Wiley Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition
Contents
1. accumulate Similarly with search engine optimization you can rest assured knowing that your efforts build over time to produce results Also much like exercise and diet working slowly and steadily over time is much more likely to produce results than trying to cram all the work into a few weeks or months Spread out your Search engine optimization work over time or risk a penalty from the search engines for trying to manipulate their ranking algorithms Spammers historically manipulated the search engines by programming content generators capable of building Web sites with thousands of pages of text in minutes or less At one time these Web sites almost immediately gained high rankings in the search engines due to their large quantity of unique content Upon closer inspection though this content was very evidently machine generated garbage The same holds true in your efforts to build inbound links back to your Web site Soammers have historically manipulated the search engines by programming link generators capable of building thousands of links back to their Web sites in a very short period of time Most of the time these programs target online guest books and message boards and automatically generate entries on the guest books or posts on the message boards that include a link back to a selected Web site In a time where quantity of links was considered much more important and easier to measure than quality of links this2. amp EXHIBITORS SPECIAL EVENTS ABOUT SES Classic Sessions a Introduction to Analytics Fad Search 101 SEO 101 Socal Media 101 New to the Agenda XML RSS amp Ste Maps Atemana Teitter Eye Tracking Research Update Search PR A the Social Buttarfty Delails Review rates and registration details SLACH fh NG New York iain Nar Z325 1338 Ave Americas arc r Hall Ear a44 Mew fork YY 10019 i P March a2 emo ae SEM Training Har 26 i Save the date i 4 STARATEGIES 2070 Search Engine Marketing amp Ootimization Event Cl ick Reg ister N OW CONFERENCE amp EXPO Londone San Ciege Airaterdan how York Tormonbo faq Fromcgos Chisage Traning Cenricabon Webas Rates amp Registration Details 4 Registration Departmen Phonz 11 800 955 2719 Pax 1 646 922 5721 Saach Fogine Strateges Corference amp Fapa feshires presentahions and Queshiuns Send ent e mail panel decusiions Tial cover all aspects of search engine related promotion REGISTRATION DETAILS J Jaidey e e Farly Bbrd Pre Show On Site Conference Passes D i dan 18 FHls 1 Fels Mar 22 Afar Mar 4 li Platinum Passoormt aiB days lLGHS Seva EHHI 1 895 swa Son 1 935 li rao Day Pass pany Seve EAN 1 095 Save St 1 195 GENERAL INFORMATION PROGRAM li Partnered Training Full day 795 1 245 complete octals E Str training Full day 1 245 Mal day 795 complete desis Beant amp open bo business profes
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8. Choose a Topic f you are starting from scratch and do not have a previously developed Web site to begin working on choosing a topic for your Web site is the first step in starting a successful search engine optimization plan The topic you choose can have a dramatic effect on both the quality of the results your search engine optimization achieves as well as the speed at which you can achieve them Increasing your Web site rankings for competitive topics is much more difficult than increasing rankings for less competitive topics Examples of highly competitive topics include mortgages debt relief and prescription medications Web sites concentrating on these topics can be extremely lucrative to Web site owners if they manage to generate visitors Even one visitor to a mortgage application Web site can produce a large profit if that visitor applies and is approved for a mortgage If you are starting a brand new Web site with dreams of becoming profitable quickly you may not want to start by focusing on these highly competitive terms Web sites ranking highly for terms like mortgages have likely been around for many years contain a tremendous amount of content and possess thousands of relevant inbound links The importance of factors such as Web site age quality and quantity of content and quality and quantity of inbound links are discussed in later chapters Unless your Web site already possesses those factors you sh
9. a wih miur Mands Clase ae S anaging Dert PE CGampalgns antr 40 Fd 2 uit Search GHM com ewer pour PP Pha gt Today s Spotlight Wii SearchengineWarch J 4 8 T 5 f E Chat Wieather Fie siga in or i Clarks Summit Pv Create an PPP RoR Curent Cloudy pecounl ba chal Wind H A at 10 mph Tech on iGoogle Hunnicity ba in an ao Mon Tue Wed Thu A Fewer plam blast ils 5 mesteshon Ba SET e TE iran marks rawolilicn anciversany amid ogar dissent aP jiz 29 23 25 20 25 16 ec Whe V ec pad et u z s g V e pad e S ley va e eo 3 N pad e Some very influential people in the search engine marketing industry maintain blogs where they share a tremendous amount of information about their trade The following blogs are highly recommended e www wolf howl com Wolf howl com is owned by Michael Gray aka Graywolf the president of Atlas Web Service www atlaswebservice com a New York based Internet consulting firm He has been involved with online marketing since 1998 and speaks at many of the industry s top conferences and his blog albeit controversial at times is frequently updated with behind the scenes search engine information e www davidnaylor co uk David Naylor is one of the most influential SEO experts in the country He started working in the industry more than ten years ago and has consulted with countless c
