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1. HOW TO CREATE A GREAT LOGO WITH CONTENTS ABOUT LOGOMAKER 4 CREATING YOUR ACCOUNT 5 HOW TO CHOOSE AN ICON n1 ADJUSTING THE LAYOUT 16 ASK A FRIEND 33 PURCHASING YOUR LOGO DOWNLOADING YOUR LOGO FILES 41 FREE WEB LOGO 45 FREQUENTLY ASKED QUESTIONS 47 ay nt Baer pitt D a bara arta a tate au n ant pase maet Men pomme ABOUT LOGOMAKER Welcome to Logomaker com the world s easiest to use logo creation tool There s nothing to download and no design experience required Logomaker is the perfect solution for the do dit yourselfer looking to make a professional Looking logo at an affordable price saving you hundreds or even thousands of dollars off what a design agency might charge Infact we ve helped more than 100 000 small business leaders students and other professionals create a logo then put it to work This short okay it s not that short User Manual will help you get the most from the Logomaker tool so the logo you create will be one you love CREATING YOUR ACCOUNT While i s tempting to jump right in and start designing a logo we suggest that you start by creating an account first E Well it s free and easy to setup and when you have an account you can easy create and save up to six logo designs to compare And it will help ensure you wan t ose your designs you lose your connection to the server H2. a size the was not originally prepared for If you can retrieve the specific dimensions the website builder requires email us at support logomaker with your username and order ID and we may be able to help you custom format a fle size That should improve the quality and appearance of your logo f we can size It precisely FREE WEB LOGO Logomaker offers a free web logo you can use for online applications You do not have to purchase the logo to retrieve the Free Web logo code Simply select the logo you created then select the orange button that says FREE WEB LOGO under Additional Services on the right hand side of the page You will then see a page with a snippet of HTML code You can copy and paste the HTML code into the code for your website Each time someone loads your web page it wil pull the ogo design from our server and display it on your site This is a free service only Logomaker offers FREQUENTLY ASKED QUESTIONS How do change my logo after purchaser need to make an adjustment to your logo after purchase you can do so using the Logomaker tool However in order to create new files for the updated logo the Logomaker system will require a new purchase even if there is only slight modification made We highly recommend making sure everything is the way you want it before you actually purchase a logo at Il my purchased dont lock right By all means we want you receive fin
3. logo In your industry may Work well as an accent for your company name Choosing an attractive graphic that matches the personality service or product or name of your company is a core component of making great logo But that doesn t mean you have to box yourself in with literal representation of your name or product It may take abit of practice and some creativity to try ta figure out how an abstract could represent your brand Try thinking in terms of feelings and ideas lie speed or Progress Maybe you can t find the perfect image of a racecar or cheetah but something abstract like curved lines or a swoosh could create a sense of motion and speed Also consider using a font that will enhance your overall design An Italicized font combined with swoosh ines would work very well for a logo that is supposed to suggest movement Can choose more than ane ican Yor my Logomaker allows one icon per logo ADJUSTING THE LAYOUT After you have selected an ican tt will automatically appear on the layout page sa you can adjust the layout You can always retur ta choose new icon by hitting the 1 CHOOSE button in the top right side of the application We suggest trying several icons before actually finalizing on a logo To help you align and adjust your logo there is grid in the background This grid will not be displayed on your final files In addition the grid is not Indicative of how large or small your ogo wil
4. to their feedback What I select my friend s name and noting displays nothing displays when you select your friend s name most likely that friend has not submitted feedback yet for whatever reason heir comments are no displaying We suggest reaching aut directly to your friend and ask them what they think about your logo After your frends have completed their feedback you can select an individuals and heir feedback wil display accordingly Notice a percentage is avarded to the logos your friends select Getting other people s opinion and feedback can be very helpful but make sure ta balance it with your own opinion the preferences of your target audience and what best represents he personality of your company and brand PURCHASING YOUR LOGO Logomaker offers free web logo under Additonal Services If you need the logo for a website you can simply use the free HTML eode ta create a link from your website to he Logemaker site which will display your logo In that case you may not even need to purchase a logo It you plan to print the logo or if you need a fle for promotional products and some website design you will want to purchase the final fles of your logo What do get when purchase my logo Final fes include the following fle formats EPS profesional Vector used for professional printing signage and promotional products PNG fle for online applications such a
