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the BloomNet Florist Quality Care Program

1. Maintain clean and attractive display refrigeration Maintain adequate storage refrigeration with a capacity to handle daily volume and a mix of varieties and staples of fresh flowers USE ONLY THE HIGHEST QUALITY FRESH FLOWERS IN ALL ORDERS I Flower quality and freshness are among the most critical components in assuring customer satisfaction l I e Use only the highest quality and freshest cut flowers in fulfilling incoming orders EMPLOY WELL TRAINED AND SKILLED DESIGN AND SALES PERSONNEL e Employ qualified designers and experienced sales professionals e Train staff to handle both outgoing and incoming wire orders e Provide complete and accurate order information on all outgoing orders e Work effectively and professionally with fellow BloomNet Florists on any order related issues MAINTAIN ADEQUATE SAME DAY DELIVERY CAPABILITY e Maintain sufficient delivery vehicles and driver staffing to manage orders requiring same day delivery Honor your shop s BloomNet Directory listings for delivery minimums and charges If no delivery fee is listed it is assumed that the minimum codification contains a built in delivery fee and that this is acceptable to the filling florist e Honor a same day delivery cut off time of 2 00 PM in all listings e Communicate to the sending Florist any order related issues that might impede a successful delivery Delivery is not considered complete unti
2. GOALS OBJECTIVES BENEFITS amp OBLIGATIONS QUALITY CARE BOARD RECOGNIZING ACHIEVEMENT STANDARDS amp GUIDELINES Colbie Ole 18 allies QUALITY PROGRAM OVERVIEW MIIAYUIAO 4 ALITYNO GOALS amp OBJECTIVES BENEFITS OBLIGATIONS E A GOALS OBJECTIVES The BloomNet Florist Quality Care Programisa comprehensive initiative developed by Florists for Florists to consistently deliver the finest products and services The Program is monitored by Florists and its objective is to identify and uphold exceptional quality business practices throughout the BloomNet Network The goal of the program is to build confidence and trust among all BloomNet Florists as well as their customers while promoting and sustaining common quality standards and maintaining a best in class Florist Network that is unmatched in the industry The Program promotes the accurate and timely sending of floral orders between BloomNet Florists with each Florist adhering to BloomNet s standards and guidelines for all Florist to Florist transactions and assuring 10096 customer satisfaction The BloomNet Florist Quality Care Board has developed the key principles of maintaining quality standards and adhering to the guidelines governing the process of handling inbound and outbound floral orders Among the responsibilities of the Board is to help oversee the Program offer advice and monitor standa
3. Cut stems and place in a vase with room temperature water and floral food Category Filler Color White Pink Bear Grass Cut stems and place in a vase with room temperature water and floral food Category Green Color Green Variegated Bells of Ireland Bells of Ireland are extremely light sensitive Store away from bright side lighting as the tops of the stems will bend towards the light Cut stems and place in a vase with room temperature water and floral preservative Re cut stems and change water every other day to ensure longevity Category Novelty Color Green Bupleurum Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Filler Color Green Calcynia Remove all foliage that will sit below water level Cut the end of the stem and place in a bucket with 2 of room temperature water and floral preservative Make sure to not pack too tight Category Filler Color White Pink Carnation Remove all foliage that will sit below the water level Place immediately in a bucket with room temperature water and floral preservative Keep away from bright sun and drafts Re cut stems and change water every other day to ensure longevity Carnations are sensitive to ethylene gas Category Basic Color Pink Yellow Orange White Red Lavender Purple Magenta Burgundy Green Bi Color d bloom net BloomNet Florist Quality Care Progra
4. c c 3 o Pearl Health and prosperity Honeysuckle amp Rose August Peridot Family happiness Lily and Gladiolus October Opal Hope Calendula Rose i Camellia December Turquoise Prosperity Holly Narcissus and contentment i VVedding Anniversaries Traditional Modern Year Traditional Modern 1 Clocks 26 Original Pictures 12 Cotton China 127 3 Sculpture 3 Leather Crystal Glass 28 Orchids 4 Linen silk Appliances 29 1 Nevv Furniture 5 Wood Silvervvare 30 Pearl Diamonds 6 Iron Wood Objects 31 Timepieces 7 Wool Desk Sets qaz Conveyance 8 Bronze Linens Lace 33 l Amethyst p Pottery Leather Goods 34 Opal 10 Tin Aluminum Diamonds 35 14 Steel Fashion Jewelry 36 Bone China 112 Silk Pearls Colored Gems 1371 Alabaster 13 Lace Textiles Furs 38 i Beryl Tourmaline 14 Ivory Gold Jewelry 39 Lace 15 Crystal Watches 40 Ruby Ruby 16 Silver Holloware 41 Land i 17 l Furniture i 42 Improved Real Estate 18 Porcelain 43 Travel 19 Bronze 44 Groceries 20 China Platinum 45 Sapphic Sapphire 21 Brass Nickel 46 Tribute 122 1 Copper 47 3 Books 23 Silver Plate 48 Optical Goods 24 Musical Instruments 49 Luxuries any kind 25 Silver Sterling Silver 50 Gola Gold N A bloom net BloomNet
5. 2014 Wed Jan 1 Mon Jan 20 Sun Feb 2 Fri Jan 31 Wed Feb 12 Fri Feb 14 Mon Feb 17 Sat Feb 22 Wed Mar 5 Sun Mar 9 Mon Mar 17 Thu Mar 20 See April See April See April See April Tue Apr 1 Sun Apr 13 Mon Apr 14 Fri Apr 18 Sun Apr 20 Tue Apr 22 Wed Apr 23 Mon May 5 Tue May 6 Sun May 11 Sat May 17 Mon May 26 Sat Jun 14 Sun Jun 15 Sat Jun 21 2015 Thu Jan 1 Mon Jan 19 Mon Feb 2 Thu Feb 19 Thu Feb 12 Sat Feb 14 Mon Feb 16 Sun Feb 22 Wed Feb18 Sun Mar 8 Tue Mar 17 Fri Mar 20 Sun Mar 29 See April See April See April Wed Apr 1 See March Fri Apr 3 Fri Apr 3 Sun Apr 5 Wed Apr 22 Wed Apr 22 Tue May 5 Tue May 5 Sun May 10 Sat May 16 Mon May 25 Sun Jun 14 Sun Jun 21 Sun Jun 21 N A bloom net BloomNet Florist Quality Care Program 85 World Class Florists Worldwide Delivery K M REFERENCE MATERIAL CONT Dates of Major Holidays 2013 2014 2015 August Holidays Friendship Day Sun Aug 4 Sun Aug 3 Sun Aug 2 October Holidays Columbus Day Observed Mon Oct 11 Mon Oct 13 Mon Oct 12 Thanksgiving Day Canada Mon Oct 14 Mon Oct 13 Mon Oct 12 Columbus Day Sat Oct 12 Sun Oct 12 Mon Oct 12 National Boss Day Wed Oct 16 Thu Oct 16 Fri Oct 16 Halloween Thu Oct 31 Fri Oct 31 Sat Oct 31 December Holidays Hanukkah Thu Nov 28 Tue Dec 16 Sun Dec First Day of Winter Sat De
6. All BloomNet Florists are expected to receive Florist to Florist orders by all 3 methods of communication as long as the order meets your order minimum and delivery charges specified in the current BloomNet Directory Receiving Payment for Telephone or Fax Orders To receive payment for Telephone or Fax orders fulfilled you must complete an Incoming Order Form To Cliek Login in to Bloomlink at www bloomlink net To Fax Print a copy of the Incoming Order Form located under the Utilities Tab of BloomLink or make a copy of the form located on page 26 and fax it to 1 866 366 3216 To Mail BloomNet Florist Services One Old Country Road Suite 500 Carle Place NY 11514 Please Note All orders fulfilled via BloomLink do not require an Incoming Order Form Payment will be automatically applied to your Clearinghouse statement How to do a Delivery Confirmation Click on Deliver Confirm button Select the method with which to search for the orders you wish to confirm The Delivery Date option retrieves the open confirmation records for all of that days scheduled deliveries while Order Number and Sequence Number will bring up the record for a single order Click in the white rectangle to the left of the SEARCH BUTTON Enter the data needed for the search and cick on SEARCH Example To confirm by the Delivery Date option enter the date in the proper format 07 09 2004 and click the search button Please note that once the Delivery Date op
7. Bird of Paradise This strange and wonderful flower is native to South Africa and represents the feeling of joyfulness The Bird of Paradise is an excellent flower choice to send for any celebratory occasion Bouvardia These flowers got their name from Charles Bouvard a Parisian doctor Bouvardia is native to Mexico and was introduced in the UK in 1854 Bouvardia represents the sense of enthusiasm Reward a hard working employee with a bouquet made with Bouvardia Content and material from www FlowerMeaning org IA NINE OF FLOWERS CONT Carnation Carnations are native to the East and have been cultivated for the last 2 000 years These hardy fragrant flowers represent the feeling of pride and beauty Send a bouquet of Carnations to let someone know you are proud of them Chrysanthemum These flowers have originated in Chinese gardens for over 2 000 years Today the Chrysanthemum is acknowledged as a symbol representing the sun Chrysanthemums represent the essence of fidelity Make sure to send them to your spouse in honor of your wedding anniversary Daffodil Generally it is believed that when daffodils rise from the ground it is a sign that winter is coming to an end and warmer weather is soon approaching Daffodils represent the essence of chivalry Present a bouquet of Daffodils to the handsome man at work who always holds the elevator for you Delphinium Delphinium got its meaning from the Greek word meaning Dolphi
8. WELCOME to the BloomNet Florist Quality Care Program the industry benchmark of excellence for fulfilling floral orders and building customer relationships The Program has been developed with extensive input from Florists all over the country and through the expertise of our Florist Quality Care Board The Board is comprised gt l throughout the BloomNet Florist Community Our goal is to build confidence trust and communication between BloomNet OUR MISSION Florists and ensure 100 customer satisfaction for all of a highly knowledgeable passionate and dedicated group of Professional Retail Florists representing more than 200 years of industry experience and background As part of our commitment to best in class quality and the growth of your business BloomNet has established common standards and guidelines to be shared monitored and reviewed Florist to Florist transactions To promote encourage The Florist Quality Care Program strives to raise the customer and facilitate a sharing of experience to an entirely new level enhancing opportunities innovat veddeasend best for all BloomNet Florists By supporting and adhering to the practices among Professional comprehensive standards of the Program BloomNet Florists will differentiate their business from other floral retailers Retail Florists to ensure the underscoring an assurance to your customers that they can finest products the most depend on you
9. World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program E Dies EINE amp BUSINESS EDUCATION CONT The 3 Pillars of Cut Flower Care The Effect of Bacteria Bacteria blocks the Xylem of the flowers and results in the disruption of water uptake which shortens the vase life of the arrangement Microscopic small organisms 0 1 to 400 Microns with high growth rates Growth rate is dependent upon temperature and availability of food Vase water and flower stems offer a good growth environment for bacteria As seen above The vase water becomes dirty and smells rotten e The end result is vase life is shortened DIEING amp BUSINESS EDUCATION CONT The 3 Pillars of Cut Flower Care How can you control bacteria growth Use a Flower Food Solution Keep all buckets and cutters clean Research has shown that when buckets are left dirty for 4 days they can reduce rose vase life by 20 D C D keeps buckets disinfected for several days and is the only government approved bucket cleaner Note that bleach looses its disinfecting ability after only a few hours D C D is less expensive than bleach on a per use basis and it will not stain clothing Bleach is not your best cleaning agent because it sanitizes but does not clean Bleachs shelf life is very short 1 hour to 4 hours and has no residual effects It kills bacteria immediately but does not continue fighting an
10. Amaryllis flowers damage very easily in bud or bloom stage Allow space around the blooms in a bucket or design to prohibit damage Category Novelty Color White Pink Red Peach Orange Bi Color Anthurium An extremely long lasting Tropical flower with a vase life from 15 to 30 days mini and small grades tend to have a shorter vase life Must not be exposed to temperatures below 15 degrees celsius or blooms will blacken Extreme care while unpacking is important to avoid creasing or bruising High humidity or regular misting is important for optimal storage Category Tropical Color White Purple Pink Magenta Red Burgundy Peach Orange Green Bi Color Assorted Christmas Greens Noble Fir Cedar White Pine Christmas greens can be dry stored in their box Upon delivery open box mist with water and check for freshness Christmas greens can also be hydrated and kept in water Category Green Color Green Aster Matsumoto Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Filler Color White Lavender Purple Pink Magenta Red Peach Yellow Aster Monte Casino Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Filler Color White Purple INIA amp HANDLING CONT Baby s Breath aka Million Stars Gypsophila
11. CONT Mechanics Taping Wiring Gluing HU 3 Bend a wire to form a For flowers thread both ends For foliage bridge the hairpin shape of the wire through the top of curved bend of the wire over the blossom and pull the wire the midrib of the foliage and ends down along the stem until align the two wire ends the bend in the wire is deep parallel to the stem Wrap inside the bloom Wrap one one wire around the stem wire around the stem and the and the other wire other wire Holding a wire perpendicular Bend the ends of the wire Wrap one wire around the to a leaf insert the tip of the parallel to the stem stem and the other wire wire through the back side of the leaf on one side of the midrib and back through on the other side of the midrib to form a small stitch This stitch can be made on high or low on the leaf depending on the amount of control desired BloomNet Florist Quality Care Program Diss EINE amp BUSINESS EDUCATION CONT Mechanics Taping Wiring Gluing Cross pierce the stem beneath the flower Add a piece of moistened cotton to the end with two wires of the stem and bend the wires downward parallel to the stem The wires will help cage the cotton into position For Cymbidiums only carefully reflex the top For Cattleyas and Japhettes tape two sepal so it arches backward rather than 22 gauge wires in a color that blends with forward This will open up the flower face
