Microsoft System Center Mobile Device Manager 2008
Contents
1. System Center Mobile Device Manager 2008 The Case for Managing Mobile Devices using System Center Mobile Device Manager Sponsored by Microsoft Authored by Wipro Product Strategy amp Architecture Practice October 2008 The information con sues discussed as of it should not be inter accuracy of any information This white paper is for inform STATUTORY AS TO TH Complying with all applicab this document may transmitted in any form or by any means e the express written p copyright no part o any purpose withou Microsoft may have patents preted covering subject ma Microsoft the furnishing of rights or other intellectual property of Microsoft ter in this document o be a commi patent app his document ained in this white paper represents the current view of Microsoft Corporation on the is he date of publication Because Microsoft must respond to changing market conditions ment on the part of Microsoft and Microsoft cannot guarantee the presented after the date of publication ational purposes only MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR E INFORMATION IN TH e copyright laws is the responsibility of the user Without limiting the rights under IS DOCUMENT be reproduced stored in or introduced into a retrieval system or ectronic mechanical photocopying recording or otherwise or for ermission of Microsoft Corporation ications2. trademarks copyrights or other intellectual property rights Except as expressly provided in any written license agreement from does not give you any license to these patents trademarks copy Unless otherwise noted the example companies organizations products domain names e mail addresses logos people places and events depicted herein are fictitious and no association with any real company orga nization product domain name email address logo person place or event is intended or should be inferred 2008 Microsoft Corporation All rights reserved Microsoft Active Directory Exchange Server SQL Server Sys tem Center Mobile Device Manger Windows Mobile Windows Server Update Service are trademarks of the Microsoft group of companies The names of actual companies and products mentioned herein may be the trademarks of their respective owners _ Managing Mobile Devices using System Center Mobile Device Manager 2008 TABLE OF CONTENTS Executive summary Introduction Backg rou nd l Research Approach Total Cost of Ownership Analysis ae Caeulator Model er n se EE AEE TCO Example MDM V RIM BES 4 1 EENAA o T g ee E E E E E E EE Management related 1 TCO savings F E a a ie Bee a A Conclusion amp Recommendations SO mM N A UH eR BR BW aa ee About Wipro Product Strategy amp Architecture Practice f TABLE OF FIGURES Figure 1 TCO for MDM and RIM BES 4 1 Solutions over er One 1 and
3. Three 3 3 Years 6 Figure 2 MDM V RIM MDM Tco Savings by Source 7 Figure 3 MDM and RIM Deployment Costs 9 Wipro Product Strategy amp Architecture Practice ih Te Managing Mobile Devices using System Center Mobile Device Manager 2008 EXECUTIVE SUMMARY By year end 2011 IDC expects nearly 75 of the U S workforce will be mobile This whitepaper is written to help Technology Decision Makers TDMs understand how Microsoft s System Center Mobile Device Manager MDM can help lower the complexity and cost of managing their organization s mobile devices Microsoft retained Wipro to conduct primary market research to identify and quantify the benefits corporations realize from using MDM to manage Windows Mobile devices These research results have been combined with publicly available pricing data and configuration guidelines to develop a Total Cost of Ownership Calculator TCO Calculator for MDM and other competing mobile device management products including RIM Blackberry Enterprise Server 4 1 To gather the relevant operational data Wipro interviewed IT Professionals IT Pros from 100 North America corporations that manage 500 or more mobile devices using a variety of mobile device management products including MDM Wipro used the research results to compare the economics of existing mobile device management deployments with MDM enabled solutions The results of this research study are reflected in Microsoft s MDM TCO Calculator
