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Contents

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8.
9. 2010
10. Topics
11. 1
12. WM HO Topics
13. PVC
14. 3 1
15. IR 1IR CSR
16. yy EE
17. 2013 CSR 2014
18. 1 100
19. IR IR
20. 5 With Employees 45 SEGASAMMY GROUP CSR REPORT 2014
21. SEGA SAMMY S CSR 19 SEGASAMMY GROUP CSR REPORT 2014
22. RAR i With Customers 30 SEGA SAMMY GROUP CSR REPORT 2014 MM SEG
23. 1
24. 100 3 16 SEGASAMMY GROUP CSR REPORT 2014 gt gt CSR
25. L ml
26. BATON Topics AM
27. 2011
28. AN 153 lt 07 1
29. UE CSR 2013 CSR CSR CSR 2014 4
30. IR 2011 J IRISS
31. 0 2NS CU 2 2008 i DR 2 IOG32 2014 1 6 2 3 cE 1
32. 2013 1 IT
33. CSR 1999 2000
34. LAN TV
35. With Customers 31 SEGASAMMY GROUP CSR REPORT 2014 WSEGA SAMMY GROUP for the next smile
36. With Employees 41 SEGASAMMY GROUP CSR REPORT 2014 1 3
37. Topics 2014 1 5 4 58 4 9 mm a With Employees 43 SEGASAMMY GROUP CSR REPORT 2014
38. SEGA 140 8583 1 39 9 CSR Samm Sa 170 6029 3 1 1 60 CSR ATLUS 154 0024 2 11 22
39. 2 0 SEGA With Customers 26 SEGASAMMY GROUP CSR REPORT 2014 SEEN
40. 2013 With Society 51 SEGASAMMY GROUP CSR REPORT 2014 With Society CSR
41. 1 818 48 1 432 6 3 a NO 5 14 11 4 5
42. 2013 2011
43. NM a 1 3 Special Contents 11 SEGASAMMY GROUP CSR REPORT 2014 CS A ALR 3DS
44. OHR Sammy JIS
45. PL CERO CERO SEGA HI CERO
46. 2014 6 30 9 2 1 1 4 3
47. a QCD Nn 5 ed 5 6S HDVY W
48. 2013
49. SLDS 3G PC SLSD 3G Sega Logistics Service With Customers 32 SEGASAMMY GROUP CSR REPORT 2014 Er SEGA
50. 38 24 2014 6 4
51. 3 3 1 2 15 SEGA SAMMY GROUP CSR REPORT 2014 2013 1
52. 0 QCD Ak i 2012 9 i 38 A 0 R S 1 02 CAU A 2 NR P
53. 2013 jp Ni 3 HD a 7 152 5 SNW TMs 28 504 o PSR 4 784
54. 1 2 Compliance Risk Management 24 SEGASAMMY GROUP CSR REPORT 2014
55. ST 2014 Hasbro ALL Rights Reserved 0 E 1 2014 S EGATOYS
56. 4 10 CSR With Partners 34 SEGASAMMY GROUP CSR REPORT 2014 SEEN 2009 4
57. 5 189 2014 3 31 IT Topics AWARD 2013 MVP 2012 11 2013 10 AWARD 2013 MVP CR 5 MVP AWARD 2013
58. 4 2012 9
59. HO NE AE SM 2 GUY ER OU 08 14 SANRIOSEGA TOYS S 5 W TX JLPC CSR
60. PSNR i CSR CSR Ms yi rnin et 2013 3 37
61. PC SEGATOYS 2014 Hasbro ALL Rights Reserved 777TOWN for Android 2014 Gullane Thomas Limited SANRIO CO LTD 2 ADK ABC baby toi NSP 2001 NE 1 Nintendo Creatures GAME FREAK TV Tokyo ShoPro JR Kikaku ji Pok mon 1998 2011 SEGA SEGA Networks TMS NTV TMS1996 TMS SEGA SEGA Networks Company Profile 8 SEGASAMMY GROUP CSR REPORT 2014 lt Sammy lt