12. State Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming d World Class Florists Worldwide Delivery Flower Goldenrod Sagebrush Purple lilac Violet Yucca flower Rose American Dogwood Wild Prairie Rose Scarlet Carnation Mistletoe Oregon Grape Mountain Laurel Violet Yellow Jessamine Pasque Flower ris Bluebonnet Sego lily Red Clover American Dogvvood Coast Rhododendron Rhododendron Wood Violet Indian Paintbrush Species Soldiago gigantea Artemisia tridentata Syringa vulgaris Viola sororia Yucca glauca Rosa Cornus Florida Rosa arkansana Dianthus caryophyllus Phoradendron serotinum Berberis aquifolium Kalmia latiflolia Viola Gelsemium sempervirens Pulsatilla hirsutissima Iridaceae Lupinus Calochortus gunnisonii Trifolium pratense Cornus florida Rhododendron macrophyllum Rhododendron maximum Viola papilionacea Castilleja linariaefolia net BloomNet Florist Quality Care Program 87 REFERENCE MATERIAL CONT Birthstones amp Birth Flowers Month Birthstone i Meaning Birth Flower February Amethyst Sincerity Violet Diamond Innocence amp purity Dahlia amp Sweet Pea
13. g m Q gt 2 o wn m S LL o Z o f m World Class Florists Worldwide Delivery Diss EINES BUSINESS EDUCATION CONT Symbol When you Know Multiply by To Find Symbol LENGTH mm millimeters 0 004 inches in cm centimeters 0 4 inches in m meters 1 33 feet ft m meters 1 1 yards yd km kilometers 0 6 miles mi E A 0 Tu cm square centimeters 0 16 square inches in m square meters 1 2 square yards yd km square kilometers 0 4 square miles mi ha hectares 2 5 acres 10 000 m g grams kg kilograms t metric ton 1 000 kg mL milliliters mL milliliters L liters L liters L liters m3 cubic meters m3 cubic meters i Celsius Degrees multiply by 5 9 add 32 ounces oz pounds lb short tons fluid ounces fl oz cubic inches in pints t quarts qt gallons gal cubic feet fe cubic yards d n Fahrenheit Degrees DESIGN BUSINESS EDUCATION Design Styles Round Round styles are an all around and symmetrically balanced radial composition having a hemispherical form Oval An oval design is a three sided or all around symmetrically balanced composition having a broadly elliptical or egg shaped form which may be either vertical or horizontal in expression Asymmetrical Triangle An Asymmetrical triangle design is a three sided composition having the form of a triangle with inequal sides They are considered to be l
14. BUSINESS EDUCATION CONT The 3 Pillars of Cut Flower Care Temperature Time amp Sanitation Temperature and Relative Air Humidity During Storage A relative air humidity between 80 9326 slows down the aging process e Cut flowers should always be stored in a cool environment between 33 and 38 F There is one exception tropical flowers should be stored between 56 and 60 F 12 10 Influence of temperature on vase life in days O b Q DIEING amp BUSINESS EDUCATION CONT The 3 Pillars of Cut Flower Care Temperature Time amp Sanitation 2 Time Keep flowers away from the heat as much as possible Reduce the time that flowers spend outside water solution to as short as possible Develop standardized procedures for your shop so that flower quality is a main focus 3 Sanitation The effectiveness of all post harvest products is dependent on a clean environment Bacteria clogs stems and clogged stems lead to hydration problems and a bent neck Bacteria produces ethylene Fungi are opportunists Be sure to use Fungicide Bactericide and Cleaner 1 Cut flowers were stored in vases for two weeks 2 Water was discarded 3 Vase A was not washed Vase B was washed with water Vase C was washed with D C D 4 Flowers were added to all three vases with clean water only in the vase Photo taken on day 5 of vase life A Not cleaned B Cleaned with water C Cleaned with DCD
15. Florist Quality Care Program 89 World Class Florists Worldwide Delivery H M REFERENCE MATERIAL CONT Global Wedding Traditions n Thailand the mothers of the bride and groom walk to the altar to drape puang malai flower garlands around the couple s shoulders to wish them good fortune in their life together Hawaiian couples exchange leis and seal their union by rubbing noses Swedish and Danish grooms sew small pockets of strong smelling herbs like garlic chives and rosemary into their clothes for good luck The Indian groom s brother sprinkles flower petals over the couple at the end of the ceremony to protect them from evil Ancient Greek brides often carried ivy at their weddings as a symbol of their never ending love for their partner Ancient Roman brides carried bunches of herbs to symbolize fidelity and fertility and to scare off evil spirits The Victorians who were fascinated by the meanings of different blooms popularized the wedding rose which represents true love Also in Victorian ages the bride tossed her bouquet to a friend as she left the festivities to keep that friend safe by warding off evil spirits of course and to offer her luck this came to mean that the single woman who caught the bouquet would marry next n a Greek Orthodox wedding crowns of orange blossoms were traditionally made for the bride and groom and even matched the delicate embroidery on the bride s dress The
16. Guidelines will strengthen the Network and build a strong Florist community increasing the level of cooperation among The foundation of the BloomMet Florist Quality Care Program is built on each individual Florist s ability to provide the freshest floral product in all orders expertly designed and delivered on time as requested by customers To help build community BloomNet Florists and their staffs will be recognized on an ongoing basis and their quality achievements will be promoted within the industry and to their local customers The BloomNet Florist Quality Care Program will continue to evolve with new features and benefits added from input by the Board and BloomNet Florists Adherence to the Standards amp Guidelines of the Program will provide a distinct advantage for BloomNet Florists when competing with all other floral providers BENEFITS 8 OBLIGATIONS Delivering Many Advantages Throughout the BloomNet Professional Florists Network BENEFITS OF THE PROGRAM Promotes strong business relationships with fellow BloomNet Florists and our mutual customers Promotes a team environment with the objective of seeking improvements in all quality related matters Guarantees payment reconciliation between BloomNet Florists Offers field and home office support services for BloomNet Florists Provides a proprietary communication system that allows BloomNet Florists to communicate with each other on
17. TO ALL BLOOMNET DIRECTORY LISTINGS e f you elect to list and service a city or town in the BloomNet Directory you are obligated to accept BloomNet Florists orders up to the cut off time of 2 00 PM for same day deliveries Be sure to frequently review your Directory listings with staff e f order issues arise from Directory listings work with the sending Florist to resolve Failure to adhere to BloomNet Directory listings can damage other Florists ability to service customers Compliance in this area is extremely critical and will be monitored as we develop Florist to Florist metrics BloomNet Directory listings can be updated at any time Print deadlines are published in the BloomNet Directory The BloomNet Online Directory can reflect any listing or codification changes within 5 7 business days after submission by the Florist d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery NIDAD amp GUIDELINES CONT Quality Criteria Review MAINTAIN ACCURATE RECORDS ON ALL ORDERS Maintain sequence numbers on all incoming orders This will reduce the chance of missing an order transmission should a problem arise with the shop s BloomLink system Accurate order records will assist each BloomNet Florist in the event they need to communicate with each other regarding a specific order COMMUNICATE ON ALL SUBSTITUTIONS The sending Florist is ultimately responsible for the order a
18. and Floral Education materials which are featured on pages 29 50 Steps for Proper Post Harvest Care e Inspection and Variety Knowledge 1 Temperature 2 Time 3 Sanitation Cut Flower Processing amp Hydration Flower Food Floral Foam Consumer Education Ethylene and Botrytis Why Is Care amp Handling Important Flowers are a perishable commodity Consumer satisfaction equals repeat customers and sales Customers expect seven days of vase life in their home e Proper Care amp Handling can add between 296 and 4 of additional Net Profit to your business i 1 l 1 l 1 l 1 i L i l 1 i i i l 1 1 The 3 Pillars of Cut Flower Care l l i l 1 1 J l 1 l 1 L 1 l 1 L i i i i operation So you must take steps to reduce scrap World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program DIEING amp BUSINESS EDUCATION CONT Why Is Care amp Handling Important Poor flower quality is the main driver of customer dissatisfaction Research study was commissioned by Smithers Oasis from Price amp Prince Floral Market Research The survey was developed in 1996 and implemented four times since its inception with historical data from 1996 2000 2004 and 2007 The study surveyed more than 5 000 floral buyers across the US over a 10 year period VALUE OVER PRICED POOR QUALITY SALE ASST COURTESY DELIVERY OF CU
19. and in container 0 06 Total costs of flowers 8 34 Total woven basket cost 2 00 Ribbon 0 50 Total OASIS Floral Foam cost 0 21 Total Floralife Flower Food cost 0 06 Grand Total Material Costs 11 11 Design Materials Cost of Design Arrangement Cost Flowers 8 34 75 07 Basket 2 00 18 00 Ribbon 0 50 4 50 OASIS Floral Foam 0 21 1 89 Floralife Flower Food 0 06 0 54 Grand Total 11 11 100 The difference in using a quality floral foam is significant for the benefits gained The money saved by using a foam priced at 20 less for example would be only 0 042 or 0 38 of total material costs World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program DISSEN S BUSINESS EDUCATION CONT Do the Business Math Glass Vase Floral Arrangement with Water Arrangement 2 Fresh flowers designed in glass vase with Floralife Flower Food Retail price point 37 50 Material Cost to the Florist Premade bouquet of mixed flowers 7 99 a bunch Ribbon Q 0 50 e Glass vase O 2 50 e 3 pints 1 5 liter Floralife Crystal Clear flower food Q 0 09 Grand total cost 11 08 Design Materials Cost 96 of Design Arrangement Cost Flowers 7 99 72 12 Glass Vase 2 50 22 56 Ribbon 0 50 4 51 Floralife Flower Food 0 09 0 8196 Grand Total 11 08 10096 Choosing to not use flower food in an arrangement can reduce flower life by more than half and
20. and out the other side until the wire is centered inside the stem Bend both ends of the wire downward along the stem Bend the top of the wire to form a sharp hook about half an inch long Clean neat and never bulky Light green preferred but use other colors where they When additional support is needed cross pierce the bloom with a second wire in the same manner Pull the wire downward so the hook is pulled into the center of the flower The tip of the hook should emerge through the base of the flower Catch the tip of the hook as the stem is taped to prevent the hook from sliding up and becoming visible in the flower center DISSEN S BUSINESS EDUCATION CONT Mechanics Taping Wiring Gluing Align the wire parallel with the side of the Slide the end of the wire into the base of the flower stem flower until it feels firmly in place Do not let the wire emerge through the top of the flower Tape the wire to the stem Be sure to tape tightly especially at the stem end Hold the cluster of flowers together with one Wrap the top half of the wire around the hand Align a wire along the stems parallel stems and the other half of the wire to to them so that the center of the wire is at secure the bundle Bend the wrapping the base of the blooms wire parallel to the stems d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery Dies EINE amp BUSINESS EDUCATION
21. blossoms symbolize virginity and purity because they are white and fragile and they emit a sweet delicate scent Brides in Spain carry orange blossoms to represent happiness and fulfillment e n Tudor England brides carried marigolds dipped in rosewater and ate them afterward since they were thought to be aphrodisiacs According to Italian tradition the front grill of the Italian getaway car is decorated with flowers paving the road to a happy marriage Polish brides usually wear a lush wreath of fresh flowers and rosemary in their hair n the Middle East the bitter herb artemisia is incorporated into bridal bouquets to ensure that marriages will survive bitterness as well as sweetness According to Indian tradition both the bride and the groom sport a floral headpiece BloomNet Florist Quality Care Program Credit and material from www theknot com CLOSING STATEMENT CLOSING STATEMENT We are Honored to have served on the Florist Quality Care Board and taken part in developing the first by Florists for Florists program that recognizes BloomNet Florists across the country for their commitment to quality in our industry The Florist Quality Care Program establishes common sense guidelines for ensuring quality products and encourages cooperation among BloomNet Florists to ensure exceptional customer service The Program handbook contains important resources references and continuing educatio
