企業内格差問題及び社会的な格差問題の解決に資する CSR戦略
Contents
1.2.
3. 3
4. 2 3 2006
5. 2 1 14
6. NPO
7. CO2
8. 1 TA 1
9. 144 CO2
10. a BI
11. 1 3 3 4 5
12. 3 3 NPO
13. 3 2
14. UR 1962 3 15
15. IBM 1
16. 103
17. 13 2 3 3
18. PR DD 146 147 1
19. 5 CARE Customer facing Always listening Reliable amp trustworthy Efficient amp Friendly 6
20. 4 1 2 3 NPO
21. ORE ORE Fil we aa Fh e mail Web 17
22. TEL 03 5288 6583 FAX 03 5288 6596 E mail ps management tokiorisk co jp http www tokiorisk co jp 127 CSR NACS NACS gt gt 4000 gt 7 CSR
23. v EWEA 2008 1 11 3 CSR CSR
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25. 2 SEs E 4 BtoB B to B 2005
26. 142 Ome LTR
27. 2 s RAB EGI PY gt T Y z i cap ns RRM MAC CER RL i E em GEE eee ETL es exo Cease M2 7
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30. 48 0 22 5 16 5 87 2 7 1 2 1 1 3 n 1030 1 2 3 0 20 40 60 80 100
31. 2 11 H BOX 1 22 ORRE BOX 3
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33. a 10 s a 0 10 20 30 40 50 60 70 80 90 100 3 16 1 Ul cH 62 URE UEN E
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41. ETICA DASE CSR CSR 2
42. 2 4
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44. 135 amp PR PUGET SPE ORE
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54. i lt iB 101 2 3
55. 1 3 1 1 1 1 2 1 1 1 2 1 2 2 1 2 Ethical Consumerism Report 2007 X 3 1
56. 3 28 1 2 3 1 33 2 34 9 2 3 2 2 n 1030 CO2
57. KIZ CSR 2 4 3 3 3 WEB 4
58. Ua OD OD CO2
59. PETEC Panasonic s X 2 14 PETEC 28
60. 18 74 ue o ia 7 7 0 10 20 30 40 50 60 70 80 90 100 BARE ePpee
61. SNS 61 3 39 64 cf 57 CBU IT TROT 3 1
62. 95 4 S gt J 4 gt 3 4 B 3 25
63. 53 75 5 EIT 99 4 SR CSR 1 2 4 1
64. CI Consumers International 8 2004
65. Glacier and Source Twin Clean vacuum 36 Ultra Silencer Green 33 5s 3 2
66. 30 9 67 3 22 30 3 34 5 16 7 i lt 16 7 HP E
67. 1 UK 1999 0 2007 CARE 2 Nikky King CARE Eu
68. 2004 CEO 34 Column The American Customer Satisfaction Index ACSI gt 1994
69. 8 AT VIBE MES The Soci t G n rale Award for Customer Focus
70. MSC Marine Stewardship Council MSC FAO 1 2 5 MSC leco ideas CO2
71. gt gt gt MET SPE gt MET SPE ORE ORE ORE ORE E
72. 60 500 2006 2 18 1 90 CEO 500 2005
73. 100 2 2 1 TUbDREOH ae
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75. 128 CSR gt gt LAL gt CSR CSR gt
76. ae az 8 The Co operative Bank The Ethical Consumerism Report 2007 9 15 69 76 PR BAA Oo The Ethical Consumerism Report 2007 2 6 0 E
77. 17 1 FLO Fairtrade Labelling Organizations International FLO 16 100 aHes JA if FLO 24 FZ K ARE Z 175 A
78. 12 113 WD4 2 6 7 5 6 7 9 7 6 7 9 1 L SOMPO JAPAN
79. 4
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81. n 120 CO2 25 0 CO2 CO2 26 7 48 3 87 X 3 50 CO2 CO2 CO2
82. n 120 24 HP 0 X 3 38 80 46 7 7 3
83. 2004
84. 73 67 66 16 4 48 1 E ree X 3 3 74 77 18
85. 5 141 THA AL 7 y ANE 1
86. KY KADHA Ses eae cle pete A HE CAWI P no I CE CE nad nae 2 2
87. 0 10 20 30 40 50 60 70 80 90 100 BABE me 66 0 10 20 30 40 50 60 70 80 90 100 176 The Ethical Consumerism Report 2007 177 Ethical Consumerism Report 200 3 gt O O O A OQ N N N N m CO O O Contents Foreword Executive Summary Ethical Consumers Ethical consumer market Ethical behaviours Average Spend per Household Food amp Drink Organic food amp drink Fairtrade food amp drink Consumer food amp drink boycotts Sustainable fish Food miles Free range eggs Freedom Food Green Home Household insulation Energy efficient boilers Green energy tariffs 13 Energy efficient appliances 13 Energy efficient light bulbs 13 Micro generation 14 Eco Tra
88. 21 a RORBE LT Ax oWO LOZ
89. ll 89 3 5 it aa 1 48 0 AA Gdns 1 34 2 2 75 9 1
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92. CO2 CO2 n 1030 CO2 gent 27 9 55 4 3 31 CO2 gt CO2
93. 4 2 45 2 X 3 30 C02 Pai CO2 3 CO2 55 4 279 3 CO2 16 7 74 gt k LARE
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95. 134 1 1
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98. 59 0 6 34 2 2 2 n 120 6 8 34 2 59 0 3 47 70 3 7 16 9
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102. 2 2 4 PB 2004 2 2001 HOT ATT Z DEAE xt aN SF 3 me UT RRL CS fe LPL
103. 2006 11 2006 2008 FE RK v 5 CSR 29 PT R 3 1
104. 2008 1 2 H Buy 1 4 2 2001 80 ABEE 65 ADBA EK
105. 2 2 2007 4 FOC FOC 4 AR FQIA Field Quality 15 Investigation
106. 3 EE E ee gt ares 1 2 3 4E JA 7 T DH 4 3 Di v A EAR oo
107. gt 1 1 030 50 50 20 60 10 n 1030 60 69 7 Aoa 20 ged eal 30 39 gt 10 0 J 40 49 Ke TS 10 0 A 50 59 AAA 10 0 10 0 50 59 10 0 40 49 10 0 30 39 10 0 20 29 60 69 1010 10 0 3 18 WEHA Bul 2 2008 10 31 H 2008 11 2 3 WEB gt 1 9 120 2 2008 11 27 H 12 24 H 64 3 3 2 1
108. 2 5 37 3
109. Demand DL CBRE V HLA 105 Desire Le 106 107 CSR d ISO26000 2008 11 20 CSR ISO26000 2001 4 ISO ISO COPOLCO 2002 6 ISO COPOLCO 2002 9 ISO TMB SAG CSR 2003 2 CSR SR 2004 4 SAG ISO TMB 2004 6 ISO SR TMB 2005 3 1 ISO SR WG 2005 9 2 ISO SR WO 2006 3 3 ISO SR WG WD1 1
110. PB SIF DIS Ce PE TER gt A Het OF mA gt 7 7 TEY He 4
111. UK UKO 44 3 1 1 1 1 2 1 H
112. 600 160 1999 2005 2 2008 1 1988
113. O gt 0 20 40 60 80 100 D O X 3 55
114. 0 5 59 us 5 2006 8 0 59 2 1 GEE 2 2
115. 1 2 1 ee ee 1 1 7 87 380 6 56 0 1 7 14 10 16 10 14 10
116. 19 1 2 37 2 1 2 O O O 0 20 40 60 80 100 i p X 3 20
117. 2007 4 33 3 Column 3 UK 3 1 3
118. 1 7 16 9 23 7 57 6 3 37 1 7 55 8 O 48 3 Ze 2 45 0 1 5 3
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120. 2 9 0 91 33 67 27 20 73 161 62 41 3 lt RE 0 0 24 52 moe eal
121. DARASA F 34 27 0 10 20 30 40 50 60 70 80 90 100 BARE BRAGAR OTET 0 10 20 30 40 50 60 70 80 90 100 148 3
122. 4 iii 2 0 C S R RADE o psu bau R A Oe EEK fl RIX Z R
123. 35 2 SHACKLE 16
124. 1 4 4 1 1
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128. CSR 2008 2 17 e 2008 4 2006 7
129. 15 85 17 4 05 30 66 35 65 0 _ 70 N 4 96 174 SNS Web 27 73
130. ORE ORE ORE SNS Web 8
131. PDCA 2008 4 ISO10002 3 2007 12 H a of 32
132. 3 EA m 3 17 gt 63 3 3 1
133. 37 5 oo 21 7 BDD PC 1 n 92 O O UT 20 40 60 80 100 tf me gh Aar RENN
134. MRI Hee ITET 5 E E E lt E RE 5 6 7 4
135. 1 10 ISO26000 3 18026000 ISO14001
136. K eG ae E ry yer 5 FUTA E a Be mk TY
137. GDP 41 MICAS 200 5 lt The Malcolm Baldrige National Quality Award gt 1980 1987 SY VAIL National Institute of Standards and Technology NIST
138. 3 4 CSR 5
139. CRM 59 6 41 94 3 12 CRM 6 NPO NGO NPO NGO 57 87 57
140. gt CSR 130 CSR 2 gt E TA 1 gt gt gt
141. 5 4 CO2 9 A Oy 7 8 33 2 EK LAIMA DOW CEE FBR AN 8 59 15 8
142. ISO10002 UK 43 QO 1 UK 3 4 4 1
143. HP 41 47 5 2 4 42 79 40 4 4 38 1 32 3 3 24 7 3 7 66 7 27 4
144. E ROAR E oth 1 Win Win
145. ee 30 2006 7 AECI voc 2007 8 VOC
146. 2 NN 39 8 35 1 2 66 O 0 20 1 3 100 4 B 3 21
147. 2009 2006 4 VOC Voice of Customer
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153. 8 2 30 9 3 18 6 1 7 5 48 7 2 FIZ MEL AS i n 1030 1 7 18 6 48 7 1 2
154. 5 0 REO _ 22 72 10 90 175 0 0 33 97 67 3 1 f SARE di
155. 18 ISO9001 ISO9001 GMP Good Manufacturing Practice HACCP Hazard Analysis and Critical KQC Control Point Kikkoman sien Control B Segre le 1 4
156. 23 16 me 159 34 50 66 33 67 0 0 gt _ 26 66 74 35 65 160
157. 3 ice A 20 5 1 4 oe 3 Saad 21 4
