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1. AAA WWW MYNEWSDESK COM eee USER MANUAL MYNEWSDESK WELCOME TO MYNEWSDESK We want to make you an expert user of Mynewsdesk in the shortest possible time and make it easy for you to see the positive results you can achieve from effective and well thought out communication work Our goal is that your efforts will generate good publicity and that your message directly reaches decision makers influencers customers and opinion leaders who are involved in shaping the success of your business and your organization In this user manual we provide an overview of how our services work and how you quickly and easily can start publishing your press content If you need further help or are unsure about how to use these Contact Information features feel free to contact our Telephone 46 0 8 644 89 50 Customer Service Department Email support mynewsdesk com Twitter mynewsdesk Facebook www facebook com mynewsdesk We are available to help you Via chat on mynewsdesk com weekdays from 9 am to 5 pm CET WWW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK eeoeoeeeeeeeeeeeeeeeeseeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeseeeeeeeeeeseeeeeeeeeeseeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees TABLE OF CONTENTS WELCOME TO MYNEWSDESK isis 2 GETTING STARTED 10 STEPS TO FASTER PUBLISHING scscccsccssccsseesseesceeseeseseeseesuseseceusceneusueeeeeueseesecens 4
2. _ Remember me on this computer Forgot password nn K s Facebook Min BS Linked s T A s h Googl ign in with Faceboo ign in with Twitter ign in with Google Have you registered with any of these g gt 3 9 g Have you lost your password Simply click on the link underneath the password box and then fill in the email address you used when you registered your account Via email you will be sent a link for resetting your password The link will work for one hour Please note that both your username and password are case sensitive Da ur Bar Bar o a Be a er er ee ee ee ee ee ee ee ee ee ee ee er n o ee ee ee ee ee Te ee ee ee ee ee ee ee ee ee ee er er ee ee ee ee ee on e ee ee ee ee ee ee ee ee o er ee ee er rn WWW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK DASHBOARD If you have Newsrooms in several countries you will choose from a menu which country s newsroom to work on You will also see a graph of the viewings in each respective country from the past month alongside a map of the locations of the most recent visitors Once you have chosen which newsroom to work on or simply logged in to an account with one single newsroom you will get to Mynewsdesk s Dashboard At the top of the list you will find the seven navigation tabs for your account Dashboard Publish Network Explore Analyze Inst llningar and Newsroom Views latest week Views latest month 1453 6190 In the top left of
3. a ar Tr ar ar ar ar ar ar er Er Er ur ur Er Er Er ur Er Er Er Er ur ur ur Lists To view the contacts in the different lists click the name of the list in the column on the left Here you can see which list a given contact is included in By clicking the person s email address you can view his or her user neh Seile profile if one exists This often consists of a profile imported from LinkedIn exclusively to a containing the person s interests and employment history selected group of journalists Mention in the If you want to make changes to the lists you can select email addresses by message that they are ticking the boxes next to them You will then be able to add them to receiving the material another list create a new list for them remove them from the list or delete before everyone else them completely You can also choose to send a message to the selected email addresses by clicking Send message To return to the main list just click Clear selection If you want to remove a list you can click Edit lists at the bottom of the column on the left By clicking the x beside the list you will remove the list but keep the contacts The contacts will still be available under A contacts To print a list from your Mynewsdesk account go to the tab Settings gt Network choose a list and then Download contacts The list will be saved as an Excel spreadsheet Send a message You can send direct messages to up to 100
4. not If you do not check the default box you must actively select the Twitter channel every time you publish content Log in to Twitter Accept Mynewsdesk as a service WWIW MYNEWSDESK COM myNe wWSdesk USER MANUAL MYNEWSDESK Comments Comments can be found under Settings gt Comments If you have chosen to allow comments under Settings Newsroom they will appear here If you have chosen to moderate comments before they appear in your newsroom you will receive all comments in a list under Pending approval where you can either accept or reject them Under the tab Rejected you can view comments you have retused publication and under Spam you ll find spam comments that have been removed by the spam filter Newsroom on Facebook To create a newsroom on your company s Facebook page click on the tab labeled Newsroom on Facebook under Settings and simply follow the instructions There is a also video tutorial available in Mynewsdesk s own newsroom The newsroom will be added as an application in the lett hand column on the company s Facebook page The person who activates the Facebook newsroom must be an administrator for the company s Facebook page As an administrator you ll log into Facebook via Mynewsdesk with your personal Facebook profile Hosted Newsroom A Hosted Newsroom is included in the Premium account but if you have a Plus account you can purchase this feature as an add on A Hosted Newsroom works as a mir
5. o o o o o o o o o o o o e o oo o o o o o o o o e o e o o o o o oo o o e o o o o e o o o o o o sso LOGGING IN To get started and begin publishing your content you need to log in with your username and password This is the log in information you received from your contact person at Mynewsdesk or which you selected when you registered your account If you ve not yet received this information simply contact support mynewsdesk com About Mynewsdesk PR Insights Contact Mynewsdesk 3 myNEWSJesk q Search companies Create account Journalist Company Login v The News Exchange Site How Mynewsdesk works For Companies and PR Pros For Journalists and Media Maximize your digital PR and social visibility with Mynewsdesk s social Are you looking for story ideas press releases and company information media newsroom Distribute news releases with multimedia content to Mynewsdesk allows you to connect with more than 24 000 companies journalists bloggers and other key influencers Receive only the information you want on your own terms Set up your newsroom today It s free of charge sion wp ows NEWS RELEASE co u About Mynewsdesk PR Insights Contact Mynewsdesk E mneWsSdesk earcl E Search companies Create account Journalist Company Login The News Exchange Site Company or journalist 0 sswo Log in with your Mynewsdesk account
