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1. http admin insightexpress comjix editSkip aspx redir close amp header off amp position 3 Select the answers below that when indicated will cause this question to be shown 1 UserlD 3 Drop Down Box Limit by Date JOE een RR A RN nt e e Advanced Skipping Windows Internet Explorer Require criteria for EVERY questi i 5 i j d F Le E ke ANY qicclion J Attorffadmin insightexpress comfix editSkip aspx redir closeeheader ofFeposition 3 Select the answers below that when indicated will cause this question to be shown fel Save and refresh questions 1 UserlD 3 Drop Down Box As YOU can See the C Extremely valuable same options that valuable H Neither valuable nor not valuable apply to skipping E Not valuable also apple to C Mot at all valuable selective O No response presentation Save and refresh questions Save and close and Cancel Limit by Date Require criteria for EVERY question to be true Require criteria for ANY question to be true lel Save and refresh questions lel Save and close 3 Cancel As shown above selective presentation rules can also be driven by date These additional options can be found at the bottom of the window under the Limit by Date section Please note Selectively presenting a question based on more than one answer choice within the same question will create an OR function So
2. 98 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved b Live Preview My Surveys New Survey Groups Account Settings Online Help Survey ABC Sequence Questions You may resequence the questions in your survey to meet your specific needs To add another question to your survey click Add a question When you are satisfied click Continue to move to the next step in the process Survey 212297 Live Preview Printer Version L Preview Survey Survey Controls Display Settings Review Questions amp Answers Formatting Logic Other Preview sue Import export 42 Advanced features Link questions ab Rename survey 4 Live preview Reorder questions Survey colors 38 Question rotation Restrict access Add question Question names Wy Survey language 2 Define quotas Undo changes Continue aac Search replace amp Remove logic dal Runtime notifications As Encrypt answers gt Skipping amp Page Breaks Live Preview allows you to view your survey in advance exactly as it will appear to respondents This feature allows you to test the survey questions answers Thank You page and see exactly how it will look once your survey has been launched Choosing Live Preview opens a new window with a unique URL This feature is helpful if you would like to share your survey with someone who does not have an InsightExpress account T
3. 4 TOOLS MENU In addition to the other reporting options there are some helpful tools that can assist in viewing your results online View Results Online Let us know what you think Help us improve by providing feedback Online Results RRA Client Results Training 198299 Select Questions Question Type Limit Results To RB 1 Thisis a short survey regarding this years Super Bowl The survey should not take more than a few CA 2 How much ofthe game did you watch Please select each portion ofthe game you watched RBI 3 How did you watch the Super Bowl FCB 4 hy did you watch the Super Bowl this year Select all that apply RAI 5 Which part ofthe Super Bowl broadcast do you enjoy the MOST Select one RA 6 Which of the following do you tend to rememberthe MOST afterthe Super Bowl Select one ST Thinking of Super Bowl advertising whatis the most memorable ad during the game or halftime th SG 6 Please rate how much you agree or disagree with the following statements S50 9 Thinking of all ofthe companies that advertised during the Super Bowl how did their ads affect yo OB 10 Which Super Bowl commercials did you likefenjoy Mone w Select all none All completes show more options Hi View results sr Filters ross Ta port Results 3 Tools f W It Filt T Tab gE t Result 3 Tool Reset Result Settings Chart Types Completes by day Drop analysis Browse Respo
4. Browse Browse Browse Upload images Save changes After selecting Upload Images the page will refresh itself and you will then be able to view all uploaded images from within the Manage Images section Here you are also able to reorder your images by clicking and dragging the eight dots to the left of each add image captions and delete any uploaded images Manage Images Image Filename Caption Size Delete asl imagelcon gif 75x50 P Use the buttons below to find images on your computer to upload You may upload multiple jpeg gif or png files and display them using one of our custom layouts eme Browse Browse Browse Browse Upload images Upload images H Save changes Save changes The most significant question option available within the Image question is the ability to customize your album layout The Album layout setting accessible within your question options allows you to choose from a variety of different layouts that vary depending on the number of images that you are showing You may display your images within separate rows or columns using the following formats 1 Column Displays images within one vertical column e 1 Row Displays images within one horizontal row e 2 Columns Divides images evenly into two vertical columns e 3 Columns Divides images evenly into three vertical columns e 4Columns Divides images evenly into four
5. Entering a minimum number of responses is defaulted at 1 However this can be removed to make the question optional or increased if desired for example if you were asking a respondent to select their top three choices you could apply a maximum of 3 If a maximum number of responses is indicated Question Options in the Question Options respondents will not be able to continue to the next question without receiving an error indicating they cannot have Rotate oO Rotate the response list for this question so they Ny responses are presented in random order more than X responses checked Please see the de E Optional 0O answering this question image below Cannot have more than 3 responses checked lt select ANY OR ALL of the following Red O Blue C Green Purple Orange Violet C Other Next Question iv Rating Scale Question Profile e Defaults Optional 10 point scale with points not labeled e Available Options Scale Points Hide Side Labels Label Each Point 1 N Reverse Scale N 1 Optional Require Horizontal rating scale questions ask respondents to make evaluations in a scalar format Honzontal Scaie Specify the labet for tha nght and left ade of the scale Lett very Foor Hight Fecir J Ques Gon Goto Erte Yeo mumia ol peas bo chow in the heeypcrea seah Fedo theo check Lato ror Eh ce aioe Label each point in the sca Label the points for this scale trom Ae Slo
6. Question options allow you to change the display of the data to make it more convenient to analyze Within the question options you have the ability to update the display of the results set up netting set up column netting codes and reset the question options when you would like them to go back to default d 4 Why did you watch the Super Bowl this year Select all that apply Display Netting Column Netting Codes Reset Chart type Default v show me Counts amp Percents i Use View Results Setting Short label To simplify reporting you can supply a shortened label for this question This text will be presented on results pages and char titles Display options Cl Display the mean response value C Display the median response value CJ Display the standard deviation LJ Do not include this question in the summary report a Save options Cancel 129 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Display Allows you to modify the way the results are being displayed on the results online page e Chart type the ability to change the type of chart Options include stacked bar charts pie charts and area maps e Counts amp Percents the ability to change this specific question s display of counts and percentages can be either what the results setting is set at percents by column percents by row counts counts
7. would like to close your survey prematurely you must left click your Surveys Eg E2 Survey Name LastView Target Audience Target Completes Completes Status Survey ID su rvey and choose Close Su rvey AS E My Surveys 5 tat d b V wh n rV i d BENEDEN Stated apove en a survey IS Ciose InsightExpress prematurely any unused target amp IX Training 3 IX Training 123 6 25 2012 My Optn E Mail List 5 Completed 196756 completes will automatically be returned Ix Training ABC My Opt In E Mail List 0 196758 to the payment method for future use Sa X Training X Visitors 5 1 Running 196760 i Preview Survey amp New Group HSB a Z4 Live Preview Surve S Deleted Sunveys gt ensine A A Completes This is the number of M Configure this vi Copy Survey respondents who have completed your Close Survey W Survey Results S u rvey a Send Results Via E Mail Survey Details Runring Survey URL Status This will indicate whether your survey is running collecting completes or completed target completes reached survey closed Please note Surveys not yet launched will not display a status Once a survey has been launched you may not make any structural changes 7 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved C SURVEY CREATION 1 SURVEY BUILD BEST PRACTICES a Query Strings Query Strings are
8. Banner book He SEEE tS al WZ n Altare 14 y To begin choose Auto filters from the Filters dropdown list You now must choose a label for your auto filters The label can be anything from the question number to the question topic age gender etc After the proper label is selected choose the question for which you would like to automatically create filters and then select the Responses Once you have selected the filters you would like to create click Create Auto Filters Create Auto Filters Filter name Household Income Select question 14 Which Super Bowl ad was the worst Select one 15 Why was the q13 ad the best Super Bowl ad Select all that apply 17 Ifyou have to at what point during the Super Bowl broadcast to you tend to vis 19 Do you own or have any of the following in your home Select all that apply 20 Did you do any of the following during or after the Super Bowl Select all tha 21 Which if any did you replay using your DVR Select all that apply 22 Why did you record the Super Bowl on your DYR 23 How likely are you to visit a website to view one of the advertised brands in th 24 hy do you say you are likely to visit a website to view a commercial Select a 25 Overall do you think the Super Bowl commercials this year had more or less humo 26 Finally here are just a few more questions for classification purposes only so 27 VWhatis your age 28 What is your ann
9. Drop Down Box question types However please Extremely valuable b gt 6 Please consider t be careful when adding skips g aluable b 5 Select ANY OR AL with In checkbox q u estions as th IS Neither valuable nor not valuable b question type allows respondents Not valuable b Next Question to select multiple responses within Saia baaa fillies in a single q uestion In most cases M Force a pagebreak after this question Evaluate this script after the respondent submits this question when working with checkbox questions you would only apply a skip on a response that is mutually exclusive i e None of the above fed Save and refresh questions i Save and close Cancel or Do not know In these cases doing so will prevent those respondents from seeing any follow up questions intended for other qualifying respondents As a note drop down skip patterns as shown above cannot be defined for grids In these cases you can use selective presentation to show a follow up question based on a grid response or you can write a script in order to direct a respondent to a specific question number You can reach out to InsightExpress support for more tutelage on written skip patterns Skip patterns cannot be defined after a grid answer row In these cases the entire grid question must first be answered in order to skip respondents to the next appropriate question Also available within this window is
10. Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved d 3 How did you watch the Super Bowl Display Netting Column Netting Codes Reset Response Nettings Response Netting At home alone Watched at Home idelete At home with just my family HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Name Did not watch at Home Create Net Automatically Net Top 2 4 Bottom 2 Create Nets fd Save options Cancel Once you have created your net you can either move on to create another net or delete the net you ve already created d4 3 How did you watch the Super Bowl Display Netting Column Netting Codes Reset Response Nettings Response Netting At home alone Watched at Home At home with just my family delete HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Ma notwaich at Humne delete Other Name Net Create Net Automatically Net Top 2 Bottom 2 Create Nets Gd Save options Cancel If you are using a scale question you can also automatically net the Top 2 Bottom 2 responses or the Top 3 Bottom 3 as depicted below 131 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved d 3 How did you watch the Super Bowl Displa
11. Importance Drop Down Ownership Pricing Veia Purchase Intent No Satisfaction Technographics Text or Concept Statement Please selectthe range that best represents your age Single Select Whatis your gender Single Select Uniqueness Unda iB Usage 18 to 24 O Value 25 to 29 i 30 to 34 All Categories e 35 to 39 KRENA From Existing e 40to 44 z e 45 to 49 50 to 54 z eo No What is the 5 digit ZIP Code at your primary residence Short Text This library offers several demographic question templates including gender type age range and marital status You may also customize the question type for each for example a drop down or a radio button as shown above The image below illustrates how to add the age question formatted as a Radio Button into a survey Libraries Demographics Custom Drop Down Personal Question Library M Agreement Awareness Demographics Importance P Please select the range that best represents your age Single Select Ownership Pricing e Under 18 e 18 to 24 Purchase Intent e 25 t0 29 Satisfaction e 30 to 34 e 35 to 39 Technographics Drop Down e 40 to 44 iv Text or Concept Statement e 45 to 49 Uniqueness e 50 to 54 No Usage Value All Categories What is the S digit ZIP Code at your primary residence Short Text From Existing J 54 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress
12. Purchase Intent Short Text Long Text Numeric File Upload Satisfaction J I 123 45 y S Technographics Text or Concept Stateme Uniqueness Open Ends Usage Value Custom HTML Image Video Test All Categories Ual S y From Existing Q a a 2 Dimensional Grids Single Select Multi Select Grid Multi Grid a Dimensional Grid oO Numeric Grids lt Please Note If you are fielding your survey to an internal audience and would like to capture personally identifiable information PII such as a respondent names email addresses etc you may do so using hidden query strings To ensure proper data collection InsightExpress recommends inserting any query strings at the beginning of your survey For more information you may refer to 49 a Selects Selects Drop Down Box Radio Buttons Checkboxes Rating Scale O e J O06 00 wl 22 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved i Drop Down Box Question Profile e Defaults Required Single Select e Available Options Rotate Responses Optional e Additional Notes custom HTML tags cannot be applied within response rows The Drop Down Box is one of two single select question types that we offer To add a drop down box simply click on the question type in the Available Questions box Like most question types options available for Drop Down question types are Rotate responses and makin
13. Response N vo Total 493 100 000 D R Digital ideo Recorder a device that records fast forwards plays back programming without a video tape 28 195 CR or D D player recorder 91 075 Internet access 87 424 Ipod or MP3 player 31 440 1 HDT or Flat Screen T Plasma LCD 21 501 None of the above 2 231 None of the above HDTV or Flat Screen TY Plasma kes Ipod or MP3 player Internet access VCR or DYD player recorder DYR Digital Video Recorder a d Open end Response Thinking of Super Bowl advertising what is the most memorable ad during the game or halftime that you recall seeing this year gt Total bud light Budwieser commercials Sir Paul McCartney bud bud the beer commercial with the streaking sheep magic refrigerator i don t know the hummer ad i cant remember they were all so great the add for diet pepsi Brown and bubbly Ditdiumiane Chea slins aad 123 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Single Select and Multi Select Grids Please rate how much you agree or disagree with the following statements gt Total Strongly Neither agree nor Disagree Strongly Agree disagree Disagree Response N vo N vo vo N vo Total 100 000 I paid closer attention to the
14. While your live survey URL will be emailed to you once your survey has been processed you may also access the URL of any live survey by selecting Running Survey URL Close Survey When launching a survey you will be asked to specify that survey s target completes This is the number of completes that your survey must collect before automatically closing However if you would like to close your survey prematurely you may select Close Survey to do so When closing your survey you will have the option to either close your survey instantly or set a specific date and time when you would like it to close Please Note When a survey is closed prematurely any unused target completes will be returned back to the payment method for future use The following screenshot shows the Survey Results option which is available after a survey is approved and has collected its first complete Refer to section F Survey Results Interpretation on page 121 for detailed instructions a a ea ey Target Completes This is the number of eee me Dae completes your survey must collect Below are your surveys in your account To edit preview copy approve renew view results receive results via e mail st select the desired function Use the drop down list in the Display Options box to select a subfolder or other grouping of b efo re au to m at j ca ly c O si n g If yo u Let us know what you think Help us improve by providing feedback
15. as well as row labels In addition you may anchor the column labels when this option is selected in the Question Options box Response List Advanced Response List _Response Double click to edit HTML Soiect Dont Mutually Image Rotate Exclusive Ease of Use Technology Interface Speed 37 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved The following question options are available to customize Single Select questions 42 Question Options Table width Table height Row width Column width Rotate rows Rotate columns Checkboxes Force a response Cell labels Hide row labels Enter the width of the table for this grid in pixels or leave blank for default Enter the height of the table for this grid in pixels or leave blank for default Enter the width of the rows for this grid in pixels or leave blank for default Enter the width of the columns for this grid in pixels or leave blank for default Rotate the response rows for this question so they are presented in random order Rotate the columns for this question so they are presented in random order Allow multiple responses for the same row multi select grid Force the respondent to select a response to this question Display a label in each cell of the grid Hide the grid s row labels The Single Select Grid question appears a
16. cookie is optional However providing a name for the invitation may help to idenitfy the invitation in your browser s cache data Also you may set the invitation s cookie experation by indicating a closing date By default cookies expire 365 days from launch When the invitation is enabled and begins intercepting your specified websites the activity is logged within the Invite Activity section of the Web Site Interception Invitation Delivery page Here you are able to view trends throughout the running invitation Please be sure to save your settings to at the bottom of the page to set ensure that the invitation is set to running Please note To automate the delivery of your survey to a large audience you may also employ our Mailing Batches tool If you choose to distribute your survey via mailing batch invites please contact your Account Executive or a PM amp O Coordinator for more information tutorials and support 110 f Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Operators lt gt Scripting Language if goto random set checked unchecked or and not max min sin cos abs int Response Tags lt mutuallyexclusive gt lt termpoint gt lt specify gt lt hidden gt 111 Survey Creation FREQUENTLY USED SCRIPTS AND OPERATORS Equality Non equality Mathematical addition Mathematical subtraction Math
17. how did 10 Which Super Bowl commercials did you likefenjoy Limit Results To All completes Display Options Show additional details i ily View results sy Filters E Email these results lt j Printer version IndMidual Respondent Data This is a short survey How did you Why did you watch Which part of the regarding this years SB views RRE the Super Bowlthis Super Bowl broadcast ID watch the acer Super Bowl The survey enjoyable Super Bowl year Select all that do you enjoy the should not 7 apply MOST Select one had a rooting a interesttam a fan of Halftime Fatriots or Panthers Ss APAI2004 2ereoo4 ee je homie wih jel ATOA J earnawiselt 1206 28 121211 iuarter justmytamily Commercials By checking off Show additional details you can view the start and complete time for each respondent based on Eastern Standard Time Scrolling to the bottom of the Browse Responses page will allow you to create filters based off of an individual or a set of individuals as well as delete test results or erroneous respondent data Please note You cannot delete selected question data for individuals as you are only able to delete whole respondents individuals or keep all of their data in the results database 168 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 5 _EXPORTING EMAILING RESULTS You have th
18. if any option of the checked responses is selected the selectively presented question will be displayed If the selectively presented question is based off two or more questions this will create an AND function So all 78 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved conditions must be met For questions or assistance with complicated skipping selective presentation rules you may contact InsightExpress Customer Support vi Scripting Whether you are asking a question in the beginning middle or the end of a survey the Scripting feature will allow you to create more complex skip patterns for survey questions For those interested in a more detailed overview of our scripting there is an additional training manual available on this topic To create scripting commands for your survey you must use if and or goto statements To add scripting commands click on the question that the script applies to and then click on Skips and Scripts Here is a sample script command if Q1 0 goto 5 goto 2 That is if in question 1 the first answer choice is selected skip to Question 5 Otherwise go to Question 2 admin insightexpress com ix editSkips aspx popup true amp pos 0 To include skips for respondents who respond to this question indicate the next question that should be completed based upon the answer to the current qu
19. iii Checkboxes Question Profile e Defaults Required Min Checks 1 Multi Select e Available Options Min Checks Max Checks Rotate Responses Optional Select Image Checkboxes are a multi select question type that allows the respondent to choose more than one answer When using a multiple response question type you have additional options to help customize your question Similar to the single select question you have the option to add an image not rotate answer choices add a specify box and customize response row text Additionally with multiple resoonse questions you have the option to make an answer choice Mutually Exclusive When Mutually Exclusive is selected it validates that no other responses can be selected This option is often used when eee ee None of the above and or Don t Know answer Response Double click to edit HTML a bor grew E choices are offered to respondents To engage e this feature check the Mutually Exclusive box Blue a Green in the same response row Purple Response List Orange Other In addition to making the question optional and rotating the response rows minimum and maximum response options are available for Checkbox questions Setting minimum and or maximum number of responses will limit the 26 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved number of responses that can be checked
20. run time enforced rules e g use of the browser Back button etc This feature allows you to view any specific question after viewing the first page by highlighting the Jump to Question option and then clicking on the appropriate question Also at any time you may preview your survey from the beginning by clicking Start Over Done with preview Start over Show console Auto answer 1 UserlD Jump to question 1 UserlD Z Thank you for participating in our survey Please click on the c02 Thank you for participating in our survey Please click on t 3 Drop Down Box 5 Select ANY OR ALL of the following 6 Please consider this image before answering the following qu Drop Down Box Not Selected Next Question s LLC All Rights Reserved Patent Pending emark of InsightExpress LLC Respondent Privacy Statement 96 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Please note if the question that you are trying to jump to is selectively presented off of a previous question you must still answer the qualifying question before you can jump If you notice a text error or if you notice something about a question that you would like to change while previewing you can simply click on the Edit icon above the question number This will open up the editing page of the question Once you have made any edits
21. 197384 Select all none All completes iy View results Y Filters 4 Cross Tab g Export Results 3 Tools Below is what the page will look like 173 Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC Survey Details Survey RRA Client Results Training Date 6 19 2012 12 24 02 PM Completes 302 4 Why did you watch the Super Bowl this year Select all that apply Default Response Total I tend to watch major sporting events For the halftime entertainment I had a rooting interest am a fan of Patriots or Panthers I m a football fan Commercials To stay current on pop culture sports Dearie amp Second Half Yo 267 100 000 121 67 66 167 136 35 My spouse significant other asked me to watch with them 25 I bet on the game I was involved in an office pool Other please specify Defauk 32 LF 45 318 25 094 24 719 62 547 50 936 13 109 9 363 11 985 6 367 Other please specify bet onthe gamed was My spouse signiticart other as To stay current on pop cullure Commercials fm a football tan I had a rooting interestiam a For the halftime Itendto watch major sporting 60 100 120 140 E Second Half Survey Results Interpretation 160 180 All rights reserved
22. Alternately you can also create a survey by using the Copy Survey option 13 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Surveys Survey Name Last View Target Audienc 5 My Surveys 2 Copy Survey 5 Survey ABC 5 Survey 1 A Preview Survey Copying a survey copies all ofthe questions images and logic used in your S Deleted Sun Live Preview Survey l SUMEY lo Edit Survey l Co New Survey name Sune Z S z3 Allow Sharing Delete Survey Oy Copy survey cancel Move Survey o Convert To Template Survey Details To create a survey template you must first select an existing survey from with your My Surveys page Then select Convert to template Surveys Survey Name Last View Target Audience Tal by My Surveys 3 5 Surev ARC 5 Sun Preview Survey 5 Sun 5 Deleted Live Preview Survey lo Edit Survey A Copy Survey BZ Configu lt 2 Allow Sharing Delete Survey Move Survey Survey Details Please Note Survey templates can NOT be launched as a live survey However you may copy your template to as a new survey that you may both edit and launch Once you have created your template you may create new surveys based off of that template that you may launch to respondents To do so select Create a New Survey Using a Template from the New Survey section within the main account toolbar
23. B Z U a amp BE Styles Paragraph Fontfamiy Font size gt gj wm 4 amem 0 28 A EE SPA TOENN Regardless of whether the question 2Ha r2 Oml text was inserted by using the Would you attent another event based upon the most recent exhibit Question Text tab or the Question HTML tab once you save your question the Preview tab will show you how your question text will appear to respondents Question Text 2 Question HTML Preview Would you attent another event based Upon the most recent exhibit Under the question text area you have the option to add an image to the question text To add an image simply click on the Add image link and a new window will appear Question Text TI Question HTML Preview lt p gt Would you attend another event based upon lt strong gt the most recent lt strong gt exhibit lt p gt ij Add image Upload Image Windows Internet Explorer http admin insightexpress com ix UploadResponselmage aspx callback This window will allow you to browse for an image on a your computer that can be selected for survey upload E Upload image Cancel Once uploaded you will see HTML coding with a link to the image Select an image to upload Internet gv R100 Below the Question Text box is the Response List box Here you are free to edit the list of possible responses in your response list 18 Survey Creation Confidential Informa
24. Drop Analysis into Excel select the icon in the upper right corner of the chart Please note that this analysis is an estimate skip patterns selective question presentation and other complex features will impact the accuracy of the Drop Analysis Report If your survey contains quotas or termpoints clicking on the Skipped out due to quota or termpoint link will allow you to view the statistics on where respondents are being terminated from your survey Ratios Survey completion rate 166 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved On this Termination Analysis page you will view a detailed chart which shows you what questions are terminating or quota ing respondents in the survey You can e mail these results to yourself or return to the View Results Online page Limit to start times between Completion Types 253 completed 44 GB TermedByTermpoint 4 Speeder Term Points Question Response Count Are you or is any member of your family or close friends employed in any of the Se ee al Are you or is any member of your family or close friends employed in any of the Marketing Markat rosaareh Are you or is any member of your family or close friends employed in any of the RDNS Are you or is any member of your family or close Retailer distributor or manufacturer of friends employe
25. E A EE 38 iile AVEDA SIONG GrG sriieiiinieri dirnar EENT RNA oi 40 amp Numeric Grids rrietan EEEE EAE E 44 E E E EA A AE E E E EEA E AAA E A AT E 44 M a a E A A 46 T CTO CG PIE E N EEE AEE E E E E E E D T E E 47 Table of Contents Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved l O E A ebunei seein serena eenieaiadee 48 k SNe oS Sg 1 0 eee ee Cee CE eT eRe eR Tee ee ee one Me tte Cree nen ee er onic ern eer nen eet net nme een rn Tren ee nee ere 49 ROME Di fols Fa 5 EE AE Me eat ere ne ence em eee E en TOM Ste nT ranean rere eee 51 g Olher Question eS antec ates snnistneceeencinesaacaanaancionsy anantwabdenatiascanennainensineesananaadedsesnans 53 C SURVEY CONTROLBOX oironoiocirnin no pao tessa cosine asnc nin ay canoneasucipausescaapueonieenco sions 57 a Questions and Answers eseeseesseseessersrersersseosrrssrrsreeserssessrresrrsreosrrsseosresserseessersseesee 57 E O E a E EAT 57 E e I a T E E EE P A E A E 62 e N a rates aba aebaaee mata eubiadacintacaetaat seria cien rie ohamelaat nia ah 62 a a aarti A A A daliana alsinneeeansaaeeanetioeies 63 D OPIN sorrire ai E EE ORA 64 L AVON O COU E si EEEE EEEO a 64 m OO a aa 67 i SUVELAN U AO rioei a a a a Sere Peet re ere nee ere 68 e TOE A E E E EE ee ent ea or Cera a te 68 E E REAA AA E A E E EET A T 69 e A O 316 r E O E EE E O O AEEA 71 We Pee O a E E EE ees eee ne eee nee 72 Ve REMOVE LOO C
26. LLC All rights reserved 7 SURVEY DATA PRE POPULATION Data pre population is used when you already know information about your respondents and would like to record this information without asking respondents to provide it Questions with pre populated answers are hidden from respondents but will be seen when looking at your survey data PLEASE NOTE TO ENSURE PROPER DATA COLLECTION PRE POPULATED QUESTIONS MUST BE INSERTED AT THE BEGINNING OF YOUR SURVEY Only single select questions multi select questions and open ended questions may be pre populated Information that you may pre populate may include e Account Number e Employee ID number e Name e Department e Region e Age a Step One Creating a Respondent Group A respondent group is a pre defined respondent list with a unique username and password assigned to each respondent who you would like to have access to your survey To create a respondent group go to the Account Settings tab in your account and click on Respondent Groups Next click on Create a new respondent group now You are logged in as New User Logout My Surveys New Survey Groups Account Settings Online Help Survey ABC gt Account settings Sequence Questions You may resequence the questions in 2 Change password c needs To add another question to your survey click Add a question When you are satisfied click step in the process Survey 212297 Respondent groups Live Preview
27. LLC All rights reserved You then have the ability to edit the question text as well as response rows and question options ho dice Ampana Uat Adm arced Bpegcrme Lart Response Ooude csch to ect NDR Joda lt 19 te 24 se Nis nooogs Sen we 44 St 49 Wet Sr Hei 5 older 4c DODoooo a7 sassssaaasaaaaa If you would like to save any question that you have built in your survey in order to use it in a future survey click on the question in Sequence Questions and choose Edit Next simply scroll to the bottom of the question editing page and choose Add to Library Save changes Save and preview 4 Add to library The question will now be archived in the Personal Question Library Libraries Personal Question Library Allocate your responses that sum to a specific total among the following items Numeric Grid 27 e Eating Drinking 35 Awareness Sleeping 6 Agreement Demographics Importance X Ownership Remove Pricing Purchase Intent Satisfaction Didn t find the exact question you were looking for Technographics Click here to design your own question Text or Concept Statement Uniqueness Usage Value All Categories From Existing 55 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved bear from Eating By choosing From Existing from the menu iE Ae you may add questions
