The Advertising and Industry Survey Dataset User Guide
Contents
1. 22 22 1 22 2 21 11 21 12 21 21 21 21 1 21 21 2 21 21 9 21 22 21 23 21 24 21 25 Saw milling and planing of wood impregnation of wood Saw milling and planing of wood impregnation of wood Manufacture of veneer sheets manufacture of plywood laminboard particle board fibre board and other panels and boards Manufacture of veneer sheets manufacture of plywood laminboard particle board fibre board and other panels and boards Manufacture of builders carpentry and joinery Manufacture of builders carpentry and joinery Manufacture of wooden containers Manufacture of wooden containers Manufacture of other products of wood manufacture of articles of cork straw and plaiting materials Manufacture of other products of wood Manufacture of articles of cork straw and plaiting materials MANUFACTURE OF PULP PAPER AND PAPER PRODUCTS PUBLISHING AND PRINTING MANUFACTURE OF PULP PAPER AND PAPER PRODUCTS Manufacture of pulp paper and paperboard Manufacture of pulp Manufacture of paper and paperboard Manufacture of articles of paper and paperboard Manufacture of corrugated paper and paperboard and of containers of paper and paperboard Manufacture of corrugated paper and paperboard sacks and bags This code is no longer in use Manufacture of cartons boxes cases and other containers Manufacture of household and sanitary goods and of toilet requisites Manufacture of paper stationery Manufacture of wallpaper2. Manufacture of other articles of paper and paperboard not elsewhere classified PUBLISHING PRINTING AND REPRODUCTION OF RECORDED MEDIA 22 11 22 12 22 13 22 14 22 15 22 21 22 22 22 23 22 24 22 25 Publishing Publishing of books Publishing of newspapers Publishing of journals and periodicals Publishing of sound recordings Other publishing Printing and service activities related to printing Printing of newspapers Printing not elsewhere classified Bookbinding and finishing Composition and plate making Other activities related to printing 22 3 22 31 22 32 22 33 Subsection DF 23 23 1 23 2 23 3 23 10 23 20 23 20 1 23 20 2 23 20 9 23 30 Subsection DG 24 24 1 24 2 24 3 24 11 24 12 24 13 24 14 24 15 24 16 24 17 24 20 24 30 24 30 1 24 30 2 24 30 3 Reproduction of recorded media Reproduction of sound recording Reproduction of video recording Reproduction of computer media MANUFACTURE OF COKE REFINED PETROLEUM PRODUCTS AND NUCLEAR FUEL MANUFACTURE OF COKE REFINED PETROLEUM PRODUCTS AND NUCLEAR FUEL Manufacture of coke oven products Manufacture of coke oven products Manufacture of refined petroleum products Manufacture of refined petroleum products Mineral oil refining This code is no longer in use Other treatment of petroleum products excluding petrochemicals manufacture Processing of nuclear fuel Processing of nuclear fuel MANUFACTURE
3. MANUFACTURING NOT ELSEWHERE CLASSIFIED Manufacture of furniture Manufacture of chairs and seats Manufacture of other office and shop furniture Manufacture of other kitchen furniture Manufacture of other furniture Manufacture of mattresses 21 36 2 36 21 36 22 36 3 36 30 36 4 36 40 36 5 36 50 36 50 1 36 50 2 36 50 9 36 6 36 61 36 62 36 63 36 63 1 36 63 2 36 63 9 37 37 1 37 10 37 2 37 20 SECTION E 40 40 1 40 10 40 10 1 40 10 2 40 2 40 20 40 3 40 30 Manufacture of jewellery and related articles Striking of coins and medals Manufacture of jewellery and related articles not elsewhere classified Manufacture of musical instruments Manufacture of musical instruments Manufacture of sports goods Manufacture of sports goods Manufacture of games and toys Manufacture of games and toys Manufacture of professional and arcade games and toys This code is no longer in use Manufacture of other games and toys not elsewhere classified Miscellaneous manufacturing not elsewhere classified Manufacture of imitation jewellery Manufacture of brooms and brushes Other manufacturing not elsewhere classified Manufacture of miscellaneous stationers goods This code is no longer in use Other manufacturing not elsewhere classified RECYCLING Recycling of metal waste and scrap Recycling of metal waste and scrap Recycling of non metal waste and scrap Recycling of non metal waste and scrap ELECTRICITY GAS AND
4. new Co enters Q13 Sector Q130 Sector other Q14 Annual turnover Millions GBP Q15a Aimed at regional Mkt Q15b Aimed at UK Mkt Q15c Aimed at EU Mkt Q15d Aimed at international Mkt Q16a Importance of price Q16b Ilmportance of media adverts Q16c Importance of sales effort Q16d Importance of quality Q16e Importance of cust service Q16f1 lmportance of other 1 Q1601 Competition other 1 Q16f2 lmportance of other 2 Q1602 Competition other 2 Q17 Number of competing firms Q18 99 Advertising spend 99 00 Q18 98 Advertising spend 98 99 Q18 97 Advertising spend 97 98 Q18 96 Advertising spend 96 97 Q18 95 Advertising spend 95 96 Q18 94 Advertising spend 94 95 Q18 93 Advertising spend 93 94 Q18 92 Advertising spend 92 93 Q18 91 Advertising spend 91 92 Q18 90 Advertising spend 90 91 R O Post Code Registered Number Alphabetical SIC92 codes Primary 2 digit 1992 SIC 3 digit 1992 SIC Thousands GBP Thousands GBP Thousands GBP Thousands GBP Thousands GBP Thousands GBP Thousands GBP Thousands GBP Thousands GBP Thousands GBP Li pie es pie spo ores es is iat es OMDANNPWN KR mere OMANANANMNHPWN KR Advertising and Industry Survey Coding Frame For Q10a m Q16a e Q16f1 amp Q16f2 any value of 99 in the data set indicates a tick by the respondent rather than a numerical response Question 40 Variable nado Never been any revenues returns directly attributable to adverts placed
5. 22 71 22 1 71 22 2 71 22 9 71 23 71 23 1 71 23 2 71 23 9 71 31 71 32 71 33 71 34 71 40 71 40 1 71 40 2 71 40 3 71 40 4 71 40 5 71 40 9 72 10 72 20 72 30 Real estate activities on a fee or contract basis Real estate agencies Management of real estate on a fee or contract basis RENTING OF MACHINERY AND EQUIPMENT WITHOUT OPERATOR AND OF PERSONAL AND HOUSEHOLD GOODS Renting of automobiles Renting of automobiles Renting of other transport equipment Renting of other land transport equipment Renting of passenger land transport equipment This code is no longer in use Renting of other land transport equipment Renting of water transport equipment Renting of passenger water transport equipment This code is no longer in use Renting of other water transport equipment Renting of air transport equipment Renting of passenger air transport equipment This code is no longer in use Renting of other air transport equipment Renting of other machinery and equipment Renting of agricultural machinery and equipment Renting of construction and civil engineering machinery and equipment Renting of office machinery and equipment including computers Renting of other machinery and equipment not elsewhere classified Renting of personal and household goods not elsewhere classified Renting of personal and household goods not elsewhere classified Renting of sporting and recreational equipment This code is no longer in use Ren
6. Company is dormant Most business by personal recommendation word of mouth Not necessary until now Marketing budget allocated elsewhere based upon potential cost Not effective Products are known to all potential customers Our products are sold under retail name Not appropriate for my company Better More targeted marketing activities Restructuring not thought of before Being taken over New work secured by reputation service we provide SS ee WNrR Question 5io Variable fol If we reactivate the company the re launch would be advertised Brand marketing Competitors actions might force the issue Acceptable potential return cost in relation to other promotional activities Change of corporate identity company activities Nothing Firm profile To inform people of our ability Product awareness Being taken over Producing our own shows Business is in the early investment stage OMANANINNBRWNFR OMDANNNBRWN KH Question 100 Variable spol Exhibitions Road shows Leaflet drops In house catalogue Point of sale Church press Religious press Info Packs D R T V Trade press Our own brochure Targeted circulation Telesales AA Members Guide Hospitality events Conferences Seminars Distributor support Through distribution Medical Journals Specific publications Tele text Theatre opera tickets programs Marketing consortium Money spent on publicity company a