22. days Customer pays almost 8 33 a day Customer pays just 4 99 a day Dis EINE amp BUSINESS EDUCATION CONT OASIS Floral Foam Maxlife No Brown No Burn No Bend NO KIDDING Flowers live longer in OASIS Floral Foam Maxlife than in any previous floral foam up to 5096 longer OASIS Floral Foam Maxlife is the first and only floral foam proven to provide as long or longer flower life than flowers in a vase of water Prevents premature petal burn wilting browning and petal drop Stops premature bent necks in flowers with soft stems Stops leaves from premature yellowing browning and falling off stems Prevents stem burn These bricks were exposed to fluorescent lights for 8 weeks Other Floral Foam Oasis Floral Foam Maxlife Brick B was on top of brick A Brick D was on top of brick C World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program E maxl fe IT S ONLY AS BEAUTIFUL AS THE FOAM IT S IN Bouquets stay fresh for days in OASIS Floral Foam Maxlife A wilted bouquet is the last thing you or your bride need on her wedding day With an n OASIS Floral Foam Maxlife you can rest assured the bouquet will last for days allowing m you to design days ahead and avoid the morning of rush And with an OASIS WEDDING BELLE Grande Holder your bride can get the hand tied look she desires while getting the flower life she needs OASIS WEDDING BELLE See more
23. for a complete review of the Standards amp Guidelines This includes a site visit from their local BloomNet Market Area Consultant to offer any assistance in understanding the BloomNet Standards amp Guidelines and the opportunity to discuss tests results with a Florist Quality Care Board member To contact a Florist Quality Care Board Member see page 8 for a listing of contact information BloomNet Florist Quality Care Program FLORIST RESOURCES DESIGN amp BUSINESS EDUCATION CARE amp HANDLING MEXICO Hee es IO D ees Pul dedere lee INC le TAN DS E on TATEMENT FLORAL RESOURCES sid4NOSIA TVAOTA DESIGN BUSINESS EDUCATION b DESIGN amp BUSINESS EDUCATION SIS FLORAL PRODUCTE Since 1954 when V L Smithers revolutionized the floral industry with the creation of water absorbing foam for florists Smithers Oasis has grown into a leading global manufacturer and marketer of floral foam floral accessory products cellular growing media and post harvest products Today OASIS is the most recognized and trusted brand in the floral industry Through distribution partners like BloomNet florists worldwide can rely on OASIS branded products to create their designs and grow their businesses BloomNet is proud to feature Smithers Oasis products for sale on BloomNet Products www bloomnet net and collaborate with Smithers Oasis to bring BloomNet Florists a library of invaluable Care amp Handling
24. full gross value of the arrangement including the delivery charge Card message 2 3 4 5 6 Alternate or second choice if available highly recommended on all orders 7 8 9 Special instructions 1 0 Name of person transmitting order whenever possible BloomNet Orders are 100 Guaranteed If you receive an order by phone from a fellow BloomNet Florist and you report the order your payment is 10096 guaranteed As we continue to build BloomNet with the addition of many dedicated Professional Florists we are proud to report the incredible growth we have seen in florist to florist sending In fact thousands of high quality Florists have already turned to BloomNet as their wire service of choice Most of you have already begun to see more florist to florist business and many of those orders may be called into your shop over the phone from your fellow BloomNet partners The payment on all successfully delivered orders is guaranteed by BloomNet regardless of how that order was received Please treat ALL incoming orders as if they were your own each order represents an expression of sentiment that a customer has entrusted us to convey SAADE 8 RECEIVING ORDERS CONT How to Send Phone or Fax Orders Sending a BloomNet Order is as Easy as 1 2 3 1 Look in your current BloomNet Directory to find a florist in the recipient s city Find a florist that meets your customer s needs If they are sending a codified order
25. inventory exposure BloomNet stands behind why we stand Innovative Marketing Services behind BloomNet Affordable selection guides professional custom print 99 materials and online advertising through Wedding Wire bring new customers into our shop Education Networking amp Industry Support We continually expand our knowledge and learn from fellow florists by reading Floriology attending Fresh Forums oom ne and courses at the new Floriology Institute World Class Florists Worldwide Delivery BloomNet is a friend to the florist and helps our business thrive I A 1 7 SUBSTITUTION QUALITY TESTING TAL N y az Substitution Fresh floral and container substitution is often the source of the most frequent consumer complaints and should be avoided wherever possible If substitution is unavoidable the filling BloomNet Florist should immediately contact the sending BloomNet Florist to suggest a second choice The sending BloomNet Florist must approve or reject the substitution and it is their responsibility to notify their customer Any disputes that arise from order substitution are the responsibility of the sending and filling BloomNet Florists Detailed Substitution Guidelines Any substitution of flowers should be of equal or greater value The style and color of the original arrangement requested should be maintained When only one type of flower is reque
26. keep well covered Before use in designs remove foliage below the water level Cut stems and place in room temperature water with floral preservative Category Green Color Green Variegated Pom Button Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Basic Color White Lavender Purple Pink Red Orange Yellow Green Bronze Gold Bi Color d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery ew amp HANDLING CONT Pom Cushion Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Basic Color White Yellow Green Bronze Red Lavender Purple Pink Orange Green Gold Bi Color Pom Daisy Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Basic Color White Lavender Purple Pink Red Orange Yellow Bronze Gold Bi Color Pom Viking Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Basic Color White Lavender Purple Pink Red Orange Yellow Bronze Bi Color Queen Anne s Lace Remove all foliage that will sit below the water level then cut stems and place in a vase with room
27. make sure to find a shop that is codified with one of the easy to read symbols Communicate Call or Fax the recipient s information from your customer to the receiving florist 2 Make sure to get the following information from your customer to relay to your selected florist Recipients Name Street Address including apartment or office Zip Code Phone Number Bouquet name description or Selection Guide Number Price Total Amount including delivery An alternate choice Card Message occasion Delivery Date and Time 3 It is the receiving florists responsibility to fill out the Report of Incoming Order Form and send to BloomNet Directory Department One Old Country Road Suite 500 Carle Place NY 11514 or Fax to 866 366 3216 Same Day Delivery Make every effort to assure that the filling BloomNet Florist receives the order before the same day delivery cut off time by sending the order as quickly as possible after completing the sale Make sure to view same day delivery cut off times listed in the BloomNet guidelines as it is the responsibility of the sending BloomNet Florist to make themselves aware of the cut off times for same day orders for fellow BloomNet Florists Transmitting Order Value All outgoing orders must be transmitted to the filling BloomNet Florist for the full amount paid by the customer including any extra fees collected for delivery Any service or relay fees Any
28. only saves you less than 196 of the cost of the materials Wouldn t your customer enjoy their arrangement for an additional 3 5 days or more Think of the repeat sales opportunities Z 9 E KG A Fu N N i N m o Z T i A NN N gt E E E E Em Em o rr amr n GOO EY oo 2 DY py E EJ auau eo ge 0054 o E E 20 b o oo 6 5 9 SS o vo c o cco c ES o 4 o o0 2 o m 0 Q FX a E O yop 30202 o GO Ln 0000 E E o 582 LOBO Pm e 52 Bom o e rs 0 0 3 gt 5 c 2 o cep oOo 5 5 5 5 oO T 9 9 6 9 0 0 o 0 149 2 2 E o Ex 0 o o c Dx E DD O o 15 gt i C om Q 2 ES 5 m 7 ox LO Y gt w Q os non x co x x 00 ON 52 NAO SOONG NOS 65 E A ga aM z Ki 2 o o n o O xc 0 0 23 8 o 3 o 2 icy 1 oO S 9 ze IE es SB E 9 5 9 o 2 o 2 9 9 os 3 oub x E Z 5 oo oo D o 5 0 om o oo Go c o Occo 00 2 a 2 0 2 09 VE o 264042 CT GG 0 ec Q 0 o 2 2 5 o Bo 2252 B 3103533 FF Oo 0 z SLAE AAA D o 0 5 amp 9S Socooocooso o er E 3 o 2 E EE og 9 T sb N o ce xc E SE o 2 gE Sr uva TOoE SS LL E x o o o
29. provide a pathway to continue to extend your education through state and national education certification programs What s more the Floriology Institute is located at our Napco Showroom in Jacksonville FL to provide you with access to the latest most affordable on trend products to help you grow you business These are incredibly exciting times for BloomNet Florists other professional florists and our Industry We couldn t be more thrilled to have the opportunity to help you grow to prosper and succeed JEO OFO 431 NST TTUTE CONT Courses Electives amp Forums Floriology Institute offers a wide range of education courses electives and forums to support your schedule and budget Whether you re a new florist just entering the industry are looking to reinforce and expand your design skills or are seeking an education testing pathway for state and national Certification programs our flexible curriculums will fit your education needs Florists can choose to attend a full week of courses or select from 2 3 days courses with add on options for advanced 1 day hands on classes electives and business forums DESIGN COURSES STORE OPERATIONS Advanced Design amp Techniques Customer Service Merchandising Visual Display Care amp Handling Contemporary Design Design Basics Intermediate Design Personal Flowers Weddings Events BUSINESS OPERATIONS Profitable Design Essentials 1 e Symp
30. requires delivery outside of their listed delivery areas A filling BloomNet Florist is not obligated to accept deliveries for an exact time of day time deliveries such as delivery at exactly 3 PM which is often the result of a consumer request Should a customer request a timed delivery it is best to contact the filling Florist and determine if they can indeed meet the request Effective communication between shops helps both Florists meet customer expectations If there is a need for substitution on an order try to secure approval from the sending BloomNet Florist while always following the rules of substitution Incoming wire orders from BloomNet Florists are not considered complete until the order is in the hands of the recipient In the case of sympathy orders the order is considered complete when the product is delivered and signed for at the services for the recipient Complete and forward delivery confirmations to the sending BloomNet Florist on all orders delivered and completed This allows the sending BloomNet Florist to communicate to their customer that the order has been delivered to the recipient BloomNet Florist Quality Care Program SENDING amp RECEIVING ORDERS CONT Important Reminder Receiving Order To support the needs of all BloomNet Florists Florist to Florist orders can be sent through the BloomNet Link Network via 3 methods of communiation 1 BloomLink 2 Fax and 3 Telephone
31. rose to Eros the god of love Roses can convey various sentiments according to the number and color of Roses included in a bouquet This flower rules the world of beautiful flowers with diversified and effective usage in many different situations of life Content and material from www FlowerMeaning org d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery d OF FLOWERS CONT Snapdragon The origin and region of Snapdragons is unknovvn Children throughout history have been known to squeeze the sides of the flower to make it appear to talk Send a floral gift of Snapdragons to the object of your desire Statice This wonderful flower creates the feeling of remembrance Statice is generally used in dried flower arrangements and is also considered an herb and called sea lavender To show someone you miss them never forget to include Statice in your flower bouquet Stock Stock has a hint of fragrance and is used as an element of fragrance generation Make sure to give a bouquet which includes stock to your loved one to tell her You will always be beautiful to me Sunflower Sunflowers symbolize longevity in China These cheerful flowers which always face the sun initiate the feeling of pure thoughts Present them as a token of your pure love Sweet Pea This amazing flower originated in Italy and is known for its sweet fragrance Sweet Pea is a lovely complement to any bo
32. the basic requirements of the Membership Standards BloomNet Florists will be inspected periodically with regard to compliance From time to time BloomNet Market Area Consultants will visit BloomNet Florists shops to evaluate and report any failure to maintain these standards These reports will be reviewed with the shop owners and the owners will be encouraged to resolve any issues in order to maintain membership with BloomNet BloomNet Florists may be randomly tested by a mystery shopper to evaluate sending and fulfillment in accordance with BloomNet Florist Quality Care Program Membership Standards All BloomNet Florists who are tested will receive detailed test results for review These tests provide assurance to the consumer and BloomNet Florists that their orders are being handled with the utmost care resulting in complete customer satisfaction and building confidence within the BloomNet Florist community The following pages detail the Quality Criteria and Code of Ethics d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery SU WAVES amp GUIDELINES CONT Quality Criteria Review MAINTAIN AN ATTRACTIVE AND PROFESSIONAL SHOP APPEARANCE e Maintain a clean and attractive exterior e Maintain a clean and attractive sales area i I I Maintain attractive and professional shop signage 1 MAINTAIN ADEQUATE REFRIGERATION FOR FRESH FLORAL INVENTORY