5. a files that look right If there is a problem with them please email us at supportalagomaker com and include your order id and username and we will correct the problem for you tov io set higher resolution Ses Generally speaking the final les we offer should meet most if not of your needs We understand sometimes you may be looking for a wth a higher density or PPI If you are locking for higher resolution les please email us at support logomaker com and include your order ID and username There may be a small additional charge for new file creation Note The resolution of the JPG and TIF fles are calibrated for optimal resolution onscreen not for printing professional projects The EPS is the best fle to use for professional printing If you need help downloading the fle please let us know How can get business card You probably will want to put your logo to work as soon as you can Many of our customers want to print business cards among other products We have a trusted print partner that can help You can find links to them on our website n the Put Your Logo to Wark page and in the Logomaker application when you click the SHOP THE STORE button We suggest using your EPS file for best quality printing Eg Neh es best for Facebook The large JPG is generally the best fle for Facebook It is a digital picture of your lego If you need help setting un your Facebook page see cur Facebook partner on
6. be when you download it Hn I s easy to move the ean and text elements where you need them Simply click and drop each one on the background ts that simple Adding text to your toga Towards the bottom of the editor tol you ll see TEXT PROPERTIES Line t and Line 2 are far entering the text of your company name In the bottom center of the page is the font selector tool where you can select the typeface for your logotype For this example we type in the company rame BusyBee in the Line 1 field The default font s Serpentine Bold which we can adjust by selecting a different font by scrolling down the font list Scroll down the suggested font list to choose a different font such as Moonshine Script Make sure you have a line of text selected if you are trying to change the font mas More fonts Although Moonshine Script font is interesting we want to see what other fonts are available There are nearly 50 to choose from Sa we select the More Fonts button Contemporary rush would work well with this particular graphic because its somewhat whimsical and matches the fel we want for our logo Even better the horizontal lines the icon of the bee are also approximately the same line weight of the text when rendered inthis font which is bold and easy to read Using mare than one color in the text of a logo To render the company name in two colors we separate the company name inta two lines of tex
7. e an object or line of text simply choose the item and then select the circular arrows to the right of Rotation under Object Properties Naturally if you select the arrow that s on the right the tem will rotate clockwise and if you select the arrow on the left the item wil rotate counterclockwise Using the grid to align objects Because we split the Busy and Bee into two lines of text we want to make sure the text is aligned closely as posible 5 we use the horizontal lines of the grid to ensure Busy and Bee are on the same plane We want to have some consistency in terms of color So we carefully select the same yellow orange we chose for the word Bee ta apply to the bee icon Notice the blue square around the selected icon The blue square will encompass whatever tem i highlighted The components that are going to be adjusted when we select a different color wil blink ar flash unfortunately we can t easily show that here We recommend clicking around the icon to see what parts of the icon can be adjusted Not all can be changed wh 2 Ja a general rule of thumb try to use as few colors as possible vo ts good more than four is generally a bad idea Now that we re finished working an the logo we click the Save Logo button in the bottom right hand corner After you save your logo you will be taken to the My Logos page The bottom section will display a thumbnail of the log
8. e so we can send you important account information news and other offers Hint You wil know that you re logged nto your account whenever a friendly Welcome USERNAME message will be posted at the top center of the page Y WE ya st a yu oe HOW TO CHOOSE AN ICON ow that you have created an account and are logged in you re ready to start designing your logo First thing you ll want to do s select an con Click the 1 button n the upper ight hand corner of the page ta go to a directory of icons Then select an industry to choose from Don t worry if you have hard time placing your business in one of the categories displayed These are intended to be general classifications that will help narrow the focus of the icons to choose from you don t see a perfect match righLavay explore a little There nearly 10 000 cons to choose from Once you have selected an industry ke Animals you can then further drill down your search based on symbol based icons letter based icons or abstract based icons After selecting an industry and an icon type you can start scrolling through different icons On the next page is an example of the animal icons displayed when we selected symbol based cons in the Animals Pets industry Choosing the Letter based icons or Abstract Icons will bring up similar pages of unique options to choose from Each page shows thirty icons You ll need to d
