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Temporary Cover Bachelor Thesis KamWorks Solar Lantern

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1. Bas me and Leap Summary This is the report of a bachelor assignment for the study Industrial Design Engineering at faculty of Engineering Technology at the University of Twente The report describes the design of a packaging an educative game and a user manual for a lantern on solar energy in Cambodia The design process will be illustrated from a field research to the design production and testing of a prototype The assignment was written out by Kamworks a company based in Cambodia The company was founded in 2006 by three Dutch entrepreneurs and is a spin off from the foundation Pico Sol Since 2001 Pico Sol has been installing and maintaining solar energy systems In 2005 the company developed a prototype of a lantern the Angkor Light This resulted in the establishment of Kamworks The Angkor Light is a lantern that charges on solar energy and was developed for the rural population of Cambodia The target group is the middle class and poor rural population of Cambodia Kamworks slogan is Affordable energy for sustainable development Besides creating a turnover the aim of the company is to create a workplace for Cambodian orphans Kamworks wants to refine the prototype into a real product To achieve this goal amongst other things a packaging is needed A user manual needs to be created as well Kamworks decided to develop a game to educate people in a playful way about the Angkor Light Kamworks approached the University of T
2. One of the main results of the assignment is the design of the packaging A small version of the packaging is depicted on this page A full size fold out version of the packaging can be found in the back of this booklet During the weeks of research it became clear that packaging in Cambodia is quite different from packaging in the western world A big difference is that in Cambodia 25 of the population is illiterate In rural areas that percentage is ever higher Another difference is the way Cambodian people buy products the salesman plays a much bigger role in this process To accompany both the illiterate people and the way Cambodian people buy their products all information on the packaging is written in English and Khmer as well as depicted in icons This way illiterate people understand the information on the packaging and the salesman can use the packaging as a tool to share the information about the product Faaus dlmsaarsmussrgsadsadre Aybijuns uo sy1om ey dwej au 14917 10bUY rn oran sr Aan ht T E laked N See moore ZAS CEL D pI as An g kor Lig ht Angkor Lion Game ast in The lamp that works on sunlight es are found in the user AQ REDE ENSDASD EN EE re lemsmtb mutori wseipmenge Figure 21 Fold out of the packaging C1 4 The Packaging 4 1 The design process Selected Collage Orena 7 vector Research flashy from to i idea versions design internet finetune Figure 22 Block
3. Only answers to the quantifiable questions are shown in table 1 Except for questions 19 and 20 the results were very unanimous On average 9 out of 10 interviewees shared the same Table 1 Quantifiable results taken from the participatory opinion Question 19 and 20 were about spending field research n 10 number of interviewees a large amount of money on a product they could Question Confirmation Decline Total n n n not imagine therefore results on questions 19 and 20 were not very similar 1 10 0 10 Based on the evaluation of the answers no more a zo me interviews were conducted and the participatory 4 9 0 9 field research was completed It was not expected 45 10 0 10 that more interviews would give new information 17 2 8 10 to answer the research questions All the 19 3 4 7 quantitative and qualitative questions can be 20 3 0 3 22 10 0 10 found in Appendix A 1 Overall results Packaging 10 out of 10 people want the packaging to be a firm box 9 out of those 10 will use the box to store the lamp when it is not being used The packaging is important to prove that the product is genuine as well A lot of products on the Cambodian market are Chinese fakes and by having a box with the stamp of the retailer the risk of buying a fake product is reduced Solar panel mount 6 interviewees wanted to mount the solar panel on the roof 4 wanted to put the solar panel on a dedicated chair 8 out of 10 int
4. The packaging has to keep out dust and insects The packaging has to be able to withstand the weight of three full boxes The packaging has to be light The packaging has to explain the contents of the packaging The packaging has to help the salesman The packaging has to prove the product is genuine The packaging has to stand out of current packaging designs The principal of solar energy has to be explained on the packaging The Angkor Light has to be stored in the packaging The materials of the packaging should be found locally The game has to educate the user about working with the lamp The three functions torch standing light and hanging light have to be explained Illiterate people 25 percent of population and even more in rural areas UNDP 2006 have to be able to understand the Angkor Light 2 5 4 Program of requirements The requirements from the Stephen Boom PV GAP and the analysis phase were combined and sorted in a program of requirements Packaging All information on the packaging has to be in the English and Khmer language The total costs per packaging should not exceed 1 50 Dust and insects should not be able to reach the product inside the packaging The packaging hast to maintain its shape when a pressure of 8 Kg is exerted equally on the top of the packaging The weight of the packaging should not exceed 200 g The print of the packaging has to explain the contents The print of the packaging should
5. When they have 2 Which members of a family pick up new things fastest a television or radio they will use that in the free time Women state to do domestic work in their free time Children read and do Canoren or young Aaus Tend ED USE NeW Hings most homework besides playing soccer volleyball or some other Interviewees under thirty years of age state to use new devices l oo physical game themselves whereas older interviewees state that their children use new devices most 8 What is the role of games in Cambodian culture 3 Which family member will use the lamp most frequently Games seem to be a way of having fun socializing and killing time There seem to be three traditional games all played at All family members will use the lamp but some people are afraid Khmer New Year their children will damage the solar panel The lamp is quite heavy in comparison to a torch but children can still walk around with it Kob Wong 4 How does the target group play games The objective of Kob Wong is to throw a shoe at an object trying to move the object out of a bounding box Whoever forces the Children often play with two groups against each other Simple bieeboutortheboundinaboetistwins materials are used to play simple games Tjuh Meh Questions concerning the lamp The same as Kob Wong but now you kick the shoe instead of 12 What will the lamp be used for by the target group throwing it Interviewees want to use the lamp f
6. aan een arbeidsplek te helpen Kamworks wil nu het prototype van de Angkor Light uitwerken tot een marktwaardig product Om dit te bereiken is er onder andere een verpakking nodig om de lantaarn te beschermen Ook zal er een gebruikshandleiding gemaakt moeten worden Tot slot wil Kamworks een spel ontwikkelen om op een speelse manier de werking van de lantaarn uit te leggen Kamworks heeft de Universiteit Twente benaderd om dit te verwezelijken Na een orientatieweek is er eerst een analyse van het bedrijf Kamworks gemaakt De volgende stap was het uitvoeren van een veldonderzoek Het doel van het onderzoek was om kwalitatieve en kwantitatieve informatie te vergaren over de visie van de lokale bevolking op het huidige prototype verpakkingen en spellen Ook werd er door het onderzoek een goed beeld gecre erd over de Cambodjaanse cultuur en levensstandaard Vervolgens is er een marktonderzoek uitgevoerd om inzicht te krijgen welke vergelijkbare producten er op dit moment op de markt zijn en hoe Cambodjanen hun inkopen doen Tot slot is er gekeken naar de productiemogelijkheden bij Kamworks en de mogelijkheden die Cambodja verder te bieden heeft op het gebied van productie Uit deze analysefase volgde een programma van eisen Vervolgens werden een groot aantal concepten gecre erd van verpakkingen en spelletjes Onder de concepten bevonden zich verpakkingsontwerpen van een katoenen zak tot een plastic buis en spelontwerpen van een ganzenbord spel tot een
7. assist the salesman in selling the product A proof of a genuine product has to be present The principle of solar energy has to be explained by the print of the packaging The packaging has to be able to be used for storing the Angkor Light The materials should be found in Cambodia 2 Analysis Game The game has to educate about working with the Angkor Light The game has to be played without additional items The salesman should be able to explain the rules of the game in two minutes User manual A user manual has to be provided with the purchase of the Angkor Light A complete list of all system components and spare parts with associated manufacturers literature specifications and warranties should be present A complete set of electrical schematic mechanical composition functional block diagram and layout has to be present Battery safety requirements including maintenance replacement procedures have to be present Lamp maintenance replacement procedures have to be present Installation instructions that ensure proper placement of the solar panel have to be present Procedures for proper system operation including load conservation during periods of inclement weather and or a low voltage disconnect event have to be present A checklist that contains what to do in case of a system failure shall be present The procedures for checking that the solar panel is not shaded and how to prevent shading must be present Mainten
8. charge solar panel light devices Non Powered game Educational comic Intensity meter Powered game Table 5 Game matrix Calculation 2 1 0 1 2 no weight factor was used 13 G4Morphologic diagram i is Grrr Gop re aans m man m J3 De Morphologic diagram with packaging horizontally and games vertically A plastic tube with lid A cardboard tube with lid A stitched cotton bag with label DE o Not enough space on ee Limited detail limited a eC 6 ue Good combination sala Good combination Good combination the label printing on B en sist cotton is not accurate Q a PEE Non powered game f ly yj aaaaaaaaaa ii Optional but the Optional but an brown cardboard may Optional but an Optional but an D E METER U expensive combination not be able to support expensive combination expensive combination P 6 pe the pressure Powered game SIE P 1 1 1 1 On user manual On user manual On user manual On user manual On user manual Optional but an Optional but an Optional but an Optional but an Optional but an expensive combination expensive combination expensive combination expensive combination expensive combination Table 6 Morphologic diagram All combinations include a manual printed on a4 sized paper with text in Khmer and English and an explanation comic 14 C 5 Packaging material shape and design matrix Packaging m
9. design of a printed glossy cardboard box 3 1 2 A plain brown box The second packaging solution is quite similar to the printed glossy cardboard box the difference is the material and the ability to print it in full colour The costs are lower because a standard size can be chosen and printing is in one colour only and in lower quality The look of the product is less attractive because it looks less qualitative An additional full colour print can be glued on to make the packaging look better but will also cost more Figure 11 A plain brown box 60 3 Concepts 3 1 3 A plastic tube with lid The third solution is based around a plastic tube with a diameter of IK about twenty centimetres A plastic cap will be glued on at the base of the packaging making sure the packaging is water proof A printed sheet of paper will be glued around the tube containing the graphics and information There will be a lid on top of the packaging to make the top water proof as well Depending on me _ _ _ _ eee mn me x _ nn WAM ANR LEA 4 costs the paper can be plasticized as well to make the print water proof too Figure 12 Plastic tube with lid 3 1 4 cardboard tube with lid The fourth packaging solution is quite similar to the plastic tube with lid the difference is the material of the tube which will be cardboard 4 The
