Panasonic Universal Design
Contents
1. Research on Motion Burden and Mobility Ease of use can be a vague and subjective sensation To be more Objective factors such as users balance shift and muscle stress were scientifically analyzed We then visualized and quantified characteris tics of movement and burden on the body implementing the results into our product development Safety Consideration Childrensfingers often get caught in doors and hinges often By develop ing Tinger like equipment with sensors we were able to test validate and develoD Dreventive measures Into various DrOducts Verifying Tactile Symbol Decals with Users 2004 Research relating to the movement and load in cleaning the toilet and bathroom2. LED Light Bulb Packages for markets outside of Japan from 2012 The LED packaging was adapted for overseas markets where hanging displays are common The actual productis visible and the package is easy to hold It is shaped to be easily grabbed from the hanging display and users can check the base of the bulb by seeing and touching it Package can be opened simply by lifting the edge and various packaging parts can be easily separated for recycling 18 19 Research Activities for Product Realization At Panasonic Group results of research findings are used to improve the usability of Our Droducts 60 7
3. Using the armrest when standing and sitting reduces the stress placed on the knees and lower back Toilet with Armrests A La Uno Flat Floor Surface for Facilitating Mobility The sliding doors are hung from the ceiling so the floors do not have any rallings that can obstruct smooth mobility Smooth Sliding Interior Door Wheelchair ready option for kitchen systems Kitchen System Components Long lasting Products for Peace of Mind Less Maintenance Work in High and Dangerous Places 40 000 The LED light b
4. PUD Panasonic Universal Design Font Development 2008 Electronic Program Guide with Color Coded Categories 2007 Remote Control Color Keys 20 21 Research Activities for Product Realization 2009 IH Tactile Symbol Decals The IH Cooktop electrostatic touch buttons are smooth and easy to clean but they are hard to distinguish for visually challenged users In order to ensure safety we collaborated with Japan Lighthouse to develop tactile decals with embossed symbols which are easier to understand and more durable
5. WEB Website Manual Online Operation Guide from 2009 Viera TV can be used to view the instruction manuals and the FAQ s of devices connected to the TV FAQ s are constantly updated with the latest information via the web 2010 oro msezse amp k AA a 3 gt 130 1080 60p Panasomio B nF rm 8 Fanasonic Corporation 2010
6. 2000 Cataract Simulation Goggles Approximately 70 of people over the age of 60 suffer from cataracts which cause clouding and gradual yellowing of vision We collaborated with ophthalmologists to research elderly cataract patients and developed cataract goggles that let us experience the way they see We use these goggles to validate and improve the legibility of catalogs manuals packaging and product displays These goggles were implemented as standard product development procedure in 2000 2003 Voice Guidance Standards Voice guidance is an effective method of conveying information for many people We researched sound quality volume speed of speech content expressions and length of sentence to create standards for voice guidance to make it easier to hear and understand These voice guidance standards were implemented in 2003
7. In everyday life it is an LED light for outdoors In an emergency it can be used to charge your mobile phone with solar energy EE 1 Pm Wr M31 BG BLO1G Compact Solar Light 2 py a Peace of Mind for People Living Alone Everyday Gentle interior lighting Emergency Automatically becomes a flashlight when tipped over BG KLO1H Contactless Interior Light 20 Everyday Outdoor lantern that can be easily carried Outside Emergency Continues to shine for 20 hours BG BL02H Rechargeable Lantern LAN Everyday Portable waterproof Bathroom TV connected via wireless LAN Emergency Becomes a reliable battery operated source of information
8. Voice guidance introduces basic Operations for first time users In addition it will also read aloud the menu and timer settings etC IH KZR773S IH Cooktop Verbal FIRE warnin9 SH6902P Smoke Alarm Augmentation for TV and Radio Sounds Provides clearer TV sound through wireless portable speakers that receive and amplify the TV sound ee RP WS750 SC MC10 Mini Speaker Compact Speaker System Slows down the speed of talking on the radio LE x RF DR100 Radio Recorder 08 09 Rssite slallEl fn Load
9. Considerations for using easy to understand indications and expressions Considerations for providing users with stress free postures and movements Considerations for users movements and space Considerations for the users safety and peace of mind Considerations for the operating environment 04 05 Panasonic Group s Universal Design Constantly Evolving with People Friendly Monozukurr Promoting Barrier Free Easy to Use for the Elderly and the Physically Challenged Company Wide Initiative Creating People Friendly Products G 1 UD Sit down Shower Achieved the effectiveness of a bath from a shower with less burden on the body Universal Design Prize from Good Design Award 2004 2005
