User`s Manual - E
Contents
1. Once the Components window has been enabled you will visualize the components in Flash next to the Library v 4 Ad Magic Builder Ad ClickTag Ad Close Ad Complete F ad Expand Ad Format m EY Ad Fullscreen basin E Ad Impact Hide E3 Ad Impact Show m Ad Join DY Ad Shrink Ad Skin e Media Youtube X CERRAR Y 1layerlfla En Video Area FS Video Audio fo Video Pause fo Video Play Page User s Manual A How To Program Creatives alll 2 a How To Insert Components Drag amp Drop In the example described below we have set one Layer as the programming basis Firstly you should select the component that corresponds to the format you are programming Commands Control Debug Window Help CLASSIC v v Ad Magic Builder 3 ad ClickTag Ad Close Ad Complete Ni FS Ad Expand Ad Format E Ad Fullscreen as A E Ad Impact Show Ad Join E ad Shrink Ad Skin e Media Youtube En Video Area fo Video Audio fo Video Pause fo Video Play en Video Progress fo Video Replay X CERRAR Page 8 User s Manual A magic How To Program Creatives cont O Once the Format component is included go to Properties and select the Ad Type that corresponds to the one you are programming a Instance of Ad Format lt 7 POSITION AND SIZE Format Ca E v 7 Ad Magic2. ad MAQIG User s Manual AUS e planning net Page 1 User s Manual a magic Contents Page 1 HOW TO INSTALL AD MAGIC BUILDER 9 1 a Download Link 9 1 0 How to Install The Plug in in Adobe Extension Manager 9 1 c How To Verify The Installation 7 2 HOW TO PROGRAM CREATIVES 8 9 a How To Insert Components Drag amp Drop 8 9 0 Description Of Components And Their Metrics 11 9 c List Of Formats And Their Components 16 3 HOW TO COMPILE CREATIVES 18 3 a How To Compile My Creative 18 4 TESTING CREATIVES 19 4 a Debug Level 19 4 0 Traces 20 4 c Testing using Firebug 20 5 ADDING CREATIVES TO THE INTERFACE 91 6 GLOSSARY 94 User s Manual magic How To Install Ad Magic Builder E A 1 a Download Link To download Ad Magic Builder CLICK HERE 1 0 How To Install The Plug in In Adobe Extension Manager Open Adobe Extension Manager program to start with the installation of Ad Masic Builder Usuario be Device Central C55 Documentos Adobe Dreamweaver C55 rawr to Imagenes Musica 12 Adobe Extension Manager C55 Equipo Adobe Flash Professional CS5 Panel ie C TS Dispositivos e impresoras Programas predeterminados AOTOSNOp Ls Ayuda y soporte t cnico EB Adobe Photoshop C55 4 Atras Buscar programas y archivos D Apagar A PL9NANNING o online marketing solutions f gt Page 2 User s Manual Magia How To Install Ad Magic Builder cont E aaa
3. new LAYER FLASH param debug level 2 param external URL frame 1 time 00 00 Event complete function eplHideLayer frame 1 time 00 06 Event clickTag fevent id 1 param target _blank frame 1 time 00 29 4 c Testing Using Firebug Once the ad is uploaded to e planning we can test the events and actions through the Firebug console d Clear Persist Profile All Errors Wamings Info Debug Info G Event new LAYER FLASH NS OS 8 amp admaqgic banner id 020ba22a8161e9b4_c 250e24925937d6 Gparam debug level 2 layer1t htmi o hadmagiG banner id 020ba22a8161e9b4 c6250e24925937d6 param external URL layert html o hadmagic banner id 020ba22a816le9b4 c6250e24925937d6 Gframe 1 layert html G had magic banner id 020ba22a8161e9b4 c6250e24925937d6 time 00 00 layert html Event clickTag layert html o hadmagic banner id 020ba22a816le9b4_c6250e24925937d6 G event id 1 layer1 html o hadmagie banner id 020ba22a816le9b4 c 6250e24925937d6 Gparam target blank layert html o hadmagie banner id 020ba22a816le9b4_c 6250e24925937d6 Gframe 1 layert html oO hadmagie banner id 020ba22a816le9b4 c 6250e24925937d6 time 00 04 layert html Event complete layer1 html o hadmagic banner id 020ba22a8161e9b4_c 250e24925937d6 Gfunction eplHideLayer layert html o hadmagie banner id 020ba22a8161le9b4 c6250e24925937d6 frame 1 layert html o hadma