10. light will burn when the correct aluminium dots are connected The game Electro is depicted on the right Figure 16 Powered game Electro 3 2 3 Instructional comic The instructional comic will depict two users working with the solar lantern One user will do everything right resulting in a cosy family with light at night The other user will do everything wrong resulting in a pair of eyes in the dark The information will be presented in a graphical way without any text This way any user can understand the comic Good sequence depicts the user e Exposing the panel to the sun e Keeping the panel clean e Placing the panel with the right side up e Pointing the panel towards the sun e Dimming the light at night e Connecting nothing or a small device This sequence results in a picture of a cosy family sitting around the Angkor Light Bad sequence depicts the user e Placing the panel in the shadow e Not cleaning the panel resulting in a dirty panel e Placing the panel up side down e Pointing the panel away from the sun e Setting the light to full brightness e Connecting a big TV This sequence results in a picture of two eyes in the dark Fa 3 Concepts Another possibility is to embed a row of icons on the packaging or user manual to inform the user on how to use the lantern The comic style can still be used but this time there is no sequence with a happy or sad ending Figure 17 Instruc
11. packaging will be lighter but not water proof I Figure 13 Cardboard tube with lid Ny 3 1 5 A stitched cotton bag with label X NS The fifth and last concept is a big cotton bag with a label containing information about the lamp The bag will fit loosely around the lantern keeping dust and insects out The information will be printed on a lt s separate label attached to the bag with a rope The q A user manual will be kept inside the bag The top of the Nd bag can be closed by pulling two ropes and tie them together with a knot pi af Figure 14 Stitched cotton bag with label 3 Concepts 3 2 Game concepts After the analysis phase four ways of educating the user about the Angkor Light on a playful way were devised The concepts were the result of memories of older games and the few games observed in the market research The four game concepts are stated below 1 Non powered game a small board game about solar energy 2 Powered game a game based on the elektro game using power from the solar panel 3 Explanation comic a comic about good and bad usage of the lamp and solar panel 4 Power indicator use a power indicator to optimize solar panel performance in a fun way 3 2 1 Non powered game The general idea behind the non powered game is to give the user some information about the input and output power of the lamp Users will learn that the solar panel should be pointed towards the
12. take the box with the print of the packaging in their hands and look at it for two minutes before the questions were asked An g ko Lig ht hee oid zi bj Game PAR The lamp that works on sunlight Rule ia sipesegbensimusdsorsppssnds OJOS agieoye w sn pees FID Figure 24 Design used in research 4 The Packaging The outcome of the research was that all the families understood what the global meaning of the packaging was but some of the icons were still unclear For example one family had never seen a thermometer before and did not associate it with heat The symbol for electric current is not widely known either Finally none of the interviewees understood the icon of the dirty solar panel The Icons were modified the contrast between the background and the icons was enhanced and the research was conducted again This time all icons except for one were clear The icon of the dirty solar panel was still not understood The next day another small research was conducted to understand how the local people would depict a dirty solar panel A sheet of paper was printed with eight icons of a clean solar panel Eight interviewees were asked to make the solar panel dirty with a permanent marker The result is shown in Appendix D 4 Finally with the help of the outcome of the last research an icon of a dirty solar panel could be created The last step in the design process was to add the three different positions the lamp can be
13. to be present Ww 5 d 8 Conclusions and recommendations The information can be entered in the Adobe Illustrator file If there is not enough space a new page can be created and printed on the back of the existing user manual Game It is recommended that the game should be tested before the final production of the user manual so small changes can still be made in the game rules making sure the salesman can easily explain the game rules Ww NJ 8 Conclusions and recommendations Literature Boom Stephen Affordable lighting for people living in rural areas of Cambodja Technical University Delft 2005 EEPSEA Pollution Prevention Pays Pollution Charges in Cambodia http www idrc ca uploads user S 11703876621SidethPB1 pdf EEPSEA Economy and Environment Programme for South East Asia 2006 Kamworks Kamworks 2007 http www kamworks com accessed May 2007 Kranen Martijn Prototyping redesign and production plan for the Angkor Light a solar lantern for the rural population of Cambodia University of Twente Enschede 2007 PV GAP PV GAP Recommended Specification PVRS 11A chapters 6 7 1 8 Portable solar photovoltaic PV lanterns Design qualification and type approval 2004 RECambodia RECambodia 2004 http www recambodia org energoverview htm accessed April 2007 Reinders A H M E Pramusito Sudradjat A Dijk V A P van Mulyadi R Turkenburg W C Sukatani revisited on the
14. Bachelor Report Studies of Industrial Design Engineering University of Twente Commissioned by Kamworks Mrs dr Ang le Reinders University of Twente Henry de Gooijer Kamworks October 23 2007 Stefan Ruiter The design of the packaging user manual and educative game for the Angkor Light Preface Working for three months in Cambodia as a designer was combining my two main interests travelling and design In a time span of twelve weeks I ve experienced first hand how it is to live and work in a third world country can look back on a very good time and have a lot of good memories about this beautiful country with its amazing people It all started when was busy looking for a bachelor assignment had found three assignments myself but could not choose between them A friend told me about an assignment in Cambodia about solar energy and was interested immediately After contacting university a meeting was arranged and two days later got the assignment The first week in Cambodia was quite surreal had been travelling to the other side of the earth before but had never set foot in a third world country The children in the orphanage were very open local people were very willing to help and the scenery was beautiful After a week bought a motorbike to be able to go wherever wanted In the first few weeks a lot of research was done which got me in close contact with the local population often went out
15. a Phnom Penh on the ba Kr tie Mondotkir grounds of an orphanage called peaceful Sn RUG AE km Mekong 5 Vissi Kampong Cham children s home Kamworks 2007 an A gt Phnom Penh eu r Prey o Gulf of y Koh Kong Live 7 Kamworks One of the three Dutch founders is living in mem T7 Gm Takeo Cambodia permanently and is the general nme To manager of the company A Cambodian bachelor a i ER Nem San student is the assistant manager and embodies the main link between the company and the local Figure 5 Map of Cambodia employees Recently a project manager was added to the staff His job is setting up of a network of solar shops solar stalls in the villages With the help of four workshop employees Kamworks installed several solar energy installations in the last two years The projects ranged from installing water pumps and electrifying small communities to installing lighting and sound systems in churches Kamworks newest project is the development of the Angkor Light the solar powered lantern that will provide light to the rural 2 Analysis population in Cambodia In 2005 Kamworks asked a student Industrial Design from the Technical University of Delft to design a product to meet the lighting needs of the local population of Cambodia Boom 2005 In 2006 Kamworks asked a student from the University of Twente to do research on possible product market combinations Rotman 2006 Since one of the
16. a ee E ete de on ieee 13 Zee A E E E ae aan a data en ne met da di mo 14 3 CONCEDES 1 15 es tobesas esse ennsee sance neede eat EEEE 18 3 1 Packaging concepts and user manual ss 18 2 OS COC San E de caen a ee eu A ee ee 0 te eme ete a De cie ce 20 JI SEC OU CONC CDE en nec een n see ENEN eee ee dan pane es nee ice tee ee ee ne 24 ds WINE PACK AR IAP de nd A ee D tin On 25 del Me COS O10 C2 SS voc ae meme rs Ce ee dan none ete eee tee se Gi due 26 BD FIG DO DICO DESIRE a ee ae nd on a da too 28 4 3 Usability protection amp distribUtON ses niche venten eten EAEE EAEE AAEREN RAA 30 JACO ONda POUCO resno ae ee TOENE OEE OONAN a ONR EEEN OOTTE 30 STNE EIME pieri a dense deriderdanakavaduriderssrde 31 ENE 2 en A IE ONIE A E EIE ONE EE ONE E PE O EE E A E A E 31 6 TNE user MAMMA PPS pend ceaamondvenuiesaisasamesdnnsuans Sen aeasaneanueyseesaamsannssuanaseraenieasins 32 7 EVAN OM cccnssnareaassoaimcatinendnsadeenduasdinnedeansanedesussandeinbpensne dees saeisenansedes neat O NA 34 8 Conclusi ns and recommendations oscicncecccsscadncsdnnevnsssnnscnnssontvosts oundnessnecnurdeuvpeneeeveaundeeendevaaesantecevessuveavesennts 35 COCO gaten eraann ennn nennen 35 8 2 Roadmap with recommend AU ONS nerede werner etten ande 36 BES Foe EUS nennen annees sedens nnee sonen enden A Eee 38 Appendix A AnalySiS sesessesessecsssecsssecsssecsesecsesecsesecessecseseosesecsesecseseceesecsesecseseoe Error Bookmark not defined A 1 Analysis of particip
17. aise ces 10 C2 Packaging MAC sa a nan es tredende 12 Go Game NA DE a nn secte on ni oi 13 C4 Morphologic ASTM da sense cence cisco 14 C 5 Packaging material shape and design matrix ene 15 ONHE le opel Bote A ne eee eee 16 Appendix D Packaging design 20 DE OaE O a et oe Ce eS 20 D 2 Different versions of packaging design 21 D 3 User research about packaging 26 D 4 Scan user research dirty solar panel Appendix A Analysis 5 Why does the target group play games Children play games to have fun and to pass the time Elderly play A 1 Analysis of participatory field research i n games because it s part of the tradition of Khmer holidays Questions concerning the game 6 What is the share of informative teaching games 1 At what age do Cambodian people play games Ten out of ten interviewees does not know a single informative Mostly children play games Ten out of ten adult interviewees game This question will have to be resolved during the market stated not to play games at all Children do play games but board research games are not included On side trips though people playing board games have been observed elderly playing chess and 7 What activities does the target group have in their spare time middle aged women playing a numbering game were spotted but it s not seen frequently Most of the rural populations in Cambodia are fishermen or farmers After their work they just want to relax
18. ance items and a troubleshooting guide referencing all the system components including repairs and diagnostic procedures that can be done by the supplier have to be present Information It has to be clear that the solar panel should be clean It has to be clear how to charge the Angkor Light It has to be clear that the solar panel should be put in the sun with the solar side up It has to be clear that the Angkor Light should not be exposed to bright sunlight It has to be clear that the solar panel should not be placed in the shade It has to be clear that the Angkor Light should not repeatedly be turned on and off The address of Kamworks has to be present The amount of autonomy full light strength as well as dimmed has to be present The amount of hours of light without charging has to be present A reference to the temples of Angkor Wat should be present Rated average energy supply Wh day has to be present The number of hours of use of the lamp has to be present The test conditions have to be present The three functions torch standing light and hanging light have to be explained Illiterate people should understand the functions of the Angkor Light er 2 Analysis 3 Concepts 3 1 Packaging concepts and user manual In the market research and participatory field research a lot of different packaging methods were observed Fifteen of the observed packaging methods were combined in a packaging matrix fou