62. SEGA SAMMY S CSR 22 SEGA SAMMY GROUP CSR REPORT 2014
63. e 1 2014
64. KPI CSR CS 58 SEGASAMMY GROUP CSR REPORT 2014 Q1 CSR 2014 CSR 2014
65. EAP WEB With Employees 42 SEGASAMMY GROUP CSR REPORT 2014
66. WEB
67. 2013 12 300
68. 2 3 GSRE 60 6 With Employees 40 SEGASAMMY GROUP CSR REPORT 2014
69. 0 2014 10 10
70. Gi er a 2 0 5 0 0 a 3 2 1 a il
71. 20 2011 3 2011 9 NPO 2011 6 2014 7 35 40 1 2011 6 2011 12 2013 3 24 643 2014 8 16 2011
72. P a 6S
73. Special Contents 12 SEGA SAMMY GROUP CSR REPORT 2014 PHOENIX SEGA SEAGAIA 3 TOYS 4 RESORT HOMESTAR 4 lt a mi MA Sn a a JP 9 lt A SR HOMESTAR KK 2005
74. 2013 IR i EN EN EN EN EN EN EC WN El EE EA ES EE EE KC EE TC 1 2 O OoO ol ME lt 6 5 sm 2 s ts 1 oo i BCP
75. 2013 16 118 2014 2013 2014 4
76. With Customers 28 SEGASAMMY GROUP CSR REPORT 2014 Q Qt HH 7 2012
77. 2 1 MiU Topics 2010 35
78. F NT 2014 11 3DS 2 j
79. 2014 CODE OF JOKER Ver 1 2 Re BIRTH AM With Partne
80. ea a Bee AOU
81. 6 gorL ee 2008 4 10 CO 3 633ha 773 CO2 COz 122 6t CO2 2013 1 754 8t 1 0 CO gt 4 A THIS ISTLEFS 1 1 5 ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee eeeeeee
82. a CSR CSR CSR CSR me 2 CSR CSR CSR
83. TMS P 15 16 P56 57 With Socjety 52 SEGASAMMY GROUP CSR REPORT 2014 sess 6 2013 24 2
84. JAMMA Voice of Customer hh Wife
85. 0 Topics 2013 1
86. 2014 h 2 N 0
87. CSR NPO NGO 10 20 30 40 50 60 70
88. With Society 49 SEGASAMMY GROUP CSR REPORT 2014 5 4 r 4 COs a Sp me LED BATTLE MEDAL NSP 1983 NSP 2007 PGA 704 Sammy SEGA OU 2013
89. With Partners 36 SEGASAMMY GROUP CSR REPORT 2014 9 CSR
90. lt DARTSLIVE 150 0013 1 19 19 18F 60 150 0011 3 24 2 ST 4F CREATION gt TELECOAM ISTE Flin CC LT 164 0001 3 31 1 CF
91. Pe CSR _ POD POO 2007 a CSR 2013 4 1 2014 3 31 2014 9 2015 9 GRI Global Reporting Initiative 3 1 S026000 P22 CSR p p
92. NM Speclal Contents 9 SEGASAMMY GROUP CSR REPORT 2014 Special Contents 10 SEGASAMMY GROUP CSR REPORT 2014 2 4 ky 5 K
93. UFO RPG 5 SEGA SEGA
94. lt Noah Pass Game Changer SEGA S SEGA _ SEGA Networks EGA Networks Topics lt G
95. EN 3 0 2014 2013 2014 109
96. 104 0045 1 9 5 5F Topics 2013 Pa 50 3
97. e 170 6039 3 1 1 60 39F AE 106 6009 1 6 1 9F 2 2 en S gg 144 0033 2 1 18 0A O Festa
98. SEGA ID 2013 12 SEGA ID it tells iT Tells it tells JAMMA
99. IN OE TF EY 1 8 a COO 900 5 285 5 429 3 0 s7006851 7008 oo 70227393 4500 334 a 5000 mm 2t am 400 1 500 100 2 000 3 6 3 i i 3 Top Message 5 SEGASAMMY GROUP CSR REPORT 2014 Company Profile 6 SEGASAMMY GROUP CSR REPORT 2014