4. of the Flash movie size Parameters ClickTag Number In e planning you can use up to 20 different clickable areas for each creative In cases where there are 2 or more clickable areas this option must be used to indicate the clickTag number of the component Custom Action e planning also offers up to 10 custom actions 0 to 9 Select the Custom Action number if the component has to record this metric External URL It allows adding an URL for external tracking of clicks or 3rd party tracking Target It allows redirecting the user in the same window or in a new one Ad Close The Ad Close component functions as a closing button for those creatives that are Layers This complement is not applicable to banners nor to layers in Impact formats Triple Impact Multiple Impact and Quintuple Impact which use another component to hide show This component also records the close ad metric in the ad server Ad Complete Ad Complete is the component that records the complete ad metric We suggest that this component is placed at the end of the creative s animation If the ad contains video this metric can be triggered from the Video Area component and it is not necessary to use Ad Complete Ad Expand Some formats may unfold by using the Ad Expand component This component functions as a button and it also records the expand metric in the ad server This component is not applicable to all format
5. Impact Hide is an exclusive component of Impact formats Triple Impact Multiple Impact and Quintuple Impact It acts as a button that permits to hide one of the format creatives It also records the shrink metric in the ad server Parameters Impact Ad It defines the creative that will hide when clicking on the component Ad Impact Show It is an exclusive component of Impact formats Triple Impact Multiple Impact and Quintuple Impact It acts as a button that permits to show one of the format creatives It also records the metric ex pand in the ad server i e ks L i i l 16 www e planning net online marketing solutions EL Page 13 User s Manual eS magic How To Program Creatives cont HR Parameters Event It selects the manner in which the event is triggered by clicking or rolling over Impact Ad It defines the creative that will hide when clicking on the component Ad Join Ad Join is an exclusive component of the Layer Fusion format It functions as a button and it triggers the Join event by which the side creatives are joined and finally displayed in one central layer Parameters Event It selects the manner in which the event is triggered by clicking or rolling over Ad Shrink Some formats can fold through the Ad Shrink component This component functions as a button and it also records the shrink metric in the ad server When this event is triggered by mousi
6. Builder e Plannins o Ad ClickT Ad Close Ad Complete En Video Area fo Video Audio fo Video Pause fo Video Play mn Video Progress fo Video Replay Page 9 User s Manual Magic How To Program Creatives cont RO Next we will include the clickTag in the creative so that it counts the number of clicks in e planning s platform This component is one of the most important to be included when programming SO i Saane In the case of the Layer the Close button will also be included m ae Forma e PLonning PLONNING e PL NNING icono online marketing solutions f Page 10 User s Manual E magic How To Program Creatives cont alll Lastly the Ad Complete component will be incorporated It must be included in the last frame of the creative s animation 24 00fps 66s 4 Complete v 7 Ad Magic Builder sz E Ad ClickTag Ad Close F ad Complete F Ad Expand Ad Format EZ Ad Fullscreen S Ad Impact Hide E Ad Impact Show o Ad Join Page 11 User s Manual magic How To Program Creatives cont RO 2 b Description of components and their metrics Ad ClickTag The Ad ClickTag component functions as a button and it corresponds to the creative s clickable area It will redirect the user to the URL subsequently added by e plannins It is recommended that this occupies 100
