USER GUIDE - Marketizator
Contents
1. arketizator THE 3 INT CONVERSION SUITE USER GUIDE Useful Terms B Integration A Po C D Marketizator THE SIN TCONVERSION SUITE What s in the ebook Chapter 1 Integration Chapter 2 Useful terms Chapter 5 How to use the features Chapter 4 Create your first experiment Chapter 5 Create a survey Chapter 6 Reporting MARKETIZATOR USER GUIDE 12 25 26 Marketizator Chapter 1 Integration 0 THE SINT CONVERSION SUITE Chapter 1 Integration 1 1 Creating an account To create a new account click here http www marketizator com register City Star E Limited to 3 000 tested visitors month You ve selected a month to month subscription plan After 30 days of free trial you will be charged 19 each month By filling up this form you agree Lo lhe Lerrns amp conditions Fall ull Name A a s No credit card needed and instant activation D Email _ Password LL Br n Promotional cod lif you have one Create Account Fig 1 Why do we ask for your name and email First of all we would like to know who we are addressing to Secondly any update promotional offer or event will be announced by email MARKETIZATOR USER GUIDE 1 Lo Marketizator Chapter 1 Integration N THE SIN TCONVERSION SUITE Register Log In If you have already registered you can find the Log In area in the upper right co2. Dashboard t Experiments Segments Goals t Creatives t My consumers onPage Variables Fig 7 MARKETIZATOR USER GUIDE 5 gt oo Marketizator Chapter 3 How to use the features 42 THE 3 IN 1 CONVERSION SUITE Chapter 3 How to use the features Now that you know the terminology let s use all of these terms to see what you can do with Marketizator Lets start by presenting all of the required STEPS for creating experiments We recommend you to follow this order because it allows you to get used to the app more quickly and to get results faster Moreover if you SKIP these steps you might need to integrate small pieces of Javascript code for further actions We strongly advise you to implement all the codes from the beginning even if you wont use them right away A Make sure you prepare everything before you actually start testing things on your website 5 1 Establish and create Goals In order to create a goal go to Goals See Fig 7 Click on New Goal and the following window will appear New goal Goal name Goal type Pageview goal This type of goal helps you track how many times has a page been reached URL to track Exact URL r htm Save goal Fig 8 MARKETIZATOR USER GUIDE 6 oe Marketizator Chapter 3 How to use the features QD THE SIN TCONVERSION SUITE VERY IMPORTANT NOTE You can choose between 2 goal types Pageview and Custom e Pageview goals will onl
3. 3 3 Upload your Creatives art works Select Creatives from the left sidebar in your dashboard and choose one of the following options PRODUCTION Tracking code ENABL Select creative type You can now select one of the formats below in order to create the desired type of interaction Ribbon left ie tempiates Ribbon top te templates Ribbon bottom 12 tempisfer Ribbon right id templates Interstitial Pop up 13 tempistes Sound player Background sound x Javascript code Bar top Bar bottom Fig 12 MARKETIZATOR USER GUIDE 9 X arketizator Chapter 3 How to use the features GS THE SiN CONVERSION SUITE In the next step select a creative from our preset gallery or upload your own art work Then edit the Creative in the Editor Code editor The code editor allows For the personalization of your message below by using the following variables as indicated JREFERRER_ DOMAINE KEYWORD TEMPERATURE Cl JTEMPERATURE Fl COUNTRY REGIONI CITY ISP DEVICE_IYPE 05 BRUWSER_MAME BROWSER _YERSION VIEWS SESSION US TOM parameter UNPAGE parameter view all van ables fe Source R El MM Position B I ULE Format Font Sire A Variables Custom OnPage na Final step Fig 13 You can address to different segments of traffic and personalize your communication by using the custom variables like CITY There is a