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159. 143 THA AIT 7 Yo ANE 2 1 3 ul Du Du 3
160. 6 64 4 RICO 33 1 3 n 120 33 1 16 2 3 5 2 5 64 4 3 39 41 19 4 20 5
161. 67 66 HR LOR E 73 5 2 5 3 74 hA Cee Cen er 77 66 7 87
162. 11 HP B to B 5 1999 2 93 eg 3 E 6 10 2001 2005 19 38 Figure 7 3a1 3 Sales amp Profit per Employee Million t 5 E 8 Prott per Employee v 6YTD Fiscal Year Ending annualized SF Sales EE m SF
163. PERZ A E 24 Jih 2 10 2001 2004 IT 5S
164. 0 0 0 0 5 5 24 5 70 0 3 42 4 2 44 9 3
165. 84 28 0 ER 8 x 0 0 2 2 CO2 n 120 0 0 6 8 16 1 shee 2 ARA MIKOKO Ea AN 49 2 X 3 45
166. CARE 12 41 2 4000 56 3 58 100 1 42 4 3 3 5 4 1
167. amp 3 EVNI 1 1 Lv gt IH PB Be 1a 1a la S
168. 2008 12 12 O e lt e PL 122 2007 5 2007 5 2008 10 1 517 77 2007 5 11 27 1 605 83 140 120 F 100 F 80 F 60 40
169. ais 558 24 83 42 7 68 45 0 40 4 46 7 Oi aT 77 a 35 0 HP 30 4 aos 3 57 15 8 37 5 2 2 1
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171. 2 SN EE evans io Siena 8 818 P 14 1 4 1 1 1 2 1 3 1 4 ERTE Ase 2 2 1 2 2 2 3 3 1 3 2 3 3 UK 4 3 P 45 1 2 2 1 2 2 viii 3 3 1 3 2
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173. 24 70 9 91 es 155 12 57 2 _ 0 _ 29 69 47 _ 12 88 0 2 28 70 156
174. N 75 165 RE 0 _ 25 CRM 59 21 79 6 94 11 05 RE 5 166 0 RE 0 13 20
175. 2G p i ii 0 8 0 8 0 8 1 3 53 90 lt gt IX an HA
176. LEER ao 2008 2 6 17 1 3 2006 TI NO 1 ee ei ai estore ae aoa ei pean ee 0PPD PE
177. my VOC 120 A A x anasonic G fl V i 3 g 1 2 gt a PAETA A oul 1 M F Wn lt gt 121 TOKIO MARINE NICHIDO
178. CO2 3 59 lt gt A RM S a DY OYEVEORRD AZ Spel ences E
179. TRC X BRP P e 124 NN eS 2 z p gt N 258 N 523 TARS THD EKEREN SAANRRCHEN CARL TSN ARB RoH TSH RRA EKODY OT HSTIREEROBRE OOH GA BM ot 1S09000
180. A KER 4 0 21 30 70 3 0 0 15 85 17 83 169 4 16 0 16 80 17 83
181. 3 4 m Demand 104 Demand 2 Desire 2 E Desire
182. PR 33 4 15 1 PR PR 67 3 7 PR 51 lt gt 3 7
183. OB X 3 36 79 2 23 7 2 57 6 16 9 fs Be TE 1 3 n 120
184. 66 62 45 19 1 1 38 0 B 48
185. COMET SFE ORE Oko tre ORE Oko tre ORE ORE
186. 2 11 3 1 consumer producer
187. 0 0 1 1 3 0 20 1 2 3 60 80 100 Lo PI x 3 34 78
188. 2008 2 ONE Step CECA 2 204 ea 1 1 372 TA
189. ia 50 CO2 iE 7 40 0 CO2 3 49 2 3 3 CO2 48 3 26 7 CO2 25 0 2 4
190. 22 20 57 80 20 25 75 3 11 56 CRM 41 CRM CRM 6 CRM
191. gt NPO NGO TI NPO NGO 1 139 ORE 24
192. CSR s 3 p 2 3 HAAR Re oT X 1 1
193. aes OE 0 10 20 30 40 50 60 70 80 90 me 3 58 94 33 2 50 23 E i HRA 0 10 20 30 40 50 60
194. CSR We H BH CSR CSR CSR CSR R RR CSRS He 3 FR ER 1
195. IDTF Animal welfare 5 BtoB BtoC ISO10000 111 WD4 2 6 7 1 6 7 1 1
196. 1 7 2008 smp BON ii ZE 16 10 N 488 el RRA OAR 48 m I 56 0 WEB 2007 2004 1 7 2 2
197. 1 n 120 0 9 02 40 2 38 5 3 40 81 Bo 77 5
198. SNS 3 2 SNS Web 15 27 85 73 97 3 15 web 60 lt gt CRM CRM
199. fait S CO2 C O 2 145 THA AIT 7 Yo ANE amp CO 2 5 CO2 1
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203. 4 ABD 4 PB 1994 4 E TOPVALU 5 2000 4 D JF 23 E SILY Y CoC 5 1 2 E 9 2000 5 000 6 BA t amp Citi 3
204. 1 1 SDF 3 2 an nas aun 2001 1 5 2003 manman G 4 7 29 _ 13 bE 17 24 X 1 6
205. gt CSR gt gt 1L for 10L gt gt gt gt gt 131 9 gt gt VISA v v v v v v 132 133
206. 6 94 RE 0 _ 24 17 83 6 94 172 0 0 _ 20 23 77 0 100 0 REM 20 46 54 _3 97 173 0 FEM _ 11
207. B O 3 23 1 3 69 1 4 24 1 5 n 1030 20 40 24
208. O 0 20 40 60 80 100 T T T T 1 3 54 91 lt gt 0 20 40 60 80 100 D
209. SR SR 10 NPO NGO
210. 2008 1 2 WEB 2069 1 292 SN alg N 1292 2008 1 2 WEB 2069 1 292 126
211. M19 3 18026000 ISO26000 2010 NPO NGO SR
212. prosumer Chesbrough 2003 Reichwald Piller 2006 Walcher 20060 1 22 3 2 1 CSR 1 12
213. 21 45 55 79 29 71 0 N REON 40 94 10 90 164 93 11 89 5 A 95 9
214. Q amp A O anna au X 1 8 Web 2 BtoC
215. 83 15 8 59 13 1 57 4 6 55 7 5 33 5 1 25 The Ethical Consumerism Report 2007 3 32 2 A
216. ORE H 140 3 Q 1 l Tub
217. 102 te Lill 3 1
218. 2 2 3 3 2 T Rt ae
219. 629 249 2 2 62 76 41 3 10 59 23 55 43 20 20
220. CSR EE ESG CSR C SR CSR mE SA8000 t CSR CSR CSR CSR F aN CSR CS CSR CSR
221. n gt 2 it B 4 OT 1 2 3 4 ii 5 yee 3 iB 3 8 E ly
222. 0 DACRE ABU CRT RAL OEREAELVOT E i CSRHSEERT TV NITE aHeRGon LA Y J CSREES 46 0 10 20 30 40 50 60 70 80 90 2008 1 2 WEB 2069 1 292 N 1 292 gt N 414 32 0 CM M gt 12 8 75 6
223. 3 1 6 2 3 5 n 1030 27 4 66 7 X 3 25 70 4 2 BS CHS 35 4 16 9 17
224. 0 20 100 40 33 2 i 1 106 60 80 54 9 3 29 KJ H HH at 2 73 CO2 8 CO2 45 2 37 3 42 CO2 n 1030 13 3 37 3 2 5 Q17 GO2
225. 1 Fe 20 12 12 4 2 CSR R 4 1 fe 1 1 28 2 CSRf R vi 5 1 f paj m 21 2 27 2 E CSR vil 1 Pl L 2 2 1 2 2 2 3 3 CSR 3 1 3 2
226. 0 10 20 30 40 50 60 70 80 90 100 149 5 PR g RS 0 61 9 91 a 2 37 0 52 67 13 150 0 6 PR 51 49
227. 17 70 20 80 170 13 42 58 05 pone 0 0 171 24 58 42 76
228. 48 7 35 9 6 8 CO2 2 5 CO2 n 120 8 5 6 8 9 48 7 3 51 CO2 88 3 86 7 86 7 8
229. 80 43 57 N 22 78 05 SRE 4 167 0 a X a Fe ae S gt 3 BR 04 0 40 22 78 a mm x R its 3 Q Be 0 35 65 168
230. ISO26000 ISO26000 7 WA 7
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232. SE WD4 2 6 7 2 6 7 2 1 4 VARAG Cet E A T AE E 1999 genie ears an AC A ee 112 WD4 2 6 7 3 6 7 2 1 12
233. UK B to B 3 3 2 UK 3 4 3
234. 3 97 0 100 2 _ 0 59 41 0 74 153 8 40 20 80 Pa 3 0 33 64 154 63
235. 6 7 37 5 RY MADRE IC wh 24 2 Q7 5 n 120 0 20 40 2 1
236. 1 20 10 8 K 2 D 20 CSR I SO26000 GH T D Ht cu y M pi 2 1 20 11 20 A 2 Bh 3
237. CO2 8 75 3 3 The Ethical Consumerism Report 2007 amp 20 74 6 27 0
238. mE amp Web S d s simpicity Ery 7 xy Hl Maau K A abana ncer Smile m 2 11 3 WEB 8 4 25 A
239. 46 2 2 1 lt gt 1 B to B 500 2 2008 10 29 H 2008 12 24 A 3 4 74 14 8 gt 1 B to B 1 10 10 40 1 037 2 2008 11 16 H 2008 12 24 3 4 94 9 1 au EX 47 2 2
240. 20 F 0 le LERE DONO RR B HM amp amp 20074 20084 HP TRO 2008 11 20 NN D B D D D 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 H TRC 123 6 270 240 f 210 f 180 154 150 125 120 oe 90 60 aon 307g 12 14 12 0 1 1 1 1 ib i Ely Ji fl 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
241. 48 76 23 162 RE 5 0 57 68 25 75 6 20 0 47 el 47 80 20 80 163 0 RE 0
242. 70 3 16 9 0 10 20 30 40 50 60 70 80 90 100 a o O 3 56 2 93 24 5 48 3 15 2 O RAAA 0 10 20 30 40 50 60
243. HP 53 22 78 RE 3 0 63 157 24 76 18 82 32 68 a 1 RE 2 32 0 100 158
244. gt gt gt gt gt gt gt CSR gt ae 129 CSR gt gt gt CSR CSR 1 gt CSR
245. 1 60 80 100 82 X 3 41 70 0 7 24 5 9 sac reid Macatee ea E ee RE 2 2 n 120
246. 13 Q Ga 114 Stakeholder balance 20 5 5 82 71 Distribution of experts Nov 2007 developed through a widely representative dialogue process that it gives greater legitimacy 115 Vienna meeting rules We hear all viewpoints and treat all comments equally We are transparent and expect transparency We use consensus absence of sustained oppositions not unanimity or majority We allow maximum 2 minutes per speaker We let experts speak observers speak through the experts We use English language and repeat until we understand We do not repeat the same comments over and over again just because others
247. 2 1 1 2 2 1 2007 5 2008 10 1 517 77 TOK aa 120 119 120 110 114 100 94 op 92 ag 80 80 7572 272 20 ul 40 20 o POLLS o
248. n 1030 0 4 _ 16 9 34 6 48 2 3 26 gt Al i f E J 71 2 Le
249. AE GEO 1 2 O O O 40 80 100 MI gt O e n 120 1 2 O
