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1. Before downloading classification data via FTP create an FTP account For more information see Create an FTP account Consider the following issues when applying data filters e You can use wild cards when defining the data filter Use an asterisk to match zero or more characters and a question mark to match exactly one character Use to match one or more characters e Typically when applying both types of data filters to a download only rows that match both rules are downloaded However the following exceptions apply e H Rows with empty column All Columns then all columns except the column specified in the first rule are checked for emptiness This exception ensures that the tool downloads any row with a column that matches the first rule that also has all other columns empty e When downloading data rows based on empty columns all columns except those specified in the first rule are checked for emptiness If the same column is specified for both filter rules it is almost impossible to meet both criteria then only rows that match the first rule are downloaded e A 30 column limit exists for FTP exports FTP Export Field Descriptions Descriptions of fields and options on the FTP Export page in classifications Element Description Select Report Suite P Select the report suite from which you want to export the report data Data Set to be Classified From the menu select the data set report that you wa
2. gt O 2 lt O DEE supported character encoding Note C aradiel SS A aoe en ur site ave a tha cor espondi Ing C EUA ste in this specifies the cur rency to u se for onversion fom th a tra Ga lon Oe base curre ncy of e the b rency Is the a whic the is stored In re SE am converte SEH Current to the b currency Up pon receipt of the ata based on the current conversion rate The eno drop down is used to popu ate the currenc Code JavaScrip nin tiple If your site Ios trans SE SE M t SE Sech avascript fil EE Wee acme 2 riods Www acme ce ok Secs Dr ere re HSI SPEH Fp A name for the code archive SS RR character P Save Tracking Code Descriptions When you generate code you can archive it on the Code Manager page Admin Tools 76 The archived code table displays the archive name description creation date and the actual code in text format The archive lets you securely store code versions in case you need them in the future The following table describes the fields and options you use to archive code Element Description Archive N Gode Archive Name A name for the code archive Archive D ipti E code Archive Descriplon Optional A detailed description of the code in the archive This field has a 255 character limit Company Settings The Company Seitings page lets you configure settings that apply to all report suites managed by your organization Analytics gt Admin gt Com
3. 270 All metrics that are available to you elsewhere in Reports amp Analytics are automatically included in the Countries Regions Cities U S States and DMA reports conversion and visit based metrics as well as calculated metrics For more information see this Adobe blog post Report Countries Regions Cities U S States U S DMA Report Accuracy Description The largest geographic division In addition to the standard Ranked and Trended views available on most reports there is also a Map view that color codes the countries according to their relative contribution to your total traffic A geographic area that is smaller than a country but larger than a city In some countries a region is a state province or prefecture In other areas it is a constituent country department or metropolitan region To the right of each region shown the country of the region is also shown in parentheses In the table detail click Run a Cities Report for this Region the magnifying glass to run a report that shows how the cities in a selected region performed compared to other cities in the region See GeoSegmentation Regions and Postal Code usage by Country to see which countries use regions The smallest geographic division A heat map showing visitors to each state of the United States Digital marketing area Media market divisions for radio and television throughout the United States You can filter the report to show
4. AdChoices Global Cross device data should not be merged unless tied to an identifier provided by the customer such as hashed user name Global There are likely restrictions placed upon the customer from combining ad impression information to PIl Europe Most countries in the European Union do not consider analytics cookies strictly necessary Europe Adobe has enabled the setting IP Obfuscation Enabled IP Removed x x x x by default for all customers with a report suite set in EMEA With this setting the IP address will be completely replaced with the value x x x x after geolookup and is no longer available as a data point This basic replacement method cannot be reverse engineered back to a unique specific IP Address Neither the customer nor Adobe can access the IP address it is irreversibly anonymized For more information about other IP obfuscation settings refer to Global httos marketing adobe com resources help en_US reference index html General_Account_Settings A customer can set the cookie lifetime variable in the JavaScript measurement code to a value of none session or another specified value measured in seconds Data Collection 171 Region Country Consideration Europe Germany Adobe has developed a new privacy by design setting that can now be enabled by Adobe ClientCare for Adobe Analytics formerly SiteCatalyst release versions 14 9 and 15 4 When this new setting is enable
5. Report Descriptions 323 Time Spent on Site Section Report Displays the amount of time visitors spend on site sections See Time Spent Site Sections Calculation Example for more information Time Spent per Visit Report Displays the amount of time that visitors spend on your entire site during each visit The time spent per visitor is calculated in seconds You can use this report to gauge how long people are staying on your site identify what site content or promotions are engaging visitor interest and to find out why you have high traffic but short visits Note See Time Spent for metric calculation examples General Properties of the Report e This report is automatically populated based on the timestamp of the first and last image request of a visit e This report requires at least two image requests per visit in order to populate data Visits with a single image request are not included in this report Meaning this report will not match the visits report for the same time period e Only nine line items can be displayed in this report e e Less than 1 minute e 1 5 minutes e 5 10 minutes e 10 30 minutes e 30 60 minutes e 1 2 hours e 2 5 hours e 5 10 hours e 10 15 hours e There cannot be buckets higher than this because a visit expires after 12 hours of activity e The following metrics can be used in this report depending on organization and report suite settings se Visits Report Specific e All standard eCom
6. To help you create valid data files you can download a template file that provides a file structure into which you can paste the classifications data For more information see Download Classifications Template See Allowable Characters for more information about character limits in Reports amp Analytics See Numeric 2 Classifications for information about uploading data using numeric 2 classifications General File Structure Example of a sample classifications data file and detailed information about its structure The following illustration is a sample data file Admin Tools 35 prize D U H A data file must adhere to the following structure rules e Classifications cannot have a value of O zero e Adobe recommends that you limit the number of import and export columns to 30 e Uploaded files should use UTF 8 without BOM character encoding e Special characters such as a tabs newlines and quotes can be embedded within a cell provided the v2 1 file format is specified and the cell is properly escaped Special characters include Ne tab character Wie form feed character n newline character A double quote The comma is not a special character e Classifications cannot contain a caret since this character is used to denote a sub classification e Use care when using a hyphen For example if you use a hyphen in a Social term Social recognizes the hyphen as a Not operator the minus
7. 6 Save the file and upload it in the Reports 8 Analytics interface by going to Admin SAINT Classifications Import File Admin Tools 39 Note A specific key value cannot have more than one date range Troubleshooting Classifications Information about how to troubleshoot issues occurring when uploading classifications Common Saint Upload Issues Knowledge Base article that describes issues arising from incorrect file formats and file contents Delete classification data Steps that describe how to delete or remove classification data 4 2 3 4 5 Click Admin Tools gt Classification Importer Click Browser Export Select the report suite and data set you would like to remove classification data from Adjust any optional settings to filter specific data you re looking for then click Export File Once the file has been downloaded open the file and replace any values you wish to delete with empt y Alternatively use deletekey This command treats the classification as if it never occurred for the specified key It completely removes it and any column data from the lookup tables Caveat You only need one column containing deletekey The empty command works at the cell level key and column combination so you need empt y in the classification column you want to remove However deletekey works at the row level the key and all associated metadata so it only needs to appear in one of the columns in t
8. Adobe Marketing Cloud Analytics Help and Reference Contents Analytics Help Ho id 15 AdMiN TO ONS lidad 17 Administration EE 17 ASIS A ON a dE 17 Segment DESTINOS a A ENN EE 18 segment Builder EE 20 O DEE 22 Bot RUES cs sare ate see iaa avin ccna a at cece Ok ig ad edo ee ase beeen 24 Greate a custom bot rile iii d 25 Upload bottles ici AA A dao 25 E Sica ton Ss ta dit is e tas ltd di al 26 Lee tege EE tee 27 Conversion Classifications NOESEN iaaea aa eraa datada 31 Traffic CASS aO S iaa aire 32 Classification Hierarchies AAA 33 Classifications Importer Upload 34 Classification Rule Bulder 47 Numeric 2 Classifications 22 2 cn diesen A da 66 Troubleshooting Classifications ii netini anaa ae aeaaea a eea aaa eak aaa aa Ea aa a Nea aas iii aaa 73 Ee e E 73 Gode Man aC el acond anda 73 Legacy Code MNAE iii da A a de A A A i ai daa 73 Company SOU E 76 EE 76 Conversion Variables EVA EE 76 Edit elle le 79 Gross Product lod Musa lios 79 C rrency CodeS niiae a tit ieee Menta ais opts en Set paneer ENEA 79 Last updated 12 9 2015 Analytics Help and Reference Contents Custom Report Descuidos dali dido alan data 85 Customize Calendar bo 86 Set up the custom Calendar 86 Dala SOURCES deci rito 87 DetaulMetS aaa aaa ci 87 RE NEIE 87 Exclude By IP ROGKOSS tc alii 87 Finding MEMOS osas 89 General Account SE EI a le ele ee ce NR 89 Ee BEE Et E 91 Hide Report SU EE 91 Mtema WR Filters ocn ada iate 92
9. Counter no subrelations Counter no subrelations s_code variable purchase scOpen scView N A scCheckout scAdd scRemove N A N A N A N A Job Portal Defines common settings for a job portal or career search website Conversion Type Subrelations Allocation Expiration Variables Internal Promotion String Basic Most Recent Last Visit Internal Search String Basic Most Recent Last Visit Terms Self Service Event String Basic Most Recent Last Visit Type No success events are configured by this report suite template Custom Insight Variables s_code variable Secure Non Secure propl Traffic Property 2 5 prop2 prop3 prop4 prop5 133 s_code variable evarl evar2 evar3 The following table contains a list of the standard commerce events Initial configuration for these events is identical in all report suite templates Events with an s_code variable of N A do not need to be set they are provided automatically Standard Type s_code variable Commerce Events Revenue Counter purchase Orders Counter purchase Admin Tools Standard Commerce Events Units Carts Cart Views Instances Checkouts Cart Additions Cart Removals Visits Page Views Daily Unique Visitors Unique Visitors Lead Generation Type Counter Counter Counter Counter Counter Counter Counter Counter no subrelations Counter no subrelations Counter no subrelations Counter no subrelatio
10. In the Delete Classification dialog box click Delete OO Om SS WN Classification Hierarchies The Classification Hierarchies page lets you define classification hierarchies that you can use to create Hierarchy reports with the same name A Hierarchy report lets you drill down into increasingly refined data sets based on the classification hierarchy so you can more easily view data relationships You can build classification hierarchies for web pages campaigns products or any other report variable The Hierarchy report displays units orders and revenue for each of the variable classifications in the hierarchy For example if a Product hierarchy includes Apparel gt Men s Clothing gt Shirts gt Polo Shirts gt XL Polo Shirts the Hierarchy report displays sales data for the Apparel classification You can then drill down to see data about Men s Clothing Shirts Polo Shirts and XL Polo Shirts Classification hierarchies let you quickly identify how each classification in the hierarchy contributes to Apparel performance Create the classifications before adding them to a hierarchy Admin Tools 34 Create a classification hierarchy Steps that describe how to create a classification hierarchy Click Admin gt Report Suites Select a report suite Click Edit Settings gt Conversion gt Classification Hierarchies From the Build Hierarchy For drop down list select the variable where you want to create a classific
11. Original Value The first eVar always receives credit for success events until that eVar expires Linear Allocates success events equally across all eVar values Since Linear allocation accurately distributes values only within a visit use Linear allocation with an eVar expiration of Visit Note Switching allocation to or from Linear prevents historical data from displaying Mixing allocation types in the reporting interface can lead to misstated data in reports For example Linear allocation might divide revenue across a number of different eVar values After changing back to Admin Tools Element Expire After Status eVar only Reset Merchandising 78 Description Most Recent allocation 100 of that revenue would be associated with the most recent single value This association can lead to incorrect conclusions by users To avoid the likelinood of confusion in reporting Analytics makes the historical data unavailable to the interface It can be viewed if you decide to change the given eVar back to the initial allocation setting although you should not change eVar allocation settings simply to access the historical data Adobe recommends using a new eVar when new allocation settings are desired for data already being recorded rather than changing allocation settings on an eVar that already has a significant amount of historical data built up Specifies a time period or event after which the eVar value expires
12. Value comparisons in the Ul are case insensitive Context data variable names can contain only alphanumeric characters underscores and dots Any additional characters are stripped out Caret is a special character in the processing rules system Processing Rule Conditions 104 Details You can use VISTA rules to exclude hits Referrer and user agent are read only The product string is not available The mobile device lookup occurs before processing rules but attributes are not available in processing rules Upgrade to H 25 3 or later or read query string parameters from long URLs client side and store values in Context Data variables This might affect multibyte characters that are passed using query strings Processing rule limits are per report suite not per company Processing rules are applied as server calls are sent Values stored in context data variables are discarded if they are not copied using processing rules Cleaning up Values in a Report For example The context data variable 1ogin_page home automatically becomes login_pagehome All data sent to the login_page home variable is allocated under login_pagehome Context data variables that contain unsupported characters cannot be added in the Processing Rules interface To match a single caret character use two caret characters Conditions check page variables for a matching value or if a value is present Multiple conditions can b
13. with the five most popular next pages listed under each landing page This data can help you understand which content and features most often compel your visitors to move through your site Next Page Flow Report Displays path views or the number of times and percentages that a page was viewed within the constraints of the paths For example a Privacy Policy page might have 10 000 total page views but only 500 of those page views occurred immediately before a Home Page In this case you would see 500 path views You can view the report at the visit or visitor level Percentages for each page are displayed beside the name of the page The width of a line connected to a page depicts the relative percentage of visits By default this report displays the top 10 pages that users went to following the page you select You can click on any underlined page to further expand the graph There is no limit to the number of pages you can have on the graph and you can hover over a page to see visit and revenue data for the page Use this report to e Understand what steps are taken most frequently after viewing a selected page e Optimize your site path design to funnel your traffic to a desired goal page e Identify where visitors are going instead of your desired goal pages Report Descriptions 289 Product Specific Information Product Description Marketing reports analytics g rep y Click Graphical to see two levels of the most popular
14. 10 368 3 456 6 912 0 3456 Page Views Event Total 7616 Click Layout in the toolbar to customize this report and save it as a dashboard If you designate a dashboard to display as the landing page this report does not display automatically Site Sections Report Shows the areas of your site that are accessed most by your visitors Site Sections can include groups of products similar to categories which you define For example you might have a Cameras group of pages a Computers group and so on Data for the Conversion Site Sections Report is imported from the Site Section Report in the Traffic group which receives its information from the channel variable in the tracking code You can use this report to identify the greatest impact on site statistics from items in varying site sections e This report references data directly from the s channel variable implemented on your website e This report can be viewed in both trended and ranked formats e This report can use a search filter to locate specific line items e Classifications can be used in this report allowing you to rename and consolidate line items e Correlations can be created with any other traffic variable via Admin Tools e This report can utilize the following metrics e Pageviews the number of times the pageName variable or URL was defined set as the default metric e All pathing metrics Visits Average Page Depth Average Time Spent on Page Entries Exits Reloads
15. Addanternal URE Ter A ia 92 A eege eg 92 Add a KEY Ee EE 93 tee 93 Manage EE 94 Elle Be Vd 94 MentEGUStON IZ Moss id ia 95 Customize the reports mem 95 Locate a customized TODO Lai ds 95 Mobile RIETS 96 Name Pages aa a aa pa aea a aa a aaae EA EE OaE E aol asec ETO 96 ee EEN ees cvs ee E E E E E E EE 97 Configure paid search d tectioM sineren praana aaaea rataa aa Aa AE aar araa Eara adatan idaan 97 Pending ACUSA od 97 PUBISAINO SS tt a dd 98 Add a p blishingliS EE 98 Filter the publishing BCEE aaa aada a aaa aae aeaa aiaiai 98 Publishing Widget scenic acudir re ee ege 99 Add a publishing Kee 100 Publishing Widget Code on a Web Page 100 Last updated 12 9 2015 Analytics Help and Reference Preferences Mando geed 101 Priv dc SINS in a a Gnade meteor 101 Processing RUS A O O a EA 101 How Processing Rules VOK eateries eaire e AERE EE E S RE EEA 103 Dimensions Available to Processing Hues 105 Processing Order ET 108 Examples of Processing Hues 110 Processing Rules Tips amp TICKS cnn nr EEE E EERE FEAE ATEST 116 Managing Processing RUleS cc cccccceesccceeeeeeeceeeeeeseeceeeeeseceeeesnsaececeeenseaeeeeeeneaeeeeesnneseeeesteeeeeseeneaes 119 Real Time Reports CONTIQUEAtION cia dE deeg Eege 121 Report Builder REPOSO 123 Report Suite Manage it a a ita 123 Individual Report Suite Settings non n nano cn cnn nn naar rca 124 New Report Suilesiac hasta kl tet Ate tad 125 Report Suite OOPS A ate eege 127 Report Sui
16. Cost1_mar_fixed Cost2_jan_fixed MyCost4 rate fixed fixed An example of output from the report is shown here Period Mar 2010 Report Products Products Product1 Product2 Revenue 11 023 75 8 000 12 MyCost4 id MyCost4 value 3000 00 2000 00 MyCost4 hinge none none MyCost 3000 00 2000 00 Admin Tools 70 Example 4 Advanced Multiple Row per Time Period Numeric 2 classifications provide multiple rows per time period to reflect multiple costs Every item can have as many rows of costs for any arbitrary time periods that the report calls for In this example you add a 500 shipping charge to Producer for January and a 600 shipping charge to February Key MyText MyCost MyCost4 id MyCost4 value Product1 Texti Cost1_jan_var 1 2 Product1 Texti Cost2_jan_fixed 500 Product1 Text1 Cost1_feb_var 2 15 Product1 Texti Cost2 feb fixed 600 MyCost4 period MyCost4 rate MyCost4 hinge 2010 01 01 2010 01 31 revenue revenue 2010 01 01 2010 01 31 fixed none 2010 02 01 2010 01 31 revenue revenue 2010 02 01 2010 01 31 fixed none The rows that were previously imported have an ID which indicates that they are not new costs Result An example of output from the report is shown here Period Jan 2010 Report Products Products Revenue MyCost Product1 10 000 23 2500 05 Advanced Usage Hinge Examples The hinge field determines how the value is distributed when the report is b
17. For example consider this value This is some value v2 0 would interpret this literally as This is some value e v2 1 tells classifications to assume that quotes are part of the file formatting used in Excel files So v2 1 would format the above example to This is some value Admin Tools 36 e Problems can arise when v2 1 is specified in the file but what is actually wanted is v2 0 namely when quotes are used in ways that is illegal under Excel formatting For example if you have a value VP NO REPS S I Dress w Overlay With v2 1 this is incorrect formatting the value should be surrounded by opening and closing quotes and quotes that are part of the actual value should be escaped by quotes and classifications will not work beyond this point e Make sure you do one of the following change your file format to v2 0 by changing the header cell C1 in the files you upload OR properly implement Excel quoting throughout your files The first non comment row of the data file contains the column headings used to identify the classification data in that column The importer requires a specific format for column headings For more information see Column Heading Format Immediately following the header row in a data file are the data rows Each line of data should contain a data field for each column heading The data file supports the following control codes which Adobe uses to provide structure to the file and correc
18. For example revenue is split between all pages viewed before a purchase event This can cause confusion for some metrics that you might expect to occur only on one page such as a shopping cart addition Reports 8 Analytics formerly SiteCatalyst Metric Allocation Linear Values Expire After Page view Value Limits First 500k unique per month new values with traffic Special values low traffic represents values past the first 500k that haven t received enough traffic to be reported Ad Hoc Analytics Data Warehouse Most Recent can be changed to linear using the linear version of a metic Page view Values set on the same Page view Page view First 500k unique per month none new values with traffic low traffic represents none values past the first 500k that haven t received enough traffic to be reported In Reports amp Analytics if you apply any custom event as metric in a Pages report linear allocation applies This means that even if the event was sent with an s tl call it will get the linear allocation of any previous s t call Example Page Name Page1 Page1 Page1 Page1 Page2 Page2 Page_event s t s tl s tl s tl s t s t Events Eventi Eventi Eventi Report Descriptions 298 Page Name Page_event Events Page2 s tl Event For this scenario we will obtain the following allocation in the Pages report Pages Pageviews Event 1 Page 1 1 1 1 1 1 3 3
19. If the backdated SessionInto hit arrives at Adobe s data collection servers after 30 or more minutes has transpired since the last visitor activity the visit count is incremented We will refer to this as an inflated visit Then as hits for the subsequent session begin flowing into Adobe s servers the visit count is incremented again but this is proper not inflated This increment occurs because the time stamps between the last hit of the previous session and the first hit of the subsequent session have more than 30 minutes between them Not all backdated hits will create an inflated visit If the subsequent mobile session begins in less than 30 minutes no inflated visit is created Summary Because of differences in the way that web visits and mobile app sessions are defined backdating of session information will cause an inflated visit if e The app is configured for offline data collection i e uses time stamped data e The app is using SDK version 4 1 or greater and either e The app is configured for backdateSessioninfo true more on this later or e The backdateSession nfo parameter is missing from the mobile config file Queuing or Batching of Offline Tracking Another possible cause of inflated visits is queued or batched offline hits This scenario is illustrated in the following diagram Metric Descriptions 224 Offline batching queued or purposeful Visit 1 Visit 2 Visit 3 starts starts starts lt min gt 3
20. In the Rule Builder configure the rule as follows Select Rule Type Enter Match Criteria Set Classification To Regular s Brand and Engine 0 Expression Captures the first two characters for brand name and search engine Regular Wb Search Engine 1 Expression g Captures the second character for Google Regular Expressions Matching Tracking Codes of Varying Length This example shows how to identify specific characters between colon delimiters when you have tracking codes of varying lengths Adobe recommends using one regular expression for each tracking code Sample Keys Admin Tools 55 a b ar bic a b c d Syntax 50 a b C d 51 CH 53 54 Regular Expression x Documentation Regular Expression ol ih ad a bad a be a Sample abcd Match Groups Match Result 8 abcd ab cd Ss a 2 b E d 4 Rule Builder In the Rule Builder configure the rule as follows Select Rule Type Enter Match Criteria Set Classification a Regular Expression SLOT 2 4 214 For match string a b Regular Expression TONI A 14 214 For match string a b Regular Expression OCEAN THANE INF AE CIN 2 For match string a b c Regular Expression WEEKENDS For match string a b c Admin Tools 56 Select Rule Type Enter Match Criteria Set Classification To l CNT Ne AIHA H SC 3 Regular Expression For match string a b c Regular Expression AUN ATAA
21. In the following report the visitor visits page A on these dates Date Unique Visitors January 1 1 January 2 1 January 3 0 January 4 0 Total 1 Period Based Unique Visitors Trended You can run Hourly Daily Weekly Monthly Quarterly and Yearly Unique Visitors Reports trended Report Descriptions 331 Period based unique visitors are counted only on the first visit during the specified period For example Hourly Unique Visitors are counted for the first visit during the specified hour Daily Unique Visitors are counted for the first visit on the specified day Date Weekly Unique Visitors January 1 1 January 2 0 January 3 0 January 4 0 Total 1 The following report would display for Daily Unique Visitors Date Daily Unique Visitors January 1 1 January 2 1 January 3 1 January 4 1 Total 4 The metric totals can change based on the date range of the report Marketing reports start counting time based Unique Visitors from the beginning of the date range For example if the date range is January 2 through January 3 the following results would be shown for Weekly Unique Visitors Date Weekly Unique Visitors January 2 1 January 3 0 Total 1 Note version 14 would not use a date range to determine the line item that receives credit Version 14 would process this scenario from the beginning of the period Segmentation Report Descriptions 332 You can use segmentation to change the date range to include later dates
22. Lets you further dissect your full paths into fragments yielding the precise patterns that are instrumental to optimizing your site The Pathfinder wizard lets you specify selection criteria that is used to generate the report so that you can analyze the path fragments and query for ones that begin with a certain page end with a certain page or even ones that begin with one page and end with another Report Descriptions 302 Path Length Shows how deep visitors browse into your site both by percentage and by total count In other words the report indicates how many pages the average visitor to your site views before leaving Page Analysis Contains a subset of reports that let you analyze the following e Page Summary Site Category Summary Tells you everything you need to know about the page report It collects and organizes page specific information about a single page and presents it in a single report e Reloads Shows the number of times individual pages were reloaded by visitors e Time Spent on Page Site Category Displays the length of time that visitors browse individual pages in your site The time spent is divided into ten categories less than 15 seconds 15 30 seconds 30 60 seconds 1 3 minutes 3 5 minutes 5 10 minutes 10 15 minutes 15 20 minutes 20 30 minutes and greater than 30 minutes Clicks to Page Identifies the number of clicks visitors used to access each page in your site Depth for a page is measured by cou
23. Metric Descriptions 220 version 14 does not remove duplicate Visits and Unique Visitors metrics from classifications based reports For example if two video clips shared the same classification a single visitor that viewed both clips generated two Visits and Unique Visitors in the classification based report Version 15 removes duplicate Visits and Unique Visitors from the classification based report This is a more accurate measure of Visits and Visitors but typically results in a decrease in your Visits and Unique Visitors metrics for classification based reports when compared to data collected prior to upgrade Uses Description Traffic A visitor is a person that comes to your website Does not require a persistent cookie Conversion A visitor is a person that comes to your website Is counted when a conversion related event or action occurs Ad Hoc Analysis A visitor is a person that comes to your website Does not require a persistent cookie See Unique Visitors Report Analytics Units The total units that were ordered for the selected time period Because you have many units purchased per order Units is a vital metric that reveals general inventory movement Uses Description Traffic Units is a definition of the product and is set on the purchase event It is the number of items purchased for a product or the sum of total items for all products Conversion Units is a definition of the product and is set on the purchase
24. Multiply the value by the number of instances for the line item in the report CLICK Multiply the value by the number of clicks for the line item in the report EVENT Multiply the value by the number of times the specified custom event occurred per line item of the report Example H Campaign A cost 10 000 the Campaigns Cost column contains a value of 10000 and the Campaigns Cost per column contains FIXED When displaying the Cost for Campaign A in the reports you will see 10 000 as the fixed cost for Campaign A for the date range Example If Campaign B that costs approximately 2 per click the Campaigns Cost column contains 2 and the Campaigns Cost per column contains CLICK When displaying the Cost for Campaign B in the reports Adobe calculates 2 number of clicks on the fly for the date range of the report This gives you a total cost calculation based on the number of clicks performed with Campaign B Date If a classification is date enabled the data file must include a Date column Date headers are denoted by adding period to the classification name For example Campaigns period Campaigns dates are typically ranges start and end dates associated with individual campaigns Dates should appear in YYYY MM DD format For example 2013 06 15 2013 06 30 For more information see Conversion Classifications Using dates in conjunction with classifications SAINT can be used to assign date ranges to your ca
25. Report Descriptions e Visitor Profile Site Metrics Page Views Visits Hourly Unique Visitors Daily Unique Visitors Weekly Unique Visitors Monthly Unique Visitors Quarterly Unique Visitors 234 The Page Views report displays the number of times your Web site pages were viewed for the selected time period hour day week month quarter or year This report allows you to track page views for each individual page on your site as well as an aggregate of page views for your website as a whole See Page Views Report The Visits report displays the number of visits made to your Web site during the selected time period This report shows the number of unique visitors to your site for a selected hour time frame A unique visitor is counted the first time he she visits your site within the selected time frame If a visitor returns again to your site they are not counted as a unique user again until the selected time frame has passed This report shows the number of unique visitors to your site for a selected daily time frame A unique visitor is counted the first time he she visits your site within the selected time frame If a visitor returns again to your site they are not counted as a unique user again until the selected time frame has passed This report shows the number of unique visitors to your site for a selected weekly time frame A unique visitor is counted the first time he she visits your site within the
26. South Africa Rand Zambia Kwacha Zimbabwe Dollars Suriname Dollars Cuba Convertible Pesos Turkey Lira 84 85 Admin Tools RUB Russia Rubles RON Romania New Lei AFN Afghanistan Afghanis AZN Azerbaijan New Manats MZN Mozambique Meticais GHS Ghana Cedis RSD Serbia Dinars SDG Sudan Pounds VEF Venezuela Bolivares Fuertes TMT Turkmenistan New Manats Custom Report Descriptions You can provide custom report descriptions for eVars props classifications and events The descriptions are visible to all of your end users Analytics gt Admin gt Report Suites gt Edit Settings gt variable Note Adding descriptions is available for most traditional classifications but not currently for mobile classifications DH Evar 1 a nabl Name Allocation Expire After Type Reset Enable Merchandising 1 Provide a description for the report The maximum number of characters is 255 2 Click Save The description is visible in two places e In the title bar for that report lt Age Report This is my awesome description of the Age report e As a tool tip when you hover over the report in the left navigation H v e report E y awesome description of the Ag Admin Tools 86 Customize Calendar Calendar options in other than the Gregorian model Options include the 4 4 5 and 4 5 4 calendar models both of which are used as standards for the retail industry Additionally reporting offers an
27. Special values E H None site wide totals that None site wide totals that Empty equivalent of did not have a referrer did not have a referrer None site wide totals that during the visit during the visit did not have a referrer during the visit Notes e The referrer referrer type and referring domain are set on the first hit of the visit or during a visit when the referrer is external for example if a visitor leaves your site uses a search engine then returns to your site before the first visit expires These values are set at the same time and persist across the visit e Internal URLs are filtered Only referrers that do not match the internal URL filters are in this report e The corresponding metric is called Referrer Instance in ad hoc analysis e Typed Bookmarked values are not included on Referrers Report This means that site wide Visits don t match visits on this report Report History Date Change 1 16 2014 Data warehouse was updated to match the logic used by marketing reports amp analytics Before this date search keywords did not persist across the visit 19 2012 SES Before July 2012 None includes all mobile traffic Tyoed Bookmarked and visits with no JavaScript After July 2012 None includes only hits with no JavaScript on the first page of visit Referring Domains Report Shows the domains that referred the customers that most impacted your site s success metrics Referrers fall
28. Spent Spent Visit Visitor 4 5 9 1 1 2 9 2 4 5 9 2 4 5 9 2 4 5 16 Time Spent eVar Calculation Example An example of how the Time Spent metrics are calculated for an eVar Y Note Before continuing review the information about time spent metrics sequences and how numerators are used See Time Spent The following illustrations show how Time Spent is calculated for visitors A and B for the Shirt Ad value in eVar 1 Calculations apply to the individual visit level 1 min 1 min 1 min 3 O Visitor A Shoes Ad Shirt Ad Sequence 1 min 1 min 1 min 1 min 1 min 1 min Visitor B T i h o E E E E Shirt Ad Shoes Ad Shirt Ad Sequence Sequence Y Note Red asterisk Indicates a server call that includes a conversion event No asterisk indicates a server call without a conversion event The X indicates no value The sixth server call which does not contain a value is not counted in the Time Spent calculation This occurs because ad hoc analysis discontinues Time Spent accrual on Page Events where a previously passed value is not explicitly passed Visitor A Time Spent Calculations Metric Descriptions 219 Total Time Sequences Average Time Time Spent Time Spent Server Calls Spent Spent Visit Visitor 3 1 3 1 3 3 1 3 3 1 3 8 In the Visitor A visit the seventh server call is not counted in the Time Spent calculation because there is no conversion event passed on that server cal
29. The report displays the type of manufacturer number of views for each manufacturer and the corresponding percentages Report Descriptions 285 Report Description Screen Size A Groups mobile device hits to your site by the screen size of the device The report shows each screen size the number of visitors to your site that used each screen size and each screen size as a percentage of the total views The Screen Size report shows both the height and width of the screen size as compared to the Screen Height report and Screen Width report The mobile screen size report is currently static per device Regardless of screen orientation each device has a fixed screen resolution in the report You can see this by breaking down Screen Size by Mobile Device Screen Sizes by Devices Screen Sizes by Devices 1 feo x 1024 1 1024 x 768 1 Apple iPad L HP TouchPad 2 LG F200K 3 LG F1005 4 LG F200L Screen Height A Displays the screen height for various mobile devices and the number of views for each screen height You can also view the Screen Size report to see both the screen height and width Screen Width l l Displays the screen width for various mobile devices and the number of views for each screen width You can also view the Screen Size report to see both the screen height and width Cookie Support Groups mobile device hits by whether they support cookies or not Visitors are divided into groups the
30. This feature can allow you and your colleagues to visit your site without skewing your traffic data You may exclude up to 50 different IP addresses You can use wildcard indicators to exclude a range of addresses For example 0 0 0 would exclude all IP addresses between 0 0 0 0 and 0 0 255 0 You may exclude up to 50 different IP addresses Exclude by Firewall You can also block data collection from specific IP addresses via a firewall See the P Addresses Used in the Marketing Cloud article Impact of IP Obfuscation If IP obfuscation is enabled IP exclusion happens before the IP address is obfuscated so customers don t need to change anything when they enable IP obfuscation If the last octet is removed that is done before IP filtering As such the last octet is replaced with a 0 and IP exclusion rules should be updated to match IP addresses with a zero on the end Matching should match 0 Admin Tools 89 Finding Methods The Finding Methods page identifies how various finding methods reports receive credit for conversion success events on your site For example if a search engine refers a visitor to your site who makes a purchase Finding Methods specify how the search engine receives credit for the referral Analytics gt Admin gt Report Suites gt Edit Settings gt Conversion gt Finding Methods Finding Methods Descriptions Element Description Name The finding method you want to modify Allocation Spe
31. Ye Ye Ye Ye Ye Ye Ye Ye Ye Ye Ye Ye Ye Ye Ye N N N N N N N N N N N es Yes es es o es 0 es o es es o es o es es es es o es o es o es es es es es es es o o e o o es Report Descriptions croatia haiti hungary indonesia isle of man india british indian ocean territory ireland iran islamic republic of iraq iceland israel italy jamaica jersey jordan japan kazakhstan kenya kyrgyzstan cambodia kiribati saint kitts and nevis korea south kuwait lao peoples democratic republic lebanon liberia libyan arab jamahiriya saint lucia liechtenstein sri lanka lesotho lithuania luxembourg 275 Report Descriptions 276 latvia Yes Yes o o o Z o o namibia nigeria rod Z Z o o o No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes No No Yes Yes Yes No Yes No Yes No Yes Yes No Yes Yes es Report Descriptions nauru new zealand oman pakistan panama pitcairn peru philippines papua new guinea poland puerto rico korea north portugal paraguay palestinian territories french polynesia gatar reunion romania russian federation rwanda saudi arabia sudan senegal singapore st helena solomon islands sierra leone el salvador san marino somalia 277 Report Descriptions serbia south sudan sao tome and principe suriname ia
32. and Revenue metrics It also shows key Report Descriptions Products Cross Sell Categories Visitor Retention Return Frequency Return Visits Daily Return Visits 246 conversions between important data in each reporting group and standard conversion metrics revenue orders etc The Overview section gives a visual summary of this conversion data The Conversion Funnel section shows statistics for all events in the Overview section based on Orders and up to two other metrics Revenue and Units You can add metrics and custom events from other reporting groups to these reports by clicking the Selected Events option in the Report Status and Navigation header NOTE Because the current time periods are not yet completed when you view data this report may accurately indicate a downward trend from the previous to the current time period e g there may be fewer visits today than yesterday but only because the rest of the time period s statistics have yet to occur These reports help you identify how individual products and groups of products categories contribute to your various conversion metrics such as revenue or checkouts A Cross Sell Report that is broken down by Cross Sell shows sales relationships between products lt answers the question If visitors purchased Item A what else did they purchase in the same order The Categories report shows how various product categories affect your site s Success
33. and applicable law The Publishing Widget provides the ability to restrict by IP address or domain path where you can publish data However these mechanisms are intended solely to prevent unintended data distribution and are not an effective way to secure access to data distributed through the Publishing Widget Adobe assumes no responsibility or liability for data exposed through the Publishing Widget Because Publishing Widget can potentially drive high traffic volumes Adobe reserves the right at its sole discretion to disable a company s Publishing widgets for improper use or excessive traffic that is causing an impact to overall performance Troubleshooting Publishing Widget Cache The first time any user sees the deployed publishing widget the widget runs the report After the report is run the results are added to a cache and are valid for 1 hour Any subsequent user who views the publishing widget within the next hour will see the cached version it will return instantly After an hour has passed any subsequent user who views the publishing widget will force it to run the report again and then these results are cached and so on That way the data is guaranteed to be at most one hour old If you see data differences between the Publishing Widget and the reporting interface you might need to clear the Publishing Widget cache 1 Click in the Publishing Widget so that the widget has focus 2 Click Save on the widget 3 R
34. classifications Select the character encoding for the data file The default encoding format is either UTF 8 or ISO 8859 1 based on the encoding that was uploaded for the classification UTF 8 to UTF 16 converts your UTF 8 encoded classifications to UTF 16 encoding ISO 8859 1 to UTF 16 converts your ISO 8859 1 encoded classifications to UTF 16 encoding Note If you select to convert to UTF 16 the source encoding must match the encoding of the original upload or you may get unexpected results We recommend encoding all uploaded files in UTF 8 without BOM Specifies version 2 1 for the classification file This setting places quotes around special characters to ensure that exports work in Excel when a line break exists in the eVar values You can identify whether a classification file is version 2 1 by opening the downloaded file You will see v2 1 in the header For example SC SiteCatalyst SAINT Import File v 2 1 Export classification data using the browser Steps that describe how to download a data set via a web browser Click Admin Tools gt Classification Importer 4 2 Click Browser Export 3 Specify the data set details 4 Click Export File Admin Tools 46 5 Save the data set to your local system FTP Export The FTP option provides more flexibility in downloading data sets including the ability to download data from multiple report suites and to download data set files larger than 50 000 data rows
35. e Geosegmentation Country e Geosegmentation Region e Geosegmentation City e Geosegmentation U S DMA e Product e Server Site Section e Tracking Code e Custom Link e File Download e Exit Link e Custom Insight variables props 1 75 if enabled in the report suite Referrer Type Report By tracking and recording the visitors referring sites for each visit you can determine how visitors found out about your site for each visit The list below defines the various types of referrers Other websites referrers are recorded when visitors click a link located on a page on another website not defined as part of your site and arrive at your website Search engines Search engine referrers are recorded when visitors use a search engine to access your site The referring value must be considered by Adobe to be a search engine and cannot be a subdomain that is not considered a search engine e g mail yahoo com is not a search engine since this domain is used for email Social networks The referring value must be considered by Adobe to be a social network See List of social networks Email A referring domain is considered as an email referring domain when visitors click an emailed message link containing the protocol imap Or mail and arrive at your site For example anything coming from http mail yahoo com is not counted as an email referrer because the protocol is http Emails from Report Descriptions 307
36. equals is greater than is less than is greater than or equal to is less than or equal to contains contains all of contains at least one of Description The selected item must exactly equal the value you enter The value of selected item must be greater than the value you enter The value of the selected item must be less than value you enter The selected item must equal or be greater than the value you enter The selected item must equal or be less than the value you enter The item must contain the value you enter The selected item must contain all of the values you enter The selected item must contain all of the values you enter 13 Enter a value for the filter parameter in the Value field Or Click Select Item to select from a list of values 14 Click Add to add the filter to the Filter list 15 Optional Repeat Steps 11 through 14 for each filter parameter you want to specify 16 Click OK gt Save to save the new segment and to close the Segment Definition Builder For example to create a segment identifying visitors who purchased 300 Select is greater than or equal from the Operator list 1 Add Visitor to the canvas 2 Click the Visitor link 3 Select Total Revenue from the Item field 4 5 Enter 300 in the Value field 6 Click Add 7 Click OK 8 Click Save Add components to the segment definition library The Library is a repository of frequently used elements def
37. or to the same variable in a different report suite Lets you test the validity of a rule set Specifies the conditions you want that for the rule Specifies the action to take when the Matching Condition occurs For example you set a Campaign Name to 2 which identifies position 2 in a tracking code as the Campaign Name The rule number See How Rules Are Processed for more information Each rule set applies to a specific variable Valid selections are e Starts With e Ends With e Contains e Regular Expression Admin Tools Element Enter Match Criteria Set Classification To Filter Regular Expression Page 63 Description The text pattern you are looking for in a key These criteria can be search terms characters or regular expression The classification column you want to set if the match criteria are met The value you want to specify for the selected classification column if the match criteria is met Lets you search for rules You can edit regular expressions on the Regular Expression page Regular Expression Regular Expression MEN C S Sample Key em JuneSale 20140601 Match Groups So emvjJuneSale 20140601 St em 2 JuneSale 3 20140601 Definitions Element Sample Key Match Groups Match Result 052 Documentation Match Result em JuneSale 20140601 Description The test string to use For example you can create a classification from specific characte
38. restrict the reportto showing only marketing areas within a particular state This data is provided via a partnership between Adobe and Nielsen Media Research Inc By clicking the Visitors Per Capita link next to Display in the Report Status header you can adjust the data by the relative population of each marketing area Enabling this option shows both the number of daily unique site visitors per 10 000 people living in the market area as well as the percent above or below the national average value You can also generate a Correlation report by clicking the Correlation icon next to one of the market areas and selecting the item with which you want to correlate the data The Visitor Home Page Report is used as another method for gauging visitor loyalty and assessing the perceived value your visitors place on your Web site s content The report shows how often your visitors mark a page on your Web site as their Home Page in their browser The Languages report displays your visitors preferred languages The Languages Report captures the default browser language and displays those most used by visitors to your site Report Descriptions Time Zones Domains Top Level Domains Browsers Browser Types Mobile Devices Browser Width Browser Height Operating Systems Monitor Color Depth 250 The Time Zones report displays the time zones your visitors are located in when they view your site This report superimposes a
39. s contextData search_term The Context Variables list contains all variables that were sent to the report suite in the previous 30 days If you know the context data variable name but have not sent it into the current report suite you can add a value by typing the variable name and clicking Add variable name context data search_term v CONTEXT VARIABLES a gt Add Search Term contex data 4 II L The following rule definition populates an eVar on every hit that contains a specific context data variable Rule Set Value Condition If search Term context data is set Action Overwrite value of eVar3 to search_term For example H An of the following are true search_term Comtext Data e ls Set X x Then do the following Overwrte value of v Commerce Variable 3 eVarg e With search term Context Data e x O Ads Action Reason for rule Record who re Admin Tools 116 See Context Data Variables in Implementation Help Set an Event Using a Context Data Variable Processing rules can trigger events based on Context Data variables Context data variables are specified in AppMeasurement in the following format s contextData search_term The Context Variables list contains all variables that were sent to the report suite in the previous 30 days If you know the context data variable name but have not sent it into the current report suite you can add a value by typing the variable name and clicking Add variabl
40. suite load time in the event that you have hundreds of available report suites Documentation Updates Date Location 02 26 2014 General File Structure Escape classification data 02 20 2014 Processing Rules 02 07 2014 Classification Rule Builder 359 Description Added special character info here near the top of the bullet list Added steps describing how to escape data in classifications Processing rules have been enhanced with the following new features e Max rules increased from 50 to 100 for each report suite Ul enhancements were also made to improve performance when displaying large numbers of rules e Else condition support for rules lets you take action when a condition is not met e When copying rules between report suites you can now append rules to the target report suite rather than overwriting all rules e When setting an event value with context data empty context data variables no longer increment events e Updated screen shots various edits e Removed information about 24 hour rule processing Processing occurs at four hour intervals e Clarified prerequisite of classifying variables in Admin Tools before they can be available on the New Rule Set page System Requirements System Requirements This topic provides details on the system requirements for each Adobe Analytics user interface e Report Builder e Ad Hoc Analysis e Data Workbench 360 Contact and Legal Informatio
41. usually a web advertisement Click throughs in data warehouse are called campaign views Custom Metrics Custom metrics let you track additional success metrics on your site Custom metrics are captured using the events variable and are available as one of two types e Events that count the number of times something occurs Ad displays checkouts and similar events are tracked using this type of event Metric Descriptions 207 e Events that store values that are often used for additional calculation These events store numerical values such as currency that can be used to perform calculations in your report For example you might store the shipping cost for the purchase in a custom event This lets you compare the amount collected for shipping with the actual cost paid to your shipping provider Daily Unique Visitors The number of unduplicated counted only once visitors to your website over the course of a single day The visit for the Daily Unique Visitor ends at midnight for the time zone selected in the report suite Uses Description Traffic Unique visitor that accesses your site for a single day Multiple visits in one day count for a one daily unique visitor Conversion Supports only Daily Unique Visitors Same definition as traffic except only counted if there is a conversion related event Ad Hoc Analysis Unique visitor that accesses your site for a single day Multiple visits in one day count for a one Daily Unique
42. 400 MyCost4 id MyCost id 72 MyCost4 value 2000 00 MyCost4 hinge revenue revenue MyCost 3000 00 1800 00 1200 00 MyCost4 value 3 MyCost4 hinge revenue MyCost 3000 00 1 000 00 2 000 00 Admin Tools 73 Troubleshooting Classifications Resources to help you troubleshoot issues with the importer e None Unspecified Unknown and Other in reporting e Common Classification Upload Issues e Delete classification data Co Branding The Manage Co Branding Image page lets you display your company logo in downloaded reports Analytics gt Admin gt Company Settings gt Co Branding Use the following image guidelines for the best results e For best results in PDF output upload a 417x125 pixel image Code Manager Code manager lets you download data collection code for web and mobile platforms Analytics gt Admin gt Code Manager After you download the library you must configure the code to send data to the correct tracking server and report suite Additional implementation resources are available at Developer amp Implementation Code Manager Page Descriptions Column Description Name The name matches the platform where you want to enable data collection Native libraries are provided for each platform listed in this column T ype Type of applications that can be measured using each library Version i l E List the latest version of the library Click the
43. All custom events Events 1 80 and Events 81 100 if on H22 code or higher e Visits and Visitors availability is dependent on organization and report suite Contact your Account Manager for additional details See Metrics in Marketing Channel Help Note Marketing Channel reporting is not available in version 13 5 Mobile Reports Displays information about web sites access from a mobile device Mobile reports improve visitor identification by collecting data about mobile devices used to view your site Mobile reports can identify a device s manufacturer and capabilities such as screen sizes video audio and cookie support and other metrics Mobile reports are available for all report suites Note The Mobile Reports display mobile web traffic only Mobile app data collected using the native iOS Android and other SDKs appear in the Mobile App Reports and are displayed only when enabled in Admin Tools The following mobile reports are available Report Description Devices Displays the number of visitors that accessed your site using mobile devices such as devices running the iOS or Android This report can help you understand the impact of mobile initiatives So you can plan accordingly You can use this report to e Develop strategies that address mobile users e Identify your audience s preferences e Track the emergence of wireless and mobile users Manufacturer Groups mobile device hits to your site by mobile device manufacturer
44. Analytics s_campaign variable in your Web site s JavaScript beacon s_code js Data in this column might include autogen or any other unique tracking code Classification A Classification column heading contains the classification name For example reports and analytics automatically include two classifications for Campaign variables Campaigns and Creative Elements To add data to the Campaigns classification the column heading in the classification data file would be Campaigns Note The values in the Classifications column heading must exactly maich the classification s naming convention or the import fails For example if the administrator changes Campaigns to Internal Campaign Names in the Campaign Set up Manager the file column heading must change to match Additionally the data file supports the following additional heading conventions to identify sub classifications and other specialized data columns Sub Classification Heading To create a sub classification column heading use a caret character to combine the classification name with the sub classification name For example Campaigns Owner is a column heading for the column containing Campaign Owner values Similarly Creative Elements Size is a column heading for the column containing the Size sub classification of the Creative Elements classification Classification Metric Headings Classification Metrics headings are denoted by using the caret and tilde char
45. Before continuing review the information about time spent metrics sequences and how numerators are used See Time Spent In the following example for Visitor A Money overwrites Sports to end the sequence Metric Descriptions 217 1 min 1 min 1 min 1 min 4 O Wisitor A p Home Sports Link Link Link Money Money Money Sequence In the following example for Visitor B there is only one sequence of Sports This occurs because there is no overwriting value on the sixth server call in the visit 1 min 1 min 1 min 1 min Visitor B U LU U Ez 3 2 Ez p E E TE gt E Home Sports Link Link Link Sports Sports Sequence Q Note The X indicates no value The sixth server call which does not contain a value is not counted in the Time Spent calculation This occurs because ad hoc analysis processing discontinues Time Spent accrual on Page Events where a previously passed value is not explicitly passed Visitor A Time Spent Calculations Total Time E Sequences Average Time Time Spent Time Spent Server Calls Spent Spent Visit Visitor 4 1 4 4 1 4 4 1 4 Visitor B Time Spent Calculations Total Time Sequences Average Time Time Spent Time Spent Server Calls Spent Spent Visit Visitor EIN is s eo Time Spent Aggregated for Both Visitors Metric Descriptions 218 Total Time Sequences Average Time Time Spent Time Spent Server Calls
46. Color depth refers to the number of colors that can be displayed on the screen Displays the screen resolutions visitors most commonly use as configured on their computers Displays the percentage of visitors that use Java Displays the percentage of visitors that have JavaScript turned on or off Displays the versions of JavaScript your visitors browsers use while viewing your site Displays the percentage of your visitors that prefer to use cookies while browsing Displays the percentage of visitors that use high speed Internet connections versus slower dial up connections This report shows the wireless service provider Verizon AT amp T Sprint and so on used by site and app visitors Time Prior to Event Report Displays the amount of time that passes before a selected conversion event occurs in a visit You can see the time difference between an image request that starts a visit and an image request that fires the specific conversion event This report is useful to determine the amount of time people are taking from arriving on your site to hitting a success event such as a form submission or placing an order In ad hoc analysis this report is found under Paths gt General gt Time Prior to Event In marketing reports it is found under Site Metrics gt Time Prior to Event Time Spent on Page Report Displays the amount of time visitors spend on the page See Time Spent for metric information for more information
47. Element Rules overwrite only unset values Lookback window Add Rule Draft Duplicate Test Rule Set Matching Condition Classification Action Select Rule Type 62 Description Only fill in blank unset cells Existing classifications will not be changed When you activate and validate rules you can specify whether the rules should overwrite existing classifications for affected keys Only classified keys that have been previously passed into Adobe Analytics within the time period you specify are affected If you to not specify a lookback window the rules look back roughly one month depending on current day of the month Existing classifications are never overwritten unless you enable this option Dev Center Partners can create classification rules in the Dev Center These rules are deployed when the customer activates an integration In the Dev Center the Overwrite Since option lets the partner specify whether the customer can determine the overwrite value when activating or editing an integration See How Rules Are Processed for more information about rule processing Lets you add rules to the rule set Note If a value is matched twice or more in a set of rules the system uses the last rule to classify the value Lets you specify that a rule is in draft mode Draft status lets you test the rule before running it Duplicates copies a rule set so that you can apply the rule set to another variable
48. Found Report Site Metrics Report Site Metrics reports display quantitative information about your website For example they show how many times visitors looked at pages the numbers of purchases made from specific pages the time spent on pages revenue and similar quantitative data Each of these reports is a metric that you can place in other item based reports Metric reports are trended over time Meaning you can apply time and day of week granularity to these reports e Site Overview Report e Key Metrics Report e Page Views Report e Visits Report e Visitors Report e Time Spent per Visit Report e Time Prior to Event Report e Purchases Report e Shopping Cart Report Custom Events Report e Bots Report For descriptions of all metrics see Metric Descriptions Site Overview Report The Site Metrics gt Site Overview report displays at login and lets you immediately view and interact with relevant data You can edit the layout save it as a dashboard and drill into the data for deeper analysis Report Descriptions 317 Page Views Visits Page Bounce Rate Instances Unique Visitors a A i E 2 SW al d Vi E Search Engines E Other Web Sites 1 5 9 13 17 21 25 W 0 0 Jun 2013 Total 2827 E Typed Bookmarked E Social Networks Report Suite Totals Countries Search Keywords Al Key Metric Search Keywords All Searches 1 1281 168 BS a S 40 M 13 824 17 280 M 10 368 13 824 M 6 912
49. HTTP header is configured as part of each browser s language preference settings http www w3 org International questions qa lang priorities en php If a browser does not have a language specified or if the browser returns a language ID 0 the report will show Unspecified in the graph Browser support for this setting can affect the number of Unspecified returns Some line items in this report include regions These are region subtags Note The Hourly time granularity is not supported Last 100 Visitors Report Displays the IP address and domain of the last 100 visitors to your site Report Descriptions 282 Links Report Shows you the links that visitors click when on your website including links clicked to leave your site or download links Reports include Exit Links Displays links that the user clicked to leave your website These links include links to partner or affiliate websites File Downloads Displays the files that have been downloaded from your website These files can be any type of file you want to track including user manuals presentations audio or video files This report requires that link tracking code is installed on the site that you are tracking See the Implementation Guide for more information Custom Links Shows you the links your site visitors prefer helping you understand the navigation patterns within your site For example the Home page for your site likely has multiple links that ac
50. IP Address used to approximate location Yes Information consumers provide in forms on customer site Yes Data Collection 170 Type of Data Does Adobe Analytics collect this data Information consumers provide in forms on social sites No Whether consumer clicked on ad Yes Whether consumer clicked on link image or text on site Yes Whether consumer downloaded a file image etc Yes Items consumer purchased Yes Items left in shopping cart Yes Social Network Information including photos user ID age No gender location Personal Information that user provides outside of our Yes services Ad campaign success rates Yes Product info such as colors prices styles photos Yes Unless the Adobe customer chooses to remove the IP Other Privacy Considerations Region Country Consideration Global Adobe strongly suggests customers refrain from passing personally identifiable information PII to Adobe especially in situations where the PII is not necessary for Analytics Global Users need to be provided with notice and choice when profiling This is required by law in Canada Australia the European Union opt in for some countries and many countries in Latin America and Asia Pacific Global If using first party cookies Analytics opt out is unique to a customer you cannot rely on an opt out on Adobe com Global First party analytics are not within scope of the Self Regulatory Program for Online Behavioral Advertising
51. Metrics The Return Frequency report shows the number of visitors who returned to your site within one of the following categories representing the time lapse between visits less than 1 day 1 3 days 3 7 days 8 14 days 14 days to 1 month and longer than 1 month The Return Visits report shows how many individuals have visited more than once since Adobe began tracking your site The Daily Return Visits report displays the number of visitors that visited your site more than once on a given day A day is defined as the last 24 hour period Report Descriptions Visit Number Customer Loyalty Days Before First Purchase Days Since Last Purchase Daily Unique Customer Weekly Unique Customers 247 The Visit Number report provides yet another method for gauging visitor loyalty by displaying the visit number for each visitor that comes to your site These reports reveal purchasing patterns of customers within three categories of loyalty new return and loyal The Customer Loyalty report shows how much new returning and loyal customers contribute to the standard Success Metrics The Days Before First Purchase report shows the number of days that pass between the first time customers visit your site and when they finally make a purchase The Days Since Last Purchase report shows the most common number of days that pass between customers repeat purchases and allows you to view the time periods that contributed most to
52. New Report Suite ite Titl SE l SEH Identifies report suites in Admin Tools and in the report suite drop down list in the marketing report header See New Report Suite Base URL Defines the base domain for the report suite See New Report Suite Individual Report Suite Settings The Individual Report Suite Settings let you change the default settings of your report suites Tools include a way to remove records for unwanted or obsolete pages set default metrics and configure report suite segments To access Individual Report Suite Settings 1 Click Admin then click Report Suites 2 Select a report suite 3 Click Edit Settings gt Individual Report Suite Settings gt lt selection gt Download report suite settings Steps that describe how to generate an Excel spreadsheet containing all the settings for the selected report suite 1 Click Admin gt Report Suites 2 Select a report suite from the Report Suite table Admin Tools 3 Click Download 125 You can open the spreadsheet file directly or save it for viewing New Report Suite You can create a new report suite by selecting either a pre defined template or use one of your existing report suites to serve as a general model Descriptions of the elements used when creating a report suite Element Report Suite ID Site Title Time Zone Base URL Default Page Go Live Date Description Specifies a unique ID that can contain only alphan
53. Outlook are reported in the Typed Bookmarked line while any referrer with an HTTP protocol where the domain is a known search engine is reported in the Search Engine line Typed Bookmarked referrers are recorded when visitors type your site s URL directly into their browser or if they access your site by selecting bookmarks Mobile devices report a referrer type of typed bookmarked if there is no referrer on the first hit of the visit Inside Your Site These items are URLs that are tagged by the internal URL filters These items are not counted as referrer instances but can be seen when reporting on other metrics Referrer Types by Interface Marketing reports amp analytics Ad hoc analytics Data warehouse SiteCatalyst Reported referrer types Other websites e Other websites e Other websites e Search engines e Search engines e Search engines e Social e Social e Social e Typed Bookmarked e Typed Bookmarked e Typed Bookmarked This report displays only two eAnsiOn VOUE GNA predefined metrics Instances and Unique Visitors Notes e The referrer referrer type and referring domain are set on the first hit of the visit or during a visit when the referrer is external for example if a visitor leaves your site uses a search engine then returns to your site before the first visit expires These values are set at the same time and persist across the visit e Not all referrer types are listed on this report This means that site wid
54. Rowling s contextDatal section books s contextData genre Youth Admin Tools 103 See Context Data Variables in Implementation Help Use Processing Rules to Transform Hit Data and Trigger Events Processing rules can monitor incoming values to transform common typos and set events based on reported data Props can be copied to eVars Values can be concatenated for reports and events can be set Using Context Data Variables in Reporting Once context data variables are defined within your implementation they must be copied to variables such as eVars to be used in reporting For more information go here and here How Processing Rules Work Processing rules let you make changes to data based on defined conditions When attributes or values match defined conditions values can be set and deleted and events can be set Processing rules are applied to data as it is collected and rules are applied to all data that comes through the AppMeasurement libraries and through the Data Insertion API Processing rules also apply to the full and log data sources These sources contain data that represents a hit or an action that a user takes Processing rules do not apply to other data sources e Important Concepts e Processing Rule Conditions e Processing Rule Actions Important Concepts The following table contains key concepts you need to understand when using processing rules Concept Details Rules apply to a s
55. Rules Are Processed Important information about how classification rules are processed e Important Information about Rules e When Do Rules Not Classify Keys e About Rule Priority Note The Rule Builder does not support Numeric 2 classifications Important Information about Rules e Specify group permissions for classifications in the Admin Tools e Regular expressions Help is available at Regular Expressions in Classification Rules e Report suites You cannot choose a classification until at least one report suite is selected You cannot apply the report suite until you have created the rule set and assigned a variable When you test the rule set use keys the variable being classified from the report to see how they will be impacted by the rule set The key is the variable being classified or the first column in the classification upload table e Rule priority If a key matches multiple rules that set the same classification in the Set Classification column the last rule that matches the classification is used See About Rule Priority e Limits on number of rules No set limit exists for the number of rules you can create However a large number of rules may impact browser performance e Processing Rules are processed at frequent intervals depending on your volume of classification related traffic Active rules process every four hours examining classification data going back typically one month The rules automaticall
56. Shopping Cart Example 7 Fixed Hinge Orders 1000 600 400 MyCost4 id MyCost4 value 3000 00 2000 00 MyCost4 hinge none none MyCost 3000 00 0 0 Instead of putting none as the value of hinge you can distribute the value by orders when breaking down products In this case you would import the following data Key MyText Product1 Text1 MyCost Cost1_mar_fixed MyCost id MyCost4 value 3000 00 Admin Tools Key MyText Product2 Text2 MyCost4 period 2010 03 01 2010 03 31 2010 03 01 2010 03 31 Result MyCost Cost2_mar_fixed MyCost4 rate fixed fixed An example of output from the report is shown here Period Mar 2010 Report Products by Page Products by Page Product1 Home Page Shopping Cart Orders 1000 600 400 Example 7 Continued Different Rate Hinge Now instead of using a rate of fixed or having the hinge and rate the same you can set the values to be different For example assume that the cost was based on the number of orders but you want to distribute it during a breakdown by revenue In this case you import the following file data Key MyText Product1 Text MyCost4 period 2010 03 01 2010 03 31 Result MyCost Cost1_mar_fixed MyCost rate order An example of output from the report is shown here Period Mar 2010 Report Products by Page Products by Page Product1 Home Page Shopping Cart Orders 1000 600
57. The Audio Support report groups mobile devices based on the types of audio formats they support For example if your phone supports MP3 formats and you access a site being tracked with your mobile phone the Audio Support report will be incremented by at least one If your phone supports more than one audio format then a visit to a site may result in multiple increments for that visit In other words if your phone supports MP3 AAC and AMR formats then each of those groups in the report will be incremented by one As such the sum of the groups will be greater than the total shown at the bottom of the report The Video Support report groups mobile devices based on the types of video formats they support For example if your phone supports MPEG4 formats and you access a site being tracked with your mobile phone the Video Support report will be incremented by at least one If your phone supports more than one image format then a visit to a site may result in multiple increments for that visit In other words if your phone supports MPEG4 WMV and 3GPP formats then each of those groups in the report will be incremented by one As such the sum of the groups will be greater than the total shown at the bottom of the report The Next Page Flow report graphically illustrates two levels of the most popular pages that your visitors view after to the selected page The report also highlights when visitors enter your site Report Descriptio
58. The data for this report is populated using the visitor s user agent string Devices Report Displays a detailed list of the mobile devices used to access your site Non mobile traffic is listed on this report so you can quickly compare the percentage of traffic from mobile and non mobile devices You can use this dimension to create segments for mobile and non mobile traffic by including hits where Mobile Device exists all mobile traffic or does not exist all non mobile traffic Dynamic Device Data This report uses dynamic device data that is continually being updated as new devices are released and identified For example a new tablet that is released during the current month might be misidentified since it doesn t yet exist in the device database When the device database is updated with the new device any changes as a result are applied to all reporting dates Therefore you might see slight variations on this report for historical dates over time As a general rule the most current report will have the most accurate data for any reporting period DRM Report Groups mobile devices based on the type of Digital Rights Management DRM they support DRM groups include Forward Lock Combined Delivery Separate Delivery and Unknown Entries and Exits Reports The Entry Page report shows you by percentage and by total visits which pages on your site are the first ones seen by new visits You can view e Entry Pages or section
59. They are useful in any circumstance where you want to define multiple values in a variable without sending multiple image requests Terms Used in Analytics 349 Login Company A login company is a collection of report suites used by your organization Some organizations have multiple login companies that apply to different parts of the organization This is especially useful for large organizations that deal with different business units where many report suites are not applicable to others in the company Refer to this article to find out more about setting up multiple login companies Marketing Cloud The Marketing Cloud is an integrated family of digital marketing solutions as well as an intuitive interface for new resources and capabilities called core services for your business Solutions include Reports Analytics Ad Hoc Analysis Data Workbench Data Warehouse Visitor Click Map and Adobe Report Builder The Marketing Cloud Exchange is a single destination where you can search browse select pay and download digital marketing extensions via apps Partners can submit their applications to the Exchange Marketplace with their description images videos and documentation Master Marketing Profile The Master Marketing Profile provides the ability for Adobe Marketing Cloud solutions to communicate and share information about website visitors so the same data can be used by each solution The Master Marketing Profile eliminates t
60. Use the following guidelines to determine how far in advance you must submit a traffic alert Hardware Allocation Lead Times DAILY Traffic Estimates Hits Lead Time Needed January Lead Time Needed November December October Up to 1 000 000 No lead time needed No lead time needed 1 000 000 5 000 000 Two BUSINESS days All traffic increases targeted for 5 000 000 10 000 000 One calendar week November December should be submitted by September 15th This is to allow time to 10 000 000 25 000 000 Two calendar weeks purchase capacity if necessary to accommodate holiday traffic h Above 25 000 000 One or more months Other things to consider If you have several report suites starting up or increasing that add up to the numbers listed above the lead time applies as a sum of the traffic expected for each of them e Have the following information available to submit a traffic change e Report suite ID Admin Tools 149 e Estimated hits per day Go live date e Client Alerts are also needed when traffic decreases are or a report suite is deprecated Hardware De Allocation Due to Unrealized Traffic Hardware for new accounts traffic spikes and traffic increases will be de allocated if the projected traffic in the client alert does not materialize within 4 weeks of the Go live date If the traffic is still anticipated a new client alert must be generated as a traffic increase Unique Visitor Varia
61. Visit Number and Customer Loyalty e Many Visitor Profile and Technology reports excluding GeoSegmentation e All custom conversion variables e The following metrics can be utilized in this report depending on organization and report suite settings e Click throughs the number of times the s campaign variable is defined e All standard eCommerce metrics Revenue Orders Units Carts Cart Views Checkouts Cart Additions Cart Removals e All custom events Events 1 80 and Events 81 100 if on H22 code or higher Visits and Visitors availability is dependent on organization and report suite Contact your Account Manager for additional information Version 13 5 Properties e Click Conversion gt Campaigns gt Tracking Code to locate this report e Traffic Sources breakdowns can instead be found under Finding Methods e The Pages and Site Sections breakdowns are found under Site Path version 14 Properties e Click Conversion gt Campaigns gt Tracking Code to locate this report unless the menu is customized e In addition to all the breakdowns listed you can also break down this report by First Touch and Last Touch in Marketing Channels Version 15 Properties e Click Conversion gt Campaigns gt Tracking Code to locate this report unless the menu is customized e In addition to all the breakdowns listed above and in version 14 this report can also be broken down by all List Variables e Page Views Visits and Unique
62. Visitor See Unique Visitors Entries Entries represents the number of times a given value is captured as the first value in a visit Entries can occur only once per visit However it is not necessarily the first hit if the variable is not defined Entry pages have a visit breakdown scope meaning they persist across all hits for a visit See Breakdown and segmentation containers for more information Exits The number of times a given value is captured as the last value in a visit Exits can occur only once per visit Exit pages have a visit breakdown scope meaning they persist across all hits for a visit See Breakdown and segmentation containers for more information When applied to a dimension Exits are counted on the last value of a visit which may happen on any hit during the visit If there is no value on the last hit the Exit is attributed to the most recent value If an exit occurs outside the reporting range for a visit inside the reporting range it will be included as long as it is not along a month boundary inside the dataset Instances The number of times that a value was set for a variable Instances are counted for all hit types but are not counted when a value is recorded for a variable on a subsequent hit due to persistence Metric Descriptions 208 For example if a user arrives on your site via example com the first image request on your site contains the referrer of example com When this value i