4. an A B test See Chapter 4 1 A B test Experiment step 3 MARKETIZATOR USER GUIDE 22 5 o Marketizator Chapter 5 Create a survey 4 THE SINT CONVERSION SUITE Chapter 5 Create a survey First of all choose how you want your survey marketizator co to appear as apop up or as a widget OPTIMIZATION Then just follow the steps by setting up every aspect required by the app Dashboard Experiments Segments Goals Creatives My consumers onPage Variables e Select the questions type with multiple choice answers unique answer etc Release notes Fig 28 QUESTIONS APPEARANCE SETTINGS Oueston Question title Help text Question type Select a type LJ required question lJ end survey after this question FIO 29 MARKETIZATOR USER GUIDE 23 5 o Marketizator Chapter 5 Create a survey a THE SIN TCONVERSION SUITE e Appearance choose colors write some persuasive copy to convince your visitors to answer to your questions you can also change the copy of the CTA buttons next question ask me later etc Pop up su QUESTIONS APPEARANCE SETTINGS DESIGN MESSAGES Create your own color pallete or choose one designed by LS Do ou want to help us increase Yes of course Ask me later Fig 30 MARKETIZATOR USER GUIDE 24 coe e O A ee Marketizator Chapter 5 Create a survey fY THE SIN TCONVERSION SUITE Final settin
5. FREQUENCY TRAFFIC ALLOCATION amp GOALS SCHEDULE FINAL STEP Pages involved Manage pages where you want to run this experiment By default all pages are INCLUDED in experiment T Excluded URL pages Matching type Value Choose value O Fig 25 The included excluded pages rule allows you to trigger a creative e g pop up on multiple URLs Thus you can create rules to include multiple pages by choosing from our preset list of options URL contains URL does not contain etc Step 2 Choose the creative art work Create new ex Triggered on exit cha iment er PAGES INVOLVED VARIATIONS TARGET amp FREQUENCY TRAFFIC ALLOCATION amp GOALS VARIATION 1 9 MEA VARIATION Select or create a creative Fig 26 MARKETIZATOR USER GUIDE 21 oe Marketizator Chapter 4 Create your first experiment gt THE SiN CONVERSION SUITE If you havent uploaded your Creatives yet you can still do it now Select an creative x Creative name Pop up Liviu Preview Pop up NL Miktz_ Blog Previo 3hours _on exit Preview SHOURS Preview Exit_quiz_en Preview Our ro vi Preview previous 12345678 next Fig 27 Once created or selected the Creative can be used in the experiment See how to upload Creatives in Chapter 3 3 Though if you have already uploaded the Creatives you just have to choose the one you need for the experiment From now on all of the steps are identical to the ones of
6. R Fer interactions ci 0 73 55 795 48 5206 98 sns EEEE 2485 CONVERSION RATE REVENUE AVERAGE ORDER T AlB 5 25 FO 13 658 57 379 40 MARKETIZATOR USER GUIDE 26 Marketizator THE 3 INT CONVERSION SUITE www marketizator com
7. arn how you can insert variables like visitor location weather or custom Fig 20 MARKETIZATOR USER GUIDE 16 ee Ma rketize ve Chapter 4 Create your first experiment HE 3 IN 1 CONVERSION UITE I In the Editor in Fig 19 we ve changed the text into The conversion rate software you were looking for The result The conversion rate optimization software you were looking for No technical skills no design skills no credit card required Enter your URL See a demo 1 Surveys 17 l o arketizator Chapter 4 Create your first experiment THE SIN TCONVERSION SUITE Step 3 Choose target and frequency Step 3 consists of targeting the group of visitors that you want to be triggered in the experiment Remember that you have already created the segments in the second phase of the optimization process as recommended in this guide If you havent created any segment dont worry You can still do it in this phase PAGES INVOLVED VARIATIONS TARGET amp FREQUENCY TRAFFIC ALLOCATION amp GOALS SCHEDULE FINAL STEP Traffic allocation You can limit the exposure of this experiment to a percentage of target visitors 50 50 OF VISITORS INCLUDED IN EXPERIMENT EXCLUDED By default the allocated traffic of entire experiment is splited equally to all experiment variations Click here to change Fig 22 MARKETIZATOR USER GUIDE 18 arketizator Chapter 4 Create your fi