19. anual The recommendations can be found in the roadmap 8 1 Conclusions The requirements Section 2 5 4 about the packaging have partly been met Requirements about the materials and strength will have to be taken into account in the roadmap in 8 2 The requirements about the game have been met The requirements about the user manual have partly been met The required information will result from tests on the finished product The requirements about information have been met A design for the packaging was created and by continuously adapting the looks of the design it was made sure that Cambodian people like the product A game has been developed and embedded in the packaging The game has not been tested due to time restrictions A set up of a user manual has been created Because the Angkor Light did not go through the testing phase yet a lot of specifications were unknown Fifteen against zero interviewees chose the global new graphical design above the stereotype Khmer design Due to the addition of two checking questions in the participatory field research it was made sure that the answers were genuine Cambodian people do not play a lot of games Therefore it is very important the game is very simple and easy to explain by the salesman The influence of the salesman is very big The game is a unique selling point for the salesman A lot of print shops were found in Phnom Penh some of them use off set printing as well A
20. aterial Square Round Khmer Western Flashy Japanese shape and design matrix box tube design design design design NOM BWN BE 8 9 six children 10 11 12 13 14 15 16 17 18 19 20 Totals Table 7 Packaging material shape and design matrix 1 2 3 4 correspond to the global designs figure 11 12 13 amp 14 Reason Attractive colours Attractive colours sharp design Nice background All good colours Beautiful sunshine Like it because of nice colours and the sun Round box is a new packaging Square box will not tip over 15 C 6 Global designs Figure 42 Stereotype Khmer design OBO Ouden 16 Figure 44 Flashy design w a i A A A A SSS ne Wes TAX 19 Figure 45 Japanese design Appendix D Packaging design Figure 46 Collage from images from www deviantart com similar to flashy design 20 D 2 Different versions of packaging design KAM WORKS no recharge costs sf gt Figure 47 Version 1 original design Figure 48 Version 2 first vectorized design 21 Karr fkerin Toast hen al eel wer PR we Angel rat e C Reread fen Gury hun in ard peers F BA 7 cn E Figure 49 Version 3 Added visualizing solar energy Your local retailer JIL Krom Cheuteal Your local retailer Gen Svay district Kandal provence Figure 50 Version 4 Added rules of use section Solar panti inciden den Rane eam 4 Angk
21. ating even the smallest but always important replies As shown in Figure 6 the interviewee would usually sit opposite the interviewer the prototype of the lamp would be in the middle and the translator would sit next to the interviewee About ten people would Figure 6 Participatory field research surround the location of the interview out of curiosity The research had four goals e To get the target groups opinion about the current prototype of the Angkor Light e To get information about how and if the target group play games e To get an understanding on their ideas about packaging e To ask people where they wanted to mount a solar panel once they possessed the Angkor Light After the first two days two questions were added to the questionnaire to check the willingness of the interviewees to give long answers as well as honest no answers The questions were Name all 5 2 Analysis Khmer holidays and Do you know the game Jalla Jalla non existing game These additions gave better insight in the value of the answers All interviewees were willing to name all the Khmer holidays and were not afraid to honestly admit they did not know the game Jalla Jalla After five days and ten interviews the results were evaluated to decide if the research questions could be answered or not The answers to the qualitative questions were very similar and contained enough information to give a legitimate answer to the question
22. atory field research Error Bookmark not defined Table of contents Ul Appendix B External documents csccsccsccsccsccsccnccnccsccscescescescescecceccecceccnscnconcs Error Bookmark not defined BT PV GAP standards arnari oo bekentenis teeven betonnen tienne Error Bookmark not defined BZ Product COST DI CORCOWD server one nor en eds ce Error Bookmark not defined B 3 Recommendations report Stephen Boom Error Bookmark not defined B 4 3D render final design Angkor Light Error Bookmark not defined Appendix CONESPESrrsrnvenenberss roes italiens Error Bookmark not defined CL On GINOICORGCDE SKCUCNOS rennende eenheden Error Bookmark not defined OPE Packaging TINO ER Error Bookmark not defined CS GAME MAIX ermede teak rie Error Bookmark not defined GA MOrDNOIOGIE diagramme ae tire Error Bookmark not defined C 5 Packaging material shape and design matrix eene nnnen eer enenn Error Bookmark not defined OSR oplo Ko To Error Bookmark not defined Appendix D Packaging design ssssesecesecsesesecececsssesecececsesesecececscsesesececscseseseceee Error Bookmark not defined DTC ONG G OE Error Bookmark not defined D 2 Different versions Of packaging design Error Bookmark not defined Da User reSearch about packaging nes weeen Error Bookmark not defined D 4 Scan user research dirty solar panel Error Bookmark not defined Table of contents 0 1 Introduction The problem About
23. chart of design process The process of designing the packaging started with the interviewees favourite design resulting from the packaging material shape and design matrix Appendix C 5 A small collage Appendix D 1 was made with pictures similar to the flashy design chosen by the interviewees GAME GAME Figure 23 Design from flashy design to collage to original idea Bigger pictures can be found in Appendix C 6 and D Next a low resolution graphical file was created to determine the global layout of the packaging This layout resulted in the idea of making a day side and a night side on two opposite sides of the packaging The other two sides were intended to accommodate the graphics of the game The result of that original idea can be seen in the picture above on the right hand side of Figure 23 The original idea was developed into a full size vector file in Adobe Illustrator After seven versions which can be found in Appendix D 2 a small user research Appendix D 3 was conducted to find out the opinion of the local population A full size packaging was constructed with a print of the newest version of the packaging Figure 24 Five randomly selected families were interviewed The selected families had not been interviewed before The interview took about ten minutes The research was aimed to find out if the interviewees understood the icons and the basic principle of solar energy The interviewees got to
24. d torch Figure 28 Back side showing rules of use 4 The Packaging 4 3 Usability protection amp distribution Most packaging in Cambodia is very basic basic materials and basic graphics If the package can not be used it will be thrown away Cambodia has a big pollution problem EEPSEA 2006 and anywhere you look there is garbage Also the participatory field research showed that people want to use the packaging to store the lamp when not used to protect it from the children The packaging has to keep out dust and insects as well The material has to be found and processed locally All these demands were taken into account when filling out the morphologic packaging diagram The result was a strong cardboard packaging in a conventional shape The conventional shape has the advantage of being cheap to produce and is known by the users The box is perfect for storing purposes as long as the box will be kept dry under or inside the house The lid and two side flaps seal the box so no dust and insects will enter the box The outer dimensions of the solar panel are 400x400x15 mm length x width x height The outer dimensions of the Angkor Light are 150x150x250 mm length x width x height The dimensions of the solar panel and the Angkor Light deviate a lot Therefore the choice has been made not to combine both products in one packaging The solar panel will be delivered in the original box from the factory which is made from cardboard and offe
25. ds must be present as well Because it is a very modern looking product people want to keep it clean and tidy in the box A box will prove the product comes from a company and is not some form of charity from abroad as stated by a monk People like to use the box for transporting the box as well protecting the lamp from the rain Appendix B External documents B 1 PV GAP standards 6 Marking All components must be provided with relevant documents concerning their rating certificates and specifications in the language of the user and or technician Instead of a written user s manual illustrations may be used where appropriate Labeling on equipment shall be in accordance with good ergonomic principles so that warning notices controls indications testing facilities fuses etc are sensibly placed and logically grouped to facilitate correct and unambiguous identification Figure 32 logo PV GAP 7 1 Solar lantern completeness The lantern shall be complete and contain the following elements e specification by the manufacturer of Daily Run Time DRT under testing conditions For the purpose of this test DRT is based on the irradiation class IIl as shown in Annex A e specification by the manufacturer concerning the design load Wh the irradiation level for which this design load can be energized by the solar lantern the autonomy and the classification under design conditions see Annex A These specifications enable the
26. e of the analysing phase was the evaluation of 1 Introduction the local production capabilities The goal of this evaluation was to find out what kinds of production options were available at Kamworks or nearby in the capital Phnom Penh This analysis phase resulted in a set of requirements concerning the packaging the game and the user manual A large number of ideas where turned into a lot of concepts chapter 3 With the help of matrices and a morphologic diagram the three best concepts were selected These three concepts were put to the test in a small field research to find out which concept was most popular with the local population The development of the final design of the packaging chapter 4 was a continuous process of graphic design and participatory research After every change the local population was asked to give their opinion on the new design which resulted in another change in design Along with the packaging the educational game chapter 5 and the user manual chapter 6 were developed Conclusions were drawn and a roadmap with recommendations chapter 8 was set up to guide Kamworks in the completion of the packaging game and user manual i 1 Introduction 2 Analysis In order to design a packaging a game and a user manual for a product an understanding of the situation in Cambodia is important Cambodia is different from the Netherlands The culture is different the environment is different even the way
27. educatief stripverhaal In een matrix zijn alle concepten aan de hand van tien criteria beoordeeld De beste vijf verpakkingen en drie spellen zijn gecombineerd in een morphologisch schema Het resultaat daarvan heeft er samen met een klein onderzoek bij de lokale bevolking toe geleid dat er een kartonnen verpakking ontworpen gaat worden met een kleurenopdruk waar een ganzenbord achtig spel in verwerkt zit De gebruikshandleiding zal op een los a4 vel in de verpakking meegeleverd worden De detaillering bestond uit een wisselwerking tussen grafisch ontwerp en evaluatie bij de bevolking dat resulteerde in het uiteindelijke ontwerp Het ontwerp van de verpakking het spel en de gebruikshandleiding is zowel als digitaal bestand als in de vorm van een prototype aan Kamworks overgedragen Samenvatting Table of contents EE 2 SUMMAN veavensersteesenansivensnninere nessen nannesdarn diene ban nees seance sance esse cons daan EE 3 SAMO LV AE CINE aiase cons tess naneepoauebcanteec be uaieosbdueseuabeesinuabsee tebebunanebehaseesaabueste EA 4 Table OF contents asorar ans eavenoaeasudensvcaunuas venunyaus av enaaveausenuseaensanyenees 5 1 Vn dde Lo Li Toi dn 7 PD PUMA E E A E E AE AA A nde hentai nete erve tende E A A reke E ere verve db tek annette vaneen 9 Zed KOMIWOIKS a a nennen dia en do 2 de sen de des does ed ee dede eee oies 9 2 2 Participatory field FCO OR ee De re NAA 10 da NIORT SO en ee a ee ee De ne a de ee 12 Pe Horas DIOOUCUOM COO SE a a