100. a EE Es es a ee MM 66 1000000 970742 gz8642 ME 0m 3 a 500 000 PSR 1 1 1 1 2 2 ae Ss 3 2013 50 HD 4 5 2 9 13 10 ea ei 2013
101. amp 28 2013 7 29 2013 10 3
102. 0 OO 9 5 XNIG IR
103. 191 194 5 5 965 NE Si MM rR MM Bee NR EE Ms Orbi a NS a lt ls ER 3 000 2 575 A 1 2 2 00 1 HD 4 11 39 SNW 1 TMS 2 TOYS 1 2 2013 AM Bee SE 1 Ri 0
104. PJO0 With Stakeholders With Partners p 4 10 With Employees 5 With Society p44 lt pD CSR
105. 1 R ee 1 2 i NN 2 4 2 6 RR 1 2 A EE EE EE i 2 4 3 1 1
106. 1 Hello Baby Oe 0 1 2 5 10 NA 3 a i 1 93 1 so
107. CSR CSR CSR CSR 777 2
108. 2 _ SCE Sheraton Customer Experience NSP ON a WOW HOMESTAR IHOMESTARJ UU BE 6 0 5 7 1 6 8 ON RN
109. 3
110. 2013 11 WEB 2011 AM 1 AM 2 AM
111. PS NSP 1983 NSP 2007 YGL 126 Sammy With Customers 29 SEGASAMMY GROUP CSR REPORT 2014 ISammy Plus Sammy Plus 2014 4 1 SG a SF st a et lt head
112. 0 F F S E T http www jCS gO jD dR2A 170 6028 3 1 60 28F 150 0001 5 7 18 2F e CG 1 2 With Soclety 55 SEGASAMMY GROUP CSR REPORT 2014 TKIYO ELEC 452 0839 125 a 1
113. 5 PEFC PEFC Programme for the Endorsement of Forest Certifcation Schemes PEFC 6 PEFC PEFC 7 2013 100 With Society 47 SEGASAMMY GROUP CSR REPORT 2014 With Society 48 SEGASAMMY GROUP CSR REPORT 2014 COz
114. o 2014 CSR P19 21 ma 2004 CSR 2005 CSR 9 a 2009 2012 4
115. 1 94 9 7 8 2 6 3 0 11 12 13 1 1 1 150 115 111 100 144 1 82 50 1 11 12 13 12 4 1 7 0 1 4 1 100 50 0 12 13 0 45 3 60 44 4 40 13 P 6 2012 2013 5 7 7 7
116. CS PS CSR SEGA SAMMY S CSR 20 SEGASAMMY GROUP CSR REPORT 2014 CSR 2013 2014 CSR A lt CSR CSR CSR CSR CSR
117. 6 2 mato wt 0 e 13 JAZZ HD e 220 e 3R 3R e 96 58 p47 51 e e AM 100 SLS e e 100 KWh e 7 HD e
118. NS eg I 2012 C5 201 2012 1 208
119. 4 10 2004 10 Network Japan WE SUPPORT 10 1 2 3 4 5 6 7 8 9 10 Top Message 4 SEGASAMMY GROUP CSR REPORT 2014 SEGA SAMMY PC
120. 4 JMS _ SNS JMS 1 VOC Voice of Customer gt AK 2002 WORLD CLUB Champion Football WCCF WCCF SEGA ID WCCF WCCF
121. 154m HOMESTAR 3 HOMESTAR aurora
122. UNGC UNGC 4 10 3 20 2014
123. a WORLD CLUB Champion Footbal SEGA Panini S p A All Rights Reserved EEANINHT The game is made by Sega in association with Panini rm a i 9 1 a N
124. CSR 3 SOX
125. 50 woe 1
126. CSR 2009 CSR CSR 2010 NPO 2011 CSR SEGA SAMMY S CSR 17 SEGASAMMY GROUP CSR REPORT 2014 P26 P34 _ _ lt i t CSR o 2012 CSR o 2013 CSR
