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EZ Conserve, No. 1

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2. Awareness of Energy Consumption of Networked Computers Every network administrator was well aware of the Window based power management setting available through the Control Panel Those that were administering machines with older operating systems a diversity of operating systems and hardware or proprietary software that had compatibility issues with other software were more concerned with the reliability of the Windows based power management settings than others The greatest concerns were that the system could not be easily awakened or would freeze if it went into standby or hibernate Very few network administrators attested to knowing the differences between hibernate and standby and some perceived the states as using the same level of energy While some administrators stated that they set their power management settings to go into standby but never hibernate Hibernate was not a power management option for some CPUs A large majority of interviewees at least set their power management to put the monitor into sleep mode after a certain period of inactivity commonly 30 or 60 minutes depending on the type of business or the user needs Only six interviewees had an idea of the amount of energy consumed by computers and other office equipment at their facilities or the percentage of total consumption that accounted for These individuals varied in occupation and market sector from VP of Operations at a communications company to a Waste Red
3. 2499 29 8760 100 8760 100 Using these calculations the UEC estimates for computers CRT monitors and LCD monitors are presented in Table II 7 Total energy consumption for this equipment in networked Northwest commercial applications eligible for EZConserve is estimated at 859 389 MWh year Table II 7 UEC Estimates and Current Energy Consumption Estimates for Applicable EZConserve Computers and Monitors in the Northwest Number NW Commercial UEC Total Applications Eligible kWh Y ear MWh Y ear for EZConserve Desktop Computers Desktop Computers Bm 4630 Potential Savings from Power Management As shown in Table II 8 and Appendix B the Alliance estimates that EZConserve can improve the incidence of power management enabled and working from 25 to 85 for computers and from 60 to 85 for monitors Furthermore the Alliance estimates that activation of the Surveyor software will lead to a shift from hours active to hours in off power modes Table II 9 and Table II 10 14 Roth et al Energy Consumption by Office and Telecommunications Equipment in Commercial Buildings January 2002 Arthur D Little for Office of Building Equipment OR MPER 1 EZConserve Evaluation Il 7 Table II 8 Percentage of Computers and Monitors with Power Management Enabled and Working Post activation of Current Values EZConserve Surveyor Desktop Computer CRTILCD Monitor Kawamoto 2001 Allian
4. EZConserve Evaluation V 5 We then calculated energy consumption as UEC PA HA weekday PL AL weekday PO HO weekday T P A HA night weekend P L HL night weekend PO H Onight weekend where UEC isthe Unit Energy Consumption for equipment type kWh year lt PA is the average active mode power for computer or monitor Watts lt PL is the average low power mode power for computer or monitor Watts lt PO is the Average off mode power computer or monitor Watts lt HA is hours of operation in active on mode for computer or monitor hours year lt HL is hours of operation in low power mode for computer or monitor hours year lt HO is the ours of operation in off mode for computer or monitor hours year Energy savings are estimated as the difference between the UEC pre Surveyor activation and the UEC post Surveyor activation As shown in Table V 3 the computers and monitors for Quantec ranged from no estimated savings to estimated savings of 107 kWh year Note that with a study period of only a few weeks there is certainly some noise that is likely the reason for negative savings to occur e g someone working late to finish a project during the post activation period someone missing work during the pre activation period etc However independent of this potential error there are two important findings from these data including 1 Night and weekend hours accounted for n
5. However promoting changes in workplace habits would also prove a competitor for EZConserve For example management often chooses to encourage turning off PCs and or monitors at the end of the day by sending out reminder emails Compliance can be checked through random walk through audits during evening hours Companies may use various tactics e g e mail candy yellow sticky notes to reward employees for complying with the policies The effectiveness of these practices is not known but the costs are minimal and a manager may chose to try a cheaper solution before opting to purchase a software solution To the extent that some PC energy savings have already been captured by firms through their current PC policies and practices EZConserve may consider flexible pricing to keep the payback to an acceptable level When promoting Surveyor to these companies EZConserve may focus on nor energy benefits and ability to automate and sustain savings even if current practices change and the efforts to encourage and reward employees are diminished Network Administration Practices Incorporating power management settings into log in scripts has also proven to be a potential competitor After a presentation from Surveyor just such a solution was implemented at one very large corporate client with more than 5 000 computers at its headquarter offices The firm credits EZConserve with beginning the dialogue between the Resource Conservation Manager and t
6. Long Brochure The long brochure consists of four pages of information regarding corporate energy costs Surveyor as a solution to bring down energy D MPER 1 EZConserve Evaluation Ill 5 costs related to PC energy consumption frequently asked questions and their corresponding answers and contact information for EZConserve The discussion of corporate energy costs related to computer use presents information at a very high level It discusses and presents national energy and cost savings potential This allows EZConserve to identify the magnitude of the potential savings but individual business may find it difficult to determine how much of that potential may be theirs A specific case study of a typical customer that companies can scale up or scale down to assess their own savings potential may be more compelling than the global estimates While the long brochure provides more opportunity to describe the Surveyor software product and to discuss its benefits there is very little descriptive text Even in the comprehensive list of questions and answers there is very little discussion about what the Surveyor is or how it works The questions and answers do try to anticipate objections to adoption of the Surveyor software and provide effective responses a greater focus on the benefits to the potential customer and a stronger call to action may garner more results for EZConserve In addition to the energy savings benefits the brochure
7. ag How do you deploy new software 5 How often do the CPUs or the operating systems in your organization typically get upgraded or replaced Q 1 2 years o 2 3 years OQ 4ormore years o Don t replace only at failure Q Don t know BUSINESS AND EMPLOYEE CONDUCT 6 Does your organization implement encourage or mandate energy saving practices Yes CY No Don t Know If yes what kind please describe This could be computer lights heating etc 7 Does your company have a specific policy or practice to reduce energy use by computers and other office equipment such as a policy to purchase energy star products O Yes QO No skip to 8 UO Don t Know skip to 8 If yes what are they Q Encouraging use of power management capabilities Q Purchasing energy star products Q Turning off computers at night or when not in use If you turn off computers at night how is this done Q Manually Automatically Send reminders to users Don t Know Other Oooo Ooh IO MPER 1 EZConserve Evaluation D 4 8 Are these policies generally complied with QO Yes skip to 9 Q No QO Don t Know skip to 9 If no what are the reasons for non compliance Q interferes with completion of work o Inconvenient Q Benefits not recognized o Not enforced Q Other 9 What percentage of your users typically turn off their computers and monitors when they leave in the evening O Less than 20 o 20 to 40 QO 40 to 6
8. provided no real benefit to them or their users Network administrators indicated that while they were interested in saving energy they were facing many other pressing issues that were a higher priority to them and to their users There was a perception that use of the Window power management capabilities led to increased complaints and impeded productivity Software Purchase Decision Making Process The processes of deciding to purchase software as described by survey participants were as diverse as the organizations represented in the survey Smaller organizations tended to have quicker purchasing processes with fewer people and steps involved while larger organizations tended to have more individuals involved in the decision making process and a purchasing department that negotiated with the software vendors While all network administrators stated that they were somewhat or very involved in the decision making process to purchase software only about half of the other decision makers also claimed to be involved in the process due to the diversity of their positions Many of the organizations have a process to initiate software requests but ultimately that request is reviewed by the network administrator or IT organization Virtually all of the network administrators listed compatibility as consideration in evaluation new software applications Other considerations such as budget ease of use and security were expressed by half or less of
9. see www goitec com home Upcoming conferences and exhibits that attract people responsible for energy management include the World Energy Engineering Conference at the Georgia World Congress Center Atlanta GA on October 9 11 2002 and the Esource Members Forum and Technology Exhibition to be held November 4 7 2002 in Colorado Springs CO Trade shows would provide EZConserve with the ability to obtain name recognition put a trinket and a brochure into the hand of industry members so that they have a constant reminder of the product and put the business card of a potential customer into the hands of EZConserve sales staff Trade Magazines Reviews in trade magazines may catch the eye of corporations and organizations looking for cost savings Trade magazines are often considered a source of unbiased information on existing and new products In the case of companies that have declined the opportunity to become and evaluation partner or who continue to consider the option seeing a review or ad in a popular trade magazine may prompt them to reconsider the product Trade magazines such as CIO ComputerWorld and InfoWorld report on new software entering the market International Data Group IDG publishes these three magazines among others and can be found on the web at www idg com The company boasts that it is the world s leading technology media research and event company and their publications can be found on the desks at many me
10. they should focus on meetings of those groups While it may be a great investment in the long run a booth is not needed to make a trade show work for EZConserve There are a number of other ways the company can benefit from a trade show without incurring the time and expense of creating an exhibit Speaking at a conference as EZConserve has done in the past is one way to participate in a trade show without having a booth Many larger trade shows have comprehensive seminar programs EZConserve staff could exploit their expertise by participating in a panel or a technical session and they can schedule one on one meetings with conference attendees in smaller meeting rooms that are often available Trade shows in the area include the Information Technology Exposition amp Conference ITEC with exhibitors including software hardware ISPs media and small business owners The event provides a seminar series designed to increase knowledge of available solutions that match business needs Portland ITEC will run December 11 12 2002 at the Oregon Convention Center Seattle ITEC will be held May 13 14 2003 at the Washington State Convention and Trade Center OO MPER 1 EZConserve Evaluation lll 8 Reaching beyond Pacific Northwest the Government Business Education amp Tech Expo will be held in Los Angeles from Oct 23 24 2002 For a comprehensive listing of information technology events along with information on registration and exhibiting
11. Don t Know 20 Have you or others in your organization been contacted about power management solutions for your networked PCs O Yes Q No complete skip to thank you Q Don t know complete skip to thank you 21 Which software product was proposed or did you consider a EZConserve s Surveyor QO EZSave by DOE Q WattSavvy by Blue Owl or a Others What were your general impressions Ooh C MPER 1 EZConserve Evaluation D 12 N N Do you perceive any barriers to purchasing the software Don t prompt with options Budget Financial Insufficient savings benefits Incompatible operating system computers Security concerns Lack of case studies and current customers Too busy to look into it Poor sales presentation More information needed on Other Don t know OUOCUOOOOCOD N a What information would have helped in the purchase decision but was not available Were there any major features of the software that intrigued you Yes What were they No skip to 27 Don t know skip to 27 OoOON In the software you looked at were there any features missing Yes What were they No complete skip to thank you Don t know complete skip to thank you oooRY That was my last question for you Pd like to thank you for your time Your answers will help us in our efforts to reduce the energy consumption of networked computers Oo MPER 1 EZConserve Evaluation D 13
12. MPER 1 EZConserve Evaluation I 11 Ill Business Model and Marketing Assessment Evolution and Effectiveness of the EZConserve Business Model The EZConserve business model has evolved as potential customers have provided feedback on their requirements for new software Specifically potential customers approached with Surveyor marketing material have asked for references proof of the ROI through field test studies and validation through Beta evaluation test sites that the software was compatible and did not cause any major problems Clearly an initial set of users was required to establish the Surveyor product as a solution with a proven track record and proven results Beginning with a traditional business model EZConserve launched with a plan to develop their product do some field testing and then begin to market the product in an effort to gain market share and generate revenue As potential customers began voicing a desire to see a list of current customers EZConserve modified their business model In February 2002 a plan to recruit Marquee Customers e g large organizations that are early adopters was created that included the recruitment of representative organizations from specific market segments in order to establish a reputable list of customers The four segments targeted by EZConserve included lt Fortune 500 Firms lt School Districts lt Government Agencies lt Utilities The Marquee Cus
13. MPER 1 EZConserve Evaluation IV 1 Of the 250 organizations thirty six participated in the survey with multiple respondents from the same organization in some cases Originally Quantec and the Alliance targeted 70 survey completions but we were only able to complete 45 interviews The decision to terminate efforts to complete additional surveys was due to the difficulty experienced in reaching and engaging potential respondents Several factors accounted for the difficulty in reaching potential respondents and ultimately what Quantec would consider a very low response rate of 15 Individuals we attempted to contact were difficult to reach as they were out of the office and when messages were left calls were seldom returned Some organizations and individuals would not consent to be interviewed due to either a corporate unit policy not to participate in surveys or a lack of time to spend participating in a 15 minute survey In particular many of the largest companies approached for example Micron and Costco one of the key target markets established by EZConserve had a policy in place to decline participation in surveys Smaller companies and government organizations were much more likely to accept the call and participate in the survey Though we used two survey instruments many of the same questions appeared on both In this section we discuss the findings by major topic area and specify whether responses are by network adminis
14. P41290Mhz P3700Mhz K7950Mhz P3750Mhz P2450Mhz P3600Mhz K71000Mhz P3 450Mhz Computer owns Of oe p SC dSSSSC RSCSC gSC C SASC IS S COSC vNSCOC Of ooo Monitor Power tes TF E a S T a T E MPER 1 EZConserve Evaluation C 1 Table C 2 Computer Monitor Specifications and Power Levels for PEP Site Del M991 19 CRT All the computers and monitors at the PEP site were the same make and model and all had the same specifications Power levels were recorded using Watts up watt meters as tested at the PEP site by EZConserve a oo OR ee a 35959999990 MPER 1 EZConserve Evaluation C 2 Appendix D Survey Instruments Industry Interviews Interview with Industry people LBL EPA What is the interest and acceptance of computer energy saving applications in the workplace Are there any reports available Probe for differences by industry company size etc What companies are making energy savings products for PCs or monitors What do you see as the strengths and weaknesses of these products Have you heard about EZConserve or a product from EZConserve called Surveyor If aware of EZConserve Surveyor What do you see as the strengths and weaknesses of EZConserve Surveyor What will be the key changing points that will push businesses to be more concerned about energy saving PC s in the workplace What will be the biggest obstacles f
15. Power management of both CPU and monitor power management lt Other norenergy benefits including remote shutdown of PCs and monitors computer inventorying and asset management capabilities In addition few of these competitors seem to have a scalable effective business model They are selling through shareware sites or government organizations and only EZSave has demonstrated a broad business to business marketing program Advances in Operating System and Hardware Capabilities Competition in the marketplace however extends beyond energy management software solutions Software provides one way of implementing desktop settings that turn off and or lower the energy consumption of PCs and or monitors Other solutions that support the same end result include the utilization of help desk and network management software such as Intel Landesk Manager Microsoft SMS Novell Managewise and Altiris Express Deployment Server targeting toward the educational market These tools are designed to support comprehensive network management functions including asset management desktop management help desk management network management server management and operating system deployment They may also offer a mechanism for delivering a corporate wide strategy that sets or resets the power management settings The ability to use these tools to that end will depend on the programming capabilities of the network administrators What they will not provid
16. STAR products were the best option for several reasons including reduced energy costs Only about 20 of those claiming to work to reduce the energy consumption of computers and office equipment did so through the use of Windows power management capabilities Those companies and organizations choosing not to encourage their employees to turn off their CPUs cited reasons such as no longer needing to reboot new operating systems on occasion to refresh them and not having the time nor resources available to enforce the policy behavior Among government agencies schools and utilities power management and conservation policies were prevalent for financial and market reasons Organizations least likely to have and enforce energy conservation policies were those in manufacturing and health care This may be due to the fact that such facilities have 24 7 operations Retail market representatives while not heavily represented in our phone survey attested to being very energy conscious and to taking several measures to reduce the amount of energy consumption at their facilities Thirty percent of other decision makers indicated that they make others aware of their actions to conserve energy or other environmentally beneficial actions Tactics for creating awareness included web postings communication with employees or customers and more formalized reporting through a Corporate Responsibility Report OR MPER 1 EZConserve Evaluation IV 4
17. United States and available from 8 00 to 5 00 PST Monday through Friday is also a great strength of Surveyor Several competitors located outside the country are not as accessible and calls to their technical support lines if available are not free EZConserve offers a toll free number for technical support and does not limit either the length or the number of calls made by any one customer On Site Control through the Network that Allows for Exceptions Surveyor s control using the network provides a customer with functionality that extends beyond the features of other competitors Control using the network allows for a network administrator to push out the initial settings and any future changes Furthermore it ensures that when a user changes the power management settings on his or her desktop the settings are reset by the system upon the next login or restart meaning that a user can override the system settings for a day if working into the hours that Surveyor would normally turn their computer off This centralized control coupled with user flexibility allows for both a network administrator and a desktop user to feel as if they have control of the system while also relying on it to save energy and not affect their work Reporting Auditing and Analysis Tools Almost every interviewee of every market sector noted the importance of receiving reports that quantified the amount of energy savings achieved in order to justify the purchase o
18. and number of the appropriate person Your opinions will be held confidential your name will not be associated with any of your responses The survey will take about 20 minutes Is this a good time for us to talk IF NO RESCHEDULE IF YES PROCEED Pll start with some general questions for you NETWORK HARDWARE OPERATING SYSTEM INFORMATION ak How many desktop computer systems are you responsible for E EARE exactly Q less than 10 o 10to 50 a 50 to 100 o 101 to 200 Q 201 to 500 o 501 1000 Q 1001 2000 o greater than 2000 Q Don t know but guess wouldbe__ What tools or methods do you employ to determine how many N What processors do you have installed on your systems excluding servers How many of each take a good guess Intel Pentium IV Intel Pentium III Intel Pentium II or earlier Apple G4 Apple G3 Apple PowerPC Apple 680xx series Other OUOCOCCOOD 100 oo What operating systems do you have installed on your systems excluding servers How many of each take a good guess Windows 95 Windows 98 Windows 98 Second Edition Windows NT Oooo Oo MPER 1 EZConserve Evaluation D 3 Windows ME Windows 2000 Standard Windows 2000 Professional Windows XP Linux INCLUDES RedHat Debian SuSE etc MAC OSX MAC OS9 X MAC OS8 x MAC OS7 5 7 6 1 MAC OS7 7 1 2 MAC OS6 0 8 or earlier Other Don t know OUOCOOOCOOOCOOROD _ gt Q O
