104. ount admin this button must be set to On Differences between Admin and Users Admin users on an Account have the rights to access all areas of the projects associated with the account This includes not only being able to view the Dashboard and Analytics screens but also ay having the ability to edit add and delete any settings widgets or other options within the project Admin users also have the ability to be able to create further users and grant them access to projects associated with the account Users must have their access rights defined when they are created These access right apply to the account associated projects with the following permission levels available Project Admin User has access to all Dashboards Analytics options Project Settings and also the ability to create and edit Users within that project e Full Tool Access to all of the Dashboard and Analvtics options and settings as well as access to Project Settings e Custom Set the permission levels for which the user has across their account You are able to access levels for each of the projects within the account as well as setting if the user can access the Analvtics screens the Dashboard menus and the Report menus In addition to this vou re able to set what level of access the user has to each of the individual dashboards and reports which are contained within the project e Noaccess User has no access to this project Api Settings Over
105. ouse bird 3Q To prevent this behaviour use the explicit query syntax below instead of cat dog mouse USE cat OR dog OR mouse cat AND dog AND mouse OF cat dog mouse to search for one of the words all the words or the exact phrase Boolean Operators AND AND combines two keywords BMW AND bike will find all entries which mention the OM Ike keyword BMW and the keyword bike AND NOT AND NOT excludes a word of an entry Bm AND NOT bike will find all entries with the PM AND NOT bike keyword BMW but only if the notion bike is not contained in the same article OR or means that a least one of the terms which are linked by an OR have to be ad NOT brke BMY mentioned in the same article Bmw OR bike will find all entries that include either the keyword BMW or the keyword bike Exclusion of Negative filters can be created by using the operator nor Bey Oppen Keywords Phrase Search Quotes are used for finding keyword sequences BMW series will find all dd entries which contain the phrase BMW series In contrast the search query BMW AND series does not respect the order Combinations Brackets are used to group several keywords in a way that operators can be hd ella Oy applied on multiple terms within the brackets distributive law Buw AND motorcycle OR car is a Shortform for BMW AND motorcycle OR BMW AND car Wildcard Search Wildcard Search one character Proximity Search Fuzzy X Search Fuzzy Search Raw Data Search
106. ove a widget which are on a report simply click hold and drag the widget to the location which you wish the widget to be placed at on the report As soon as you drag a widget on top of another widget you will be presented with the option of where you wish to place these widgets in relation to each other The following locational positions are available Above 1 Below 2 Left 3 Right 4 Swap 5 RESULTS OVER TIME Moving a widget to either above 1 or below 2 the widget will change the position of the widget moving it either above or below underlying widget Moving a widget to either the left 3 or the right 4 will position the moved widget to that position and at the same time resize both of the widgets so that they fit onto the same line together Swapping the location of a widget 5 will change the positions of the widgets so that they will switch positions with each other Resizing widgets Hovering over a widget will also present you with icons which will allow you to shrink or enlarge widgets on the report Clicking on the Shrink icon will reduce the width size that the widget takes up The Enlarge icon works in the same respect increasing the width size of the widget in the report Page I ETA eee RESULTS OVER TIME by topics Results 239 25 20 22 Mar 29 Mar 5 Apr 12 Apr 19 Apr e American Airlines amp United Airlines e Delta Airlines e JetBlue Airways e Southwest Airlines Not all widget
107. play the Delete icon with which the comment can be deleted Pressing on this will cause a Confirmation box to appear asking if you are sure as this action cannot be undone The comment is also able to be moved about within the report and placed working in the same way as the moving of widgets with the placement dictated with where the comment is dragged to Schedule Reports can either be sent directly when you wish to customers but they also have the ability to be scheduled so that they can be sent to given recipients or to a set up mailing list The scheduling of the alerts can be set either against calendared agenda or for the mail out to occur when a set up Trigger criteria is met Each report by default has scheduling disabled until it is set up To begin setting up scheduling simply toggle the Enable scheduling button from Off to On and further options will be presented on the page Recipients e Report recipients Within this box you are able to list the recipients which you would like to receive the report separating multiple email addresses with a comma There is also the possibility to use all of the addresses from one or many mailing lists via the Include mailing lists button O Mailing lists must be set up by a project administrator in the Account Settings section of the project before they can be used Unsubscribed emails Here you will see a list of any email addresses which have clicked on the Unsubscrib
108. poses such as Campaign measurement Risk management Influencer management Business intelligence capabilities and much more Developing our own technology allows us not only to control the data and the developments but also to continuously adapt to the clients needs and to release innovative new features every couple of months What makes Talkwalker stand out Instantly get 30 days of historic data with the option of adding up to one year of historical data e More than 50 KPIs to analyse the performance for example the engagement the sentiment or the buzz e Customized filters allowing you to quickly sort the data e Channels monitor the publications on particular websites corporate websites blogs Twitter or Facebook pages Channels which monitor Facebook and Twitter pages will also generate statistics about the audience s activity its growth page owner activity and many more Export and mail out of custom dashboards generated as PowerPoint Word or PDF documents Home Screen Upon login to the platform one has access to their project s via the project Home Screen The Home Screen is the heart of the project and allows you to access and to mange Project and Account Settings e Topic Setup Reports and Alerts e Pre defined tools in Talkwalker IQ Apps Analytics e Dashboards American Airlines Demo Home demodev ralkwalker com Topic Setup Manage the topics channels and E custom filters of