7. OF CHEMICALS CHEMICAL PRODUCTS AND MAN MADE FIBRES MANUFACTURE OF CHEMICALS AND CHEMICAL PRODUCTS Manufacture of basic chemicals Manufacture of industrial gases Manufacture of dyes and pigments Manufacture of other inorganic basic chemicals Manufacture of other organic chemicals Manufacture of fertilizers and nitrogen compounds Manufacture of plastics in primary forms Manufacture of synthetic rubber in primary forms Manufacture of pesticides and other agro chemical products Manufacture of pesticides and other agro chemical products Manufacture of paints varnishes and similar coatings printing ink and mastics Manufacture of paints varnishes and similar coatings printing ink and mastics Manufacture of paints varnishes and similar coatings Manufacture of printing ink Manufacture of mastics and sealants 24 4 24 5 24 6 24 7 24 41 24 42 24 42 1 24 42 2 24 51 24 51 1 24 51 2 24 52 24 61 24 62 24 63 24 64 24 65 24 66 24 70 Subsection DH 25 25 1 25 11 25 12 25 13 25 21 25 22 25 23 25 23 1 25 23 2 25 23 9 25 24 Manufacture of pharmaceuticals medicinal chemicals and botanical products Manufacture of basic pharmaceuticals Manufacture of pharmaceutical preparations Manufacture of medicaments Manufacture of non medicaments Manufacture of soap and detergents cleaning and polishing preparations perfumes and toilet preparations Manufacture of soap and detergents cleani
8. WATER SUPPLY ELECTRICITY GAS STEAM AND HOT WATER SUPPLY Production and distribution of electricity Production and distribution of electricity Electricity generation Electricity transmission distribution and supply Manufacture of gas distribution of gaseous fuels through mains Manufacture of gas distribution of gaseous fuels through mains Steam and hot water supply Steam and hot water supply 22 41 41 0 41 00 SECTION F 45 45 1 45 2 45 3 45 4 45 5 45 11 45 12 45 21 45 21 1 45 21 2 45 21 3 45 22 45 23 45 24 45 25 45 31 45 32 45 33 45 34 45 41 45 42 45 43 45 44 45 45 45 50 SECTION G 50 50 1 50 10 50 10 1 50 10 2 COLLECTION PURIFICATION AND DISTRIBUTION OF WATER Collection purification and distribution of water Collection purification and distribution of water CONSTRUCTION CONSTRUCTION Site preparation Demolition and wrecking of buildings earth moving Test drilling and boring Building of complete constructions or parts thereof civil engineering General construction of buildings and civil engineering works Construction of commercial buildings Construction of domestic buildings Construction of civil engineering constructions Erection of roof covering and frames Construction of highways roads airfields and sports facilities Construction of water projects Other construction work involving special trades Building installation Installation of ele
9. accumulators primary cells and primary batteries Manufacture of lighting equipment and electric lamps Manufacture of lighting equipment and electric lamps Manufacture of electrical equipment not elsewhere classified Manufacture of electrical equipment for engines and vehicles not elsewhere classified Manufacture of other electrical equipment not elsewhere classified 32 32 1 32 10 32 2 32 20 32 20 1 32 20 2 32 3 32 30 33 33 1 33 10 33 2 33 20 33 20 1 33 20 2 33 3 33 30 33 30 1 33 30 2 33 4 33 40 33 40 1 33 40 2 33 40 3 33 5 33 50 MANUFACTURE OF RADIO TELEVISION AND COMMUNICATION EQUIPMENT AND APPARATUS Manufacture of electronic valves and tubes and other electronic components Manufacture of electronic valves and tubes and other electronic components Manufacture of television and radio transmitters and apparatus for line telephony and line telegraphy Manufacture of television and radio transmitters and apparatus for line telephony and line telegraphy Manufacture of telegraph and telephone apparatus and equipment Manufacture of radio and electronic capital goods Manufacture of television and radio receivers sound or video recording or reproducing apparatus and associated goods Manufacture of television and radio receivers sound or video recording or reproducing apparatus and associated goods MANUFACTURE OF MEDICAL PRECISION AND OPTICAL INSTRUMENTS WATCHES AND CLOCKS Manufacture of medical and surgi
10. and interpretation Operation of arts facilities Fair and amusement park activities Other entertainment activities not elsewhere classified Dance halls discotheques and dance instructor services Other entertainment activities not elsewhere classified News agency activities News agency activities Library archives museums and other cultural activities Library and archive activities Museum activities and preservation of historical sites and buildings Museum activities Preservation of historical sites and buildings Botanical and zoological gardens and nature reserve activities Sporting activities Operation of sports arenas and stadiums Operation of ice rinks and roller skating rinks Operation of other sports arenas and stadiums not elsewhere classified Other sporting activities Activities of racehorse owners Other sporting activities not elsewhere classified Other recreational activities Gambling and betting activities Other recreational activities not elsewhere classified OTHER SERVICE ACTIVITIES Other service activities Washing and dry cleaning of textile and fur products Hairdressing and other beauty treatment Funeral and related activities Physical well being activities Other service activities not elsewhere classified 36 SECTION P 95 95 0 95 00 SECTION Q 99 99 0 99 00 PRIVATE HOUSEHOLDS WITH EMPLOYED PERSONS PRIVATE HOUSEHOLDS WITH EMPLOYED PERSONS Private households with employed persons Private
11. economy b Trading conditions improve throughout the whole economy c Trading conditions worsen just within your main market s d Trading conditions improve just within your main market s e Your main rivals increase their advertising f Your main rivals decrease their advertising g Your company introduces a new product brand h A rival company introduces a new product brand i A new company enters your market DUOUUU OO O Ow CUCU OO O O DUUOUUU OO O Ow ABOUT YOUR COMPANY Q13 In which sector is your company s main product line Tick one only Manufacturing consumer goods Manufacturing producer goods A Distribution H Holding company A Retail A Services A Other please specify m Q14 What was your company s annual turnover in the last financial year Q15 At which of these markets is your company s main product line aimed Tick all that apply Regional market A UK market d EU market d International market 4 Q16 Please rank the following forms of competition according to which you feel is most important for your main product line 1 being most important Price Q Quality Media advertising O After sales service Other sales effort Q Other please specify Q17 How many other firms compete in the market for your main product line 0 1 H 2 5 d 6 10 H more than 10H Thank you for your help so far If you have the information available I wou
12. households with employed persons EXTRA TERRITORIAL ORGANISATION AND BODIES EXTRA TERRITORIAL ORGANISATIONS AND BODIES Extra territorial organisations and bodies Extra territorial organisations and bodies 37 ADVERTISING VL AND INDUSTRY SURVEY The Nottingham Trent University Please answer as many questions as you can If you feel you are unable to answer a particular question just move on to the next one If you would like to receive a copy of the final report please tick this box Q1 Does your firm advertise m Take advertising to include sponsorship e g sports and direct mail but not product packaging or other forms of sales promotion If the answer was yes please go to Question 6 Q2 Have you advertised in the past 3 years Yes H No Q3 Do you expect to start advertising within the next year Yes H No Q4 Which of the following most closely represents your reason for not advertising Tick one only a Not appropriate for my industry b Not appropriate for my firm c Rival companies do not advertise d Too expensive e Other please specify Q5 Which of the following factors would make you likely to advertise in the future Tick any that apply a Your company introduces a new product brand b A rival company introduces a new product brand c Rival companies start to advertise increase advertising activities d Rival companies stop advertising decrease advertising activities e Tradi
13. 5 30 35 4 35 41 35 42 35 43 35 5 35 50 Subsection DN 36 36 1 36 11 36 12 36 13 36 14 36 15 MANUFACTURE OF TRANSPORT EQUIPMENT MANUFACTURE OF MOTOR VEHICLES TRAILERS AND SEMI TRAILERS Manufacture of motor vehicles Manufacture of motor vehicles Manufacture of bodies coachwork for motor vehicles manufacture of trailers and semi trailers Manufacture of bodies coachwork for motor vehicles manufacture of trailers and semi trailers Manufacture of bodies coachwork for motor vehicles except caravans Manufacture of trailers and semi trailers Manufacture of caravans Manufacture of parts and accessories for motor vehicles and their engines Manufacture of parts and accessories for motor vehicles and their engines MANUFACTURE OF OTHER TRANSPORT EQUIPMENT Building and repairing of ships and boats Building and repairing of ships Building and repairing of pleasure and sporting boats Manufacture of railway and tramway locomotives and rolling stock Manufacture of railway and tramway locomotives and rolling stock Manufacture of aircraft and spacecraft Manufacture of aircraft and spacecraft Manufacture of motorcycles and bicycles Manufacture of motorcycles Manufacture of bicycles Manufacture of invalid carriages Manufacture of other transport equipment not elsewhere classified Manufacture of other transport equipment not elsewhere classified MANUFACTURING NOT ELSEWHERE CLASSIFIED MANUFACTURE OF FURNITURE