19. as part of the solution Forty five interviews were conducted with respondents from 36 different organizations Recognizing that multiple decision makers may be involved in the decision to purchase Surveyor Quantec sought responses from network administrators who would almost always be involved in the decision to purchase Surveyor as well as personnel responsible for cost control energy management or corporate sustainability efforts While most of the organizations surveyed have some energy conservation policies or practices in place there was little awareness of the issue of energy consumption by computers and other office equipment Very few of the survey respondents were aware of Surveyor or other potential solutions to reduce consumption Most organizations had some process for initiating a software purchase from various parts of the company but ultimately the request ends up with the network administrator to make a final decision Network administrators consider several factors as they make their purchase decision including lt Initial cost and return on investment lt Compatibility with other software lt Ease of implementation and use Network administrators rely heavily on the reputation of software providers and the reported experiences of other users EZConserve s effort to build a group of reputable users through its PEP program directly addresses this need The survey of a handful of customers that had been introdu
20. chapter Hibernate mode showed full power savings There was virtually no difference in the energy consumption in hibernate mode or in shut down Quantec used HOBO data loggers and current transducer CTs The HOBO CT however uses an inductive sensor This is appropriate for sine wave current but may be less accurate for distorted AC current such as that on computers There is no way to determine the magnitude or direction of this variance The power demand for Quantec and the PEP sites therefore were recorded using instantaneous RMS power meters Using a similar approach to the Lawrence Berkeley National Laboratories whenever a machine entered a new power level we waited at least 15 seconds for the power to stabilize observed the readout for 30 seconds and recorded the average reading Roberson et al Power Levels in Office Equipment Measurements of New Monitors and Personal Computers March 13 2002 ACEEE Draft Paper Appendix D contains the power level readings for both Quantec and the PEP site 27 The research for PC and monitor night status shows a wide range for the percentage of devices in the off mode with average of approximately 53 to 93 of computers and monitors turned off or in hibernate mode at night Weber et al Field Surveys of Office Equipment Operating Patterns Laurence Berkeley National Laboratories September 2001 Oo O MPER 1 EZConserve Evaluation V 3 Hibernate is essentially shuttin
21. concerns such as security ease of installation ease of administration and maintenance compatibility required hardware and software and general technical architecture Again the question and answer format does alert the reader to the key message that EZConserve is conveying but additional questions could arise EZConserve could consider converting the question and answer to a bulleted list of key technical characteristics and then have an evolving list of Q amp A on their website Detailed questions that delve into the depths of the technical architecture may be separated into a troubleshooting document or a troubleshooting section of a user manual Overall the breadth of marketing materials is appropriate In some cases more targeted messages and a stronger call to action may increase the effectiveness of the various materials Rather than providing the materials en masse to a potential client EZConserve may consider how the materials could be used at different stages of the sales process e g providing more detailed product information as the customer becomes more engaged and interested in the product Future Marketing Strategies EZConserve sales and business development staff members have given presentations on Surveyor to groups of potential customers including government agencies and school district representatives They have also OO MPER 1 EZConserve Evaluation Ill 7 given presentations at conferences presenting Su
22. control software and awareness of the EZConserve or other software tools These interviews were conducted with a combination of lt Premier Evaluation Partners PEPs using Surveyor one organization three interviews lt Non purchasers of EZConserve that were aware of the software five organizations six interviews lt Non purchasers of EZConserve that were not aware of the software thirty organizations thirty six interviews The Decision Maker surveys covered a number of topics including the following lt Energy management conservation policies Awareness of networked computers energy consumption Interest in and willingness to address energy consumption issues Software purchasing decision making process Desired features tt T fT T Potential barriers lt Willingness to pay and payback requirements Task 4 Assessment of the Marketing Approach and Documentation of the Project In addition to the surveys discussed above we conducted a careful review of the EZConserve business documents the business plan marketing plan and marketing materials and secondary data sources to perform an analysis of the competitive position of EZConserve versus other power management options Oo I L MPER 1 EZConserve Evaluation 1 8 Task 5 Validation of EZConserve s Energy Savings Quantec purchased 20 HOBO H8 4 Channel External data loggers to record the energy consumption of CPUs and monitors To date we hav
23. is currently under development As work continues on this version EZConserve should define the desired functionality based on their product vision the feedback from Premier Evaluation Partners and the survey findings discussed in this report Once the desired functionality is established a product development plan that clearly defines the product vision the required development resources and schedule for meeting key developmental milestones should be documented Recommendation Three EZConserve should be prepared to launch an aggressive marketing campaign once the next production version of Surveyor 1 4 is ready The marketing campaign should clearly establish the product s value proposition and highlight both energy and nor energy benefits including lt Ability to ensure compliance with energy management policies lt Reduce users time and effort required to achieve energy savings lt Support of asset management efforts Enhanced security through system shut off EZConserve must differentiate Surveyor from its direct competitors and possible substitutes EZConserve should be confident that version 1 4 has been thoroughly tested and is ready to market before initiating an intensive campaign Recommendation Four In establishing the product development schedule for Version 1 4 and subsequent versions of the software EZConserve should consider the potential window of opportunity for the Surveyor product particular in l
24. lt PA is the average active mode power for computer or monitor Watts lt PL is the average low power mode power for computer or monitor Watts lt PO is the Average off mode power computer or monitor Watts lt HA is hours of operation in active on mode for computer or monitor hours year lt HL is hours of operation in low power mode for computer or monitor hours year lt HO is the ours of operation in off mode for computer or monitor hours year Average power levels for computers were assumed from the most recent study from LBNL and are shown in Table II 5 Table Il 5 Assumed Power Levels for Computers and Monitors Watts Computer CRT LCD desktops Monitor Monitor lowly iP SO TSC TTC OF FO Next assuming that 25 of computers and 60 of monitors have power management enabled and working we assume that computers are active for 59 of the time in low power mode for 4 of the time and off 37 of the time Monitors on the other hand are active for only 37 of the time in low power mode for 34 of the time and off for 29 of the time S Roberson et al Power Levels in Office Equipment Measurements of New Monitors and Personal Computers ACEEE Summer Study 2002 O oeR MPER 1 EZConserve Evaluation Il 6 Table II 6 Current Annual Hours of Operation by Mode Desktop CRT LCD Computers Monitors Active PA 5131 59 3281 37 375 4 2980 34 Off PO 3254 37
25. of Surveyor are adopted Annual Energy Savings Currently the Alliance assumes 200 kWh of savings for each PC CPU and display combination that Surveyor is installed on This savings is based on the assumed baseline energy management practices and the expected power management strategy deployed While the estimates from our monitoring are somewhat lower we do not recommend changing the savings estimates at this time because of the vagaries of the small sample of workstations monitored Quantec will conduct additional site monitoring over the next several months and will address this issue in the next MPER OO NOl MPER 1 EZConserve Evaluation VI 2 Vil Findings and Recommendations Findings and recommendations from the evaluation of the EZConserve project and the Surveyor software that appear throughout this report are grouped and summarized into three primary areas lt Business Strategy lt Marketing Approaches lt Savings Business Strategy EZConserve modified its business approach considerably from the original plan provided to the Alliance The beneficial changes include lt Increased numbers of organizations using the product who are more apt to purchase the product having tried it first lt Increased name recognition and enhanced reputation as users tell other members of their market sector about EZConserve e g Portland Public Schools shares information with other Oregon school districts lt Creat
26. one computer at the Quantec office Investigation into the cause of the disabling would allow for EZConserve to either instruct customers on how to re enable hibernate standby or at least warn them that the energy savings using these settings may not be achieved Appealing to Customers that Are Looking for More Functionality Several major decision makers including one that wanted to purchase Surveyor mentioned that a solution like Surveyor was a very low priority for them because it did not add to users efficiency nor make a network administrator s OO MPER 1 EZConserve Evaluation Il 10 job any easier While an advocate for cost control or energy conservation may prioritize Surveyor much higher network administrators are almost always involved in the decision to purchase software and are the most likely decision maker to veto the purchase of software that requires IT time and resources without providing benefits to either computer users or themselves Adding inventory management functionality may make Surveyor a more appealing product to a network administrator because they would benefit from its use Alternatively bundling Surveyor with a set of tools that provide inventory management capabilities may make Surveyor even more appealing to a network administrator without requiring EZConserve to invent or re invent considering inventory management products on the market a new product OR rr re ananm m Xn OcooocrroDyg gt
27. replacement cycles Figure IV 4 Computer Replacement Schedules 1to2years 2to3years 3to4 years 4 years As needed MPER 1 EZConserve Evaluation IV 8 The survey respondents may be holding onto their IT equipment longer than other businesses In June 2002 the New York Times reported a computer s current average life span is three years and shrinking and a National Recycling Coalition survey states that by 2007 500 million personal computers will become obsolete The report also discusses Moore s Law developed based onan observation by Gordon Moore co founder of Intel that says processor speed doubles approximately every 18 months prompting sales of newer faster machines It is also important to note that according to the survey respondents equipment replaced is not necessarily retired but may be allocated to other users and only one respondent claimed to have scheduled corporate wide operating system and software upgrades Because of the wide variation of policy and market driven approaches to system replacement enterprise wide software must be compatible with several generations of processors and operating systems In the case of Surveyor the product has been developed to function on most computers running Windows 98 SE 2000 NT and XP and a variety of processors that support those operating systems It also can detect non compatible operating systems i e Windows 95 and respo
28. should highlight some of the nonenergy benefits e g enhanced security that users will realize In an organized manner the contents of this brochure should list information that someone who has just been introduced to EZConserve Surveyor would want to refer back to at any time These would include price per unit estimated savings per unit per year ROI operating system and hardware requirements and estimates of the amount that a company may be losing or not saving by not implementing power management Case study results or a hypothetical customer example could be used Finally this brochure should contain contact information for EZConserve including the website address Some of the contents of the current long brochure namely FAQs and answers could be posted on a web page where they could be updated frequently EZConserve has done a good job of anticipating the questions of potential customers but additional question could arise as they engage customers in the sales process Short Intro Surveyor Brochure The short intro Surveyor brochure poses the question What are your computers up to when no one is looking This attention getting headline encourages people to pick it up and see what it says Inside it discusses the costs of energy waste due to the disabling and ignoring of power management capabilities in corporate PCs over 1 6 Billion every year It introduces Surveyor as an inexpensive simple to use software progr
29. should be verified later in the second or third MPER after a number of customers have installed Surveyor OR iiiiaaaaaaaaaaaaaaaaaaiaiaiaiaaaaassssslssiaiaIassssl ll MPER 1 EZConserve Evaluation VI 1 Life of Measure The Alliance is using an estimated measure life of 10 years With the added assumption of a replacement cost for users after 5 years Quantec agrees that the measure life is reasonable Annual Operating and Maintenance O amp M Costs Currently the Alliance assumes no annual O amp M costs Some costs network administrator time may be incurred if there are any changes to the power management strategy for the company or if detailed tracking and reporting are done As is the case with installation costs we recommend that this assumption be revisited later in this evaluation Market Size The market size in 2010 is based on the current estimated number of PCs in use and the expected growth rate There are an estimated 2 3 million PCs in the NW market in 2001 At a 2 5 growth rate this will grow to 3 2 million PCs by 2010 This assumption appears to be reasonable Units Sold The Alliance predicts sales of just over 2 000 units in 2002 growing to annual sales of approximately 85 000 units per year in 2010 These sales would result in a market saturation of 14 Quantec agrees that that this level of saturation may be achievable once full scale marketing of the product commences and if the recommended changes in the functionality
30. solutions for computers PCs and monitors lt Review of the EZConserve business and marketing approaches OO NI MPER 1 EZConserve Surveyor Evaluation ES 1 lt Customer surveys to determine awareness and interest in energy management solutions for computers lt Verification of Surveyor s monitoring and reporting functions through site monitoring Competitive Landscape As the number of computers per capita in the marketplace has increased exponentially so too has the energy to power the computers and monitors The increase in the number of computers and other office equipment in the workplace has placed a new strain on the demand for electricity especially during peak times of use Due to the recent energy crisis organizations are looking for many ways to reduce their energy consumption from removing and replacing light bulbs to mandating that employees turn off their computers and monitors when they leave the office With an estimated more than 2 3 million desktop computers in use in the Pacific Northwest the total energy consumption and the potential for savings is tremendous Quantec estimates over 860 GWhs of energy used annually to power desktop computers in the region and potential savings of over 217 GWhs with increased power management of those systems EZConserve seeks to leverage these market conditions to promote its Surveyor software as a simple and cost effective means of reducing computer energy use The Sur
31. t Know Other DOODO 3 Are these policies generally complied with QO Yes skip to 9 Q No QO Don t Know skip to 9 Oo MPER 1 EZConserve Evaluation D 9 If no what are the reasons for non compliance a interferes with completion of work Inconvenient Benefits not recognized Not enforced Other DODO 4 What percentage of your users typically turn off their computers and monitors when they leave in the evening Less than 20 o 20 to 40 QO 40 to 60 o 60 to 80 OQ 80 or more o Don t Know 5 Does your company currently implement Windows based power management settings such as power off standby and hibernate Q Yes Q No skip to 11 Q Don t Know skip to 11 If yes are the settings centrally managed Q Yes Q No skip to 11 QO Don t Know skip to 11 If yes how What amount of time do you require or recommend for these settings Power off Standby Hibernate How do you enforce computer energy policies Send out reminders Walk to each computer and make changes manually Do not enforce policy Provide incentives to users that do turn their computers off at night Don t know Other OOOOOU 7 Does your organization make the public aware of its efforts to conserve energy or other environmentally beneficial activities QO Yes O No O Don t Know If yes how Please describe NETWORK HARDWARE OPERATING SYSTEM INFORMATION 8 How many desktop computer systems are
32. the respondents Over half of the respondents conduct in house testing of software before making a final decision to purchase Desired Features Few interviewees were aware of EZConserve and the Surveyor software or any of the other software products designed to reduce energy consumption of networked computers Those individuals that had heard of Surveyor had only a few suggestions for additional features Suggested features included lt Admin tool should allow sort by computer A management console should be included The ability to enable or disable the icon in the tray should exist TT The CD label should indicate the release number D MPER 1 EZConserve Evaluation IV 6 lt A demo version of the software should be available to allow in house testing by network administrators before purchase and roll out to users lt The software should not slow or disable screensavers installed for privacy reasons prior to executing power management controls Other interviewees that were not aware of the Surveyor product mentioned the necessity to have power management correspond to their security policies For example several organizations with financial or governmental data stored on their computers required that all users log off and turn off their CPUs to ensure the security of their data While this is not necessarily a missing feature of Surveyor the ability to identify security focused settings during configuration would be
33. the average annual energy used by a computer or a monitor UEC can be described by Equation 1 Equation 1 UEC SPM X PA X HA PL X HL PO X HO 7 X 365 1000 1 SPM X PA X HA HL PO X HO 7 X 365 1000 EPC where lt UEC Unit Energy Consumption for equipment type kWh year lt PA Average active mode power for computer or monitor Watts lt PL Average low power mode power for computer or monitor Watts Oo O MPER 1 EZConserve Evaluation B 1 lt PO Average off mode power computer or monitor Watts lt HA Hours of operation in active mode for computer or monitor hours week lt HL Hours of operation in low power mode for computer or monitor hours week lt HO Hours of operation in off mode for computer or monitor hours week lt SPM Power management enabled rate for computer or monitor lt EPC Extra energy for printing or copying kWh year Zero for computers and monitors lt 365 days per year lt 7 days per week To determine savings we first determine a typical or current UEC for both a computer and a monitor Then we estimate how Surveyor will modify one or more of these variables to determine a Surveyor UEC The difference between the typical UEC and the Surveyor UEC is the estimated energy savings Typical UEC A typical UEC is calculated by determining a typical or current value for each of the eight variables in Equation 1 Research inv
34. via email EMO Energy Management Option Uses TCP IP protocol to transport information from client to server Client is distributed to CPUs via software distribution tool or logon script Not available Located in Australia Support provided by Energy Management Solutions over the phone Il 2 l l EMO ea EZ Save and EZ Wizard Wattsavvy CE Night Watchman Energy Management Option Distribution Downloadable off the web Los Angeles Department of Partner with a Value Added Email or phone call required Cannels Advertised for on the EPA Water and Power LADWP Reseller in the UK to obtain information on web site customers are eligible for a Purchases made on the web purchasing FREE copy of WattS awy site Personal Edition through download Enterprise version not readily available over the web must submit request form Ooh ee asa 999990 MPER 1 EZConserve Evaluation Il 3 None of these potential competitors has the exact functionality of Surveyor in many cases they fall short The following features provide EZConserve a potential competitive advantage lt Developed and supported in the United States with free support available from 8 00 to 5 00 PST Monday though Friday through a toll free number or email All support requests are addressed within 24 hours lt Centralized control through the user s network administered on site lt Reporting tools allowing auditing and savings analysis lt