4. provisioning to become MDMTCO eee RIM Deployment Cost j o RIMTCO part of the infrastructure cost category This 5000 000 re categorization is shown in Figure 3 which amp 4 000 000 i v recreates the one year TCO comparison of E annn MDM and RIM using the six deployment scenarios and also shows RIM deployment 2 000 000 costs Note that the deployment costs are by 1 000 000 definition less than the TCO 0 Note that the RIM deployment costs are by 2 500 5 000 7 500 10 000 12 500 15 000 themselves consistently MORE than the MDM Number of Mobile Devices Supported 1 year TCO This infers that corporations with FIGURE 3 MDM and RIM Deployment Costs an existing RIM BES that are contemplating adding additional users could save money by employing a cap and grow strategy that provisions these additional users onto a new MDM system This observation provides TDMs and IT Pros with additional flexibility when planning to add additional mobile devices to their legacy mobile device management systems Consider the following example a corporation currently has 2 500 Blackberry mobile devices being managed by a BES and is planning on expanding this configuration to add an additional 2 500 mobile devices The TCO Calculator suggests that a cap and grow scenario whereby the additional 2 500 mobile devices are added to a new MDM configuration leaving the existing 2 500 mobile devices to be managed b
5. bile wm07 business strategy tco mspx The results of this research study are reflected in Microsoft s MDM TCO Calculator which was developed by Alinean and can be found at https roianalyst alinean com microsoft mobile launch html 1 IDC Worldwide Mobile Worker 2007 2011 Forecast and Analysis IDC 209813 January 2008 bide i Wipro Product Strategy amp Architecture Practice meson Te Managing Mobile Devices using System Center Mobile Device Manager 2008 TOTAL COST OF OWNERSHIP ANALYSIS The MDM TCO Calculator estimates the capital and operational costs related to provisioning managing and supporting mobile devices to remotely access corporate e mail in greenfield and brownfield scenarios for both MDM and other commonly deployed mobile management suites including RIM Blackberry Enterprise Server 4 1 TCO Calculator Model and Data The TCO Calculator models total cost of ownership using fourteen 14 cost elements which are categorized as being either Mobile Device and Infrastructure Infrastructure or Mobile Device and Infrastructure Management Management The cost elements associated with Infrastructure and Management cost categories are provided in Table 1 Mobile Device and Infrastructure Mobile Device and Infrastructure Management Infrastructure Management Mobile Devices Mobile Device Server Planning Setup and Install f Mobile Device Data and Voice Plans Mobile Device Provisio
6. e devices have been enrolled and provisioned This reduction accounted for 25 of the TCO savings over 1 year and 36 savings over 3 years The remaining savings resulted from a reduction in labor required to plan install and deploy mobile device servers and enroll and provision mobile devices Microsoft has engineered MDM as an extension to existing IT systems management tools such as Active Directory and Windows Server Update Service WSUS specifically to help IT organizations streamline the processes require to manage mobile devices These survey results validate Microsoft s approach Wipro Product Strategy amp Architecture Practice rons Managing Mobile Devices using System Center Mobile Device Manager 2008 MDM Greenfield v RIM Brownfield Scenarios The TCO Calculator calculates the total cost of ownership by categorizing lifecycle costs as being either Infrastructure or Management As previously discussed and depicted in Table 1 Infrastructure costs are comprised of software licensing fees device management and support fees and server and storage costs Management costs include Mobile Device Server Infrastructure Planning Set up and Installation and Mobile Device Provisioning Enrollment MDM and RIM deployment costs all of the capital and labor costs related to enrolling and provisioning additional mobile devices can 7 000 000 be estimated simply by re categorizing mobile 6 000 000 device planning and
7. in mobile device planning enrollment and provisioning labor e Reduction in mobile device management and administrative labor Wipro Product Strategy amp Architecture Practice meson Te Managing Mobile Devices using System Center Mobile Device Manager 2008 INTRODUCTION This whitepaper is written to help Technology Decision Makers TDMs understand how Microsoft s System Center Mobile Device Manager MDM can help lower the complexity and cost of managing their organization s mobile devices This whitepaper discusses the economic benefits of using MDM in terms of Total Cost of Ownership TCO and correlates the costs savings back to specific technical features or licensing characteristics Background IT organizations are finding that managing mobile devices is becoming increasingly important and complex By year end 2011 IDC expects nearly 75 of the U S workforce will be mobile Mobile device applications have evolved from merely providing remote access to e mail to enabling virtually all of the sophisticated applications traditionally found only on desktop computers These applications include collaboration tools unified communications sales force automation and Line of Business LOB applications Remote workers are using mobile applications to access or generate some of their corporation s most sensitive information Supporting mobile devices requires all the traditional IT functions such as systems management information secur