10. Refrigerator The low waist line feature and fully open drawers makes it easy to use for the entire family 2008 2009 2010 2011 2012 a Changed the corporate name to Panasonic and ke the brand LED cr F UD e F eIDEA G LED Clear Light Bulb The bulb facilitates switching to LED s because it has the same familiar shape and and bubble washing feature for color as conventional bulbs that many easier cleaning The arm rests people are accustomed to offer support for the user IF Product Design Gold Award iF Product Deslgn Award Universal a Prize International Design Excellence Award IDEA Gold Award Good Design Gold Award Automatic Cleaning Toilet A new material that repels dirt IH 3
11. 2009 Various artificial finger models Communlication with Customers We use methods such as in home product testing to listen to the voices of our customers We participate in variOus Workshops and events to interact with people with varying abilities We disseminate our universal design initiatives by facilitating events and seminars rm an ve Tr 3 PT a Group interview Product Evaluation Lectures at Junior High Schools Our Widespread Activities As a Dart of outreach activity Panasonic participates in various Universal Design events and organizations t
12. SV ME870 Rechargeable Portable 1seg TV PC Everyday Stores plenty of energy and can be taken outdoors Emergency Power source that can be used to operate PCs 1 VS etc CB LS01H Portable Power Supply Hands Free and Safe See what s outside the door from anywhere in the house on a wireless monitor device Easy installation and simple operation CK VL SDM200 Wireless Door Monitor Placed around one s neck the LED lights up a large area around your feet When forcefully pulled it unfastens for safety Ne LED BF AF11P LED Neck Light Safety and Convenience for Children The design focuses on safety ensuring that the blades do not make direct contact with the skin Maintenance js also simple ee
13. DNA UD UD UD 4 UD People s lives are becoming Increasingly diverse as globalization progresses technology advances emerging economies expa
14. TV screen Topics with most inquiries are shown first S 2010 User s Manual for Multifunctional System Bathroom Beauty Effect Bathtub Selection Cocochino S class from 2010 Users can find the help topic easily in an optimized FAQ page In addition many pages were dedicated to explaining the basic care Iinstructions In order for the product to be Iong lasting a suggested maintenance schedule was included 2011 9 i ll rt it FT hm 1 TI 1 emu om TE IT umTI F scrum CB mt EY mn En tT TE Ee e em E i ED EY fwarr a TE a br FF ET Eh mw ut a E
15. amp with Color Coded Categories Le J NA VX Tilted drum Washer Dryer Notification with Lights Doorbell notifies people with hearing difficulties through sound and flashing light EC170 Doorbell with Light Easy and Clear Comprehension Through Sound Voice Guidance Operation procedures are explained by voice guidance KX PD601DL Personal Fax Users with visual challenges can hear titles and details of the programs read Out loud TV Blu ray Disc Recorder
16. Our customers are the center of our focus The above diagram divides our customers activities Into four business fields where we can meettheir needs The four areas are Residential Non Residential Mobile and Personal As we identify these customer needs and provide Eco and Smart Solutions under the new organizational structure this formula envisions how we can become the Green Innovation Company for both B2B and B2C Aueduwo UOIHBAOUU us31D 02 COntents Panas d Introd PanasonIc Group s UD Policy and Measures U D UD Policy UD The object of our company s UD is to provide greater consideration to more people through its products and services there by realizing a lively comfortable and richer lifestyle U D D 6 Basic Principles of UD UD 6 We work with tnese six Dasic principles to actualize our UD Policy Considerations for making operations easily understandable
17. ER3300P Rn Trimmer for Kids The position of the light and switch ensure easy tooth brushing EW DS32 Ultrasonic Electric Toothbrush for Touch up Brushing Hearing and Seeing Aid that Suit Each Individual A stereo headphone style allows comfortable and easy use By wearing it on both ears a more natural sound is realized ONWA J1 Hearing Instruments Pocket Type Magnifies books arrival departure boards and signages for legibility EJ VMO1NP Portable Video Magnifier Active View Easy to handle and operate Da
18. es IH Cooktop UD Cooktob rings luminate for safety when turned on Kids Design Award Easy Release Nozzle Vacuum nozzle has three tiers large medium smal so that the user does not have to bend over to switch between nozzles Universal Design Prize ls lInclusive Design Award RNIB Voice Guidance System for TV Voice Guidance System calls out the station title of the show etc when selecting a channel or using the TV program guide Inclusive Design Award The Royal National Institute of Blind People RNIB Closet Doors Prevents children s fingers from getting caught Kids Design Award W Nn LED Si Re The multi directional soleplate ee UD WIDEA