35. 0 o 60 to 80 OQ 80 or more o Don t Know 10 Does your company currently implement Windows based power management settings such as power off standby and hibernate Q Yes Q No skip to 11 QO Don t Know skip to 11 If yes are the settings centrally managed Q Yes QO No skip to 11 QO Don t Know skip to 11 If yes how What amount of time do you require or recommend for these settings Power off Standby Hibernate How do you enforce computer energy policies Send out reminders Walk to each computer and make changes manually Do not enforce policy Provide incentives to users that do turn their computers off at night Don t know Other DODO CDO ENERGY MANAGEMENT SOFTWARE AWARENESS AND REQUIREMENTS 12 Do you have an idea of the percentage of your total electricity costs that are associated with computers or other office equipment oYes estimate o No 13 Has your organization considered purchasing energy conservation or power management software Q Yes QO No QO Don t know 14 Are you aware of or familiar with Energy saving software for computers monitors Q Yes Q No skip to 15 If yes Which ones Oo MPER 1 EZConserve Evaluation D 5 EZSave Oh Yes ONo WattSawy Yes O No EZConserve s Surveyor Yes UO No EMO O Yes UO No 15 How much total time would you think is appropriate for initial installation of a piece of software for the computers that y
36. 01 but is projected to rise to 4 7 in 2002 and to 9 6 in 2003 Kevin White research manager of IDC s Global IT Economic Outlook program stated that businesses recognize the potential for IT to reduce costs expand revenue and improve the bottom line But in the short term making these investments require s funds that are often in short supply during a downturn As the economy gathers steam and corporate profits improve businesses will Per analyst briefings from Intel and Microsoft These figures are probably optimistic given sluggish growth through the second quarter 2002 D MPER 1 EZConserve Evaluation Il 1 have the resources to invest in IT Historically there is a strong correlation between corporate profits and technology investment Whether those predictions will hold true is yet to be seen The overall conservatism in IT budgets may signal an opportunity for EZConserve as people continue to use existing computers EZConserve s Surveyor offers a low cost way of obtaining energy management capabilities without the need to invest in new systems Market Potential Computers and other electronic equipment continue to become more ubiquitous in the commercial workplace The latest Commercial Building Energy Consumption Survey CBECS for example reported a 35 increase in the number of computers in commercial buildings from 1995 to 1999 Energy consumption from desktop computers and monitors in commercial applicat
37. 11 V Validation of Surveyor Software cccceeeseeeeeeeeeeeeeees V 1 Data Logger Bindings 2 204 5seit6 sss scasccsecnse A RE a E E V 2 Validating Surveyor Log Piles s cgscsc ueasccscsatacss sdeseractivencsonctiacsoevaoncderss V 4 Extrapolating Data to Estimate Annual Savings V 5 Limitations to the Metering Study ee eeeeeeeeeereecesecnseeeeeeeeaees V 8 RECOMIMENG AL ONS eisiaa siete nec iatiat onceiuaceealdaias ian a T V 9 VI Cost Effectiveness Analysis s ssssssssnnnnnnnnnnnnnnnnnnnnnnn VI 1 Review of Alliance s Cost Effectiveness Assumptions 06 VI 1 VII Findings and Recommendations cccsesseeeseeeseeeees VII 1 B sin ss Strat o yeninin ini E E E E aaeeacees Vil 1 Marketing Approaches 6 2 s 2ue ccysceivacnstdu ct saseceued os eeaicuaseeosadauceesney VIl 2 Software Operation and Savings ceeceeeeessceesseceseeeseeesneessaeenseeees VI 3 Summary Recommendations 0 ceeeeeceeececesececeeeeeceeceecseeeeesseeeesaeees VIl 4 Appendix A Glossary of Key Terms cccseeeeeeeeeeeeeeeees A 1 Appendix B Energy Saving Calculations cssseeee B 1 Proposed Savings Methodology for EZConserve s Surveyor Software Sore cada Gola eet elet tae ected a cated de a A r atlases B 1 Appendix C Power Levels for Monitored Computers C 1 Appendix D Survey Instruments cssceeeeeeeeeeeeeeeeeeeeeees D 1 Industry Intervie WS s5 s 5 2 cc lt isesegeacbasnszere tesv
38. A hours per week from 62 9 to 42 9 for the monitor The Surveyor also has the capability to increase the SPM or Power Management enabled percentage An EPA study EPA 2000 on 300 monitors in USDOE s Office of Energy Efficiency and Renewable Energy office building found that only 30 of monitors had enabled power management Three months after the EZSave software enables Power Management in monitors only was implemented 85 of all monitors were enabled and still using the EZSave power management settings Therefore the Alliance has assumed that EZConserve s Surveyor will move the SPM for computers from 25 currently enabled to 85 and monitor SPM will go from 60 currently to 85 Table B 2 EZConserve Surveyor Values Computer Monitor Reference Lo HL Hours Low 7 2 hrs wk 57 7 hrs wk Roth 2002 HO Hours Off 87 4 hrs wk 68 0 hrs wk Alliance 2002 SPM PM Enabled Kawamoto 2001 EPC Extra Energy for 0 kWh 0 kWh Kawamoto 2001 Printing and Copying Based on these assumptions the computer and monitor will have a combined UEC of 479 kWh year MPER 1 EZConserve Evaluation B 3 Surveyor Estimated Energy Savings Given that the typical energy use UEC for a current desktop computer and monitor is 692 kWh year and that the Surveyor UEC is 479 kWh year the calculated Surveyor electrical energy savings is 213 kWh year Until the independent evaluation and field tests of the Surveyor are completed the Allian
39. Client monitors the Polls monitors on a network A visual scorecard of user Major Features Operating Systems and PCs Supported to determine each monitor s power management settings Generates reports on the result of the polling Sets appropriate power management settings on monitors on the network through login scripts Sets appropriate screen saver settings on monitors on the network so that users retain Uses the existing power management functionality in Windows 95 98 ME 2000 behavior is displayed on the front panel as well as a pie chartillustrating power saving history Reports on PCs that are wasting energy Provides tools to centrally configure display power Settings either by centrally enabling display power management configuring power management locally or encouraging night time Shutdown Will run on any PC that is Supported by Microsoft Windows version 95 or later Notan absolute requirement to have Internet access from your PC but it helps systems are shutdown or logged off in a consistent manner each day Integrated Wake on LAN technology also ensures that PCs can be remotely Switched on Can work with locked workstations Windows NT 2000 and XP utilization status of the desktop computer then decides whether the computer should be powered down Informs the user via logon screen of the level of savings that have been achieved energy and C02 generates reports of this i
40. Market Progress Evaluation Report EZ Conserve No 1 March 2003 prepared by Quantec LLC report E 03 110 NORTHWEST ENERGY EFFICIENCY ALLIANCE www nowalliancs org 529 SW Third Avenue Suite 600 Portland O regon 97204 telephone 503 827 8416 fax 503 827 8437 Final Report Market Progress Evaluation Report 1 EZ Conserve Prepared for Phillip Degens Northwest Energy Efficiency Alliance Prepared by Quantec LLC Table of Contents Executive SUMIMANY o scc iecceccleccec cde Jcee a eectn ccs icsdece es cosede i COVERVICW a inns e E a E cs Lue cto ten N Ea 1 Competitive Landscapes cnan reason e eK iriri aitis 2 Business Model and Marketing Strategies eee eeseceesseeeesteceesteeeentees 3 CUStOMEr SUVE yS E er a E A E E aes 5 Site Monitoring amp Software Validation cececeeeecceceseceesseeeesteeeeeeeees 6 Conclusions amp Recommendations cc ceeeeeseesseeesseceseceseeesseessaeeneeneees 6 l Introduction and Overview cccccceeeeeeeeeeeeeeeeeeeeeeeeeees l 1 Des ripti n f th Project a asina a N EEE I 1 Description of the EZConserve Surveyor Network Energy IMAM ABET PROC a E A Ea E a R I 1 Description of the EZConserve Business Model Marketing Approach 4 554 chisudsacsseccsasdeyededasadidesssssdsacasbeadevsnedeesmepeasaeeed aceasta edean 1 4 V l e PLO POS ILLOM Sct naaa a a tenes e N EE I 4 Quantec s Evaluation Plan pease ispan e T RNR I 6 ll Compet
41. Oo MPER 1 EZConserve Evaluation D 11 14 If you were to consider purchasing energy savings software how important is it to you to receive reports on the energy conservation practices of your organization enabling you to quantify the amount of energy savings Very important Somewhat important Not important Don t Know DODO y 5 When buying software for your network users what are your primary concerns check all that apply prompt if necessary Budget Financial Compatibility with hardware software and or external systems Ease of use administration configuration Time required to configure administer Security Reputation and or past experience with software company Other OUCUOOCOD At what level are enterprise wide software purchases made Department site level Centralized corporate organization level Other ooos 17 When purchasing software what information do you need in order to help you make your decision Case studies and current customers references Quantified financial benefits ROI Technical support accessibility Technical specifications Other Don t Know OOUcCoOCD ee If you were to purchase energy savings software how quickly would you expect it to pay for itself through energy savings Less than one year 1 2 years More than 2 years Don t care DODO 19 Do you believe that reducing energy use in networked computers can be cost effective Q Yes 0 No O
42. a strong selling point to organizations more concerned with the security of their system than with energy savings A lesson that the Alliance and others in the energy efficiency industry have learned is that non energy benefits are often very important in selling energy efficient technologies School representatives requested a solution that would run on Macintosh and Linux operating systems Schools were some of the most energy conscious organizations looking at energy efficiency efforts as a potential cost cutting tool that frees budget for other uses In a discussion separate from the survey a high school administrator working in one of the largest school districts in Oregon mentioned that schools in the district had been challenged to reduce their energy consumption and has been asked to come up with a plan to do so Potential Barriers Network administrators listed many potential barriers from distrust of the Windows based power management settings to having thousands of computers on location with varying schedules and types of use making it difficult to establish a single profile or to deploy software to client machines Table IV 2 lists some of the specific barriers to adoption mentioned by survey respondents Table IV 2 Potential Barriers to Surveyor Purchase OO aaaaaaaaaaaaaaiaiaiaiaaaaaaaassssssssssssIi i iIiIiIi MPER 1 EZConserve Evaluation IV 7 Some firms perceive no energy savings because of their current
43. aenavaraceess decebanecendeetepenecauneeed D 1 Network Administrator Survey ccssccesesseccsecceseeeeneeseenseceesees D 3 NETWORK HARDWARE OPERATING SYSTEM INFORMATION D 3 BUSINESS AND EMPLOYEE CONDUCT sssrini sosi sesti iniiis aia D 4 ENERGY MANAGEMENT SOFTWARE AWARENESS AND REQUIREMENTS a devine a aen A o A A EAA EE EE A ESI ETEA D 5 WIELINGNESS TOPAY a Aeara ane ana en ae rS aaae AE D 6 Other Decision Maker Questions c cccccccccsssessssececececseeessssseeeeeeeees D 9 BUSINESS AND EMPLOYEE CONDUCT 1 0 ccc ccececceecece nec eeeeceeeeeeseneees D 9 NETWORK HARDWARE OPERATING SYSTEM INFORMATION D 10 ENERGY MANAGEMENT SOFTWARE AWARENESS AND REQUIREMENT S EEEE E E AE E nddiecdon ieee D 11 Executive Summary Overview The Northwest Energy Efficiency Alliance Alliance and EZConserve Inc EZConserve have formed a public private partnership to help commercialize the EZConserve Surveyor Network Energy Manager software Surveyor Through their collaborative effort the Alliance and EZConserve seek to lt Enable network operators to remotely implement energy saving strategies for commercial networked personal computers lt Establish EZConserve as a viable energy efficiency business that develops promotes and supports energy saving products and services The Surveyor Network Energy Manager is a software tool that allows Information Technology IT administrators in large PC depen
44. al over time Using multiple profiles allows an administrator to selectively enforce the CPU and display power management settings per profile and can therefore disable CPU power management settings if they choose Other Non Energy Benefits Surveyor offers some potential non energy related benefits that may be important to some potential customers Non energy benefits include the ability to document hours of use inventory hardware and operating systems ensure compliance with organizational policies support efforts to utilize and manage assets and provide remote shut off of systems for security purposes Opportunities for Enhancement Surveyor must overcome several obstacles to gain a strong foothold in establishing the market The following four opportunities for enhancement focus on product functionality and features that may be modified to increase the marketability of Surveyor to its targeted audience network administrators and other major decision makers Changing the Reputation of Windows Power Management Surveyor s greatest technical strengths are also the product s greatest challenges because they involve the harnessing of Windows power management settings and utilizing the network Overcoming the stigma associated with the Windows power management settings on pre Windows 2000 operating systems is the greatest challenge that has been mentioned by network administrators The impression is that the power management settin
45. am that synchronizes and manages the power settings in your networked PCs On the back the pamphlet displays contact information for EZConserve OO MPER 1 EZConserve Evaluation Ill 6 It may be enhanced by including a call to action by asking the customer to make a phone call mail a reply card or some other action that puts EZConserve and the customer in contact Press Clippings Articles in the packet focus on the origins of EZConserve Surveyor s potential to create energy savings and the use of Surveyor in conjunction with Intel s IAPC technology As the software gains a customer base EZConserve should consider adding case studies and testimonials to the press clippings Contents of the clippings would eventually consist of material that will substantiate the facts and statements contained in corporate brochures and other marketing documents Technical Specifications The Technical Specifications document contains information that someone with a more technical background would be interested in reading For example if the packet were sent to a CIO or toa school district manager they would submit the Technical Specifications document to their network administrator or head technician to review Every section of this document contains a list of questions and answers pertaining to that section topic e g Installation This document must sell the product technology to the customer by addressing major technical
46. ar less energy than desktops For example the power demand for the three laptops in active mode ranged from 11 2 watts to 20 3 watts Desktop CPUs on the other hand had power demand while on ranging from 35 6 watts to 93 7 watts However when in the office the laptops were used with CRT monitors Power consumption may not vary for hard drive turn off At best the power levels decreased only a few watts when the computer went into hard drive turn off some computers showed no savings for hard drive turn off CPU power levels were often greater than monitor power levels Three of the six desktop computers at Quantec had CPU power levels that were greater than the attached monitor and two had power levels that were nearly equal Many of the computers and monitors had some power management in place before activation Every monitor at Quantec was normally manually turned off at night or had power management enabled in the period before Surveyor was activated At OSU all of the eight monitors and seven of the eight computers were either manually shut off at night or had power management enabled during the pre activation period Some computers did not have an option for standby mode or would not go into standby mode A number of the computers only had options to shut off the monitor spin down the hard drive or go into hibernate mode Other computers had options for standby but would not go into standby mode this is discussed later in this
47. ata We then observed the power consumption in each reported state to flag any obvious discrepancies e g Surveyor shows off status yet the HOBO data shows full power consumption There were a number of limitations to the Surveyor log files that inhibited this comparison including lt Surveyor does not show monitor status only the status of the computer lt Surveyor does not show hard drive turn off and only shows standby and hibernate modes as suspend The energy consumption between standby and hibernate of course can differ considerably Because neither site had power management settings that selected hibernate we assumed that suspend referred to standby mode C MPER 1 EZConserve Evaluation V 4 lt If a user logs out and stays logged out of the network the log files may be incomplete i e may not record changes in the status Despite these limitations Quantec was able to merge the datasets and prepare tables to examine power consumption in each reported state active suspend or off Generally the data made sense and we believe Surveyor is accurately recording the status of computers Quantec also verified that the roll up files the summary log files prepared by Surveyor are correctly summing up the hours of time for each day that the computer was in active suspend or off modes We found that although these files were correctly summing up the data it was quite difficult to
48. bout EZConserve e g Portland Public Schools shares information with other Oregon school districts lt Creation of a database of data collected from user sites providing EZConserve with real proof of savings OO oI MPER 1 EZConserve Surveyor Evaluation ES 3 lt Establishment of a group of initial users willing to be used as referrals lt Additional quality assurance and compatibility testing performed at field test sites to identify for further enhancements and adjustments to make the product more compatible in corporate environments and more appealing to potential customers Current and Future Marketing Strategies EZConserve has delayed wide scale marketing of the Surveyor product as it instituted a Premier Evaluation Partner PEP program designed to engage high profile customers to test and verify the performance of the software As the PEP program nears completion EZConserve plans to use the results that they have gained to create case studies and customer testimonials that will aid in the marketing of the product Currently EZConserve has a comprehensive set of marketing materials that includes lt Brochures lt Peress clippings lt Technical specifications While the brochures and press clippings do a good job of presenting the big picture issue of computer energy use they could provide more specific information that would help potential customers conceptualize the potential advantages of Surveyor Addi
49. but did mandate or encourage their employees to turn off their monitors at the end of the day While few organizations enforced the policies most encouraged them through emails verbal requests and a few attested to notifying non compliant individuals via email While most respondents encourage the shut down of monitors they were split on their opinions related to turning off the CPU About half of the network administrators encouraged the shut down of the CPU for energy savings and security reasons while the other half wanted CPUs left on to allow various utilities such as system backups or virus screening to be run When asked what percentage of employees turned off their CPU and or monitor at night nearly fifty percent indicated that over 80 of employees did so See Figure IV 1 for a distribution of responses This compares to a reports from LBL where night audits were conducted at various sits where 44 of PCs and 32 of monitors were turned off Three percent of the computers and 38 of the monitors were found to be in low power mode 1 LBNL 46930 Field Surveys of Office Equipment Operating Patterns D MPER 1 EZConserve Evaluation IV 3 Figure IV 1 Percentage of Employees that Turn Off Computers Monitors at Night lt 20 20 40 40 60 60 80 gt 80 Don t Know While some organizations made an effort to purchase ENERGY STAR products other claimed that they did so by default usually because ENERGY
50. ce currently assumes energy savings of 200 kWh year per computer and monitor References Kawamoto 2001 Kawamoto Kaoru Jonathan G Koomey Bruce Nordman Richard E Brown Mary Ann Piette Michael Ting and Alan K Meier 2001 Electricity Used by Office Equipment and Network Equipment in the U S Detailed Report and Appendices Energy Analysis Department Lawrence Berkeley National Laboratory Berkeley CA LBNL 45917 February 2001 Roth 2002 Roth Kurt W Fred Goldstein and Jonathan Kleinman 2002 Energy Consumption by Office and Telecommunications Equipment in Commercial Buildings Volume I Energy Consumption Baseline Arthur D Little Inc Cambridge MA No 72895 00 January 2002 EPA 2000 Case Study Automatic Activation of Energy Star Features in Monitors at US DOE s Energy Efficiency and Renewable Energy Office Air and Radiation 6202J Draft December 2000 Roberson 2002 Private conversation with Judy A Roberson on work in draft OO MPER 1 EZConserve Evaluation B 4 Appendix C Power Levels for Monitored Computers Table C 1 Computer Monitor eee and Power Levels for a Attribute ae a ae ee ee Sa Computer Toshiba Custom Toshiba ca lt lt ta p te Custom Brand Model Portege Portege sree Operating Windows Windows Windows Windows Windows Windows Windows Windows Windows Desktop or Laptop Desktop Laptop Desktop Desktop Desktop Laptop Desktop Desktop Laptop Processor P3750Mhz
51. ce estimates Table II 9 Hours Year by Mode Post Activation of Surveyor Software Desktop CRT LCD Computers Monitors Table II 10 Comparison of Pre and Post Power Management Estimated Hours of Operation Pre Activation of Surveyor Post Activation of Surveyor Desktop CRT LCD Desktop CRT LCD Computers Monitors computers Monitors Active PA Low PL OPO 100 100 100 100 As shown in Table I 11 the shift from on to off hours leads to a drop in the UEC estimates for computers and monitors For example the UEC for desktop computers would drop from 372 kWh year to 285 kWh year while the UEC for CRT monitors would drop from 230 kWh year to 163 kWh year Assuming an installed base of 1 451 911 computers and monitors that are eligible for EZConserve we d expect a potential savings of 217 422 MWh year O oR aaaaaaaaaaaaaaaaiaiaiaiaiaaaaaassssssssssssssssltll MPER 1 EZConserve Evaluation Il 8 Table I 11 UEC Estimates and Potential Energy Consumption Estimates for Applicable EZConserve Computers and Monitors in the Northwest Number NW Commercial Applications Eligible for EZConserve UEC with Total Savings Current UEC Power with Power kKWh Y ear Management Management kWh Y ear MWh Y ear ECOMonitors mas w w f 8 Potential Competitors The Surveyor software could face competition from several sources including lt Competing software products that provide energy management