7. Click on Install and select the Ad Magic Builder file Organizar v Nueva carpeta A a FY Favoritos A ma Bibliotecas Je Descargas Carpeta de sistema e MZ Escritorio E Sitios recientes Equipo y Carpeta de sistema Bibliotecas ES Documentos a EPL Docs Im genes M sica E V deos 2 Grupo en el hogar jE Equipo amp Disco local C r Usuario Carpeta de sistema bs AdMagicBuilder Adobe Extension Package File 163 KB Nombre AdMagicBuilder S R 1 E WWA N e pl ALI enn LS e LLC U l Dem SS Page 3 Page 4 ii A g lt 7 y ge H gt D E J do S ww ext a bUILDER Ad Magic Builder cont ES CO ADOBE EXTENSION MANAGER CS5 Adobe Extension Manager You are about to install the Ad Magic Builder extension Please read the following carefully before you continue EXTENSION DISCLAIMER PLEASE READ THIS DISCLAIMER CAREFULLY BEFORE INSTALLING ANY EXTENSION IF YOU DO NOT AGREE WITH THIS DISCLAIMER THEN DO NOT USE AND OR COMPLETE INSTALLATION OF THE EXTENSION You are about to install an Extension provided by and or authored by Adobe or a third party You understand and agree that Adobe may MOT have authored the Extension you are about to install A third party to which Adobe has no relationship may have authored the Extension or Adobe may have authored it You agree that you will not distribute the Extension without the writt
8. a complement that must be controlled Video Replay The Video Replay complement acts as a button that can replay a determined Video Area It is necessary to indicate with precision the ID of the video to be controlled This complement also records the replay metric in the ad server Parameters ID Identification of the Video Area complement over which the user can click replay L i i l IS www e planning net nline marketing solutions ES User s Manual How To Program Creatives cont HR 2 c List of formats and their components o 8 9 E AR l a Belg EE e 5 4 8 8 8 12 MAagIG S 8 3 3 2 3 222122822268 3 3 8 2 2 2 2 A 218129 2 2 FORMATS o ala a asala a D AQ QA AAAA lt L L lt lt lt lt lt Z gt gt gt gt gt gt pasinau y wo Uv BANNER WITH LAYER o Banner v Vivi vvvvv Layer vv eee Vvvvv vv V SKIN BANNER Y Y Yo Y Y VO VV Vv YN MULTIPLE EXPANDABLE o Shrinked Y AY Y VN Y VIV Y Expanded Y Y YO CV vv Y Y Y Y Y PUSH EXPANDABLE y YAA 2 M VAM VV VV IV EXPANDABLE ROLL OVER Vi YYV Uv vvvvvvv SIDE LAYERS v AO Y rl Layer AAA FLASH LAYER LAYER TO BUTTON Layer A Y Ss lt lt lt lt lt lt lt lt lt CINCA vi viv Docking vv o
9. c Builder components Campaigns Campaigns Ads List Groups Country groups Ox conet Network groups Keywords Type Banner Generic Flash non expandable y BT profiles AA Name portrait reprogramado Bulk upload PautaNewsletter View En Ad magic type Video banner with FLV Flash 7 or higher v Add a Link current ad Import 3P ad server tag Request Rich Media tag Title portrait reprogramado Upload Ad tag sent by e planning personnel O Files that make up the ad List ads Copy Reports iy Select Unselect Finish All All Edit spaces IDs Same begin and end date for all selected tags Start date Interrupt Cancel Space Filter min 3 chars Ads GaleriaNews Home Banner_300x250_ace Add Variable Link current ad Import 3P ad server tag sr Rich Media tag GaleriaNews Home Dflown300x250 Variable List by date GaleriaNews Home Exp_push Variable a GaleriaNews Home DflowExpandible Variable Gaaa GaleriaNews Home Filmstrip Variable GaleriaNews Home LC_TripleImpact_batman Variable a GaleriaNews Home LayerFullScreen Variable a O GaleriaNews Home Local_connect Variable IMPORTANT NOTE When uploading ads that were programmed with Ad Magic Builder you should always select Tracking Version number 2 Tracking version 2 182 Page 24 User s Manual magic Glossary RR ADOBE EXTENSION MANAGER This is a program dev
10. ect the format that corresponds to the creative that was programmed Previous version E PlanningPub Carolina Genovese XX 04 03 2013 14 09 41 e PLONNING 7 Search aan Technical support Logout Manage Inventory Orders gt gt Campaigns gt gt PautaNewsletter gt gt Ads gt gt Mee Campaigns Ads List Add Groups Country groups ok Cancel Network groups Keywords Type 2 Banner Generic Flash non expandable x BT profiles Ac p Orders Name Expandable Flash push Bulk upload Expandable Flash with residual Tite PautaNewsletter l View e planning Ad Magic Tag g Flash ee Takeover Edit Add ad Link current ad Import 3P ad server tag ndable Request Rich Media tag z E End date List ads _ 5 Copy ad ive Start date Reports i History ayer Flash Finish z TUE Eat spaces Laer wil pick an ed type fom the option IDs Interrupt Cancel j GaleriaNews Exp_push Variable GaleriaNews Dflown300x250 Variable Gad Add GaleriaNews Filmstrip Variable Link current ad Import 3P ad server tag GaleriaNews LC_TripleImpact_batman Request Rich Media tag Variable El El GaleriaNews LayerFullScreen Variable El Page 23 User s Manual A magic Adding Creatives To The Interface cont O According to the format that was selected the number and type of files to be uploaded will be enabled These are the creatives that were programmed using Ad Magi