14. 89 1 15 89 2 15 89 9 15 91 15 92 15 93 15 93 1 15 93 2 15 94 15 94 1 15 94 2 15 94 9 15 95 15 96 15 97 15 98 Manufacture of dairy products Operation of dairies and cheese making Liquid milk and cream production Butter and cheese production This code is no longer in use Manufacture of other milk products Manufacture of ice cream Manufacture of grain mill products starches and starch products Manufacture of grain mill products Grain milling Manufacture of breakfast cereals and cereals based foods Manufacture of starches and starch products Manufacture of prepared animal feeds Manufacture of prepared feeds for farm animals Manufacture of prepared pet foods Manufacture of other food products Manufacture of bread manufacture of fresh pastry goods and cakes Manufacture of rusks and biscuits manufacture of preserved pastry goods and cakes Manufacture of sugar Manufacture of cocoa chocolate and sugar confectionery Manufacture of cocoa and chocolate confectionery Manufacture of sugar confectionery Manufacture of macaroni noodles couscous and similar farinaceous products Processing of tea and coffee Tea processing Production of coffee and coffee substitutes Manufacture of condiments and seasonings Manufacture of homogenised food preparations and dietetic food Manufacture of other food products not elsewhere classified Manufacture of soups This code is no longer in use Manufacture of other food products n
15. ETALLIC MINERAL PRODUCTS Manufacture of glass and glass products Manufacture of flat glass Shaping and processing of flat glass Manufacture of hollow glass Manufacture of glass fibres Manufacture and processing of other glass including technical glassware Manufacture of non refractory ceramic goods other than for construction purposes manufacture of refractory ceramic products Manufacture of ceramic household and ornamental articles Manufacture of ceramic sanitary fixtures Manufacture of ceramic insulators and insulating fittings Manufacture of other technical ceramic products Manufacture of other ceramic products Manufacture of refractory ceramic products Manufacture of ceramic tiles and flags Manufacture of ceramic tiles and flags Manufacture of bricks tiles and construction products in baked clay Manufacture of bricks tiles and construction products in baked clay Manufacture of cement lime and plaster Manufacture of cement Manufacture of lime Manufacture of plaster Manufacture of articles of concrete plaster and cement Manufacture of concrete products for construction purposes Manufacture of plaster products for construction purposes Manufacture of ready mixed concrete Manufacture of mortars Manufacture of fibre cement Manufacture of other articles of concrete plaster and cement Cutting shaping and finishing of stone Cutting shaping and finishing of stone Manufacture of other non metallic mineral prod
16. PMENT Manufacture of structural metal products Manufacture of metal structures and parts of structures Manufacture of builders carpentry and joinery of metal Manufacture of tanks reservoirs and containers of metal manufacture of central heating radiators and boilers Manufacture of tanks reservoirs and containers of metal Manufacture of central heating radiators and boilers Manufacture of steam generators except central heating hot water boilers Manufacture of steam generators except central heating hot water boilers 28 4 28 5 28 6 28 7 28 40 28 51 28 52 28 61 28 62 28 63 28 71 28 72 28 73 28 74 28 75 Subsection DK 29 29 1 29 2 29 3 29 4 29 11 29 12 29 12 1 29 12 2 29 13 29 14 29 21 29 22 29 23 29 24 29 31 29 32 29 40 29 40 1 29 40 9 Forging pressing stamping and roll forming of metal powder metallurgy Forging pressing stamping and roll forming of metal powder metallurgy Treatment and coating of metals general mechanical engineering Treatment and coating of metals General mechanical engineering Manufacture of cutlery tools and general hardware Manufacture of cutlery Manufacture of tools Manufacture of locks and hinges Manufacture of other fabricated metal products Manufacture of steel drums and similar containers Manufacture of light metal packaging Manufacture of wire products Manufacture of fasteners screw machine products chains and
17. Technical advantage Reviews Press releases Market conditions Location Question 1601 amp Question 1602 Variables compola amp compo2a contd Safety Product marketing Price promotions Applicability Technical support Efficacy Health and safety Innovation Add on services Investment performance Govt legislation Training Other inappropriate Political Editorial support UK SIC 1992 Definitions by Division Group Class amp Sub class SECTION A 01 02 01 1 01 2 01 3 01 4 02 0 01 11 01 12 01 13 01 13 1 01 13 9 01 21 01 22 01 23 01 24 01 25 01 30 01 41 01 42 01 42 1 01 42 9 01 50 02 01 02 02 AGRICULTURE HUNTING AND FORESTRY AGRICULTURE HUNTING AND RELATED SERVICE ACTIVITIES Growing of crops market gardening horticulture Growing of cereals and other crops not elsewhere classified Growing of vegetables horticultural specialities and nursery products Growing of fruit nuts beverage and spice crops Growing of wine grapes and table grapes and production of wine from self produced grapes Growing of other fruit nuts and spice crops growing of other beverage crops Farming of animals Farming of cattle dairy farming Farming of sheep goats horses asses mules and hinnies Farming of swine Farming of poultry Other farming of animals Growing of crops combined with farming of animals mixed farming Growing of crops combined w
18. UK Data Archive Study Number 4209 Advertising and Industry Dataset 1999 The Advertising and Industry Survey Dataset User Guide Contains File information variable definitions coding frame and SIC definitions The Advertising and Industry Survey Dataset has been provided in two different formats The data includes company name industrial classification and company registered number details for each record within the dataset except for three companies which have been impossible to identify Users should note that the data file is available in three formats from the UK Data Archive SPSS portable file csv file and Stata file Variable definitions see dataset and questionnaire company Company name ad Q1 Advert or not havad Q2 Advert last 3 years stad Q3 Start advert in next year nadold Q4 Reason for not advertising nado Q4o Reason other fcoinold Q5a Future ad Co product frivin Q5b Future ad Rival product frivadol Q5c Future ad Rival more ad frivnad Q5d Future ad Rival less ad fimp Q5e Future ad Trading better fwor Q5f Future ad Trading worse fnwco Q5g Future ad New Co enters fnet Q5h Future ad Internet fo Q5i Future ad Other yes no fot Q5io Future ad Other adp Q6a Advert spend percentage adrng Q6b Advert spend range adpch Q6c Advert spend de increase aimint Q7a Aim product info aimmer Q7b Aim product merits aimprd Q7c Aim brand awareness aimco Q7d Aim Co awareness aiminch Q7e Aim launch pr
19. activities 60 24 9 Freight transport by road not elsewhere classified Transport via pipelines 60 30 Transport via pipelines WATER TRANSPORT Sea and coastal water transport 61 10 Sea and coastal water transport 61 10 1 Passenger sea and coastal water transport 61 10 2 Freight sea and coastal water transport Inland water transport 61 20 Inland water transport 61 20 1 Passenger inland water transport 61 20 2 This code is no longer in use 61 20 9 Other inland water transport AIR TRANSPORT Scheduled air transport 62 10 Scheduled air transport 62 10 1 Scheduled passenger air transport 62 10 2 This code is no longer in use 62 10 9 Other scheduled air transport Non scheduled air transport 62 20 Non scheduled air transport 62 20 1 Non scheduled passenger air transport 62 20 2 This code is no longer in use 62 20 9 Other non scheduled air transport 28 62 3 62 30 63 63 1 63 11 63 12 63 2 63 21 63 22 63 23 63 3 63 30 63 30 1 63 30 2 63 30 3 63 30 4 63 30 9 63 4 63 40 64 64 1 64 11 64 12 64 2 64 20 SECTION J 65 65 1 65 11 65 12 65 12 1 65 12 2 Space transport Space transport SUPPORTING AND AUXILIARY TRANSPORT ACTIVITIES ACTIVITIES OF TRAVEL AGENCIES Cargo handling and storage Cargo handling Storage and warehousing Other supporting transport activities Other supporting land transport activities Other supporting water transport activities Other supporting air transport activities Activitie