9. ere s how todo it Step 1 Launch the logo design application by clicking the TRY IT NOW START buttons at lagomaker cam This will launch the application in a pop up window on your computer If the application window doesnt launch within few seconds you may need ta open your browser preferences and allow pop ups 2 Click the orange CREATE A NEW ACCOUNT button near the top middle of the pplication window gt Step 3 Enter your first and last name on the first line choose and enter a unique username and password that you will be able to remember and then add your adress Because you ll need your username and password to access the site in the future be sure to choose something you can remember It may be easiest to use your company name or some kind of combination of your first and last name The same goes for your password Be sure to pick one that you can remember Also keep in mind that your username and password are case sensitive double cheek our caps lock if you have trouble Logging in when you come back ip 4 Review your information and the terms and conditions then click the box to indicate that you agree with the Terms of Service Finally select the option to receive occasional Logomaker emails and click the SAVE button in the lower right hand comer Once you click the save button Logomaker wil send a confirmation email with your user meme ta the ema
10. he text lines stay the same color and font we previously used o w wil have to adjust the fant and colors as as the spacing and layout ta ive ths logo a different look and feel ext we ll work with the colors using brown and gold color scheme suggesting a beehive with honey Think dark chocolate dark brown and milk chocolate light brown with a little hhoney caramel yellow Sounds tasty We then change the word Bee ta the same golden yellow we used in cur fst logo draft And of course we save this new logo before going to our next ico The other graphic we like isa lower Working with the flower gives a sense of cuteness So we use a font called Wendy LP Medium to continue that impression We also want to tweak the colors to find a color scheme that matches the personality we are going for We select a bright magenta for the flower and size and place the flower to be more of an accent of the text This way the text Busy Bee will be more pronounced and stand out ur selection of Logos is growing but we would like to atleast explore the idea of a letter based icon Naturally search for cons of the letter B This particular b seems to work well fr the company name We like the stripe in the because it creates a sense of mation and in an abstract way suggests stinger That may be a stretch but think of the b buzzing in So let s ive It a shot and see i it can work We enter the tex
11. his for future reference DOWNLOADING YOUR LOGO FILES When you have successfully purchased a logo a blue tag that says PURCHASED will mark all logos that have been purchased download your final fles choose the logo marked as purchased and select the DOWNLOAD button under Logo options to proceed to the fle download page i ne ie ET The Download Logo page has a variety of different file types You ll notice buttons for each file format EPS JPEG PNG and TIFF formats There are three sizes of JPEG PNG and TIFF formats small medium and large The general dimensions in pels are listed in the lower right hand camer under Download ype Info There s also brief description of what each of he respective file format is and how itis used The EPS file is a vector file that i best for professional applications such as printing signage and promotional products The EPS file requires vector compatible software Uke Corel Draw or Adobe Illustrator to open the fil Even if you do not have software capable of opening the EPS you can still download the and send it to your printer sign maker promotional product specialist ete The JPG i typically used for websites and electronic documents It has a white background The PNG file works well for online applications such a website and email signature Unlike a JPG the PNG file has a transparent background The PNG fle ts the best format to use for app
12. il address yo provide shou an acount frat Setting up an account first makes it easier to save the logos you design And while you can certainly try the logo editor before creating an account we strongly recommend creating and logging inta your account first to avoid losing your designs if you lose your Internet connection Pay t safe create an account first and then start designing My Is the Logomaker editar page displaying a blank page It you re using Internet Explorer the editor page may display blank The reason or this is the default security settings of IE prevent pop ups from displaying f this happens to you simply adjust the security settings in Internet Explorer or try a different browser If this n t that ease you may need to update your installation of flash to see the design tol cliched Save and nothing happened What s I you do not select the box that confirms agree to the terms and conditions of using the LogoNaker service you wil not be able to create an account We just want o make sure we re all on the same page here When you select SAVE a message will appear confirming your account has been created Yollal You ve created your Logomaker account I you ever need to edit your account information simply lick the NY INFO button then select the orange EDIT button in the lower right hand comer and update your information needed Make sure to keep your ema up to dat