28. ee of dust Keep the Angkor Light out of bright sunlight and hot places Do not turn the lamp on and off repeatedly for a long time Bring the product to your local reseller in case of malfunctioning Do not leave the battery uncharged for londer then XX days Specifications Battery 4 5 Ah 12V Lamp 5W CFL The amount of autonomy XX hours Solar Panel 4Wp 12V The lamp will burn for 4 hours from the charge of one good day 5 full solar hours Angkor Light Game rules 2 4 players play time 10 20 minutes all ages The aim of the game is to collect as many Watts as possible before the first player reaches the finish of the game Watts can be earned or lost by playing side games Every player needs a small stone to indicate his or her position in the game Everybody will throw the dice once the person with the most pips on the dice will start the game To play you throw with the dice one time and move your stone forward the number of pips the dice indicates The game board on the packaging consists of a day side sunny and a night side stars On the sunny side you can earn Watts on the night side you can lose Watts The day side is everything on the left side of the dashed line the night side is everything on the right side of the dashed line A player can not have less then 0 Watts The white circle in the middle is the finish a player will have to land exactly on the white spot and in case of more pi
29. electronics howstuffworks com question423 htm N 3 Concepts It is not important the indicator will state exactly how much power will come from the solar panel It is more important to indicate which power output is the best under the actual circumstances People will create their own idea about the meaning of the indicated value and will challenge themselves to get the highest value Figure 18 Power indicator a row of LEDs pointer and tester strip D 3 Concepts 3 3 Selected concept A morphologic diagram Appendix C 4 was made to make combinations of game and packaging concepts All combinations include a user manual in English and Khmer Three combinations stood out the non powered game with the glossy printed box the non powered game with the PVC tube lid and the non powered game with the cardboard tube lid These three combinations are quite cheap and all materials can be found and processed locally The powered game turned out to be too expensive as well as the power indicator which was patented StormPatent 1996 In order to find out what the user thought about the packaging concepts a small research was set up combining the packaging material with a global packaging design 25 randomly selected people aged from 8 to 60 were involved in the Figure 19 Square box PVC tube and designs research Every person had to choose between an existing square box and a home made plastic cylinder Secondly t
30. erviewees want to be able to store the solar panel inside when it is not being used Because none of the interviewees wanted to use the packaging itself as a base for the solar panel it was decided not to embed a mount for the solar panel into the packaging Game People don t play a lot of games in Cambodia Children play games like soccer volleyball or jump a rope for example but games involving a play board are very uncommon The reason is that there is not a lot of money to spend on luxury goods or games A limited number of games that are played are very basic and often involve throwing small rocks or shoes During national holidays some traditional games are played by adults as well as children These results show that it is very important the game should be played without the need of additional items because people are not willing to spend money on it 2 Analysis Prototype 9 out of 10 people had never heard of solar energy before After some explanation everybody understood solar energy and they all understood the advantages of not having to charge the battery in a generator shop None of the interviewees knew what to do with the lamp at first sight Few noticed the tube light inside but even if they did notice they did not know how to switch on the lamp They like the looks of the lamp but had never seen anything like it before A lot of people had problems switching on the lamp as well because once the on off button is pu
31. es of all sizes and materials When the final product pictures are present Kamworks can decide what material and shape to use guided by the requirements from this report A roadmap a step by step plan to the final product can be found in Chapter 8 The packaging will be printed using offset printing The print will be cut out using a die but machine Both operations will not be undertaken at the Kamworks workshop because it is not cost efficient to acquire the machines The fold out packaging will be transported to Kamworks where workers fold and glue the box together The user manual will be printed on 80 gram m paper using the B amp W laser printer at Kamworks d 4 The Packaging 5 The game On the right side of the box a game has been placed to teach children how to use the Angkor Light The game is a board game and players will go from dot to dot using a dice which will be included in the packaging The game board has two sides the left side is the sunny day side and the right side is the dark night side Split by a dashed line they resemble day and night The players aim is to get as many points called Watts before getting to the end of the track Watts can be gained on the day side and lost on the night side Anything can be use as a pawn a stone or a stick for example The game was created as a variation of the Dutch game called ganzenbord The game rules are printed in the user manual because they would take up to
32. goals of the company is to create a working place for orphans it is important to do as much work as possible at the company itself The Angkor Light will be sold in fixed market stalls and mobile stalls The product will be produced as much as possible at the Kamworks workshop in Sre Ampil A pickup truck or van will drive large amounts of products to a central location in Battambang and Siem Reap From those central locations the lamps will be transported to small markets by motorbikes or pickup truck The mobile stalls will pick up the products at either the central location or a local fixed market stall The boxes will be stacked to a maximum height of four No additional codes or labels are necessary 2 2 Participatory field research In a time span of five working days ten interviews have been conducted at a ten kilometre radius around the orphanage in Sre Ampil None of the interviewees had a connection to a permanent power supply although some were connected to a generator at a neighbouring house for a fixed price and fixed hours Most interviewees were in between 25 and 55 years of age and had families all sitting around the interview Interviewees were selected at random Poor as well as wealthier rural people were interviewed The interviews took about twenty to thirty minutes each and the interviewees seemed to enjoy all the attention and questions All interviews were conducted by two people The translator did a very good job transl
33. hade e 3 DO NOT put the lamp on off too often in a row e 9 Address of Kamworks etc e 10 The mark of PV GAP e 11 The amount of autonomy e 12 The amount of hours of light On the packaging an illustration of the reference of the product shape to the temples of Angkor Wat should be put B 4 3D render final design Angkor Light Figure 34 3D render of front of Angkor Light Figure 33 3D render of Angkor Light in torch mode Appendix C Concepts C 1 Original concept sketches Figure 35 General design of packaging including a manual Figure 36 Plastic cardboard tube with print Figure 37 Stitched cotton bag with label 10 Alamim von dois connected with alum mium Strip wap Figure 40 Power indicator Figure 41 Instructive comic 11 C 2 Packaging matrix Packaging matrix Costs Appearance Used for Dust amp Support Own Local Local Environment Space for Totals storage insects weight weight material production friendly information Glossy box Brown box PVC tube Poster holder Cotton bag Wooden box Aluminium cylinder Cotton cloth Paper bag Banana leafs Wooden basket Plastic blister Leather backpack Leather bag Rubber bag Table 4 Packaging matrix Calculation 2 1 0 1 2 no weight factor was used 12 C 3 Game matrix Game matrix Costs Fun factor Local Sub Clean the How to Location Dimming the External Totals production total panel
34. he requirements There are three guidelines for the design of the packaging the game and the user manual The first guidelines were taken from the recommendations of the graduation report of Stephen Boom Boom 2005 This report is about the initial design of the Angkor Light The second guidelines were taken from PV GAP PV GAP is the Global Approval Program for Photovoltaic solar generation a non profit international organization dedicated to the sustained growth of global photovoltaic markets to meet energy needs world wide in an environmentally sound manner PV GAP 2004 The lantern will be designed according to these standards and so are the box game and packaging Kamworks wants their product to meet the PV GAP standards to distinguish it from similar fake products from the Chinese market The last guideline is the information obtained in the analysis phase 2 5 1 Requirements resulting from the graduation report of Stephen Boom Guidelines from the report The packaging should express the functionality of the product with simple illustrations or symbols i Original recommendations from graduation report of Stephen Boom Appendix B 3 d 2 Analysis On the packaging an illustration of the reference of the product shape to the temples of Angkor Wat should be put At least the following aspects should be able to see and read from the outside or should be enclosed in a user guide e Clean solar panel once in a while There i
35. hey had to choose between four basic graphical designs The first design resembled a stereotype Khmer design The second design resembled a western design The third design was a flashy pastel coloured design because previous research showed people liked pastel colours and flashy designs The fourth design was based on a Japanese design because Japanese products are the most technologically advanced and best products in their eyes according to the market research The designs can be found in Appendix C 6 Figure 20 Selecting a design top design is the flashy design The results are combined in a packaging material shape and design matrix found in appendix C 5 The outcome of the research is that people like square paper boxes because it has a more solid look Also interviewees state that a square box will be more stable than a round one In total 15 out of 20 interviewees preferred a square box instead of a round one Besides the square box people also like the flashy design which was accountable for 15 out of 24 votes and secondly the western design with 5 out of 24 votes Surprisingly nobody liked the stereotype Khmer design The winning concept is a combination of the non powered game with the glossy printed cardboard box because 75 of the interviewees wanted a square packaging A manual will be included in English and Khmer and will contain an instructional comic for the illiterate 3 Concepts 4 The Packaging