109. r Service Linkedin Afrikaans Price News Akan Crisis ses more ses more To display the available Predefined Filters simply click on the Open Filters button and you will be presented with the following filter choices Search Bar Enter a search term or query into here and then will only be the results which match this exact term from the overall results Sentiment Filter the results to display either Important tagged articles or by Positive Neutral or Negatively sentimented articles You are able to tag results as Important or override the given sentiment on articles from within the Results widget Date Range Displays the results that have been published during the selected period 1 day 7 days 30 days 3 months 6 months or 1 year or on a custom time period which includes both the date and the time The time here is relative to the Time Zone setting that has been set within the Profile section of your User Settings If any events are set up within the project you also have the ability to filter your results by these Media Types Displays the available media types you can filter your results with The media types displayed here are the types which have been set up in the Media types section of Project data criteria in your Project Settings All media types is the default setting however you are able to select to just see results from one or multiple different types Countries Shows results that have been published on a
110. r hearer wee EEE Garde Gant HAN AG ene eau ae ag wee At ete 105 Dashboard Options 32 0 5 420 8 entana is iaa Ye gaan eh eae ada tess eee else eneren Lae 110 Fast Tagging nieret iii aae a aE aa ARE eee Oe needed Ne BG hanke eG te oe Som be SE oe aa eR ewe eee 112 overens NN 112 Navigation Shortceutsia ssaars view ace eae reser AE AE Cod wed pe HOE bee fe aie 112 Fast Tagan DO a ai bad DE 112 GAO ii EE IE E EE B IN ar 113 E NR ON NR Atalanta 113 Appendix Source TIPOS A A EE AA A A eee E 116 Medi Source Types erci mes A A A A A ta 116 Language Codes ii A SE ER A Gene keg ds 117 overens 117 Country Codes ors Sean l a AE GE TE SENT NR AE DEE eee ee 123 OVEFVJEW a RA A kur sd Eb LDV 123 Talkwalker Query Syntax oris rs asus sier A Gere ends eee ee 131 Special Transformations A bt eee bauta BASSE 131 Boolean Operators ccosa sanse ge hy rs eels Sed dekk bebe gid dw Ar See ee nbs eee A 131 Advanced Search Optionsi s uastsugsean dei a brie Ai de dg 132 Url based Search suser it Gases ori sj anita ene rakk aan SE GAGA dagen ee renn vann es ee ee Dee 133 Metric Minimum Maximum Restrictions ena 134 Geographic Restrictions 53 siei ceva gees eb Fe ida ied eas ele EG eed AE Sela Sed EE gee eg Sid E ace 135 Special Query Modifiers san adsl re kr ke 135 Technical Requirements Overview e Your browser must have Cookies and JavaScript enabled e We recommend that you use Chrome with the tool Supported browsers are Chrome Firefox an
111. r of Roberto Villarreal from a result from www elmundo es will only block results appearing from that author when published on that website and not all results from other sources by Roberto Villarreal e Tags Any tags given to a results either by a user or automatic workflow tags The manually given tags will appear with the background colour of the project blue by default whereas the workflow tags will appear with a grey background colour Virality Map The virality map is able to visualise how successful a Tweet Facebook post news article or blog piece has spread across different media types countries or languages revealing the hidden levers that helped make a post popular Clicking on the virality icon found on results within the Results section will open up the virality map for that selected post The above Talkwalker virality map shows how a tweet spread across multiple different media types At the top we can see that the tweet was reused in several blogs which were then themselves later mentioned on Twitter Each of the bubbles represents a time that tweet was linked to showing how extensively the tweet was shared and used far beyond Twitter Hovering the mouse over any of the bubbles on the map will show how many results are present in that bubble as well as highlighting the links between the bubbles to show how the story spread to and from that point Clicking on any of the bubbles in the virality map will display the result or resul
112. r page where vou re able to select a Group label for the contained channels and within Advanced Options you can add further channels from the same media type to the group If you enter in an exact URL of a Twitter user you will be presented with some further options of what it is that you wish to monitor The choices are e The Twitter User All the content that is published on the feed of the user e Owner Tweets Only Only the Tweets from the Owner of the Twitter account will be returned to the project Audience Tweets Only Only the Tweets from the Audience of the Twitter account will be returned to the project and none of the Tweets from the Owner Channels Choose your channel HAO Ao A General Facebook Google a Linkedin Instagram Twitter Monitor all Tweets published by author on Twitter or the results of a search query on Twitter Copy paste the exact URL or simply enter your brand in the search box the most popular available pages will be then proposed to you https twitter com british_airways oO British Airways British_Airways oO British Airways British_Airways Twitter User Twitter User Audience Tweets only Channels enable to moni specific pages of sq w British Airways British_Airways the results of searg Twitter User Owner Tweets only a mainstream websit In order to add a page to monitor copy paste its exact URL or simply enter your brand in the search box and the most popular
