SERVE TAP WATER
Contents
1. BEFORE WORLD WATER WEEK STEP 1 DETERMINE HOW YOU LL COLLECT AND TRACK PATRON DONATIONS CUSTOMERS CAN DONATE BY Donating at your restaurant by adding a donation to the bill Texting the word TAP to UNICEF 864233 to make a 10 donation Scanning to donate using MS Tags on restaurant materials Donating online at UNICEFTapProject org As you determine how to collect and track patron dona tions we recommend that you integrate UNICEF Tap Project donations into your Point of Sale POS System for World Water Week The POS System integration provides numerous benefits such as Customers can clearly and easily specify their donation as part of their bill without compromising server gratuity Customers receive an immediate record of their donation on their receipt You can track donations collected by individual ser vers in case you would like to implement a server incentive program You can also quickly and easily pull a line item report at the conclusion of the campaign to determine the total donation amount for the U S Fund for UNICEF Simple instructions for programming the most widely used POS Systems including Digital Dining Aloha and HotSauce are available at UNICEFTap Project org in the Restaurants section The goal is to end up with the equivalent of an Open Food Non Taxed item that prints on receipts and your Internal reporting but not to your kitc2. or have parental permission to participate By texting YES the user agrees to the terms and conditions Service is available on most carriers Message amp Data Rates May Apply Donations are collected for the benefit of the U S Fund for UNICEF by the Mobile Giving Foundation and subject to the terms found at www hmgf org t You can unsubscribe at any time by texting STOP to short code 864233 text HELP to 864233 for help Scan to donate This year we have added Microsoft Tag barcodes to the Tap campaign which allow people to make donations using their mobile phones Users simply download the Tag app from their app store or http tagapp com scan the Tag barcode enter their phone number and the 10 donation will automatically be billed to their mobile phone bill Users can scan and donate multiple times To learn more about Microsoft Tag please visit http tag microsoft com STEPS FOR CAMPAIGN ACTIVATION STEP 2 PROMOTE YOUR INVOLVEMENT WITH THE UNICEF TAP PROJECT TO YOUR PATRONS AND FRIENDS IN THE RESTAURANT INDUSTRY Beginning immediately you can start to spread the word to your customers and like minded restaurants about your involvement in this important lifesaving campaign Pro motion opportunities include Display the Window Decals included in your Restaurant Activation Kit in a prominent location in your restau rant The Window Decals feature an easily removable adhesive so you can consider placing them on your fro
3. A UNICEF TAP PROJECT RESTAURANT ADVISOR TOP CHEF FINALIST OWNER GRAFFIATO WASHINGTON D C 6 WHEN YOU TAKE WATER GIVE WATER UNICEFTAPPROJECT ORG STEPS FOR CAMPAIGN ACTIVATION PATRONS CAN DONATE TO THE UNICEF TAP PROJECT IN FOUR WAYS Give here at our restaurant our main focus By texting the word TAP to UNICEF 864233 Scan to donate using MS Tags on restaurant materials Online at UNICEFTapProject org When you greet our patrons call attention to their tap water if applicable as well as the UNICEF Tap Project Table Tents If integrating into POS Let the patrons know that any donation they wish to make will be added to their bill and will appear on their final bill as a line Item If not integrating into POS Let the patrons know they can verbally communicate the amount they would like to donate and It will appear as a line item on their final bill We are also promoting our involvement in the campaign through Window Decals Table Tents and email if applicable Customers are not required to participate but you should encourage their support by reinforcing the fact that a single dollar can provide a child in need with safe clean water for 40 days When the bill is requested if a patron has not already expressed his her interest in making a donation politely ask if he she would like to add 1 or more per person as a UNICEF Tap Project donation Customers can dona
4. ATIONS AND EVALUATION Beginning March 26 you can submit the amount of patron donations collected along with your contributions You can use your credit card to donate easily and securely at or you can mail a check using the Donation Form and preaddressed Donation Envelope included in this Restaurant User Guide Donations should be submitted by April 30 2012 You will also receive a survey via email Your comments and feedback will help us improve the campaign in 2013 STEP 6 CELEBRATE YOUR CONTRIBUTION Thank you for your restaurants Important work through your role in the UNICEF Tap Project By raising awareness and funds to provide safe clean water you have made a difference and saved childrens lives in Togo Vietnam Mauritania and Cameroon De j