52. ced Hibemate UPS EZ Surveyor this computer Note that changing the settings below will modify ey Select the power scheme with the most appropriate settings for the selected scheme Power schemes Surveyor Day Scheme Save As Delete Turn off monitor after 10 mins gt Turn off hard disks ater 30 mins 7 System standby after 1 hour 7 System hibernates After 2 hours E for Surveyor Day Scheme power scheme Cancel Apply MPER 1 EZConserve Evaluation Description of the EZConserve Business Model Marketing Approach The EZConserve business model has been revised from its original proposal to the Alliance to reflect trends in the market and to reflect the experiences of the team in marketing Surveyor In keeping with the terms and conditions agreeable to potential customers the business model proposes to improve market penetration gather credible and verifiable data supporting savings claims and create a reputable name for EZConserve and the Surveyor product The EZConserve team initially attempted to use a traditional business model and marketing approach lt Product development would occur over a finite period of time lt There would be a short period of field testing the product lt Search out potential customers and promoting revenue growth This was modified in the first half of 2002 to focus more heavily on verifying and validating the energy savings claims of the
53. ced to the Surveyor software but had not made a decision to purchase yielded several insights that may be useful to EZConserve in refining their marketing messages In particular these potential users indicated OO noO MPER 1 EZConserve Surveyor Evaluation ES 5 lt Opportunity to test the software prior to making a purchase decision is critical lt Reporting capabilities are important initially but once the savings are validated the reporting is less important lt References or cases studies are important lt Perception that most of the PC energy consumption and therefore savings potential is from the monitor is still prevalent some potential users thought that because Surveyor does not report on monitor status it does not control the monitor energy use lt Must be transparent to clients cannot impact productivity Site Monitoring amp Software Validation To validate the Surveyor software Quantec conducted a metering experiment at our Portland Oregon office and at the site of an EZConserve Premier Evaluation Partner We attempted to answer a number of questions during the validation process including 1 Were computers going into the Surveyor assigned power management settings 2 Were the Surveyor logs accurately representing the power management status of the PCs 3 What were the expected energy and cost savings resulting from the new power management settings Quantec installed HOBO data l
54. computer policies turn off at night Moving to a thin client system so getting rid of CPUs The largest barriers to the majority of the network administrators regarded both technical and resource based issues Primarily network administrators noted skepticism about the reliability of the Windows based power management settings and potential compatibility issues with proprietary software They were also concerned with the amount of administration required in the configuration installation and maintenance tasks While interviewees from smaller organizations expressed concern for the compatibility issues with their in house applications representatives from larger organizations expressed concern for the resources required in rolling out software to all of their users and being able to support their users once the software was in place Network administrators from larger organizations expressed the assumption that incompatibility issues were inevitable with such a large and diverse computer environment Network System Characteristics Most organizations attested to having a potpourri of different vintages of computers and monitors Operating system upgrades are usually achieved by replacing hardware Based on survey responses most companies do not have scheduled computer replacement policies Those companies with scheduled replacement cycles typically replace equipment every three to four years See Figure IV 2 for the distribution of
55. conscience about their computer energy use and were more likely to turn off computers and monitors at night Therefore we calculated the potential savings if Quantec had been more typical assuming that computers and monitors might be active 59 and 37 of the time in night and weekend hours respectively before Surveyor was activated This adjustment increases the annual expected savings to 124 kWhs for desktops 101 from the monitor and 23 from the CPU and 163 kWhs for laptops 142 from monitors and 21 from the CPU A similar exercise was conducted on the data for the PEP site as shown in Table V 7 Average annualized consumption for the eight desktop computers was 243 kWh pre Surveyor and 205 kWh post Surveyor for an average savings of 38 kWh Once again some computers and monitors showed no estimated annual savings while some computer monitor combinations were estimated to save up to 141 kWh year 3 Roth Kurt W Fred Goldstein and Jonathan Kleinman 2002 Energy Consumption by Office and Telecommunications Equipment in Commercial Buildings Volume I Energy Consumption Baseline Arthur D Little Inc Cambridge MA No 72895 00 January 2002 OR iaaaaaaaaaaiaaaaaaaaiaiaiaiaiaaaaassssssssiaiaIassssl ltl MPER 1 EZConserve Evaluation V 7 Important findings from these data include 1 Like Quantec all the monitors were generally shut off during nights and weekends before Surveyor was activated so there was less po
56. control of monitors and or PCs lt Advances in operating systems and hardware capabilities that make power management using these tools easier and more reliable lt Internal company practices that encourage and promote energy conservation behaviors lt Sophisticated network administration practices designed to achieve energy conservation These competitive products and practices vary significantly in functionality reporting tools the control they allow an administrator the hardware that they control monitor PC both or neither and the manner in which they integrate with existing systems In this section we discuss each of these potential competitors and how EZConserve has addressed them through their product development or sales and marketing efforts Competing Software Products The makers of competitive software products range from small overseas firms to large international firms to government institutions Table I 12 lists competitive software products detailing important aspects of the products and companies such as features cost support and location OO MPER 1 EZConserve Evaluation Il 9 Table I 12 Competitive Products and Features I EMO Ss EZ Save and EZ Wizard Wattsavvy CE Night Watchman Energy Management Option Company and EPA ENERGY STAR Blue Owl Location California Bay Area and Boston Orange County California 1E com United Kingdom Designed to ensure that F ujitsu Australia
57. d been introduced to the Surveyor software but had decided not to purchase were interviewed These customers provided some key insights that EZConserve should consider as they continue to market and sell Surveyor These are summarized in Table IV 5 oOo ee gt eow cCOCOOaa amp ms MPER 1 EZConserve Evaluation IV 11 Table IV 5 Key Insights from Those Aware of Surveyor Key Insights Opportunity to test the software prior to making a purchase decision is critical Ability to install client software remotely is necessary for large installations Reporting capabilities are important initially but once the savings are validated the reporting is less important Reporting important to management to confirm Surveyor as a good investment References or cases studies from like customers could be as compelling as the Surveyor reporting Allows them to capture energy savings for clients employees that won t do it themselves Potential customers still hold the view that most of PC energy consumption and therefore savings potential is from the monitor perception that Surveyor did not control the monitor affected willingness to adopt Impression that the software is not fully developed as some key features will not be available until the next version Must be somewhat transparent to clients can t impact productivity These insights can be viewed as potential barriers to adoptions or opportunities to refine the market
58. d operating system advances are realized in the workplace Other important value proposition attributes include reduced labor costs relative to competitive solutions reduced labor costs associated with the implementation of system shutdown procedures in emergencies and mitigation of data losses from emergencies e g viruses The key differentiators that distance Surveyor from the competition are a Allows multiple energy management policies for PC usage to be created distributed and monitored across a PC network depending on the usage patterns of clients or client groups b Provides feedback on energy usage and operating cost c Offers several valuable features that are not available through competitive products including Surveyor is a centralized server application that will control power management settings in most Windows based client PCs Its features include delay times for hard drive power down monitor power down and hibernate or standby modes Surveyor is intended to provide information the status and capabilities of networked clients along with their current and forecast energy consumption and operating costs which is not currently available through any software based resource Energy use forecasts are based on usage algorithms that will be reviewed through Quantec s evaluation Surveyor allows an administrator to ensure that the benefits of power reduction are obtained and to enforce power mana
59. data were then matched with the Surveyor log files to determine if the power consumption matched the status of the machine according to Surveyor i e to verify that the Surveyor logs accurately recorded the status of the PC An additional experiment was conducted at Quantec where each computer was cycled through the different modes active hard drive turn off standby hibernate and off to monitor energy consumption at each state screen savers were also activated to see their impact during this experiment Following these exercises Quantec extrapolated the data from the experiment to estimate annual savings for each of the computers tested 23 Quantec also installed meters at the Northwest Energy Efficiency Alliance the results of which are available in a separate memo This site was included to validate the Surveyor log files only as the Alliance has a mandatory evening turn off policy The data loggers actually collected information on current amps which were then converted to power watts by multiplying by 120 the voltage 24 25 The terminology used to describe different low power modes varies by study Some computers and monitors even have two low power modes often referred to as sleep and deep sleep For this report we use the terminology from the Surveyor software screen which is also common the power management settings for most versions of windows hard drive turn off standby and hibernate Fig
60. dent organizations to remotely control the power management features of their networked PCs synchronize the use and adoption of energy management strategies and implement on demand shut down of either a group of PCs or the entire population all through a single network interface The original version of Surveyor released in late 2001 provided basic functionality and worked with Windows 2000 Surveyor 1 2 was released in April 2002 adding compatibility with Windows 98 and NT operating systems Version 1 3 which includes expanded reporting and recording was made available to EZConserve s Surveyor evaluation partners in May 2002 The next production version 1 4 is expected to have significantly expanded functionality and is scheduled for release in Fall 2002 The Quantec team was selected by the Alliance to evaluate the EZConserve project As part of the evaluation Quantec will characterize the computer control software market assess current practice attitudes and awareness assess the marketing approach review the cost effectiveness of the project and validate energy savings of the EZConserve software through extensive testing The results and findings of these activities will be compiled in three Market Progress Evaluation Reports MPERs The first MPER discusses research conducted between January and July 2002 This is the first MPER As such the focus of this report includes lt Assessment of the market for energy management
61. dices LBNL 45917 February Oo I L MPER 1 EZConserve Evaluation Il 2 Number of Commercial Desktop Computers and Monitors in the Northwest Quantec implemented a top down approach for estimating the total number of computers and monitors in commercial facilities the Northwest at the end of 2001 Based on a number of studies and the slowdown in the U S economy we assumed a three and a half year lifetime for computer systems We collected data on the total number of computers sold from mid 1998 through 2001 in the United States We then limited the analysis to desktop computers since laptop computers consume far less energy than desktops and are likely not EZConserve s target market assuming that 47 of all desktops sold are used for commercial applications Next we assumed that 3 7 of all computers in the U S are sold in the Alliance territory This was based on a ratio of the commercial square footage of Washington Oregon Idaho and Montana compared to the rest of the United States We also verified that the proportions of offices and educational facilities the business types with the highest numbers of computers according to CBECS were similar between the Northwest and the rest of the U S As shown in Table Il 1 we estimated a total installed base of 2 335 898 desktop computers in commercial applications in the Northwest at the end of 2001 The Alliance estimated that there was approximately 2 485 000
62. e established a data collection protocol and collected data at Quantec and one of EZConserve s PEPs Oregon State University The data loggers record energy consumption in preset intervals allowing us to validate that the EZConserve software is functioning properly and to calculate energy savings Our monitoring strategy includes data collection over a two week pre activation period to establish a baseline and a two week post activation period to determine the change in usage from the baseline Our monitoring protocol incorporates best practices audit principles based on other power management studies in installing the data loggers lt Use a hands off approach attempting to only touch the power supply devices lt Obtain a letter or other authorization of the logging activity from the network manager lt Attempt to tour the facility with an escort with a master key to obtain entry into all offices lt Skip occupied offices and come back to them at the end of the visit lt If equipment is unplugged assume it is not in use and do not include in study lt _ Include old equipment that is plugged in and is either on or appears to still be in use e g has current papers next to it lt Attempt to identify servers and do not include them in the base as they are always left on and do not have power management opportunities We use the data collected as the basis for estimating the annual energy savings potential o
63. e is the reporting auditing functionality of Surveyor The newest computer processors may have a higher power draw but they are more efficient as they incorporate energy use reduction technology This is OO MPER 1 EZConserve Evaluation Il 4 supported by EPA s ENERGY STAR program 15 which establishes recommended energy efficiency standards for new equipment and encourages business to purchase equipment that meets those standards Nearly all of the current shipments of new computers with the exception of those built according to special request from Dell Gateway Compaq Hewlett Packard and other major computer makers include lt Windows XP operating system lt Pentium 4 processor or the AMD equivalent lt Instantly Available PC IAPC a new technology designed to reduce the energy consumption IAPC is Intel s term to describe a group of technologies that are be used to build power management into the next generation of PCs These PCs can power down into a very deep sleep state while still retaining the capability to respond to external or user programmed events APC technology is based upon the S3 Suspend to RAM state of the Advanced Configuration and Power Interface ACPI specification APCI is an open industry specification co developed by Compaq Intel Microsoft Phoenix and Toshiba and it defines various computer power states as shown in Table II 13 ENERGY STAR labeled computers must automatically ente
64. early two thirds of the hours per year Because most of the monitors were already turned off at night there was little potential for savings during these periods 2 There were a number of computers that were left on nights weekends with large potential savings However these computers either did not have standby mode available or were unable to go into standby mode Thus Surveyor did little to change the power management 30 This methodology is adopted from the Alliance Approach to determining savings from Surveyor Software Appendix B Note that Quantec implicitly includes the power management enabled rate by looking at the percentage of time the computer spends in each state Note also that Quantec divides the analysis into weekdays and nights weekends in order to see the time period in which savings occur D MPER 1 EZConserve Evaluation V 6 settings on these computers The network administrator at the two monitored sites only chose standby not hibernate or shutdown as part of their energy management strategy Table V 3 Quantec Annual Pre and Post Surveyor Consumption Estimates Monitor and CPU Pre Post Computer Type Consumption Consumption Estimates Estimates TE 687 Deskop m o wo Deskop 4 a0 Average 665 67 a C e 159 Laptop m m wege e O m O In addition to some of the noise referenced above we suspect that despite requests to the contrary that some people were more
65. ed RAM is refreshed the eS Siemisunnginalwpovermade oo S2 Sleep Appears off The CPU has no power RAM is refreshed CSS nesyemisinsioerpowernage Ban Sh S3 Sleep Appears off The CPU has no power RAM Is in slow S4 Hibernate Appears off The hardware is completely off but system pees mevoyhasbensaed ae S5 Off Off The hardware is completely off the operating system has shut down nothing has been saved Requires a an complete reboot to return to the Working state SKU Stock Keeping Unit and is a number associated with a product for inventory purposes TCP IP Transmission Control Protocol Internet Protocol the way of communicating on a network or the Internet initially developed by the Dept of Defense Internet engineering Task Force IETF defines the TCP IP standard that allows different components of a network to communicate and interact TCP provides correct delivery of information across the network IP moves data by packets from node to node WFM Wired for Management an Intel started initiative to address the problem of containing and lowering the cost of managing networked corporate infrastructure One of the capabilities that the WFM initiative calls for is the ability to manage a network client remotely For more information see http www intel com labs manage wfm index htm OR MPER 1 EZConserve Evaluation A 2 Appendix B Energy Saving Calculations Following is a discussion of the calcula
66. ede or reduce the applicability of the product Some of the savings may be captured or be perceived to be captured as computers are replaced and new energy saving technologies become standard on new computers and networked systems Assessment of the Marketing Focus Activities and Materials The profile of key customers has changed as some potential customers have been more receptive to the prospect of becoming PEPs or Potential Customers Government institutions including schools and city departments have proven to be the most interested in serving as evaluation partners These organizations are often scrutinized for their cost control measures looking for ways to handle reduced budgets and find themselves pinched for resources and in need of software that automates processes therefore requiring less administrative work The PEP program is especially attractive to government agencies and institutions in order to allow them to demonstrate savings prior to finding the necessary funding to purchase the software Figure III 1 provides an overview of EZConserve s sales process to promote sale of the Surveyor software This process includes the testing of software through the PEP program or using a version of the software designed for evaluation purposes Figure ITI 1 Surveyor Sales Process Enforce profiles Survey potential customer Qualify customer Prep clients for power management Start here gt Disq
67. eeks after the projected average annual savings per computer at Quantec and OSU was approximately 20 kWhs per year Several reasons may account for the low projected savings lt Existing power management and employee behavior the small amount of omtime recorded in the pre activation period for either Quantec or OSU may indicate lower potential savings due to existing power management and or employee behavior that supports energy conservation lt Short time period for monitoring because of the relatively short period of monitoring any time out of the office during pre activation Oo O MPER 1 EZConserve Evaluation VII 3 or any extended hours worked during the post activation period could skew measured savings lt Metering and logging technologies Quantec noted some discrepancies between the power readings on the HOBO loggers and other metering technologies We were subsequently notified by the logger supplier that the loggers may contain a faulty component Though it is unlikely that this would result in significantly understated savings Quantec is establishing another procedure for calibrating the loggers for future site monitoring lt Failure for some computers to go into stand by some computers were unable to go into stand by for various reasons diminishing the savings achieved on those machines This should be addressed in subsequent versions of the software To account for the possibility that savings w
68. egarding lt Project objectives lt Proposed methodologies for achieving objectives lt Data requirements Oo MIM MPER 1 EZConserve Evaluation l 6 lt Schedule and deliverables Task 2 Characterization of the Computer Control Software Market and Baseline Practices Quantec used both secondary and primary data to characterize the computer control software market We reviewed available software conducted a competitive analysis of EZConserve vis a vis other computer monitor control software such as the Environmental Protection Agency ENERGY STAR Power Management software Energy Solutions EZ Save software and other current and future programs We examined functionality pricing and availability the EZ Save software for example only controls the monitor but is available at no cost The marketplace has proven to be more dynamic than expected as the hardware and software industries are quite active so we intend to continue to report on the marketplace in subsequent MPERs The secondary research included lt A literature search including Internet resources for available computer and monitor power management software lt Research into future plans for power management at hardware manufacturers We will also gather primary data on baseline practices through Industry Surveys and Decision Maker Surveys conducted for Task 3 described below Task 3 Assessment of Current Practices Attitudes and Awareness To ass
