Imation BD-R
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1. Blu ray is built F Recording layer F j to different standards Dielectric layer Aeae and formatted in a new rl ad rm iz 1 a a Sis way enabling it to GET z T 5 a f Fia m Eca MOULE EM p 7 m he E Se Be E accomodate even greater capacity than HD DVD Blu ray features and benefits e All new technology that is built around the High Definition platform e Massive storage capacity e he latest Blue Disc technology e Recorders Drives and Players are backwards compatible with current DVD and CD technologies e Many of the new game formats are going to use Blu ray discs e Very fast access speeds will allow interactive use via broadband web and satellite e Many Hollywood studios are launching films on the Blu ray format in 2006 e All popular formats of disc will be available from launch With all that extra capacity Blu ray and HD DVD deliver other new data storage possibilities too With capacities of up to 50GBs Blu ray and HD DVD are great for large scale storage use too With up to 50 GBs you ll find both technologies offer vast space saving possibilities When you think about it its only a few years ago that your PC would have had a smaller hard drive than the size of one of these new disc technologies One thing that will please everyone is that it is likely that several manufacturers will start to produce drives capable of using both new formats You ll find new drives and re2. cz Denmark www imation dk Finland www imation fi Greece www imation gr Hungary www imation hu Norway www imation norway com Poland www imation pl Romania www imation ro Russia www imation ru Sweden www imation se Turkey www imation com tr www imation europe com highdefinition e For up to the minute information on the latest high definition news you ll find this a useful one stop shop e See detailed comparisons on the competing disc technologies as Imation are manufacturing both you ll get impartial advice e See what competitions are running you could win fantastic high definition prizes e Find out the latest information on compatibility Imation not all high definition is the same
3. 5nm Both formats have their Read Only Writable and Re Writable sub formats with the option of single and dual layer versions and there are already multi layer formats being discussed for the future Backwards compatibility Although it will be necessary to purchase new hardware in order to record and play both Blu ray and HD DVD discs most manufacturers have decided to ensure that their players recorders and drives are capable of reading and writing existing CDs and DVDs so previous movie and music collections can remain intact Blu ray s main strengths are it s higher capacity which means it will have greater longevity It also uses standard MPEG 2 so there is no need to compress and decompress video streams HD DVD s main strengths is that manufacturing is less costly as it uses existing DVD principles Owing to the large capacities of both formats they are both likely to become firm favourites for data backup and storage www imation europe com highdefinition lE Blu ray DIsc DI rau DN uw inrnnfr hu tha DIY Aeennintinn fnan rayidien nnm ent nid Blu ray BD governed by the BD Association www blu raydisc com set out tn nrnrliinn a dicen That halannnr ciinarinr nartnrmannen with ranrnadiinihility to produce a disc thal balanced superior performance witi reproducibility The Blu ray diagram on the right illustrates the X NE eV concept of this A HM SENSE technologies disc ODDS structure
4. corders don t just sit under the TV either they are also available as internal and external drives for your PC You can either upgrade the internal drive or simply buy a new external one Remember both Blu ray and HD DVD drives and recorders are backwards compatible allowing you to use and record both CD and DVD media on either drive type Take a look at these two new formats You ll find they are ideal for music data photography and any other GB hungry files you have Just think the days of sending people many discs may be gone forever With up to 50GBs at hand the future has never looked so future proof Suddenly High Definition video recording is a reality music and video can be recorded with no loss of quality games will be far more life like and vast amounts of data can be stored on just one disc The 50GB disc is now a reality Blu ray or HD DVD recorder player The addition of a surround sound system to produce the fantastic audio quality to accompany the HD video content Wait til you hear what Blu ray and HD DVD can produce E Blu ray Disc Comparison Table HD DVD Blu ray Recorder Recorder Drive Drive First described 2004 2002 Single layer capacity 15GB 25GB Dual layer capacity 30GB 50GB Single layer recoding time 2hrs 2hrs Dual layer recoding time 4hrs 4hrs Bit rate 65 66 Numerical aperture 0 65 0 85 Data protection layer 0 6mm 0 1mm Data transfer rate 36 5Mbps 36 5Mbps Available as ROM read onl