63. Visits Entries Exits Instances Lifetime Mobile Views New Engagements 200 Description The number of times a customer opened a shopping cart by adding the first item Occurs the first time an item is added to the shopping cart This value comes from the scOpen event The number of times an item was removed from a shopping cart This value comes from the scRemove event The number of times a new shopping cart was opened or initialized The number of times the contents of the shopping cart are viewed by the customer An event that occurs when customers arrive at the checkout stage of a purchase The checkout stage usually occurs just before a purchase is finalized and usually involves the customer entering personal information such as their shipping and billing information You have control over the events on your site that qualify as checkouts This value comes from the scCheckout event Click throughs represent the number of times that a tracking code for a given campaign was passed into reporting When a visitor clicks on an affiliate link that has been tagged with one of these tracking codes the visitor is taken to your landing page and the tracking code is captured in s campaign That data is sent into reporting and a click through is recorded Categories of the Customer Loyalty report New Customer Customer with 0 purchases Return Customer Customer with 1 purchase Loyal Customer Customer with more than 1 p
64. active If your deployment schedule changes Admin Tools Element Estimated Page Views Per Day Base Currency Disable Multi byte Character Support Activate Ad Hoc Analysis for this suite Create a report suite Steps that describe how to create a report suite Click Analytics gt Admin gt Report Suites Select a report suite Click Create New gt Report Suite OO Om SS WN Click Create Report Suite Settings Not Copied from a Source Report Suite 126 Description provide an updated traffic estimate using the Permanent Expected Traffic tool in Traffic Management Identifies the estimated number of page views you expect this report suite to support in a day Large traffic volumes require a longer approval process To avoid processing delays be as accurate as possible with this estimate Specifies the default currency used to store all monetary data Analytics reporting converts transactions in other currencies to the base currency using the current conversion rate at the time it receives the data Analytics reporting uses the currencyCode JavaScript variable to identify the currency of a given transaction Disables multibyte character support for the report suite If you disable multibyte character support the system assumes that data is in ISO 8859 1 format Web pages must specify their character set in the charSet JavaScript variable Multibyte character support stores characters in the report
65. after viewing a selected page You can e Understand what steps are taken most frequently after viewing a selected page e Optimize your site path design to funnel your traffic to a desired goal page e Identify where visitors are going instead of your desired goal pages Next Page or next categories Provides detailed site path analysis by showing you the pages on your site that visitors viewed after seeing a selected page For example when selecting and reporting on your entire site the report shows you the top ten landing pages with the five most popular next pages listed below each landing page This data can help you understand which content features and other data most often compel your visitors to move through your site Previous Page Flow or other previous categories flow Displays two levels of the most popular pages that your visitors view before the selected page The report also highlights when visitors enter your site Previous Page or other previous categories Provides detailed site path analysis by showing you the pages on your site that visitors viewed before seeing a selected page on your site Fallout Displays the visit attrition and conversion rates between each checkpoint you define Steps are arranged top to bottom with raw numbers and percentages shown on the left and conversion and fall out percentages on the right Began a gt 1 wech Abandoned 4 4 Completed See Fallout Report PathFinder
66. appropriate resources to ensure that your traffic can be tracked and processed in a timely manner To access Traffic Management 1 Click Analytics gt Admin gt Report Suites then select a report suite 2 Click Edit Settings gt Traffic Management gt lt selection gt Schedule a traffic spike The Schedule Spike section lets you alert Adobe of temporary traffic spikes so that appropriate resources can be allocated to handle them Please read the information about Required Lead Time for Traffic Increases before you schedule a traffic spike Click Analytics gt Admin gt Report Suites Select a report suite Click Edit Settings gt Traffic Management gt Schedule Spike In the Spike Start Date field specify the date when you expect the traffic spike to start In the Spike End Date field specify the date when you expect the traffic spike to end In the Expected Daily Page Views During Spike field specify the total expected daily page views during the traffic spike period then click Submit OO Om SS Ga M Make sure to specify the total expected page views not just the additional page views Note To schedule a traffic spike include a phone number in your user contact information so that Adobe can contact you with questions if needed Admin Tools 148 Specify permanent traffic increase The Permanent Traffic sections lets you change expected traffic levels so Adobe can reassign resources to handle
67. average Calculates average Time Spent metrics using the midpoint values rather than the explicit Time Spent values Attribution All time spent values are attributed on the day that the visit ends even if some of the page views were on a previous day Time Spent Metrics 214 Version 15 and Ad Hoc Analysis Explicit values Reports the explicit Time Spent value eliminating the use of midpoint values and time buckets Explicit average Calculates average Time Spent metrics using explicit Time Spent values rather than the midpoint Time Spent values Attribution All time spent values are attributed to the day on which each page view occurred Note Without non page events like Video Views or Exit Links time spent on the last page cannot be known The following Time Spent metrics are available Metric Name Total Time Spent Time Spent on Page Bucketed Description For a given dimension Total Time Spent represents the total amount of time visitors interact with a specific value Total Time Spent in the context of eVars take the total amount of time spent between each post value not the amount of time between each defined value The calculation for Total Time Spent includes the following e For Traffic dimensions the instance of a given value as well as any subsequent link events where that value is not overwritten e For Conversion dimensions the defined value and persistence across all image requests wit
68. bar graph indicating the number of visitors on a map of the world so you can quickly see what part of the world your visitors are from The Domains report lists the organizations and ISPs your visitors use to browse your site This report differs from the Full Domains report in that the Full Domains report registers the full ISP domain whereas this report lists the secondary domain The Top Level Domains report identifies world regions that visitors come from based on their originating domain extension and shows how many visitors come from these countries Domains ending in Commercial com Network net Education edu Government gov and Organization org are usually based in the United States and are listed separately from the rest of the domains The Browsers report identifies the types and versions of browsers that are used by each of your visitors The Browser Types Report classifies the browsers visiting your site into their major families The Mobile Devices Report shows the number of visitors that accessed your site using mobile devices such as devices running the Palm OS or Windows CE The Browser Width report shows you the most common widths or heights of the browsers in pixels your visitors use to view your site The Browser Height report shows you the most common widths or heights of the browsers in pixels your visitors use to view your site The Operating Systems report shows you which operating
69. been viewed once the Previous Section Flow report shows a page view for each sight section associated with the page Previous Server Flow Report This report shows you navigation data between servers on your site When you select a server name from your site the report shows you the number of visitors who navigated to that server from each of the other servers on your site within a single visit or across visits For example if you have specific data on different servers or have mirrored data on separate servers the report shows you the path between servers that the users hit This is also true of domains within your website For example you can see how many users went from a www mysite comto info mysite comor sales mysite com Products Report Identifies how individual products and groups of products categories contribute to your various conversion metrics such as Revenue or Checkouts Report Description P ion F l TONEIS OEI PURDE Shows averages for the Product Views Cart Additions Orders Units and Revenue metrics It also shows key conversions between important data in each reporting group and standard conversion metrics Orders Units and Revenue The top overview of the funnel provides a visual summary of conversion data The funnel section shows statistics for all events in the overview section based on Orders and up to two other metrics such as Revenue and Units To add metrics and custom events from other reportin
70. cookies See Enable privacy settings for browser cookies in the cookies white paper Processing Rules Processing rules simplify data collection and manage content as it is sent to reporting Processing rules help simplify interaction with IT groups and Web developers by providing an interface to e Set an event on the product overview page e Populate campaign with a query string parameter e Concatenate category and page name in a prop for easier reporting e Copy an eVar into a prop to see paths e Clean up misspelled site sections Pull internal search terms or a campaign ID from the query string into an eVar Processing Rules Overview Watch the Casa 2 Server side Error Tracking Processing Rules overview and training A single processing rule can avoid costly and complicated coding cycles from Adobe Summit to learn why you should be using processing rules such as server side error tracking Admin Tools 102 Get Authorized to Use Processing Rules All users including administrators must be granted authorization to use processing rules by Adobe The authorization process is described in Become authorized to use Processing Rules A Important Because processing rules permanently affect Analytics data we strongly recommend that processing rules administrators receive certification training in Adobe Analytics and be familiar with all sources of data for your report suites standard we
71. countries All third party trademarks are the property of their respective owners
72. data file The default encoding format is either UTF 8 or ISO 8859 1 based on the encoding that was uploaded for the classification UTF 8 to UTF 16 converts your UTF 8 encoded classifications to UTF 16 encoding ISO 8859 1 to UTF 16 converts your ISO 8859 1 encoded classifications to UTF 16 encoding Note If you select to convert to UTF 16 the source encoding must match the encoding of the original upload or you may get unexpected results We recommend encoding all uploaded files in UTF 8 without BOM Export classifications using FTP Steps that describe how to export download classifications from Adobe Analytics using FTP Create an FTP account ar Go M Click Admin Tools gt Classification Importer Click FTP Import Configure fields in options on for the FTP Export Click Export File Save the data set to your local system Classification Rule Builder Rather than maintaining and uploading classifications each time your tracking codes change you can create automatic rule based classifications and apply them across multiple report suites Rules are processed at frequent intervals depending on your volume of classification related traffic Getting Started with Classification Rules Admin tools gt Classification Rule Builder Here are the high level steps you take to classification rules Admin Tools Step Prerequisite Set up your classification schema O Create a rule set Con
73. domain as an email when visitors click an emailed message link containing the protocol imap or mail and arrive at your site Report Descriptions 329 Report Description For example anything coming from http mail yahoo com is not counted as an email referrer because the protocol is http Emails from Outlook are reported in the Typed Bookmarked line Any referrer with an HTTP protocol where the domain is a known search engine is reported in the Search Engine line Referrer Types EE n By tracking and recording the visitors referring sites for each visit you can determine how visitors found out about your site for each visit The list below defines the various types of referrers e Hard drive referrers are recorded when visitors click a link in an HTML document located on their own hard drive and arrive at your site as a result e Other website referrers are recorded when visitors click a link located on a page on another website not defined as part of your site and arrive at your website e Search engine referrers are recorded when visitors use a search engine to access your site e Typed Bookmarked referrers are recorded when visitors type your site s URL directly into their browser or if they access your site by selecting bookmarks Unique Customers Report A Unique Visitor who makes a purchase A Unique Customer is counted once for that time frame but cannot be counted again no matter how many times the visitor
74. each natural search keyword that is used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click the magnifying glass next to a search keyword to see the search results for your site Report Descriptions 313 Allocation Expiration and Special Values Marketing reports A Ad hoc analytics Data warehouse analytics SiteCatalyst Metric Allocation S Most Recent can be Original Value default changed to linear using the Original Value default Values Expire After Visit can be shortened but Visit Visit not lengthened Value Limits No limits might change in No limits might change in none a future release a future release low traffic represents values past the first 500k Special values None site wide totals that Empty equivalent of did not have a keyword that haven t received None site wide totals that during the visit enough traffic to be did not have a keyword Keyword Unavailable is reported during the visit searches where the keyword was removed from the search and is not sent Keyword Unavailable is searches where the to data collection This keyword was removed from typically occurs when a the search and is not sent customer is signed in to a to data collection This Google account Applies to typically occurs when a pao ana natural customer is signed in to a Google account Applies to paid and natural Rep
75. exits Segmentation in an Entry Pages Report Running an Entry Pages Report only reports on entry pages even if you apply segment to a non entry page For example assume a visit sequence is as follows Page A gt Page B gt Page C If Page B and Page C are used in a segment only Page A is reported in an Entry Pages Report because Page A is the entry page Exit Links Report Shows the most common links people are clicking on that lead to places outside your site These links typically point to partner or affiliate sites However they can be any location where you have implemented an external link You can use this report to view the most popular affiliate links or to assist in validating the number of referrals that your partners state you provide There are several requirements that must be met in order for this page to populate correctly e If using manual custom link tracking an e HO request must be fired with the middle parameter set to e e If using automatic custom link tracking all requirements must be met se s trackExternalLinks must be set to true e The link the user clicked on must not match any values within the s inkInternalFilters variable e If s linkInternalFilters is implemented the external link must match at least one of the values set in this variable e If any of the above requirements are not met the hit will not populate this report e As with all custom link tracking hits the s pageName variable is stripped
76. for quick decision making Technology Reports These reports display information about browsers operating systems monitor resolutions and so on that visitors use Report Browsers Browser Types Browser Width Description Identifies the types and versions of browsers that visitors use This data gives you an understanding of your audience s Web sophistication level and can justify optimizing your site for particular browser features You can use this report to design pages to meet your visitors needs identify audience preferences and test pages in popular browsers Classifies the browsers visiting your site into their major families such as Microsoft and Google For example a Browsers Report that shows 100 daily unique visitors using Microsoft Explorer 8 0 and 200 using Microsoft Explorer 6 0 would 300 visitors using Microsoft in the Browser Types Report Displays the most common widths of the browsers in pixels your visitors use to view your site Report Descriptions Report Browser Height Operating Systems Monitor Color Depths Monitor Resolutions Java JavaScript JavaScript Version Cookies Connection Types Mobile Carrier 322 Description Displays the most common heights of the browsers in pixels your visitors use to view your site Displays the operating systems visitors use Displays your visitors most popular color depth settings as configured on their computer
77. for that month This is because a customer who purchases twice in a given month counts as two daily unique customers one for each day they purchased but only as a single monthly unique customer The same relationship is true for monthly unique customers and yearly unique customers The method used to give an address to documents and other resources on the web The first part of a URL indicates what protocol to use The second part specifies the IP address or the domain name where the resource is located For example the first section of http www adobe com specifies that the web page should be fetched using the HTTP protocol The second section directs the main page in the Adobe domain to be retrieved Trended Report A report view that lets you view trends over a given time period so that you can identify data patterns For example looking at a trended Products report shows you how many page views each featured product has garnered over the specified time period You can change the granularity and the reporting period at any time Unique Visitors Unique visitors represent the number of de duplicated counted only once visitors to your website over the course of a specified time period A unique visitor is determined with cookies Unique visitors are calculated based on the selected reporting period Any visitor during that reporting period will be counted only once See Unique Visitors in Metrics See the Unique Visitors in v14 whit
78. gt Edit Settings gt Real Time Enable real time reports for this report suite Enable Real Time Off aa On Set up real time data collection for up to three reports with one metric and three dimensions or classifications per report Report Name Metric Primary Dimension Secondary Dimension Secondary Dimension Geo realtime Instances y GeoSegmentation Coun e GeoSegmentation Regi e Search Keyword v Report Name Metric Primary Dimension Secondary Dimension Secondary Dimension traffic Instances v Page v Traffic Internal Search w Site Section v Report Name Metric Primary Dimension Secondary Dimension Secondary Dimension traffic sources Searches X Search Engine v Search Keyword y Referring Domain X sme EZ For information on supported real time metrics and dimensions see Supported Real Time Metrics and Dimensions If you have created classifications they appear indented under the dimension for which they are defined Admin Tools 122 Primary Dimension operation jcr title Page Search Keywor Search Engine Referring Domain GeoSegmentation Country GeoSegmentation Region GeoSegmentation City GeoSegmentation U S DMA Product Marketing Campaigns Note For a single Real Time report we do not currently support enabling duplicate dimensions even if a different classification is selected for each dimension For more information about classifications see About Classifications Note Some
79. how each is used in reporting e Variables Configuration Variables Data Collection 172 e Automatic Variables e Direct Variables Variables Marketing report variables are usually populated in the HTML code on each page or template of the site Additionally plug ins and global code may be added to the js file that also populates the variables or overrides the values set in the HTML pages The variables that are populated include the following NOTE Denotes a conversion variable These variables require that the conversion module be enabled Implementation Variable Description Reports Populated pageName The name of the page Uniquely Pages Report Mentes the page and URL in plain Paths Reports English For example homepage channel The section of the site or channel For Site Sections Report example electronics news Available with version 15 and processing rules contextData variables l i require no knowledge of the various _ Variables for reporting types of variables Analytics offers props eVars etc contextData None Context Data must be mapped to An analyst can request a variable name be implemented and apply processing rules to assign that context data to a variable server The server name or vanity domain to Servers Report be tracked propN prop1 prop75 Custom values The specific meaning Multiple of each variable is defined uniquely for each web site hierN hier1 hier5 Hiera
80. iOS SDK 4 x for Marketing Cloud Solutions e Android SDK 4 x for Marketing Cloud Solutions e Windows 8 1 Universal App Store e BlackBerry 10 SDK 4 x for Marketing Cloud Solutions Flash apps using ActionScript can be measured on the Flash Flex OSMF Log in to reports amp SES on lie Wee analytics gt Click gt Admin gt Code Flash Flex and OSMF AppMeasurement Manager Developer 197 Platform Data Collection Options How to Download ESP Windows 8 1 Universal App Store 4 x Windows 8 1 Universal App Store OS X AppMeasurement 3 x Configure your app in Adobe Mobile Java AppMeasurement services so you can download a e Silverlight NET XBOX and Windows Phone 7 customized package that includes a pre populated version of the configuration file AppMeasurement 3 x Windows 8 See Measuring and Optimizing Mobile Applications on Developer Connection for download links Make sure you log in to see the downloads 3 x OS X See Measuring and Optimizing Mobile Applications on Developer Connection for download links Make sure you log in to see the downloads Java Log in to reports analytics gt Click E gt Admin gt Code Manager Silverlight NET XBOX Log in to reports amp analytics gt Click gt Admin gt Code Manager Ti si e EE You can insert image tags directly into HTML content No additional code required when using a library is not possible e Implementing Analytics without JavaScript Vide
81. in Adobe Survey See the Survey help system for more information Target Report View and segment your Target traffic data in a marketing report Examples include e Measuring the success of Target campaigns through your KPIs e Subrelating Target campaign and recipe data with marketing conversion variables e Subrelating other marketing reports with Target campaign and recipe traffic data By leveraging data in marketing reports you can drill into your Target recipes using subrelations and detect high performing segments that are ideal for future tests and potentially targeted campaigns The marketing report displays analytics conversion data rather than conversion data from Target See the Target help system for more information Target Activities Report Shows the list of activities campaigns you have configured in Target Requires that the Analytics for Target integration be enabled Target Experiences Report Shows the list of experiences recipes you have configured in Target Requires that the Analytics for Target integration be enabled An experience sometimes called a recipe defines the content that displays in an mbox in Adobe Target Report Descriptions 320 Target Lift and Confidence Report Type Lets you assess the success of campaigns in Adobe Analytics in the same way you have done in Target Classic in the past Analytics gt Reports amp Analytics gt View All Reports gt Adobe Target gt Analytic
82. in Analytics See Customer Attributes in Marketing Cloud help for information about uploading customer attribute data Customer Aitributes and Reporting Metrics in Analytics After you upload customer attributes and validate the schema in the Marketing Cloud the system creates metrics based on the friendly names like age or gender that you map to the attribute strings and integers These metrics appear in Visitor Profile gt Customer Attributes reports For example Visitor Profile gt Customer Attributes gt Age O My Report I Show Segment Yr Favorite A Download HE Send More 8 Geometria sts By Report Descriptions 262 Example Age Metrics If you specify a string as age the system creates the following metrics and dimensions e Age dimension Lets you run a report based on the Age attribute e Age metric A metric you can add to a report such as a Unique Visitors report e Count of Age metric Lets you understand for example if visitors specified an age value on a form Because metrics are sums in a report table you should create a calculated metric that tells you the average age The formula for this metric is Age Count of Age as shown below Define New Calculated Metric Define the metric you d like to add to Adobe Analytics by giving it an appropriate name in the Name box choosing the type of metric percentage currency etc and then building the formula that can be used to derive it by adding metr
83. in User Management Element Number of User Logins available Number of User Logins in use Number of User Logins Remaining Add New User Download Report Login First Name Last Name Title Admin Last Login Expires Manage Edit Description The maximum number of user accounts you can create for this company If necessary you can contact your Account Representative or Customer Care to increase this number at no charge The number of user accounts currently in use for this company The difference between the user account maximum and the number of existing user accounts Lets you add a user account to the company This link is available only if the Number of User Logins Remaining is greater than 0 See Users Exports the contents of the Users table to a tab delimited file The user name You can click the user name to edit the user account properties See Users The user s first given name The user s surname family name The user s job title Specifies if the user account has administrative privileges Displays a timestamp of the last login for this user account Displays the account expiration account if applicable Provides links for user account management Edit user account settings See Users Admin Tools 151 Element Description Delete Delete the user account Transfer Assign the privileges permissions and resource access of one user account to another See Transfer u
84. includes the following fix e When building a segment fixed an issue that prevented negating the any operation on variables from the product_list list vars mvvars tnt and survey columns Data Warehouse 04 18 2013 The DataWarehouse maintenance release 04 18 2013 includes the following fixes e Values that contained a double backslash were not being classified This occurred in some environments where MySQL was escaping backslash characters with an additional backslash These values are now classified correctly e Fixed performance issues when loading large numbers of segments that caused the DataWarehouse UI to load slowly Data Warehouse 03 21 2013 The DataWarehouse 15 4 maintenance release 03 21 2013 includes the following changes New Features Feature Description Page URL is now available The Page URL is available for current and historical reports in reports Fixes e Row limit changes to existing jobs in the DataWarehouse UI were not being applied If you recently changed a row limit for an existing job and the change was not applied you can now apply the change and it will save correctly e Some large DataWarehouse requests were failing with a Breakdown application crashed error message e Now replace amp with amp in segment rules Data Warehouse 02 21 2013 The DataWarehouse maintenance release 02 21 2013 includes the following changes Fixed an issue in Geo Location Reports that caused the
85. instead of earlier dates For example assume that the date range is still January 2 through January 3 as shown in the preceding table If you apply a segment where Page C January 2 would not pass the segment and the first hit of the Weekly Unique Visitor would be on January 3 If instead you applied a segment where Page D then both January 2 and January 3 would be excluded No results would be shown for the Weekly Unique Visitor and they would be excluded from the total Period Based Unique Visitors Reports These reports use a particular page prop and attribute example where Page A Suppose that you trend a Pages Report with a period based Unique Visitor metric If there is a breakdown or variable selected for period based Unique Visitors reports marketing reports count all unique instances of the visitor and attribute pair For the visitor s first hit this processing is no different from the preceding examples For subsequent hits these reports include hits that the reports above do not if the page is different For Weekly Unique Visitors where Page A marketing reports exclude January 2 from the totals This exclusion occurs because marketing reports already counted the Weekly Unique Visitor on January 1 Here is a weekly unique visitors report where Page A Date Weekly Unique Visitors January 1 1 January 2 0 January 3 0 January 4 0 Total 1 For weekly unique visitors where Page B the only date that it occurs on is J
86. into two main categories Domains and URLs Domains refer to the domain name and appear as the base domain without the query string or subdirectories attached URLs include the base domain name as well as any query strings or subdirectories Report Descriptions 309 Allocation Expiration and Special Values Marketing reports A Ad hoc analytics Data warehouse analytics SiteCatalyst Metric Allocati SEN Most Recent Most Recent can be Most Recent changed to linear using the linear version of a metic Values Expire After Visit can be shortened but Visit Visit not lengthened Value Limits None None None ial val peel values Typed Bookmarked visits Typed Bookmarked visits Typed Bookmarked visits with no referring domain with no referring domain with no referring domain Notes e The referrer referrer type and referring domain are set on the first hit of the visit or during a visit when the referrer is external for example if a visitor leaves your site uses a search engine then returns to your site before the first visit expires These values are set at the same time and persist across the visit e The Typed bookmarked line item does not include other referrer types such as no Javascript or inside your site Therefore the line items won t match the total because of these omissions e Before July 2012 mobile traffic did not appear in this report e In Data Extract and Excel Client when All Referring
87. into custom groups Groups let you quickly access multiple report suites that share similar settings or that you commonly edit together Create a report suite group Steps that describe how to create a report suite group Click Analytics gt Admin gt Report Suites In the Report Suite Groups area select a report suite Type a name for the report suite group Drag report suites from the Report Suite List to the Drag Report Suites Here area S Co M Click ctrl click and Shift click to select multiple report suites and drag them to the group Report Suite Templates Report Suite templates configure the most common settings for several types of report suites To save time when creating a new report suite you can select a template that is similar the report suite configuration you have designed Selecting a report suite template does not limit your implementation in any way Any configuration made by a report suite template can be changed after the report suite is created Aggregator Portal Defines common settings for a website that aggregates content such as a news portal Admin Tools Conversion Type Variables Internal Campaign String Internal Search String Terms Referral Category String Success Events Sign in Referral View Referral Clicks Custom Insight Variables Traffic Property 1 5 Subrelations Allocation Expiration Basic Most Recent Last Visit Basic Most Recent Last Visit Ba
88. issue that caused dash characters in scheduled report names to be changed to an underscore These reports now correctly contain dashes Note Data warehouse access from Version 14 will be removed in an upcoming release Learn more Data Warehouse 03 13 2014 Fixes e Fixed an issue causing the audit log to show Complete but no report was sent e Fixed an issue causing the evaluator to not return data consistently between data warehouse and ad hoc analysis e Fixed an issue causing segment rules using contains one or all of to not correctly process e Fixed a search keyword issue causing empty to display instead of keyword unavailable e Fixed data discrepancy issues between ad hoc analysis and data warehouse requests These issues occurred in participation revenue reporting and in the Customer Loyalty report Note Data warehouse access from Version 14 will be removed in an upcoming release Learn more Data Warehouse 02 20 2014 New Features Feature Description Data warehouse hourly Hourly reports that contain the previous hour of data can now be scheduled in data reports warehouse Fixes Fixed an issue that caused some Japanese characters to display incorrectly when the Ul language was set to English Data Warehouse 01 16 2014 New Features Feature Description NeWsealon Meiers The following search engine reports are now available in data warehouse in data warehouse 9 g H e Search Engines Paid e Search Eng
89. line item in October was multiplied by 676 as shown above The table now reflects the same approximate amount of September s data allowing you to compare the two date ranges more effectively Data normalization applies differently if the compare dates were in opposite order such as 850 575 1 48 Meaning September s data would inflate itself proportionately to match closer to October s data See Normalizing Report Data in Help Original Referring Domain Customers can visit your site multiple times and have a different referrer for each visit The original referring domain is the referring domain customers used the first time they arrived at your site Pathing Pathing is defined as the path that users take through your site For example a visitor went to page A then page B then page C If you need to know the order in which values are collected then you need to enable pathing for the variable collecting those values Pathing is enabled by default at the page level Pathing is not enabled for any custom traffic variables props by default because it is only appropriate in certain cases Contact Customer Care to enable pathing on a prop Note In Ad Hoc Analysis when you enable classifications on a prop pathing metrics become available for all the classifications set up for the enabled prop Terms Used in Analytics 352 Persistence Persistence refers to the ability of conversion variables to retain their value from one page
90. of the application will be subtracted from the reported session length Metric Descriptions 222 In Adobe Analytics the 5 minute session timeout window is configurable via the SDK Analytics Options section in the Mobile user interface SDK Analytics Options Use HTTPS Backdate Session Hits Learn More Privacy Send data until opt out v Session Timeout seconds 300 This setting in the mobile Ul sets the lifecycleSessionTimeout parameter in the Analytics section of the configuration file Differences in the Count of Visits and Launches The count of visits and count of launches in Adobe Analytics may not be equal because web visits and mobile sessions are defined differently and due to some issues with legacy web analytics processing The following discussion describes why certain factors may cause the count of visits to be greater than the count of launches Similarly there are factors that may cause the count of visits to be less than the count of launches Adobe recommends that mobile app analysis should use the launches count to report on the number of mobile sessions However certain strategies may be employed to bring Visits and Launches closer together These strategies are outlined in this document Why Visits Might Be Higher than Launches There are several reasons why the count of visits may be higher than the count of launches in Adobe Analytics e Backdating of session info hits Queuing or batching of offline hit
91. on CRM data uploaded to the Marketing Cloud e Analytics Segmentation Segments are now created managed and used across Analytics interfaces and across report suites e Scheduled Reports Queue Better queue management and advanced filtering capabilities for scheduled reports Admin level users can now view manage and filter on all reports in their organization e Reporting Best Practices and Troubleshooting Learn about common reasons why reports fail and what you can do to avoid timeouts and failures e Processing rule limits were increased from 50 to 100 per report suite and a new Else operator was added to let you take action when a condition is not met e Classifications are now supported by real time reports and anomaly detection See Documentation Updates to learn about recent additions to Analytics help Admin Data Collection Cross Solution Help e Marketing Cloud ID Service Formerly known as visitor ID service Reports and Interface Help Analysis Workspace Previously in public beta Analysis Workspace is now a full fledged capability within Adobe Analytics e Reports amp Analytics User Help Help on the marketing reports interface e Ad Hoc Analysis Help Help on advanced segmentation and multidimensional site analysis formerly Discover e Data Workbench Help on multi channel capabilities in Adobe Analytics Premium e Report Builder 5 0 Includes new segment management pathing reports
92. only marketing areas within a particular state This data is provided via a partnership between Adobe and Nielsen Media Research Inc Note The Unspecified entry in the U S DMA report indicates visitors that could not be associated with a specific DMA Adobe has partnered with Digital Envoy a leading provider of IP intelligence and authentication solutions to offer GeoSegmentation a geographical measurement capability based on end users IP addresses While accuracy based on individual data sets may vary generally Digital Envoy offers over 99 accuracy at the country level over 97 accuracy at the region level and over 90 accuracy at the city level Note These numbers assume that the setting to remove the last octet of the IP address is NOT enabled IP addresses are mapped to postal codes and each city is defined by the postal codes that the local authority defines as part of that city For example Berlin s suburbs are not included in the definition of Berlin but each town city is listed separately assuming the IP addresses can be mapped accurately to a postal code in one of those towns Some factors which may influence GeoSegmentation data include Report Descriptions 271 Report Description e IP addresses that represent corporate proxies These can appear as traffic coming through the user s corporate network which may actually be a different location if the user is working remotely e Mobile IP addresses Mobile
93. page was viewed given the constraints of the displayed path s This metric reports the number of page views for the given page that occurred within the selected path This metric is available on the Paths report Path Views shows you how many times a particular sequence of pages were viewed Uses Description Traffic Not an entire visit length Usually a collection of paths each of which is usually 3 4 pages long Shows the frequency of visits on that particular path Conversion N A Ad Hoc Analysis Not an entire visit length Usually a collection of paths each of which is usually 3 4 pages long Shows the frequency of visits on that particular path Product Views Instance of the Product View being set Occurs when the product detail page is viewed This value comes from the prodView event Uses Description Traffic N A Conversion Instance of the Product View being set Occurs when the Product Detail page is viewed Metric Descriptions 212 Uses Description Ad Hoc Analysis Instance of the Product View being set Occurs when the Product Detail page is viewed Quarterly Unique Visitors Uses Description Traffic Unique visitor that accesses your site for a single quarter Multiple visits in one quarter count for a one Quarterly Unique Visitor Conversion N A Ad Hoc Analysis Unique visitor that accesses your site for a single quarter Multiple visits in one quarter count for a one Quarterly Unique Visitor Reloads Coun
94. pages that your visitors view after the selected page The report also highlights when visitors exit your site Click Tabular to see the next pages in a list similar to the Next Page Report However it also allows lets you drill into each Next Page to view the next pages in each two page flow Reports amp Analytics uses path views Ad hoc analysis Click on any underlined page to further expand the graph There is no limit to the number of pages you can have on the graph and you can hover over a page to see visit and revenue data for the page Ad hoc analysis uses page views or whatever other metric you use Next Section Flow Report The Next Section Flow report is similar to the Next Page Flow report It displays data for Site Sections groups of related web pages If a page is contained in more than one site section the report displays data for all site sections For example an online retailer might have site sections for its products and site sections for product brands In this case a product web page can fall under multiple sight sections Though a product page has only been viewed once the Next Section Flow report shows a page view for each sight section associated with the page Next Server Flow Report Displays the navigation data between servers on your site When you select a server name from your site the report shows you the number of visitors who navigated from that server to each of the other servers on your si
95. prevents multiple URLs from representing the same page For example the URLs http mysite comandhttp mysite com index html are typically the same page You can remove default filenames so that these two URLs would both show up as http mysite com If left blank the following filenames are removed from the URLs index htm index html index cgi index asp default htm default html default cgi default asp home htm home html home cgi and home asp To disable stripping of filenames altogether enter a value that is never present in your URLs Removing the last octet is done before IP filtering As such the last octet is replaced with a 0 and IP exclusion rules should be updated to match IP addresses with a zero on the end Matching should match 0 Checking this option means that the IP address is altered before it is processed For example the IP address 134 123 567 780 gets changed to 134 123 567 0 Geosegmentation data will not be quite as exact as when the whole IP address is used but the effect should be minimal Both Bot rules and VISTA rules are affected because the entire IP address is unavailable to them In addition any processing rules that are IP based including marketing channel rules and report suite processing rules are affected by this setting Turns IP addresses into non recognizable strings essentially removing them from Adobe data stores When IP Obfuscation is enabled the original IP addresses are permane
96. remove access to Advanced Reporting gt Real Time Report Builder Reports Manage license assigned to report builder users Every report builder license assigned to a user is automatically allocated ten scheduled tasks This number of tasks can be adjusted and reallocated Scheduled tasks cannot exceed the number of available tasks for each user Any over scheduled tasks do nat run You can grant report builder access to any Analytics user by adding them to the report builder access group User Management gt Groups The Scheduled Task Usage information table displays all users with report builder access privileges See Groups Report Suite Manager A report suite defines the complete independent reporting on a chosen website set of websites or subset of web pages Usually a report suite is one website butit can be a global segment where you have combined several sites numbers to get totals When you log in to the marketing reports ad hoc analysis and report builder you select one report suite to use except when you use roll ups that combine report suites Also a report suite can be smaller than a website if want to run reports for a portion of your site Analytics solutions aggregate and report on these data stores The admin Report Suite Manager lets you define the rules that govern how data is processed in a report suite Analytics gt Admin gt Report Suites Report Suite Manager Descriptions The following table de
97. replacing it with two double quote characters For example My String Vor idatal Escaped would be ker Swee ions alar Non Classified Keys Non classified keys are grouped together in classification reports as a single line item labeled None It can be useful to rename None to something more descriptive For example suppose your tracking codes contain information that delineates the type of mobile campaign the tracking code is associated with You are using classification Mobile Campaign Type to group these tracking codes into categories such as Mobile Web OS Application Android Application and so on Some campaigns might not be mobile campaigns and are therefore not classified with a mobile campaign type All non classified tracking codes would be grouped under None in the Mobile Campaign Type report Rename the None classification key Steps that describe how to rename a non classified key that displays as none in reporting 1 Using the importer export classifications to a local file 2 Add a row to the file and type none in the Key column 3 In the row you added type the more descriptive name in the appropriate classification column s To follow the example in this documentation you might type non mobile campaign in a column named Mobile Campaign Name This entry renames None to non mobile campaign in the Mobile Campaign Type report 4 Import the data back into the system Download Classifications Templat
98. returns to make a purchase A Unique Visitor is counted once for the first visit in a specified period and not counted again until the period expires After the period expires the Unique Visitor is counted again Unique Customers are always counted as Unique Visitors because they must visit the site in order to make the purchase Period based Unique Customers Hourly Daily Weekly and so on reports are also available similarly to period based Unique Visitors reports Unique Visitors Report Analytics Shows you the number of unique visitors who accessed your site Each visitor is counted once regardless of how many times the person visits your website Sample Data Refer to the following table for examples on this page The same visitor is represented here Date 1 11 2012 1 1 2012 1 2 2012 1 2 2012 1 2 2012 1 3 2012 1 4 2012 Page A C A B C D E eVar TU V W X Y Z Z Unique Visitors Report Trended Metric Unique Visitors reports in Version 15 behave similarly in ad hoc analysis For each hit where the visit occurs the visitor is counted on that hit Each page receives credit having the visitor on that page Report Descriptions 330 Page Unique Visitors A 1 B 1 C 1 D 1 E 1 Total 1 Also each date receives credit for having that visitor on that date Date Unique Visitors January 1 1 January 2 1 January 3 1 January 4 1 Total 1 Unique Visitors Report Broken Down by Page You can select a page for Unique Visitors Report
99. sent to Adobe to process but is not recorded as a new page view Even excluded page views excluded from your reports by an IP address range you configure for example are server calls because they are received and processed by Adobe but never show up in your reports Subrelation The ability to break down conversion reports by other conversion reports Subrelationis synonymous with conversion report breakdown Functionally subrelations are also similar to traffic report breakdowns called correlations Both breakdown types are accessed the same way by clicking on the green magnifying glass to the left of the line item in the report table eVars can have three different settings relating to subrelations e No Subrelations The variable cannot be broken down by any other variable e Basic Subrelations The variable can be broken down by Tracking codes and several other conversion variables but no other custom conversion variables e Full Subrelations The variable can be broken down by all conversion variables including custom conversion Version 15 and ad hoc analysis have full subrelations enabled by default See the Subrelations Knowledge Base article for additional information Terms Used in Analytics 355 Success Event Success events are actions that can be tracked You determine what a success event is For example if a visitor purchases an item the purchase event could be considered the success event Other examples includ
100. sent and the visit is still considered a Single Access Metrics that report on the amount of time visitors spend on a page site or per visit Metric Descriptions Metric Name Total Unique Customer Unique Visitors Units Visitors Visits 202 Description Total metrics report the value of all report line items for a reported period If a filter is currently selected the total might represent the filtered total instead of the report suite total If no filter is selected total represents the report suite total Hourly Daily Weekly Monthly Quarterly Yearly A Unique Customer is counted once for that time frame but cannot be counted again no matter how many times the visitor returns to make a purchase A Unique Visitor is counted once for the first visit in a specified period and not counted again until the period expires After the period expires the Unique Visitor is counted again Unique Customers are always counted as Unique Visitors because they must visit the site in order to make the purchase Shows the total number of unique visitors for the reporting period can be configured to daily weekly monthly quarterly yearly The total units that were ordered for the selected time period Because you have many units purchased per order Units is a vital metric that reveals general inventory movement The number of unique visitors to your site for a selected hour day week month quarter or year A sequence
101. sign For example if you specify fragrance free as a term using the import Social recognizes the term as fragrance minus free and collects posts that mention fragrance but not free e Character limits are enforced to classify report data For example if you upload a classifications text file for products s products with product names longer than 100 characters bytes the products will not display in reporting Tracking Codes and all custom conversion variables eVars allow 255 bytes See Allowable Characters for more information about character limits e Tab delimited data file create the template file using any spreadsheet application or text editor e Either a tab or txt file extension A pound sign identifies the line as a user comment Adobe ignores any line that begins with e A double pound sign followed by SC SC identifies the line as a pre processing header comment used by reporting Do not delete these lines e Classification exports can have duplicate keys due to newline characters in the key In an FTP or browser export this can be resolved by turning on quoting for the FTP account This will place quotes surrounding each key with newline characters e Cell C1 in the first line of the import file contains a version identifier that determines how classifications handle the use of quotes throughout the remainder of the file e v2 0 ignores quotes and assumes they are all part of the keys and values specified
102. site during one day A monthly unique customer is a person who makes a purchase from your site for the first time within one month While one person may make a purchase from your site multiple times during a month the Monthly Unique Customers report records that person as one unique visitor so you can tell exactly how many individual people are coming to your site during the month A customer can be counted only once per month for this particular report The Quarterly Unique Customers report identifies the number of different people that make purchases from your site during one quarter A quarterly unique customer is a person who makes a purchase from your site for the first time within one quarter While one person may make a purchase from your site multiple times during a quarter the Quarterly Unique Customers report records that person as one unique visitor so you can tell exactly how many individual people are coming to your site during the quarter A customer can only be counted once per quarter for this particular report The Yearly Unique Customers report identifies the number of different people that make purchases from your site during one year A yearly unique customer is a person who makes a purchase from your site for the first time within one year While one person may make a purchase from your site multiple times during a year the Yearly Unique Customers report records that person as one unique visitor so you can tell exa
103. successful import immediately displays the appropriate changes in an export However data changes in reports take up to four hours when using a browser import and up to 24 hours when using an FTP import FTP Import Steps that describe how to upload data files via FTP Admin Tools gt Classification Importer The following recommended limits are important e Lots of small files will result in slower processing than a few large files This is due to the amount of queueing and prioritizing required for the smaller jobs e Please break large files into 50 MB chunks This is not required but is recommended because it gives better visibility into progress on the back end Also if errors occur while we are process your job the job will be restarted large files result in large amounts of work redone in this scenario The initial setup populates the classifications database with a large set of original data or restructures the classifications rather than reclassifying a few rows or adding rows Following an initial upload in a report suite for a given variable or report Adobe recommends uploading only new and updated rows in subsequent imports Rows that are not being changed should be omitted from future uploads Each new key value you upload counts against your uniques for that variable for the month Admin Tools 43 If you have exceeded your uniques for the month you will not see the corresponding classifications data for the uniques e
104. such you might want to rank the most important last in your rule set If you create multiple rules that do not share the same classification processing order does not matter What follows a search term rule example that classifies search types for an athlete Rule Number Rule Type Match Set Classification To 1 Contains Cowboys Search Type Team 2 Contains Fantasy Search Type Fantasy 3 Contains Romo Search Type Player If a user searches for Cowboys fantasy Tony Romo the term Player is classified because it matches the last given classification shown in the Set Classification column Similarly suppose you set up two rules in a set for the following search terms Rule Number Rule Type Match Set Classification To 1 Contains Cowboys City Dallas 2 Contains Broncos City Denver A user searches for Cowboys vs Broncos If the rule builder finds a conflict in rule matching the classification for the second rule Denver applies to this search Add a classification rule to a rule set Steps that describe how to add or edit a classification rule Add rules by matching a condition to a classification and specifying the action Note In this procedure you must apply the rules to one or more report suites The recommended number of rules per rule set is between 500 and 1000 although there are no limits If you have over 100 rules consider simplifying your rule set by using sub classifications 1 Create a classification rule set Ad
105. suite using UTF 8 Upon receipt the system converts data from your web page s character set to the UTF 8 character set so you can use any language in your marketing reports Contact your Account Manager or Customer Care to change the multibyte character support for an existing report suite Enables viewing this report suite when you perform ad hoc analysis In the template list select either a predefined template or an existing report suite to use as a template Fillin the fields described in New Report Suite If you copied settings from an existing report suite a system message identifies any settings not copied to the new report suite Admin Tools 127 The following settings are not copied from template or duplicated report suites e Pathing on variables e Survey e Target e Subrelations e Visitors by Page Manager e Hierarchy e Commerce Visits Commerce Visitors e Custom Insight Participation Manager e Custom Insight Participation Types Manager e Unique Events Manager e Enable Transaction ID Recording e Weekly page visits gt set in Visitors by Page Manager e Monthly page visits gt set in Visitors by Page Manager Quarterly page visits gt set in Visitors by Page Manager e Ad hoc analysis sampling not set e Visitor click map manager e VISTA rules e Menu customizations e Classification data not structure Report Suite Groups In the Report Suite Manager you can organize your report suites
106. support cookies and groups that do not The type of mobile device is identified in the user agent string Adobe maintains a list of mobile devices that are known to support cookies If the mobile device listed in the user agent string is also listed in Adobe s list of mobile devices then the Supported line item in the Cookie Support report is incremented Otherwise the Not Supported line item in the report is incremented Image S t a ci Groups mobile devices based on the types of images they support For example if a visitors phone that supports jpeg images accesses a site the Image Support report is incremented by at least one If the phone supports more than one image format then a visit to a site might result in multiple increments for that visit In other words Report Descriptions Report Color Depth Audio Support Video Support DRM Net Protocols Operating System deprecated 286 Description if your phone supports jpeg png and gif formats then each of those groups in the report is incremented As such the sum of the groups might be greater than the total shown at the bottom of the report Groups mobile device hits by the number of colors supported The report shows the total number of visitors to your site who used a mobile device and breaks them into groups based on the number of colors configured in their mobile devices For example if your visitor s mobile phone supports 24 colors then the repo
107. systems are being used by your site visitors The Monitor Color Depth report shows your visitors most popular color depth settings as configured on their computer Color depth refers to the number of colors that can be displayed on the screen Report Descriptions Monitor Resolutions Netscape Plug ins Java JavaScript JavaScript Version Cookies Connection Types Key Visitors Pages Viewed by Key Visitors Last 100 Visitors Visitor Snapshot 251 The Monitor Resolution report shows the screen resolutions visitors to your Web site most commonly use as configured on their computers The Netscape Plug Ins report displays the plug ins that your visitors have enabled while they view your site The Java Report shows you the percentage of visitors to your site that make use of Java or have JavaScript turned on or off The JavaScript report shows you the percentage of visitors to your site that make use of Java or have JavaScript turned on or off The JavaScript Version report displays the versions of JavaScript your visitors browsers use while viewing your site The Cookies report shows you the percentage of your visitors that prefer to use cookies while browsing The Connection Types Report displays the percentage of your site s visitors that utilize high speed Internet connections versus slower dial up connections The Key Visitors report allows you to single out and monitor up to five different visitor
108. the average visitor to your site views before leaving Custom links s tl calls do not add to the path length for pages However they do count in path length for props traffic variables Multiple instances of the same value reloads do not increase path length Examples Report Descriptions 299 Page A gt Page B gt Custom link gt Page B Path length of 2 Notice that the custom link and the reload of page B do not count toward the path length Prop A gt Custom Link pass Prop B gt Prop C Path length of 3 Notice that the custom link for Prop B does count toward the path length Pathing Reports A group of reports based on path analysis Technically pathing means to move from one page name to another from one value to another If you need to know the order in which values are collected then you need to enable pathing for the variable collecting those values Pathing is enabled by default for pages Pathing is not enabled for any props by default because it is only appropriate in certain cases Contact Customer Care to enable pathing on a prop Note In Ad Hoc Analysis when you enable classifications on a prop pathing metrics become available for all the classifications set up for the enabled prop Example Pathing on Site Sections Enabling pathing for the s channel variable allows you to track how site visitors move between Site Sections as the value changes PATHING Site Sections Home Page Womens
109. the percent of change between comparison reports which is useful when date ranges have a different number of days or different volumes of traffic Normalization takes all metrics and forces them to equal proportions raising or lowering individual line items according to their normalized total Normalizing lets you match trends when one date is much higher or lower than the other For example if one month has three more days than another the three day difference might cause a significant discrepancy in a monthly A B comparison When you normalize the data Analytics forces the totals of each report match and increases or decreases the values of one column to adjust for the different number of days Normalization is available in reports with date comparisons or the Key Metrics reports How Normalization is Calculated Normalization is calculated by 1 Comparing report totals and calculating the proportion of data Pages September Page Views October Page Views Page A 350 400 Page B 200 375 Page C 25 75 Terms Used in Analytics 351 Pages September Page Views October Page Views Total 575 850 Data normalization takes the totals of the two metrics 575 and 850 and determines their ratio 575 850 676 2 Multiplying each line item by the report total proportion using the previous report with normalizing enabled Pages September Page Views October Page Views Page A 350 237 Page B 200 135 Page C 25 17 Total 575 575 Each
110. this release e Resolved an issue where orders added to a merchandising eVar were not being de duplicated properly e Resolved an issue where linefeed characters were sometimes improperly inserted in the middle of rows e Resolved an issue with ASI processing where historical data loads were sometimes omitting part of the data manifested most frequently when the historical data has few rows Data Warehouse 11 03 2011 Added the ability for administrators to edit the schedule for data warehouse requests created by other users Data Warehouse 10 07 2011 The following fixes apply to this maintenance release e Added Visitor ID as a breakdown The Visitor ID breakdown is retroactively available and can be requested for dates earlier than this release 10 07 2011 e Added Total Time Spent as a metric e Added Mobile Device Type as a breakdown e Fixed an issue where certain long running data warehouse requests were not getting delivered e Resolved an issue where data warehouse was not handling custom calendars correctly Data Warehouse 190 e Resolved an issue where date presets such as last week were using incorrect date ranges when scheduled on the first day of the period Data Warehouse 9 20 2011 e Added is null and is not null as new operators in the data warehouse segment builder e Data warehouse now supports compression of files over 2GB Most file compression software handles files of this size If you experience p
111. to Marketing Cloud gt Administration gt Enterprise Dashboard See dentity Management in Marketing Cloud help Simplified Reports Menu Steps to implement the simplified reports menu in marketing reports and analytics Admin Tools 142 The simplified Adobe Reports amp Analytics menu lets you choose to apply an alternate and simplified menu with restructured folders underneath The simplified menu displays these options by default S Co M Metrics Content Navigation Audience Conversion Traffic Sources y Note Be aware that applying the simplified menu removes all customization you may have made to the default menu structure It also implements the simplified menu structure for all marketing reports and analytics users in your organization Think carefully about the ramifications such as training developed around your existing menu structure before implementing this new menu as you cannot revert to any customization in your existing menu structure Navigate to Analytics gt Admin gt Report Suites to open the Report Suite Manager Select the report suite for which you want to implement the simplified menu structure Go to Edit settings gt General gt Customize Menus Click Restore Simplified to implement the simplified menu structure HEW P DEFAULT TOGGLE RESTORE RESTORE FOLDER SEH Rename f MAME MISIBILITY CEN SE j SERGE Name None Default Name None Type None Visibility None ch
112. to access Analysis Workspace and receive and view a shared project However to create and curate projects in Analysis Workspace you must belong to a group with this setting enabled Administrators by default have full permissions in Analysis Workspace By default Administrators and all users have permissions to create segments By default Administrators and all users have permissions to create calculated metrics Descriptions of elements on the Define User Group page Admin Tools Element Group Name Group Description Report Suite Access e Available Report Suites e Report Suites Included in Group Report Access e All Reports e Customize e No Access All Report Suites e TagManager All Access Customize No Access Assign User Logins e Available Users 156 Description The group name A description of the group s purpose such as the type of permissions it grants Displays all the report suites to which this group has access Select the desired report suites The assigned report suites appear in the Report Suites Included in Group Displays all report suites currently assigned to the group To remove a report suite select it then click Remove For the report suites you have selected above choose the specific reports and report groups to which you would like group members to have access Report Groups include e Metrics formerly Conversion Reports More e Traffic Reports e Tools e Vide
113. to the next You can choose how long a conversion variable retains its value whether for a specified duration of time or until a specific success event takes place Traffic variables are not persistent Ranked Report Displays a table with ranked items using numbers and percentages in metrics For example a Pages Report ranks the pages on your site based on traffic and the detail table shows percentages and numbers for metrics like Page Views and Revenue A horizontal bar chart is the default graph type Graphs display a color for each metric Ranked reports can display multiple metrics in a report Ranked graphs default to five items but you can graph up to thirty items in the chart options Real Time Real time reports display web page traffic and rank page views in real time so that you can more quickly understand what is trending on your site For real time reporting Analytics uses high frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites Real time understands trends in your data from minute to minute within seconds of collection It collects and streams data to the interface using real time correlation and tracking of content and some conversion Report Standard reports display data for website and visitor activity traffic patterns referral data advertising campaigns visitor retention product data and more You can run reports and then access tools to
114. version number to view the release history Documentation l View the library reference documentation Legacy Code Manager Legacy Code Manager provides access to saved code archives and other libraries that are not actively being developed Analytics gt Admin gt Code Manager There is a link to the legacy code manager below the table Adobe provides data collection code for several platforms so you can measure website application and video usage in your marketing campaigns When generating code the supported platforms include Admin Tools 74 Additional implementation resources are available at Developer amp Implementation Legacy Code Manager Page Descriptions The following table describes the fields and options you use to generate code Element Description Report Suite H The report suite s pecitied in nit e Code anager is use ac unt varia Dr va Eri AE Ise a Sin e aya ros Suit opel Ics ar ag ntv E amet an In e Er e In SEH SC tion contact an representative Ehara ter TR e the casted character ged enco E ESCH te E El the e er SCH EE SH Ze d ai secado E Supports ae Note A error in the character encod A PEERS fe 2 Perna nent loss EEN C erted Ee n rec lved SS S Ye CO eck character encoding of your we f your web site s use multipli character geod ue of the C cay r sp NS on your CHO ile ee ee for Character Encodings option to see Admin Too Is Element Currency
115. visit your site multiple times and have a different referrer for each visit This report is useful to see how visitors were referred the first time they arrived at your site This can help you see if they continued to use the same referrer and view patterns in how customers are referred to your site You can view the number of visitors generated by an original referrer or discover how much revenue each original referrer was responsible for producing Referrer reports can be populated each time a visitor comes to your site even if the visitor comes to the site multiple times during a session before the visit expires Displays the domain or URL where your visitors came from before they arrived at your site the methods visitors use to find your website and the number of visits to your site that came from these referring locations For example if a visitor clicks a link from Site A and arrives at your site Site A is the referrer if it is not defined as part of your domain During implementation your implementation consultant can help you to define the domains and URLs that are part of your website this can also be done after implementation Any domains or URLs that are not part of those defined domains and URLs are considered referrers For example if web page A and web page B are added to the internal URL filter but web page C is not then web page C is considered a referrer See nternal URL Filters Note Analytics records a referring
116. was spent viewing your site taken across all visitors The Purchase Conversion Funnel Report shows summary data for five metrics in the Purchases reporting group by default Visits Buying Opportunities Carts Orders Revenue and Units The reports in this section let you view information related to standard purchasing metrics over selected time periods Examples could include revenue during the month of March orders made last week or units sold today The Orders report shows the number of orders made on your Web site during the selected time period The Units report shows the total units that were ordered for the selected time period The number of possibilities for using the Custom Event Report is practically infinite Since each marketing report is a little different this report is used differently for each client However just to give a simple example of a common use the Custom Event Report can be used as a counter that shows the number of times an event occurs For example if event is set to count the number of times a document is downloaded then the Custom Event Report will show the total number of times the event or download occurs Report Descriptions Site Content Pages Site Sections Site Hierarchy Servers Exit Links File Downloads 236 The Pages Report ranks the pages on your site based on those that receive the most traffic The Site Sections Report shows the areas of your site that wer
117. website Does not require a persistent cookie Conversion A visitor is a person that comes to your website Is counted when a conversion related event or action occurs Ad hoc analysis A visitor is a person that comes to your website Does not require a persistent cookie Visitor Participation Ad Hoc Analysis Visitor Participation is a metric series that lets you view participation across visitor sessions in marketing channels campaigns revenue and so on For example purchase and revenue credit can be attributed back to other marketing touch points that occurred before the visit in which the order took place Ad hoc analysis provides visitor participation across visits Revenue Participation Spreads conversion credit across all of the pages in a single visit that led to the conversion up to the conversion page Revenue Visitor Participation Spreads conversion credit across all the pages and across visits based on a time frame you specify Example Cross Visit Revenue Participation Metric Descriptions 229 A visitor has two visits to your site The conversion event occurs during the second visit on Page D for 60 of revenue VISIT ONE VISIT TWO B ao gt gt gt E Page A Page B Page C Page A Page B Page D Page E Gress In reporting the conversion allocation is as follows e Revenue Allocated to the page e Revenue Participation Allocated to the second visit e Revenue Visitor Parti
118. weeks in each month depends on the selected first day of the year The custom format offers a 364 day year Since the average year contains 365 days you can select a future year to which you can apply the extra days Once you define the custom calendar the new calendar format is used to process correct data set for given report request Set up the custom calendar Steps that describe how to set up the custom calendar Click Analytics gt Admin gt Report Suites On the Report Suite Manager select a report suite Click Edit Settings gt General gt Customize Calendar Select a calendar type described in Customize Calendar Descriptions Click Save ar WD Admin Tools 87 Data Sources The Data Sources feature allows you to import data to Analytics from offline sources Once imported this data can be treated and handled similarly to data that was collected natively Use Data Sources to e Integrate offline data with data collected from your web site e Collect data from web servers call centers or other systems Then import it into the Marketing Cloud to see conversion from all avenues of your organization e Optimize keyword bid management based on offline lead fulfillment through SearchCenter When Data Sources is activated on a report suite an FTP location is provided so you can upload files to be integrated into reporting Once uploaded Adobe servers automatically process the data and integrate it into your r
119. you specify whether multiple hits on the same page are counted as one or as multiple page views The metric Single Page Visits is equivalent to both Single Access AND Bounces in Reports amp Analytics depending on whether Count Repeat Instances is set to Yes or No See Settings Tab Descriptions in Ad Hoc Analysis Help Correlation The relationship between two Traffic reports in a report suite You can run correlation reports by breaking down report data For example you can run a correlation breakdown report that shows visitor age group correlated with the type of search engine the visitors use Correlations are particularly useful for understanding the relationships between two or more Traffic Custom Insight variables or other system variables Correlations come in three sizes 2 5 and 20 based on the number of items that are correlated together at the same time Marketing reports see Breakdown Reports Ad hoc see Break Down Table Data CPM Cost per Thousand Pertains to instances in which the code on the client s web page generates a server call to Adobe for example an image request CPMM Cost per Million Pertains to instances in which the code on the client s web page generates a server call to Adobe for example an image request Creative Element Creative elements are characteristics that vary between placements or instances of the campaign and include characteristics such as media type headline keyw
120. 0 min Timestamp 1 00 101 1 02 1 06 1 07 1 08 1 09 400 401 4 02 4 03 Server time 100 101 1 02 4 00 4 00 4 00 4 00 4 00 4 01 4 02 4 03 gt 30 min Launch 1 Launch 2 If an app is configured for offline data collection the SDK will cache the behavior that occurs while the device is offline Then when the device comes online the SDK will send out the cached offline hits and begin sending in subsequent online hits If the time between the online portions of user behavior is greater than 30 minutes an inflated visit will be counted when the cached hits are finally forwarded to Adobe s servers Tracking App Location in the Background Some mobile apps perform work in the background In the Adobe Mobile SDKs developers can send a trackLocation call while the app is backgrounded This provides the user with useful information when the app is brought to the foreground However if the time between each backgrounded trackLocation call is greater than 30 minutes each trackLocation call will generate an inflated visit as illustrated in the following graphic trackLocation with the app in the background Visit 1 Visit 2 Visit 3 Visit 4 starts starts starts starts 1 00 1 01 1 02 2 00 3 00 3 00 gt 30 min t i gt 30 min t gt 30 min Launch 1 trackLocation trackLocation trackLocation app in background app in background app in background Metric Descriptions 225 Why Visits Might Be Lower than Launches In some si
121. 15 Updated Groups 02 19 2015 Classification Rule Sets 09 04 2014 Column Heading Format 07 29 2014 Added links to the article None Unspecified Unknown and Other in reporting 04 30 2014 Reporting Best Practices and Troubleshooting 03 14 2014 Classification Rule Sets 358 Description Added information about the numerator and denominator for time spent calculation Added information about the Mobile App Admin group and Group Management in Marketing Cloud Added feature information about how classification rules can now overwrite existing classification values Added a recommendation of 30 column limit for imports and exports of classification files Various reports in the Adobe Marketing Cloud can show None Unspecified Other or Unknown depending on the specific report viewed Generally this breakdown means that the variable was not defined or otherwise unavailable To increase access to the article links were added to Classifications Troubleshooting and Data Collection sections Learn about common reasons why reports fail and what you can do to avoid timeouts and failures Added information about the Select Available Report Suites feature This button displays the Available Report Suites page where you can select one or more available report suites to use for all your rule sets This page also displays when you first run the Classification Rule Builder This feature is intended to help reduce report
122. 177 Various information about the page ID link clicked including destination URL link number etc The time and date that the event request occurred in local time Whether Java is enabled Y N The version of JavaScript supported by the browser The width and height of the browser window The width and height of the screen the physical monitor Monitor depth number of available colors Connection type including LAN modem etc Netscape plug ins if running Netscape the list of plug ins installed in the browser Cookies enabled whether or not cookies are enabled in the browser based on a test cookie Whether the current page is set as the browser s Home page Direct variables are those set directly by the browser in the HTTP header of the image request sent to Analytics These variables are set in each request that is made for any content on the Internet and include some of the most basic user information The variables are reported directly or indirectly in a number of marketing reports Direct variables include the following Direct Variable IP address domain user agent string Description The IP address is the Internet Protocol address of the user s browser or machine That IP addresses may be pooled among multiple users and that a single user may also use more than one IP address from page to page The user s IP address is resolved to geographic location based on data provided by Digital Envoy through a
123. 2013 and later provide the full URL to processing rules The full hostname of the referrer http en main example co uk index jsp q value The last two sections of the hostname of the referrer http en main example co uk index jsp q value Query string parameters contained in the referring URL http en main example co uk index jsp q value IP address as reported by the browser User agent as reported by the browser The version of the appMeasurement library used to make the request When using image beacons you can populate this with a custom value that is read using processing rules This value appears at the following location in the URL http server net b ss report suite 1D 1 CoDEVERSTON Variable Description eVar 1 N evarl evarN Campaign Tracking Code s campaign Currency Code s currencyCode List Variables 1 3 s listl s list3 Admin Tools 108 Variable Description Purchase ID s purchaselD Transaction ID s transactionID Visitor State s state Visitor Zip Postal Code s zip Success Events Processing rules can set events but cannot read them as conditions Event Description Event 1 100 eventl event100 purchase scView scAdd and Predefined events other cart events Unavailable Dimensions This section contains a list of dimensions that are not available to read or write using processing rules e Link Type such as Custom Download or Exit e Hit type such as page view link cli
124. 33 Page 2 2 2 3 0 67 Even if the event is sent on an s tl call the page viewed prior to the event that was sent s t call will get partial credit Notes If no page name exists the URL is used e If you have a hit with no page name page URL or event list no commerce event the hit is excluded e Breakdowns on pages show all pages that had a value persisted Pages Not Found Report Helps you identify pages that contain broken links and to measure traffic to pages that do not exist These pages are commonly referred to as 404 Pages You can use this report to see where visitors are accessing these broken pages as well as how often Properties e This report references data directly from the pageType variable implemented on your website e This report can be viewed in both trended and ranked formats e Clicking the magnifying glass icon shows you the top referrers to that specific page Paid Search Engines Report Displays which search engines visitors use for paid searches Paid Search Keywords Report Displays a breakdown of each paid search keyword that is used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click the magnifying glass next to a search keyword to see the search results for your site Path Length Report Displays by percentage and by total count the depth of each visit to your site In other words the report indicates how many pages