28. Library Your Personal Question library can be found in the Available Questions box when you add a new question Add to library is further discussed on page 55 Libraries Custom Custom Selects Personal Question Library Agreement Drop Down Box Radio Buttons Checkboxes Rating Scale v Awareness Demographics aa Importance Ownership Open Ends Pricing Purchase Intent Short Text Long Text Numeric File Upload Satisfaction I 123 45 Technographics Text or Concept Statement 20 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved b Question Menu Options After you add questions to your survey the following options are available to help make further edits and modifications You may access this menu by left clicking any question in your survey Edit Edit Allows you to edit your question Preview Preview Allows you to preview your question to see what it will look like on a live survey L Copy G New question here Copy Allows you to copy your question if you decide Delete to use the same question format with slight modifications 2 gt Change type New question here Allows you to insert a question prior to the question you have clicked selected up Selectively Present instead of adding it at the bottom of the survey LI Skips Scripts amp Page Breaks Delete Allows you to delete a question Change Type Al
29. MEE YJ Compound filter ig Banner book VY auto filters 140 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved a Simple filters In many cases you will need to single out a particular demographic of people in order to see a more detailed breakdown of data To build these types of simple filters for various respondent demographics such as age gender region etc choose Simple Filter from the Create a new filter drop down list Sf Create a new filter Banner book V Auto filters Once you select Simple Filter you will be brought into the filter definition page where the first step will be to name your simple filter The filter below has been named Females Edit Survey Filter To create a filter provide a name and select the answers you would like to compose your filter Answers within the same question are logically ORed together and answers across questions are logically ANDed together Created by Client v Select the answers below that should be included in your results for this filter Survey RRA Results Training 1 This is a short survey regarding this year s Super Bowl The survey should not take more than a few minutes Thank you for taking the time to share your select responses opinions Did you watch the Super Bowl this year How much of the game did you watch select respon
30. My Surveys New Survey Groups Account Settings Online Help o Create anew survey using preformatted survey My Surveys Below are you Ea Create a new survey using preformatted questions survey click o T i other groupin sing a template Let us know what you think Help us improve by providing feedba 14 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 3 SURVEY DISPLAYS Your survey may be viewed on the Sequence Questions page in different levels of detail the length of your survey and the number of images may impact the load time Sequence Questions You may resequence the questions in your survey to meet your specific needs To add another question to your survey click Add a question When you are satisfied click Continue to move to the next step in the process Survey 212297 4 Live Preview amp Printer Version Survey Controls Dlsplay Settings Detail level Full Logic View v Show Mem alam lent stay Quotas Fi Logic Errors Question Text Questions and Answers Questions and Answers and Skipping Full Logic View Detail level options e Question Numbers Only shows question numbers and the first line of the question label This option will not show any question label formatting e Question Text Shows only the question labels and numbers including formatting and any images within the question label e Questions and An
31. Qusstian Submit Survey E Ginah ara rine kew viry There are six tabs that comprise the Advanced Features option 64 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Survey Text Allows you to enter information or images to modify the window title header footer survey buttons and privacy statement Please note Survey headers and footers will appear on every page of your survey including the Thank You page Thank You Page This section contains your survey s default Thank You and Not Running Pages The Thank You Page is shown to respondents who successfully complete your survey or are terminated However the Not Running Page will be shown to respondents who attempt to access your survey after it has reached its defined number of target completes or if the survey has been paused or closed prematurely Both pages allow the use of custom survey scripting to further customize the messages shown to respondents You may also insert a calendar invite into your survey event links must be generated by your internal IT team This page also allows you to modify the Thank You Not Running Page URL presented to those respondents be sure to use the entire URL starting with http If you would instead like to redirect respondents to a webpage simply leave the Thank You Not Running message field blank and insert your URL into the URL box
32. Selects Personal Question Library z Agreement Drop Down Box Radio Buttons Checkboxes Rating Scale Awareness bd O O O0 00 Demographics z O Importance Ownership Open Ends Pricing Purchase Intent Short Text Long Text Numeric File Upload Satisfaction I I 123 45 AN Technographics Text or Concept Statement Cancel allows you to reject the changes made modifications will not be saved After selecting the Cancel option you will return to the Sequence Questions page 24 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved li Radio Buttons Question Profile e Defaults Required Single Select e Available Options Rotate Responses Optional Select Image Specify Box Although response list features are the same as Drop Down options you will notice two additional columns below Select Image and Specify Box Response List AGyanced Response List Select Image allows you to upload an image Response Double click to edit HTML image Rotate bor E into your answer set To upload an image 1S simply click the Select Image icon and a new window will appear Within the new window browse for an image and upload to the response list Extremely valuable Valuable Neither valuable nor not valuable Not valuable a oo eo 1 O O O O O F O E Not at all valuable You also have the ability to drag and drop images directly onto the
33. Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved To create a numeric grid question filter you may establish a minimum or a maximum answer choice value 12 Provide a numeric response for each of the following tems hide responses Minimum Value Maximum Value Eeting Drinking Sleeping For example to find people who eat five times a day you would set both the minimum and maximum value boxes at 5 To find people who eat at least five times a day you would only set the minimum box at 5 To find the top answer choice in a ranking question you would insert a one 1 in both the minimum and maximum value boxes Once you have finished creating your Simple Filter click on the Save this filter button After the page refreshes you will be brought back to the Filters page where you can view up to date counts of each filter or quota within your survey My Surveys NewSurvey Groups Account Settings Online Help RRA Results Training Survey Filters You can view your results by using a filter a capability the displays responses based upon spe answers from multiple questions i e display the results of my survey for males who are betwe Complete counts are calculated in real time To speed page loading you can turn on complete account Let us know what you think Help us improve by providing feedback C Display Rule Survey Filte
34. accomplished by using Group Numbers To rotate questions assign each question to a different Group Number Adjacent Group Numbers are automatically rotated when the survey is presented To rotate an entire sct of questions assign multiple questions 0 the same Group Number Then the entire set rotates with adjacent groups Note that questions within the same Group Number will not be rotated Drop Down Box E insightexpress Select ONE of the following Select ANY OR ALL of the following Variable point horizontal scale Enter a single text line Enter a text based or open ended response Enter a number Please consider this image before answering the following question s Please rate your satisfaction with each of the following features Select one for each Please rate your satisfaction with each of the following features Select all that epply Provide a numeric response for each of the following items Rank the following items in order of importance Assign each element a unique value from 1 to the number of elements in the grid 13 Allocate your responses that sum to a specif c total among the following items pn ia i PEIES gajgjaaaaaaaa aa 14 Rank the following items in order of importance Assign each element a unique value from 1 to the number of elements in the grid Two options are available when rotating questions rotate single questions rotate a se
35. and percents by column OR counts and percents by row e Short label the title of the chart is default unless otherwise specified here e Display options vary depending on the question type however the standard options are to display the mean response value the reverse mean not available for checkbox questions the median response value the standard deviation and the option to not include in the summary report Netting Allows you to combine the data for consecutive answer choices Netting is a good tool when you would like to combine the data of 2 or more response rows that have similar definitions For example in the question below 2 nets have been applied e One net for all response rows which would infer a respondent watched a game at home AND e One net for all response rows that suggest a respondent did not watch a game at home q 3 How did you watch the Super Bowl Display Netting Column Netting Codes Reset Response Nettings Response Netting At home alone At home with just my family He K HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant O oO O Other Name Watched at Home Create Net Automatically Net Top 2 Bottom 2 Create Nets g Save options O Cancel Simply select the responses that you would like to net name the net you are creating and click on Create Net 130 Survey Results Interpretation Confidential Information
36. appear to the respondent but C user 3 2 1 the answers that you have established will be included within C use the data set C userd E users 4 Ww Remove these answers Please note Pre population of answers for respondent lists over 8 000 must be managed by InsightExpress Please advise your Account Representative 95 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 8 PREVIEW SURVEY a Preview Survey My Surveys New Survey Groups Account Settings Online Help Survey ABC Sequence Questions You may resequence the questions in your survey to meet your specific needs To add another question to your survey click Add a question When you are satisfied click Continue to move to the next step in the process Survey 212297 4 Live Preview Printer Version Survey Controls Display Settings Review Questions amp Answers Formatting Logic Other L Preview survey f Import export ge Advanced features Link questions ab Rename survey 44 Live preview Reorder questions Survey colors 38 Question rotation amp Restrict access Add question Question names AA Survey language e Define quotas Undo changes Continue 33e Search replace Remove logic dal Runtime notifications As Encrypt answers Skipping amp Page Breaks While working on your survey Preview Survey allows you to test your survey overriding many
37. as Microsoft Excel Using this query string as an example http www insightexpress con s abcde will become gt http www insightexpress con s abcde userid 12345 Please note If you have multiple query string parameters in your survey use the following format 50 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved LiveSurveyURL Parameter1 value1 amp Pararmeter2 value2 Do not use the following names for your query string parameters as they are identifiers already reserved by InsightExpress id AccessCode InlineValidation resetPosition startingPosition invited PanelistID mID cmrID ftouch ageTarget TemplatelD refer close preview livePreview setanswer _sitelD username password L questionnumber noemail onfinish When accessing your survey topline results the query string value is recorded and viewable on a respondent level This data will be stored as would any other survey question The data can easily be merged back using the value as a key to the database Online Results Satisfaction Survey 91732 1 uid Thank you for participating in our new employee training session This is your first survey build so Which department do you work in How long have you worked in your respective field Does your current position represent a career change for you What was your career prior to working at InsightExpress How long have you been
38. different answer sc each row in the grid All the cells in the same row contain the same question When using this type of grid _ it s your choice the answer scale you choose for each row will be applied to all of the column questions Each cell in the grid contains associated to that row different questions In my grid The table will consist of rows Grid Example Custom Cells where each column is a grid single select or multi select question As with all Grid Questions you can select the preferred tate of Residence answer type checkbox radio etc the grid to contain a different answer type and or different answer scale O All the cells in the same column contain the same question O All the cells in the same row contain the same question Use of Custom Celts demonstrating different Question Types within the wi the answer scale same row for each column will be applied to all of the row questions associated to that column you choose Each cell in the grid contains different questions Each MD Grid is divided into two sub questions One parent question and several children questions F i G Please rate each manager listed below Note For satisfaction 5 Very Satisfled and 1 lt Very Dissatisfied T Satestaction 011223 34 45 1 Manager X 2 Manager Y 3 Manager Z ba Which managers would you work with again 1 Manager X 2 Manager Y 3 Manager Z Wh
39. display the netted values within the table underneath the netted responses e External netting will display the netted values as the last row of the table not necessarily next to the netted responses e Percents will only show percents e Counts will only show counts e Counts and Percents will show both counts and percents Test statistical differences e None will not show any statistical differences e Based on other columns will test any statistical differences across columns Confidence Level this is an interval in which a measurement or trial falls corresponding to a given probability You can select confidence intervals of 80 85 90 95 or 99 Show total row includes a row that calculates the total row count Show total column includes a column that calculates the total column count Show chart will display a chart based on the crosstab information Terse removes the rows where the total number of responses is zero Transpose allows you to switch the location of the questions For example if you have Q2 as your rows and Q4 as your columns checking transpose will make Q4 the rows and Q2 the columns Actions e View Results after selecting the above crosstab options you may view the results e Email these results you may email a snapshot of the survey results e Printer Version shows the snapshot of the survey results in a printable format After selecting your reporting options you can then c
40. had more or less humor in them compared t RB 26 Finally Miers are Jus st a few more questions for classification purposes only so that we may group y What is your age What is y our ann il household income RB 29 Which area of the ountry do you live in NU 30 What is your 5 dic t zip code RB 43 Codings for Q3 adings for Q3 Q3 Courtney Single Select Questions Question Type Select all none All completes show more options j View results TY Filters N Z Cross Tab g Export Results 38 Tools 3 Email these results amp Printer version Limit Results To Please note Any quotas that have been fielded in your survey will automatically show counts in the Filters section 139 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved LI Display Rule Survey Filters ah E Completes Copy Delete No records found Delete selected filters Quotas E Bs Name Rule Quota Count 18 34 Age Target 30 196 162 35 49 Age Target 31 176 170 50 AgeTarget 32 181 175 Females Q26 1 255 264 Males Q26 0 25 ized Midwest 1 1 and Q29 15 23 Northeast 1 1 and 029 125 125 South 1 1 and Q29 125 125 Under 16 1 1 and Q27 0 0 West 1 1 and Q29 aod Sle YY Create a new filter T Get the latest counts ij Back to view results online Er Simple filter ST
41. in Email list or My Website Visitors these targets are designated upon launching your survey For a detailed description of these audiences please refer to Selecting the Target Audience on page 102 To create a new quota click Create a new quota Define Quotas For e mail or Web based surveys you can define the number of desired completions based upon the responses to one or more questions in your survey This feature can be used to ensure a target number of responses meeting specific criteria are acquired Quotas Name Quota Delete No records found Back to questions Create a new quota Next name the quota and assign a quota size Quotas can be used to exclude respondents who do not qualify for your audience They can also put a cap on completes that answer a question in a certain way although they should not be used to capture minimums After naming the quota and setting the quota size you will choose the answer choice associated with the quota Simply check off the checkbox associated with the answer choice and then save the quota 72 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Edit Quota To create a quota provide a name check the appropriate criteria and enter the number of desired survey completions Answers within the same question are logically ORed together and answers across questions are logically ANDed togeth
42. is based on multiple questions keep in mind that answers within the same question are logically ORed together by default This means that a respondent may meet any or all of the criteria that were defined within that filter in order to be counted within it Answers across questions can be built with either AND or OR logic This can be specified by scrolling to the bottom of the simple filter definition page and choosing to require criteria for every question to be true AND logic or choosing to require criteria for any question to be true OR logic LI Lirnit by survey start times after 6 19 2012 12 00am LI Limit by survey start times before 6 19 2012 12 00am LI Limit by survey complete times after 6 19 2012 12 00am LI Lirnit by survey complete times before 6 19 2012 12 00am Require criteria for EVERY question to be true Require criteria for ANY question to be true Filter name Filter name Save this filter Cancel As shown above you can also limit your filters based on respondent start time before and or after date You are also able to limit the filter based off of resoondent completion time before and or after date 142 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Open ended questions allow you to enter specific text for your filter You may set up the filter to include respondents who e
43. looks at the data for all of the answer sets to determine if there is an overall difference among the subgroups in the case below the subgroups are Males and Females If there is an overall difference the chi square test will then evaluate whether or not there is a significant difference for each answer set and display the related column letter of the subgroup However if no overall difference is found amongst the subgroups the following chart will be shown Default Females Response N Ovo Oo Total 100 000 264 100 000 100 000 Pre Game 36 292 92 34 548 38 158 ist Quarter 73 964 187 70 933 82 456 2nd Quarter 74 951 188 Pale 84 211 Halftime 63 116 173 65 530 64 474 3rd Quarter 74 951 193 73 106 82 018 4th Quarter 79 982 206 78 030 87 281 Post Game 33 333 B4 31 918 32 456 Not Sure 4 539 14 aoa 3 509 The chi squared test allows for a higher confidence in the significant differences that are identified 159 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved d Results Layout There are several changes you can make to how you view the data online Display Show total row M Show charts Terse C Include no response When viewing your results online you can choose to view the data in a Compact Layout or in an Expanded Layout Results layout Expanded Layout Compact La yout Expa
44. occitsicnnsantnscasstxcodscessmsssebssanaewousedincinnsnesasstanenmsanesadesssneewmess 173 Table of Contents Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved A WELCOME When it comes to marketing research you re comfortable taking the lead Whether you prefer to work independently or are simply looking to economize the InsightExpress research platform can serve as a powerful and efficient ally Since opening our doors in 1999 InsightExpress has offered its clients superior online marketing research services The InsightExpress research platform provides the most robust inventive and advanced survey capabilities available all at a reasonable cost What sets us apart While exceptional technology is the backbone of sophisticated online research our system was designed by researchers not technologists As researchers we understand that it s important to adhere to industry standards and we are able to provide the highest quality tools available We draw upon proprietary expertise in both research and technology to help you achieve your research goals quickly independently and with confidence InsightExpress puts this patented research engine at your fingertips so you can work faster and manage your own timeframe delivering top quality results to your clients and internal stakeholders We not only provide an exceptional tool but also a seamless experience from start to fi
45. of 1 Goto page 1 0 total records Add users to this group Supply a space or tab delimited list of Username and Passwords OR Upload a text file with users Browse Add these users Back to respondent groups Please note When creating a respondent group InsightExpress recommends creating one or more test usernames for survey preview testing purposes Next click on Add these users and the respondents you just added will appear within the Users in this group field at the top of this page Once added you may also remove a respondent if the information was uploaded incorrectly 91 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Manage Group Members You can add and remove respondents from the group you defined To add one or more respondents enter the Username and Password for each respondent separated by a space or cut and paste this information from a tab delimited file i e Microsoft Excel etc To remove a respondent click on the corresponding Remove icon When finished press Add these users Users in this group Username Password Remove page 1of1 Goto page 1 5 total records Add users to this group Supply a space or tab delimited list of Username and Passwords b Step Two Associating a Respondent Group To associate a respondent group to a survey you must first return to your main Sequence Questi
46. ohees eels tert align canter fovt feeiigs irisi Belyetigai width sipe i Privacy tatata i Fetes bt still peetemlign center fopte familys biel Bele ioe widen saps i Wody i bankgrcumd coled Biterti f TRE Led Ube Lh POSER Las SLETer eh Guest lon types oC he kiss Tae Le J Sie aie Cee 67 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved iii Survey Language Your survey directives i e error messages progress bar Next Question and Submit Buttons can be launched in any of the foreign languages listed below Below are the languages available when providing directives to respondents Directives include messages to respondents prompting them to provide mandatory information Next Question controls etc When programming your InsightExpress survey in another language you may select any of the corresponding languages below eChinese Simplified eFrench European Korean eSpanish European eChinese Traditional eGerman e Malaysian eSpanish Latin America eCzech eGreek e Norwegian eSpanish North America eDanish Hindi Polish eSwedish eDutch Hungarian e Portuguese Brazilian eTagalog eEnglish e ndonesian e Portuguese European e Thai eFinnish eltalian Romanian eTurkish eFrench Canadian Japanese eRussian Please note changing the language will only impact the directives of the survey The actual surv
47. provided Alternate Thank You Pages As opposed to the Thank You Page above the Alternate Thank You pages allow you to more easily customize the thank you pages shown to respondents visiting your survey These pages may be enabled in place of the default Thank You Page via a toggle at the top of the Advanced Features page This page contains proprietary message URL fields based upon the following respondent completion statuses e Completion Respondents who complete your survey This message will not be shown to respondents who terminate due to scripts quotas or who attempt to access your survey after it has been closed e Terminate Respondents who are disqualified based upon respondent termpoint or scripted logic criteria e Over Quota Respondents who attempt to take the survey after a defined respondent quota has been met e Not Running Respondents who attempt to take the survey after the survey has been closed because it has reached its defined number of completes or if the survey has been paused or closed manually or via scheduling Please Note If the Alternate Thank You Page messages are set as the default thank you messages within your survey scripting and message content will only apply to respondents who meet the appropriate survey completion status For example any scripting message content placed within the Terminate section will only apply to respondents who are disqualified based upon respondent termpoint or scripted
48. questions associated to that column All the cells in the same row all responses Similar to programming eres tok pains A a Hybrid Multi Dimensional Grid YOU J tach s in the ons contains need to label the column and row labels within your question in order 40 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved to create the Same Column Same Question type However because each column is the same question you select the question type after you label the columns and rows We offer six different question types and the ability to make the questions in the column optional Same Row Same Question With a Same Row Same Question multi dimensional grid the same question can be asked across rows but have different attributes across columns This question type is the reverse of the Same Column Same Question format Custom Cells With the Custom Cells grid a different question type is available for each row column combination MID Grid Attributes In my grid The table will consist of rows Grid Example Same Row Same Question where each column is a grid single select or multi select question Rebatebty id Vesyimpanee 5 tiy Selected 10 Very Satshed 5 6 6 5 All the cells in the same column contain the same Here both rows used the same question answer scale however you may use a
49. short survey regarding this year s Super Bowl The survey should noat take more than a few minutes Thank you for taking the time to share your opinions Did you watch the Super Bowl this year Default IUS Stacked Shido Line 100 Stacked Smooth Line with Markers Area tched Clustered Bar Clustered Bar Percents Clustered Column Percents Doughnut Exploded Doughnut Filled Radar Line Line with Markers Pie Select all that apply Pie Exploded C Completes by Day This tool allows you to view the number of completes your survey received on a daily basis You willbe able to view a chart of when respondents completed your survey over the course of its fielding time You may also examine trends to see how many completes your survey received within a specific date range By selecting dates and Adding this Trend you can create a filter that can be used on the View Results Online page 164 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Completes by Day You may define custom time periods to help identity changes in responses ower time This feature is particularly insightful when conducting ongoing research such as brand awareness Web site evaluations customer satisfaction ete To add a time based filter provide a name a stat date and an end date and press Add this trend You can then use this time based filter for r
50. shown in Excel This is also how open ended responses are shown on the online platform Q7 Thinking of Super Bowl advertising what is the most memorable ad during the game or halftime that you recall seeing this year bud light e commercials Sir Paul McCartney bud bud the beer commercial with the streaking sheep magic refrigerator i don t know lear ithe hummer ad L li cant remember they were all so great 137 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Exporting the data of multiple questions to Microsoft Excel From the online results platform you may simultaneously export the data of all questions that you viewing at any given time To do so first select the questions whose data you would like to view Next select the View Results button to display the requested data You can then scroll to the bottom of this page where you will notice the Export Current Results box shown below Export Current Results Clipboard E Co py tables to the clipboa rd i Microsoft Excel E Export to Excel Questions on separate sheets LJ Charts on separate sheets Y Compress attachment Force chart type Format standard This tool allows you to do one of two things 1 Copy the tables in your current view to the cli
51. still be viewed independent from one another To create a Banner Book select this option from Create a new filter dropdown list 149 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Y Create a new filter Z Simple Filter mr 7 i Uh a oe i ad T a Name your new Banner Book then highlight the Available filters on the right hand side and use the arrows to move them to the Selected Filters columns My Surveys Mew Survey Groups Account Settings Banner Book Configuration You can select which filters to include in this banner book Selected 3 Females and Not lt 75 000 Wratched At home alone Save banner book E Cancel Commercials Aleve Arthritis Hopscotch Part Commercials Commercials Commercials Commercials Commercials Commercials Commercials Commercials Commercials Online Help RRA Results Training Available 92 Acura Acura MOX Escape from Aleve with Leonard Nimoy American Airlines Surprise Wac American Home Health Bio Haz Ameriguest Hospital Bed Amerigquest Woman on Airplane ATT Your World with ATT amp SB Beer Institute Cheers to Beer Blockbuster Blockbuster Online Commercials Commercials Commercials Commercials Commercials Commercials Commercials Commercials Commercials Commercials Bud Light Bear Attack Bud Ligh
52. the Cross Tab page Results layout Expanded Layout Sort rows Mo sorting v show Default Display M Show total row M Show charts Terse CJ Include no response After selecting the filters you wish to compare the next step is to turn on Stat Testing Start with the drop down box next to Test statistical differences By default the dropdown will be None To change this select Based on other columns from the list as all data within a specific filter will be represented within a unique column Test statistical fone differences None Based on other columns The next step is to define the confidence level This is the interval in which a measurement or trial falls corresponding to a given probability You can select confidence intervals of 80 85 90 95 or 99 By default the confidence level will be set to 95 Confidence Level Last you are able to choose the number of decimals you would like your data to be rounded to By default the data will be rounded to three decimal places 156 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Decimals 3 As shown below each independent column filter will have a letter associated with it This letter will appear in a corresponding column if there is a significant difference between the two independent variables 157 Survey Results Interpretation
53. the option to insert a page break By checking the box 76 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Force a page break after this question a page break will be generated between the question that you are working on and the following question fel Save and refresh questions ial Save and close Cancel e Save and refresh questions will save the skip patterns added close the window and refresh the Sequence Questions page This applies if you are displaying the skip patterns on the Sequence Questions page via the detailed view e Save and close will save the skip patterns added and then close the window to return you to the Sequence Questions page The Sequence Questions page will not be refreshed e Cancel will not save any changes made to the survey program but it will close the window and return you to the Sequence Questions page Please note If you apply a skip to End of Survey respondents answering this way will be counted towards your survey s target completes and their data will be collected If you would prefer for these respondents to terminate from the study and not be counted towards your target completes or online data you may add the termpoint tag lt termpoint gt directly within the appropriate response row Response List Advanced Response List Select Don t Specify Mutually Image Rotate Box Exclusive Red a Oo d
54. to the Question Type viewing option My Surveys NewSurvey Groups Account Settings Online Help RRA Results Training View Results Online Let us know what you think Help us improve by providing feedback Online Results RRA Results Training 197384 CB 15 Why was the g13 ad the best Super Bowl ad Select all that apply SG 16 Thinking of all of the companies that advertised during the Super Bowl how did their ads affect yo RB 17 Ifyou have to at what point during the Super Bowl broadcast to you tend to visit the restroom Se SG 16 In general how would you rate the following elements of the Super Bowl compared to other years CB 13 Do you own or mnaye any eer anain in your home Spar t all that aris y Select Questions Why did yo ou pe the Super Bo wl on your Dy RB 23 How likely are vou to visit a website to view one ofthe advertised brands inthe Super Bowl CB 24 Why do you say you are likely to visit a website to view a commercial Select all that apply None Limit Results To MEERE DT Date DD Drop Down Box er File Upload S j Cross Tab Export Results 3 Tools v gt IM Image _ LT Long Text MG Multi Select Grid NU Numeric NG Numeric Grid QS Querystring RB Radio Buttons RS Rating Scale ST Short Text SG Single Select Grid This feature will hightlight each question within the survey that is of the t