36. hrough the roof and turning sand into thick sticky mud It is very hard communicating with local people on your own There are almost no English speaking people especially not in the rural areas The only people that do speak some English are college or university students Luckily the assistant manager of Kamworks does have good English skills He knows what the company is about he understands the way the students think and he is a native Khmer speaker Sometimes the assistant manager would be busy and a translator had to be found somewhere else Another translator was found in a neighbouring village but he was more eager to try to sell the products then to actually translate Finally the guidance from the accompaniment was very good Even though he had to run a business in big solar installations whenever there were questions he was eager to answer them d 7 Evaluation 8 Conclusions and recommendations The original assignment was to create the packaging with possibly a holder for the solar panel an educative game and a user manual for the Angkor Light The result of the assignment is a nearly finished design of the packaging including an educative game and a set up for a user manual The assignment can not be completed before the Angkor Light is in a production phase Conclusions can be found in the rest of this chapter followed by a roadmap which is a step by step guide for Kamworks to complete the packaging educative game and user m
37. iewees like the quality of the light What are the problems during the use of the product 17 What aspects of the product should be changed Eight out of ten people find it very hard to come up with a good answer to this question They have never seen anything like it before and have not ever worked with something like it either Their answer is that the product looks good and nothing should be changed about it Two people did know something to change One person stated the lamp was too heavy she would rather prefer a torch The other person stated the reflector came off too easily and suggested a better connection What are the interests of the buyers 18 For what reasons would you buy this lantern Interviewees want to use the lamp for both indoor and outdoor purposes Eating is mentioned by all the interviewees as is indoor lighting Farmers tend to like the torch function to catch frogs work on their land or check for animals Other outdoor functionalities include going to the toilet checking around the house for animals and attract people to their local business Other indoor functionalities include reading and making homework 19 Would you buy the lantern when it costs S50 After explanation of the benefits wealthier rural people find fifty dollar a good price for the lamp but only if the quality of the lamp is really high and the lamp will last for a long time A period of about two years is sometimes mentioned Three ou
38. l device less power 123456 5 6 Dice 1 2 3 4 5 6 3 3 Watts 1 1 2 2 3 3 Dice 1 2 3 4 Watts 1 1 2 2 Figure 30 Game rules in user manual d 5 The game 6 The user manual The user manual was created as a result of the list of demands in chapter 2 5 and the PV GAP standards found in B 1 The end result of the user manual is a set up of the final user manual All information currently available was processed in the user manual but it is not complete yet Only after the test phase of the final product all the specifications and maintenance items will be clear The design is very simple the contrast very high The design is made in Adobe Illustrator so the contents can easily be changed when all the specifications are clear The user manual consists out of four parts e How to use e Maintenance e Specifications e Game rules How to use The first sections explains the user the controls where to connect the solar panel and the external devices All possible handlings are covered in this section The battery status indicator will be explained in the Battery Status Indicator Table Maintenance The maintenance section contains advice on how to properly take care of the Angkor Light A couple of values could not be filled out yet because the Angkor Light has not passed the testing phase yet Some space has been created for extra maintenance advice resulting from further testing of the Angkor Light Specification
39. manual shall be written in English and the user s language and shall include e Acomplete list of all system components and spare parts with associated manufacturers literature specifications and warranties e A complete set of electrical schematic mechanical composition functional block diagram and layout e Battery safety requirements including maintenance replacement procedures e Lamp maintenance replacement procedures e Installation instructions that ensure proper placement of the PV module and lamp assembly The lamp must be installed in a protected environment to be consistent with the scope of this specification e Procedures for proper system operation including load conservation during periods of inclement weather and or a low voltage disconnect event A checklist that contains what to do in case of a system failure shall be included The procedures for checking that the PV module is not shaded and how to prevent shading must be explained dl 2 Analysis e Maintenance items and a troubleshooting guide referencing all the system components This must include repairs and diagnostic procedures that can be done by the supplier Lantern performance must be specified in e Rated average energy supply Wh day e Autonomy days without sunshine the lantern can service the load e Hours of use of lamp e Test conditions 2 5 3 Requirements resulting from the analysis The packaging should cost 51 50 at most
40. mbodia is taking the first step into an unknown culture In the first four weeks a lot of research helped to get a good insight in the Cambodian culture Field research and market research added a lot of insight about Kamworks local culture and on how Cambodian people shop A lot of concepts were created and with the help of a morphologic diagram five concepts were picked out The local population was continuously asked for their opinion on the packaging and played a big role in selecting the material of the packaging The same strategy was being used to select the global design of the packaging and later on the details The entire process of creating the final packaging was a mix of field research and design resulting in a packaging specially made for the Cambodian market In the end the user manual and the game were added to finish the packaging Cambodia itself posed some challenges as well The mentality of the people differs a lot from the western mentality as we know it Nothing is done in a rush and when something is done quality is far from assured It is impossible to meet more then two people in Phnom Penh in one day for example because everybody turns up late and traffic can be busy Internet was available at the company but the connection was not very stable A cloud cow or truck could interfere with the signal resulting in the loss of the internet connection Rain was another problem flooding Phnom Penh as well as our own rooms leaking t
41. nd in Appendix C 2 The different packaging methods were all tested on the individual requirements stated in the last chapter The result of the packaging matrix is that five concepts stood out The user manual will be printed on a piece of a4 paper This choice was made because a better alternative was not found The user manual will be written in English and Khmer and will also contain a small comic to educate the illiterate The five packaging concepts are stated below 1 A printed glossy cardboard box information printed on the outside in full colour 2 A plain brown box with additional printed paper glued on 3 A plastic tube with lid PVC like material with additional printed paper glued on 4 A cardboard tube with lid additional printed paper glued on 5 Astitched cotton bag with a label containing information Original drawings of the concepts can be found in Appendix C 1 3 1 1 A printed glossy cardboard box The first concept is similar to the common box shaped packaging A design will be printed on a sheet of glossy cardboard The cardboard will be die cut and folding lines will be pressed in the material The box can be folded and glued at KamWorks but an offset press is needed to produce the print Dust and insects will be kept out by the closable lid with two flaps on the slide to ensure a proper sealing The base will be glued together to create the strength needed to carry the box and lamp around Figure 10 A
42. ninety percent of the population of Cambodia does not have access to electricity from a power grid Therefore its rural population has to rely on candles or car battery powered lighting to fulfil their lighting needs Kamworks is a company based in Cambodia that specializes in solar energy appliances Two years ago the company started a project aiming at providing the rural Cambodian population with a solution to their power and lighting needs A student Industrial Design Engineering from the Technical University Delft in the Netherlands was asked to come up with a solution He developed a lantern that charges its battery during the day using solar energy providing four hours of light every night The lantern was named the Angkor Light Figure 2 The Angkor Light The design was developed into a prototype and last year Kamworks decided to refine the prototype into a real product The Angkor light was not yet ready to be launched on the Cambodian market An electronics design had to be made for the optimal charging and discharging of the battery Also the electronics for the lamp had to be improved making the lamp more efficient The product itself needed to be redesigned allowing a bigger battery giving it better ergonomic aspects and improving other shortcomings The product should be sold as well so packaging was needed To fully understand the product a user manual had to be created Another big issue is how to sell the product A selling stra
43. o much space on the packaging 5 1 Rules The rules are located in the user manual and are quite simple but should be explained by the salesman because the buyer will probably have no experience with board games Basically hitting a dot with 1 or 2 means you have to play side game 1 or 2 Depending on what side of the playing board you are you play a day game to gain Watts or a night game to loose Watts The side games teach the player about getting as much power from the solar panel as possible and saving as much power while using the Angkor Light Day game 1 teaches to aim the panel straight at the sun to get as much power as possible The number of pips on the dice corresponds with the numbers in the game In this game for example if you throw a 3 or a 4 the arrow aims in the direction of the sun and you gain most Watts Day game 2 teaches to clean the solar panel night game 1 teaches to dim the light to save energy and night game 2 teaches connecting big devices drains the battery Angkor Light Game rsjssstssasts Game rules are found in the user manual THEMIS ass Bsjdasreijpmesensghs Figure 29 Game side Day Game 1 Day Game 2 Aim panel at the sun Clean the panel more sun more power Less dirt more power Dice 1 2 3 4 5 6 Dice 1 2 3 4 56 Watts 1 2 3 3 2 1 Watts 3 3 2 2 1 1 Night Game 1 Night Game 2 Dim the light Connect a device Less light less power smal
44. of shopping differs from the way people do it in the Netherlands Production capabilities Market research Participatory field research Heee FE eni Orientation Figure 4 Flowchart of structure of analysis phase After a week of orientation the first task was to get an understanding of the company Kamworks to understand the Angkor Light project and understand what the expectations of the company were The next step was to conduct a participatory field research to get an insight in the ideas of the local population about solar energy products A market research was conducted to see how products were being sold in shops and to get an idea of which kind of products were available on the Cambodian market The last step of the analysis phase consisted of gathering information about local production capabilities because Kamworks indicated to want to do as much work as possible to provide as much local employment as possible All this research resulted in a list of requirements to guide the developing process of the packaging the game and the user manual 2 1 Kamworks Kamworks is a solar energy company in Cambodia THAILAND LAOS and was founded in 2006 by three Dutch rt on entrepreneurs Besides being a commercial ES Er Ratanakiri company it aims to provide work for Cambodian Meanchey siem Reap ne nie Tonie Sap orphans as well The company is located near the __ ROME Oa Kampong Tom capitol of Cambodi