20. ale of agricultural raw materials live animals textile raw materials and semi finished goods Agents involved in the sale of fuels ores metals and industrial chemicals Agents involved in the sale of timber and building materials Agents involved in the sale of machinery industrial equipment ships and aircraft Agents involved in the sale of furniture household goods hardware and ironmongery Agents involved in the sale of textiles clothing footwear and leather goods Agents involved in the sale of food beverages and tobacco Agents specialising in the sale of particular products or ranges of products not elsewhere classified Agents involved in the sale of a variety of goods Wholesale of agricultural raw materials and live animals Wholesale of grain seeds and animal foods Wholesale of flowers and plants Wholesale of live animals Wholesale of hides skins and leather Wholesale of fur skins Wholesale of hides skins and leather not elsewhere classified Wholesale of unmanufactured tobacco Wholesale of food beverages and tobacco Wholesale of fruit and vegetables Wholesale of meat and meat products Wholesale of dairy produce eggs and edible oils and fats Wholesale of alcoholic and other beverages Wholesale of tobacco products Wholesale of sugar and chocolate and sugar confectionery Wholesale of coffee tea cocoa and spices Wholesale of other food including fish crustaceans and molluscs Non specialised wholesale of foo
21. cal equipment and orthopaedic appliances Manufacture of medical and surgical equipment and orthopaedic appliances Manufacture of instruments and appliances for measuring checking testing navigating and other purposes except industrial process control equipment Manufacture of instruments and appliances for measuring checking testing navigating and other purposes except industrial process control equipment Manufacture of electronic instruments and appliances for measuring checking testing navigating and other purposes except industrial process control equipment Manufacture of non electronic instruments and appliances for measuring checking testing navigating and other purposes except industrial process control equipment Manufacture of industrial process control equipment Manufacture of industrial process control equipment Manufacture of electronic industrial process control equipment Manufacture of non electronic industrial process control equipment Manufacture of optical instruments and photographic equipment Manufacture of optical instruments and photographic equipment Manufacture of spectacles and unmounted lenses Manufacture of optical precision instruments Manufacture of photographic and cinematographic equipment Manufacture of watches and clocks Manufacture of watches and clocks 20 Subsection DM 34 34 1 34 10 34 2 34 20 34 20 1 34 20 2 34 20 3 34 3 34 30 35 35 1 35 11 35 12 35 2 35 20 35 3 3
22. crap Wholesale of solid liquid and gaseous fuels and related products Wholesale of petroleum and petroleum products This code is no longer in use Wholesale of other fuels and related products Wholesale of metals and ores Wholesale of wood construction materials and sanitary equipment Wholesale of hardware plumbing and heating equipment and supplies Wholesale of chemical products Wholesale of other intermediate products Wholesale of waste and scrap Wholesale of machinery equipment and supplies Wholesale of machine tools Wholesale of construction machinery Wholesale of machinery for the textile industry and of sewing and knitting machines Wholesale of office machinery and equipment Wholesale of other machinery for use in industry trade and navigation Wholesale of agricultural machinery and accessories and implements including tractors Other wholesale Other wholesale 25 52 52 1 52 2 52 3 52 4 52 11 52 11 1 52 11 9 52 12 52 21 52 22 52 23 52 24 52 25 52 26 52 27 52 31 52 32 52 32 1 52 32 9 52 33 52 41 52 42 52 42 1 52 42 2 52 42 3 52 42 4 52 43 52 43 1 52 43 2 52 44 52 45 52 46 52 47 52 48 52 48 1 52 48 2 52 48 3 52 48 4 52 48 5 52 48 9 RETAIL TRADE EXCEPT OF MOTOR VEHICLES AND MOTORCYCLES REPAIR OF PERSONAL AND HOUSEHOLD GOODS Retail sale in non specialised stores Retail sale in non specialised stores with food beverages or tobacco predominating Reta
23. ctivities Sanitation and similar activities ACTIVITIES OF MEMBERSHIP ORGANISATIONS NOT ELSEWHERE CLASSIFIED Activities of business employers and professional organisations Activities of business and employers organisations Activities of professional organisations Activities of trade unions Activities of trade unions Activities of other membership organisations Activities of religious organisations Activities of political organisations Activities of other membership organisations not elsewhere classified 35 92 92 1 92 2 92 3 92 4 92 5 92 6 92 7 93 92 11 92 11 1 92 11 9 92 12 92 13 92 20 92 20 1 92 20 2 92 31 92 3 1 1 92 31 2 92 31 9 92 32 92 33 92 34 92 34 1 92 34 9 92 40 92 51 92 52 92 52 1 92 52 2 92 53 92 61 92 61 1 92 61 9 92 62 92 62 1 92 62 9 92 71 92 72 93 01 93 02 93 03 93 04 93 05 RECREATIONAL CULTURAL AND SPORTING ACTIVITIES Motion picture and video activities Motion picture and video production Motion picture production on film or video tape Other motion picture and video production activities Motion picture and video distribution Motion picture projection Radio and television activities Radio and television activities Radio activities Television activities Other entertainment activities Artistic and literary creation and interpretation Live theatrical presentation This code is no longer in use Other artistic and literary creation
24. ctrical wiring and fittings Insulation work activities Plumbing Other building installation Building completion Plastering Joinery installation Floor or wall covering Painting and glazing Other building completion Renting of construction or demolition equipment with operator Renting of construction or demolition equipment with operator WHOLESALE AND RETAIL TRADE REPAIR OF MOTOR VEHICLES MOTORCYCLES AND PERSONAL AND HOUSEHOLD GOODS SALE MAINTENANCE AND REPAIR OF MOTOR VEHICLES AND MOTORCYCLES RETAIL SALE OF AUTOMOTIVE FUEL Sale of motor vehicles Sale of motor vehicles Sale of new motor vehicles Sale of used motor vehicles 23 50 2 50 3 50 4 50 5 51 50 20 50 30 50 40 50 50 51 11 51 12 51 13 51 14 51 15 51 16 51 17 51 18 51 19 51 21 51 22 51 23 51 24 51 24 1 51 24 9 51 25 51 31 51 32 51 33 51 34 51 35 51 36 51 37 51 38 51 39 Maintenance and repair of motor vehicles Maintenance and repair of motor vehicles Sale of motor vehicle parts and accessories Sale of motor vehicle parts and accessories Sale maintenance and repair of motorcycles and related parts and accessories Sale maintenance and repair of motorcycles and related parts and accessories Retail sale of automotive fuel Retail sale of automotive fuel WHOLESALE TRADE AND COMMISSION TRADE EXCEPT OF MOTOR VEHICLES AND MOTORCYCLES Wholesale on a fee or contract basis Agents involved in the s
25. d beverages and tobacco 24 51 41 51 42 51 42 1 51 42 2 51 42 3 51 42 9 51 43 51 43 1 51 43 9 51 44 51 45 51 46 51 47 51 47 1 51 47 2 51 47 3 51 47 4 51 47 5 51 47 6 51 47 71 51 47 8 51 47 9 51 51 51 51 1 51 51 2 51 51 9 51 52 51 53 51 54 51 55 51 56 51 57 51 61 51 62 51 63 51 64 51 65 51 66 51 70 Wholesale of household goods Wholesale of textiles Wholesale of clothing and footwear Wholesale of adults fur and leather clothing Wholesale of children s and infants clothing Wholesale of footwear Wholesale of clothing not elsewhere classified Wholesale of electrical household appliances and radio and television goods Wholesale of gramophone records audio tapes compact discs and video tapes and of the equipment on which these are played Wholesale of radio and television goods wholesale of electrical household appliances not elsewhere classified Wholesale of china and glassware wallpaper and cleaning materials Wholesale of perfume and cosmetics Wholesale of pharmaceutical goods Wholesale of other household goods Wholesale of furniture This code is no longer in use Wholesale of jewellery Wholesale of imitation jewellery Wholesale of musical instruments Wholesale of photographic goods Wholesale of toys and games Wholesale of travel and fancy goods Wholesale of other household goods not elsewhere classified Wholesale of non agricultural intermediate products waste and s
