Universal Design Book
Contents
1. 100 2018 No 1 Advances in technology are bringing new conveniences and excitement into Our lives Recent 3D televisions and LED light bulbs are good examples of these Since Its founding Panasonic has been manufacturing products that are highly Tunctional2. User Centered Design UCD is a design philosophy and a process in which the needs wants and reduirements of the end users are considered and verified throughout the design process These results are then Iinked in to the development of the next product the next product Fa J fF A Verification W i 1 1 a WA Home monitor test etc 7 i 4 Ee a veloping these into Understand usadge condition aly sis of the context of use _Questionnalre survey etc i lt 7 Understand demand Commercializatior 1 Ssessment by strategists and SDeclalists 2 Heuristic ev
3. Convex sign sheets The flat and easy to clean electrostatic touch switch had issues in the beginning for the visually challenged since it was difficult for them to differentiate the buttons In order for them to use it more cormfortably we researched convex signs with Nippon Lighthouse and developed the convex sign sheets which is easier to understand and more durabDle Verifying embossed signs with users Operation burden and mobility research In order to objectively evaluate what the undefined phrase ease of use means scientific analysis was undertaken which measured changes in the users balance and muscle burden during use We were then able to visualize these characteristics of operation an
4. We feel that it s important to listen to the opinion of as many customers as possible so we partake in various communication activities such as monitoring By Darticipating In various workshops and events we interact with many people through seminars On the other hand we have outsourced Our employees for lectures and classes to Iintroduce Panasonic s universal design activities Group interview Product evaluation Hold classes at Junior High Schools 17 Universal Design Welfare and Medical Treatment Products To achieve a safe secure and comfortable lifestyle Panasonic conducts research and develops products for the welfare and medical fields as well 2009
5. 20 6 159 We promote and consider the entire product lifecycle through easy to see easy to handle easy to open and easy to dispose features Furthermore by using only one color we reduced ink usage and materials to promote and develop environmentally friendly features All packaging that have met our company standards have the eco ideas logo on the package Reduced printing area by over 20 and packaging material by over 15 whilst not using any Expanded Polystylene Easy to open and easy to take Out products Easy to dismantle amp 2008 lt and dispose Eco ideas Dackaging and logos 11 Universal Design User Centered Design UCD
6. Offering Environmental Pursue a Green Solutions Which Make Work style the Most of Our Own ExDertise Vider Use of Eco conscious Products in Emerging Countries Living Surrounded by Recycling oriented Products 01 Universal Design Greetings 3D LED
7. Electric Care Assistance Bed with Integrated Wheelchair Electric Care Assistance Bed with Integrated Wheelchair Panasonic has continuously implemented robotic research and development to support people As an example of our research Panasonic created a Roboticbed last year that relieves some Durden from caretakers when assisting Deople Into beds and wheelchairs which are said to cause the most amount of burden We received an overwhelming response and exDpectation rose for its commerclalization In order to continue promoting the development of safe technologies and safe maintenance in an environment where the 2009 Roboticbed coexists with people we will continue our Initiatives under NEDO New Energy and Industrial Roboticbed Technology Development Organization Furthermore we wlll develop an automatic care bed with wheelchair features that easily combines a bed and wheelchair by easy mechanisms to continue Our support for the nursing field Universal Design 18
8. Mobile scanner that enlarges text By placing this over text the LCD monitor will show an Parirsoric enlarged version The user can adjust the size of the letter change the background and letter color to choose the best combination that s most legible for the user Active View NEDO 2010
9. Closet Doors Prevents kids fingers from getting caught Physically eliminated the actual space where many kids get their Tingers caught during every day use while preserving the beauty of the Turniture The potential for a child s fingers from getting caught is eliminated as the design naturally pushes the fingers out of danger Closet Doors Universal Design 08 Introducing our Products EcCol 5 La ll MIAMW TT i CO gt Not only does it have our conventional energy Dreservation capabilties it can detect the condition of al other electrical appliances at your home and realizes optimal energy savind performance It has made it possible to provide energy savings that matches each and every home and will reduce the amount of CO2 emission from each home a i F