45. on my motor bike to interview people or find shops in Phnom Penh Every weekend went to Phnom Penh or made a city trip in Cambodia with the fellow students After the concepts had been created the really interesting work began really liked going to the locals with a couple of ideas about packaging asking them what kind of design they liked and continuously fine tuning the design Getting feedback from people with a very different background then your own was the best part of the assignment was very proud when people finally understood all the information on the packaging and liked the design All this research would have been impossible without a good translator was lucky to have a very good translator named Leap who understood the company understood how we thought as a designer and translated even the smallest replies Also the support from Kamworks in Cambodia as well as in the Netherlands was very good There was always time for questions can look back on a very good time in Cambodia and like to thank Leap for being the best translator and a good friend and showing us the Cambodian culture also want to thank Arjen for the continuous support in Cambodia and good care even though we were a bit of trouble sometimes also want to thank Henry for his very extensive support and bright attitude from the Netherlands Finally I d like to thank the students you made it unforgettable Figure 1 The students Miriam Martijn Erik
46. ontinuous correlation between graphical design and evaluation at the local population This resulted in the final design of the packaging user manual and game The design was presented to Kamworks as a prototype as well as a digital file Summary Samenvatting Dit is het verslag van een Bacheloropdracht van de studie Industrieel Ontwerpen aan de faculteit voor Construerende Technische Wetenschappen aan de Universiteit Twente Het verslag gaat over het ontwerp van een verpakking een educatief spel en een gebruikshandleiding voor een lantaarn op zonne energie in Cambodja Het ontwerptraject zal worden toegelicht van veldonderzoek tot ontwerpen fabriceren en testen van een prototype van het eindproduct De opdracht is uitgeschreven door het bedrijf Kamworks dat in Cambodja is gevestigd Het bedrijf is in 2006 opgericht door drie Nederlandse ondernemers en is een spin off van stichting Pico Sol Na een sinds 2001 aantal jaar installaties op zonne energie gebouwd te hebben heeft het bedrijf in 2005 een prototype van een lantaarn ontwikkeld de Angkor Light Daaruit is Kamworks ontstaan De Angkor Light is een lantaarn die wordt opgeladen op zonne energie en is ontwikkeld voor de landelijke bevolking van Cambodja De doelgroep is de middenklasse en de arme landelijke bevolking van Cambodja Kamworks is een bedrijf met als motto Betaalbare energie voor een duurzame ontwikkeling Naast het genereren van omzet heeft het ook als doel om weeskinderen
47. or Light norechargecosts ef stemde Gjina Freeenergyfromthesun BFE EHBE Bij DME ME KAM WORKS European design Solar panel included gen sens sono Cambodian made European design a Cambodian made 9 Angkor Light no recharge costs 8 sssonsst ofmssas Free energy from the sun Hitt 686005 BIG HUL GB 22 Angkor Light Mi The lamp that works on sunlight Kien Svay district Kandal provence Cambodia 15835 082 963 163 SUF RIGS sms How je MBIT Figure 51 Version 5 Added address and improve frontal graphics KAM WORKS including a 4Wp solar panel 5 oga fa Angkor Light pente eam aie The lamp that works on sunlight ON Bien Ge HQ RED SESE BIGO RS PNA European design made in Cambodia meenomen M w eeigegrenasngen Your local retailer santen Kamworks Figure 52 Version 6 Created icons K SES ee Angkor Light lient iia aioe The lamp that works on ee rpg veu AP WED SEDICMESBIGORS ss including a 4W p solar panel pronao apani 4 fists Angkor Light 5 Gw The lamp that works on sunlight ann ieee SQ RSED SSDS BIGORS PEA European design made in Cambodia weuwmsenid s meigegsvangn Your local retailer asile Figure 54 Version 8 Enhanced the contrast of background of icons improved icons 2 3 amp 5 Angkor Light Game tasjsinissasts Rules and regulations are found in the user manual HALISMUwS MmBBDESPSwrsipossidp
48. or both indoor and outdoor Boh Mah purposes Eating is mentioned by all the interviewees as is indoor lighting Farmers tend to like the torch function to catch frogs work on their land or check for animals Other outdoor functionalities include going to the toilet checking around the house for animals and attract people to their local business Other indoor functionalities include reading and making homework Boh Mah is the Khmer equivalent of the game hopscotch in Dutch hinkelen 9 What do current games look like All games involve basic materials From a football or volleyball to a simple rope or some sticks and stones Cambodians find a way to entertain themselves with whatever is available 13 Which functionalities will be used The prototype has basic functions all of them were used People understood how to hang the light to resemble a normal lamp People put it on the table and understood the function of the Seven out of ten interviewees read and write Khmer Older women reflector using it as a torch do not have a high literacy level older men do usually read and write Most of the children go to school where they are being taught in the Khmer language Overall 80 of all men read and write and 60 of all female read and write source http www nis gov kh CENSUSES 10 How good are the language skills of the target group 14 Does the target group understand how the lamp and the solar panel work Not wi
49. performance of nine year old solar home systems and street lighting systems in Indonesia article in Renewable amp Sustainable Energy Reviews Vol 3 pp 1 47 PDF available by Science Direct Elsevier 1999 Rotman Mando Exploratory research for appropriate Product Market Combinations in Cambodian rural areas University of Twente Enschede 2006 StormPatent Battery voltage tester for end of cell having indicator disposed on battery side US Patent 5525439 1996 http www patentstorm us patents 5525439 description html accessed may 2007 UNDP Factsheet Cambodia 2006 http hdr undp org hdr2006 statistics countries country_fact_sheets cty_fs KHM html accessed may 2007 WorldBank Astae Asia alternative energy program 2007 http www worldbank org astae enpogen accessed may 2007 co Literature Appendix The table of contents can be found at page 5 amp 6 d Appendix Appendix Thesis Stefan Ruiter Contents Appendix A Analysis ensermoneemerrisednerinerverernenderesandnsentesetdenneierrdend reeden 2 A 1 Analysis of participatory field research eenen 2 Appendix B External documents ss 6 B 1 PV GAP standards 6 BZ Product COST DrFEAKOOWIN gcse vcssssschcccdnassenedteneavsavadtacsasvenceddwussenceheseienes 7 B 3 Recommendations report Stephen Boom 8 B 4 3D render final design Angkor Light 9 Appendix CE CON CCUG PS akten knbeemn tate riheesen 10 C 1 Original concept SKCLENES das a
50. pidly The city hosts a big range of workshops Finding the right workshop is quite a challenge though The Cambodian Yellow Pages printed as well as online are terribly out of date and shops move around all the time A big advantage is that clusters of shops of one type can be found everywhere Once one shop is found there will be a number of similar shops around it Fabrication of printed work plastic basic shapes and all kinds of metals are found throughout the city The Don Bosco technical school is a school in Phnom Penh for practical Cambodian students The school has some offset printing and cutting facilities A connection between Kamworks and Don Bosco has already been established The school offers good prices because the work is done by students trying to get some experience Eight print shops were visited in Phnom Penh All print shops are able to make copies and print paper up to a3 size Two print shops were able to produce packaging by offset pressing but neither could give a price quote without the final design Four out of eight print shops are able to produce silk screen prints Four cardboard box manufacturers were visited in Phnom Penh Two of the manufacturers were able to print the packaging in one colour and at a low quality At three out of four manufacturers it was possible to order standard sized packaging as well as custom sized packaging The only material available at all manufacturers was corrugated cardboard 2 5 T
51. price quote can only be obtained with a final version of the design By combining games and packaging methods in a morphologic diagram a good understanding was created about the best combinations It is very important to explain the principal of solar energy on the packaging otherwise people do not understand the profits of the Angkor Light Ww UI 8 Conclusions and recommendations 8 2 Roadmap with recommendations Packaging Once the final product is being produced product photographs will have to replace the photographs of the Angkor Light at the front side of the packaging Once the logo is complete it will have to replace the old logo on the packaging The graphical files are in the possession of Kamworks Adobe Illustrator CS2 will be required to edit the design The graphical files will have to be saved as a PDF file As many print shops as possible will have to be contacted for a price quote with the finished design Often print shops do not offer off set printing at The packaging has to meet the following requirements Packaging The total costs per packaging should not exceed 1 50 The packaging hast to maintain its shape when a pressure of 8 Kg is exerted equally on the top of the packaging The weight of the packaging should not exceed 200 g The materials should be found in Cambodia Optionally an extra layer of glow in the dark paint could be applied to improve the validity of the packaging Two silk screens
52. ps on the dice the extra steps have to be taken backwards Once playing there are six options Your stone lands on a 1 at the day side it means you play day game 1 Your stone lands on a 2 at the day side it means you play day game 2 Your stone lands on a 1 at the night side it means you play night game 1 Your stone lands on a 2 at the night side it means you play night game 2 Your stone lands on a0 this is a resting spot you don t play a game the next person can throw the dice Your stone lands on the white circle in the middle you get 5 bonus Watts and the game is finished everybody counts their Watts and the person with the most Watts wins Figure 31 User manual battery status indicator table 0 5 blink every 0 5 second 5 25 blink every 1 second 25 50 blink every 3 seconds 50 75 blink every 6 seconds 75 100 blink every 9 seconds Day Game 1 Aim panel at the sun more sun more power Se 0 SIAN vt DTE 6 Day Game 2 Clean the panel Less dirt more power Dice 1 2 3 4 5 6 Dice 1 2 31415 6 Watts 1 2 3 3 2 1 Watts 3 3 24 2 1 1 Night Game 1 Night Game 2 Dim the light Connect a device small device less power 8 Dice 1 2 3 4 5 6 Watts 1 1 2 2 3 3 Less light less power Dice 1 2 3 4 5 6 Watts 1 1 2 2 3 3 6 The user manual W W 7 Evaluation Accepting an assignment in Ca
53. r the stamp of the local retailer as proof of a genuine product The first set of icons shows the user to put the solar panel directly into the sun The second set of icons shows the user to keep the solar panel clean The third set of icons shows the user to avoid overheating the lamp European design made in Cambodia Your local retailer asveiisnmes Kamwo of Seay SES KA bwa The fourth set of icons shows the user it is Cambodia 455 092 962 162 vemswsendlje sniper possible to power small devices It is not Ru Fins jee soa de recommended to power large devices wapa Oty tim 96 Figure 27 Left hand showing icons 4 2 3 Back side The back side shows the opposite of the front side night instead of day The top part of the graphics shows that the lamp gives light at night The references to Cambodia the temples and the house are lit up now A father and his son shine light in the darkness with the Angkor Light to show the Angkor Light is an investment in the family The bottom part sums up all the big plusses of the lamp in English Khmer and icons e The first row shows the principal of solar energy the sun shines on the solar panel and the solar panel powers the lamp EERE e The second row shows the lamp shining and the possibility to power a small device like a mobile telephone or a radio e The third row shows the three different positions and functions of the lamp stand up hang down an