11. eloped by Adobe Systems It is used to install and manage the extensions associated to various Adobe programs BUFFER This is the action of saving a portion of data in memory for later processing In many occasions it is associated to those applications which control video and or audio Having more video and audio data in memory means that the application can compensate issues when there is a variation in the speed in which the medium is being transmitted CLICKTAG It is a variable that is placed in the creatives during the programming process to allow redirecting the user and counting clicks in the adserver DEBUG It is a process used to find and eliminate malfunctions in the actions that creatives perform This offers the possibility of correcting potential errors FIREBUG It is a Firefox plug in especially created and designed for web developers and programmers It is a utility packet which you can use for analyzing reviewing the loading speed DOM structure editing monitoring and debugging the source code CSS HTML and JavaScript on a web page instantly and online FRAME Adobe Flash Professional documents divide lengths of time into frames In the timeline you work with these frames to organize and control the content of the documents Frames are located in the timeline in the order you wish the frame objects to appear in the final content TRACE It is a function It evaluates the expression and shows the result in the Output
12. en consent of Adobe and or its licensors You understand that the third party author of an Extension may require you to agree to certain terms and conditions between you and the third party author in order for you to use such author s Extension Tn the event a third narh licence anreement annearc inder the title Accept Dedine jer R i CON gE N 6 l Y d y N 4 y b N fa y f A NN la io D 7 x A y e planning net p u ew Al gt me 5 f C A gt ka nad lt 0 UT ionc U Tl 1 WK IO UT gt Page 5 User s Manual Magic How To Install Ad Magic Builder cont E RR By doing this the set up will finish and you will see Ad Magic Builder installed in Adobe Extension Manager as ADOBE EXTENSION MANAGER CS5 Wy install Exchange Help File Help PRODUCTS Enabled Extension Version Author Fl Flash CS5 Y A Ad Magic Builder 1 0 2 e planning Remove Fireworks C55 Dreamweaver CS5 Premiere Pro C55 Photoshop CS5 64 Photoshop CS5 32 InDesign CS5 Illustrator CS5 Contribute C55 Bridge CS5 Ad Magic Builder version 1 0 2 a a L l 16 www e planning net online marketing solutions Page 6 User s Manual A magic How To Install Ad Magic Builder cont O 1 c How To Verify The Installation Open Adobe Flash program and verify that Ad Magic Builder has been properly installed To do this please go to the Window menu and then to Components
13. eo ID It is the YouTube video ID to be displayed in the complement Video Area It is possible to show videos through the Video complements The Video Area complement acts as a non clickable area that will display the video to be uploaded to e planning You can control the video throush the following complements Audio Pause Play Progress and Replay This complement makes it possible to record the complete ad metric in the ad server In this case it is not necessary to use the Ad Complete component Parameters Audio It defines whether the video audio is on or off when it initiates Auto Play It defines if the video starts in play or stop mode Buffer Time It defines the buffer time necessary time for loading before the video starts to play GoTo It defines the frame where the animation should go once the video ends ID Identification of the video The Audio Pause Play Progress and Replay complements also need to include the ID of the video to be controlled Loop It defines whether the video should be replayed automatically once it has ended Replay Button It shows the button replay once the video has ended This button also records the audio on and audio off metrics in the ad server when clicked on Track ad End It records the complete ad metric in the ad server Video Audio The Video Audio complement acts as a button that can control the so