5. March 2012 TAP PROJECT WHEN YOU TAKE WATER GIVE WATER RESTAURANT USER GUIDE g unicef TAP PROJECT WHEN YOU TAKE WATER GIVE WATER RAISE YOUR DEAR RESTAURANT Sr wie Ler G L S O E L L If this is the first time you are participating in the UNICEF Tap Project welcome If you are a returning restaurant H U NI Le E DS M O LY E we would like to extend a special thank you Strong Campaign implementation at the restaurant level is the foundation of the UNICEF Tap Projects success During World Water Week March 19 25 2012 our mission p is to raise money and awareness to help children impacted T H E 5 0 JAN y by the world water crisis Nearly 900 million people lack access to safe clean water Your support makes you one PROVIDE SAFE CLEAN WATER TO THE of thousands of compassionate restaurateurs who are WORLDS CHILDREN answering the call to make a tremendous difference in those children s lives The U S Fund for UNICEF s mission Is to reduce the number of children dying daily TAB LE O F C O NTE NTS from preventable causes bringing the toll of 21 000 a day down to zero We are confident that we can reach the day UNICEF Tap Project Impact 5 when no child dies of preventable causes including water Steps for Campaign Activation 4 8 related diseases and your participation as a UNICEF Tap Staff Talking Points 2 Project supporter is key to getting there Donation Form 7 This Restaurant Us
6. TIVATION WORLD WATER WEEK DURING WORLD WATER WEEK STEP 4 CAMPAIGN EXECUTION AS A PARTICIPATING RESTAURANT you have received Table Tents and Bill Stuffers to Support your efforts TABLE TENTS The Table Tents can be placed on each table and will provide both background on the UNICEF Tap Project and instructions on how to make a donation BILL STUFFERS Should attach to menus and or bill holders or simply placed on tables during World Water Week Be sure to properly display both the Table Tents and Bill Stuffers included in your kit and execute the plan you developed to collect and track donations via your POS System Remind your staff about the Importance of their role In the campaign and display the Staff Information Poster that provides information about the campaign Photo Courtesy of Siri Angeles SAMPLE SUPPORT MATERIALS BILL SURFER TABLE TENT P Unic w EF app Give WATER Poject 0 rg WINDOW DECAL UNICEF Tap Project was one of the first campaigns that participated in when started my manage ment position at Rover s in 2007 The concept is so simple 1 can provide one child with safe drinking water for 40 days Nearly anyone can participate and the impact is huge SIRI ANGELES UNICEF TAP PROJECT RESTAURANT ADVISOR MANAGER ROVER S LUC SEATTLE WA TAP PROJECT WHEN YOU TAKE WATER GIVE WATER AFTER WORLD WATER WEEK STEP 5 SUBMIT YOUR DON
7. er Guide includes step by step instructions for UNICEF Tap Project activation including how to promote the campaign train your staff and collect and submit donations Additional support can be found at UNICEFTapProject org where you can download materials and find answers to any questions you may have as you activate the campaign or submit donations Just as a single glass of water can change the world we know that every single restaurant supporter can make a world of difference Your implementation of the UNICEF Tap Project will enable UNICEF to have a global impact in the fight to provide children with access to safe clean water We are extremely thankful for your commitment to help us do whatever it takes to save a child WARM REGARDS he Lln Caryl M Stern School children wash their hands with soap after the use of latrines President and CEO in Segbe Maritime region Togo These children will benefit from water U S Fund for UNICEF and sanitation infrastructures provided by UNICEF and the Tap Project Photo UNICEF 2009 H Bonnaud Togo t WHEN VNII TAKE WATER GIVE WATER NICEETAPPROIJECT ORG 2 WHEN YOU TAKE WATER GIVE WATER UNICEFTAPPROJECT ORG WORLD WATER WEEK unicef TAP PROJECT WHEN YOU TAKE WATER GIVE WATER STEPS FOR CAMPAIGN ACTIVATION A STEP BY STEP GUIDE TO CAMPAIGN PARTICIPATION QUESTIONS CALL 1 8 PROJ TAP OR EMAIL TAPPROJECT UNICEFUSA ORG BEFORE DURING AFTER WORLD WATER WEEK
8. hen or bar terminals For many systems this will be as simple as entering a nightly dinner special or creating a new menu item called UNICEF lap Project Donation and specifying the following PRICING Check with your POS user manual to confirm how your specific system allows for entry of variable prices If this is not possible or you are not comfortable with giving your servers this option set the price at 1 and instruct your servers to enter this item multiple times for as many dollars as the patron wants to donate PRINTING Set the category type or equivalent in your system as you would for any retail product you offer T shirt commemorative glass etc As an alterna tive you can simply instruct your kitchen and bar staff to ignore this item If it appears on their printer SALES TAX You may have a tax sales non taxable line or its equivalent programmed in your system This should be applied when setting up the UNICEF Tap Project Donation If it does not exist In your system please refer to your user Manual or technical support for assistance in setting up this category via your Back of House tool A one time donation of 10 00 will be added to your mobile phone bill or deducted from your prepaid balance All donations must be authorized by the account holder All charges are billed by and payable to your mobile service provider All donations must be authorized by the account holder User must be age 18 or older