6. search engine optimization The summary is the text that is shown when your press release appears in a search result in a subscribers email and in your newsroom Note that the summary is not visible when the full press release is displayed If you want to include the summary in the press release itself you have to add it in the body text section Body text is the main content of the press release In the box for the body there is a toolbar with basic editing options such as bold italics underscore and strikethrough You can also create hyperlinks remove hyperlinks add embedded media such as YouTube videos or videos you have published on Mynewsdesk and clean up or edit HTML code Tip If you have you added a company description as a boilerplate under Settings in your newsroom it is included by default in press release form peewee e eee eee eee eee ee eee o o o o o o o o o o o o o o o o o o o o o o oo o o o o o o o o n o o o o o o o o o o o o o o o o oo o o o o o o o o o o o o o o o o o o WWW MYNEWSDESK COM myNe wWSdesk USER MANUAL MYNEWSDESK Dur ur Br Bu ur Tr Bar ur er Bar Bar ar Tr Teer Be er Tr ar Ber ar er er Bar ar ar Bar Ba ur Tr ar Te er Bar Bar a Tr Ber er er er er er ur Tr ar er Tr er er er Tr Bar Ta er Tr ar Te Tr Teer ar Bar er Tr Zar ur er er ar er er Zr Bar er Tr Tr Ber a Tr Teer er u Teer Teer Bar er Tr ar er a er er er er Tr Bar ar er e
7. the links that you want displayed in your newsroom You do this in the right hand column Link text are the words that are linked with the URL that you enter You can add multiple links The links appear in the newsroom in the right hand column Comments In the right hand column you can set whether to allow comments on the content you publish and it Comments the comments will be moderated before they u Should the visitors be able to leave comments on the in the newsroom information which you are publishing on Mynewsdesk License Allow comments In the right hand column you can also set the i Creative Commons license you wish to use as the Yes O No default setting for images and videos With a Creative Commons license you keep your copyright Approve before publication but allow people to copy and distribute your work Yes O No provided they recognize you as the author You may also select whether or not to authorize the creation Inform me about new comments via e mail of derivative works of your content Click the Yes Q No question marks to see an explanation of the different license types A ee ee j Blogstream This is where you choose to have the blogstream activated or not A blogstream creates links when someone uses your press content in their blog The links will appear on the right hand side of your published content DE Dur Bar oo o o o er ar a Sr Be er Ba er er er ee er er ee poo
8. to save it without publishing or Save and publish to publish during the timeframe you have chosen now in the future or back dated WWIW MYNEWSDESK COM myNe wWSdesk USER MANUAL MYNEWSDESK eeoeeeeeereeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeseeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees Publish news It s up to you how you decide whether the information you publish should be classified as a press release or news but a good rule of thumb for determining which is which is that a press release is more formal and comprehensive while news tend to be in the form of short announcements Publish a news item by clicking Publish gt News and then clicking on Publish new You will see a form that is divided into sections to simplify the publishing process Mandatory sections are marked with an asterisk and all other information is optional When your news is ready to publish click on Save and publish at the bottom of the page This form works in the same way as when you publish a press release Publish a blog post Blog posts are generally more subjective than news but again it is up to you how to choose to classify your content Publish a blog post by clicking Publish Blog postand then clicking on Publish new You will see a form that is divided into sections to simplify the publishing process Mandatory sections are marked with an asterisk and all ot
9. 000000000000000 0 0 0000000000000000 00000 00000000000000000000000000000000000000000000000000 000000000u0 0u000 0 0 0 EXPLORE Thanks to Explore you can set up alerts for material published on the web such as articles blog posts tweets public Facebook updates YouTube footage and forum posts A Plus account allows you to create up to three different alerts while the number is infinite in a Premium account Dashboard Publish Network e Explore Analyze Settings Newsroom ala Y To add an alert You create an alert by clicking Add a profile Add a plus in front of every word you want to include in each search To exclude words from your search add a minus instead If for example you choose to monitor your business name and another word as one alert it means that you will receive material containing your company name and the specified word You also choose in which language or languages to get alerts When it Top tip An example of what the comes to Twitter there is no language setting since tweets are written j three alerts might be with so many abbreviations that the system cannot identify languages your own brand your Please note that the monitoring begins the moment you create your alert industry and your competitors so it will not include material published in the past Edit profile Profiles dt Mynewsdesk UK Mynewsdesk UK Dashboard Keywords Hits Mynewsdesk Mynewsdesk UK Edit profi
10. LOGGING IN PP e 5 Have YOU lost your DOSS WO tasar 5 SETTINGS ees ecco cece bee e cs acaee nec AP 8 AAT LS OO e oo oo A 8 DMN e PE aan eevee OPC IES 8 CODE DES ee ie ee een ee 8 A Pe esta E E A ER ER AE E AEAEE A E E WIENER 8 BOD EA A o ee ee en ee eee eee 8 2 e124 0 ZA OT ERP Ane 9 External SO COS tas cee cece ee ee AAN EAA EE T 9 EXC LIS A en ea eee ee eee 9 COUN nee an steep vere e AN VO A An 10 COM at 11 a Face DOOR nein near 11 Hoss Ca N CV SOIT dao 11 NETWORK ec ode cee es on ecm Tee daw en cee cintie nicotene Seed cement aereoa Hanne 12 EVES CPTI UU EATS e AA In SEE 5 E IIA 12 FO OW ES dd tard 13 Sena Mess Fel Bokm rket r inte definierat PUBS A tae 14 A 14 1 Basic information nmnniinininninin ENEN En EEan 14 PRO Deere E RATE 16 SEE E OT LION ee ee ee euere 16 O ee ae EEE 17 PDS NEW ne IE RER 18 P blhish a blog DOS anat 18 PUD ON EVEN aa EE A E cea EEE 18 Papis Nan IMAGE A o o E PE En 19 TPO SV CO acest vaca tsa tae aia eee cate EEE RER 19 PUEDE SED a document ranita 20 AAA contacta 20 EXPEORE betis 21 nn e tea E o o peters meer 21 Read content reconnect and add CONCACES vrssessssessssersssssessssesssensessesessssensssensscssessssnsssensssenssscssssssaasasensssensesessnss 22 ANALYZE i 24 NOWSTOO Man ec 24 Detaneda SAS naa 25 VE IIS ee 25 SCOUSULGLTEPOFEVICENION nee inneren 25 WWW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK GETTING STARTED 10 STEPS TO FA