125. A 1 Yes Yes No Yes or No No 1 Yes Yes Yes No No 2 Yes Yes No Yes Yes 3 Data Warehouse 194 Sort by Metric Has Metrics Has Date Max rows set Report Layout Breakdowns Granularity Yes Yes Yes Yes or No Yes Yes Yes Yes Yes No Manage data warehouse requests The Request Manager lets you view duplicate and re prioritize requests In Data Warehouse select the Request Manager tab Working in this tab lets you e View recent report requests by report name segment applied requestor request date and status e Duplicate requests Click Duplicate next to the request Note This action duplicates only the request not the schedule or the delivery details e Search for reports by report name or by the login name of the requestor e Re prioritize reports by dragging and dropping them to a new location within the queue Data Warehouse Best Practices Data warehouse provides a flexible interface to run custom reports Following these guidelines can help reduce the time it takes to retrieve data Guideline Description Run Page Views Visits Visitors and other standard reports in Version 15 Before creating a Data warehouse report see if the information you are looking for is already available in reports If so the report will be delivered much faster due to the pre processing performed by reports and analytics for common metrics Understand the amount of data you are A multi year report on a large report suite can contai
126. A many to many dimension can be thought of as representing a set of values for each element of its parent dimension A many to many dimension is equivalent to an anonymous countable dimension with its parent and a Simple dimension with a parent of the anonymous countable dimension Example The many to many dimension Search Phrase has a parent of Session Each Session can use zero or more Search Phrases and a Search Phrase can be used in any number of Sessions Denormal A dimension that has a one to one relationship with a parent Countable dimension The element names of the denormal dimension can carry information about the corresponding elements of the parent dimension A denormal dimension can be thought of as storing an arbitrary string value for each element of the parent Denormal dimensions can be used with the data workbench server s segment export capability to output details about a subset or segment of a countable dimension In addition denormal dimensions can be referenced in metric formulas and worksheet visualizations and can be used with certain restrictions to define filters Example The denormal dimension EMail Address has a parent of Visitor Each Visitor has an EMail Address and each element of the EMail Address dimension is associated with a single Visitor Even if two visitors have the same e mail address their addresses will be different elements of the EMail Address dimension A Segment Export can reference the EMail Addre
127. ATAA A S For match string a b c d Regular Expressions Does Not Contain Example This example provides a regular expression that matches any string that does not contain specific characters in this case 13 Regular expression 5 21 13 Test strings Ss ES ES d xOxo d yoyo qaqa D D Match results anD CRONO O EE In this result a b 1313 does not indicate a match Regular Expressions Reference Table abc A single character of a b orc abc Any single character except a b or c a z Any single character in the range a z a zA Z Any single character in the range a z or A Z A Start of line matches the beginning of the line Match the end of the line or before newline at the end MA Start of string z End of string Match any character except a new line s Any whitespace character AS Any non whitespace character Xd Any digit D Any non digit w Any word character letter number underscore Admin Tools 57 WW Any non word character b Any word boundary Kal Capture everything enclosed alb aorb a Zero or one of a a Zero or more of a a One or more of a a 3 Exactly 3 of a a 3 3 or more of a a 3 6 Between 3 and 6 ofa A good resource for testing regular expression validity is http rubular com About Rule Priority If a key is matched to multiple rules and it sets the same classification column shown in the Set Classification column the last rule is used As
128. CES ee e EE 327 Unique Customers e EE 329 Unique Visitors Report Analytics 329 Units Repor EE 334 US AE E E E T a 334 O O 334 MIdeo Support GD ONS tetra lio laico 334 Virtual Focus Group A e ta Ad 334 Visitor Detail FRO OU pereen io e ira 335 Visit Number Repo naciona dina 335 Visitor Profile Report ib tee 335 MISTIOU SEET 335 Visitor Zip and Postal Codes RU toa 337 MISITORS FGI OM EE 337 A a Ae ah E 338 Terms Used i Arial VUCS ciones deene 340 PC CUIS IONS ota tence O O 340 Lee EE 340 El EIERE Een teeter a ge 340 Ae EE 340 Ee RE Ee 340 A E A ae Oe 341 Last updated 12 9 2015 Analytics Help and Reference Contents A A E A E E eae eter aes 341 SASSI CAM DEE 342 Clickstream Data rs so O 342 conversion Variable e EE 342 Gount Repeat INStanCeS casitas ido iio 343 AA a aan EEEE tected EE beveled EEE EE A ar ie aai 343 CAM bs eee 343 COA 11 O E T E E A Te PRC TC ae nena OR 343 Greative En A A eS 343 Custom Traffic Variable STOP aii A A a n 343 G rrent Da EE 344 Dala Connectors Tae a iae e r eaaa aaie a aaa A a aare aas seisa iE 344 BA E 344 DECISION te EE 344 elt ee ee DEE 344 DIMENSIONS usara ato a dina 345 SE HE EE 347 EXIt CINK ase hes ete deed 347 Expiration TON EE 347 Gana aa 347 E le E ele 347 O E E A O E O 7 COREE MC 347 PHO ATC q pu ents cues Dace Saree teudids ces Saleh visti Guts aaa a a aae 347 Pl ba Mie td eter eA e SEA ate ASR AR EN O teats 348 Image E EE 348 Internal Search Telma taaan ts 348 KPI Key Pe
129. D SHP SIT SKK SLL SOS SPL SRG STD SVC SYP Mozambique Meticais Namibia Dollars Nigeria Nairas Nicaragua Cordobas Norway Kroner Nepal Rupees New Zealand Dollars Oman Rials Panama Balboas Peru Nuevos Soles Papua New Guinea Kina Philippines Pesos Pakistan Rupees Poland Zlotych Paraguay Guarani Qatar Riyals Romania Lei Russia Rubles Rwanda Francs Saudi Arabia Riyals Solomon Islands Dollars Seychelles Rupees Sudan Dinars Sweden Kronor Singapore Dollars Saint Helena Pounds Slovenia Tolars Slovakia Koruny Sierra Leone Leones Somalia Shillings Seborga Luigini Suriname Guilders S o Tom and Principe Dobras El Salvador Colones Syria Pounds 83 Admin Tools SZL THB TJS TMM TND TOP TRL TTD TVD TWD TZS UAH UGX UYU UZS VEB VND VUV WST XAF XAG XAU XCD XDR XOF XPD XPF XPT YER ZAR ZMK ZWD SRD CUC TRY Swaziland Emalangeni Thailand Baht Tajikistan Somoni Turkmenistan Manats Tunisia Dinars Tonga Pa anga Turkey Liras Trinidad and Tobago Dollars Tuvalu Dollars Taiwan New Dollars Tanzania Shillings Ukraine Hryvnia Uganda Shillings Uruguay Pesos Uzbekistan Sums Venezuela Bolivares Vietnam Dong Vanuatu Vatu Samoa Tala Central African CFA franc Silver Ounces Gold Ounces East Caribbean Dollars International Monetary Fund Special Drawing Rights Communaut inanci Africaine Francs BCEAO Palladium Ounces Comptoirs Fran s du Pacifique Francs Platinum Ounces Yemen Rials
130. Domains is requested v14 does NOT include Typed Bookmarked in the total v15 does include Typed Bookmarked Report History Date Change 1 16 2014 Data warehouse was updated to match the logic used by marketing reports amp analytics Before this date referring domains did not persist across the visit Return Frequency Report Shows the length of time that passes between visits from returning visitors and the number of visits that fall into each time length category Use the report to see the average amount of time that repeat visitors go without visiting your site and the trends in repeat customers Use this information to market effectively to visitors who have gone a certain period of time without visiting your site You can e Identify the number of return visitors and the frequency of their return visits e Evaluate your website s appeal and relevance to visitors over time e Know how sticky your site is to visitors and how often they feel compelled to return for further interaction or updates e Identify the impact of your website s content and promotions on your visitors By default this report has the following time lengths e Less than one day e One to three days Report Descriptions 310 e Three to seven days e Seven to fourteen days e Fourteen days to one month e Longer than one month Notes e This report does not record any first time visitors as there is no prior visit to compare against e The date range
131. IP targeting works at varying levels depending on the location and the network A number of carriers backhaul IP traffic through centralized or regional POPs e IP addresses belonging to users of satellite ISPs Identifying the specific location of these users is difficult as they usually appear to come from the location of the uplink e Military and government IPs This often represents personnel traveling around the globe and entering through their home location rather than the base or office where they are currently stationed Map View The Map report type is available in addition to the Trended and Ranked report types The Map view color codes countries according to their relative contribution to your highest value line item The legend visible to the right of the Map view specifies ranges which are calculated in increments of 5th s of your top line item first 1 5th second 1 5th etc The darker the color the greater the number of daily unique visitors from that country that are visiting your site Only one metric is used when you are in the Map view more are available in the ranked trended view GeoSegmentation Regions and Postal Code usage by Country The following table lists whether the country has regions or postal codes which indicates whether we will populate the regions or zip codes report Report Descriptions Yes indicates that the report is populated for that country No means the report is not populated Co
132. M ee Pole Paths gt Pages gt Previous Page Shows where visitors to each page come from For example if you have a Features page this report shows the top five pages your visitors came from to get to your Features page This report e Identifies the route a visitor takes when entering a page on your site e Lets you determine which pages feed visitors to important pages on your site e Lets you analyze a sign up page for example to understand which of your site pages is most effectively driving your visitors to subscribe to your services Report Descriptions 303 Product Description Ad Hoc Analysis A Flow report You can specify the direction in the interface and run the report at across visits or at the visit level Previous Page Flow Report The Previous Page Flow report shows multiple levels of the most popular pages that your visitors view before the selected page The report also highlights pages from which visitors enter your site Previous Section Flow Report The Previous Section Flow report is similar to the Previous Page Flow report It displays data for Site Sections groups of related web pages If a page is contained in more than one site section then the report displays data for all site sections For example an online retailer might have site sections for its products and site sections for product brands In this case a product web page can fall under multiple sight sections Though a product page has only
133. NTBernardPup A simple tool to automatically create campaign Ids and upload the classification data to SAINT SAINTBernard The enterprise tool you can use to download edit and upload classification data See the Developer Connection Gallery for more information or contact Adobe Engineering Services Numeric 2 Classifications Numeric 2 classifications provide custom flexible metrics that you can import into the Adobe Marketing Cloud via the importer A common way to use numeric 2 classifications is for numeric variables that change over time for different items such as the cost of goods sold In admin you can create classifications on the Conversion Classification page and then use the importer to export a file make edits and then import the file back in to Adobe After importing the data you can use the numeric classifications when creating calculated metrics The following table illustrates the differences among classification types FEATURE TEXT NUMERIC 1 0 NUMERIC 2 0 Displays as a report Yes No No Can be used as a metric No Yes Yes Can be created on the base Yes No Yes report Calculated based on events No Yes Yes Multiple rows per key No No Yes Can have different values No No Yes for different time periods Can be used in calculated No Yes Yes metrics Create Numeric 2 Classifications You create numeric 2 classifications the same way you create other classifications You can add numeric 2 classifications only to co
134. Overwrite value of Campaign to Query String Parameter cpid For example if Al ol the following are true Campaign ba Not Set EI The conversi n variable valyt sel by Omnfures web Beaten more m a Agi Condition Then do the following Overwrie vale of Campa n Wih Query String Parameter CDR Add Action Setting the Product View Event from the Product Overview Page Events can be set based on page values or based on specific values in a variable Rule Set Value Condition If the Page Name Equals Product Overview Action Set Event Product Views Event To Custom Value 1 For example Admin Tools 112 a of the following are true Page Hame Equals e Any of Product Overview Limit 30 one volve per in 6 Add Condition Then do the following Set even e Product Views To Custom Value Ui Adding a Subcategory by Concatenating the Category and Page Name You can use the concatenate option to populate values by combining other values Rule Set Value Condition None always execute Action Overwrite Value of Subcategory to Concatenated Value Category Page Name For example Always Execute Overwrite value of Page URL e With Concatenated Value Debr er Category Page Hame dd Wal Determining a Path by Copying an eVar Value to a Prop You can copy the value of an eVar to a prop to enable pathing When setting values the variable on the left receives the value ev
135. S lilas 213 A A NO 213 Time Spent Page Calculation Exvample anar n cnn ncn narran rra 215 Time Spent Site Sections Calculation Example non cnnnnannnnnnns 216 Time Spent eVar Calculation Exvample anar n cnn cnn narran rra 218 de 219 Ungues ViIStOrS isane ct ctcerieeiees tale le ccs oleate E etal cee aE E EEA 219 A eae bce A gale lector Be ant eat re Vales Pees adalat Ak 220 MIST a AAA A AAA EE 220 WASTES ne BET e dd does ee ias 221 ATA E LO OPA uo este paces Cat ole ote be Cade cei cece deeds Oe Aleta ua aLend etwas ten EEA R 228 Visitor Participation Ad Hoc dree can eA Ai ee 228 US ln e Ee 229 Yearly Unique VISITOTS sour li 229 Report DeScrplloOAs cre eee eae 231 Reporting Best Practices and Troublesbootmg ee 231 een ee 232 Version 14 Report Descrip A n 233 Report EIERE 252 Ranked Reportan idad 252 TENSA REPOSAN A A eo a 252 leg e EE 252 Flow Repons eege aieiai idl ee alee ed ae ee eel ee 252 Bookend Pattern Reposo eii ii loc pista 253 Bookmark URL Length Heport nn nnnnn ne 253 Last updated 12 9 2015 Analytics Help and Reference A A A Oot ne rene T 253 Breakdowh ee iaieiiea e eaa daa 253 CAINE ssesssrseesssrneessrrneesrnnnnnsnnnnnnntttnnnnttnnnnnnnnnnnnnannnnttananntnunnannnnannnnan nanena 254 Adda Correlation Filter coca od li aida AEA 254 Browser Height Report lona dd 255 Browser Types Repollo dan 255 Browser URL Length Heport Aen 255 Browser WII nar ana 255 Browsers A O O AO 256 Campaign
136. Search Pathing is then available in various paths reports such as Next Site Section Flow which displays how visitors move through page groups or sections of your site Report Descriptions 300 Search 20 186 path views 13 76 Exited Site D4222 path views 2 88 Shopping Comparison 3 483 path views 2 37 Account Tools 2 822 path views 1 92 All other ib 4 565 path views 3 11 Children amp Toys 35 278 path views 24 05 Search BD 11 396 path views 7 77 Exited Site Womens 3 711 pain views 2 53 24 227 path views 16 52 Shopping Comparison 2 886 path views 1 97 Account Tools a 2 385 path views 1 63 All other 3 849 path views 2 62 Womens 8 302 path views 5 65 Shopping Comparison 3 464 path views 2 36 Account Tools 2 855 path views 1 95 Exited Site amp 2 726 path views 1 85 Home Page 146 686 path views 100 Mens D 21 433 path views 14 61 Example Pathing on Searches This same concept of going from one value to another value applies to other traffic variables as well including s props For example if you enable pathing for your Internal Search Term s prop you could see the path visitors take through search terms Example Pathing per Login Status You might want to know how people path through your site based on a visitor s log in status To see this information you would not look at the pathing reports for login status because
137. Single Sign On Help on single sign on for marketing reports amp analytics e Dynamic Tag Management Dynamic tag management is an evolution of tag management designed around mapping user interactions to marketing technologies Visit the dynamic tag management help to get started e Regional Data Collection RDC Legacy documentation for version 14 Marketing Cloud Community Resources e Adobe Analytics Community e Marketing Cloud Release Notes e Product Documentation Home e Developer e Idea Exchange e Adobe Training and Tutorials e Featured Solutions Center Admin Tools 17 Admin Tools A help system for administrators using Admin Tools Analytics gt Admin A Important Do not to open multiple Admin Console tabs in the same browser This can lead to you inadvertently saving settings to the wrong report suite If you need to for example compare rule sets and copy them to a new report suite we suggest that you open a new browser or take a screen shot to compare rule sets The Admin Tools let you configure the following Analytics features Administration API Adobe s Administration API lets you change report suite and user settings without the need to use Admin Tools This feature is useful if you have a custom reporting interface letting you make changes to the report suite without having to log in to the interface There are no limitations to using this API as compared to Admin Tools Meaning if a certain action c
138. Terms Commerce Variable String Basic Most Recent Last Visit evar3 3 Commerce Variable String Basic Most Recent Last Visit evar4 4 Success Events Type s_code variable Registrations Counter no subrelations event 1 Email Registrations Counter no subrelations event 2 Subscriptions Counter no subrelations event 3 Page Views Counter no subrelations event 4 Ad Impressions Counter no subrelations event 5 Ad Clicks Counter no subrelations event 6 Custom Insight Variables s_code variable Traffic Property 1 5 propl prop2 prop3 prop4 prop5 The following table contains a list of the standard commerce events Initial configuration for these events is identical in all report suite templates Events with an s_code variable of N A do not need to be set they are provided automatically Standard Type s_code variable Commerce Events Revenue Counter purchase Orders Counter purchase Units Counter purchase Carts Counter scOpen Cart Views Counter scView Instances Counter N A Checkouts Counter scCheckout Cart Additions Counter scAdd Cart Removals Counter scRemove Visits Counter no subrelations N A Admin Tools Standard Commerce Events Page Views Daily Unique Visitors Unique Visitors Default Template Type Counter no subrelations Counter no subrelations Counter no subrelations s_code Variable N A N A N A Configures several common variables and success events for a typical
139. U S state of Connecticut to be improperly classified as Australian Capital Territory This caused reports to not return data for Connecticut and to return extra data for the Australian Capital Territory Data Warehouse 11 08 2012 The DataWarehouse maintenance release 11 08 2012 includes the following enhancements and fixes Corrected an issue with the JavaScript breakdown In the past the dimension values for this breakdown were numerical values Now the dimension values are enabled or disabled as they are in SiteCatalyst Data Warehouse 10 18 2012 The data warehouse maintenance release 10 18 12 includes the following enhancements and fixes Data Warehouse 188 e Improved Browser Type reporting in data warehouse to more closely match SiteCatalyst Uncommon browsers will be reported as Other and cases where no browser was detected will be reported as an empty string null e Corrected inconsistencies between data warehouse and SiteCatalyst related to case sensitivity and traffic variables Unless traffic variables are configured to ignore case data warehouse now treats the following variables as case sensitive page channel server custom link download link exit link Data Warehouse 9 21 2012 The following fixes and enhancements are available for data warehouse e Resolved an issue where requests were being limited to 50 rows by default e Resolved a number of issues related to how data warehouse handles the following si
140. Visitors are available as metrics e This report can make use of segments Ad Hoc Analysis Properties e In addition to most out of the box conversion variables you can break down the Tracking Code report by all other reports within the reporting interface e In addition to eCommerce and custom events you can use all conversion and traffic metrics as well as use different allocation for all conversion metrics e This report can use advanced segments Traffic Reports Traffic reports give you in depth insight into how visitors interact with your website Traffic reports let you Analyze critical aspects of visitor behavior Monitor and understand traffic patterns Determine popular site content Segment visitors by any measurable criteria Report Descriptions 327 Some out of the box reports contain both Traffic and Conversion metrics such as the Search Engine reports However Traffic and Conversion reports are unique to your organization and are displayed in the Traffic and Conversion menus Common Persistence In Traffic Sources all report values persist and receive credit until they are overwritten or until the visit ends whichever comes first Previously only Keywords and Referring Domains persisted For example if a visitor performs a Google search for DVD which brings them to your site for a 100 purchase the report allocates 100 credit to the keyword DVD and also to the Google search engine This functional
141. a VISTA rules can act on data in the HTTP header as well as any data element sent in the code Your implementation consultant works with you to define VISTA rules and to create a specification from which the rule is programmed and tested VISTA Uses VISTA can be used to perform the following Segment data into separate report suites by domain names URL patterns or directories e Segment data based on user related data such as the value of a cookie if the cookie value is passed in a variable IP address operating system browser type or version or the value of any variable populated via implementation e Separate or copy data into multiple report suites e Use JavaScript variable values as a lookup value in a database referred to as a database VISTA rule to dynamically apply changes to data based on values passed into Analytics Implementing server side VISTA rules within the reporting architecture is perfect for websites that cannot implement complex logic within their own web architectures VISTA rules are programmed and stored in one central location so updates can be made quickly and easily This is perfect for large distributed sites and companies with various subsidiary divisions where rolling out site changes and new processing rules is often laborious and time consuming Common VISTA Rules e Grabber VISTA grabs a value from the URL the HTTP header or a variable and sets it into another variable or manipulates it and set
142. a web page the reported Time Spent on Page metric is 00 02 00 The midpoint value of the 1 to 3 minute range Version 15 and ad hoc analysis use explicit values including link events and video views to calculate Time Spent so the reported Time Spent on Page value in this example would be 00 01 15 About the Numerator and Denominator The numerator is total seconds spent The denominator is not available as a separate metric in reports amp analytics because it depends on the dimension used For example if the dimension of the report is browser or something similar at the visits level then the calculation will be visits with a time spent value In the case of Page Name or other dimensions at the hit level it is essentially Occurrences Instances or Page Views but with reloads and unset values e g page events counted as a single page Differences between Version 14 and 15 version 14 Version 15 and Ad Hoc Analysis Time stamp Calculates a visitor s Time Spent value Time stamp link event Calculates a visitor s Time based on Web beacon time stamps generated by the Spent value based on Web beacon time stamps visitor s page views generated by the visitor s page views and link events custom download exit and video Metric Descriptions version 14 Ranged values Reports Time Spent metrics using a midpoint value based on ten time buckets or ranges such as 30 to 60 seconds 1 to 3 minutes and 5 to 10 minutes Midpoint
143. a Connectors partners integrate their products and services into the Adobe Marketing Cloud Adobe provides a well defined process for creating a Data Connectors integration Data Sources You can use Analytics to create and manage FTP based Data Sources which leverages FTP file transfer to import offline or historical data into the Marketing Cloud After creating a Data Sources instance the tool provides an FTP location that you can use to upload Data Sources files Once uploaded Data Sources automatically locates and processes them After the files are processed the data is available for Analytics reporting Decision Tree In data workbench decision trees are a predictive analytics visualization used to evaluate visitor characteristics and relationships The Decision Tree Builder generates a decision tree visualization based on a specified positive case and a set of inputs A Decision Tree is a binary classifier with a set of rules or filters identifying visitors who satisfy specific rules based on a positive case A decision tree sets rules to classify visitors who satisfy or do not satisfy this positive case These rules generate a tree map to provide a level of confidence to meet these positive case results Deduplication The removing of duplicate events and visits from reporting Terms Used in Analytics 345 Dimensions Descriptions or characteristics of metric data that can be viewed broken down and compared in a report T
144. a ia 281 Languages Report sxe avec AA AAA 281 ASE OG Visitors OPO GE 281 LINKS ROD OM esti ete Geet aeea a ooo 282 Week Path Report EE EE 282 Mail URL Lernen ad aaa dia 282 Manufacturer Eet 282 Marketing Channel Overview Heport nn nnnenne 282 Marketing Channel Detail First and Last Touch 283 ee e O E 284 Mobile Carrier Reports riada 287 Monitor Color Depiirepo y eer 287 Last updated 12 9 2015 Analytics Help and Reference Most Popular Ee 288 Most Popular Servers RED OM econ a aea Eae tica 288 Most Popular Site Sections RODO Ei 288 Net Protocols EDO EE 288 Next Page Report eet 288 Next Page Flow Report trienio 288 Next Section Flow Reporta 289 Next Server Flow Repo EE 289 ele EE EE Rea E 289 Operating System Types Heport AAA 290 MASTS Report EE 291 Original Referring Domains Heport n 291 Over Time ODO Reunion tiles 291 Social Owned Property Reports atari A eas 291 Page Depth ADO ee ee 295 Fage Summary Repo EE 295 Page Value ReDOn iti catenin EC EE 295 Page Viewed by Key Visitors Heport Ae 296 Page Views Rea ds 296 Pages EE 297 Pages Not Egeter geed 298 Paid Search Engines EE eege ee 298 Paid Search Keywords ReDO siii tia 298 PAE A Ai 298 Pathing EDO Sussie sita aoine A o ao 299 Paths Reports a dll 301 Previous Page RepOl E 302 Previous Page Flow Heport AEN 303 Previous Section Flow REDON deeg ee eee dia 303 Previos Server leede ee EE ee 303 See Die Cen GE 303 Last updated 12 9 2015 Analytics Help a
145. a publishing list for the company Click Analytics gt Admin gt User Management Click Publishing List Manager Click Add Publishing List In the Publishing List Name field specify the publishing list name Configure the options described in Publishing List Manager Descriptions Repeat the previous step for each report suite you want to include in the publishing list Click Save NO of WD Filter the publishing lists table Steps that describe how to filter the publishing list table using search Admin Tools 99 1 Click Analytics gt Admin gt User Management 2 Click Publishing List Manager 3 In the Search For field enter a search value then click Go Click Clear to reset the filter and display all publishing lists Publishing Widget A Publishing Widget is a container that lets you embed marketing reports bookmarks and dashboards on a web page People in your organization who do not have access to marketing reports can view pertinent data For example you could provide a dashboard so company executives can view the number of page visitors the number of unique page visitors and so on No authentication is required to view data published through the Publishing Widget Because of this you should consider published data to be no more secure than data sent to an email group or list server Use the widget only in compliance with your organization s security standards existing contractual requirements
146. a set Note Deleting rules does not delete classified data uploaded See Delete classification data if you need to delete classified data Admin Tools 49 Note Groups with permissions to use the classification import tool can use classification rules See How Rules Are Processed for important processing information Additional Resources Blog For additional information about this feature see the Digital Marketing Blog Rule based Classifications Video Visit EnterpriseTV gt Analytics gt Classifications to view the Classifications Rule Builder video Classification Rule Sets A rule set is a group of classification rules for a specific variable You apply a variable to the rule set If you want to create multiple rule sets for one variable you must apply each rule set to multiple report suites Classification Rule Builder Page Analytics gt Admin Tools gt Classification Rule Builder The following fields and options are available on the Classifications Rule Builder Element Description Add Rule Set Creates a rule set Displays the number of rules contained in the set Rules Displays the activity status of the rule set such as Draft or Active Active rules process Status daily examining classification data going back typically one month The rules automatically check for new values and upload the classifications Indicates when the rule set was edited Last Changed Duplicate Duplicates copies a rule set so th
147. a visit begins at 11 45 p m on December 1st and continues until 12 30 a m on December 2nd The visit is counted on December 1st and December 2 This reporting applies to other time periods including weekly monthly quarterly and yearly Visits and Launches The differences between Visits and Launches and updates about why Visits might be higher than Launches Updated October 2015 e Definitions e Differences in the Count of Visits and Launches e Why Visits Might Be Higher than Launches e Why Visits Might Be Lower than Launches e Aligning Visits and Launches Definitions Visit Originally designed for web analytics a visitrepresents a period of visitor activity surrounded by 30 or more minutes of inactivity The 30 minute timeout is an industry standard and is generally not configurable In Adobe Analytics a new visit is triggered when either e 30 or more minutes of elapsed server time has occurred since the last visitor activity was received by Adobe s data collection servers or e There is 30 or more minutes between the time stamps on two consecutive data points Mobile App Session A mobile session represents the time spent with the application in the foreground surrounded by five or more minutes of the application being in the background In situations where the application is interrupted for a period less than 5 minutes say for a phone call or text message a new mobile session will not be created and the time spent out
148. aScript and HTML page tags for all solutions to your website gt Click gt Admin gt Code Manager Other ways of implementing JavaScript and HTML measurement are described in the Analytics Implementation Guide You can use native PHP and Java libraries on your web PHP Log in to reports amp analytics gt Click server to send analytics data gt Admin gt Code Manager The Data Insertion API lets you send XML data directly to the data collection server using HTTP POST and GET and Data Sources lets you send delimited hit data EJ gt Admin gt Code Manager to an FTP server where it is imported directly to Analytics Java Log in to reports amp analytics gt Click Data Insertion API No download data is sent using web services API e PHP AppMeasurement e Java AppMeasurement e Data Insertion API e Data Sources Data Sources No download data is uploaded using FTP or web services API Native libraries are provided for iOS Android Windows Configure your app in Adobe Mobile Phone 8 Blackberry Symbian and others services so you can download a Bloodhound 2 2 for Windows customized package that includes a Bloodhound 3 0 for Mac beta pre populated version of the configuration Unity Plug in for iOS and Android 4 x SDK file iOS instructions Android instructions e Windows Visual Studio Extensions for Marketing Cloud Solutions 4 x SDK e Xamarin Components for Marketing Cloud Solutions 4 x SDK e
149. able on the Paths report Path Views shows you how many times a particular sequence of pages were viewed Instance of the Product View being set Occurs when the product detail page is viewed This value comes from the prodView event Counted when the same page name is loaded twice in a row This typically indicates that the page was refreshed Note that visiting the same page twice in the same visit does not count as a reload unless both visits occurred in a row Shows the number of visits where visit number is greater than 1 Return Visits includes non cookied visitors Revenue is captured on the purchase event and is defined as the total dollar amount for the sum of the order for each product This value comes from the purchase event Searches is not a default metric it is always a custom metric It s the recommended default metric for search engines and keywords This metric represents instances of a click through and shows the page that is associated with a specific engine or keyword Searches metric data can be reported retroactively to the beginning of the data set Single Access is defined by the number of visits to your site that contained a single unique Page Name value If a user comes to your site and clicks a tracked link triggers an event such as a video view or reloads the page the visit is still considered a Single Access visit As long as value for the pageName variable does not change any number of requests can be
150. access to dashboards and bookmarks from Reports amp Analytics and more e Marketing Channels Help Help on configuring marketing channel reports which display how much revenue your marketing channels generate e Data Connectors Help on importing tracking data from third party applications into Adobe Analytics e Visitor Click Map Help on the visitor click map plug in for Internet Explorer and Firefox e Report Descriptions Help on what you see when running reports in Analytics e Metric Descriptions Help on metrics e version 14 Analytics Help Home e Marketing Cloud Core Services Help on audiences customer attributes and enabling solutions for core services e Admin Tools Help for administrators of Reports amp Analytics e Classifications Help on creating and importing classification data e Common SAINT Upload Issues Common issues users find when attempting to upload classification files e Developer AppMeasurement and Mobile application development e Implementation Help for implementation of marketing reports analytics e Variables How They Are Used in Reporting High level help on variables used in reporting Clickstream Data Feeds Help on data feeds which provide the stream of raw partially processed server calls in a delimited data set e Data Sources Help on importing data into Analytics e Data Warehouse Help on using unprocessed data for storage and custom reports e
151. acters to combine the classification name with the specific classification metric For example Campaigns Cost refers to the Cost metric in the Campaigns classification PER Modifier Headings Immediately following a classification metric column you must have a PER Modifier column that indicates the calculation to perform with the value in the classification metric field Per Modifier headings are denoted by adding per to the classification metric heading For example if the Metric heading is Campaigns Cost the PER modifier heading is Campaigns Cost per Adobe supports the following PER Modifier keywords These characters have special meaning in a data file Where possible avoid using these words in attribute names and data FIXED Fixed value Do not perform any scaling DAY Multiply the value by the number of days in the report ORDER Multiply the value by the number of orders for the line item in the report CHECKOUT Multiply the value by the number of checkouts for the line item in the report UNIT Multiply the value by the number of units for the line item in the report REVENUE Multiply the value by the revenue amount for the line item in the report SCADD Multiply the value by the number of times the Shopping Cart Add event was called per line item in the report Admin Tools 38 SCREMOVE Multiply the value by the number of times the Shopping Cart Remove event was called per line item in the report INSTANCE
152. aily Unique Counter no subrelations N A Visitors Unique Visitors Counter no subrelations N A 135 Support Media Provides common settings for a website that provides product support articles and videos Conversion Type Subrelations Allocation Expiration s_code variable Variables Internal Promotion String Basic Most Recent Last Visit evarl Internal Search String Basic Most Recent Last Visit evar2 Terms Self Service Event String Basic Most Recent Last Visit evar3 Type No success events are configured by this report suite template Custom Insight Variables s_code variable Secure Non Secure propl Traffic Property 2 5 prop2 prop3 prop4 prop5 The following table contains a list of the standard commerce events Initial configuration for these events is identical in all report suite templates Events with an s_code variable of N A do not need to be set they are provided automatically Standard Type s_code variable Commerce Events Revenue Counter purchase Orders Counter purchase Admin Tools 136 Standard Type s_code variable Commerce Events Units Counter purchase Carts Counter scOpen Cart Views Counter scView Instances Counter N A Checkouts Counter scCheckout Cart Additions Counter scAdd Cart Removals Counter scRemove Visits Counter no subrelations N A Page Views Counter no subrelations N A Daily Unique Counter no subrelations N A Visitors Unique Visitors Counter no subrelatio
153. al Search Terms using a Query String Parameter If you use a common variable such as q to populate search terms you can use processing rules to populate the Internal Search Terms eVar with these values Query string values must be encoded in Unicode or UTF 8 to be read by processing rules Rule Set Value Condition If Query String Parameter q Is Set Action Overwrite value of Internal Search Terms to Query String Parameter q For example E Al of the following are true Query String Parameter 10 is Set e GD Add Condition Then do the following Dverwrte value of internal Search Terme With Query String Parameter 4 Copy processing rules to another report suite Steps that describe how to copy processing rules from one report suite and replace or append these rules to another report suite 1 Click Analytics gt Admin gt Report Suites Admin Tools 115 Select a report suite Click Edit Settings gt General gt Processing Rules On the Processing Rules page click the Copy Processing Rules tab Select one or more destination report suites to receive the rules from the current report suite Select to Replace all processing rules or to Append specific processing rules and then click Copy oak wh Copy a Context Data Variable to an eVar Processing rules are used to move values from Context Data variables to props and eVars Context data variables are specified in AppMeasurement in the following format
154. algorithms Holt Winters Multiplicative Triple Exponential Smoothing Holt Winters Additive Triple Exponential Smoothing Holts Trend Corrected Double Exponential Smoothing Each algorithm is applied to determine the algorithm with the smallest Sum of Squared Errors SSE The Mean Absolute Percent Error MAPE and the current Standard Error are then calculated to make sure that the model is statistically valid These algorithms can be extended to provide predictive forecasts of metrics in future periods Because the training period varies based on the start of the view reporting period you might see differences in the data reported for the same date as part of two different time periods For example if you run a report for January 1 14 and then run a report for January 7 21 you might see different prediction data for the same metric between January 7 14 in the two different reports This is a result of the difference in training periods View Period Glday irainingieaned 60 day Training Period 90 day Training Period januari EE December 28 October December 31 28 September December 31 January 7 21 Biccemberd January s November 4 January 6 October 5 January 6 Anomaly detection is also available in the Reporting API Version 14 Report Descriptions Report descriptions for version 14 e Site Metrics e Site Content e Video e Mobile e Paths e Traffic Sources e Campaigns e Products e Visitor Retention
155. ality such as name and time zone Option Description Site Title qe e SE Identifies your site Give each report suite a unique site title Base URL sE DE Specifies the report suite s main website The Base URL does not affect referrer filtering Use internal URL filters instead Admin Tools Option Time Zone Conversion Level Default Page Replace the last octet of IP addresses with 0 IP Obfuscation 90 Description Determines the date and time associated with your report data Changing the time zone for a live report suite creates either a spike or gap in report data To minimize the impact Adobe recommends changing time zones during non peak hours to avoid skewing data For example if you change the report suite time zone from Central to Pacific at 3 00pm the report suite s current time becomes 1 00pm Because reporting has already collected data for the 1 00 hour reports show a traffic spike between 1 00pm and 3 00pm Alternatively if you change the report suite time zone from Central to Eastern at 3 00pm the report suite s current time becomes 4 00pm Reports display no data between 3 00pm and 4 00pm on the day of the time change Enables or disables e commerce variables such as eVars and campaigns Use the Enabled no Shopping Cart option to hide all shopping cart reports if you don t have a shopping cart on your site If your Most Popular Pages Report contains URLs rather than page names this setting
156. amed to Page Views and an Instances metric is now available in the Hierarchy report Before August 2015 the Hierarchy Views metric was equivalent to Instances From 20 August 2015 to 15 October 2015 the Hierarchy Views metric was equivalent to Page Views as a result of a change in the system Removing the Hierarchy Views metric entirely will ensure that you have a better understanding of the data it represents because you will be able to use either Page Views or Instances explicitly Image Support Report Groups mobile devices based on the types of images they support For example if a visitor s phone that supports jpg images accesses a site the Image Support report is incremented by at least one If the phone supports more than one image format then a visit to a site might result in multiple increments for that visit In other words if your phone supports jpg png and gif formats then each of those groups in the report is incremented As such the sum of the groups might be greater than the total shown at the bottom of the report Information Services Report Groups mobile devices based on the news services Channel I B EZ News Flash W INFO and so on that they support When a visitor uses a mobile device with news service support to access your site the Information Services report increments by at least one If the phone supports multiple news services each of those groups in the report increments Because of this the sum of
157. ampaign Recipe and Campaign gt Recipe for reporting and segmentation Note Data warehouse access from Version 14 has been removed in this release Learn more Data Warehouse 04 17 2014 Fixes e Added the Marketing Cloud Visitor ID as a single breakdown column for reporting and segmenting The column is called Marketing Cloud Visitor ID in the user interface Data Warehouse 183 e Fixed an issue that caused Referrer Type metrics and segments that are based on Referrer Type to not match reports amp analytics e Fixed an issue in visitor container segments that caused some visitors to not be correctly included when visits are processed out of order This might occur when offline data is enabled in a mobile app and a hits from an earlier visit are sent in after subsequent visits have already been collected e Fixed an issue that caused some report requests to fail when they contained multiple referrer type breakdowns e Fixed an issue that caused the contains one of segment operator to not return data when applied to multi valued dimensions for example list variables e Fixed an issue that caused negative decimal values in events to be rounded incorrectly Reporting for these events now matches reports analytics e Fixed an issue that caused some large reports that have no metrics to not generate e Fixed an issue that caused invalid values to appear in reports when displaying participation on non string values e Fixed an
158. an Registry of Internet Names ARIN with the IP addresses they use Adobe partners with Digital Envoy to receive geo segmentation data that matches the IP address a website visitor uses with the geographic city state zip code and DMA for that IP address Device Number Transit Report Groups mobile devices based on whether Device Number Transmit is supported The report also includes an Unknown group for those devices where Device Number Transmit support cannot be determined Report Descriptions 266 Device Types Report Groups mobile devices into mobile phones tablets e readers gaming consoles televisions set top boxes media players and other high level categories to let you see the distribution between mobile device types This dimension is also useful to define segments for phone and tablet users by segmenting where Mobile Device Type equals device type Dynamic Device Data This report uses dynamic device data that is continually being updated as new devices are released and identified For example a new tablet that is released during the current month might be misidentified since it doesn t yet exist in the device database When the device database is updated with the new device any changes as a result are applied to all reporting dates Therefore you might see slight variations on this report for historical dates over time As a general rule the most current report will have the most accurate data for any reporting period
159. an be done within Admin Tools that same action can be done using the Administration API For additional information see Developer Connection Customer Care does not provide support for the Administration API If you require assistance regarding this refer to the developer connection forums ASI Slots Advanced Segment Insight ASI is a legacy version 14 feature that is replaced by native segmentation in analytics reports Note The ASI interface is not available in marketing reports amp analytics ASI slots no longer process after you upgrade to Analytics version 15 or above However most use cases should be resolved through segmentation Here are a few distinctions to be aware of Interface For more information on the Analytics marketing reports segment interface see the Analytics Segmentation Guide Data Availability ASI processes from a specified date forward Creating a segment for historical data is possible but time consuming Marketing report segments apply to all data on the new platform as of your upgrade date After you create a segment you can immediately apply it to a report Processing vs Filtering ASI reprocesses data This can cause some data discrepancies due to eVar persistence and similar factors As such VISTA rules running on the ASI report suite can change the data rather than just filter out some traffic Marketing report segments act as filters at the Visit Visitor or Hit level Rather than re processin
160. analysis you can create a group for those 20 users See Groups in User Management for configuration information Hide Report Suites Lets you hide report suites in the Adobe Analytics user interface If you do not want a report suite to be available to you and your users any more you can hide it from view Hiding a report suite prevents it from being shown in the report suite selector drop down menu the Admin Console or anywhere else that report suites are shown lt makes the report suite s data inaccessible via the Adobe Analytics interfaces until the report suite is unhidden Note Data that is sent to a hidden report suite from your site continues to be collected processes and billed Admin Tools 92 To hide the report suite go to Analytics gt Admin gt Company Settings Check the Hidden checkbox to the left of the report suite name To unhide the report suite uncheck the Hidden checkbox To view only hidden report suites under Company Settings select View gt Only Hidden Report Suites To view only visible report suites select View gt Only Visible Report Suites The default is View gt All Internal URL Filters Internal URL filters identify the referrers that you consider internal to your site They help traffic sources reports populate data and help filter internal traffic A referrer or referring page is typically the page from which a visitor entered your site To avoid skewing data you can filter out inter
161. and Single Access e Depending on your organization s and report suite settings Daily Weekly Monthly and Quarterly Unique Visitors can be enabled on this report e All standard eCommerce metrics Revenue Orders Units Carts Cart Views Checkouts Cart Additions and Cart Removals e All custom events Events 1 80 and Events 81 100 if on H22 code or higher All conversion events in the Site Sections Report use last allocation You will see conversion divided across pages that do not contain success events within your implementation This is different than the Pages Report which uses linear allocation Product Specific Information Report Descriptions 318 Interface Description ion 1 Nero 19 Site Content gt Site Sections In addition to correlations this report can utilize the following breakdowns ss Any classified reports based on this report e Tracking Codes Report e Products and Categories reports e Customer Loyalty Report e Any fully subrelated conversion variables e Marketing Channels First and Last Touch e Target gt Campaigns report if enabled e Time Spent per visit e SiteSections e Entry Pages e Most Traffic Sources reports e Visit Number e Many Visitor Profile Reports e All conversion variables and list variables e Visits as well as Daily Weekly Monthly Quarterly and Arbitrary Unique Visitors are available This report can utilize segments Ad hoc analysis e Ad hoc analysis can break down the Site S
162. and width Search Engines Report Displays which search engines visitors use for All Paid and Natural searches Search Engines All Displays which search engines that people are using to find your web page The graph shows you the percentage breakdown of the search engines that are used to find your site Search Engines Paid Displays which paid keyword search engines that people are using to find your web page The graph shows you the percentage breakdown of the search engines that are used to find your site Search Engines Natural Displays which natural keyword search engines people are using to find your web page The graph shows you the percentage breakdown of the search engines that are used to find your site Search Keywords Report Reports that display a breakdown of search keywords Search Keywords All Displays a breakdown of each search keyword that has been used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click the magnifying glass next to a search keyword to see the search results for your site Search Keywords Paid Displays a breakdown of each paid search keyword that is used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click the magnifying glass next to a search keyword to see the search results for your site Search Keywords Natural Displays a breakdown of
163. anuary 2 as shown here Date Visits Weekly Unique Visitors January 1 0 January 2 1 January 3 0 January 4 0 Total 1 Period Based Unique Visitor Metrics on Non Trended Reports You can add period based Unique Visitor metrics to non trended reports such as a Weekly Unique Visitors metric on a Pages Report Report Descriptions 333 Page Date of Visit Visits Weekly Unique Visitor A January 1 1 B January 2 1 C January 3 1 D January 4 1 E January 5 1 Total 1 A Daily Unique Visitors metric on a Pages Report would show Page Date of Visit Visits A January 1 2 B January 2 2 C January 3 1 D January 4 1 Total 4 Daily Unique Visitors To break down one attribute by another such as page by eVar Analytics allocates a period based Unique Visitor for each unique instance of the period and page or the attribute being correlated If you break down Page A by eVars T U January 2 is excluded because Page A was viewed on January 1 The following results would display for Weekly Unique Visitors eVar Weekly Unique Visitors T 1 U 1 Total 1 Persistent Cookies Persistent cookies stay on a visitor s computer between visits so that Adobe can identify visitors in subsequent visits To see the percentage of users who do and do not accept persistent cookies select Filter gt Persistent Cookies Report Descriptions 334 The graph as well as the details view below show both persistent cookie visitors and non persistent cookie vis
164. any URL that includes that string For example specifying car as a filter excludes any referrer with carin its URL Key Visitors version 14 Only You can track up to five key visitors per report suite Key visitors can include high profile customers competitors or potential investors Analytics tracks key visitors by domain or IP address Meaning all visitors originating from a particular domain or IP address are tracked in the Key Visitors category Admin Tools 93 Add a key visitor Steps that describe how to add a key visitor In version 14 click Admin gt Report Suites Select a report suite Click Edit Settings gt Traffic gt Key Visitors In the Add Key Visitor field specify the Key Visitor to track by IP address or domain name WON For example if you want to track visitors from ABC Corp you could specify either abccorp com or the associated ABC Corp IP address for example 100 211 2 15 5 Click Add to save the entry Once added you can click Delete to delete a key visitor entry You can also click the Report Suites link to see all reports suites that track this particular key visitor Logs Log files to help you see when users log in their usage access report suites and Admin changes Analytics gt Admin gt Logs Admin Log The admin log reports all changes made by administrators in admin tools The log provides a gateway to user defined reports from any of the three logs You can sea
165. aphs display a color for each metric Ranked reports can display multiple metrics in a report Ranked graphs default to five items but you can graph up to thirty items in the chart options Trended Reports Lets you examine how conversions and events trend over a selected time granularity Hour Day Week Month Quarter or Year during a reporting period In the graph the vertical axis displays the tracked items The horizontal axis displays the time granularity In the table you can trend from a specific cell and launch a full report from the cell The date or time used is based the cell s value You can also select multiple cells and launch a trended report based on a selected granularity When you trend from multiple cells the report columns display data for the entire reporting period A Products Report is an example of a trended report You can see how much revenue a product made during the selected period If your reporting period is a week you can see how much revenue that product generated for each day of the time period you can show a trend graph for a specific product on that day or open a separate trended report for the selection Totals Report An executive level report that shows bottom line figures It contains data for total revenue page views and orders You can segment the report and add additional metrics to view additional data Flow Reports Flow reports show the most common paths users take across pages si
166. aps there is both a graphic and text link that both link to the same page This report shows what percentage of visitors used the graphic link versus the text link The specific links that you would like to be tracked must be modified with special tags see Link Tracking You can use the Custom Links Report to e Optimize your site design by knowing which types of links your visitors prefer e Validate the need for redundant links to single pages Mobile SDK Link Names The mobile SDKs use custom links to track actions and lifecycle metrics In report suites that are used to measure mobile apps you might see the following link names set by the SDK ADBINTERNAL Lifecycle Sent by the lifecycle call in the 4 x SDKs Report Descriptions 261 AMACTION action name Sent by the trackAction method in the 4 x SDKs where action name is the name set when the method was called ADMS BP Event Sent by the lifecycle call in the 3 x SDKs Customer Attributes Report An Analytics FAQ for customer attributes and how to run the Customer Attributes report Visitor Profile gt Customer Attributes If you capture enterprise customer data in a customer relationship management CRM database you can upload the data into a customer attribute data source in the Marketing Cloud After the data is uploaded you can run the Customer Attributes report in reports amp analytics e Customer Attributes and Reporting Metrics in Analytics e FAQ Customer Attributes
167. aracters in delivered CSV files Add data warehouse user group Steps that describe how administrators can enable data warehouse reporting access to a group of users Click Analytics gt Admin gt User Management Click Edit Groups Click Add New User Group Inthe Define User Group section type a name in the Group Name field provide the following group information S GO M For example Data Warehouse Access al Type a description in the Group Description field 6 In the Report Suite Access section select the report suites that you want group members to be able to access 7 Under Tools enable All Tools Alternatively click Customize then enable Custom Data Warehouse Report 8 Under Assign User Logins add the desired user logins 9 Click Save Group The next time the users added to this group log in they will see the data warehouse option added to the Reports amp Analytics menu Note In case of conflicting permissions such as a user assigned to two groups one of which denies access to a feature and the other grants that same access the system restricts permission Users who belong to groups that deny data warehouse access may need to be removed from those groups Create a data warehouse request Steps that describe how to create a data warehouse request 1 Click Analytics gt Data Warehouse 2 Onthe Data Warehouse Request tab configure the options described in Data Warehouse Requests Des
168. ard 315 Description Lets you switch between Visit and Visitor to analyze visitor pathing These settings help you understand visitor engagement at the visitor level across visits Site Analysis Flow and Fallout reports are enabled for visitor pathing Changing this setting reruns the report constraining the data to the selection Displays the Checkpoint Editor from which you can select dimensions or events to add to the display Replaces the Site Analysis chart with the checkpoints you add to the editor Restores a chart s original view Provides a top down view of the chart Toggles the grid on or off The item on which you are reporting Drag the item from Dimensions Description Lets you add or remove pages to a cylinder Lets you remove a cylinder Lets you launch another report from the cylinder Lets you save the chartas a png or jpg If you change the chart controls graph angle size before saving the changes are preserved in the output Copies the chart for pasting into another application If you change the chart controls graph angle size before saving the changes are preserved in the output Report Descriptions 316 Site Content Reports Displays information about which pages and areas of your site are most active and which servers are getting the most use Site Content Reports e Pages Report e Site Sections Report e Hierarchy Report e Servers Report e Links Report e Pages Not
169. are commonly used to provide insight on how visitors arrive on your site You can create and customize Marketing Channel Processing Rules based on what channels you want to track and how you want to track them Analytics gt Admin gt Report Suites gt Edit Settings gt Marketing Channels See Marketing Channels Admin Tools 95 Menu Customizing This feature lets you customize the report menus that a user sees in Reports Analytics You can show or hide reports as well as move them in different folders across all users This feature is especially useful if your organization only uses certain reports and does not wish to clutter your left hand menu with unused or irrelevant data The menu changes apply to all users who access the report suite However users can restore a menu s default configuration while using the report suite For more detail see this Knowledge Base article Menu Customization Descriptions Calendar Description New Folder SES Adds a new folder above the currently selected item Note that you must add at least one report to a folder before the folder is visible Rename Lets you change the name of the currently selected item Default Name e SE Restores the default name of the currently selected item Toggle Visibili asp Hides displays the currently selected item Hidden items appear with a gray line pattern in the Menu Customization page Delete i Removes the currently selected item from the me
170. are known to support cookies If the mobile device listed in the user agent string is also listed in Adobe s list of mobile devices then the Supported line item in the Cookie Support report will be incremented by one Otherwise the Not Supported line item in the report will be incremented by one The Image Support report groups mobile devices based on the types of images they support For example if your phone supports JPEG images and you access a site being tracked with your mobile phone the Image Support report will be incremented by at least one If your phone supports more than one image format then a visit to a site may result in multiple increments for that visit In other words if your phone supports JPEG PNG and GIF formats then each of those groups in the report will be Report Descriptions Color Depth Audio Support Video Support Paths Next Page Flow 240 incremented by one As such the sum of the groups will be greater than the total shown at the bottom of the report The Color Depth report groups mobile device hits by the number of colors supported The report shows the total number of visitors to your site who used a mobile device and breaks them into groups based on the number of colors configured in their mobile devices For example if your visitor s mobile phone supports 24 colors and they come to your site then the report increments the line item corresponding to their number of colors by one
171. are metrics to see whether they trend together For example as your page views increase does your visitor count increase Report Descriptions 281 Key Metrics Report Esquire 2 y All Visits No Segment d Download 55 Send 4 Bookmark Dashboard amp Print More Actions v View by Day v Normalize Data Yes No Day of Week All Days v Include Current Data Yes N Selected Metrics Page Views Visits Unique Visitors Configure Graph e Key Metrics Report Al Visite No Segment June 2013 Graph generated by Adobe Analytics at 2 54 PM MOT 21 Jun 2013 Key Visitor Report Allows you to single out and monitor up to five different visitor groups that visit your web site Key visitors are defined by the name or IP address of the groups you want to track Languages Report Captures the language setting in the visitor s browser letting you see the revenue and unique visitors related to the language setting When you know the effect that preferred languages have on your site s success metrics you can decide how to present your site in other languages For example if you notice that a large number of German speaking customers generate shopping cart activity on your site you can translate your site into that language and implement a marketing campaign to drive traffic to your German site Visitor Profile gt Languages We populate this report based on the accept language portion of the http header request The language accept
172. arehouse reports easier for you to interpret and makes these reports easier to compare with other Analytics breakdown reporting views The following shows how enabling the Metrics Sort option will reorder rows in a Data Warehouse report There are four possible ways that Data Warehouse reports may be organized with Metrics Sort based on how date granularity reporting dimensions or metrics are configured and whether Max rows is set e Layout 1 Line items are sorted in dictionary order default If Max rows is set only the first N rows are provided in the report e Layout 2 Data Warehouse applies a metric sort over all rows in the report Ties in the first metric value are broken by the 2nd metric and then the 3rd and so on When all metrics are tied the standard dictionary ordering of breakdown line items is applied e Layout 3 As Layout 2 with only the top N rows i e the number set in max rows being output in the report e Layout 4 As Layout 2 with the exception that line items for each date granularity period are grouped together and sorted within that respective time range Please reference the Report layout column in this table to determine how Metrics Sort interacts with other Data Warehouse reporting options Sort by Metric Has Metrics Has Date Max rows set Report Layout Breakdowns Granularity No Yes or No Yes or No Yes or No Yes or No 1 Yes No Yes or No Yes or No Yes or No 1 Yes Yes No No N
173. at contributed to a success event within a visit This calculation can also apply across visitor sessions if you use cross visit participation metrics See Participation for more information Example Metric Calculation Assume your site has an internal search that is tracked using a conversion variable eVar The visitor performs several internal searches before making a 100 purchase Pet gt Feline gt Cat gt Kitten gt 100 purchase In reporting credit allocation is as follows eVar Value First Last Linear Participation Pet 100 0 25 100 Feline 0 0 25 100 Cat 0 0 25 100 Kitten 0 100 25 100 Average Page Depth Displays on average how far within a visit each value was fired This metric is valuable in determining how far within a visit your audience reaches a given page or prop value Average Page Depth s available on any variable with pathing enabled For example if a visit contains the following path Page A gt Page B gt Page C gt Page D gt Page E gt Page F the depth is an index of where the page is For example Page A has a depth of 0 while Page F has a depth of five The average is based on a combination of all visits A page depth with a value of less than one such as 0 9 is the mean value of all pages visited prior to the page in question Page Depth helps you understand where a given page typically falls in a user path regardless of previous or next pages in this path As such i
174. at you can apply the rule set to another variable or to the same variable in a different report suite Create a classification rule set Name the classification rule set apply the variable and specify overwrite settings 1 Prerequisite Define the classification structure in Admin Tools gt Report Suites See Classifications in Admin Tools help on adding classifications Variables will display in the New Rule Set panel only after they have at least one classification defined for that variable You can create classifications on a variable in Admin gt Report Suites gt Traffic gt Traffic Classifications or Conversion gt Conversion Classifications Then select the variable then click Add Classification 2 To create the rule set click Admin Tools gt Classification Rule Builder gt Add Rule Set New Rule Set MR Campaign Testing Create Rule Set Admin Tools 50 3 Name the rule set then click Create Rule Set 4 Select the rule set for edit MR Campaign Testing a 5 Click Select Report Suites and Variables The report suite and variable list is populated with all classified variables available in all the report suites in your log in company A single variable in a report suite can belong to only one rule set See Variable in the definitions for the Classification Rule Builder page for more information 6 Specify the report suites and variables to use then click Save 7 Continue by adding cla
175. ata Variable must be copied to a reporting variable to appear in a report Context Data Variables are not viewable in any reporting interface including ClickStream Data Feeds Copy a Context Data Variable to an eVar Set an Event Using a Context Data Variable Context Data Variables Traffic Variables Variable Description prop 1 75 propl prop75 Hierarchy 1 5 hierl hier5 Admin Tools Variable Site Section Server Hit Attributes Attribute Report Suite ID read only Page Name Page URL Query String Parameter Page Path Page Domain Page Root Domain Page Query String Description s channel S Server 106 Description The report suite the processing rule is executed on which may not be the original report suite specified in AppMeasurement s pageName Note A page view is counted on all hits where page name is not empty When a link is tracked the data collection server removes the page name from the hit so that page views are not counted If you re insert a page name into these calls using processing rules a page view will be counted We recommend checking to make sure that page name is already set before you modify the page name s pageURL or the current page URL if s pageuRL is not specified The value of a specified query string parameter in the current URL or null if no parameter exists For the URL http www example com a html cid ad1 amp node 4 the value of Query String Paramet
176. ata is collected What Contributes to Latency Latency does not affect data collection and its severity how current the data is and length the time it takes to resolve can vary greatly However it is usually limited to a single report suite Latency is caused by one of following general categories e Unexpected traffic spike This occurs when more data is sent to a report suite than was contractually committed or expected It is the most common cause of latency Data Collection 167 e Normal hardware issues We employ best in class strategies for data center management and monitoring data redundancy and hardware reliability Hardware is updated on a regular basis and in conjunction with published maintenance windows Emergency maintenance of failing hardware may require a necessary and temporary halt in data processing not in data collection as replacement hardware is brought online This temporary halt in processing can result in noticeable latency e Abnormal data Unnatural data patterns such as unusually long visits caused by a bot or spider can temporarily increase certain processing loads that result in latency For more information on report suite latency see this Knowledge Base article Ways to Mitigate or Prevent Latency Several strategies exist to prevent latency or decrease recovery time when it occurs e Notify Adobe of expected traffic spikes While it is impossible to anticipate every traffic spike to your site t
177. ation hierarchy AOUN The classifications list automatically displays the classifications available for the selected variable 5 Drag a classification into the Drag new hierarchy root here field to include it in the classification hierarchy Drag classifications into the hierarchy in the order that you want them to appear in the hierarchy The first classification is the hierarchy root the second classification is the first subclassification and so on 6 Click Save Classifications Importer Upload Use the importer to upload classifications into reporting and analytics You can also export the data for updating prior to an import The data that you import using the import tool must be in a specific format Adobe provides you with the option to download a data template with all the proper header details in a tab delimited data file You can add your new data to this template and then import the data file in the browser using FTP Note Adobe recommends that you limit the number of import and export columns to 30 See Numeric 2 Classifications for information about uploading data using numeric 2 classifications See Common Saint Upload Issues Knowledge Base article that describes issues arising from incorrect file formats and file contents About Classification Data Files The importer lets you bulk upload classifications data to analytics reporting in a file The import requires a specific file format for successful data uploads
178. ations in Admin Tools you must update classification rules that use the existing classifications Admin Tools 27 After you create conversion or traffic classifications you can import classification data through the import tool or use the Classifications Rule Builder About Classifications A classification is a way of categorizing reporting and analytics variable data then displaying the data in different ways when you generate reports When classifying you are establishing a relationship between the variable and the metadata related to that variable Classifications are most frequently used in campaigns Data collected using variables eVars props and events information can be rolled up by applying metadata to the values collected in the variables Select Classification Type Campaign Classifications Text Classifications Y Date Enabled Text Classificatic Campaign gt Channel gt i Broad Campaign code gt Campaign Type gt i Y Campaign Director gt in Creative code gt id Creative nd Add Classification i Creative C el Edit Classification A Delete Classification Once classified any report that you can generate using the key variable can also be generated using the associated attributes For example you can classify Product IDs with additional product attributes such as product name color size description and SKU Augmenting reporting and analytics data with additional at
179. atios between these different success events and show them in a Conversion Funnel Report The following funnel reports available e Purchase Conversion Funnel Shows Visits Report Specific Carts Orders Units and Revenue e Cart Conversion Funnel Displays Visits Report Specific Carts Checkouts Orders and Revenue e Custom Event Funnel Displays custom events on your site It shows custom events 1 5 by default e Campaign Conversion Funnel Shows Click Throughs Checkouts Orders and Revenue This report is also customizable so that you can add Custom Conversion Events to the Conversion Funnel to see if visitors to your site make it from one step to the next Success events are good candidates for this type of analysis if they almost always occur in a specific order For example on a retail site success events generally occur in this order 1 Product Views 2 Cart Additions 3 Checkouts 4 Purchases The report table shows statistics for average sales per click through and average units sold per click through You can add metrics and custom events from other reporting groups to these reports These funnels have many similarities but are based on different variables and events You can use these reports to see what percentages and general Report Descriptions 260 trends of users fire specific events you specify You can see where users are not following through to events which provides insight to that specific point in the con
180. ature is either not available or not enabled Enter term to filter data Go Advanced Page E 1 Home Page 2 Shopping Cart E 3 Shopping Checkout The Breakdown By menu displays all available correlation and conversion breakdown options available for the current report Add a Correlation Filter Certain reports let you add custom correlation filters For example if you are viewing the Pages Report for a report suite that has Site Sections correlated with a Women s page you can create a filter rule that generates a report showing the most popular pages when Site Sections Women You can filter the data shown in a correlation report using any available correlation The example here shows how you add a search engine correlation filter To add a correlation filter 1 Run a report that supports correlations 2 In the report header click the Correlation Filter link Report Descriptions 255 3 Under Filter Rule Creator select a category to correlate with an item 4 Click OK Browser Height Report Refers to the vertical distance of the data in the browser window only The toolbars menus buttons and so forth are all excluded as part of the browser height Reports amp Analytics uses the browser height and width only from the first hit of a visit The rest of the hits do not get the attribution for the same visit Browser Types Report Refers to the type of browser being used by the visitor such as Internet Explorer Moz
181. b sites mobile sites mobile apps Data Insertion API and so on Knowledge of the context data variables and standard variables populated in various platforms will help prevent accidental deletion or alteration of data It is recommended that a limited group of administrators usually 2 3 have access to processing rules so that all requested changes are centrally planned edited and approved And it s always best to have more than one administrator assigned for redundancy After completing training to edit and administrate processing rules these steps need to be taken to provide access for the new administrator 1 Send the name and certificate of the new administrator of processing rules to your company s supported Adobe ClientCare contact 2 Your Adobe contact will contact Adobe ClientCare to request access rights to the processing rules for the new administrator 3 Adobe ClientCare will enable access rights for the new administrator and respond to the Adobe contact that rights are now granted Use Context Data to Simplify Data Collection Context data variables are a new type of variable that are available only to processing rules To use context data variables key value data pairs are sent in by your implementation and processing rules are used to capture these values in standard Analytics variables This frees programmers from understanding exactly which prop and or eVar should contain which value s contextData author JK
182. bility and performance Several updates were made to improve general data warehouse performance enhancements Fixes e Fixed an issue that caused hourly time stamps to appear incorrectly formatted in some reports which can cause issues with some automated parsing tools These time stamps now appear in the standard hourly format e Participation metrics in non English did not correctly show the participation label causing the non participation version of the metric to appear twice Participation metrics now correctly display the Participation label in non English UI e Fixed an issue that caused data warehouse requests to fail with an error9 If you were unable to complete a request due to this error you can now reschedule the request e Exposed the cust_hit_time_gmt breakdown field for reports generated using the DataWarehouse Request web services API This lets you sort the products returned for each recipient ID chronologically rather than alphabetically Data Warehouse 09 12 2013 The DataWarehouse maintenance release 09 12 2013 includes the following changes New Features Feature Description Segment name displays On the View Data Warehouse Request page the Request Description area now displays under the Request the name of the segment that was applied to the request start date Description Fixes e Fixed an issue that prevented page names from displaying on the Choose Page Name form when defining a segment in the Segm
183. bined with OR To match a bot using a combination of rules joined with an OR for example user agent or IP address provide an identical name for all rules that you want to combine in the bot name field AND matches are not supported Overwrite All Rules with an Upload File Select the Overwrite existing rules checkbox to delete all existing rules and replace them with the rules defined in the upload file Exporting Rules The Export Uploaded Bot File button exports all rules defined in the Ul in a CSV format Classifications Classifications are created by grouping classifying granular data from a source report For example you might want to analyze display ads but they are mixed with email partner text ad and social media campaigns You can create groups so that you can analyze them separately There are three types of classifications for marketing reporting and analytics e Campaign classifications Campaign classifications are defined as elements that will not vary within the campaign such as campaign name and owner e Creative elements classification These vary between placements or instances of the campaign and include characteristics such as media type headline keyword and media vendor e Metric specific classifications These are fixed numeric values associated with a campaign such as the hard cost for a campaign Additionally you can classify prop and eVar variables Note If you change names of existing classific
184. ble Designates an eVar to contain your unique visitor identifier This variable lets you report on customer activity using your own unique identifier Specify the Unique Visitor variable Steps that describe how to designate which eVar contains your visitor identifier Click Analytics gt Admin gt Report Suites Select a report suite Click Edit Settings gt Conversion gt Unique Visitor Variable Select the Available eVars checkbox to enable the drop down list Select an eVar from the drop down list then click Save ar WD Use Case Extracting Visitor IDs Data warehouse provides a feature that allows you to extract a list of visitor IDs These IDs are not cookie IDs but IDs that you capture in one of your conversion variables Although there are other ways to get at this information the following example is a shortcut to generating a data warehouse request For example assume that your business sends marketing e mails to customers and prospects Each of these e mail recipients has a unique ID in your e mail system such as EMAIL Contact ID You set up your e mails so that when contacts receive an e mail and click one of its links the visitor arrives at your website with a campaign ID and a unique EMAIL Contact ID For example your e mail link may resolve to http www test com cid springmailblast amp mid 1363660158 Setting these in conversion variables eVars allows you to see how each e mail performed thro
185. break down the Time Spent per Visit report by essentially all other reports in the marketing report interface e In addition to all previously mentioned events you can use all conversion and traffic metrics as well as different allocation for all conversion metrics e This report can use multiple highly advanced segments Time Zones Report Displays the time zones from which your visitors are coming The graph shows a map of the world If you received visitors from a particular time zone a colored column appears in that time zone reflecting the number of visitors you received in the given time period All time zones are present in Greenwich Mean Time GMT which is the international time standard This report You can use this report to e See what part of the world generates most of your traffic e Know which time zones are giving you the most traffic This will help you accommodate or customize your content for those areas Report Descriptions 325 If this report is not available in the default location please check with your administrator who may have changed the default menu structure How Roll up Report Suites Display Time Zones Roll up report suites roll up data for child report suites with different time zones The roll up report suite is set for a single time zone and transposes the relative corresponding time zones for each child report suite For example if the roll up report suite shows 7 00 p m and three child report sui
