"取扱説明書"
Contents
1.2.
3.
4.
5. 1 2
6. CS CSR
7. DNA DNA
8. 1
9. 2001 7 2003
10. R amp D
11. TL 4 5 2
12. 2012 2 100
13. One Sony A _ CFO CSO TL2 POZZZ Ot SUAS EE DF SH lI lt TYR V Stu eHVON 1 A j TYKVAYIIVH NYH UT
14. Reader 53 E
15. SNIcHUTWT DNA
16. 53 e e MDG s e 58 e e e e HIV
17. NGO NPO 20 50 74 000 30 2011 FER 1000
18. 2014 2 6 000 IV
19. 2011 2012 3 31 1 63k 4 932 fa 9 6 673 832 4 567 GE 2010 2011 2012 2010 2011 2012 2010 2011 2012 E E E
20. BCP CSR
21. EICC GeSI a SONY 2011 8 EICC GeSI
22. SFH 8 719 8 1 s s 1 314 10 6 s s
23. DNA SC Be amp amp 2011 2011 amp amp 2010 9 6
24. 4K 23 1 fale CMOS Super Reality 25 Super Reality CMOS 1978 11 CCD Charge Coupled Device
25. 4K 4K AK 4K K 1 000 4K 6 DCI 4 096 x 2 160 885 4 K HD High Definition 1 920 Xx 1 080 210 4 20
26. Electronic Industry Citizenship Coalition EICC Global e Sustainability Initiative GeSI NGO 2004 EICC ELECTRON RELH5TET PITETL miF Coron 2005
27. CSR CSR CSR one report CSR CSR 4
28. CCD AV LSI MOS CMOS 2
29. e FY14 500 B2B 16 e iCyt Micronics M amp A 1 000
30. gt HX850 750 LED AG DXZ59 HX850 DSC HX30V AA 20 27 4mm 99 SoRPlas 60 1 2 DSC HX1 3D BDV N7
31. SFH GE 3 31 1 34 2012 2 15 Telefonaktiebolaget LM Ericsson Sony Ericsson Mobile Communications AB 50 100 Sony Mobile Communications AB 5 289 12 4
32. CISO CISO 47 E
33. foe HE BR E FF ES DEAN RHE IRR OEM BAR 3 31 371 004 277 665 2 202 9 763 42 988 7 007 49 837 53 984 65 162 36 183 53 306 148 584 296 819 262 032 71 939 284 972 71 999 8 335 32 405 5 321 45 680 2011 220 326 325 366 250 192 1 952 15 229 13 450 6 656 10 958 5 080 307 421 11 479 104 515 112 089 244 063 18 119 3 020 278 897 69 196 30 102 39 473 56 076 113 990 319 594 188 836 1 952 36 647 59 594 2 933 21 080 2 819 206 694 138 772 4 427 29 778 186 783 59 410 44 635 332 728 68 634 39 161 35 181 10 595 156 667
34. NGO NGO HIV K1 2 African Medical and Research Foundation WWF a gt F 2011 7 30 WWF DEV 3 IT
35. 2011 FRY E E E 2006 2007 2008 2009 2010 2011 FE K1 2 2011 5 2011 CO 150 2000 32 oe
36. sane
37. Super Reality 300mm 75 ks m 200 gt 300mm 2010 12 2012 3 5 60 45 30 Fab1 Fab3 Fab2 lt gt CAGR 8 2009 2010 2011 2012 2013 2014 2015 2016 BER 3 31 1 16 20 gt CAGR 11 8 4 0 2009 2010 2011 2012 2013 2014 2015 2016
38. LSI 4K 4K CM 4K
39. 52 Customer Service CS CS
40. 4 aad A SESSA AeA ll ARL x 2012 4 12 ae o 4K we HD 4
41. Road to Zero 1990 2010 4 Road to Zero 2015 Wha 2000 2015 amp 2010 2015 2020 2030 Green Management 2015 am Road to Zero 2015 Green Management 2015
42. 0 0 W B A 536 669 314 M gt 2012 2 16 3 31 2011 2012 gt 2012 2 15 2012 2 16 3 31 1 023
43. 3 4 5 6 7
44. HX850 3D X Reality PRO 4 Sony Entertainment Network 2012
45. PlayStationBMobile 2 PS3 PS Vita PlayStation Network PlayStation Plus PlayStationPMobile 13 100 XperiaW Sony Tablet PC VAIO One
46. ee 1963
47. 4 427 1 2 OEM 35 107 2012 4 Bolte 4 478 4 427 35 lj OE