8. gs choose your target audience the URL of the page where you want to trigger the survey allocate traffic and schedule QUESTIONS APPEARANCE eel 2 VISITORS INVOLVED PAGES INVOLVED SCHEDULING Survey name Enter a title Status Active 7 Lead collector enable Lead Collector Fig 31 MARKETIZATOR USER GUIDE 25 o arketizator Chapter 6 Reporting THE SIN TCONVERSION SUITE Chapter 6 Reporting Once the experiment is ready to be set up as active our app will start to receive data So when you log in the reporting window will appear in the dashboard Conversion rate and other similar indicators e g Revenues Average Oder Value need the implementation of a short Javascript code as mentioned at 3 1 You can also access the details concerning the integration of custom goals here Example Dashboard Running experiments ro LA If there are experiments wilh Whe same Largel segment of visiturs they wil be sogied BASED ON RANDOMIZATION Name Visitors involved Results Action ZZ Zn 413 ONVERAUN RATE REVENUE AVERAGE ORDER Acti Interactions 22 48 13 864 47 5282 95 vee Bs Aiba Ahi oan aed o piatte IN abii Acti Interactions N A WA WA ms ker moin va SUINVERSIUIN HATE HEVENILIE VEHAUE URLIER ons Interactions 042 543 082 39 GETTER s240 20 OTTO Se cage SOMVERSION RATE REVENUE AVERACE ORDER za Interactions l 0 7 774 71 27 AT Sea I saka CONVERSION RATE REVENUE AVERAGE ORDE
9. gt True People triggered in this segment have to respect at least one condition theyre either from Bucharest or they are returning visitors AND means INTERSECTION It means that this operator will select the visitors that respect all of the conditions Lets take the previous example E g Include gt Parameter Geolocation gt IS gt Bucharest AND Include gt Parameter Behavior Returning visitors gt IS gt True People triggered in this segment have to respect both conditions they have to be from Bucharest and visited at least once your website You can choose preset segments Also you have the option to choose from our list segmentation parameters Select a parameter de Traffic source Referrer type Referrer URL Referrer keyword Geolocation Weather temperature Celsius Weather temperature Fahrenheit Weather condition Country Region City Conversions Count conversions Days from last conversion Average revenue Total revenue Behaviour Returning visitor New visitor Templates All visitors Only new visitors Coming from social media Coming from search engines Interested visitor Visitor is a Geek Visitor is a Apple Fan Is raining outside visitor location Is sunny outside visitor location Is snowing outside visitor location lai Select a parameter T Fig 10 Fig 11 MARKETIZATOR USER GUIDE 8 e Marketizator Chapter 3 How to use the features 42 THE 3 IN 1 CONVERSION SUITE
10. izator Chapter 4 Create your first experiment THE 3 IN 1 CONVERSION SUITE 4 2 Web Personalization experiment In order to run an experiment in which you want to interact with particular segments of visitors by triggering personalized messages click on New Experiment and then choose Web Personalization Create new experiment A B Testing Web Personalization Change any element on your webpages without Address more personal to your visitors and wandering about your programming or design customers Catch them on the most strategic skills Test your ideas on all your traffic or on pages by using smart creatives and playing with smaller targeted segments for your marketing custom variables multiple templates and campaign triggers Now choose when you want your Creative pop up interstitial etc to appear on load on exit or on scroll depending on your objectives When do you want this experiment to be triggered x On Load immediately after the site is loaded JE Sh Seq O On Exit when the visitor tries to leave the page ja O On Scroll when the visitor scrolls at least 50 of the page 5824 Fig 24 MARKETIZATOR USER GUIDE 20 arketizator Chapter 4 Create your first experiment THE SINTECEONVERSION SUITE Step 1 Add the URL of the page s that you want to include in the experiment Create new experiment Triggered on exit change trigger PAGES INVOLVED VARIATIONS TARGET amp
11. ketizator com Choose value Fig 17 MARKETIZATOR USER GUIDE 13 O Chapter 4 Create your first experiment Make the change in the Editor In step 2 click on Variation and start making the desired changes using our WYSIWYG editor Create new experiment PAGES INVOLVED VARIATTONS TARGET amp FREQUENCY TRAFFIC ALLOCATION amp GOALS SCHEDULE FINAL STEP NEW VARIATION YI Marketizator Features Resources Pricing About Contact THE 3 IM 1 CONVERSION SUITE Conversion rate optimization software No technical skills no design skills no credit card required See a demo Fig 18 14 Chapter 4 Create your first experiment Example this is our websites homepage Well change the headline by editing the content In order to do that just click on the element that you want to change like in the example below NEW VARIATION Conversion rate optimization soft Bi E ee an aN FE EE at sia Select parent container Remove ie Hide u Undo Fig 19 15 Meld 1104 0 f Chapter 4 Create your first experiment gt THE SiN CONVERSION SUITE You can change the style content remove the headline move it to the left side of the web page etc In our example the hypothesis states that improving the copy will have a positive effect on the conversion rate Bourn Bileelif Home gs B Z U u u l ta re a ee Format 5 Font X A Conversion rate optimization software i Le