33. BloomNet Florist Quality Care Program DIEING amp BUSINESS EDUCATION CONT Cut Flower Processing and Hydration What is hydration Hydration is the movement of water throughout the plant Xylem distributes water up through the plant Phloem distributes food made in the leaves to all other parts of the plant Transpiration is the evaporation of water from plants due to light temperature and humidity Hydration Solutions Hydration solutions acclimate your flowers to take in food and contain stem un pluggers and acidifiers Quick Dip Pour solution into container 1 inch deep Cut flowers Dip stem ends in Quick Dip solution for 2 seconds e Place flowers in flower food Hydraflor 100 Mix 1 2 oz into 1 gallon of water Cut flowers Place flowers in Hydraflor 100 solution for 1 hour Remove flowers and place in flower food World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program E Diss EINE amp BUSINESS EDUCATION CONT Flower Food Did you know 50 of florists don t use flower food 25 of florists who use flower food use it incorrectly Only 2596 of florists use flower food correctly Source Perishables Research Organization What s in a lower food Sugar The food source Acidifiers To lower ph and increase solution uptake Stem unpluggers To keep the stem free flowing Types of Flower Food Storage Solutions
34. CONT Ethylene amp Botrytis Major Cut Flowers that are Ethylene Sensitive Many cultivars of Roses Alstroemeria e Carnations Delphinium Larkspur Snapdragon e Lily Stock and many morel Tools to Prevent Ethylene 1 Air Filters Positive Very nexpensive Negative Not Effective 2 Temperature Positive Slovvs the effects of internal amp external ethylene Negative Only effective while exposed 3 Ethylene Action Inhibitors STS MCP Ethylbloc Positive Inhibits ethylene action Negative MCP requires a containment field to be effective gt S T S requires reclaiming units to remove heavy metals Tips to Prevent Botrytis Look for free water inside sleeves Free water promotes botrytis and this would likely indicate a temperature problem e Look for lesions where the flowers contact the sleeve DIES amp BUSINESS EDUCATION CONT Do the Business Math Arrangement 1 OASIS Floral Foam flower design in woven basket container with Floralife flower food Retail price point 37 50 Material Cost to the Florist e 2 Stems Lilies O 1 29 per stem 2 58 e 3 stems Mini carnations TM 0 40 per stem 1 20 3 stems Hypericum 0 80 per stem 2 40 3 stems leather leaf fern 0 72 per stem 2 16 woven basket container Q 2 00 e Ribbon not pictured 0 50 e 1 3 brick OASIS floral foam 0 21 1 quart liter Floralife Crystal Clear flower food solution soaked in foam
35. Florist to Florist transactions Provides BloomNet Florists with the ability to send floral and gift orders to almost any place in the world with a guarantee of quality and on time delivery Provides access to the floral industry s first Digital Directory Encourages the exchange of ideas between BloomNet Florists Promotes BloomNet in a wide range of industry communications and events Makes available educational curriculums workshops and seminars through the Floriology Institute Offers for purchase unique products at competitive prices by visiting www BloomNet net Offers the continuous support of an organization that embraces Florist ideas in all matters concerning their business d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery ANAIS amp OBLIGATIONS CONT OBLIGATIONS OF THE PROGRAM Support and adhere to the BloomNet Standards amp Guidelines Maintain normal daily business hours in support of common retail industry standards of 9am 5pm in local time zones Maintain the highest standards for quality service shop appearance and business operations Support fellow BloomNet Florists by sending orders through BloomNet Accept and fill all properly transmitted BloomNet Florist to Florist orders giving full value and providing top quality product and service while communicating with the sending Florist on any issues Pay all BloomNe
36. Provides hydration Lower in Sugar Acidifier to adjust the pH of water e Vase Solutions Provides hydration Higher in sugar Acidifier to adjust the pH of water Floralife Clear 2X Professional Floralife Crystal Clear DIEING amp BUSINESS EDUCATION CONT Flower Food Effects of Flower Food Photosynthesis makes sugar The below flower arrangements suffered from very low photosynthesis due to low light levels and not enough leaves Water Flower Food Correct Dosing is Important World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program Diss EINE amp BUSINESS EDUCATION CONT Flower Food Specialty Flower Foods Works on all bulb crops Stops leaf yellowing in alstroemeria and lilies Keeps tulip stems from bending Improves vase life on all your bulb crops Available in a 10 b powder and 10 gram packets e Increases vase life 20 more than regular flower food formulas Produces brilliant flovver color Solution stays totally clear until gone Can be used on all flovvers Diss EINE amp BUSINESS EDUCATION CONT OASIS Floral Foam Maxlife Common Myths amp Perceptions in the Floral Industry Flowers live longer in a vase of water Water in a vase is better than floral foam for flowers All floral foams are the same so you should buy the cheapest Arranging flowers in floral foam tak
37. STOM ORDERS PLANT QUALITY amp SELECTION LACKING DESIRABLE COLORS FASHIONABLE COLORS UNUSUAL FLOWERS USEFUL WEBSITE CATALOG EASE OF BUYING DO IT YOURSELF FLOWERS 60 40 20 0 20 40 60 BloomNet Florist Quality Care Program DIES amp BUSINESS EDUCATION CONT Why Is Care amp Handling Important In the Mind of the Consumer 3 factors will make or break your customer relationship 1 Value 2 Over Priced 3 Poor Quality What keeps customers in your shop e Sales Assistance Courtesy e Delivery of Custom Orders FLORAL GIFT RECEIVER PERCEPTUAL MAP MEMORABLE IMPERSONAL PERSONAL FORGETTABLE World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program E Diss EINE amp BUSINESS EDUCATION CONT Why Is Care amp Handling Important Choosing the Right Cultivar A cultivar is the name of the flower ex Cherry Love is the cultivar name for a kind of rose Many post harvest problems can be solved by choosing the right cultivar When you order make sure to purchase by cultivar name not color Vase life study with 4 different rose cultivars in days 16 1271 VVater 14 12 10 8 O b Q EMBLEM OSIANA KARDINAL SONIA Inspection Inspect your flowers immediately upon arrival nvest in a probe type thermometer to measure the temperature of the flower heads f you have received damaged or unusable flowers immediately notify your supplie
38. Special Instructions charged on an outgoing order belong to the sending Florist d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery Receiving Florist SIANIDIENIEE amp RECEIVING ORDERS CONT ARR Mo nba a Report of Incoming Orders Form Submit orders through BloomLink to ensure timely payment See below for instructions Report for Week Ending Receiving Florist Shop Phone Shop Name Florist Address Report only incoming floral orders on this form Indicate Appropriate Codes in Occasion Column 1 Sympathy 2 Hospital 3 Birthday Anniversary 4 Business Gift 5 Holiday 6 Other Sending Florist Sending Florist Delivery o asion Recipient s Last Name en of BloomNet hop Nam Date Up to 10 Letters rder e Shop Name MM DD YY Code Including Delivery sample A9990000 Jane s Flower Shop 12 03 05 Smith 64 99 01 02 03 04 05 06 07 08 09 Total Amount This Page To ensure timely payment on orders they must be submitted through BloomLink How to enter orders through Bloomlink 1 Login to www bloomlink net 2 Click on Utilities on the top right corner 3 Select Reports 4 Select Incoming Order Report Form 5 Complete all available fields If you do not have access to a computer please fax form to 866 366 3216 All orders submitted for payment 90 days after the delivery date will
39. aches in floral design and retail business practices that allow florists to reach their full potential and allow their customers to recapture the joy and expression of the language of flowers d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery ELORIOLOGY BloomNet Florist Quality Care Program INSTITUTE CONT Education is the foundation amp key to success As an industry we must continue to embrace new innovations to continue to learn about our customer s demands and to provide them with the quality fresh floral gifts that earned their trust and allowed our profession the distinct title of floral artisans As a best in class wire service provider BloomNet feels strongly that it is our responsibility to help educate florists on best practices reinforce principles and elements of floral design and stay abreast of the latest trends to allow you to always remain top of mind with your customers We believe floral education is the backbone of our industry and is the reason BloomNet is incredibly proud to open the doors to our new education center the Floriology Institute Our new state of the art facility brings together the best talent in floral design and business instructors We ve developed courses and training tools that provide retail Florists the ability to build a solid foundation in floral design expand your floral and business knowledge with advanced courses and
40. and password and you will be able to access the Directory Online without first having to log into Atlas New Features Include Search Faster Send Faster Easier Navigation for Quicker Use High Impact Advertising to Get You Orders Simplified Order Entry Screen Show on Map Feature 8 amp Enhanced Facilities Listings Distance Calculator Feature To help answer any questions you may have about the NEW Directory Online please download the User Manual by visiting www bloomlink net and clicking on the Utilities Tab If you have any further questions please contact BloomNet Customer Service at 1 800 BloomNet 1 800 256 6663 World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program BloomNet is Our VV re Service of Choice Bob Tucker and Bill Bobulinski ov ners of Miss Daisy s Flowers 8 Gifts Leesburg FL The floral industry is all about building relationships We ve worked with the other major competitive wire services and choose BloomNet as our exclusive wire service provider Here s why 66 Cost Saving Build customer Procurement costs are lovver by leveraging Napco Palletized Glassware Yankee Candle Chocolates Balloons and Gift Basket programs relationships first do business second Profitable Fulfillment No other Wire Service provides detailed order projections small case packs or multiple container uses to reduce those words and that s
41. athy Business Best Practices amp Profitability Leveraging Point of Sale Procurement amp Vendor Negotiations ADVANCED COURSES amp ELECTIVES Advanced Hand Tied Techniques European Design Everyday Holiday Garden e Sympathy Tropical Design Weddings Events Wear amp Carry CREATIVE PORTFOLIO SALES amp MARKETING SERVICES Showcase your design creations in Local Store Marketing Website SEO Social Media onsite photography services your portfolios and online with our Selling in the new Economy Gen X amp Y Corporate Sales Strategies Funeral Directors Wedding Vendors World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program 2 EHORTOLOY 2012 SCHEDULE OF UPCOMING CLASSES Date 1 21 1 23 1 25 1 26 1 27 3 19 3 21 4 18 4 20 6 11 6 15 7 30 8 1 8 2 8 3 qm aza an RS m o x oan a m m r m R INSTITUTE CONT We are located just minutes from the Jacksonville FL airport Our staff will assist you with all travel transportation and event services Hotel rates start at 75 00 and include continental breakfast and complimentary transportation to the Floriology Institute Take advantage of all the additional benefits participants of the Floriology Institute receive including industry publication discounts professional photography portfolio creative services online tutorials amp video how to s florist photo voting c
42. c 21 i Sun Dec 21 Tue Dec 22 Christmas Day Wed Dec 25 Thu Dec 25 Fri Dec 25 Kwanzaa Begins Thu Dec 26 Fri Dec 26 Sat Dec 26 New Year s Eve Tue Dec 31 Wed Dec 31 Thu Dec 31 FLORIST REFERENCE MATERIAL State Flowers State Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii daho Illinois ndiana lowa ansas Kentucky Louisiana Maine Maryland Mass Michigan Minnesota Mississippi Missouri Montana Flower Camellia Forget Me Not Saguaro Cactus Blossom Apple Blossom California Poppy Rocky Mountain Columbine Mountain laurel Peach Blossom Orange Blossom Cherokee Rose Pua Aloalo Syringa Mock Orange Purple Violet Peony Wild Prairie Rose Sunflower Goldenrod Magnolia White pine cone and tassel Black eyed susan Trailing Arbutus Apple Blossom Pink and white ladys slipper Magnolia Hawthorn Bitterroot Species Camellia Myosotis alpestris Carnegiea gigantea Pyrus coronaria Eschscholtzia californica Aquilegia caerules Kalmia latifolia Prunus persica Citrus sinensis Rosa laevigata Hibiscus brackenridgei Philadelphus lewisii Viola Peony Rosa pratincola Helianthus annuus Solidago altissima Magnolia Pinus strobus linnaeus Rudbeckia hirta Epigaea regens Pyrus coronaria Cypripedium reginae Magnolia grandiflora Crataegus Lewisia rediviva bloom
43. ce product numbers When processing orders for codified or branded products be sure to advise the customer at the point of sale of possible substitution including both floral varieties and hard goods n support of the above advise the customer at the point of sale that BloomNet Florists will make substitutions to achieve the best possible representation of what was originally ordered using like floral varieties and similar colors and design themes How to Send An Order Select the destination United States Canada or International If international is chosen select a country from the drop down box If the country you are looking for is not listed please call 1 800 BloomNet 1 800 256 6663 for assistance Select standard BloomLink for dialup users and enter the delivery date and click Continue This will take you to the Send an Order screen The delivery date will be pre populated and you will need to enter in recipient zip code and click Select Florist This will bring up a list of florists that are available for delivery in the selected zip code d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery SAADI 8 RECEIVING ORDERS CONT Key Information to Include in a Properly Transmitted Order 1 Sending Florist s shop name and code number Recipient s name and address Recipient s phone number if at all possible Delivery date First choice of floral item The