5. imation Imation not all high definition is the same imation What is High Definition Television A new format is about to be unveiled to the TV and movie viewing public High Definition Television HDTV Closely following the advent of HD ready plasma and LCD screens in our homes HDTV will capitalise on the increased resolution available through this technology and deliver pictures of unsurpassed clarity and brilliance However this extra quality comes at a price there s much more information involved and being transferred at a much faster rate a high definition screen processes 62 million pixels per second that s around six times more than a standard definition screen In order to provide content for this new breed of television Hollywood and the TV studios have had to look to optical storage manufacturers to develop a new breed of disc to capture the new high definition content The way we watch television and video is about to change forever Q Why do we need a new format A Because the way we watch and use TV is about to change dramatically High definition broadcasts are now starting right across Europe The first big new event will be The World Cup This whole event is being broadcast in the new high definition format Very shortly the major Hollywood studios will start issuing films in High Definition These films will appear on Blu ray and HD DVD discs In addition satellite broadcasters will be amo
6. nesota USA The European Headquarters is based in Schiphol The Netherlands Europe Imation Europe BV Boeing Avenue 333 1119 PH Schiphol Rijk The Netherlands Tel 31 0 20 6542 621 Fax 31 0 20 6542 292 www imation co uk France Imation France S A 35 Boulevard du port F 95097 Cergy Pontoise cedex France Tel 33 0 1 34 35 5331 Fax 33 0 1 34 35 53 44 www imation fr Germany Imation Deutschland GmbH Stresemannallee 4b 41460 Neuss Germany Tel 49 0 2131 226 271 Fax 49 0 2131 226 116 www imation de Find out more at Italy Imation Italy Palazzo Verrocchio Centro Direzionale Milano 2 20090 Segrate MI Italy Tel 39 02 210431 Fax 39 02 21043 900 www imation it Benelux Imation Europe BV Boeing Avenue 333 1119 PH Schiphol Rijk The Netherlands Tel 31 0 20 6542 600 Fax 31 0 20 6542 290 www imation nl Spain Imation Iberia S A Antonio Gonzalez Echarte 1 28029 Madrid Spain Tel 34 91 382 8405 Fax 34 91 382 8422 www imation es United Kingdom Imation UK Ltd Century Court Millennium Way Bracknell Berkshire RG12 2XT United Kingdom Tel 44 0 1344 402 200 Fax 4 44 0 1344 402 294 www imation com uk Middle East Imation Middle East PO Box 61 375 Jebel Ali Dubai United Arab Emirates Tel 971 4 8818 008 Fax 971 4 8815 226 www imation ae Europe International Bulgaria www imation bg Czech Republic www imation
7. ngst the first to start broadcasting High Definition sports and film content This new technology is set for rapid adoption by consumers as the price of High Definition Televisions continues to fall and the cost of the new recorders players continues in the same direction www imation europe com highdefinition HD DVD governed by the DVD forum www dvdforum org form shtml needed to maintain the mechanical structure of DVD HD DVD structure is based on existing DVD Imation DVD technology Take a look at ur amalini am Pad the diagram and you ll a see that HD DVD is a Lida compressed version of existing DVD technology thus allowing the delivery Capac of greatly enhanced SOLO Ce Storage capacity daal i a tp HD DVD features and benefits e Based on proven DVD format and backed by the DVD forum e Massive storage capacity by increasing size of existing DVD format allowing closer writing e Downward compatibility means drives will play and read existing DVD and CD formats e Many Hollywood studios are producing films in HD DVD format e Technology already in market imation Introducing the two new recording technologies that will support HDTV 7 PD Common features of HD DVD and Blu ray Both employ Blue laser technology The greater capacity requires smaller pits smaller pits require smaller read spots smaller read spots require a shorter wavelength Blue laser technology uses a shorter wavelength 40
8. y v v Available as Re Writable v v Available as Write once v Backwards Compatahility Can use my existing media to play or record onto DVD R double layer e DVD RW DVD RW DVD R DVD R CDRW CDR Ahout Imation imation Imation Corp is a leading developer manufacturer and supplier of magnetic and optical removable data storage media y With one of the broadest product lines in the industry spanning from a few megabytes to hundreds of gigabytes of capacity in each piece of media Imation serves customers in more than 60 countries in both business and consumer markets From large data centres to distributed networks Imation s tape cartridges are used in data processing security business continuity backup and archiving applications Customer needs for reliability convenience and portability to store and manage business data photos video images and music on professional and home desktops and increasingly in consumer electronics devices drive demand for Imation s optical and diskette products As a 3M spin off Imation benefits from 50 years of tape experience and 20 years of optical experience As an independent company for the last 10 years Imation s objective has always been to deliver future technology today With more than 300 technology scientists and nearly 300 patents in the US alone Imation continue to pioneer today s proven magnetic and optical media technologies Imation Corp is located in Oakdale Min
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