48. 8 9 Sony Ericsson Mobile Communications AB 10 11 12 13 14
49. oF gs BY ER 44 EE alik KU FH CEO LinHart Group amp th Telemundo Group Inc amp CEO EVP CFO Qe NXP Semiconductors NV
50. amp EL Crystal LED Display Il amp AV IT
51. amp BGA EVP R amp D EVP EVP EVP CFO Tae im EVP CSO EE EVP PC UX 2012 6 27 L 2012 6 27 45
52. DIVI Sony
53. 2010 4
54. 4K 8K CMOS 35mm ARUFE F65 4K 4K HD
55. WES 3 4 max 2 E 162 700 2012 3 31 K1 2 0 25 5 48
56. 1959 For the Next Generation MDGs UP Cg cy e e
57. Q amp A
58. 33 4 07 2011 2012 SERA Sony Music Entertainment 4 428 5 9 s 21 4 1Glee 369 5 2 s
59. m EYE SEE TOHOKU UNICEF Japan 2011 Kaoru Sano 60 2011 6 Stan n RESTART JAPAN gt T 2012
60. 2000 2012 2008 2 100
61. 60 Xperia W 2 800 4 Android 2012 2 100 PlayStation Vita PS Vita PS Vita DNA Wi Fi 3G HRW
62. 36 HDR PJ760V CMOS Exmor R 13 me AlREIC LETIA EV ay HDR PJ760V 440 44 ol NEX 7 TE
63. 2012 4 eBook Reader Store x1 WWF 2 59 2011
64. AA CISO LOWES
65. MO 15 033 13 138 Sony Pictures Entertainment SPE 6 577 9 6 s Game Show Network LLC GSN SPE EALA 18 341 11 7 GSN SPE
66. 2 2 Super Reality DNA CMOS 29 MS
67. 2011 1670 m3 2000 38 2011 VOC 1 193 2000 35
68. 20 5 000 VPL CW125 W Xperia mini 2011 EISA EISA EISA European Imaging and Sound Association Beat EISA aWwAtD Procuct Aan ao 7 Me
69. 39 3 3 J K 15 LOO 7 ACBARAMEK LAL KOMEMERO K K 2012 Columbia Pictures Industries Inc All Rights Reserved 40 2012 Columbia Pictures Industries Inc All Rights Reserved EmU
70. IC IC HEMS 4 2011 2 99 SoRPlas Sony Recycled Plastic SoRPlas CO 8 2011 gt 3
71. 4K HD 1 4 4K 4K HD 4 4 096 X2 160 885 HD 1 920 X1 080 210 4K 4K CineAlta F65
72. 2012 6 29 HE CEO 2012 4 1 CEO One Sony 5 _ 11 TP TREO oR 3 70
73. W AndroidW Android WW Coos d 38 Personal 3D Viewer HMZ T1 3D 2011 8 HD EL 3D Personal 3D Viewer HMZ T1 LELI
74. Berlitz Corporation CEO oe a fees nee Sos sn Dw SB e EX g i 2 15 A T CEO EVP
75. 50 NR 2010 7 role ae ee
76. WAL CW dg 46 2003 5 1 1 1 2 2 1 2 2 2 3 2 4 3 3 1 3 2 3 3 3 4 3 5 3 6 3 7 3 8 3 9 3 10 3 11 4 4 1 4 2 4 3 4 4
77. 4 12 5 e e e 2014 8 5 000 5 ROE10 One Sony One Management CFO CSO 4 CEO
78. 12 COLOR UNIVERSAL DESIGN 69 FSC www fsc org FSC C015482 2012 3 Printed in Japan
79. 45 5 1c h 3D 3D 3D 3D Xperia S SONY XperiaW Si 1 5GHz CPU 1 280 x 720 4 3 HD 1 210 Exmor R for mobile HD 2011
80. ITRI 2010 PPA 1 M E He
81. 3 31 1 30 amp 08 amp 5 8 ee 29 0 Tine Gee 7 9 16 3 23 6 38 9 30 7 24 3 1 4 0 5 E amp E E amp E 3 223 2558 1 761 P1133 4 320 4 268 4 335 2010 2011 2012 2010 2011 2012 2010 2011 2012
82. 4K 3D 4K VPL VW1000ES 22 4K F65 3 F65 3
83. SF 4K 4K 60 TV Globo 4K60 NAB
84. 1 CEO COO
85. CCD CCD CMOS Complementary Metal Oxide Semiconductor A D Exmor 2007 2008 Exrmor R A D 2007 Exmor 3 1980 CCD 1980 1985 1990 2007 2008 26 2009 2010 2011 CMOS 2012
86. Road to Zero 2050 2015 4 ISO14001 Green Management 2015 2011 2015 Green Management 2015 2011 e 1 4 30 2008