10. ent Try to stay original but do not feel the need to reinvent the wheel Much of the research has already been done for you Your mission is to improve upon what products or services are already available while keeping your target audience in mind J Jaidey e e P ot he V pad on ot ca ou 3 e V pad gm A v rm ga Q S N pad e optimization more than just your time is required Set aside a budget for your search engine optimization as if it is any other form of marketing Certain tasks are involved in a comprehensive search engine optimization plan that require a financial l f you decide to do your own search engine Web Design and Development Costs Numerous costs are involved in just getting a Web site running Free Web hosting should be avoided a domain name is required and unless you are adept at Web site design having a professional Web site developed can cost a significant amount of money These are necessary costs that cannot be avoided Generally Web hosting can cost anywhere from 5 per month to hundreds of dollars per month depending on the type of hosting required Selecting a Web host and a domain name are discussed in more detail in Chapter 4 A domain name can be purchased for less than 10 depending on where you look but professional Web site design can cost hundreds thousands or more depending on the complexity of desig
11. erms are very competitive and extremely difficult to rank for Keywords and phrases span from very general to very specific An example of this progression would be pets dogs large dogs Great Danes brown Great Dane puppies The term pets is very general and although the traffic for such a term is enormous that traffic may not translate into a large number of sales If you are creating a Web site or marketing a Web site about breeding Great Danes the Web site is more likely to succeed if specific terms are targeted Google provides free access to its Keyword Tool at https adwords google com select KeywordToolExternal Type any keyword or phrase into this tool and it generates a list of related terms displays the amount of advertiser competition and displays how much volume those searches received that month across the search engine This tool is extremely useful if you are building out a pay per click advertising campaign which is discussed in more detail in Chapters 11 and 12 Find Your Target Audience o get the most from your search engine optimization efforts you should design and optimize your Web site for your target audience Your target audience is the group of people who you are trying to reach through your online marketing efforts Target audiences are often defined by demographics such as age groups nationalities or specific interests Understanding who your target audience is and what they are searching
12. for can greatly increase the effectiveness of a search engine optimization campaign Make sure you are speaking your target audience s language when optimizing your Web site If your business is an online marketing company your main focus is to generate more traffic to your customers Web sites If you focus all your efforts on gathering visitors searching for the term online marketing company you are missing traffic from people searching for online media buying pay per click advertising and search engine optimization Make sure you speak the same language on your Web site that your target audience Find Your Target Audience Navigate to www google com trends Type seo search engine optimization sep search engine oplirmzation O uses More advanced keyword research and analysis is discussed in Chapter 2 Research and analysis uncovers the key terms and phrases that Web users are searching for This may be as simple as figuring out what terminology people are using when searching Are people searching for seo or search engine optimization You can use a tool like Google Trends to discover trends in the popularity of different search queries Knowing your target audience also provides you the opportunity to identify other online marketing opportunities If your target audience is primarily the teenage demographic marketing on platforms such as MySpace could be lucrative If you
