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1. Continued Wholesale Greeting You ve reached Tri Bay Restaurant Wholesale Distributors We supply your restaurant only the best quality food guaranteed Post Greeting Today is Wednesday May 19th and today s unadvertised special is only available to you for calling us and if you order it now Press 5 to hear about it Otherwise listen to the other options Menu Promotion Our suppliers delivered twice as much lettuce tomatoes and cucumbers as we ordered and we want to pass this fresh vegetable overage on to you at a special price for today only With every single case you purchase of any of these items we will give you a second at half price You will need to pick it up or add this to your delivery order for today Speak with our representative now to take advantage Configuring your FonGenie to turbo charge your sales www fongenie com 13
2. Press 5 for more details e Menu Promotion For today Wednesday May 19th you can reserve our unadvertised aroma therapy manicure for just 15 until 5 pm Please mention this special when making your ap pointment Post Greeting Today only Wednesday May 19th we have an unadvertised booking special Press 5 to hear more about it e Menu Promotion If you book a dinner reservation tonight Wednesday May 19th your table can order any dinner appetizers at the lunch menu prices You have to make your reservations for seating tonight and you must let the hostess know you heard this special Configuring your FonGenie to turbo charge your sales www fongenie com Using the Live Caller ID The Live Caller ID located in the upper right of your account page after you login gives you immediate information about each call as their call enters your FonGenie account This is an extremely powerful tool as it lets you know who is calling you as they call in real time and pulls information about them from your previous phone conversations as well as online information sources You are literally able to watch them from the time they first listen to your greetings and then go on to interact to the information you give them in your menu options You also see when they are transferring to you Most importantly you already know what was of interest to them and you are ready to help them As you update your caller inf
3. hear about by pressing 5 This offer is only available here and is for today only Menu Promotion Yes there are some recent viruses that are destroying computers or worst giving away access to your life If you do any social networking from your computer you are at serious risk If you bring your computer in today Wednesday May 19th we can check for viruses and malware on the spot If we find anything we will give you a 15 discount for removal and clean up of your system There are only a limited number of openings and all consultations have to be done before 5 00 tonight so call our representative now to reserve your spot Travel Greeting Thank you for calling San Jose Area Travel Services Where do you want to play Post Greeting Today Wednesday May 19th we can send you to Las Vegas for the weekend at an unbelievably low price Check out this one day only special by pressing 5 in the options Menu Promotion Today Wednesday May 19th we have a limited amount of seats available that fly out of San Jose airport tomorrow afternoon at 3 00 pm and need to fill them Book today and you can spend the weekend in Vegas for 200 dollars including airfare and hotel Transfer immediately to our booking agent in the main menu now Configuring your FonGenie to turbo charge your sales www fongenie com 12 Example Templates for FonGenie Greeting Post Greeting and special offer labeled Promotion
4. what order It is recommended that you download the FonGenie User s Manual to refer to because it will identify what information is available to you that will help you make decisions about your callers and changes When all else fails or you are confused about how to optimize your account with best usage practices you can always contact FonGenie Support for help Configuring your FonGenie to turbo charge your sales www fongenie com How to Measure the Performance of Your FonGenie Marketing Campaigns FonGenie sales performance is measured by the hit rate caller engagement of callers who choose to hear about your daily specials or promotions To improve your sales performance you need to entice your callers to want to know more about something you offer that they may find of value The enticement is worded in your Post Greeting and needs to be of timely interest to them Every time you can get a caller to want to hear about your special or promotion you improve your sales percentages by predictable amounts depending on the type of business you provide As an example if a customer was calling your spa for a manicure that they would normally pay 30 for but heard about a daily special if reserved now offering the manicure along with a relaxing pedicure for 50 the majority of callers would easily upgrade to that special because they were already planning on coming in Successful FonGenie marketing campaigns should show a steady percen
5. FonGenie turbo charge your sales Configuring your FonGenie to turbo charge your sales Rev 1 1 www fongenie com 1 877 755 3377 Configuring your FonGenie to turbo charge your sales November 2010 Depending upon your type of business you will need to set up your FonGenie account in a way that is most effective for your business goals As such here the term static does not mean that once the account is set up that it does not change or evolve but rather it does not change particularly for ongoing daily specials and offers used to entice your callers to buy your products or services or otherwise up sell them If you are new to FonGenie it is recommended to start your account by using the available predefined templates see the FonGenie User s Guide in the support section of your account However these templates only give you a foundation to assist you in building your own customized menu prompts Please call us at any time if additional support is required 1 877 755 3377 Our staff is available Monday through Friday 9 00AM to 5 00PM PST Configuring your FonGenie to turbo charge your sales www fongenie com Configuring your FonGenie to turbo charge your sales As you fill out your menus keep in mind that some callers will not listen to all menu items but often will select the first reasonable one they hear It is for this reason that FonGenie actively uses the Post Greeting section for placing your special or promotiona