44. constancy Make sure to present a bouquet of Hyacinths to someone special to express the constancy of your love Hydrangea This flower is native to Japan and was first introduced to the UK in the year 1788 Hydrangeas represent feeling that is initiated by anything that is sincerely heartfelt Send these flowers to thank someone for a special kindness or to offer an apology Iris lrises are different from other flowers in the fact that they open during the spring time and can remain open for several days Traditionally this graceful flower has been chosen to convey the essence of my compliments Compliment someone today by sending them a bouquet of irises Larkspur Larkspur belongs to the family of the buttercup and symbolizes levity Send a bouquet of Larkspur to help someone see the humor in a situation Lilac Lilacs claim their origin from Southeastern Europe and were introduced into the U S in the 17008 They represent the element of youthful innocence Send a bouquet of Lilacs to celebrate a recent graduate Lily Oriental The majestic white lily symbolizes the elements of chastity and virtue Tiger Lilies represent wealth and pride Make sure to send a floral bouquet of Tiger Lilies to wish someone happiness and prosperity in all shades of life Lisianthus This amazing flower has its origin in Texas and Mexico and symbolizes the essence of an outgoing nature Brighten your company events with Lisianthus arrangemen
45. d killing bacteria Remember to clean your cooler at least once every quarter 3 months with a cleaning detergent World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program x DIEING amp BUSINESS EDUCATION CONT Cut Flower Processing and Hydration How should flowers be handled Ensure all containers are cleaned with Floralife Cleaner Strip only the foliage that will fall below the solution level Cut the stems by 3 4 to 1 with a sharp clean knife Place the flowers in a cold water flower food solution Cold means as cold as your cooler temperature not tap water Do not place the flowers in direct sunlight and keep them away from drafts Do not place the flowers close to fruits or vegetables Which leaves should be removed and why Leaves usually contain high loads of bacteria and increase the bacterial growth in the water Only remove leaves under the water level Above the water level remove only the damaged leaves Leaves are important for the respiration of the flower and as an energy depot Always re cut the stems A flower always tries to take in water and nutrients When you remove a flower from the water the flower sucks air and the air bubbles block the Xylem Bacteria can also block the stems Both are main reasons for bent neck When cutting stems always use a sharp and clean knife or scissor which cuts the stems but does not crush them
46. dy Peach Orange Yellow Bi Color Salal Cut stems and place in a vase with room temperature water and floral food Category Core Color Green Seeded Eucalyptus Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Green Color Green Snapdragon Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Line Color White Lavender Purple Pink Magenta Red Peach Orange Yellow Bi Color Solidago Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Filler Color Yellow Star of Bethlehem Cut stems and place in a vase with room temperature water and floral food To prevent the flowers bending towards a light source the flowers should be stored upright in their container Category Line Color White Orange Yellow d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery ON eg amp HANDLING CONT Statice Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Filler Color White Purple Blue Lavender Pink Magenta Peach Yellow Stock Remove all foliage that will go below the water level Cut stems on an an
47. e flowered Bella Donna types Delphinium should be rehydrated using a commercial hydration solution such as Quick Dip or Rose Pro Hydration Delphiniums are mildly toxic Category Filler Color White Blue Purple Lavender Dianthus Cut the end of the stem and place in a bucket with 2 3 of room temperature water and floral preservative Category Novelty Color Purple Magenta env amp HANDLING CONT Freesia Cut stems and place in a vase with room temperature water and floral preservative Re cut stems and change water every other day to ensure longevity Freesia are very ethylene sensitive Category Novelty Color Yellow Lavender White Purple Pink Magenta Red Orange Bi Color Gladiola Many new exciting novelty varieties are available in lavenders green fucshia smokes and a wide range of 2 tone varieties Pinching top 5 cm off tips helps glads open Should be purchased with tight cut with lower blooms starting to show color Category Basic Color White Blue Lavender Purple Pink Magenta Red Burgundy Peach Orange Yellow Green Bi Color Heather Remove all foliage that will sit below the water level Cut the end of the stems and place immediately in a bucket with 2 3 of room temperature water and floral preservative Make sure heather isn t packed too tight in the bucket or else mold will occur Keep away from bright sun and drafts Re cut stems and change water every othe
48. e to gently wipe the stain away Category Novelty Color White Purple Pink Magenta Red Burgundy Peach Orange Yellow Bi Color Lily Oriental Remove all leaves that will sit below the water level Then cut stems under warm water and place in vase or bucket with room temperature water and floral preservative Remove anthers as soon as the lily opens to prevent pollen stains If the pollen has stained petals use a chenille or dry sponge to gently wipe the stain away Category Novelty Color White Purple Pink Magenta Red Burgundy Peach Orange Yellow Bi Color Limonium Limoniums should be stored in dry well aired conditions to avoid development of botrytis mold Category Basic Color White Lavender Purple Lisianthus Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Novelty Color Pink Purple Lavender White Peach Yellow Bi Color Mum Cremone Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Basic Color White Lavender Purple Red Yellow Bronze Gold Mum Football Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Basic Color Yellow Bronze White d bloom net BloomNet Florist Quality Care Program World C
49. em pF 1 Ex aria x BloomNet Florist Quality Care Program DESIGN BUSINESS EDUCATION Wiring amp Taping Charts 16 gauge 18 gauge 20 gauge 22 gauge 24 gauge 26 gauge 28 gauge 30 gauge 32 gauge Cross Piercing Wire Gauge Hairpin Wiring Wire Gauge anthurium 22 24 delphinium floret 26 28 cattleya orchid 22 24 freesia 26 28 cymbidium 22 24 hyacinth floret 26 28 dahlia 22 24 lady s slipper cloth 24 26 football mum 22 24 leatherleaf fern 26 28 gardenia 22 24 lily of the valley 28 30 japhette orchid 22 24 nerine floret 26 28 arge headed rose 22 24 phalaenopsis orchid 24 26 ily 22 24 ranunculus 24 26 sunflovver 22 24 star of Bethlehem 26 28 statice 26 28 Feathering stephanotis 26 Frenching Wire Gauge 8 sword fern 26 28 standard carnation 26 28 yarrow 26 World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program ud DIEING amp BUSINESS EDUCATION CONT Taping make the most sense Wiring Holding a wire close to its end insert one end into the stem just beneath the base of the flower with the wire perpendicular to the stem Insert the wire into the end of the flower stem and push the wire upward through the bloom s center BloomNet Florist Quality Care Program Choose the right size wire to support the finished product You may want to use colored wire and leave exposed Mechanics Taping Wiring Gluing Push the wire through the stem
50. es more time than a vase arrangement Certain flowers don t last in floral foam Floral foam isn t appropriate for all flower types Introducing OASIS Floral Foam Maxlife Improves flower life by up to 5096 compared with other design mechanics Surpasses every competitive floral foam on proven flower life in the lab Roses last as long or longer than in a vase Prevents stem burn petal drop browning and bent neck Keeps flowers living longer even when consumers don t add water e For the first time meets or beats flower life in a vase of water asts longer even if you forget to water Color stable eliminating the brown foam Mold spores no more Floral Foam Basics Maximizes flower life for nearly every type of flower even the problematic Hydrate all flowers before arranging in foam Soak foam in flower food and never forcibly submerge foam Change soaking solution regularly Remember that foam is a post harvest product like flower foods World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program E DIZSI amp BUSINESS EDUCATION CONT OASIS Floral Foam Maxlife Seeing is Believing Flower Arrangement on Day 10 using OASIS Floral Life Maxlife ADVANTAGE Plus Floral Foam Day 10 OASIS Floral Foam Maxlife Day 10 For only 0 10 more your arrangements will last 50 longer rui Retails for 49 99 Lasted 6 days Retails for 49 99 Lasted 10
51. ess formal than symmetrical triangle designs Symmetrical Triangle A symmetrical triangle is a symmetrically balanced three sided floral composition having the form of a triangle They are generally considered to be more formal NW 1 ASYMMETRICAL CRESCENT RECTANGULAR RIGHT TRIANGLE DESIGN CONEDESIGN DESIGN DIAGONAL DESIGN DESIGN TRIANGLE DESIGN I 1 7 m A a f 4 1 E EQUILATERAL HORIZONTAL INVERTED T SYMMETRICAL TRIANGLE DESIGN FAN DESIGN DESIGN DESIGN TRIANGLE DESIGN VERTICAL DESIGN k a ISOSCELES MOUND ROUND POINTED OVAL SCALENE TRIANGLE DESIGN DESIGN OVAL DESIGN DESIGN TRIANGLE DESIGN blooni h net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery BUSINESS EDUCATION CONT Design Basics Flower amp Foliage Identification Visit http www sierraflowerfinder com Fuer c amur mz FLOWERS pore Sara Flower Finder i dedica T Br tha prolessjoral Moral comenondy erg a ge Fisk Bora amd ES li A ee ia na u u NF u Up s dy ap Ec ca Na A Dihi l oe it uu peh qu wer Farm e z r j Wa fern ra irdi ha EO Ls xL du Er ud m 5 ve CAM mur nahmen Qno i mn Lucca rio a DL Ld 1 A um num Eppes rs TAM LPS DI Shera am Fi a
52. ete Education Pathway See Flow Chart Register and complete a written exam must be completed 2 months prior to design Attend a PFDE and receive qualifying scores ACCREDITED World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program u DIXEN amp BUSINESS EDUCATION CONT Professional Floral Design Evaluation Flow Chart Floral Industry Pathway 1 Pathway 2 Pathway 3 Pathway 4 Pathway 5 Professional Education Higher State AIFD On Line Skills Partner Education Certification Classes and Assessment Workshop s Degree Programs Workshops Application Required Verification Required Verification Required Verification Required Professional Floral Designer Evaluation PFDE Step one written evaluation pass 80 Step 2 design evaluation Pass w 3 2 or higher Not Pass Candidate Status Continuing to reserve Education with Pass vv 4 0 guarantee place emphasis on CFD CFD i N N Designation invitation to 557 AIFD vv letters Of rec Repeat PFDE no written if vv i two years NED Continuing Designation Education with emphasis on Pass w 4 0 invitation service BloomNet Florist Quality Care Program CARE amp HANDLING amp IHE MEANING OF FLOWERS SEASONAL FLORAL Everyday Spring Summer Alstroemeria Agapanthus Agapanthus Anthurium Amaryllis Amaranthus Aster Anemone i Astilbe Bells of Ireland Cherry Blosso
53. for the very best products and personal service responsive florist to florist What s more you can be confident knowing that every outgoing NE order transmissions and and incoming floral order will be treated with the utmost care and attention to detail generating increased customer loyalty unparalleled support services repeat business and greater profit potential Included in this manual is comprehensive information about the BloomNet Florist Quality Care Program and the many benefits it offers urge you to review the entire manual and refer to it often By making quality a focal point of everything we do in our business and all you do in yours l m certain we will all prosper and thrive for many years to come Mark Nance AAF President BloomNet email mnance bloomnet net phone 516 237 7875 World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program TABLE OF CONTENTS Goals amp Objectives Benefits amp Obligations Florist Quality Care Program Board Award of Quality Achievement Standards amp Guidelines Code of Ethics Best Practices Sending amp Receiving Orders Best Practices Substitution Quality Testing Design amp Business Education Floriology Institute Care amp Handling Meaning of Flowers Florist Reference Materials Closing Statement 374 5 6 7 8 11 14 15 17 25 27 28 29 60 61 64 67 78 79 84 85 90 91 QUALITY PROGRAM OVERVIEW
54. gious award will be selected from every region and state in the U S and will receive recognition for their commitment to maintaining the highest quality standards All BloomNet Florists are eligible to be nominated for an Award of Quality Achievement The Final award winners are chosen from a list of nominees by the Florist Quality Care Board 2011 Award of Quality Achievement Flower Shop Name Here In recognition of your commitment to the comprehensive standards of the BloomNet Florist Quality Care Program The Award of Quality Achievement will be presented semi annually to those shops selected Any BloomNet Florist may nominate another BloomNet Florist for the award The process for nomination will be communicated to all BloomNet Florists and their staffs so they can actively participate in recognizing dedicated BloomNet Florists across the country d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery o L i bloom net fiori olog r World Class Florists Worldwide Delivery 1 eirp prp m S INSTITUTE Make arrangements to grow your business Enroll at the Floriology Institute and create new opportunities for success Learn the latest and most innovative design techniques Increase networking possibilities Build confidence make new friends And much more I really enjoyed the course Premier industry accredited floral education center I lear