13. ide to take advantage of these alternatives depends on your level of experience and ultimately your budget As you read through the rest of this book you are going to encounter many techniques that you feel uncomfortable performing due to lack of knowledge or just a lack of time Just about everything can be outsourced so do not hesitate to explore that option if necessary Navigate to www elance com 2 Enter a description of the service that you want Click Search What do you need done Web amp Programming Design amp Multimedia ance Get Services Provide Services Par HOW TT WORKS Sign i or Registar Poet Your Job Community pe Search Providers Help The Best Way to Hire and Manage ONLINE TALENT Get Started Building a team Looking for work web site design NW P Searchme E Works Jobs Social Media Campaign amd Strategy Bayel Debarten 5500 and 51000 Providers Fe iCalllonsitAll ig Weare in business TO BRI YOU BLUSIM You see a list of service providers their feedback and the total amount of money they have earned on the Elance platform Elance MANAGE Search Pasi Job You can click a provider from the list to see their portfolio feedback and contact information Search Providers Click Post Your Job and sign in with oe your Elance account en Web sfie design undo Provider Category AM 26
14. ion oDesk is known for its high quality of providers and its efforts to return trust to the online contracting industry The programmers are hooked up to Web cameras and random screenshots of their desktops are taken to make sure they are working A reputation system is in place that lists diplomas and certifications and based ona programmer s reputation oDesk can suggest a price for that programmer These factors combined make oDesk a worthy competitor to Elance oDesk comes highly recommended throughout the Web community as a platform to use when looking to outsource your work me elate e e uo pezrwundo suIsugq Yyo1eds YIM PILIS SUNIIY Keep Up with po oe he Web is full of informative blogs and forums Industry News where industry experts freely share their i Knowledge and experiences in search engine marketing Keep up with the pulse of the Internet marketing industry by reading these blogs and forums on a daily basis Search engine optimization is not an exact science The ranking algorithms are constantly changing and though the optimization techniques generally remain the same new tips and tricks are constantly discovered by these industry gurus This book provides you with a framework upon which true industry expertise can be built Much like other industries continuing education is a must if you plan to excel at search engine optimization Take advantage of every free resource that is made available t
15. n required High cost does not necessary translate into great results and there are instances where a redesign of a Web site can positively or negatively impact your search engine rankings Web site design can not only affect search engine rankings but it also can directly affect your site s conversion rates The conversion rate of your site is the percentage of visitors that are converted into a sale A difference in only a fraction of a percentage point can have an enormous impact on whether a search engine optimization campaign is profitable or a drain on financial resources Keyword Research Costs Other costs may arise Quality keyword research and analysis tools can be a necessity depending on the size of the project and these tools normally cost between 50 and 100 per month These tools are reviewed in detail in the next chapter A quality keyword research and analysis tool is often one of the first investments that any search engine optimization specialist makes investment You may not need to hire a company to do your search engine optimization but you should give yourself the best opportunity to increase your rankings increase your traffic and beat your competitors To give yourself that opportunity a budget is required Content Development Costs Your content creation is also a consideration You may decide to outsource content creation to skilled copywriters who write content at an hourly rate These rate
16. nd West coasts Tickets to Affiliate Summit range from 149 to approximately 1 250 based on access level In addition to serving as an educational resource search marketing industry conferences present excellent professional networking opportunities All of the major conferences hold networking sessions that are meant to provide attendees with social opportunities to professionally network exchange business cards and have fun