10. Tilted Drum Washer Dryer ECONAVI Automatically detects the amount of clothes and dirt for optimal washin9 By controlling the operation accordingly to the amount of clothes and dirt the detergency stays the same while saving water at the Se te UD Easy to load and take out laundry Tited Drum Washer Dryer This tilted drum comes from pursuing the most comfortable position for the elderly and people in wheelchairs 09 Universal Design 2009 UD 2006 Air Conditioner ECONAVI Realized optimum energy preservation by each sensOr The sensor automatically detects furniture position Deople and sunlight and also controls the wind and temperature to improve energy Dreservation effects and the most comfortable room temperature UD Automatlic filter cleanin9 The automatic filter cleaning robo
11. Panasonic Group s Universal Design Always evolving under the basic concept of people friendly monozukuri 90 94 97 2003 2004 2005 2006 UD Establish an all company Universal Design Promotion System Promoting NAiS Age Free Business Promoting Barrier Free Easy to Use for the Elderly and the Physically Challenged RE J Company Wide Initiative Creating People Friendly Products G 1 UD Sit down Shower Achieved the effectiveness of a bath from a shower with less purden on the body Received the first Universal Design Prize from Good Design Award G eIF _ Tifted Drum Washer Dryer Load amp remove laundry in a 1 comfortable position
12. 4 2006 MM UD 2008 Panasonic Universal Design style of font development We took on research initiatives for fonts where we ensured not only its size and contrast but also easy to see letters Through global research and assessment by the elderly we analyzed the following 4 elements by interviewing researchers 1 legibility 2 easy to decipher 3 readability and 4 design We collaborated with Iwata Co Ltd and developed Universal Design font in 2006 This font is used for all operation panels on Panasonic products We have used the font for Panasonic group s company name since 2008 2007 NPO CUDO
13. Panasonic Group s Corporate showroom Panasonic Center Tokyo eco IOeas HOUSE 3 5 1 Located within the complex 03 3599 2600 of Panasonic Center Tokyo 3 5 1 Ariake Koto ku Tokyo Panasonic Center Osaka Panasonic Center Beijing TI mm 2 1 61 87 06 6949 2111 806 10 65331007 2 1 61 Shiromi Chuo ku Osaka No 87 Jidnguo Road Chaoyang District Beijing Panasonic Living Showroom Tokyo Panasonic Living Showroom Osaka Ei am 1 5 1 2 1 3 03 6216 0010 06 6943 9575 1 5 1 Higashi Shimbashi 2 1 3 Shiromi Minato ku Tokyo Chuo ku Osaka Panasonic Group s Universal Design Website http panasonic cOo jD company r and d ud
14. CUDO CUDO 2007 Color Universal design In a collaborative research with NPO CUDO Color Universal Design Organization we analyzed colors that can easily be distinguished py those with chromatic vision The results are used on VIERA and DIGA s remote control color buttons and on screen program menus We acqduired the CUDO color universal design certification mark which is only given to products that has met the standard redulrements set by CUDO Implemented from 2007 8 gt 5 96 96 OCG gt OG PUD Panasonic Universal Design style of type development 2008 Each genre Classification Electric Drodram guide nm 1 II EE 2007 Remote control color key Universal Design 14 Research Actlivities 2009 1H
15. Panasonic Group s UD Policy and Measures UD History of UD Activities Introducing our Products Manuals Packages User Centered Design Research Activities 01 02 03 04 05 07 11 12 13 17 Our Widespread Activities Communication Activities with Customers Welfare and Medical Treatment Products 18 Panasonic Groups UD Policy and Measures Panasonic Group s UD Policy and Measures UD UD Policy UD The object of our company s UD is to provide greater consideration to more people through its products and serVices there by realizing a lively comfortable and richer lifestyle UD 6 6 Basic elements of universal design
16. 571 8501 1006 Panasonlc COrporatlon 105 858 1 1 1 2 1 TEL 03 6403 3800
17. No 1 Green Innovation Company in the Electronics Industry Make the environment central to all of our business activities and bring forth innovation Green Life Innovation Green Business Innovation 3 Realizing Green Lifestyles to Enric Implementing amp People s L Optimum Green E RTR Pursue ldeal Manufacturing Operations offer better living which is sustainable and which provides people around the world with a sense of security comfort and joy Zero Cost Zero Time Zero Inventory Zero Emissions IN Tn NN COz 0 COz 1 2 Mg Virtually Evolution Minimizing CO2 R J SS MM and Expansion Emissions in the Entire SSMIEANRE for the Entire Home Manufacturing and the Entire Building BusIness Process of EcoO cars