11. STER PUBLISHING 1 Log in with your user name and password If you don t know or don t have your log in information please contact support mynewsdesk com 2 After you have logged in allow yourself a few minutes to click around to familiarize yourself with the different features 3 Under the tab Settings Newsroom which you will find in the right hand corner you can build the foundation for your newsroom Here you can add your logo company description and address links and other important information To see how your newsroom looks save the information and then click on Newsroom higher up on the page When you are in your newsroom you can return to this page by clicking on Settings A To enhance your newsroom make sure to connect to social media Your YouTube videos Flickr photos Twitter tweets and RSS feed can all be integrated into one Social Media Newsroom Via Settings add the social media feeds you want displayed in your newsroom 5 Select the preset categories for your pressroom under Settings These categories are how Mynewsdesk users set up their alerts to follow your content If your company is region specific you may wish to choose a region When you publish content you may wish to change categories depending on the nature of the press content 6 Settings is also where you select whether or not you would like to use our Blogstream It someone with a blog links to your content on Mynewsdesk a link to the blo
12. ce at the top of the blue list Hovering over the field with an article s headline will allow you to email it to someone share it on Twitter see how many people have already tweeted it or like it on Facebook When it comes to mentions on Twitter you can not only share the tweet by email but also reply to it via your own Twitter account retweet it or start following the sender You can share or comment on Facebook updates by clicking Show on Facebook WWIW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK o o 0000000000000000000 0 0000000000000000000000 00 00u000 0 0u0 0 0 0000000 000 0un0u0000 0 00 u 0un 0u0000000 0000u 400cu00000 u 0 u 0un 0000000000000000u0000000000000000000000u00 0000100U00 0 ANALYZE Newsroom Under the Analyze tab you will find statistics for your newsroom both in total and for each individual content You ll also find Web analytics and the possibility to subscribe to your statistics via email The first thing you will see when you click on the Newsroom tab is a graph of the views of your newsroom over the past 30 days To change the time span for the stats you can click the date fields change the start and end date and click on Change date The number of views refers to any click on your published objects Click throughs in order to to read the company presentation on the front page of your newsroom is not included in the statistics You will then see a bar gra
13. contacts from your network This functionality was created to enable you to communicate with your contacts and to send material exclusively before it is published Simply click the list you want to send something to or mark individual contacts by ticking the box next to their email address Once you have chosen your contacts there will be a window where you can click Send message Now type in your subject and write your message for the recipients If you want you can attach material available as a published post or saved as a draft for publication at a later date Do this by clicking Attach material and click Select beside the material you wish to attach The reply address will be the same as that set for the distribution lists You ll find this under the tab Settings gt Network o o o o o o o o o o o o o o o oe o o e o o np o o o no o n o eo o e o o oo o o e o o o o e o o o o o o o o e o o o o o o o oso WWW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK o o o o o o o o o o o o er a Tr Zr Ber Tr ar er er Tr Bar a er o o o o o o e o o o o o o e o Tr ar er er Zar ar o o o o o o o o er er Teer er er er Teer er ar Tr ar er e ar a Tr ar ar a Tr er oo o o o ur Tr er o o o o o o Er ur Er ur Er ur Er Er Er Er oosso PUBLISH The Publish tab i
14. contacts straight from an Excel spreadsheet or type in the email addresses manually one on each row without punctuation marks If you want you can offer your new contacts to follow your Mynewsdesk news feed by ticking the box for that option below the address field To simplify your work add your contacts to lists Choose an existing list or create a new one by giving it the appropriate name and click Add new list To complete the importing of new contacts just click Add Contacts When you publish press releases or other types of material you can choose to use one or more of your distribution lists Simply tick the boxes for the required distribution lists before saving and publishing DE Dur Bar Bu o s o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o e oeo ooo o o oo o o o o o o o o o o o e o o o o o o o o o o oso WWW MYNEWSDESK COM myNe wWSdesk USER MANUAL MYNEWSDESK Dur ur Br Bu ur Tr Bar ur er Bar Bar ar Tr Teer Be er Tr ar Ber ar er er Bar ar ar Bar Ba ur Tr ar Te er Bar Bar a Tr Ber er er er er er ur Tr ar er Tr er er er Tr Bar Ta er Tr ar Te Tr Teer ar Bar er Tr Zar ur er er ar er er Zr Bar er Tr Tr Ber a Tr Teer er u Teer Teer Bar er Tr ar er a er er er er Tr Bar ar er er ar Tr Tr Tr er Tr ar er Be er Zar er er er Teer ar a er ar er Tr Tr Teer ar a Tr ar ar ar Tr ar Be u Zr Beer ar er er ar a er Zar ar er Tr Teer er
15. e top right you can view the posts a person has created where he or she mentions your company name or one of your keywords 1Le o o no n no n o o np eo o o eo pe pe n e o e o oo o o o o HHH HHH OHHH e e HHH HHH HHH HHH HHH oo HEHEHE HHH HHH HHH HHH HHH HEH HHH eo o o o VWWIW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK eeoeoeeeeereeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeseeeeeeeeeeseeeeeeeeeeseeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees Most mentions In the Most mentions column you can see the people who have mentioned you or your keywords most frequently on Twitter If you click on a name a window will appear allowing you to follow the person on Twitter or invite them to your network on Mynewsdesk through Twitter By clicking Show hits you can see the posts the person has created where they mention your company or some of your keywords Most Coverage Here you will tind the newspapers media sites that have mentioned your company name or other keywords in articles To view more specific information click Show hits You will then be able to view the articles containing your keywords that have been created by this sender If you hover over an article headline you get the option to view the whole article by selecting Show hit On the left in the list of articles you will see e