17. nnually in the United States and around the world The largest annual search conference is SES New York which is held each spring in New York City When attending a search marketing conference you want to select educational content based on your specific skill level as well as the specific topic you want to learn more about For example both SES and SMX offer content on Attend an Industry Conference topics such as SEO Link Building Optimizing Paid Search Campaigns and Social Media Optimization Strategies among others Each session is designated either beginner intermediate or advanced In addition to topic based educational sessions search conferences also include keynote speakers typically featuring provocative lectures from leading thought shapers Search conferences are typically held over a two or three day period Business leaders of all levels of management attend search conferences It is common for C level executives as well as marketing managers IT professionals and entrepreneurs of all ages to attend search conferences If you want to learn more about search marketing you should attend a search marketing conference Cost to attend search conferences varies based on access level For full access to all educational sessions on all days of a given conference individual tickets can cost in excess of 1 500 Tickets with limited access to content are typically under 1 000 Navigate to ww
18. o you Unlike many other industries search engine marketing experts are generally not afraid to share some of their best secrets Keep Up with Industry News anal aan V There are hundreds and possibly thousands of constantly updated resources pertaining to search engine optimization Respected industry blogs like Search Engine Land www searchengineland com SEOmoz www Seomoz org pepperjamBlog www pepperjam com blog and others are updated frequently sometimes numerous times per day Although it is impossible to keep up to date with every resource it can be just as difficult to keep up with only a few blogs due to the rapid frequency of updates To alleviate this problem customize a free newsreader like Google s personal home pages to display the most recent entries of your favorite blogs Each of these industry blogs uses RSS to syndicate content throughout the Internet Google s customizable home page reads these RSS feeds and updates your personal home page with the headlines of the most recent posts of each blog whose RSS feed you subscribe to Web Images Navigate to www google com Click iGoogle Note If you do not already have an iGoogle page click Get Started and create your iGoogle page following the instructions Videos Wage News Shoaping Grai o Google Hire iGoogle Search settings Sign in Google Search I m Feeling Lucky vcie for your favonte
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20. or wilkes barre Web Images Videos Maps News Shopping Gmail more Web History Search settings Sign in mortgages Google wilkes barre mortgages lt Q Search snan scaon Notice 190 000 results Web Shew apane O Peats 1 10 of about 190 000 for wilkes bame Mortgages 0 28 seconds Fewer results implies less Local Mortgage Sponsored Lif Sponsored Links waw Lendinglreecom Compare otters Lock your tate Allin one place at Lending eee sails a P 4 5 30 Yi Mortgage Rales competition within a particular Local business results for m near Wilkes Barre PA Direct Lander Cose In 10 Days z Sa Pra pproved In Minutes 4 9 AFR n iche A P j Weal Walls Fargo Financial wie merisara cam Fe financial welsfargo com ATO 85 S697 1 revi Mortgages Gilroy Jaseph P GMAC Real Estate Refinance Rales ag Lows as 37 40 maps quogle com 570 266 1424 1 see Sea Free Low Rates Ma Credit Check Reinancs LoanReducs cam 4 ATF 30 Year Fixed Rate i Foiris Connect drecthy io the eS a the lender Ho middlemen ri FPemstar Bank Aranches besiral khanrs cam F wie pennslarmank com 5 0 331 4050 1 review 9 nr Pen P ETON 74 4200 More Dankars First Mortage maps google com S70 820 4076 1 review See your ad here Q ot he V e pad ar et a Qu 3 mw V pad g A v rm ga a Q S N pad e Most general t
21. orporations and companies over the years He is the owner of Bronco Internet www bronco co uk a highly successful Web development firm e www webuildpages com jim Jim Boykin is a renowned expert on link building His blog is one of the most impressive resources available for all issues related to building high quality links back to your Web site He often posts extremely informative and educational entries and his archives are an invaluable resource e www stuntdubl com Stuntdubl com is the brainchild of Todd Malicoat a well known Internet marketing consultant and Internet entrepreneur His Top Posts section located at www stuntdubl com best should be near the top of your bookmarks Information about optimal Web design link building search engine optimization theory and much more is available in large quantities at his blog Attend an Industry Conference ne of the most effective strategies for learning more about search engine marketing and to network within the search marketing space is to attend an industry conference Leading search marketing conferences including Search Engine Strategies SES www searchenginestrategies com and Search Marketing Expo SMX www searchmarketingexpo com offer dozens of educational sessions led by panels of search marketing experts Thousands of businesspeople with varying levels of search marketing expertise attend search marketing conferences such as SES and SMX which are held a