18. faxes and making copies for even first time users Osteoconductive bone Phone 2010 170 1 1 2009 12 9 2006 WW lt Panasonic Door Phones intercoms ml Comes wrth the industry s widest lens The industry s widest lens 1 at 170 lets you see a bigger Dicture and eliminates blind spots 1 As of Dec 9 2009 as a residential TV door phone Remote operation capabilities Panasonic Door Phones intercoms You can check to see who is at the door with the cordless handset while the touch panels allow easier operation 07 Universal Design 2010 4 2 4 2 2010
19. a Introducing our ECO NAVI system mi 2009 UD amp 2006 GO 1 wm HDMI SD BD DVD EE _ 9 Link to VIERA ECONAVI Automatic power off ECO Link detects devices that are not in use and automatically shuts it off contributing to energy saving measures UD Easy to connect amp operate with only one remote control Connect DIGA and LUMIX to your VIERA by using HDMI and SD cards to easily operate all devices with only one remote controller cl Vilo Link to VIERA 2009 UD 2003
20. Considerations for making operations easily understandable Considerations for using easy to understand indications and expressions Considerations for providing users with stress free postures and movemenits Considerations for users movements and space Considerations for the users safety and peace of mind Considerations for the operating environment UD Universal Design adds value to the customer experience EZ UD IS2 With the aim to expand the market we are able to not only offer convenience and comfort through our UD activities but also Introduce our Droducts to customers who up till now have not peen able to use these products an easy to use 4 For as many People as possible 4 User Universal Design 04
21. 1 12 Cordless Steam Iron The industry s first double head base and centerbaric design The industry sfirst 2 multi directional soleplate allows for smooth ironing in all directions Creases are hard to form and by not having to switch hands to change directions when ironing it s mF i A TT easier to use and shortens ironing time 2 From Jun 12 2010 as a residential Cordless Steam Iron Cordless Steam Iron IH 2009 3 2003 IH Cooking Heater IH Cooking Stove Triple Wide Since 3 pots can be aligned at the same time it reduces the burden of having to move around heavy pots from one cooker to another Light Indicator Ring The rings on the cooktop illuminate to indicate that it s on for safety IH IH Cooking Heater IH Cooking Stove 2009
22. Saves Water Received a Good Design Gold Prize Received an iF Product Design Award Personal Fax Voice guidance and light directs the user through FAX and other operations 05 Universal Design 200 2008 Automatic AC Robot Air Conditioner Automatic filter cleaner 2009 2010 Changed the corporate name to Panasonic and unified the brand 1 F Automatic Self Cleaning Toilet With a new material that repels dirt and the eliminates the difficult task of cleaning the product in hard to reach places HDMI 1 Cl MM VIERA Link Using only one cable line for connections One remote all
23. 2010 Universal Design Book PanasonIic Universal Design Universal Design the most accessible and easy to use principles for everyone 100 Vision of the 100th Anniversary 2018 100 No 1 Panasonic aims to be the No 1 Green Innovation Company in the Electronics Industry in 2018 the 100th anniversary of our Tounding We will make the environment central to all of our business activities and take the lead in promoting the Green Revolution which is taking place around the world for the next generation Specifically we will work to realize our vision wrth these two innovations 100 Vision Looking to the 100th Anniversary of Our Founding No 1
24. Dment we were able to test various situations in which children s fingers may get caught in doors and develop and Implement prevention measures into our DrOducts 2002 Verifying the grip aDbility of shavers Pressure from grasping 2009 Various artificial finger models Universal Design 16 Our Widespread Activities Panasonic Darticipates in various events and the support groups relating to Universal Design _IAUD Innovation for alLEuropean Business Home Care amp International Assocjation Conference on Inclusive Design Rehabilitation Exhibition Tor Universal Design Barrier Free Exhibition KIDS DESIGN Exhibition Sight World Communication Activities with Customers
25. aluatlon etc ldea plan Co evaluation with users Universal Design 12 Research Actlivities In the Panasonic group easy to use has been clarified through the results gathered from many years of research 60 7 2000 Goggles for cataract simulation Goggles for cataract simulation Approximately 70 of people over the age of 60 suffer from cataract where clouding and gradual yellowing of vision occurs We collaborated with ophthalmologists to research how elderly cataract patients see and developed cataract goggles that let us experience their vision These goggl