6. anicure for just 15 until 5 pm This is normally priced at 25 and special is only available here and if you book for available openings before 5 pm Please mention this special when making your appointment Computers Greeting Thank you for calling Compu One computer services We take on you challenging technology problems Post Greeting Today is Wednesday May 19th and a tech is waiting for you We have an incredible virus removal offer you can hear about by pressing 5 This offer is only available here and is for today only Menu Promotion Yes there are some recent viruses that are destroying computers or worst giving away access to your life If you do any social networking from your computer you are at serious risk If you bring your computer in today Wednesday May 19th we can check for viruses and malware on the spot If we find anything we will give you a 15 discount for removal and clean up of your system There are only a limited number of openings and all consultations have to be done before 5 00 tonight so call our representative now to reserve your spot Restaurant Caf Greeting Welcome to the Bistro Restaurant We are glad you called Post Greeting Today only Wednesday May 19th we have an unadvertised booking special Press 5 to hear more about it Menu Promotion If you book a dinner reservation tonight Wednesday May 19th your table can order any dinner appetizers a
7. imarily for giving an automated message and Hang Up which terminates the call after the caller hears the message and is rarely recommended e Operator Support this gives the caller the ability to immediately transfer to the telephone number given in the enabled operator support boxes by pressing 0 at any time As a best usage practice we rarely recommend using that as it breaks the flow of the messages you are giving to your callers The Text to speech TTS flow with operator support is Greeting gt Post Greeting gt Operator Support Message gt Menus Note For a full description of the menu items refer to the FonGenie User s Guide in the Support section of your account Configuring your FonGenie to turbo charge your sales www fongenie com 2 Dynamic Menu Items These dynamic sections typically include the Post Greeting and at least one menu item usually labeled as Promotion This is how FonGenie really works to help you sell your products or services These need to be actively updated because this is where you sell your products or services to your callers Dynamic items include e Post Greeting should give your callers a teaser about a current special and some type of urgency to act Though this can be used by its self as a marketing promotion that urges callers to contact the repetitive for more information it is intended to be used to refer them to a menu item that can show behavior trend
8. l information Thank YOU for collirg the Phoanix Coural Doy Sen Your call i important jo wt Teehimg We ore offering a pedicure upgrods special that mill sree you 20 if pow make o tmiervation baay This offer it gaad Posgneeting for today gaby Select 3 from the options to hear more Generally speaking the menus are divided into two groups static and dynamic The static menus are the prompts which rarely have to be changed These are the typical set it and forget it prompts such as directions to your business store hours etc The dynamic menus are the prompts which should be updated frequently hourly daily weekly etc The ability to update daily specials on the fly has a double benefit it allows the business owner the freedom and flexibility to change or update promotions at the drop of a hat additionally the frequent updates keeping the custom ers interested and engaged if they know the special keeps changing Who doesn t want to know the special of the day Note Remember the static menu options will require some infrequent updates For example changing the greetings for various seasons and holidays is a nice touch Configuring your FonGenie to turbo charge your sales www fongenie com 1 Static Menu Items Static items might include Greeting This is where you greet the callers to your business which should include your business name You might also want to let them know there are options they wil
9. l need to select Thank you for calling My Really Great Business Please select from the following options Menu transfers you should have at least one transfer option Acon 1 available so callers can speak to your representative It should Tronaferto phone 2 be clearly announced and prominently available for impatient Select one callers The transfer should be to a telephone number that is Trander to phone answered all the time during business hours not purposefully Main menu to an answering machine Press 1 to immediately speak witha 9 P Woicemail representative or to place an order Menu items other than Promotion these include Business Info Directions Hours Others and are intended to use for menus that give information to the callers These labels are intended to give you a clear overview of what your callers are selecting while using your FonGenie account If you find that your callers are not using a specific menu option for example Directions then it is best to consider a better use for that menu item Action Items these are the selection choices that tell FonGenie what to do after a caller selects that Menu item and hears the Response text There are three basic choices Transfer to Phone which transfers the caller to the telephone number given to Main Menu which sends the caller back to the main menu after they hear the response information which is used pr
10. lse you have to offer on other days By monitoring the success of your campaigns based on the percentage of callers choosing to hear your Promotion selection you will see which Post Greeting messages are more successful and how to improve upon them These changes need to be made daily just as a deli store owner would offer a lunch special that only customers who visited the location on a specific day would find How do you measure the success of these campaigns FonGenie has a very user friendly yet feature rich reports section that will give you a clear snapshot of caller activity within the date range that you choose By default when you select the Report tab you will see the Summary page for the current date This is today s snapshot up to your current time Call Summary gives you an overview of the inbound calls This includes important information about how many menus were pressed caller engagement new callers to your number how many callers listened to your entire menu and how many listened to your promotion e Menu Transactions gives specific information about which menu items your callers inter acted with To measure the performance that directly leads to your improved sales you need to follow how many callers chose to hear about your special or promotion usually labeled as Promotion and sometimes Other It is normal to see a large number of Call Transfer here total call transfer