14. gic banner id 020ba22a816le9b4_ c 6250e24925937d6 time 00 08 layert html Page 21 User s Manual A magic Adding Creatives To The Interface O Once the creatives have been adequately programmed and their correct performance has been checked by means of all the available tests the next step is to store the ad in the interface REMEMBER THAT YOU WILL NO LONGER NEED TO SUBMIT A TICKET TO THE TECHNICAL SUPPORT AREA TO SEND RECEIVE THE PROGRAMMED CREATIVES THIS IS DUE TO THE FACT THAT AD MAGIC BUILDER ALLOWS YOU TO SELF SERVE THE CREATIVES FROM THEIR PROGRAMMING STAGE TO THE GENERATION OF THE TAG To go to the campaign where the ads will be associated click on Add Ad 7 Search Inventory Orders gt gt Campaigns gt gt PautaNewsletter gt gt Ads gt gt Orders Campaigns Link current ad Import 3P ad server tag Campaigns Ads Add Country groups ok Cancel Network groups Keywords Type BT profiles Ac Orders Name Banner Bulk upload Title PautaNewsletter View e planning Ad Magic Tag dit tik current ad Import 3P ad server tag Request Rich Media tag ist ads GaleriaNews Home Dflo GaleriaNews Home Exp_p GaleriaNews Home Filmst Link current ad Import 3P ad server tag rr a keene ELM Request Rich Media tag i GaleriaNews Home Layerf List List by date Page 29 User s Manual eS magic Adding Creatives To The Interface cont O Sel
15. kbps Mono Export device sounds Compress movie Indude hidden layers Indude XMP metadata _ Export SWC Pl Generate size report A Permit debugging None 15 seconds Page 19 User s Manual A magic Testing Creatives pga eal 4 a Debug Level You can select between 3 different debug levels among the Format component options Level 0 Debugging mode disabled Level 1 Basic debugging mode enabled It shows the main events and actions of the creative Level 2 Advanced debugging mode enabled It shows complementary information about events and actions such as the time and frame in which the event occurs SWF Instance Name ES W 140 00 7 COMPONENT PARAMETERS Property Ad Type Debug Level E a External URL v a Ad Magic Builder ClickTag Close Complete Expand Format 1 Fullscreen Ad Impact Hide 4 b Traces In this testing stage the creative is checked to confirm if it is adequately programmed Traces will show the event that the creative is performing and the information will depend on the type of debug level which is being used Page 20 User s Manual ee magic Testing Creatives cont A When you preview the ad different testing actions must be taken to see if they are functioning in the appropriate manner When compiling the ad it is advisable to favor a complete interaction with the ad to test its correct performance Event
16. ng out it also fulfills the clickTag function so that it is not necessary to use the Ad ClickTag component This component is not applicable to all formats You can review the list of components arranged by formats to find out in which formats this component can be used Parameters Event It selects the manner in which the event is triggered by clicking or rolling over Ad Skin The Ad Skin component functions as a button When you click on it it allows you to modify the skin of the site Parameters Skin Id It defines the skin ID to be shown or restored in case the original site skin should be reestablished Media YouTube It is possible to embed You Tube videos through the Media YouTube complement This acts as a non clickable area where the video will be displayed You can control the video through the You Tube player controls This complement makes it possible to record the complete ad metric in the ad server In this case it is not necessary to use the Ad Complete component C F L i i IS www e planning net nline marketing solutions to hs Me Page 14 User s Manual magic How To Program Creatives cont RO Parameters Audio lt defines whether the video audio is on or off when it initiates Auto Play It defines if the video starts in play or stop mode Track ad End It records the complete ad metric in the ad server YouTube Vid