22. ould choose a less competitive topic Optimizing for less competitive topics can provide quicker and more impressive ranking results If you are developing a Web site about mortgages consider focusing on a specific topic within the overall topic of mortgages such as Pennsylvania mortgages or the even more specific Wilkes Barre mortgages Although less traffic exists for these more specific terms there is also less competition and a higher likelihood of early success Choose a Topic a Topic p Navigate to www google com Search for a popular topic such as mortgages Web maces videos Maps Mews Shopping Gmail mane Google iGoogle Search settings Sign in Language Tools Googte Search fm Feeling Lucky Arhenising Programs Business Solutions Atout Google B20 10 Bowe Notice 37 800 000 results Web Images Videos Maps News Bhopping Gmail mare an Web History Search settings Sign in Go ogle mortgages Web iShow sions Compare Rates 5A ARM from 3 500 3 264 APR 15 year fixed from 4 250 4 425 APR 3 year fixed from4 750 5 234 APR qpogle comcomparsoacdsnvorlgaqges PennsyWvania Mortgage wenw Lending ae com Tip Save time by hiting the retum key instead of clicking on search Rates Compare ARM Loans Fixed Loan Rate Mortgages by Find mortgage rales and compare ARM and fixed loan rate mortgages fram Bankra
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24. practice especially in combination with an automatic Web site generator fed the search engines with the ingredients considered important for a high ranking Web site J Jaidey e e guarantees Many search engine optimization companies guarantee front page rankings or even place time frames on when success is likely to be realized but ultimately the search engines decide your fate Set realistic goals for the project and you are less likely to be disappointed and distracted throughout the process Focus on Natural Growth The search engines want to see a slow steady and natural growth of your Web site They realize that a Single person or even a group of people are unlikely to have the ability to generate hundreds of pages of content as soon as a Web site goes live This type of growth is the fingerprint that a machine generated Web site leaves behind The engineers behind the search engine ranking algorithms work hard to ensure that machine generated content and links are penalized appropriately As you learn different search engine optimization techniques in this book think about how they fit into your overall goals Are you trying to build more traffic to your Web site overall Are you trying to increase sales of a certain product Are you trying to establish your brand Your specific goals determine how you should approach the project Plan out what strategies you are going to implement how you are going to implemen
25. r target audience is mostly young college graduates marketing on a social network like Facebook may provide benefit The benefits of having a full understanding of your target audience cannot be overlooked Rather than waste time trying to figure out what that audience is later try to define your audience early in the search engine optimization process trends Google Search Trenda Tip Use commas to compare multiple search lens Examples phatashop eite cim body piercing tattoos spaceneedie com nanotechnology beitneys pears oon Notice the traffic trend from 2004 through 2009 The term seo is increasing in popularity Sign into see and export additional Trands data Google trends 520 search engine optimization Tipe Use commas to compare multiple search temma Searches Websites seo search engine optimi All regions Results are separated by regions of the world cities and languages Flere eamibin he Googie Tranch a l Anaheim Angels May 5 2005 Search Volume ind e Does Traditional SEO Still Work WebProNews Apr 1r 2006 OTS CU Jows e eal aC POM DesilRays com Jul amp 2006 D 5 z Search Newz Jul 25 2006 E SEO Semices Company Guaranteed Satisfaction With SAWine press release Jan 26 2010 cost SEO Pricing and SED Packages for 20410 Your story org Fab 2 20
26. rst 20 isinge on a search engime there s no value Wia mm Fiton Fa Aased Wah Sita Lars Seareh Fogina Halala wat pages Va acres smitar com perium edb 026 8097S hil BUC Mew 24 2000 By defewlioe SEO Search Engine Optimization is tre scence and ac of scheming higher viebtity amag todey s most mpotant search engnes a An expeiecced sod pressona seurch angina optimization irm canr dasedap aed inplarment SE tacniqeas thet time has prawan tn he mm 7 pa j s vec 5 Resuks 1 1E ct about 0 908 tor seo search engine optimization WUE sacos Optimizing for your target audience involves customizing your Web site design as much as your Web site content If your target audience is the teenage demographic and your Web site is designed to resemble a legal document it may not matter how relevant your content actually is If your Web site users are turned off by the Web site design they may not stick around long enough to read the content anyway When you design your Web site be sure to design it around the tastes of your target audience An art school s Web site design should be different from the design of a site about the world s most demanding law schools The target audiences for these two markets are very different despite the overall theme being the same Make a point to study your successful competition before you move forward with Web site design and content developm