12. list of default parameters in the Variables section in the Editor Learn more about custom variables HERE MARKETIZATOR USER GUIDE 10 o arketizator Chapter 3 How to use the features C THE SINTECEONVERSION SUITE In the final step name your Creative and set up the final aspects Latest settings The last step before full preview General settings Creative name My creative name Close button W visible Appear after O seconds Disappear after 30 seconds Appearance settings Using this module you can change the appearance of the container where creative is displayed eq width height background colar You can use all attributes recognized by CSS language Colors must be in hex ex CCC format and sizes in px ex 300p Attribute name Attribute value width 549px height 329px Choose attribute T O PA Preview Save creative Fig 14 MARKETIZATOR USER GUIDE 11 arketizator Chapter 4 Create your first experiment gt THE SIN TCONVERSION SUITE Chapter 4 Create your first experiment In order to begin your first tests on your website and see if they have any impact on the conversion rate click on New Experiment Choose between A B testing and Web Personalization depending on your goals and hypotheses Create new experiment A B Testing Web Personalization Change any element on your webpages without Address more personal to your visitors and wondering about your programming or design custo
13. mers Catch them on the most strategic skills Test your ideas on all your traffic or on pages by using smart creatives and playing with smaller targeted segments for your marketing custom variables multiple templates and campaign triggers Fig 15 4 1 A B test experiment Create new experiment Enter URL address http www marketizator com Load URL URL must be park of ve mantetizatar cam Fig 16 A NOTE You can either add the exact URL of the exact web page that will be included in the experiment or add the URL of the Home Page and then navigate in the Editor until you find the desired page MARKETIZATOR USER GUIDE 12 arketizator Chapter 4 Create your first experiment gt THE SiN CONVERSION SUITE From now on you can start to set up your first A B test by following the next steps Step 1 Add the exact URL of the web page If you dont have a large amount of traffic on your website we recommend you to do AB tests with multiple pages e g product pages the header element or the sidebar The included excluded pages allows you to run a test on multiple URLs Choose the rules from our preset list URL contains URL does not contain etc PAGES INVOLVED VARLATIONS TARGET amp FREQUENCY TRAFFIC ALLOCATION amp GOALS SCHEDULE FINAL STEP Pages involved Manage pages where you want to run this experiment By default all pages are excluded Included URL pages Matching type Value Base URL http Sawa mar
14. rner on the homepage Password lost Fig 2 1 2 Setup your account After creating the account you will be prompted with the following window Great news Account created succesfully View dashboard Fig 3 MARKETIZATOR USER GUIDE 2 oo Marketizator Chapter 1 Integration O THE SIN 1 CONVERSION SUITE The first step into the account configuration process is adding a website Your account supports multiple websites Click New website and the exact URL of the website Please select a website New website Fig 4 Fill up the requested details of your website It is important to complete this form in order to properly configure the account New website x Website URL i Website type i Visitors per month i 0 000 Integration with analytics software i E Google Analytics Add new website Fig 5 A When adding the URL of a website MANUALLY make sure to leave out the final slash like in the example below E g htto www example com CORRECT http www example com INCORRECT MARKETIZATOR USER GUIDE 3 Chapter 1 Integration A If you re copying and pasting the URL make sure to eliminate the http part from the beginning Otherwise your website s URL will look like this E g http http www example com The next step is to install the General Tracking Code lt l start marketizator com code gt lt link rel dns prefetch href Happ marke