69. er Decision Maker Questions Name Organization Title Job Responsibility Contact Information My name is and I m with the research firm Quantec I m conducting this survey for the Northwest Energy Efficiency Alliance for a project they are doing designed to reduce energy consumption of networked computers the Network Administrator that we spoke with gave us your name as someone who might be involved in the decision to purchase software to designed to manage computer energy use for your company Your opinions will be held confidential your name will not be associated with any of your responses The survey will take about 20 minutes Is this a good time for us to talk IF NO RESCHEDULE IF YES PROCEED BUSINESS AND EMPLOYEE CONDUCT 1 Does your organization implement encourage or mandate energy saving practices Yes No Don t Know If yes what kind please describe This could be computer lights heating etc 2 Does your company have a specific policy or practice to reduce energy use by computers and other office equipment such as a policy to purchase energy star products Q Yes QO No skip to 8 Q Don t Know skip to 8 If yes what are they QO Encouraging use of power management capabilities Q Purchasing energy star products Q Turning off computers at night or when not in use If you turn off computers at night how is this done Manually Automatically Send reminders to users Don
70. erating system computers Security concerns Lack of case studies and current customers Too busy to look into it Poor sales presentation More information needed on Other Don t know OUOCUOOCOOOOD ye O What information would have helped in the purchase decision but was not available B _ MPER 1 EZConserve Evaluation D 7 27 Were there any major features of the software that intrigued you a Yes What were they Q No skip to 27 Q Don t know skip to 27 28 In the software you looked at were there any features missing a Yes What were they Q No complete skip to thank you Q Don t know complete skip to thank you That was my last question for you I d like to thank you for your time Your answers will help us in our efforts to reduce the energy consumption of networked computers We would also like to speak with others in your company who may be interested in this software or would be involved in making the decision to purchase it These coul d include people responsible for cost control sustainability or marketing Can you give me the names and number of any others in your company we should talk to Name Title Phone Name Title Phone Name Title Phone Name Title Phone Do you mind if we mention your name when we call them QO Yes Q No Thank you again for your participation Ox r r c a a n gt gt SONue MPER 1 EZConserve Evaluation D 8 Oth
71. ere understated due to several factors existing monitor power management some features of Surveyor not fully enabled short study time we calculated potential savings under more typical baseline conditions Under more typical baseline conditions we assume that an average CPU would be on 59 of the time during nights and weekends and monitor would be on 37 of night and weekend hours Using more typical baseline conditions potential savings would be estimated at 165 kWhs per CPU monitor combination at these two sites Summary Recommendations The Quantec evaluation team offers the following recommendations for EZConserve in support of its efforts to meet its goals for sales and revenue customer savings and market transformation Recommendation One EZConserve should revise its business plan to reflect it current business strategy and to establish revised goals for product development sales and market penetration Recommendation Two EZConserve should define the desired functionality for Surveyor 1 4 based on their product vision the feedback from Premier Evaluation Partners and the survey findings discussed in this report Once the desired functionality is established a product development plan that clearly defines the product 33 Consistent with the LBNL research and responses from the Decision Maker survey conducted for this report D MPER 1 EZConserve Evaluation VII 4 vision the required resources t
72. ers with Intel s IAPC technology are designed to exceed the EPA s ENERGY STAR requirement maximum consumption of 15 Watts in low power mode The goal of IAPC is to offer low power consumption lt 5 Watts in standby while still maintaining connections and the ability to wake the system up in less than five seconds While these technological advancements provide enhanced power management capabilities they are just that capabilities They do not guarantee that actual energy savings will be realized especially if employees reset or override the energy saving features Most new computers are shipped with IAPC technology defaulted to be ON but the default settings may not reflect corporate management strategy and do not prevent users from changing the power management settings through their Control Panel Once changed the user may forget or choose not to reset the settings EZConserve still sees a role for Surveyor to be used in combination with the advanced capabilities of new hardware and software to ensure that the advanced power management capabilities are utilized in accordance with organizations energy management strategies OO MPER 1 EZConserve Evaluation Il 6 Internal Company Practices to Encourage Energy Conservation While management may be concerned about cost control security and preservation of equipment employees are concerned with productivity and convenience EZConserve taps into these conflicting motivations
73. ess current practices attitudes and awareness related to energy efficiency practices and the use of computer control software for this MPER Quantec conducted a series of Industry and Decision Maker surveys Industry Surveys Industry surveys were conducted with representatives from the following for the first MPER lt Lawrence Berkeley National Laboratory LBNL lt Environmental Protection Agency EPA lt Intel Architecture Labs IAPC lt Distributed Management Task Force DMTF The objective of the Industry surveys was to determine the following lt General characterization of the various market forces in place to encourage energy efficiency related to networked computer use lt Perceived interest among network administrators for control software OR MPER 1 EZConserve Evaluation l 7 lt Strengths and weaknesses of the EZConserve software T The appeal of the proposed price and licensing options lt The competitive strength of EZConserve versus other control programs lt Ideas for increasing EZConserve s market share Decision Maker Surveys Quantec conducted a total of 45 Decision Maker surveys These included interviews with multiple decision makers such as network administrators cost control managers and building facility management staff from a variety of corporations and organizations The goals of the interviews were to assess current energy efficiency practices attitudes regarding computer
74. estigators at Lawrence Berkeley National Labs and Arthur D Little have completed several field surveys to determine typical values for these variables Table B 1 Typical Current Values T Computer Montor Reference HL Hours Low 7 2 hrs wk 57 7 hrs wk Roth 2002 HO Hours Off 62 4 hrs wk 48 0 hrs wk Roth 2002 SPM PM Enabled Kawamoto 2001 EPC Extra Energy for 0 kWh 0 kWh Kawamoto 2001 Printing and Copying With these typical variables the typical UEC is 692 kWh year for the desktop computer and monitor combined MPER 1 EZConserve Evaluation Surveyor UEC The next step is to determine which variables the Surveyor software can change if it is activated Surveyor cannot change the typical equipment power levels found in the field so PA PL and PO are essentially constants However Surveyor can reduce the hours of use per week and increase the percentage of computers and monitors using Power Management How Surveyor will reduce hours depends on the current work habits of the computer users and how much change they will allow Since no data has been gathered yet on how business and network managers will use Surveyor the Alliance has made some reasonable assumptions for establishing typical energy savings The Alliance assumed that aggressive settings for Power Management and turning off the equipment at night could reduce 25 Active Hours HA per week from 98 4 to 73 4 hours per week for the computer and 20 H
75. f a product like Surveyor As the product matures development emphasis will move from basic functionality to auditing reporting and analysis These features will prove one of the most appealing to organizations that are in search of ways to reduce costs but must be able to prove the value and return on investment ROI of such solutions A majority of competing products do not provide quantifiable reporting tools though a few do offer a hypothetical calculator that allows users to roughly calculate the amount of savings achieved with their products OO MPER 1 EZConserve Evaluation Il 8 CPU and Monitor Power Management Surveyor s greatest technical strengths come from harnessing Windows power management settings Network administrators with newer operating systems Windows 2000 is increasing in numbers while XP is rarely to be found in the corporate environment are more confident in the reliability of power management settings While competitive products and technologies may manage either the monitor or the CPU Surveyor works to control the settings related to both Software that only controls power management of the monitor will offer less savings as the installed base of flat panel LCD monitors grows These monitors use substantially less energy than a CRT monitor A typical LCD monitor may use 15 Watts compared to 60 Watts 70 Watts consumed by a CRT monitor This will make the PC power management features of Surveyor more critic
76. f a typical Surveyor installation Task 6 Review and Analysis of Alliance Cost Effectiveness Model Assumptions Using Quantec s extensive experience with cost effectiveness models we reviewed the assumptions and methodologies In this MPER Quantec reviews the assumptions based on the market data available In subsequent MPERs A longer monitoring period for both the pre activation and post activation of the software will likely be used for the second MPER 5 Weber C A J Roberson R Brown C T Payne B Nordman J G Koomey 2001 Field Surveys of Office Equipment Operating Patterns LBNL 46930 Berkeley CA Lawrence Berkeley National Laboratory September 2001 D MPER 1 EZConserve Evaluation l 9 Quantec will look to data collected from site monitoring and data logging to assess savings and to compare them to the assumptions used for the calculating the cost effectiveness Oo NIM MPER 1 EZConserve Evaluation l 10 Il Competitive Assessment External Trends As the number of computers per capita in the marketplace has increased exponentially so too has the expense of powering the computers and monitors The increase in the number of computers and other office equipment in the workplace has placed a new strain on the demand for electricity especially during peak times of use Due to the recent regional energy crisis organizations are looking for ways to reduce their energy consumption from removing and replacing lig
77. g are difficult to work with and impede the productivity of users is prevalent The newest machines are being released with IAPC technology which has the potential to significantly reduces the amount of energy consumed by the CPU by enabling a computer to power down to a standby mode that uses 5 Watts or less and to wake up almost instantly on demand However even with the IAPC capabilities the unit will only save energy if the power management D MPER 1 EZConserve Evaluation Il 9 settings are set correctly Even if the IAPC computers come with the power management settings enabled nothing prevents the user from changing them based on their previous experiences with other computers and operating systems Vintage CPUs often have older versions of operating systems that are either incompatible with Surveyor pre Windows 98 SE or have a newer operating system with disabled power settings The opportunity to educate network administrators on the reliability of Windows 98 SE 2000 and XP power management settings should work hand in hand with the introduction of Surveyor as the solution to harnessing these settings Reducing Time Required to Administer with Larger Networks Administrators of larger networks commented that the time required to create and maintain profiles would become burdensome Furthermore representatives of the larger organizations surveyed also noted that they have 24 7 operating 24 hours a day 7 days a week facilitie
78. g the computer off and caching any open files so this finding is to expected Additional Findings During the cycling experiment we also discovered a number of items that prevented the Surveyor software from working properly including 1 Open GL screen savers These are typically the 3 D screen savers that come loaded with Windows We do not know the incidence with which these screen savers are loaded but one computer we tested had used an open GL screen saver One computer also was unable to go into hibernate mode even when the screen saver was disabled 2 Having network files open When the computer has a network file open the computer will not go into hibernate mode as a way to avoid corrupting the file This is potentially a major short term limitation to the effectiveness of the Surveyor software 3 Not having standby mode available on some computers As mentioned above a number of computers did not have this option available Thus since this was the most aggressive power saving mode that Quantec selected in some cases there were no realized savings 4 Toshiba laptop power saver might interfere One participant had a Toshiba laptop with it s own power management software that seemed to override the EZConserve Surveyor power management settings Validating Surveyor Log Files In order to verify that the Surveyor log files were correctly reporting the status of the computer Quantec merged the HOBO data with the Surveyor d
79. gement schemes on a flexible company wide scale Surveyor provides end user flexibility The energy management function can be monitored and will not force a system that is engaged beyond regular business hours to halt its production because of an energy conservation measure Surveyor provides ease of use Surveyor is designed to satisfy both the cost controllers of an organization and the IT managers who will need to install maintain and support the solution Surveyor provides additional non energy benefits Non energy benefits include the ability to document hours of use inventory hardware and operating systems ensure compliance with organizational policies support efforts to utilize and manage assets and provide remote shut off of systems for security purposes OO MPER 1 EZConserve Evaluation l 5 EZConserve through the Surveyor software seeks to provide an easy to implement solution to capture energy savings potential related to computer energy use Based on energy savings estimates and the current pricing structure EZConserve predicts a relatively short payback one to two years for customers Quantec s Evaluation Plan The objectives of the first MPER are to characterize the computer control software market assess current practice attitudes and awareness assess the marketing approach and review the cost effectiveness assumptions associated with the project In addition we also present a data analysi
80. he IT department which led to the knowledge that the IT department had already developed the capabilities to enforce power management of monitors While this solution may be less expensive if they already have the expertise to write implement and maintain the scripts it typically would not allow the capability to audit or analyze the effects of implementation 17 We emphasize monitors because the firm originally thought Surveyor could implement power management and report savings on CPUs monitors or both When the firm was talking with EZConserve Surveyor did not yet have the ability to report the savings on Monitors which is what the firm was interested in implementing D MPER 1 EZConserve Evaluation Il 7 Product Strengths and Opportunities for Enhancement Product Strengths As previously stated Surveyor s product strengths which set it apart from its competitors involve five areas of service and functionality Each of these strengths contributes to the unique solution ofa well supported centralized power management tool Location and Technical Support EZConserve is located in the Pacific Northwest only a state away from the large technology metropolises of Seattle and San Francisco The office is in the heart of the Silicon Forest headquarters for Intel Nike and Tektronix In light of the recent energy crisis the west coast is also a stronghold for energy conservation solutions Technical support located in the
81. he most critical portion of which is an aggressive case study period between April 1 2002 and August 31 2002 A case study will be generated after this period for each partner that has participated in the program These case studies will be used to document savings to the PEP participants who may ultimately purchase Surveyor but also to provide case studies to other potential customers If the PEP partners were to fully deploy EZConserve throughout their organizations after the evaluation period EZConserve would be well on its way to meeting its Pacific Northwest PNW sales goal established for December 2003 A Potential Customer program was added to the business model for smaller potential customers that are being recruited at the same time as PEPs but are not intended to follow the PEP implementation rules or provide weekly updates 8 While they may provide some revenue to EZConserve they would not provide the name recognition necessary for case study development and marketing as Marquee Customers The Potential Customers do not receive onsite support Instead EZConserve added some features to the product that allow the evaluation to be just a baseline a very straightforward 8 Tn discussions with Quantec EZConserve has used the term Potential Customers to refer to these smaller non Marquee clients We therefore capitalize and put in quotes Potential Customers to differentiate this marketing focus from the m
82. ht bulbs to mandating that employees turn off their computers and monitors when they leave the office In light of the recent economic downturn many organizations have also put office equipment and hardware software purchases on hold resulting in reduced turnover and the continued use of vintage computers in the workplace The most energy intensive computers found in the workplace tend to be vintage computers Newer computers may draw more power to support higher processing speeds but have power management capabilities monitors are becoming increasingly more efficient and new technology will make them even more so Spending on IT is projected to continue to be weak in the U S and Europe over the short term Most IT spending increases are being seen in developing markets such as Asia This may have an impact of all IT type purchases including EZConserve Surveyor A Merrill Lynch survey of chief information officers in the first quarter of 2002 predicted growth of just 1 in corporate IT budgets this year down from predictions of 5 growth in the fourth quarter of 2001 Forty six percent of IT managers didn t expect their budgets to go up until next year more than double the number with that expectation three months ago With flat or declining IT budgets the average life of a PC will increase IDC a global research firm predicted in May 2002 that worldwide IT spending growth would resume in 2002 and 2003 Spending on IT was flat in 20
83. ight of rapidly advancing hardware and operating system power management capabilities In the long term EZConserve will need to maintain a flexible product vision to respond to various changes and advances made in the IT industry MPER 1 EZConserve Surveyor Evaluation ES 7 I Introduction and Overview Description of the Project This is the first of three Market Progress Evaluation Reports MPERs that will be prepared by the Quantec team over the course of this assignment It covers research and analysis conducted between January and June 2002 The Northwest Energy Efficiency Alliance Alliance and EZConserve Inc EZConserve have formed a public private partnership to help commercialize the EZConserve Surveyor Network Energy Manager software Through their collaborative effort the Alliance and EZConserve seek to lt Enable network operators to remotely implement energy saving strategies for commercial networked personal computers PCs lt Establish EZConserve as a viable energy efficiency business that develops promotes and supports energy saving products and services As part of this evaluation the Quantec team will characterize the computer control soft ware market assess current practice attitudes and awareness assess the marketing approach review the cost effectiveness of the project and validate energy savings of the EZConserve software through extensive testing The results and findings of these activities w
84. ill be compiled in three MPERs Description of the EZConserve Surveyor Network Energy Manager Product The Surveyor Network Energy Manager Surveyor is a software tool that allows Information Technology IT administrators in large PC dependent organizations to remotely control the power management features of their networked PCs synchronize the use and adoption of energy management strategies and implement on demand shut down of either a group of PCs or the entire population all through a single network interface The software tool developed marketed and sold by EZConserve consists of interdependent client and server software applications The Surveyor application is loaded onto a server and stores the configuration settings as profiles The client application is downloaded onto each client CPU on the network that can run the software certain vintage operating systems such as Windows 95 or earlier and some hardware may not be compatible with the Surveyor client software After initialization the client application program enforces the power management settings on each suitable client Any changes OO MPER 1 EZConserve Evaluation l 1 or updates to the settings will be passed from the server to the users during subsequent log ons The original version of Surveyor released in late 2001 provided basic functionality and worked with Windows 2000 Surveyor 1 2 was released in April 2002 adding compatibility with Window