113. rect messages Will not be able to e See your Twitter password Talkwalker will not use your accounts to post on your wall or profile on your behalf Access tokens will be used for read only purposes To remove an associated social media account simply click on the delete icon to the right of the name of the account and Ok the pop up confirmation message Bookmarks Overview You are able to save different page views from your Analytics screen by accessing your Settings Menu in the top right of the screen and then clicking on Save a new bookmark from that menu Any Bookmarks which have been saved will be visible from the Bookmarks settings page If multiple Bookmarks have saved in your project you are able to select which of these is the Default Bookmark view which the project will be shown when the project is opened The table on the Bookmarks page has the following information in the table columns e Title The name given to the Bookmark when it was saved from the Analytics screen Actions A tick in the circle here denotes that this is the default view which will be shown when the project is opened Clicking on the dustbin next to this will delete the Bookmark from the project Embedded Widgets Overview Any widgets which have been embedded from the project will display in this section Embedded widgets can be set to have expiration dates so that they only work for a limited period of time or can be set to n
114. rent manually defined sources to a CSV file Import e Upload a CSV file containing your desired predefined and custom source panels It is strongly recommended that you first export your sources so that you have the correct template format to work on Ticking the Override box will write over any predefined sources you currently have set up Upload File Override To import your sources CSV file click onto the Upload File box and select the file you are wishing to upload from your computer If the Override button is ticked any sources you have previously entered which are included on the same panels on your imported CSV file will be overwritten If the Override button is left unticked then you have a risk of duplicates After the file has been chosen pressing the Import button will upload the file and import into the project your manually defined sources Tags Overview Tagging is a very powerful curation mean Alongside with manually updating the sentiment of an article marking it as important or adding sources or authors to panels you have the possibility to manually append tags to articles Tags are used as markers to manually categorise one or multiple articles Once results have been tagged you are able to filter results to only show posts containing this tag With the 2D tagging functionality you are able to tag an article within 2 dimensions e g Coca Cola smells good and tastes bad can be tagged as Taste Bad and Smell
115. rom specific time periods Event4 Event label Description Event date range Event day Event 4 Enter a description for the event Range before after the event day to include in the event The event day has to be included in the range 14 04 2015 20 04 2015 Change Actual day of the event 14 04 2015 00 00 Change Save Once all these details have been entered pressing save will save the Event to your project after which results can filtered against it Project Settings Overview Overview Within the Project Settings section you re able to change all of the settings that affect the project This includes both the restrictions that can be applied to things such as the Media types and Countries which the results will be returned from as well as editing and changing setting which have been set in the project such as embedded widgets tags and events General Settings Project Settings e Project name The name given to the project e Project description Enter in here a short description about the project which will help vou to easilv distinguish between projects with similar names Email notifications By default this setting is set to ON and means that all important notifications will be sent via email to the project administrators Enable Google translations of results Results that are not in the native language of the project can be translated one by one from within the Results widget
116. rt such as if the report was Downloaded or Sent Generated On Here a date stamp is displayed which shows when the action on the report was completed on Actions Present in this column are the options to Download the Report which had been generated and the function to be able to Delete the report from the Reports log table Deleted reports Within this subcategory can be found any reports which have been deleted along with the details of when they were deleted their defined triggers and when they were last sent You are able to restore a deleted report by clicking on the Restore icon which will return the report to being active and present on the Reports menu Topics Overview Topics contain the keywords which you wish to search for in the form of search queries Topics are organised into categories and each topic can contain multiple search queries and can be set up and edited from within the Topic Setup section To add a new Topic click on the ADD TOPIC button which will open up a screen to enter in the details for the topic talkwalker gt TOPICS Brand Competition Group Management Add in the Search query text box the relevant keywords to include in the topic then click on Add Provide a label and a colour for the topic is automatically generated the label and colour are the ones displayed in the topic menu and on charts You are able to change the generated colour by first clicking
117. rts the results based upon interaction from Instaram users o Likes Results with the highest number numbers of Instagram Likes will be displayed first o Followers Results with the highest number of Instagram Followers will be displayed first Performance The performance section allows you to see how your topics are being perceived and interacted with online via the buzz generated engagement potential reach and the proportion of the sentiment Within the Performance tab the following widgets maybe visible Reach vs Engagement Plots the Potential Reach for the total results from the filter Topics against the Engagement of these results REACH VS ENGAGEMENT wo 60G 45G 0 U 25K SOK 75K 100K 125K 150K 175K 200K 225K ENGAGEMENT e Southwest Airlines amp United Airlines American Airlines AAdvantage e Delta Airlines e JetBlue Airways Frederic Gagev e americanairlines e Jeffrey D Benjamin Buzz Here you are able to see how the amount of total results in the selected period and the difference with the previous period E Previous period means the period of the same length preceding the selected time period e g if 7D is selected previous period is the 7D before Buzz over time displays the total number of results found over the selected period of time in the same way as it is displayed on the results page Performance American Airlines MENTIONS MENTIONS OVER TIME Results 1 6 3K 19 9K 2 5K 2