26. dvertising is generally free Corporate gifts Editorial PR PR activities E mail Local associations Catalogues Question 130 Variable secto Tour operator Travel Wholesale TV production distribution and licensing Printing Leisure All Airline Direct retail Marketing Software IT Construction Building Exploration Production of raw materials Contracting Publisher Media Communications Live stock sales production Utility Rail haulage Transport New homes Housing Real Estate Fresh produce importation distribution Funeral service OMDANNNBRWN RK Question 130 Variable secto contd Financial Collectibles Independent semi conductor sales and marketing Energy Biotechnology Healthcare Fire resistant boarding Recycling Pharmaceuticals Trading Buyers Importers Recruitment Communications Research and Development Recycling Engineering Agent Question 1601 amp Question 1602 Variables compola amp compo2a Experience Range of services products Personal relationships Product range choice Store environment Specification Availability Design Creativity Lead time Service speed Reliability Delivery time logistics supply chain Track record Reputation Image Brand values Availability Unique features Customer service Technology Technical Chemistry Integrity Cooperation partnering Product performance
27. gnite Mining and agglomeration of lignite Extraction and agglomeration of peat Extraction and agglomeration of peat EXTRACTION OF CRUDE PETROLEUM AND NATURAL GAS SERVICE ACTIVITIES INCIDENTAL TO OIL AND GAS EXTRACTION EXCLUDING SURVEYING Extraction of crude petroleum and natural gas Extraction of crude petroleum and natural gas Service activities incidental to oil and gas extraction excluding surveying Service activities incidental to oil and gas extraction excluding surveying MINING OF URANIUM AND THORIUM ORES Mining of uranium and thorium ores Mining of uranium and thorium ores MINING AND QUARRYING EXCEPT ENERGY PRODUCING MATERIALS MINING OF METAL ORES Mining of iron ores Mining of iron ores Mining of non ferrous metal ores except uranium and thorium ores Mining of non ferrous metal ores except uranium and thorium ores 14 14 1 14 11 14 12 14 13 14 2 14 21 14 22 14 3 14 30 14 4 14 40 14 5 14 50 SECTION D Subsection DA 15 15 1 15 11 15 11 1 15 11 2 15 11 3 15 12 15 13 15 13 1 15 13 2 15 13 9 15 20 15 20 1 15 20 2 15 20 9 15 31 15 32 15 33 15 41 15 42 15 43 OTHER MINING AND QUARRYING Quarrying of stone Quarrying of stone for construction Quarrying of limestone gypsum and chalk Quarrying of slate Quarrying of sand and clay Operation of gravel and sand pits Mining of clays and kaolin Mining of chemicals and fertilizer minerals Mining of chemicals and fertili
28. hitectural and engineering activities and related technical consultancy Architectural activities Urban planning and landscape architectural activities Quantity surveying activities Engineering consultative and design activities Engineering design activities for industrial process and production Engineering related scientific and technical consulting activities Other engineering activities Technical testing and analysis Technical testing and analysis Advertising Advertising Sale or leasing activities of advertising space or time Planning creation and placement of advertising activities Advertising activities not elsewhere classified Labour recruitment and provision of personnel Labour recruitment and provision of personnel Investigation and security activities Investigation and security activities Investigation activities Security and related activities Industrial cleaning Industrial cleaning Traditional cleaning activities Cleaning activities not elsewhere classified Miscellaneous business activities not elsewhere classified Photographic activities Operation of coin operated photographic machines Other portrait photographic activities Photographic activities not elsewhere classified Packaging activities Secretarial and translation services Other business activities not elsewhere classified Credit reporting and collection agency activities Speciality design activities Activities of exhibition and fair organisers Activ
29. il sale by confectioners tobacconists and newsagents CTNs Retail sale in non specialised stores with food beverages or tobacco predominating not elsewhere classified Other retail sale in non specialised stores Retail sale of food beverages and tobacco in specialised stores Retail sale of fruit and vegetables Retail sale of meat and meat products Retail sale of fish crustaceans and molluscs Retail sale of bread cakes flour confectionery and sugar confectionery Retail sale of alcoholic and other beverages Retail sale of tobacco products Other retail sale of food beverages and tobacco in specialised stores Retail sale of pharmaceutical and medical goods cosmetic and toilet articles Dispensing chemists Retail sale of medical and orthopaedic goods Retail sale of hearing aids Retail sale of medical and orthopaedic goods not elsewhere classified Retail sale of cosmetic and toilet articles Other retail sale of new goods in specialised stores Retail sale of textiles Retail sale of clothing Retail sale of adults fur and leather clothing Retail sale of children s and infants clothing Retail sale of other women s clothing Retail sale of other men s clothing Retail sale of footwear and leather goods Retail sale of footwear Retail sale of leather goods Retail sale of furniture lighting equipment and household articles not elsewhere classified Retail sale of electrical household appliances and radio and television g
30. ing of other textile fibres Textile weaving Cotton type weaving Woollen type weaving Worsted type weaving Silk type weaving Other textile weaving Finishing of textiles Finishing of textiles Manufacture of made up textile articles except apparel Manufacture of made up textile articles except apparel Manufacture of soft furnishings Manufacture of canvas goods sacks etc Manufacture of household textiles Manufacture of other textiles Manufacture of carpets and rugs Manufacture of woven carpets and rugs Manufacture of tufted carpets and rugs This code is no longer in use Manufacture of other carpets and rugs Manufacture of cordage rope twine and netting Manufacture of non wovens and articles made from non wovens except apparel Manufacture of other textiles not elsewhere classified Manufacture of lace Manufacture of narrow fabrics This code is no longer in use Manufacture of other textiles not elsewhere classified 17 6 17 60 17 71 17 72 18 18 10 18 21 18 22 18 22 1 18 22 2 18 23 18 23 1 18 23 2 18 24 18 24 1 18 24 2 18 24 3 18 24 9 18 3 18 30 Subsection DC 19 19 1 19 10 19 2 19 20 19 3 19 30 Subsection DD 20 Manufacture of knitted and crocheted fabrics Manufacture of knitted and crocheted fabrics Manufacture of knitted and crocheted articles Manufacture of knitted and crocheted hosiery Manufacture of knitted and crocheted pullovers cardigans and similar article
31. ith farming of animals mixed farming Agricultural and animal husbandry service activities except veterinary activities Agricultural service activities Animal husbandry service activities except veterinary activities Animal boarding and care Animal husbandry service activities except veterinary activities not elsewhere classified Hunting trapping and game propagation including related service activities Hunting trapping and game propagation including related service activities FORESTRY LOGGING AND RELATED SERVICE ACTIVITIES Forestry logging and related service activities Forestry and logging Forestry and logging related service activities SECTION B 05 05 0 05 01 05 02 SECTION C Subsection CA 10 10 1 10 10 10 10 1 10 10 2 10 10 3 10 2 10 20 10 3 10 30 11 11 1 11 10 11 2 11 20 12 12 0 12 00 Subsection CB 13 13 1 13 10 13 2 13 20 FISHING FISHING OPERATION OF FISH HATCHERIES AND FISH FARMS SERVICE ACTIVITIES INCIDENTAL TO FISHING Fishing operation of fish hatcheries and fish farms service activities incidental to fishing Fishing Operation of fish hatcheries and fish farms MINING AND QUARRYING MINING AND QUARRYING OF ENERGY PRODUCING MATERIALS MINING OF COAL AND LIGNITE EXTRACTION OF PEAT Mining and agglomeration of hard coal Mining and agglomeration of hard coal Deep coal mines Open cast coal working Manufacture of solid fuel Mining and agglomeration of li
32. ities of conference organisers Other business activities not elsewhere classified 33 SECTION L 75 75 3 75 11 75 12 75 13 75 14 75 21 75 22 75 23 75 24 75 25 75 30 SECTION M 80 80 1 80 2 80 3 80 4 80 10 80 21 80 22 80 30 80 30 1 80 30 2 80 30 3 80 41 80 42 80 42 1 80 42 2 80 42 9 PUBLIC ADMINISTRATION AND DEFENCE COMPULSORY SOCIAL SECURITY PUBLIC ADMINISTRATION AND DEFENCE COMPULSORY SOCIAL SECURITY Administration of the State and the economic and social policy of the community General overall public service activities Regulation of the activities of agencies that provide health care education cultural services and other social services excluding social security Regulation of and contribution to more efficient operation of business Supporting service activities for the government as a whole Provision of services to the community as a whole Foreign affairs Defence activities Justice and judicial activities Public security law and order activities Fire service activities Compulsory social security activities Compulsory social security activities EDUCATION EDUCATION Primary education Primary education Secondary education General secondary education Technical and vocational secondary education Higher education Higher education Sub degree level higher education First degree level higher education Post graduate level higher education Adult and o