85. ing PC s adopted widely Interview with Consultants and Vendors What is the interest in and acceptance of computer energy saving applications in the workplace Probe for differences by industry company size etc What will be the key changing points that will push businesses to be more concerned about energy saving PC s in the workplace What are the major trends impacting energy usage in PC s What are the obstacles in getting energy saving PC s adopted widely Are you aware of any companies that have implemented energy saving solutions internally What PC energy savings solutions are you recommending to your customers consultants What companies are making products for PC and or monitor energy savings What do you see as the strengths and weaknesses of these products Have you heard about EZConserve or a product from EZConserve called Surveyor consultants If aware of EZConserve Surveyor What do you see as the strengths and weaknesses of EZConserve Surveyor Oo O MPER 1 EZConserve Evaluation D 2 Network Administrator Survey Name Organization Title Job Responsibility Contact Information My name is and I m calling on behalf of the Northwest Energy Efficiency Alliance The Alliance is working on a project designed to reduce energy consumption of networked computers I would like to speak with a network administrator at your company Are you the person I should be speaking with If no ask for the name
86. ing information and sales process to address these issues Many of the issues listed above are generated as a result of overly optimistic sense of the impacts that their current energy management practices yield or misunderstanding about Surveyors capabilities what the current capabilities are and what is planned for future versions It is Quantec opinion that some of those issues may be resolved as the next version of Surveyor is completed and EZConserve begins to promote a production version of the software oOo E ree_ OOOoeesmreramaaa amp wmm MPER 1 EZConserve Evaluation IV 12 V Validation of Surveyor Software To validate the Surveyor software Quantec conducted a metering experiment at our Portland office and at the site of an EZConserve Premier Evaluation Partner PEP We attempted to answer a number of questions during the validation process including 1 Were the client computers going into the Surveyor assigned power management settings 2 Were the Surveyor logs accurately representing the power management status of the client PCs 3 What were the expected energy and cost savings resulting from the new power management settings Quantec installed HOBO data loggers on a sample of computers and monitors at each site The data loggers were set to record power demand for the equipment at five minute intervals and were left on for at least two weeks pre and two weeks post Surveyor activation The HOBO
87. ion of a database of data collected from user sites providing EZConserve with real proof of savings lt Establishment of a list of initial users that may be used as referrals lt Additional quality assurance and compatibility testing performed at field test sites to develop enhancements and make adjustments to the product to make it more compatible with corporate environments and more appealing to potential customers In addition benefits the changes in the business plan also resulted in certain negative consequences lt Deferral of revenues relative to original targets lt Shifted focus from product development to savings verification which overlaps with the focus of the Alliance s own evaluation efforts lt Required key staff to focus efforts on fund raising and attracting investment The most significant impact is that the written business plan no longer provides an adequate roadmap for EZConserve and its stakeholders to follow Oo O MPER 1 EZConserve Evaluation Vil 1 Without this roadmap the company will increasingly react to surrounding events rather than pro actively pursuing their planned goals and objectives Marketing Approaches EZConserve has an adequate suite of marketing materials to describe and promote their product including introductory and more detailed brochures a collection of press clippings technical specifications of the product and a website We see the need to complement the existing mate
88. ions in 2000 was estimated at 36 2 TWh year and personal computers and monitors currently account for approximately 40 of all energy consumed by office and telecommunications equipment in U S commercial buildings It is estimated that only 25 of all computers and 60 of monitors have power management enabled whereas if these settings were activated and functioning in computers monitors and other electronic equipment 17 TWh year could be saved Using a number of secondary research reports Quantec conducted a three step analysis to estimate both the total energy consumption of computers and monitors in the Northwest and the potential savings from EZConserve lt First by calculating the number of desktop computers and monitors in commercial applications in the Northwest lt Second by estimating the total energy consumed by this equipment lt Third by estimating the reduction in consumption that could be attained by enabling power management http www idc com getdoc jhtml containerld pr2002_04_29_ 171739 http www eia doe gov emeu cbecs pc_copier table_4 html Roth et al Energy Consumption by Office and Telecommunications Equipment in Commercial Buildings January 2002 Arthur D Little for Office of Building Equipment Kawamoto K Koomey J Nordman B Brown R Piette M A Ting M and Meier A 2001 Electricity Used by Office Equipment and Network Equipment in the U S Detailed Report and Appen
89. is mailing will contain the endorsements of a suite of Premier customers who will have energy and cost savings data to demonstrate the benefits of the product 2 A direct sales force follows up on the direct mail The sales team contacts cost controllers and push the energy savings and cost cutting messages to them 3 The creation of public relations and utilization of partnerships fostered with electric utilities office space management and conservation sustainability groups such as NEEA EZ Conserve Materials Communication materials play a large role in the marketing and sales of products such as Surveyor The various methods employed by EZConserve to market their product are supported by use of printed materials that convey information ina cost effective and easy to understand manner Marketing material such as brochures distributed both in packages and individually must be both eye catching and informative EZConserve s marketing package includes a long brochure a short introduction to Surveyor brochure a compilation of press clippings and Surveyor Technical Specifications document a guide for system and IT administrators A significant part of their marketing plan for 2002 includes getting this package into the hands of potential customers and strategic partners They aim to distribute the packages to cost controllers facility managers and IT administrators The contents are addressed individually below
90. itive Assessment ceececeeeeeeeeeeeeeeeeeeeeeeeeeeeees Il 1 External Trend Sae n aaae aT AEE E cede EEES I 1 Market LOETA E I E E E I 2 Potential COMpetitorS 5 453 sinermunan ian II 9 Product Strengths and Opportunities for Enhancement eee II 8 lll Business Model and Marketing Assessment lll 1 Evolution and Effectiveness of the EZConserve Business M de luc belie acetate ecu a a aa a E M 1 Assessment of the Marketing Focus Activities and Materials M 4 The Value of Partnering and Potential Partners eee eee M 10 IV Survey of Potential CustomerS ssssssunnnnnnnnnnnnnnnnnnn IV 1 Survey Fundamentals nneooneeeeeeesoereooeesoessseesseersoersooessoeessessseeeseerseos IV 1 Energy Management Conservation Policies ccccceeseceesseeeenteeeeees IV 3 Awareness of Energy Consumption of Networked Computers IV 5 Interest and Willingness to Address Energy Consumption SSUES onani n Wists on aadelehad ie ee eedec en aladaicaaidlee IV 5 Software Purchase Decision Making Process ccceeescceeeseeeeeteeees IV 6 Desired Feature Spesis min stealth R ct aieauerita lus aiae IV 6 Potential Barriers sincier eh ee a eas IV 7 Network System Characteristics 0 csccessececssceeseeceesseceesseeeesaeeeeees IV 8 Willingness to Pay and Payback Expectations 000 0 ceeeeeeeeeseeeeeeeees IV 9 Key Insights from Nom Purchasers cceecceeeseeeeeeeeeeeteeeesneeeeaees IV
91. ll as market their product to organizations looking for a more holistic approach to inventory management In general the potential partners can be found in resellers purchasers of patent licenses competitors and investors should be considered when determining the future of the product and product line The benefit of selling through a reseller channel is that the product can be bundled with many other solutions Resellers can provide a complete solution for a customer with Surveyor being the energy saving part of the solution Reseller channels take time to establish sometimes up to 18 months and are hard to control Resellers are on the lookout for the best solution for their customers thus loyalty becomes an issue In an interview with an LBNL representative they suggested that EZConserve partner with other power management tools and solutions to provide a total power management solution to a customer or location EZConserve could also consider licensing the product to several different companies to allow them to include the technology into their products One way to license the actual product is to license it to be incorporated in another larger management product There are several companies that make complete LAN management or help desk products Below is a list of some of those companies lt Intel LANDesk Manager Computer Associates Unicenter TNG Hewlett Packard OpenView Desktop Administrator IBM LAN Client Control Manage
92. make sense of the data because they corresponded with Greenwich Mean Time not Pacific Standard or Daylight Time In other words the Surveyor days spanned a period from about 5pm through 4pm the next day overlapping weekdays and weekends Future versions of Surveyor should address these limitations making analysis simpler and more meaningful Extrapolating Data to Estimate Annual Savings Quantec estimated annual energy and cost savings for the computers and monitors that were metered with the HOBO data loggers We used a number of inputs to calculate these estimates including lt The number of hours per year that a typical worker might be at the computer working or the weekday hours lt The percentage of time the computer and monitor spent in each state active standby or off for both weekday and nighttime weekend hours lt The typical energy consumption for each computer and monitor in each state 8 There were however a few circumstances where the data actually did not match up e g Surveyor status was On yet the HOBO indicated the computer was off We believe this result from clients logging off the network not allowing Surveyor to identify the status of the machine It was assumed that for weekdays with no usage the computer user was out of the office These days were then reclassified as night weekend periods Holidays were also assigned as night weekend 29 Oo O MPER 1
93. management of computers ACPI Advanced Configuration and Power Interface ACPI specification Computers with Intel s IAPC technology exceed the EPA s ENERGY STAR requirement of 15 watts with communications The goal of IAPC is to offer low power consumption lt 5Watts in standby while still maintaining connections and be able to wake the system up in less than 5 seconds For more information see http www intel com technology iapc acpi BIOS Basic Input O utput System The BIOS is responsible for booting the computer by providing a basic set of instructions It performs all the tasks that need to be done at start up time POST Power On Self Test booting an operating system from FDD or HDD BIOS provides an interface to the underlying hardware for the operating system in the form of a library of interrupt handlers DMTF Distributed Management Task Force initiative to lead the development of management standards for distributed desktop network enterprise and Internet environments Goal is to Accelerate adoption of management standards Unify industry management initiatives and Promote interoperability among management solution providers www dmtf org IAPC Instantly Available PC IAPC is Intel s term to describe a group of technologies that are be used to build the next generation of deeply power managed PCs These PCs can power down into a very deep sleep state and yet wake up in less than 5 seconds while still re
94. mation on existing and new products In the case of companies that have declined the opportunity to become and evaluation partner or who continue to consider the option seeing a review or ad in a popular trade magazine may prompt them to reconsider the product EZConserve may consider pursuing articles or advertising in trade magazines that target the computer industry or the energy industry Trade magazines such as CIO ComputerWorld and InfoWorld report on new software entering the market International Data Group IDG publishes these three magazines among others and can be found on the web at www idg com The company boasts that it is the world s leading technology media research and event company and their publications can be found on the desks at many members of the technology industry Advertising in a trade magazine may also increase product awareness of potential customers Listing OO MPER 1 EZConserve Evaluation Vil 2 a separate toll free phone number or email address would allow EZConserve to monitor the response to a particular ad Energy User News offers news updates feature articles and data on industry statistics and trends Demonstration Software Whether picked up at a trade show ordered in response to a magazine article or advertisement or downloaded from the web a demo version of Surveyor may prove a most valuable marketing tool Many of network administrators interviewed in phone surveys attested to testing de
95. mbers of the technology industry From the energy industry perspective Energy User News reports on and advertises wide ranges of technologies designed to manage or reduce energy consumption Advertising in a trade magazine may also increase product awareness of potential customers Listing a separate toll free phone number or email address would allow EZConserve to monitor the response to a particular ad Demonstration Software Whether picked up a trade show ordered in response to a magazine article or advertisement or downloaded from the web a demo version of Surveyor may prove a most valuable marketing tool Many of network administrators interviewed in phone surveys attested to testing demo software or single copies of a program out in their test environments before purchasing a product Demo versions allow potential customer to test drive a product to ensure compatibility on their network and with their business applications before purchasing the product and rolling it out to their user machines A demo version of Surveyor could potentially contain an expiration date and limited number of licenses D MPER 1 EZConserve Evaluation IlI 9 The Value of Partnering and Potential Partners Partnering allows EZConserve to springboard into areas that are challenging to enter as a stand alone product or organization For instance working with resellers and integrators will allow EZConserve to bundle Surveyor with other management tools as we
96. mo software or single copies of a program out in their test environments before purchasing a product Demo versions allow potential customer to test drive a product to ensure compatibility on their network and with their business applications before purchasing the product and rolling it out to their user machines A demo version of Surveyor could potentially contain an expiration date and limited number of licenses Partnering Partnering allows EZConserve to springboard into areas that are challenging to enter as a stand alone product or organization For instance working with resellers and integrators will allow EZConserve to bundle Surveyor with other management tools as well as market their product to organizations looking for a more holistic approach to inventory management In general the potential partners can be found in resellers purchasers of patent licenses competitors and investors should be considered when determining the future of the product and product line Software Operation and Savings As described the Surveyor software should provide users with significant energy and non energy benefits The Alliance and EZConserve initially estimated annual savings at 200 kWh year or more Initial site monitoring of two sites did not confirm these savings but also cannot be taken to negate the savings potential Based on the data collected for two weeks prior to activation of the energy management policies via Surveyor and two w
97. n buying software for your network users what are your primary concerns check all that apply prompt if necessary Q Budget Financial Oo MPER 1 EZConserve Evaluation D 6 Compatibility with hardware software and or external systems Ease of use administration configuration Time required to configure administer Security Reputation and or past experience with software company Other OUoOocodo At what level are enterprise wide software purchases made Department site level Centralized corporate organization level Other COON N N When purchasing software what information do you need in order to help you make your decision Case studies and current customers references Quantified financial benefits ROI Technical support accessibility Technical specifications Other Don t Know OoOoooo 23 Have you been asked by anyone in your organization about power management solutions for your networked PCs QO Yes Q No complete skip to thank you Q Don t know complete skip to thank you If yes what were your general impressions 24 Was the request to look at specific programs such as EZConserve s Surveyor EZSave by DOE WattSavvy by Blue Owl or others QO Yes Q No complete skip to thank you If yes which one s 25 Do you perceive any barriers to purchasing the software Don t prompt with options Budget Financial Insufficient savings benefits Incompatible op
98. nd accordingly Willingness to Pay and Payback Expectations Network administrators were most concerned with the ROI and tended to have the highest expectations for the time it would take for the software to pay for itself through energy savings Many expressed that the total operating cost should be considered including their time to install and maintain the software when assessing the return on investment Other decision makers were less concerned with the amount of time required to achieve payback All of the network administrators interviewed were aware of the Windows power management capabilities and limitations and had experience working with the settings enough to have an opinion one way or another on the reliability of the settings Network administrators generally fit into one of two categories supportive of power management or skeptical of power management Characteristics of each group are listed in the Table IV 3 below 21 New York Times November 23 2000 PC Recycling Efforts Take Off at Last 2 http www pais org hottopics 2002 June index stm OO MPER 1 EZConserve Evaluation IV 9 Table IV 3 Network Administrators Skeptical about or Less Concerned with Power Management 25 of network administrator respondents Setdefault power management settings Deactivate power management settings on new computers on new computers discourage users from Encourage turning off CPUs upon leaving setting them us
99. nformation in 24 hour periods and since product installation Will save all open data files close all apps and the operating system before shutting down a CPU Notavailable oq MPER 1 EZConserve Evaluation Il 1 a EZ Save and EZ Wizard Management Tools and Capabilities Centrally managed Requires no special processes on the network no special hardware and no client installations Costand Licensing Requirements Provided by the Cadmus Group in MA MPER 1 EZConserve Evaluation Wattsavvy CE Server based centralized Web service giving facilities managers realtime power management status information Notavailable because only version currently available is free to LADWP customers Will also assist their customers with applying for energy saving rebates Provided via email or web based submission Night Watchman Configure NightWatchmanTM clients via the Administrator console Select single systems groups or multi select systems then adjust the Settings using property pages Set user logoff and Shutdown options Set the shutdown time and days of operation Integrates with SMS 8 10 per license and 250 300 for 1 management console Optional maintenance contractincludes priority Support patches and any version upgrades to the product for 1 3 years Maintenance costs is 25 per annum of the total product price Located in London UK phone number and address Support
100. nserve was Windows 98 Second Edition SE Windows 2000 and the Windows XP operating systems Estimating percentage of operating systems sold by year we assumed that only 18 of the commercial desktop computers sold in 1998 were eligible for Surveyor increasing to 86 by 2001 Table II 2 Finally computers must be networked in order to be eligible for EZConserve Based on CBECS approximately 5 2 of all workers work in companies of five people or less We assumed that one third of these computers or 1 7 of all computers are not networked Correcting for the desktop operating system and out of network computers we estimate that 1 451 911 desktop computers in commercial applications in the Pacific Northwest are eligible for EZConserve Table I 4 Surveyor will work on Windows 95 NT and 98 First Edition but can only shut these computers off i e it cannot go into low power modes There is currently no version for Macintosh Operating systems available Note that we do not attempt to account for computers that are operating out of a network 9 MPER 1 EZConserve Evaluation Il 4 Table II 2 Assumptions for Operating System by Year Year Windows 95 Windows 98SE NT or 98FE 2000 or XP 1998 Assumed that only Windows 98SE 2000 or XP were eligible for Surveyor All figures are Alliance Quantec estimates We do not account for differences in operating system by business type e g the Macintosh operating s
101. ntial savings Purchasers of Surveyor will want to validate their savings by examining computer and monitor savings EZConserve should develop better reporting features This is planned for future versions of the software Currently there are no point and click reporting features that allow customers to examine savings from enabling more stringent power management settings or night shut down EZConserve should continue to test and improve the software The metering study revealed that some computers will not go into standby mode for various reasons Unless the network administrator forces computers into hibernate mode which risks file loss Surveyor offers no potential savings for these computers EZConserve should continue testing to see if there is a way to work around this limitation Power management settings should not be included for laptops Due to the lower power levels the potential savings for laptops are minor In addition many laptops are taken remotely outside the network and the power management features can prove intrusive e g while working at nights and weekends while making a presentation etc Oo O MPER 1 EZConserve Evaluation V 9 VI Cost Effectiveness Analysis Review of Alliance s Cost Effectiveness Assumptions The key assumptions for calculating the cost effectiveness of the EZConserve project by the Alliance are listed in Table VI 1 Table VI 1 Cost Effectiveness Assumptions Alliance Ve