13. lications where the background color is something other than white The TIFF fle is the most suitable file for use on a home or office printer It also has a white background suggest downloading all your final fles and saving them in multiple locations if posible However you are always welcome to come back t your Logomaker account to download your final as often as you need Logomaker final files equip you with most if ot ll the les you will need to get your business up and running If you have any problems with your fie downloads or need assistance with something else please feel free to email us at suppartologomaker com When dowload the EPS file It shows fie extension of P5 instead af 2 5 If you happened to be using Internet Explorer when an EPS fle ls downloaded the encapsulation may be stripped out It is important to rename the fle as an EPS so that when you or a service provider s working with the fle the EPS file ts opened using vector compatible software instead af Photoshop Simply select the file and rename the extension EPS instead of PS e add my logo 1a a template website bullder the log fuzzy What do da Depending on the website builder you are using there may be specific requirements he system has for receiving fl If a program does have requirements and an image not already calibrated to those dimensions the website builder may try to stretch the fe to ft into
14. os you have designed ou can save upto sx logos ces i ET m The thumbnail looks different from what designed What s going on s a discrepancy between your thumbnail preview and what you designed in your editor keep in mind that the fira fles are based on what you have created in he editor noL on what is displayed in the thumbnail E should create more than one logo If you like the logo you ve created you may not need to create another However many customers try creating a few different logos so they can compare and contrast the options Select different icons and choose the one that works best for your business You also use the Ask a Friend feature to ask for feedback from friends and associates Creating multiple logos If you want to try designing another variation of your logo simply repeat the process we just outlined To choose new icon hit the 1 button labeled CHOOSE in the upper right hand area of the screen and scroll through the varlous icons But be sure ta save your first logo or you may lose it Ja we go through the process again we actually find two other eons that might work well or our busy bee logo Even though we weren t looking for these particular icons a flower and a beehive icon could work for us So we ll give the icons try and see what we can do Fist we ll try using the beehive icon We ll also try new font called Cowgirl to give the ogo a western fel T
15. rag down the scroll Just to the right of the icons to see them all To see the next page click the arrow button next to the Page 1 indicator near the top right ofthe screen Or click the orange MORE LOGOS button at the lower right side of the page if this button isn t there It s because we don t have any mare Icons in this category It you have a specific term or icon you re looking for use the search box on the upper right hand side of the application to search for a keyword related to what you want You can type word like bee and Logomaker will show you all the graphics n our gallery tagged with the word bee Once you have narrowed in on an icon you would ie to try working with click on the icon and the application will move it to the layout page Hint The icon list changes each time you search to provide more choices Each time you search the icon gallery cycles through different icons This can make it a little dificil to find icons you tke but didn t select on an earlier search Because you can save up to sx logo designs in your account you may want ta select each con that you really like save t for now then retur to searching for more You can always delete old icons you longer want and that way give yourself some variety when you are deciding which icons you want to work with pg r find exactly what m looking for What should Consider broadening your search For example an abstract
16. riend to your list of contacts in the center of the page We added Sally Ray and John Doe to our We also entered the name we would like our friends to see when they receive an email asking for their feedback Note the email address you eter is invalid on server s bounce list we wil not be able to send your request to that friend When you are done entering your friends into the list of contacts you can highlight which friend you want to send an email ta by hovering your mouse over the name in the center of he page and clicking on it The name you select wil be highlighted in orange Step 2 Select logos Next you can select which Logos you would lke to send to your friends for review We want to send all of the logos we designed ta Sally so we select the orange square next to Select All Logo section the bottom left of the page which automatically highlights all the logos we designed and saved to aur gallery Step 3 Ask friends BS men we select the ASK FRIENDS button inthe lower right hand area of the screen to send an email to Sally Step 4 Review the feedback After send cut the emails we come back to the Ask a Friend page and select REVIEW FEEDBACK in the upper right hand area of the screen to review the scores and feedback our friends entered By selecting a name in the upper right hand area of the Page we can see exactly what each friend s preference was and any comments they added