55. gle with a sharp knife under water Do not smash stems Place in a vase with room temperature and floral food Category Line Color White Peach Purple Lavender Yellow Pink Magenta Sunflower Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Novelty Color Yellow Brown Bi Color Ti Leaf Cut stems and place in a vase with room temperature water and floral food Category Green Color Red Green Variegated Purple Pink Magenta Burgundy Tulip Leave plastic or paper sleeves on tulips when hydrating for the first time as this will promote straighter stems Cut the ends of the stems and place in 3 of room tem perature water for 2 hours To arrange remove the plastic or paper sleeves and the foliage that will sit below water level and style as normal Category Novelty Color White Lavender Purple Pink Magenta Red Peach Orange Yellow Green Bi Color Waxflower Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Filler Color Purple Pink Lavender White THE MEANING OF FLOWERS Flower Meanings Flower Meanings can be of any nature from Everlasting Love to Friendship to Concealed or Innocent Love You can express a range of emotions through flowers and flowers are a meaningful gift for any occasion When w
56. ite Blue Lavender Purple Yellow Italian Ruscus Cut stems and place in a vase with room temperature water and floral food Category Green Color Green Larkspur Tightly cut Larkspur opens very well Larkspur should be rehydrated using a commercial hydration solution such as Quick Dip Category Basic Color White Blue Lavender Purple Pink Liatrus Should be purchased with blooms showing good color but with no more than 20 open blooms Category Basic Color Purple White Lily Asiatic Remove all leaves that will go below the water level Then cut stems under warm water and place in a vase with room temperature water and floral food Remove anthers as soon as the lily flower opens to prevent pollen stains Category Novelty Color White Purple Pink Magenta Red Burgundy Peach Orange Yellow Bi Color Lily Calla Cut stems and place in a vase with room temperature water and floral preservative Re cut stems and change water every other day to ensure longevity Category Novelty Color White Lavender Purple Pink Red Peach Orange Yellow Green Bi Color ON eg amp HANDLING CONT Lily L A Hybrid Remove all leaves that will sit below the water level Then cut stems under warm water and place in vase or bucket with room temperature water and floral preservative Remove anthers as soon as the lily opens to prevent pollen stains If the pollen has stained petals use a chenille or dry spong
57. l the recipient actually receives the order i L l l l Ensure delivery personnel maintain a professional appearance l l i i Confirm deliveries through the Delivery confirmation process see page 23 BloomNet Florist Quality Care Program SUP WAVES amp GUIDELINES CONT Quality Criteria Review FILL ALL INCOMING ORDERS TO FULL VALUE All incoming orders should be filled 100 to value minus your delivery charge Communicate with fellow BloomNet Florists any issue regarding delivery charges COMMUNICATE WITH FELLOW FLORISTS IN A TIMELY MANNER Take the time to work with other BloomNet Florists to answer any questions review the products ordered advise of any substitutions and resolve any other issues that may impact an order on both the sending and receiving ends Given the advantages retail Florists possess with the ability to offer same day delivery nationwide this capability also results in a very narrow window of time for any order revisions and requests The accuracy of all order information is paramount to a successful same day delivery and satisfactory customer experience ASSURE COMPLETE CUSTOMER SATISFACTION ON ALL ORDERS t is the responsibility of both the sending and fulfilling BloomNet Florist to work together 1 to solve any customer issues relating to sending and fulfillment of orders BloomNet can only act as a mediator in these matters ADHERE
58. lass Florists Worldwide Delivery NI amp HANDLING CONT Mum Fuji Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Basic Color White Purple Pink Red Yellow Green Bronze Bi Color Mum Spider Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Basic Color White Purple Pink Red Yellow Green Bronze Bi Color Muscari Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Novelty Color White Blue Orchid Cymbidium Remove Water Tubes cut stems and place in bucket with 2 3 of room temperature water and floral preservatives Category Tropical Color White Lavender Pink Red Yellow Green Orchid Dendrobium Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Tropical Color White Lavender Pink Magenta Green Bi Color Orchid James Storey Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Tropical Color White Lavender Pink Magenta Green Bi Color ON eg amp HANDLING CONT Orchid Mokara Remove Water T
59. lize our images for website promotions and email marketing campaigns expressions of flowers essentials The newest addition to our lineup of selection guides featuring an extensive collection of everyday arrangements using the most affordable containers from Napco See the Bloomlink Utilities Tab for recipe details expressions of flowers weddings The industry s most extensive compilation of the latest trends in wedding flowers and personalized visions that today s brides are craving expressions of flowers tributes The most comprehensive sympathy selection guide in the industry Helps you showcase the latest trends with over 15 color collections to give you the professional tools to market to funeral directors and customers To place your order visit www BloomNet net expressions x Powers tributes SAADE 8 RECEIVING ORDERS CONT Introducing the NEW BloomNet Directory Online Two Easy Ways To Access One Great Way To Send BloomNet Florists now have two easy ways to access the NEW BloomNet Directory Online You can access the Directory Online through BloomLink as many users do so today or by visiting http directory bloomnet net and completing the two easy steps outlined below 1 Type http directory bloomnet net into your browser Peip directory biccmnet ner d Mw Fgeontes Toch Help x aq FL er 2 Make sure to save the URL to your Favorites Type in your log in information
60. m World Class Florists Worldwide Delivery ON eg amp HANDLING CONT Carnation Miniature Remove all foliage that will sit below the water level Place immediately in a bucket with room temperature water and floral preservative Keep away from bright sun and drafts Re cut stems and change water every other day to ensure longevity Carnations are sensitive to ethylene gas Category Basic Color Pink Yellow Orange White Red Lavender Purple Magenta Burgundy Green Bi Color Caspia Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Filler Color Purple Daffodil When first hydrating Daffodils place in a separate container from other flowers as they secrete a sap that shortens the life of other flowers Cut stems and place in a vase with room temperature water and floral preservative Re cut stems and change water every other day to ensure longevity Category Basic Color White Yellow Bi Color Daisy Gerbera Place each flower in plastic gerbera straw Cut stems and place immediately in a vase with room temperature water and floral food Remove any damaged or bruised petals before arranging Category Novelty Color Pink White Red Orange Yellow Magenta Burgundy Peach Bi Color Delphinium Delphinium are largely available in larger bloomed double flowered Hybrid Elatum types or smaller bloomed singl
61. m World Class Florists Worldwide Delivery THE MEANING BloomNet Florist Quality Care Program OF FLOWERS CONT Alstroemeria This hardy flower got its name from its discoverer Baron Klas Van Alstroemer who found its seeds in 1753 Alstroemeria is generally linked to the symbol of friendship Send bouquets containing Alstroemeria to show the strength of your bond with another Amaryllis The Amaryllis bulb is famous for its capability to produce flowers for up to 75 years Amaryllis flowers represent radiant beauty Send arrangements full of beautiful Amaryllis for someone who is beautiful from inside and out Anemone This colorful flower belongs to the family of buttercup The Anemone is said to have sprung from the blood of the Roman god Adonis These flowers generally represent anticipation Help soothe someone s nerves with this tranquil lovely flower Anthurium This flower is native to Hawaii These exotic flowers are the most popular and long lasting of all available tropical flowers Anthurium is the symbol for hospitality Whenever you are a guest in someone s home make sure to present some Anthuriums to your host Aster In ancient times it was believed that if Aster leaves were burned the perfume would drive away evil serpents In the present century Asters are used to symbolize the element of patience Running behind on a clients project Send some Asters to show that you appreciate them bearing with you
62. m Cosmos Bupleurum Daffodil Dahlia Calla Lily Dogwood Daisy Carnation Forsythia Delphinium Craspedia Heather Garden Rose Eryngium 1 Hyacinth Gladiolus Fiddlehead Fern Lilac Lady Mantle Freesia Lily of the Valley Larkspur Gardenia Muscari Nerine Lily Gerbera Nerine Lily Scabiosa Gloriosa Lily Peony i Snapdragon Hydrangea Ranunculus Tuberose Hypericum Sweet Pea Violet ris Tuberose Zinnia Kermit Pompom Tulip Liatris Viburnum Lily Waxflower Limonium Lisianthus Lotus Pod Orchird Ornithogalum Arabicum Queen Anne s Lace Rose Solidago Solidaster Spider Gerbera Statice Stephanotis Stock Trachelium Viking Mini Pompom d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery Fall Autumn Leaves Chrysanthemum Dahlia Heather Nerine Lily Ranunculus Seasonal Berries Sunflower Tuberose Winter Amaryllis Anemone Evergreen Heather Muscari Nerine Lily Poinsettia Ranunculus Tulip Waxflower CARE amp HANDLING Alstroemeria Alstroemeria is extremely ethylene sensitive Remove any foliage that will go below the water line as it deteriorates quickly Then cut stems and place in a vase with room temperature water and floral food Category Basic Color Yellow Orange White Pink Red Lavender Purple Magenta Peach Bi Color Amaryllis Do not store amaryllis at below 41 degrees as this may discolor blooms
63. n Delphinium symbolizes the essence and feeling of heavenly qualities Send this variety to your mother for her saintliness in having put up with you during your more trying periods Freesia This wonderful flower is named after the German physician Friedrich Heinrich Theodor Freese Freesia represents the essence of innocence and makes the perfect gift for the proud parents of a newborn baby Gladiolus This amazing flower got its meaning from the Latin word that means sword Gladiolus represents Roman gladiators and symbolizes strength of character Send a bouquet of Gladiolus as a token of respect to a person whose character you admire Heather Throughout history this flower has been widely used as roofing material bedding a form of fuel as a dye and in basket and rope making In a more esthetic realm Heather represents the element of admiration Present a bouquet of this amazing flower to someone whose friendship you value most in life Content and material from www FlowerMeaning org d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery d d OF FLOWERS CONT BloomNet Florist Quality Care Program Hyacinth According to the Greek culture this wonderful flower was named after a boy Hyacinth who was killed after being hit in the head with a discus A flower sprouted from the wound as the god Apollo held the boy Hyacinths are native to the land of Turkey and represent
64. n materials that will be of valuable use to all BloomNet Florists and their staff We look forward to recognizing our fellow BloomNet Florists for their outstanding commitment to best in class quality Tom Addalia Maris Angolia Barb Faris 204 4 1 e Mark Nading Thia Smith World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program BloomNet Florist Quality Care Program
65. nd any substitution by the filling Florist should be communicated to the sending Florist for approval Sending Florists should always advise their customer of the chance that their order could be modified due to availability of product requested All substitutions should follow the Substitution Guidelines page 27 and the filling Florist should advise the recipient that a substitution was made PROFESSIONAL amp POSITIVE ATTITUDE Act professionally and value the relationships built with BloomNet Florists 1 I i Share ideas and offer assistance to fellow BloomNet Florists Make suggestions and offer ideas to improve BloomNet Florist relationships I 1 Regularly revievv and adhere to the Code of Ethics listed on page 15 in the BloomNet Florist Quality Care Manual BloomNet Florist Quality Care Program STANDARDS amp GUIDELINES Code of Ethics Use only the freshest finest quality products available Be creative professional and on trend in practicing the art of flower arranging Stay informed on the latest developments in floral design customer service and floral products and gifts and provide customers with the benefits of that knowledge Give full value in flowers and services Treat all customers with courtesy and respect Strive at all times to serve and satisfy customers and those of our fellow BloomNet Florists e Transmit all orders for the full gross dollar amount t