55. window to upload Please Note the image that you upload to your question text should be the size that you would like it to appear in the survey Specify Box should be used if you have a response option of Other Please Specify Selecting this option will insert a text box to the right of a response providing the respondent with an open ended response field with a 50 character limit If a respondent selects this as their response they will be required to enter text into the specify box before proceeding to the next question Below is how this question with specify box will appear to respondents Y Upload image Mozilla Firefox Eo a fh a Po echnindinsighbrqnnsss com ie Upas aae Sekti an inna ten upi ed upad Image cancel You ten apo cig ar dep ee ey Grobe i yar bo updo G0 30 3 A A NS e select OME of the following Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable Other please specify lp Next Question 25 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Another feature within the Radio Button question is the ability to customize response rows by double clicking on any individual row Once you double click on a row the below screen will pop up allowing you to customize your response row text ea a a ee 42 BBSa A et i 2 G aginw
56. 1999 2010 InsightExpress LLC All rights reserved d Account Settings The Account Settings tab will provide a number of ways to customize your account eS a ee er aa ear Account Settings Allows users to adjust several gt ra advanced features within their account My Surveys Below are your surveys in your accou P Change password ove renew view resi select the desired function Use the d ne a oe Iptions box to select Survey invitations Change password Allows you to change your account password Let us know what you think Help u Respondent groups ack Billing Survey invitations You may add an invitation to a survey that is being fielded to your own respondent list Create the language of the invitation accept and reject labels and add a reject URL for your survey invite Respondent groups Supply a list of usernames and passwords for all respondents for a survey Simply copy and paste a list of usernames and passwords to add extra security to your survey For more assistance on this process please contact InsightExpress Support at support insightexpress com Charting preferences Allows you to modify the charting views for your survey results Mailing Batches Custom Mailings Allows users to e mail survey invitations directly to an opt in e mail list of up to 2000 addresses from within an InsightExpress account To use this feature please contact your Account Executive for information on additional traini
57. 25 12 821 15 493 25 000 5 696 an office pool 4T 4 21 5 11 4 2 My friend s asked me to watch with 10 569 1 282 2 642 7 692 47 887 12 500 21 739 them 52 1 F 3 2 5 SI z 5 691 10 256 5 660 0 000 6 250 8 696 Other please specify 28 g 15 0 1 5 Mean For the halftime entertainment I m a football fan Commercials To stay current on pop culture sports Underneath the cross tab chart you will have the option to Export Current Results This will export the all data on the current page you are viewing Export Current Results Clipboard WA Copy tables to the clipboard Microsoft Excel m Export to Excel Crosstabs on separate sheets 128 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved b Question Options 4 Why did you watch the Super Bowl this year Select all that apply Default Response Fe Tio Total 493 100 000 I tend to watch major sporting events 193 For the halftime entertainment 105 I had a rooting interest am a fan of Steelers or Seahawks 105 I m a football fan Commercials To stay current on pop culture sports My spouses significant other asked me to watch with them I bet on the game fI was involved in an office pool My friend s asked me to watch with them Other please specify 39 146 aus 4 Crosstab 16 2 4 Email results a Publish results
58. Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 3 Which part of the Super Bowl broadcast do you enjoy the MOST Select one Default Fes Home alone or in bar Pre Game Watched Alone A B Response N Sig Dif Sig Dif Total 35 100 000 100 000 Pre Game Discussion 0 000 0 000 Game Itself 10 20 571 a ee Commercials 23 65 714 g09 Halftime zZ of 14 4 545 Post Game Analysis 0 000 0 000 Other 0 0 000 0 000 None of the Above T 0 000 4 545 chi square p value 0 0037 df 6 Defauk Pre GamewVatched Alone q Home alone or in barq OO 25 30 5 100 125 150 175 200 225 2 BS Pre Game Discussion E Post Game Analysis E came tself ES ther ES commercials E Hone of the Above Co Halftime For the response Game Itself column A tested significantly higher than column B at the 95 confidence level where as in the response row Commercials column B tested significantly higher than column A 158 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Please note When viewing an All completes or total column there will not be a letter associated because the total contains all respondents and therefore is not independent from any sub segment of the data The chi square test is used to determine if responses are statistically different among subgroups This test
59. Enter the name ofthe querystring variable you would like to capture Userlo Survey Controls Display Settings Review Questions amp Answers Formatting Preview survey a Importjexport 2 Advanced features Live preview HE Reorder questions T Survey colors Live preview publisher Question names 9S Survey language Flash survey preview 4 Search replace Add question Ay Encrypt answers Continue 1 UserlD 2 Thank you for participating in our survey Please click on the continue button to To capture data using a query string When fielding your survey with a query string you must add the name of the query string parameter and the value to the end of the URL sent to you by InsightExpress To append a query string to your survey URL you must use one of two symbols e Used only when appending the first query string to your URL e amp Used when appending all subsequent query strings to your URL For example with the query string parameter as UserID the identifier will be passed to the survey by appending the tag UserlID 12345 to the URL if UserID is the first query string being appended The survey will then reach into the URL pull out the value 12345 and store that value in the query string question for that individual respondent As larger respondent lists will require you to create more unique URLs InsightExpress recommends managing your query strings within a 3 party program such
60. F Blue Response Double click to edit HTML Green lt termpoint gt d d d C L LI L d Purple d d O O Orange vV Selectively Present Selectively presenting a question allows you to only show a question based upon how a respondent answered a previous one Doing so will allow you to make complicated skips without the use of scripting commands You will find this option by left clicking on the question you would like to selectively present and choosing the corresponding option in the drop down box In the example below when you left click on question 4 and click on Selectively Present within the drop down menu a similar pop up window will be shown 77 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 3 EH Drop Down Box 0 Extremely valuable a 1 Valuable Preview 2 Neither valuable nor not valuable Q Copy 3 Not valuable New question here 4 Not at all valuable Delete i Change type 4 Select ONE of the following L Skips Scripts amp Page Breaks 0 Extremely valuable 1 Valuable 2 Neither valuable nor not valuable 3 Not valuable 4 Not at all valuable In order to see the individual responses within a question you must select the arrow indicated below Then you may select the responses which you would like to selectively present that question to Advanced Skipping Windows Internet Explorer
61. Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Sharing Below are the access permissions you have currently provided to others for a particular survey or payment method Ifyou have granted permissions for all current and future surveys modifications can be made by clicking on the visible icons Group Membership Group Name Member Rights Administrator Rights amp Administrator Group See Surveys Modify View Results Download Results Test Group Assigned Survey Shares Survey Group User Rights survey ABC 212297 A Support atinsightExpress See Surveys Modify 3 SHARING PAYMENT METHODS In order for a user to launch a survey off of their company s payment method that user must be part of a payment group CR Pack group If you are the owner of a payment method and would like to share it with another InsightExpress user first follow the instructions for group creation and membership outlined within the Creating a Group section located on page 112 Then go to Account Settings Billing Payment Methods My Surveys New Survey Groups Account Settings Online Help Survey ABC gt Account settings My Surveys Below are your surveys in your account ye renew view results receive results via e mail share or delete a particular survey click on the Survey invitations the desired function Use the drop down list in the Display Options box to select a subfolder or ot Respondent
62. Printer Version Biling Survey Controls Display Settings This will bring you to the first step in creating a resoondent group to type your group name in the text box provided as shown below 89 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Groups Account Settings Online Help My Surveys New Survey Create Respondent Group To require your e mail respondents to access your survey using a Username and or Password you can define a respondent group This feature reduces the effect of URL forwarding or newsgroup posting since invited respondents with a Username and or Password can no longer access the survey once they complete it Below are the e mail respondent groups you have currently defined To add a new group click on Create a new respondent group You can also manage the list of e mail respondents or delete the group in its entirety You have no respondent groups defined e Create a new respondent group n Back to questions After naming your respondent group click on Manage the users for this group which will allow you to set usernames and passwords for each individual respondent My Surveys New Survey Groups Account Settings Online Help Name Respondent Group For you convenience you can name each respondent group you create Once named you can then define the Username and Passwords for respondents who will participate in you
63. Survey To change the name of your survey click on the Rename survey link in the Survey Controls A box will appear on the screen Enter your new survey name in the box and click on the Apply this name to my survey button Please note the default survey name for new surveys is New Survey Modify Survey Name Now that you have constructed your survey you must name it enebling you to identify each survey within your account This is helpful if you construct maintain or field multiple surveys Your selected survey name should be descriptive so you can easily recall the content and research intent of each questionnaire 4 possible example might be Stereo Pricing Research Survey Name Survey fel Apply this rame to my survey il Restrict Access Some clients may choose to restrict access to their surveys You have the ability to prevent individuals who originate from specific domain names or IP addresses from accessing your survey To use this feature click on the Restrict access link A new page will then open giving you the option to grant or restrict access to certain IP addresses or domain names 83 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved On this page you will have the following two options e By default all computers will be Granted Access This option grants survey access to all domain names and IP addresses Only tho
64. You may also enter the edit page of any question directly from the preview page by selecting the amp icon to the left of the question you would like to edit Please Note This preview method will not show the thank you page at the end of your survey preview Live Preview Allows you to preview both the survey and thank you page as a respondent will see it Edit Survey Links to your survey s Sequence Questions page while your survey is in edit mode Once your survey is running you will only have access to edit the thank you and not running messages Copy Survey Duplicates the survey selected Allow Sharing Allows other IX account holders to view the survey under specific permissions Refer to Survey Sharing on page 115 for survey sharing details Delete Survey Moves the selected survey to a folder of deleted surveys Move Survey Will move the selected survey into a new or existing folder Convert to Template Allows you to customize and create your own survey template including logos color background and fonts for later use on future surveys Survey Details Provides approval details of the selected survey including the preview live preview 6 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved URL survey owner target audience target collected completes payment method information and the date that the survey was created Running Survey URL
65. account insightexpress my surveys JE Running Surveys Running Surveys Will display all surveys within your account that have been made live For more information regarding making your survey live please refer to page 101 Completed Surveys My Folders Shared surveys Actions Surveys of others Sharing Dashboard Section Assistance o Damet eiue i Completed Surveys Will display all This is my first time building a Recent Surveys surveys within your account that are survey ls there a step by step PE se rer eee demonstration a Deleted surveys closed What dol do if accidentally deleted ae confi ries vi 2 ONnTigure IS View 2 a survey 3 My Folders Allows you to view all surveys within your account in a single view as well as any folders that you have been created Shared Surveys Allows you to access the surveys that were shared directly with your account Please see the Groups and Sharing section on page 115 for additional information Surveys of others Allows you to access the surveys that were shared with groups that you are associated with Please see Creating a Group on page 112 for additional information on survey sharing groups Sharing Dashboard Allows you to view the survey groups that you belong to as well as any survey 2 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved permissions that you have granted to o
66. ack C Display Rule Survey Filters ea 68 Completes Copy Delete No records found Delete selected filters Quotas eh 68 Name Rule Quota Count 18 34 AgeTarget 30 196 142 35 49 AgeTarget 31 176 170 50 AgeTarget 32 191 175 Females Q26 1 205 264 Males Q26 0 255 220 Midwest 1 1 and Q29 1 125 123 Northeast 1 1 and Q29 3 125 125 South 1 1 and Q29 2 125 125 Under 18 1 1 and Q27 0 or Q27 1 0 0 West 1 1 and Q29 0 125 120 Y Create a new filter v T Get the latest counts ij Back to view results online Every survey that has fielded and that you have created filters within will be shown on the next page From here you can click on the name of the survey you wish to import filters from Please note that if the original survey is not identical to the newly fielded survey you will have to adjust the filter criteria to match the correct question numbers and response rows in order to have an accurate reading of the filters 151 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved My Surveys New Survey Groups Account Settings Online Help RRA Results Training Import Filters You can import filters from other surveys that you have defined The following filters are defined in other surveys in your account Their definition can apply to the survey you are currently wor
67. ake your survey multiple times you will need to modify the URL before you send it out To do so follow these simple steps 1 Launch your survey For more information on this step please refer to the Survey Launch section beginning on page 101 2 Once you have received your live survey URL via email append it with resetposition true For example if the original survey URL is http www insightexpress com s TEST111111 then the URL allowing respondents to take this survey more than once would be http www insightexpress com s TEST111111 resetposition true Click here to view a brief video illustrating this process 10 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 2 SURVEY CREATION METHODS To create a new survey simply log into your account and click on the New Survey tab at the top of the page For additional assistance we have included numerous helpful hints to assist you in creating surveys My Surveys New Survey Groups Account Settings Online Help Ea a aw survey using preformatted survey Individual Pri Below are profi EP Create a new survey using preformatted questions eee T Create a new survey using a template a Preformatted Surveys Most Commonly Used There are multiple options that can be used to create your survey Preformatted Surveys leverage our marketing research experience by offer
68. ally both set as the one you 125 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved were currently viewing To cross tab this question against another simply click on the drop down list in the Compare to field and choose the single select or multi select question you wish to compare Again certain question types will not appear within this list as open ended and grid questions cannot be cross tabbed View Results Online Using the table below you can gain further insights into the attitudes opinions and behaviors of your target audience lf a num at the 95 confidence level than the value in the corresponding Total column lf a number is red then the result is statistically Reporting Options Ciuestion 4 hy did you watch the Super Bowl this year Select all that apply Compare to rire Filter Results All completes 3 How did you watch the Super Bowl Results layout Compact Layout Sort rows Mo sorting inline netting Counts and percents Test statistical None Confidence Level 95 differences C Use weighted data M Show total row Show total column LJ Show chat Terse U Transpose Actions iy View results Email these results amp Printer version Survey RRA Results Training Confidence Interval 95 Question Why did you watch the Super Bowl this year Select all that apply D
69. ame to my survey However if you have already named your survey simply confirm the name you have selected and click Apply this name to my survey 101 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved C Selecting the Target Audience Browse Target Audiences p E InsightExpress Targets a Y My Customers E My Opt In E Mail List My Web Site Visitors Your current selection is My Opt In E Mail List If you are satisfied with your selection click Save my selection to continue f A Save my selection Once the name of the survey has been applied you will be brought to the Target Audience screen Here you can choose from My Opt In Email List or My Web Site Visitors depending on to whom your survey will be sent My Opt In Email List Select My Opt In Email List if you would like to distribute your survey link to respondents from your own e mail account Upon processing your survey InsightExpress will provide you with a link to your survey s live URL You may then distribute this link to an opt in respondent list using your preferred communication method such as Microsoft Outlook Please Note InsightExpress clients may also employ our Mailing Batches feature to distribute the survey link to respondents Please contact your Account Representative for more information on Mailing Batches including a tutorial and additional support materials tha
70. an ID number salary the price of a particular item ect The question options for Numeric questions are lt Question Options Minimum value l Maximum value Textbox width l Whole numbers Optional Enter the minimum value to be entered by the respondent Enter the maximum value to be entered by the respondent Enter the value for the width of the textbox or leave blank to accept the default width Force responses to be whole numbers only Allow the respondent to proceed without answering this question Numeric question options have the additional option to force responses to be whole numbers Upon inputting a response that is not a whole number an error message will be displayed notifying the respondent that whole numbers must be entered before they are able to continue to the next page Also like Short Text questions Long Text questions allow the ability to change minimum values maximum values and adjust the table width Please note Numeric questions are required by default 31 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved of Open Ends Other Open Ends Custom HTML Image HTML eo Custom HTML Question Profile e Defaults None e Available Options None This question type is used as a placeholder for an introduction or concept statement It can also be used as a section header There
71. and NOT IN They are found on the Filters section of the View Results Online page 146 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Y Create a new filter Fe Banner book Ez Auto Filters In order to combine filters into a compound filter you must first have created individual simple or auto filters To create a compound filter first choose a filter name You must then construct a logic statement using the desired simple filters and conditions you would like to include see below Once combined your simple filters can be saved here as compound filters Compound filter name Females and not 75 000 Select your simple filters below that should be included in your results for this compound filter 4 Filter Females Household Income Less than 15 000 Household Income 15 000 to 29 999 Household Income 30 000 to 44 994 Household Income 45 000 to 49 999 Household Income 60 000 to 74 999 Household Income Prefer not answer more roves Filter Rule Females AND i NOT Household Income Less than 15 000 AND NOT Household Income 15 000 to 29 999 AND NOT Household Income 30 000 to 44 999 AND NOT Household Income 45 000 to 59 999 AND NOT Household Income 60 000 to 74 999 AND NOT Household Income Prefer not answer j To combine two or more simple filters use the AND op
72. and with dimensions larger than 600px can be uploaded However images are constrained to 600 automatically 120 Misc Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved F SURVEY RESULTS INTERPRETATION 1 VIEW RESULTS ONLINE Survey results are available in real time via our Web based reporting features Online results include cross tabulation confidence intervals and banner points filtering functionality This survey toplines feature is helpful in accommodating advanced analytics results publishing and reporting on our innovative question types To access the results of your survey left click the survey name in your My Surveys page and select Survey Results Surveys Fes Survey Name Last Yiew Target Audience Target Completes Completes Survey ID Start Date E RRA Res inina ato tanle 500 508 197384 wee RRS Results Training Preview Survey Dorani wW E Export this list a New normative database Let Live Preview Survey lo Edit Survey ma Copy Survey dl Send Results Via E Mail G Allow Sharing Delete Survey P Move Survey Survey Details After selecting this item you will be brought to main results page of the survey you are working with To view the results of your survey directly online you must first choose Select all beneath the dropdown list of questions within your survey If you onl
73. ard 3 Once the new survey has been pasted into a text file select Back to questions to return to the survey and continue At this point you may preview edit or even launch your survey 60 Copyte Cipboard Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved To import your survey from a text file 1 Select Import Please note When importing a survey into your account specific formatting is required to determine the question type question number number of answer choices etc For the specific formatting question type examples please see Question Type Examples for Importing and Exporting later in this section 2 Paste your text into the box provided l Question Import Export Question Import Export l import and rt questions fron Peale imga mr Tei gusstiona fom HRS You can import and export questions trom your survey er etic Paste your text in here o Paste your text m here Question type dropdown position 0 a Drop Down Box lt br gt lt br gt lt img src GetResponselImace aspx quid 1855f8ae c829 436a aebdl ja Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable Question type radio button position 1 Select ONE of the following Extremely valuable Valuable Neither valuable nor not Not valuable Not at all valuable Buck to gesli 7 Rasal ta miantinane 3 Choo
74. are no response rows or open ended boxes associated with Custom HTML question types Custom HTML questions are also not associated with a question number once it is live questions will only appear to be numbered while in editing mode amp when live previewing Simply enter your statement in the question text area and save the question You can customize the text using the Question HTML tab There are no additional question options associated with this question type but like other question types you are able to add an image into the question text using the image upload feature After clicking on Save and Preview your Custom HTML text will appear in this regard We Survey Introduction Copyright 1999 2011 Insight Express LLC All Rights Reserved Patent Pending Insight Express is a registered trademark of Insight Express LLE Respondent Privacy Statement 32 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved ii Image Question Profile e Defaults None e Available Options Image Width Image Height Album Width Album Height Border Width Change Album Layout The Image question is similar to a Custom HTML as it may be used as a placeholder a section header or an introduction to precede a question Like a Custom HTML the Image question type contains no response rows or open ended text boxes It will also not be a numbered question once the surv
75. ated 10 13 2009 2 53 32 pm IX Marketing Dept Questions 52 Target Audience My Opt In E Mail List Submit for Processing Current Completes o Target Completes 100 Extremely Valuable Quotas Please note An error message will be displayed if you do not have a valid payment method set up within your account Please contact your Account Executive if you would like to be added to your company s payment method or if you would like one set up for you g Activate Distribute Survey 104 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Once your survey has been processed you will receive an email containing your survey s live survey URL or JavaScript tag Automated processing emails should be received within the hour upon submitting for processing However please allow up to an additional four hours processing time for surveys that have been directed towards the InsightExpress PM amp O Coordinator Team for review An example email is shown below InsightExpress Survey Processed Notice Date 3 3 2010 16 14 36 AM Username Survey ID info insightexpress com HHHHH Survey Name InsightExpress Survey User Information InsightExpress 333 Ludlow Street Stamford CT 06902 United States of America info insightexpress com Date Description 3 3 2018 16 14 36 AM Target Audience My O
76. ation Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 2 MY SURVEYS Once logged in the first page you will see is entitled My Surveys This page lists all surveys that have been created in your account or surveys that have been made available to you though a shared group By clicking on the name of the survey you will see the following options Preview Survey Live Preview Edit Survey Copy Survey Allow Sharing Delete Survey Move Survey Convert to Template and Survey Details My Surveys New Survey Groups Account Settings Online Help Survey 123 My Surveys Below are your surveys in your account To edit preview copy approve renew view results receive results via e mail select the desired function Use the drop down listin the Display Options box to select a subfolder or other grouping Let us know what you think Help us improve by providing feedback Surveys ES E8 Survey Name Last View Target Audience Target Completes Completes Status Survey ID E My Surveys i Survey ABC 0 212297 Survey 123 0 212299 AL Live Preview Survey R Configure thil B Edit survey Gy Copy Survey 22 Allow Sharing Delete Survey PI Move Survey Convert To Template Survey Details Preview Survey Allows you to view your survey while in editor mode This preview method provides you with an additional toolbar allowing you to skip to any question within your survey at any time
77. ave the option to schedule your results for delivery once every day every week or every month You may also specify a schedule start end date Scheduling scheduled results willbe delivered atthe same time of day as the requested start date send my results once Every day Every week O Even month Ending Starting 6 19 2012 3 40 PI Set Results Previous Requests E Cancel Previous Requests This option allows you to view all of the previous requests you have had in your account You will see the survey ID survey name processed date status completed pending errored and a link to download the file RRA Client Results Training 198299 Export Format Coy E 188299 CSV zip 61312012 257 All Coding Scheme Default gk Pht completes Date range 17111970 12 00 00 AM 14 2020 12 00 00 AN Exported Results of Shared Surveys Re request selected requests Delete selected requests Refresh Status 172 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 6 RESULTS PRINTER VERSION The Printer Version feature allows you to print the questions that you are currently viewing ina nice printer friendly format After selecting the questions you wish to view online and clicking View Results the Printer Version tab will appear beneath the question dropdown list Online Results RRA Results Training
78. ccccsscccseceeeecceececencceeueeaeecesuecsscesueeseeseaeeeeaeens 103 e Finalize Your Billing Information cccccccssecccsecceececenceceeecaeeceaeecceceseuseseeseneeeeaeees 103 f FinalSurvey Review ae cise stesso adic es tac estas tg spores Teei a ai E acon 104 g Activate Distribute SUrVey c cc cceccccccccccececeeseeececccececeueeeseececceeeeseugenseeeeeeseeeeaeagensss 104 10 FREQUENTLY USED SCRIPTS AND OPERATORS csccscsccscsccscsccsccscsscscescscescsccecs 111 D GROUPS AND SHARING iscies stneinnaancsiesdusiendinsestiensneniven NenmiiniewseiaNtaeCiaesNaNMNSioNenie Ae le I GROOF easier veces ace rae onesie una veeo sia peau mins ouswanaeia cane ocieveanuaen ves aie deseunnsereonieeers 112 2a I yo NARIN oii nv aus peanna svete einivas ena ao E A vac asun eso ENA 115 3 SHARING PAVIVIENT METHODS ceruice 117 E Wiis freer e err rr rrr ry rrr rrr rrr rer errr eer rrr ree M Me PRINIER VERSIONS si ccccevacessencasacenncasestureaeasteesatsasonssanersannncdacncenoestaswseuteoceseacassaaesect 119 Table of Contents Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Ze UPLOAD IMAGES wsssisicatsnarctassanesys scans cnansuiasasawessudsauiosnenmwiaueteiadeieanesentaneeetiaesquaeuaeurans 120 F SURVEY RESULTS INTERPRETATION eer errr eer rr er err rr rrr 121 L AE Re STS ONLINE sitorni einan 121 a Cross Tabulation of Data iicsiiccsiscccsisseitapasratinsnrisactin
79. ccessible from within this feature From here you also have the option of sending instructions regarding how to append this tag to multiple individuals To do so input multiple email addresses within the field provided To ensure that web intercepts operate correctly select Enable Intercepts This checkbox is available within the Alternative Solutions section If you would like these invites to appear on more than one website you may input multiple website URLs within the Domain Hosting Invites field Following this step you must select your survey invitation You may do so by selecting the drop down box and choosing from the list of previously created invitations If none appear you must create one 107 f Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Invitation Default Invitation Intercept Rate Default Invitation Survey abe Invites Intercept Method Invite Delay Invitation Size Survey Window Size LJ Full screen To create a new invitation you will need to access the Account Settings tab and select Survey Invitations The following page will list all of the survey invitations created within your account To create one select create a new invitation now My Surveys New Survey Groups Account Settings Online Help Survey ABC 3 gt Account settings My Surveys Below are your surveys in your account e renew view resul
80. ccount Settings gt Billing gt Billing information My Surveys New Survey Groups Account Settings Online Help Survey ABC 42 Account settings My Surveys Below are your surveys in your account g gt Change password ve renew view results receive results via e mail share or delete a particular survey click on the 1 Survey invitations the desired function Use the drop down list in the Display Options box to select a subfolder or ot Respondent groups Let us know what you think Help u ti Terea Surveys Ta Payment methods Survey Name Last View Target Audience Target Comple HSE e f Final Survey Review After accepting the price you will be directed to the Final Survey Review page Here you must select a valid payment method before submitting the survey to InsightExpress for approval Depending upon your company s Client Respondent CR Pack your survey will either be automatically proceed made live or will be sent to the InsightExpress PM amp O Coordinators for a final review Final Survey Review Before your survey is initiated please ensure your survey is accurate and complete If you desire you can now edit your survey or change your target audience Otherwise click Submit for processing Please review the below criteria before submitting your survey for processing Please note that running surveys cannot be modified R Survey Details Select a payment method Name Survey 1 O ENRE Cre