19. CN H510D CF SX NX Car Navigation System Strada Laptops Let snote o to Understand Fun tO Use Cordless 360 Degree Multi Directional Iron sical therapy enjoyable House Dust Sensor 40 92 91 20 9496 N 1235 2010 9 9 9 12 n System Digital Mirror 16 17 Manuals 2009
20. LED Neck Light The flashlight is worn around the neck freeing both hands When forcefully pulled it unfastens for safety Kids Design Excellence Award iF Product Design Gold Award Universal Design PriZe IDEA Gold Award helps eliminate creases and wrinkles The centrally balanced design reduces burden on the user s arms and shoulders 06 Restle siallEl Space Visually Intuitive and Simple Clear Navigation Showing Only Necessary Elements Simple and intuitive interface shows only the necessary options EE EN Es DMR BZT920 Blu ray Disc Recorder DIGA Using Color Scheme Discernible by More People Many of our products follow the principles of Color Universal Design Electronic program guide Remote Control Color Key Yellow Start Button 07
21. UD Established Company Wide UD Initiative Promoting NAIS Age Free Business G elF Tilted Drum Washer Dryer Load amp remove laundry in a comfortable position SgVeS Water Good Design Gold Award F Product Design Award Personal Fax Voice and light guidance for faxing and other operations 2006 2007 Air Conditioner with Filter Cleaning Robot Automatic filter cleaning reduces the need for cleaning the filter on air conditioners that are usually installed near the ceiling 1 VIERA Link Easy connect with one cable Record watch and listen with one remote Ll
22. Cataract Simulation Goggles 60 v7 up I Voice guidance research PUD 2006 4 2006 UD 2008 Panasonic Universal Design Font Development from 2006 For optimal legibility of letters we not only researched size and contrast of the letters but the fonts themselves Through global research validation by senior users and exDert interviews we identified four elements that constitute a good font visibility recogniZability legibility and good design We collaborated with a type foundry Iwata Co Ltd and developed the world s
23. HD AW HE120W HD Integrated Camera by one Derson Considering More People s Safety 4 Designed to be easy to carry with a concave grip on all four sides of the base PT DZ21K Professional Use Projector Safety and Usability for Children Easily installed into schools and hospitals and will not cause burns Or fires even if it falls over FE KFE15 Heatless Humidifier As the main menu window can be easily moved down younger students can still reach and operate the board without a steD TT AT UB T880 Interactive Electronic Whiteboard Safety for Nighttime Walking The line shaped lights indicate th
24. and Remove Laundry Comfortably We pursued a form that is easy to use even for the elderly and those in wheelchairs NA VT NA VX Tilted Drum Washer Dryer Increase Comfort through Sitting The user can be comfortably seated while taking a shower Shower Unit with Seat Easy to Use in a Wheelchair We reduced the size of the home elevator for easier and simpler installation while maintaining minimal size for wheelchairs kl 1212 S200 Home Elevator Minimal Strain on the Body Inside shelving slides out and down gently for easy access Soft down Wall Unit Minimize the Strain on Legs and Lower Back
25. 2012 Universal Design Book PanasonIic Universal Design Universal Design the most accessible and easy to use principles for everyone 01 Greetings 1918
26. D Em em WF 6 a GT 1 1 Ltaud S Cocochino S class Packages LED 2010 LED LED Light Bulb Packages for Japan from 2010 We believe that ease of choosing is part of the usability of a product We organized key product information on the packages to simplify the decision making gt Choose light color and angle Choose brightness lumens Choose bulb size Check appliance compatibility LED 2012
27. O EZ7520 Rechargeable Impact Driver JT H300HT 303HT Handheld Computer The angle of the display can be easily adjusted switchindg between horizontal and vertical POS positions It can be disassembled easlly allowing for use in many JS 950VWVS different work environments POS Work Station Provides Sustainable Electricity to Off Grid Non Electrified and Disaster Areas A shipping container equipped with independent power supply system including solar panels storage batteries and a charge discharge controller Life Innovation Container 12 A 13 Personal Considered Designs for More People Everyday Convenience X Being Ready for the Unexpected LED
28. TOUGHPAD Single Hand Operation Designed to be operated with one hand Unlock cover open close Menu screens have been optimized for both left and right hand use and plug unplug can all be done with one hand SD CN MHO1 Portable SD Travel Navigation System E V PHEV WK4322 Electric Vehicle Charging Outlets Facllitating Usability R PC Allows users to customize the top menu layout by placing their most commonly used buttons for easy access Leaf shaped keys have rounded corners in the direction that the fingers move making it easier to type even on a small laptop A ML