26. as well as being easy and safe for everyone to use so that more people can enjoy the benefits of our advanced technology The world is now facing major changes Many developed countries are becoming aging societies whilst many developing countries are growing new markets as a COnseduence Of economic development Furthermore as a common challenge for the entire world global environmental issues are increasing On a daily basis Within this changing context all societies must face the question of how to live a sustainable safe comfortable and enjoyable life whilst still taking into account the differences of age and culture The fundamental idea of universal design easy and comfortable use by more people is something that is desired all over the world and is an ever more important factor in an age where We are pursuing a qlobal sustainable society Panasonic s new vision is to become the No 1 Green Innovation Company in the Electronics Industry in 2018 when we celebrate our 100th year anniversary We wlll continue to implement universal design and strive to create products that will contribute to the realization of a spiritually rich sustainable green lifestyle all around the world Fumio Ohtsubo President Universal Design 02 Contents 03 Universal Design CONTENTS 100 Vision of the 100th Anniversary Greetings
27. d the subseduent burden on the body and implement the results into our product development 2004 Research relating to the movement and purden in cleaning the toilet and bathroom 15 Universal Design Comfort research We have scientifically analyzed the obscure human easy to use or uncormfortable to use sensations by distribution of body pressure and pressure from grasping and distribution of body pressure to analyze how our products can best be used by our customers Safety Consideration Getting Tingers caught in doors is a surDrisingly common accident that happens to children at home By developing sensory Tinger like edul
28. es are used when validating how cataract patients see product displays catalogues packages and manuals Implemented as company standard in 2000 2003 Voice Guidance research Voice Guidance is an effective measure to convey Information to 60 vy 70 i many people To realize voice guidance that s easy to hear and DD DD understand we researched sound quality volume speed of speech contents expressions and length of a sentence and have created an Indicator for our findings Implemented as company standard in 2003 Voice Guidance guideline 13 Universal Design PUD 2006
29. ived a Kids Design Award Universal Design 06 mm Introducin9 Our Products UD Here are some examples of Panasonic Group s products that incorporate Universal Design principles 2004 tug 2003 a 5_ Personal Fax Personal Fax with voice guidance amp osteoconductive bone phone Osteoconductive bone phone transmits messages by Vibration 1 The osteoconductive bone phone makes it easier to hear for those with hearing impairments even they are in a busy place by sending a vibration directly from the cranial bone to the inner ear 2 Operation through voice guideline The voice guidance allows easy to understand operation for sending
30. ls dirt It cleans the toilet surface with every flush reducing the burden of cleaning The armrests reduces burden on knees when sitting and getting up Fully Automatic Self Cleaning Toilet Universal Design 10 Manuals 2009 WEB Operation Guides on WEB built on VIERA You can see the instruction manual and the FAQs for the machines linked by VIERA on the TV screen The WEB allows the user to view the updated version of the manual so they can see the latest version of the FAQs 2010 EE acl Vila Er Eh EUR Tr Ear Packages
31. ows the user to record watch and lsten easily Refrigerator The low waist line feature and fully open drawers makes it easy to use for the entire family bubble washing feature makes it easier to clean The arm rests offer support for the user Received an iF Product Design Award WOIN G77 Cordless Steam Iron The multi directional soleplate nelps eliminate creases and wrinkles The centrally balanced design reduces burden on the USer S arms and shoulders IH Steam Induction Heating Rice Cooker Consideration for steam temperature and condensation Received a Gold Prize Safety Design Prize from Kids Design Award Closet Doors Prevents kids fingers from getting caught Rece
32. t feature frees the user from conventional maintenance and eliminates the need of cleaning the filter at high places Automatic Filter Cleaning Air Conditioner 2010 gt UD amp 2007 Fully Automatic Self Cleaning Toilet ECONAVI Energy preservation based on usage It senses when people enter and leave the room and heats the seat for only the tme that the toilet is being used It also senses the air temperature and adjusts the drying air flow to the most comfortable temperature Finally by sensing how long the user is sitting it automatically uses the most appropriate amount of water needed to flush UD New material that repels dirt and arm rests for safety Adopted a new material that repe
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