17. s website and email signature transparent background JPG fle used for website and printing white background TTF fle used for printing on home or office printer white background There are three sizes of a JPG PNG and TIF le formats including large 600 pixels wide medium 300 pixels wide and small 150 pixels wide The EPS s vectorized and can be scaled very large or very small without impairing the resolution of the image It you would like to purchase the final files for a logo you can do by selecting the logo you would like a purchase An orange checkmark will appear in the upper right hand corner of the image you have selected After selecting the logo you want click the BUY LOGO button under Logo Options You ll go through a typical purchase process where you input your first and last name address and other information that we need to process your order The city state and fields are formatted for US postal codes If you are outside of the United States you may need to adjust your address accordingly for example you might enter a country cade in the state fed and a five digit zip cade for the postal code If your address uses a house name you may need to leave that off Once you ve completed your purchase a screen will display confirming your order and suggesting several ways you might use your logo In addition you ll receive an email confirmation with your order number and other detals Keep t
18. t The Logamaker editar too reads the entire line af text as one abject When the calor of that object is rendered in a certain color the full line of text turns that color So we spit up the company rame and type Busy in Line 1 and Bee in Line 2 and then modify the colors respectively sing a 3rd tne of text Lagomaker offers just twa lines of text at this time Generally speaking you want your logo to be focused on your company Information like your address phone number and tagline don t really belong in your logo They re better saved far the design of your business card signature or stationery i you need a third line of text please contact us at supportrlogomakec cam We may be able to add it for an additional fee Changing colors ste and layout On the lower right hand side is an OBJECT PROPERTIES list where you can rotate or adjust the size or color an object or line of tert You can also delete each ilem Adjusting the size Because we want the text to be the focus af the logo we increase the size of our company name the font about Une same size as the icon First select the line of Let and then under OBJECT PROPERTIES click one of the arrows ta increase or decrease how large or small the object is The larger arrow that is pointing up increases the object size the thinner arrow pointing down decreases the size of the object Rotating the elements in yout lago If you want to rotat
19. t and bump up the size of the font as you might recall from our previous example For this particular logo design we kind of like the default font Serpentine Bold because bath the letters are italicized Then we work through the colors to refine the logo Like our frst logo we do a two tone calor for busy and bee so the logo easly reads as two words even though they are right next to each other Using the grid we alin the b above and center ofthe busybee ASK A FRIEND With so many great options selecting a logo for cur company can be a little challenging This is one reason why Logomaker has an Ask a Friend feature you can use to send your logo samples to associates trusted friends and employees to vote on which logo they like bet Select the orange ASK A FRIEND button under logo options middle of the page to begin the process of sending aut your logo samples ta friends Note every once in a while this feature gets stuck so lease be patient when using the ask a friend feature If 1t gives you trouble you can simply email screen captures of the logos to your friends for their input Step 1 Add your fiends Notice on the upper left hand of the screen field to enter a Name and Email for your friend Input your friends name and email Make sure they know you are sending this ut to them you don t want to spam them with unwanted email Then select the button titled ADD FRIEND to add the f
20. the Put Your Logo la Work page on cur website E ow do put my logo on a webster There are a variety of ways to build a website If you are using a template based website there may be specific requirements the template has for les to be uploaded to the site You can usually find those specifications on the fle upload area of the site builder or on a frequently asked question page Generally speaking you will want to download the three sizes of the PNG and JPG files and see if one of those files works with the site Some website builders wil have rigid requirements for fle sizes If you can get the exact pixel dimensions we may be able to help you custom size an image Please email us at upportlogomaker com with your username and order ID and the exact dimensions required by the website builder you are using
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