16. ent you want to view you will see how many times the press content has been read and to how many people the content was sent You can also see how many people you sent the content to via your distribution lists Remember that those who receive the content through the distribution list are not included in the statistics for the newsroom they receive it as an email and therefore they won t visit your newsroom Underneath the summary you will see a graph of how many views your content has received during a specific period You can change the timeframe of the graph Under Alerts and subscriptions of editorial desks you can see to which editorial desks your press release was sent Here you will also see who the journalists that received your content are and which media they represent At the bottom of the page you can see through what channels and to which distribution lists you have sent your content Web analytics Via the Analyze tab you ll find Web analytics where you can see the number of visitors who found your newsroom via searches and referring websites You can see which links they came in through and what words they searched To obtain more detailed information about where the searches come from you can click on the keywords The words that visitors used to search to get into your newsroom should be added as tags when you post content where it teels appropriate Statistical report via email If you wish to subscribe to sta
17. g will be seen next to your content You can also choose the settings for comments on your published content as well as choose which Creative Commons license you want to use for your photos videos and documents This means that you add a note on how others may use your content 1 Add a press contact to your newsroom Under Publish Contact persons you can publish information about your contact person s Enter the contact information and then click Show as press contact in the newsroom The contact person will then be visible on the left hand side in your newsroom Remember to add a photo to personalize your newsroom 8 Under Settings gt Channels you can activate both your social media channels and other channels for direct publishing on external websites 9 If you want your press releases to reach specific contacts you can add those contacts by creating a new list just click on Distribution Lists which is located under the Network tab You can create as many lists as you want When you publish a press release you can select one or more lists based on how relevant they are for that particular content 1 0 Go to your newsroom by clicking on Newsroom in the upper right hand corner to check that you ve added everything you think is important You re ready to go so start publishing Good luck WWIW MYNEWSDESK COM myneWsSdesk USER MANUAL MYNEWSDESK o o o o o o o oo o o o o o e o
18. her information is optional When your blog post is ready to publish click on Save and publish at the bottom of the page This form works the same way as when you publish a press release If you have a Wordpress blog you can also publish your blog post there via your Mynewsdesk account To connect your newsroom blog to Wordpress go to Settings gt Channels and fill in the required information Publish an event Publish an event by clicking Publish gt Events and clicking on E Publish new You will see a form that is divided into sections to make publishing easier Mandatory sections are marked with an asterisk all other information is optional For events make sure you enter the start and end time as well as the location You can add a URL to another site where you can collect RSVP s When your event is ready to publish click on Save and publish at the bottom of the page This form works the same way as when you publish a press release When you publish an event it will be displayed in our event calendar It may be helpful to keep in mind that some subscribers only monitor press releases and therefore a greater impact can come from your event going out as a press invitation instead of just being listed as an event Start Page Publish Network Explore GED Analyze Settings Newsroom Press Releases News Blog posts Events Images Videos Documents Contact persons WWW MYNEWSDESK COM myNe WwWSdesk USER MANUAL MYNEWSDESK Pub
19. hics you can use your own CSS code To do this you must be knowledgeable in CSS For more information contact your Mynewsdesk representative or our Customer Service Department Now your newsroom will appear on the new domain WWWW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK o o o o o oo o o 00000 00000000000000000000000000000000000000 0000000 0000000000000000000000u00000000000000 00000u00000000000u0000000000000000100000000000000u0000 1 0 NETWORK Distribution lists Under the Network tab you ll find all your contacts both those added by you and those following your newsroom in other words those who are interested specifically in the material you are distributing When you publish material to Mynewsdesk you can easily send it straight to your contacts You can also send unpublished press material exclusively to a selected group of journalists There is also the possibility of sending messages from Network to your contacts with or without material attached Before sending out press material you must have saved your contacts in lists The number of lists you can have is infinite If the same email address is included in two lists both of which are sent the same mail out the duplicate will automatically be removed The reply address for the lists can be set under Settings gt Newsroom Add contacts by going to the Network tab and clicking Add more contacts You can either import
20. ialFinance ca sylvia inamora PharmaLive FDA News Regulatory Actions Competitors a Show 1 hits es Christel Quek of Goodrich Global i 37 Favorites Storage Homepage Sh w 1 5 whi Simon J Hughes amp johan schullstr m Bee Show more y Mentions in social media Number of hits E Facebook MB YouTube Twitter Overview Most influential You can choose whether to view material from today the past week or the past 30 days in the blue field at the top Below this field you will also see lists of the people who are the most influential in social media of those who have mentioned your company name or one of your keywords The ratings of who is the most influential are based on a so called Peerlndex Peerlndex measures the size of people s social networks how active they are in social media and how other people interact with updates they post If you click on any of the names in the list of the most influential a window showing that person s Peerlndex in yellow will appear The bar graph shows their activity readership and authority based on Peerlndex data in percent The chart below shows what subjects they write about the most For more detailed information click the yellow symbol in the top right and you will get to that person s page on Peerlndex By clicking the Follow symbol you can start following a person on Twitter You can also invite them to your network on Mynewsdesk through Twitter By clicking Show hits in th