11. ormation on the Live Caller ID it improves your ability to identify and sort information about who your customers are and what they want and like For example try editing the caller ID to reflect the caller s name The next time they call you can offer a more personal service by addressing them by their name Good afternoon Mrs Williams How can we help you today Note For a full description of the menu items refer to the FonGenie User s Guide in the Support section of your account Configuring your FonGenie to turbo charge your sales www fongenie com How to know when to change static information As you choose the content in your menu items you anticipate what your customers will need A lot of this will be based on the questions you heard from them prior to signing up for FonGenie These menus may change as you see how often your callers interact with them If some of your menus are not used very often and you are asked other questions in your conversations with customers then you can decide if these new questions are candidates for FonGenie s automated menu These questions may include Your store address Your website information Directions e Your business hours and days open Whether you have any special credentials or license The Call History in the Reports section will give you a lot of insight into each call to your FonGenie account which includes all the options your callers choose and in
12. s and success Menu item for Promotion this is intended to give the caller e P more detailed information about a specific promotion special or sale As a caller selects this option FonGenie will enter that information in its behavioral intelligence for you to reference Service type in the Reports section so you can monitor and improve on Promotion gt your marketing campaigns and offering It s not just about Select one getting the sale but about continuing to get the sale you need ae to know what works and what needs to be changed EEIE EEE Directions Hours Promotion ee spp Both the Post Greeting and the Promotion menu item need to be changed at regular intervals so your callers can expect something new They need to know that they have to act on the promotion on that date or they will miss the offering and both Post Greeting and Promotion should work in tandem Pres J to hesr bodys pecial promodion Aton 3 khar mhii Mers J af llerethed an iing a pedise bbrp Mabe on oppossheent foro pindini vroda spacial Sarwion ypa Amponee J o poday ond we ll ioke 30 percent off Tha offer ia gord irom today only Please manhan thin ipecial promodion hen making on appointment Prezioa Configuring your FonGenie to turbo charge your sales www fongenie com 2 Dynamic Menu Items Continued Example Post Greeting For today Wednesday May 19th we have an aroma therapy manicure special
13. s between all menus set up to transfer to another phone but what you want to see is more callers selecting your promotional menus than the other information selections like Address Directions Hours etc e Call History in the Summary page will give you a short view of the last ten calls along with the menus they chose and in what order they were explored The broad Call History page can be selected from the navigation menu at the top which will allow you to view and sort calls by various criteria including date and menus selected Measure the results of your day s Reports information against the previous day At the end of the month select to see this information with the perspective of the entire month If you see from a day to day perspective that the Post Greeting content is not driving callers to select your special then you will need to change the wording of the message the quality of your special or both Configuring your FonGenie to turbo charge your sales www fongenie com 10 Example Templates for FonGenie Greeting Post Greeting and special offer labeled Promotion Beauty services Greeting Thank you for calling Relax In the calming day spa and salon Post Greeting For today Wednesday May 19th we have an aroma therapy manicure special Press 5 for more details Menu Promotion For today Wednesday May 19th you can reserve our unadvertised aroma therapy m
14. t the lunch menu prices To take advantage of this immediate special you need to make your reservations over the phone for available seating tonight and you must let the hostess know you heard this special here Select to speak with the reservationist in the main menu Configuring your FonGenie to turbo charge your sales www fongenie com 11 Example Templates for FonGenie Greeting Post Greeting and special offer labeled Promotion Continued Retail Store Greeting Thank you for calling Main Street Collectibles We are available to help you find the memorabilia you search for Post Greeting The new Iron Man 2 posters have just arrived and we would like save one for you Press 5 to hear about this special offer for Wednesday May 12 only Menu Promotion Yes this special deal is available to you only today Wednesday May 19th We have the brand new collectable Iron Man 2 posters just in Come in and purchase your poster today before 5 00 we will give you two free movie tickets to see Iron Man 2 at Century Cinemas You can call to reserve your poster but you need to purchase it today in order to take advantage of this special offer Technology Services Greeting Thank you for calling Compu One computer services We take on you challenging technology problems Post Greeting Today is Wednesday May 19th and a tech is waiting for you We have an incredible virus removal offer you can
15. tage of improvement in caller transactions interaction to your chosen Promotion menu item This doesn t mean a high number but it should be steadily improving This means that more people are listening to your offered special This leads you to three questions you are probably asking How do you entice your callers to hear about your specials What do your customers want FonGenie places a great deal of strength in the up sell If your customers normally purchase a basic package then offer them the next best package at a great price but only if they act today This is a timely value that callers don t want to miss This enticement is placed in the Post Greeting text field where all callers will hear it but not too informative that would keep them from selecting the Promotion option to hear more Post Greeting Example For Wednesday May 19th we have an aroma therapy and manicure special Press 5 for more details Configuring your FonGenie to turbo charge your sales www fongenie com How to Measure the Performance of Your FonGenie Marketing Campaigns Continued When and how often do you change your specials 1 The enticement for the caller to interact with your special is that it is a timely value If you offer a special that is open ended or with an act by date that allows them time to think about it then you ve lost them 2 You also want to train your callers so they are returning to hear what e
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