250. 1 89 77 79 61 66 34 27 1 eK 3 2
251. 2007 1 4 ISO SR WG WD2 2007 11 5 ISO SR WO WD3 2008 9 6 ISO SR WG WD4 CD 2010 9 CD DIS FDIS SOMPO JAPAN 108 ISO26000 WD4 2 1 2 3 4 5 6 7 A 6 1 6 3 At 6 2 6 4 6 5
252. 3 3 The Ethical Consumerism Report 2007 3 4 3 4 5 NI 4 P 100 1 2 3 The Ethical Consumerism Report 2007 ix 1 1
253. SOMPO JAPAN 117 2 CSR 2008 11 20 CSR aK AF mm Win Win m m ED 118 5S m amp Web Smplety E SNE inceri NN Smile E E Em
254. 2006 conducted or commissioned animal testing since a fixed cut off date No licences have been granted for cosmetic testing in the UK since 1998 although there is no ban on selling cosmetics in the UK that have been tested on animals outside of the UK Most consumers report that once they have boycotted a brand they are highly unlikely to return to it However it would appear that where businesses are taking a responsible approach to such issues this is filtering through to consumers as 2006 saw less evidence for boycotts of such brands However 2006 did see the emergence of a significant number of low cost clothing boycotts For a number of consumers it would appear that low cost is now a potential indicator of poor labour conditions Subsequently overall clothing boycotts grew by 20 per cent in 2006 to reach 338 million 24 Based on 11 5 billion household expenditure on personal care not including toilet paper Source ONS Family Spending 2006 16 Charity Shops The income of the UK s top 500 charities from charity shop donated goods fell by 13 per cent in 2006 to reach 359 million One possible explanation for the decline is the growing popularity of budget clothes Ethical clothing Fairtrade and organic certified clothing have shown strong growth as an increasing number of mainstream clothing retailers begin selling certified clothing lines The first lines of clothing carrying the FAIRTRADE Mark appear
255. 3 41 _ 0 59 74 X 3 8 53 88 33 309 2 1 12 47 69 si ae 705 3 9 54
256. a 2 2 n 120 _ 12 7 16 9 70 3 13 48 86 50 0 40 0 4 n 120 2 3 0 20 40 60 80 100 100 i
257. markets 210 225 MM Vegetarian products 639 664 4 Freedom Food 16 lv 6 Sustainable fish 17 55 224 Dolphin friendly tuna 218 223 2 Food amp drink boycotts 993 1 214 22 Sub total 4 101 4 795 17 Energy efficient appliances 1 661 1 824 10 Energy efficient boilers 1 366 1 471 8 Micro generation 26 32 23 Green mortgage repayments 385 396 3 Energy efficient light bulbs 18 26 44 Ethical cleaning products 27 34 26 Sustainable timber AIG 696 3 Green energy 54 iem 135 Insulation 241 247 2 Rechargeable batteries 35 42 20 Buying for re use household products 1 330 1 291 3 Sub total 5 859 6 186 6 Eco travel and Transport Public transport Sni 682 81 Responsible tour operators 101 103 2 Environmental tourist attractions 16 18 13 Green cars 98 96 2 Travel boycotts 1 030 817 21 Sub total 1 622 1 716 6 Ethical clothing 29 52 9 Ethical cosmetics Sila 386 22 Charity shops 411 359 13 Buying for re use clothing 421 360 14 Clothing boycotts 281 338 20 Real nappies 5 7 40 Sub total 1 464 1 502 3 Local shopping 2 276 2 585 14 Charitable donations 2 860 2 288 20 Sub total 5 136 4 873 5 Ethical banking 5 020 S55 11 Ethical investment 6 098 7 223 18 Credit unions 388 428 10 Ethical share holdings 49 55 2 Sub total 11 555 13 257 15 Grand Total 29 737 32 329 9 While ethical spending has become more mainstream a core of the most committed ethical consumers still account for a majority of ethical purchases Six per cent of the UK adult popula
258. there were 22 MSC certified fisheries by March 2007 up from 16 the year before and the number of businesses that trade in MSC certified fish rose from 237 to 433 in the same period Food miles Some 13 per cent of UK adults reported avoiding more locally grown produce As such there is buying groceries because of concerns about increasing debate over whether food miles are food miles or the environmental impact of food a suitable way to judge the environmental impact transport and purchased a more regionally of products and services So this may turn out produced item instead to be a short lived trend as consumers begin to also factor into their purchasing decisions other Three per cent of people claimed to avoid food potential ethical repercussions e g a loss of income labelled from Africa and two per cent avoided food for farmers in developing countries As such this from Latin America However emerging research trend in consumer behaviour will be tracked for a has shown that certain air freighted products number of years before its economic value can be could have lower embedded carbon impacts than incorporated within the report Percentage of UK adults avoiding products Origin of produce avoided due due to food miles concerns to concerns over food miles Food origin of population Europe 41 Europe 5 Africa 3 piace Australasia 2 Australasia 13 South America lt South America 12 M Middle East
259. 1 3 4 2 3 1 2 2 1
260. 2 2 92 14 3 30 2 lt gt 0 20 40 60 80 100 D lt gt CR Ba 34 2
261. 3 27 2 My 1 2 EE 2 72 0 20 40 60 80 100 O D
262. 4 96 3 97 151 LL 100 0 10 20 30 40 50 60 70 80 90 100 00 0 10 20 30 40 50 60 70 80 152 90 100 2
263. Analysis Ed Si Pac ae v gad 2 3 4 1 2
264. Numbers and Projections Regional Trends 38 2005 Ethical behaviours Across eight separate indicators between 1999 and 2007 UK consumers across all age groups reported an increased predisposition to ethical behaviours e Whilst UK household waste recycling rates continue to lag behind others in Europe 96 per cent of the population reported that they had recycled in the previous 12 months This is up from three quarters of the population eight years ago e Asignificant and increasing number of consumers feel unable to always make an ethical purchase Be it down to availability price or perceived quality over a third of consumers now report having felt guilty about unethical purchases This indicates that a number of consumers are aware of the issues and choices and would other things being equal boost the markets for ethical products and services so at least once in the past year compared with 33 per cent on average and just 20 per cent in the 60 age group e An increased proportion of consumers now report shopping to support their local communities More than eight out of ten consumers now shop to support their local shops up from six out of ten in 1999 Consumers in the 60 age group tend to be less responsive to ethical messages as a whole and are least likely to be committed ethical consumers However older people are most likely to buy products to support local shops e One out of four consumers campaigned o
265. ProfitEE Benchmark ProftEE Malcolm Baldrige National Quality Award 2 21 2001 90 2005 92 jee gag aie ei anes Figure 7 4a3 3 Satisfaction with Benefits 3 And Programs to Manage Personal Life Percent Malcolm Baldrige National Quality Award 2 19 39 3 3 UK 1996 UK CARE