81. cediepian agendas esaateiaes eseeedi aga 124 b CSS INS ssrin EEE ENNEN E E 129 c Exporting Individual Question Data and Current Page to Excel 2 135 ae PEIEE earan AAO 139 PE E a E A E a EE E A sas aah se A A A E T 141 Pe US pr A E 145 Compound Bal e gee enn rc ee EE 146 de Banner BOOR eR Oe A nce er ee nn Sener ee arp 149 VUE MEETS ard a age cscs steers ene cesta a rane AEAEE EEEE deuveneuseee 151 3 LIMITING RESULTS BY FILTER AND SHOWING MORE OPTION G sccccsceccscescees 152 w Se E J de en a er Re Ee eee cree eee 152 b Selecting Banner BOOKS sisiiciistousvoricuwhedisdovccuisedeionncegesesaabevecaaleveenknanbesandeenduensseiencnmeraueels 155 c Test Statistical Differences Stat Testing ccccccscccssccceeeceeceeeeceenceeeneeeeeeeeeeceeneees 156 d Reuk Orc bo Sie eee on ee eee eee ee 160 1 2 2 RRR a te rte ee ORS ee E Oey a eee Se eee Ar 162 I cata esas ets cesta A 163 a Reset Results Settings gcc cactessdcascecensconsazonanmsanticapsandescoteanatonedachegntiemantonssegneonsannednsaaeaneenesnatens 163 De CRAN O ES a A AN 164 Se Completes Dy Day ce recede cite 164 a DODANI Cl nn en E ee ee ke te eer tee ce rere 165 6 Browse ROS DOS CS siiicinse tc car cataqsciescencanhweccaadniadecuneiaiasAeadedanshoanauendbasencepasbeatanwembaninaiamadeds 167 5 EXPORTING EMAILING RESULTG scccsscsscssscsscscsccscesccsscccccsssccescesssescessesssescesss 169 SG RESULTS PRINTER VERSION
82. commercials than the 99 590 actual game this year I paid closer attention to the halftime show than the i 99 180 actual game this year I will try products as a result of seeing them 98 770 advertised during the Super Bowl My opinion of a company s products are enhanced if I 99 180 see them advertised during the Super Bowl a a 4 I paid closer attention to the commercials during the 99 385 Super Bowl than I do to everyday ads j I will go to a movie as a result of seeing a 98 975 commercial during the Super Bowl 3 Total I will go toa movie as aresu paid closer attention to the My opinion of a company s prod willtry products as aresul paid closer attention to the paid closer attention to the 0 Strongly Agree Disagree Agree Strongly Disagree Neither agree nor disagree E Not Sure Additional charting options are available by left clicking anywhere on the graph see below These options include cross tabulation of data question options exporting results in different formats and emailing results 4 Mow frequently do you have desserts Please select one All completes A Total Response N z Talal 1125 100 000 Three or more times o week 342 0 400 One or two Lines a week 370 32 889 More than once a week 712 63 209 One or two limes a month 249 21 333 Less
83. d Questions My Surveys Mew Survey Groups Account Settings Online Help g Create a new survey using preformatted survey My Surveys i Below are your amp g Er _ renew view r Survey Controls Digpiay Settings Let us know what you think Review Questions amp Answers Formatting Logic Other Preview survey Import export G Advanced features Link questions abl Rename survey 4 Live preview H 4 Reorder questions Survey colors 58 Question rotation Restrict access 4 Live preview publisher Question names AA Survey language e Define quotas 2 Undo changes Flash survey preview aba Search replace QD Remove logic i Runtime notifications Add question As Encrypt answers Skipping amp Page Breaks Continue o You can add 1 more questions to your survey Click here to add a new question 13 Columns Used 1011 columns available Once you are brought to the Sequence Questions page you will see the Survey Controls box and the option to Click Here to Add a New Question The options within the Surveys Control box are discussed throughout this manual please reference Section 4 Survey Creation Adding Questions to Your Survey on page 17 for further details amp information C Using a Template Copying an existing survey With InsightExpress you can create survey templates that are similar to the surveys used by others in the same workgroup
84. d future surveys with the group according to the options below List my name among the members ofthis group Allow the administrator of this group to see my surveys Allow the administrator of this group to modify my surveys ClAlow the administrator of this group to view my results allow the administrator of this group to download my results Allow everyone in this group to see my surveys CJallow everyone in this group to modify my surveys Allow everyone in this group to ew my results CJallow everyone in this group to download my results ACCEPT access to the surveys provided by Support at InsightExpress but do NOT want to share all of my current and future surveys with the group IDO NOT want to join this group Join These Groups From this menu a user can 1 Accept full access to surveys shared by the group administrator and share every existing survey in their account with the group 2 Accept full access to surveys shared by the group administrator but not share every existing survey in their account with the group 3 Decline the group invitation The checkboxes allow a user to grant specific levels of access to the group and group administrator Once these are all set make sure to click Join These Groups These settings can be changed later in the Groups menu of the account under Manage groups Once the user s accepts the invitation you may begin to share surveys Once you have been added to a group the group
85. d in any of the food products Pertaining to shopping for household items and x y 3 rarely or never shop for my household groceries which of the following y P y ill Back to View Results Online H E Mail Results e Browse Responses Browse Responses allows you to view the data of individual respondents as well as delete specific respondent data You have the option to select a specific question or multiple questions However if you would like to view responses by filter banner book simply select through the Limit Results to option 167 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Browse Results RRA Client Results Training S15 ashoot SUMVey Pegarding Wis Years superbowl ine Survey srnouidnol 8 2 How much ofthe game did you watch Please select each portion of the game ye 4 How did you watch the Super Bowl Select Questions OA hy did you watch the Super Bowl this year Select all that apply ow hich part ofthe Super Bowl broadcast do you enjoy the MOST Select one Select all none A Which of the following do you tend to remember the MOST after the Super Bowl it T Thinking of Super Bowl advertising whatis the most memorable ad during the g 6 Please rate how much you agree or disagree with the following statements 9 Thinking of all of the companies that advertised during the Super Bowl
86. djust a template by clicking on Default Template The survey templates use cascading style sheets CSS Cascading Style Sheets are a style sheet mechanism that allows authors and readers to attach style to web pages to control color font and layout of the survey Select the Default Template and click Edit Template Survey Color Templates You may select one of the templates below or create a template of your own to add color to your survey Templates Default Template System Blue System Blue Black on White System White System Yellow Back to editing my survey Apply Template Edit Templat Spier ftelieee Game foo ieee lee ee etina hieny Survey Calor Templates To cies gout oon creep beriglate provide a sation arad webet thee trli fet the cols bere Tampin Aamin Deia Tenia Citomied Sryle Meret fe Taentizied Dive iy F raphic iy paairion Bhs luee Pepi Oper lefe Ofxi Sciex GF yisibiliry irharin j f margip lefte Opx E 1558F Li BR KRGE CURS EGIeFE PETET DATE URE SGL1S FETITEE WLAES C40 fxs 1 MunveyTabbe she Co past aProgrersiactaSle BeclutacTeasles beckgrousd caloce bleck berdac collepeas collegpess borderi thin 1 Bleak Wreegressbarinntriasle width ibp Beraet eigth Ope bordet alispet collages MProcresabarLert Seckoroaubd coler blues Poogreesfackigic beckgrounc colers whiter Ploprriagat foan
87. dt Survey by checking the corresponding boxes L3 Copy Survey oF Once you are done selecting the Delete Survey specific permissions for that survey Move Survey click Save Convert To Template Survey Details Sharing Ate See oe View Download Reporting al Surveys MOHN Results Results Options Test Group F d d ad d amp Support at InsightExpress support insightexpress carn eto d E save Unshare questions Cancel Sharing Dashboard Once a survey has been shared in this way the invitee may access it within the Shared Surveys folder 115 Groups and Sharing Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved y Surveys Mew Survey Groups Account Sel My Surveys ED Running Surveys ur account To edit hb Completed Surveys se the drop down a My Folders Help us improve Le Surveys of others Sharing Dashboard 5 Deleted surveys Recent Surveys 5 My Surveys 4d Running Surveys be Completed Surveys My Folders i Shared survey s a k 1 fo Sd Deleted surveys Recent Surveys 5 Survey ABC On this page the Group Membership section will list all groups connected to your account along with the assigned rights of each This page also contains Assigned Survey Shares which lists each survey shared from your account who it is being shared to and the rights that you have assigned 116 Groups and Sharing Confidential
88. e Help Survey XYZ Create Group Below please define the access permissions for your group If you are unsure which per Group InsightExpress Administrator Coordinators Coordinators List my name among the members of this group Member Settings Allow everyone in this group to see my surveys Allow everyone in this group to modify my surveys J Allow everyone in this group to view my results Ll Allow everyone in this group to download my results After naming the group click on button Save group settings 112 Groups and Sharing Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved After creating the group you will be given the option to invite other InsightExpress users Click on the option titled Invite other users to a group My Surveys New Survey Groups Account Settings Online Help Survey XYZ Groups Below are the groups you have created or joined for the purposes of sharing surveys provided to that group If you are the administrator of the group you will see a Key icon next to the name of t Group Membership Group Name Rights Leave Delete P e InsightExpress 2 Ix Trainin 2p Create a new group In the text box insert the email of the user s you would like to invite into the group Please note The person you are inviting to the group must have an InsightExpress account My Surveys Mew Survey Gro
89. e aa e Vol nay E Paes ay Oona te Gam Sometimes you may need to ask specific boxes to the right of each response The default is the Next Question questions based on a certain answers that a respondent selects In this example if a m ee respondent indicates they prefer the colors Green Next Question red Q17 1 or blue Q17 2 they should Purple i Next Question continue to Q18 For all other answers they Orange iy Next Guestion should skip one question ahead to Q19 Violet Next Question 17 Which coloris do you prefer Red i Next Question When a respondent qualifies fortwo skips Skip to the closest question CL Force a pagebreak after this question Evaluate this script after the respondent submits this question if checked 17 1 or checked 17 2 goto 18 goto 19 80 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved AND Scripting if checked 17 1 and unchecked 17 2 goto 18 goto 19 To include skips for respondents who respond to this question indicate the next question that should be completed based upon the answer to the current question You may introduce skip patterns by using the drop down boxes to the right of each response The default is the Next Question In this example notice that y nchecked may also 17 Which coloris do you prefer aa be used to note whether an item has not been cm S
90. e companies that advertised during the Super Bowl how did 10 Which Super Bowl commercials did you likefenjoy include Hartially completed responses M Select specific dates to export Export data in this range All dates Clony include responses fromthe past 15 Days Carveout wt 170 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Formatting You can select a custom coding scheme that you have created or remove any scripting from the survey Specifically this option would remove scripting within the question labels to improve readability Formatting Coding scheme Default l Remove scripting tags from survey questions and responses In regards to coding scheme you have the option to adjust the codes for checkboxes and First Select Codes the first code in a single select response First Select Codes start with a zero but may be adjusted to a 1 here You may also determine whether checkbox questions are shown in 1 or 2 columns the default is 1 column My Coding Scheme Here you can define your custom coding scheme for CSW and Fixed Width reports Once you have it defined you can choose between IX Standard scheme and your custom scheme when you request the data in one of the two formats Coding Scheme Name Default First Select Code You can set first select code for Radio Buttons Drop Down Boxes Rating Scales Single Se
91. e labels from the rows of the grid Allow the respondent to proceed without answering this question Please Note When selecting the Drag drop option the question will be converted into the drag drop question type This option will convert your response columns into draggable labels For more information on the drag drop question type please refer to page 51 When selecting this option the number of columns within a question must not exceed the number of responses in your Response List Also if you would like to revert back to a numeric grid you may uncheck the drag drop option at any time Here is how a standard numeric grid question will appear to a respondent How many hours per day do you spend on the following activities Mumber a Eating 6 Drinking C Sleeping 45 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved ii Ranking Grid Question Profile Defaults Required Ranking Format Available Options Min Max Value Min Max Sum Sum Default Value Row Width Height Label Width Drag Drop Rotate Rows Show Sum Force Whole Numbers Ranking Format Hide Labels Optional Required Ranking grids allow respondents to rank a list of items from 1 N according to one attribute In the following example respondents are asked to rank three different actions eating drinking and sleeping according to preference When creating
92. e option to elect specific subsets of your data or questions within your data exported and delivered to your desktop via email in Microsoft Excel CSV Fixed Field Output SPSS Portable Document Format SAS Format or an xml file You can access the Export Results section from the My Surveys page by clicking on the survey name and choose Send Results Via E Mail form the menu adults 18 302 Completed 49 000 South Opt in E Mail List Opt In E Mail List 250 Export this lst a3 New normative database Delete Survey P Move Survey Survey Details First select the Export Format that you would like to receive your survey results The first three format options are most common Export Results Your survey results can be delivered to your desktop via e mail by selecting one of the formats below Let us know what you think Help us improve by providing feedback Export Format Microsoft Excel Spreadsheet with one worksheet per question and every response requires Microsott Office 2003 or newer xls file Microsoft Excel Spreadsheet with summarized resulta requires Microsoft Office 2003 or newer xls file mew Raw respondent level data with a codebook to help you interpret the results icsy file Recommended for large surveys orto import into third party data processing or statistical packages Multiple files in fixed width format tet filets SPS8 portable file por file deprecated O SPSS
93. e to the right Once you have finished re ordering your questions select Save question order h Sore Gbr order Gk to arn iii Question Names InsightExpress also gives you the ability to name each of your survey questions This feature can help make referencing or reading question logic much easier My Surveys New Survey Groups Account Settings Online Help Customer Satisfactio Question Names You can assign names to any question in your survey to make skipping and logic more readable For example you might assign a gender question the label Gender then you could using this label in a script such as iff GetAnswer Gender 0 goto 10 Labels can also be used for skips For example you label the first question of your demographic questions demos you could write goto Demas Question Names Question Name On average how frequently do you use Product XYZ Overall how satisfied are you with Product XYZ Using the following scale how valuable do you find Product XYZ 62 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved d v Search and Replace ac Search replace This feature allows you to search for words in surveys that you would like to replace Type in the word case sensitive or phrase you would like to find in your survey and click on the Search button The screen will then return all instances of the word or phrase as l
94. eckboxes that can be selected to the left of each filter and or quota By default All completes will always be checked off When applying several filters to the data in this regard please note that you will read each filter as a separate entity rather than as a compound segment of data 2 How much of the game did you watch Please select each portion of the game you watched Default Response N o Total 507 100 000 To 100 000 a 100 000 Pre Game 1st Quarter nd Quarter Halftime 3rd Quarter 4th Quarter Post Game Not Sure Lid a5 a00 azi a00 405 Jedz fo 964 4 951 63 116 4 951 9 062 SL Senta a 4 339 36 066 fo 069 7a 063 65 138 Torea CALF 31 604 4 567 12 ar a1 26 ean 29 10 1 34 256 ff 143 ogol z4 206 80 000 Oeigd amp razors ae b 2 057 As you can see from the image above the data of each filter that was selected will be shown as its own separate column 154 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved b Selecting Banner Books When you create filters you have the option to create a banner book Please refer Creating Banner Books on page 149 for more information on how to create a banner book Once on the View Results Online page you are able to select the banner book that was created Banner Book Select a banner book Weights Select a banner boo
95. een selected by the respondent Based on the script Green i Next Question above if a respondent indicates they prefer the a colors red Q17 1 but does not prefer blue Q17 2 they should continue to Q18 For all other answers they should skip one question ahead to Orange Next Question v Violet Next Question v When a respondent qualifies fortwo skips Skip to the closest question Cl Force a pagebreak after this question Q19 Evaluate this script after the respondent submits this question if checked 17 1 and unchecked 17 2 goto 18 goto 19 fe Save and refresh questions E Save and close Cancel Please note you can change the command to or and e By using Scripting Commands or the Selectively Present option you will be able to capture why respondents give specific ratings to individual features or attributes For example e if Q7_1 lt 4 goto 8 goto 9 If the first feature or attribute in question 7 is rated less than 4 on a scale of 1 to 5 continue to question 8 otherwise skip to question 9 In the example below there are a total of five features E http www insightexpress com Modify Survey Skipping Micr BAX Depending on the objective it may be easier to use To include skips for respondents who respond to this question indicate the ee eee eee e te ae oe A the Selectively Present feature for multiple features attributes boxes to the right of each resp
96. efinition of Reporting Options Question the first question that will be included in the cross tabulation This question will populate as the rows of the cross tab chart Compare to here you select the second question that will be included in the cross tabulation This question will populate as the columns of the cross tab chart e The more link will show all questions available for the crosstab at one time e The less link will condense the questions available for the crosstab within the drop down format Filter Results limit your crosstab to a specific segment Results Layout here you are able to specify how you would like to view the results platform e Compact percents are selected Layout shows the percents and the counts within one column in the chart when counts and as an option e Expanded Layout separates the percents and the counts in their own columns when counts and percents are selected as an option Sort rows e No sorting will display the results as the question appears to the respondent 126 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved e Sort ascending will display the results where the total counts go from smallest to largest e Sort descending will the display the results where the total counts go from largest to smallest e No netting will not display any netting e Inline netting will
97. elements in the OM nMax gt lt nosum gt lt noint gt ij Add image Your column labels are the items that you are dragging Column List Advanced Column List Select Column Label Double click to edit HTML Image First Second i Third Your responses will become rows where attributes are dropped Response List Advanced Response List Select Don t Image Rotate Eating Eg O Drinking m ig Response Double click to edit HTML Sleeping O O i You may also click and drag the dots to the left of each row to reorder column and row labels Below are the question options for Drag Drop questions Please note The Drag Drop option will be automatically checked off and unchecking this option will cause an error when previewing 52 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 2 Question Options Row width fe Enter the width of the rows in pixels or leave blank for default Label height fe Enter the width of the columns in pixels or leave blank for default Drag drop Present this numeric grid in an interactive dragdrop format Rotate rows d Rotate the response rows for this question so they are presented in random order Optional d Allow the respondent to proceed without answering this question Here is how the question will appear to a respondent 3 Rank the following items in order of imp
98. ematical division Mathematical exponentiation Mathematical greater than Mathematical less than Mathematical greater than or equal to Mathematical less than or equal to If then Else Jump to a specific question Select a number from a defined set of numbers Assign a variable a specific value Determine if an answer within a checkbox list was selected Determine if an answer within a checkbox list was not selected Logical OR operator Logical AND operator Logical NOT operator Mathematical maximum Mathematical minimum Mathematical Sin function Mathematical Cosine function Absolute value Mathematical truncation at the decimal point Response will be mutually exclusive Response will become a termpoint Response will contain a specify box Row or column will be hidden from view Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved D GROUPS AND SHARING 1 CREATING A GROUP To create a group click on Groups then click on Create a new group Account Settings Online Help Survey X 7 My Surveys NewSurvey Groups Manage groups My Surveys ni Below are your surveys in you f Gj Create anew group the survey and select the desi Let us know what you think Next choose a name for the group that you are creating You may also set permissions to your group by checking off the appropriate settings below My Surveys New Survey Groups Account Settings Onlin
99. ent for Name of your product or brand Mot Selected Where have you seen or heard of Name of your product or brand Cl Billboard Direct Mail Internet Newspaper Radia Television Other LI LI P C Magazine LI LI d O Don t Know Please describe the ad for Name of your product or brand that you saw How strongly do you agree or disagree that the advertisement for Name of your product or brand Mot Selected How strongly do you agree or disagree that the advertisement for Name of your product or brand was believable Mot Selected How strongly do you agree or disagree that the advertisement for Name of your product or brand Mot Selected Use this survey Select a different survey After viewing these questions you have the option to Use This Survey or Select a Different One If you decide to Use This Survey you will be prompted to specify the name of your product and or brand so that the survey template can be customized for you 12 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved b Preformatted Questions Get a jump start on your survey development by using Preformatted Questions Using our battery of commonly used survey questions and corresponding answer selections is similar to creating a survey from scratch To create a survey click on the New Survey tab and then select Create a New Survey Using Preformatte
100. ents without directly asking them to identify themselves You may only use this question type when distributing your survey via your email list or Web site Query strings can capture a unique value i e ID number account number or customer vs prospect to identify an individual respondent or any other value to identify a group to which the respondent belongs You may also use query strings to discover from which Web page respondents came Query string should be used as the FIRST questions within a survey To add a query string to your survey click on New Question Here Multiple query string questions can be utilized to capture multiple identifiers if needed Query string question s may also be added to the end of the survey and moved to the beginning Simply move the question within the Reorder Questions section located in the Survey Controls menu discussed on page 62 You may also click on the question number and use the blue arrows or asterisk to move the question forward in the survey The first step in creating a query string is to give the query string parameter a name in the example below it is called UserID The name you give a query string will be the name you append to your live survey URL discussed below 49 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Please note the query string value is case sensitive Capture a querystring
101. ep uw saeceusouseversatiesenaneneeeases 17 a Adding Questions to Your Survey cccccccsscccssecceeeceeecesseecaceceneeeeeeeaeeceseeessucessecenseeeaaes 17 b Question Ment OPtiONS sisi dices cocci is ce cence cetacean batacdnscd R EEEE Ei 21 5 SURVEY QUESTION TYPES CUSTOM LIBRARY cscsscsssscsccccsccccscescccscescscessscssecens 22 ao RUC Sea E R 22 BORO OOOO seriar E E A ET 23 ie Rodo BUTTONS asa cicieread sedans cats cdeeve baa T OEE EEEE EA 25 Me LE ER R sa ean eta eaeonie ene aaeeeee 26 AMIN 811 6 0 Biol 2 eek peer ee tee SERRE A es ee nents Oe Ree er eae eee eres eee nee Ret ne a mere a ee 27 b Open Ends QUCSTIONS sissies suisresnsinasiniecatsu sous ails diac slsaisentatsiandsloanabisanwiaesyslaaetaandumiuohbdnesiedinindaansaaan s 29 BT treet tance obs docs E E doa pane side ease inated anacueneneaseante doaasaetiaaeeaets 29 O 8 5 9 a UC g erent em REE ee ARCS IC RET Terme SN tr RTE on NE erica ts Stee one E epee ene eT re 30 i OT Open CNU sciasaiccaciccestasaes sietaeictoniateaaatoea vers ein iaaio ii ikiii ii 31 amp Open Ends ORGET eaten eae ee ne ere Ree eae NT ne oe ee 32 E Ocal gg hg E E ee ee rere ore Te mere rath te anton eae eM er Te E nr rran tr mate Mtr here nye 32 E o OS ccpainchecscivabaasunctetaclapatuageeacivapssncenanaansannsecanansaaadmnnaeeimraceaahaieancastanuantunensuameansteuaeh 33 d 2 Dimensional Grids esiscssrniiensinee eenen EN E EEA EEEE E E 37 e I E aa E 37 le ED E GG E
102. er Please be aware that an incorrect quota definition may prevent your survey from completing Quota name Extremely Valuable Quota size 100 Select the answers below that should be included in your results for this filter Survey New Survey 1 UserID select responses 2 D own Box hide responses htexpress Arirarh for the Right Drcwon Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable No Response Select ONE of the following select responses Select ANY OR ALL of the following Variable point horizontal scale Enter a single text line Enter a text based or open ended response select responses Enter a number select responses Please rate your satisfaction with each of the following features Select one for each select responses Please rate your satisfaction with each of the following features Select all that apply select responses Provide a numeric response for each of the following items select responses Rank the following items in order of importance Assign each element a unique value from 1 to the number of select responses elements in the grid Allocate your responses that sum to a specific total among the following items Rank the following items in order of importance Assign each element a unique value from 1 to the number of select responses elements in the grid CI Limit by survey start
103. erator As a result you will be able to view data for respondents that meet multiple criteria conditions e Example Age 18 25 AND Males Use the OR operator to evaluate two or more simple filters As a result you will be able to view data for responses that meet one OR the other criteria conditions 147 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved e Example New York OR New Jersey OR Connecticut Use the NOT operator to exclude data This operator may also be used in conjunction with the AND or OR operators to exclude data based on multiple conditions As a result data is returned which DOES NOT meet the NOT conditions used in this filter e Example Owns a home AND NOT Married Use the NOT IN operator to select ALL records that are NOT in an existing filter NOT vs NOT_IN When a filter selection is preceded by NOT the results returned will be records where the selected filter condition is not true the filter s questions were answered and do not match A filter preceded by with NOT_IN selects all records that weren t selected by the filter whether the underlying questions were answered or not For example a filter such as Country United States may be defined to select all respondents who indicated they live in the United States in question 10 A compound filter for NOT Country United States selects all respondents w
104. error page Allows you to show a separate error page for unanswered required questions e Invitations Allows you to display an invitation before the first page of your survey if you are fielding that survey to your website visitors e Respondent Groups to have only a certain set of respondents enter the survey or you have pre populated some questions For additional information on creating respondent groups please refer to page 89 66 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved ab Survey Text Thank You Page Alternate Thank You Pages Scripts Notifications Other Options Cl Display a progress bar for respondents of this suvey Cl Exclude question numbers from this survey C Require all questions in this survey to be answered C Do not show the copyright C Secure this survey Use client side validation CI Show error page C Allow my respondents to participate in other surveys after my survey has completed Align Buttons O Left Right Invitation No Invitation Respondent Group No Respondent Group Save Back to editing my survey ii Survey Colors In order to help clients comply with branding guidelines and or facilitate personal preferences various aspects of the survey including colors text background font type and size may be modified under the Survey colors option You can a
105. ese drop own boxes you are able to select where you would like respondents to skip to in after having selected that particular response Modify Survey Skipping To intlude skip instructions for respondents who wil pertiopabe in this survey indicate the mext question thet should be completed based upon the answer to the current question You may introduce skip pattems by using the drop down boxes to the right of each question answer The default ts the Next Question As on advanced festure you con also selectively control when questions are displayed ba respondents I Drop Down box insightexpress Extremal valuable Vabooble ether valuable nor not valuable Mat wale Not st all valuable Belect ONE of the folowing Extram hy valuable Valuable Nether valuable nor no valuable Not valuable Net at oll valuable Belect ANY OR ALL of the following Kd Bue Green Purple Orange Winbet Creer When a respondent qualifies for bag saps Variable point hongontal scale Unconditional skip enber n ingie tert Bae 4 Variable Point Revers goals 2 5 Enter a single feed ine i Emot a text baeed Ge panai dinhi T Enigi amp nurmhor So cocsider this image Before anawang the followin ase rae your satstaction veh wach of the followeng be 10 Please robe your satsfechen wiih each of the following i 11 Fade a tumena response Ice gach of lhg foley iber ty Rank he folie nig bema m cachet l impor
106. espondents into the system Here is a quick screenshot of a sample Excel file from which you might copy and paste usernames and passwords When creating the respondent eee you need ad File Edit View Insert Fornat Tools Data Window Help to make sure that the username is unique for en MESES er ENEE each respondent which can be seen in Column A Username 1 The password in Column B is the same for all 2 jusert pwd aseri USA be yy USEF respondents in this example but can also be a lusen pwd users iserd ay 4 unique for all respondents The username that AE T you choose for building the respondent group is the username that you use when pre populating questions It can be seen in Columns A and D The username will be used to link the respondent to the pre populated answers as seen in column E In the example below columns A and B were copied into the Add users to this group box My Surveys New Survey Groups Account Settings Online Help Manage Group Members You can add and remove respondents from the group you defined To add one or more respondents enter the Username and Password for each respondent separated by a space or cut and paste this information from a tab delimited file i e Microsoft Excel etc To remove a respondent click on the corresponding Remove icon When finished press Add these users Users in this group Username Password Remove There are no users in this group page 1
107. estion You may introduce skip patterns by using the drop down boxes to the right of each response The default is the Next Question 1 Variable point horizontal scale Next Question Next Question Next Question Next Question Next Question Next Question Next Question Next Question Next Question Right 4 Next Question F amp 2 3 4 5 6 7 8 9 HeGG GGG SS SS SNS SNS SNS Cl Force a pagebreak after this question Evaluate this script after the respondent submits this question if Q1 0 goto 5 goto 2 E Save and refresh questions Ge Save and close 3 Cancel 79 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved What is your age A note on Coding When scripting for most single select questions radio button drop down single select grid the BUnder 18 first response choice is coded from O N refer to image to the HS to 24 right However multiple select questions are coded from 1 Es to 34 N If unsure of any coding or scripting within your survey D5 to dd please contact InsightExpress Support M5 to 54 p5 or alder You may also combine login in the form of and or scripts OR Scripting if checked 17 1 or checked 17 2 goto 18 goto 19 To include skips for respondents who respond to this question indicate the a