118. s Get instant social intelligence tailored to your specific business needs and spread it throughout the enterprise with our unique set of intuitive social data apps Talkwalker IQ Apps social data vizualizations give you an immediate response to your needs and let you take instant action across multiple departments Brand Listening Crisis Hashtag Campaigns Social Channel Analytics Understand your social footprint by Track a crisis and instantly share all Get in depth insights to compare the Analyze the performance of your own tracking online and social conversation relevant information with your team or effectiveness of campaigns and social channels and benchmark with the about your brand product campaign or clients Easily create post crisis reports hashtags competition management team Competitive Intelligence Advertising Learn from your competitors for Identify consumer insights for optimizing your own strategy optimizing your keyword strategy Measure the performance of ad campaigns in real time What are Talkwalker IQ Apps Dashboards enable you to display in one place all of the widgets which represent the data you re interesting is seeing in one place Talkwalker IQ Apps have in place pre defined widgets in a Dashboard format which allow you to quickly select different Topics or Channels from which you wish to see analysis from Each of the different Apps is customised to display the relevant widgets for the subject selected for e
119. s that the results were posted from Results Performance Influencers Sentiment Themes Demographics World Map CEt CD Media Types Sentiment Source panels Tags Languages Gender Smart Themes DISTRIBUTION ON THE WORLD MAP by results 1 2M Imagery 22015 NASA TerraMetrics TermsofUse Report amap error Navigation Bar Channels When Channels are monitoring Twitter or Facebook is selected some additional Navigation Bar tabs become available for additional analytical widgets TI Overview Owner Activity Audience Activity Audience Results Influencers Sentiment Themes Demographics World Map Overview The Overview section within Channels gives you an insight into the owner and audience activity as well as how content has been received and the engagement and response rate on the monitored channel Within the Overview tab the following widgets maybe visible e Activity Here you are able to see a breakdown between the number of results from the channel owner compared to the number of results from the audience on the channel Content Appreciation Shows how content published on the channel is being received by the audience You are able to see the amount of Like and Shares Facebook that the channel posts are getting or the number of Retweets Twitter that are occurring with the channel owner tweets Audience Displays the number of Fans Facebook or Followers Twitter that a channel has allowing you to track growth or declines in
120. save the changes you have made Editing Topics and Filters It is possible to change the topics and filters which the widget has been setup against after it has been added to the Dashboard To do this firstly click on the Actions button of the widget then select Edit topics and filters from the menu Once selected you will be taken back to the Analytics screen with only the widget that has been selected showing You can change and add to the Topics which the widget is set up from as well as being able to change any of the filter settings shown when expanding the Open Filters section at the top of the page Once you have made the alterations needed to the widget click on the Save changes and return to go commit these changes and return back to the Dashboard If you wish to undo any changes before the widget has been saved simply click on the red cross icon next to the Save changes and return text Removing widget from Dashboard To permanently remove the widget from the Dashboard click on the widget Actions icon for the widget you wish to delete and select Remove from Dashboard This will immediately remove the widget from the Dashboard 5 25 Week Horizontal bar chart jul Vertical bar chart EH Table B Remove from Dashboard mm Edit title and description Add to Report View by amp Advanced Chart Options When adding a widget to a Dashboard it will save with the same view and chart display options which ar
121. strongly recommended that before you attempt to upload your sources you first export your current sources so that you are able to better see and understand the format in which the CSV file must be built so that it is understood by the system when it is uploaded with your manually defined themes included in it The information that needs to be included in the imported CSV file are the following columns Panel ID The name of the panel the list entry number of the custom theme panel e Panel Title The title which is given to the panel Each line within that panel must have the same title attributed to it e Tag The theme word you wish to include in your customer theme panel Any terms added to the Blocked themes list will be excluded from your themes Import Documents Overview You are able to import results into your project via the Import Documents section KA Import documents talkwalker Sample Download PROJECT AMERICAN AIRLINES DEMO Download a sample file containing data in the expected format for import Simple samples contain the minimum required information complex samples are complete data files General Settings Social Media Accounts Embedded Widgets Topic Results Simple Channel Results Simple Topic Results Complex Channel Results Complex Users Events Import documents Sources Upload a CSV XLS or XLSX file containing the documents you want to add to your project It is strongly recommended tha