266. could be anticipated that this due to concerns over the companies records on decline may continue into the future climate change or human rights The decline in value Environmental public transport As passenger travel on Britain s railway network increased by eight per cent year on year 2 the number of people stating that the environment is the main reason for their use of public transport increased from six per cent in 2005 to nine per cent in 2006 As such total spending by passengers on public transport for environmental reasons increased to 682 million 20 National Rail Trends Quarter one 2007 2008 Office of Rail Regulation 14 Ethical travel amp transport in the UK 2004 2006 Convenience I 33 No alternative do not have access toa car 21 No alternative too far to walk cycle NN 15 Better for the environment i 8 Cost J 8 Other FE 8 Green cars When it comes to transport many consumer choices are not captured in a way that can be reported upon So for example where consumers are choosing a more energy efficient car or improving the efficiency of their car through better driving you cannot attach an economic value to these choices What can be reported upon is spend on green cars by which we include in the main sales of hybrid LPG and electric vehicles Overall green car sales declined by two per cent to 96 million in 2006 However hybrid car sales which make up the bulk of sales
267. grew by eight per cent in 2006 to reach 1 5 billion in sales Building Regulations Green energy tariffs Spending on green energy tariffs has more than doubled in 2006 growing from 54 million to 127 million According to the National Consumer Council almost two thirds of people say they would consider 241m 247m 26m 32m 42m 27m 34m f LS Ss FAN LO CH cu gt D eb La wo o D QI Cleaning products Micro generation Rechargeable batteries 35m Energy efficient light bulbs an 247 million is spent on insulation and double glazing for environmental reasons While this is encouraging the number of under insulated homes remains high for example only 37 per cent of homes with cavity walls have cavity wall insulation despite a payback period of just five years introduced in 2005 mandate a minimum B rating for new and replacement boilers effectively banning all models other than condensing boilers switching to a green energy tariff However the proportion of households on green tariffs remains under two per cent 14 BRE Domestic Energy Fact File 2006 Energy Savings Trust http www energysavingtrust org uk home_improvements home_insulation_glazing cavity_wall_insulation 15 Data provided by Heating and Hotwater Industry Council HHIC 16 Sustainable Consumption Roundtable May 2006 17 363 500 households on green energy tariffs The Co op
268. household per year 3 Local Shops 2 Based on total number of households of 24 4 million 2002 25 3 million 2006 source ONS Household Numbers and Projections Regional Trends 38 2005 3 Energy efficiency includes energy efficient electrical appliances energy efficient boilers amp rechargeable batteries transport includes all eco travel amp transport renewable energy includes micro generation amp green energy tariffs food amp drink includes all ethical food and drink Sustainable home products includes sustainable timber buying for re use household products amp energy efficient light bulbs clothing includes ethical clothing charity shops buying for re use clothing clothing boycotts and real nappies 8 Food amp Drink Consumer spend on ethical food and drink stands at 4 8 billion an increase in value of 17 per cent in 2006 This includes consumer boycotts and equates to 6 8 per cent of consumer spend on food and drink up from 6 1 per cent in 2005 million 639m 664m 285m LO 17m 55m 16m 17m amp S o Q 2 O co Freedom Food Fairtrade Free range eggs ecsom Sustainable fish Farmers markets i A Dolphin friendly tuna 7 al Free range poultry i ao Organic food amp drink Spend on organic food and drink increased by 18 After its early impressive growth markets for per cent in 2
269. in this category actually saw sales growth of 20 per cent in 2006 and the decline was down to liquid petroleum gas LPG vehicles and the closure of grant schemes 21 Furthermore until there is greater consumer choice there were five models of electric car available in the UK in 2006 22 the market will remain at an embryonic stage Going forward the voluntary fuel efficiency label for cars similar to those for electrical appliances was introduced in 2005 and established six bands of fuel efficiency corresponding to six grades of vehicle excise duty Again this could aid consumer choice once more A or B rated vehicles become available In addition the European Commission this year announced plans for mandatory targets to limit average new car emissions to 130 grams of carbon dioxide per kilometre g km by 2012 Data from the Society of Motor Manufacturers and Traders shows that in 2005 new cars bought in the UK emitted 169 4g km on average meaning the industry is all but certain to miss its target to cut emissions to 140g km by 2008 Responsible tour operators and environmental tourist attractions Since 2001 spend with responsible tour operators and environmental tourist attractions has climbed 25 per cent to reach 121 million The bulk of this value is accounted for by responsible tour operators Responsible tour operators in this report covers holidays designed to consider the environmental and social impa
270. million indicating a real potential for a high street ethical clothing option Ethical personal products in the UK 2004 2006 E 450 E CO oo Gl CH 400 a eg 350 S N 300 cd he 250 200 150 100 50 0 ee 2004 2005 Ethical cosmetics The market for natural organic and non animal tested cosmetics grew by 22 per cent in 2006 to reach 386 million accounting for three per cent of the overall cosmetics market The majority of these sales are cosmetics certified under the Humane Cosmetics Standard which certifies that a company has not Clothing boycotts Consumers tend to engage in ethical boycotts to punish companies or brands that they perceive to be acting irresponsibly and where there is no ethical option Whilst there are a significant and growing number of small or on line ethical retailers it is anticipated that the trend to boycott clothing retailers will continue until there are accessible and affordable high street options for ethical clothing Historically clothing boycotts have been aimed at global sportswear manufacturers over allegations of sweatshop working conditions As a result a number of major brands have invested considerable resource in improving the management of their supply chains Ethical clothing Ethical cosmetics 386m 359m 360m 338m Charity shops Buying for re use clothing Clothing boycotts EOE Real Nappies 52m 7m