186. breakdowns are available in this report e The only metric available within this report is Visits e In version 13 5 this report can be located in Paths gt Traffic variable gt Complete Paths gt Single Page Visits In version 14 and Version 15 this can be located in Paths gt Traffic variable gt Entries amp Exits gt Single Pages Visits given the menu is not customized Site Analysis Report An ad hoc analysis report Site Analysis displays how visitors move through specified pages and events For example you can see the flow of traffic between pages the affinity between products and marketing channels and how campaigns and channels flow to product orders You can drag pages dimension items and lists and metric events Each cylinder represents one or more dimension items pages or an event Arrows represent the flow between the cylinder values Metrics are assigned to cylinder positions X and Y cylinder width cylinder height and color The position size and color changes depending on the metric values Drag items from tool panes to add them to the graph or the dimensions field Right click cylinders to edit or remove them Report Descriptions Table 3 Options Option Show Site Analysis At Visit or Visitor Add Checkpoint Replace Chart Fit to Screen Aerial View Toggle Grid Dimension Table 4 Right Click Options Option Edit Remove Reports Save Chart As Copy Chart to Clipbo
187. c The File Downloads report is a new report that displays the files that have been downloaded from your Web site These files can be any type of document you wish to track including user manuals presentations audio or video files This report requires that link tracking code to be installed on the site you are tracking Report Descriptions Custom Links ClickMap Pages Not Found Video Video Views Video Visits Daily Unique Video Visitors Videos 237 The Custom Links report is designed to show you the links your site visitors prefer helping you better understand the navigation patterns within your site The Optimum Path ClickMap represents a whole new way of viewing your web analytics After installing the ClickMap browser plug in you can browse your site and see graphical information about how visitors are interacting with your content superimposed over the pages of the site Links on the page will be highlighted the greater the intensity of the color the more frequently the item is clicked on The Pages Not Found report lists the number of times a Page Not Found 404 error page is displayed to your site visitors and lists the URLs of the pages that were not found The Video Views Report is used to show the number of times a video is viewed per time period A single video view represents a single video being watched by a visitor and may consist of multiple plays stops pauses and starts but always consi
188. campaigns or other custom variable values are contributing most to the success of your site Participation is visit based All eVar values in a visit prior to and including the hit when an event occurs receive participation credit regardless of the expiration setting See Visitor Participation Ad Hoc Analysis for more information about how ad hoc analysis uses participation Participation metrics have two settings per conversion event e Disabled The default state of each conversion event Participation data will not be gathered for this event e Enabled Participation data is collected for this event Note You can enable participation for up to 100 custom events Beyond that you can create participation metrics in the Calculated Metrics builder Once enabled participation metrics are automatically available in all conversion reports However participation metrics also can be viewed in specific traffic reports at your request You can optionally request participation metrics be available in certain custom traffic reports Revenue Participation Example Assume the following sequence 1 Auser navigates to your site and searches for shoes 2 The user then searches for tennis shoes 3 The user clicks a links to the product page adds the item to the cart and makes a 120 purchase When displaying Revenue in the Internal Search Terms Report you would see the following based on the selected allocation e First shoes would get c
189. can edit or delete FTP accounts by clicking the appropriate link next to the desired FTP account Browser Export The browser export lets you export your classification data to a tab delimited file Admin Tools gt Classification Importer The data set file is a tab delimited data file tab filename extension that most spreadsheet applications support Note A 30 column limit exists for browser exports Browser Export Field Descriptions Element Select Report Suite Data Set to be Classified Select Number of Rows Filter by Date Received Apply Data Filter Description Select the report suite from which you want to export the report data From the menu select the data set report that you want to classify Specify how many rows of data to export Select All to download all report data up to 50 000 rows Select Limit Data Rows To if you want to specify a specific number of rows to download Ifyou wantto download more than 50 000 data rows use the FTP download option see Export classifications using FTP Optional Filter data by the date it was received Specify the date range for which you want to download data Optional Filter the data set by data criteria You can filter the download to include data rows that include a specific value or data rows with unassigned column classification values Consider the following issues when applying data filters e You can use wild cards when defining the data fi
190. can now report hourly granularity for reporting periods longer than 14 days e Report suites with custom calenders might see a change to the generation date for this reports with a preset of month or last month that are scheduled for a specific day of the month On reports that use a preset of this or last month previously the specific day of the month was calculated from the beginning of the calendar month Now the day is calculated from the beginning of the custom calendar month Data Warehouse 06 20 2013 The DataWarehouse maintenance release 06 20 2013 includes the following changes New Features Feature Description eVar Participation Metrics You can now request Participation Metrics in DataWarehouse reports These metrics are displayed in the Metrics list under the Custom Insight heading Reports now contain In March 2013 Analytics implementation support was added to Numeric Currency Numeric Currency Events Events set outside of the products list These values can now be reported in set outside of the products DataWarehouse list Fixes Data Warehouse 187 e Segments based on events 51 100 were not returning data Existing segments that are based on events in this range must be re created in DataWarehouse e When a DataWarehouse segment that contains Time Spent per Visit is displayed in Discover it is displayed as Seconds Spent per Visit Data Warehouse 05 23 2013 The DataWarehouse maintenance release 05 23 2013
191. cates if the text classification is a date range for campaign variables Options Text Only Creates a list of classification values available for this classification Use Options with campaign variables to provide users with a list of supported values for the classification in the Campaign Manager Number Type Numeric Only Specifies the type of number in the numeric classification Options include Numeric Percent and Currency Add conversion classifications Steps that describe how to add conversion classifications in Admin OO OO SS Go M Click Admin Tools gt Report Suites Select a report suite Click Edit Settings gt Conversion gt Conversion Classifications From the Select Classification Type drop down list select the variable where you want to add a classification Mouse over the Edit Classification icon then select Add Classification In the Select Type field select the type of classification you want to add to the variable Options include Text and Numeric For more information on classification types see About Classifications In the Text Classifications dialog box configure the classification as desired See Conversion Classifications Descriptions for information about these elements In the Dropdown List dialog box add or remove options Adding Options creates a list of classification values available for this classification You can use this option with Campaign variables to provi
192. cation hierarchies see Classification Hierarchies in the Administration Help Single Level Classifications Single level classification is the simplest model for classifying variable data Single level classification associates each classification directly to its reporting variable For example Evar1 Commerce Variable 1 gt Property 1 gt og Property 2 P Each classification in this model is independent and corresponds to a new sub report for the selected reporting variable Furthermore each classification constitutes one data column in the data file with the classification name as the column heading For example KEY PROPERTY 1 PROPERTY 2 123 ABC A12B 456 DEF C3D4 For more information about the data file see About Classification Data Files Multiple Level Classifications Multiple level classification lets you create classifications of classifications Multiple level classifications are comprised of parent and child classifications For example Evart Commerce Variable 1 gt ne Property 1 gt d Property 1 1 gt do Property 1 2 gt ne Property 2 gt Parent classifications A parent classification is any classification that has an associated child classification A classification can be both a parent and child classification The top level parent classifications correspond to single level classifications See Single Level Classifications Child classifications A child classification
193. cation in the background or e Reduce the time between trackLocation calls to less than 30 minutes Analytics platform changes now through the end of 2016 Beginning in late 2015 and continuing through the end of 2016 Adobe is making changes to its data collection platform so that backdated hits and queued batched hits will no longer create an inflated visit count In both cases the server time will be ignored so that only the time stamps between hits will determine whether a new visit should be created Platform change will change the way backdated hits work Visit 1 starts gt 30 min Timestamp 1 00 1 01 1 02 103 1 04 Server time 1 00 1 01 1 02 1 03 4 00 1 oo Be Launch Visit 2 starts 4 00 4 01 402 403 4 04 4 00 4 01 402 403 4 04 Launch Metric Descriptions 228 Platform change will impact queued batched offline data Visit 1 Visit 2 starts starts lt 5 min gt 30 min Timestamp 1 00 101 1 02 1 06 1 07 8 1 09 4 00 401 4 02 4 03 Server time 100 101 1 02 4 00 4 00 4 00 4 00 4 00 4 01 4 02 4 03 Ignore Launch 1 Launch 2 When the platform change is applied to affected report suites the visit count will drop because inflated visits will no longer be created Adobe will contact individual customers before the change is applied Visitors The number of unique visitors to your site for a selected hour day week month quarter or year Uses Description Traffic A visitor is a person that comes to your
194. cation on Bot Filtering The IAB bot list is based solely on user agent so filtering based on that list is not impacted by IP obfuscation settings For non lAB bot filtering custom rules IP may be part of the filtering criteria If filtering bots using IP bot filtering happens after the last octet has been removed if that setting is enabled but before the other IP obfuscation options such as deleting the entire IP or replacing it with some unique ID If IP obfuscation is enabled IP exclusion happens before the IP address is obfuscated so customers don t need to change anything when they enable IP obfuscation Admin Tools 25 If the last octet is removed that is done before IP filtering As such the last octet is replaced with a 0 and IP exclusion rules should be updated to match IP addresses with a zero on the end Matching should match 0 Create a custom bot rule Custom bot rules let you filter traffic based conditions you define Custom bot rules are defined using the following condition types e User Agent e IP Address IP Range Multiple conditions can be defined for a single rule Multiple conditions are matched using or For example if you provide a value for User Agent and IP Address the traffic is considered bot traffic if either condition is met User Agent A User Agent condition checks the user agent value to see if it starts with or contains the specified string If contains is selected the substring is matc
195. cess the same page Perhaps there is graphic and text link that both link to the same page This report shows what percentage of visitors use the graphic link versus the text link Custom links are specific to your website The specific links that you want to track must be modified with special tags For assistance contact Customer Care Longest Path Report Displays the longest paths taken by visitors to your site during the current time period You can view the complete path including each page visited from beginning to end for the longest paths Mail URL Length Report Groups mobile devices based on the maximum supported length in characters of an Email URL Manufacturer Report Groups mobile device hits to your site by mobile device manufacturer The report displays the type of manufacturer number of views for each manufacturer and the corresponding percentages Marketing Channel Overview Report The Marketing Channel Overview Report is designed to provide high level insight on which methods customers get to your site are most effective Use this report to allocate success metrics and revenue to various channels You can also see the specific campaigns or keywords within each channel that are most successful It contains its own unique and intuitive interface allowing you to view both first and last touch metrics at the same time General Properties e This report is solely dependent upon the Marketing Channel processing rules Cha
196. cific data points Data warehouse has a request manager interface and API to help manage and prioritize data warehouse reports See Data Warehouse Clickstream Data Feeds l You can combine clickstream data from marketing reports with other data in an internal Enterprise Data Warehouse EDW The clickstream data feeds provide the stream of raw partially processed server calls from Analytics in a delimited data set The data feeds are configured at the report suite level and delivered on a daily or hourly basis For more information see Clickstream Data Feeds Third Party Integrations If you re considering integrating third party applications with reporting Adobe s data connectors platform represents a streamlined way of importing and exporting data out of Analytics The various pre built integrations email survey ad serving and social media simplify the process of importing data from other marketing applications and also give you control over what report data is shared with third party vendors Data connectors leverage all of the aforementioned input and output mechanisms to automate the process of capturing and sharing data with other systems Current Data The Include Current Data option in reports A analytics lets you view the latest Analytics data often before data is fully processed and finalized Current data displays most metrics within minutes providing actionable data for quick decision making Current Data is enabled b
197. cifies how to apply credit for a referral Supported allocation options include Most Recent Last Gives all credit to the last referrer default Original Value Gives all credit to the first referrer Linear Divides credit among all referrers equally Expire After Visit After a specified period of inactivity usually about 30 minutes e Page View As soon as any page on your site opens e Minute After 1 minute of inactivity e Purchase At the time of purchase e Product View When a visitor views a product web page e Cart Open When a visitor opens a new online shopping cart e Cart Checkout When a visitor checks out using an online shopping cart e Cart Add When a visitor adds a product to an online shopping cart e Cart Remove When a visitor removes a product from an online shopping cart e Cart Open When a visitor views the contents of an online shopping cart Note All Finding Methods expire when the visit ends If you choose to Expire After a different event for example Cart Checkout the Finding Method expires when Cart Checkout occurs during the visit If a Cart Checkout does not occur during the visit the Finding Method still expires when the visit ends General Account Settings Field descriptions for report suite General Account Settings in Admin Analytics gt Admin gt Report Suites gt Edit Settings gt General gt General Account Settings These settings contain editing options for basic report suite function
198. cipation Allocated across both visits Page Revenue Revenue Participation A 0 60 B 0 60 C 0 0 D 60 60 Weekly Unique Visitors Revenue Visitor Participation 60 60 60 60 A unique visitor refers to an individual who has visited a site the first time within a certain time period For example the unique visitor could have visited a site 10 times in a week but if the time period specifies unique visitors for that week a single unique visitor will only be counted once for that week Once that week is over that unique visitor can be counted again for a new specified time period Uses Description Traffic Unique visitor that accesses your site for a single week Multiple visits in one week count for a one Weekly Unique Visitor Conversion N A Ad Hoc Analysis Unique visitor that accesses your site for a single week Multiple visits in one week count for a one Weekly Unique Visitor Yearly Unique Visitors Uses Description Traffic Unique visitor that accesses your site for a single year Multiple visits in one year count for a one Yearly Unique Visitor Conversion N A Metric Descriptions Uses Ad Hoc Analysis 230 Description Unique visitor that accesses your site for a single year Multiple visits in one year count for a one Yearly Unique Visitor Report Descriptions 231 Report Descriptions Definitions of the reports available in Adobe Analytics Analytics gt Reports amp Ana
199. ck video e Custom tracked links do not contain a page URL query string or page name e Object ID This value used by ClickMap to uniquely identify a link e Cookies cannot be access by processing rules directly To use cookie data in a processing rule you can read the value and store it in an attribute or context data variable e Product variable e Adding a serialization ID to an event for example setting an event to 1 abc123 to prevent recording the event twice e Processing rules cannot read eVar values from the product list eVars used by processing rules must be populated directly on the page for example s eVar1 news or by using a processing rule earlier in the processing order Processing Order To effectively use processing rules it is essential to understand when they are applied during data collection Admin Tools 109 Analytics Processing Order ee Dynamic Tag Manager Processing Rules VISTA Visitor Profiles AppMeasurernent Bot Rules Mobile SDKs Data Insertion API Dynamic Variables The following tables list the data that is typically available before and after processing rules are applied Table 1 Before Processing Rules Dimension Description Dynamic variable lookup Variables are populated dynamically by pulling information from HTTP headers or other variables For example s eVar5 D c1 will put the value of prop into eVar5 AppMeasurement Functions and plugins used in AppMeasurement are e
200. con then select Add Classification or Edit Classification In the Text Classification dialog box configure the classification as desired OO OO SS Go M Name Specify the classification name Description Provide a more detailed description 7 In the Dropdown List dialog box add or remove options Adding Options creates a list of classification values available for this classification You can use this option with Campaign variables to provide users with a list of supported values for the classification in the Campaign Manager Use this for classification dimensions where you have a small number of allowed values that rarely or never change For example you might run different campaigns aimed at different levels of customer loyalty Silver Gold and Platinum You could then use the drop down list to ensure that the only values that are accepted are those that match your three levels If anyone tries to use a different value it gets discarded 8 Click Save Deleting a Conversion Classification Delete a conversion classification when it is no longer needed Open the Report Suite Manager by clicking Admin gt Report Suites in the Suite header Select a report suite Click Edit Settings gt Conversion gt Conversion Classifications From the Select Classification Type drop down list select the variable where you want to delete a classification Mouse over the Edit Classification icon then select Delete Classification
201. configure segments metrics and report comparisons You can gather custom data to create reports specific to your website For example if you have a search feature on your website you can track the search terms submitted and create a report that shows these terms and the results of the searches The standard report set covers topics common to every website Reports include but are not limited to e Website data e Visitor data e Traffic patterns e Referral data e Advertising campaigns e Visitor retention e Product information Analytics categorizes reports based on the following types e Summary Reports include reports such as the Totals Report which shows data designed for quick overviews These are intended for executives who want a general overview of the data Terms Used in Analytics 353 e Conversion Reports provide comprehensive accurate and detailed analysis of customer activity Metrics such as campaign management sales cycle customer fallout and customer conversion let you measure e commerce transactions sources of sales advertising effectiveness customer loyalty and more e Traffic reports give you in depth insight into how visitors interact with your website They let you analyze critical aspects of visitor behavior monitor and understand traffic patterns determine popular site content and segment visitors by any measurable criteria Report Suite A report suite defines the complete independent reportin
202. credit If the success event was a currency amount the currency is split If it is a counter event each conversion variable value receives a fraction of the single instance These fractions are summed then rounded in reporting Allocation in Ad Hoc Analysis Ad Hoc Analysis has the unique ability to report different allocations for conversion variables the default allocation last allocation and linear allocation If Ad Hoc Analysis is your organization s primary reporting tool having all conversion variables set to first allocation gives you all available allocation values Allocation in Data Warehouse Data Warehouse uses the same allocation settings as reports amp analytics Anomaly An anomaly is detected using statistical modeling to automatically find unexpected trends in your data The model analyzes metrics and determines a lower bound upper bound and expected range of values When an unexpected spike or drop occurs the system alerts you to the anomaly in the report Calculated Metrics Calculated metrics enable you to combine metrics to create mathematical operations that are used as new metrics These metrics can be created for a report to which you add metrics Administrators can create calculated metrics for all users of a report suite Terms Used in Analytics 341 For more information on changes to the way calculated metrics are created and managed across Adobe Analytics refer to the Calculated Metrics Guide Campai
203. crements by at least one If the phone supports multiple network protocols then each of those groups in the report increments Because of this the sum of the groups might be greater than the total shown at the bottom of the report Groups mobile devices based on the mobile operating system running on the device Mobile operating systems include Windows RIM OS Symbian and so forth The report also includes an Unknown group for unidentified mobile operating systems Note This report was deprecated when the Technology gt Operating Systems report was updated to include all operating systems including mobile You can create a segment where mobile device exists and apply it to the Technology gt Operating Systems report to view only mobile operating systems Report Descriptions Report Java Version Bookmark URL Length Mail URL Length Browser URL Length Device Number Transit ON OFF PTT Decoration Mail Support Information Services 287 Description Groups mobile devices based on the Java version that they support The Java Version report identifies the Java version by the Java Specification Request JSR supported by the device The report also includes an Unknown group for unidentified mobile operating systems You can find out more about a given JSR at the Java Community Process website Groups mobile devices based on the maximum supported length in characters of a bookmark URL Groups mobile devic
204. cribe how to copy processing rules from one report suite and replace or append these rules to another report suite o o EF ob Click Analytics gt Admin gt Report Suites Select a report suite Click Edit Settings gt General gt Processing Rules On the Processing Rules page click the Copy Processing Rules tab Select one or more destination report suites to receive the rules from the current report suite Select to Replace all processing rules or to Append specific processing rules and then click Copy Admin Tools 121 Real Time Reports Configuration Steps for setting up real time reports in Reports 8 Analytics Setting up real time reports within Reports 8 Analytics consists of selecting the report suite and configuring up to 3 reports for it 1 Select the report suite for which you want to enable real time reports Navigate to Reports 8 Analytics gt View All Reports gt Site Metrics gt Real Time and select the report suite from the drop down at the top Real Time Active Guides Marketing Cloud Documentatic put Suite ector If you try to view real time reports for a report suite that has not been set up a message appears with a link that takes you to the setup page in Step 2 Click here to setup this report suite for Real Time To set up your reports click the gear icon top right to access the Report Suite Manager Also available under Analytics gt Admin gt Report Suites
205. criptions 3 Click Request this Report Tableau data file Data warehouse can deliver reports in Tableau Data Extract TDE file format that let you visualize data and layer in additional data from outside Adobe Analytics You can email this information or FTP this information to an FTP site Schedule Tableau Format Export TDE You can create a Tableau extract if you need recurring reports that you want to run as dashboards in Tableau See Tableau and Adobe Analytics for more information Data Warehouse 193 1 On the Data Warehouse Request tab set up your report definition then go to Schedule Delivery gt Advanced Delivery Options 2 On the Advanced Delivery Options page under Report Format select Tableau Format TDE Choose whether or not to send this report as a compressed file or not 4 Send the report via email or FTP ao Send Tableau File via FTP If you have a Tableau Server you can send the data warehouse data in TDE format to an FTP server From there you can create a script through which the Tableau Server can pick it up All Tableau desktop users can view this data 1 Go to Schedule Delivery gt Advanced Delivery Options 2 Under Report Destination select FTP 3 Fillin the Host Directory Username and Password The default port number is 21 4 Click Send Sort by Metric Provides ranked breakdown reports in Data Warehouse sorted by descending metric value Sorting by metric makes Data W
206. cross midnight are counted on both the day the visit started and ended However the total for the given date range is deduplicated e You can use all conversion and traffic metrics in this report as well as use different allocation for all conversion metrics Report Descriptions Product 339 Navigation e This report can use multiple highly advanced segments Terms Used in Analytics 340 Terms Used in Analytics Definitions of the terms used in the Marketing Cloud Acquisition The attraction enticement gain or addition of new visitors to your web site You can create a calculated metric to determine the cost required to acquire each new visitor Activity Marketing activity as part of a campaign In Adobe Target activity is your means of controlling what content to show to whom and when to show it Allocation Conversion variables eVars allow Adobe Analytics to attribute success events to specific variable values Sometimes variables encounter more than one value before hitting a success event For these cases allocation determines which variable value gets credit for the event e Original Value First The first value seen gets full credit no matter what subsequent values for that variable are e Most Recent Last The last seen value gets full credit for the success event no matter what variables were fired before it e Linear All variable values within the visit of the success event receive equal divided
207. ctly how many individual people are coming to your site during the year A customer is only counted once per year for this particular report The Countries Report shows you the countries from which visitors are accessing your site In addition to the standard Ranked and Trended views available on most reports there is also a Map view that color codes the countries according to their relative contribution to your total traffic the more intense the color the greater the number Report Descriptions Regions Cities U S States U S DMA Visitor Home Page Languages 249 of daily unique visitors from that country that are visiting your site The Regions Report shows you the regions from which visitors are accessing your site To the right of each region shown the country of the region is also shown in parentheses Clicking the magnifying glass icon to the left of the region will open the line item in the Cities Report With this report you can see how a selected region performed compared to another on your web site The Cities Report shows you the U S cities from which visitors are accessing your site The U S States Report shows you the U S states from which visitors are accessing your site The DMA Designated Market Area Report shows you the marketing areas within the United States from which visitors are accessing your site By clicking the link next to State in the Report Status header you may optionally
208. customer entering personal information such as their shipping and billing information You have control over the events on your site that qualify as checkouts This value comes from the scCheckout event Uses Description Traffic N A Conversion An event where customers arrived at the checkout stage of a purchase Though the checkout stage usually occurs just before a purchase is finalized and usually involves the customer entering personal information such as their shipping and billing information you have complete control over which events on your site qualify as checkouts Ad Hoc Analysis An event where customers arrived at the checkout stage of a purchase Though the checkout stage usually occurs just before a purchase is finalized and usually involves the customer entering personal information such as their shipping and billing information you have complete control over which events on your site qualify as checkouts Click throughs Click throughs represent the number of times that a tracking code for a given campaign was passed into reporting When a visitor clicks on an affiliate link that has been tagged with one of these tracking codes the visitor is taken to your landing page and the tracking code is captured in s campaign That data is sent into reporting and a click through is recorded Click through rate is the way to measure a web advertisement s effectiveness The click through rate occurs when a user follows a hyperlink
209. cy window are calculated using incomplete metrics If you post a new page that gets 4000 hits from 4000 different visits over a 2 hour time frame the latency difference between these metrics can cause incomplete calculations for the latest hour or two Time Frame Page Views 10 min Visits 90 minute Page Views Per Visit latency latency past 30 minutes 700 page views O visits 0 past 1 hour 1600 page views O visits 0 past 2 hours 1900 page views 1000 visits 1 9 2 or more hours ago 4000 page views 4000 visits 1 finalized data Data Collection 166 This is most visible when reporting on new values or on very short time frames When you are reporting over longer periods the latency differences that occur in the last few hours of reporting are unlikely to have any noticeable impact on calculated metrics If you have calculated metrics that might be impacted by these differences either turn current data off or add the metrics used in the calculation directly to the report so you can see the latency values for each metric Downloaded Reports When you download a report with the current data view enabled the report is queued generated and then returned to the browser If additional metrics are reported while the report is generating these metrics appear in the report This might lead to the downloaded report being slightly more up to date Control User Access to Current Data The Include Current Data option is displayed for all memb
210. d the last octet the last portion of the IP address is immediately replaced with the value 0 once the IP address is collected by Adobe This anonymization is performed prior to any processing of the IP address including prior to both an optional geo lookup and ISP lookup of the IP address If customers do not already have a Data Processing Agreement for Adobe Analytics in place with Adobe they should contact their Adobe Account Manager or Customer Success Manager who will work with the Adobe Legal Department to get the DPA in place Adobe has prepared a Data Processing Agreement Vertrag fuer Auftragsdatenverarbeitung ADV for Analytics that has been reviewed and approved by the Bavarian Data Protection Authority Bayerisches Landesamt fuer Datenschutzaufsicht BayLDA The ADV is available in German and English EMEA Data Center Locations The following EMEA data centers currently host Adobe Analytics data Adobe Name AMS1 LON5 Address Facility Type Solution Certifications Operator Components Supported Luttenbergweg 4 Colocation Facility Multichannel 1509001 2008 Amsterdam 1101 EC Equinix Analytics 15014001 2004 OHSAS18001 2007 15027001 2005 15050001 2011 The Netherlands Se PCI DSS Equinix AE 1 3 Centro Colocation Facility Multichannel SS 6 Boundary Way Gyron Analytics Hemel Hempstead Digital Analytics HP2 7SU UK Variables How They Are Used in Reporting Descriptions of variables and
211. d or phrase in the event description Download Report Exports the contents of the Usage 8 Access Log to a tab delimited file Manage P3P Policy The Manage P3P Policy page lets you upload your organization s P3P policy Analytics gt Admin gt Company Settings gt P3P Policy Web browsers use the P3P policy privacy settings when browsing your website For more information about P3P visit the Platform for Privacy Preferences project website If you do not upload a privacy policy Analytics uses a default policy Your P3P policy is available from only under the following conditions e The visitorNamespace variable is declared in your web beacon s_code js e Data is collected using a standard domain 207 net or omtrdc net If your web site s data collection does not meet these requirements marketing reports provide a default P3P policy Adobe maintains a list of the collection domains for your company so that P3P is served for the appropriate domains To update this list have your organization s supported user contact Customer Care Element Description Upload Full Policy The path to your organization s P3P policy file Typically a website s full P3P policy is contained in an XML file w3c p3p xml Enter Compact Policy The compact policy definition Your website includes the compact policy as part of the HTTP header so Web browsers can process the policy before displaying the web page Marketing Channels Marketing Channels
212. de users with a list of supported values for the classification in the Campaign Manager Use this for classification dimensions where you have a small number of allowed values that rarely or never change For example you might run different campaigns aimed at different levels of customer loyalty Silver Gold and Platinum You could then use the drop down list to ensure that the only values that are accepted are those that match your three levels If anyone tries to use a different value it gets discarded Click Save Traffic Classifications Traffic classifications allow you to classify traffic variables props Traffic classifications can use only text classifications The Traffic Classifications page lets you create classifications for the selected report suites Once classified any report that you can generate using the key data can also be generated using the associated attributes After enabling classifications use Classifications Importer Upload to assign specific values to the appropriate classification Admin Tools 33 Add or Edit a Traffic Classification Steps that describe how to add or edit classifications for the selected report suites Click Admin gt Report Suites in the Suite header Select a report suite Click Edit Settings gt Traffic gt Traffic Classifications In the Select Classification Type field select the variable where you want to add a classification Mouse over the Edit Classification i
213. details e Budget and Cost metrics specific to Marketing Channels See Costs and Budgets Product Specific Properties Version 13 5 Not available Version 14 and 15 This report can be accessed by going to Marketing Channels gt Channel Overview Report provided the menu is not customized Segmentation is not available in this report Use the First or Last Touch Channel or First or Last Touch Details reports instead Ad Hoc Analysis Though the Marketing Channel Overview Report is not available Marketing Channel reports can be accessed with metrics using different allocation This allows you to effectively recreate a very similar report This report can leverage multiple advanced segments Marketing Channel Detail First and Last Touch These reports provide insight on the specific campaigns or keywords are most effective on your site You can use this report to allocate success metrics and revenue to various channel details without regard to the overall channel they are in For example you can see how a certain Paid Search Keyword is comparing against a certain email campaign As opposed to the Marketing Channel Overview Report this report resembles a standard marketing report Report Properties e This report runs on rules defined in marketing channels See Channels and Rules Specifically the report uses the Set the channel s value to part of each rule Changing these rules or the how the channel s value is set changes h
214. dimensions such as Search Keyword or Product do not persist in Real Time like they do elsewhere in Adobe Analytics When you select a non persistent metric this warning appears The following dimensions which you have selected do not persist in the Real Time Reports like they do elsewhere in Adobe Analytics Search Keyword This means that the metric you have selected must be set on the same hit server call as the value for the given dimension in order to be reflected as tied to that value in the Real Time Reports If the value occurred on a previous hit earlier in the user s visit or in a previous visit the metric will not be tied to it in these reports only To use this dimension with a metric that may occur later in the visit such as Revenue use JavaScript or another means to cause the value to be passed into a Custom Traffic variable on pages or hits where the metric occurs That Custom Traffic variable can then be used in the Real Time Report to show the relationship between your selected metric and the desired dimension OK Cancel Admin Tools 123 5 Click Save or Save and View Report After this initial report setup it can take up to 20 minutes for the data to begin streaming From then on data is immediately available For information on viewing Real Time reports see Run a Real Time Report 6 By default all users have access to Real Time reports To remove access manage access to metrics and reports and
215. down on the same segment in the same Data Warehouse report Doing so will result in an error Breakdowns Lets you categorize data using breakdowns Segments and breakdowns differ in that a segment filters data out of a data set while a breakdown compartmentalizes data across all valid values for the breakdown Data Warehouse Element Metrics Metrics Sort Schedule Delivery 180 Description You can also break down a report by one or more segments However you cannot include both a segment filter and a breakdown on the same segment in the same Data Warehouse report Doing so will result in an error For example use segments to remove a gender from the data set and use a breakdown to see data separated by gender When a Data Warehouse request is submitted with multiple multi value dimensions e g various Mobile Reports an exponential number of rows can be generated from a single hit The number of rows that can be output from a single hit is capped at 100 previously 1 000 Lets you add metrics on which you want to report Provides ranked breakdown reports sorted by descending metric value similar to what is displayed in the Reports amp Analytics user interface Data Workbench etc More Lets you schedule requests for automatic delivery at selected intervals or as a one time report If you use the default format the report arrives in an email as a csv file To add the date range include sp in the fil
216. e Optional Before importing classifications into marketing reports you can download a template that helps you create a classifications data file The data file uses your desired classifications as column headings then organizes the reporting data set under the appropriate classification headings Admin Tools gt Classification Importer Element Description Select Report Select the report suite to use in the template The report suite and data set must match Suite Data Set to be Select the type of data for the data file The menu includes all reports in your report suites that Classified are configured for classifications Export Numeric 2 You can import numeric 2 classifications into the system via the importer Numeric 2 classifications are useful for variables that change over time for different items such as cost and budget values for the Marketing Channel report See Numeric 2 Classifications for information about uploading data using numeric 2 classifications Admin Tools 41 Element Description Encoding Select the character encoding for the data file The default encoding format is UTF 8 Download Downloads the template file The template includes the currently defined classifications column headings of a specific data set without including the data associated with each classification Note The Template method limits your classification data download to a single report suite For more information about the data file
217. e If you want to reclassify or change some metadata values you can replace the classification file with an updated version While many attributes are text based brand color size a special form of classification Numeric 2 allows you to create metrics cost of goods sold that can have different values for different time periods See Classifications for more information You can import other forms of time based data Use Data Sources to upload offline metrics and to import data from other digital marketing systems such as your email or ad serving vendor In the upload process you specify and map the metrics and data dimensions to particular custom events and eVars for reporting and analysis purposes There are two main types of Data Source uploads First you can upload summary data which attaches offline metrics to a subset of specified reports eVars Second the Transaction ID method enables you to link an offline event to an online event through a unique transaction identifier that is set when an online event occurs such as a lead form submission The advantage of transaction ID data is that your uploaded metrics are fully integrated with the rest of your marketing reports rather than a few designated reports with summary data uploads Here are some common examples of how companies use Data Sources e Upload campaign metrics ad impressions campaign cost etc via summary data tied to campaign tracking codes e Import cost of go
218. e in determining how far within a visit your audience reaches a given page or prop value Average Page Depth is available on any variable with pathing enabled Average Time Spent on Represents the average time spent on a page within a visit Page Average Time Spent on Represents the average time spent on a site within a visit Site Bounce rate Shows the percentage of visits that contain a single hit Bounce rate uses the Bounces metric and is calculated as Bounces divided by Entries Bounces A visit that consists of a single server call For example a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe such as clicking a link or a video start If more than a single hit is received in a visit a Bounce is not counted Campaign Click throughs Click throughs represent the number of times that a tracking code for a given campaign was passed into reporting When a visitor clicks on an affiliate link that has been tagged with one of these tracking codes the visitor is taken to your landing page and the tracking code is captured in s campaign That data is sent into reporting and a click through is recorded Cart Additions The number of times an item was added to a shopping cart This value comes from the scAdd event Metric Descriptions Metric Name Cart Open Cart Removals Carts Cart Views Checkouts Click throughs Customer New Return Loyal Daily Return
219. e Average Visit Depth e Mobile Views e New Engagements e Orders per Visit e Page Events e Page Views e Page Views per Visit e Pages not found e Reloads e Searches Single Page Visits e Single Value Visits e Target Conversion e Target Impression e Time spent per Visit e Time Spent per Visitor e Visitor Homepage e Visitors e Visitors e Visitors e Visitors e Visitors e Visitors e Visitors e Visits hourly daily weekly monthly quarterly yearly EE pa A L Will be Migrated to this Setting in Metrics All Access Customize plus will have the newly permissionable metrics enabled No Access Admin Tools 158 Add a user group Steps that describe how to add a user group 1 Click Analytics gt Admin gt User Management 2 Click Edit Groups 3 Click Add New User Group By default group members have full administrative privileges for each report suite in the group To restrict the administrative access for the group members do the following 1 Under Admin Tools click Customize 2 On the Customize Admin Module page select the administrative pages that you want to make available to group members then click OK 4 Click Save Group to create the group and return to the Groups page Assign user groups to a report suite Steps that describe how to assign user groups to a report suite Click Analytics gt Admin gt User Management Click Report Suites Select a report sui
220. e Customer IDs are sent to the Marketing Cloud via back end server synchronization that occurs in Report Descriptions 263 Question Answer batches The Marketing Cloud ID service synchronizes the Customer ID with the Marketing Cloud immediately e Using the Marketing Cloud ID service instead of a prop or eVar frees up that prop or eVar for other uses e We need to test the Marketing Cloud ID service with customer attributes during the beta test to ensure it will work properly so we would appreciate your help in testing it where feasible If am already storing a customer ID in Props and eVars are subject to Uniques Exceeded limitations Using this a prop or eVar why would use this new new beta functionality you can bring in attribute data for an unlimited functionality instead of classifying my number of customer IDs Also using the prop eVar approach limits the prop or eVar with CRM attributes CRM information to Analytics How will my CRM attributes appear in CRM attributes will be manifest in reports amp analytics ad hoc analysis Adobe Analytics the reporting API and report builder Text attributes will appear as reports dimensions Numeric attributes will appear as both dimensions and metrics Will the CRM data be available in data The CRM data will not be available in data warehouse or data feeds as warehouse and in data feeds a part of this beta or the initial release These will be added at a later time Custom
221. e Visits don t match visits on this report Report History Date Change 1 16 2014 Data warehouse was updated to match the logic used by marketing reports amp analytics Before this date referrer type did not persist across the visit Referrers Report Displays the domain or URL where your visitors came from before they arrived at your site the methods visitors use to find your website and the number of visits to your site that came from these referring locations For example if a visitor clicks a link from Site A and arrives at your site Site A is the referrer if it is not defined as part of your domain During implementation your implementation consultant can help you to define the domains and URLs that are part of your website This change can be done after implementation Domains or URLs that are not part of those defined domains and URLs are considered referrers For example web page A and web page B are added to the internal URL filter but web page C is not In this case web page C is considered a referrer See Internal URL Filters in Admin Tools help for more information Report Descriptions 308 Allocation Expiration and Special Values Marketing reports Ad hoc analytics Data warehouse analytics SiteCatalyst Metric Allocation Most Recent Most Recent Most Recent Values Expire After Visit Visit Visit Value Limits No limits might change in No limits might change in none a future release a future release
222. e added and you can select if all conditions must be matched Admin Tools 105 You can create a rule with no conditions to always execute defined actions Variables are not automatically checked for values before actions occur For example Prop1 contains a value of something and eVar1 is empty If you set Prop1 to equal eVar1 both values will be empty If you need to avoid this add a condition to check for the presence of a value Processing Rule Actions Actions set page variables delete page variables or trigger events Actions can also concatenate values to display in a report For example you might want to display category product by concatenating two variables Dimensions Available to Processing Rules The dimensions that you can read and write unless otherwise noted using processing rules Custom Values amp Context Data Value Description Custom Value Custom text or values typed directly in the action of a processing rule These values are available in subsequent conditions and rules Concatenated Value Values created by combining two values For example category and page name might be combined to create a subcategory These values are available in subsequent conditions and rules Modified Values If a variable value is changed using processing rules the changed value is used in subsequent conditions and rules Context Data Variables Named variables that are sent with a hit Note Any data contained in a Context D
223. e field Others let you select from a drop down list of supported values 6 Click Save Cross Product Login The Cross Product Login tab is available only if you have an active Search amp Promote Target account 1 Analytics gt Admin gt Company Settings 2 Click the Cross Product Login tab 3 Enable the product then click Save Currency Codes Currency codes used in the Marketing Cloud Admin Tools USD AED AFA ALL AMD ANG AOA ARS AUD AWG AZM BAM BBD BDT BGN BHD BIF BMD BND BOB BRL BSD BTN BWP BYR BZD CAD CDF CHF CLP CNY COP CRC CSD CUP United States Dollars United Arab Emirates Dirhams Afghanistan Afghanis Albania Leke Armenia Drams Netherlands Antilles Guilders Angola Kwanza Argentina Pesos Australia Dollars Aruba Guilders Azerbaijan Manats Bosnia and Herzegovina Convertible Marka Barbados Dollars Bangladesh Taka Bulgaria Leva Bahrain Dinars Burundi Francs Bermuda Dollars Brunei Dollars Bolivia Bolivianos Brazil Reais Bahamas Dollars Bhutan Ngultrum Botswana Pulas Belarus Rubles Belize Dollars Canada Dollars Congo Kinshasa Francs Switzerland Francs Chile Pesos China Yuan Renminbi Colombia Pesos Costa Rica Colones Serbia Dinars Cuba Pesos 80 Admin Tools CVE CYP CZK DJF DKK DOP DZD EEK EGP ERN ETB EUR FJD FKP GBP GEL GGP GHC GIP GMD GNF GTQ GYD HKD HNL HRK HTG HUF IDR ILS IMP INR IQD IRR ISK Cape Verde Escudos Cypru
224. e group name to edit the group properties A description of the group s purpose The number of group members user accounts Click the number in this column to open the Assign User Logins page where you can modify the list of group members The number of reports suites associated with the group Clicking the number Custom groups only opens the Report Suite Access page where you can modify the list of report suites associated with this group Whether the group is Pre Defined created by marketing reports or Custom created by an administrator for the company Provides links to Edit and Delete Custom groups only each group in the Groups table Edit the group settings Delete the group Lets you select reports that members of this group will have access to Also lets you determine which groups will have the ability to create and curate segments calculated metrics and projects in Analysis Workspace Admin gt User Management gt Groups gt select group gt Report Access gt Advanced Reporting gt Customize Element Channel Reports Anomaly Detection and Contribution Analysis Real Time Create Curate Projects in Analysis Workspace Create Segments Create Calculated Metrics Define User Group Page Description Gives the group access to Channel Reports Gives the group access to Anomaly Detection and Contribution Analysis reports Gives the group access to Real Time reports No permissions are required
225. e information about visitor activity such as Views Click Throughs Reloads Average Time spent Units Orders and Revenue They are the foundation of reports and help you view and understand data relationships They let you perform side by side comparisons of different data sets about your website Metrics and associated data are displayed in the columns of reports Broad categories of metrics include Traffic metrics These show data about the volume of visitors Conversion metrics These show data about success events such as purchases downloads or any other action that you want users to take on your website Calculated metrics These are metrics you create by combining metrics Video metrics Marketing reports provide support for tracking a number of video metrics including total views time spent and completion rates Social metrics These help you measure your brand s presence on the social web Social metrics work with Analytics standard metrics By combining these with calculated metrics you can view a report that shows how often a product is mentioned gauge product sentiment and see how Social metrics correlate with Analytics key performance indicators Metrics Quick Reference Lists the standard metrics in Adobe Analytics Note Any metric event not listed below is a custom metric event Metric Name Description Average Page Depth Displays on average how far within a visit each value was fired This metric is valuabl
226. e media subscriptions self service tool usage searches downloads checkouts etc Transaction Unique Customer URL Any process set by the web site owner that begins with an order variable and ends with a success variable This could mean a product purchase newsletter sign up or e mail request for information after going through a preset process A unique customer is registered when a person makes a purchase from your site for the first time within a specified period of time In other words while one person may buy from your site three times this person would be recorded as one unique customer You can tell exactly how many individual people are purchasing from your site There are five different time frames marketing reports use to define unique customers daily weekly monthly quarterly and yearly A daily unique customer may purchase from your site twice on February 7th and then again on February 8th This customer registers as two daily unique customers because only the first purchase on the 7th and the purchase on the 8th would count as unique purchases for their respective days This same standard determines monthly and yearly unique customers for their respective time frames lt can be helpful to ask the following question to see how reports determine who is a unique customer How many different people purchased from my site during this time period The sum of all daily unique customers is not equal to the total monthly unique customers
227. e name context data search_term v CONTEXT VARIABLES Add search_term contex data The following rule definition expands on the Copy a Context Data Variable to an eVar rule to also set an event on every hit that contains a specific context data variable Rule Set Value Condition If search Term context data is set Action Set event searches For example If All of the following are true search_term Context Datz w ls Set e Add Condition Then do the following Set event Searches Event1 v To Custom Value vi See Context Data Variables in Implementation Help Processing Rules Tips amp Tricks This section contains guidelines for testing processing rules and a list of common mistakes to avoid e Testing Processing Rules e Check for Empty Values Admin Tools 117 e Avoid Overwriting Values e Encode Search Terms to UTF 8 or Unicode e Starts With Contains and Ends With Testing Processing Rules This section contains some guidelines to help test processing rules before they are deployed to production Testing Rules That Read Search Terms For any criteria based on a search such as if prop1 contains news go to the prop 1 report and search for news and see if there are any matches you were not expecting Testing Rules that Read Variables Create a blank HTML page on your desktop include the s_code from your site and set the s_account variable to a dev report suite If your r
228. e paper Terms Used in Analytics 356 Visit Depth The depth to which customers to your site browse For example if a customer views three pages on your site before making a purchase that visit depth would be three VISTA Rules Visitor Identification Segmentation and Transformation Architecture VISTA is a server side approach to populating report variables VISTA uses visitor segmentation rules to create real time segmentation of all online data These rules enable you to alter or segment data in nearly any way that you choose without the need for implementing complex logic on your site An unlimited number of visitor segmentation rules can be defined with VISTA For example suppose you want to segment traffic where evar1 News to Report Suite A and send all other traffic to Report Suite B VISTA can perform this logic automatically for all server calls received VISTA processing occurs after data is collected but before it displays in marketing reports data warehouse ASI or ad hoc analysis Server side data manipulation is done as the data comes in through the image request Note VISTA rules are not retroactive in marketing reports and cannot reprocess historical data to apply logic to existing reports However you can apply VISTA rules to ASI slots so that this logic is applied to key segments ASI also allows you to apply segments to historical data so in effect it is possible to use ASI to apply VISTA rules to historical dat
229. e run the widget Preview mode does not use the widget s cache Note Publishing Widgets show only the first column of data in a report Publishing Widgets Descriptions Element Description Name The name for the widget Description Optional Specify a description for the widget Report From the top Report drop down list select a folder or a dashboard From the bottom Report drop down list select a reportlet or bookmark Admin Tools 100 Element Description These reports do not require visitor authentication When a visitor loads a web page that includes a Publishing Widget the widget automatically displays the associated report using current reporting data Changes to a Publishing Widget such as changing the associated report automatically updates the report output for all web pages that use that widget without you having to redeploy the web pages Destination Specify the destination for the widget Destinations must be in a valid URL format including the http or https prefix Publishing widget Destinations are inclusive meaning that the Publishing widget functions on all URLs that include the specified Destination For example a Destination of http www corp1 com sales allows Publishing widgets on all Web pages at or below the sales page on the www corpl com Web site Add a publishing Widget Steps that describe how to add a Publishing Widget OO Om SS Ga M Click Analytics gt Admin gt Publish
230. e to Timestamps Optional Note Once set to Timestamps Optional you will need to call Adobe Client Care to change settings for the selected report suites Traffic Variable Custom Insight Traffic Variable or prop enables you to correlate custom data with specific traffic related events The prop variables are embedded in the implementation code on each page of your website Use the Traffic Variables page to enable disable or rename traffic variable reports Once disabled the report for a traffic variable does not appear in the user interface Admin Tools 147 Enable traffic variable reports Steps that describe how to add and enable traffic variable reports Click Analytics gt Admin gt Report Suites then select a report suite Click Edit Settings gt Traffic gt Traffic Variables Click Add New then name the report Click Enable then click Save S Go M Traffic The Traffic Management page lets you specify expected traffic volume changes These settings let Adobe allocate the appropriate resources to ensure that your traffic can be tracked and processed in a timely manner To access traffic settings 1 Click Analytics gt Admin gt Report Suites then select a report suite 2 Click Edit Settings gt Traffic gt lt selection gt See Traffic Classifications Traffic Management The Traffic Management page lets you specify expected traffic volume changes These settings let Adobe allocate the
231. e user is able to save his shopping cart and return later to complete the order If the product view occurs before the date range selected and the checkout occurs afterwards you will see one checkout and zero product views If you notice such a discrepancy it does not indicate a problem with reporting or even an implementation error Rather you can use this data to understand how users are interacting with your site even if it does not fit the funnel in the way that you expect Report Descriptions 258 Categories Report Shows how various product categories affect your site s success metrics Color Depth Report Groups mobile device hits by the number of colors supported The report shows the total number of visitors to your site who used a mobile device and breaks them into groups based on the number of colors configured in their mobile devices For example if your visitors mobile phone supports 24 colors then the report increments the line item corresponding to 24 colors Complete Path Set of pathing reports that let you view such metrics as path length longest path full path and so forth Connection Types Report Displays metrics for Internet connection speed for example modem LAN mobile traffic and so forth Content Types Report Displays metric data for content types including video product articles and so on Conversion Reports Provide comprehensive accurate and detailed analysis of customer activity Metrics suc
232. e visited most by your site customers Site Sections could include but are not limited to groups of products similar to Categories Data for the Conversion Site Sections report is imported from the Site Section report in the Traffic group which receives its information from the channel variable in the tracking code You can use this report to identify the greatest impact on site statistics from items in varying site sections The Site Hierarchy Report is populated as a result of proper configuration of the hierN variable that is set on each page that you want to take part in the hierarchy The report will show you the hierarchical layout of the pages on your Web site and display those pages in order based on how they are configured in the variable You will be able to see selected metrics unique visitors etc for the hierarchy You can group pages together that are being hosted by a particular server For example if you have a web site that is hosted on two different servers you may want to see if one server is serving more impressions than the other server This report lists all of the servers of your web site that are being tracked and tells you which servers are being accessed the most The Exit Links report shows you the links that your visitors click to leave your site and go to another site Exit links are those links that take your visitor to another site Most common examples of exit links are links to partners affiliates et
233. earch Page Ranking report shows the results pages on which your site links were located in the user s searches that were performed For example a user who came to your site from a search engine may have seen Report Descriptions Referring Domains Original Referring Domains Referrers Campaigns Campaign Conversion Funnel 244 you on the third of one hundred pages of results This can help you quickly see and optimize search engine efforts Data for this report may be viewed for all but the Hourly time period The Referring Domains report shows the domains that referred the customers that most impacted your site s Success Metrics Referrers fall into two main categories Domains and URLs Domains refer to the domain name and appear as the base domain without the query string or subdirectories attached URLs include the base domain name as well as any query strings or subdirectories The Original Referring Domains report shows the original referrers that produced the customers on your site Customers can visit your site multiple times and have a different referrer for each visit This report shows how they were referred the first time they arrived at your site This can help you see if they continued to use the same referrer and view patterns in how customers are referred to your site You can view the number of visitors generated by an original referrer or discover how much revenue each original referrer was responsible fo
234. ecific insight filtered by a specific insight value For example facebook post gender m net_comments Shows total comments from males Platform Interactions represent aggregated totals for posts or pages from all owned properties on the specified platform These metrics are most useful when used to breakdown another report as described in Report Descriptions Report Descriptions Owned property metrics are typically viewed by breaking down a line item on the Owned Social Account and App Ids gt Name Report by the Platform Interactions Report Report Descriptions 294 CH n it Social Platforms Properties Authors P Social Properties Latitude Longi lat gitude ol Langua SE property_ws_post Qwned Social Account and App insight type Ids insight_value Platform Interactions metric Platform Interactions This breakdown lets you view interactions for a specific page Property and Post Reports PA All unique property or post identifiers across all owned properties Property vs a EST ER All ids and names across all owned properties name 8 SE All property and post names across all owned properties Owned Social account ee er Sen app de Unclassified value that displays id property vs app name as a single line item Social Interactions Reports All social networks where you have owned properties Breaking down platform by Owned Social Account and App Ids gt name shows you all prop
235. ecovery Notification Single Sign On 141 Description Accepted IP Address To specify an IP address range enclose the range in brackets for example 192 168 10 20 240 You can also use wildcards to specify any number from 0 to 255 for example 192 168 10 14 Failed logins are logged and viewable from the Usage and Access Log Filters the email addresses and domains where Analytics sends bookmarks downloadable reports and alerts The email filter list supports up to 100 entries and each entry can be an email address or an entire email domain If a scheduled report has an unapproved email destination Analytics sends an email notification of the problem and a link to unschedule the report Enforce Email Domain Restrictions is not enforced until there is at least one entry in the Accepted Email Domain Filter list Accepted Email Address and Domains To specify an IP address range enclose the range in brackets for example 192 168 10 20 240 You can also use wildcards to specify any number from 0 to 255 for example 192 168 10 14 Notifies the specified administrators when a user attempts to reset a user account password Available Admins Displays all administrators You can Ctrl click and Shift click to select multiple administrators Email Members Displays the currently defined email group Single sign on in the Adobe Marketing Cloud is implemented through Marketing Cloud Groups Navigate
236. ections report by essentially all other reports within the marketing report interface In addition to all previously mentioned events can utilize all conversion and traffic metrics as well as use different allocation for all conversion metrics e This report can utilize multiple highly advanced segments Version 14 Setz Site Content gt Site Sections In addition to correlations this report can utilize the following breakdowns e Any classified reports based on this report e Tracking Codes Report e Products and Categories reports e Customer Loyalty Report e Any fully subrelated conversion variables e Marketing Channels First and Last Touch e Target gt Campaigns report if enabled Site Sections Depth Report Available if pathing is enabled Clicks to page indicate the number of page views that preceded the visitor s first page view within the given site section Report Descriptions 319 Site Sections Summary Report A summary report for site sections that displays previous page entry points next page exit points and information about instances called page views in this interface site sections depth time spent on site sections and so on Again the Page Views shown under Details should be interpreted as Instances Details Total Site Sections Views during this reporting period 17 964 Page Views Survey Report Survey reports display data about how visitors respond survey questions from surveys that you configure
237. ed Reports Queue Lets Admin level users see and manage scheduled reports across the organization Analytics gt Components gt Scheduled Reports Admin level capabilities in the Scheduled Reports Manager include e The option to Show all Scheduled Reports in your organization e Advanced Filtering Capabilities across your organization The new Report Queue tab that lists all reports that are queued for execution on reporting servers e Exposing the Schedule ID in the Report Queue interface Show all Scheduled Reports On the Report List tab you can Show All Scheduled Reports in your organization in addition to the ones you personally scheduled Note The Report Name column displays the name of the report which is being scheduled and the File Name column displays any custom file name set by you in Advanced Delivery Options As a result if you schedule multiple reports of the same report type and you specify customized names for each the Scheduled Reports Manager would display multiple entries with the same Report Name but with different file names This is because the back end report being scheduled is same so the Report Name column would have the same report names for all but customized file names as set Admin Tools 139 Report is Report Queue Report Log erter 9959430 6087666 12668010 2014 02 18 0115 22 Advanced Filtering Capabilities For example if you wanted to filter on all reports that are scheduled hourly y
238. ed metric breakdowns for social properties and the posts on those properties These reports include e Social gt Owned Social Account and App Ids Report e Social gt Platform Interactions Report Report Descriptions 292 Using these reports you can view a large number of metric breakdowns that are provided by the social platform such as e Number of people in Denmark who like your page e Number of comments on a specific post from 31 year old males Due to the large number of breakdowns available for the metrics provided by each social platform metrics on these reports are combined into a single line item along with the specific breakdown To use these reports it is critical that you understand the data in Platform Interactions For example interactions for a Facebook page might appear similar to the following name by Platform interactions L My Facebook Page 1 Gerebooklpnostlageregaielsggregstelpact Irpreseiong organk Sta 3 bscebookipostlageregatejazerezate poct_impressiona total 3 beebookipostlageregatelaegregate mique post_impressiona_organi_total A facebook postlageregatelepregate unique post_impressions_total 5 facebooklpropertylaggnegatelageregatestory_adds_total faorbook postipost_stories_by_action_typelagenegatelcammeent_total 3 Eoebookipostlaggregstelapgregabelpost_stories_total amp tscebookipostlaggregstelsggregatelpost_storytellers_total 8 bceboollpotlipsregalelaepregate poct_engaged_user _total TO beebookiposti
239. ed metrics you can view a report that shows how often a product is mentioned gauge product sentiment and see how Social metrics correlate with Analytics key performance indicators Terms Used in Analytics 350 Multi Suite Tagging The ability to send data to multiple report suites using a single image request If you have several web entities a Global Report Suite can give you global totals for Traffic and Conversion Metrics and event Paths To capture multiple Report Suites set the multiple IDs into the s_account variable delimited by commas When you use multi suite tagging or roll up functionality to create a global report suite you need to create a page naming strategy that works within a global report suite Within a multi suite environment Adobe recommends that you add a brand and or region identifier to each page name This identifier will be most important in the global report suite because without it you cannot discern which pages belong to which web sites To keep page names concise consider using recognizable acronyms for each regional or brand specific site US Home page UK Home page FR Home page JJ Clothiers Home page JJ Travel Home page JJ Finance Home page Examples H Code If you want to call two report suites in the s_code js file you could use the following example S Var Account si0 ly EsLaz AppMeasurement spaccone ESAS aclu Normalization Normalization shows
240. ed on individual page views Each container lets you report across a visitor s history interactions broken down by visits or break down individual hits Refer to the Segmentation Guide for more information Segmentation Segments are custom subsets of data or data filtered by rules that you create Segments are based on hits visits and visitors For example you can run a Pages Report and then apply a Visitors from Mobile Devices segment Unified Analytics segmentation lets you build manage share and apply powerful focused audience segments to your reports using Analytics capabilities the Adobe Marketing Cloud Adobe Target and other integrated Adobe products Analytics segmentation includes the Segment Builder to construct segments and run a pre test and the Segment Manager to collect tag approve set security and share segments across your organization Target Target uses segment filters which are groups of visitors who share a specific characteristic or set of characteristics For example visitors who arrive at your page from a certain search engine might be one segment Other segments might be based on gender age location registration status purchase history or just about any other detail you can Terms Used in Analytics 354 collect about your visitors Use segment filters to divide visitor traffic and compare experience performance for each traffic segment See Segment Filters in Help Data Workbench You ca
241. ed with your email address Subject Specify the text that will appear in the email message s subject line Body Type the text that will appear in the email message s body 5 Click Send Message Now Video Management You can designate a set of Custom Conversion Variables eVars and Custom Events for use in tracking and reporting on video Analytics gt Admin gt Report Suites gt Edit Settings gt Video Management See Measuring Video in Analytics Web Services The Web Services APIs provide programmatic access to marketing reports and other Suite services that let you duplicate and augment functionality available through the Analytics interface Analytics gt Admin gt Company Settings gt Web Services Element Description M W i i anade Veir Series In User Management gt Groups you can update the Web Service Access group to include those users that need access to the Web Services APIs WSDL Download the Web Services API WSDL for Web services developers Developer Connection Visit the Developer Connection http developer omniture com which provides documentation sample code and forums related to the Web Services APIs Click Web Services APIs Overview for more information Filtering Options When using SOAP if your XML parser has trouble with illegal or invalid characters in responses to Web Services API calls select one or both of the following options to have Analytics automatically filter the response outp
242. eeeeeeeeeeeeeeeeteeeeeeeeeeeees 168 ee 169 Variables How They Are Used in Heportmg ann 171 Data Warehouse ed 179 Data Warehouse Release en 180 Add data warehouse user Oroso edi 192 Create a data warehouse recuest ENEE 192 Tableau data Mile A aed eae ed ae bi 192 SOT DY Met er EEN 193 Manage data warehouse TEQUES Sinister bat eto 194 Data Warehouse Best Practices iii A A eee eke 194 Deele ee eege Ee 196 Last updated 12 9 2015 Analytics Help and Reference Metric DESCHIDUOINS a tacna 199 Metrics Quick Ee AAA ATA 199 E deele te data ceca 202 Average Page DEP ta A A A ica 203 Average Time O ee ee 204 ELE Aere 204 Bounce Halen nati 204 Galculated Meed Geesen Seege Eege EE R TACEREA 204 Campalgn Specific Melli ina ias 205 ei ele lee EE 205 Car KEE maso etico 205 Cart REMOVE DRA emt eaoea send 205 Gait EE 205 E e EE 206 ASIS 206 CUSTOM METE A TS a A 206 ST ele Ee EE 207 E E EE 207 EMS AAA E N A NA 207 AA a O OO ESE ada sh Suc ace A E 207 SA A E E EAEE E tees E 208 Mobile VIEWS tir ea 208 Weu d Ee RTE 208 EA AAA A tle ae aca O A OS 208 EIERE 209 A A RO rian aoa sed 209 Page iergert EEN 209 Page EV a 209 Fage MM er liada 210 Participate 210 Add Participation Mettes 211 Last updated 12 9 2015 Analytics Help and Reference Contents Ee A ee ee 211 PO VIEWS irei aeiae A cil tala tise aio 211 Quarterly Unique Vis SN ENEE 212 FCO AS EE 212 Reventa ias 212 A tices E nee ME ak eS hale cae cece E 212 SINCE ACCES
243. efined by the number of visits to your site that contained a single unique Page Name value If a user comes to your site and clicks a tracked link triggers an event such as a video view or reloads the page the visit is still considered a Single Access visit As long as value for the pageName variable does not change any number of requests can be sent and the visit is still considered a Single Access Uses Description Traffic The number of times a page or value is captured as the only value For example page A is the only page visited and then the visitor left your site Conversion Single access is not a conversion metric Ad Hoc Analysis Like traffic Single Page Visits is the number of times a single page or value is captured as the only value in a visit This metric is equivalent to both Single Access AND Bounces in Reports amp Analytics depending on whether Count Repeat Instances is set to Yes or No This setting also affects pathing reports like Flows Next Page Fallout etc Time Spent The sequence calculation and metrics that report on the amount of time visitors spend on a page site or per visit Total Time Spent Time Spent per Visit Time Spent per Visitor About the Sequence Calculation Version 14 calculates the average time spent on a page by placing each sequence of a specific variable value into one of ten ranges or buckets that represent average periods of time For example if a visitor spende 00 01 15 on
244. ehouse 1 2011 e Data Warehouse 11 2010 Data Warehouse 10 16 2014 No fixes or new features were released at this time Data Warehouse 09 18 2014 No fixes or new features were released at this time Data Warehouse 08 21 2014 New Features Feature Description Support for matches and does not match in data Segments that were previously incompatible with data warehouse because data warehouse did not support matches and does not match will become compatible Data warehouse now supports matches warehouse segments definitions Reports amp Analytics and Ad Hoc Analysis already support this and does not match in segment 181 after the release assuming this was the only reason the segment was incompatible Additional segments may appear in the data warehouse segment list after the release Fixes e Referrer report was incorrectly reporting internal referrers e Running a data warehouse report on a currency metric with a visit level breakdown resulted in incorrect data Data Warehouse 07 17 2014 No fixes or new features were released at this time Data Warehouse 182 Data Warehouse 06 19 2014 New Features Feature Description New rules in data Data warehouse now supports Event Exists rules outside of Hit containers warehouse Nested containers in data Data warehouse now supports containers of equal scope to be embedded directly warehouse within one another Fix
245. elected item must equal or be less than the value you enter e contains The item must contain the value you enter contains all of The selected item must contain all of the values you enter contains at least one of The item must contain at least one of the values you enter Value l Lets you type a value for the rule operand You can click Select Item to locate additional items On the resulting Select Item page only valid values are shown Billing The Billing page lets you access billing information including traffic details for each report suite Only an authorized administrator has access to this page Note If access to the billing tab is disabled for your company contact your Account Manager The traffic overview data from the billing page lets you correlate page view data in reports with billable server calls on your invoice The Billing page lets you do the following e Audit your invoice e Break down costs by report suite for internal accounting allocations e View the distribution of primary and secondary server calls The Billing page organizes information by month To view monthly traffic overview data locate the month where you want to view traffic data then click View The resulting Monthly Invoice report includes the following information Column Description Report Suite The report suite involved in the data collection activity Location The data center that stores the report suite data San Jose Calif
246. en if H is empty from the variable on the right Admin Tools 113 Rule Set Value Condition None always execute Action Overwrite Value of Prop1 with eVar1 You can modify this rule to set the value of Prop1 only if it does not already contain a value similar to the following Rule Set Value Condition If Prop1 Is Not Set Action Overwrite Value of Prop1 with eVar1 For example H Al of the following are true Custom insight 1 Propi le Not Set e x o Add Condition Then do the following Oveewrite value of e Custom insight 1 Prop we With Commerce Variable 1 eVarl e x Add Action Cleaning up Values in a Report You can match values against common misspellings and update them to display correctly in reports To make sure you do not inadvertently match other values use the most restrictive matching option available You can run a report on the variable prop1 in the example below and search for the terms you select to replace to make sure it doesn t match unintended values String comparisons are case insensitive Rule Set Value Condition If prop1 Starts With Shopping Action Overwrite value of prop1 to Custom Value Shopping For example 114 Admin Tools H on of the following are true Custom insight 1 Propi e Starts With Any ol Shoping Lim 30 ona vale par be o dd Condon Then do the following Overwrite value of Custom Insight 1 Prog e WE Custom Vale Shappirg Populating Intern