127. CSR CSR CSR CSR CSR CSR i _ R PDCA CSR CSR CSR CSR 1
128. 28 2011 400 7 1 With Society 54 SEGASAMMY GROUP CSR REPORT 2014 CSR 2014 7 31
129. TAIYO ELEC NSP 1983 NSP 2007 YGL 126 Sammy 3 VAP NTV VAP NTV D N Sammy RODEO Company Profile 7 SEGASAMMY GROUP CSR REPORT 2014 TMS NTV 2014 2014 Total War ROMEI SEGA The Creative Assembly and the Total War logo are trademarks or registered trademarks of The Creative Assembly Limited SEGA and the SEGA logo are either registered trademarks or registered trademarks of SEGA Corporation All Rights Reserved All other trademarks are the property of their respective owners
130. 38 2 41 4 6 6 60 60 49 4 6 6 44 44 41 40 38 2 38 2 40 4 20 20 2 9 1 13 0 1 0 13 0 1 26 55 180 90 175 120 60 60 30 0 13 55 51 90 150 65 60 100 49 49 61 30 W 50 A 0 NE 6 1 4 0 11 12 13 12 13 1 08 t 120 86 80 40 13 With Employees 46 SEGASAMMY GROUP CSR REPORT 2014 HD J 1S ET e PN gt 3 IN GNW 10 UMS P5 2013 SNW TOYS TMS 7
131. TOY TOYMD ENTERTAINMENT CO LTD 2013
132. ill 164 0001 3 31 1 EE 110 0006 1 1 104 0 150 0041 1 6 6 0ZAWA BUILDING 5F intiniralk 110 0006 1 1 patina D
133. 0 Ns a 2 0 tu A 0 6 Special Contents 13 SEGASAMMY GROUP CSR REPORT 2014 Special Contents 14 SEGASAMMY GROUP CSR REPORT 2014 2011 3
134. HD SNW TMS PSR CSR
135. 3 11
136. CSR Report 2014 3 3
137. 1 93 a a Ai I NT RNR 5 10 3 UN a s 5 a 6 2 RR GE 2 Es 5
138. 2007 2014 1 AR es 2006 5
139. 2011 2012 2013 97 76 98 47 96 58 WMa MA a 4 NE 5ammy E PEFC 1 012t 32 2 468t 26 3 134t 5 6 OG 2 036 g E 4 S M E 9 2 NE EE 00 C000 gt lt T 4
140. 2014 lS 5 ISO26000 CSR SEGA SAMMY S CSR 18 SEGASAMMY GROUP CSR HEPORT 2014 CSR CSR CSR CSR
141. or A CS 4 CSR NM ee CSR P 1 7 CSR P19 CSR P21 2013 2014 Ne 2 5 With Customers 746 With Shareholders and Investors
142. 2014 Gullane Thomas Limited SANRIO CO LTD ADK ABO baby toi Nintendo Creatures GAME FREAK TV Tokyo ShoPro JR Kikaku Pok mon 1998 2011 TMS NTV TMS1996 TMS With Customers 33 SEGASAMMY GROUP CSR REPO
143. SLS PSR SEGA SAMMY S CSR 21 SEGASAMMY GROUP CSR REPORT 2014 2013 10 CSR 9 10 300 6 My
144. BATTLE MEDAL StarHorse2J StarHorse3 StarBoatl 100
145. linaex 154 0004 4 1 1 amp 153 0064 3 9 13 4F CD DVD f4samurai Fr5amurai GY 101 0041 2 7 3 VORT 4F iPhone Android Web 0 SEGA YS 150 0012 1 1 39 8F 2011 2013 10 164 0001 3 31 1
146. u 10 HOMESTAR oe mt oo 0 ec
147. ee http www segasammy co jp japanese pr corp governance a 6 a V 1 EE Mi 0 a A Corporate Governance 23 SEGASAMMY GROUP CSR REPORT 2014