54. rage energy supply Wh day e autonomy days without sunshine the lantern can service the load e hours of use of lamp and e test conditions Categor Percentage Name Price Total B 2 Product cost breakdown Bory g Components Subtotal Total Plastic components Electronics Metal components Screws Nuts bolds etc Electronic parts Solar panel Transport Packaging Breakage Transport Packaging Breakage Packaging S1 50 Transport Packaging Breakage S1 32 Totaal Transport Packaging Breakage Transport Transport Packaging Breakage Total product costs Marketing Overhead Profit Margin retailer Table 3 Product cost breakdown Totaal Overhead and Selling price marketing Total product cost costs Kamworks Profit distributors Profit distributors Profit distributors S6 50 Table 2 Product cost breakdown B 3 Recommendations report Stephen Boom The packaging The packaging should express the functionality of the product with simple illustrations or symbols At least the following aspects should be able to see and read from the outside or should be enclosed in a user guide e 1 Clean solar panel once in a while There is a lot of dust in rainy season e 2 How to charge the lamp e 3 Put panel in sun with cell side up e 4 Howto replace batteries e 5 Howto replace the light bulb e 6 DO NOT put the lamp in the full sun this will lower the life time of the battery e 7 DO NOT put the panel in s
55. rs good protection from dust and insects as well Kamworks will put a sticker on the cardboard box There is no permanent distribution plan for the Angkor Light yet After discussions with Kamworks it is most likely there will be about four main distribution points throughout Cambodia All products will be manufactured and put together at the main office near Phnom Penh From there the boxes will be transported with a pickup to one of the four distribution points From the distribution points the boxes will be transported to the local fixed market stalls either by pick up or car The boxes will be stacked to a maximum height of four boxes so one box needs to be able to bear the weight of a maximum of three others 6 kilograms 4 4 Costs and production The packaging is finished but Kamworks decided to design a new logo Besides a new logo there will be another change The design of the Angkor Light will be finished after the design of the packaging so only renders or pictures from the prototype could be used for the current packaging The source file has been set up to allow changes of such a nature The only disadvantage is that a price quote is unavailable without the finished design even if the colours are about the same Without a price there is also no possibility to decide exactly which material to use and thus no possibility to decide exactly which shape the bottom and the lid of the box will get The print house has standard templates for box
56. s Angkor Light Game tasjsepisensts Game rules are found in the user manual OEMs AgBdESHassipomsebgs 24 European design made In Cambodia Kamwork s a Phum See Ampil Kram Christel Kien Sway cfintrict Kandal provence Cambocis 855 092 962 16 At 4 rojen grapas ZELT pastseHsemgsdrsonsjpsindnj Paie mins The lamp that works on sunlight Figure 55 Version 9 Final version address block moved icon 4 removed improved icon 1 Angkor Light Game fmsjlssstsensts Game rules are found in the user manual 25 D 3 User research about packaging User research final design of packaging Overall Let the user look at the packaging and ask them what kind of product will be in the box Do they see the solar panel Do they see the lamp Do they understand that light from the sun will be turned into power to power the lamp Icons Per icon Do they understand what it stands for DO U B W NN e Backside Understand the charging principle Understand the product will give light Understand the product will power small devices 26 D 4 Scan user research dirty solar panel 27
57. s The specifications of all the components of the Angkor Light will be specified in this section Specifications for the battery lamp and solar panel were available at the moment of creating the user manual but the amount of autonomy and the exact daily run time are unclear Angkor Light Game rules The rules for the Angkor Light Game are placed in this section The rules are placed on the user manual because there was no space available on the packaging The four side games are placed on the right side of the game rules W d 6 The user manual User Manual Angkor Light How to use Charge the lamp by connecting the solar panel to the lamp at the power input connector 1 Connect a small external device to the power output connector 2 Turn the lamp on by pushing the indicated on off button 5 once Turn the lamp off by pushing the indicated on off button 5 once more Dim the light to decrease the output of light and save energy by pushing the button 4 Increase the light by pushing the button 3 Aim the solar panel directly at the sun for optimal performance Attach reflector facing upwards for a focussed beam of light The battery indicator will show the state of the battery and charging status as shown in the table on the right During charging with the solar panel the indicator will continuously be on Maintenance Keep the lamp and the solar panel clean and store the lamp in a dry place fr
58. s a lot of dust in rainy season e How to charge the lamp e Put the solar panel in sun with cell side up e How to replace batteries e How to replace the light bulb e DO NOT put the lamp in the full sun This will lower the life time of the battery e DO NOT put the panel in shade e DO NOT put the lamp on off too often in a row e Address of Kamworks etc e The mark of PV GAP e The amount of autonomy e The amount of hours of light Almost all requirements will go to the program of requirements It is no longer needed to inform the user about changing the battery and light bulb because according to the report of Kranen Kranen 2007 the user is unable to perform this action The mark of PV GAP will also not be present on the product because it is not allowed to use the logo before the product has been tested 2 5 2 Requirements resulting from the PV GAP standards All components must be provided with relevant documents concerning their rating certificates and specifications in the language of the user and or technician Instead of a written user s manual illustrations may be used where appropriate Labeling on equipment shall be in accordance with good ergonomic principles so that warning notices controls indications testing facilities fuses etc are sensibly placed and logically grouped to facilitate correct and unambiguous identification A manual including a list of spare parts and tools should be provided with the product The
59. shed it will take about two seconds before the lamp lights up These results show that it is important to explain the principal of solar energy on the packaging The packaging has to make clear what kind of product the Angkor Light is and what its functions are 2 3 Market research A small market research on lanterns and photo voltaic products was conducted to determine what kind of products are available on the Cambodian market today and what kind of packaging they come with Another goal of this research was to find out how Cambodian people buy their products Rural people use three kinds of light in the evening The most basic way of obtaining light is through fire An oil lamp or kerosene lamp is used in the middle of the room but provides a very flickering light is dangerous and is vulnerable to wind The most widely used solution is to get light through a system of a car battery and a tube light The battery has to be recharged regularly and degrades quickly due to bad quality recharging RECambodia 2004 The third option is to use a battery powered lantern or flashlight The solar lantern of KamWorks will fit in the last group of products Figure 7 Typical city electronics shop Currently there are quite a large number of lanterns candles and flashlights on the market All lanterns are quite similar and come in cardboard boxes that all look alike These products are currently sold at all markets and in most electronics shops A stereo
60. sun and to keep the panel clean at all times They will also learn to save energy by dimming the light and not to connect large devices to the battery The game will be played at one side of the packaging which will look like a walking track There will be a number of stepping stones in five different colours Four out of five colours mean a side game The purpose of the side games is to earn points called watts and give the user information about the input and output power of the lamp The fifth colour means a safe spot you can not earn or lose watts The four side games displayed on the other side of the packaging The user can not get a negative amount of points since a battery cannot lose energy when it is empty The game is finished when the first user gets to the end of the track Shell Solar has developed a board game aiming to educate users about charging and unloading batteries The game is depicted in Figure 15 Figure 15 The Shell Solar Power Game 5 3 Concepts 3 2 2 Powered game The basic idea about the powered game is to hook up the solar panel to the packaging powering the game This way people will automatically find out how the panel works if they do not do it right the game can not be played The game will be based on the elektro game The game consists of a number of aluminium dots on the box which can be connected with a wire A circuit board of aluminium strips will make sure a
61. t of ten interviewees would buy the lamp if it would cost fifty dollar For four out of ten interviewees the price was way too high These people indicated a price in between five and twenty five dollar would be a good price 20 Would you buy the lantern when it costs S40 The same three out of ten people would buy it for forty dollars too but the price is still too high for the poorer rural people Questions concerning the packaging 21 Where does the target group want to mount the solar panel Six out of ten people want to mount the solar panel on the roof Four out of those six want to be able to remove the panel from the roof when not used People are afraid of damage by rain wind and especially children Also they are afraid of thieves climbing on their roof to steal the solar panel Four out of ten people want to place the solar panel on a dedicated table or chair in front of the house All four people want to take the table or chair inside when the panel is not used They want to put it inside for the same reasons 22 What makes a packaging good in the eyes of the target group Ten out of ten interviewees want the lamp to be packed in a firm box Nine out of ten people want to use the box to store the lamp when it is not being used The box is quite important in the interviewees point of view because it is prove of a genuine product no fake replica from China The company details places to repair and quality standar
62. tegy had to be developed and selling locations had to be created Kamworks selected five students to work on this project The assignment The assignment described in this report is the creation of the packaging with possibly a holder for the solar panel an educative game and a user manual for the Angkor Light An action plan was made to define the assignment and a global roadmap was set up to complete it Selected Final product j gt pi Requirements finished concept development product Figure 3 Flowchart of structure of assignment and report The assignment started with an analysing phase Chapter 2 First a short analysis of the company Kamworks was conducted to understand how the company operates Secondly a participatory field research was conducted to gather information about the Cambodian people The first goal of the research was to find out what they think about the current prototype of the Angkor Light Other goals were to see how and if Cambodian people play games and how they want to mount the solar panel Also an insight in Cambodian culture and situation of living was achieved Following the field research a market research was conducted The goal of the market research was to find out which similar products existed on the current market Another goal was to find out what kind of packaging was used and what they looked like The last goal was to gain more insight in how Cambodian people buy their products The next stag