108. esults reporting a ey w 162 44 _ ane 421 126 123 Le Ra F i fe fees I KEN JATO 100 AM SB PO06 5 00 AM AG 2006 00 AM AAA00A 1 00 PM PSC s00 PA 1 Days 506 GS Complies 504 8 Total d Drop Analysis This tool provides a breakdown of when respondents abandoned the survey before completion It is particularly helpful in determining which questions may be causing respondents to exit the survey Although you are unable to make an edit to a survey that is already live you can keep this information in mind for future surveys 165 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Limit to start times between E and Fl Bia Because views are not recorded by time the view count will not be affected Response and Drop Analysis by Question Question Responses Abandons First page abandons 14 uid uid uid Thank you for taking the time to participate in our survey We value your priv Are you or is any member of your family or close friends employed in any of the Which of the following best describes your age Pertaining to which of the following statements best describes you When going to a store do you typically When you shop for household items and groceries do you most often Which of the following best describes you when shopping for household items and To export your
109. ew Results Online Let us know what you think Help us improve by providing feedback Online Results RRA Results Training 197384 B 1 This is a short survey regarding this year s Super Bowl The survey should not take more than a few B 2 How much of the game did you watch Please select each portion of the game you watched Bi 3 How did you watch the Super Bowl zj B B 4 Why did you watch the Super Bowl this year Select all that apply 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one Tiz Thinking of Super Bowl advertising what is the most memorable ad during the game or halftime th G 8 Please rate how much you agree or disagree with the following statements 619 Which of the following Super Bowl commercials do you recall Select all that apply By 10 Which Super Bowl commercials did you like Select all that apply Select Questions Question Type Mone Select all none Hi View results Y Filters Aq Cross Tab Export Results 3 Tools 4 Email these results lt j Printer version Limit Results to This option can be found underneath the questions drop down list when selecting the question results you wish to view online The Limit Results to drop down will contain a list of all filters you have created for this data as well as any quotas that were
110. ey goes live Although you may add images to any question type the Image question allows you to upload and manage multiple images simultaneously You may also take advantage of the additional question options noted below lt Question Options Image width Enter the maximum width of images for this question Image height Enter the maximum height of images for this question Album width Enter the width of the album used when showing multiple images Album height Enter the height of the album used when showing multiple images Border width Enter the width of the thumbnail border when showing multiple images Album layout Sequential Select how the images should be displayed when multiple images are used To upload one or more images using this question select Browse within the Upload Images section Upload Images Browse Browse ii Browse Browse Browse Browse Upload images Save changes 33 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Once an image has been selected you may upload it by selecting Upload Images or you may select additional files to upload As a note you may only upload up to six images at a time Upload Images Use the buttons below to find images on your computer to upload You may upload multiple jpeg gif or png files and display them using one of our custom layouts Browse Browse Browse
111. ey will not be translated The survey itself will need to be translated into a specific language before programming If you would like your survey itself to be translated please contact your InsightExpress Account Representative as this would incur additional charges c Logic Logic Link questions 38 Question rotation amp Define quotas d Remove logic 9 Skipping amp Page Breaks 68 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved i Link Questions With the Link Questions option you can pipe responses that were selected or not selected from one question into another With this feature the responses available for one question will depend upon that respondent s answers within a previous question in the survey To enable this powerful piping function you must follow a three step process L Identify the source question 2 Identify the destination question 3 Select the appropriate piping options or attributes Please note This tool can only be used with certain question types Also depending upon the source question only certain link types are available The available question link type combinations are Source Question Destination Question Link Types Single Select Single Select Questions not selected Multi Select Single Multi Select Questions checked unchecked Grid Questions Single Multi Select Values greater than less than equal
112. fielded in your data By default this dropdown list will be set to show All completes please see section page 139 if you wish to build filters within your results All completes v A All completes multiple fitters AND multiple filters OR Autofifier FunniestAD Acura Acura MDX Escape from the City T Thinking of S FunniestAD Aleve with Leonard Nimoy FunniestAD Ameriquest Hospital Bed eee FunniestAD Ameriquest Woman on Airplane L FunniestAD ATT Your World with ATT amp SBC FunniestAD Beer Institute Cheers to Beer FunniestA amp D Bud Light Bear Attack While viewing the results online the questions will be labeled with the filter you are currently viewing the data of 153 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved How much of the game did you watch Please select each portion of the game you watched Response WN Yo Total 100 000 Pre Game B 52 000 1st Quarter 72 000 znd Quarter 2 000 Halftime 64 000 3rd Quarter 2 000 4th Quarter 76 000 Post Game 40 000 Not Sure 8 000 Show more options You can also view the results based on several different filters or quotas at the same time by clicking on the Show more options link beneath the Limit results to dropdown Once this link is opened you will see all the filters and quotas that were created within this survey There are small ch
113. from a survey that aAgnenman e fare El 23 Speed Satefacten is being edited already running or Sree at 24 Gehadelit Inqportare importance Os Pshebility mailari Gratar dhig 25 createed gid completed G 27 imearlance Price Fr ity O 20 levportance Quatity Purchase Intent Babon Cl 26 portance Ralisbility z me Importance facies z ne en To begin select the existing survey from Uniqueness LI z2 Satsfachon Reianilty piia z the drop down list All surveys that are in walia W iTr or Or IF mT n Bi ATs ob Lua ool Ridden ox fark the flowin Henne ccc phenean an ajea nen your My Su rveys page or that you have a sharing rights to will be available under this drop down Next check off the question or questions from the existing survey that you wish to add to your new survey Once these questions have been selected scroll to the bottom of the list and click on Add Selected Questions button 56 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 6 SURVEY CONTROL BOX Survey Controls Display settings Review Questions amp Answers Formatting Logic Other L Preview survey a Import export Advanced features Link questions ab Rename survey pat Live preview HE Reorder questions i Survey colors 3g Question rotation a Restrict access 4 Live preview publisher Question names AW Survey language Define
114. g the question Optional to respond 2 Question Options sli Rotate Rotate the response list for this question so they are presented in responses random order Optional C Allow the respondent to proceed without answering this question Response List Advanced Response List If you would like to rotate the response list for mre this question so they appear in random order wanie ____ simply select the Rotate Responses checkbox Not valuable However as discussed in the previous section No tae if you would like to anchor specific responses you can select the Don t Rotate option in the Response List for the specific response choice Please see the following screenshot Do not know An example of answer choices 2 Question Options you may not want to rotate are Other Do not know and None of the above These Rotate the response list for this question so they are presented in random order Optional Allow the respondent to proceed without answering this question answer choices would then serve as an anchor to your list By leaving the Don t Rotate boxes unchecked you eliminate potential survey bias because your survey will rotate though the entire response list You may also drag the responses to a different order by hovering over the columns to the right of the responses as well Earlier we mentioned that you can move them by hovering over the 23 Survey Creation Confidential Information Entire c
115. ghtExpress LLC All rights reserved 4 SURVEY CONTROLS a Adding Questions to Your Survey Anytime you add a new question to your survey you will start at the Custom pop up window This window lists all of your available questions types as well as the Libraries that are accessible to you Survey Controls Display Settings Review Questions amp Answers Formatting Logic L Preview survey Import export G Advanced features Link questions Ley Live preview H 4 Reorder questions a Survey colors 33 Question rotation 4 Live preview publisher Question names AA Survey language e Define quotas Flash survey preview ab Search replace 2 Remove logic Add question Ay Encrypt answers Skipping amp Page Breaks Continue ee ee ee ee Se EES STSSEEE ID Click here to add a new question 13 Columns Used 1011 columns available bs rii 2 Darrena onual Ga Enge Seect MueSelect Gnd Mut Deneneoca Grd erie Gr Please note below the option to add new questions to your survey the program will tell you the number of columns that have been used and how many more columns are available As with most databases there is a column limitation of 1 024 The number of columns used in our database will depend upon the question type that you choose when building your survey Should you exceed the 1 024 column limitation you will be notified You can add 996 more questions to your survey Once a question type IS selected the question C
116. groups ie Change password Let us know what you think Help u M Charting preferences Varcini if Biling information Surveys Survey Name Last View Target Audience Target Comple Ea My Surveys 3 1 Survey ABC 212297 This will take you to the Payment Methods page All the payment methods owned by this account should appear here Select sharing to grant access to other InsightExpress members 117 Groups and Sharing Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved SHB gt Payment Methods in Your Account ae TG Payment Name Owner Name Company PO Number Sharing Dummy Corp Pack Jonathan Weinstein InsightExpress sharing H Dummy CR Pack Jonathan Weinstein InsightExpress sharing Dummy Normative DB Pack Jonathan Weinstein InsightExpress sharing Dummy PO Jonathan Weinstein InsightExpress Dummy PO sharing f E a i New Dummy PM Jonathan Weinstein l sharing InsightExpress Please note payment methods that have been shared WITH this account but are not owned BY this account will NOT appear on this list A payment method can only be shared from the Payment Owner s account directly This will then take you to the Sharing page Grant access to the group member who you d like to share the payment method with by checking off the appropriate boxes My Surveys New Survey Groups Account Settin
117. gs Online Help RCCS5 i See allows the user to see the name aa of the payment method when going Below are the access permissions you have currently provided to others for a pa toa pprove a survey If you have granted permissions for all current and future surveys modifications Use allows the user rights to launch Pars surveys off of this payment method Group User When you are completed with setting the appropriate sharing preferences select the Save button E BrandNewBrands o aa Dummy PO Shared oem ENEmiE A Support at InsightExpress support insightexpress com a amp Jessica Hofmann jhofmann insightexpress caom A Jennifer Jones jjones insightexpress cam S Coordinators Coordinators customerserviced insightexpress com 118 Groups and Sharing Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved E MISC 1 PRINTER VERSIONS The Printer Version Menu allows you to export your survey into a variety of formats This can make reviewing your survey or distributing it to others to review and easy process To access your survey s various printer versions click on the Printer Version link at the top of the Sequence Questions page as indicated below My Surveys New Survey Groups Account Settings Online Help Survey ABC Sequence Questions You may resequence the questions in your survey to meet your specific needs To add another questio
118. h with them poate Other please specify The other way to access the cross tab option is by clicking on the cross tab button as shown below Online Results RRA Results Training 197384 RB 1 This is a short survey regarding this year s Super Bowl The survey should not take more than a few CB 2 How much of the game did you watch Please select each portion of the game you watched RB 3 How did you watch the Super Bowl CB 4 Why did you watch the Super Bowl this year Select all that apply RB 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one Select Questions RB 6 Which of the following do you tend to remember the MOST after the Super Bowl Select one ST Z Thinking of Super Bowl advertising what is the most memorable ad during the game or halftime th SG 6 Please rate how much you agree or disagree with the following statements CB 9 Which of the following Super Bowl commercials do you recall Select all that apply CB 10 Which Super Bowl commercials did you like Select all that apply Question Type None All completes show more options iy View results 57 Filters Gicrces ta a Be Results 3 Tools Email these results lt j Printer version Limit Results To On the cross tab page you will see the Reporting Options for the questions that you can include in your comparison The default questions being compared are usu
119. have default settings Question options for the Allocation Grid question type include de lan Oprlore Minimum vaia f Enter the minimum values i ba enared by tha respondet himiimum vate 10i Ener the manimum wits to be ordered by tie neanondent Mirtmum gum Er er the mir mum sum of all vakars to be entered by the respondent Maimu am Enter Fa manimum tun of all values to be entered by thir responcertt Sum Enter the required gum of wakes tbe eritered by the respondent or heave blank for ae sam Dalmih vaie Tala difai vake for gach pew af the ga Rare veilt Brier He aiB ol the riwi Sor Piia yti m pisele i eae blak kr dalah Row haig Enter the heaght of the nyag for this grid n piek or aasa blank for default Labai widhi Enio ho aidh of the labak for this grid in pienk or kaaa bilani for chet it O Present Bii imeri gel in an inieracties caging hamal Dranio Porta nireti Polabe the reipords cove for ie Gussie ao they are presented im raarm order qt Shove sum Show he ureri sum of ht earras A tho bottom of the ged Whole mauris crib Forge resoorees bo be whole muenbers oriy oO 0 Ranking formai Fore maporma to be r nd from 1i H Hi e Lares Hids fia labasii fren the rawe ef tha orid Opuonal Allow the riparian to proceed whet armee na Pid queder 47 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved f Other Suery string Drag Dro
120. hidden survey questions that allow you to capture personally identifiable information PII from internal audience members To ensure proper data collection InsightExpress recommends inserting all query strings at the beginning of your survey Please refer to Query Strings on page 49 for more information Custom Selects Personal Question Drop Down Box Radio Buttons Checkboxes Rating Scale Library v Agreement Ves z O Awareness No M Demographics Importance Ownership Pricing Short Text Long Text Numeric File Upload 123 4 A Purchase l ae i Intent Satisfaction Technographics Open Ends Open Ends Concept Custom HTML Image Video Test Statement 1 Uniqueness Ea E c Usage Value All Categories From Existing 00 Omg 888 par 2 Dimensional Grids Single Select Multi Select Grid Multi Dimensional Grid Grid Numeric Grids b Intro Statements When fielding your survey it is customary to provide an introductory statement to thank respondents for their time while giving them a brief description of the survey they are about to take To insert an introductory statement or section header into your survey create a new Custom HTML question Then simply add your text into the Question Text box provided For more information about this question type please refer to page 32 8 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rig
121. ho answered question 10 with a response other than United States A compound filter for NOT_IN United States selects all respondents who are not included in the filter United States regardless of whether or not they answered question 10 Therefore if the survey contains 100 respondents and 90 selected United States in question 10 then there will be 10 respondents in the filter NOT_IN Country United States Use the open parenthesis operator to begin grouping multiple simple filters together You must use close parenthesis to close the group The expression contained inside the parenthesis will be evaluated before any operators outside e Example Travels frequently OR Planning a vacation AND Infrequent traveler Use the operator to begin a group which will contain additional groups subgroups within it You must use either or expression to close this group The expression s contained within the innermost parenthesis will be evaluated before expressions that are part of the outer group As a result data will be returned when the grouped condition s and or the additional conditions of this filter have been met e Example Age 25 34 OR High school student OR College student AND Employed full time e Example California OR New York AND Female AND Cell phone user OR PDA user Once you create your compound filter you will see the logic statement in the Filter Rule box This display will allow you
122. hts reserved Customize Your Question Yow Can custommice tes queston to meet your specitic needs Dy modifying ihe ted in he Dot Delos Once you have modiied te queston pou Can preview A as a respondent would see il to ensure you are Sxtstecd You Can aico ute any HTML tags iA pour Queston text CEA here for a short Introduction to HTML aston Tet CJ Orton HTM i Frere C Page Breaks Please note InsightExpress recommends adding page breaks every 1 3 questions Page breaks help to ensure good data collection and prevent excessive respondent scrolling Often times when a page is too long a respondent may not notice error messages above questions As a result many respondents may exit a survey prematurely having not noticed any error messages displayed on the page To add a single page break after a particular question left click that question and choose Skips Scripts amp Page Breaks On the following page select Force a pagebreak after this question Saving this change will add a single page break after that particular survey question To add multiple page breaks at one time simply click on Skipping amp Page Breaks under the logic toolbar on the main editing page of your survey From here you will see a box to the bottom right of each survey question where you can check off Force a page break after this question Add the breaks after roughly every 1 3 questions scroll to the bottom of the page and cl
123. ial Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Create a New Respondent Notification You can select the message to send and the criteria for which this notification should be sent You must also select a question from the survey that indicates the respondent s email address Notification Name New Respondent Notification Email Question 8 Enter a single textline Email to Send email Create a new email To create a filter provide a name and select the answers you would like to compose your filter Answers within the same question are logically ORed together and answers across questions are logically ANDed together Survey Survey XYZ 1 Drop Down Box Question select responses Drop Down Box select responses Select ONE of the following select responses Select ANY OR ALL of the following select responses Select ONE of the following select responses Variable point horizontal scale select responses Enter a single text line select responses LI Limit by survey start times after 3 22 2012 12 00am Cl Limit by survey start times before 3 22 201 212 00em Require criteria for EVERY question to be true O Require criteria for ANY question to be true Save Respondent Notification Back 88 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress
124. ich manager did you like best O Manager X 1 Manager Y 2 Manager 7 You can add 995 more questions to your survey Click here to add a new question 19 Colurnns Used 1005 colurnns available Parent Question This is the overall question being asked of your respondents and it links together the child question s The parent question is programmed as a concept statement and acts as the receptacle for your children questions Child Question The child question s are the individual questions that make up each MD grid MD Grids allow the user to ask a variety of questions within a limited survey area While the same questions may be asked in an individual question format MD grids can be more aesthetically pleasing In the example below a hybrid question was created to measure the feedback of three separate managers Manager X Y and Z For each manager three questions each a different question type are being asked 41 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved e Satisfaction Single Select Grid e Which managers would you work with again Checkbox e Which manager did you like best Radio Button From the Sequence Questions page you will see the parent question the question that will display the question text and the child questions the questions that are created for each row and column combination The child que
125. ich questions you will be pre populating based on that respondent group for more information on respondent groups please refer to page 89 In the following example respondents are asked to indicate which department they work within If you have this information available to you and would like to record it within your survey without explicitly asking respondents to provide it you may choose to have this question pre populated 1 hich department do you work within Accounting Advertising Market Research Operations Si Siacnec First click on a question that will be pre populated and select Edit Scroll down to the bottom of the page and select Prepopulate answers a Save changes fe Save and preview oy Add to library x Cancel When you select a question the codes for each answer choice will be provided see screenshot below Once you have created an Excel file setting one answer for each pre populated respondent as shown on page 91 you may copy and paste this information into the box located at the bottom of the Manage Respondent Group Answers page The below screenshot shows you the username and pre populated response in a tab delimited format where the tab acts as the space between the username and response You may also upload this information as a comma or tab delimited txt file 94 Survey Creation C
126. ich text formatting to a 44 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved question Question options for the Numeric Grid question type include 4 Question Options Minimum value Maximum value Minimum sum Maximum sum Sum Default value Row width Row height Label width 7 Drag drop Rotate rows Show sum Whole numbers only Ranking format Hide labels Optional mMM Enter the minimum values to be entered by the respondent Enter the maximum values to be entered by the respondent Enter the minimum sum of all values to be entered by the respondent Enter the maximum sum of all values to be entered by the respondent Enter the required sum of values to be entered by the respondent or leave blank for any sum Set a default value for each row of the grid Enter the width of the rows for this grid in pixels or leave blank for default Enter the height of the rows for this grid in pixels or leave blank for default Enter the width of the labels for this grid in pixels or leave blank for default Present this numeric grid in an interactive drag drop format Rotate the response rows for this question so they are presented in random order Show the current sum of the responses at the bottom of the grid Force responses to be whole numbers only Force responses to be ranked from 1 to N Hide th
127. ick save Please see below for clarification 9 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Modity Survey Skipping To include skio instructions for respondents who wall particanate in iis survey indicate the ned question inal should be completed based upon ie answer bo ihe Curent quesson You may inveduce skip pakeis by using the drop down biag fo fhe fight ofeach question anseer The detaullis the Mest Queston As an advanced foahety you can alpi selectively contol whan qUASEInS ane Gsplaphd t respingerii T irop Down Ba Eae what 7 Mirt Ougsic footie li P Miiat Cubsin Hihii vee nor not wahaa bie zo Moet Quesian Niet valugbes T Nen Question HAN vua 7 Meet Quesien Cl Forte a pagebreak ater mie question i Salect OME af the Miliai Eii v luiEs r Mist Guisic valuable T Mert Question Netter Wahu bee nor not watuable OF Next Quester Ne yauabes Fo Mait egies higi ai al vada ben M rt Gugsic LiForp a pagebiagi ater this pueston d galt ANY GRALL of the todhowing ihien a respondent Qualifies fortwo Bhs Ship to the closest quasion This is Phe last Questar an pour Gutwey Vou may mol assign skips bo rasporkes for this guasta E Sere cops pattern Cancel d Allowing Respondents to Take Survey Multiple Times By default InsightExpress surveys allow respondents to take a survey only once If you would like your respondents to be able to t
128. id Types Hybrid Questions In my grid The table will consist of rows Grid Example Hybrid Question where each column is a grid Allows You to ask respondents eae Sie ames For each of the following cars indicate your satisfaction with each which is your favonte and which one s you have not used multiple types of questions for one All the cells in the same Very sin ied SC Favorite Never Used z 7 column contain the same a Porsche m m attribute In the example pictured aana bFerran gt c Lamborghini above there are three questions aone mnanaa being asked about three different Each cell in the grid contains iWerent questions cars The first question satisfaction is formatted as a Single Select Grid The second question preference is formatted as a Single Select question The third question usage is formatted as a Multi Select question When using this type of grid each row can use any combination of grids single selects and checkboxes Same Column Same Question meadd the table vill concise ct rovs Grid Example Same Column Same Question where each column is a grid single select or multi select With a Same Column Same Question oeno multi dimensional grid a single PE z When using this type of grid column contain the same Retabity 5 X the answer scale you choose question is asked in one column for jii CE for each column wil be applied to all of the row
129. iginal directions to use a JavaScript code please enter your email address below and click Send Please note you can send this email to multiple addresses by inserting each address on its own line Send Ernail Restrictions This JavaScript based tag is notintended for use on high volume or commercial websites The total volume oftag hitslirmpressions is limited to 1 000 000 1 Million Invitations associated to tags exceeding this volume will be systematically disabled and users will be required to remove the tag from their website In addition tags may not be trafficked through any ad serving systems or technologies Use ofthis tag is limited to a single domain multiple sub domains are acceptable Alternative Solutions Itthis DIY offering does not appear to meet your needs please contact your InsightExpress sales representative or our customer service team We have commercial level web intercept solutions designed for advanced intercept customization multi domain distribution via ad serving technologies real time data integration dynamic intercept targeting and a globally distributed infrastructure to meetthe high volume demands of our commercial clients M Enable Intercepts Wi Website com Wi We Site com Domain Hosting Invites pe NEMS ES COM This feature allows survey owners to append a JavaScript code to their website which would then populate a survey invite to respondents who visit this web page This tag is only a
130. imple text edits are needed to be made to a question within the survey please contact InsightExpress Support for assistance There are a number of steps that must be followed in order to prepare your survey for processing Once you have finished building your survey you may begin the approval process by clicking on the Continue located within the Review column of the Survey Controls box Survey Controls Display Settings Review Questions amp Answers Formatting Logic Other Preview survey x Import export 42 Advanced features Link questions ab Rename survey Live preview tE Reorder questions Survey colors 38 Question rotation amp Restrict access Add question Question names AA Survey language e Define quotas Undo changes aje Search replace 2 Remove logic da Runtime notifications As Encrypt answers Skipping amp Page Breaks b Confirm Your Survey Name Modify Survey Name Now that you have constructed your survey you must name it enebling you to identify each survey within your account This is helpful if you construct maintain or field multiple surveys Your selected survey name should be descriptive so you can easily recall the content and research intent of each questionnaire A possible example might be Stereo Pricing Research fll Apply this rame to my survey The first page that you will see will ask you to confirm your survey s name To do so type in your desired name and click Apply this n
131. include charts in the attachment When a survey respondent gives a specific set of answers my survey completes O my survey reaches 100 completes Name this notification H Save Back Respondent Notifications Allows you to establish a notification to be sent to a respondent In order to set up a respondent notification you must ask a respondent to include their email address somewhere within the survey To do this insert a short text box question into your survey and under question options check of Email format Upon inserting an email type question you can then choose a Respondent Notification and then click create a message custom email You are logged My Surveys NewSurvey Groups Account Settings Online Help Survey XYZ Custom Emails Below are the custom emails that you have created You may create a new email at any time To have an email sent to you prior to issuing to a larger audience click on the Test control Please note The ability to create edit or send emails from the original Webmailer feature will be discontinued the week of January 3 2011 You will however continue to be able to review your archived history from the original Webmailer in perpetuity The new updated Mailing Batches feature has been activated in your user account for the past couple of months to allow you time to familiarize yourself with the upgraded interface Please c
132. ing preformatted survey templates These templates can be previewed selected and then modified to meet your specific business objective We offer templates designed to support various research objectives such as e Advertising Effectiveness Ad Evaluation e Attitudes amp Perceptions e Brand Awareness Question Libraries Concept Test or e Concept Test or New Idea Evaluation tisi Attitudes and Brand New Idea Perceptions Awareness Evaluation e Customer Satisfaction RT 19 e Name Evaluation pig e Customer Pricing e Pa ckage Testi ng Satisfaction Name Evaluation Package Testing Evaluation e Pricing Evaluation GP acme ara e Product Usage Measurement Product Usage Web Site Web Site Visitor Web Site Impact Measurement Web Site Impact Usability Profiling e Web Site Usability J we ay p e Web Site Visitor Profiling Preformatted Surveys are available to assist you in designing your survey For each of the surveys genres above we offer a variety of questions for your consideration For example if you select the Ad Effectiveness Ad Evaluation template you will see the following questions that you can use and modify to fit your needs 11 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Advertising Effectiveness Have you ever seen or heard of Name of your product or brand Mot Selected When was the last time you saw an advertisem
133. insightexpress discover tomorrow today Client Handbook This manual is to be used as a reference guide for all InsightExpress platform users Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Table of Contents A WEU OME eee Ce eee eer ee ee ee ee eee ee eee 1 B ACCOUNT NAVIGA HON are er rere rr ee ee ee re re ee 2 De ALCOUNT TOOLBAR oirnn ET 2 as My Surveys Menu neon ionen A E eee ere 2 D arent EEEE 3 C GrOUPS eannan piere aE E AA AAT AREORA 3 a Account Settings arrien E EA ce ee 4 e 21009 R ona A A AA 4 ke NI SU Eo caste aan E E 6 C SURVEY CREATION setcstessiimejnebestusnoiuecustkerneiis inn ian iaaiiai i SURVEY BUILD BEST PRACTICES cicis E 8 Gx Query SINES ccipitridae peeneeeeaatatemiaieatatereieensonteaenniaieenpneiate 8 o Mio eas N E ueaoaataataaeaeseaceneetd 8 C PODO E EE E A EA ne Ree oe meee 9 d Allowing Respondents to Take Survey Multiple Times cccccccsseceseecceececseeeeeeeaees 10 ks SURVEY CREATION METHODS srriscrererniesriiniierei inina TE 11 a Preformatted Surveys Most Commonly Used cccccssccceseeeeeeeeeceeeeecenceeeneeeeeeeenes 11 b Preformatted Q estions yack dceiicdernertioctetoseitrnid ont etc ee es 13 c Using a Template Copying an existing SUrVeY ccccccccecesseeccceceeeeeeeseseeueeeeseeeaeensess 13 s O URVET DOPLATE 15 ie SORVEY CONTROLS oa rice ns oboe en aca env eaaas ee eanios