33. ld be very grateful if you would also answer one further question Q18 What was your total advertising expenditure in the following financial years Year Advertising Expenditure Year Advertising Expenditure 1999 2000 1994 95 1998 99 1993 94 1997 98 1992 93 1996 97 1991 92 1995 96 1990 91 THANK YOU VERY MUCH FOR YOUR COOPERATION Please return the completed questionnaire in the pre paid envelope to Dr David Paton Department of Economics amp Politics The Nottingham Trent University Burton Street Nottingham NG1 4BU Tel 0115 848 5536 Fax 0115 948 6829 E mail Neil Conant ntu ac uk 30 September 1999 Dear Colleague Advertising and Industry Survey The Economics and Politics Department at Nottingham Trent University is carrying out a survey of advertising by UK firms The survey is part of a research project funded by the Economic and Social Research Council ESRC and its purpose is to gain a greater understanding of advertising practices in the UK Your firm has been selected to take part in the survey I hope very much that you will be willing to participate If so I would be grateful if you would complete the enclosed questionnaire and return it in the pre paid SAE We appreciate that your time is precious and the survey has been designed to take no more than ten minutes If you would prefer to complete an electronic version of the questionnaire please sendan E mail to Neil Cona
34. nery for metallurgy Manufacture of machinery for mining quarrying and construction Manufacture of machinery for mining Manufacture of earth moving equipment Manufacture of equipment for concrete crushing and screening and roadworks Manufacture of machinery for food beverage and tobacco processing Manufacture of machinery for textile apparel and leather production Manufacture of machinery for paper and paperboard production Manufacture of other special purpose machinery not elsewhere classified Manufacture of weapons and ammunition Manufacture of weapons and ammunition Manufacture of domestic appliances not elsewhere classified Manufacture of electric domestic appliances Manufacture of non electric domestic appliances MANUFACTURE OF ELECTRICAL AND OPTICAL EQUIPMENT MANUFACTURE OF OFFICE MACHINERY AND COMPUTERS Manufacture of office machinery and computers Manufacture of office machinery Manufacture of computers and other information processing equipment MANUFACTURE OF ELECTRICAL MACHINERY AND APPARATUS NOT ELSEWHERE CLASSIFIED Manufacture of electric motors generators and transformers Manufacture of electric motors generators and transformers Manufacture of electricity distribution and control apparatus Manufacture of electricity distribution and control apparatus Manufacture of insulated wire and cable Manufacture of insulated wire and cable Manufacture of accumulators primary cells and primary batteries Manufacture of
35. ng and polishing preparations Manufacture of soap and detergents Manufacture of cleaning and polishing preparations Manufacture of perfumes and toilet preparations Manufacture of other chemical products Manufacture of explosives Manufacture of glues and gelatine Manufacture of essential oils Manufacture photographic chemical material Manufacture of prepared unrecorded media Manufacture of other chemical products not elsewhere classified Manufacture of man made fibres Manufacture of man made fibres MANUFACTURE OF RUBBER AND PLASTIC PRODUCTS MANUFACTURE OF RUBBER AND PLASTIC PRODUCTS Manufacture of rubber products Manufacture of rubber tyres and tubes Retreading and rebuilding of rubber tyres Manufacture of other rubber products Manufacture of plastic products Manufacture of plastic plates sheets tubes and profiles Manufacture of plastic packing goods Manufacture of builders ware of plastic Manufacture of plastic floor coverings This code is no longer in use Manufacture of other builders ware of plastic Manufacture of other plastic products Subsection DI 26 26 1 26 2 26 3 26 4 26 5 26 6 26 7 26 8 26 11 26 12 26 13 26 14 26 15 26 21 26 22 26 23 26 24 26 25 26 26 26 30 26 40 26 51 26 52 26 53 26 61 26 62 26 63 26 64 26 65 26 66 26 70 26 81 26 82 26 82 1 26 82 2 26 82 9 MANUFACTURE OF OTHER NON METALLIC MINERAL PRODUCTS MANUFACTURE OF OTHER NON M
36. ng conditions improve f Trading conditions worsen g A new company enters the market h New opportunities on the Internet i Other please specify Now go to Question 13 U O O C O O O L ABOUT YOUR ADVERTISING Q6 a During this financial year how much will you spend on advertising as a percentage of your sales Q6b If you do not know the percentage within which range does it lie 0 0 5 W 0 5 1 0 H 1 2 U 2 3 4 5 U 5 6 H 6 8 H 8 10 Q6c How has this proportion changed over the last three years Increased 4 Decreased A Unchanged A Q7 To what extent are the following important aims of your advertising 1 Not at all important 2 Quite unimportant 3 Neither important nor unimportant 4 Quite important 5 Very important a To provide customers with practical product information e g prices etc b To inform customers about the merits of the product c To raise awareness of your products brands d To raise awareness of your company e To launch new products or brands f To increase market share g To increase the size of the whole market h To make it difficult for other companies to enter the market O O O O O O O C e O DO O O O O O Cw O O O O O O C o O O O O O O C e O O O O C O Co Q8 About what proportion of your adverts provide specific information about the following 1 None Very few 2 Less than half 3 Abouthalf 4 M
37. nt and copyright agents Legal activities not elsewhere classified Accounting book keeping and auditing activities tax consultancy Accounting and auditing activities Book keeping activities Tax consultancy activities Market research and public opinion polling Business and management consultancy activities Public Relations activities Financial management General management consultancy activities Business and management consultancy activities not elsewhere classified Management activities of holding companies Management activities of wholesale holding companies Management activities of transport holding companies Management activities of construction holding companies Management activities of catering holding companies Management activities of motor trades holding companies Management activities of service trades holding companies Management activities of retail holding companies Management activities of production holding companies Management activities of other non financial holding companies not elsewhere classified 32 74 2 74 3 74 4 74 5 74 6 74 7 74 8 74 20 74 20 1 74 20 2 74 20 3 74 20 4 74 20 5 74 20 6 74 20 9 74 30 74 40 74 40 1 74 40 2 74 40 9 74 50 74 60 74 60 1 74 60 2 74 70 74 70 1 74 70 9 74 81 74 81 1 74 81 2 74 81 9 74 82 74 83 74 84 74 84 1 74 84 2 74 84 3 74 84 4 74 84 9 Architectural and engineering activities and related technical consultancy Arc
38. nt ntu ac uk If you do not wish to take part in the survey it would be appreciated if you could return the uncompleted questionnaire Any information you provide will be treated as confidential A copy of the final data set will be deposited with the ESRC but will only be used for research purposes authorised by the survey co ordinators In no circumstances will your company be identified in any published work At the end of the project a summary report will be available to participants If you would like to receive a copy of this please tick the appropriate box on the questionnaire I do hope that you will be able to assist with this survey Its success depends on the number of completed questionnaires that are returned If you have any further questions please feel free to contact Neil Conant on the number below Yours faithfully David Paton Dr Lecturer in Economics Project Manager David Paton Survey Co ordinator Neil Conant Tel 0115 848 5536 Fax 0115 948 6829