66. ned a lot of techniques that I do not use every day and learned how to apply the different techniques more efficiently in my arrangement j Pathway to state and national certification including AIFD Expand artistic design skills stay on top of the most recent trends enhance best business practices Wide range of courses and forums to support any schedule and budget VIP access to Napco Showroom new product previews RAVIN WILLIS BOULEVARD EAST FLOWERS amp GIFTS NEW JERSEY and discounts 2012 SCHEDULE OF EVENTS JACKSONVILLE FL Date Course Name Date Course Name 1 21 Fresh Forum 4 18 4 20 3 Day Advanced Sympathy 1 23 1 25 3 Day Advanced VVedding 11 6 15 5 Day Basic Principles 1 26 1 27 2 Day Party amp Events amp Elements of Design 3 19 3 21 3 Day Contemporary 7 30 8 1 3 Day Advanced Wedding 010800 High Style European 8 2 8 3 2 Day Party amp Events your smartphone to Design register today For More Information about the Floriology Institute contact us at www mybloomnet net floriologyinstitute html Or call 1 800 BloomNet 1 800 256 6663 STANDARDS GUIDELINES CODE n r STANDARDS amp GUIDELINES Membership Standards The Membership Standards governing the BloomNet Florist Quality Care Program define acceptable requirements in shop appearance customer service capabilities and professional attitude All BloomNet Florists will be required to remain in compliance with
67. not be processed SAADI 8 RECEIVING ORDERS CONT When To Use The Report of Incoming Orders Form This form is to be followed ONLY for orders you receive from other BLOOMNET FLORISTS over the PHONE or FAX This NEW form will increase accuracy and improve efficiency of all orders reported When Not To Use The Report of Incoming Orders Form This process is NOT TO BE USED for orders you receive over your BloomLink system from 1 800 FLOWERS COM directory or from other BloomNet Florists Orders received over your BloomLink system from 1 800 FLOWERS COM or from other BloomNet Florists are automatically reported and will appear on your monthly Clearinghouse Statement Step 1 Login to BloomLink at www bloomlink net Click on Utilities on the top right corner of the screen Click on Reports on the left hand side and then click on Incoming Order Report Form Step 2 Fill out the Shop to Shop Order Entry Form 1 Your Shop Code is automatically entered 2 Enter the Sending Florist s Shop Code a Press tab If code is correct Shop Name will automatically show up in the Sending Florist Name field 3 Enter the delivery date in the format provided MM DD YY 4 Select the Occasion from the drop down menu 5 Enter the recipient s last name Please review spelling 6 Enter the total amount of the order including delivery Please review this dollar amount If incorrect it will take an entire billing cycle t
68. ntact information and the geographic regions they represent is shown below Florist Quality Care Board 2012 2013 REGION 3 REGION 1 REGION 4 REGION 5 REGION 2 d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery RON QUALITY CARE BOARD TOM ADDALIA Region 1 FLOWERS BY ADDALIA 175 Route 37 West Toms River NJ 08755 732 240 9030 tom addaliaG gmail com MARIS ANGOLIA Region 2 KARIN S FLORIST 527 Maple Ave E Vienna VA 22180 703 281 4141 maris karinsflorist com MARY BETH HARROLD Region 3 PAPILLION FLOWER PATCH 105 South VVashington Papillion NE 68133 402 331 9136 flowers pfp omhcoxmail com THIA SMITH Region 4 SILVER SPRINGS FLORAL amp GIFTS 800 Central S W Suite C Albuquerque NM 87102 505 242 7818 ssfgifts vcimail com DAVID HEROMAN Region 5 ORIGINAL HEROMAN S 2291 Government St Baton Rouge LA 70806 225 344 0441 david heromans brcoxmail com QUALITY CARE BOARD RECOGNIZING ACHIEVEMENT RECOGNIZING ACHIEVEMENT Recognizing BloomNet Florists Commitment to Superior Quality To highlight the quality achievements of BloomNet Florists and their staffs BloomNet will work with the Florist Quality Care Board to honor deserving BloomNet Florists with an Award of Quality Achievement BloomNet Florists who receive this presti
69. o iip m ih a min correct the amount once BloomNet is notified of the error 7 Enter the City and State where the order is being delivered Repeat on each row for additional orders You may click Add Row mmm a Fr if you need to add more rows 8 Click Next to submit You re done The report has been submitted to BloomNet World Class Of Worldwide Delivery BloomNet Florist Quality Care Program m SAADI 8 RECEIVING ORDERS CONT Filling Orders Filling Properly Transmitted Orders Filling BloomNet Florists must adhere to the same day cut off times for delivery service area listings and minimum codifications as listed in the BloomNet Directory and not reject or refuse a properly transmitted order Minimum codification includes a delivery charge built into the amount listed in the BloomNet Directory unless a shop chooses to list the actual delivery charge Showing the actual delivery charge designated by a van icon and the delivery amount indicates you are requesting from the sending BloomNet Florist the codified amount plus the indicated delivery charge The delivery charge that is deducted from an incoming order should be the same amount that a filling BloomNet Florist would charge a local customer for delivery to the same address A filling BloomNet Florist is not obligated to fulfill any order transmitted for less than their minimum codified prices or an order that
70. o the filling BloomNet Florist Resolve any order related issues to the complete satisfaction of the customer Communicate and work professionally with fellow BloomNet Florists and transmit and fill all floral orders with the highest degree of accuracy d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery Floriology is the premier magazine for today s retail Florist Our goal is to strengthen and build community within the floral industry by sharing practical insights innovative approaches and best practices from fellow Florists to form profitable relationships with your customers and recapture the joy of the language of flowers DESIGN explore best practices cutting edge concepts and best selling signature arrangements MARKETING reach customers wherever they are retail print online social media TECHNOLOGY conquer the next frontier in innovation and rejuvenate your retail store operations PROFITABILITY leverage the keys of success from the best in the Industry and put them to work for you INDUSTRY stay up to date on the latest news and events from around the globe COMMUNITY connect express and share ideas and insights with ON THE EDGE fellow Florists OWNER S CORNER BACK TO BASICS World Class Florists Worldwide Delivery Submit your ideas and image to be included in an upcoming issue of Floriology E mail us at floriolog
71. ontests and Napco showroom discounts Course Name Fresh Forum 3 Day Advanced Wedding 2 Day Party amp Events 3 Day Contemporary High Style European Design 3 Day Advanced Sympathy 5 Day Basic Principles amp Elements of Design 3 Day Advanced Wedding 2 Day Party amp Events For more information about the Location Jacksonville FL Jacksonville FL Jacksonville FL Jacksonville FL Jacksonville FL Jacksonville FL Jacksonville FL Jacksonville FL Floriology Institute contact us at Floriology Institute 7800 Bayberry Road Jacksonville Florida 32256 Toll Free 1 800 BloomNet 1 800 256 6663 www mybloomnet net floriologyinstitute html floriology bloomnet net Napco Showroom With over 70 years of industry history we are your one stop shopping for your floral garden gift and seasonal decor needs Floriology Institute participants have access to VIP Showroom shopping new product previews as well as showroom discounts and shipping incentives for qualified orders As well as BEST IN CLASS Floral industry suppliers amp Fresh floral farms DEINE amp BUSINESS EDUCATION CONT What is AIFD CFD PFDE American Institute of Floral Designers AIFD www aifd org Certified Floral Designer CFD All Accredited Members of AIFD are Certified Floral Designers CFD Professional Floral Designer Evaluation PFDE How do I become a CFD Compl
72. ords alone are unable to convey the feelings of thoughtfulness and love flowers can easily pass the message and express feelings on the sender s behalf Generally it is believed that the practice of assigning meanings to flowers began in Turkey during the seventeenth century During that time lovers began using floral exchanges to convey particular messages In the Victorian era this gave rise to the popularity of a flower language and the corresponding meanings assigned to different flowers In England dozens of dictionaries of florography were published and suitors carefully studied these guidebooks to select appropriate bouquets for their sweethearts There has been a common belief that different flowers are attributed to certain feelings and expressions However it s very tough to assemble a definitive list of flower meanings because each flower has many different connotations depending on the reference Also different cultures ascribe different qualities to various blooms and you may get a different answer depending on which geographical location the person hails from There can be specific flower meanings that are associated with flower types or colors When giving the gift of flowers people tend to personalize the experience by offering the types and or colors that carry a significant meaning to the person or occasion Content and material from www FlowerMeaning org d bloom net BloomNet Florist Quality Care Progra
73. r Be sure to keep the labels at the end of the box handy as these labels contain important information pertaining to the farm and airway bill that will likely identify and correct the problem Take notes of which flower varieties work best for you which varieties have the longest life and which varieties open or do not open This will allow you to fine tune your fresh floral purchases Source Dr George Staby Diss EINE amp BUSINESS EDUCATION CONT The 3 Pillars of Cut Flower Care Temperature Time amp Sanitation 1 Temperature Temperature has the most influence on vase life because it effects the metabolism rate of the flower Low temperature slows metabolism High temperatures have a negative effect on the vase life of flowers Hydrated flowers are healthy flowers High humidity slows water loss Cold chain should not be disrupted From the growers field to the point of sale an efficiently working cold chain is very important to assuring good quality flowers and maximum vase life The optimum storage temperature for most flowers is between 33 38 F 3000 2500 2000 Sl Respiration Rate 1500 1000 500 m Heat Production 32F 54F 65F Cut flowers respire 3x more at 54 F than at 34 F ncreased respiration rate leads to shorter vase life Respiration also creates additional heat World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program Dies EINE amp
74. r day to ensure longevity Category Filler Color White Lavender Pink Magenta Holly Holly can be stored up to 2 weeks in its box Upon delivery open box mist with water and check for freshness Holly can also be hydrated and kept in water Category Green Color Green or Variegated Hydrangea Hydrangeas are extremely wilt sensitive Remove all foliage that will sit below the water level then cut stems under warm water and place in a vase with room temperature water and floral preservative If the Hydrangeas should wilt they aren t dead just dehydrated Completely submerge the flowers and stems in warm water for 2 hours and flowers should revive Category Filler Color White Red Pink Green Blue Lavender Purple Hypericum Remove all foliage that will sit below the water level then cut stems under warm water Place immediately in a vase with room temperature water and floral preservative Keep away from bright sun and drafts Re cut stems and change water every other day to ensure longevity Category Novelty Color Green Red Burgundy Pink Peach Orange Brown d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery ON eg amp HANDLING CONT Iris Remove lower foliage then cut stems and place immediately in a vase with room temperature water and floral preservative Re cut stems and change water every other day to ensure longevity Category Basic Color Wh
75. r satisfaction and confidence when ordering with BloomNet Florists for out of town orders 2 Promote strong business ethics in all transitions and build strong relationships within the BloomNet Network 3 Provide an educational tool for review and use with staff and to recognize a shop s achievement Sending Test Orders A test order would track if the gross amount paid for an order plus any separate delivery charge if collected was fully transmitted to the filling Florist Receiving Test Orders A receiving test would result in a check to monitor the following The order was filled to full value The product ordered was what was requested by the sending BloomNet Florist Substitution rules were followed if applicable as set forth on page 27 Timely and satisfactory delivery was made Delivery confirmation was completed Quality Testing Results The receiving BloomNet Florist will be notified of the test results If a failure is determined for any of the above listed reasons a second test will be conducted within 6 months A second failure of a sending or receiving test order audit will result in the BloomNet Florist s membership status being reviewed by the Florist Quality Care Board and BloomNet Florist Services Repeated unsatisfactory sending tests may result in loss of BloomNet membership Training amp Support BloomNet Florists who are tested will have access to all available BloomNet resources
76. rds and performance criteria to assure that the highest level of quality is maintained within the entire BloomNet Network Maintain an attractive and professional shop appearance Maintain adequate refrigeration for fresh floral inventory Use only high quality fresh flowers in all orders Employ well trained and skilled design and sales personnel Maintain adequate same day delivery capability Fill all incoming orders to full value Communicate with fellow Florists in a timely manner Assure complete customer satisfaction on all orders Adhere to all BloomNet Directory listings e Adhere to codified minimums as listed in the BloomNet Directory Maintain accurate records on all orders e Communicate information about all substitutions to sending Florists Exhibit a professional and positive attitude when working with other Network Florists Agree to follow the Code of Ethics Page 15 These guidelines and recommendations are reviewed in more detail in the Standards and Guidelines tab of your Handbook bloom 4 net BloomNet Florist Quality Care Program 3 World Class Florists Worldwide Delivery 107 JRS amp OBJECTIVES CONT BloomNet Florists BloomNet Florist Quality Care Program All BloomNet Florists are required to meet the BloomNet Standards amp Guidelines to join and maintain membership with BloomNet We believe that adherence to the BloomNet Standards amp