134. ion to the middle of your survey and then later decided to remove it you can use the Undo changes link to roll the survey back to the previous version After clicking on the link you are presented with the last ten archived versions of the study You can preview the version of your choice by clicking on the Preview link Once you have previewed a version and decided it s the survey you would like to use click on the Restore link You can also delete a version if necessary by clicking on the Delete link 84 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Undo Survey Changes You can rollback changes to your survey to any cf the previous states These archived versions of your surveys questicn contain all formatting question grouping skipping and linkirg as it was defined at the time the archive was created Archived versions of this survey s questions Undo Date 10 15 2009 10 19 22 AM 10 25 2009 11 08 17 AM 10 15 2009 11 28 18 AM 10 25 2009 1 07 01 PM 10 16 2009 8 57 14 AM 10 26 2009 9 23 05 AM 10 26 2009 1 11 59 PM 10 26 2009 2 04 22 PM dl Bt cal Vinal cased Abst A ool Rana Pal rs 10 16 2009 3 57 40 PM 10 10 29 2009 11 02 49 AM Archive the current survey s question now Back to Questions Please note the system only saves the last 10 versions of your survey iii Runtime Notifications Runtime Notifications allow
135. is survey recommended Or Export only the question descriptions so that you can import the questions into a different survey My Surveys New Survey Groups Account Settings Online Help Enhancements Survey Question Import Export You can import and export questions from your survey Include position information with questions so that I can import my revisions back into this survey Export only the question descriptions so that I can import the questions into a different survey Back to questions 59 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved If you select export only the question descriptions the survey will appear as shown below but without the position information for the questions When importing this exported file the system will put them in the order that they are listed as opposed to the position in which you would like them to appear Question Import Export You can import and export questions from your survey Question type dropdown fad Drop Down Box a lt br gt lt br gt E lt img src GetResponsel a Extremely valuable b Valuable c Neither valuable nor not valuable d Not valuable e Not at all valuable Question type radio button Select ONE of the following a Extremely valuable b Valuable c Neither valuable nor not valuabie d Not valuable e Not at all valuable S Copy te Clipbo
136. ise respondents may be brought directly to the end of your survey rather than the beginning After distributing your live URL you may also view your results in real time to ensure that all your data is collecting properly If you are placing the survey on your website you may use our DIY intercept Delivery Options Once your survey is live you can access this area by clicking on the survey name and going to Edit Survey a Preview Survey Live Preview Survey i Hy Copy Survey tae Allow Sharing Delete Survey al Move Survey Convert To Template Survey Details You will be brought to the Survey Details page that will allow you to modify the Web Site 106 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Intercept Invitation Delivery section urey Tet Web Site Intercept Invitation Delivery Use Our Oly Web Intercepttags enable you to easily create a basic survey intercept on your personal or small business website Using the controls below you may customize the presentation and general functionality of your invitation You then incorporate the tag into the source code of your website to facilitate the automated invitation for their survey Javascript code f cript lanquagqe avas cript sree Atip winvite Insightexpress camnviteSenvern2 Invite aspx sureyi D lt script Ifyou would like an automated email sent with the or
137. isted in your search criteria You then have the option to replace this word or phrase with new text By entering the new word or phrase in the Replace with box and clicking the Replace button all found criteria will be replaced with the new text Search for Successful Replace with satisfied On a scale of O to 10 please rate the satisfied of the exhibit ot at All Eie EA a z 3 4 Ww 1 ona scale of O to 10 please rate the satisfied of the exhibit 1 2 3 4 3 6 7 8 4 10 Not at All satisfied JO O O O O O O O O very Satisfied 63 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved b Formatting Formatting icp Advanced features Survey colors 95 Survey language i Advanced Features When providing your own respondent list email lists or web site respondents you have the option to modify your survey s header footer thank you page or thank you URL through Advanced Features Advanced Survey Properties You can only set the properties below you are using your own e mail list or webs to recruit respondents __ Survey Text Thank You Page Not Runmng Page Sopts Notifications Other Opbons Tithe Inagi E apis cor Header iid add image Footer 4 acid image Privacy Statement i E add image Align Buttons a Left amp Right Bullens ia Start Survey Hert
138. ither did or did not answer in a certain way You can also choose to filter by those that did not answer the question by checking off the no response option below the open text field You would follow this same model if you wanted to filter by querystring value or respondent ID value T Thinking of Super Bowl advertising what is the most memorable ad during the game or hide responses halftime that you recall seeing this year Any e Chips F No response You can also include the wild card character which is an asterisk Below explains how to use the wild card character Wildcard matches one per line for example Amazon matches Amazon Amazon matches Ilve in the Amazon Amazon matches Ilve in the Amazon with my pet snake Filters for numeric grid questions may be created based on different values To do so insert a value and then specify whether respondents must have provided an answer less than greater than equal to less than or equal to greater than or equal to or not equal to a specific value Enter a number fhide responses Less than Greater than l Equal n with each of the following features Select one for each select responses Less than or equal 8 Greater than or equal n with each of the following features Select all that apply select responses Does not equal Provide a numeric response for each of the following items select responses 143
139. ividually d 8 Please rate how much you agree or disagree with the following statements Display Wetting Column Netting Codes Reset You can reset all question reporting options for all questions in your survey by clicking the button below This change cannot be undone Reset question options fo Ge Save options O Cancel C Exporting Individual Question Data and Current Page to Excel There are two ways you can Export Results to Excel right from the Online Results page on an individual question level and by the current question you have selected to view online Exporting individual question data to Microsoft Excel After selecting the question s you choose to view online from the question drop down list and clicking View Results left click on an individual question to see a list of Question options To export the results of this individual question simply choose the Export results to option as seen in the example below 135 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 2 How much of the game did you watch Please select each portion of the game you watched Default FES Response N Ti Total 507 100 000 Pre Game 1864 30 292 ist Quarter 375 73 964 4 Crosstab 2nd Quarter 74 951 f Question options Halfti 63 116 aes P Find responses 3rd Quarter e l E export resuts to SF TES 4th Q
140. k New Banner Book Test statistical differences weighting Confidence Level 95 Decimals 3 Results layout Expanded Layout Y Sort rows No sorting Show Default Display M Show total row M Show charts LJ Terse C Include no response iy View results Y Filters J Cross Tab Export Results 3 Tools 3 Email these results amp Printer version Viewing the banner book will appear as follows 2 How much of the game did you watch Please select each portion of the game you watched Default Response 100 000 100 000 All filters that were added to the banner book selected will be shown as its own column with Pre Game 1st Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter Post Game Not Sure breakdowns within the data Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 155 Survey Results Interpretation 34 206 ff 145 oo oe 1 4 206 a0 O00 B2 057 flares 2 0S7 20 205 elas de Paral Uae 20 974 00 769 sake ober 29 467 5 128 C Test Statistical Differences Stat Testing Stat Testing allows you to compare two independent variables filters against one another in order to determine whether or not the results are likely to have resulted by chance alone You can choose to turn on this feature when multiple filters are applied to your results You may also access this feature from
141. king with if the questions in the current survey correspond exactly to the survey in which they were defined If you re not sure how the definition of these filters will be interpreted create new filters for your survey rather than using pre existing filters Note ifthe current survey has a filter with the same name as a filter to be imported the filter will not be imported Numeric Grid Arg 203381 Prepop copy 202443 superbowl survey for Jon 197646 O Y Females watching for the commercials CO Y G Female O Y G Male O Y HHI 125 000 to 174 999 O Y HHI 15 000 to 29 999 O Y HHI 175 000 to 249 999 CO Y HHI 250 000 or more CO Y HHI 30 000 to 44 999 O Y HHI 45 000 to 59 999 C Y HHI 60 000 to 74 999 O Y HHI 75 000 to 89 999 CO Y HHI 90 000 to 124 999 C amp Test Banner book O Y Total O Y Watched 1st quarter Import selected filters Back to filters 3 LIMITING RESULTS BY FILTER AND SHOWING MORE OPTIONS a Selecting Filters Additional options for viewing you results can be found in one of two ways by choosing a specific filter in the Limit Results to dropdown or by selecting the filters and quota segments you wish to view from the Show more options link 152 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved My Surveys New Survey Groups Account Settings Online Help RRA Results Training Vi
142. lect Grids default value is 0 0 Check Boxes You can set codes for checked not checked and not shown checkboxes Codes may be numbers or letters but exported SAS files may not support non numeric codes Not Shown 0 Not Checked 1 Checked 2 Split Check Boxes You can choose either to export checkbox as one question default or to break it down and export each option as a separate question Show as one question Split into multiple questions Additional Options Cl Use lowercase question names ClUse underscore _ as sub question delimiter E Save Cancel Data Files By default the result files will be compressed However if the email server you currently use does not support zipped files be sure to de select the box labeled Compress delivered files A second option of receiving your export is by downloading directly to your computer however these files must be zipped 171 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Data Files Compress delivered files zip tile Encrypt my results Mote This is not password protection For encryption you must paste in your public PGP or RSA key below This key is tyaically generated by encryption tools and may be provided by your tech support team Once you receive the encrypted file you will need to use your private key to access the file Scheduling You h
143. lick here to add a new question editing page will appear This view will allow you 16 Columns Used 1008 columns available the option to edit the question text answer set and set questions options The Question Text box is where questions should be typed or copy and pasted in For all questions that you add to your survey you will see a question text area with three tabs The Question Text tab will allow you to put in the question text with HTML coding Question Text fy Question HTML 4 Preview lt p gt Vould you attend another event based upon lt strong gt the most recent lt strong gt exhibit lt p gt My Surveys New Survey Groups Account Settings Online Help Survey 123 Customize Your Question You can customize this question to meet your specific needs by modifying the text in the box below Once you have modified the question you can preview it as a respondent would see it to ensure you are satisfied You can also use any HTML tags in your question text Click here for a short introduction to HTML B Add image 17 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved If you are unfamiliar with HTML coding you can click on the Question HTML tab Here you will see a toolbar similar to that in Word which will assist you in formatting your question text Question Text amp Question HTML Preview
144. lick on View Results in order to populate the cross tab chart It will appear similar to what is shown below 127 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Survey RRA Results Training Confidence Interval 95 Question hy did you watch the Super Bowl this year Select all that apply Crosstab How did you watch the Super Bowl At home At home with I HOSTED a Super Bowl I ATTENDED a Super In a bar Sports alone just my family party gathering Bowl party Club Restaurant Total 100 000 15 854 53 862 7 927 14 431 3 252 4 675 492 78 265 39 71 16 23 I tend to watch major sporting 39 024 39 744 37 736 48 718 40 545 37 500 30 435 events 192 31 100 19 29 6 7 eee Total Other 21 138 20 513 21 509 17 949 21 127 31 250 17 391 104 16 57 7 as 5 4 l had a rooting interest am a fan of 21 748 15 385 21 509 38 462 22 535 12 500 21 739 Steelers or Seahawks 107 12 5r 15 16 2 5 49 187 44 872 49 057 64 103 54 930 43 750 26 087 242 35 130 25 39 F 6 48 984 37 179 48 302 58 974 57 746 50 000 52 174 241 29 128 23 41 6 12 d 11 992 16 667 10 566 7 692 15 493 12 500 5 696 59 13 28 a 11 2 2 My spouse significant other asked 16 057 5 126 21 509 15 385 9 659 18 750 6 696 me to watch with them 79 4 57 6 Y 3 2 bet on the game l was involved in 9 553 5 128 7 9
145. ll logic and scripts As a final step select the logic you wish to remove and select the Remove Logic button at the bottom of the page The indicated logic should no longer be found within the survey Remove Survey Logic You can select which portions of the survey s logic to remove Select logic to remove Logic Skips based on question responses Page breaks Quotas Scripts within question labels and responses scripts on questions Question links Question ratation groups Survey startup script LI d CI LI LI Selectively present rules d d d mi Remove Logic Back to Questions 74 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved V Skipping amp Page Breaks Click on Skipping amp Page Breaks to adjust your survey s skipping logic and add page breaks between questions This feature is used to add multiple skip patterns based on respondent answer choices You can only program your survey to have respondents skip forward Please note When adjusting question skipping logic a page break will be automatically placed after any question that contains any skipping logic These page breaks are required to ensure that survey skips are read properly On this page you will be able to scroll through each question in your survey In addition a drop down box will be displayed to the right of each response row within your survey Using th
146. logic criteria Scripts Allow s you to insert preload scripts into your survey These will be read before the 65 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved respondent is shown any survey questions Notifications Allows you to send an automated email to a specified email address whenever your survey launches and or completes If you would like status emails sent to additional contacts simply enter additional email addresses using a line break between each Other Options The last tab under Advanced Features is the Other Options tab These options include e Display a progress bar Shows respondents how far along they are in the survey as they progress e Exclude question numbers from this survey Allows you to remove the question numbers from the survey e Require all questions in the survey to be answered Forces all questions including those that are created as optional by default e Donot show the copyright Gives you the option not to show the InsightExpress copyright e Disable the profanity filter Allows you to see all verbatim responses in your results regardless if any profanity was included e Secure this survey allows you to make your survey secure and have a URL that begins with https e Use client side validation Allows respondents to continue through the survey when they skip a question even if all questions are required e Show
147. lows you to change the question into a different question type The listed question types include checkbox drop down radio short text or long text Change Question Type ou can change an existing question in your survey W a different question type without loging the questions label For example yeu may decide that a a question that only allows for one response may perform better as a mukipla sebect slion Skips and Scripts Allows you to add eae skipping logic based on how a respondent insightexpress answers a question For more information Hasene i please refer to page 75 ange question to Wr Down Wor Selectively Present Allows you to selectively hide or show a question based on how a respondent answers a previous question For more information please refer to page 77 insightexpress Change bo hluitiple Sedect 21 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 5 SURVEY QUESTION TYPES CUSTOM LIBRARY Upon creating your survey using the Create a New Survey Using Preformatted Questions button you will be presented with the Custom Questions Library home to InsightExpress major question types Libraries Custom Custom Selects S Personal Question Library Agreement Drop Down Box Radio Buttons Checkboxes Rating Scale v Awareness O 0O O0 O00O Demographics vam C M Importance Ownership Open Ends Pricing l
148. mit e Available Options Max Length Optional Required This question allows for up to 30 000 characters to be recorded by a respondent It is an open end question type and is used to gain more knowledge about a respondent s answer choice personal feelings about a product or when further explanation is necessary Unlike a Short Text open end the respondent can write as much or as little as they see fit The question options for the Long Text Box are Question Options Maximum length Enter the maximum number of characters to be entered by the respondent Optional Allow the respondent to proceed without answering this question Long Text questions will allow you the ability to specify the maximum number of characters that a respondent is able to enter it will automatically default to 30 000 if the length is not specified in Question Options Like Short Text questions Long Text questions also default to optional To make the question required simply uncheck the Optional box in the Question Options section 30 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Numeric Open End Question Profile e Defaults Required e Available Options Min Max Value Textbox Width Force Whole Numbers Optional This question type is an open end free response question type that only allows respondents to enter numbers It can be utilized to enter
149. n to your survey click Add a question When you are satisfied click Continue to move to the next step in the process Survey 212297 4 Live Preview 2 Printer Version Printer Version full logic G2 Printer Version Survey Controls Display Settings m Microsoft Word no logic Review Questions amp Answers Formatting Microsoft Word full logic review survey 5 Import export Ge Advanced features Link Microsoft Word editor s version ive preview tE Reorder questions Survey colors Each printer version offers various levels of detail depending upon which survey elements you are interested in reviewing The various detail levels are as follows e Printer Version full logic Shows all survey logic Included within this version are all survey questions answer choices skipping logic question attributes etc This version also contains information such as survey name date of survey creation target completes and the price of the survey e Printer Version This version will display survey content and structure in a clean layout without any logic skipping quotas tags scripting selective presentation html or style code e Microsoft Word no logic Will download the full logic printer version of your survey as described above as a doc file e Microsoft Word full logic Will download the no logic printer version of your survey as described above as a doc file e Microsoft Word editor s ve
150. nail with then zoom into that image When selecting this layout the page will refresh to show an additional column that will allow you to specify the size for each image thumbnail Manage Images Image Filename Caption expertise 187x88 solutions 187x88 25 W25 The Thumbnails with Zoom layout will appear as follows Next Question 36 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved d 2 Dimensional Grids Dimensional Grids Single Select Multi Select Grid Multi id ME Dimensional Grid C G i MoO sioje ajana Single Select Grid Question Profile Defaults Optional Available Options Table Width Height Row Width Column Width Rotate Rows Rotate Columns Checkboxes Force a Response Display Cell Labels Hide Row Labels The Single Select Grid question type allows the respondent to rate multiple items at one time Like a radio button question type a single select grid allows only one column to be selected per response row as a default After entering the question text you will have the opportunity to define the column labels and the row labels Column List Advanced Column List 7 EEE Select Don t Mutually These grids can accommodate up to 14 columns Sneep ar aana Image Rotate Exclusive and not all columns need to be labeled You may 2 use the dragging feature to re order the column Very Dissatisfied labels
151. name will appear on your My Surveys page that you see upon logging in To view all surveys shared with the group left click the group name 114 Groups and Sharing Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Surveys Ea al Survey Name Last View Target Audience Target Completes Completes Status Survey ID G My Surveys 3 5 Survey ABC 212297 Survey 123 212299 Survey XYZ 212354 TestGroup 1 aif 5 Shared Survey Test 212644 amp Deleted Surveys b Configure this view 2 SURVEY SHARING On the My Surveys page click on the survey you would like to share and select Allow Sharing My Surveys New Survey Groups Account Settings Online Help HSBC Global Survey 2 My Surve eal are te surveys in your account To edit preview copy approve renew view results receive re select the desired function Use the drop down listin the Display Options box to select a subfolder or Let us know what you think Help us improve by providing feedback Here the group administrator may set individual permissions for each shared Surveys aa f user or share the selected survey with Survey Name Last View Target Audience Target Completes Completes Status Survey ID a revious crea te d rou You ma L My Surveys 3 p y g p y LAP 212297 indicate special permissions that you review Survey l s e e MES would like to give to each shared party 2 E
152. native file sav file mew SAS Format isas program dat file Microsoft T SGL Statements sq file Questionnaire translation document for by translation services xml file Codebook without results ml file 169 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Delivery You may choose to email your results or upload them to an ftp site If you d like to email them you are able to adjust the subject line and enter additional email addresses Please Note Attached results will be sent as a compressed zip file unless otherwise specified within the Data Files section Delivery l Email my results Subject Exported Survey Results Email addresses SUppOnm amp insightexpress com Jupload my results FTP Partial Data You may request specific information from your survey such as certain respondents based on filters already created in the results specific questions and partially completed responses In addition you may look at the results within a specific time frame Partial Data Respondents to export All completes Select Specific questions to export Aw much of tt ic 3 How did vou watch the Super Bowl T Thinking of Super Bowl advertising whats the most memorable ad during the g 5 Please rate how much you agree or disagree with the following statements 9 Thinking of all of th
153. nded Layout Compact Layout Shows the percents and the counts within one column in the chart when counts and percents are selected as an option Which part of the Super Bowl broadcast do you enjoy the MOST Select one Default Fes Total 100 000 493 0 406 2 Total Pre Game Discussion 50 101 Game Itself 247 Commercials Jedi 160 s 9 533 Halftime 47 Post Game Analysis 1 523 a D Other oara gt 5 071 None of the Above 25 Defauk None ofthe Above Other Post Game Analysis Halftime Commercials Game Itself Pre Game Discussion 160 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Expanded Layout Separates the percents and the counts in their own columns when counts and percents are selected as an option 5 Which part of the Super Bowl broadcast do you enjoy the MOST Select one Default B Total Response N o Total 493 100 000 Pre Game Discussion 2 0 406 Game Itself 247 50 101 Commercials 160 32 454 Halftime 47 9 533 Post Game Analysis 8 15625 Other 4 0 611 None of the Above 25 S071 Defauk None of the Above Other Post Game Analysis Halftime Commercials Game Itself Pre Game Discussion No sorting sort ascending sort descending Ascending order Will display the results where the total counts go from smallest to larges
154. ng and support materials Billing Allows you to change your billing information view payment methods and monitor billings for your account e Online Help My Surveys New urvey Groups Account Settings On Ip New Survey amp Help on this page My Surveys Below are your surveys in your account To edit previe Live chat support selectthe desired function Use the drop down list in th Sb Market Research Tools Let us know what you think Help us improve by prov Client Handbook Platform Enhancements 4 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Help on this page This will link you to InsightExpress electronic Client Handbook or to the live chat support tool Live chat support This will connect you to a live Custom Marketing Research Coordinator Support hours are 9am 8pm EST My Surveys New Survey Greeps AccountSettings Online Help O5 Target Servey InsightExpress Information Center Below is our Client Handbook a comprehensive guide to our one f a hand platiorm Adaionally real time help ts available via chat email or telephone during our Support hours of Monday through Friday BAM 8PM EST Untitled Document Windows Internet Explorer The InsigntExpress Cliem Handbook is an expansive reference guide that can help you wih essential Suny programming platform results nsi g ht E X p ress Viewing and expor
155. nish Every stage of the process from survey development through data collection and top notch reporting was designed with ease and excellence in mind But we think of our platform as more than an accessible and reliable resource our own analysts and researchers put it to use on a daily basis As both power users and tough customers we are constantly challenging ourselves to find new ways to make a great thing even better This intuitive accessible user manual was developed to arm our clients with a comprehensive and searchable guide to our research platform It contains step by step instructions visuals and examples which will help you successfully create share launch and analyze your surveys We hope you enjoy your research experience with InsightExpress Thank you for choosing us as your research partner Sincerely The InsightExpress Team 1 Welcome Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved B ACCOUNT NAVIGATION 1 ACCOUNT TOOLBARS When you log into your account you will see many toolbars that will assist you in creating and fielding your survey a My Surveys Menu The My Surveys tab at the top of the page allows you to go through all of the surveys that you have in your account as well as access those surveys that are shared with your account My Surveys Brings you back to the My Waites SS Sa Surveys page regardless of where you are in your
156. nses Weighting Verbatim Coding Analytics Geography Respondent Tracking SiteSymphony Settings Runtime Notifications a Reset Results Settings Reset Result Settings allows you to remove all of the reporting options that you have applied to the questions in your survey This setting will delete all webpage cache and will show the results as if you were looking at them for the first time Please note that Resetting your Results 163 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved will not delete any filter you have created in the survey although you will need to check them off again under the Show more options link in order to view them within the online results b Chart Types Chart Types allows you to define the chart types for your questions You can either select one chart for all questions or go through each question individually and select a different chart You can either select one chart for all questions or go through each question individually and select a different chart Chart Types Fram this page you can assign a chart type to each question in your survey Use the controls atthe top of the page to assign the chart type for every question in your survey Assign Multiple Questions e Set every question in my survey to this chart type Detault w W Assign multiple questions Assign Individually 1 This is a
157. nvitation Respondent Group No Respondent Group No Respondent Group Respondent Group Name Save Back to editing my survey Finally click Save Now when you go to preview your survey you will be prompted with a new screen asking for a username and password This screen will be shown to anyone who attempts to complete your survey However only those respondents granted access to a username and password will be allowed to bypass this screen and continue to the actual survey You must login to access the survey Please enter your Username and Password that was sent to you in your e mail invitation Username Password Please note Respondents will only be able to log in with a username and password that you uploaded via respondent groups If they do not have a valid username or if the username was already used they will not be able to enter the survey C Step Three Pre populate Respondent Answers Please note The use of a respondent group is necessary for this feature A respondent group associates a unique username and password combination to each respondent to trigger the 93 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved data population within survey results To learn about creating respondent groups please refer to page 89 After you have associated a respondent group to your survey first determine wh
158. o do so just copy the URL and paste it into an email 4 Select ONE of the following Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable Other please specify S Next Question Copyright 1999 2011 InsightExpress LLC All Rights Reserved Patent Pending Insight Express is a registered trademark of InsightExpress LLC Respondent Pivacy Statement Please note The live preview URL does not capture respondent data It is simply used to test the survey before it is sent live 99 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved If there is skip logic within your survey the question numbers may appear out of sequence as survey skipping is based off actual question placement The question numbers will re adjust themselves once the survey is live Custom HTML questions will not be numbered once a survey goes live but will be numbered in the Live Preview for editing and testing purposes 100 f Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 9 SURVEY LAUNCH a Submitting Your Survey to Launch Please note After launch minimal editing options are available Once a survey has gone live you may edit your survey s Thank You Page Not Running Page and the Web Site Intercept Invitation Delivery settings However if s
159. ondent to type the same value twice Confirm as a confirmation Allow the respondent to proceed without answering this question Optional Apply a custom format to this question hed on this Custom jesture format Select a predefined format Select a predefined format US Phone Number SSN Show question preview Extended Postal Code Full Name fel Save changes Save and prey Date Add to library Please note by default our open ended text box questions are optional If you would like to apply a custom format to your question the following options are available 29 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved insightexpress eprep teregrecwy ingly Custom Formatted Inputlines Unidurmiaited teat boats ane diaglayed as one kage mgl line wath ne leaden or behing tonal charachers Respondents can be atked to enter a phone number inte euch box Wah no formating thie input contre would appear as shown balya 1 Enter your phone number Custom formals Gan be applied to an mal boo bo indicate how the ing conirol should be reriitntd n Strii There ar several pre defined formats to choose f rn 1 Enter your phone number i 1 Enter your Zip Code 1 Enter the date if i 1 Enter your full name 1 Enter your SSM ii Long Text Question Profile e Defaults Optional 30 000 char li
160. onfidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Manage Respondent Group Answers Below you can pre populate the survey results associated with this question for one or more individuals This feature enables to you analyze results without asking the respondent this particular question To pre populate answers for any or all respondents provide the Username and the code of the Answer For example john abc com 0 lf an answer is not pre populated for a particular user they will be presented with the question while taking the survey This feature is only available when your target audience is My Web Site Visitors or My E Mail List and Respondent Groups are employed Question Which department do you work within Responses Accounting Advertising Market Research Operations tou wow ou a WN O Finance Set answers for this question Supply a space or tab delimited list of Username and Answers user user2 users userd users Or upload a text file id Set these answers amp Back to questions To save this information select Set these answers Your respondent usernames and corresponding responses will then be displayed on the page as shown below To remove respondents answers from this list you may select one or multiple rows before clicking Remove these answers Username C useri 1 Pre populated questions will not