29. e boundaries of the sidewalk and pedestrian crossing LED Sidewalk Edge Indicator Ground Embedded LED Lighting Equipment 11 Special lighting mechanism makes the street at night appear brighter L ED NNY20430 LED Security Light Considerations Based on the Context of Use Versatlle Functions and Features for Professional Fields The rugged design resists dust and rain The illuminated keys are Developed with a focus on easy carrying and holding so that it wider allowing a gloved hand to operate it in the dark can withstand the fastpaced activities of healthcare facilities PC CF H1 Tablet PC panasonic JT H300HT A folding hook prevents the power tool from falling SLIM
30. first Universal Design font in 2006 This font is used for all operation panels on Panasonlic Droducts In 2008 the font was used as the brand logo for Panasonic GrouD 2007 NPO CUDO CUDO CUDO 2007 Color Universal Design from 2007 In a collaboration with non profit organization CUDO Color Universal Design Organization we analyzed colors that can easily be distinguished by those with difficulties differentiating between red and green hues The results are used on VIERA and DIGAs remote control color buttons and on program guides We acduired the CUDO s Color Universal Design Certification which is only given to products that have met their standards Color Universal Design was implemented in 2007 9 Ci 96 96 OCG OG
31. hat support the spread of Universal Design Barrier Free Exhibit Kid s Design Exhibit Sight World IAUD Innovation for all European Business Home Care amp Conference on Inclusive Design Rehabilitation Exhibition International Association for Universal Design Conference 22 Panasonic Group s Universal Design Website http panasonic co jp company r and d ud 571 8501 1006 Panasonc Corporation 100 0011 1 2 2
32. ily maintenance is simple as the device can be stored in its dryind case without having to remove the battery ONWA B1 Hearing Instruments Behind the Ear Type Battery Discharge Prevention Function Enables communication for people with both speech impairment and upper body Daralysis by using slight physical movements to choose letters indicated by lights and voice guidance EJ KPO1NP Communication Aid Let s Chat 15 Considerations for Mobility and Usage Environment Use Devices in Environments Where They Could Not be Used Before Resistant to damage from falls vibration shock water and dust They can be used in various rugged environments CF 31 FZ A1 Laptops Tablet TOUGHBOOK
33. nd and the developed nations Decome an aging soclety all contributing to drastic changes in the state of the modern world What is asked of us in this context is to create a world in which everyone can enjoy life that is edually sustainable safe and comfortable As a manufacturer we believe it is increas Iingly important to provide products and services that can be used comfortably by a wide range of Deople irresDective of age 9ender ethnicity or physical ability SInce the founding of our company In 1918 we have evolved together with our customers always making people and their lives central to our activities It is in Panasonic s DNA to create people friendly products An essential element in creating people friendly products is Universal Design UD which emphasizes ease of use for a wide range of people We proactively incorporate UD in our products and services In addition we continue to Dursue and advance the basic principles of UD Usable by Many Easy to Use and Simple to Understand as well as new and proprietary UD based on our Customers DersDectives We have identified four areas where we can serVe Our Customers needs residential space noOn residential space offices factories stores and hospitals mobile space cars and airplanes and personal space We will continue to create uniquely Panasonic customer values through diligently actualizing people centered UD Kazuhiro Tsuga President Panasonic C
34. orporation Towards Making Proposals for Customer Value Find Solutions to Residential Non Residential Problems of Space Space Customers j Eco amp Smart Solutions Customers Provide a Sense of Security Comfort amp Excitement Mobility Personal 4 UD Thinking about UD in the Four Spaces of Business Fields 4 4 BtoB BtoC amp
35. s finger does not enter the hinge wm ia a 9 NT tes gg MLM32 a Finger Safe Hinge 7 ton Tr Electrical Wiring Device Closet Door 6 Easy Maintenance 2 Grill interior is seamless and does not have a rack so it is easy With two types of dirt resistant coating even drease comes off to clean easily amp 1H R Range Hood with Hydrophilic and Fluorine Coating tg IH Cooktop R Series 10 laa loo lo Nfejaa estelaauikl Space Safe and Easy Installation The light main body with a turn lock mechanism enables easy installation
36. ulb has about 40 000 hours lifespan reducing the Automatic filter cleaning reduces the need for frequency of light bulb replacements in high places cleaning the filter on air conditioners that are usually installed near the ceiling el Air Conditioner with Filter Cleaning Robot LED LDA6LC MADIA The Clean Coat prevents dust and oil from sticking to the lighting fixture making it easy to clean HH LC710A Lighting Fixture Accident Prevention Designed with a safety feature which does not let the appliance operate if it is not set up properly The plug is attached by a magnet making It trip proof A cover on the door hinge moves in relation to the hinge so that achild
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