21. le Add your keywords Separate keywords using a comma or a tab To exclude certain keywords place a minus sign in front of the words Industry topics Examples cars motorcycles mopeds Competitors Language 37 Favorites Download hits only in selected languages or download hits regardless of language O Download hits regardless of language O Danish M English O Finnish O French O German O Norwegian O Spanish O Swedish Cancel oo nc o o o o o o o e o o e o o o o o o o e o o o o o o eo o o o oeo ooo o o o o o o o o o o o o o o o o o o e o o o o o o o o o o o so WWW MYNEWSDESK COM myNe WwWSdesk USER MANUAL MYNEWSDESK Read content reconnect and add contacts When you have created one or more profiles all material will be gathered in an overview that displays when you click on a profile s name If you want to edit the profile click Edit profile Hits will be saved for 30 days unless you mark them with a star in which case they remain until you choose to remove them When you want to view starred material just click Favorites in the column on the left below your other profiles Profiles Most Influential Most Mentions Most Coverage se FA Thomas Power R Heidi Noemm MarketWatch Dashboard Show 3 hits Hits Neville Hobson e MobilePhoneChecker PharmaLive Latest News A Show 1 hits Edit profile Industry topics tte Soc
22. lish an image Under Publish gt Images you can publish high resolution images which can be downloaded from your newsroom To publish a new image click on the green tab marked Publish new You will see a form which works the same way as when publishing a press release Upload your image by clicking on Select picture and then Upload a new file Once you ve uploaded the image it will be placed in the list of images Double click on the title of the image you want to publish This will take you back to the publishing form Fill in the Headline Summary and Photographer source Remember to choose a clear and effective headline and summary If you wish to change the license restrictions on a specific image you can change your Creative Commons settings for that individual image by clicking on Edit which you will find in the right hand column under License With a Creative Commons license you keep your copyright but allow people to copy and distribute your work provided they recognize you as the author Next to each type of license you can click the question mark to learn more Remember that the license only serves as a guideline the images on Mynewsdesk are always possible to download Tags for images work both as SEO keywords and as folders for images in your newsroom The ten most frequently used tags are used to divide the images into different groups that are visible to the visitors in your newsroom Via Channels you can choose to publish y
23. mail addresses published alongside the article If the email addresses are relevant to your business you can click them to either invite the person to your network on Mynewsdesk or add the address to one of your distribution lists If you hover over the article headline you will be able to email it to someone share it on Twitter see how many people have already tweeted it or like it on Facebook Social media mentions In the chart for social media mentions you will find the statistics for the past ten days With social media always remember that only public updates will be included To view statistics for different l sources click Facebook YouTube or Twitter below the chart If a word is in bold it means that the statistics you see are from that source Hover over the peaks in the chart to see more detailed information Mentions in editorial media In the chart for mentions in editorial media you can see in how many forums blogs and articles your keywords have been featuring To view the statistics for different sources click Forums Blogs or Articles If a word is in bold it means that the statistics you see are from that source Hover over the peaks in the chart to see more detailed information Hits If you click on hits a list of all types of hits will appear containing articles blogs Twitter Facebook YouTube and forums If you wish for one of the sources not to display in your list just untick the box next to that sour
24. ns and more Resource Links Link text Comments URL For each press release you can choose whether or not Add to have the comments feature activated or not von Comments Tip Make sure your content is search engine optimized regardless of it it s in the form of text Images or documents Use the most important keywords in the text as tags The better you are at using keywords that are repeated in the text as tags the higher you will rank in search engines WWW MYNEWSDESK COM myNe WwWSdesk USER MANUAL MYNEWSDESK eeoeoeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeseeeeeeeeeeseeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeseeeeeeeees Related material Under Related material you can link material like images videos documents or contacts to your press release It can be something that already exists in your newsroom or completely new information that you want to add If you want to use material that has not yet been added to your newsroom click the blue Create new button Choose in the list which type of material you would like to add Events Images Videos Documents or Contact persons Material created this way will be published when you publish the press release Related material fou Link to other information from your news item This will make your news item more substantial and interesting Selected related material Press Releases News Bl
25. o oe o o o o ar er o o o o o o n o o ee er er Se o e er u ee er er a a er er er er e u u er ru er ee er er er er er ee er er ur u er ee er ae er er er e o o o o o o o o o o o so WWW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK o o o o o o o o o o o o er a Tr Zr Ber Tr ar er er Tr Bar a er o o o o o o e o o o o o o e o Tr ar er er Zar ar o o o o o o o o er er Teer er er er Teer er ar Tr ar er e ar a Tr ar ar a Tr er oo o o o ur Tr er o o o o o o Er ur Er ur Er ur Er Er Er Er oosso Categorization Here is where you categorize your content and select the region that will be displayed by default when you publish content Remember that the regions are used only when you write something that is directed at or about a specitic location With each publication you can remove or add more categories Categories are one of the ways that journalists and other influencers subscribe to press contents from companies that publish on Mynewsdesk External sources You can add social media feeds to your newsroom You can add your own or another relevant feed from Facebook Twitter Flickr YouTube or an RSS feed Click Settings in the upper right hand corner and then click on the Newsroom tab Add the social media feeds in the section External Sources You fill in what you want the flow to be called and add in either