8. in the one year TCO 8 000 000 8 000 000 I 7 000 000 MDM 7 000 000 MDM 6 000 000 Blackberry 6 000 000 Blackberry 5 000 000 5 000 000 4 000 000 4 000 000 3 000 000 3 000 000 2 000 000 2 000 000 Projected 1 Year Total Cost of Ownersh Projected 3 Year Total Cost of Ownership 1 000 000 1 000 000 0 SOM 2 500 5 000 7 500 10 000 12 500 15 000 2 500 5 000 7 500 10 000 12 500 15 000 Number of Mobile Devices Supported Number of Mobile Devices Supported FIGURE 1 TCO for MDM and RIM BES 4 1 Solutions over One 1 and Three 3 Years MDM has a lower TCO than RIM BES 4 1 because of the following factors e Reduction in software licensing costs e Elimination of annual per device maintenance costs e Reduction in server and storage requirements including facilities costs e Reduction in mobile device planning enrollment and provisioning labor Reduction in mobile device management and administrative labor Wipro Product Strategy amp Architecture Practice rset EN Managing Mobile Devices using System Center Mobile Device Manager 2008 Infrastructure related TCO Savings Reductions in Infrastructure costs account for approximately 60 of the TCO savings and include reductions in software licensing fees device maintenance and support fees and server and storage costs The majority of the infrastructure cost reductions is provided by the elimination of the mobile device maintenance and supp
9. ity and help desk Currently mobile device management is performed on systems dedicated specifically to support mobile devices and provided little or no integration to existing systems management security and support infrastructures MDM allows IT organizations to manage mobile devices using the same systems management processes and infrastructure used to manage desktop and laptop computers Research Approach Microsoft retained Wipro to conduct primary market research to identify and quantify the benefits corporations realize from using MDM to manage Windows Mobile devices These research results have been combined with publicly available pricing data and configuration guidelines to develop a Total Cost of Ownership Calculator TCO Calculator for MDM and other competing mobile device management products including RIM Blackberry Enterprise Server 4 1 To gather the relevant operational data Wipro interviewed IT Professionals IT Pros from 100 North America corporations that manage 500 or more mobile devices using a variety of mobile device management products including MDM Wipro used the research results to compare the economics of existing mobile device management deployments with MDM enabled solutions This project also leverages previous research that supported an Alinean developed TCO calculator that contrasts the TCO of using Windows Mobile and RIM to provided remote access to Microsoft Exchange http www microsoft com canada windowsmo
10. le applications other than e mail and in fact anecdotal survey feedback suggests that some of the most compelling TCO results came from corporations that had deployed industry or company specific mobile applications Wipro Product Strategy amp Architecture Practice mesoni Te Managing Mobile Devices using System Center Mobile Device Manager 2008 TCO Example MDM v RIM BES 4 1 Wipro used the TCO calculator to estimate and compare the 1 and 3 year lifecycle costs of deploying and supporting MDM to mange mobile access to Microsoft Exchange Server 2007 with a comparable RIM Blackberry 4 1 solution In this example each solution was used to support six mobile device deployments ranging from 2 500 to 15 000 mobile devices To simplify the analysis the total number of devices managed within each scenario did not increase during the 3 year period The TCO analysis includes all of the Infrastructure and Management costs associated with deploying and managing each of the six deployment scenarios for 3 years For the purposes of this analysis Wipro assumed the costs of the mobile devices the monthly recurring service plans for the mobile devices and help desk support costs attributable MDM and RIM were equal The projected TCO comparisons for the MDM and RIM solutions for each of the six deployment scenarios are shown in Figure 1 below The MDM three year TCO was approximately 40 less than the RIM TCO for all six deployment scenarios and 32 less