122. t within the project for you Export settings CSV format Select the format in which you wish your CSV export files to be presented in The available options are e Comma separated Standard e Semicolon separated German French Tab separated Character Encoding Here vou have the abilitv to select the encoding tvpe which is correct for the characters contained in the data which you re exporting in CSV format Authentication Account Password Here you are able to change your password which you use to log onto your Talkwalker account To change your password simply enter in your current password followed by your new password with this password confirmed Additional Authentication Methods On top of the conventional username and password Talkwalker offers the possibility to connect with external authentication methods using Social Media logins You are able to use your Facebook Twitter Google or LinkedIn accounts to log in to the platform Once you have associated one of these account with your Talkwalker account you are able to use them to log into your account with ease instead of having to sign in by entering in the email address and password associated with your Talkwalker account O Talkwalker only uses the tokens provided here for authentication Talkwalker will not use these tokens to post on your behalf e These tokens used for authentication are different to the tokens used for connection to social networks to co
123. t would be sent every two months on the 15th of the month at 9am Talkwalker will send the alert recipients an email even if no alerts are found when the trigger type is set as Schedule This feature can be stopped by selecting OFF for the sending of emails if no new results are found Settings Within the Settings section of Reports you are to change the name of the report that appears within your project as well as setting more of the advanced settings that can be applied to the report Label and group e Report label This is the name which will appear within the email for the recipients and is also the title of the report which will show in the Reports list on the main page of the Reports section Assign to group Reports can be assigned to groups making them easier to view on the Reports main page If any groups have already been created you can assign the report directly else clicking on Add to new group allows the creation of a new group Advanced options Native excel charts By default this is switched OFF which will display widgets as images and not in native Excel format when the report is exported When this is set to ON the widgets will instead be displayed in a native Excel format and not as images e Customise email subject When this is switched ON the email subject is able to be edited and customised By default this is switched OFF e Customise email header If this is switched to ON a hea
124. t you first export a sample file so that you have the correct template format to work on Please note that the documents must match a query to be visible in the project Files must not exceed 10MB CSV files Tags must be encoded in UTFB Themes Import documents Upload File These results can be imported in either CSV XLX or XLSX format with the only restriction being that the files are under 10MB in size Before you try to upload a document with the results you wish to import we strongly recommend that you download the sample documents These display the minimum required information that is needed to be contained in the import file as well as the correct format that is required for the system to accept the imported file There are two different types of Imports possible for Topics Results and Channels are Simple and Complex With Complex uploads you are able to populate all of the possible fields in the CSV upload file whereas for the Simple upload you need only to populate some of the fields before uploading the file To upload the results you are wishing to import either drag and drop the file on to the Upload File icon on the page or alternatively click on the Upload File icon and navigate on your computer to the file which you are wishing to import Project Overview You are able to create a new project in your account by clicking on the button Create project on the top right of the Projects screen Once
125. the language which the project will be displayed in but is also the language in which your exported data and results will be shown in By default this will be inherited across the project from the user setting Time zone This is the time zone which your project calendar is set to and it is highly recommended that this is set to be the same as your local time zone This is the time that will be displayed in all of your exported results and graphs and also any other time specific parameters within your project By default this will be inherited across the project from the user setting Date format Select your preferred displayed date format style All displayed results and exported data will use this date format The available options are Choose the format you prefer the date to be displayed with This is the same format that will be used across the entirety of your project as well as your exported data and reports By default this will be inherited across the project from the user setting Available options are e dd MM yy e dd MM yy c MM dd yy Keyboard layout Chose the format of keyboard which you are using to access the tool Any fast tagging or keyboard navigational shortcuts will be based upon the setup you select here The available options are QWERIZ de QWERTY en e AZERTY fr Show tooltips When this is set to OFF there will no longer be any tooltips which lead to the User Manual in the Talkwalker Academy presen
126. the user e Widgets embedding Choose which widgets you wish to be selectable for embedding from the project Choices are o All o CSV o CSV Rows o Facebook o Image o JSON o RSS FEED o Twitter o XML Social Media Accounts Overview The connection of your social media accounts is essential to get social media data flowing into your projects as well as enabling monitoring within the Channels section Social Media Accounts The connection of your social media accounts is essential to get social media data flowing into your projects as well as enabling channels Talkwalker will not use your accounts to post on your wall or profile on your behalf Access tokens will be used for read only ADD AN ACCOUNT Facebook Twitter FM Google Connect with facebook Connect with Twitter Connect with google Linkedin Flickr e Instagram Connect with linkedin Connect with flickr Connect with instagram Vimeo Connect with vimeo To enable a connection to a social media network click on its icon and a pop up will open asking you your credentials Once these have been entered the tool will confirm the authorisation to use your account with Talkwalker Authorize Talkwalker to use your account Talkwalker Authorize app Cancel www talkwalker com Talkwalker This application will be able to e Read Tweets from your timeline e See who you follow and follow new people e Update your profile Post Tweets for you e Access your di