271. 006 to reach 1 7 billion equivalent organic produce slowed down Over the last two to 2 4 per cent of the 70 9 billion market for food years this has been reversed Indeed should the and drink Taste quality and the environment are recent independent study that organic produce given equivalent rankings as the three main reasons contains more nutrients than conventional produce given by consumers for purchasing organic food be substantiated then sales of organic produce products could once again accelerate Top reasons for purchasing organic food Quality taste Environment fewer pesticides Health Animal welfare Price None of these 4 Based on household consumption expenditure on food and drink of 70 9 billion in 2006 Source ONS Consumer Trends 2007 Quarter 1 5 As part of the Co operative Bank Ethical Household Spend Survey 1 065 consumers were asked which if any of the factors given were the top three reasons that influenced the decision to purchase organic food in the last 12 months 6 Quality Low Input Food project 2007 www qlif org Food amp Drink cont Fairtrade food amp drink Fairtrade continues to show strong growth with sales of products carrying the FAIRTRADE Mark growing by 49 per cent to reach 285 million in 2006 The Fairtrade Foundation reports that the FAIRTRADE Mark is now recognised by 57 per cent of British adults an increase of five percentage points in one year Retail sales of Fairtr
272. 06 to reach in grants follows a year in which high demand led 32 million Going forward changes to the grant to monthly grant allocations under the Low Carbon allocation system which were announced in May Buildings Project LCBP frequently running out on 2007 have made solar photovoltaic PV installations the first day of each month Sources Data on energy efficient appliances A rated cold wet and cooking appliances and energy efficient light bulbs CFLs is from GFK Marketing Energy efficient A rated boiler data is derived from HHIC with analysis of average prices 2005 data is estimated Microgeneration data consists of household contributions and grant spend on microgeneration from Energy Savings Trust ClearSkies Low Carbon Buildings Program and Smart Energy plus retail sales of climate offsets from selected providers Green mortgage repayments includes repayments for Co operative Bank and Ecology Building Society mortgages Ethical cleaning products data is collected from company turnovers and sales of BUAV certified household products Sustainable timber data covers sales of Forest Stewardship Council certified products collected from leading retailers Green energy data is collected from providers of green electricity tariffs and derived using ONS data on average annual electricity spend Insulation and buying for re use are derived from Co operative Bank Ethical Household Spend Survey data Rechargeable batteries data is fro
273. 1 Middle East 8 All regions 13 eee Bi Free range eggs In 2006 sales of free range eggs topped 259 cent since 2005 Concern for animal welfare is the million compared with sales of 255 million for primary reason why consumers purchase free non free range eggs Sales of free range poultry range and this concern resonates most strongly reached 116 million in 2006 an increase of 16 per with young women Freedom Food In 2006 the value of foods carrying the RSPCA s animal welfare standards reached 61 million in Freedom Food logo reached 17 million an increase 2006 an increase of 45 per cent in the year of ten per cent over 2006 The number of animals About 80 per cent of free range eggs are reared under the scheme which stipulates RSPCA sold under the Freedom Food label Sources Data sources for food and drink data are Soil Association organic Fairtrade Foundation Fairtrade British Eggs Information Service free range eggs British Poultry Council free range poultry National Farmers Retail and Markets Association FARMA amp Mintel farmers markets Vegetarian Society Mintel vegetarian foods MSC sustainable fish Earth Island Institute dolphin friendly tuna Freedom Food data covers retail sales of RSPCA Freedom Food certified products collected from selected retailers Food boycotts data is derived from the Co operative Bank Ethical Household Spend Survey 9 Comparative Study of Cut Roses for the Briti
274. 8 2 n 120 0 20 40 60 80 100 86 7 88 3 86 7 ls PR E 5 0 E 5 0 3 52 gt 1 2 3
275. 9 0 83 2 2 n 120 TOE REEN see Fall T Pe o 5 1 6 8 ah Era gt a 39 0 44 9 3 43 63 2 17 9 8
276. Bank p l c Head Office P O Box 101 1 Balloon Street Manchester M60 4EP Registered No 990937 www co operativebank co uk We would like our report to have an impact on you but not on the environment Which is why this is printed using vegetable oil based inks on 100 recycled paper made in a totally chlorine free process lm not finished Please recycle me En 21 4 T 104 0061 5 11 03 5565 4821 T 105 0001 1 5 fa 03 3503 7671
277. D O HP oo 167 ip sm 50 0 51 6 15 1 11 0 HRE PP es F 15 7 13 6 0 20 40 60 80 100 O 68 lt M eae a ME 2 ieg a a oats 252 e 3 185 0 20 40 60 80 100
278. UA GEIS HHA WL ET OITA Co h ARBD SHS SIBES LT VCS ET MEAOMRATEBASBVS L FF Che Cals ERSAY DREN REE eth ETT Von te Od 0120 872 773 R 0 lt 1 0D OO ROTS A NA 0120 amp 70 779 e RTS RERUN e7 RR ideas for life M212 2007 EH CW 32 179 3 228 93 337 3 832 3 oe 2 13
279. ade tea and Spend m growth Consumer food amp drink boycotts In this report the value attributable to boycotts reflects the income lost by one brand to another because a consumer switched brands because of an ethical concern be it human rights animal welfare or the environment To avoid double counting the value of boycotts excludes instances where consumers switched brands to Fairtrade organic or any other product categories included elsewhere within the report Sustainable fish Sustainable fish certified by the Marine Stewardship Council MSC trebled in value from 17 million to 55 million The aim of the MSC is to reverse the decline in fish stocks safeguard livelihoods and deliver improvements in marine conservation 7 Fairtrade Foundation press release 10 August 2006 8 Marine Stewardship Council Annual Report 2006 07 10 coffee reached 118 million a rise of 43 per cent since 2005 Fairtrade tea and coffee s market share grew from seven per cent in 2005 to ten per cent in 2006 Strong growth was also seen in Fairtrade wines which increased by 68 per cent in retail value growth Spend m Boycotts of food and drink products increased by 22 per cent in 2006 to reach 1 214 million The most common reasons cited by consumers were concerns over labour rights in companies supply chains irresponsible marketing practices in the developing world and animal welfare worldwide Globally
280. bel Ll el a e EAHA LP Note fal ls Lal ala ll PAM HMM amp HM KH SM HM H HP 2007 2008 HP 2 2008 11 20 12 231 213 210 180 154 aa 125 120 LARE 90 79 nl 38 OT g 12 14 12 i 0 mm 1 Hh 1 ii 1 E A 1 1 1 1 1 1 1 1 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 HP 4 1 3