9. i ae Ei le Water s a daily privilege that so many of us take for granted But children are dying every day due to a lack of clean water Through the UNICEF Tap Project we can change that We can literally save the lives of millions of children through out the world just by asking our patrons to donate 1 or more at our restaurant encourage all in the restaurant community to do their part for this worthy cause and am proud to be a participating member of the UNICEF Tap Project MARCUS SAMUELSSON CHEF UNICEF AMBASSADOR TEXT TAP TO 864233 TO DONATE 5 g unicef TAP PROJECT WHEN YOU TAKE WATER GIVE WATER TALKING POINTS FOR STAFF TRAINING HERE ARE SOME KEY TALKING POINTS YOU CAN USE AND CUSTOMIZE AS NECESSARY FOR YOUR STAFF TRAINING It s World Water Week and we are participating in the UNICEF Tap Project We will invite customers to donate 1 or more for the tap water they usually enjoy for free All funds raised support UNICEF s efforts to bring safe clean and accessible water to the millions of children around the world who need It 1 can provide a child with access to safe clean water for 40 days Photo Courtesy of Mike Isabella I m proud to support UNICEF in helping children around the world gain access to clean safe drinking water Through the UNICEF Tap Project we offer Graffiato guests an opportunity to make a global impact from their local community MIKE ISABELL
10. nt door windows or even bathroom mirrors Use the downloadable UNICEF Tap Project promotional tools in the Restaurant section at UNICEFTapPro ject org to promote your participation on your website or social media channels For example Downloadable banners Sample Facebook post Access to UNICEF Tap Project logos To enhance your efforts the U S Fund for UNICEF will be working to promote the UNICEF Tap Project through UNICEF TapProject org national advertising and PR before and during the month of March Visit UNICEF TapProject org Media section to see a sample of last years media Photo Ted Sabarese WORLD WATER WEEK MARCH 19 25 2012 STEP 3 TRAIN YOUR WAIT STAFF Since your wait staff will be on the front line of the campalgn we advise you to conduct a staff train ng on the campaign a minimum of three times Your Restaurant Activation Kit includes key talking points for training on the Staff Information Poster to display n a backroom area Consider implementing a server incentive program rewarding the serverls who generate the largest amount of donations during World Water Week Additionally if you signed up for the UNICEF Tap Project through a UNICEF Tap Project volunteer simply reach out to him her if you would like assis tance training your staff or email tapproject unice fusa org with any questions STAFF INFORMATION POSTER A lig D Fe ea n mg Waas ii i M
11. te any amount of their choice at our restaurant If a customer wishes to receive a receipt for tax purposes he she should donate online at UNICEF TapProject org instead and the U S Fund for UNICEF will send him her a receipt A one time donation of 10 00 will be added to your mobile phone bill or deducted from your prepaid balance All donations must be authorized by the account holder All charges are billed by and payable to your mobile service provider All donations must be authorized by the account holder User must be age 18 or older or have parental permission to participate By texting YES the user agrees to the terms and conditions Service is available on most carriers Message amp Data Rates May Apply Donations are collected for the benefit of the U S Fund for UNICEF by the Mobile Giving Foundation and subject to the terms found at www hmgf org t You can unsubscribe at any time by texting STOP to short code 864233 text HELP to 864233 for help Scan to donate This year we have added Microsoft Tag barcodes to the Tap campaign which allow people to make donations using their mobile phones Users simply download the Tag app from their app store or http tagapp com scan the Tag barcode enter their phone number and the 10 donation will automatically be billed to their mobile phone bill Users can scan and donate multiple times To learn more about Microsoft Tag please visit http tag microsoft com STEPS FOR CAMPAIGN AC
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