247. en login companies Add a user to a group Steps that describe how to add a user to a group Click Analytics gt Admin gt User Management Click Users In the Manage column click Edit Under Access assign group membership by clicking a group in the left list and then clicking Add Click Save Changes ar Go M Manage Ad Hoc Analysis users Steps that describe how to add edit or delete ad hoc analysis users 1 Click Analytics gt Admin gt User Management 2 Click Manage Ad Hoc Analysis Users Admin Tools 154 If your company has purchased ad hoc analysis licenses the Ad Hoc Analysis License Users group appears in the Group Name column The number of available licenses for user logins is also shown 3 Select the users you want to add to the group then click Add 4 Click Save Group Groups You can view create and edit groups that provide group members with specific permissions in the Marketing Cloud Analytics gt Admin gt User Management gt Edit Groups A groupis a collection of users to which you can assign a common set of permissions and access rights For example if you have 50 users but only 20 need access to Ad Hoc Analysis you can create a group for it Pre Defined Groups Marketing reports provide the following pre defined groups You can add and remove members from these pre defined groups but you cannot edit the group permissions Administrators can also enable data warehouse report
248. ename This value represents the date values requested in the report For example if you request data from May 1 2013 through May 7 2013 the sR shows a filename including the date range of 20130501 20130507 Data Warehouse Release Notes Cumulative release notes for data warehouse For more recent data warehouse release notes please refer to the Marketing Cloud Release Notes e Data Warehouse 10 16 2014 e Data Warehouse 09 18 2014 e Data Warehouse 08 21 2014 e Data Warehouse 07 17 2014 e Data Warehouse 06 19 2014 e Data Warehouse 05 22 2014 e Data Warehouse 04 17 2014 e Data Warehouse 03 13 2014 e Data Warehouse 02 20 2014 e Data Warehouse 01 16 2014 e Data Warehouse 11 14 2013 e Data Warehouse 10 17 2013 e Data Warehouse 09 12 2013 e Data Warehouse 08 15 2013 e Data Warehouse 07 18 2013 e Data Warehouse 06 20 2013 e Data Warehouse 05 23 2013 Data Warehouse e Data Warehouse 04 18 2013 e Data Warehouse 03 21 2013 e Data Warehouse 02 21 2013 e Data Warehouse 11 08 2012 e Data Warehouse 10 18 2012 e Data Warehouse 9 21 2012 e Data Warehouse 8 16 2012 e Data Warehouse 7 19 2012 e Data Warehouse 4 26 2012 e Data Warehouse 3 29 2012 e Data Warehouse 1 19 2012 e Data Warehouse 11 03 2011 e Data Warehouse 10 07 2011 e Data Warehouse 9 20 2011 e Data Warehouse 8 2012 e Data Warehouse 7 2011 e Data Warehouse 5 2011 e Data Warehouse 4 2011 e Data War
249. ent Last Visit evarl String Basic Most Recent Last Visit evar2 String Basic Most Recent Last Visit evar3 Basic Most Recent Last Visit evar4 Basic Most Recent Last Visit evar5 Type s_code variable Counter no subrelations eventl Counter no subrelations ventl event2 event3 event4 event5 s_code variable propl prop2 prop3 prop4 prop5 The following table contains a list of the standard commerce events Initial configuration for these events is identical in all report suite templates Events with an s_code variable of N A do not need to be set they are provided automatically Standard Commerce Events Revenue Orders Units Carts Cart Views Instances Checkouts Cart Additions Cart Removals Visits Page Views Daily Unique Visitors Unique Visitors Type Counter Counter Counter Counter Counter Counter Counter Counter Counter Counter no subrelations Counter no subrelations Counter no subrelations Counter no subrelations s_code variable purchase purchase purchase scOpen scView N A scCheckout scAdd scRemove N A N A N A N A Admin Tools 130 Content and Media Defines common settings for a website that develops original content and displays articles and videos Conversion Type Subrelations Allocation Expiration s_code variable Variables Internal Campaign String Basic Most Recent Last Visit evarl Internal Search String Basic Most Recent Last Visit evar2
250. ent Builder e Fixed an issue that prevented the Date Complete from displaying in the same time zone as the Date Scheduled Data Warehouse 186 Data Warehouse 08 15 2013 The DataWarehouse maintenance release 08 15 2013 includes the following changes New Features Feature Description Social and Mobile App Social and Mobile App metrics can now be reported in data warehouse metrics Fixes e When the Time Spent per Visit metric was selected for a Data Warehouse report the downloaded report incorrectly listed this column as Time Spent on Site The downloaded report now correctly labels this metric as Time Spent per Visit e Resolved an issue in data warehouse where the Visitor ID breakdown and visit visitor counts were reporting incorrect values in conjunction with custom visitor IDs e Resolved an issue in the data warehouse request manager where it was not properly displaying custom names for purchase and checkout events e Removed the TnT breakdown since we recommend using the other Target breakdowns instead campaign campaign gt recipe recipe and so on Data Warehouse 07 18 2013 The DataWarehouse maintenance release 07 18 2013 includes the following changes New Features Feature Description Segment using Social and Social and Mobile App metrics can now be included in segments created in reports Mobile App metrics and analytics ad hoc analysis and data warehouse Fixes e Data warehouse requests
251. eport suite See Data Sources Help Default Metrics Reports and analytics displays a default set of metrics in all conversion reports unless a user selects a custom set of metrics The selected metrics display for all users of the associated report suite You can update only one report suite s default metrics at a time These settings do not guarantee the order in which the default metrics are displayed Specify default metrics Steps that describe how to select default metrics for conversion reports 1 Click Analytics gt Admin gt Report Suites 2 Select a report suite 3 Click Edit Settings gt Individual Report Suite Settings gt Default Metrics 4 Specify the desired metrics then click Save Note If you select a currency based metric the value passed into currency events is converted from the page currency to the report suite s base currency upon receipt Exclude By IP Address You can exclude data from specific IP addresses such as internal website activities site testing and employee usage from your reports Excluding data improves report accuracy by excluding IP address data Additionally you can remove data from denial of service or other malicious events that can skew report data You can configure exclusion or by using your firewall Admin tools gt Exclude by IP e Exclude By Cookie e Exclude by IP Address e Exclude by Firewall Admin Tools 88 Exclude By Cookie Lets you exclude this computer from be
252. er Screen Size Screen Height Screen Width Cookie Support Image Support 239 help you understand the impact of mobile initiatives so you can plan accordingly The Manufacturer report groups mobile device hits to your site by mobile device manufacturer The report displays the type of manufacturer number of views for each manufacturer and the corresponding percentages The Screen Size report groups mobile device hits to your site by the screen size of the device The report shows each screen size the number of visitors to your site that used each screen size and each screen size percentage of the total views The Screen Size report shows both the height and width of the screen size as compared to the Screen Height report and Screen Width report The Screen Height report shows the screen height only for various mobile devices and the number of views for each screen height You can also view the Screen Size report to see both the screen height and width The Screen Width report shows the screen width only for various mobile devices and the number of views for each screen width You can also view the Screen Size report to see both the screen height and width The Cookie Support report groups mobile device hits by whether they support cookies or not Visitors are divided into supported and not supported groups The type of mobile device is identified in the user agent string Adobe maintains a list of mobile devices that
253. er Loyalty Report The Customer Loyalty Report reveals purchasing patterns of customers The report displays purchasing patterns of customers based on three categories of loyalty e New Customer e Return Customer e Loyal Customer Although non purchase metrics are viewable in this report such as custom events shopping cart events and so on the categories are always based on the number of orders placed For example a visitor might add a custom event named Internal Searches to the report The Return Customer line item would show the number of internal searches performed by visitors who have made two purchases previously not the number of visitors who have made two internal searches Customer Loyalty Processing The following tables define how the Marketing Cloud currently processes Customer Loyalty Version 15 and Ad hoc analysis Customer Loyalty New Customer 1 visit and 1 purchase Return Customer More than 1 visit and 2 purchases Loyal Customer More than 1 visit and 3 purchases Report Descriptions 264 The loyalty state changes after the end of the visit where a purchase event occurs For example a New Customer 1 purchase makes a purchase and then registers for a newsletter after that purchase within the same visit The newsletter registration event is still considered a New Customer interaction because the visitor s Customer Loyalty state will not change until the next visit version 14 Customer Loyalty Current New Custome
254. er cid is ad1 and the value of Query String Parameter node is 4 If you are running JavaScript AppMeasurement H 25 2 or earlier the page URL might be truncated after 255 characters JavaScript AppMeasurement H 25 3 released January 2013 and later provide the full URL to processing rules The path of the page URL The path of the URL hitp www example com news a html cid ad1 is news a html The full hostname specified in the URL http en main example co uk index jsp q value The last two sections of the hostname of the page http en main example co uk index jsp q value The full query string of the URL http en main example co uk index jsp q value Admin Tools Attribute Referrer read only Referring Query String Parameter read only Referring Domain read only Referring Root Domain read only Referring Query String read only IP Address read only User Agent read only AppMeasurement Code Version read only Conversion Variables 107 Description HTTP referrer The value of a specified query string parameter in the referring URL or null if no parameter exists For the URL http www example com a html cid ad1 amp node 4 the value of Query String Parameter cid is ad1 and the value of Query String Parameter node is 4 If you are running JavaScript AppMeasurement H 25 2 or earlier the page URL might be truncated after 255 characters JavaScript AppMeasurement H 25 3 released January
255. er listed as Low Traffic the first values bucketed in this line item don t move to its respective line item Those first 10 100 instances stay under Low Traffic If the number of unique values exceed 1 million in a single month a second threshold is applied which requires more traffic before a value is reported as a separate line item For example a new page that starts to receive 100 hits per day will be reported as a separate line item but a new page that receives fewer than 10 hits might not Threshold limits are 500 000 and 1 million unique values by default All values including each unique value in low traffic are available in DataWarehouse reports If you have a custom unique value limit the following applies If you have a uniques limit set to less than 500 000 your limit is used for both the lower and upper thresholds If you have a uniques limit set between 500 000 and 1 000 000 today your limit is used for the lower threshold and 1 000 000 for the upper threshold If you have a uniques limit set above 1 000 000 today your limit is used for both the lower and upper thresholds Segments Low traffic values are always included in data warehouse segments but are not included in ad hoc analysis or marketing reports amp analytics segments If a value receives enough traffic to appear in reports values received from that time until the end of the month appear in ad hoc analysis and marketing reports amp analyt
256. ers of the Current Data Users group All users are added to this group by default Data Availability Troubleshooting The following information may help troubleshoot report suite latency issues in Analytics data e Understanding Data Batching e What Contributes to Latency e Ways to Mitigate or Prevent Latency e What to do about Latency Note If you experience a latency spike within 3 months of your v15 upgrade you might be experiencing transitional latency Typically the likelihood of a latency spike is reduced three months after upgrading from version 14 to 15 Understanding Data Batching To understand if data is latent it is important to understand how Analytics processes data Each data collection server captures and processes raw analytics data and then uploads batched data on an hourly basis for reporting The transfer process typically takes 30 minutes so normal latency for traffic that occurs directly after the previous upload process completes is around 90 minutes 60 minutes until the next batch upload occurs then 30 minutes for file transfer and display For traffic that occurs directly before an upload data latency could drop to 30 minutes 0 minutes until the next batch upload occurs then 30 minutes for file transfer and display If needed Customer Care can enable 30 minute batched data uploads instead of hourly for your top report suites You can typically expect to see complete data in reports 2 hours after the d
257. erties owned on a social platform Property vs post Total number of properties such as a Facebook pages or Twitter accounts and posts such as tweets across all owned properties den All Insight types across all owned properties Report Descriptions 295 Report Description Insight value dek 9 All insight values across all owned properties Metric f All metrics reported across all owned properties Platf i A raoin Unclassified value that displays platform property vs post insight type insight value metric as a single line item Notes e To view additional breakdowns beyond the single level provided by marketing reports amp analytics create a segment to filter for a specific property name or post ID or use report builder or ad hoc analytics to apply additional breakdowns e Owned Social Interactions is the only metric with data for the Owned Social Account and App Ids Report and the Platform Interactions Report The data represented by this metric varies based on the line item in the report e Owned Social Account and App Ids Report and the Platform Interactions Report can be broken down only by each other You cannot break down these reports using any other reports Page Depth Report Determines the average number of clicks it takes users to get to a certain page in the website Page Summary Report Collects and organizes page specific information about a single page and presents it in a single repor
258. es e When using the same segment in both reports amp analytics and data warehouse for the Entry Page Report the results were different e Data warehouse was not reporting Search Keywords Paid e Users were unable to see the variable Page URL from the data warehouse API e Segments with multiple nested Visit or Visitor containers were incompatible with data warehouse Data Warehouse 05 22 2014 New Features Feature Description Unified segmentation menaced andicreation Segments are now created managed and used across Analytics user interfaces and across Analytics across report suites A new Segment Builder interface lets you build simple nested and sequential segments You can now apply multiple segments to a single report to prevent duplicating logic in multiple segments A new Segment Manager lets you easily manage approve share and tag segments Segments can be published to the Marketing Cloud for Analytics powered targeting See Unified Segmentation Transition Guide Fixes e Fixed an issue that caused Referring Domain dimension to not match reports amp analytics in some circumstances e Using Revenue Participation metric resulted in data returning different revenue results when pulled at different dates times e Non Admin user was able to cancel scheduled data warehouse requests e Trying to access data warehouse caused a network acceleration timeout e Data warehouse re added classifications of post_tnt C
259. es a new visit is started on any subsequent image request e A visitor typically contains at least one but probably more than one visit e The beginning of a visit is the first image request coming from a new visitor or after an existing user s visit has expired This can be identified as the Entry Page e The end of a visit is the last image request before a visit expires This can be identified as the Exit Page See Entries and Exits Reports e Hourly breakdowns are based on the report suite s time zone e This report does not contain line items You view it only in the trended format e Granularity of hour day week month quarter and year can be applied These granularity settings are available depending on the reporting date range See Visit Metric for more information about how the Marketing Cloud processes this metric Product Specific Report Information Product Navigation Marketing Reports Site Metrics gt Visits You can run a Visits Report on a selected page Version 14 Visits spanning midnight are counted only on the day the visit started Version 15 Visits spanning across midnight are counted on both the day the visit started and ended However the total for the given date range is deduplicated Ad Hoc Analysis Reports gt Site Metrics gt Visits e You can break down each item in this report by almost all other reports and variables allowing you to see breakdowns by any granularity e Visits spanning a
260. es based on the maximum supported length in characters of an Email URL Groups mobile devices based on the maximum supported length in characters of a Web browser URL Groups mobile devices based on whether Device Number Transmit is supported The report also includes an Unknown group for those devices where Device Number Transmit support cannot be determined Groups mobile devices based on whether the device supports Push To Talk PTT The report also includes an Unknown group for those devices where PTT support cannot be determined Groups mobile devices based on whether the device supports DecoMail which allows a user to decorate their mail with graphics and animations The report also includes an Unknown group for those devices where Decoration Mail support cannot be determined Groups mobile devices based on the news services Channel I B EZ News Flash W INFO and so on that they support When a visitor uses a mobile device with news service support to access your site the Information Services report increments by at least one H the phone supports multiple news services each of those groups in the report increments Because of this the sum of the groups might be greater than the total shown at the bottom of the report Mobile Carrier Report This report shows the wireless service provider Verizon AT amp T Sprint and so on used by site and app visitors View this report at Visitor Profile gt Technology Monitor Col
261. es that are used to find your site h Engi Pai An Engines Faid Displays which paid keyword search engines that people are using to find your web page The graph shows you the percentage breakdown of the search engines that are used to find your site Report Descriptions Report Search Engines Natural All Search Page Rankings Referring Domains Original Referring Domains Referrers 328 Description Displays which natural keyword search engines people are using to find your web page The graph shows you the percentage breakdown of the search engines that are used to find your site Displays the rank of your site from among all listings for your visitor s searches including paid and natural search page ranking data For example a user who comes to your site from a search engine might have seen you on the third of one hundred pages of results This can help you quickly see and optimize search engine efforts Data for this report can be viewed for all but the Hourly time period Shows the domains that referred the customers that most impacted your site s success metrics Referrers fall into two main categories Domains and URLs Domains refer to the domain name and appear as the base domain without the query string or subdirectories attached URLs include the base domain name as well as any query strings or subdirectories Displays the original referrers that produced the customers on your site Customers can
262. etermine when the user made the first image request and also when the user s inactivity on your site reached 30 minutes which ends the visit This process allows Adobe s servers to determine how many visits have been made by a single visitor ID value The timestamp of each hit also allows reports to sequentialize the hits within a visit making pathing data possible in reports Image Request An image request is used to send data to Adobe data collection servers It is also known as a web beacon and is a transparent graphic image no larger than 1x1 pixel It is placed on a web site or in an email to track visitor behavior Data collection parameters are attached to the source of the image and read by the data collection server Internal Search Term Search terms typed when visitors are on your website KPI Key Performance Indicator Key performance indicators simplify web analysis data reporting so that only relevant information is presented in an easily understood and actionable format Lifetime Value The total amount of a given success metric for a single user for example the total number of lifetime visits for a user List Prop A list prop is a traffic variable that can accept multiple values at once A delimited list of values is passed into the variable then reported as individual line items List props are most commonly implemented on pages that contain user selectable values such as listed items with check boxes or radio buttons
263. event It is the number of items purchased for a product or the sum of total items for all products Ad Hoc Analysis Units is a definition of the product and is set on the purchase event It is the number of items purchased for a product or the sum of total items for all products Visit A sequence of page views in a sitting The visits metric is commonly used in reports that display the number of user sessions within the selected time period The visit metric is always associated with a time period so you know whether to count a new visit if the same visitor returns to your site A session starts when the user first arrives on your site and ends under one of three scenarios e 30 minutes of inactivity Almost all sessions end in this manner If more than 30 minutes has lapsed between image requests a new visit begins e 12 hours of consistent activity If a user fires images requests without a 30 minute gap for 12 hours a new visit automatically starts e 2500 hits If a user generates a large number of hits without starting a new session a new visit is counted after 2500 image requests e 100 hits in 100 seconds If a visit consists of more than 100 hits that occur in fewer than 100 seconds the visit automatically ends This behavior typically indicates bot activity and this limitation is enforced to prevent these processing intensive visits from increasing latency and increasing the time it takes to generate reports Note The def
264. evious Pagename eVar v TO Page Name X O Add Action Reason for rule Set page name in eVar so events in link clicks can be attributed back to the page from which they came Potential Issue Add Rule Avoid Overwriting Values In the following example two context data variables are used on the site to capture search terms search_keyword and search_term However based on the configuration the search_keyword value is always overwritten even if search_term is empty This rule should be reconfigured to test each context data variable for a value before populating the Internal Search Term and optionally concatenating the two values if there is a use case for keeping them both 2 Set evart and 1 other variables always Add Condition Always Execute Set value of e Internal Search Term eVe e To search_keyword Context e Set value of v internal Search Term eVe w To search_term Context Date e Add Action Reason for rule Set eVar1 with internal Encode Search Terms to UTF 8 or Unicode Search terms pulled from a query string must be encoded correctly or they won t be matched by processing rules Admin Tools Set evart condtionally M Any of the following are true Page URL Query via ls Set Ass Condition Then do the following ed Set value of w internal Search Term eVe e To Page URL Query via Add Action Reason for rule Linus confirmed that we use UTF 8 encoding fo
265. external Whether or not the query string of exit links and File Downloads Report download links should be included for tracking purposes Exit Links Report The variables that should be sent on custom links Any download links and external links By default this variable is set to None so that variables set on the page are not recounted by link clicks The events to be sent on custom links download Conversion links and external links By default this variable is set to None that variables set on the page are not recounted by link clicks If set to true S_doPlugins will be called by N A the JS code prior to creating the image request Automatic variables are obtained by the Js code either automatically or they are populated in the Js file as a result of the control variables explained above The names of these variables are defined only within the query string of the image request There is no equivalent HTML based variable The automatic variables include the following Automatic Variable r Referring URL g Current URL Description The referring URL as defined by the browser This value includes all query string parameters for the referring URL including search strings and other information The current page s URL This value may include all query string parameters depending upon the account settings and configuration Data Collection ClickMap data various hp Direct Variables
266. fect different conversion events on your site This report can be used to measure what specific campaigns are performing better for different success events orto see how campaigns are helping or hindering your site s initiatives such as which campaigns are generating the most revenue General Properties e This report references data directly from the s campaign variable implemented on your website e The variable this report is based on is a conversion variable Meaning it can persist beyond the page view and associate itself with metrics within its specified expiration e The report s default metric is Revenue You can change this default value in the Report Suite Manager in Admin Tools Edit Settings gt Individual Report Settings gt Default Metrics e This report can be viewed in both trended and ranked formats e This report can use a search filter to locate specific line items e The Campaigns and Creative Elements reports are classifications based on this report and are automatically created with each report suite e SAINT Classifications can be used in this report allowing you to rename and consolidate line items e You can break down this report by the following reports depending on organization and report suite settings e Time Spent per Visit Report Descriptions 326 e Pages and Site Sections reports with all related classifications e Page Depth Entry Pages and Original Entry Pages e Most traffic sources reports e
267. ffic variables with pathing enabled You can use this report to identify entry pages that are least likely to compel a visitor to explore your site further or to determine how many visits consist of a single page This information lets you optimize content to reduce exits on those pages Properties of Report e An identical report can be retrieved by pulling a Pages report using Single Access as a metric e A single page visit is considered a visit containing one unique value not a single image request e In the context of a pages report only one unique page can fire within the visit e In the context of a site sections report a single unique site section fires within the visit e In the context of a traffic variable a visit populates this report if a single unique value is fired e Single page visits can consist of many image requests as long as the variable in context of the report contains a single unique value As soon as a second unique value is populated the visit is no longer considered a single page visit e This is considered a type of pathing report By default the Pages variable has pathing enabled However any traffic variable has this capability as well Enabling pathing on additional traffic variables is dependent on your contract Contact your organization s Account Manager for details e This report can use a search filter to locate specific line items e This report can be viewed in both trended and ranked formats e No
268. figuration Create an FTP account Before uploading data via FTP create an FTP account See FTP and sFTP for additional details on Adobe FTP servers Click Admin Tools gt Classification Importer Click Import File then click FTP Import On the Import File tab click Add New Specify the FTP account details S Co M Element Description Name The FTP account name Data Set to be Classified From the drop down list select the data set marketing report variable that you want to classify Select Report Suites Select the report suites where you want to classify the selected data set To select multiple report suites the classifications for each of the selected report suites must be identical Overwrite Data on Conflicts Select this option to overwrite duplicate data This option is useful if you are updating existing classifications If you are adding additional classifications this option is not recommended After Import is Complete Select this option to automatically export the updated data set to the same FTP account once Specify the email address to receive notifications about this FTP account once the import is complete Admin Tools Element Notification Recipient Authorize 5 Click Save 44 Description Specify the email address to receive notifications about this FTP account Required Authorizes Adobe to automatically import all data files sent to the new FTP account Once created you
269. figure Report Suites and Variables Add classification rules to the set Test a classification rule sel 6 Activate valid rules Optional Delete unwanted rules Where Performed Admin Tools gt Report Suites gt Edit Settings gt lt Traffic Classifications or Conversion Classifications gt Admin Tools gt Classification Rule Builder gt Add Rule Set Classification Rule Builder gt lt your rule set gt Classification Rule Builder gt lt your rule set gt Testing Page Rules Page Rules Page 48 Description Choose a variable and define the classifications to use for that variable Variables must have at least one classification column created before they are available for use in rules Once classifications are enabled you can use the importer and the rule builder to classify specific values A rule set is a group of classification rules for a specific variable Apply the rule set to report suites and variables Match a condition to a classification and then specifying the action to take for the rule Be familiar with the information in How Rules Are Processed You will want to test rules for validation by editing them in Draft mode In Draft mode rules cannot run This step is important when using regular expressions Once rules are valid activate the rule set You can overwrite existing keys if necessary See How Rules Are Processed Delete unwanted rules from
270. for reporting purposes For example if you sell shirts you might want to categorize shirt sales conversions by color size and style so you can generate reports that let you see shirt sales organized by these categories A date enabled text classification lets you assign date ranges to a text classification This is typically used with campaign classifications so that you can take advantage of the Gantt chart view in the Campaigns report You can include the actual campaign dates in the data file that populates the classification data For more information see Date Reporting and analytics collects campaign tracking codes even if the campaign end date is already past but the campaign data collected after the end date of the campaign is not associated with the campaign Numeric classifications let you apply fixed numeric values to Conversion reports These classifications appear as metrics in reports When considering whether to add a Numeric classification the numeric value must be fixed and unchanging over time Marketing reports support both single level and multiple level classifications models A classification hierarchy allows you to apply a classification to a classification Admin Tools 29 Note Sub classification refers to the ability to create classifications of classifications However this is not the same as a Classification Hierarchy used to create Hierarchy reports For more information about Classifi
271. from counter numeric or currency to another type without losing access to previously captured data However if you change an event type any historical version 14 data that was captured as the previous type is hidden until the type is changed back For these report suites do not change an event type unless you understand that you will lose access to historical version 14 data for that event The historical version 14 event data is displayed only when the current event type matches the captured event type Version 15 Report Suites In version 15 you can change an event from counter numeric or currency to another type without losing access to previously captured data Survey Settings You can specify whether a user group has access to Survey management or reporting Users with the proper permission can generate reports on data collected from Survey For example you can run reports to see which surveys are associated with generating revenue or you can see the performance of each survey compared to other surveys You can see which surveys users are completing and which questions and responses are generating revenue To access Survey Settings Admin Tools 146 1 Click Analytics gt Admin gt Report Suites then select a report suite 2 Click Edit Settings gt Survey Settings gt lt selection gt See Configuring Adobe Survey in Survey Help Timestamps Optional Combine both timestamped and non timestamped data into a single re
272. from the image request to prevent page view inflation e You can view this report in trended and ranked formats e This report can use a search filter to locate specific line items e You can create correlations with any other traffic variable via Admin Tools e Instances are the only metrics available by default within this report counting the number of times the exit link fired Report Descriptions 268 e Daily weekly monthly and quarterly visitors can be enabled for this report However only an Adobe representative can enable these at an additional cost Enabling unique visitors for any custom link tracking variables greatly increases latency for the report suite Fallout Report Shows where visitors leave fallout and continue through fallthrough a pre specified sequence of pages It displays conversion and fallout rates between each step For example you can track a visitor s fallout points during a buying process You select a beginning point and a conclusion point and add intermediate points to create a website navigation path This report is useful to analyze e Conversion rates through specific processes on your site such as a purchase or registration process e General wider scope traffic flows Of the people who saw the home page this flow shows how many went on to perform a search and then how many of them eventually went on to look at a specific item e Correlations between events on your site Correlations show w
273. fy prop and eVar variables Clickstream Data Feeds Raw clickstream data that is collected from web sites mobile apps or is uploaded using web service APIs or data sources is processed and stored in Adobe s data warehouse This raw clickstream data forms the data set that is used by Adobe Analytics As aservice Adobe can deliver this raw data to the customer in a batched manner on a recurring daily or hourly delivery schedule This service is called the raw clickstream data feed or just data feed Each data feed comprises the clickstream data for a single report suite Conversion Variable eVar The Custom Insight Conversion Variable eVar is placed in the Adobe code on selected web pages of your site Its primary purpose is to segment conversion success metrics in custom marketing reports eVar variables can be visit based and can function similarly to cookies on the site Values passed into eVar variables follow the user for a predetermined period of time based on configurations made on the Settings tab Terms Used in Analytics 343 Count Repeat Instances Specifies in ad hoc analysis whether instances are counted in reports Meaning if you have multiple sequential values for the same variable you can count them either as one or multiple instances of the variable For example you might see repeat page reloads which are the number of times that pages on your website are reloaded or refreshed during a single visit This option lets
274. g data the filters remove data that falls outside of the criteria As such VISTA rules cannot change the data in a report segment If you need to re process data after upgrading contact Engineering Services Admin Tools 18 Permissions With ASI users can be restricted to see just one or more ASI report suites if needed Segment permissions in marketing reports differ between Admin level and non Admin users Segment Definitions The Segment Definition Builder allows you to define visitor segment filters based on visitor behavior You can use the Segment Definition Builder to create new segment filters or to edit an existing filter When submitting a data warehouse request you can apply a segment filter to the result set to analyze your website traffic Segments created in data warehouse are also available in the ASI feature For example the segment of visitors that purchased 300 during a sales promotion held during the past eight days is a segment filter Build segment definitions ASI slots Steps that describe how to build segment definitions in Admin gt ASI Slots Note Advanced Segment Insight ASI is a legacy version 14 feature that is replaced by the native segmentation in Version 15 ASI slots are no longer process after you upgrade to Version 15 1 Log in to the Suite 2 In the Suite header click Admin gt ASI Slots 3 On the ASI Slots page perform one of the following tasks depending on your needs This is t
275. g groups click a Selected Events link in the report header Report Descriptions 304 Report Description Because the current time periods are not yet completed when you view data this report can indicate a downward trend from the previous to the current time period For example there can be fewer visits today than yesterday but only because the rest of the time period s statistics have yet to occur Products SS Bt Identifies how individual products and groups of products categories contribute to your various conversion metrics such as Revenue or Checkouts Cross Sell A Cross Sell Report that is broken down by Cross Sell shows sales relationships between products lt answers the question If visitors purchased Item A what else did they purchase in the same order Categories l l 9 Shows how various product categories affect your site s success metrics Products Conversion Funnel Report Shows averages for the Product Views Cart Additions Orders Revenue and Units metrics It also shows key conversions between important data in each reporting group and standard conversion metrics Orders Units and Revenue The top overview of the funnel provides a visual summary of conversion data The funnel section shows statistics for all events in the overview section based on Orders and up to two other metrics such as Revenue and Units To add metrics and custom events from other reporting groups click a Selected Events link i
276. g on a chosen website set of websites or subset of web pages Usually a report suite is one website but it can be a global segment where you have combined several sites numbers to get totals When you log in to the marketing reports ad hoc analysis and report builder you select one report suite to use except when you use roll ups that combine report suites A report suite can be smaller than a website if want to run reports for a portion of your site Analytics solutions aggregate and report on these data stores Analytics gt Admin gt Report Suites Report Suite Manager lets you define the rules that govern how data is processed in a report suite Global report suite Your implementation is altered to send image requests across domains into a single global report suite in addition to individual report suites Rollup report suite Created in the Admin Console Takes the sum of each metric at the end of every day See Rollup and Global Report Suites for information about the differences between these report suite types Segment Container The Segment Builder utilizes a container architecture that lets you determine what to include in a segment The Visitor container is the outermost container and includes overarching data specific to the visitor across visits and page views A nested Visit container lets you set rules to break down the visitor s data based on visits and a nested Hit container lets you break down visitor information bas
277. ges or site sections in your reporting implementation You can use a channel Terms Used in Analytics 342 Product Description to report visits visitors and so on Page names show the lowest level of granularity while the channel variable shows high level page groups See channel Reports and analytics Refers to channels as sections and categories of your site You can group statistics for all page views that occur within any channel Marketing channel Can be an email campaign display ad social network referring domain or a paid or natural search See Marketing Channel Help Classification Classifications are created by grouping classifying granular data from a source report For example you might want to analyze display ads but they are mixed with email partner text ad and social media campaigns You can create groups so that you can analyze them separately There are three types of classifications for marketing reporting and analytics Campaign classifications Campaign classifications are defined as elements that will not vary within the campaign such as campaign name and owner e Creative elements classification These vary between placements or instances of the campaign and include characteristics such as media type headline keyword and media vendor e Metric specific classifications These are fixed numeric values associated with a campaign such as the hard cost for a campaign Additionally you can classi
278. gn Campaigns are defined and used in various ways in Marketing Cloud products Product Description Marketing Cloud Campaigns determine what content is displayed to whom audience where locations and when Reports and Analytics A campaign is a marketing effort used to bring visitors to a specific website Also a campaign is a product feature or advertised product concept If a campaign option were advertising a credit card the campaign would be a series of creative elements creatives advertising the interest rate A second campaign would be a series of creatives to advertise any value added services that come with the card See Campaigns Report See campaign in the Implementation Guide Target A campaign also known in Target as Activity is your means of controlling what content to show to whom and when to show it There are several types of campaigns including e Multivariate test e A B tests e Optimizing campaigns e 1 1 campaigns e Display ad campaigns e Landing page campaign e Monitoring campaigns See Campaigns in Target help Channel Generally a channel is a section or category of your site For example a web site might have two channels one for Weather and one for News Product Specific Information Channel may have subtle varying definitions in Marketing Cloud products Product Description s channel variable Identifies a section of your site It groups similar traffic related content such as pa
279. groups of your organization without creating several separate scheduled reports Publishing lists are useful if you have location specific report suites and would like to provide each respective department a copy of a specific dashboard Alternatively you can use publishing lists to send data to many people without having to separately type in their email addresses if you work with a single report suite Multiple publishing lists can be specified when scheduling a report Publishing List Manager Descriptions Element Description Search for Lets you filter the table to search for a publishing list Report Suites to Include Overrides the report suite for a scheduled report or all reportlets in a dashboard Though there is no technical limit on the number of separate report suite entries it is recommended to limit it to approximately 50 There is no established limit on the number of emails that can be included E mail Addresses A comma delimited list of all emails that will receive the report with the new report suite Click Click to Edit to specify the Email addresses to receive Enter each Email address separating multiple Email addresses with a semi colon Press lt Enter gt when finished entering Email addresses The Email Count field displays the number of Email addresses currently associated with the report suite entry Duplicate Creates a copy of the publishing list Add a publishing list Steps that describe how to create
280. groups that visit your Web site The Pages Viewed by Key Visitors Report lists all of your site pages that have been visited by the key visitors you have specified in order of popularity The Last 100 Visitors report shows information for the last 100 visitors to your site Information is presented in a table that displays the date and time of the visit and the visitors domains and IP addresses The Visitor Snapshot Report by default shows visitor information for the last visitors to your site Each visitor is defined by IP address Information collected for each visitor is presented in an easy to read table with detail for five visitors listed on each page Report Descriptions 252 Visitor State The Visitor State Report shows which states produced those customers who had the greatest effect on success metrics such as revenue orders checkouts cart additions etc Visitor Zip Postal Code The Visitor ZIP Postal Codes report shows the zip and postal codes that produced the customers that had the greatest effect on purchase success metrics Report Categories Descriptions of report categories used in the Marketing Cloud Ranked Reports Displays a table with ranked items using numbers and percentages in metrics For example a Pages Report ranks the pages on your site based on traffic and the detail table shows percentages and numbers for metrics like Page Views and Revenue A horizontal bar chart is the default graph type Gr
281. gt Admin gt Company Settings gt Security Element Description Require Strong Passwords Forces users to create more secure passwords that adhere to the following rules e Must be at least eight characters in length e Has at least one symbol number character between the first and last characters e Has at least one alpha character e Cannot be found in a dictionary or contain words from a dictionary English e May not include any three 3 consecutive characters from the login username e Must be different than the previous 10 passwords Note This feature is enforced on new passwords going forward lt does not check existing passwords or force users to change existing passwords For this reason consider enabling password expiration to force users to change their passwords and adhere to the strong password rules Password Expiration Forces users to regularly change their user account password You can specify the interval at which you want passwords to expire and force passwords to expire immediately Enforce IP Login Restrictions Che Se 9 Limits report access to specific IP addresses or IP address ranges You can add up to 100 entries in the IP Address Filter list and each entry can be a specific address or a range of addresses Enforce IP Login Restrictions is not enforced until there is at least one entry in the IP Address Filter list Admin Tools Element Enforce Email Domain Restrictions Password R
282. gular expression In this example the rule to populate Broad Campaign code would use this regular expression Rule Type Match Regular AFIADA Expression Regular AFIADA Expression Set Classification Creative code To Broad Campaign code 1 2 Note At this point you do not populate the sub classifications Campaign Type and Campaign Director See Multiple Level Classifications Example Key Channel Broad Campaign code i 111 7 222 Broad Campaign code4Campaign type To maintain the lookup tables upload a small file as shown above Upload a classification file that includes only the sub classifications specified Broad Campaign SC code Campaign Director Suzanne Frank You would upload this file for example when a new Broad Campaign code is introduced This file would apply to previously classified values Likewise if you create a new sub classification such as Creative Theme as a sub classification of Creative code you upload only the sub classification file rather than the entire classification file For reporting these sub classifications function exactly like top level classifications This reduces the management burden required to use them Admin Tools 66 SAINT Bernard Unsupported SAINT Bernard is an AIR application that lets you create a tracking code and classify it at the same time You can generate the URL and can use it in a campaign Two tools are available SAI
283. h Page Events Page Views Path Views Product Views Reloads Return Visits Revenue Searches Single Access Time Spent 201 Description The number of times a specific value is captured plus the number of page views for which the given value persisted In other words Occurrences are the sum of page views and page events Occurrences are available only in ad hoc analysis The number of orders made on your website during the selected time period You can break down individual time periods by other metrics to show the items such as products or campaigns that contributed to the most orders during that time frame The average number of clicks it takes users to get to a certain page in the website Page events consist of image request data from non standard image requests Sources of non standard image requests are download links exit links and custom link tracking A Page View is counted for each server call that is sent This metric represents total instances of Page View TrackLink calls are not counted as page views and do not increment the Page Views metric The Path Views metric is based on pathing data which is tracked for all users who accept persistent cookies The term Path View is used to indicate the number of times a page was viewed given the constraints of the displayed path s This metric reports the number of page views for the given page that occurred within the selected path This metric is avail
284. h as campaign management sales cycle customer fallout and customer conversion let you measure e commerce transactions sources of sales advertising effectiveness customer loyalty and more For example if you want to see what type of internal campaigns on your home page might result in purchases you first must capture the internal tracking codes and set persistence to a period of one visit for the s eVarthat captures internal campaigns When a success event is completed like purchase the credit for that success is given to any Conversion Variables that are persistent on the visitor such as Internal Campaign ID By running the Internal Campaign Report you can see which campaign generated the most onsite conversion Some out of the box reports contain both Traffic and Conversion metrics such as the Search Engine reports However Traffic and Conversion reports are unique to your organization and are displayed in the Traffic and Conversion menus Report Properties e Custom Conversion reports are based on eVars conversion variables e Conversion variables can persist beyond the page view and be associated with metrics within its specified expiration e The reports default metrics are revenue To change default metrics see Selecting Default Report Metrics e View these reports in both trended and ranked formats e You can use SAINT Classifications in these reports to rename and consolidate line items e These reports can be broken do
285. h consistently formatted string values with a classification For example you can create a classification from specific characters in a tracking code You can match particular characters words or patterns of characters e Regular Expression Tracking Code Example e Regular Expression Classifying a Specific Character e Regular Expressions Matching Tracking Codes of Varying Length e Regular Expressions Does Not Contain Example e Regular Expressions Reference Table Note As a best practice regular expressions are best suited for tracking codes that use delimiters Regular Expression Tracking Code Example Note If the tracking code is URL encoded it will not be classified by the Rules Builder In this example assume you want to classify the following campaign ID Sample Key em JuneSale 20130601 The parts of the tracking code you want to classify are em email JuneSale Campaign name 20130601 date Regular Expression How the regular expression correlates to the campaign ID Admin Tools 53 em JuneSale 20130601 Sl 52 53 Match Groups Shows how the regular expression corresponds to the campaign ID characters so that you can classify a position in the campaign ID Regular Expression Kai Documentation Regular Expression Schirtz Sample Key em JuneSale 20140601 Match Groups Match Result Sp emJuneSale 20140601 em JuneSale 20140601 St em 2 JuneSale SS 20140601 ei T
286. hat percentage of people who looked at your privacy policy went on to purchase a product Reports and Analytics See Running a Fallout Report in Help for configuration information Ad Hoc Analysis Analyze fallout data at the Visit or Visitor level You can also see a trended path that shows you a graph of your fallout over a specific period You can set single or groups of pages as the report checkpoints or add any dimension or metric in any combination or sequence You can also use categories that you configure in marketing reports as checkpoints in this report See Fallout Reportin Help for configuration information File Downloads Report The File Downloads Report helps you understand how often your visitors download files from your site Examples of file downloads may be word processor documents spreadsheets audio files movie files user manuals and so on This includes both files being saved and opened directly from the browser as well as files saved to the user s computer The report shows the name of the file being downloaded including the complete URL required to access the file Navigation Site Content gt Links gt File Downloads If this report is not available in the default location please check with your administrators who may have changed the default menu structure to better serve your organization s unique needs Use this report to e Determine the files that are downloaded most frequently from your site e Under
287. hat the report suite has traffic classifications implemented for Page You can create classifications on a variable in Admin gt Report Suites gt Traffic gt Traffic Classifications or Conversion gt Conversion Classifications Then select the variable then click Add Classification See Traffic Classifications and Conversion Classifications in Admin Tools Help Validates and activates a rule Active rules process daily examining classification data going back typically one month The rules automatically check for new values and upload the classifications Deactivates the rules so that you can edit and test them Displays the Available Report Suites page where you can select one or more available report suites to use for all your rule sets This page also displays when you first run the Classification Rule Builder This feature is intended to help reduce report suite load time in the event that you have hundreds of available report suites The report suites you select here are made available at the rule level when you Click Add Suites when creating a rule Note A report suite becomes available only when the report suites have at least one classification defined for the variable in Admin Tools See Variable in Classification Rule Sets for an explanation about this prerequisite Default setting Always overwrite existing classification keys including classifications uploaded via the importer SAINT Admin Tools
288. he first ASI Slot The ASI Slots Manager opens directly to the Create Segment page where you can create the ASI slot There is one or more existing ASI slot Click Set Up next to the unconfigured ASI slot that you want to use To reconfigure an existing ASI slot Click Add Data next to the ASI Slot that you want to modify 4 In the Step 2 Choose a Segment Definition section open the Segment Definition Builder by clicking New Or Select an existing segment definition then click Edit 5 Conditional If you are creating a new segment definition specify a segment name in the Title field 6 Click the Components or Library tab as desired For more information about the Library see Add components to the segment definition library 7 Drag an item from either the Components or the Library tab to the Drag and Drop Here field in the Include tab You can also click the Exclude tab and drag an item from either the Components or the Library tab to the Drag and Drop Here field 8 Click the Define Rule icon for each element you added to the canvas you can also click the underlined element link 9 Type a name for the canvas element in the Name field 10 Select an item from the This Visit Must Match drop down list You can choose to have the element match either all or at least one of the rules you set Admin Tools 11 Select an item from the Item drop down list 12 Select an operator value from the middle drop down list Operator
289. he need for customers to use their visitors and their visitor web sessions as the integration point between the solutions by moving the integration point to the Adobe Marketing Cloud Metric Metrics are quantitative information about visitor activity such as Views Click Throughs Reloads Average Time spent Units Orders and Revenue They are the foundation of reports and help you view and understand data relationships They let you perform side by side comparisons of different data sets about your website Metrics and associated data are displayed in the columns of reports Broad categories of metrics include Traffic metrics These show data about the volume of visitors Conversion metrics These show data about success events such as purchases downloads or any other action that you want users to take on your website Calculated metrics These are metrics you create by combining metrics For example you can create a metric that subtracts the Keyword Cost and the Cost of Goods from Revenue This calculated metric lets you see the net revenue You could then divide this value by Total Orders to see the average net revenue per order Video metrics Marketing reports provide support for tracking a number of video metrics including total views time spent and completion rates Social metrics These help you measure your brand s presence on the social web Social metrics work with Analytics standard metrics By combining these with calculat
290. he row This command removes all metadata from the row Adobe interprets this as though the key was never classified and displays it in the None category Save the file and upload it using the Import File tab After you upload the file the system recognizes empt y as a command to delete that classification value Properties of this Command e empty must be lowercase without spaces The following entries are invalid e EMPTY e empty e Empty e You cannot delete values within the key column This is data passed directly into reporting and is permanent e If you are removing a classification value that has subclassifications they are also removed Classifications cannot exist without a key value and a subclassification s parent is its key value e It is possible to remove subclassification data while leaving its parent classification intact Escape classification data Steps that describe how to escape classification data in the classification file 1 Ensure that the classification file format is v2 1 If v2 1 is enabled you will see a line similar to SC SiteCatalyst SAINT Import File v 2 1 Note To specify a format of v2 1 enable Quoted Output when exporting the file on the Classification Importer page Browser Export or FTP Export Admin Tools 40 See Browser Export 2 Surround the field containing special characters in double quotes A double quote character can appear in an escaped cell by
291. hed if it occurs anywhere in the user agent Optional values can be included in the does not contain list to define values that the user agent must not contain for a successful match Multiple values can be specified by including one value per line If the user agent meets the criteria specified in the match string but also contains a string on the does not contain list it is not considered a match The contains field is limited to 100 characters The does not contain list is limited to 255 characters minus a separator character for each new line This is equal to the number of strings 1 If you specify 4 does not contain strings 3 separator characters are required All string matches are case insensitive IP Address including wildcard matches Matches an IP address or multiple addresses in the same block using wildcards Provide the numeric values of the IP address you want to match Substitute for any values you want to match using a wildcard The following list contains examples of IP address match string EIERE IMO LO LO IP Address Range Provide the start and end ranges of the IP addresses to match Substitute for any values you want to match using a wildcard To define a custom bot rule 1 In Admin Tools select one or more report suites and click General gt Bot Rules 2 Click Add Rule and define one or more match conditions 3 Click Save The change should take effect within 30 minutes Upload bot rules T
292. here may be cases where you are expecting to receive a significant increase in traffic such as during a particularly successful holiday period or shortly after a large campaign push In these cases Adobe provides a way for your organization to inform us of expected traffic increases so that we can allocate additional processing resources to your report suite e Consider processing load when activating new features Some features are more processing intensive than others The more features enabled on a report suite the more difficult it is to recover from latency When enabling features on a report suite keep in mind the following features that increase the amount of data to process e Implementing many success events on the same page e More than 5 events with participation enabled e Commerce Visits and Visitors e Complex VISTA rules e More than 20 values in the products variable e Event serialization e Enable IAB Bot filtering Bot filtering can greatly reduce latency if your report suite is frequented by bots or spiders It is recommended to use the IAB bot list as it is updated and maintained by the nteractive Advertising Bureau Additionally a user can customize their own bot rules to complement those from the IAB What to do about Latency In cases where latency occurs rest assured we pro actively monitor our processing pipeline and will do everything we can to return processing time back to normal as quickly as possible Many latency iss
293. hes a page multiple times navigates to a certain page multiple times or saves the web page to their machine i e some users may save the purchase confirmation page to their computer Every time they viewed the page orders and revenue would be counted again if event serialization was not in place Exit Link Any link that takes a visitor away from your site Related definitions Exit Page The page that contains the exit link Exit Point The page from which a visitor leaves your site Exit Site Sections The site section from which a visitor leaves your site Expiration Trigger Sets the lifetime of a variable value by letting you tell the system when to expire the variable s value Expiration triggers can be dates time periods or conversion events It s the event or action that occurs that expires the value of a variable A campaign variable could be set to expire on purchase An internal search term can be set to expire with a visit Gantt View The Gantt view provides a quick view of when your site campaigns began and when they ended and how they affected your site s success metrics You can see the day each campaign began as well as the day the campaign ended Gauge Reportlet Gauge reportlets show the performance of a specific metric according to a custom defined scale You have the option to select a dial bar or bulb visualization type set the scale thresholds you wish to use and define other report details Granula
294. hey are non numeric values and dates that correlate sub relate or are a classification of the original report type metric Examples of dimensions include e Page page names e Products e Gender e Month e Age e Day week month etc e Loyalty e Monitor resolution e Custom eVars and s prop values Ad Hoc Analysis When performing ad hoc analysis you can base reports on any dimension item You can break down dimensions by other dimensions to analyse and compare nearly anything For example you can view trends across other continuous dimensions like Page Depth Then you could visualize a metric like Revenue Participation to see how revenue is influenced as a visitor travels deeper into your site In the Dimensions pane you can search for dimensions and drag them to the Table Builder or the report table You can sort them based on the following categories e Traffic e Conversion e Time e Props e Evars e Hierarchy Data Workbench In the data workbench dimensions are set of elements all of which are of a similar type from the user s perspective The elements define a set of categories into which data can be grouped For example the elements Monday Tuesday Wednesday Thursday Friday Saturday and Sunday make up a Weekday dimension The following dimension types exist Countable A dimension type in which the number of elements in the dimension can be counted by the system Countable dimensions must be derived f
295. hin a visit before it is overwritten or expired Represents the average time per sequence of a given value within a visit A sequence is defined as a contiguous series of server calls within a visit where a given value does not change Time spent in a sequence is inclusive of the following e The instance of a given Traffic or Conversion dimension e The occurrence of link events that happen after the instance of a given Traffic or Conversion dimension value before that value is overwritten Metric Descriptions 215 Metric Name Description e Persistence of a given Conversion dimension value within a visit before that value is overwritten Ti Visit R i Time Spent per Visit See Time Spent per Visit Report Time Spent per Visitor Represents the time spent for a visitor during the selected date range For example if a visitor made 5 visits to the site during the selected date range and spent a total of 40 minutes on the site Time Spent metrics per visitor and visits are calculated as follows e Time Spent per Visitor 40 mins 5 visits 8 minutes e Time Spent per Visit 40 mins 1 visitor 40 minutes Time Spent Page Calculation Example An example of how the Time Spent metrics are calculated for a Pages report Note Before continuing review the information about time spent metrics sequences and how numerators are used See Time Spent e Visitor A Example e Visitor B Example Visitor A Example Visitor A visi
296. his example tells the rule that the campaign date 20140601 is at the third group identified by 3 Rule Builder In the Rule Builder configure the rule as follows Select Rule Type Enter Match Criteria Set Classification To 1 Regular MANN S Campaign Date 3 Expression Syntax Regular Expression String or Match Result Corresponding Match Groups ACHAEA em JuneSale 20130601 0 em JuneSale 20130601 1 em 2 JuneSale 3 20130601 Building the syntax Astarte E groups characters and lets you extract matching characters in the parentheses Admin Tools 54 Regular Expression String or Match Result Corresponding Match Groups captures one character and any more start of a string indicates that the preceding character or character group is the last in the line See Regular Expressions Reference Table for information about what the characters in a regular expression mean Regular Expression Classifying a Specific Character One way to use a regular expression is to classify a specific character in a string of characters For example assume that the following tracking code contains two important characters Sample Key 4583234 4 brand name es identifies a search engine such as Google Regular Expression GA Documentation Regular Expression Ki S gt Sample Key 453234 Match Groups Match Result 0 453234 453234 1 s ance Save Rule Builder
297. ial 11 dis 111 666 Display 111 reg dis 222 555 Display 222 BBB Broad Campaign code Campaign Type Campaign Director 111 Brand Suzanne 222 Brand Frank 555 Swanky shoes Aqua 666 Night out Black and magenta After you have this structure in place you can use the Classification Rule Builder to upload small files that only update the lookup tables the green and red tables in the preceding image Then you can use the rule builder to keep the main classification table up to date The following task describes how to accomplish this Set up sub classifications using the Rule Builder Example steps that describe how you can upload sub classifications using the Rule Builder Note These steps describe how to accomplish the use case described in Sub Classifications and the Rule Builder Use Case 1 Create classifications and sub classifications in the Classification Manager Example Admin Tools Select Classification Type Campaign y Classifications Y Text Classifications Date Enabled Text Classificatic Campaign gt He Channel gt o Broad Campaign code E G Campaign Type H Campaign Director DI i Creative code F dei C eifination i Creative N RH A00 Classification Creative C A Edit Classification A Delete Classification x 65 2 Inthe Classification Rule Builder classify the sub classification key from the original tracking code You perform this using a re
298. ics and mathematical operators to the Formula box below Percent Currency Time HH MM SS Decimal Places 0 Standard Metrics Total Metrics _ age Total age Billing Information Total Billing Information Bounces Total Bounces CANALE Total CANALE Cart Additions Total Cart Additions Cart Removals Total Cart Removals Carts Total Carts Cart Views Total Cart Views Count of age Total Count of age Count of CANALE Total Count of CANALE Count of CO_DISTRETTO Total Count of CO_DISTRETTO Count of CO_SPORTELLO 7 Total Count of CO_SPORTELLO Mi Add to Formula X 1 Formula age Count of age Clear Formula What is a Report Specific Metric Explain Y What is a Total Metric Cancel Save FAQ Customer Attributes in Analytics Question Answer Why is it preferable to use the Marketing Using the Marketing Cloud ID service offers a number of benefits Cloud ID service to set the Customer ID If you do not set the Customer ID with the Marketing Cloud ID service instead of populating the Customer ID in the customer records are available only to Adobe Analytics If you want a prop or eVar to use the customer records for real time targeting you must use the Marketing Cloud ID service e Using the Marketing Cloud ID service to set the Customer ID reduces the time it takes to synchronize IDs with the Marketing Cloud If you put the Customer ID in a prop or eVar th
299. ics segments For example if a value is low traffic on Monday but is in reports on Tuesday the segment will only include the Tuesday data Classifications Low traffic values cannot be classified If a value receives enough traffic to appear in reports it can be classified from that point until the end of the month Data Availability Security and Recovery Whitepapers Whitepapers that describe how Adobe ensures data availability and security Whitepaper Description Adobe Analytics Availability and Adobe Analytics is the performance and availability leader in the Analytics space Reliability as measured by Keynote Systems Inc Adobe s unparalleled performance is due in large part to its multi tiered fully redundant architecture that encompasses both the network as well as the application This framework of servers tolerates failures and transparently routes data around trouble spots Adobe Analytics Disaster In the event that one of our data collection environments are unavailable due to Recovery an event whether a problem at the facility a local situation or a regional disaster this whitepaper describes the process that will be followed to allow for continuation of data collection and ensure an effective and accurate recovery Data Collection 169 Whitepaper Description Adobe Analytics Security and The availability integrity and confidentiality of client data are of paramount Availability of Client Data importance to Ad
300. ile downloads and exit links use the s t1 function and are not counted in this report e Because image requests are sent when the user refreshes the page or clicks the back button this report also includes these actions e Hourly breakdowns are based on the report suite s time zone e This report does not contain line items As such the report can be viewed only in trended format e Granularity of hour day week month quarter and year can be applied That granularity is available depending on the reporting date range Product Specific Information Version 13 5 Traffic gt Site Traffic gt Page Views Version 14 Site Content gt Page Views Version 15 Site Content gt Page Views This report can use segments Report Descriptions Ad hoc analysis Pages Report 297 e Breaks down each item in this report by all other reports and variables allowing you to see breakdowns by any granularity e You can use all conversion and traffic metrics in this report as well as different allocation for all conversion metrics e This report can use multiple highly advanced segments Ranks the pages on your site based on the pages that receive the most traffic If your business question deals with quantitative data for pages you can use this report to answer that question by adding the right metrics Allocation Expiration and Special Values Note that in Reports amp Analytics metrics on the Pages Report use linear allocation
301. illa Firefox Google Chrome and so forth Browser types that are not yet identified appear as unspecified For example Google Mozilla Microsoft Apple Opera Unspecified BlackBerry UC Web Other Nokia Changes Date Change November 18 Mobile web browsers were added to the Browser Types Report Before this date mobile web 2013 browsers were not included on this report Browser URL Length Report Groups mobile devices based on the maximum supported length in characters of a Web browser URL Browser Width Metric that refers to the horizontal distance of the data in the browser window only Report Descriptions 256 Reports 8 Analytics uses the browser height and width only from the first hit of a visit The rest of the hits do not get the attribution for the same visit Browsers Report Lists the browser versions used to visit your site as identified by the user agent string For example Google Chrome 30 0 Mozilla Firefox 25 0 Google Chrome 31 0 Mozilla Firefox 24 0 Microsoft Internet Explorer 8 Microsoft Internet Explorer 9 Microsoft Internet Explorer 10 Safari 7 0 Safari 6 0 5 Safari 6 1 Mozilla Firefox 23 0 Google Chrome 29 0 Mozilla Firefox 17 0 Mozilla Firefox 22 0 Google Chrome 28 0 Mozilla Firefox 21 0 Microsoft Internet Explorer 11 Google Chrome 27 0 Mozilla Firefox 20 0 The Browsers report might contain a browser with an unknown version Adobe Analytics uses a lookup table to p
302. ime spent is now considered to be 0 rather than a negative number Data Warehouse 11 14 2013 The DataWarehouse maintenance release 11 14 2013 includes the following changes Data Warehouse 185 Fixes e When calculating Time Spent on Page time spent is now calculated for the final page in a visit if a non page view event or reload occurs on that page This matches the logic used by marketing reports analytics e Fixed an issue that caused a report generation error in some circumstances when processing breakdowns on variables that have a large number of unique values e Fixed an issued that caused an invalid value to appear on reports where the selected dimension is Marketing Channel and the date range includes a date before the Marketing Channels existed e Fixed an issue that caused abnormally large values to appear in rare circumstances for some pathing metrics when reporting over long time frames e Improved error messages to provide more descriptive messages e Fixed an issue where case sensitivity was not being considered correctly on some dimensions when the report contained a date granularity Data Warehouse 10 17 2013 The DataWarehouse maintenance release 10 17 2013 includes the following changes New Features Feature Description Participation metrics on You can now view participation reports for dedicated solution variables which currently solution variables includes Social Mobile and Video metrics Sta
303. in that block are preserved Containers are used to build segments that relate to traffic data Three types of segment containers are available e Page Views Use page segments to understand the traffic going to different areas of your site including multiple levels of hierarchy e Visit Use visit segments to understand the path a visitor follows and the interaction a visitor takes such as visits that include specific pages campaigns conversions and so on e Visitor Visitor segments are based on the visitor details such as where a visitor comes from buyers or window shoppers authentication status gender age geography and so on Note Visitor segmentation applies to visitor activity only during the reporting period However a visit could potentially include a persistent e Var from previous activity outside the reporting period If that visitor returns to your site during the Admin Tools Element Event Include Exclude Rule Definitions Element Name Match Include Only 21 Description segment s reporting period and the segment includes the eVar value the visitor would be counted in the segment Containers are listed in order from most granular Page Views to least granular Visitors Events are generally for conversion data and conversion events You can make a container subordinate to an event or vice versa When the component is in place additional boxes appear that let you add subordi
304. in this report uses the time in which the visit occurred For example a visitor comes to your site in April then comes back twice in the same day in October Pulling a Return Frequency report for the month of October would show one visit under longer than 1 month and one visit under less than 1 day Return Visits Report A report showing the number of visits where visit number is greater than 1 The Return Visits Report includes non cookied visitors Revenue Report The Revenue report measures the amount of income generated through all of your products over a specific time period You can use this report to view the general success and trend of your site in revenue You can also use the report to single out periods where your site was particularly successful to find the source and use that for future campaigns General Properties of Report e There are requirements that must be met in order for this report to successfully collect data The following must occur within the same image request e A purchase event must fire in the s events variable e The products variable must be defined with a number in the price field e For example this would pass 35 99 into the revenue report s products Mens Shoes 1 35 99 s events purchase e When more than one product is present in the s products variable all count towards the revenue report For example s products Mens Socks 1 4 50 Womens Socks 1 4 50 would pass 9 in revenue to
305. ined or undefined events or containers that you can use when defining segment definitions To add components to your library 1 Build a segment definition see Build segment definitions ASI slots 2 Click Library Admin Tools 20 3 Drag any block from the canvas on the right into the Library area All details including nested blocks contained within that block will be preserved If you added a container Page View Visit or Visitor to the right side canvas add at least one event to the canvas The Visitor container can contain Visit and Page View containers with their respective events The Visit container can contain the Page View container with its respective event The Page View container can contain only events Segment Builder Elements Descriptions of the interface elements in marketing report segmentation e Segment Definition Builder Descriptions e Rule Definitions Segment Definition Builder Descriptions Element Title Components Library Container Description The name of your segment You can browse to locate an existing segment to use as a template The containers and events you can use to build a segment Drag and drop components from Segment Definition Components to the Segment Canvas Stores commonly used segment definition components To add components to your library drag any block from the canvas on the right into this area All details including nested blocks contained with
306. ines Natural Data Warehouse 184 Feature Description e Search Keywords Paid e Search Keywords Natural Updated data warehouse reports The following data warehouse reports were updated to match the logic used by marketing reports amp analytics and ad hoc analysis e Referrers e Referring domains e Referrer type e Search Engines All e Search Keywords All e These updated reports work with past date ranges and all scheduled reports will be automatically switched over to use the new logic Updated breakdowns in the In conjunction with the change described in Updated data warehouse reports you data warehouse web must use new elements in your data warehouse web services API requests to report services API breakdowns that match the logic used by marketing reports analytics and ad hoc analysis See data warehouse API on Developer Connection Tableau Integration with data warehouse Data warehouse can now export data in Tableau TDE format To request a report in Tableau format 1 Inthe Schedule Delivery section of a Data Warehouse Request click Advanced Delivery Options 2 Select Tableau Format TDE as the Report Format Fixes e Transactional data sources data offline data uploaded using a transaction ID is no longer included in the Visits All Visitors and Visitors metrics This was changed to match marketing reports 8 analytics e Case sensitivity for page name based dimensions next page previous
307. info hits x R Visits 4 Give this calculated metric a name such as Revised Visits Use App Configuration to Remove Backdated Hits Beginning with SDK 4 5 3 for OS and 4 5 1 for Android the SDK provides a previously undocumented feature that allows you to tell the SDK to stop backdating Sessioninfo hits e Download the new config file via mobile services The latest config file sets backdateSessionInfo false When you set backdateSessioninfo to false the SDK returns to its pre 4 1 behavior of lumping the session info for the previous session with the first hit of the subsequent session thus avoiding the creation of an inflated visit Using this option causes an immediate drop in visit counts as inflated visits are no longer created Stop backdating from occurring SDK 4 5 1 4 5 3 Visit 1 Visit 2 starts starts gt 30 min Timestamp 1 00 1 01 1 02 1 03 4 00 4 01 402 403 4 04 Server time 1 00 1 01 1 02 1 03 4 00 4 01 4 02 4 03 4 04 backdateSessioninfo false Launch Launch Session info Beginning in September 2015 the backdateSession info flag can also be set from within the mobile UI Metric Descriptions SDK Analytics Options Use HTTPS Backdate Session Hits Learn More Privacy Session Timeout seconds 300 Handling trackLocation 227 Send data until opt out v There are two ways to avoid creating inflated visits when using trackLocation e Configure your app to NOT track lo