102. nture Costs and Other Alliance 985 000 EZConserve amp Utility Costs EZConserve 750 000 Utility 98 500 year for 10 years Surveyor Cost 15 unit with replacement cost in 5 years Installation Cost 2 50 unit gt 3 2 million in 2010 452 000 by 2010 or 14 market saturation The paragraphs below describe these assumptions in more detail and in some instances provide revised estimates based on Quantec s evaluation to date Venture Costs amp Other Administrative Costs The Alliance estimates venture costs of 985 000 Alliance funding is 0 75 million contract 175 000 evaluation and 60 000 administration annually EZConserve provides co funding of 0 75 million over the first two years of the venture and the local utility provides annual support of 98 500 through 2010 These figures are based on primarily on EZConserve s contract with the Alliance and are reasonable Surveyor Cost The Alliance estimates an average cost of 15 per copy of the Surveyor software based This is consistent with the current pricing strategy of EZConserve Installation Costs The installation costs at each site will vary depending on the deployment strategy of the organization The installation cost will consist primarily of the network administrators efforts to install and configure the software to apply the appropriate energy management strategy based on the users profiles The Alliance estimate of 2 50 unit seems reasonable but
103. o make the product more compatible in corporate environments and more appealing to potential customers In addition to these benefits there are several important issues that must be considered when making any further modification to the business plan or strategies currently employed A clear direction and focus for EZConserve at the conclusion of the PEP program has yet to be established Following are a list of questions or issues that EZConserve should consider as it moves forward into its next phase lt Has the PEP program yielded enough data to make the compelling case for the energy saving potential of the product sufficient to sway key customers in the targeted segments to purchase the product lt At what point will delay in revenue generation threaten the viability of the company At what point will revenue generation become necessary to be successful in attracting investors lt The length of time that the product has been in the market not protected by a patent may lead to competitive concerns The original business plan envisioned the need to reach a certain level of market saturation within 9 month window as important to establishing the EZConserve place in the market Does this have implications for the OO MPER 1 EZConserve Evaluation Ill 3 level of enhancement required for the next version or does significant market potential remain for the basic product offering lt Delays in product feature development may imp
104. o develop and schedule for meeting key developmental milestones should be documented Recommendation Three EZConserve should be prepared to launch an aggressive marketing campaign once the next production version of Surveyor 1 4 is ready The marketing campaign should clearly establish the product s value proposition and highlight both energy and nor energy benefits including lt Ability to ensure energy management policies are complied with lt Reduced employee time and effort required to achieve energy savings lt Support of asset management efforts lt Enhanced security through system shut off EZConserve must differentiate Surveyor from its direct competitors and possible substitutes EZConserve should be confident that version 1 4 has been thoroughly tested and is ready to market before initiating an intensive campaign Recommendation Four In establishing the product development schedule for Version 1 4 EZConserve should consider the potential window of opportunity for the Surveyor product particularly in light of rapidly advancing hardware and operating system power management capabilities In the long term EZConserve will need to maintain a flexible product vision to respond to various changes and advances made in the IT industry Oo O MPER 1 EZConserve Evaluation VII 5 Appendix A Glossary of Key Terms Following are key terms and acronyms commonly used when discussing computer networks or power
105. oggers on a randomly selected sample of computers and monitors at each site The data loggers were set to record power demand for the equipment at five minute intervals and were left on for at least two weeks pre and two weeks post Surveyor activation Despite the limited monitoring to date Quantec has verified that Surveyor is accurately recording the status of computers Quantec also verified that the roll up files the summary log files prepared by Surveyor are correctly summing up the hours of time for each day that the computer was in active suspend or off modes The data collected wasn t sufficient to make conclusions regarding the expected costs and savings beyond the sites monitored but additional site monitoring is planned for subsequent MPERs Conclusions amp Recommendations Based on the research and findings throughout this report the Quantec evaluation team makes the following recommendations to the Alliance and EZConserve as they continue their work to transform this market Oo MPER 1 EZConserve Evaluation ES 6 Recommendation One EZConserve has made several modifications to its business strategy to respond to customer needs and wants as they have begun to market Surveyor EZConserve should revise its business plan to reflect its current business strategy and to establish revised goals for product development sales and market penetration Recommendation Two The next version of Surveyor Version 1 4
106. or implementing energy saving solutions What are the major industry trends that will affect energy usage in networked computers Interview with Intel Microsoft What is the goal of IAPC ACPI What is the penetration of IAPC ACPI in the marketplace Who are the leading companies What is technology is needed for product implementation besides the Intel Pentium 4 processor What are industry trends for IAPC e g what year will it be 50 of the market What is the next thing after IAPC What are the savings for a typical IAPC vs a non IAPC What can companies do to manage power with non IAPC devices besides buying a new PC What are the solutions What are the obstacles in getting IAPC ACPI adopted widely Are there any central management tools for IAPC ACPI in a network environment Who is developing these applications Oo O MPER 1 EZConserve Evaluation D 1 Are you aware of any power management programs for PCs If Yes What do you see as the strengths and weaknesses of these products Have you heard about EZConserve or their product Surveyor What are your thoughts What are the major trends impacting energy usage in PC s Interview with DMTF ls DMTF addressing power management If Yes how and when If not are there plans Who is providing solutions for power management What are the industry trends impacting desktop management and power consumption What are the obstacles in getting energy sav
107. ore generic use of the term potential customers Oq R OO MPER 1 EZConserve Evaluation Ill 2 process that results in a simple report that shows potential savings based on current usage patterns that reflect the existing power management settings Potential customers are given a specified amount of time usually 4 weeks to try out the product before they decide to purchase it After this time the license expires and Surveyor is no longer operational Each decision to modify the business model required careful consideration weighing the benefits and issues resulting from the change in direction and focus Benefits associated with the current business model include lt Increased numbers of organizations using the product who are more apt to purchase the product having tried it out first lt Increased name recognition and enhanced reputation as users tell other members of their market sector about EZConserve e g Portland Public Schools shares information with other Oregon school districts lt Creation of a database of data collected from user sites providing EZConserve with real proof of savings lt Establishment of a list of initial users that may be used to show to potential customers wishing to know of or even speak with current users about their experiences with the product lt Additional quality assurance and compatibility testing performed at field test sites allow for further enhancements and adjustments t
108. ou are responsible for Q 0 15 minutes o 30 45 minutes QO 15 30 minutes o 45 60 minutes QO 60 minutes o Don t Know How much total time would you think is appropriate for software configuration Q 0 15 minutes o 30 45 minutes Q 15 30 minutes o 45 60 minutes QO 60 minutes o Don t Know 16 If you were to purchase power management control software technology how important would it be for you to be able to quantify the resulting energy savings Q Very important o Somewhat important Q Not very important o Don t know WILLINGNESS TO PAY 17 Would you be willing to pay for energy conservation management software if it were to pay for itself through energy savings Yes QO No skip to 18 Q Don t know skip to 18 If yes in what amount of time would you want to achieve the payback Less than one year 1 2 years More than 2 years Don t care DODO 4 8 Who else is involved in making decisions to buy software at your facility For example who made the decision to purchase your LAN WAN software Q Self Q Other Title or role Q Other Title or role Q Other Title or role Q Other Title or role 19 What is the process for a non IT person to initiate the purchase of software for your company check all that apply and note any others a Competitive analysis o Peer review team Q Test in house first o Send PO no testing required Q CEO CIO CTO makes executive decision Q Other 20 Whe
109. percentage of the interviewees fell into three general categories as described in Table IV 4 OO MPER 1 EZConserve Evaluation IV 10 Supportive of Power Management and More Concerned with ROI 45 of respondents Prefer a 6 18 month return on investment Expressed the concern that a quick ROI was needed to prove to managementthat the software was a valuable investment for the company Believe that power management of computers and monitors could be cost effective Table IV 4 Other Decision Makers Supportive of Power Management and Less Concerned with ROI 20 of respondents Expecta return on investment within 3 5 or 3 7 years or didn t know what amount of time was reasonable for ROI More concerned with doing the right thing by saving energy than with payback Less Concerned with Power Management 35 of respondents Don t know or don t care about the amount of time required to achieve return on investment Considered energy Savings a lower priority than other business issues Believe that power management of computers and monitors may be cost effective While a relatively high percentage of overall respondents 75 of network administrators and 65 of other decision makers expressed interest and support in power management it is clear that that does not always translate to action Key Insights from Non Purchasers As indicated six individuals from five organizations that ha
110. product through the recruitment of Surveyor evaluation partners Evaluation partners and potential customers continue to provide EZConserve with data allowing them to quantify the savings from the enforcement of power management policies through Surveyor As the marketing efforts have been focused on generating relationships with evaluation partners the sales force has remained persistent in their search for potential customers Sales staff at EZConserve may be able to use the quantified savings data collected from the evaluation partners to turn potential customers originally wary of the savings claims into paying customers EZConserve captured the second prize in a statewide business plan competition sponsored by The Business Journal and local firms such as IBM KPMG Key Bank HR Northwest and Lane Powell Spears Lubersky LLP attorneys Value Proposition Surveyor marketing materials describe the product as a fundamental network tool that provides shutdown or power off capability across network boundaries and synchronizes power management controls across a multitude of PCs Surveyor provides continual oversight on adoption and use of power management strategies ensures compliance with policies and provides ongoing energy conservation and cost effectiveness reports Oo MOIM MPER 1 EZConserve Evaluation 1 4 Surveyor s primary value to customers is a guarantee that the potential energy savings associated with the latest hardware an
111. r ON Technology s ON Command CCM tt Tt T T Platinum Technology s AutoConfigure lt Xpoint Technologies UPTIME One large capital investment firm specializing in the computer sector was contacted on several occasions to learn more about their opinion regarding their potential to invest in EZConserve Its desktop group chose not to invest at this time because they considered Surveyor a technology for legacy PC s According to this potential investor Instant Available Personal Computing IAPC is looked upon as being the future of power management OO MPER 1 EZConserve Evaluation lll 10 IV Survey of Potential Customers Survey Fundamentals Quantec conducted a survey of potential EZConserve customers The purpose of the survey was to lt Determine baseline energy management practices of potential clients lt Assess the awareness of energy consumption of network computers and the potential that exists to reduce the usage lt Characterize the current computer stock and operating systems in use lt Assess the interest in implementing solutions to reduce energy consumption by computers and describe the internal decision making process to support implementation lt Identify features that potential customers would want as part of the solution Two survey instruments were developed in recognition of the fact that multiple decision makers with different responsibilities may be involved in making the deci
112. r a low power sleep mode after a period of inactivity have energy efficiency specifications based on power supply and include mechanisms through which the low power modes of qualified monitors can be activated For more information on ENERGY STAR standards for office equipment and qualifying products seettp yosemite epa gov estar consumers nsf content officeequipment htm 1 http www intel com technology iapc acpi OO MPER 1 EZConserve Evaluation Il 5 Table I 13 Power Management States Percent of Description Active Mode Consumption 0 On The CPU is fully up and running power conservation 100 is on a per device basis S1Standby Appears off The CPU is stopped RAM is refreshed 50 60 the system is running in a low power mode S2 Sleep Appears off The CPU has no power RAM is NA refreshed the system is in a lower power mode than S1 This state is not currently utilized S3 Standby Appears off The CPU has no power RAM is in slow 30 Suspend refresh the power supply is in a reduced power mode Appears off The hardware is completely off but 5 12 Hibernate system memory has been saved to disk S5 0ff Off The hardware is completely off the operating 5 system has shut down nothing has been saved Requires a complete reboot to return to the Working State Monitors typically have three modes on or active hibernate and off Monitors use virtually no energy in hibernate and off modes Comput
113. rials with demonstration software trade show participation and increased industry press coverage Since network administrators as well as those who may be interested in or are responsible for managing energy use within a company may be involved in the decision to purchase Surveyor EZConserve should seek exposure in both the IT and the energy efficiency industries as well as within some of the target market industries e g schools and government In addition partnering with other industry players can significantly support EZConserve s marketing efforts Trade Shows Trade shows provide multiple opportunities to save time save money network with peers keep fingers on the pulse of the industry and evaluate new technology One of the chief benefits of trade shows is that they concentrate potential customers in a single area There are a number of other ways the company can benefit from a trade show without incurring the time and expense of creating an exhibit Speaking at a conference as EZConserve has done in the past is one way to participate in a trade show without having a booth Many larger trade shows have comprehensive seminar programs EZConserve staff could exploit their expertise by participating in a panel or a technical session and they can schedule one on one meetings with conference attendees in smaller meeting rooms that are often available Trade Magazines Trade magazines are often considered a source of unbiased infor
114. rveyor as a solution to PC energy consumption issues Additional marketing opportunities may exist with trade shows through reviews in trade magazines and through the distribution of demonstration software Some ideas on how EZConserve could begin to exploit those opportunities are listed below Trade Shows Trade shows provide multiple opportunities to save time save money network with peers keep fingers on the pulse of the industry and evaluate new technology One of the chief benefits of trade shows is that they concentrate potential customers in a single area There are a few types of trade shows that may be most applicable to EZConserve including lt Shows focused on information technologies network administrators may attend IT shows to see a wide variety of software products and to learn of new applications that may benefit their company lt Energy management conferences targeted to end users there are a few shows nationally that bring together energy users with vendors supplying energy efficient technologies and solutions energy or facility managers are likely to attend those shows lt Specific industry shows e g gatherings of education or heath care administrators where attendees are presented with information on a wide variety products and services that may address the needs of their organizations as EZConserve has identified some business segments as more likely to be interested in Surveyor than others
115. s causing what they viewed as further complications in the ability to administer power management settings throughout their organization In general the amount of time required to install configure and maintain software like Surveyor caused concern among potential customers A solution to this issue may be the harnessing of Windows network groups profiles Assuming that the network were configured with groups profiles to accommodate desktops with special uses such as 24 7 operation utilizing those groups profiles would significantly reduce the amount of time required for a network administrator to configure and maintain Surveyor Another possible solution is providing a few standard profiles that could be offered to clients to choose from in a menu screen that then sets up their Surveyor profile Overcoming the Failures of Hibernate and Standby See Table II 2 for a description of hibernate and standby Surveyor is limited by a CPU s ability to actually switch into a lower power state While Windows power management settings do allow for the settings of Standby and Hibernate on some machines other machines do not provide one or both of these setting options Furthermore some systems that allow for the lower power management settings have also been prevented from going into the lower power levels through unknown measures perhaps another pieces of software that disables those settings on another level This issue was experienced on more than
116. s 98 and NT operating systems Version 1 3 which includes expanded reporting and recording was made available to EZConserve s Surveyor evaluation partners in May 2002 The next production version 1 4 is expected to have significantly expanded functionality and is scheduled for release in Fall 2002 Below are the Surveyor interfaces at the network administrator and client levels Figure I 1 Network Administrator Interfaces Group Profile x Group Info Day Night Shutdown Switch to day at 7 00 00 AM Name Surveyor Day Scheme Description Moderate power conservation Plugged in Running on batteries Turn off monitor ater 10 mins x After 5 mins 7 Tum off hard disks After 30 mins v AfterSimins gt System standby After 1 hour 7 After 30 mins 7 System hibernates Never x Neve Cancel Apply O qoeR aaaiaaaaaaaaaaaaiaiaiaiaaaaaaauassusssssssssssssl MPER 1 EZConserve Evaluation l 2 Group Profile Group Info Day Night Shutdown Switch to night at 9 00 00 PM ow Name Surveyor Night Scheme Description Aggressive power conservation Plugged in Running on batteries Turn off monitor After 5 mins After 5 mins Turn off hard disks After Smins gt after Smins gt System standby After 5 mins 7 after mins gt System hibernates Neve Never Figure I 2 Client Interface Power Options Properties Power Schemes Advan
117. s methodology to validate energy savings of the EZConserve software collected through metering activities Our findings are based on a variety of evaluation activities including lt Interviews of industry experts leaders in the area of computer technology and energy efficiency research lt Survey of potential EZConserve customers network administrators and other decision makers from Northwest business that may be targets for the Surveyor product lt Site monitoring and analysis the collection of time differentiated computer and monitor energy use information prior to and after the enactment of Surveyor power management policies Working closely with the staff of the Alliance and EZConserve as well as members of the information technology community the Quantec team has gathered a significant amount of research and data Provided in summary though out this report this information is used to characterize the current market for energy saving software and assess the position of the Surveyor software in that market The following key tasks were developed to guide the evaluation project Task 1 Kick Off Meeting and Finalized Work Plan The evaluation team met with Alliance staff and EZConserve on January 9 2002 to present the draft research plan review the project s goals and discuss the schedule approach management plan and deliverables The revised work plan reflected our understanding gained from that meeting r