87. 07 Boe aed VE 6 ee 24 4K 4K Sge SiG a 4K
88. 9 100 1 17 100 41 2008 Sony ATV Music Publishing 2 400 6 500 LOWES 26 5 MTV 13 2 Born This Way
89. 2012 4 42 RAU EE V ANV Sony ATV Music Publishing 75
90. 2011 43 18 3 2011 x1 MDGs Millennium Development Goals 2000 9 189 2015 x2 3 A Sony Science Program ME
91. 2012 4 1 2012 1 3 APERIA Sony Smartphone jaca ae B ior EF laa BRAVIA ENGINE EE T CLEAR CLEAR STEREO BASS y KL R gt xo Be EJ Entertainment Network dp PlayStation Plus 14 ll 2013 2012 2011 40 2013 2011 60 30
92. AV 4K 4 4K CineAlta F65 V
93. BR 27 CMOS No 1 CMOS oc Android Xperia W arc Y A CMOS CMOS
94. One Management 2 R amp D 2 B2B Sony Pictures Entertainment CEO
95. VAIO Z PC Power Media Dock PC 2012 Windows 8 37 1 Z 2011 9 S Master MX Z W
96. oppor 4K b5 ae DYP a a ie h T ka D j n m S k i W t 5 TV Globo 4K 60 d As r b J i i gt un mg WW a f CineAlta F65 SRMemory SRMASTER SR R1000 SRX R320 4K VPL VW1000ES 4K 4K
97. 8K CMOS 2 000 35mm 65mm F65 7 a i j af La a ra ie f ts 1 j La ey f 1 a E i A j i i F L rs l E J E if i i F f f 7 7 i l 1 k i i s a ki 5 M 2012 Columbia Pictures Industries Inc Photo by Frank Masi SMPSP 4K F65 F65 4K Sony Pictures Entertainment
98. FYO9 FY11 FY14 AV IT 40 50 m 60 Consumer AV IT No 1 share Consumer AV IT No 1 share SA Sony 30 Sony 60 Sony 30 Sony 35 PC Sony 15 PC Sony 15 Hoe G3 FY11 15 2011 1 Sony Pictures Television
99. 4K SXRD 4K 4K 4K 4K VPL VW1000ES 4K R 4K VPL VW1000ES 4K SXRD 0 74 4K SXRD LSI 4K LSI 1 79
100. 1998 2011 SEGES 2011 Superlative Stage 56 CO CO2 200022010 2011 2015 CO PFC CO re 2000 2010 2011 205 m3 2000 22010 2011 2015 VOC 1184 1193 2000Z2010 2011 2015
101. 276 702 976 686 311 286 552 249 692 569 318 944 032 708 665 ibm 32 309 935 3 906 32 575 060 3 904 32 980 228 3 836 12 769 950 64 18 598 502 92 26 381 018 83 Tals uses aun doen eee 1 004 571 464 691 901 1 004 636 664 698 155 1 004 638 164 714 039 2010 1 3 2011 1 9 2012 36 5 25 8 31 8 EUA 2 6 3 31 1 20 000 15 000 10 000 5 000 0 300 200 tbtt tEh 3 2008 2009 2010 2011 2012 1 4 3 2 3 31 1 2008 2009 2010 2011 2012 3 970 1 998 3 580 2 664 1 704 7 190 5 560 3 645 3 620 2 27 3 910 1 491 2 050 2 100 1 253 33 7 49 7 79 2 25 6 36 0 3 99 2 01 3 60 1 004 443 1 004 535 1 004 571 1 004 637 1 004 638
102. 5 900 o ol 77 oc 65 HAS
103. 2011 1 2010 2012 2 15 100 Sony Mobile Communications AB 32 2011 4 1 3 138 12 6 amp 9 3 202 478
104. 2011 LED 2011 12 3 000 10 PFC 2011 115 6 000 2000 FE 58 90
105. 31 WM ct 38 498 oe 31 368 2011 2012 I 13 138 8 719 6 000 6 577 4 707 4 428 iM 4 478 4 427 mae E an ie ao ome 1 188 1 314 341 389 369 202 35 201 2012 2 298 xX KK 3 1 368 18 5 amp 18 8 PC
106. Diversity Initiative for Value Innovation 2010 Global Employee Survey 2011 90 CEO 49
107. NEX 7 F65 Exmor APS HD CMOS 12 1 PC 3 2011 PlayStation Vita PSPe 3
108. 46 48 ir 1 0 D2 a BS For the Next Generation 43 EE 2003
109. EICC CSR SS 00259
110. NEX 7 APS C 2 430 1 6 BIONZ 100 EL 3 Tri Dial Navi