308. ing Widgets Review the warning text in the Overview section and click the help icons to review more information Click Add New Complete the fields and options described in Publishing Widgets Descriptions Click Preview to display the widget in a new browser tab Click Save Publishing Widget Code on a Web Page Install a Publishing widget on a Web page by pasting the widget code into the Web page code where you want to display the report If you would like additional control over the appearance of the Publishing widget define a CSS class that can be applied to an iframe and append it to the script tag using css_class lt your_class_name gt 1 2 3 Click Analytics gt Admin gt Publishing Widgets Click Get Code From the Size drop down list select the desired widget size Small Default Medium Large Note The CSS styles for the different sizes are for your convenience You can modify the CSS styles in the list box as desired Copy and the code snippet and paste it into the page code where you want to display the report Admin Tools 101 Preferences Manager The Preferences Manager page lets you configure how to render Excel and comma separated value CSV report output Analytics gt Admin gt Company Settings gt Preferences e Use deprecated date format for CSV Aug 30 2013 e Use ISO 8601 date format for CSV 2013 08 30 Privacy Settings You can enable privacy settings for browser
309. ing access to a group of users Group Description Ad Hoc Analysis License Users EHS y Grants group members access to Ad Hoc Analysis All Report Access E Grants group members access to all reports in all company report suites This group cannot access administrative tools Current Data Users Grants group members access to Current Data reports Excel License Users Grants group members access to the ExcelClient Mobile App Admin eget tg e obile App Ad Grants users access to acquisition links and in app messages in Adobe Mobile More New Marketi I ew Marketing Cloud Users Default group for new Marketing Cloud Users Report Builder p Grants group members access to the Report Builder W rvice A See Grants group members access to the Marketing Cloud s Web Services APIs Members of the Web Service Access group can access all reports in the specified report suites via the API regardless of permissions set for the interface Enterprise Dashboard Groups Admin Tools 155 If you are an administrator in the Marketing Cloud see Users and Groups for updated information about mapping Analytics groups to broader Adobe groups and adding or bulk adding users via the Enterprise Dashboard Summary Page Descriptions User Groups Element Group Name Group Description User Logins Report Suites Type Manage Edit Delete Customized Advanced Reporting Description The group name You can click th
310. ing tracked in your account H you choose to exclude your computer any data generated from your computer is not counted This feature allows you and your colleagues to visit your site without skewing your traffic data You may want to use this feature if you do not have a static IP address such as having a dial up Internet connection through a service provider and would like to exclude yourself from your account data Element Description Add CNAME Generates an opt out link you can use to exclude your domain For assistance please contact your company s Supported Users Your traffic can be excluded from reporting in your report suites by visiting your company s opt out page and choosing to exclude your browser from measurement If your implementation is using third party cookies your opt out page is here Note Exclusion by computer works only if e You access your web site from the same work station e Your cookies are enabled in the browser you are using e Your cookies are not deleted If cookies are deleted you must exclude yourself again Exclude by IP Address An IP address is an Internet address All Internet users are assigned numerical IP addresses typically through Internet service providers that effectively act as electronic identifiers Page views are counted and unique page visitors are identified through IP addresses By excluding IP addresses from being counted you can prevent Adobe from tracking frequent visitors
311. ingle report suite Copy processing rules to another report suite Processing rules are applied in the order listed If an action changes a value subsequent conditions use the new value Processing rules are applied immediately to the report Changes from processing rules should be visible in your suite after they are saved report suite within minutes of saving When testing processing rules we recommend configuring Real Time Reports in your test report suite so you can quickly see the results of a processing rule Processing rules are the only way to access to context Copy a Context Data Variable to an eVar data variables Processing rules are applied before VISTA rules and Processing Order Marketing Channel rules Admin Tools Concept Hits cannot be excluded The product string referrer and user agent cannot be changed Mobile device attributes and classifications are not available Query string parameters cannot be read beyond the first 255 characters of a URL if you are running JavaScript AppMeasurement H 25 2 or earlier JavaScript AppMeasurement H 25 3 released January 2013 and later provide the full URL including all query string parameters to processing rules Query string values must be encoded in Unicode or UTF 8 to be read by processing rules You are limited to 150 rules with 30 conditions each for each report suite Processing rules must be set up to retrieve context data variables before data is sent
312. inition of a visit can be shortened for a report suite if specifically requested but it cannot be lengthened Have one of your organization s supported users contact Customer Care to request this change Metric Descriptions 221 The following scenarios do not start a new visit e The user closing the tab reopening it and navigating back to your site within 30 minutes The user can also close his browser or reboot the computer and still be counted as a single visit given the visitor returns to your site within the 30 minute time period e Users browsing your site in multiple tabs Though multi tabbed browsing does not increment visits or visitors using a separate browser does This is because the different tabs reference the same cookies while separate browsers do not A visit does not necessarily coincide with a browser session For example if a visitor closes the browser reopens the browser and comes to your site five minutes later it is recognized as a continuation of the same visit This also means that if a visitor remains on one page for 35 minutes the visit will have closed and processed and a new visit will start if they click through to another page When a visit ends all variables with a visit expiration are expired and no longer persist The visit number metric will be incremented on the next visit for this visitor Time Periods A visit is reported in each time period in which activity occurred For example suppose that
313. inutes and greater than 30 minutes The Clicks to Page Report identifies the depth to which each page within your site is visited Depth for a page is measured by counting the number of pages viewed before it The Entry Page report shows you by percentage and by total visits which pages on your site are the first ones seen by new visitors The Original Entry Pages report shows the first page viewed of the first ever visit to your site Each user is counted only once unless they delete their cookies or are not being tracked with cookies The Single Page Visits Report shows pages that are most often both the entry and exit page for visitor browsing sessions The Exit Page report shows you by percentage and by total visits which pages on your site were the last pages visitors viewed before leaving your site The Longest Paths report displays the longest paths taken by visitors to your site during the selected time period Report Descriptions Traffic Sources Search Keywords All Search Keywords Paid Search Keywords Natural Search Engines All Search Engines Paid Search Engines Natural All Search Page Ranking 243 The Search Keywords All Report displays a breakdown of each search keyword that has been used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click on the blue magnifying glass next to each search keyword in
314. ions represent post collection methods for importing additional data into Adobe s analytics platform Input Option JavaScript Tags AppMeasurement Libraries Classifications Description Today most digital analytics platforms use JavaScript tags to collect data from web sites and other web based systems This approach involves placing client side JavaScript code within your web pages which sends page browser and visitor data to Analytics Most implementations leverage this approach Increasingly organizations use tag management solutions such as tag management to deploy and manage their various JavaScript tags including their page code All Analytics customers have access to Dynamic Tag Managementwhich is the standard method to deploy Marketing Cloud tags AppMeasurement libraries provide a mechanism for data collection when the JavaScript tag method isn t compatible with the device application or system to be tracked Adobe has released AppMeasurement libraries for mobile devices iOS Android Windows Phone rich media Flash Flex Silverlight and other languages frameworks Java NET PHP XML All of these libraries leverage the Data Insertion API to pass data to reporting which can also be used for batch uploads or delayed data collection AppMeasurement libraries use cases include e Collect data on mobile apps and non JavaScript supported electronic devices e Send order confirmation server side from a back end tran
315. is any classification that has another classification as its parent instead of the variable Child classifications provide additional information about their parent classification For example a Campaigns classification might have a Campaign Owner child classification Numeric classifications also function as metrics in classification reports Each classification either parent or child constitutes one data column in the data file The column heading for a child classification using the following naming format lt parent_name gt lt child_name gt For more information about the data file format see About Classification Data Files Admin Tools 30 For example KEY PROPERTY 1 Property 1 Property Property 1 Property Property 2 1 1 1 2 123 ABC Green Small A12B 456 DEF Red Large C3D4 Although the file template for a multilevel classification is more complex the power of multilevel classifications is that separate levels can be uploaded as separate files This approach can be used to minimize the amount of data that needs to be uploaded periodically daily weekly and so forth by grouping data into classification levels that change over time versus those that don t Note Ifthe Key column in a data file is blank Adobe automatically generates unique keys for each data row To avoid possible file corruption when uploading a data file with second level or higher level classification data populate each row of the Key column with an a
316. is important you might want to know more about it and how it relates to other reports This is often called breaking down a report by another report A breakdown is the action of integrating two or more correlated items traffic reports or two sub related items conversion reports Two types of breakdowns exist correlation and subrelation e Correlation traffic Correlations are enabled on all traffic reports which enables you to break down any traffic variable by any other in traffic reports An example of a correlation report is a breakdown of a custom traffic report called Age Group in which you have gathered site visitors ages from a survey This report allows you to see which age group is responsible for the most traffic on your site However if you have gone to the trouble of capturing something like the age of a visitor you might want to know about more than just page views You can generate a breakdown report about which search engine they use what keywords they use or where they are located geographically You are correlating the age group and the search engine If you break down a correlation report by Referrer Type you might see a data point for nside Your Site This value indicates a referrer page that is on the Internal URL Filters list e Subrelation conversion These act the same as correlations allowing you to relate one report to another However they are set up a differently on the back end Instead of choosing t
317. it is recommended to first remove bot traffic from a small report suite to estimate the potential impact We recommend defining no more than 200 bot rules per report suite Bot traffic data is stored in a separate repository for display in the Bots and Bot Pages reports Rule Type Description IAB Selecting Include IAB uses the lAB ABCe International Spiders amp Bots List to remove bot traffic This list is updated monthly by the IAB To submit a bot to the IAB list visit http Avww iab net sites spiders form php Adobe is unable to provide the detailed IAB bot list to customers though you can use the Bots Report to view a list of bots that have accessed your site Custom Bot Rules See Create a custom bot rule Impact of Bot Rules on Data Collection Bot Rules are applied to all analytics data Data removed by Bot Rules is visible only in the Bots and Bot Pages Reports ASI Slots honor bot rules on historical data if they are enabled at the time of reprocessing VISTA rules are applied after Bot Rules see Data Processing Order High Hit Visit Processing If more than 100 hits occur in a visit reporting determines if the time of the visit in seconds is less than or equal to the number of hits in the visit In this situation due to the cost of processing long intense visits reporting starts over with a new visit High hit visits are typically caused by bot attacks and are not considered normal visitor browsing Impact of IP Obfus
318. itors Most often the number of non persistent cookie visitors is negligible Units Report Shows the total units that were ordered for the selected time period Because you can have many units purchased per order Units is a vital metric that reveals general inventory movement U S State Uses geosegmentation to report on the U S state of a visitor Video Reports Displays information about your online media access statistics Reports display data on video and other media access Reports Description Video Overview Displays several aggregate measurements to quickly monitor that video is performing as expected Graphs let you identify videos that have unusually high views completion rates or time viewed The Top 100 Videos list lets you quickly track the top viewed videos on your site Videos KE Displays common metrics to view how individual videos are performing on your site Video Detail DER Displays detailed information about video segment views average completion and fall out for a single video Video Events and Variables Additional video metrics include video pathing segment views and other custom variables you associate with video These metrics are viewable in Video gt Additional Video Metrics See Measuring Video in Analytics Video Support Reports Groups mobile devices based on the types of video formats they support For example if a visitor s mobile device supports mp4 the Video Sup
319. ity is unalterable regardless of admin settings Traffic Sources Report Displays information about the places on the Web that drive traffic to your site You can see which search engines and web sites outside your domain send visitors to you The reports in this menu fall into three basic categories e Search engines e Search keywords e Referrers and referring domains Report Description hK All i i Displays a breakdown of each search keyword that has been used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click the magnifying glass next to a search keyword to see the search results for your site hK Pai SOS Faig Displays a breakdown of each paid search keyword that is used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click the magnifying glass next to a search keyword to see the search results for your site hK N l e SE Displays a breakdown of each natural search keyword that is used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click the magnifying glass next to a search keyword to see the search results for your site h Engi All Pearch Engines Displays which search engines that people are using to find your web page The graph shows you the percentage breakdown of the search engin
320. l To go back to the non customized default menu click Restore Defaults Admin Tools 143 Social Management If you have Adobe Social enabled this option allows you to classify Social variables Analytics gt Admin gt Report Suites gt Edit Settings gt Social Management gt Social Classifications Success Events Success events are actions that can be tracked You determine what a success event is For example if a visitor purchases an item the purchase event could be considered the success event There are many kinds of success events depending on your web site type Several examples include e Retail Product view checkout purchase e Media Subscription contest sign up page view video view e Finance Application submission login self service tools usage e Travel Booking purchase internal campaign click through search pricing itinerary e Telecommunications Purchase leads self service tools usage e High Tech White paper download RFP form completion support requests e Automotive Lead submission request a quote brochure download The s events variable defines a success event Success Events Page Descriptions Analytics gt Admin gt Report Suites gt Edit Settings gt Conversion gt Success Events The Success Events page lets you configure the Event variables used on your site You can add up to 1 000 success events Events 81 1 000 only work if on H22 code or higher Element Descri
321. l Visitor B Time Spent Calculations Total Time Sequences Average Time Time Spent Time Spent Server Calls Spent Spent Visit Visitor 6 2 6 2 3 6 1 6 6 1 6 8 The Visitor B visit contains two separate sequences because of the Shoes Ad server call Time Spent Aggregated for Both Visitors Total Time Sequences Average Time Time Spent Time Spent Server Calls Spent Spent Visit Visitor 3 6 9 1 2 3 9 3 3 9 2 4 5 9 2 4 5 16 In the Visitor A and Visitor B visits the final server call is not counted in the Time Spent calculation because there is no trailing time stamp to use for calculation Total The value of all report line items for a reported period If a filter is currently selected the total might represent the filtered total instead of the report suite total If no filter is selected total represents the report suite total Uses Description Traffic The value of all report line items for a reported period Conversion The value of all report line items for a reported period Ad Hoc Analysis N A Unique Visitors In version 14 a unique visitor refers to a visitor who visits a site for the first time within a specified time period For example the unique visitor can visit a site ten times in a week but if the time period is week a single unique visitor is counted only once for that week After that week is ended that unique visitor can be counted again for a different time period Differences between version 14 and 15
322. lter Use an asterisk to match zero or more characters and a question mark to match exactly one character Use to match one or more characters e Typically when applying both types of data filters to a download only rows that match both rules are downloaded However the following exceptions apply e H Rows with empty column All Columns then all columns except the column specified in the first rule are checked for emptiness This exception ensures Admin Tools Element Date Filter Export Numeric Encoding Quote Output 45 Description that the system downloads any row with a column that matches the first rule that also has all other columns empty e When downloading data rows based on empty columns all columns except those specified in the first rule are checked for emptiness e If the same column is specified for both filter rules it is almost impossible to meet both criteria then only rows that match the first rule are downloaded Optional Filter data by campaign data You can download data only from active campaigns or you can select campaigns that began or ended in a specific date range You can import numeric 2 classifications into the system using the importer Numeric 2 classifications are useful for variables that change over time for different items such as cost and budget values for the Marketing Channel report See Numeric 2 Classifications for information about uploading data using numeric 2
323. lues eVars that were contained in a previous hit are not persisted to each hit during rule processing Only eVars that are set on the current hit being processed are available How Processing Rules are Applied when Copying Hits using VISTA If you have a VISTA rule configured to copy hits to another report suite the hits are sent though any processing rules defined on the other report suite If you have processing rules defined on the original report suite these may or may not be applied based on how the VISTA rule was configured by Engineering Services To find out you can ask your implementation specialist if the VISTA rule copies the pre or the post values to the additional report suite If the pre value is copied processing rules defined on the original report suite are not applied If the post value is copied processing rules are applied before the hit is copied Examples of Processing Rules Common uses cases for processing rules Populate a Campaign ID from a Query String Parameter You can populate a variable using a query string parameter In most cases you use a plugin to populate variables from the query string If a typo or similar issue prevents the value from being populated you can populate the variable using processing rules Admin Tools 111 You should always check to see if a value is empty or contains the expected value before you overwrite it Rule Set Value Condition Campaign is Not Set Action
324. lved an issue where the contains at least one of and contains all of segment operators in data warehouse were not working properly in certain situations e Resolved an issue where data warehouse breakdowns on classifications reported incorrectly when applying a visit based segment e Resolved an issue where data warehouse requests that include both a list property and a classification of that list property were failing e Resolved an issue where custom links download links and exit links were not reporting correctly in data warehouse e Resolved an issue where the Days Before First Purchase breakdown in data warehouse reported spurious data in certain situations e Resolved an issue where duplicate rows of data were sometimes showing up in data warehouse reports e Resolved an issue where visit based segments on classifications of product and category were not working e Resolved an issue where eVar fields were reporting incorrect data in certain data feeds created by Engineering Services e Improved the information shown in the Status Description field displayed in the Data Warehouse Request Detail pane in the data warehouse interface e Improved scheduling algorithms The result is that many data warehouse jobs will start processing earlier after midnight Data Warehouse 191 e Resolved an issue where VISTA processing on the product list variable was not functioning properly e Resolved an issue where certain complex data warehouse request
325. lytics gt View All Reports Reporting Best Practices and Troubleshooting Adobe Analytics provides a flexible reporting interface that lets you generate a variety of complex reports While most reports generate very quickly you might encounter reports that timeout or fail to generate successfully To help avoid report generation failures this section explains many factors that impact report generation speed Understanding this information can help you structure reports so they are more likely to generate successfully Note that these recommendations apply to reports 8 analytics ad hoc analysis and report builder They do not apply to data warehouse which provides a separate list of best practices An additional set of best practices is available for the Adobe Analytics Reporting API Report Timeouts and Request Queue Timeouts A single report is broken into multiple requests one per breakdown and each request is subject to an individual timeout Scheduled reports are granted longer timeout periods and are more likely to succeed than reports that are generated directly in a user interface Report Suite Queue Each report suite maintains a separate queue of requests If many reports are requested simultaneously even from separate users a small number of reports are generated simultaneously As reports complete remaining reports are generated in the order in which they were received As a result if a large number of complex reports are al
326. me periods by other metrics to show the items such as products or campaigns that contributed to the most orders during that time frame Uses Description Traffic N A Conversion Order is the number of times the purchase event is set Ad Hoc Analysis Order is the number of times the purchase event is set Page Depth The average number of clicks it takes users to get to a certain page in the website Page Events Page events consist of image request data from non standard image requests Sources of non standard image requests are download links exit links and custom link tracking Metric Descriptions 210 Page View A Page View is counted for each server call that is sent This metric represents total instances of Page View TrackLink calls are not counted as page views and do not increment the Page Views metric A useful way to use the Page View metric is to run a Paths gt Pages gt Entry Pages report sort by it and see which entry pages drive the most page views Uses Description Traffic A page view occurs when a visitor accesses a page on your website Conversion A page view occurs when a visitor accesses a page on your website Ad Hoc Analysis A page view occurs when a visitor accesses a page on your website See Page Views Report Participation Participation metrics assign full credit from success events to all values of an eVar that were passed during a visit Participation metrics are useful to determine which pages
327. merce metrics Revenue Orders Units Carts Cart Views Checkouts Cart Additions Cart Removals e All custom events Events 1 80 and Events 81 100 if on H22 code or higher e This report can be viewed in trended and ranked formats Product Specific Properties Version 13 5 e This report can be accessed by going to Paths gt Pages gt Complete Paths gt Time Spent per Visit e A pie graph is displayed instead of bars when in ranked format Report Descriptions 324 Version 14 e Site Metrics gt Time Spent per Visit provided the menu is not customized e This report can be broken down by the following reports when in ranked format e Tracking Codes report and classifications e Products and Categories reports e Customer Loyalty report e All fully subrelated eVars Version 15 e This report can also be accessed by going to Site Metrics Time Spent per Visit e Visits Report Specific are replaced by Instances e In addition to all the breakdowns listed in version 14 this report can also be broken down by the following se Pages and Site Sections and all associated classifications e Entry Pages e Most Traffic Sources reports e Visit Number e Many Visitor Profile Reports e All conversion variables and list variables e Target report e Marketing Channels First and Last Touch e Visits Daily Unique Visitors and Unique Visitors are available as metrics e This report can utilize segments Ad Hoc Analysis e You can
328. min Tools 58 2 On the rule set page click Add Rule e Builder Tracking codes rules Tracking codes rules Activate Matching Condition S Select Rule Type Enter Match Criteria Set Classification 3 Next to Report Suites click Add Suites to specify one or more report suites to assign to this rule set The Select Report Suites page displays Note Report suites display on this page only when the following conditions are met e The report suites have at least one classification defined for that variable in Admin Tools See Variable in Classification Rule Sets for an explanation about this prerequisite e You selected the report suite on the Available Report Suites page which displays after you click Add Rule Set to create the rule set 4 Specify whether to overwrite existing values Option Description Rules overwrite any existing values Default setting Always overwrite existing classification keys including classifications uploaded via the importer SAINT Rules overwrite only unset values Only fill in blank unset cells Existing classifications will not be changed 5 Define the rule or rules MR Campaign Testing For examples of building rules see Classification Rule Builder and Regular Expressions in Classification Rules Note If a key matches multiple rules that set the same classification in the Set Classification column the last rule that matches the classification is used See About Rule Priority f
329. mited list of values that are passed into a variable and then reported as individual line items for reporting 173 Multiple All Product reports All Event reports Revenue Report U S State Visitor Zip and Postal Codes Report File Downloads Report Custom Links Report Exit Links Report File Downloads Report Custom Links Report Exit Links Report Multiple Data Collection 174 List Variable list var Similar to how List Props function List Multiple Vars allow multiple values within the same image request Version 15 only s_objectID A ClickMap variable used to uniquely ClickMap identify links on a page pageType Used on 404 Page Not Found error Pages Not Found Report pages pageURL Optionally used to override the URL of Pages Report the page as recorded in Analyitcs Paths Reports referrer Optionally used to override a page s Finding Methods Report referrer as recorded in Analyitcs transactionID Integration Data Sources utilize a N A transaction ID to tie offline data to an online transaction like a lead or purchase generated online visitorID Visitors may be identified by the N A visitorID variable or by IP address User Agent Configuration Variables Configuration variables which control data collection are contained in the js file but they are not considered data collection elements Configuration variables are not included in marketing reports but they may affect the data or the appeara
330. mpaigns or other conversion classifications which allows more accurate campaign measurement After specifying a value s date range any matching value that occurs outside the date range will not be classified This is useful for campaign measurement that wishes to utilize the exact dates a campaign was Live and not all hits matching the campaign itself In order to successfully classify a value with a date range the following must be met e The classification must be based on a conversion variable e The classification used must be set as Date Enabled or Numeric 2 e The involved date range must contain a start date and optionally an end date To classify campaigns based on date range 1 Login to Reports A Analytics and go to Admin SAINT Classifications 2 Click the Browser Export tab ensure the settings to your date enabled classification are correct then click Export File 3 Open this file in Microsoft Excel or another spreadsheet editor you are familiar with One of the columns will end with period which is the column to enter the date range in 5 Under this column enter each value s date range in the following format S YYYY MM DD YYYY MM DD Please ensure the following e Leave spaces on both sides of the dash e Use a hyphen to separate ranges not an en dash or an em dash e If the month or day is a single digit that there is a leading zero e There is a start date range the end date range is optional
331. n update for example 10 9 2 Before April 17 e All Apple Macintosh computers are reported as Macintosh After April 17 e OS X 10 version OS X 10 0 10 7 e OS X 10 8 e OS X 10 9 e Macintosh no longer appears in reports after April 17 November 18 Mobile operating systems were added to the Operating Systems Report Before this date mobile 2013 operating systems were reported as Not Specified After this date Not Specified was replaced with specific versions of mobile operating systems Operating System Types Report Rolls up the specific versions from the Operating Systems report in the Operating Systems Report into major operating system types for simplified reporting and segmentation For example Microsoft Windows Apple Macintosh Report Descriptions 291 Apple OS Google Android GNU Linux Dynamic Device Data This report uses dynamic device data that is continually being updated as new devices are released and identified For example a new tablet that is released during the current month might be misidentified since it doesn t yet exist in the device database When the device database is updated with the new device any changes as a result are applied to all reporting dates Therefore you might see slight variations on this report for historical dates over time As a general rule the most current report will have the most accurate data for any reporting period Changes Date Change May 22 2014 This repor
332. n 361 Contact and Legal Information Information to help you contact Adobe and to understand the legal issues concerning your use of this product and documentation Help amp Technical Support The Adobe Marketing Cloud Customer Care team is here to assist you and provides a number of mechanisms by which they can be engaged e Check the Marketing Cloud help pages for advice tips and FAQs e Ask us a quick question on Twitter AdobeMktgCare e Log an incident in our customer portal Contact the Customer Care team directly e Check availability and status of Marketing Cloud Solutions Service Capability amp Billing Dependent on your solution configuration some options described in this documentation might not be available to you As each account is unique please refer to your contract for pricing due dates terms and conditions If you would like to add to or otherwise change your service level or if you have questions regarding your current service please contact your Account Manager Feedback We welcome any suggestions or feedback regarding this solution Enhancement ideas and suggestions for Adobe Analytics can be added to our Customer Idea Exchange Legal 2015 Adobe Systems Incorporated All Rights Reserved Published by Adobe Systems Incorporated Terms of Use Privacy Center Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and or other
333. n create a segment of the elements of any countable dimension and then output data for that segment on a batch or ongoing real time basis into a tab delimited file Each time that you export a segment you output metric or dimension data for all of the dimension elements included in that segment You can control how the output data is formatted so that other systems can easily load the data See Configuring Interface and Analysis Features in the Data Workbench User Guide Audience Management A segment or audience defines a set of users who share similar attributes In audience management segments help you classify people into related subgroups based on server side rules you create in Segment Builder For example segment rules can evaluate people based on customer type casual browser vs serious purchaser geography demographics and many other characteristics Segmentation is useful when you need to target products and services to specific groups with similar interests and behavior Server Call A server call also known as a hit or an image request is an instance in which data is sent to Adobe servers to process The most common type of server call is a page view A page view is where a visitor views a page on your website and a server call is generated to Adobe where information is collected processed and then included in your report metrics There are other types of server calls including exit links and file downloads where data is
334. n pull data directly into Excel using the report builder add in Report builder enables you to build customized data requests which can be inserted into your Excel worksheets and dynamically reference specific cells Using report builder s data filters you can extract and combine data points into highly customized reports Once an advanced dashboard has been created it can be manually refreshed or automatically published with the most up to date information For more information see Report Builder Help If you would like to insert data and reports into third party applications like an intranet or company branded application you can use the Reporting API for programmatic access to core report data Through the Reporting API you can create customized reports that include calculated metrics and formatting options Version 15 you can generate reports based on segments The Reporting API lets you perform multilevel breakdowns across reports See the API documentation within the Adobe Developer Connection for more information Real Time Reports display web page traffic and ranks page views as data is received in a full screen web interface Data Collection 164 Output Option Description Data Wareh R t E SSES If you have Data Warehouse enabled for Analytics you can generate complex detailed reports that are delivered as CSV files via email or FTP With data warehouse reports you build a query to filter your report data and isolate spe
335. n tens of billions of requesting data rows Processing and evaluating this data can take days or even weeks Evaluate how the report is being used to determine if some of the multi year data is available or if you can break the report into multiple requests Match the report period to the granularity Reporting granularity requires additional processing time If you are reporting monthly granularity for an entire year your reports process much faster if you submit a report request for each month Report on completed data ranges Data warehouse reports are generated when the date range requested is complete For example if you request a report for the current week on Wednesday the report isn t generated until Sunday of the following week Data Warehouse Guideline Generate pathing reports in data warehouse Description Pathing metrics entries exits bounces etc are not available in data warehouse 195 Developer 196 Developer Developer and implementation documentation for Adobe Analytics The following table outlines the libraries available to collect Analytics data across all available platforms For more information see Data Collection in Analytics Platform Web Browser Web Server Mobile Device Flash Data Collection Options How to Download All Marketing Cloud customers have access to dynamic JavaScript Log in to reports amp analytics tag management which is the standard for deploying Jav
336. n the report header Because the current time periods are not yet completed when you view data this report can indicate a downward trend from the previous to the current time period For example there can be fewer visits today than yesterday but only because the rest of the time period s statistics have yet to occur PTT Report Groups mobile devices based on whether the device supports Push To Talk PTT The report also includes an Unknown group for those devices where PTT support cannot be determined Purchases Report Displays summary data for Revenue Orders and Units You can also view the Purchase Conversion Funnel report Revenue Lets you view gross profits for selected time periods Examples could include revenue during the month of March purchases made last week or revenue for today Orders Shows the number of orders made on your website during the specified time period Orders can have multiple products in them Units Shows the total units that were ordered for the specified time period Report Descriptions 305 Purchase Conversion Funnel Ideal for showing conversion events on your site if they occur in a specific order such as in a retail setting A funnel report shows you the conversion metrics for each step of the conversion process as well as Orders Revue and Units Real Time Reports Displays web page traffic and ranks page views in real time Provides actionable data to base your business decisions
337. nal referrers Reports exclude filtered referrers from the Referrers Report the Referring Domains Report and other Finding Methods reports The most common reason traffic sources reports don t populate data is that the Internal URL Filter List isn t defined To check which Internal URL Filters have been set up on a report suite follow these steps To avoid this remove the rule listing a period as a filter and add your own site The reason why a period is the default internal URL filter is to allow data to be collected in the Pages report If hits do not match internal URL filters all pages come up as Other A period is always somewhere in the URL which guarantees the Pages report is populated Add internal URL filters Steps that describe how to add internal URL filters Click Analytics gt Admin gt Report Suites in the Suite header Click Edit Settings gt General gt Internal URL Filters In the Internal URL Filters dialog box type the URL to add to the filter list Click Add BON The filter list uses string matching to determine whether to filter the site so you are not required to specify a complete URL When specifying the URL consider the following e Exclude the protocol identifier nttp and https and www from the URL e URL filters are not case sensitive e There is no limit to the number of filters you can include e Include all alias domains in the filter list e Word filters can exclude
338. nate components and more main level components Specifies whether to include components visits visitors referring domains campaigns browser type and so on if the requirements of the events and rules are met Specifies a condition that excludes components when the requirements of the events and rules that you configure are met For example you can set up a referring domains segment that excludes certain referrers or pages viewed Description Optional The name of the component This name carries over from the Segment Definition Builder Changing this name does not change the core properties for the event or component Change this name to account for the definitions you have added The logic rule that specifies whether all of the rules are true or at least one of the rules are true Lets you use Boolean logic to create a filter for the rule Select an event instance date eVar and so on to use as an operator Valid selections include equals The selected item must exactly equal the value you enter e does not equal The selected item must not equal the value you enter Admin Tools 22 Element Description e is greater than The value of selected item must be greater than the value you enter e is less than The value of the selected item must be less than value you enter e is greater than or equal to The selected item must equal or be greater than the value you enter e is less than or equal to The s
339. nce of the reports Configuration variables include the following Implementation Variable Description Reports Populated s_account Report suite IDs The account s that the page N A view is reported in charSet The character set used on the page The default N A is assumed to be ISO 8859 1 A list of available character sets is available from Adobe currencyCode The currency code used in the s products and Revenue Report s events variables The default is assumed to be All conversion reports showing revenue or monetary values Data Collection 175 USD U S dollars A list of supported currency codes is available from Adobe cookieDomainPeriods The number of sections in a domain on which the Affects multiple reports as it visitor ID cookie is set controls how the visitor ID is stored and handled foCookieDomainPeriods The number of sections in a domain on which N A cookies are set by the JavaScript file This overrides the value of cookieDomainPeriods for JavaScript cookies cookieLifetime Establishes the lifetime of the visitor cookie See Implementing First Party S vixxxx Configuration of this variable is Cookies completed by Adobe and should not be modified by clients doPlugins The function that should be called before data is The doPlugins variable is a sent to Analytics reference to the s_doPlugins function and allows the s_doPlugins function to be called at the appropriate location within the JavaScrip
340. nd Reference Contents Products Conversion Funnel ROO a acia 304 PITT REDON as rt ie ida 304 Purchase so e e E el o DO ae 304 Real Time Repo Suscrito ai aa 305 Supported Real Time Metrics and Dimensions nan c nn nn rca rn 305 Referrer Type ODOR E 306 Referrers Heport EEN 307 Referring Domains AE a as aa he ais ae ot tee a ta 308 Return Frequency ee arista ii 309 Ret rn Visits O tee cd lr ane 310 Ee GE 310 e A O es tte breed 311 Screen Size REDON eiii 312 Screen Width Tee treo ii ies 312 Search Engines REPO a A A cee 312 Search Keywords Repo imita dde del aces 312 A eeh 313 Shopping Dart Repo Eonia olas 313 Single Page Visit REPO dla 314 SiteAnalysSiS Report umi aiii 314 EE Eege 316 St Metrics REPO di A A as 316 AO O atee he eee rt 316 Site Sections Ge GE 317 Site Sections Depth Reporta ia dd esi ee aie Nello ead leet 318 Site Sections Summary Heport ENEE 319 Sue ROO EE 319 larget REDO GE 319 Target Activities Opos 319 Target Experiences ep Ol E 319 Target Lift and Confidence Report Tye succionar iia toca 320 Technology Reports cuasi ti da lia 321 Last updated 12 9 2015 Analytics Help and Reference Time Prior to Event Le EE 322 Time Spent Ony Page Report titi 322 Time Spent on Site Section Ropa e ENEE 323 Time Spent per Visit REPO luscdsccrisirado tddi tae boleta coc 323 Mime ZONES Repo Lassie iii 324 Top Level Domains Heport en 325 Total Report da 325 Tracking Codes en GE 325 Tati Repo cursi O cito 326 Tame SOUR
341. nd Site Sections report e Videos report e Page Depth and Entry Pages report e Most Traffic Sourcesreports including Search Keywords Search Engines and Referring Domains reports e Tracking Code report and all associated classifications reports e Products variable report and all associated classifications reports Also Categories reports e Almost all Visitor Profile reports excluding GeoSegmentation reports e All Custom Conversion variables reports with basic subrelations e Breakdowns are not available by hour Product Specific Properties Version 13 5 e This report can be accessed by going to Conversion gt Purchases gt Revenue e Traffic Sources breakdowns can be found under Finding Methods version 14 e This report can be accessed by going to Site Metrics gt Purchases gt Revenue e In addition to all previously listed breakdowns First and Last Touch Marketing Channel breakdowns are available Version 15 e This report can also be accessed by going to Site Metrics gt Purchases gt Revenue e In addition to the previously mentioned breakdowns List variables and the current Video variables can be used e This report can utilize segments Ad Hoc Analysis e You can break down each item in this report by all other reports and variables allowing you to see breakdowns by any granularity that you d like You can use all conversion and traffic metrics alongside Revenue You can use different allocation for all co
342. ng Channel reporting metric that counts new visitors that come as a result of a channel This metric also counts visitors who have not been to your site in the last 30 days A New Engagement is an eVar set at the beginning of each visit original allocation First touch channels can also be New Engagements depending on visitor engagement expiration setting Metric Descriptions 209 Occurrences The number of times a specific value is captured plus the number of page views for which the given value persisted In other words Occurrences are sum of page views and page events Occurrences are available only in ad hoc analysis Comparing Instances and Occurrences In ad hoc analysis two metrics that appear to be similar are listed Instances The number of times that a value was set for a variable Occurrences The total number of times a value was set or persisted Comparisons Situation Description Occurrences higher This is to be expected for conversion variables as occurrences also includes the number of than Instances times the variable was defined instances Instances higher This is not possible in reporting as all instances are recorded as occurrences as well than Occurrences Instances equalto This is most common for traffic variables as by nature they do not persist beyond the image Occurrences request Orders The number of orders made on your website during the selected time period You can break down individual ti
343. ng information when interpreting conversion funnel data e Statistics for current time periods might not be completed when you view data which can affect trends from a previous day to the current one e When no filter is applied to the funnel the Visits metric represents conversion visits or visits during which the campaign variable any eVar variable or a success event was fired Visits during which none of these properties were passed into reports are not included in this total e When a filter is applied to the funnel the Visits metric represents instances or click throughs This value is the total number of times that the given variable was populated by users on your site excluding those instances that do not meet the filter requirements A single visit can involve multiple instances e Itis possible for deeper levels on the funnel to report higher numbers than shallower levels For example you might see more orders than click throughs or more checkouts than product views There are a number of reasons why this situation occurs e You have more orders than click throughs if the Tracking Code variable is set to a long cookie expiration for example a month and users perform only one click through but return several times and place orders during the period before the Tracking Code value expires e You have more checkouts than product views if the user is able to skip the product view page as in the case of an upsell page or if th
344. nging these rules change how data in this report is calculated e The order of processing rules is crucial to how Marketing Channels work Each hit checks criteria at the top of your processing rules first then filters down from there Report Descriptions 283 e This report is made up of two breakdowns the channels themselves and their channel details Clicking the button next to each channel reveals its details e Only four metrics can be added to each column However you are not limited to the number of columns you can use A small trend line can be seen at the end of the last column This trend line can cycle between active metrics e In addition to various channels collected by standard methods you can use offline data sources e SAINT Classifications can be used allowing you to rename and consolidate line items e The following metrics can be used in this report depending on organization and report suite settings e Click throughs the number of times the s campaign variable is defined e New Engagements the number of visitors who have received a new First Touch Channel e All standard eCommerce metrics Revenue Orders Units Carts Cart Views Checkouts Cart Additions Cart Removals e All custom events Events 1 80 and Events 81 100 if on H22 code or higher e Visits and Visitors requires Commerce Visits and Visitors which is dependent on organization and report suite Contact your Account Manager for additional
345. no longer receives credit for success events If a success event occurs after eVar expiration the None value receives credit for the event no eVar was active If you select an event as an expiration value the variable expires only if the event occurs lf the event does not occur the variable never expires The available expiration options can be classified under four main categories e Ata page view or visit level Conversion events beyond the page view or visit do not associate with the eVar e Based on a time period such as day week month or year Conversion events beyond the specified time period do not associate with the eVar The expiration period starts when the variable is set e Specific conversion events Any other conversion events that fire after the specific event designated associate with the eVar e Never As long as the visitorID cookie is intact any amount of time can pass between eVar and event Defines the eVar status Disabled Disables the eVar Removes the eVar from the conversion variable list No Subrelations Prevents you from breaking down the eVar with a subrelation Basic Subrelations Lets you break down an eVar by any report with full subrelations for example Products or Campaign Resets any existing value in the eVar Use this setting when repurposing an eVar so you do mix an old value into a new report Resetting does not erase historical data Merchandising variables can follow one of
346. not display pid in reporting If your organization uses mixed cases place the exact values as separate rules so all desired query string parameters can be caught Configure paid search detection Steps that describe how to configure Paid Search Detection Click Analytics gt Admin gt Report Suites to open the Report Suite Manager Select a report suite Click Edit Settings gt General gt Paid Search Detection On the Paid Search Detection page configure the fields described in Paid Search Detection Descriptions Click Add ar WD The Current Paid Search Detection Rules list displays current paid search detection rules Pending Actions The Manage Pending Actions page lets you view a list of pending actions in your Analytics environment A pending action is any system change that requires approval from Adobe before implementation Analytics gt Admin gt Company Settings gt Pending Actions Pending Actions displays requests that are not immediately applied to your report suites These requests typically require additional action from Adobe For example a request for a 20 item correlation or a large increase in traffic might require additional hardware Assigning these requests a status of pending lets Adobe prepare for the requested change to prevent disruption to your data collection process Admin Tools 98 Publishing Lists Publishing lists provide an easy way to send various reports specific to different
347. ns s_code variable purchase scOpen scView N A scCheckout scAdd scRemove N A N A N A N A 134 Defines common settings for a website that provides information about services and products that are typically sold through further engagement Conversion Variables Internal Promotion Internal Search Terms Self Service Event Type Type Subrelations Allocation String Basic Most Recent Last String Basic Most Recent Last String Basic Most Recent Last No success events are configured by this report suite template Custom Insight Variables Secure Non Secure propl Traffic Property 2 5 prop2 prop3 prop4 prop5 s_code Variable Expiration Visit Visit Visit s_code Variable evarl evar2 evar3 The following table contains a list of the standard commerce events Initial configuration for these events is identical in all report suite templates Events with an s_code variable of N A do not need to be set they are provided automatically Standard Commerce Events Revenue Orders Type Counter Counter s_code variable purchase purchase Admin Tools Standard Type s_code variable Commerce Events Units Counter purchase Carts Counter scOpen Cart Views Counter scView Instances Counter N A Checkouts Counter scCheckout Cart Additions Counter scAdd Cart Removals Counter scRemove Visits Counter no subrelations N A Page Views Counter no subrelations N A D
348. ns Next Page Previous Page Flow Previous Page Fallout Full Paths Pathfinder Path Length Page Summary 241 The Next Page report provides detailed site path analysis by showing you the pages on your site that visitors viewed after seeing a selected page on your site The Previous Page Flow report graphically illustrates two levels of the most popular pages that your visitors view prior to the selected page The report also highlights when visitors enter your site The Previous Page report provides detailed site path analysis by showing you the pages on your site that visitors viewed prior to seeing a selected page on your site The Fallout Report shows the visit attrition and conversion rates between each checkpoint you define Steps are arranged top to bottom with raw numbers and percent shown on the left and conversion and fall out percentages on the right The Full Paths report shows you the most popular paths visitors take through your site The goal of the Pathfinder report is to help you further dissect your full paths into fragments yielding the precise patterns that are instrumental to optimizing your site The power of this report is in the Filter wizard that allows you to specify selection criteria that will be used to generate the report Using the Filter capability you can analyze the path fragments querying for ones that begin with a certain page end with a certain page or even ones that begin
349. ns N A Rollup and Global Report Suites Rollup report suites aggregate data from multiple child report suites and display them in a summarized data set Not to be mistaken with global report suites rollups provide a convenient place to see summed totals such as Page Views Revenue or Technology metrics Rollups are frequently used because they do not require additional implementation e Definitions of Report Suite Types e Rollup vs Global Report Suites e Which Report Suite Type Do Want to Implement Definitions of Report Suite Types Global report suite Implementation is altered to send image requests across domains into a single global report suite in addition to individual report suites Rollup report suite Created in Admin Tools Takes the sum of each metric at the end of every day e Rollups are free to use and do not increment any server calls e Rollups provide total data but do not report individual values in reports For example eVar1 values are not included but its aggregate total can be e Data is not deduplicated when combining data across report suites A single user can touch three different report suites in a single day and would appear as three daily unique visitors in the rollup e Rollup aggregation happens on a nightly basis e When adding a report suite to an existing rollup historical data is not included in the rollup e Rollup report suites have limited reporting capabilities For example unique visit
350. nstance of the cart add event being set Occurs when an item is added to the shopping cart Cart Open The number of times a customer opened a shopping cart by adding the first item Occurs the first time an item is added to the shopping cart This value comes from the scopen event Uses Description Traffic N A Conversion Instance of the Cart View event being set Occurs when a new shopping cart is created Ad Hoc Analysis Instance of the Cart View event being set Occurs when a new shopping cart is created Cart Removals Number of times an item was removed from a shopping cart This value comes from the scRemove event Uses Description Traffic N A Conversion Instance of the Cart Remove event being set Occurs when a product is removed from the shopping cart Ad Hoc Analysis Instance of the Cart Remove event being set Occurs when a product is removed from the shopping cart Cart Views Event in which the contents of the shopping cart are viewed by the customer Metric Descriptions 206 Uses Description Trafffic N A Conversion Instance of the cart view event being set Occurs when the items in a shopping cart are viewed Ad Hoc Analysis Instance of the cart view event being set Occurs when the items in a shopping cart are viewed Checkouts An event that occurs when customers arrive at the checkout stage of a purchase The checkout stage usually occurs just before a purchase is finalized and usually involves the
351. nt to classify lect N fR Serene OE ROWE Specify how many rows of data to export Select All to download all report data Select Limit Data Rows to if you want to specify a specific number of rows to download Fil Date Recei MOF di Optional Filter data by the date it was received Specify the date range for which you want to download data Apply Data Filter s l E PPY Hata i Optional Filter the data set by data criteria You can filter the download to include data rows that include a specific value or data rows with unassigned column classification values Date Fil i SECH Optional Filter data by campaign data You can download data only from active campaigns or select campaigns that begin or end in a specific date range Admin Tools Element Export Numeric FTP Account Notification Encoding 47 Description You can import numeric 2 classifications into the system Numeric 2 classifications are useful for variables that change over time for different items such as cost and budget values for the Marketing Channel report See Numeric 2 Classifications for information about uploading data using numeric 2 classifications Specify the FTP server information where you want Adobe to download the data file including host name and port path to the destination directory username and password Specify the email address to receive notifications about this FTP download Select the character encoding for the
352. nting the number of pages viewed before it Entries amp Exits The Entry Page report shows you by percentage and by total visits which pages on your site are the first ones seen by new visitors You can view e Entry Pages or sections Displays by percentage and by total visits which pages on your site are the first pages seen by a new visitor You can use this report to identify which of your web pages are the most frequent points of entry optimize the primary entry points on your site and drive entry traffic to your key messages e Original Entry Pages Shows the first page viewed for first time visitors to your site Each user is counted only once unless they delete their cookies or are not being tracked with cookies e Single Page Visits Shows pages that are most often both the entry and exit pages for visitor browsing sessions e Exit Pages Displays by percentage and by total visits the pages on your site that were the last pages visitors viewed before leaving your site Previous Page Report A path report that provides detailed site path analysis by showing you the pages on your site that visitors viewed prior to seeing a selected page on your site For example you may want to know from where the people that viewed Home Page came In the table you can do a search for Home Page or scroll until you find it listed in bold The pages that were viewed before Home Page are listed underneath Product Description Marketing R AS
353. ntly lost Admin Tools 91 Option Description Note The IP addresses are obfuscated everywhere in Analytics including Data Warehouse However the IP setting in Target is controlled separately so this setting has no impact on Target If IP obfuscation is enabled IP exclusion happens before the IP address is obfuscated so customers don t need to change anything when they enable IP obfuscation Checking Disabled leaves the IP address in the data Checking Obfuscate IP address changes the IP to a hashed value e g 234abc649387 2038 Checking Remove IP address replaces the IP address with x x x x in the data after geo lookup This setting is enabled by default for all customers with a report suite set in EMEA Note This setting might require changes to custom bot rules orlP exclusions Geography Reporting Enables Visitor gt GeoSegmentation reports Transaction ID Storage g Enables you to use Transaction ID data sources Activate Ad Hoc Analysis Indicates whether the report suite in question shows up as an available report suite in Ad Hoc Analysis Use this setting to limit which report suites show up as an option for Ad Hoc Analysis For example you can disable Ad Hoc Analysis for development and QA report suites Group Management A group is a collection of users that you want to give a common set of access and permissions For example if you have 50 marketing report users but only 20 need access to ad hoc
354. nu Restore Defaults l Sg Restores the menu to its original state Customize the reports menu Steps that describe how to customize a reports menu Click Analytics gt Admin gt Report Suites to open the Report Suite Manager Select a report suite Click Edit Settings gt General gt Customize Menus Locate a desired menu item Bb CO M A You can reorder the menu by dragging items to a new location in the menu See Menu Customizing for descriptions of Ul elements For example you can check the Toggle Visibility option for the menu item Hidden items appear with a gray line pattern in the Menu Customization page 5 Use the toolbar to modify the menu as desired Note Based on the currently selected item some tools can be disabled Locate a customized report Strategies describing how to locate a customized report Admin Tools 96 Sometimes a specific report is recommended by Customer Care to assist in retrieving data you are looking for If your organization has customized the report suite s menu structure sometimes these reports can be difficult to locate e Use the report search in version 15 e Toggle your account to use default menu structure Using Report Settings you can set your login to view all left hand menus based on default menu structure After you find the specific report disable this option to restore the customized menu for your account e Use the Customize Menu feature to locate your repor
355. nversion metrics e This report can utilize multiple highly advanced segments If this report is not available in the specified location check with your administrator They may have changed the default name or menu structure to better serve your organization s unique needs Screen Height Report Shows the screen height for various mobile devices and the number of views for each screen height You can also view the Screen Size report to see both the screen height and width Report Descriptions 312 Screen Size Report Groups mobile device hits to your site by the screen size of the device The report shows each screen size the number of visitors to your site that used each screen size and each screen size as a percentage of the total views The Screen Size report shows both the height and width of the screen size as compared to the Screen Height report and Screen Width report The reported screen size does not indicate the orientation of the device Regardless of screen orientation each device has a fixed screen resolution in the report This size is based on research that determines which orientation is more likely This means you might see sizes such as 768x1024 and 1024x768 in the same report with each size representing one or more different devices Screen Width Report Shows the screen width for various mobile devices and the number of views for each screen width You can also view the Screen Size report to see both the screen height
356. nversion or channel variables Click Admin Tools gt Report Suites Select the report suite then click Edit Settings gt Conversion gt Conversion Classifications Click the Add Classification icon 771 Fill in the fields Bb OO N Select Type Select Numeric 2 Name Specify a name for the classification Numeric Select whether this classification is Percent or Currency Admin Tools 67 5 Click Save Import Numeric 2 Classifications The import and export file includes six columns for each numeric 2 classification The following definitions assume that your numeric 2 classification name is MyCost MyCost A descriptive name for the row MyCost4 id The ID for editing an existing row When you add a new row this should be blank An ID is automatically assigned when you export from the Classification Manager MyCost4 value The value for the row If the rate column is fixed then this is a flat value distributed over the whole period H the rate column is an event then this is the multiplier for that event This entry should not contain commas MyCost4 period The period of time to which this row corresponds This must include a beginning and ending date separated by a dash The dash must be enclosed in spaces The definition should be formatted as follows YYYY MM DD YYYY MM DD MyCost rate The event to multiply by the Value column Valid values are e fixed used to indicate that value i
357. o Video measurement across all platforms is available in Heartbeat Video See Video Heartbeat the following guides Developer Guide and follow the instructions e Heartbeat video measurement latest version for your platform Milestone video measurement Milestone Video See Measuring Video for Developers and follow the instructions for your platform Release Notes Release notes for all libraries are available at App MMeasurement and Mobile Release History Analytics REST and SOAP Web Services Additional developer documentation is available on Developer Connection Getting Started e API Documentation Home Developer 198 API Description Reporting API Run custom reports on your Analytics data Admin API Manage report suites permissions and company settings Classifications Import and export your classification data API Data Feeds API Retrieve configuration details and the status of data feed processing Data Insertion Import data into SiteCatalyst without JavaScript beacons API Data Sources API Import data from external sources to enhance SiteCatalyst reporting Data Warehouse Request reports that display advanced data relationships API Data Workbench Access processed results of a dataset Query API Segments API Create get and delete segments Analytics Provides a live stream of partially processed Analytics data Livestream Metric Descriptions 199 Metric Descriptions Metrics are quantitativ
358. o and Mobile Reports e Path Reports e Custom Path Reports e Test and Target e SearchCenter e Web Services e Admin Console e Report Download e Survey e Advanced Reporting e Social e Data Connectors Group members have access to all reports in the report group Group members can access a subset of the reports in the report group Click Customize to open a page where you can select the specific reports in the report group that group members can access Group members cannot access reports in the report group Displays all currently defined user accounts Select the desired user accounts then click Add The assigned user accounts appear in the Group Members field Admin Tools Element e Group Members Group Permission Settings for Individual Metrics 157 Description Displays all user accounts currently assigned as group members To remove a user account select it then click Remove You can now allow group access to some individual traffic metrics along with all events and other metrics The Conversion Reports report group has been replaced by the Metrics report group As part of the July 2015 Maintenance Release a migration of settings will be performed for all groups Previous Group Permission Setting in Conversion Reports All Reports Customize No Access Here are the metrics that are now permissionable e Average Page Depth e Average Time Spent on Site e Average Time Spent on Page
359. o bulk import bot rules you can upload a CSV file that defines the rules Create a CSV file with the following columns in the order presented Admin Tools 26 Bot Name IP Start IP End Agent Match Agent Include Agent Exclude Rule contains 100 char 255 char or starts with limit limit You can define three types of bot rules e User agent contains or starts with e Single IP address or wildcard match IP range match Each row in the import file can contain only one of the following bot definitions e User agent contains or starts with Provide a single user agent string to match in the Agent Include column Specify the type of match you want performed by placing contains or starts with in the Agent Match Rule field An optional value can be included in the Agent Exclude column that defines one or more pipe delimited strings that the Agent does not contain String matches are case insensitive Both the IP Start and IP End columns must be empty e Single IP address or wildcard match To match a single IP address 10 10 10 1 or wildcard IP address 10 10 place the same value in both the IP Start and IP End columns Match Rule Agent Include and Agent Exclude must be empty e IP range match Define a range of IP addresses using the IP Start and IP End columns Wildcards can be used to match IP ranges for example 10 10 10 to 10 10 20 Match Rule Agent Include and Agent Exclude must be empty Multiple Rules Com
360. o obtain a working copy of the Monthly Invoice report copy it onto your clipboard then paste it into a spreadsheet program such as Microsoft Excel Reporting Date vs Processing Date In the reporting user interface the data presented is always attached to the Reporting Date which is the timestamp that is attached to the event Usage Billing on the other hand always uses the Processing Date or when the data was actually processed in the system Due to basic latency data imports or event time zone differences everything is processed in Pacific Time the Reporting Date and Processing Date do not typically match up completely Admin Tools 24 Bot Rules Bot Rules let you remove traffic that is generated by known spiders and bots from your report suite Removing bot traffic can provide a more accurate measurement of user activity on your website After bot rules are defined all incoming traffic is compared against the defined rules Traffic that matches any of these rules is not collected in the report suite and is not included in traffic metrics Removing bot traffic typically reduces the volume of traffic and conversion metrics Many customers find that removing bot traffic results in increased conversion rates and increases in other usability metrics Before removing bot traffic communicate with stakeholders to make sure they can make the necessary adjustments to key performance indicators as a result of this change If possible
361. oads Report still is not receiving data your organization s supported users should contact Customer Care Finding Methods Report Reports that receive credit for conversion success events For example if a search engine refers a visitor to your site who makes a purchase Finding Methods specify how the search engine receives credit for the referral See Finding Methods for configuration information Flow Reports Flow reports show the most common paths users take across pages site sections and servers Next Flow The Next Flow report group has three reports Next Page Flow Next Section Flow and Next Server Flow The reports in this group show you the most common pages site sections and servers that a visitor accessed after accessing the page site section or server you specify These reports show you the most common paths taken through your website Previous Flow Previous Flow reports are similar to Next Flow reports except rather than seeing where visitors when after a selected peg you see where visitors were before visiting a specified page The controls for using the report are identical to the controls for the Next Flow reports Full Paths Report Displays the entire visit path through a web site that visitors most commonly take GeoSegmentation Reports Displays data about visitor location GeoSegmentation reports include Countries Regions Cities U S States and U S DMA digital marketing area Report Descriptions
362. obe To ensure the security of client data Adobe has identified the organizational network hosting facility corporate office and employee processes as the areas in which to focus security efforts This white paper describes the proactive approach and procedures followed to maximize the security of each area Adobe Analytics Data Center The Adobe Technical Operations TechOps team has built a highly customized Monitoring monitoring and notification system to proactively and reactively determine the health of Adobe s systems Adobe Analytics Data For our Managed Service Option Adobe provides Adobe Analytics Premium Workbench Managed Service _ clients with an outsourced high quality delivery of our analysis reporting and Security data collection applications Privacy Overview Overview of what data Adobe Analytics collects and other privacy considerations Data Collection Breakdown Adobe Analytics collects the following data Type of Data Does Adobe Analytics collect this data URLs of Web Pages within Customer Site Yes Name of Web Page Yes Time spent on Page Yes Time of Day Yes URLs of Web Pages on Unaffiliated Sites No Cookie IDs randomly generated Yes URL of page that user was on before visiting customer page Yes Search query when consumer clicks on link to customer page Yes Browser Type Yes Device Type Yes Operating System Yes ISP Connection Speed Yes Display Settings such as screen size and resolution Yes
363. ods sold data via transaction ID to analyze gross margin performance e Tie product returns via transaction ID to close the gap between gross sales and net sales e Upload closed offline sales via transaction ID to understand what online tactics and behaviors are closing business deals not just generating leads e Bring in financial loan approvals declines and loan value from offline processing via transaction ID e Import CRM data for data that may change over time such as customer lifetime value customer type silver gold platinum location etc via transaction ID A third type of Data Source upload is known as fully processed data which is used in limited cases for post collection batch uploads tied to visitor ID or IP user agent It is handled as if it were received by Adobe s data collection servers at the time specified The uploaded data is indistinguishable from your normal report data and there is not a mechanism to delete the data if it is erroneous For more information see Data Sources The following table describes data output options Data Collection Output Option Marketing Reports A Analytics Scheduled Reports Report Builder Reporting API Real time Report 163 Description The simplest way to access your data is through the marketing reports amp analytics interface You can view and interact with your data in various ways and via different types of devices desktop tablet mobile phone or HD di
364. of page views in a sitting The visits metric is commonly used in reports that display the number of user sessions within the selected time period The visit metric is always associated with a time period so you know whether to count a new visit if the same visitor returns to your site Metric Calculations Metrics are calculated using standard participation recent and linear allocation methods Each method calculates values differently based on formulas Metric Calculation Original Recent Linear Description Full credit is given to the first variable value associated with the success event Full credit is given to the last variable value associated with the success event When linear allocation is selected success events are evenly divided across all variable values seen in the visit For numeric and currency events such as Revenue the monetary amount is divided For counter events such as Orders a fraction of the event is awarded to each variable value in the visit These fractions in reporting are summed then rounded to the nearest integer in reporting For example in a visit where four pages are visited prior to a success event each page would receive credit for 25 of the event If in the same visit campaign had two values each campaign value would receive 50 of the credit for the event Metric Descriptions 203 Metric Calculation Description Participation os H Assigns full credit to each variable value th
365. on Real Time answers the following questions What is trending on my site and why lt allows you as a marketer to quickly respond to and actively manage the performance of your marketing content and campaigns The real time data reported is less than two minutes latent and auto updates on a minute by minute basis The dashboard includes Adobe Analytics high frequency metrics and site analytics to visually report traffic and page view trending of dynamic news and retail web sites Real Time understands trends in your data from minute to minute within seconds of collection lt collects and streams data into an auto updating Ul using real time correlation and tracking of content and some conversion Note Real Time requires no additional implementation or tagging It leverages your existing implementation of Adobe Analytics To configure real time reports see Real Time Reports Configuration Two of the most prevalent usage scenarios include publishers who would like to promote demote stories as user activity changes and marketers who would like to track the launch of a new product line As an Administrator you can e Create up to 3 real time reports per report suite using existing dimensions or classifications and metrics Use the secondary dimensions to correlate with or break down the primary one e Add 3 dimensions or classifications per report one primary and two secondary in addition to 1 site wide metric e Use any custom event shop
366. option for a completely customizable calendar that you can set up yourself Changing the calendar changes the way data is processed i e the definition of weekly and monthly unique visitors When a calendar s definition of weeks and months changes historical data is not altered You can use the calendar to define the first day of the week and year or use a different retail calendar style The calendar formats are used to for various purposes including sales comparison and forecast standardization payroll cost analysis or physical inventory count regulation For example the retail industry uses the 4 5 4 accounting calendar to support selling season s particular to the retail industry Each of the calendar formats is described below Customize Calendar Descriptions Calendar Description Gregorian Calendar Uses the traditional calendar format January through December with 30 or 31 days and a variable number of weeks in each month Modified Gregorian Calendar Uses the Traditional Gregorian Calendar but enables you to select the first month of the year and first day of the week 4 5 4 Retail Calendar Breaks down each month by the number of weeks in the month Meaning January has four weeks and so on The National Retail Federation uses the 4 5 4 calendar format Custom Calendar Offers 4 5 4 and 4 4 5 formats based on the number of weeks in each month meaning January has four weeks February has five weeks and so on The number of
367. opulate the browsers report These lookup table entries are version specific Therefore when an organization such as Mozilla updates their browser Analytics doesn t recognize the exact version used When this event occurs it specifies the general browser followed with an unknown version For more information see this Knowledge Base article Changes Date Change November 18 Mobile web browsers were added to the Browsers Report Before this date mobile web browsers 2013 were reported as None After this date None was replaced with specific versions of mobile browsers Report Descriptions 257 Campaigns Report Displays information about the effectiveness of your advertising efforts You can see which types advertising efforts give you the most traffic and which of your employees is responsible for driving those efforts These reports are usually customized and thus different for every analyst See Managing Campaigns in admin help Related Reports Campaign Conversion Funnel Tracking Codes Report Creative Element Campaign Conversion Funnel Displays averages for metrics in the Campaigns reporting group Default metrics are Click throughs Total Sales Orders and Revenue Campaigns gt Campaign Conversion Funnel The top of a funnel graphic displays conversion data The bottom displays statistics for all events in the top area based on Orders and up to two other metrics Revenue and Units Keep in mind the followi
368. or Depth Report Displays data about color depth that visitors to your web site have their computers set to Color Depth refers to the number of colors that can be displayed on the screen Report Descriptions 288 Most Popular Pages Report Displays all of the pages of your web site that are being tracked and tells you which pages are being visited the most Most Popular Servers Report Displays all of the servers of your web site that are being tracked and tells you which servers are being accessed the most Most Popular Site Sections Report Displays all the site sections of your web site that are being tracked and tells you which site sections are being visited the most Net Protocols Report Groups mobile devices based on the network protocols GPRS CSD EDGE HSCSD and so on that they support The report also includes an Unknown group for unidentified network protocols When a visitor uses a mobile device to access your site the Net Protocols report increments by at least one If the phone supports multiple network protocols then each of those groups in the report increments Because of this the sum of the groups might be greater than the total shown at the bottom of the report Next Page Report Provides detailed site path analysis by showing you the pages that visitors viewed after seeing a selected page on your site For example when selecting and reporting on your entire site the report shows the top ten landing pages