26. of improving your digital PR work This is also where we communicate news and changes to the site Get a customized newsroom on your homepage quickly and easily Mynewsdesk s Blog Internal unconference would it work In the bottom right is a speech bubble with messages from us here at Mynewsdesk This could be about challenges tips tricks or information that may be important to you as a Mynewsdesk user naar stops Ivo JA The work at Mynewsdesk A Guide To Pinterest And A List Of Companies Using It Create buzz around your next event through digital PR Read more here De Towe Bengtsson amp iwowe mnewsSdesk WWW MYNEWSDESK COM USER MANUAL MYNEWSDESK o 0000000000000000000000000000000000000000 0 00 0 u0000 000 0000 0 00000u0000 0 0 u0u 0u0u 000000 0 0 000000 0 00000000000000000000000000000 u0u0000 0 0000 u0u 40u000 0 0000000000000u000 00 08 SETTINGS Newsroom When your newsroom needs updating you can do so myN WSdesk under Settings gt Newsroom Here you can add or change N SEHE gt e Headline e Company description e Company description as a boiler plate text i e the text N EWS visible directly underneath your press releases e Your newsroom URL should not be edited or RELEASE A changed once you ve published any content in your m newsroom e Contact information for your company e Logo e Links and streams Links Under Settings you can add
27. og posts Events Images Videos Documents Contact persons Create new Y You can also link to previously published material If for example you click mages a list of already published images will appear You just click add beside the material you would like to add If you have newsrooms in more than one country you can easily link to information from these as well by choosing the relevant country s newsroom in the menu next to the material type When you link between newsrooms in different countries the link only appears at the linking end along with the press release you are linking trom If you want the link to appear at the other end too where the related material is you have to go to the form in that country s newsroom and relate back Categorization To ensure the best results for your press release in search engines be sure to categorize it with Subject and Region There are more than 25 main categories with various sub categories to choose from Make sure to save each category you wish to utilize by clicking on Add chosen Also be sure to use categories specific to that press release as they may be different than your default settings The regions are divided into geographic regions and each region has sub categories If you choose a local categorization when publishing a press release it will still show up in a search for the entire country eee Select Subject and Region so distribution is not limited to region only Select one o
28. ount to share PowerPoint presentations and other similar documents Publish document 1 Basic information Document Publication Date Here you upload your document You do this in two steps 1 Upload it to the Mynewsdesk server 2 Upload it to your newsroom Publish immediately O Publish on Choose document License Headline Creative Commons Attribution Edit Resource Links Summary 400 characters left Add resource links related to your press material Link text URL Add a contact person It is important for both the media and other influencers to be able to reach your contact persons Under Publish gt Contact persons you can add information about the contact persons that should be visible in the left hand column of your newsroom Once you ve added a contact person you can attach that contact person to every kind of content you publish through Related Material Remember to check the box Show as press contact in the newsroom it you want your contact person s information to be visible in the left hand column of your newsroom peewee e eee ee eee eee eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeEeeee EES HEHEHE HEHEHE HHH HHH o o e HHH HHH HHH HHH HHH HHH HHH HEHEHE HOH HEHEHE HHH HHH HHH HHH OHHH HEHEHE HHH HHH HHO HHH HOHE HEHEHE HEHEHE WWIW MYNEWSDESK COM myNe wSdesk USER MANUAL MYNEWSDESK o o 000100000000000000000000000000000000000000 0u00000000000000u00000000000000
29. our image on your Flickr Facebook or Twitter account Activate the channels by going to Settings gt Channels Publish a video Publish a video under the Publish Videos tab by clicking on Publish new You will see a form which works the same way as when publishing an image Mynewsdesk supports most video formats but a video should not exceed 100 megabytes in size In addition to posting a video as standalone content you can use video to enhance a press release just like a web image You do this by clicking on the film icon in the body text field in the press release form then enter the embed code which you will find next to the published video in your newsroom Your videos can be published on your ditterent channels Facebook Twitter and YouTube Publish video 1 Basic information Video Here you upload your video You do this in two steps 1 Upload it to the Mynewsdesk server 2 Upload it to your newsroom No video selected Select video Heading WWW MYNEWSDESK COM myNEeWSJesk USER MANUAL MYNEWSDESK Publish a document If you have information you wish to distribute that is not a press release you can publish it as a document Publish a document by clicking on Publish gt Documents and then clicking on Publish new You will see a form which works the same way as when publishing an image Your documents can be published on the Facebook Twitter and Slideshare channels Slideshare lets you create an acc
30. p in the centre of the Dashboard is a map with orange coloured dots These dots show the locations of your most recent visitors at the time of their visits to your newsroom This functionality is only available in Plus and Premium accounts Below the map is a box with the headline Explore At the top of this box the most influential people who have mentioned your business or some of your keywords will display Further down you can see the most recent hits for some of your keywords in Explore This functionality is only available to users with Plus or Premium accounts In the top right is the heading Newsroom Below the header is a bar that shows in percent to what degree your newsroom is complete Below the chart are examples of things you have not yet added to your newsroom each with a value in percent of how much more complete your newsroom would be if you added the suggested information This could for example be a business description with your newsroom being 8 more complete once added At the bottom of this box you ll find Range Rover Evoque Special Edition wit i mae 6 Rang ki di tips on how to better utilize Mynewsdesk and reach a greater number of people Gemalto selected by Am nca Movil A Haier Built in Senes Wine Cellar and Show more hits Below the Newsroom header is the three most recent posts from our Mynewsdesk Blog There you can find among other things tips on best practice for using Mynewsdesk and ways