281. ces to support their community via local shopping or to boycott brands whose behaviour conflicts with their ethical priorities Key Findings e Ethical consumer market Six per cent of the UK adult population 2 8 million people are committed ethical consumers shopping for ethical products and services every week see page 6 e Ethical behaviours Across eight separate indicators between 1999 and 2007 UK consumers across all age groups reported an increased predisposition to ethical behaviours see page 6 e Average spend per household The average amount spent on ethical products and services has almost doubled from 366 per household in 2002 to 664 in 2006 see page 8 e Food and drink Ethical sales now account for 5 1 per cent of the UK s total food and drink sales Including consumer boycotts this rises to 6 8 per cent Sales of Fairtrade products have increased 46 per cent to 285 million see page 9 Ethical Consumerism in the UK 1999 2006 35 30 2 20 18 4bn 13 5bn mw 15 eg6pn 11 9bn 10 0 1999 2000 2001 2002 Of course there is also much ethical consumption that goes on that can t be captured For example it has been reported that a recent increase in sales of washing lines and clothes pegs was motivated in part by consumer concerns about the climate change impact of using tumble dryers At the same time this could also reflect a growing inclination within business and the me
282. cts on the destination while environmental tourist attractions includes UK based environmental attractions 2001 2002 2003 2004 2005 2006 TS lt 1 ES Responsible tour operators EE Environmental tourist attractions B Sources Figures on environmental tourist attractions are sourced from admissions catering and retail income of the largest companies in this sector Data for responsible tour operators is sourced from the incomes of the largest tour operator members of www responsibletravel com Green cars data covers consumer sales of new electric LPG and hybrid vehicles collected from manufacturers and industry associations together with the value of PowerShift and Clean Up programmes from the Energy Savings Trust EST and spending by members of the Environmental Transport Association ETA Travel boycotts and public transport figures are derived from analysis of Co operative Bank Ethical Household Spend Survey data 21 In 2006 the PowerShift and Clean Up grant programmes were closed down 22 G Wiz Micro Vett Ydea NICE Mega City Sakura Maranello4 Elettrica 23 ENDS Report 376 May 2006 pp 13 14 15 Ethical Personal Products Spending on ethical personal products remained stable in 2006 At 1 502 million the total sales of clothing and cosmetics registered an overall growth rate of just three per cent However on the back of extensive media coverage sales of Fairtrade and organic clothing grew by 79 per cent to 52
283. dia to report such events through a green filter At 32 3 billion the measurable market for ethical consumerism has now grown at an average rate of 15 per cent per annum since 2002 compared to a five per cent annual increase over the same period for overall household expenditure e Green home Within an overall spend of 6 2 billion on environmentally friendly and energy efficient home products spend on energy efficient light bulbs has increased by 44 per cent to 26 million see page 12 e Eco travel and transport Six per cent growth to 1 7 billion reflects limited consumer choices for eco travel However an increased proportion of consumers did report using public transport for environmental reasons in 2006 see page 14 e Ethical personal products Overall spend is static at 1 5 billion Consumer boycotts of clothing retailers did grow by 20 per cent reflecting a concern amongst some consumers that low prices could mean poor labour conditions see page 16 e Ethical finance At 13 3 billion 2006 saw the largest ever increase of monies channelled into ethical forms of finance with a net increase of 1 7 billion over the 2005 value see page 18 29 7bn 32 3bn 26 6bn 22 ibn i 2003 2004 2005 2006 Ethical consumerism in the UK 2005 2006 growth 2005 2006 Ethical Food amp Drink Organic 1 473 1 737 18 Fairtrade 195 285 46 Free range eggs 240 259 8 Free range poultry 100 116 16 Farmers
284. do not agree We base our work on relevant ISO directives and on the WG SR resolutions from previous meetings We make sure that our stakeholder representatives really speaks on behalf of their stakeholders Fe ee eee ISO SR 2006 03 10 The Japanese Industry s Working Draft for ISO26000 116 2008 2r orn 2007 07 2007 2008 04 ITSO10002 ONE Step 2 204 1 372 SES EFF oan ELE HFEF EE PE EL
285. ed in November 2005 and with the support of an increasing number of high street retailers achieved 5 million in sales in 2006 Ethical Clothing 2005 2006 retailers along with Internet auction sites offering an alternative outlet for second hand goods Strong growth is forecast in both Fairtrade and organic ethical clothing The Fairtrade Foundation estimates that sales of Fairtrade cotton products could reach 45 million in 2007 an increase of over 800 per cent in just one year The Soil Association forecasts that at current growth rates the UK market for organic cotton products could be worth 107 million by 2008 up from 45 million in 2006 2005 2006 growth m m 2005 2006 Organic clothing 25 45 80 Fairtrade clothing 2 5 150 Recycled clothing 2 2 0 Total 29 52 79 Buying for re use Some 75 per cent of people in the UK claim to have purchased a second hand product at least once in 2006 For certain purchases 22 per cent of people cite supporting a good cause or the environmental benefits of buying second hand as the main motivating factors As a result in 2006 some 360 million can be attributed to spend on second hand clothing at charity shops jumble sales and other second hand clothing stores for ethical reasons This respresents a decline of 15 per cent since 2005 The rise in popularity of Internet auction sites which are not included in this report and discount clothing stores may be a cause of this decli
286. erative Bank ECRA 12 In 2006 spend on energy efficient appliances that a revision in efficiency ratings may be under reached 1 8 billion a growth rate of ten per cent consideration to help consumers find the most over 2005 Sales of A rated appliances now efficient products on the market account for 56 per cent of all appliance sales up from 45 per cent two years ago The high After price most consumers say that the energy penetration of X rated appliances in areas such efficiency rating is an important criteria in the as washing machines and dishwashers indicates decision making process Top reason for purchasing white goods Price es 74 Energy efficiency rating 59 Design product features I IT 43 Brand manufacturers reputation 38 Special offers promotion DI 23 None of these 8 In 2006 sales of Compact Fluorescent Lamps the market they have only obtained a market share CFLs reached 26 million an increase of 44 per of 16 per cent In 2007 major retailers reached an cent over 2005 CFLs which first went on sale in agreement to phase out traditional incandescent the early 1980s can save up to 7 a year each in bulbs by 2011 which is set to achieve more in four energy costs 3 However after over two decades on years than the market could deliver in 20 years Spending on solar and wind turbine installations by an uneconomic option for many consumers The cut individuals grew by just 6 million in 20