118. sion to purchase Surveyor Network administrators would most certainly be involved in the decision to purchase and deploy Surveyor but other decision makers would be involved as well The other decision makers could have cost control responsibilities facility or energy management responsibility or may be involved in managing and reporting on corporate responsibility activities The network administrator version of the survey focused on many of the technical aspects of the purchase decision The other decision maker survey instrument asked about more general energy management policies and how the decision to purchase EZConserve Surveyor might align with those policies See Appendix D for the survey instruments Quantec attempted to reach over 250 organizations with the survey The list of potential organizations to survey came from three primary sources lt Contacts provided by EZConserve either Premier Evaluation Partners or Potential Customers that had been approached but that decided not to purchase Surveyor at this time lt A listing of Northwest businesses organizations that fit the size and segment criteria established by EZConserve as their target market contact information for these companies was found through internet search or through e mail contact with the organizations webmaster lt A listing of Northwest technical business contacts purchased from a market research firm Survey Sampling Inc OO
119. square feet of commercial space in the four state region The 1999 CBECS study estimates a total of 67 338 000 square feet of commercial space in the U S In both the Northwest and the entire U S offices represented 18 of commercial square footage and educational facilities represented 13 of commercial square footage D MPER 1 EZConserve Evaluation Il 3 Table II 1 Installed Base of Commercial Desktop Computers in the Northwest DesktopSales sid Pes IM Year KK 1998 J ul Dec 14 517 000 6 822 990 251 751 Roth estimates a three year lifetime Kawamoto estimates a four year life We assumed a 3 5year life to account for the difference between these two estimates and the 2001 economic slowdown Roth etal Energy Consumption by Office and Telecommunications Equipment in Commercial Buildings J anuary 2002 Arthur D Little for Office of Building Equipment for 1998 2000 We assumed an 11 7 decrease in sales in 2001 based on the midpoint of IDC 12 2 and Gartner 11 1 estimates of sales in 2001 compared to 2000 Kawamoto shows 54 as nonresidential with 7 industrial or 47 commercial Roth shows 53 as nonresidential and does not assign any market share to industrial We assumed 47 commercial eek Assumed 3 7 based on a ratio of the commercial square footage of Washington Oregon Idaho and Montana compared to the rest of the U S Next Quantec assumed that the primary market for EZCo
120. ssues associated with the perceptions of Windows power management capabilities and performance lt Reducing administration time required with larger networks lt Developing power management schemes that work with the varying Windows power management settings lt Establishing expanded functionality and promoting the non energy benefits of Surveyor Business Model and Marketing Strategies Current Business Model The EZConserve business model has evolved as potential customers have provided feedback on their requirements for new software Specifically potential customers approached with Surveyor marketing material have asked for references proof of the Return on Investment through field test studies and validation through Beta evaluation test sites that the software was compatible and did not cause any major problems It was determined that an initial set of users was required to establish the Surveyor product as a solution with a proven track record and proven results Each decision to modify the business model required careful consideration weighing the benefits and issues resulting from the change in direction and focus The current business model is designed to support the following objectives lt Increased numbers of organizations using the product who are more apt to purchase the product having tried it out first lt Increased name recognition and enhanced reputation as users tell other members of their market sector a
121. taining the capability to respond to external or user programmed events For more information see http www intel com technology iapc index html IP Ports Sockets Ports are used for communication between devices such as a web browser contacting a web site port 8080 Port numbers are divided into three ranges well known ports 0 1023 registered ports 1024 49151 and dynamic and private ports 49152 65535 EZConserve uses port 5600 for sending info between the clients and the server a registered port LBNL Lawrence Berkeley National Lab a multi program lab where research in advanced materials life sciences energy efficiency detectors and accelerators serves America s needs in technology and the environment http www 1lbl gov LBL PID index html Ooh O MPER 1 EZConserve Evaluation A 1 Power Management States To the user the PC is either on or off and other conditions are not visible However the ACPI specification defines a number of different power states that are supported by Windows operating systems The table below lists the corresponding power states as defined in the ACPI specification for devices buses and processors For more information see http www microsoft com hwdev tech onnow Conserve Table A 1 Power Management States Description State Ci escription S0Working On The CPU is fully up and running power conservation PON lisonaperdeicetise SoS SENET S1 Sleep Appears off The CPU is stopp
122. tential savings from monitor power management However enforcing a daytime power management scheme for the monitors did appear to lead to energy savings 2 All but one computer at the PEP site were shut off on nights and weekends again limiting the potential savings from Surveyor This one computer showed significant power savings during the post activation period due to Surveyor power management enforcement 3 During the daytime few people left their PCs long enough for the devices to go into standby mode Limitations to the Metering Study Accuracy of the HOBO meters As discussed earlier Quantec planned to use the HOBO run time meters to not only record computer status but also power levels Unfortunately the inductive current transducers limited the accuracy of these data forcing us to use RMS instantaneous power level meters to measure computer demand over a 30 second period instead of over the entire study period Limited number of computers Due to the limited number of HOBO meters and limitations of Surveyor these early versions of Surveyor only worked with Windows 2000 machines Quantec was only able to monitor a total of 17 machines Short study period Although the data were cleaned as best as possible for users that may have been out of the office there may have been days with low or high usage due to meetings deadlines and other commitments These could obviously influence the expected savings given the short s
123. tion of energy consumption prior to installation of the Surveyor software and after the enforcement of power management policies This discussion was developed by Kenneth Anderson of the Northwest Energy Efficiency Alliance for presentation at the American Council for an Energy Efficient Economy 2002 Summer Study program Proposed Savings Methodology for EZConserve s Surveyor Software The Surveyor Network Energy Manger is a software tool that allows IT administrators in large PC dependent organizations to remotely control the power management features of their networked PCs synchronize the use and adoption of low power strategies and if necessary shut down either a group of PCs or the entire population all through a single network interface Because EZConserve s Surveyor is a new energy saving technology the Northwest Energy Efficiency Alliance Alliance has retained an independent evaluation contractor Quantec LLC to do a field verification of the energy savings Until that study is complete the Alliance has used the following equation to determine an average estimated energy savings per computer and monitor where the EZConserve Inc Surveyor software is installed This equation comes from the Lawrence Berkeley National Labs paper LBNL 45917 Electricity Used by Office Equipment and Network Equipment in the U S Detailed Report and Appendices by Kaoru Kawamoto and others Kawamoto 2001 Unit Energy Consumption UEC is
124. tional focus on nomenergy benefits should be added because of the importance of those factors in driving a Surveyor purchase decision Getting these marketing materials into the hands of customers will also be critical to achieving the company s sales goals Quantec recommends the following to gain greater exposure for Surveyor lt Trade shows within both the IT and energy industries as well as shows that cater to some of the specific market segments EZConserve is targeting lt Trade magazines in both IT and energy industries advertising as well as articles will introduce Surveyor to many potential customers at once lt Demonstration software to be distributed at trade shows in response to customer requests or via the internet to allow network administrators to test the software prior to purchase MPER 1 EZConserve Evaluation ES 4 Customer Surveys Quantec conducted a survey of potential EZConserve customers with the following objectives lt Determine baseline energy management practices of potential clients lt Assess the awareness of energy consumption of network computers and the potential to reduce the usage lt Characterize the current computer stock and operating systems in use lt Assess the interest in implementing solutions to reduce energy consumption by computers and describe the internal decision making process to support implementation lt Identify features that potential customers would want
125. tomer program offered participating organizations the ability to try the product for free in exchange for permission for EZConserve to use their savings results to market the product and to list them as Surveyor software users While a select few of these Marquee Customers were agreeable to the program Portland Public Schools OSU Portland Metro Government and City of San Jose the representatives from both the utilities and the Fortune 500 categories declined the offer In an effort to recruit Marquee Customers EZConserve established the Premier Evaluation Partner PEP program The program was established to provide EZConserve with valuable data that could be used for a case study By following a strict evaluation process PEPs provide quality assurance and usability feedback and receive support from EZConserve to ensure a OO MPER 1 EZConserve Evaluation Ill 1 successful installation A secondary goal was to ultimately turn the PEPs into sales OSU is a prime example PEPs are large high visibility potential customers that need extra time to test and see the cost savings before purchasing Surveyor Table III 1 lists the current PEP participants along with the number of licenses installed units and potential number of installations based on the number of systems in place Table III 1 Premier Evaluation Partners Licenses Clients Installed Units w e E e S a E T The PEP extends through January 31 2003 with t
126. trators other decision makers or both Table IV 1 shows the breakdown of interviews by sector interviewee type and exposure to Surveyor Table IV 1 Completed Interviews by Market Sector and Decision Maker PEPS and Organizations Organizations Market Sector Potential Aware of Unaware of _ sl Suee Network Fortune 500 Administrators Educational Organization Ere S S S S E GovernmentAgencies 1I ER e Utilities A SE aa o a wewn o o o OterDecsion Fownes0 J 0 oa y r i a Makers Eatonin 2 ooo o ooa a Goemmentagenes J 1 ooo Toa ite C a a a m a a a MPER 1 EZConserve Evaluation IV 2 Energy Management Conservation Policies Over 85 of all survey respondents indicated that their organization had some policy or practice to save energy Specific activities included use of energy management systems to control heating cooling and lighting reminders to turn off lights and other equipment after hours specifying energy efficient features in new construction participation in utility programs and purchase of Energy Star products Slightly more than half of the respondents had some policy or basic practice to reduce energy consumption of computers or other office equipment Of those most said that the policy or practice entails turning off computers or monitors when not in use and especially at night and on weekends A few interviewees spoke to the fact that they did not have employees turn off their CPUs
127. tudy period Sample Bias We would also expect that early adopters of EZConserve such as OSU and Quantec are more likely to be energy conscious companies already practicing conservation efforts so turn off rates may be higher than average Sample Contamination The first two weeks of monitoring are supposed to capture baseline conditions based on existing energy management practices It may be that the simple act of installing the Surveyor software increases the Procedure for measuring demand in various states from the Roberson paper Whenever a machine entered a new power level we waited at least 15 seconds for the power to stabilize observed the readout for 30 seconds and recorded the range and mode most frequent number of the power readout PLMs sample every three seconds Watt values were recorded and averaged in tenths of a watt and reported to the nearest watt OO MPER 1 EZConserve Evaluation V 8 awareness of energy consumption amongst users who are then more conscientious about energy management practices even during the pre activation period Recommendations EZConserve should modify log files to show local time Surveyor log files should be based on local time not Greenwich Mean Time in order to reach meaningful conclusions about use during specific periods Surveyor log files should record monitor status The status of monitors is currently not recorded yet monitors offer a significant portion of the pote
128. ualified Review prediction vs actual w EZC Establish evaluation plan groups clients Review predictions w EZC Give evaluation software Install configure clients server for Accepted baseline Lab test Rejected MPER 1 EZConserve Evaluation lll 4 Interviews with evaluation partners Potential Customers and industry experts have indicated that the major decision makers with regard to Surveyor software would be Energy Managers or those responsible for the energy bill IT Managers Facility Managers and to a lesser extent executive management that often have the final say in major purchases This information was further supported by interviews conducted with potential customers that had not yet been approached by EZConserve It is important to use this knowledge to tailor marketing materials to the people in key decision making positions Consider these people the audience for presentations trade show appearances Technical Specifications future advertisements in trade magazines and marketing material such as pamphlets and brochures The EZConserve marketing program consists of three methods aimed at major decision makers such as CFOs controllers CIOs and corporate energy conservation advocates These methods are 1 Direct mail is sent to the CFOs and cost controllers of western organizations and companies that are in EZConserve s target customer range of 100 employees In the future th
129. ually due to the office incompatibility productivity concerns or Believe that encouraging the use of power nightly server update reasons management settings will save energy May encourage turning off monitors but whether through a third party tool or not CPUs through business practic es Believe that the costs to fix any issues Usually preferred a return on investment arising from lost data lost files and other of less than one year a few expected technical problems associated with power payback in more than 1 year management functionality would wipe out energy cost savings Usually didn t know or care about the time it would take for the software to pay for itself through energy savings usually due to the fact that they didn t believe that their organization would use it or benefit from using it a few expected payback in 3 4 years because they didn t believe it would Save them much energy or money overall Supportive of Power Management 75 of network administrator respondents Other decision makers did not express concern with or skepticism about the incompatibilities and the time and resources required to configure install and maintain the software Overall they expressed belief that power management of computers and monitors could be cost effective They varied in their concern for the cause over other business issues and their expectations for the ROI of the software Opinions of other decision makers who made up a smaller
130. uction Specialist for a large county office The estimates of the percentage of energy use for computers and office equipment varied greatly from one percent to seventy percent The Department of Energy estimates that the energy consumption of computers and office equipment accounts for about 7 of business energy consumption For information based companies that figure is significantly higher Interest and Willingness to Address Energy Consumption Issues The interviewees that we characterized as other decision makers those with cost control and those with facility or energy management responsibilities were most interested in addressing energy consumption issues Network administrators and other individuals responsible for the maintenance and administration of computers were less interested in addressing energy consumption issues especially as it pertained to PC systems While other decision makers were encouraged by the potential savings that may be created by software like Surveyor the total costs and benefits they perceived to be associated with such software differed significantly from the a http www microtech doe gov energystar OO MPER 1 EZConserve Evaluation IV 5 total costs and benefits perceived by the network administrators surveyed Several network administrators mentioned their reluctance to dedicate time and resources from their department to administer and maintain software that they perceive perhaps erroneously
131. ure V 1 Oo MPER 1 EZConserve Evaluation V 1 Data Logger Findings As shown in Table V 1 we monitored a total of 17 computers 14 desktops and three laptops from March 2002 through May 2002 Power demand readings were monitored throughout the study period Table V 1 HOBO Metering Details r PEP Sit March 4 April16 2002 May 1 31 2002 Pre actvation days Post activation days Totalcomputersmoniored 9 oo o Desktop computers montore 6 f so 121 As shown in Table V 2 both the Quantec network administrator and the PEP site network administrator chose more aggressive power management strategies in the night settings for Surveyor In addition both network administrators selected not to have the computers go into hibernate mode for fear of corrupting documents One difference between the sites was that Quantec defined night as beginning after 9 00 PM since some employees work later hours and the network administrator didn t want the power management settings to be intrusive The power management settings prior to activation of the Surveyor software varied by computer Table V 2 Post Surveyor Activation Power Management Settings PEP Sit Night Night Day 9PM 7AM Day 6PM 7AM Monitor tum off Hard drive tum off Standby Oq R MPER 1 EZConserve Evaluation V 2 Some of the key findings from the data logging study included Demand varied widely by computer As expected laptops consumed f
132. veyor software product could face competition from several sources including lt Competing software products that provide energy management control of monitors and or PCs lt Advances in operating systems and hardware capabilities that make power management using these tools easier and more reliable lt Internal company practices that encourage and promote energy conservation behaviors lt Sophisticated network administration practices designed to achieve energy conservation None of these potential competitors provides the exact functionality of Surveyor and in many cases they fall short The following features provide EZConserve a potential competitive advantage lt Developed and supported in the United States with free support available from 8 00 to 5 00 PST Monday though Friday through a toll free number or email All support requests are addressed within 24 hours lt Centralized control through the user s network administered on site O oR MPER 1 EZConserve Evaluation ES 2 lt Reporting tools allow auditing and savings analysis T Power management of both CPU and monitor lt Other norenergy benefits including remote shutdown of PCs and monitors saving labor and enhancing security computer inventorying and asset management capabilities Opportunities may exist to better capitalize on the competitive advantages that Surveyor provides Some of those opportunities include lt Addressing i
133. you responsible for making decisions regarding software and hardware purchases less than 10 QO 10to 50 a 50 100 Oo MPER 1 EZConserve Evaluation D 10 101 to 200 200 500 501 1000 1001 2000 gt 2000 OOococoo 9 What operating systems do you have installed in your systems excluding servers How many of each take a good guess Q Windows 95 Windows 98 Windows 98 Second Edition Windows NT Windows ME Windows 2000 Standard Windows 2000 Professional Windows XP Linux INCLUDES RedHat Debian SuSE etc MAC OSX MAC OS9 X MAC OS8 x MAC OS7 5 7 6 1 MAC OS7 7 1 2 MAC OS6 0 8 or earlier Other Don t know OUCOUOOCOOOCUOOOCOCOOD 100 10 How involved are you in decisions to purchase new software Q Very Involved Q Somewhat Involved Q Not Really Involved Q Not involved at all ENERGY MANAGEMENT SOFTWARE AWARENESS AND REQUIREMENTS 11 Do you have an idea of the percentage of your total electricity costs that are associated with computers or other office equipment oYes estimate o No 12 Has your organization considered purchasing software designed to reduce the energy consumption of your network computers Yes U No U Don t know 13 Are you aware of or familiar with Energy saving software for computers monitors QO Yes U No If yes Which ones EZSave Yes No WattSavvy Oh Yes O No EZConserve s Surveyor Yes UO No EMO Yes UO No
134. ystem accounted for 37 of the school market in 1999 2000 according to Quality Educational Data Inc To estimate the installed base of monitors Quantec assumed one monitor for each installed computer We also distinguished between cathode ray tube CRT monitors and the newer liquid crystal display LCD technology which consume less energy per monitor As shown in Table II 3 we estimate that there were few LCD sales until 2001 when they earned a 16 market share Table II 3 Market Share for LCD Monitors CRT Monitors LCD Monitors 1998 100 1999 7000 7001 Assuming one monitor for each PC in use and the distribution of CRT and LCD monitors above we estimate that there were 1 318 633 CRT monitors and 133 278 LCD monitors in northwest commercial applications at the end of 2001 Table II 4 Table II 4 Installed Base of Desktop Computers and Monitors in NW Commercial Networked Applications Total Installed at End of 2001 Desktop computers 1 451 911 CRT Monitors 1 318 633 LCD Monitors 133 278 2 Based on estimates from Roth et al Using IDC data and Displaysearch com MPER 1 EZConserve Evaluation Il 5 Total Energy Consumption from Computers and Monitors Quantec calculated the energy consumption using the Alliance approach in Appendix B A simplified version of this formula is UEC PA HA PL HL PO HO where lt UEC is the Unit Energy Consumption for equipment type kWh year

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