127. tion is selected e On Performance Influencers Themes Demographics pages A common representation combines all possibilities of the compare choice selected e g compares the sentiment distribution for all the selected topics Below for example the common sentiment widgets are displayed for each individual topics Compare None MediaTypes Tags Countries Languages Sentiment Overall SENTIMENT by topics American Airlines United Airlines Southwest Airlines Delta Airlines JetBlue Airways 0 10 20 30 40 50 60 70 80 90 100 Negative Neutral Positive O The individual representations are ordered by number of results i e topics with the most results on top and are limited to 10 e g the 10 languages with the most results Widgets Overview Widget Options Each Widget in the tool has multiple different options available to it with regards as to how it displays in the project the ability to add the widget a report or a dashboard as well as exporting the data contained in the widget or sharing and integrating it on another platform View By Depending on the currently selected date range you will be able to view graph widgets by different time intervals of seconds minutes 5 minutes 15 minutes hours days weeks and months x f oy CD Advanced Chart Options Each of the widgets is displayed in its own default view however you re able to change these widget views to display in different forma
128. tor a Google Page a Google group or the results of a search query on Google Description Example Monitor results of a search on Google within description https plus google com s talkwalker and comments Monitor a Google page for new posts by owner https plus google com nike posts YouTube Monitor the description and comments of a video all the videos of a channel or the results of a search query on YouTube Description Example Monitor results of a search on YouTube within www youtube com results descriptions and comments Monitors all comments of a specific video www youtube com watch Monitor all videos on a specific YouTube Channel www youtube com user cocacola descriptions and comments Flickr Monitor descriptions and comments of a user photo stream a user s favourites a user s photoset or the results of a search query on Flickr Description Example Search for images with Coca Cola in the title description oca cola or comment of a picture Monitor results of a search on Flickr within title www flickr com search descriptions Monitor Photo Streams descriptions and comments from www flickr com photos saggiamente list of photos of a specified user Monitor Favourites descriptions and comments from list https fwww flickr com photos 34116966 0N03 favorites of photos marked as favourite by a specified user Monitor Photosets descriptions from list of photos froma www flickr com phot
129. ts found in that bubble below the virality map which can then be sorted using the same methods as results found on the Results widget VIRALITY MAP wae CED vev woos GENT 2 results R 538 origin BLOGS G e magazine pe 48 00 o O FORUMS MAGAZINE O mA kd e NEWSPAPER o 0 O oun 0 ee 66 0 4 Goo ce YOUTUBE TV RADIO O o 0 e OTHER O FACEBOOK O O e 0 o e EE e 0 96000 DO 1 level 2 leve 3 level 4 level e Blogs Forums e Magazine e Newspaper e Online News e YouTube e TV Radio e Other e Facebook e Twitter Filter Options The Compare option allows you to change how the message diffusion is display by altering the comparisons for which the relationship between the results are shown The available options are e Media Types Displays the diffusion and result relationships over the different media types which the linked e Sentiment Bubbles display with relationships between them for the found results comparing by the sentiment found in the posts e Countries Regions Shows the spread of the results across the different countries which linked results have come from Languages The different languages which the post has spread across are displayed The View Mode option on the virality map changes the way in which the data is displayed either showing the order of the results over time or by displaying the link depth of the results The available options are Time Share between results are shown in the c
130. ts on either the Analytics screen or any reports and dashboards that have been set up Horizontal bar chart lul Vertical bar chart Line chart an andi Common available chart options include the following Horizontal bar chart o Not Stacked Bars are displayed side to side o Stacked absolute Bars are displayed on top of each other total bar length is equal to number of results o Stacked Bars are displayed on top of each other total bar length adds up to 100 Vertical bar chart o Not Stacked Bars are displayed side to side o Stacked absolute Bars are displayed on top of each other total bar length is equal to number of results o Stacked Bars are displayed on top of each other total bar length adds up to 100 Line chart o Simple line s o Line chart area Shaded area below the line s e Table Absolute numbers of results are showed in flat tabular format Pie Chart Spread of the result Only the top ten results are displayed within the pie chart to keep the chart clear and easy to read e KPI Result Shows the value for the current period amp the value for the previous period as well as the percentage increase or decrease compared to the previous period Previous period means the period of the same length preceding the selected time period e g if 7D is selected previous period is the 7D before e Bubble Results are displayed in bubble formats The more results the bigger the bubbl
131. u to add further restrictions to your topics This can greatly help focus on one or more elements of the results Example smells good OR tastes good OR awesome taste OR best taste Dashboard Dashboards enable you to display in one place the representations of the results that are key to your project If you only want to see the result articles the sentiment produced by these results and the demographic spread of these they can all be added to one dashboard Compare 1 click comparison of all representations based on topics filters sentiment and many other criteria Engagement The engagement of an article post is the sum of actions made by others on that article post The engagement of a topic is the sum of the engagement of all articles posts of the topic Check out our Glossary for a detailed explanation of its computation Reach The reach of an article post represents the number of people who were reached by this article post Check out our Glossary for a detailed explanation of its computation An Overview of Talkwalker Background amp functionalities Talkwalker is an easy to use media monitoring tool allowing you to e Identify and monitor news as well as online conversations and mentions in real time Analyse social media to measure assess and refine your social strategy and action plan Monitor and compare the performance and engagement of your social media profiles to those of your compet