161. ons page Next open the Advanced Features menu located within Survey Controls Survey Controls Display Settings Review Questions amp Answers Formattin Logic Other a Preview survey x Import export if ee eg Link questions ab Rename survey 4 Live preview Reorder questions Survey colors 38 Question rotation Restrict access Add question Question names A Survey language e Define guotas Undo changes Continue ae Search replace Remove logic Runtime notifications As Encrypt answers gt Skipping amp Page Breaks From the Advanced features menu navigate to the Other Options tab where you can then select your respondent group by name 92 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Advanced Survey Properties You can only set the properties below if you are using your own e mail list or website to recruit respondents ab Survey Text Thank You Page Alternate Thank You Pages J Scripts Notifications Other Options LJ Display a progress bar for respondents of this survey CJ Exclude question numbers from this survey C Require all questions in this survey to be answered LJ Do not show the copyright C Secure this survey Use client side validation CI Show error page LJ Allow my respondents to participate in other surveys after my survey has completed Align Buttons OLH Left Right Invitation No I
162. onse The default is the Next Question 17 Please rate your satisfaction with each of the following features Select lone fo Unconditional skip Next Question There may be instances where you want to skip respondents based upon numeric answers provided C Force a pagebreak after this question Evaluate this script after the respondent submits this question if 07_1 lt 4 goto 8 goto 9 When using the numeric question type you can write scripts using symbols representing less than greater than or equal to You will find some of these symbols under General Scripting Help and Logic after the Ed save and refresh questions fm Save and close Cancel example below Internet 81 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved For example e if Q8 lt 3 goto 9 goto 10 That is if a respondent states less than 3 in question 8 go to question 9 otherwise proceed to question 10 Evaluate this script after the respondent submits this question h1f O8 lt 3 goto 9 qotol10 l fel Save and refresh questions I Save and close Cancel 82 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved d Other Other ab Rename survey fm Restrict access Undo changes t Runtime notifications i Rename
163. ontact our support team at 800 545 0234 or support insightexpress com should you have any questions require assistance or need us to provide you with the instruction guide e Custom Emails Email Name Type Created Test Email Copy Email No Records Found Create a new custom email 86 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Greate Custom Errail Pease complete cach of fe elements below fo create your cuetom email To per eonaling pour erie i Bach may Comb mine fake inten your suriy OF pear Next you will need to customize the email that will be sent You may designate the senders name e mail address subject and customize the personal message being sent to respondents This can be used as a way to thank respondents for participating in a survey or asa follow up email Upon saving custom email go back to the editing screen of the survey and once again choose Respondent Notification under Runtime Notifications You will now be able to filter who you will send a Respondent Notification to based on how a question was answered If you would like each respondent who completes a survey to receive a Respondent Notification email click select responses next to the last question in the list and choose Any or Is Answered before saving the notification 87 Survey Creation Confident
164. ontents Copyright 1999 2010 InsightExpress LLC All rights reserved eight small dots to the left of the responses When you are finished creating your Drop Down question you can choose to Save Changes Save and Preview Pre populate Answers Add to library or Cancel Save Changes allows you to save the changes made to your question and returns you to the Sequence Questions page where you may add additional questions Done with preview Start over Show console Auto answer 3 Drop Down Box Save and preview allows you to REESE preview the question as it will appear to a respondents prior to Not Selected Extremely valuable retu rning to the Sequence valuable ereen New Question Neither valuable nor not valuable sia btEypress LLC AII Rijit Rese med PatitPerdhg Nether valu ems LiG Fuh sere patat Questions page By clicking on the Not at all valuable J eS Cropping Tool icon to the left of the question number you can make modifications to the question before returning to the Sequence Questions page If no further modifications are necessary simply click on the Done with preview button at the top of the screen Pre populate answers is detailed on page Error Bookmark not defined Add to library will add the question you have just created to your Personal Question Library Your Personal Question library can be found in the Available Questions box when you add a new question Libraries Custom Custom
165. order Show a border around the grid Rotate rows Rotate the rows for this grid so they are presented in random order beta Benat the colare farihie hueso go trey are oreeiniet hrindir A ONCS created an MD grid can be very Video player settings difficult to edit Due to the complexity of MD grids you must rebuild this question type if you would like to add delete response rows columns However while you can make text edits without re creating the question you must also edit the text as it appears within the parent question as well as each child question Data Propagation When editing a child question you also have the ability to propagate all recently made changes to other questions within that grid The following options are available Don t propagate these changes to other questions in the grids Propagate these changes to other questions in the same row Propagate these changes to other questions in the same column Propagate these changes to all other questions in the grid Don t propagate these changes to other questions in the grids Will make the changes to this one question and leave all other questions alone Set by default Propagate these changes to other questions in the same row Saves these changes to the other questions that appear in the same row Propagate these changes to other questions in the same column Saves these changes to the other questions that appear in the same column P
166. ortance Assign each element a unique value from 1 to the number of elements in the grid Drinking Sleeping g Other Question Libraries There are other question formats available in our library database These question types are offered in addition to the Custom Library the default library that appears when adding a new question to your survey Displayed on the left of the Custom Library questions are several other question libraries that may also be of interest Libraries Cus bom e Panona Cuestion Library Fu eemierit Fave TOLTO Carey aot es nore Cremer ship Pricing Purch itis Se fae iri Techy ares Test of Concent Statement Irene Lage DE T Custom HTML Al Catepones e Chisel Pom Exe trng Ka iia pa 2 Dianensional wiis inde Dien Be Rada Buttons 1 w c t Gnd Muti Single Saart Mutan Gd BD 53 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Similar to the preformatted surveys that were discussed on page 11 InsightExpress also offers a bank of pre constructed survey questions that you may use within any survey you are constructing Simply choose which questions you would like to use as a template and edit each to suit your specific needs For Example the Demographics Library is selected below Libraries Demographics Custom Personal Question Library gt Agreement e Male Oo Awareness Female Q Demographics
167. p 7EM email i Date Question Profile Defaults None Placeholder Available Options Min Max Date The Date question simply allows you to ask a respondent for a date in the format of Day Month Year To build this question type simple enter the question text into the field You can also upload an image into the question text The question options for the Date question are Question Tet CJ Question HTML 4 Preview Enter Gate Day Month Year i mer the earliest acceptable Cae Enter the latest accentabie date Show question previn E Save changes 2 Save and preview 3 Add tp library Cacal 48 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Here is how the question will appear to a respondent Done with preview Start over Show console Auto answer 15 Enter a date Day Month Year Z 15 Enter a date Day Month Year legal Copyright 1999 2009 InsightExpress LLC All Rights Reserved Patent Pending InsightExpress is a registered trademark of InsightExpress LLC Respondent Privacy Statement ii Query Strings PLEASE NOTE TO ENSURE PROPER DATA COLLECTION ANY QUERY STRINGS MUST BE INSERTED AS THE FIRST QUESTIONS WITHIN YOUR SURVEY Question Profile e Defaults Hidden e Available Options None Query strings are hidden questions which can allow you to identify respondents or groups of respond
168. p pattern and choose the Skips Scripts amp Page Breaks option 75 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved UserlD Once you choose Skips and Scripts J Thank you for participating in our survey Please click on the continue button to begin a new window will appear which will ER Drop Down Box allow you to set your desired skip 0 Extremely valuable pattern As shown in the example 1 Valuable j 2 Neither valuable nor not val gt below respondents ee 3 Not valuable Extremely Valuable to question 3 Ah Preview P ee Fs copy can be skipped directly to question P tion cancion there 6 In order to program this skip Select ONE of the followin Delete pattern question 6 was selected via 0 Extremely valuable Dea oe the corresponding drop box for that See response 3 Not valuable 4 Not at all valuable Modify Survey Skipping Windows Internet Explorer You can use these drop down http admin insightexpress comjix editSkips aspx popup truespos 2 boxes to a pp ly ski p patte rns to To include skips for respondents who respond to this question indicate the next question that should be completed based upon the answer to the current question You may introduce skip patterns by using the both si ngle select a nd checkbox drop down boxes to the right of each response The default is the Next Question 3
169. pages You can also choose how you would like the invite to appear on the page The most frequently used settings include popping up on the page popping up when the respondent exits the page or having the invite pop under the website s page Invitation Default Invitation Intercept Rate 100 Ho l PI Fopup on exit Invitation Size Pop under Popin required DHTML browsers Survey Window Size PopinfPopup required DHTML browsers Invitation and survey window sizes may also be customized You may select how tall and wide both items will appear to respondents when intercepting pages The Web Site Interception Invitation Deliver feature also allows users to include settings within the invitation popup window ie making it resizable including a scroll bar tool bar and or a menu bar However we advise users to use these options with caution as invitations should be displayed as simple as possible Often the respondent may grow confused by the invite when too many options are available 109 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Invite Delay O Invitation Size 400 x 400 Survey Window Size 600 x S00 LI Full screen Popup Window Settings Resizable Scrollbars LJ Toolbar LJLocation U status U menubar Cookie Mame foptiona Cookie Expiration days on on date optional Invite Activity Titling the invitation s
170. pboard allowing you to place these charts into presentations and Word documents And 2 Export the current page to Excel When exporting this data to Microsoft Excel you have several options e You can choose to place each question on a separate page of an Excel spreadsheet e You can choose to have the charts graphs be shown on a separate page from the counts and percents table e You can decide whether you would like to export your results file as a compressed zip or uncompressed xls file e You may also force the chart type being exported By default exported charts are formatted as stacked bar graphs 138 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved 2 FILTERS Filters allow you to cut and or display the responses of your data based upon specific criteria you define If you need to define a specific subset of data that meets certain conditions you can create filters within your data by following the steps below To set up filters select the Filters button on the View Results Online page Online Results RRA Results Training Melhs Why did you a the 5 Super Hoe on your Dy IR w likely are you to visit a website to view one of the advertised brands in the Super Bowl CB Ahy you say you are likely to visit a website to view a commercial Select all that apply RB 25 Overall do you think the Super Bowl commercials this year
171. please use the Live Preview feature Instead the following page will be shown Done with preview Start over Show console Auto answer 2 Droo Down Box You have completed previewing this survey U Start Over Return to the irst question of the survey Done With Preview Stop previewing this survey and return to the preview page ha Review Responses Review the answers that were recorded during this session Review Responses Upon completion of a survey in preview mode this option will show the answers that were recorded during the preview These answers will not be counted towards the live survey results Done with preview Start over Show console Auto answer 2 Drop Down Box You have completed previewing this survey U Start Over Return to the first question of the survey Done With Preview Stop previewing this survey and return to the preview page Responses Question Response 10 72 startTime 10 22 2009 10 43 19 AM Drop Down Box Neither valuable nor not valuable Select ONE of the following Neither valuable nor not valuable Blue Select ANY OR ALL of the following Groen Vanable point horizontal scale Enter a single text line Enter a text based or open ended response Enter a number Please rate your satisfaction with each of the following features Select one fo Q10_2 Q103
172. ponse simply enter the same value for both the minimum and maximum as shown below To exclude a particular response from result calculations simply leave the code value blank for both the a To excl u d ea pa rticu la r respon se fro m resu It minimum and maximum columns Please note that by doing so the counts for the corresponding response will be zeroed out all affected base sizes and proportions will be re calculated to reflect this esis calculations simply leave the code value Automatically assign codes blank for both the minimum and maximum ae _ columns Please note that by doing so the esponse im Value aximum Value Suniti counts for the corresponding response will rongly Agree mem be zeroed out all affected base sizes and Nahian na proportions will be re calculated to reflect Disagree this exclusion Strongly Disagree Not Sure f Save options O Cancel 134 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Reset The reset option allows you to remove all of the reporting options that you have adjusted for each individual question Clicking Reset question options will remove all display options and coding but will not remove any netting or column netting To delete any nets placed within the question you must click on the netting and column netting tab and delete each net that was created ind
173. pt In E Mail List Number of Completions 1860 Survey URL http www insightexpress com s ABCDHHHHHt You may also retrieve your live survey URL after launch by selecting your survey and choosing Running Survey URL Test survey 7 11 2012 Preview Survey A Live Preview Survey Edit Survey Oy Copy Survey E3 ose Survey 22 Allow Sharing al Move Survey Survey Details Once a survey has been made life only the Thank You Message Not Running Message and Web Site Intercept Invitation Delivery settings may be edited 105 f Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Survey Text yyeb Site Intercepts Invitation Delivery Thank you message Edit customized thank you message s while survey is live Mot running message Display messages to respondents attempting to access a closed survey Sj Save changes Prior to sending the email to respondents you may need to delete your browser cookies and cache to ensure that you are not sending a link that is cookied bringing respondents directly to the Thank You Page If you are sending your survey via email simply place the live URL into the body of your email text Please make sure to test this link prior to sending it to your email list Also you may need to delete your browser cookies and cache to ensure that you are not sending a link with interfering cookies Otherw
174. quotas Undo changes Flash survey preview als Search replace gA Remove logic Si Runtime notificatic Add question As Encrypt answers 9 Skipping amp Page Breaks Continue a Questions and Answers Questions amp Answers Import export HE Reorder questions Question names tac 2earch replace Aa Encrypt answers i Import Export To export a survey into a text file click on the Import export link in the Survey Controls box Export Questions as XML By selecting the option to Export Questions as XML you may export your entire survey not just a question to an XML file Export Questions as XML Surveys exported as XML documents can be imported later provided that the file is strictly formed as a valid XML document There are many free XML editors available to ensure the document is edited correctly although notepad and other text editor can also edit XML Export Questions 57 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved When selecting Export Questions option a new window will appear containing the survey s html coding gt C Documents and Settings tnorasing My Document fag J n v Pager Safety Tools lt xml version 1 0 encoding utf 8 gt lt Survey ID 196743 gt lt Properties gt lt Name gt Survey 123 lt Name gt lt AccessCode gt 3823745362 lt AccessCode gt lt Title g
175. r Question Type Examples for Importing and Exporting later in this section Import Questions as XML Please save the XML file to your computer after making any edits To merge these edits with your survey 1 Return to the Import Export section of your survey 2 Select Browse 3 Choose the new survey file and click Import Questions Import Questions from XML Select the file to upload for importing back into your survey Please be aware that any changes made to the XML file will be reflected in your survey and could result in updating many questions and possibly damaging script and or skipping within your survey Browse import questions 58 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Once you have imported your revised questions you will receive the following notification Alert Your edited questions will appear on the Sequence Questions Page They may be modified as if they were created within the online survey tool Import Export Text Files Import Export Text Files Although XML is the preferred format you can still import and export text files Import Export To export your survey into a text file 1 Select Export The next screen will present two exporting choices 2 Depending on your intent you may select either o Include position information with questions so that you can import my revisions back into th
176. r survey by selecting Manage users for this group Group Name Respondent Group Name Logins are case sensitive L Manage the users for this group Then copy and paste your respondent usernames and passwords from an Excel file into the box provided at the bottom of the following page You may also upload this information in a text file This is the same process that you use to pre populate answers My Surveys New Survey Groups Account Settings Online Help Manage Group Members You can add and remove respondents from the group you defined To add one or more respondents enter the Username and Password for each respondent separated by a space or cut and paste this information from a tab delimited file i e Microsoft Excel etc To remove a respondent click on the corresponding Remove icon When finished press Add these users Users in this group Username Password Remove There are no users in this group page 1of1 Goto page 1 0 total records Add users to this group Supply a space or tab delimited list of Username and Passwords OR Upload a text file with users _ Add these users Back to respondent groups 90 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved You can choose to manually insert each respondent into the field or you can upload an excel file which will automatically populate the list of r
177. rier Eorna r EEE EEEE E anna ean 74 vV Skipping amp Page BredkSniiinisui ioina iiei hiini iiei n i a anieri ii 75 i iin ards st AEON 77 e I a A EE A EEA 79 o E E E E E EER E E T E A A AT TE E T ee ee eee ere en 83 k Anoe U T oirre ET ops ey aa aees 83 e A E a A E ee eee 83 L UOCE ea Er EEO EO 84 i Runtime NotICaUONnS sierareecniererrir eieren ini a n aA NATOER 85 7a SURVEY DATA PRE POPULATION sssicasccccicswcivarivecicsteanciwdelsdcaanveonesssecustalstateasvicanticative 89 a Step One Creating a Respondent Group cccccccssecccsseceececnecceeceaeecesuseseecessneeseeeeages 89 c Step Three Pre populate Respondent Answers cccccccssccseceseccescceeceeceencceeeeeeeeeeees 93 6s PREVIEW UR VE sairdinre i an E AE 96 a Preview Survey sesessessesesersrsrsrrersrsrsesrrsrsrsrsrrsrersrorrsrorsesresrerseorrseseseoresesesroresesesereesenee 96 o EaP V a E ee E TA 99 9 SURVEY LAUNCH vrcccrseccsicacavavkeseneasncnenwtsuedenesnascuanscarceusessscseeaenedvansiecestuseeensasvensioanaies 101 a Submitting Your Survey to Launch ccccccccccsecceseceeeeeeeeeneeencececeenecenceeeceeneeeeeeeeeeeness 101 b Confirm Your Survey Name cccccccccscccseccscccsecesecesccceeceeceseceseceeeeeeeeseceeeeseeeseeeeesees 101 c Selecting the Target AUCICNCE ccccccecccsecceececeeccuececeuceceeeeaeeceseeseuceseuceseeseseeeeaaeees 102 d Designating Target Completes ccccc
178. rmation Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved After clicking on Save Options the chart will show the counts and percents of each individual response row as well as sums from the column nets that were created In general how would you rate the following elements of the Super Bowl compared to other years Total B Total Much Better About the same Worse Much Worse Not Sure Response w N N N N N N Total 489 100 000 Halftime Entertainment 481 98 364 6 27 859 100 57 Pregame 481 98 364 3 41 164 3i 12 Beginning of Game 962 131 69 The Game Itself 484 98 978 38 636 47 13 Commercials 484 98 978 44 215 TL 13 Total Codes This section allows you to adjust how the tool codes the responses so that you can recalculate various functions like mean median and standard deviation By default questions are coded as follows Single selects Radio button or Drop Down Questions 0 N Multi selects checkbox questions 1 N The default coding is shown below To adjust the coding used in result calculations you can select a sequence from the drop down menu or manually enter a numeric value or value range For example If your response is an age range such as 18 24 you can set your minimum value to 18 and you maximum value to 24 for that response If your answer option is a point on a rating scale and you only wish to have one code assigned to that res
179. ropagate these changes to all other questions in the grid Changes all questions within the grid 43 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Please Note After propagating changes you must re label all child questions as propagation also applies to row column labels e Numeric Grids Numeric Grids Numeric Grid Ranking Gri Allocation Grid 27 st eel s LF 2 7 6 3 _100 i Numeric Grid Question Profile Defaults Required Available Options Min Max Value Min Max Sum Sum Default Value Row Width Height Label Width Drag Drop Rotate Rows Show Sum Force Whole Numbers Ranking Format Hide Labels Optional Required Numeric Grids allow respondents to provide an actual number across multiple attributes Column List Advanced Column List Column Label Double click to edit HTML oan Number Response List Advanced Response List Response Double click to edit HTML aaa at i Eating Drinking Sleeping Gf 2 2 oo ag To utilize this question format you will simply enter in the question text and then specify the column label and response list Images or anchors can also be added to response rows You may also use the dragging feature to reorder the response list To customize the list further you may double click a response row This will bring up the HTML editing toolbar and will allow you to apply r
180. rs m 2 Completes Copy Delete O Y Females 264 4 C Delete selected filters Quotas E 2 Name Rule Quota Count 18 34 AgeTarget 30 196 152 35 49 AgeTarget 31 176 3170 50 AgeTarget 32 191 175 Females Q26 1 255 264 Males Q26 0 255 229 Midwest 1 1 and Q29 1 125 Northeast 1 1 and Q29 3 125 South 1 1 and Q29 2 125 Under 18 1 1 and Q27 0 or Q27 1 0 o West 1 1 and Q29 0 125 120 Y Create a new filter l Get the latest counts ij Back to view results online To update the criteria of a filter simply click on its name and you will be brought back into its definition page To delete it select the red delete button located on the right hand side On the bottom of the page you may also select Get the latest counts to update the number of completes the filter has captured on a running survey 144 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved b Auto Filters Auto Filters create simple filters for each response row of a single select drop down or radio button questions or multi select checkbox question With a single click you can great a separate filter for each age group within an age question or each region or state within a question that asks a respondent about their geographical location SF Create a new filter Sf Simple filter g Compound filter
181. rsion Will download the full logic printer version of your survey in addition to survey coding tags html and other various style codes 119 Misc Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Please Note If you would like to save the web browser version of your survey for the purpose of e mailing it be sure to save the file as HTML only as shown below Otherwise certain printer version content may be lost when translated to other computers Save Webpage Save in E Desktop T B My Documents l 2 My Computer My Recent a My Network Places Documents My Documents ys My Computer gt File name Printer Version My Network Save as type Webpage HTML only htm html Encoding Unicode UTF 8 2 UPLOAD IMAGES Images may be uploaded into your survey in several places You may upload images into the following areas e Question text e Response list e Concept question type where you can upload multiple images e Header footer of the survey you may move one or more questions throughout the survey and reorder them at one time To upload an image click on the add image icon or image link add image All images must meet the following specifications Format jpg gif ong or omp File Size Less than 300 KB Dimensions No more than 600 pixels in width Images larger than 300KB
182. s follows Fe Please rate your satisfaction with each of the following features Select one for each Very Very Satisfied Dissatisfied Ease of Use a a O O b Technology O c Interface O d Speed O Copyright 1999 2011 Insight Express LLC All Rights Reserved Patent Pending Insight Express is a registered trademark of Insight Express LLC Respondent Privacy Statement ii Multi Select Grid This question type allows respondents to select multiple answer choices in the same row Question Profile Defaults Checkboxes Optional Available Options Table Width Height Row Width Column Width Min Max Checks Total Min Max Checks Rotate Rows Rotate Columns Checkboxes Force a Response Display Cell Labels Hide Row Labels Multi Select Grids are the same as Single Select Grids except for one key difference the option 38 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved to allow multiple selections in the same row is checked off by default Please note You may also add an opt out column such as None of these or Not Applicable which can be set to mutually exclusive by placing the tag lt mutuallyexclusive gt next to a column label Additional features for this question are J Oton Opi hale wet Tdi hat if this option is unchecked the grid will become a Single Select Grid type Please note If you choose to
183. s you to receive notifications when any of the following occur e Survey completes e Survey reaches a certain number of completes e Survey reaches a certain number of views e Arespondent provides certain answers Please note If you are interested in obtaining this feature you may contact your Account Representative or InsightExpress Support for assistance There are two types of runtime notifications Client Notifications and Respondent Notifications Client Notifications Allows you to send a notification to your email address or to the addresses of your colleagues This notification also allows you to choose a personal message to be sent within the email and also attach survey results charts for each question that was answered 85 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Create a New Runtime Notification You can be notified when any of the following events occur a respondent provides specific answers to the survey the survey reaches a specified number of completes or the survey reaches the targeted number of completions Send an email to these addresses separate multiple addresses by commas customerservice insightexpress com With this subject InsightExpress Notification And this message And attach a summary provided by the current respondent Oa summary provided by ALL respondents O nothing Cl
184. se Next 4 You will then preview the final layout and structure of your imported survey questions You may select Next to finalize the import process or select Back to questions to return to your main survey edit page Orop Omya joi insightexpress gt Not Selected x 2 Select ONE of the folowitg 61 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Please note By default all imported questions will be set as optional ee ii Reorder Questions This feature allows you to easily move one or more questions throughout your survey You may also use this feature to delete multiple survey questions at once To reorder a block of questions select the first question of the block Then hold down the shift key on your keyboard and select the last question of the block Doing so will also select all questions in between Then you will be able to click and drag this block to re order SAREE these questions within your survey 8 2 Thank you for pectcipating in cur suni Pease chek on the continue tution to begin 3 Drop Down Gor 4 Select ONT of the following 5 Select ANY OF ALL of the fotowing 6 Please consider this image before answering the folowing question s If you would like to delete selected questions sjonen oneee __ select the icon located within the upper right hand corner of the block as indicated in the imag
185. se added within the field provided will be denied access to your survey e By default all computers will be Denied Access This option denies survey access to all domain names and IP addresses Only those added within the field provided will be able to access your survey Please Note Any user denied access to your survey will see a message of Access Denied Restrict Survey Access You can heighten the confidentiality of your survey by restrict individuals originating from specific domain names or IP addresses from accessing your survey Below please provide valid IP address s in the form of a b c d and or valid domain name s www website com By default all computers will be Granted Access Denied Access Add these to the list_ Back to questions Apply these settings Domain names should be entered in the format of www site com and IP addresses should be entered in the format of a b c d ii Undo changes It is possible to rollback changes made to your survey and return to any of its previous states These archived versions of your survey questions contain all formatting question grouping skipping and linking as they were defined at the time the archive was created The editing session is archived when you leave the Sequence Questions page or log out of your account Every time you go back into your account you will see the previous session s archived For example if you add a quest
186. ses Please select each portion of the game you watched How did you watch the Super Bowl select responses Why did you watch the Super Bowl this year Select all that apply select responses Which part of the Super Bowl broadcast do you enjoy the MOST Select one select responses Which of the following do you tend to remember the MOST after the Super Bowl Select one select responses Thinking of Super Bowl advertising what is the most memorable ad during the game or halftime that you recall seeing this year select responses 141 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved The next step in creating your Simple Filter is to define the filter criteria To do this click on the Select Responses link to the far right of any survey question This will expand the question to show a list of responses which you may include within your filter You may also choose to filter your data by respondents who did not answer a particular question 26 Finally here are just a few more questions for classification purposes only so that we may group your answers with others like you hide responses What is your gender F Male F Ao response Please note When creating simple filters you may select more than one response in the same question or multiple responses between several different questions If your filter
187. set This edits the response set of the destination question to match the source question In order for the linking feature to work properly the answer sets for the source question and destination question must be identical If you believe that the answer choices are not identical this would be the appropriate option to select After you set up the features for the link you click on Create Link The next page will show you the link that you have created 70 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Link From Link Type Link To Select ANY OR ALL of the following Checked Select ANY OF ALL of the following Il i a ee ee Create a new link Back to questions It will also show you the source question the link type and the destination question You will have the option to modify the link or remove the link when it is no longer necessary ii Question Rotation Question Rotation allows you to rotate the presentation of a question or a series of questions to prevent all respondents from seeing those questions in the same order For example you may wish to show 3 concepts and ask if respondents would be interested in purchasing them By setting Question Rotation respondents will not always see the same concepts first reducing the potential for bias selections Question Rotation The rotation of questions or sets of questions can be