369. or counts are added across report suites If the same person visits two separate report suites a rollup lists that person as two visitors whereas a standard global report suite shows one visitor All child report suites must have data in them in order for a rollup to function If new report suites are included in a rollup make sure to send at least one page view to those report suites e Rollup report suites are limited to a maximum of 40 child report suites Admin Tools 137 e Data contained in Rollup report suites does not support subrelations segments or any metrics that were introduced in marketing reports e The Pages report is not available in rollup report suites lt is replaced by the Most Popular Sites report which reports on metrics at the child suite level Rollup vs Global Report Suites Server calls Global report suites increment secondary server calls while rollups do not make any server calls whatsoever Implementation changes Rollups do not require any implementation changes while global report suites require an additional report suite ID be placed in the s_code js file Duplication Global report suites deduplicate unique visitors while rollups do not For example if a user visits three of your domains in the same day rollups would count three daily unique visitors Global report suites would record one unique visitor Time frame Rollups are only processed at midnight each night while global report suites re
370. or more information about sorting rules Admin Tools 59 6 Test your rule set 7 After testing click Active to validate and activate the rule Activating a rule automatically builds the file and uploads it for you Field definitions See Classification Rule Builder for complete definitions of interface options on this page Test a classification rule set Steps that describe how to test a classification rule or rule set Running a test checks all the rules in a set Create a classification rule set On the Classification Rule Builder click the rule set name Ensure that the rule set is associated with a report suite On the rule editor click Test Rule Set S GO M Sample Keys run Test j 5 Type or paste test keys in the Sample Keys field Sample keys include e Tracking codes e Search keywords or phrases See Regular Expressions in Classification Rules for information about testing regular expressions 6 Click Run Test Rules that match are displayed in the Results table 7 Optional Click Activate to activate the rule and to overwrite existing classifications See How Rules Are Processed for more information about using rules to overwrite existing classifications Validate and activate classification rules Steps that describe how to validate and activate classification rules Admin Tools 60 1 Create a classification rule set then add classification rules to the set 2 On the rule edi
371. or the selected time frame Visitors that return to your site are not counted as unique users again until the time frame has passed The total value displayed at the bottom of the table is the sum all of the visits for the specified time period and does not always reflect the number of unique visitors For example if you run a Daily Unique Visitors Report with a time frame of several days the total can include repeat visitors because the same visitor might return on the next day and be counted again However if you run a Monthly Unique Visitors Report the value in the Totals column accurately reflects how many unique visitors came during the month Report Descriptions 338 Marketing reports deduplicate visitors based on the report title independent of the calendar selection For example a visitor that visits four separate days in a reporting week is counted once in the Weekly Unique Visitor Report In a Daily Unique Visitors Report spanning that week the same visitor is counted four times Therefore the total value displayed at the bottom of the report table is the sum all of the visits for the specified time period and does not always reflect the number of unique visitors Visits Report Displays the number of visits made to your entire website during a specified time period Report Properties A visit is defined as a sequence of consecutive page views without a 30 minute break or continuous activity for 12 hours e After a visit expir
372. ord and media vendor Custom Traffic Variable s prop Custom traffic variables also called props s prop or property variables are counters that count the number of times each value is sent into Analytics Terms Used in Analytics 344 Props also let you correlate custom data with specific traffic related events These variables are embedded in the Analytics code on each page of your website Through s prop variables Analytics lets you create custom reports unique to your organization industry and business objectives For example if you are an automobile manufacturer you may be interested in seeing Most Popular Car Model to complement your Pages report You can accomplish this by allocating one of your traffic properties to represent car model Then implement your code to pass in car model on the appropriate pages Note Analytics supports up to 75 s prop variables You can enable and name these variables in Admin Tools under Analytics gt Admin gt Report Suites gt Edit Settings gt Traffic gt Traffic Variables Current Data The Include Current Data option on reports lets you view the latest Analytics data often before data is fully processed and finalized Current data displays most metrics within minutes providing actionable data for quick decision making Current Data is enabled by default on all reports that support it Data Connectors Adobe Data Connectors provide a complete development ecosystem to help Dat
373. order to see the actual search results screens where your site was listed The Search Keywords Paid Report displays a breakdown of each search keyword that has been used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click on the blue magnifying glass next to each search keyword in order to see the actual search results screens where your site was listed The Search Keywords Natural Report displays a breakdown of each search keyword that has been used to find your site You can sort this list by page views or search keywords by clicking the column title above the listing Click on the blue magnifying glass next to each search keyword in order to see the actual search results screens where your site was listed The Search Engines All Report helps you learn which search engines people are using to find your web page The graph shows you the percentage breakdown of the search engines that have been used to find your site The Search Engines Paid Report helps you learn which search engines people are using to find your web page The graph shows you the percentage breakdown of the search engines that have been used to find your site The Search Engines Natural Report helps you learn which search engines people are using to find your web page The graph shows you the percentage breakdown of the search engines that have been used to find your site The All S
374. ornia Dallas Texas Pacific Northwest US London UK or Singapore Admin Tools Column Primary Server Calls Secondary Server Calls Total Server Calls Page Views Downloads Custom Links Exit Links 23 Description In most cases all company report suites are located in the same data center Requests received directly from website visitor browsers or the Data Insertion API Includes Primary Hits Page Views Primary Custom Events Primary Download Events and Primary Exit Events Copies of primary server calls created by multi suite tags or copied moved by a VISTA rule If a secondary server call has been moved not copied to a different report suite by a VISTA rule the Billing page identifies this transfer with a negative number In this case the accumulated secondary calls are deducted from the primary server calls The combined total of primary and secondary server calls for this report suite at the given location Page view totals for each report suite You can confirm page view values in Site Metrics gt Page Views Download totals for each report suite You can confirm the download values in Site Content gt Links gt File Downloads Custom link totals for each report suite You can confirm the custom link values in Site Content gt Links gt Custom Links Exit link totals for each report suite You can confirm the exit link values in Site Content gt Links gt Exit Links Note T
375. ort History Date Change 1 16 2014 Data warehouse was updated to match the logic used by marketing reports amp analytics Before this date search keywords did not persist across the visit Servers Report Lets you group pages that are hosted by a particular server This report lists all of the servers of your website and tells you which servers are being accessed the most For example if you have a website that is hosted on two different servers you might want to see if one server is serving more impressions than the other server Shopping Cart Report Displays the number of shopping carts that are opened during the specified time period You can run reports to analyze cart views additions removals and checkouts A shopping cart is usually opened when a customer selects an item for purchase but can occur without an item as well You can use the Carts Report to e Determine patterns highs or lows in the number of carts opened on your site Report Descriptions 314 Examine specific time periods learn more information about the metrics that specifically contributed to the opening of the cart Single Page Visit Report Not to be mistaken with the Single Page Visits metric in ad hoc analysis the Single Page Visits report shows the pages your website visitors enter and exit without taking steps to view any other pages This report is most commonly used in the context of the Pages report however it can also be viewed in all tra
376. ou see two pages with the same name in reports visit the Name Pages page to see whether this is the cause e Classifications are based on the original name even though the name given here will show up in classification exports URL Names given here are based on the original page name not the page URL If the original page name changes the new name appears in reports even if the page URL remains the same Original Page Name The original page name Restore Lets you restore the renamed page Admin Tools 97 Paid Search Detection Paid Search Detection differentiates paid from natural searches in the Search Engines and Search Keywords reports You can specify the search engines where you use paid ads and specify a character string found in the URL of a visit from a paid ad Paid Search Detection Descriptions The following table describes the fields and options you use to configure paid search detection Elements Description Search Engine Select a search engine from the drop down list You specify the engine if you use different query string parameters for different search engines Usually the value Any is sufficient uery strin Se SS e query g Specifies a case sensitive rule set to either contain or not contain a specific value This value should be the query string parameter omitting the and Note Paid Search Detection is case sensitive For example a rule that specifies PID as a query string parameter does
377. ou would specify Frequency equals Hourly in the Advanced filter and click Apply Y Show All Scheduled Reports Enter term to filter data Go Advanced Match If all criteria are met ar Critia Clear All Equals o a Schedule ID E Created Apply den Scheduled Time pi Scheduled Hour e Email FTP Report Suite Frequency File Format Report Name Si Report Type Meike Pet jesquire2 Hourly Adobe Acr Product GE E e User Name Meike Pet jjesquire2 Hourly Adobe Acr Email FTP Gen Report Suite GE Frequency Report Queue This queue lets you manage and potentially delete any scheduled reports that are clogging up the queue Typically reports time out after 4 hours Scheduled Reports Manager Report List Report Queue Report Log Z Show led Reports Enter te configure Columns Manage The Report Queue also gives you the ability to Skip a scheduled report once Just click the blue icon in the Manage column Schedule ID Having the Schedule ID exposed in the Report Queue interface helps when you need to contact Adobe Client Care for resolution of a scheduled reports issue Admin Tools 140 Report List Report Queue Report Log Configure Columns Manage Ox Queued Security Manager Enables you to control access to reporting data Options include strong passwords password expiration IP login restrictions and email domain restrictions Analytics
378. ounce Rate Shows the percentage of visits that contain a single hit Bounce rate uses the Bounces metric and is calculated as Bounces divided by Entries Bounce Rate does not include visits where multiple actions occurred on a single page For example a visit with a video view on a single page is a Single Access but not a Bounce Note Existing implementations can sometimes contain a calculated metric that differs from the Analytics default metric Check the calculated metric definition to make sure there are no differences See this Knowledgebase article for more information Calculated Metrics Calculated metrics enable you to combine metrics to create mathematical operations that are used as new metrics These metrics can be created for a report to which you add metrics Administrators can create calculated metrics for all users of a report suite For more information on changes to the way calculated metrics are created and managed across Adobe Analytics refer to the Calculated Metrics Guide Metric Descriptions 205 Campaign Specific Metrics Campaign specific metrics are fixed numeric values associated with a campaign such as the hard cost for a campaign Cart Additions The number of times an item was added to a shopping cart This value comes from the scadd event Uses Description Traffic N A Conversion Instance of the cart add event being set Occurs when an item is added to the shopping cart Ad hoc analysis I
379. ovals Counter scRemove Visits Counter no subrelations N A Page Views Counter no subrelations N A Daily Unique Counter no subrelations N A Visitors Unique Visitors Counter no subrelations N A Financial Services Defines common settings for banks and other institutions that provide access to online services Conversion Type Subrelations Allocation Expiration s_code variable Variables eVars Internal Promotion String Basic Most Recent Last Visit evarl Internal Search String Basic Most Recent Last Visit evar2 Terms Self Service Event String Basic Most Recent Last Visit evar3 Type No success events are configured by this report suite template Custom Insight Variables s_code variable Secure Non Secure propl Traffic Property 2 5 prop2 prop3 prop4 prop5 The following table contains a list of the standard commerce events Initial configuration for these events is identical in all report suite templates Events with an s_code variable of N A do not need to be set they are provided automatically Standard Type s_code variable Commerce Events Revenue Counter purchase Orders Counter purchase Admin Tools Standard Commerce Events Units Carts Cart Views Instances Checkouts Cart Additions Cart Removals Visits Page Views Daily Unique Visitors Unique Visitors Type Counter Counter Counter Counter Counter Counter Counter Counter no subrelations Counter no subrelations
380. ow data in this report is calculated See the Marketing Channel processing rules FAQfor more information e Differences between First and Last Touch can be located in About Marketing Channel Reports Report Descriptions 284 e The order of processing rules is crucial to how Marketing Channels work Each hit checks criteria at the top of your processing rules first then filters down from there e This report can be viewed in trended and ranked formats e This report can use a search filter to locate specific line items e In addition to various channels collected by standard methods offline data sources can be used e You can use SAINT Classifications in this report allowing you to rename and consolidate line items Details specific to Marketing Channels can be found here e This report can be broken down by all other Marketing Channel reports e You can enable additional breakdowns for this report using custom subrelations For additional information please have one of your organization s supported users contact Customer Care to request specific variables be enabled e The following metrics can be used in this report depending on organization and report suite settings se Click throughs the number of times the s campaign variable is defined e New Engagements the number of visitors who have received a new First Touch Channel e All standard eCommerce metrics Revenue Orders Units Carts Cart Views Checkouts Cart Additions Cart Removals e
381. page and so on now use the same case sensitivity setting as page name Page column in reports s A change was made to increase performance when reporting multi valued variables In reports each value that is contained in a multiple valued variable is broken down by every other value which often results in extremely large data sets and was causing report delivery failure in some circumstances This change limits the number of breakdowns returned for a list variable to 1000 per hit instead of limiting the number of multi valued variables that can be included on a report e Added support for adding non conversion breakdowns such as props to a report that includes participation metrics either event participation or eVar instance participation This change matches ad hoc analysis Previously the metric reported in this type of report configuration was not a participation metric e When applying a segment based on a conversion classification that uses the is null and is not null operators line items where a key value has been set but no classification value exists were incorrectly filtered When the is not null filter was applied these values were excluded Wen the is null filter was applied these values were included These line items are now included and excluded as expected e When calculating Time Spent on Page data warehouse now recognizes when a hit was received with an older timestamp than the previous hit out of order When this occurs t
382. pany Settings e Security Manager e Support e Web Services e Report Builder Reports e Manage P3P Policy e Single Sign On e Pending Actions e Co Branding e Preferences Manager e Hide Report Suites Cross Product Login Conversion Anything that you consider a success event can be tracked through the Conversion Module The success event is any event that drives visitors to your site such as sales marketing and so forth To access conversion settings 1 Click Analytics gt Admin gt Report Suites then select a report suite 2 Click Edit Settings gt Conversion gt lt selection gt Conversion Variables eVar The Custom Insight Conversion Variable or eVar is placed in the Adobe code on selected web pages of your site Its primary purpose is to segment conversion success metrics in custom marketing reports An eVar can be visit based and function similarly to cookies Values passed into eVar variables follow the user for a predetermined period of time When an eVar is set to a value for a visitor Adobe automatically remembers that value until it expires Any success events that a visitor encounters while the eVar value is active are counted toward the eVar value Admin Tools 77 eVars are best used to measure cause and effect such as e Which internal campaigns influenced revenue Which banner ads ultimately resulted in a registration The number of times an internal search was used before making an o
383. partnership with Adobe The domain from which the user is requesting data In many cases this is a company or an Internet Service Provider ISP such as AOL The user agent string indicates the browser and version and the Operating System used In some cases it may also contain major plug in or customization features i e NET Data Collection language cookies 178 The Browser Browser Version and Operating System reports are based on the user agent string The preferred language setting of the browser The names and values of all cookies that have been set Data Warehouse 179 Data Warehouse Data warehouse refers to the copy of raw unprocessed data for storage and custom reports which you can run by filtering the data You can request reports to display advanced data relationships from raw data based on your unique questions Data warehouse reports are emailed or sent via FTP and may take up to 72 hours to process Processing time depends on the complexity of the query and the amount of data requested Adobe enables Data Warehouse for administrator level users only for specific report suites It can be enabled for global and children report suites but not for rollup report suites The administrator can create a group that has access to data warehouse and then associate non administrator level users to that group Data Warehouse automatically zips any file that exceeds 1 MB in size The maximum email attachment si
384. ping cart event or instance e View up to 2 hours of historical real time data and modify this setting e Last 15 minutes 1 minute granularity e Last 30 minutes 1 minute granularity e Last 1 hour 2 minute granularity e Last 2 hours 4 minute granularity e Compare for example last week s values to last year s values as well as to the total of today Keep in mind that eVars conversion metrics are not supported since there is no concept of persistence While you can select conversion metrics they only work if they are set on the same page as the dimension s For more information see the warning message captured in Real Time Reports Configuration Setting up and viewing Real Time reports is restricted to Admins or any user in the All Report Access and Advanced Reporting permission groups However Real Time does respect permissions If for example you do not have rights to see revenue you won t be able to view a real time report that includes revenue data Supported Real Time Metrics and Dimensions Lists metrics and dimensions supported by Real Time reports Classifications are also supported if you have defined them Report Descriptions 306 Supported Metrics e Revenue e Orders e Units e Carts e Cart Views e Checkouts e Cart Additions e Cart Removals e Instances e Custom events 1 100 if enabled in the report suite Supported Dimensions e Page e Search Keyword e Search Engine e Referring Domain
385. ple Example 1 Rate the customer exports the data from January and adds the data for February Key MyText MyCost MyCost4 id MyCost4 value Product1 Text Cost1_jan_var 1 2 Product2 Text2 Cost2_jan_var 2 3 Product1 Text1 Cost1_feb_var 15 Product2 Text2 Cost2_feb_var 25 MyCost4 period MyCost4 rate MyCost4 hinge 2010 01 01 2010 01 31 revenue revenue 2010 01 01 2010 01 31 revenue revenue 2010 02 01 2010 02 28 revenue revenue 2010 02 01 2010 02 28 revenue revenue In February the user s cost for Product1 went down to 15 of the revenue and Product2 went down to 25 of its revenue Result An example of output from the report is shown here Admin Tools Period Jan 2010 Report Products Products Product1 Product2 Period Feb 2010 Report Products Products Product1 Product2 Period Jan 1 2010 Feb 28 2010 Report Products Products Product1 Product2 Example 3 Fixed Revenue 10 000 23 9 000 04 Revenue 15 500 75 12 300 52 Revenue 25 500 98 21 300 56 69 MyCost 2000 05 2700 01 MyCost 2325 11 3075 13 MyCost 4325 16 5 775 14 For March you do not see per unit cost data but you do know that you had a total of 3000 in costs for Product for the whole month of March You would therefore import the following data Key MyText Product1 Text Product2 Text2 MyCost4 period 2010 03 01 2010 03 31 2010 03 01 2010 03 31 Result MyCost
386. ples if Bugs Submitted goes up week over week should Adobe Analytics consider that good or bad An increase in Email Registrations is probably good But an increase in Form Submission Errors is probably bad Description A brief description of the event s purpose and usage Unique Event See Event Serialization Recording Participation See Metrics Participation Warning currency event When changing event types to or from a currency event a message is displayed stating that historical data is not available in reporting Different event types use separate data tables and cannot be used simultaneously Some historical data can be restored if the user reverts the event type However any data collected after the initial change is not available Use caution when changing an event type Configure success events Steps that describe how to configure success events 1 2 3 Click Analytics gt Admin gt Report Suites Select a report suite Click Edit Settings gt Conversion gt Success Events Custom Success Events Event Name Type Polarity Description Unique Event Recor eventi Metric Builder only B event2 event3 event events In the Name column select the checkbox next each item to enable editing then specify the desired name Inthe Type column select the checkbox next each item to enable the drop down list then select the desired type Note Before you change an event type see About Changing the Event T
387. port data with standard latency Breadth Global report suites can attribute credit to conversion variables between report suites as well as provide pathing across report suites Rollups have no way to communicate between report suites Historical data Rollups can aggregate historical data while global report suites only report data from the point they were implemented Reports Global report suites provide additional information on ALL reports implemented rollups provide aggregate data on only high level reports Supported products Rollups are not supported in data warehouse or ad hoc analysis Marketing reports are limited to 40 child report suites Global report suites can be used across all products and can have an unlimited number of child report suites Which Report Suite Type Do Want to Implement When choosing whether to use rollups or global report suites consider the following e Is the number of server calls critical to my organization If keeping server calls limited is important consider using rollups Global report suites almost double the number of server calls made e Does reporting a high level total of traffic across all suites suffice If deduplicated visitors are a requirement consider implementing a global report suite e Are pathing and conversion success events across domains important If cross site campaigns are heavily used consider implementing a global report suite e Is viewing total site data time sen
388. port report increments by at least one when it accesses your site If the phone supports multiple image formats such as mp4 and wmv each of those groups in the report is incremented Because of this the sum of the groups might be greater than the total shown at the bottom of the report Virtual Focus Group Report Takes a visit at random from your visits and shows you an extensive amount of data about the visit You can use the report to create focus groups from your visitor population Report Descriptions 335 Visitor Detail Report Displays visitor information for the last visitors to your site Each visitor is defined by IP address Information collected for each visitor is presented in an easy to read table with detail for five visitors listed on each page Visit Number Report Helps you gauge visitor loyalty by tracking the number of times each visitor visits your site During your selected time period you can see whether more of the visits were from visitors that came to your site for the first time or the 20th time Visitor Profile Report Reports that help you see purchasing patterns of customers from various profile categories including countries states ZIP postal codes and domains Reports Description L anguages Displays your visitors preferred languages captures the default browser language and displays the languages that visitors use most often on your site D ins SN Sg SH Lists the organizations and ISP
389. port suite Timestamps Optional lets you e Mix timestamped and non timestamped data in the same global report suite e Send timestamped data from a mobile app to a global report suite e Upgrade apps to use offline tracking without having to create a new report suite See Using Timestamps Optional for best practices when using timestamps in your report suite A Important If you are using Timestamps Optional then do not set s visitorID on data that is already timestamped This can lead to out of order data and negatively impact time calculations such as time spent values attribution eVar persistence visit number visit counts and pathing reports New Report Suites If created from a template a new report suite defaults to Timestamps Optional You can create a new report suite from a template at Admin gt Report Suites gt Create New gt Report Suite e If copied from an existing report suite then the new report suite inherits the timestamp setting from the original including e Timestamps not allowed setting s visitorID supported e Timestamps required setting s visitorlD not supported e Timestamps optional setting s visitorID supported but not on timestamped hits To change existing report suites to Timestamps Optional 1 Goto Admin gt Report Suites gt Edit Settings gt General gt Timestamp Configuration 2 Select the Convert selected report suites to Timestamps Optional box This will change your report suit
390. post_storytellers_by_action_typelageregatelcomment_botal Platform Interactions Metrics for platform interactions are displayed along with any applied breakdowns in the following format platform property vs post insight type insight value metric Field Description platform Social platform that provided the metric Property_vs_post Scope of the metric either property or post Indicates if the metric applies to properties such as a Facebook page or Twitter account or to posts on those properties insight_type Insight type used to breakdown the metric See Insight Breakdowns insight_value Insight value used as a filter for the metric breakdown See Insight Breakdowns metric The metric that is represented by Owned Social Interactions on the report Insight Breakdowns Report Descriptions 293 Each metric is displayed with one of the following breakdown levels pre applied insight type insight value Description aggregatelaggregat insight aggregate insight value Metric total with no breakdown For example facebook propertylaggregatelaggregate net likes Shows total likes Metric total for a specific insight For example facebook post post_storytellers_by_action _typelaggregate like_total Shows total likes by all storytellers Facebook defines storytellers as people who share stories about your page such as liking commenting or posting to your page s wall Metric total for a sp
391. ption Select R t Suite EE SES The report suite where you want to import the classifications data The import data file must match the format of the data set in the report suite Admin Tools 42 Element Description D lassifi SE stad SES Ee The data set to receive the classifications The drop down list includes all reports in your report suites that are configured for classifications Select file to Import l P Lets you browse to locate the import data file you want to upload Note The upload file size limit is 1 MB Overwrite Data on Conflicts e Kee Automatically overwrites existing data that conflicts with the imported data Automatically Download Classification File After the Import is Complete Automatically downloads a tab delimited file that represents the data set with the newly uploaded classifications data Adobe automatically generates this file for you if the import creates any unique IDs or if any errors occur Import classifications via the browser Steps that describe how to upload classification data files via the web browser Click Admin Tools gt Classification Importer Click Import File Configure the Browser Import fields Click Import File Watch the status window for processing messages Conditional H you selected Automatically Download Classification File After Upload is Complete specify where you want to store the resulting file when processing completes oak Go M A
392. ption Event The original name of the event Name Give meaningful names to success events used on your site For example if event1 is used to track registrations change the name here so that event will be represented as the Registrations metric in all Conversion reports T l de The selected Type determines whether the event is a counter standard numeric or currency event Numeric and currency events allow you to increment metrics by more than one Counter events are used to record an event in time whereas currency events record a decimal number like tax or shipping The value passed into currency events is converted from the page currency to the report suite s base currency upon receipt For details on using currency events contact an Adobe representative Numeric events are used to report on non currency numbers such as the number of coupons used in an order Currency events are used to track tax and shipping charges Events used in the Standard type of Data Sources must be numeric or currency events Admin Tools 144 Element Description Polarity Note This setting is not currently used in Adobe Analytics but will be used in the future Metric polarity allows you to indicate whether Adobe Analytics should consider it good or bad if a given custom event metric goes up It will allow Adobe Analytics to show directional indicators arrows for various metrics to add context for example week over week comparisons Exam
393. r producing The Referrers report shows where your visitors came from before they arrived at your site the methods visitors use to find your Web site and the number of visits to your site that came from these referring locations The Campaigns Conversion Funnel Report shows averages for four metrics in the Campaigns reporting group by default Click throughs Checkouts Orders and Revenue a click through occurs when a user clicks on a link Conversion Funnel Reports show key conversions between important data in each reporting group and standard conversion metrics revenue orders etc The Overview section gives a visual summary of this conversion data The Funnel Section shows statistics for all events in the Overview section based on Orders and up to two other metrics Revenue and Units You can add metrics and custom events from other reporting groups Report Descriptions Creative Elements Campaigns Tracking Code Products Products Conversion Funnel 245 to these reports by clicking the Selected Events option in the Report Status and Navigation header NOTE Because the current time periods are not yet completed when you view data the Campaigns Conversion Funnel Reports may accurately indicate a downward trend from the previous to the current time period e g there may be fewer visits today than yesterday but only because the rest of the time period s statistics have yet to occur The Creative Elemen
394. r 1 visit and 1 purchase Return Customer More than 1 visit and 2 purchases Loyal Customer More than 1 visit and 3 purchases The loyalty state changes immediately following the purchase event within the same visit For example a New Customer 1 purchase makes a purchase and then registers for a newsletter after that purchase within the same visit The newsletter registration event is considered a Return Customer interaction because the visitor s customer loyalty state changed immediately after the purchase occurred Custom Report Administrators can configure a report with specific metrics and a specific date range and then save it to the report menus for everyone to use Custom reports can bring increased value to you as an analyst If you see reports in your SiteCatalyst interface that don t match someone else s such as in Training your administrator may have set up some of these custom reports Additionally you can save reports that are important to you These reports are called bookmarks You can also put several reports onto one canvas to get a quick look at your most important reports These are called dashboards and are also user specific The interface displays a bar above the graph listing your bookmarks and dashboards See Bookmarks and Dashboards and Reportlets for more information Custom Traffic Report Custom Traffic reports allow each organization to report on additional dimensions that are not implemented by default Cus
395. r multi byte characters tested by searching for J and getting ES6 IENSC or SU Starts With Contains and Ends With 119 Select the correct matching condition to find the most restrictive condition that matches correctly You can search for values in a report before creating a rule to make sure there are no unintended matches For example you should search the Prop2 report to find all locations where this condition matches before enabling this rule Set prop2 condtionaly M Any of the following are true Category Prop2 v Starts With we Any of Shoppping Shop ping Shoping Shoppin Limit 500 one value per ine O Add Condition Then do the following Set value of w Category Prop Add Action Reason for rule Linus got creative with his spelling and wreaked havoc for our executive reporting Focng it here is cheaper than sending Linus back to school Managing Processing Rules This section contains details on creating restoring and copying processing rules Create processing rules Processing rules are set on report suites Click Analytics gt Admin gt Report Suites Select a Report Suite Click Edit Settings gt General gt Processing Rules On the Processing Rules page click Add Rule Click Add Condition and then select when the rule applies OB Oo NS Admin Tools 120 If you add more than one condition click the All drop down box to select which conditions must match for the rule to appl
396. rch for events matching your selected criteria over a specified date range Usage and Access Log The Usage and Access Log lets you evaluate report usage at the user account level Element Description Date Range Specify a date range filter You can enter a date manually in the format YYYY MM DD or click the Calendar icon to select a date Login Filter the log by user name IP Filter the log by an IP address Report Suite Filter the log by a specific report suite ID Event Type Filter the log by an event type Select an event type from the drop down list Event Filter the log by a word or phrase in the event description Download Report Exports the contents of the Usage amp Access Log to a tab delimited file Report Suite Change Log The Report Suite Change log displays changes made to your report suites outside of admin Tools that can modify a report suite from outside the Admin Tools include SAINT uploads made in a web browser SAINT uploads made via FTP are not included in the change log Admin Tools 94 e Changes made in earlier versions e Changes made by an account representative or Customer Care using internal tools Element Description Date Range Specify a date range filter You can enter a date manually in the format YYYY MM DD or click the Calendar icon to select a date Company Filter the log by company name Login Filter the log by user name IP Filter the log by an IP address Event Filter the log by a wor
397. rchy variables used to record Hierarchy Report visits and visitors for a hierarchically structured site campaign Tracks advertising or email Tracking Codes Report click throughs to the site Campaigns are also correlated to many values throughout the system such as to Data Collection eVarN eVar1 eVar75 products events purchaselD state Zip linkName link Type List Props conversion and custom events referring domains and search engines Custom variables that are tracked and correlated to any events The specific meaning of each variable is defined uniquely for each web site s e Var values are stored and correlated to events that happen afterward List of products used in conjunction with the s events variable The list of events that occurred on the current page Examples include scOpen scAdd scCheckout prod View purchase or any custom event from event to event20 Up to 20 character code to uniquely identify the purchase in conjunction with the purchase event State name or ID to be used on the order confirmation Thank You page in conjunction with the purchase event Zip code to be used on the order confirmation Thank You page in conjunction with the purchase or other event Optionally used to identify the name of a link when sending in custom download or exit link data Used to identify the type of link Custom Download or Exit List variables are a deli
398. rder If traffic measurement or pathing is desired using traffic variables is recommended Conversion Variables Descriptions Descriptions of fields used when editing conversion variables Element Name Type eVar only Allocation Description The friendly name of the conversion variable This name is how the eVar is referred to in general reporting and will be the name of the report in the left hand menu The type of variable value Text String Captures text values used on your site This is the most common type of eVar and the default setting It acts similar to other variables where the value within it is a static text string If you are tracking things such as internal campaigns or internal search keywords this is the recommended setting Counter Counts the number of times an action occurs before the success event For example if you use an eVar to track internal searches on your site set this value to Text String to track the use of search terms Set this value to Counter to count the number of searches made regardless of search terms used For example you can use a counter eVar to track the number of times someone used your internal search before making a purchase Determines how Analytics assigns credit for a success event if a variable receives multiple values before the event Supported values include Most Recent The last eVar value always receives credit for success events until that eVar expires
399. ready in the report suite queue a report that typically generates quickly might time out Factors that Affect Report Speed The following factors contribute to longer report generation times Increasing one of these factors might not result in a timeout for that report but it might delay other reports in the report suite queue and cause a subsequent report to timeout Report Time Range The largest factor that affects report generation time is the number of months requested Reducing the number of months from three to one decreases generation time significantly but reducing the time range from one month to one week does not have a large impact on report generation time Number of metrics As the number of metrics increases the report run time increases Removing metrics often improves report generation time Number of breakdowns Within a report each breakdown represents a separate request While individual requests may complete quickly running thousands of breakdowns in a single report can significantly slow down report generation time and affect the report suite queue Report Descriptions 232 Segment complexity Segments that consider many dimensions or have many 24 rules increase the processing impact and increase the report generation time Number of unique values Reports that contain hundreds of thousands of unique values generate more slowly than reports that contain fewer unique values even if the segment or filter
400. redit for the 120 tennis shoes would get 0 e Last tennis shoes would get credit for the 120 shoes would get 0 Linear Each campaign would get 60 credit Metric Descriptions 211 Participation is similar to linear allocation except full credit is given to all values If you use Revenue Participation as the metric allocation is disregarded Revenue Participation in this example would report 120 for both search terms Add Participation Metrics Steps that describe how to add participation metrics Participation has to be enabled for events 1 100 in the Admin Tools before you can add them to a report You can also create participation metrics in the Calculated Metrics builder Log in and navigate to any conversion report or traffic report on which you requested participation metrics Click Add Metrics Under the Metric Type menu select Participation Drag the desired participation metrics to the columns canvas then click OK S GO M The resulting report displays participation metrics with a percentage and a number in parenthesis e Percentage The proportion of conversion events in which each value participated e Number in parenthesis The actual number of times this value participated prior to the conversion event Path Views The Path Views metric is based on pathing data which is tracked for all users who accept persistent cookies The term Path View is used to indicate the number of times a
401. reduces the number of values that ultimately appear in a report For example a report that displays search terms typically generates more slowly than other reports even if a filter is applied to show only search terms that contain a specific value Other Reporting Options In addition to reducing the time range number of metrics and number of breakdowns in a report the following guidelines help increase reliability of report delivery e Use data warehouse to request reports that contain many breakdowns or metrics Data warehouse is designed to generate these types of reports e Schedule reports to run during non peak hours This increases the likelihood of a report returning because the request queue for a report suite is more likely to be empty during those times e Report builder can be used to break reports into smaller time ranges and requests that contain fewer metrics You can then use native Excel functionality to merge data from various requests into a single report Anomaly Detection Anomaly Detection provides a statistical method to determine how a given metric has changed in relation to previous data Anomaly Detection is a feature within Reports Analytics that allows you to separate true signals from noise and then identify potential factors that contributed to those signals or anomalies In other words it lets you identify which statistical fluctuations matter and which don t You can then identify the root cause of a
402. rent people that make purchases from your site during one year A yearly unique customer is a person who makes a purchase from your site for the first time within one year While one person may make a purchase from your site multiple times during a year the Yearly Unique Customers report records that person as one unique visitor so you can tell how many individual people purchase from to your site during the year Visitor Zip and Postal Codes Report Shows the zip and postal codes that produced the customers that had the greatest effect on success metrics The information for this report is typically obtained during the purchase process when you know the ZIP or postal code from which the purchase is being made You can use this report to determine the success of a localized advertising campaign down to a specific town or city This report is populated in one of two ways e Populating the s zip variable in your Analytics Implementation e Configuring automatic zip population based on geoSegmentation data You can configure zip to be populated only when s zip is not set or have it populated on every hit regardless To enable have a supported user contact Customer Care See GeoSegmentation Regions and Postal Code usage by Country to find out which countries use postal codes Visitors Report Shows the number of unique visitors to your site for a selected hour day week month quarter or year A unique visitor is counted only one time f
403. reporting Note Revenue is not multiplied if quantity is increased in a single product For example s products Womens Socks 5 4 50 does not pass 22 50 into reporting it passes 4 50 Make sure your implementation passes the total revenue for the quantity listed s products Womens Socks 5 22 50 e The Revenue report rounds the total amount for a time period to the nearest currency value It does not round each individual product or hit e Because marketing reports round each day to the nearest whole currency comparing the sum of each day to the monthly total is off by a very small amount This is because the monthly total is not the sum of each rounded day it is the absolute sum rounded to the nearest whole currency e You can create a report that does not round revenue to the nearest whole currency by using a calculated metric Report Descriptions 311 e Unless using the purchase1D variable users refreshing the page may inflate revenue as it sends this data to Adobe multiple times e Hourly breakdowns are based on the report suite s time zone e This report does not contain line items It can only be viewed in trended format e Granularity of hour day week month quarter and year can be applied These granularities are available depending on the reporting date range e This report can be broken down by the following reports depending on organization and report suite settings e Time Spent per Visit report e Pages a
404. rformance IndicatO EE 348 AS AAA A a e a n E 348 E R EE 348 Eet COMPANY Sonata is 349 MERMA a 349 Last updated 12 9 2015 Analytics Help and Reference MOTO ti dd 349 Muli Sulte e GING trancas O o A E a Ss aA 350 Notmal2 Le spots titi Dodo 350 Original Reterrina DOMa Ninas 351 EA MIA A A O ec a alee Rt 351 Eet 352 ere 352 Real TUNG rt A iia 352 REP en E O e 352 ierg 353 SEENEN deet dee cert eher eebe 353 A Eegeregie 353 E EE 354 eler EE 354 SUCCESS EVO umi rro lio iio 355 Transaction Unique Customer URL voi ai det 355 Trended TEE g et Ren iia dica 355 Unique WIS OLS 2 sat tds 355 AE e E 356 RT RUS a EE 356 Documentation Updates iia aid 358 System ReQqUIFE MENTES 360 Contact and Legal Intormaton eekeeeKEKEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEREEEER KEEN 361 Last updated 12 9 2015 Analytics Help and Reference Analytics Help Home Analytics Help Home This help is intended for users and administrators of Reports amp Analytics You can browse for help on reports metrics data collection and admin tools Have a question Visit the Adobe Analytics Community Videos e Enterprise TV e YouTube Adobe Analytics Videos New amp Popular Topics e Analytics Frequently Asked Questions FAQs Most popular troubleshooting tips What s New in Analytics Fall 2015 Feature overviews for Fall 2015 e Unified Calculated Metrics Create and manage Global Calculated Metrics e Customer Attributes Report Run reports
405. rity The level of period based detail at which you are viewing your report data Granularity can be daily weekly monthly and so on Learn how to specify report granularity in marketing reports Hierarchy The hierarchy variable is used to determine the location of a page in your site s hierarchy or page structure Hierarchies reflect the natural organization of the site The hierarchy variable is most useful for sites that have many levels in Terms Used in Analytics 348 the site structure For example a media site may have four levels to the Sports section Sports Local Sports Baseball Red Sox If someone visits the Baseball page then Sports Local Sports and Baseball reflect that visit Hit A single image request to Adobe servers generated when a user requests a resource on a website A request can result in an error or a successful transmission of any data type Each Track and Track Link calk generates a hit About Hits and Visitor Data When a user first visits your site Adobe servers place a cookie containing a visitor ID value on the user s computer Each image request that a user sends into Adobe s servers passes this visitor ID value back to Adobe Because this value stays the same from hit to hit and from visit to visit unless the user clears cookies a series of hits containing the same visitor ID values can be construed to be a single visitor Using the time stamps of the hits recorded from each user analytics can d
406. roblems you might need to update your file compression software Data Warehouse 8 2012 e Fixed an issue in which the starts with and does not start with operators in the segment builder were not always working correctly e Fixed an issue in which segments based on classifications of values in the product list worked incorrectly in some cases e Fixed an issue where segments based on Exit Page were not always functioning correctly e Added support in ASI for hits with user defined timestamps e Fixed an issue in which the currency exchange rate was not being taken into account for revenue reporting under certain circumstances e Fixed an issue in which custom links download links and exit links were not calculated correctly e Added support in data warehouse for reporting and segmentation based on mobile device attributes Data Warehouse 7 2011 e Resolved an issue with the data warehouse API where erroneous UTF8 byte order marks were included in SOAP JSON RPC requests e Resolved an issue with the data warehouse API where requesting fields such as browser would return ID numbers rather than the string values of the field e Resolved an issue with the data warehouse API where the CheckRequestStatus function would fail if the delivery method specified was FTP or email e Added an option in the data warehouse API WSDL that allows you to create a segment via the API but not display the segment in the data warehouse interface e Reso
407. roken down The most common use of hinge is if the rate is fixed and you want to determine which event should determine the distribution of the value Hinge can also be used with the rate in various ways Note This feature is for advanced users to approximate values The resulting information should not be treated as exact values Example 6 Identical Rate Hinge The hinge determines how the value is distributed during a breakdown Normally this means that the rate and hinge fields are the same The following illustrates this example Key MyText MyCost MyCost4 id MyCost4 value Product1 Texti Cost1_mar_var 1 Admin Tools MyCost4 period 2010 03 01 2010 03 31 Result MyCost4 rate order An example of output from the report is shown here Period Mar 2010 Report Products by Page Products by Page Product1 Home Page Shopping Cart Example 5 Fixed No Hinge Orders 1000 600 400 71 MyCost4 hinge order MyCost 1000 00 600 400 Going back to the information from example 3 we ll first show what happens during a breakdown when there s no hinge value set Key MyText Product1 Text1 Product2 Text2 MyCost4 period 2010 03 01 2010 03 31 2010 03 01 2010 03 31 Result MyCost Cost1_mar_fixed Cost2_mar_fixed MyCost4 rate fixed fixed An example of output from the report is shown here Period Mar 2010 Report Products by Page Products by Page Product1 Home Page
408. rom other Countable dimensions Countable dimensions can be parents of other dimensions or children of other countable dimensions Examples Visitor Session Page View Booking and Order Simple A dimension that has a one to many relationship with a parent countable dimension A simple dimension can be thought of as representing a property of elements of its parent dimension Terms Used in Analytics 346 Example Visitor Referrer is a simple dimension with a parent of the Visitor dimension Each Visitor can have only one Visitor Referrer their first HTTP referrer but many Visitors might have the same Visitor Referrer Therefore the Visitor Referrer is one to many with the Visitor dimension Numeric A dimension that has ordered numerical values and a one to many relationship with a parent countable dimension A numeric dimension can be thought of as representing a numeric property of elements of its parent dimension Numeric dimensions are often used to define sum metrics Example The numeric dimension Session Revenue defines the revenue in dollars for each Session Each Session has a single amount of revenue but any number of Sessions might have the same revenue so Session Revenue is one to many with Session A metric revenue might be defined as sum Session_Revenue Session giving the total amount of revenue for the selected Sessions Many to Many A dimension that has a many to many relationship with a parent countable dimension
409. rrently viewing and calculating lift and confidence for Activity Report Type This is where you select Lift and Confidence they will appear as metrics in the report results below Selected Shows the metric you selected in the example above Revenue the normalizing metric Unique Metrics Visitors the ratio between those 2 metrics and then the Lift and Confidence calculations in comparison to the Control Experience Report Descriptions 321 Setting Broken Down by Data Filter Normalizing Metric Control Experience Compare to Report Suite Compare to Segment Percent Shown as Number Graph Include Current Data Description You can further break down the report by other reports Lets you apply specific filters to this report You can normalize using Visits Visitors or Impressions The normalizing metric becomes the denominator of the lift calculation It also affects how the data is aggregated before the confidence calculation is applied The Target experience to which you are comparing and for which you are calculating lift Lets you choose other report suites to compare to Lets you choose segments to compare to Shows the Lift and Confidence percent as a number or a graph The Include Current Data option in Reports amp Analytics lets you view the latest Analytics data often before data is fully processed and finalized Current data displays most metrics within minutes providing actionable data
410. rs in a tracking code You can match particular characters words or patterns of characters Shows how the regular expression corresponds to the campaign ID characters so that you can classify a position in the campaign ID Displays the parts of a string that successfully match the regular expression See Regular Expressions in Classification Rules Testing Page This page lets you test rules in a set Definitions Element Run Test Filter Description When you test the rule set use keys from the report to see how they will be impacted by the rule set Filters the values in the Results panel Admin Tools 64 Sub Classifications and the Rule Builder Use Case You can combine the Classification Rule Builder with sub classifications to simplify classification management and reduce the number of rules required You might want to do this if your tracking code consists of codes that you would like to classify separately See Sub Classifications for conceptual information about sub classifications Example Assume the following tracking code channel broad_campaign creative A classification hierarchy allows you to apply a classification to a classification called sub classification Meaning you can use the importer like a relational database with multiple tables One table maps full tracking codes to keys and another maps those keys to other tables Tracking Code Channel Br Broad Campaign code soc 111 555 Soc
411. rt allows you to see the relationship between video views and other conversion and acquisition reports such as campaigns The Next Video Flow Report shows the order in which videos are viewed during a visit You can select a video to see which videos were viewed after that video The Previous Video Flow Report shows the order in which videos are viewed during a visit You can select a video and see which videos were viewed before that video The Video Segments Viewed Report shows you the segments or parts of a video that were viewed For example if your video is broken up by chapter you can see how many people viewed Chapter 1 as compared to Chapter 2 etc The Time Spent on Video Report shows you breakdowns of the number of visitors and the amount of time spent viewing a video For example 11 visitors spent between 0 and 9 seconds viewing a video The Video Players Report shows which video players were most commonly used by people viewing your videos The Videos by Player Report automatically correlates between the Videos Report and the Video Players Report so you can see the relationship between them e g which videos were watched on which video players The Video Details by Player Report filters the video segments by video player The Mobile Devices Report shows the number of visitors that accessed your site using mobile devices such as devices running the Palm OS or Windows CE This can Report Descriptions Manufactur
412. rt increments the line item corresponding to 24 colors Groups mobile devices based on the types of audio formats they support For example if a visitors phone supports the mp3 format the Audio Support report increments by at least one If the phone supports more than one image format a visit to a site might result in increments for each supported audio type In other words if a phone supports mp3 aac and amr formats then each of those groups in the report is incremented As such the sum of the groups might be greater than the total shown at the bottom of the report Groups mobile devices based on the types of video formats they support For example if a visitor s mobile device supports mp4 the Video Support report increments by at least one when it accesses your site If the phone supports multiple image formats such as mp4 and wmv each of those groups in the report is incremented Because of this the sum of the groups might be greater than the total shown atthe bottom of the report Groups mobile devices based on the type of Digital Rights Management DRM they support DRM groups include Forward Lock Combined Delivery Separate Delivery and Unknown Groups mobile devices based on the network protocols GPRS CSD EDGE HSCSD and so on that they support The report also includes an Unknown group for unidentified network protocols When a visitor uses a mobile device to access your site the Net Protocols report in
413. s Displays by percentage and by total visits which pages on your site are the first pages seen by a new visit You can use this report to identify which of your web pages are the most frequent points of entry optimize the primary entry points on your site and drive entry traffic to your key messages Report Descriptions 267 A useful way to use the Page View metric is to run a Paths gt Pages gt Pages Entry report sort by it and see which entry pages drive the most page views e Original Entry Pages Shows the first page viewed for first time visitors to your site Each user is counted only once unless they delete their cookies or are not being tracked with cookies e Single Page Visits Shows pages that are most often both the entry and exit pages for visitor browsing sessions e Exit Pages Displays by percentage and by total visits the pages on your site that were the last pages visitors viewed before leaving your site Exit pages have a visit breakdown scope meaning they persist across all hits for a visit Metrics on an Entry Pages Report e Entries same as instances or occurrences how many times the specified page is the entry page for a visit e Visits how many visits was this page the entry page this metric should equal entries Exits Number of times an Exit occurred where the Entry page was the one specified If you want to see the number of times the entry page was also the exit page use the Bounces metric instead of
414. s less than 1 day 1 3 days 3 7 days 8 14 days 14 days to 1 month and longer than 1 month Shows how many individuals have visited more than once after Analytics began tracking your site Displays the number of visitors who visited your site more than once on a given day A day is defined as the last 24 hour period Displays the visit number for each visitor that comes to your site Displays purchasing patterns of customers within three categories of loyalty new return and loyal The Customer Loyalty report shows how much new returning and loyal customers contribute to the standard success metrics Displays the number of days that pass between the first time customers visit your site and when they make a purchase Displays the most common number of days that pass between customers repeat purchases and allows you to view the time periods that contributed most to your site s key success metrics such as Revenue and Orders Identifies the number of different people that make purchases from your site during one day A daily unique customer is one who makes a purchase from your site for the first time within one day from 12 01 a m to 12 00 a m While one person may make a purchase from your site multiple times during a day the Daily Unique Customers report records that person as one unique visitor so you can tell how many individual people purchase from your site during the day Identifies the number of different people tha
415. s e Tracking location while the app is in the background Backdating of Session Information The Adobe Analytics mobile SDKs collect information about the length of each session and the number of crashes that occur This session information cannot be sent to Adobe s data collection servers until the beginning of the subsequent session Before SDK version 4 1 this session data was sent as a part of the data in the first hit of the subsequent session However using this original methodology the session information was temporally associated with the next session rather than the actual session To improve this functionality beginning with SDK 4 1 the SDK sends the session information in a separate Sessioninfo hit and backdates that hit with a time stamp that is temporally associated with previous session It is time stamped so that it is the last hit of the previous session Backdating makes the session information more useful but it sometimes causes a side effect in the logic that defines a web visit Namely backdating can cause an extra visit to be counted for web analytics This scenario is illustrated in the following graphic Metric Descriptions 223 Backdating of session information SDK 4 1 with timestamped hits Visit 1 Visit 2 Visit 3 starts starts starts gt 30 min Timestamp 1 00 1 01 102 1 03 1 04 4 00 4 01 4 02 4 03 4 04 Server time 100 1 01 1 02 1 03 4 00 4 00 4 01 4 02 4 03 4 04 ER 0 U Session inf Launch o Launch
416. s Polo M Shirt Short Sleeve M 01 Men s Polo M Shirt Short Sleeve L 03 GENDER Women s Polo F Shirt Long Sleeve S 23 Product Classification Multiple Files File 1 KEY PRODUCT NAME 410390013 Polo SS 410390014 Polo SS 410390015 Polo LS PRODUCT DETAILS Men s Polo Shirt M Short Sleeve M 01 Men s Polo Shirt M Short Sleeve L 03 Women s Polo F Shirt Long Sleeve S 23 Product Classification Multiple Files File 2 KEY CODE 01 03 23 Conversion Classifications SIZE M GENDER 31 CODE CODE COLOR 01 Stone 03 Heather 23 Aqua SIZE CODE M 01 L 03 S 23 CODE COLOR Stone Heather Aqua Classifications are used to categorize values into groups and report at the group level For example you can classify all Paid Search campaigns into a category like pop music terms and report on the success of that category relative to metrics like Instances click throughs and conversion to success events Conversion classifications let you classify conversion variables Once classified any report that you can generate using the key data can also be generated using the associated data properties After enabling classifications use the Classification Importer to assign specific values to the appropriate classification Admin Tools 32 Conversion Classifications Descriptions Element Description Name The classification name Date Enabled Text Only Indi
417. s Pounds Czech Republic Koruny Djibouti Francs Denmark Kroner Dominican Republic Pesos Algeria Dinars Estonia Krooni Egypt Pounds Eritrea Nakfa Ethiopia Birr Euro Fiji Dollars Falkland Islands Pounds United Kingdom Pounds Georgia Lari Guernsey Pounds Ghana Cedis Gibraltar Pounds Gambia Dalasi Guinea Francs Guatemala Quetzales Guyana Dollars Hong Kong Dollars Honduras Lempiras Croatia Kuna Haiti Gourdes Hungary Forint Indonesia Rupiahs Israel New Shekels Isle of Man Pounds India Rupees Iraq Dinars Iran Rials Iceland Kronur 81 Admin Tools JEP JMD JOD JPY KES KGS KHR KMF KPW KRW KWD KYD KZT LAK LBP LKR LRD LSL LTL LVL LYD MAD MDL MGA MKD MMK MNT MOP MRO MTL MUR MVR MWK MXN MYR Jersey Pounds Jamaica Dollars Jordan Dinars Japan Yen Kenya Shillings Kyrgyzstan Soms Cambodia Riels Comoros Francs North Korea Won South Korea Won Kuwait Dinars Cayman Islands Dollars Kazakhstan Tenge Laos Kips Lebanon Pounds Sri Lanka Rupees Liberia Dollars Lesotho Maloti Lithuania Litai Latvia Lati Libya Dinars Morocco Dirhams Moldova Lei Madagascar Ariary Macedonia Denars Myanmar Kyats Mongolia Tugriks Macau Patacas Mauritania Ouguiyas Malta Liri Mauritius Rupees Maldives Rufiyaa Malawi Kwachas Mexico Pesos Malaysia Ringgits 82 Admin Tools MZM NAD NGN NIO NOK NPR NZD OMR PAB PEN PGK PHP PKR PLN PYG QAR ROL RUR RWF SAR SBD SCR SDD SEK SG
418. s a flat value to be spread over the period revenue e order e unit e scopen scviews e instance e click e checkout e scadd e scremove e event 1 event 2 e etc MyCost4 hinge The event to use to distribute the value during a breakdown This value is often the same as MyCost rate unless you are using fixed The valid values for this column are identical to that of MyCost4 rate with the addition of none Examples Examples to provide guidance for importing numeric 2 classifications Example 1 Rate Example showing two classifications a text classification named MyText and a numeric 2 classification named MyCost In this case you created the classification on the Classification Conversion manager and want to import the January values 68 Admin Tools Key MyText MyCost MyCost id MyCost4 value Product1 Text Cost1_jan_var 2 Product2 Text2 Cost2_jan_var 3 MyCost4 period MyCost4 rate MyCost4 hinge 2010 01 01 2010 01 31 revenue revenue 2010 01 01 2010 01 31 revenue revenue In January Producti had a cost of 20 of its revenue shown in MyCost value and Product2 had a cost of 30 of its revenue Because you are importing a new row MyCost id is blank Result An example of output from the report is shown here Period Jan 2010 Report Products Products Revenue MyCost Product1 10 000 23 2000 05 Product2 9 000 04 2700 01 Example 2 Rate Expanding on the previous exam
419. s e GE 257 Campaign Conversion Funpel EEN 257 Categories ee EE 258 Golor Depth REPOT miii lie 258 Complete Palas eebe eke See eet 258 Connection Types Repollo nt 258 Content ESA OTi a e ts A e O A 258 Conversi n Repo ii ios 258 Conversion Funnel Ee ein GE 259 Conversions and Averages Heport AEN 260 Grosso lp inicial ecc 260 Custom GER EE 260 Custom Insight Reportar aa aa nta 260 Custom Links Report a A 260 Customer Attributes Report sr me orenac menase e a eiea e aali 261 Customer MR RODO EE 263 CUSTOM REDON tiene eee ee Eet 264 custom Trate Repo Li iaa 264 Daily Return Visits ODO ctiminiadi di iba 265 Days Before First Purchase Repo uva ta 265 Days Before Last Purchase Hepnort Ae 265 Daily Return Visits REPOT iaire ee Ee ee Ee 265 Designated Market Area ODO GE 265 Last updated 12 9 2015 Analytics Help and Reference Contents Device Number Transit ADO eege 265 Device Types le GE 266 Devices e O E Ea aai 266 DRM ODO GE 266 Entngs and EXitS Op Suelen 266 EXit Lnks Repo GE 267 Fallout PREP OM E 268 File Downloads CT ee EE 268 Finding Methods Report EE 269 FLOW ee EE 269 F Paths ER 269 GeoSegmentation Heports ee 269 Oe WA 271 GeoSegmentation Regions and Postal Code usage by Country 271 Hierarchy Repo ias A 279 Image eelere e a e A 279 information SEIVICES e dE 279 JavaScript REPO EE 280 Java Version e PU Enner EnEE Ennen nn nnen ne eena 280 Key Metrics REPON E 280 Key Visitor ROO e E ib
420. s for Target gt Target Activities The Adobe Target documentation contains more information on Lift and Confidence To calculate Lift and Confidence 1 In the Target Activities report click on an activity to bring up its details 2 Under Report Type select Lift and Confidence 3 Click Show Metrics to add one metric You cannot add more than one metric for this type of report since it is best practice to evaluate a test by only one metric More metrics would only add noise and reduce the signal of the test 4 Optional Under Normalizing Metric select one of the following Visitors Visits or Impressions Most of the time this will be the default Visitors 5 The report will add these metrics including the ratio between metric and normalizing metric Report Settings MyReports 8 Show Segments BR Show Metrics dr Favorite 3 Download EE Send More Tage on Analytics Demo EH 17 May 15 15 Jul 15 Ajain AAXT conversion check d Oft and Confidence enge Unique Y H a we Unique Visitors Revenue Unique Visitors Lift Confidence fe None fe P Shown as Number Graph Include Current Data Yes No Configure Graph Ajain A4XT conversion check 1 Exp D 1435320033191 Control 757 404 475 346 90 656 350 460 335 143 10 52 16 16 3 Exp C 1435320 3 Exp B 1435303922555 459 245 441 321 104 34 69 5276 Setting Description Selected The Target activity that you are cu
421. s it into a variable e Exploder VISTA takes an incoming value from a variable and breaks it out into several different variables This rule is helpful when you have a long string of concatenated values that you want to push into different reports e Concatenator VISTA takes any number of values from variables the URL or the HTTP header and concatenates them into one variable This rule is helpful when the separate variables are dynamic and could come into reports in many different combinations Terms Used in Analytics 357 e Traffic Cop Acting as a filter VISTA looks for specific values in the HTTP header variables or URL and segments that data You can use Traffic Cop to allow only certain values into a report to watch for IP ranges or watch for specific page names and then populate appropriate events e Database Lookup Securely push values into props eVars and metrics into events through a lookup of proprietary data on your servers such as Cost of Goods Sold Deploying and updating VISTA rules is done by Adobe s Engineering Services which works with you to understand your business needs and to craft a rule that addresses these needs Adobe charges an additional fee to implement VISTA rules To discuss the many possibilities that VISTA offers contact your Adobe Account Manager Documentation Updates Documentation Updates Information about updates to Analytics Reference help Date Location 08 27 2015 Time Spent 03 20 20
422. s set one Instance is attributed to example com even though this referrer is recorded for all pages viewed during that visit Instances for conversion variables in data warehouse were added mid 2011 allowing data warehouse requests to treat a specific conversion variable instance as a metric These metrics are not available for reporting prior to the time they were introduced Lifetime The total amount of a given success metric for a single user for example the total number of lifetime visits for a user Uses Description Traffic Total value of line items from start of tracking on your Web page Conversion Total value of line items from start of tracking on your Web page Ad Hoc Analysis N A Mobile Views The number of times a page is viewed or a dimension is set when accessed via a mobile device Ad hoc analysis only Instead of the mobile views metric we recommend applying the Visits from Mobile Devices segment Monthly Unique Visitors The number of unduplicated counted only once visitors to your website over the course of a single month Uses Description Traffic Unique visitor that accesses your site for a single month Multiple visits in one month count for a one Monthly Unique Visitor Conversion N A Ad Hoc Analysis Unique visitor that accesses your site for a single month Multiple visits in one month count for a one Monthly Unique Visitor See Unique Visitors New Engagements New Engagements is a Marketi
423. s with a high number of unique value combinations and many columns would fail Data Warehouse 5 2011 e Made a change to the contents of the fin file for data feeds A fourth line of text in the fin file now provides an MD5 checksum for the data feed file providing customers a way to validate the file e Fixed an issue with the Data Warehouse Campaign Name Report last touch detail that caused the campaign name to be blank e Fixed an issue where the Site Title and Company values were swapped in the e mail that accompanies data warehouse reports Data Warehouse 4 2011 e Resolved an issue in the Days Since Last Visit report where Group A results were being incorrectly included in Group H e Resolved an issue where selecting Send Digital Files under Advanced Delivery Options caused data warehouse reports to fail e Added support for Adobe Target reports e Added support for the SiteCatalystSurvey reports Data Warehouse 1 2011 e Fixed an issue with the time stamps used in scheduled data warehouse reports e The logic behind the Referring Domains breakdown has been updated so that it exactly matches the data reported in SiteCatalyst e Fixed an issue where the Last 53 Weeks preset date range was not working properly e Fixed an issue where data warehouse sometimes displayed incorrect dates in the From and To fields of a DW report e Fixed an issue where data warehouse sometimes counted custom event metrics incorrectly
424. s your visitors use to access your site This report differs from the Full Domains report in that the Full Domains report registers the full ISP domain whereas this report lists the secondary domain Top Level Domains ve e Identifies world regions that visitors come from based on their originating domain extension and shows how many visitors come from these countries Domains ending in Commercial com Network net Education edu Government gov and Organization org are usually based in the United States and are listed separately from the rest of the domains Visitor ZIP Postal Code i Displays the zip and postal codes that produced the customers that had the greatest effect on purchase success metrics GeoSegmentation Reports Technology Reports Visitor Retention Displays information about your customer loyalty You can see how many and how often visitors return to your site Reports in this category display information about customer loyalty You can see how many and how often visitors return to your site Report Descriptions Report Return Frequency Return Visits Daily Return Visits Visit Number Customer Loyalty Days Before First Purchase Days Since Last Purchase Daily Unique Customer Weekly Unique Customer Monthly Unique Customers 336 Description Shows the number of visitors who returned to your site within one of the following categories representing the time lapse between visit
425. sactional system to reduce order count discrepancies created by client side browser issues e Measure telephone call systems and intranets e Track actual file downloads rather than clicks on download links e Use as a workaround for the IE URL limitation IE has a 2083 character limitation that can truncate your image requests if they exceed this threshold To link a visitor s behavior across JavaScript and tagless data collection you may need to generate your own visitor ID unique identifier for a particular visitor so that the AppMeasurement and JavaScript values match Without a tie to a common visitor ID AppMeasurement data is typically collected in a separate report suite For more information on the AppMeasurement libraries visit Developer for more information Classifications enables you to upload metadata for custom variables prop or eVar Metadata is data about data or attributes about your data For a particular campaign tracking code article ID or product ID you can assign multiple classifications to define or aggregate your data in various ways For example for each campaign tracking code you can specify the marketing channel offer type featured product ad placement creative type and so on Each classification generates its own unique report which can be broken down by other attributes or dimensions Data Collection Input Option Data Sources Output Options 162 Description Classifications are retroactiv
426. scribes elements on the Report Suite Manager page Element Description Select Report Suite E P The Report Suite Manager highlights a selected report suite You can select multiple report suites with Ctrl click or Shift click A selected report suite remains selected until you select another report suite Download Generates an Excel spreadsheet of all settings for the currently selected report suites Search Lets you locate a specific report suite in the Report Suite List The search tool includes both basic name based search and an advanced search page for in depth searches Admin Tools 124 Element Description Groups eg Lets you organize your report suites into custom groups You can quickly access multiple report suites that share similar settings or that you commonly edit together PE ISeArcnES A dynamic group that uses the Advanced Search feature to define a set of criteria that determines its members As you add or modify report suites in the Report Suite Manager the Saved Search automatically adds those report suites that match its criteria Roll ae e Es A rollup is single report suite that combines the tracking data of several other report suites See Rollup and Global Report Suites Edit Settings When you edit a report suite the edits are applied to all selected report suites Create New See New Report Suite Customize Columns Lets you choose columns to add to the Report Suite Manager Report Suite ID See
427. sed you will see a slight difference between values reported on the current data view and the finalized view On trended reports the data difference is typically within 1 If you experience latency that is consistently outside of this range see Data Availability Troubleshooting Data Latency and Time Stamped Hits Data is time stamped when offline data is enabled in the mobile SDK default setting or anytime a report suite is configured to accept time stamped data Data collected offline on mobile devices may be sent hours or weeks after the date when it happened These hits may be queued within the Analytics platform for minutes or hours longer than hits without time stamps e For time stamped data sent in very near current time the probable delay is 10 15 minutes e For time stamped data sent in from yesterday the probable delay is about 2 hours e For time stamped data sent in that is older than yesterday every day adds about 1 hour of delay up to 15 days ago when the delay stops going up Calculated Metrics Since calculated metrics can be created using metrics that have different latency some recent values might be calculated using incomplete data in the current data view For example let s say you created a Page Views per Visit calculated metric with the following formula Page Views Visits Since Page Views typically appear within 10 minutes and Visits typically appear within 2 hours calculated metrics within this laten
428. selected time frame If a visitor returns again to your site they are not counted as a unique user again until the selected time frame has passed This report shows the number of unique visitors to your site for a selected monthly time frame A unique visitor is counted the first time he she visits your site within the selected time frame If a visitor returns again to your site they are not counted as a unique user again until the selected time frame has passed This report shows the number of unique visitors to your site for a selected quarterly time frame A unique visitor is counted the first time he she visits your site within the Report Descriptions Yearly Unique Visitors Time Spent per Visit Purchase Conversion Funnel Revenue Orders Units Custom Events 1 100 235 selected time frame If a visitor returns again to your site they are not counted as a unique user again until the selected time frame has passed This report shows the number of unique visitors to your site for a selected yearly time frame A unique visitor is counted the first time he she visits your site within the selected time frame If a visitor returns again to your site they are not counted as a unique user again until the selected time frame has passed This report reveals the length of time visitors spend viewing your site as a whole during each visit It also has an Average Time Spent on Site statistic that shows the average time that
429. ser account privileges Report Suites The Report Suites page lets you view and configure company report suites Analytics manages report suite access through group membership For first time setup create the needed groups assigning report suites to each group then assign user accounts to the appropriate groups Assign user groups to a report suite Steps that describe how to assign user groups to a report suite Click Analytics gt Admin gt User Management Click Report Suites Select a report suite Under Report Suite Permissions Management page select the groups to assign to the report suite S GO M Available Groups Displays all currently defined groups Select the desired groups then click Add The assigned groups appear in the Group Containing field on the right Group Containing Displays all groups currently assigned to the report suite To remove a group select it then click Remove 5 Click Save Changes Users Manage report users and groups on the User Management page lets you manage users and groups and control access to reports tools and report suites Analytics gt Admin gt User Management gt Edit Users User Account Descriptions Current Password Feature Description Current Password Administrators who want to add a user account or edit an existing one must enter his or her administrative password in this field Contact Information Element Description First Name The u
430. ser s given name Admin Tools Element Last Name Title Phone Number Email Address Default Dashboards Creates a default dashboard for a specified report suite Login Element User Name Set Password Confirm Password Require user to change password Login Valid From Access Element Administrator User Welcome Email Element Send Welcome Email 152 Description The user s surname Optional The user s job title Optional The user s business phone number The user s business email address Description The username used to log in This entry cannot be longer than 40 characters Names longer than this limit are truncated The default account password The default account password Optional When selected the user must change his or her password at the next login Optional The dates during which a temporary account is valid Description Grants the user permissions to all company reports sites and pages in analytics reports as well as the ability to add edit or delete other users To use processing rules you must be authorized by successfully taking a test Grants the user only the selected group permissions Select the desired groups in the Available Groups field on the left then click Add The assigned groups appear in the Assigned Groups field on the right For information about creating and managing groups see Groups Description Instructs the system to a