77. results at www oasisfloral com maxlife us Bouquet Holder Elma III SMITHERS OASIS NORTH AMERIGA ULSA 9 00 82 1 8 2 86 www oasisfloral com 2011 Smithers Oasis Company All rights reserved OASISO and VERTICAL BAR DESIGNO are registered trademarks of Smithers Oasis Company DIES S BUSINESS EDUCATION CONT Tips for Success Educate Your Customers e Educate your staff and customers on how to take care of their flowers Make them aware of what to expect from individual varieties e Provide your customers with at least 10 grams of flower food and explain the importance of properly mixing 10 grams makes 1 quart of solution 5 grams makes only 1 pint of solution e Sell flowers by variety or cultivar names Ethylene 8 Botrytis What is ethylene and why do 1 care Ethylene is the death hormone e Ethylene has been reported to contribute to 30 of all post harvest dump in horticulture crops e Ethylene damage can come from ethylene produced internally or from external sources What does ethylene do e Increases respiration Growth promotion Flower Initiation e Fruit ripening Abscission petal drop Ethylene Sources nternal Plants fruits and vegetables produce ethylene External Bacteria Burning organic material Cigarette smoke e Exhaust World Class Florists Worldwide Delivery BloomNet Florist Quality Care Program u Diss EINE amp BUSINESS EDUCATION
78. sted in an arrangement such as one dozen red roses arranged no substitution is permitted unless approval is received from the sending BloomNet Florist or their customer Examples of unacceptable substitutions include Vase arrangement substituted for a centerpiece Green plants substituted for blooming plants Containers instead of sprays funeral sympathy Baskets instead of wreaths funeral sympathy Plants for fresh cut flowers Silk amp dried arrangements for fresh arrangements Should a complaint result from an improper substitution the filling BloomNet Florist should either make a satisfactory replacement or work diligently with the sending BloomNet Florist to satisfy the customer By resolving any customer disputes between each other BloomNet Florists protect the integrity of long distance sending d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery UNION QUALITY TESTING CON Quality Testing To protect the integrity of the BloomNet Florist Network and their customers BloomNet will occasionally send test orders to randomly selected BloomNet Florists to assure that consumers are receiving arrangements made to full value and delivered on time Any test orders will be executed using acceptable processes to assure the most effective and equitable analysis of results Testing is a critical process with three primary goals 1 Assure complete consume
79. t Clearinghouse Account balances on or before the due date Maintain accurate Directory listings in the BloomNet Directory Report to BloomNet any change in the ownership of your business in a timely manner Keep BloomNet up to date on all matters pertaining to their affiliation with the Network Adhere to a common Code of Ethics in dealing with fellow BloomNet Florists and customers Build customer relationships first do business second BloomNet stands behind those words and that s why we stand behind BloomNet Bob Tucker and Bill Bobulinksi owners of Miss Daisy s Flowers amp Gifts Leesburg Florida FLORIST QUALITY CARE BOARD Two Centuries of Experience One Focus TOTAL QUALITY The Florist Quality Care Board is comprised of a small group of the finest Professional Retail Florists These highly successful Florists bring over 200 years of industry experience Members of our Florist Quality Care Board have served a pivotal role in helping BloomNet initiate the industry s first quality program built by Florists for Florists We encourage all BloomNet Florists to actively participate in the Florist Quality Care Program and serve on the Board The Board is committed to continuing education and this manual contains a resource section that provides educational materials and professional contacts to assist BloomNet Florists in their overall business operations The Florist Quality Care Board s co
80. temperature water and floral preservative Re cut stems and change water every other day to ensure longevity Category Filler Color White Ranunculus Cut stems and place in a vase 1 3 filled with room temperature water and floral preservative Due to small amount of water in vase check daily Re cut stems and change water every other day to ensure longevity When designing Ranunculus stems and blossoms bruise easily be gentle to ensure longevity Category Basic Color White Pink Magenta Purple Red Burgundy Peach Orange Yellow Rose Remove all foliage that will go below the water level Then cut stems under warm water place immediately in the vase with room temperature water and floral food Keep away from bright sun and drafts to ensure longevity Remove any damaged or bruised petals before arranging Category Rose Color Peach Red Bronze Orange Yellow Pink Hot Pink Bicolor Cream White Green Burgundy Lavender Purple mE mmn c nemi ed emu b mi ce cc ba l ob sci BloomNet Florist Quality Care Program ON eg amp HANDLING CONT Rose Spray Remove all foliage that will go below the water level Then cut stems under warm water place immediately in the vase with room temperature water and floral food Keep away from bright sun and drafts to ensure longevity Remove any damaged or bruised petals before arranging Category Rose Color Pink Hot Pink Red White Lavender Purple Burgun
81. the petal color Shape each wire into a and make it showier narrow loop and tape the pair of loops to the flower stem Position the loops so they support the two largest petals on the orchid and tape the loops into place d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery Diss EINE amp BUSINESS EDUCATION CONT Mechanics Taping Wiring Gluing Tape the center of a 26 gauge wire in a color that blends with the flower Bend the wire into a hairpin shape From the back of the orchid insert a 24 gauge wire into the thick central column above the lip of the flower BloomNet Florist Quality Care Program Working from the front side Pull the wire through the of the bloom slide the ends of middle of the flower until the the taped wire into the center arched center of the hairpin of the bloom being careful wire rests at the point where to position them so they slide the lip of the orchid meets through the natural openings the protruding column around the throat The wire should not pierce the flower Align the three wires parallel with the flower stem Wrap one end of the hairpin wire around the stem and the other wires floriolog INSTITUTE Our Mission Our mission is to establish the premier industry accredited educational services for the floral industry to build a foundation for excellence support best practices and enable innovative appro
82. tion is selected the current date defaults in the search box and only needs to be changed if you are searching for a different date Enter time i e 01 30 PM Remember There must be 2 digits for the hour 2 digits for the minutes and a space must be between the last digit of the time and AM PM C which must be capitalized Plegar prinzi ir bery Ca era m ram reg ar Dinner T Berliner Pain Fe U IO AR AA Bereli Delon Camihe Enter the name of he person who HT Alias Un a Es 51200 Fi accepted or signed for the order O EA Sjan Click Submit nn mad FEE pete bakir Sa CESS BAHE a geo anaren UA EEE a d bloom net BloomNet Florist Quality Care Program World Class Florists Worldwide Delivery SAADE 8 RECEIVING ORDERS CONT BloomNet Floral Selection Guides The Ultimate Retail Selling Tool BloomNet Floral Selection Guides are valuable retail selling tools and should always be displayed on the counter or in high foot traffic areas within the Shop These comprehensive guides feature single and multi variety arrangements for seasonal holiday and everyday occasions And each Floral Selection Guide contains a convenient price sticker sheet which allows you to individually price each arrangement according to our Shop s customized pricin idelines expressions of flowers Everyday Floral Selection Guide Contains more than 320 products including 260 all new arrangements Uti
83. ts Content and material from www FlowerMeaning org IA NINE OF FLOWERS CONT Orehid This exotic and amazing flovver is meant to leave a long lasting impression Make sure to send an exotic Orchid flower bouquet to someone who has captured your eye Peony This flower originates from the lands known as modern day China Peonies were used widely in all phases of history as a medicine and source of impressive decoration Today this lush lovely flower is chosen to say love you for the person who feels too shy to utter the words Protea King Protea belongs to the oldest families of flowers on earth dating back 300 million years This flower has its early roots of origin in both Australia and South Africa Protea symbolizes the element of courage Show your mettle by sending an arrangement of Protea Queen Anne s Lace This delicate flower got its name from Queen Anne the wife of King James l Her friends challenged her to create lace as beautiful as the flower which she ultimately did Queen Anne s Lace represents sanctuary Decorate your house with bouquets of Queen Anne s Lace to make a memorable feeling Ranunculus This stunning flower originates in Asia and was celebrated for its medicinal properties and beauty Present your prom date with a bouquet of Ranunculus to tell her she looks radiant Rose Roses represent the never ending feeling of love and passion Aphrodite the Greek goddess of love presented a
84. ubes cut stems and place in bucket with 2 3 of room temperature water and floral preservatives Category Tropical Color White Lavender Pink Red Yellow Green Orchid Phalaeonopsis Remove all foliage that will go below the water level then cut stems and place in a vase with room temperature water and floral food Category Tropical Color White Lavender Pink Magenta Green Bi Color Orchid Vanda Remove Water Tubes cut stems and place in bucket with 2 3 of room temperature water and floral preservatives Category Tropical Color White Lavender Pink Red Yellow Green 1 I I 1 I I I 1 i 1 I 1 1 I 1 I I I I I 1 I i a I Peony Remove all foliage that will sit below the water level Cut the ends of the stems and place immediately in a bucket with 2 3 of room temperature water and floral preservative Make sure the stems aren t packed too tight in the bucket or else mold will occur Keep away from bright sun and drafts Re cut stems and change water every other day to ensure longevity 1 Category Novelty Color Pink 1 I I l I 1 I 1 I I i I 1 I 1 I I l 1 1 I I 1 1 i I I Pittosporum Pittosporum can be stored up to 2 weeks in its box if fresh Upon delivery open the box and check for freshness mist with water regularly and
85. uquet and many include this flower for its amazing diversified properties Tulip This amazing flower originated in Persia and at one time was as expensive as purchasing a house due to their rarity Express your love lavishly with tulips Content and material from www FlowerMeaning org BloomNet Florist Quality Care Program PEOR T REFERENCE MATERIAL FLORIST REFERENCE MATERIAL Dates of Major Holidays 2013 January Holidays New Year s Day Martin Luther King Jr Day February Holidays Groundhog Day Chinese New Year Lincoln s Birthday Valentine s Day President s Day Washington s Birthday Ash Wednesday March Holidays Daylight Saving Time Begins St Patrick s Day Spring Equinox Palm Sunday Passover Good Friday Easter April Holidays April Fools Day Palm Sunday Passover Good Friday Easter Sunday Earth Day Administrative Professionals Day May Holidays Cinco de Mayo National Teacher Day Mother s Day Armed Forces Day Memorial Day Observed June Holidays Flag Day Father s Day First Day of Summer Tue Jan 1 Mon Jan 21 Sat Feb 2 Sun Feb 10 Tue Feb 12 Thu Feb 14 Mon Feb 18 Fri Feb 22 Wed Feb 13 Sun Mar 10 Sun Mar 17 VVed Mar 20 Sun Mar 24 Tue Mar 26 Fri Mar 29 Sun Mar 31 Mon Apr 1 See March See March See March See March Mon Apr 22 VVed Apr 24 Sun May5 Tue May 7 Sun May 12 Sat May 18 Mon May 27 Fri Jun 14 Sun Jun 16 Fri Jun 21
86. y bloomnet net or mail us your ideas to BloomNet Publications One Old Country Road Suite 500 Carle Place NY 11514 VVe look forvvard to hearing from youl BEST PRACIICES BEST PRACTICES SENDING amp RECEIVING ORDERS SISSI TESTING BE BB ELA s SIOLLOVId 1548 Y BEST PRACTICES SENDING 32 amp RECEIVING ORDERS SENDING amp RECEIVING ORDERS Best Practices Optimizing the Handling of Orders Between BloomNet Florists The sending BloomNet Florist is ultimately responsible for the entire customer experience from the satisfaction of the recipient to the experience of the sending customer The gathering of all the pertinent order information is the first and most critical step in assuring that both the sending and filling BloomNet Florists are able to maintain quality and an exceptional customer experience Sending Orders Gathering Order Information Incomplete or incorrect addresses are one of the most common problems encountered by filling Florists Extra care should be taken at the point of sale to assure the accuracy of all information Many of today s shops have several methods for transmitting orders Pay special attention to gathering the right information when transmitting orders over third party systems or through traditional systems phone and fax Be sure to display the most updated BloomNet Floral Selection Guides in the sales area and always referen

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