39. oduct aimmsh Q7f Aim more Mkt share aimmsz Q7g Aim more Mkt size aiment Q7h Aim hard to enter Mkt infoprod Q8a Info product prices infotech Q8b Info technical spec infopur Q8c Info purchasing info fmad Q9a Firms dominating Mkt fmmain Q9b Main advertiser in Mkt sptv Q10a Rank spend TV sprad Q10b Rank spend radio sppost Q10c Rank spend posters spcin spnat spmagold sploc sptpold spdmold spnet spsp spdir spo spo1 netad netst netp netpch checwor checimp chmwor chmimp chrivad chrivnad chcoin chrivin chnewco sectold secto turn regm ukm eum intm cprold cmedold csalold cqold ccold compo1 compoila compo2 compo2a nfms ad99 ad98 ad97 ad96 ad95 ad94 ad93 ad92 ad91 ad90 ropostco register sicalpha sic2 sic3 Q10d Rank spend cinema Q10e Rank spend national papers Q10f Rank spend magazines Q10g Rank spend local papers Q10h Rank spend trade press Q10i Rank spend direct mail Q10j Rank spend internet Q10k Rank spend sponsership Q10l Rank spend directories Q10m Rank spend other Q100 Description spend other Q11a Internet ad yes no Q11b Internet ad next 2 years Q11c Internet ad spend Q11d Internet ad change Q12a Ad change economy worse Q12b Ad change economy better Q12c Ad change Mkt worse Q12d Ad change Mkt better Q12e Ad change rival more ad Q12f Ad change rival less ad Q12g Ad change Co product Q12h Ad change rival product Q12i Ad change
40. oods Retail sale of hardware paints and glass Retail sale of books newspapers and stationery Other retail sale in specialised stores Retail sale of floor coverings Retail sale of photographic optical and precision equipment office supplies and equipment including computers etc This code is no longer in use Retail sale of jewellery clocks and watches Retail sale of sports goods games and toys stamps and coins Other retail sale in specialised stores not elsewhere classified 26 52 5 52 6 52 7 52 50 52 61 52 62 52 63 52 71 52 72 52 73 52 74 SECTION H 55 55 1 55 11 55 11 1 55 11 2 55 12 55 21 55 22 55 23 55 23 1 55 23 2 55 23 3 55 23 9 55 30 55 30 1 55 30 2 55 30 3 55 30 4 55 40 55 40 1 55 40 2 55 40 3 55 40 4 55 51 55 52 Retail sale of second hand goods in stores Retail sale of second hand goods in stores Retail sale not in stores Retail sale via mail order house Retail sale via stalls and markets Other non store retail sale Repair of personal and household goods Repair of boots shoes and other articles of leather Repair of electrical household goods Repair of watches clocks and jewellery Repair not elsewhere classified HOTELS AND RESTAURANTS HOTELS AND RESTAURANTS Hotels Hotels and motels with restaurant Licensed hotels and motels Unlicensed hotels and motels Hotels and motels without restaurant Camping sites and other provision of short sta
41. ore than half 5 Nearly all All a Product prices b Technical specifications c Purchasing information Q9a Is advertising in the market for your main product line dominated by one firm a few firms or do all firms advertise more or less equally One Firm H Few Firms H All Firms A Q9b If the answer to Q9a was One Firm or Few Firms is your firm one of the main advertisers in your market Yes H No U Q10 Please rank up to five of the following media in order of how much your company spends on advertising in each 1 being where most is spent and 5 the least TV Local newspaper Radio Trade Press Poster transport Direct Mail Cinema Internet National newspaper Sponsorship e g Sports Magazine Directories OOOOOOO Other please specify E Q11a Do you advertise on the Internet If the answer was yes go to Question 11c Q11b Do you expect to start advertising on the Internet within the next two years Yes H No U Qlic About what percentage of your advertising spend goes on the Internet Q11d Do you expect this proportion to increase decrease or stay the same over the next two years Increase d Decrease A No change ld Q12 In each of the following situations do you think the percentage of sales that you spend on advertising for your main product line would increase decrease or not change 1 Increase 2 Decrease 3 No change a Trading conditions worsen throughout the whole
42. ot elsewhere classified Manufacture of beverages Manufacture of distilled potable alcoholic beverages Production of ethyl alcohol from fermented materials Manufacture of wines Manufacture of wine of fresh grapes and grape juice Manufacture of wine based on concentrated grape must Manufacture of cider and other fruit wines Manufacture of cider and perry This code is no longer in use Manufacture of other fermented fruit beverages Manufacture of other non distilled fermented beverages Manufacture of beer Manufacture of malt Manufacture of mineral waters and soft drinks 16 16 0 16 00 Subsection DB 17 17 1 17 5 17 11 17 12 17 13 17 14 17 15 17 16 17 17 17 21 17 22 17 23 17 24 17 25 17 30 17 40 17 40 1 17 40 2 17 40 3 17 51 17 51 1 17 51 2 17 51 3 17 51 9 17 52 17 53 17 54 17 54 1 17 54 2 17 54 3 17 54 9 MANUFACTURE OF TOBACCO PRODUCTS Manufacture of tobacco products Manufacture of tobacco products MANUFACTURE OF TEXTILES AND TEXTILE PRODUCTS MANUFACTURE OF TEXTILES Preparation and spinning of textile fibres Preparation and spinning of cotton type fibres Preparation and spinning of woollen type fibres Preparation and spinning of worsted type fibres Preparation and spinning of flax type fibres Throwing and preparation of silk including from noils and throwing and texturing of synthetic or artificial filament yarns Manufacture of sewing threads Preparation and spinn
43. s MANUFACTURE OF WEARING APPAREL DRESSING AND DYEING OF FUR Manufacture of leather clothes Manufacture of leather clothes Manufacture of other wearing apparel and accessories Manufacture of workwear Manufacture of other outerwear Manufacture of other men s outerwear Manufacture of other women s outerwear Manufacture of underwear Manufacture of men s underwear Manufacture of women s underwear Manufacture of other wearing apparel and accessories not elsewhere classified Manufacture of hats This code is no longer in use Cut make and trim for clothing manufacturers CMT Manufacture of other wearing apparel and accessories not elsewhere classified Dressing and dyeing of fur manufacture of articles of fur Dressing and dyeing of fur manufacture of articles of fur MANUFACTURE OF LEATHER AND LEATHER PRODUCTS TANNING AND DRESSING OF LEATHER MANUFACTURE OF LUGGAGE HANDBAGS SADDLERY HARNESS AND FOOTWEAR Tanning and dressing of leather Tanning and dressing of leather Manufacture of luggage handbags and the like saddlery and harness Manufacture of luggage handbags and the like saddlery and harness Manufacture of footwear Manufacture of footwear MANUFACTURE OF WOOD AND WOOD PRODUCTS MANUFACTURE OF WOOD AND PRODUCTS OF WOOD AND CORK EXCEPT FURNITURE MANUFACTURE OF ARTICLES OF STRAW AND PLAITING MATERIALS 20 2 20 3 20 4 20 5 20 10 20 20 20 30 20 40 20 51 20 52 Subsection DE 21
44. s of travel agencies and tour operators tourist assistance activities not elsewhere classified Activities of travel agencies and tour operators tourist assistance activities not elsewhere classified Activities of travel agencies Activities of travel organisers Activities of tour guides This code is no longer in use Other tourist assistance activities not elsewhere classified Activities of other transport agencies Activities of other transport agencies POST AND TELECOMMUNICATIONS Post and courier activities National post activities Courier activities other than national post activities Telecommunications Telecommunications FINANCIAL INTERMEDIATION FINANCIAL INTERMEDIATION EXCEPT INSURANCE AND PENSION FUNDING Monetary intermediation Central banking Other monetary intermediation Banks Building societies 29 66 66 0 67 67 1 67 2 65 21 65 22 65 22 1 65 22 2 65 22 3 65 22 4 65 22 9 65 23 65 23 1 65 23 2 65 23 3 65 23 4 65 23 5 65 23 6 65 23 9 66 01 66 02 66 03 67 11 67 12 67 12 1 67 12 2 67 13 67 20 SECTION K 70 70 1 70 2 70 11 70 12 70 20 70 20 1 70 20 2 70 20 9 Other financial intermediation Financial leasing Other credit granting Credit granting by non deposit taking finance houses and other specialist consumer credit grantors Factoring Activities of mortgage finance companies This code is no longer in use Other credit granting not elsewhere clas
45. sified Other financial intermediation not elsewhere classified Activities of investment trusts Activities of unit trusts and property unit trusts Security dealing on own account Activities of bank holding companies Activities of venture and development capital companies This code is no longer in use Financial intermediation not elsewhere classified INSURANCE AND PENSION FUNDING EXCEPT COMPULSORY SOCIAL SECURITY Insurance and pension funding except compulsory social security Life insurance Pension funding Non life insurance ACTIVITIES AUXILIARY TO FINANCIAL INTERMEDIATION Activities auxiliary to financial intermediation except insurance and pension funding Administration of financial markets Security broking and fund management Fund management activities Security broking and related activities Activities auxiliary to financial intermediation not elsewhere classified Activities auxiliary to insurance and pension funding Activities auxiliary to insurance and pension funding REAL ESTATE RENTING AND BUSINESS ACTIVITIES REAL ESTATE ACTIVITIES Real estate activities with own property Development and selling of real estate Buying and selling of own real estate Letting of own property Letting of own property Letting of conference and exhibition centres This code is no longer in use Other letting of own property 30 70 3 71 72 72 1 72 2 72 3 70 31 70 32 71 10 71 21 TL21 1 71 21 2 71 21 9 71