148. WEB NE NN CSR
149. 4 9A 2 i Lm gt 2012 9 2
150. 2013 4 2014 8 11 UFO i 29
151. AM AM AM R amp E With Customers 27 SEGA SAMMY GROUP CSR REPORT 2014 SEGA etc SNS VOC JMS PSO2 2013 9 4 Windows PC 2
152. 2013 2013 11 10 016 18 74 NSH 6 0 le No MGehIESSX 6 2006 6 a 181 1 359 2014 3 31 2013
153. CSR CSR FAX _ FAx03 6215 9956 Sa CSR 2014 CSR Q2 EE OR 0 Ei 1
154. 2 SsgeA NETWORKS 2013
155. 2 3 3 O m 4 3 2013
156. 2004 7 WEB 2 NSP 2001 YKU 127 Sammy 1
157. 1 1 Sr 501 6021 1564 1 OAsis PARk CO VER 25 CO CO2 0100 1510
158. 2014 7 3 3 20 9
159. RPG 1 RPG 3 1 RPG 5 2 3 3 RPG E
160. e 1 28 e 5 20 116 CSR e 1 29 138 e HD ei Mi e a e e CSR CSR CSR CSR 2 HD HD TMS SE
161. 1 1 2 1 6 4 1 2 3 1 1 3 5 10 1 93 4 1 93 1 2 1 5 10
162. 10 220 gp 5 838 8 FPP 201 SEGA SAMMY rea DK SYS NPC 2009 5 NPO 2013 400 2012
163. 8 1 ROY p EE f N 8S 6S 8S
164. C02 e HDU 47 51 8 e 250 mi PSR e PSR e e CSR 10 9 300 HD HD CSR A e 3
165. Sammy UN 14 SANRIO SEGA TOYS S S W TX JLPC Contents Top Messade PJ Top Message COO COO P Company Profile P6 P7 P D 1 3 3 IHOMESTARI eS SDeclal Contents 2
166. A loipiNGs 2014 3 31 co ON EN 105 0021 9 2 1951 1975 21 2004 10 1 2004 299
167. gt gt CS gt gt CSR o 2006 CSR CSR S 2007 NN CSR CSR CSR
168. 1 WEB With Employees 44 SEGASAMMY GROUP CSR REPORT 2014 8 SEGA SAMMY GROUP SEGA ToOrs
169. 2005 100 kWh 2007 4 Y 2013 95 504kWh LM4 D NyokoHAMA With Society 50 SEGASAMMY GROUP CSR REPORT 2014 WUMD ENERGY 3R 3R 2013 96 58
170. GLTD 2011 4 6S 2013 1 65 65
171. RS 4 8 Web http www minamiaikijp 2008
172. WEB NsP 1983 4 777 nifty Pachinko Village Pachinko Vista YKA 105 MVP WEB Sammy IE CR 5
173. 0 AM Bee AM 2012 Bee 2013 With Society CO tCO NN MWh 120 000 WMUU 300 000 i 2 262 136 x 2 120 221 2 2 CS R 80000 76 873 2000000 OO 200000 182733 EE 1 13 11 12 13 9 13 2 1 20MN 2012 208 9 000 58 70 58
174. A gt 8 SEGA SAMMY 2014 7 2 1 5EGASAMMY 2008 gt 0 1 13 260 2014 1
175. 1 8 5 HOMESTAR 1 2 7 30 20 3 4 CN 0 SCE HOMESTARI HOMESTARI HOMESTAR _ Sa WO 0 HOMESTAR 3 4
176. 7 TI MOBILE WORKS 2013 Orbi Yokohama 9 IP 2014
177. 00 KPI CSR PDCA
178. 2013 MM 1 PDCA e Compliance Risk Management 25 SEGASAMMY GROUP CSR REPORT 2014 With Customers CSR
179. 1 GA ai SEGSAMIY 1 1 i EE wn ed ni tt i AkcEINE 1 EE IR 2013 SY N 2013 IR 2013 STOCK WORLD 2 17 000 IR esEallmtt
180. 2012 2011 6S 65 OE 7 65 2013 a i
181. p 4 Contents 1 SEGASAMMY GROUP CSR REPORT 2014 2013 Contents 2 SEGA SAMMY GROUP CSR REPORT 2014