15. rst experiment THE SIN TCONVERSION SUITE Step 4 Traffic allocation and goals First of all you have to choose the percentage of subjects included in the test This percentage will be randomly extracted from the segment that you have decided to use in the experiment You can run the test on all of the visitors who are included in the segment or only on a part of them e g 30 Create new experiment PAGES INVOLVED VARIATIONS TARGET amp FREQUENCY TRAFFIC ALLOCATION amp GOALS SCHEDULE FINAL STEP J Traffic allocation sf You can limit the exposure of this experiment to a percentage of target visitors 50 50 o OF VISITORS INCLUDED IN EXPERIMENT EXCLUDED ess a Control 50 of allocated traffic Variation 1 50 of allocated traffic u Goals We want to help you achieve goals more efficiently 4 goal can be to increase the number of orders members or average order value An experiment is able to run without z able to determine if the changes have brought results So we recommend adding at least one goal Goals measured Sale Select or create a goal Fig 23 Now select the Goal that you want to measure REMINDER Goals like Conversion Rate Revenue AOV need to be integrated through a short piece of code See Chaper 3 1 Step 5 Schedule set the time frame for your AB test Step 6 Final Step name your experiment and set it as active or paused MARKETIZATOR USER GUIDE 19 i arket
16. tizator com gt lt script type text javascrigt src fd2tgtayifsq hn cloudtront net js ocbee js gt lt script gt lt l end marketizator com code gt lt script gt mktz ousht Goal sale VALUE Ji lt script gt Fig 6 If youre using any of the most popular CMS platforms you can install the code using a custom plugin We support arketizator Chapter 2 Useful terms APC THE 3 IN 1 CONVERSION SUITE Chapter 2 Useful terms Before starting to use the app we strongly recommend you to READ this chapter These are the basic terms of the interface Experiments the test youre setting up in the application to find out which of the web page versions performs better in terms of revenue conversion rate etc Segments groups of visitors with at least one common characteristic or attribute Goals objectives that you re tracking in a specific experiment pageviews conversion rate average order value revenue etc Creatives pop ups ribbons interstitials that are triggered in specific moments on exit on load amp on scroll My consumers a section where data about customers can be stored by using custom attributes learn more here On page variables particular elements of a webpage that can be included in your Creatives learn more here The terms in the interface described above are listed in the sidebar of your dashboard under Optimization marketizator co OPTIMIZATION
17. y allow you to track how many people have seen a particular web page e Custom goals allow tracking SALES CONVERSION RATE AVERAGE ORDER VALUE In order to benefit from this advanced reporting make sure to implement the second piece of code from figure 6 Name your custom goals according to what youre trying to monitor See the technical details for integrating custom goals HERE 3 2 Create your Segments To create a segment go to Segments See Fig 7 Then go to the top sidebar and click the green button New Segment Afterwards name your segment according to your marketing goals and target audience The following section is the place where you create segments by using some rules These rules will configure the segments of traffic according to your objectives back to segments PRODUCTION SEMUNG DEV Tracking code is ENABLED change Add new segment all websites Segments templates list a a E Include Select a parameter add OR operator add AND operator Fig 9 MARKETIZATOR USER GUIDE 7 9 8 es Marketizator Chapter 3 How to use the features GS THE SiN CONVERSION SUITE Include Exclude will either include a parameter from our list or exclude it OR means REUNION It means that this operator will select the visitors that respect at least one condition E g Include gt Parameter Geolocation gt IS gt Bucharest OR Include gt Parameter Behavior Returning visitors gt IS
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