132. using this option Events What is an event In Talkwalker events are defined as specific periods of time Once defined an events enables the user to select in one click a period of time without having to click on the date picker Furthermore events can be compared between each other for advanced insights Even when an activity happens on a single day you might want to monitor results some time before and after the event Hence we distinguish e Event range Range of days included in the event e Event day Date on which the event is actually occurring It is used as reference when comparing events Where do I find events in Talkwalker Events can be found in the Analysis screen when clicking on the time filter 10 7D Ee 3M 6M 1Y 22 03 15 20 04 15 4 March 2015 April 2015 Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa 128 E61 PT EPER 8 91012834 parara a 15 16 17 18 19 20 21 2 13 14 15 16 7 18 arar EL 2 2 2 BML BEL 2 27 28 2 L IL6 ID eeo m an From 222023 00 00 00 To pg 24 00 00 Predefined Events 1 Week 14 4 20 4 07 4 13 4 31 3 06 4 24 3 30 3 1 Month 21 3 20 4 21 2 20 3 21 1 20 2 21 12 20 1 My Events NG Campaign 1 Event 2 Strike We distinguish Pre defined events quickly select and compare pre defined periods of time 1 week events time periods of 1 week The 4 pre defined events are e Last 7 days e 7 days before the last 7 days e 7 days before the last 14 days
133. values 1 1000000 sentiment gt 0 The detected sentiment of the article values 5 negative to 5 eee prositive sentiment positive sentiment negative and sentiment neutral map to the respective sentiment ranges of Talkwalker Geographic Restrictions Note Some documents have precise geographic data in form of GPS measured coordinates provided by the source For other documents this data is based on source metadata with a certain precision level These levels ordered from lowest precision to highest are country region and city extracted data and coordinates exact data The coordinates for lower precision geographic data are equal to their capital Restriction Description Example sourcegeo sourcegeo 50 3 5 7 49 4 6 5 Restricts the results to a rectangular geographic area defined by the coordinates latitude longitude of the upper left and lower right corner sourcegeo_resolution sourcegeo_resolution coordin Restricts to documents that have a minimum precision level of ees location data Possible levels are coordinates city region and country default all documents Example Search for documents that are in a box that roughly corresponds to Luxembourg and have exact coordinates Luxembourg s north end is at around 50 3 south is at 49 4 west at 5 7 and east at 6 5 the upper left corner is 50 3 5 7 the lower right corner is 49 4 6 5 The final query is sourcegeo 50 3 5 7 49 4 6 5 AND sourcegeo_resoluti
134. vents can be modified deleted from the Edit Mode by clicking on the cog wheel next to your project name on the top left Custom defined events are listed under My Events under the filters Sources Overview Source panels allow you to define sources and authors which you wish to exclusively include or exclude from your results and also to filter your results to ones from certain predefined panel Custom panels Custom panels are user defined panels In custom panels you can choose to include or exclude sources and authors from the panels To create a custom panel 1 Click on the Create panel button on the right hand side of the page which will open a new page for adding a custom panel 2 Enter a name for the panel This name will appear in filters so choose it wisely 3 Choose either include or exclude If you wish to exclude entries Add excluded entries by entering a list of site URLs for sources which you wish to explicitly exclude from appearing when filtering your results by the panel If you wish to select only results from specific URLs Add included entries Source My Custom Panel e Sources Name Enter a name for the panel My Custom Panel EN Included entries Sources List here the site sources you wish to solely include in the panel With Exact match ticked you will limit your results exclusively to sources with the exact url addresses you enter For example the url http www myurl com can point
135. view You are able to use the Talkwalker API to feed the results found in your project into your own systems In order to do this you must purchase credits which can be obtained by contacting your Talkwalker account manager Access Tokens Presented here are the two access tokens for your account By default there will be one read and one write access token both of which can be renamed and have their modes changed If you wish to add any further tokens you re able to do so by clicking on the Add Access Token button To delete any tokens simply click on the delete icon within the Actions column Credits Displayed within this section are the remaining credits on your account split into Remaining recurring credits Remaining one time credits and the number of Total remaining credits left on your account Mailing Lists Overview You are able to set up Mailing Lists which can be chosen from the Reports to send mails to mass recipients To create a new mailing list click on the Add List icon which will take you through to the edit menu From here you will need to give the mailing list a name to help distinguish it between other created lists Within the Add recipients you can list the email addresses which you wish to add to the mailing list Multiple addresses can be separated by either a comma or by entering each address onto a new line Once the addresses have been added click on the Add button to save the addresses to th