63. test lab to verify the manufacturer s calculations e specification by the manufacturer concerning the days of autonomy under testing conditions e certificates e manual including list of spare parts and tools as described in clause 8 8 Manual The manual shall be written in English and the user s language and shall include e a complete list of all system components and spare parts with associated manufacturers literature specifications and warranties e a complete set of electrical schematic mechanical composition functional block diagram and layout e battery safety requirements including maintenance replacement procedures e lamp maintenance replacement procedures e installation instructions that ensure proper placement of the PV module and lamp assembly The lamp must be installed in a protected environment to be consistent with the scope of this specification e procedures for proper system operation including load conservation during periods of inclement weather and or a low voltage disconnect event A checklist that contains what to do in case of a system failure shall be included The procedures for checking that the PV module is not shaded and how to prevent shading must be explained e maintenance items and e a troubleshooting guide referencing all the system components This must include repairs and diagnostic procedures that can be done by the supplier Lantern performance must be specified in e rated ave
64. thout explanation Nine out of ten interviewees had never heard of solar energy before and ten out of ten people had never seen a device like this and did not know what to do with it After explanation people understood the advantage of not having to Soccer volleyball jumping the rope small games with few basic charge the battery at a generator shop and they understood the materials and traditional games basic functions of the prototype as well All the functions of the lamp are understood as well people tried to hold it as a torch used the reflector in both positions and understood how to switch it on and off 11 Which games does the target group actually play Questions concerning redesign of the lamp from Martijn What is the opinion of the target group about the product 15 What is your first impression of the product Ten out of ten interviewees stated to like the looks of the product Since they had never seen a device like it most did not know what to do with it at all The colours look good they can not imagine the lamp in other or better colours because they have never seen it Two out of ten interviewees wanted to buy the product straight away even though they did not know what it was 16 What are good things of the product People like to have one product for indoor as well as outdoor usage The absence of recharging costs is another big plus People like the modern and solid looks of the lamp Six out of ten interv
65. tional comic 3 2 4 Power indicator The basic idea about this concept is to connect the solar panel to an indicator embedded in the packaging The indicator can produce light sound motion heat or some other kind of noticeable output The output of the indicator will specify how much power is being transformed by the solar panel This way people get direct feedback whilst aiming the panel at the sun They will also notice that cleaning the surface of the solar panel will increase the power output This indicator will result in a fun factor in the product with people trying to get the best power output It will also help to optimize the performance of the lamp the more power it gets from the sun the more light it gives at night There are a number of ways to visualise a current from a solar panel A row of LED lights can be used to show the amount of current from a solar panel Also a pointer or a sound can be used with a scale of zero to the maximum output A satellite finder works in the same way giving the user feedback in the shape of a sound and a moving pointer Another way is to use a thermo chromic strip like the ones used as a battery tester label at Duracell batteries Another way is to tell the user to make the shadow created by the solar panel as big as possible blocking as much sun as possible The shadow is the indicator and if a cloud or a tree is blocking the sun the shadow will be gone Battery testers http
66. to the lamp Simple English and Khmer text underlines the principal with The lamp that works on sunlight and Including a 4Wp solar panel The product is made for the Cambodian market and therefore two typical Cambodian items are displayed on the background the temples of Angkor Wat on the left and a typical Cambodian house on the right A n Q ko r g ht The function of the reflector is explained visually The lamp that works on sunlight by showing the lantern in the torch position AYU S6DIMSBIGO RS D S515 En ___ Figure 26 Front side with lantern in full col The Latin font used for the packaging is Myriad TO SIAE EN C207 Myriad is a strong font with a modern look that fits the modern looks of the Angkor Light When production of the packaging starts Kamworks has to buy the font for 35 dollar The Cambodian font is called Limon F2 This font has been used by Kamworks before and was chosen for its clarity even when printed very small i http www adobe com 60 4 The Packaging 4 2 2 Icons left hand side On the left hand side of the packaging a series of icons is placed to form a user manual for the illiterate This side of the packaging will also be used by the salesman in the shop to get buyers to understand the functions of the product The address of Kamworks is printed in English as well as Khmer in a white rectangle below the icons Next to the address a space has been created fo
67. ty tend to go to a street or area full of the same kind of products and ask salesmen about their products For people from the city as well as for rural people it is the salesman who has a lot of influence on what the customer buys If the salesman is able to explain the rules of the educational game easily it is a unique selling point providing the buyer not only with light at night but with something to do as well 2 4 Local production capabilities 2 4 1 Kamworks workshop The goal is to do most of the work involved in producing the Angkor Light at Kamworks see chapter 2 1 Tools for cutting plastic paper and wood are available at the Kamworks workshop A vacuum forming machine is available as well An electronics workshop is present as well allowing basic electronic processing At this moment Kamworks has four employees who can use all the tools in the workshop More orphans will reach the age of 18 soon and they can all work for the company Two black amp white laser printers are present but they are limited to printing at a4 size A budget to acquire new machines is available but the cost per packaging must be kept under S1 50 according to the budget found in the report of Kranen Kranen 2007 Appendix B 2 bo 2 Analysis Kamworks has a motorbike and a pickup truck Three out of six employees have their own transport and are eligible for fuel compensation 2 4 2 Phnom Penh Phnom Penh has 2 million inhabitants and is growing ra
68. type box has the following features e A big picture of the lamp at the front of the box e Asmall user manual on the side of the box e Explanation of features of the lamp company details and quality standards at the back e Different ways or situations to use the lamp on the other side of the box dl 2 Analysis Figure 9 Stereotype box front big picture side user manual back specification other side ways to use the product The packaging of flashlights is more varied Some come in small boxes others in plastic blister packaging and some do not even have a packaging at all Blister packaging usually does not have a big picture of the product on the front side because the product itself will be visible The backside is used to display product features a user manual and some properties of the torch Figure 8 Blister packaging How Cambodian people shop There is a big difference between people living in cities and people living in the rural areas People in rural areas do not go out of their community often They like to buy their products on a local market from a salesman they know It is common to tell the salesman what you are looking for and he or she will show the customer some products Every market has a selection of electronic equipment Also products like eggs and fresh food are sold on mobile market stalls People in cities travel more and are not bound to one local market for their products People from the ci
69. used in move the address section to create more space for the stamp of the local retailer and remove one set of icons which was not very useful AR gt Re 4 i i 4 Ws P l Eg Figure 25 Continuous changing of final product S 4 The Packaging 4 2 Final graphical design The design is very image oriented because the participatory field research showed that the interviewed people found it very hard to imagine something they had not seen before Solar energy is new to most of the people and it is very important to explain the advantages of it The design is full of colour as well to make it fit in and stand out of all the similar products on the market today The packaging has a day and a night side On the day side which is the front side of the packaging the principle of solar energy is being explained On the night side which is the back side the functions of the lantern are explained Even the game on the right hand side of the packaging uses the day and night graphics 4 2 1 Front side The front side of the packaging is the business card of the product inside The Kamworks logo and product name are present and a big picture of the product sits in the middle of the design Since most Cambodian people do not know anything about solar energy the principal of solar energy had to be explained A ray of sunshine is depicted coming from the sun hitting the solar panel and being transformed into electricity which goes
70. wente with this assignment After spending the first week on orientation an analysis was made of Kamworks The next step was to conduct a participatory field research The aim of the research was to obtain qualitative as well as quantitative information on how the local population view the current prototype packaging and games The research provided good insights in Cambodian culture and the standard of living Next a market research was conducted aimed to gather information on similar products on the market today and to see how Cambodian people buy their products To finish up the analysis phase a research has been conducted to see what kind of production possibilities were at hand at Kamworks and in the rest of Cambodia This analysis phase resulted in a program of requirements A large number of packaging and game concepts were created Appendix C 2 Amongst the concepts were packaging concepts ranging from a cotton bag to a plastic PVC tube and game concepts from a board game to an educational comic All concepts were evaluated using a matrix containing ten criteria The five best concepts were combined with three game concepts in a morphological diagram The result of the diagram in combination with an evaluation involving the local led to the choice of a cardboard packaging with a board game embedded in it The user manual will be printed separately and included in the packaging on a sheet of a4 paper The final design stage consisted of a c
71. will have to be produced costing 40 The graphical design is embedded in the Adobe Illustrator file already User manual Once the final product is ready and tested the missing specifications and maintenance items in the user manual have to be filled out The product will also have to undergo a PV GAP test before the PV GAP logo can be used The user manual has to meet the following requirements User manual A complete list of all system components and spare parts with associated manufacturers literature specifications and warranties should be present A complete set of electrical schematic mechanical composition functional block diagram and layout has to be present Battery safety requirements including maintenance replacement procedures have to be present Lamp maintenance replacement procedures have to be present Installation instructions that ensure proper placement of the solar panel have to be present Procedures for proper system operation including load conservation during periods of inclement weather and or a low voltage disconnect event have to be present A checklist that contains what to do in case of a system failure shall be present The procedures for checking that the solar panel is not shaded and how to prevent shading must be present Maintenance items and a troubleshooting guide referencing all the system components including repairs and diagnostic procedures that can be done by the supplier have

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