111. CCD Exmor 28 40 CCD CMOS
112. 3D x 2011 2 60 Pro EU REACH lt ROHS HR 1 P50 51 2 REACH 3 RoHS En pace
113. 66 61 5 3 31 1 2008 2009 2010 2011 2012 ccc e cece eee 8 871 414 7 729 993 7 213 998 7 181 273 6 493 212 BA Oe 100 817 25 109 30 235 14 062 121 697 475 299 227 783 31 772 199 821 67 275 IBA cece cece cece 567 134 174 955 26 912 205 013 83 186 IN 203 478 72 741 13 958 425 339 315 239 0 369 435 98 938 40 802 259 585 456 660 1 368 33 98 59 40 66 258 66 455 03 351 10 98 59 40 66 258 66 455 03 Laaa aaaea aaa 25 00 42 50 25 00 25 00 25 00 MSIE b UMM eee ee 428 010 405 443 371 004 325 366 319 594 335 726 332 068 192 724 204 862 295 139 520 568 497 297 432 001 426 814 433 477 cece eee eee 986 296 190 265 64 627
114. 15 101 gt 671 ro TaD EEEE E E EE E EEE EE EEE EEEE E E EE E EEE EEA E E EE EEEE 7 706 23 478 0 E E E E E E EE EE 23 432 ee ee er ee 3 604 a 5 089 UE Ee ee ae 7 264 BAIARD cvcvcvccsccsvssvsvvvvsevsvsvnvsee 108 545 206 694 315 239 tt 12 954 220 326 398 425 53 756 39 259 58 235 1 40 66 258 66 455 03 ARSE 2 a a aa a e eee a nnnes 40 66 258 66 455 03 ee 25 00 25 00 25 00 2010 3 63 2011 3 64 3 31 2011 2012 1 014 4
115. BEA EF 38 498 3 2 2 298 2 406 o 2011 2012 S LCD Corporation S LCD S LCD G 1 3 31 1 2 2011 4 1
116. KERRE ZAIFA 4K Regal 2012 4 12 500 4K 21 58 ee 4K
117. 4K 4K SD DHD 4K 4K
118. C 1 The GlobalFund 2010 MR FIFA 2011 11 NGO AMREF HIV AMREF HIV
119. 2010 3 66 912 907 616 245 519 539 BAR 2010 338 050 15 671 1 581 841 41 838 1 128 500 54 324 22 084 4 854 746 004 20114 253 688 18 743 1 458 912 15 316 874 031 30 332 99 335 8 964 714 439 2012 382 549 22 661 1 028 150 28 021 474 466 93 165 8 430 71 843 28 955 882 886 SHA A BOIS MM 2 eee 510 128 144 105 250 252 276 454 25 085 2 126 1 499 216 212 6 120 229 327 25 098 5 748 216 8
120. Cas bic 2010 1 998 2011 673 2010 1 971 2011 4 567 CEO 2012 2 15 50 100 Sony Mobile Communications AB
121. A 32 e CO gt A14 2008 e 4 30 2000 A 32 30 2000 e A5 2008 e 1 A10 2008 FEH A 50 2000 99 416 2008 VOC 414 2008 FEH A48 e A3 VOC 54 e VOC 4 50 2000 FE It A 35 JERR AR IC
122. 7 KIN BAL lt 1 2 2003 5 LOWES
123. No 1 CMOS Exmor R 2 CMOS CMOS S CMOS
124. X WES All Night FHK 16 1 17 6 200 1 DVD Up All Night The Live Tour DVD 25 1 1 7 6 No 1 Artist Usher Photo credit Timothy Saccenti to LO
125. 2 68 1 71 1 Re he E a S E E ee 25 00 351 10 3 453 25 42 50 98 59 2 954 25 25 00 40 66 2 955 47 25 00 258 66 2 538 89 25 00 455 03 2 021 66 108 0075 1 7 1 IRO uH IR TEL 03 6748 2111 6 104 0061 8 21 1 ADRH E4 3S BHA JPMorgan Chase Bank N A 1 Chase Manhattan Plaza Floor 58 New York NY 10005 714 039 2012 3 31 CSR CSR http www sony co jp csr mE http Www sony net Ccsr JPMorgan Service Center P O Box 64504 St Paul MN 55164 0504 TEL General 1 8
126. 4 2011 3 000 25 000 62 5 63 64