46. springs Manufacture of other fabricated metal products not elsewhere classified MANUFACTURE OF MACHINERY AND EQUIPMENT NOT ELSEWHERE CLASSIFIED MANUFACTURE OF MACHINERY AND EQUIPMENT NOT ELSEWHERE CLASSIFIED Manufacture of machinery for the production and use of mechanical power except aircraft vehicle and cycle engines Manufacture of engines and turbines except aircraft vehicle and cycle engines Manufacture of pumps and compressors Manufacture of pumps Manufacture of compressors Manufacture of taps and valves Manufacture of bearings gears gearing and driving elements Manufacture of other general purpose machinery Manufacture of furnaces and furnace burners Manufacture of lifting and handling equipment Manufacture of non domestic cooling and ventilation equipment Manufacture of other general purpose machinery not elsewhere classified Manufacture of agricultural and forestry machinery Manufacture of agricultural tractors Manufacture of other agricultural and forestry machinery Manufacture of machine tools Manufacture of machine tools Manufacture of metalworking machine tools Manufacture of other machine tools 29 5 29 6 29 7 29 51 29 52 29 52 1 29 52 2 29 52 3 29 53 29 54 29 55 29 56 29 60 29 71 29 72 Subsection DL 30 30 0 31 31 6 30 01 30 02 31 10 31 20 31 30 31 40 31 50 31 61 31 62 Manufacture of other special purpose machinery Manufacture of machi
47. ther education Driving school activities Adult and other education not elsewhere classified Activities of private training providers This code is no longer in use Other adult and other education not elsewhere classified 34 SECTION N 85 85 11 85 11 1 85 11 2 85 11 3 85 12 85 13 85 14 85 20 85 31 85 31 1 85 3 1 2 85 32 85 32 1 85 32 2 SECTION O 90 90 0 91 90 00 90 00 1 90 00 2 90 00 3 91 11 91 12 91 20 91 31 91 32 91 33 HEALTH AND SOCIAL WORK HEALTH AND SOCIAL WORK Human health activities Hospital activities Public sector hospital activities including NHS Trusts Private sector hospital activities Nursing home activities Medical practice activities Dental practice activities Other human health activities Veterinary activities Veterinary activities Social work activities Social work activities with accommodation Charitable social work activities with accommodation Non charitable social work activities with accommodation Social work activities without accommodation Charitable social work activities without accommodation Non charitable social work activities without accommodation OTHER COMMUNITY SOCIAL AND PERSONAL SERVICE ACTIVITIES SEWAGE AND REFUSE DISPOSAL SANITATION AND SIMILAR ACTIVITIES Sewage and refuse disposal sanitation and similar activities Sewage and refuse disposal sanitation and similar activities Sewage disposal activities Refuse disposal a
48. ting of radios televisions and video recorders Renting of records and other pre recorded media Renting of video tapes Renting of other personal and household goods not elsewhere classified COMPUTER AND RELATED ACTIVITIES Hardware consultancy Hardware consultancy Software consultancy and supply Software consultancy and supply Data processing Data processing 31 72 5 72 6 73 74 74 1 72 40 72 50 72 60 73 10 73 20 74 11 74 11 1 74 11 9 74 12 74 12 1 74 12 2 74 12 3 74 13 74 14 74 14 1 74 14 2 74 14 3 74 14 9 74 15 74 15 1 74 15 2 74 15 3 74 15 4 74 15 5 74 15 6 74 15 7 74 15 8 74 15 9 Data base activities Data base activities Maintenance and repair of office accounting and computing machinery Maintenance and repair of office accounting and computing machinery Other computer related activities Other computer related activities RESEARCH AND DEVELOPMENT Research and experimental development on natural sciences and engineering Research and experimental development on natural sciences and engineering Research and experimental development on social sciences and humanities Research and experimental development on social sciences and humanities OTHER BUSINESS ACTIVITIES Legal accounting book keeping and auditing activities tax consultancy market research and public opinion polling business and management consultancy holdings Legal activities Activities of pate
49. ucts Production of abrasive products Manufacture of other non metallic mineral products not elsewhere classified Manufacture of asbestos This code is no longer in use Manufacture of other non metallic mineral products not elsewhere classified Subsection DJ 27 27 1 27 2 27 3 27 4 27 5 28 28 1 28 2 28 3 27 10 27 21 27 22 27 31 27 32 27 33 27 34 27 35 27 41 27 42 27 43 27 44 27 45 27 51 27 52 27 53 27 54 28 11 28 12 28 21 28 22 28 30 MANUFACTURE OF BASIC METALS AND FABRICATED METAL PRODUCTS MANUFACTURE OF BASIC METALS Manufacture of basic iron and steel and of ferro alloys ECSC Manufacture of basic iron and steel and of ferro alloys ECSC Manufacture of tubes Manufacture of cast iron tubes Manufacture of steel tubes Other first processing of iron and steel and production of non ECSC ferro alloys Cold drawing Cold rolling of narrow strip Cold forming or folding Wire drawing Other first processing of iron and steel not elsewhere classified production of non ECSC ferro alloys Manufacture of basic precious and other non ferrous metals Precious metals production Aluminium production Lead zinc and tin production Copper production Other non ferrous metal production Casting of metals Casting of iron Casting of steel Casting of light metals Casting of other non ferrous metals MANUFACTURE OF FABRICATED METAL PRODUCTS EXCEPT MACHINERY AND EQUI
50. y accommodation Youth hostels and mountain refuges Camping sites including caravan sites Other provision of lodgings not elsewhere classified Holiday centres and holiday villages Other self catering holiday accommodation This code is no longer in use Other tourist or short stay accommodation Restaurants Restaurants Licensed restaurants Unlicensed restaurants and cafes Take away food shops Take away food mobile stands Bars Bars Licensed clubs Independent public houses and bars Tenanted public houses and bars Managed public houses and bars Canteens and catering Canteens Catering 27 SECTION I 60 60 1 60 2 60 3 61 62 62 1 62 2 TRANSPORT STORAGE AND COMMUNICATION LAND TRANSPORT TRANSPORT VIA PIPELINES Transport via railways 60 10 Transport via railways 60 10 1 Inter city services 60 10 2 This code is no longer in use 60 10 9 Other transport via railways Other land transport 60 21 Other scheduled passenger land transport 60 21 1 Inter city coach services 60 21 2 This code is no longer in use 60 21 3 Urban and suburban passenger transportation by underground metro and similar systems 60 21 9 Other scheduled passenger land transport not elsewhere classified 60 22 Taxi operation 60 23 Other passenger land transport 60 23 1 Renting of buses and coaches 60 23 9 Other passenger land transport not elsewhere classified 60 24 Freight transport by road 60 24 1 Furniture removal
51. zer minerals Production of salt Production of salt Other mining and quarrying not elsewhere classified Other mining and quarrying not elsewhere classified MANUFACTURING MANUFACTURE OF FOOD PRODUCTS BEVERAGES AND TOBACCO MANUFACTURE OF FOOD PRODUCTS AND BEVERAGES Production processing and preserving of meat and meat products Production and preserving of meat Slaughtering of animals other than poultry and rabbits Animal by product processing Fellmongery Production and preserving of poultry meat Production of meat and poultry meat products Bacon and ham production This code is no longer in use Other meat and poultry meat processing Processing and preserving of fish and fish products Processing and preserving of fish and fish products Freezing of fish This code is no longer in use Other fish processing and preserving Processing and preserving of fruit and vegetables Processing and preserving of potatoes Manufacture of fruit and vegetable juice Processing and preserving of fruit and vegetables not elsewhere classified Manufacture of vegetable and animal oils and fats Manufacture of crude oils and fats Manufacture of refined oils and fats Manufacture of margarine and similar edible fats 15 5 15 6 15 9 15 51 15 51 1 15 51 2 15 51 3 15 51 9 15 52 15 61 15 61 1 15 61 2 15 62 15 71 15 72 15 81 15 82 15 83 15 84 15 84 1 15 84 2 15 85 15 86 15 86 1 15 86 2 15 87 15 88 15 89 15
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