287. m Mintel 2005 2006 data is estimated from historic trends 18 As part of the Co operative Bank Ethical Household Spend Survey 1 065 consumers were asked which if any of the reasons listed are the top three reasons that influenced the decision to purchase white goods in the last 12 months 19 Energy Savings Trust http www energysavingtrust org uk energy_saving_products types_of_energy_saving_recommended_products energy_saving_light_bulbs Eco Travel amp Transport In 2006 the value attributable to consumer spend on environmental travel and transport increased by six per cent to 1 716 million Given the limited consumer choices the majority of this spend reflects consumer boycotts and spend on public transport motivated by a concern for the environment Ethical travel amp transport in the UK 2004 2006 amp Travel boycotts E 1 200 a x Public transport a 1 000 g Responsible tour operators 8 Ke 5 Green cars E 600 Environmental E ial 9 tourist attractions 400 oH E 200 8 8 CH 0 2004 2005 2006 Consumer boycotts The value of consumer boycotts declined by 21 per may reflect the change in campaigning emphasis cent in 2006 to 817 million As in previous years by the leading NGOs that have switched focus away this spend reflects the money that consumers from specific companies to broader climate change switched from one fuel retailer to another typically themes As such it
288. n an environmental or social issue in 2007 There have been a number of high profile campaigns on matters such as climate change including calls for individuals to lobby their MPs for a strong Climate e Consumers are increasingly prepared to check out a business s ethical credentials before deciding on whether to deal with them A third of consumers up from a quarter in 1999 will now actively seek out information on a company s reputation Younger people are much more likely to actively seek information about a company s behaviour Change Bill It tends to be younger people that are the most likely to campaign on ethical issues with 30 per cent of 18 to 29 year olds having done so in the past 12 months Among 18 to 29 year olds 42 per cent had done who report having done the following at least once in the last 12 months Actively campaigned about an environmental social issue Avoided a product or service because of a company s behaviour Bought to support local shops suppliers Average Spend per Household In 2006 the average spend per household on ethical products and services excluding charitable donations and ethical finance reached 664 almost double the 366 annual spend for 2002 Of this total spend to address climate change for example on green transport energy efficiency and renewable energy has grown as a proportion from 23 to 35 per cent reaching 232 by 2006 7 Ethical spending by the average
289. ne in value Sources Ethical clothing data includes organic Fairtrade and recycled clothing sourced from Pesticides Action Network PAN the Fairtrade Foundation and company income data respectively Fairtrade clothing data pre 2006 is sourced from IFAT accredited fair trade clothes outlets Ethical cosmetics data includes Natural amp Organic Personal Care Products from Organic Monitor and turnover of products not tested on animals according to BUAV s HCS label and other independently audited standards Charity shops data covers the income of the top 500 charities from charity shop donated goods from CAFOD Real nappies data is sourced from Keynote Organic Baby amp Toddler Care July 2007 Charitable donations covers the voluntary income of the top 500 charities from charitable donations and subscriptions from ONS Buying for re use local shopping and clothing boycotts figures are derived from analysis of Co operative Bank Ethical Household Spend Survey data 17 Ethical Finance 2006 saw the largest ever increase of funds into ethical forms of finance The total value of 13 3 billion represents a net increase of 1 7 billion over the 2005 value Ethical investment funds have seen the fastest growth rising in line with the overall market at 18 per cent in 2006 to reach 7 2 billion Ethical Finance in the UK 2005 2006 2005 m 2006 m growth 2005 2006 Ethical banking 5 020 5 901 11 Ethical investment 6 098 1 223 18 Credit
290. nt light bulbs increased by 44 per cent However only 6 per household is spent on renewable energy including micro generation It is estimated that less than one per cent of households have invested in micro generation and the government s decision to reduce the level of grants available can only make micro generation an uneconomic option for even more households Whilst the overall ethical market continues to grow steadily the report shows that some areas have seen a marked decline For example charity shops where sales are down 13 per cent appear to have been squeezed by the budget retailers selling cheaper clothes and Internet auction sites offering an alternative outlet for second hand goods Interestingly 2006 also saw the emergence of a significant number of consumers claiming to avoid budget clothing outlets on the basis that low cost is taken as a likely indicator of poor supplier labour conditions Sales of ethical clothing increased by 79 per cent Overall ethical food and drink registered the biggest sector increase of 17 per cent up from 4 1 billion to 4 8 billion The whole sector saw a year on year rise but the market for sustainable fish increased a massive 224 per cent following the introduction of new lines by some of the leading brands Sales of Fairtrade goods such as tea coffee and bananas increased by 90 million to 285 million 46 per cent Ethical investments were up 18 per cent this was in line wi
291. ropean Business Award 3 CARE Cth 3
292. sh Market Produced in Kenya and the Netherlands Cranfield University 2007 10 Percentages do not sum as consumers may avoid products from more than one region 11 As part of the Co operative Bank Ethical Household Spend Survey 1 065 consumers were asked which if any of the reasons listed are the top three reasons that influenced the decision to purchase free range eggs in the last 12 months 12 RSPCA Trustees Report and Accounts 2006 13 DEFRA Eggs amp Poultry Assurance Schemes www defra gov uk 11 Green Home Spend on energy efficient and sustainable home products is over 6 billion in 2006 a growth rate of six per cent over 2005 In the main it continues to be sales of A rated energy efficient appliances and boilers which provide the overwhelming bulk of total sales million Efficient boilers eg RO 5 amp Wa Os CO I F n 8 S 5 a 2 S g 5 S E amp C Efficient appliances Buying for re use Household insulation Some six per cent of the UK adult population purchased insulation in the last 12 months with 65 per cent citing concern for the environment as a motivating factor In addition seven per cent of the population have installed double glazing in the past 12 months and 15 per cent of these cite concern for the environment as a reason In total an estimated Energy efficient boilers A rated boilers now account for 69 per cent of boiler sales by volume and