127. 291 253 775 019 729 059 660 147 924 207 812 235 762 226 ole eee eee 3 465 089 2 964 653 2 965 905 2 547 987 2 028 891 2 630 576 630 765 630 822 630 921 630 923 12 515 176 11 983 480 12 862 624 12 911 122 13 295 667 1 004 443 1 004 535 1 004 571 1 004 637 1 004 638 1 3 453 25 2 954 25 2 955 47 2 538 89 2 021 66 62 3 31 1 a 2010 6 293 005 838 300 82 693 20114 6 304 401 198 495 78 377 2012 5 526 611 868 971 97 630 7 213 998 7 181 273 6 493 212 SARRA 25 LL 4 892 563 1 544 890 671 550 42 988 4 831 363 1 501 813 675 788 13 450 4 386 447 1 375 887 736 050 59 594 7 151 991 6 995 514 6 438 790 30 235 14 062 121 697 ET
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129. 1 CMOS CCD MOS Metal Oxide Semiconductor 2012 CMOS 2009 Exmor R 2012 A 15 60 45 30 15 O CMOS
130. 12 894 576 a Male x dec ve 6 oh eves God Ge a we a s 646 171 680 913 834 221 840 924 90 531 71 009 ee a 104 043 707 052 FR I EEE EE EEE E E SA es eee 215 181 202 044 133 059 36 769 387 490 463 693 3 844 046 3 754 962 2 275 389 270 048 221 993 36 800 gt 5 670 662 6 282 676 5 892 655 6 319 476 S es oe ee ee ea ee ee ee ee oe ee ee ee oe oe ees 145 968 139 413 wc ce cee cee een e enn e ene n nee nnenueenneuaneas 868 615 817 730 ccc ccc cence eee enn eunnennes 2 016 956 1 957 134 mc wad do x wo Se a GARE G aS EA eM SAREE SARA REARS we BAe BOERS RRS SAX 53 219 35 648 3 084 758 2 949 925 WAARA aaa 2 159 890 2 018 927 924 868 930 998 391 122 503 699 A ae oa os Soe oa Od ee BR a
131. 87 112 043 26 158 211 597 25 078 7 869 ee 365 014 1 098 68 890 257 336 13 825 LL Li 530 819 660 789 10 112 177 196 1 191 608 119 836 1 014 412 1 NR EEEE OE odaneane se sevewsneeeedess Li 1 191 608 60 022 19 821 2 553 1 014 412 894 576 127 643 20 276 56 403 132 636 67 2010 3 31 2011 3 31 2012 3 31 III a tne 453 778 031 1 400 434 213 781 1 377 366 869 951 1 297 229 010 572 220 232 697 072 213 259 462 935 158
132. 90W NASA MFS Magnetic Fluid Speaker 35 CMT V70B 1 K2 M ay XBA NC85D 20 VPL CW255 4500
133. E EEEE EEEE ELELE 1 566 274 1 084 462 50 336 64 882 ccc ccc 1 589 1 050 152 165 186 833 700 786 719 092 804 204 842 093 2011 3 31 1 051 588 4 670 2012 3 31 1 061 803 4 637 2 547 987 2 028 891 388 592 461 216 2 936 579 2 490 107 12 911 122 13 295 667 65 2 LL
134. EN HII NH N t HSMR li TYE AMINA NEVA HL mp oO LZwMO r lt DNATA Cie mU EN TYVLVAYIYVH Yu poe nrSil ALE St es amp RRD e UX o CSR 2011
135. R library yu html http www sonyfh co jp index html CEO Sony will change 2012 4 1 CEO 3 2
136. SONY make believe Annual Report 2012 Business and CSR Review 2 36 CEO 10 43 CSR gt Me 2 68 CMOS 30 69 CSR CSR one report 1IR CSR CSR http Www sony cO jpD SonyInfo IR fnancial ar 2012 _ http Www sony CO jD CSr htto www sony co jo Sonylnfo IR 2011 FE http www sony co jp SonyInfo I
137. VE 95 2011 TIS NHK 2 2012 Artist One Direction Photo credit Tony Cutajar 9 7 2012 6 Looking 4 Myself 4 300 1 RIAA 7 2000 100 1 2004 Confessions 2000 1 2000 2
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