17. o wy LLO A A Y oanded with a click yw components optional lt d C EE lt q lt OCES TL lt lt Button DOCKING LAYER AV 1d3u O3dIA SSIYUDOYU OACIA AV 1d O3dIA ISNWd OACIA OIGNV O4dIA AGNLNOA VIGAW NDIS dV ANIYHS dV NIOf dv MOHS 19V4WI AV 30IH LoVdWI dV NIjy9STINI dv Vvvvve VYANA TFE LYW4Od AV Y Y ANVdAX3 UV a a JLIIdWOD AV Y y ED C N gu Y N How To Program Creatives cont 2 c List of formats and their components ASOT dV V1 911 av MULTIPLE IMPACT Left Right amp Top Banner PREVIEW QUINTUPLE IMPACT Left Right Top Extra Banner TAKE OVER Banner Layer TRIPLE IMPACT Left amp Right Banner Layer WIDESCREEN Layer RISING STARS BILLBOARD RISING STARS FILMSTRIP RISING STARS PORTRAIT RISING STARS PUSH DOWN Y vv Y e d ae Ji er N A FEA VWVIN MA Y h 2 AC Y components optional th a click Page 18 User s Manual eS magic How To Compile Creatives O 3 a How To Compile My Creative When compiling the file in the folder where it is stored please note that the minimum required Flash version is 8 Enable JPEG deblocking MP3 16 kbps Mono MP3 16
18. panel in test mode It is used to record the programming notes or to show messages in the Output panel while testing a SWF file The trace function is similar to JavaScript alert function TRACKING It is a method to make the follow up of campaigns in different Ad Servers Advertising companies that do not own a server generally insert a 1x1 pixel to obtain the campaign information in a more reliable manner gt e W L i i l 16 www e planning net online sti Os nm
19. s You can review the list of components arranged by formats to find out in which formats this component can be used gt e L i i l 16 www e planning net online sti Os nm Page 12 User s Manual magic How To Program Creatives cont RO Parameters Event It selects the manner in which the event is triggered by clicking or rolling over Ad Format Ad Format is the main component in each creative It must be located in the first frame of the Flash movie and it is the one that defines the behavior of the other components Before compiling the movie it is necessary to select the right format from the Ad Type field in the Component Parameters Parameters Ad Type It defines the format Debug Level You can choose between 3 existing debug levels Level 0 Debugging mode is disabled Level 1 It will enable the basic debugging mode which shows the events and the principal actions of the creative Level 2 It will enable the advanced debugging mode which shows the complementary information of events and actions such as the time and frame in which the event occurs External URL It allows you to add an URL for external tracking or 3rd party tracking Ad FullScreen The Ad FullScreen component functions as a button and it allows you to visualize the animation in full screen mode It also permits to go back to normal mode It is generally used in formats with video Ad Impact Hide Ad
20. und of a determined Video Area It is necessary to indicate with precision the ID of the video to be controlled This complement also records the audio on and audio off metrics in the ad server Parameters ID Identification of the Video Area complement over which it should have audio control gt e L i i l 16 www e planning net online sti Os nm Page 15 User s Manual magic How To Program Creatives cont RO Video Pause The Video Pause complement acts as a button that can pause a specific Video Area It is necessary to indicate with precision the ID of the video to be controlled This complement also records the pause metric in the ad server Parameters ID Identification of the Video Area complement that can be paused Video Play The Video Play complement acts as a button that can play a specific Video Area It is necessary to indicate with precision the ID of the video to be controlled This complement also records the play metric in the ad server Parameters ID Identification of the Video Area complement over which the user can click play Video Progress Video Progress is a complement that can control the reproduction of a determined Video Area It also shows the loading time and the played time of such video It is necessary to indicate with precision the ID of the video to be controlled Parameters ID Identification of the Video Are
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