293. termined by the annual Co operative Bank Ethical Household Spend Survey For the 2006 survey the total sample size was 1 065 adults Fieldwork was undertaken between 13th and 17th September 2007 The survey was Carried out online The figures have been weighted and are representative of all GB adults aged 18 The Ethical Consumerism Report 2007 was produced by The Co operative Bank with additional research by the Ethical Consumer Research Association ECRA This booklet represents the authors personal opinions and interpretation of the subject and not the views opinions or policies of The Co operative Bank This booklet may not be reproduced without the express permission of The Co operative Bank or the authors Previous Ethical Consumerism Reports are available at www co operativebank co uk ethicalconsumerismreport For further information contact Ryan brightwell co operative coop With thanks to YouGov GfK Marketing Services DEFRA BUAV FSC The Fairtrade Foundation www responsibletravel com EIRIS Services Ltd Energy Saving Trust ETA ClearSkies IFAT the Vegetarian Society BEIS Pesticides Action Network PAN the Housing Association The Soil Association Organic Moniror RSPCA MSC Earth Island Institute ABCUL GfK ONS data source National Statistics website www statistics gov uk Crown copyright 2006 Published with the permission of the Controller of Her Majesty s Stationery Office HMSO The Co operative
294. th the overall market Ethical banking saw a 11 per cent increase from 5 billion to 5 6 billion The market share for ethical food and drink appears to have broken through the green glass ceiling of 5 per cent and factoring in the effect of consumer boycotts the market share could be as high as 7 per cent Potentially we could see market share hit ten per cent in the next year or two However it s vital that we not lose sight of the fact that ethical consumerism is still a small proportion of total spend in the UK and cannot be relied upon to deliver the significant 60 80 per cent reductions in CO2 needed For example the average annual spend per household on renewable energy is just 6 equivalent to the cost of a cinema ticket Ethical consumers play a vital role in the early adoption and development of ethical products and services but it will only be through legislation that we will secure the necessary changes to deliver mass market low carbon lifestyles Barry Clavin The Co operative Bank Executive Summary The total value attached to ethical consumerism in the UK stands at 32 3 billion in 2006 This reflects the total economic value attached to the broad range of personal choices be they for food finance or charitable donations that at some level are influenced by a concern for the environment animal welfare or human rights In addition it reflects the economic value that consumers attach to ethical choi
295. tion 2 8 million people are committed consumers of ethical products and services up from five per cent in 2003 These consumers shop for ethical products on a weekly basis and spend an estimated annual 1 600 per household on ethical food and drink Committed ethical consumers tend to be 30 44 slightly more upmarket 63 per cent are ABC1 and equally representative of men and women 11 per cent of the UK adult population 6 2 million people are regular consumers of ethical Recycled Supported local shops suppliers Chose product service on basis of company s reputation Avoided product service on basis of company s reputation Recommended a company on basis of company s reputation Felt guilty about unethical purchase Actively sought information on company s reputation Actively campaigned on environmental social issues products and services up from eight per cent in 2003 These consumers look to purchase ethical products and services every month and spend an estimated 360 per household on ethical food and drink each year 31 per cent of the UK adult population 14 7 million people can be described as passive ethical consumers engaged on ethical matters on a less frequent basis These consumers spend an estimated 180 per household on ethical food and drink each year people undertaking the following at least once during the year 1 Based on total number of households of 25 3 million Source ONS Household
296. unions 388 428 10 Ethical shareholdings 49 55 12 Total 11 555 13 257 15 Ethical Finance in the UK 1999 2006 S 8 000 A z EQ 7 000 E 2 5 eo Ke gt 6 000 Sig S eS 8 5 000 x ca amp 4000 s3 300 g A 2 000 1 000 Dg P Sa 1999 2000 2001 2002 2003 2004 2005 2006 Ethical banking E Ethical investment I Credit unions Ethical shareholdings Sources Ethical banking includes personal retail deposits with Co operative Bank Triodos Bank and Ecology Building Society Ethical investment data includes monies invested in UK ethical funds from EIRIS Credit union data covers the value of deposits in credit unions from ABCUL Ethical shareholdings includes called up share capital plus share premium accounts from the following companies Cafedirect Ethical Property Company Golden Lane Housing Lifehaus Good Energy Group Shared Interest Traidcraft Triodos Renewables Westmill Wind Farm the Phone Co op 18 The Co operative Bank s Ethical Consumerism Report has been produced for eight consecutive years and acts as a barometer of ethical spending in the UK In this report ethical consumerism is defined as personal allocation of funds including consumption and investment where choice has been informed by a particular issue be it human rights social justice the environment or animal welfare Figures comprise sales data and values attributable to ethically motivated behaviours Such as boycotts as de
297. vel amp Transport 14 Consumer boycotts 14 Environmental public transport 15 Green cars 15 Responsible tour operators and environmental tourist attractions 16 Ethical Personal Products 16 Ethical cosmetics 16 Clothing boycotts 17 Charity shops 17 Ethical clothing 17 Buying for re use 8 Ethical Finance 19 About this report 19 Further information Foreword Household expenditure on ethical goods and services has almost doubled in the past five years on average every household in the ge UK spent 664 in line with their ethical values in 2006 compared with just 366 in 2002 an increase of 81 per cent However whilst the overall ethical market in the UK is now worth 32 3 billion a year up nine per cent from 29 7 billion in the previous 12 months it is still a small proportion of the total annual household consumer spend of more than 600 billion The annual household expenditure includes 190 on ethical food and drink such as Fairtrade and organic Fairtrade sales grew by 46 per cent driven in part by increased consumer awareness of the Fairtrade mark which is now recognised by almost three in five and greater availability of Fairtrade products Households spent 213 on home products including energy efficient light bulbs and A rated kitchen appliances Aided in part by greater product choice and a general reduction in the price differential with incandescent light bulbs sales of energy efficie
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