31. ph of the number of readers per month a diagram of the content most viewed and a pie chart of distribution of the viewings which shows what kind of content your readers have chosen to click on in your newsroom You can share the statistics by clicking Send report or Print at the top of the page 11 758 views in the last 30 days 2011 10 28 E 2011 11 28 al 1500 Views 24 27 Nov Nov Grouped by month 12500 10000 7500 Views Most read Distribution of views 150 100 d Junu 3 pealis ee gi rsity Mynewsdesk Mynewsdesk gas ewsdesk set to simplify launch E Video 3 E Press release EB News me ig Cane dig collabor eg gta al PR Image MA Event E Document A Contact person Blog post 1Le o o a ar ee ee ee ee ee ee ee ee ee ee ee ee er ee ee ee ee ee ee er ee er ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee ee o o o e e e HHH HHH HEH HHH HHH HH HHH HOHE HHH OE VWWW MYNEWSDESK COM myNe wWSdesk USER MANUAL MYNEWSDESK o o o 00000000000000 000000000000 u00000000 000 00000000000000000000000000000000000u00000 00000000000000000000001000000000000000 u00000000000u0000 0 00000000000000 10000u000000 00 0 0 Detailed statistics Click on Detailed statistics to produce reports on each single content item Each type of content has a tab that lists what s been published for that type of content After you click on Show report tor the cont
32. r ar Tr Tr Tr er Tr ar er Be er Zar er er er Teer ar a er ar er Tr Tr Teer ar a Tr ar ar ar Tr ar Be u Zr Beer ar er er ar a er Zar ar er Tr Teer er a ar Tr ar ar ar ar ar ar er Er Er ur ur Er Er Er ur Er Er Er Er ur ur ur Web images You can add web images to make your press release more interesting Click on Choose image and choose a Publication Date Publish immediately previously uploaded image or upload one from your hard drive Click on the name of the image to add it Then you O Publish on will return to the press release form Web images are Attached files displayed in low resolution between the heading andthe summary If you want you can attach you news as a Word or PDF document If you have other kinds of information In your newsroom you can benefit from relating your Publication date 2 news to this information instead see below To publish immediately is the detault setting To back PDF version of news date a press release or publish at a later date check the Publish on box and choose a date and time Upload document Delete Word version of news Attachments You may attach a copy of the press release in PDF or Word format if you have a press release with a special raphic design an invitation a table etc EE er Resource links This is where you choose a title for links you add as well as the URL of the link Use this area to add links to a a ee nr potential partners addresses directio
33. r more options in the lists below and press Add selected to categorize your information Topics and regions that you have chosen for your company are default here Go to settings to change them Topics Regions eee Bu but instead reaches all who have Beuiisindemien subscribed to the chosen topic in PR Communication Scotland M a _ addition to the region By adding sub E pacta Select a coun 13 i Web sentces categories you can reach the people who have subscribed to more specific 16 WWWW MYNEWSDESK COM mmeWsSjlesk USER MANUAL MYNEWSDESK topics in addition to the main category Be selective when choosing regions as journalists covering them just want to have news about that particular region The most common method is not selecting a region The press release is then distributed to the whole country according to the categories of substance journalists and opinion makers have chosen as well as to those users who only pay attention to their specific region Tags Tags are a way to add specific keywords to your press release The tags will aid search engine optimization of your content as well as help organize your pressroom We recommend that you add at most eight tags Otherwise search engines may perceive posts as spam and not index them as valid material The tags link to the information associated with them in your newsroom Start by writing a word to see if it is similar to other sources which i
34. roring function so it is sufficient that you publish your content to Mynewsdesk When you publish the information is added automatically to your company s website Hence the information is always up to date while making your daily PR work more effective If you do not have knowledge of HTML coding it s likely you ll need the help of your web technician or the company that hosts your website For a web expert it is easy to set up a Hosted Newsroom To embed the newsroom on your site you need to upload a Customize the appearance of your Hosted file on your web server If you need help with this process Newsroom by selecting your settings under the tab Sayer Veeco Cenc cu your company Settings gt Hosted Newsroom Design Click on Settings Hosted Newsroom Embed with iframe Download the HTML file Upload the HTML file to your web server Enter the adress to the HTML file where it is on your webserver To add your newsroom to your own domain follow these steps e Point a domain or a subdomain to www mynewsdesk com using a CNAME A CNAME can usually be created by a webmaster or the person responsible for the maintenance of your website Paste in the code on the page of your website where you wish to display your newsroom Please note that your site must be at least 940 pixels wide for the newsroom to Tit Specity your new domain under the tab Settings Hosted Newsroom Custom Domain For more advanced grap
35. s content in your newsroom Publishing an image on Flickr a document on Slideshare or a video on YouTube will work in the same way if you publish in these channels p grog tan haw eagle A OT emos owen ay If you wish to have an even wider distribution of A eee your news and direct publication to various o rs media you can choose from our pay channels E DI for direct publicity in the media Next to each eoj mus channel you will see the price per news release gg AA Activate those that are relevant to you by filling g in your billing information Then select the ones Er you wish to use when you publish your press em content We recommend that you not set channels that involve a cost as default Channels SO nano o un ar psoe une VAT Dor nee If you have newsrooms in more than one Saat i pine o nn country you can have different channel settings o PA for each country s newsroom a A eee T For up to date information on which channels Eee are available and which are relevant to you avn en srr enn oen un vi i contact your Mynewsdesk representative or our q gt Customer Service Department All social media channels are added in a similar manner To add for example Twitter as a channel Once logged in to Mynewsdesk click the Settings tab and then Channels You will see a list of different channels Click Activate next to the selected channel in this case Twitter Choose if you want to set the channel as default or