182. o DNA A NN 1 19 386 10 2 SSN yy cr i 5 i COO
183. pe
184. 5 1 i 22 2 SSA 140 8583 1 39 9 Company Profile 56 SEGASAMMY GROUP CSR REPORT 2014 AsAMMY 066 0068 26
185. ww PIT 4 PT Plus MS 2005 12 2012 4 4 gc Mr UMS UMS zg gy NGr 3 Co a
186. 2013 NE Oo Sammy Networks 106 6008 1 6 1 8F PC 3 Family day 2
187. 17 205 5 NN 4 NPO J POSH 2013 204 495 With Soclety 53 SEGASAMMY GROUP CSR REPORT 2014 2 PRESENTS 1 SEGA SAMMY INVITATIONAL il22l 2 4R 2
188. 020 Q 2013 Brands HatchF 12 5 8 IS 2 240 000 Brands Hatch 1964 1986 20 2 Ns 24 OAsis PARK 6 10 76 MA 8 NE A GOLF ENTERTAINMENT SEGA SAMMY
189. R 2 35 29 P56 57 A MA 0 400 5 800 4 15 800 15 0 Me 2 0 i i n _ nu
190. 1 2 3 kasai 4 a CSR RDN CO ei ss 2 ee ee DN RM lewe 1 a 1 i Q3 Q4 Q5 Q6 CSR 20 14
191. 18F SCG 2013 109 Tocsis 150 0011 2 23 12 4F e TVCF VP RODED 170 6028 3 1 1 60 28F 164 0001 3 31 1 101 0051 3 17 FG 2F Company Profile 57 SEGASAMMY GROUP CSR HEPORT 2014 CSR 2014
192. Topics I 2013 Ato IR 2013 NR 2014 With Shareholders and Investors 39 SEGASAMMY GROUP CSR REPORT 2014 With Emmlnyees CSR
193. We SEGA SAMMY GROUP CSR 105 0021 9 2 TEL 03 6215 9055 EA AMMY URL http www segasammy CO jp CSR CSR WEB IR Web 8 http Www segasammy C0 jD jaDaneSe ir index html SEGA
194. 7 Orbi Yokohama ID SEGA ID PC Aime
195. lal 1 1 1 MM l Me lh 1 2009 JFA i i UN Bee 0 e 4 7 57 9 PR REsonr 8 NN MR i ee Orbi Yokohama L W i Ma L CR 5 NSP 1983 YHB 107 Sammy We XNey A A cd CR NTV
196. 1 La mn m 1 ma m 3 nm 1 CSR CSR CSR Topics CSR 1 SF 2013 2014 e oe A e P11 12 _ SE 2633 lt Nn i a RY e SE Bee EN 3 4745 a e
197. GROUP CSR REPORT 2014 We SEGA SAMMY H 0 LDING TDnet WEB 2014 6 1 600
198. lO 2006 2014 16 1 500 2R 2 S Se 13 JAZZ sess 13 Hideo Nakajima ee 12 2 I2
199. 2013 6 25 2014 7 35 11 CS 27 2013 7 0 33 2014 6 3
200. 4 2013 EE EE EE EE EC EE EE EE EE EE EE 1 Tani 6 Topics Su EE I 2 0 I II EE Ra la WA DE WS BE Wa 1 2 SEGA With Partners 37 SEGA SAMMY GROUP CSR REPORT 2014 With Shareholders and Investors 38 SEGA SAMMY
201. A SAMMY GROUP Sammy 2008 LLS sm IT sa
202. RT 2014 CSR 1
203. TMS tN e 18 111 eNPO HD a e 8 09000 HD TMS SE SLS HOMESTAR SLS e HD PSR P53 55 e 57 e HD e 11 105 e 11 8 HD TMS SE SLS A e
204. atina 450 0002 4 10 25 IMAI 9 980 0013 2 1 14 8F e A Butterfly 106 6008 1 6 1 8F e PC 880 8545 3083 140 0002 2 2 20
205. rs 35 SEGA SAMMY GROUP CSR REPORT 2014 A ks Ti 1 r EE 1 rE

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