11. ning Enrollment Mobile Device Support and Maintenance Plans Ongoing Mobile pee R Mobile Device Server Infrastructure Hardware Mobile Device Server Admin and Support Mobile Device Server Storage IT Help Service Desk Support Middleware Device Mgmt and other Software IT Training and Learning Mobile Device Server Hardware Support Contracts Mobile Device Server Facilities and Overhead TABLE 1 TCO Calculator Infrastructure and Management Cost Categories The metrics used to calculate configuration information for MDM and competing products including RIM Blackberry Enterprise Server 4 1 referred to as Mobile Device and Infrastructure in the TCO Calculator were compiled by Microsoft and Wipro using prior research and other publicly available information To quantify the relevant operational metrics Wipro interviewed IT Pros or Technical Decision Makers from 100 North America corporations that manage 500 or more mobile devices using a variety of mobile device management products including MDM This information was used to estimate the amount of labor required to provision and manage mobile devices support mobile device users and train IT personnel These cost elements are represented as Mobile Device and Infrastructure Management in the TCO Calculator 2 There are many mobile applications in addition to e mail that could have been included in this research but none are as ubiquitous as e mail MDM does manage mobi
12. ort fee as shown in Figure 2 TCO Savings over 3 Years E SW Licenses W Maint and Support E Servers Device Provisioning Ml Management Ops FIGURE 2 MDM v RIM MDM TCO Savings by Source The RIM solution has a licensing model that assesses annual maintenance fees on servers and on each mobile device under management The RIM TCO included maintenance and support costs based on RIMs T Support level 4 which was discounted based on RIM s published volume price discounts MDM does not have a comparable per device maintenance or support fee and the resulting savings accounts for 28 of the 1 year TCO savings and 40 of the 3 year TCO savings The RIM server configuration assumed a Blackberry Enterprise Server would be required for every 1 300 mobile devices The RIM server configuration also included additional Microsoft SQL Servers and storage although technically required the solution did not include the additional Exchange Back End Servers unique to this particular application The server related costs included the cost of the hardware storage hardware maintenance and facilities The MDM solution supported up to 15 000 users and was based on a three server configuration that consisted of a gateway server enrollment server and DM server At 10 000 users the number of gateway servers was increased from three to seven Server related cost savings represented 14 to the 1 year TCO and 8 to the three year TCO The remaining infrastructu
13. r business analysis work For more information about Wipro s PSA practice please contact Theo Forbath at theodore forbath wipro com 2008 Microsoft Corporation All rights reserved Microsoft Active Directory Exchange Server SOL Server System Center Mobile Device Manger Windows Mobile Windows Server Update Service are trademarks of the Microsoft group of companies The names of actual companies and prod ucts mentioned herein may be the trademarks of their respective owners bie Wipro Product Strategy amp Architecture Practice oc
14. re savings reflects MDM s lower software licensing fees relative to RIM Software license fee savings accounted for 19 of the one year TCO reduction and 9 of the three year TCO reduction 3 Previous Wipro research found that RIM solutions that provide mobile access to Microsoft Exchange Server places additional burden on the underlying Microsoft SQL database that requires an additional SOL server for every 3 400 blackberry devices supported Wipro Product Strategy amp Architecture Practice _ rset Te Managing Mobile Devices using System Center Mobile Device Manager 2008 Management related TCO Savings Survey results indicated that MDM administrative labor required to perform tasks such as device enrollment provisioning and maintenance is significantly lower than that required by competitive solutions One of the IT Pros interviewed is a current MDM administrator and had previously been a RIM BES administrator The respondent reported that MDM reduced his operational administrative labor hours by a FTE for every 500 mobile devices managed He also expected mobile device administrative efficiency to further increase as his corporation deployed additional mobile applications to the workforce As shown in Figure 2 reductions in Management costs attributed for approximately 40 of the MDM TCO savings when compared to RIM The majority of the management cost saving are derived by the reduced labor required to administer mobile devices after th