136. widget to new dashboard Please set the title and description of the widget and the dashboard Accurate title and description help dashboard readers to understand better the purpose and context of the widget Dashboard name Dashboard description Widget title Widget description Enter a name for the dashboard Name is required Enter a description for the dashboard Enter a title to appear on top of the widget Share of topics Enter a description to appear below the widget title _ E Once you ve pressed the Add button at the bottom of the page the Dashboard will be created and the widget will have been added to the Dashboard How to add widgets to Dashboards Once your first widget has been added to your newly created Dashboard you re able to continue to add further widgets to that Dashboard To add additional widget first click on the Actions button of the widget hover the mouse on Add to Dashboard and click on the Dashboard which you wish to add the widget to Results 297 Event 4 Competitive Dashboard Brand Dashboard PR am Newsletter Dashboard mu Social Media Performance Crisis Dashboard a Executive FB Dashboard Competitive Dashboard Copy B Brand ka 22 Add to new Dashboard ADVANCED CHART OPTIONS Horizontal bar chart lal Vertical bar chart H Table DASHBOARD Add to Dashboard REPORTS ALERTS 3 Add to Report EXPORT Image CSV EMBED IN
137. xample Crisis Hashtag Campaigns or Brand Listening Once you have opened up an IQ App you must first choose which area of the App you wish to focus in on by choosing the appropriate filter for the results These set filters will depend on the area which the App is built around and will differ from App to App so for example within Brand Listening you are able to focus on all or certain media types but within Hasttag Campaigns there is only the the selection choose between different social media platforms A Brand Listening 1D GB 300 am 6m iv 14 04 15 20 04 15 z Bas All Media News Twitter Facebook Blogs Forums Social Networks Competition Group Management How much are people talking RESULTS OVER TIME ts 16 5K Event 4 14 Apr 15 Apr 16 Apr 17 Apr 18 Apr 19 Apr 20 Apr American Airlines After you have selected the set filter you need to then select where the results on the widgets will be being generated from The topic groups which have been set up in your project will be visible and you can select from these the topic itself which you want to have results displayed from or alternatively the topics which you wish to compare sets of data from Only some Apps will allow you to select multiple topics simultaneously with these being the Apps O to contrast and measure data sets in All of the other Apps will restrict you to one topic selection of data at a time Within the App once the topics and set filters have been sel
138. y BLOG entries Find only comments by setting is comment or without comments is comment Find only retweets with is retweet or exclude retweets with is retweet and get only original posts Find only tweets that are replies to other tweets Search for questions is question will find only documents that are questions contains image returns those documents that include images contains audio returns those documents that include audio contains video returns those documents that include videos is important finds all documents that were manually tagged as important in Talkwalker is read finds documents that were read original document link opened is checked finds documents were the sentiment has been checked manually in the project score n finds all documents that were manually tagged with the respective score In a Talkwalker project scores can be added to a selected document by pressing the number keys posttype IMAGE allows to search only for documents of type image Possible values are TEXT LINK IMAGE VIDEO AUDIO Url based Search Url Search Parent Url Search url returns the document with this exact url Prefix Wildcard e g apple matching is not supported parenturl returns all child documents comments or retweets from a document specifed by the given url E g Give me all the comments for this document url title sixt title obama merkel 5 content sixt author Franz lang de sourcecou
139. yed on the world map and not those that have either exact location post data or the location that the author is from Hovering the mouse cursor over any of the bubbles on the World Map will give you the option to Zoom in further onto the area which the results have come from as well as the option to Show details about the results in the bubble Clicking on the Show details option will bring up a pop up in the screen containing three tabs Share of topics Results and Top Themes e Share of Topics Displays the results spilt by topic along side of the list of the found results Results Lists the found results alongside their corresponding metrics Top Themes Shows a Theme Cloud of words based upon the found results e Drilldown Also in the pop up screen there is the option to Drilldown the results Clicking on this button will zoom the map into just the region where the results bubble is from and will also remove all of the other bubbles from the map setting a filter on the results to only display from that one area e Heatmap Clicking on the options for the World Map widgets allows you to change the layout between seeing the world map with bubbles over the locations and a heatmap of the results With the heatmap selected the widget will show a colour heat intensity of the location of the results All of the results shown in this display option are of the location at time of post setting showing on the map only the exact location
140. ys Google Page a oa If you first select a set Channel within the Choose you channel section at the top of the page you will only be returned results from that set channel Channels B Choose vour channel G gaa DA A General Facebook Twitter Google Youtube Linkedin Flickr Instagram Facebook Monitor a Facebook Page a Facebook Group or the results of a search query on Facebook Copy paste the exact URL or simply enter your brand in the search box the most popular available pages will be then proposed to you british airways British Airways British Airways Lounge Facebook Page Facebook Page Channels enable to moni specific pages of s British Airways CABIN CREW British Airways A380 the results of sear Facebook Page Facebook Page mainstream websit British Airways Executive Club British Airways Galleries Lounge In order to add a page to Facebook Page Facebook Page e then proposed to you Alternatively you can firs British Airways international airlines British Airways Terraces Lounge out the specificities of monito Facebook Page Facebook Page To find by yourself the co British Airwavs Lounge British Airwavs Premium Lounge Facebook Page Facebook Page British Airwavs Terrace Lounge British Airwavs Steward Stewardess Social Facebook Page Facebook Page British Airwavs Waterside british airwavs Facebook Page Facebook Search Clicking on any of these proposed pages will direct you to anothe

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