27. s vary depending on the skill and experience of the writer You should expect to pay between 15 and 75 per hour for content writing As discussed in Chapter 3 a Web site s content is a very influential factor in search engine rankings To compete with other Web sites in competitive markets your site has to contain a substantial amount of unique relevant content If you want your visitors to trust your Web site as an authority source in your field make Sure your content is well written and factually correct Link building Costs Costs Also be sure to have a budget for link building If you choose to pay for links the cost can be a few dollars per link to upwards of a few hundred dollars per link depending on the quality of that link As discussed in Chapter 3 both the number and quality of inbound links to your Web site are possibly the most influential factors on your search engine rankings S task and keep focused despite the many mountains and valleys you are sure to encounter Search engine optimization is not an exact science and even if you follow best practices there are no Progress Steadily etting realistic goals for your search engine optimization project ensures that you stay on search engine optimization is much like exercise and diet You may not notice immediate results from a single workout or cutting out a single fatty meal but over the course of weeks months and years the effects
28. sed Pal Search Training Cora Concepts Resources tor Ficlenth F215 0051 2450087 285 OO Improveme Oeni Vor 22 idim sien The cost a in adn lo wiy other poco ge punch VIRA Base Comp Search Amalylics 201 705 00 8785 00 3795 00 Witt Bese Camp E offered March 22 zilam Hon The costis in addon to any other Packape purchased w Regaler B Check Regislrahon Saus Mret Name R et GQ V S D gt et D z z Yn D O T mi E Q ge N S e Numerous leading Internet conferences exist outside of SES and SMX such as Affiliate Summit Ad Tech and Internet Retailer that feature search marketing content as part of broader Internet marketing educational sessions Moreover as search marketing continues to expand as a primary marketing channel niche conferences in industries as diverse as food service book publishing and construction are covering search marketing content For a comprehensive list of Internet marketing conferences see www conferencecalendar com Affiliate Summit www affiliatesummit com is a leading Internet marketing conference that offers attendees access to educational sessions focused primarily on affiliate and search engine marketing Educational sessions cover many important search related topics including search engine optimization pay per click and social media tactics and strategies Affiliate Summit is held twice per year on the East a
29. sionals ony Business card and Ret Pagletsdion Fom phota ID required far adrrssion Ho ore under 16 admitted Register Now pm including infants and toddlers TRAINING WORKSHOPS SPEAKERS Geld Sponsors Special Group Discounts Advertiser A Agancy Passes F fey Fret ted conterence registrants pay Cull prce the third peragi 10 pa ees far 310 000 iProspect iContact Tron Lie same organizalion registering al lie sane Line 20 passes for 19 000 maji Qualifies for 39 oF their registration fee of equal value sgr 30 passes far 24 000 Enter the requested information Through Through Fahda Marae Ouse scroll down the page and select Yes to Pstinum Passport 5 599 0954 207 008 398 00 Pein Pasapon cede Expo Hal pasa ond conforennca for Marzh 23 25 20m0 indicate that you have a priority code Two Day Puss 005 00 91 086 0087 195 00 Teva Day Pass ocades Expo Hal pass ard conferences for on amy tea days of Trendy Wednesday of Thursday Enter priority code WILEYSEO for 5 off os May Pass rasan season snes 20 Eira Day Pass minte kepr Pall paak aed conlerances for loner acnendey n Chords O 89 the cost of your ticket Expo Only Fase PEE FREE aun ten le APE Click Continue to complete the SES Tour ac an Marck 28 818 Te et aa abe kn reg istration Bruce Clay SEO Training 1 245 061 246 008 1 285 00 Bruise Clay Trading amp offered Merch 22 2 20am 5 3pn The coed bs i addon 1 any other pikap purcha