15. scenarios In the Brownfield example a Greenfield MDM deployment that capped and grew an existing RIM deployment was shown to have a lower TCO resulting from expanding the existing Brownfield RIM expansion In fact in the Brownfield example the MDM TCO was less than the costs to expand the RIM solution even without considering the resulting increased RIM management costs is A Wipro Product Strategy amp Architecture Practice peso EN Managing Mobile Devices using System Center Mobile Device Manager 2008 ABOUT WIPRO PRODUCT STRATEGY amp ARCHITECTURE PRACTICE The Wipro Product Strategy amp Architecture PSA practice is a division of Wipro Technologies a global technology services division of Wipro Ltd NYSE WIT Wipro s PSA practice has more than 12 years experience in researching analyzing and documenting the business value of technology solutions Wipro s PSA practice helps enterprises and technology vendors develop innovative and effective product and IT strategies that enable them to expand their market opportunities extend their competitive advantage and economize their business operations In addition to consulting to technology vendors PSA practice consultants and technologists work with global enterprises and service providers in architecting and implementing large scale systems This practical hands on experience gives Wipro s PSA practice consultants and technical architects first hand knowledge that informs thei
16. which was developed by Alinean and can be found at https roianalyst alinean com microsoft mobile launch html Wipro used the TCO calculator to estimate and compare the 1 and 3 year lifecycle costs of deploying and supporting MDM to mange mobile access to Microsoft Exchange Server 2007 with a comparable RIM Blackberry 4 1 solution in both Greenfield and Brownfield examples In the Greenfield example each solution was used to support six mobile device deployments ranging from 2 500 to 15 000 mobile devices The MDM three year TCO was projected to be approximately 40 less than the RIMTCO for all six deployment scenarios and 32 less in the one year TCO In the Brownfield example a corporation was presumed to have an existing number of Blackberry mobile devices being managed by a BES and had plans to expand the number of mobile devices In this cap and grow example the one year TCO that added an MDM configuration to manage just the additional mobile devices was less than the RIM expansion costs without considering the corresponding increased Management costs In the MDM scenario the new mobile devices would be Windows Mobile devices rather than Blackberry mobile devices In these examples MDM has a lower TCO than RIM BES 4 1 because of the following factors e Reduction in software licensing costs e Elimination of annual per device maintenance costs e Reduction in server and storage requirements including facilities costs e Reduction
17. y the legacy RIM BES is less expensive than the cost to simply adding capacity to the legacy BES to accommodate the additional 2 500 devices In the MDM scenario the new mobile devices would be Windows Mobile devices rather than Blackberry mobile devices This scenario works in large part because these new users would require new mobile handsets and the procurement and provisioning costs of Blackberry devices and Windows Mobile devices are approximately equal Wipro Product Strategy amp Architecture Practice o Managing Mobile Devices using System Center Mobile Device Manager 2008 CONCLUSION amp RECOMMENDATIONS Microsoft s MDM TCO was developed to help Technical Decision Makers and IT pros contrast the economic advantages of deploying MDM and competing products The TCO Calculator results are based on publicly available pricing and configuration information and operational metrics obtained from IT Pros from 100 North American corporations that manage 500 or more mobile devices As part this analysis the TCO Calculator was used to contrast the one and three year TCO for MDM and RIM BES to manage six configuration scenarios ranging from 2 500 mobile devices up to 15 000 Mobile devices in both Greenfield and Brownfield examples In both Greenfield and Brownfield examples MDM was shown to have a significantly lower TCO than RIM In the Greenfield example the MDM was approximately 40 lower than that RIM TCO for all six configuration
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