431. sic Most Recent Last Visit Type Counter no subrelations Counter no subrelations Counter no subrelations s_code variable s_code variable eventl event2 event3 propl prop2 prop3 prop4 prop5 128 s_code variable evarl evar2 evar3 The following table contains a list of the standard commerce events Initial configuration for these events is identical in all report suite templates Events with an s_code variable of N A do not need to be set they are provided automatically Standard Type Commerce Events Revenue Counter Orders Counter Units Counter Carts Counter Cart Views Counter Instances Counter Checkouts Counter Cart Additions Counter Cart Removals Counter Visits s_code variable purchase purchase purchase scOpen scView N A scCheckout scAdd scRemove Page Views Daily Unique Visitors Unique Visitors Commerce Counter no subrelations N A Counter no subrelations Counter no subrelations Counter no subrelations N A N A N A Defines common settings for an e commerce website Admin Tools Conversion Variables Internal Promotions String Internal Search Terms Merchandising Category Commerce Variable String 4 Commerce Variable String 5 Success Events Registrations Custom Events 1 5 Custom Insight Variables Traffic Property 1 5 129 Type Subrelations Allocation Expiration s_code variable Basic Most Rec
432. sitive Individual report suites still report near real time If seeing report suite totals the next day is adequate rollups are recommended e Is there a large amount of actionable historical data Global report suites cannot report retroactively rollups are recommended if historical data is important e Is data warehouse and ad hoc analysis essential to supplement reporting If so a global report suite is recommended Neither choice affects individual report suites Carefully consider the pros and cons before determining which your organization prefers Create a rollup report suite Steps that describe how to create a rollup report suite Admin Tools 138 1 Click Analytics gt Admin gt Report Suites 2 In Report Suite Groups click Add next to the Rollups heading 3 In the Create a New Rollup dialog box provide the following information Report Suite ID The rollup s report suite ID Report Suite Title The report suite title that appears in the Site menu Time Zone The time zone where data is reported 4 Click Create Rollup Save a report suite search Steps that describe how to define a set of criteria that determines the members of a report suite search Click Analytics gt Admin gt Report Suites In Report Suite Groups click Add next to the Saved Searches heading In the Name Search field type the name of the new saved search Define the search criteria then click Save Search S GO M Schedul
433. slovak republic slovenia sweden swaziland sint maarten seychelles syrian arab republic chad togo thailand tajikistan tokelau turkmenistan timor leste tonga tunisia turkey tuvalu taiwan tanzania uganda ukraine us minor outlying islands uruguay united states uzbekistan holy see vatican city state venezuela 278 Ye AA Ye es Yes e es es es es es es No es e No e Report Descriptions 279 british virgin islands No Yes us virgin islands No Yes viet nam Yes Yes vanuatu Yes No wallis and futuna islands No Yes samoa Yes No yemen Yes No south africa Yes Yes zambia Yes No zimbabwe Yes No Hierarchy Report Displays the hierarchical layout of the pages on your website and displays those pages in order based on how they are configured in the hierN variable This report is populated using proper variable configuration that you set for each page that you want to take part in the hierarchy This report lets you see selected metrics such as Unique Visitors for the hierarchy By specifying the hierarchy depth the default is 10 levels you can view the overall hierarchy as well as the position and data for specific pages in the selected hierarchy You can specify names for your hierarchies and depending on the service level you have purchased view hierarchies according to Page Views Visits or Visitors To improve consistency throughout Analytics the Hierarchy Views metric is being ren
434. splay Data can be displayed downloaded directly or sent to other coworkers in various file formats such as PDF Excel Word and CSV The Data Extract feature found in most reports under More Actions gt Extract Data lets you customize a default report with various values for the X and Y axes You can also bookmark custom reports and build interface based dashboards The menu structure and reports can be customized to meet your specific business needs In addition if you use ad hoc analysis or data workbench you can perform deep ad hoc analysis on your marketing report data in these advanced analytics tools See Extracting Data from a Report for this procedure In marketing reports you can schedule reports to be sent to different business users on a recurring basis You can control the recipients format time frame fixed or rolling delivery frequency daily weekly monthly etc and so on The Publishing Lists feature enables you to distribute data from various report suites to different groups or sets of email addresses For example you could send out an external search report to multiple stakeholders which would be based on their unique location report suite France vs Canada You also have the option of publishing a report builder custom Excel based report rather than a marketing report or dashboard You also have alerts that can be configured to send out a report when a particular condition or threshold is met You ca
435. ss dimension to output the EMail Address of each visitor in a Segment Time A dimension that enables you to create a set of periodic or absolute local time dimensions such as Day Day of Week Hour Hour of Day and so on based on a timestamp field that you specify When defining time dimensions you also can choose a day other than Monday to be used as the start of a week by specifying the Week Start Day parameter Example The time dimension Session Time has parent of Session Therefore the dimension defines a set of time dimensions Day Day of Week Hour Hour of Day Month and Week whose elements correspond to the times at which visitors sessions on the site began Derived Derived dimensions rather than being defined in the dataset configuration based on the data being processed are defined in the profile based on other dimensions or metrics Many derived dimensions are created automatically to drive different types of visualizations For example when a user builds a site or process map the data workbench server silently creates a Prefix dimension Others such as the reporting time dimensions are defined by files in the Dimensions directory of a profile See the Data Workbench Metrics Dimensions and Filters guide for more information Terms Used in Analytics 347 Event Serialization The process of implementing measures to prevent duplicate events from entering Analytics reporting Duplicate events can occur when a user refres
436. ssification rules to the rule set Classification Rules Classification rules regularly look for unclassified terms If a rule match is found the rules add the terms to your classification data tables automatically You can also use classification rules to overwrite existing keys Analytics gt Admin Tools gt Classification Rule Builder The Rule Builder lets you create a classification rule set which is a list of classification rules A rule matches criteria you specify then performs an action Classification rules are convenient for e Email and Display ads Create classification rules to group individual display ad campaigns so that you can earn how the Display campaigns are performing against email campaigns e Tracking codes Create classification rules to categorize key values derived from strings in tracking codes and match them to specific criteria you define e Search terms Use regular expressions and wildcards to simplify classifying of search terms For example if a search term contains baseball you can set a Sports League classification to MLB For example assume that a tracking code for an email campaign ID is em Summer 2013 Sale You can set up three rules in a rule set that identify the parts of the string then classify the values Select Rule Type Enter Match Criteria Set Classification To 1 Starts With em Channel Email 2 Ende With Sale Type Sale 3 Contains 2013 Year 2013 Admin Tools 51 How
437. stand if certain files are downloaded more often during specific time periods e Validate that all formats for a given document are required For example perhaps you are currently translating your user manuals into twelve languages and making them available via your Web site With file download reporting you can know how often each user manual version is downloaded and can assess the value of continuing to translate the user manual into all twelve languages Report Descriptions 269 Troubleshooting Marketing reports capture information on files downloaded from any page of your site that contains JavaScript code However certain variables must be present and set correctly so that file download information can be reported If this report is not displaying data or does not show the expected values follow the steps below to validate your implementation 1 On your site locate the global JavaScript file This is frequently named s_code js but may have been renamed If it has been renamed you can search the JavaScript files on your site for the value s_account which is a part of the JavaScript code 2 In the file locate the s trackDownloadLinks variable Ensure that it is set to true 3 Locate the s inkDownloadFile Types variable Ensure that all of the desired file extensions are present in this list If necessary add missing extensions like zip pdf and so on If these variables appear to be configured correctly but the File Downl
438. sterisk See Common Classification Upload Issues for troubleshooting help Classifications Example An example classification mapping the Product ID as captured in the Products eVar to other data attributes These attributes include SKU key product name description gender size and code Additionally each code has a child classification with the color name Product gt Name F Description gt Gender A L Size LI L Code im Color gt Note Product classification data is limited to data attributes directly related to the product The data is not limited to how the products are categorized or sold on the website Data elements like sale categories site browse nodes or sale items are not product classification data Rather these elements are captured in report conversion variables When uploading data files for this product classification you can upload the classification data as a single file or as multiple files see below By separating the color code in file 1 and the color name in file 2 the color name data which may only be a few rows needs to be updated only when new color codes are created This eliminates the color name CODE COLOR field from the more frequently updated file 1 and reduces file size and complexity when generating the data file Admin Tools Product Classification Single File KEY PRODUCT NAME 410390013 Polo SS 410390014 Polo SS 410390015 Polo LS PRODUCT DETAILS Men
439. structure see About Classification Data Files Download a classifications data template optional Steps describing how to download a classifications data template The template provides the file format you must follow for classifications Note The Template method limits your data download to a single report suite Click Admin Tools gt Classification Importer On the Download Template tab specify the data template configuration Click Download Save the template file to your local system OND The template file is a tab delimited data file t ab filename extension that most spreadsheet applications support Import File After you have copied the appropriate data into the classifications template file you can import upload into Adobe data collection servers Note You do not need to download using the export feature your existing classification data before uploading new data You only need to upload a new file containing the new rows of data This method improves performance See General File Structure for important information about the structure and limitations of uploaded files See Common Classification Upload Issues for troubleshooting help Browser Import You can import upload classifications data using the browser This method limits your classification data upload to a single report suite Admin Tools gt Classification Importer Classifications Browser Import Field Descriptions Element Descri
440. sts of a visitor viewing some portion of the video The Video Visits Report shows the number of visits that contained a video view over a time period When visitors view multiple videos on a single visit one video visit is counted For example let s say you are tracking video views per day and a visitor views two videos on Monday only one visit will be counted for viewing the videos However if the visitor returns again on Tuesday they will be counted again no matter how many videos watched The Daily Unique Video Visitors Report shows the number of visitors that viewed a video in a single day Each visitor is counted only once per day no matter how many times they return in that day to view the video The Videos Report lists videos and metrics associated with them during the time period selected It also reports on milestone events such as the number of views that were longer than 75 for example Conversion metrics Report Descriptions Next Video Flow Previous Video Flow Video Segments Viewed Time Spent on Video Video Players Videos by Player Video Details by Player Mobile Devices 238 such as Revenue and Custom Events may be attributed to videos that preceded the conversion event but were not actually viewed during the time period selected For example if a video is viewed in November and a purchase occurs in December the video may receive credit for the December purchase Using breakdowns this repo
441. t Selecting a report within the interactive menu shows the name default name type folder or link and its visibility status It is possible to locate any report by searching for its default menu name This is the most comprehensive way as it will also show you reports that have been hidden e Contact a Supported User within your organization If you have exhausted all other resources in locating the specific report you can contact one of your organization s supported users If they are not able to help they can create a ticket to request Customer Care s assistance Mobile Management Enabling mobile management actives the mobile solution variables that capture lifecyle and other metrics from mobile applications Analytics gt Admin gt Report Suites gt Edit Settings gt Mobile Management Mobile classifications are enabled after you enable Mobile Management gt Mobile Application Reporting See Mobile App Development amp AppMeasurement Libraries for details on capturing lifecycle metrics in your mobile app Name Pages The rename web pages feature lets you create web page names in that are different from those names a visitor sees when accessing the web page If you use a good naming convention for your web pages renaming web pages is not typically necessary Analytics gt Admin gt Name Pages Element Description rage Name The new page name e If two pages are given the same name they are not combined in reports If y
442. t This report can be used to understand how visitors are getting to a certain page and whether they proceed further through your site or exit In addition to Entry and Exit Points additional details are aggregated from other reports for the selected page e Total Page Views during this reporting period Found in the Pages report e Percentage of all page views Found in the Pages report as the percentage to the right of the line item e Visits where this was an Entry page Found in the Entry Pages report for the page in question e Visits where this was an Exit page Found in the Exit Pages report for the page in question e Average number of Clicks to Page Found in the Clicks to Page report It is calculated by dividing the total number of clicks to the page by visits e Time Spent on Page for this page Found in the Pages report using the Time Spent metric e Number of Reloads Found in the Reloads report e Pages revenue Found in the Pages report using Revenue as a metric Page Value Report Displays how much certain pages participated in generating revenue For events the Page Value Report uses allocation metrics Report Descriptions 296 Page Viewed by Key Visitors Report Deprecated with the release of version 15 If this functionality is required within your organization consider creating processing rules to populate variables based on domain or IP address See Processing Rules This report lists all of the pages of yo
443. t file dynamicAccountSelection Set to true if s dynamicAccountList N A contains a list of domain report suite ID pairs to be used to dynamically select the report suite ID based on domain host or directory name dynamicAccountList A list of domains and which report suite ID should N A be used for each such as abc com reportabc dynamicAccountMatch The section of the URL that all filters in N A dynamicAccountList are applied to trackDownloadLinks Set to true to track clicks on links that have N A extension names listed in s linkDownloadFile Types trackExternalLinks Set to true to track clicks on links that are N A external External links are domains not listed in s linkInternalFilters Data Collection trackInlineStats linkDownloadFile Types linkInternalFilters linkExternalFilters linkLeaveQueryString link TrackVars linkTrackEvents usePlugins Automatic Variables 176 Set to true to capture data for ClickMap ClickMap reporting The list of download file types File Downloads Report Determines which links on your site are exit links Exit Links Report which is any link that takes a visitor away from your site It is acomma separated list of filters that represent the links that are part of the site The list of all domains which should be considered Exit Links Report external This is used to limit the number of external links that will be used not to specify specific links as
444. t helps to provide insight into how the page fits into the overall picture of the user s experience on your site This insight can be best seen on a Pages report Uses Description Traffi er The calculation of page events and pages viewed divided by visits showing the average click number of a page Consider the same visit path A gt B gt B gt C gt D gt B The click number is calculated for every page and page event including reloads when Count Repeat Instances option is enabled this is on by default in Ad hoc Metric Descriptions 204 Uses Description analysis and is always on in Marketing Reports and Analytics In this visit page A receives the click number of 0 For page B the click numbers would be 1 2 and 5 The calculation for the average would be 1 2 5 3 for a 2 67 Average Page Depth for page B When the Count Repeat Instances option is disabled page B receives 1 and 4 The second will not be counted The calculation would be 1 4 2 2 5 Conversion N A Average Time Spent Represents the average time per sequence of a given value within a visit See Time Spent for information about this metric series Bounces A visit that consists of a single server call For example a single page visit is a bounce if a visitor does not interact with the page in a way that sends data to Adobe such as clicking a link or a video start If more than a single hit is received in a visit a Bounce is not counted B
445. t make purchases from your site during one week A weekly unique customer is defined as person who makes a purchase from your site for the first time within one week While one person may make a purchase from your site multiple times during a week the Weekly Unique Customers report records that person as one unique visitor so you can tell how many individual people purchase from your site during the week Identifies the number of different people that make purchases from your site during one month A monthly unique customer is a person who makes a purchase from your site for the first time within one month Report Descriptions 337 Report Description While one person may make a purchase from your site multiple times during a month the Monthly Unique Customers report records that person as one unique visitor so you can tell how many individual people purchase from your site during the month Quarterly Unique Customers Identifies the number of different people that make purchases from your site during one quarter A quarterly unique customer is a person who makes a purchase from your site for the first time within one quarter While one person may make a purchase from your site multiple times during a quarter the Quarterly Unique Customers report records that person as one unique visitor so you can tell how many individual people purchase from to your site during the quarter Yearly Unique Customers Identifies the number of diffe
446. t was added in marketing reports analytics Historical data is available before this date since this report is based on existing data in the Operating Systems report Orders Report Displays the number of orders made on your web site during the selected time period You can break down individual time periods by other metrics to show the items such as products or campaigns that contributed to the most orders during that time frame Original Referring Domains Report Displays the original referrers that produced the customers on your site Because customers can visit your site multiple times and have a different referrer for each visit this report shows how they were referred the first time they arrived at your site This report references referrers only by their base domain aol com yahoo com and so on You can view the number of visitors generated by an original referrer or discover how much revenue each original referrer was responsible for producing Referrer reports can be populated each time a visitor comes to your site even if the visitor comes to the site multiple times during a session before the visit expires Over Time Report Used in the Purchases Shopping Cart and Custom Events reporting sections Similar to the Page Views report each of these reports displays data for one Success Metric over a specific time period such as a day week month etc Social Owned Property Reports Adobe Social reports that display detail
447. te Under Report Suite Permissions Management page select the groups to assign to the report suite S GO N Available Groups Displays all currently defined groups Select the desired groups then click Add The assigned groups appear in the Group Containing field on the right Group Containing Displays all groups currently assigned to the report suite To remove a group select it then click Remove 5 Click Save Changes Manage access to metrics and reports Steps that let you hide metrics reports and report suites based on user accounts For example if your company uses a calculated metric in place of a standard metric you can disable access to the Standard metric using Report Access Click Admin gt User Management Click Groups Click a group name Under Report Access page click Customize under the specific reports and report groups you want to customize On Define Report Access enable the metrics and reports that members of this group can access Click OK Click Save Group NOOO PS WD Email users Steps that describe how to send an email message to all users in your company 1 Click Analytics gt Admin gt User Management 2 Click Email Users Admin Tools 159 3 Select the Administrators Only check box to restrict email to administrators only By default messages are sent to all users within your company 4 Complete the following fields From This field is automatically populat
448. te Template 127 Rollup and Global Report Guttes nn cnn nn cc cnn nnnnnn rca rana nn rra nn 136 Savea report Suite Searches ocd ents ee eee ea ee Qa ee 138 Scheduled een a 138 A nig theres Aa A aan na nce ok eA a E nae ca 140 Single IQ OM is beater venta a dade vk ed ic 141 Simplified Reports Men ee 141 Social Mana deme EE 143 SUCCESS EVENTS ca triada 143 Configure Success PUN Sii A at 144 About Changing the Event Tvpe ana cnnrnn cnn anna rca 145 SUSY Settings it e iio 145 Mimestamps Optional eds Es 146 Tati ET 146 Enable trafficVariable Tepic id ah aaa ein tad 147 Mall iran circa nitrilo 147 Trafic Management OS 147 Schedule a traffic EE 147 Last updated 12 9 2015 Analytics Help and Reference Contents Specify permanent traffic Increase nac cc nana rn 148 Required Lead Time for Traffic Increases AA 148 Unique Visitor VADO a A 149 Specify the Unique Visitor variable 149 Use Case Extracting Visitor Des 149 User Mena MN EE e 150 Report Sul a ee Eed ege dee Eet eegene 151 Us SA o EA in 151 El cantada A coo ener AE cere 154 EMANUEL ee 158 Wid SOs Mande Meyi tecnicas ao tots 159 WED E e aaa AA AA E AO 159 pea TE d IA 160 Data Collection in Anal Sai ed nen a oe A DA 160 A ce hl Ss a wih iat EA EEE EEE EEEN 164 Data Availability Troubleshooting essione iE e e EREE RE E EEEE AE 166 Reporting High Numbers of Unique Values Low Tramtch 167 Data Availability Security and Recovery Whitepapers cccceeeee
449. te sections and servers Next Flow Report Descriptions 253 The Next Flow report group has three reports Next Page Flow Next Section Flow and Next Server Flow The reports in this group show you the most common pages site sections and servers that a visitor accessed after accessing the page site section or server you specify These reports show you the most common paths taken through your website Previous Flow Previous Flow reports are similar to Next Flow reports except rather than seeing where visitors when after a selected peg you see where visitors were before visiting a specified page The controls for using the report are identical to the controls for the Next Flow reports Bookend Pattern Report Lets you analyze what happens before and after a selected page Bookmark URL Length Report Groups mobile devices based on the maximum supported length in characters of a bookmark URL Bots Report Displays which spiders and bots have visited your site during a given time period Traffic that is identified as being generated by a bot based on bot rules you set up is not sent to your report suite Rather it is collected separately The report displays the pages that these agents have visited Bots are filtered based on the user agent or IP address We provide the option to use the lAB ABCe International Spiders amp Bots List to filter bot traffic Breakdown Reports When a certain segment on which you are reporting
450. te within a single visit or across visits For example if you have specific data on different servers or have mirrored data on separate servers the report shows you the path between servers that the users hit This is also true of domains within your website For example you can see how many users went from a www mysite comto info mysite comor sales mysite com Operating Systems Report Groups web traffic by the operating system used by the client Mobile and desktop operating systems appear on this report For example Windows 7 Report Descriptions 290 OS X 10 8 OS X 10 7 Mobile OS 7 0 4 Windows 8 Linux Windows Vista Windows Server 2003 and XP x64 Edition Android 4 0 4 Mobile OS 7 0 3 Dynamic Device Data This report uses dynamic device data that is continually being updated as new devices are released and identified For example a new tablet that is released during the current month might be misidentified since it doesn t yet exist in the device database When the device database is updated with the new device any changes as a result are applied to all reporting dates Therefore you might see slight variations on this report for historical dates over time As a general rule the most current report will have the most accurate data for any reporting period Changes Date Change April 17 2014 Macintosh was separated into specific OS versions on this report These OSs now report as major version minor versio
451. ted when the same page name is loaded twice in a row This typically indicates that the page was refreshed Note that visiting the same page twice in the same visit does not count as a reload unless both visits occurred in a row Revenue Revenue is captured on the purchase event and is defined as the total dollar amount for the sum of the order for each product This value comes from the purchase event Uses Description Traffic N A Conversion Revenue is captured on the purchase event and is defined as the total dollar amount for the sum of the order and each product Ad Hoc Analysis Revenue is captured on the purchase event and is defined as the total dollar amount for the sum of the order and each product Searches The recommended default metric for search engines and keywords This metric represents instances of a click through and shows the page that is associated with a specific engine or keyword Searches metric data can be reported retroactively to the beginning of the data set The Searches metric now includes data generated on linkTrack hits Any hit type page view video view link click etc can now increment the Searches metric as long as it is the first hit of the visit This increases the accuracy of the searches metric but also changes how the metric is calculated Ad Hoc Analysis and Reports amp Analytics now calculate this metric in the same way Metric Descriptions 213 Single Access Single Access is d
452. tes were included each set to Eastern Standard Time EST Mountain Standard Time MST and Pacific Standard Time PST the roll up would show page views that occurred at 7 00 p m in the respective time zones Top Level Domains Report Displays how customers from different countries impacted your success metrics This report identifies world regions that visitors come from based on their originating domain extension The originating domain refers to the domain through which the user is browsing the web meaning the ISP rather than the referring domain that brought the user to your site Domains ending in Commercial com Network net Education edu Government gov and Organization org are usually based in the United States and are listed separately from the rest of the countries All other countries have specific domain extensions such as Brazil br and the United Kingdom gb Marketing reports recognize all country extensions You can use this report to help you to tailor content on your site to people from the countries that generate the majority of your revenue and to decide if you need to create different instances of your entire site Totals Report An executive level report that shows bottom line figures lt contains data for total revenue page views and orders You can segment the report and add additional metrics to view additional data Tracking Codes Report Measures how various advertising tracking codes af
453. the groups might be greater than the total shown at the bottom of the report Report Descriptions 280 JavaScript Report Shows metrics based on whether the device has JavaScript enabled disabled or whether it is counted as unidentified Note Mobile devices are always listed as disabled unidentified even if they support JavaScript The JavaScript report correspond to the column javascript in the raw data javascript is a visit level field so it persists the value from the first hit in the visit The column javascript is based on the first value present in the j_jscript column like a visit_referrer will only persist the first referrer of the visit j_jscript is populated from the parameter j from the Adobe Analytics image request Here is an example Hit j_jscript javascript 1 0 2 1 6 0 3 1 6 0 As a result it does not matter if you had a javascript version specified at some point in the visit it will always be displayed as not Javascript because the first hit did not contain any value for j_jscript Java Version Report Groups mobile devices based on the Java version that they support The Java Version report identifies the Java version by the Java Specification Request JSR supported by the device The report also includes an Unknown group for unidentified mobile operating systems You can find out more about a given JSR at the Java Community Process website Key Metrics Report The Key Metrics Report lets you comp
454. the new traffic level Please read the information about Required Lead Time for Traffic Increases before you specify a permanent traffic increase Open the Report Suite Manager by clicking Analytics gt Admin gt Report Suites Select a report suite Click Edit Settings gt Traffic Management gt Permanent Traffic Inthe New Expected Daily Page Views field specify the total expected daily page views for the new traffic level S Go M Make sure to specify the total expected page views not just the additional page views 5 In the Effective Date field specify the date when you expect the new traffic level to start then click Submit Note To schedule a permanent traffic increase include a phone number in your user contact information so that Adobe can contact you with questions if needed Required Lead Time for Traffic Increases Adobe requires advance notice for new account setups traffic spikes and traffic increases Hardware must be allocated in advance to minimize latency and possible adverse impacts to the overall system Allocation of hardware is driven by alerts submitted through the reports 8 analytics user interface Unfortunately Adobe is not able to accommodate placeholder traffic change requests Unless otherwise indicated please adhere to the suggested lead time as closely as possible including not sending an alert too early See Schedule a traffic spike or Specify permanent traffic increase
455. they would show you how visitors changed values in that report or how visitors might have changed from logged in to logged out Instead concatenate the segment value with the s pageName variable and then path that resultant variable Here is sample code for page pathing per member status ULE ie s pageName Home Pag s prop18 Gold Member Status s propl19 s prop18 s pageName Then enable pathing for s prop19 to see how members path through pages Note If you perform ad hoc analysis you can segment page paths without the need to concatenate segment values and apply any segment to pathing reports Y Report Descriptions 301 Paths Reports Displays information about the order in which pages of your website are accessed You can gather information about where a visitor goes before and after any page visited on your site Paths reports include standard in depth and optional advanced analysis reports that reveal the click stream of pages viewed You can uncover full paths longest paths and most popular paths explain page flow fallout and dropout graphically show new and changing patterns over time and analyze entry and exit paths Next Page Flow or Next Site Flow Displays a two level deep branching graphic of a selected page or section department and so on that your visitors view after moving away from the selected page Use this report to analyze and identify the steps your visitors take most often
456. tions can be used in these reports allowing you to rename and consolidate line items e Correlations can be enabled for any of these reports allowing you to see relationships between other traffic variables e The location of each Custom Traffic report varies depending on the prop s numeric assigned value Generally they can be found under Traffic or Custom Traffic folder Daily Return Visits Report Report that displays the number of visitors to your website more than once on a given day A day is defined as the last 24 hour period Days Before First Purchase Report Displays the number of days that pass between the first time customers visit your site and when they finally make a purchase For example if a visitor purchases one day after first visiting then any visit or event will display on the 1 day line item in the report for the remainder of the visitor s cookie life Days Before Last Purchase Report Displayd the most common number of days that pass between customers repeat purchases and allows you to view the time periods that contributed most to your site s key success metrics such as revenue and orders Daily Return Visits Report Report that displays the number of visitors to your website more than once on a given day A day is defined as the last 24 hour period Designated Market Area Report DMA Segregates the United States into marketing areas Internet Service Providers ISPs in each market area supply the Americ
457. tly import classifications data CONTROL CODE DESCRIPTION lt Carriage Return gt or lt New Line gt A carriage return or new line character functions as a separator between data records in the data file Typically you only need to specifically insert these characters when writing a program to automatically generate data files autogen Requests that Adobe automatically generate a unique id for this element In the campaign context this control value instructs Adobe to assign an identifier to each creative element See Key period Designates that the data column represents the date range associated with the item See Date Empty field Represents a NULL value for the current field Use this if a particular data column does not apply to the current record PER Modifiers Designates that the data column represents a PER Modifier field See PER Modifier Headings Column Heading Format The column headings in a classification data file identify the data values in that column and indicate how Adobe should process the values in that column Note Adobe recommends that you limit the number of import and export columns to 30 Classification files support the following column headings Key A column heading of Key indicates that the column data represents a unique identifier for each data record row Admin Tools 37 Each value must be unique across the entire system The value in this field corresponds to a value assigned to the
458. to a classification e Data warehouse now supports publishing lists for emailing data warehouse reports e Resolved an issue with the advanced scheduler in data warehouse The advanced scheduler now supports limiting the number of rows returned in a data warehouse request To retrieve all rows enter O this is the default setting Data Warehouse 4 26 2012 The data warehouse maintenance release 04 26 2012 includes the following enhancements and fixes e Anew lookup file called column_headers t sv will be included in the files delivered as part of all raw clickstream data feeds This new lookup file contains a single row comprising the list of column names for the data found in hit_data tsv Data Warehouse 3 29 2012 The data warehouse maintenance release 03 29 2012 includes the following enhancements and fixes e Beginning April 26 2012 a new lookup file called column_headers tsv will be included in the files delivered as part of all raw clickstream data feeds This new lookup file contains a single row comprising the list of column names for the data found in hit_data tsv e Fixed ASI issue where under some circumstances ecommerce data would be zeroed This issue caused data discrepancies between ASI segments and other identical Marketing Cloud segments e Numeric and Currency events now report with 2 digit precision rather than truncating at the integer Data Warehouse 1 19 2012 The following data warehouse fixes are included in
459. tom Traffic reports can be used in several ways most commonly to measure traffic and pathing Properties of Custom Traffic Reports e Custom Traffic reports are based solely off of props traffic variables e The reports default metric is page views or instances in version 15 version 14 page views and version 15 instances are identical in that they count the total number of times that variable was defined Version 15 page views only count the number of s t image requests excluding s t requests e Only page views are available as metrics by default in version 14 Visits can be enabled by an Adobe representative if requested e Pathing can be enabled if it is included in your organization s contract and is requested by a supported user When pathing is enabled for a traffic variable the following metrics are available se Average Page Depth e Average Time Spent e Entries e Exits e Reloads e Single Access Report Descriptions 265 e Visits e You can use participation metrics in traffic reports This usage must be requested and included in your organization s contract e If your organization is on version 14 Daily Weekly Monthly and Quarterly unique visitors can also be enabled as metrics by request depending on contract These are enabled by default if your organization is on Version 15 e These reports can be viewed in both trended and ranked formats e Search filters can be used to locate specific line items e Classifica
460. tor click Activate Validate and Activate success Validation completed successfully The Rule Set is now active and will process within the next 24 hours Overwrite classifications for Current Month y 3 Optional To overwrite classifications enable Overwrite classifications for lt selection gt This option lets you overwrite existing classifications for affected keys See Rules Page for a definition of this option Classification Rules Definitions Definitions of interface elements on the pages in the Classification Rule Builder e Rules Page e Regular Expression Page Testing Page Rules Page This page displays the rules in a rule set MR Campaign Test MR Campaign Testing Definitions Admin Tools Element Select Report Suites and Variables Activate Deactivate Configure Report Suites and Variables Rules overwrite any existing values 61 Description Report Suite The report suites to which the rule set applies Variable You can apply only one variable when creating a classification rule set If you want to create multiple rule sets for one variable you must apply each rule set to multiple report suites Note You can use only the variables you have access to in your report suites Variables will display in the New Rule Set panel only after they have at least one classification defined for that variable For example to make Pages available as a variable to the rule set ensure t
461. tributes provides deeper and more complex reporting opportunities After creating the classifications you can leverage the new data attributes throughout Marketing Cloud reporting and analytics Tracking Codes Example Suppose that instead of viewing campaigns just by the tracking code you want to see campaign results by Search Engine Keyword and Campaign Channel Rather than devoting conversion variables for each of those you can create three classifications of the campaign variable to represent Search Engine Keyword and Campaign Channel This strategy allows you to see site success events by all four variables with no additional tagging Reporting and analytics includes pre defined classifications for the tracking code variable which offers classification based reports called Creative Elements and Campaigns You must manually configure classifications for all other conversion and traffic variables See Traffic Classifications and Conversion Classifications The following table describes the different types of classifications that are available and the variable types that support them Review the information in General File Structure before uploading data files Admin Tools TYPE Text Date Enabled Text Numeric Sub Classifications AVAILABILITY Conversion and Traffic Variables Conversion Variables Conversion Variables 28 DESCRIPTION Text classifications define a category that lets you group variable data
462. true anomaly Furthermore you can get reliable metric KPI forecasts Examples of anomalies you might investigate include e Drastic drops in average order value e Spikes in orders with low revenue e Spikes or drops in trial registrations e Drops in landing page views e Spikes in video buffer events e Spikes in low video bit rates The following table describes the prediction interval data returned by anomaly detection in the Reporting API upper_bound Upper level of the prediction interval Values above this level are considered anomalous Represents a 95 confidence that values will be below this level lower_bound Lower level of the prediction interval Values below this level are considered anomalous Represents a 95 confidence that values will be above this level Report Descriptions 233 forecast The predicted value based on the data analysis This value is also the middle point between the upper and lower bounds Anomaly Detection uses a training period to calculate learn and report prediction interval data per day The training period is the historical period that identifies what is normal vs anomalous and applies what is learned to the reporting period Depending on your configuration the training period consists of the previous 30 60 or 90 days before the start of the view or reporting period To calculate the data the daily total for each metric is compared with the training period using each of the following
463. ts Report allows you to report on Creative Element performance and shows how your advertising campaigns creative elements affect your site s various Success Metrics This report is created for all accounts Creative Elements are specified using the campaign management tools provided One or more tracking codes are assigned to a Creative Element in the Manage Campaigns tool Additionally you can break down the Creative Elements by Tracking Code and other available items The Campaigns report shows how your advertising campaigns affect your site s various Success Metrics For example you can find out which campaigns are generating the most revenue or see which campaigns have the most cart removals In addition you can directly associate attributes with your Campaign data providing very powerful reporting capabilities For example you can now associate flight dates with your Campaigns as well as any customizable classifications or metrics The Tracking Code Report is the equivalent of the Campaigns Report in previous versions As in previous versions this report shows the text passed into the JavaScript campaign variable on the web site s pages This report shows how your campaign tracking code elements affect your site s various Success Metrics and is available whether or not you have set up your Campaigns or Creative Elements The Products Conversion Funnel Report shows averages for the Product Views Cart Additions Orders Units
464. ts the Sports Home page and clicks three links that trigger server calls such as file downloads or video views The visitor spends four minutes on the page Next the visitor visits the Money pages 1 min 1 min 1 min 1 min 4 O Visitor A U Home Sports Link Link Link Money Money Money Home Home Local Stocks Sequence Time spent calculations Metric Descriptions 216 Total Time Sequences Average Time Time Spent Time Spent Server Calls Spent Spent Visit Visitor 4 1 4 1 4 4 1 4 4 1 4 8 Visitor B Example Visitor B performs the same activity but logs in to the Sports Home page The login creates a second sequence 1 min 1 min 1 min 1 min lmin 5 O Visitor B U p Home Sports Link Link Link Login Sports Sports Home Home Home Sequence Sequence Time spent calculations Total Time Sequences Average Time Time Spent Time Spent Server Calls Spent Spent Visit Visitor 5 2 5 2 2 5 5 1 5 5 1 5 8 The final server call containing a Sports Home value is not counted in the Visitor B time spent calculation because there is no trailing time stamp available for the calculation Time Spent Aggregated for Both Visitors Total Time Sequences Average Time Time Spent Time Spent Server Calls Spent Spent Visit Visitor 4 5 9 1 2 3 9 3 3 9 2 4 5 9 2 4 5 16 Time Spent Site Sections Calculation Example An example of how the Time Spent metrics are calculated for a Site Sections report Note
465. tuations the count of Visits may be lower than the count of Launches This situation is caused by the difference in timeouts between web visits and mobile sessions Differences in timeouts Visit 1 Visit 2 starts starts 1 00 1 01 1 02 1 18 119 120 2 00 2 01 2 02 gt min gt 30 min Launch 1 Launch 2 Launch 3 In the example above that there is no visit counted for Launch 2 because the timeout for mobile sessions is shorter than the timeout for web visits Aligning Visits and Launches There are several means to more closely align the visit and launches counts as outlined in the sections below e Using Segments and Calculated Metrics to Remove Backdated Hits e Use App Configuration to Remove Backdated Hits e Handling trackLocation e Analytics platform changes now through the end of 2016 Using Segments and Calculated Metrics to Remove Backdated Hits You can use a segment and calculated metric to create a revised visits metric that removes all inflated visits caused by backdated session information hits Just follow these steps 1 Create a hit level segment that excludes all custom links equal to ADBINTERNAL SessionInfo Definitions Show Hr X tom Lank equals y ADBINTERNA 2 Give this segment a name such as Exclude Session Information Hits Metric Descriptions 226 3 Create a calculated metric that applies this segment to the visits metric Summary 2 CE a ES Definition IN Exclude session
466. tuations in the product list Data warehouse matches marketing report rules for these situations e Ignores empty products such as a comma with no additional data e Ignores product entities that are a single dash e Properly parses product events that contain tabs or newline characters e Ignores instances of event 0 but continues parsing the product list rather than terminating the parse e Skips situations with event values where an equal sign is missing Parsing now continues rather than terminating e Trims only spaces rather than all whitespace characters e No longer trims spaces if the space is preceded by a backslash e Resolved an issue where using a classification as a segment criteria was not working properly if the classification was for a merchandising eVar Specifically segment criteria such as where classification is not null was not working for merchandising eVars e Resolved an issue where using a classification as a segment criteria was not working properly if the classification was for certain visit reporting dimensions such as Entry Page Exit Page and so on e Resolved an issue occurring when using multiple segment containers in a segment The containers were not being connected correctly by OR conditions Data Warehouse 8 16 2012 e Fixed an issue with the SiteCatalyst to Insight feed that can cause the Insight work node to crash when the data set contains invalid data Data Warehouse 7 19 2012 The data
467. two syntaxes Products Syntax Associates the eVar value to a product Admin Tools Element eVar only Merchandising Binding Event eVar only Edit conversion variables 79 Description Note If Products Syntax is selected the Merchandising Binding Event section is disabled and not selectable for edit For this syntax Binding Events are not applicable Conversion Variable Syntax Associates the eVar with a product only if a Binding Event occurs In this case you select the events that act as Binding Events Changing this setting without updating your JavaScript code accordingly causes lost data See Merchandising Variables If Merchandising is set to Conversion Variable Syntax the selected events bind the current eVar value with a product To use a Binding Event set Allocation to Most Recent If Allocation is Original Value the first eVar product binding remains until the eVar expires Steps that describe how to add or edit conversion variables Select a report suite AOON Or Click Analytics gt Admin gt Report Suites Click Edit Settings gt Conversion gt Conversion Variables On the Conversion Variables page click the Expand icon next to the conversion variable you want to modify Click Add New to add an unused eVar to the report suite 5 Select the conversion variable fields you want to modify See Conversion Variables Descriptions Some fields let you type directly in th
468. ues are resolved within hours lf you are concerned with a specific report suite one of your organization s supported users can contact Customer Care with the report suite ID that is experiencing latency The Adobe representative can validate the latency and inform you as the issue improves and is resolved Reporting High Numbers of Unique Values Low Traffic When a report has a large number of unique values marketing reports provide functionality to ensure that the most important values appear in your report At the beginning of each calendar month Analytics reports include the first 500 000 values received for any single variable in reports This includes page names and other traffic and commerce variables For example each unique page name on your site counts toward this total After 500 000 unique values are received Analytics reports begin to optimize which values are displayed in reports When new values are received after this threshold the system initially groups these values in a single line item in reports titled Low Traffic note this line item was previously titled Uniques Exceeded Data Collection 168 If one of these values begins to receive significant traffic the value is reported as a separate line item along with the first 500 000 values for the remainder of the month the first 500 000 values are always reported separately regardless of traffic If a variable value receives enough traffic so that it s no long
469. ugh the campaign ID and how often each e mail recipient visited the site through the EMAIL Contact ID Assume you are capturing these IDs Most marketers want to segment their website behavior and then see if they can re market to those who meet certain criteria For example you may want to send a re marketing e mail to all e mail recipients who came to your site from the e mail and viewed or completed a website form To do this find a way to identify the EMAIL Contact IDs of those completing the specific form One way to do this is to use a Conversion Subrelation report to break down the Form ID eVar value by the EMAIL Contact ID eVar However a pre built feature is available to do this using Data Warehouse This feature allows you to tell which eVar stores your Unique User IDs EMAIL Contact ID in this case and allows you to easily extract those IDs using data warehouse By using this feature you can automatically create a data warehouse request that pulls the Unique Visitor IDs for which you are interested Admin Tools User Management 150 The User Management page lets you manage marketing report users and groups and control access to reports tools and report suites The permission system is group based meaning that the groups a user belongs to determines the user s access to reporting features Analytics gt Admin gt User Management User Management Descriptions The following table describes elements on the Users tab
470. ules are based on referrer referring domain and so on take some sample URLs from the live referrers report set the s referrer variable with one of those values and load the page Likewise if the rule is based on the page URL value you can set s pageURL This same process can be used for any variables Using a Dev Report Suite We recommend configuring processing rules on a dev report suite to make sure they re working correctly If possible we recommend copying the rules to a small production report suite before broad deployment Check for Empty Values When you create a rule consider the case when a value is empty If you do not add a condition that checks for an empty value you can unintentionally overwrite variables with empty values Set evar9 always Add Condition Always Execute Set value of v Acquisition Code eVar9 v To Page URL Query e cpid Add Action Reason for rule Frank put the wrong query param on the spring promo so getQueryParam doesnt pick up Add Rule It is also important to consider the processing order In the following example it appears that the Previous Pagename custom evar will be set to the URL if the Page Name is not present However the URL is placed into the page name after processing rules are applied so in this case the Page Name is empty if it is not set on the page Admin Tools 118 i Set evar18 always OA indition Always Execute Set value of v Pr
471. umeric characters This ID cannot be changed after it is created Adobe sets the required ID prefix Contact your account manager or Customer Care to change the prefix value When creating multiple report suites ensure that the naming convention you use guarantees unique report suite IDs Identifies the report suite in Admin Tools This title is also used in the Report Suite drop down list in the suite header Schedules events and time stamp data Optional Defines the base domain for the report suite This URL functions as an internal URL filter if you do not explicitly define internal URL filters for the report suite Optional Strips occurrences of the Default Page value from URLs it encounters If your Most Popular Pages report contains URLs rather than page names this setting prevents multiple URLs for the same web page For example the URLs http mysite comand http mysite com index html are typically the same page You can remove extraneous filenames so that both these URLs show up as http mysite com in your reports If you do not set this value Analytics automatically removes the following filenames from URLs index htm index html index cgi index asp default htm default html default cgi default asp home htm home html home cgi and home asp To disable filename stripping specify a Default Page value that never occurs in your URLs Informs Adobe the date that you expect this report suite to become
472. untry Name unknown aruba afghanistan angola anguilla aland islands albania andorra netherlands antilles united arab emirates argentina armenia asia unknown country american samoa antarctica french southern territories antigua and barbuda australia austria azerbaijan burundi belgium benin bonaire sint eustatius saba burkina faso bangladesh bulgaria bahrain bahamas bosnia and herzegowina saint barthelemy belarus belize Has Regions No No Yes Yes No No Yes Yes No Yes Yes Yes No No No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Uses Postal Codes Yes No Yes No Yes Yes Yes Yes No No Yes Yes Yes Yes Yes Yes No Yes Yes Yes No Yes No Yes No Yes Yes No No Yes Yes Yes No 272 Report Descriptions bermuda 273 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Report Descriptions ecuador egypt eritrea western sahara spain estonia ethiopia europe unknown country finland fiji falkland islands malvinas france faroe islands micronesia gabon united kingdom georgia guernsey ghana gibraltar guinea guadeloupe gambia guinea bissau greece grenada greenland guatemala french guiana guam guyana hong kong heard and mc donald islands honduras 274 Ye Ye Ye Ye Ye Ye
473. ur web site that have been visited by the key visitors you have specified Key visitors are defined by entering the domain or IP address of the groups you would like to track You can use this report to e Find your Pages for your key visitors e Identify important pages that are getting missed so you can highlight them more prominently e Measure page views to promotional sign up or order pages for marketing effectiveness e Highlight promotions news ads etc specifically tailored to those visitors If this report is not available in the default location please check with your administrator who may have changed the default menu structure to better serve your organization s unique needs Page Views Report A trended report that displays the number of times your website pages were viewed for the selected time period hour day week month quarter or year This report allows you to track page views for each page on your site as well as an aggregate of page views for your entire site A page view is a request for a full page document rather than an element of a page such as an image or video For example if a single visitor views 15 pages during a visit 15 page views are counted If a visitor views the same page three times during a visit three page views are counted Report Properties e This report references the number of times the s t function has been called on your site e Custom link tracking calls such as custom links f
474. urchase Displays the number of visitors to your website more than once on a given day A day is defined as the last 24 hour period Entries represents the number of times a given value is captured as the first value in a visit Entries can occur only once per visit However it is not necessarily the first hit if the variable is not defined The number of times a given value is captured as the last value in a visit Exits can occur only once per visit The number of times that a value was set for a variable Instances are counted for all hit types but are not counted when a value is recorded for a variable on a subsequent hit due to persistence The total amount of a given success metric for a single user For example the total number of lifetime visits for a user The number of times a page is viewed or a dimension is set when accessed via a mobile device Ad hoc analysis only Instead of using the mobile views metric we recommend applying the Visits from Mobile Devices segment New Engagements is a Marketing Channel reporting metric that counts new visitors that come as a result of a channel This metric also counts visitors who have not been to your site in the last 30 days A New Engagement is an eVar set at the beginning of each visit original allocation First touch channels can also be New Engagements depending on visitor engagement expiration setting Metric Descriptions Metric Name Occurrences Orders Page Dept
475. ut Typically this is an issue only with double byte languages Japanese Chinese Korean API Access Information View Web Services access information by user This table includes the Web Services Username and Shared Secret which users must use as part of the authentication process when making Web Services calls Token Usage View information about the number of Web Services tokens used by your company during the current calendar month Data Collection 160 Data Collection Topics intended for users looking for information about data collection and related content Data Collection in Analytics Adobe has created multiple ways to send data into Analytics These methods include tracking information in real time from web sites emails campaigns web based kiosks mobile devices client server applications and most applications that can access the Internet These methods include reporting on information from offline systems via the Data Sources and partner integration platform INPUTS OUTPUT ere A Vi i Web Paga EL I d Kies ba D C Web Page E mails L MMe O XML Dat E SE E Marketing Y ES Reports LL gt and Analytics vi Sao lt ata Sources 2 Partner Integrations bh e Input Options Output Options e Third Party Integrations Data Collection Input Options 161 JavaScript tags and AppMeasurement libraries are real time live data collection methods SAINT and Data Sources opt
476. utomatically send a message to the user s Email address with information about the new account Admin Tools 153 Element Description Custom Message Adds additional content to the welcome message The custom message field supports HTML but you cannot include attachments Preview Email Displays the Welcome email in a separate browser window Set as default Welcome Message Modifies the default Welcome message to include the custom content specified in the Custom Message pane Add a user account Steps that describe how to add a user account 1 Analytics gt Admin gt User Management 2 Click Add New User 3 Complete the fields specified in User Account Descriptions Transfer user account privileges Steps that describe how to assign the privileges permissions and resource access of one user account to another Click Analytics gt Admin gt User Management Click Edit Users Click Transfer in the row of the user account you want to transfer On the Transfer page select the user account to receive this user s privileges Select the account resources to transfer then click Transfer Click OK to confirm that you want to transfer the selected account resources DNAN The receiving user receives all rights for the selected account resources owned by the original user Note Ad hoc analytics permissions cannot be transferred If your organization uses multiple login companies you cannot transfer anything betwe
477. version process Note Instances in the context of these reports equates to the total number of visits where an e Var or event was defined Conversions and Averages Report Displays revenue based on specified events and shows drop out average from event to event Cross Sell Report Displays the relationship between products in the same product string For example if a visitor purchased Item A what other products were also in the cart at the time of purchase Custom Events Report The conversion actions on your site that you want visitors to complete These actions might be a registration a subscription a lead form completion a chat initiation a purchase a booking or a finished survey Because each report suite differs this set of reports is used differently for each client A Custom Event report can be used as a counter that shows the number of times an event occurs For example if event1 is set to count the number of times a document is downloaded then the Custom Event report for Event 1 shows the total number of times the event or download occurs You can have multiple custom event reports Custom Insight Report The set of reports that are related to the group of custom traffic variables prop variables Each prop report is a separate custom insight report Custom Links Report Displays the links visitors to your site prefer For example the home page for your site likely has multiple links that display the same page Perh
478. warehouse release 07 19 12 includes the following enhancements and fixes Mobile Carrier Report Added support in data warehouse for the new Mobile Carrier Report Updated Connection Type Report Updated the Data warehouse Connection Type Report to match the new business logic of the Connection Type report Conversion Variable Instances Added support in data warehouse for conversion variable Instances metrics i e evar1 Instances eVar2 Instances etc Fixes e When running the Entry Pages Report data warehouse now reports the actual entry page for visits that start prior to the report date range and end within the report date range i e visits that cross the start date boundary In the Data Warehouse 189 past data warehouse would report the first page encountered during the report date range not the actual entry page e Resolved an issue in data warehouse where the Referring Domains Report would sometimes include values that were URL encoded strings that were not actual referring domains e Resolved an issue in data warehouse where the is not null operator in the segment builder was not functioning properly with multi value variables e g the Products variable e Resolved an issue in data warehouse where the less than operation in the segment builder was not functioning properly when applied to a classification e Resolved an issue where the s NULL operator in the segment builder was not functioning properly when applied
479. website Conversion Variables Internal Campaign Internal Search Terms Commerce Variable 3 Commerce Variable 4 Success Events Registrations Email Registrations Subscriptions Page Views Ad Impressions Ad Clicks Custom Insight Variables Type Subrelations Allocation Expiration String Basic Most Recent Last Visit String Basic Most Recent Last Visit String Basic Most Recent Last Visit String Basic Most Recent Last Visit Type s_code variable Counter no subrelations Counter no subrelations Counter no subrelations Counter no subrelations Counter no subrelations Counter no subrelations eventl event2 event3 event4 event5 event6 s_code variable Traffic Property 1 5 propl prop2 prop3 prop4 prop5 131 s_code Variable evarl evar2 evar3 evar4 The following table contains a list of the standard commerce events Initial configuration for these events is identical in all report suite templates Events with an s_code variable of N A do not need to be set they are provided automatically Standard Commerce Events Revenue Orders Type Counter Counter s_code variable purchase purchase Admin Tools 132 Standard Type s_code variable Commerce Events Units Counter purchase Carts Counter scOpen Cart Views Counter scView Instances Counter N A Checkouts Counter scCheckout Cart Additions Counter scAdd Cart Rem
480. with Search Engine Keyword Reports e Fixed an issue where data warehouse sometimes calculated custom event metrics incorrectly for merchandising eVars e Fixed an issue where data warehouse sometimes calculated custom event metrics incorrectly when segmenting based on a merchandising eVar e Fixed an issue where data warehouse sometimes calculated visits and or visitors incorrectly when multiple products are present in the product string e Fixed an issue where SearchCenter classifications were not available in data warehouse e Fixed an issue where time zones were given the wrong sign in data warehouse e Added support for time zones with a 30 minute offset e Fixed a bug where data warehouse would not process requests that included a classification without data in SiteCatalyst yet Data Warehouse 11 2010 e Data warehouse now includes the Byte Order Mark EF BB BF at the beginning of CSV files for report suites with localization enabled This improves the interpretation of non Latin characters in the file e Data warehouse can now include the Referrer Type metric and supports it for segmentation as well Data Warehouse 192 e Resolved an issue where data warehouse VISTA rules were not working with props 51 75 and eVars 51 75 e Resolved an issue where data warehouse returned zero Revenue under certain circumstances when using a classification breakdown e Fixed an issue where data warehouse did not correctly display non Latin ch
481. with one page and end with another The Path Length report shows you how deep visitors browse into your site both by percentage and by total count In other words the report indicates how many pages the average visitor to your site views before leaving The Page Summary report is essentially a tell me everything you can about this page report It collects and organizes page specific information about a single page and presents it in a single report Report Descriptions Reloads Page Depth Time Spent on Page Clicks to Page Entry Pages Original Entry Pages Single Page Visits Exit Pages Longest Paths 242 The Reloads report shows the number of times individual pages were reloaded by page visitors This report identifies the depth at which each page within your site is visited Depth for a page is measured by counting the number of pages viewed before that page So if your About Us page is the third page visited by a given visitor its depth for that visit is three You can use this report to identify which pages compel your visitors to travel the deepest into your site and to optimize content and navigation to make key content more accessible This report displays the length of time that visitors browse individual pages in your site The time spent is divided into ten categories less than 15 seconds 15 30 seconds 30 60 seconds 1 3 minutes 3 5 minutes 5 10 minutes 10 15 minutes 15 20 minutes 20 30 m
482. wn by the following if basic subrelations are enabled Report Descriptions 259 e Campaigns and Products with all related classifications e Customer Loyalty e All fully subrelated eVars e Additional reports are available to break down when full subrelations are enabled e Time Spent per Visit e Pages and Site Sections with all related classifications e Entry Pages e Almost all Traffic Sources reports e Visit Number e Many Visitor Profile and Technology reports e All other eVars e Marketing Channels First and Last Touch e The following events can be used as metrics e Instances the number of times the eVar was defined e All standard eCommerce metrics Revenue Orders Units Carts Cart Views Checkouts Cart Additions Cart Removals e All custom events Events 1 80 and Events 81 100 if on H22 code or higher e Visits and Visitors Available depending on organization and report suite Contact your Account Manager for additional details e The location of each Custom Conversion report varies depending on the eVar s numeric assigned value Generally they can be found under Conversion gt Custom Evars in version 13 5 or the Custom Conversion folder in version 14 and 15 provided the menu is not customized Conversion Funnel Reports Conversion ratios usually measure conversion between the starting ending and milestone events or points of a conversion process After you code the success events onto your site the report creates the r
483. wo or more reports to hook together Report Descriptions 254 sub relations are set up for a single report which then can either be broken down by everything or only by a few reports By default there are no correlations when you first implement Analytics However there are two sets of reports and an additional report that are set up with sub relations enabled You can break down these sub relation reports by every conversion report because conversion reports have the conversion metrics in them such as registrations form completions sign ups orders revenue and so on Traffic and Conversion Breakdown Differences You can break down a traffic report into another traffic report You can break down a conversion report into another conversion report However traffic report cannot be broken down by a conversion report Traffic report breakdowns are multi level Meaning you can break down up to 20 reports by each other The only applicable metric for traffic breakdowns is Page View Conversion report breakdowns are single level Meaning you can break down only one conversion report by another All conversion metrics are applicable to this type of breakdown report Break Down a marketing report Steps that describe how to run a breakdown report 1 Run a report that supports correlations or subrelations such as Site Content gt Pages 2 In the report table click the Breakdown By icon If the Breakdown By icon is not visible the fe
484. xceeded values in reporting You can see those classifications in either data warehouse or ad hoc analysis Note The time required to process a Classification data file varies on the size of the file and the current number of files already being processed by Adobe s servers Processing of data files usually takes no longer than 72 hours Before uploading data via FTP create an FTP account For more information see Create an FTP account Import classifications via FTP Steps that describe how to use an FTP account to import classifications into Adobe Analytics For more information about creating an FTP account see Create an FTP account Click Admin Tools gt Classification Importer Click Import File then click FTP Import Next to the FTP account that you want to use click View Use the FTP access information Host Login Password to access the FTP server using an FTP client of your choosing Upload the data file tab or t xt to the FTP server 6 After uploading the data file upload a FIN file that indicates the file is ready to process The FIN file is an empty file that has the same name as your data file with a fin filename extension For example if your data file is classdatal tab the FIN filename is classdatal fin BON al At regular intervals Adobe retrieves uploaded data files that have an associated FIN file Adobe imports them into the report suites and data sets specified in the FTP account con
485. xecuted in the browser or client application Dynamic Tag Management Rules defined in Dynamic Tag Management are executed as defined Bot rules Bot rules let you remove traffic that is generated by known spiders and bots from your report suite Table 2 After Processing Rules Dimension Description Data added by VISTA Processing rules are applied before VISTA Admin Tools Dimension Visit page number Clean URL is added as page name if it is not set Marketing Channel Processing Rules GEO lookup eVars persistence 110 Description As a general rule processing rules are aware of the data that is contained in the current hit only Visit page number is compiled after processing rules are applied After processing rules and VISTA are applied the clean URL is added as the page name if there is no page name set Since this occurs after processing rules are applied we recommend adding a condition to check if the page name is blank If you run the Site Content gt Pages Report and you see http values for page names it is likely the page name is blank and the URL is being used You can set up a condition to test for a blank page name or to test to see if the page name or the page URL contains a specific value The page name can then be set as needed You can use processing rules to prepare data for processing by Marketing Channel Processing Rules This includes the Visitor State and Visitor ZIP Postal code va
486. y If you do not add any conditions the defined action is always executed 6 Click Add Action and then select the action you want performed when the conditions match 7 Add an note that contains details on the rule and then click Save If you have multiple rules drag and drop them on the page to change the processing order See Examples of Processing Rules for information about the kinds of rules you can create View active processing rules Active processing rules are viewed in admin Bb GO N Click Analytics gt Admin gt Report Suites Select a report suite Click Edit Settings gt General gt Processing Rules All active Processing Rules for the Report Suite are listed View processing rule history View processing rule history Changes to processing rules can be viewed in History S Co M Click Analytics gt Admin gt Report Suites Select a report suite Click Edit Settings gt General gt Processing Rules On the Processing Rules page click the View History tab Restore processing rules Processing rules can be restored from history EEN Click Analytics gt Admin gt Report Suites Select a report suite Click Edit Settings gt General gt Processing Rules On the Processing Rules page click the View History tab Select the last known working rule set and click Copy to Current Ruleset Click Save Copy processing rules to another report suite Steps that des
487. y check for new values and upload the classifications using the importer e Overwriting existing classifications See When Do Rules Not Classify Keys If necessary you can delete or remove existing classifications using the importer When Do Rules Not Classify Keys When you activate rules you can overwrite existing classifications In the following situations a classification rule does not classify a key variable if e The key is already classified and you do not select Overwrite Classifications You can overwrite classifications when adding and activating a rule and when activating a data connectors integration For data connectors rules are created by partners in the Dev Center and displayed in the Classification Rule Builder e A classified key has not appeared in the data after a time frame specified when overwriting a key even after you enable Overwrite Classifications e The key is not classified and the key is never passed into Adobe Analytics after the time frame beginning about one month ago Note In reports classifications apply to any time frame specified whenever a key exists The date range of a report does not affect reporting Admin Tools 52 Validate and Activate success Validation completed successfully The Rule Set is now active and will process within the next 24 hours Overwrite classifications for Current Month y Regular Expressions in Classification Rules Use regular expressions to matc
488. y default on all reports that support it When enabled metrics appear in reports in one of three time frames as explained in Typical Current Data Latency If you would rather view all metrics after the data is fully processed you can disable Current Data by removing users from the Current Data Users group Keep the following in mind as you view current data e Applying a segment to a report turns the current data view off Segments are applied to finalized data e Classifications are not applied to current data e Correlation subrelation and pathing reports do not provide current data When you run these reports the current data toggle is disabled e Metrics introduced in v15 such as Total Time Spent and Bounces do not provide current data Typical Current Data Latency Metrics appear in one of the following three time frames Click the clock icon next to the Include Current Data toggle to see the actual latency value for each metric on a report Time Frame Metrics under 10 minutes Instances on props e Page views on pages Data Collection 165 Time Frame Metrics searches Between 10 and 35 e Custom events minutes e Revenue orders units e Instances and click throughs on conversion variables e Daily Unique Visitors on Site Metrics Report Between 45 and 120 e Visits minutes e Unique Visitors e Participation Because some of the data that is displayed on the current data view has not been fully proces
489. your site s key success metrics such as revenue and orders The Daily Unique Customers report identifies the number of different people that make purchases from your site during one day A daily unique customer is a person who makes a purchase from your site for the first time within one day from 12 01 AM to 12 00 AM While one person may make a purchase from your site multiple times during a day the Daily Unique Customers report records that person as one unique visitor so you can tell exactly how many individual people are coming to your site during the day A daily unique customer is only counted once per day for this particular report The Weekly Unique Customers report identifies the number of different people that make purchases from your site during one week A weekly unique customer is a person who makes a purchase from your site for the first time within one week While one person may make a purchase from your site multiple times during a week the Weekly Unique Customers report records that person as one unique visitor so you can tell exactly how many individual people are coming to your site during the week A customer is only counted once per week for this particular report Report Descriptions Monthly Unique Customers Quarterly Unique Customers Yearly Unique Customers Visitor Profile Countries 248 The Monthly Unique Customers report identifies the number of different people that make purchases from your
490. ype See Success Events Page Descriptions for information about these elements In the Polarity column specify whether an upward trend for this metric is good or bad Admin Tools 145 Note This setting is not currently used in Adobe Analytics but will be used in the future 7 In the Visibility column you can hide standard built in metrics custom events and built in events in the Menu Metric Selectors Calculated Metrics Builder and the Segment Builder This setting does not impact the data collection for that metric or event it affects only its visibility in the user interface 8 Provide a description 9 Check whether to always record the event 10 Enable or disable participation metrics Note You can enable participation for up to 100 custom events Beyond that you can create participation metrics in the Calculated Metrics builder 11 Click Save About Changing the Event Type Describes the consequences of changing an event type after data has been collected Version 14 Report Suites If you change an event from counter numeric or currency to another type any data captured as the previous type is hidden until the type is changed back Version 14 event data is displayed only when the current event type matches the captured event type Any data sent while the event is set to another type is lost permanently Version 15 Report Suites with Historical Version 14 Data In version 15 you can change an event
491. ze is 10 MB Data Warehouse can process an unlimited number of rows in a single request for individual scheduled and downloaded reports Note As of October 15 2015 a change was made to column case sensitivity in Data Warehouse Data Warehouse now reports the first value encountered in the reporting period Previously it reported versions of case insensitive variables that were not encountered in the data at all Data Warehouse Requests Descriptions This table describes the fields and options on the Data Warehouse Request tab Element Description Request Name Identifies the request Reporting Date p g The date and granularity of the request e Custom A date range you configure in the calendar e Preset A preset range The preset range is relative to the report date e Granularity The time granularity Valid values are None Hour Day Week Month Quarter and Year Available Segments e g Lets you select the part of the visitor population you want to examine and generate complex segments You can load pre configured segments create new segments and store segment components in a library to use in building additional segments You can now stack segments When selecting multiple segments the preview area the Request Manager and the Request Detail popup show a comma separated list of names e g Segmenti Segment2 See Segmentation for more information Note You cannot include both a segment filter and a break

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