30. t them and when you plan to have the projects completed uo pezrwundo suIsuq Yyo1eds YIM PILIS SUNIIY Put a Team Together po oe ot everyone is going to be an expert at every aspect of search engine optimization To take full advantage of what search engine optimization has to offer your Web site many skills are required These skills include but are not limited to HTML writing knowledge of CSS data analysis graphical design server administration copywriting link building blogging and so on Do not hesitate to put together a team of people skilled in these different areas to assist in the project You do not need to hire a team of people to work at your side you can outsource some of the work to others through popular outsourcing Web sites such as Elance You are sure to find that you excel at some search engine optimization tasks and lack the knowledge or motivation to excel in others You may be an excellent Web designer and copywriter but terrible at server Put a Team Together KA anal aan V administration and link building In this case you may want to consider an outsourced employee to help you take advantage of the advanced server side search engine optimization techniques and someone else to assist in link building or you may want to pass on the Web designing and copywriting and focus solely on link building Either way many alternatives are out there to doing all the work yourself How you dec
31. te com wow bankrate com mertgage aspx Cached Similar Mortgage Rates Credit Cards Refinance Home CD Rates by Bankrate com Buy Refinance or Gat Cash VWhan Danks Compete You Wing Search Advanced soarch 000 for mortgages definition 0 24 seconds Rasults 1 10 of about 27 800 Sponsored Links Sponsored Links Whal is the purpose of the loam SiBuyahome Refinance Mortgages Compare rates l miea Up to 6 Lenders compete for your home loan GH approved today VA Morty ayy eLocalars com 4 5 30 Yr Mortgage Rates Direct Lender Close In 10 Days PreApproaved In Minutes 4 I APR WwW Aerie Corn Low Fixed Mortgage Rates Get four Mortgage Rate Quate fam America s wi Online Retail Lender waa QuickenLoans con Montage Compare mortgage refinance insurance and CO rates Expert analysis of bame loan finance topes and trends Mortgage Calculators COs amp Iwestmenta Checking amp Samangsa www bankrate com Cached Similar Ditech Mortgages Rates starting at 4 875 5 106 APR Apply Online Now Search for pennsylvania Web Images Videos Maps Mews Shopping Gmail mere Weh History Search settings Sign in mortgages Google pennsyivania a Search Adaa Seah Notice 14 700 000 results J aIde Web F Show aphons Reauls 1 10 of about 14 700 000 for pennsylvania mortgages 00 26 seconds Pennsylvania Mortgage Bponsored Ofiks Sponsored Links
32. the Onine Marketing Summit to bring you hands on workshops onsite usability and SEO laps thought leadership presentations peer bo peer collaboration and more Agenda Qyverview H SES New York lt 0 AR T March 22 26 2010 Hew York NY ai ae a SES New tock willbe packed with 70 sessions multiple keynotes Meee 100 exhibitors nebvorkng events and partes Your customers Sea cobeaques and competition will be in attendance will you Keynotes bye Dawid Meerman Scot Svirash Kaushik a New York March 22 276 2010 Search Engr Markebrig amp Optimization Event London San Diega Amsterdam New York Toronto San francisco Chicago Training Partrearad Training Conference Exoo Hall SEM Training AATEGIES s aein iia T 3 ith your Customers Learn How to at AN IT I sions of Search SES Chicago 2 Jcorcsmalely 5 000 markebers and search engine optimization professionals atbemd SES Mew fork each year to network and leam abaut topics such as PET management keyword research SEQ socal media local mabile link building duphcate content multiple ste issues video opbmizaton sibe eotenzaben usability and mare REGISTRATION DETAILS GENERAL INFORMATION PROGRAM ZES New York wil be packed with 70 sessions mukele keynotes 100 exhinters networking events and parties Your customers colleagues and comeetteon wil be in attendance will you TRAINING WORKSHOPS SPEAKERS SPONSORS
33. w searchenginestrategies com 2 Click one of the upcoming industry events Click Take the First Step Register Here Scarch En sGalch Enging CONFERENCE amp EXPO lon Gur Gomenunibhy ging SONG STRATEGIES EEE The Original CONFERENCE amp EXPO Search Engine Marketing Event Landan San Diego 4msterdam Mew York Toromto San Francisco Gerlin Chicago Traning Certification Webcasts Search Engine Strategies SES is the leading global conlerence amp expo series Stay Informed that educates delegates on search engine marketing SEM induding optimizatian suba to SES Updates EO and advertising strategies tactics and best prachces SES Search Markebng Events provide instruction from the industry s bop Search experts meuding representatives tram the Search Engines themselves Look below for an event near you or read on to nd out more about our conference amp expo series Speaking at SES E5 Blog SES Webcasts an SE5 Press Room Register today for one of our upcoming events SES London 15 19 February 2010 London UE Join us for three days of sessions covenng PPC management keyword research SEQ social media linking building duplicate content video opbmigabon usability and more Kevnotes by Avinash Kaushik Drean Cisenberg lim terme CES Advisory Board SESISEW AMilate Program a SES San Diegu ieee February 25 2010 San Diego CA Ries SES is collaborabng eith
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