36. s desirable then click Add tag s The tags you use most frequently show up below the text box so you can simply click those that are appropriate Distribution Distribution lists Choose if you would like your press release sent to one or more distribution lists If you wish to use a list that you have not previously added you will need to add it under Distribution lists which can be found under the Network tab before you publish the press release Remember to save your press release as a draft before clicking on Network If not what you re working on will be lost Channels This is where you determine which channels you want to publish your content in The various channels can be activated under Settings Channels through for example filling in your billing information Remember to save your press release as a draft before you go to the Channels page Channels Connect more channels Choose the channels you want to publish your information in Activate more channels For example Wordpress Y f Facebook W Save changes and go to channels Findcourses co uk O Newsdesk members only PRESS O ASSOC PRESS ASSOCIATION only english content 95 GBP excl VAT per news release Preview Save as draft or Save and publish Choose Preview to see how your press release will look when it s published Keep in mind that links and related content will not be clickable in the preview version Click on Save as draft if you would like
37. s where you can publish press releases news blog posts events images videos documents and add contact persons Start Page Publish Network Explore Analyze Settings Newsroom cig Y Press Releases News Blog posts Events Images Videos Documents Contact persons _ Press Releases Publish new Press releases Tip Click on Save as draftatthe very All publishing forms are created in basically the same way in order to simplify bottom of the form your work Go into Publish and then click on Press Releases You will see a list ee F of content that has already been published If you wish to edit any of this release That way content simply click on Edit next to the press release To delete previously your content will be automatically saved every two minutes published content click on Edit then scroll down and click on Remove You will also find under Press releases a list of the drafts you are working on Publish a press release by clicking on the green Publish new button This will take you to the press release form The form is divided into sections to simplify publication Mandatory sections are marked with an asterisk all other sections are optional When the press release is ready to be published click on Save and publish at the bottom of the form Basic information Here is where you enter the heading summary and body text Choose a suitable heading that ideally includes both your company name and relevant keywords to increase your
38. the URL or the username depending on which flow it is There are more detailed instructions in conjunction with the different flows External links Here is where you can add links to your company s own file banks if they contain content that you do not publish on Mynewsdesk External links are shown together with the content in your newsroom so a link to an image bank for instance can be seen together with the images in your newsroom REMEMBER TO CLICK ON SAVE CHANGES WHEN YOU ARE DONE UPDATING W ES WWW MYNEWSDESK COM myNe WwWSdesk USER MANUAL MYNEWSDESK Channels In addition to our distribution to journalists bloggers and other influencers content is also distributed to several other editorial channels all to increase your exposure Our channels display your press release to relevant sites such as industry portals search engines company databases and social media channels Click on the Settings tab and then on Channels to select the settings for your channels This is where you fill in your user details for Facebook Flickr Slideshare Twitter Wordpress and YouTube to automatically publish your content there as well A prerequisite for using these channels is that you already have accounts on these social media services If you do not have accounts already set up you can easily register at each site Facebook and Twitter channels will publish the title of the content along with a link to the pres
39. the overview you will find two boxes er with numbers in them These boxes display the number of viewings in the newsroom weekly on the left and monthly on the right Below them you will find your three most recently published press releases as well as the number of hits each has had since 386 Who will you invite to your next release publication 664 Mynewsdesk FutureComms Panel 641 m ynewsdesk at Social Media World Oh Slightly below these three press releases you will find the header Publish gt gt Draft This is where you find recently saved drafts that have not yet been published If you don t have any drafts quick links to Press Releases News Blog posts Events Images Videos Documents and Contact persons will display instead Mynewsdesk FutureComms Panel Mynewsdesk welcomes 4 new Google for Brands and Business MYNEWSDESK VISIT CHANNEL Mynewsdesk favicon released for UK c Below these again is the Network gt gt Lates followers header where the three newest followers of your newsroom will show This information displays for users with Pro Plus and Premium accounts rn Davina Lines tom sanders fi Eisen Brown Show ai lowers WWIW MYNEWSDESK COM myneWsSdesk Ars ada wil or ral Ww more vistors Most influential te Steve Momorella 3 Tony Rocha y Sandy Buchanan ny Jeff Jarvis Latest hits Y Go for it tweeps Hughes_PR S a great USER MANUAL MYNEWSDESK At the to
40. tistics either all information from your newsroom on an on going basis or from your latest press release go into Analyze Statistical report via email Adding your colleagues to this list might be a good idea Start Page Publish Network Explore 55 Analyze Settings Newsroom ES v Newsroom Detailed statistics Web Analytics Statistical report via e mail peewee noo n p eo o e e e o e oe o o eee o HEHEHE HEHEHE HEHEHE HHH HHH HHH HHH HHH HHH HHH HHH e HEHEHE HOH HEH HHH HHH HHH HHH HHH HHH ne HHH HHH HHO HHH HHH HEHEHE OHHH HHS WWW MYNEWSDESK COM myNe wSdesk

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