188. specify how wide the entire grid table will be you will need to make sure that the table width is equal to the pixel width you choose for the column of the response list as well as the entire area for the checkboxes Here is how this question type will appear ee Please rate your satisfaction with each of the following features Select all that apply Product 1 Product 2 Product 3 als easy to use d O O b ls inexpensive O P O c Fulfills my needs O O d Insight Express is a registered trademark of Insight Express LLC Respondent Privacy Statement 39 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Multi Dimensional Grid Question Profile Defaults Depend upon child question type Available Options Parent Question Hide Side Labels Show Labels Show grid Border Rotate Rows Rotate Columns Available Options Child Question Depend upon child question type A Multi Dimensional MD Grid is a complex question type that allows you to ask respondents multiple questions across a variety of question types for one or more specific attributes all within a compact format Upon selecting the Multi Dimensional Grid question you will be presented with four MD question types that depend upon the type of questions you would like respondents to answer Once you have selected an MD grid type you will be guided through the question creation process MD Gr
189. stions 69 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Once you select the source question the page will refresh itself and present you with three more options Link Type Destination Question and Override Options The next step when linking questions is to select the destination question Source question 2 Drop Down Box 3 Select ONE of the following 4 Select ANY OR ALL of the following 10 Please rate your satisfaction with each of the following features Select one fo Link Type Not Selected bal Destination question 3 Select ONE of the following A 19 Favorite 22 Price Importance 23 Price Sat sfaction v Override Options Do not modify answer sets Modify the answer set destination question to match the source question 1 Create a new link Ei Back to questions Please Note In order to properly link questions the answer set for the destination question must match the answer set for the source question Once you select the destination question you must specify e Do not modify the answer set This leaves the answer sets of the source and destination question untouched An example where this option would be appropriate would be if your source question had a response choice of None of the above and you wanted to hide this from the response set of the destination question e Modify the answer
190. stions are labeled according to row and column so that you know which question to edit In this example question 1 is the parent question and questions 2 4 are the child questions After the grid is created you may edit the text of the parent question and or each child question inserting or formatting appropriate question response text as you would within any non grid question type In this example the final product will appear as shown below Please rate each manager listed below Note For satisfaction 5 Very Satisfied and 1 Very Dissatisfied Satisfaction 129345 hich managers would you Which manager did you work with again like best a ManagerX O O O b ManagerY O O O O c ManagerZ O O O O O O O 42 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved The question options available to all child Sais questions depend upon the type of Satisfaction question being asked and mirror those lial lille il offered by their non grid equivalents However the question options offered within all parent questions are the same please refer to image below Multi Dimensional Grid Which manager did you like best Row Labels Manager nbspx Manager nbsp lManager nbspZ 2 Question Options Hide side labels Hide the side labels from the scale Show labels Label the questions in the grid Ed iting M D G rids B
191. swers Shows only the question labels numbers and answers e Questions and Answers and Skipping Shows just the question labels answer options and any skipping including selectively present and scripts e Full Logic View Shows everything in the survey including question labels answer choices skipping and response question options such as min max values specify boxes rotation mutually exclusive responses page breaks and question types You also have the option to hide or show the following e Spell check Shows survey spelling errors e Response Numbers Will display the data code of each question response row These codes are used when referencing certain response rows for advanced logic or scripting Also these codes reflect how each response will be coded within certain results exports e Quotas Will display all quotas and quota logic at the top of your survey editing page 15 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved e Logic Errors Will show all logic errors within advanced survey scripts Suey Controls ClShlay settings Detail level Full Logic View wt Show LI Spell Check V Response Numbers U Quotas U Logic Errors amp Refresh If at any time you would like to refresh the page of the Sequence Questions please click Refresh 16 Survey Creation Confidential Information Entire contents Copyright 1999 2010 Insi
192. t Descending order Will display the results where the total counts go from largest to smallest No Sorting Will display responses in the order in which it was built into the survey The Show dropdown list allows you to specify how you would like to view the total columns for each question you choose to view the results of online 161 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Percents by column Percents by row Counts Counts and percents by column Counts and percents by row Percents by column Shows the percents against the column total Percents by row Shows the percents against the row total Counts Shows only the counts Counts and percents by column Shows the counts as well as the percents against the column total Counts and percents by row Shows the counts as well as the percents against the row total e Display Several display options can be checked to apply them to the data or left unchecked Show total row Includes an additional row for total counts Show charts Shows charts for each question being viewed Terse Removes the rows where the total number of responses is zero Include no response Includes those respondents who did not answer the question 162 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved
193. t Beers Hidden Around Bud Light Guys on the Root Bud Light Magic Fridge Budweiser Animals Playing Foo Budweiser Stadium Does the W Budweiser Pony Pulling Wagon Burger King WWhopperettes Danc Cadillac Escalade on Runway CareerBuildercaom Monkeys an Once you are satisfied with the order click Save banner book For more information on how to view your results with a Banner Book please refer to Selecting Banner Books on page 155 150 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved e Importing filters Along with building filters from scratch you can also import filters from existing surveys in your account by clicking on the import hyperlink in the green Survey Filters box You are logged in as Logout My Surveys NewSurvey Groups Account Settings Online Help RRA Results Training Survey Filters You can view your results by using a filter a capability the displays respo based upon specific criteria you define Filters may be constructed to include multiple answers from multiple questions display the results of my survey for males who are between the ages of 18 to 25 Below are the filters you have define ne ats are calculated in real time To speed page loading you can turn on complete count caching You cag als import filtersifrom other surveys in your account Let us know what you think Help us improve by providing feedb
194. t provide specific instruction My Website Visitors With this target you will receive an automated email containing your survey s live URL once your survey has been processed Within this email you will also receive a JavaScript tag which you may then embed this within a webpage Once your survey s audience is selected click the Save my selection button at the bottom of the screen Please note External sample options delivered by InsightExpress via e RDD or our many longstanding partnerships with sample providers are not available through these launch methods If you are interested in fielding a survey to an InsightExpress audience please contact your Account Representative or an InsightExpress PM amp O Coordinator for more information 102 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved d Designating Target Completes After selecting a target audience you will be brought to the Target Completes page Here you will determine how many completed surveys your survey will collect before automatically closing Once the target number of completes is entered click on am satisfied with the number of Target Completes If you would like to go back and change the target audience click on Change my target audience Target Completes Please set the desired number of completes for your study below Enter the number of people who you want to complete
195. t InsightExpress com lt Title gt lt LanguageID gt 1 lt LanguageID gt lt ProgressBar gt False lt ProgressBar gt lt HideCopyright gt False lt HideCopyright gt lt HidePrivacyStatement gt False lt HidePrivacyStatement gt lt HideQuestionNumbers gt False lt HideQuestionNumbers gt lt DisableProfanityFilter gt False lt DisableProfanityFilter gt lt ClientSideValidation gt False lt ClientSideValidation gt lt ShowErrorPage True lt ShoweErrorPage gt lt RolloverInvite gt False lt RolloverInvite gt lt Secure gt False lt Secure gt lt QuestionRequiredOverride gt False lt QuestionRequiredOverride gt lt Properties gt lt Questions gt lt Question gt lt ID gt 5650683 lt ID gt lt Position gt 0 lt Position gt lt Type gt 7 lt Type gt lt Required gt True lt Required gt lt Label gt On a scale of 0 to 10 please rate the satisfied of the exhibit lt ix options gt lt points 0 10 gt lt labelpoints gt lt ix options gt lt Label gt lt Responses gt lt Response Not at All satisfied lt Response gt lt Response gt Very satisfied lt Response gt lt Responses gt lt Question gt Misctinn The beginning of this document outlines survey properties This section is followed by the survey s questions and response choices Updates can be made to the bolded black text except for the question ID number Question type values the values that identify the question type can be found unde
196. t functionality within your user account Online Chat Support Client Handbook Click here for more details in Si g htex press ie Research for the Aight Orcision InsigmExpress Online Chat Support is avaliable Insight Ex press Monday through Friday Sam to Bom EST alive age Online Chat Support can assist you with real time help a Available Monday through Friday 8am to 8pm EST Click harg for more details Click Here for Live Chat pire Shel by Sahin MmsigMExpress Support Hours of operation are InsightExp ress Monday through Friday 8AM 8PM Eastern Time Close Chat Session Support Hours with te exception of holidays Click here for more details Market Research Tools Allows you to search for the most recent marketing research terminology and calculators insightexpress sae market research tools Burns Bush Mihaita Complimentary Market Research Resources website em select a Market Research Calculator Marketing Research Terms and Definitions Search for a Marketing Research term Beare Ability to control distribution and promotion Abstractlexecutive summary Acceptable error ACNielsen Homescan Panel ACh ielsen s Category Business Planner ACORN Actionable difference Active deception Additivity Adnorms Client Handbook Allows you to open the Client Handbook from the site Platform Enhancements This section details our most recent platform enhancements 5 Survey Creation Confidential Inform
197. t of questions To rotate single questions you must assign them consecutive values For example if you are rotating 3 questions each question will be assigned a different value 1 2 3 71 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved If you are rotating a set of questions individual questions within each set will have the same number but the numbers will be different between the sets For example if you are rotating 3 sets of questions with 5 questions in each set the numbering scheme would be 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 respectively Please note For Group Rotation to work properly single questions or groups of questions may only be rotated if they are built in chronological order For example 1 2 3 is acceptable but 1 5 7 is not acceptable Please note Group Rotation does not always function properly with selective presentation rules Instead of Group Rotation you may need to apply scripted skips to ensure respondents are rotated properly Please contact InsightExpress support if you require assistance with this iii Define Quotas You may use Define Quotas to define the number of maximum completions based upon the responses to one or more questions in your survey This feature can ensure that a target number of responses meeting specific criteria are collected Quotas can be used for surveys launched through either My Opt
198. tance ygn 13 Allocate POU response Mal mom t3 2 specie toisi ami H Rank ihe Pol ameg tems m oniar ol impartangs As sign 15 Emer a date Dayi Menih ea 16 For each of ihe following care indicate your satisfaction 0 Fisass toll we Petre h Giosing rabe in imipdrtance and 4 239 Phease iabe your salialachen and impodance levels for d J enpated grd d3 Pls cate y ur satisfaction beatis and the kvt of impe 7 End of survey Saag i Mant Question ae a Skip io lhe closest question L Farce a pagebresk alter this question T 4 ri Late i a hed Question CL Force a paqebrest afar thie question From this page you are also able to force page breaks by checking off the Force a page break after this question checkbox Please note Page breaks help to avoid lengthy pages Often times when a page is too long a respondent may not notice error messages above questions The survey refreshes to the top of the page when an error is submitted Adding page breaks after every 1 3 questions minimizes respondent fatigue by eliminating scrolling Page breaks allow respondents to answer questions in manageable sections to ensure more complete data capture Defining Skip Rules by Question Skip patterns are used to skip respondents over certain questions based on their responses to previous ones Skip patterns can be set up in multiple ways While in edit mode click on the question requiring the ski
199. than once a month na rnez ao b ae 9 Crossab li Quescinn options P ic Erula a Putiih puis a Cross Tabulation of Data 124 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved The Cross Tab feature lets you compare data from one question to another or make comparisons among several questions One way to access the cross tab option is by clicking on one of the specific questions that you would like to compare and going to cross tab Because Cross Tabbing a question essentially means that you are creating a grid based on two elements single select and multi select grid question types cannot be cross tabulated The cross tabbing option for Numeric grids and any open response question type will also not be shown as these question types are also not supported by this feature 4 Why did you watch the Super Bowl this year Select all that apply Default Fes Response M To Total 493 100 000 I tend to watch major sporting events 193 For the halftime entertainment I had a rooting interest am a fan of Steelers or Seahawks I m a football fan OODE ED Find responses To stay current on pop culture sports FS Export results to My spouses significant other asked me to watch with them Ernail results I bet on the game fI was involved in an office pool td Publish results My friend s asked me to watc
200. the counts chart shown at top above will be updated with the net the graph that appears below this data will not The chart will show the counts and percents of each individual response row as well as sums from the nets that were created Column Netting Column netting may only be created on Single Select Grids Creating column netting is the same as creating row netting for other questions The column nets will appear within the columns in the counts chart Similar to the netting of response rows column netting allows you to combine the data of 2 or more columns that have similar definitions For example in the question below 2 nets have been applied For all response rows inferring that a respondent believed that a particular criteria was better than a previous year a net was created and labeled Better For all response rows inferring that a respondent believed that a particular criteria was worse than a previous year a net was created and labeled Worse d 18 In general how would you rate the following elements of the Super Bowl compared Display Netting Column Netting Eades Reset Column Nettings Response Netting C About the same O Not Sure Name Net Create Column Net Color Default v Column netting cannot be set for all grids Select an individual grid question to create column nets a Save options x Cancel 133 Survey Results Interpretation Confidential Info
201. ther InsightExpress users Deleted Surveys Allows you to access surveys that you have deleted Recent Surveys Allows you to access surveys that you have recently edited or analyzed Please note there is a context sensitive Section Assistance area on the left hand side of every page within the platform to address most frequently asked questions b New Survey The New Survey tab at the top of the page allows you to create new surveys from 3 different options Please refer to Survey Creation Methods on page 8 for additional information My Surveys New Survey Groups Account Settings Online Help Survey ABC Y 2 juesion renew view rT select the desil ns box to sel T Create a new survey using a template Let us know what you think Help us improve by providing feedback C Groups By creating a group you can invite other InsightExpress users to see and modify surveys view results online download results and change the reporting options of surveys in your account Please refer to Groups and Sharing on page 112 for additional information My Surveys Hew Survey Groups Account Settings Online Help Survey ABC Manage groups My Surveys Below are your surveys in yol Sg Create a new group select the desired function i Invite other InsightExpress users to join a group Let us know what you think Help us improve by providing feedback 3 Survey Creation Confidential Information Entire contents Copyright
202. this type of question please be sure to define the scale being used Column List Advanced Column List Select Column Label Double click to edit HTML Image Rank Response List Advanced Response List Response Double click to edit HTML aes Eating Drinking Sleeping 5 Go Ge The question options for a ranking grid are identical to those in a number grid for more information refer to page 45 Remember to keep Ranking Format checked for this question type un checking this option will make this question type into a Numeric Grid Here is how the question will appear to a respondent Done with preview Start over Show console Auto answer 12 Rank the following items in order of importance Assign each Z 12 Rank the following items in order of importance Assign each element a unique value from 1 to the number of elements in the grid Rank a Eating b Drinking c Sleeping 46 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved iii Allocation Grid Question Profile Defaults Required Min Value 0 Max Value 100 Sum 100 Available Options Min Max Value Min Max Sum Sum Default Value Row Width Height Label Width Drag Drop Rotate Rows Show Sum Force Whole Numbers Ranking Format Hide Labels Optional Required The Allocation Grid question is a numeric grid question in which several question options
203. times after 10 22 2009 Cl Limit by survey start times before 10 22 2009 Require criteria for EVERY question to be true O Require criteria for ANY question to be true ed Save this Quota cancel Once the quota has reached its target number of completes respondents will be sent to the Thank You Page of a survey and not counted as a complete Once the quota has been saved you will see the quota in the quota table when you return to the Define Quotas page It will display the quota name the quota amount and the option to delete the quota You will also be able to export this table to a CSV file or an Excel file by selecting the appropriate icon on the top right hand of the table The quota rule will also appear on the Printer Version of the survey 73 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Survey Dale 11 10 2009 9 47 48 AM Created 10 13 2009 2 53 32 PM Target Completes 100 Price 1 000 00 Quotas Completes Rule Extremely Valuable 100 Q2 0 If you add or delete questions or answer choices before setting your quota rule you will have to update the quota by editing it It is best to set your quotas after the survey is finalized IV Remove Logic If for any reason you would like to remove logic from a survey you can do so using the Remove Logic option When selected the following page will list a
204. tion Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Response List Advanced Response List Response Extremely valuable Valuable Neither valuable nor not valuable Not valuable Not at all valuable In cases of editing long response sentences question types with customizable response options now have a feature which allows you to double click on the individual response row and edit the response text in a new window This view will also display the editing options listed in the Question HTML tab B Z U ag E Z E Styles Paragraph Fontfamily Font size B arm ay XB l ath ZE e yO MoR A 2 x 2 alan Neither valuable nor not valuable Path p Bj Save changes lt j Please note This feature does not apply to question types that do not have customizable response options Drop Down question types are also excluded Advanced Response List You may also enter possible responses in the Response List E i i Advanced Response List tab which will allow you Extremely valuable s Valuable to take a bulk of information and insert it into the Neither valuable nor not valuable Not valuable response list all at once Not at all valuable Once you click back on the Response List tab your responses will be returned to individual cells Please note custom HTML tags cannot be applied within response rows in a drop down question
205. to read how you have set up your filter and confirm that it is correct You will be notified if a parenthesis is missing or if any of the logic is incorrect 148 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Filter Rule i Females AND i NWOT Household Income 30 000 ta 644 999 AND WOT Household Income 45 000 to 659 999 AND WOT Household Income 60 000 to 74 999 11 Save this filter W Test filter 3 Cancel You may also test your filter by clicking on the Test filter button You will then receive a notice of how many records are in the filter you are creating This notice may be able to indicate whether you are setting up your filter incorrectly especially if you expect to see a specific number of records for the filter that you just created H Save this filter 4 YW Test filter Alert Matching Records 140 Once the compound filter has been saved you will be sent back to the filters page of the survey where you can view the current counts of the filter You can also edit the criteria for the filter at any time by clicking on its name d Banner Books Banner Books can be built to help organize your filters and give you the ability to see the same view of your filters each time you pull your results Please note that Banner books are a tool to view filters only All filters added to a Banner Book will
206. to x First select Create a new link Question Links Question links enables responses selected or not selected from one question to flow into the next To enable this powerful function you must link cuestions together This is a three step process of identifying the source question identifying the destination question and selecting tne linking options or attributes gt Links EN Link From Link Type Link To No Records Found Create a new link Back to questions Next specify the source question for the link being made If your survey contains questions that can be used as a source question they will appear in the box below Question Links To pipe you must link questions Please begin by selecting the question which will act as the source of the responden provided answers Source questions can be multi select or rating grid questions Next selecting the question which will act as the destination for any respondent provided answers Next you can define the criteria that controls which answers are piped i e checked unchecked answers in specific ranges etc You can also select the appropriate Override option to ensure the answer sets are synchronized as desired Source question 2 Drop Down Box 3 Select ONE of the following 4 Select ANY OR ALL of the following 10 Please rate your satisfaction with each of the following features Select one fo Create anew link Back to que
207. ts receive results via e mail share or delete a particular survey click on the Survey invitations the desired function Use the drop down list in the Display Options box to select a subfolder or ot ES Change password Respondent groups Let us know what you think Help u ary P Charting preferences Billing Survey Invitations Invitation Hame You have no invitations defined Back to questions You must define your invitation as a last step You will need to title your invitation and create a message to respondents that will invite them to this survey You are also provided the option of customizing your invitation accept and reject labels and may provide a redirect link for all respondents who reject the survey 108 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Define Invita Your invitation accept or reject the survey tion must have a name description and text for the buttons to names ff Seve ttle Invitation Invitation message to respondents Accept Label Reject Label Reject URL Once the invitation has been saved you may return to the Web Site Intercept Invitation Delivery page and select the recently made invitation Other options within this feature include indicating your invitation s intercept rate how often the invitation will appear to respondents who visit one of the specified web
208. type 19 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Response List Advanced Response List To the left of the responses in your Response List you have an image of eight very small dots that will allow you to drag the response to a Extremely valuable different order Valuable Rie aHAE Saldahia nan aen Simply hover over the dots click and move the response to the order that you wish Response Mot valuable Mot at all valuable You will also notice to the right of the Response List is the option of indicating whether or not you would like to keep your responses anchored from rotation rotating responses is further explained on page 23 Previewing the question is suggested once you have established question text and response list options To preview your question the Show question preview link is located at the bottom of the page This preview will display the question in the same page just below the Question Options box However if you prefer to view the preview in a new window you have the option of selecting the Save and preview button at the bottom of the page Show question preview Save changes Save and preview Z Add to library E Cancel Another feature is the option to save the question to your account Clicking on the Add to library button will add the question you have just created to your Personal Question
209. ual household income 29 Which area ofthe country do you live in 43 Codings for Q3 Codings for Q3 Q3 Courtney Single T Select Question Cancel Select Responses Household Income Less than 15 000 Household Income 15 000 to 29 999 Household Income 30 000 to 44 999 Household Income 45 000 to 59 999 Household Income 60 000 to 74 999 Household Income 75 000 to 89 999 Household Income 90 000 to 124 999 Household Income 125 000 to 174 999 Household Income 175 000 to 249 999 Household Income 250 000 or m Household Income B id Create Auto Filters Cancel 145 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Once the page refreshes you will be brought back to the main Filters page where you will now see a folder which will have the same title as whatever you have labeled your auto filters Display Rule Survey Filters Ba Bt Completes Copy Delete T Household Incomes Y Females 234 H 8 Delete selected filters If you click on this folder all auto filters created under this label will be present O Display Hule Survey Filters Ee Completes Copy Delete Household Income Y Females Delete selected filters C Compound Filters Compound Filters allow you to create more complex filters using different logical statements including AND OR NOT
210. uarter 405 Post Game 169 33 333 Email results Not Sure 22 4 339 Publish results Mot Sure Post Game 4th Gurarter ard Quarter Halftime 2nd Quarter 1st Quarter Pre Game When data is exported in this regard you will upload an Excel file which will look similar to the image shown below A cover page will be shown on the first tab of the Excel file and the question that is being exported will be shown on the second tab The spreadsheet will contain a chart with percents and counts as well as a graph similar to what is depicted on the online results platform 136 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Q2 How much of the game did you watch Please select each portion of the game you watched Default Response Total Pre Game ist Quarter 2nd Quarter Halftime 3rd Quarter 4th Quarter Post Game Not Sure BTotal Not Sure Post Game EE 169 Ath Quarter 4 5 3rd Quarter EE 3 Halftime a 320 2nd Quarter a 3 1st Quarter EEE 375 Pre Game EE 184 0 50 100 150 200 250 300 Both the style of the chart and the graphs can be customized through Excel You are able to do things like change the color of the graph and change the type of graph being depicted right from Excel If you are exporting open ended data please note that only a chart containing the verbatim responses will be
211. ups Account Settings Online Help Invite an InsightExpress Member into Your Group You can invite specific InsightExpress members to join your group Select the group name then enter the E Mail Address group When these individuals log in to InsightExpress they willbe presented with your invitation to join your group Group to invite users to Test Group Members to invite fone per line newuserfinsightexpress com is Invite these users f Back to groups 113 Groups and Sharing Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved The user s that have been invited to the group will need to log into their account and accept the invitation to join the group The invitation will appear as soon as the user logs in My Surveys New Survey Groups Account Settings Online Help Survey Sharing You have been invited to join a group created by other Insight Express user s Please select the groups you would like to join For each group you decide to join you can select the permissions you grantto others for your surveys Note you can ascribe different permission levels to the owner administrator of the group the individual who invited you to join and the members of the corresponding group Test Group Total users in this group 1 Administrator Support at InsightExpress ACCEPT access to the surveys provided by Support at InsightExpress and wantto share all of my current an
212. vertical columns In addition to the above layouts the following advanced album layouts are also available 34 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Sequential Displays your images one after another Different from the 1 column layout this album layout type allows you to style each image individually through the use of custom scripting For questions or assistance regarding this scripting please contact InsightExpress Customer Support Please consider this image before answering the following question s expertise solutions success stories Full Size with Thumbnails Displays your images as thumbnails Selecting an image from the thumbnail pane will display the full image on the screen expertise expertise Virtual Book Displays your images within a two paned book simulation window Using their mouse a respondent may click to zoom in and out of images shown 35 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved How to navigate this publication To turn the pages click on the right or left r F side of the book expertise To zoom in on a page click on the center of the page To zoom out of a page click the close icon Thumbnails with Zoom This album layout will display a thumbnail of each image in your album Selecting a thumb
213. w the respondent to proceed without arcee ba Quesion 27 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Please note by default label each point is unchecked However when selected notice the rating scale begins with a 1 rating Also if the number of points on the scale is not specified it will default to a 10 point scale The question appears as Variable point horizontal scale e 27 3456 7 B910 YeryPoor OD O 0 O O O O Excellent 28 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved b Open Ends Questions Open Ends Short Text Long Text Numeric File Upload I i 123 45 rN i Short Text Question Profile e Defaults Optional 255 char limit e Available Options Min Max Length Textbox Width Force Email Format Confirm Text Optional Required Custom Formats The question options for the Short Text Box are Question Options Minimum Enter the minimum number of characters to be length entered by the respondent Maximum Enter the maximum number of characters to be length entered by the respondent Textbox Enter the value for the width of the textbox or width leave blank to accept the default width Email Force responses to be in the form of an email format address Force the resp
214. working for InsightExpress before starting the training session Please ent What are you hoping to learn in this orientation about InsightExpress For the following items please rank the following where 1 is the most interesting 2 is the second _ 10 Using a scale of 1 to 10 10 being the highest understanding how would you rate your knowledge in t Select Questions Select all none Limit Results To All completes show more options W View results Y Filters 3 Tools J Email these results amp Printer version iii Drag Drop Question Profile e Defaults Required Drag and Drop Format e Available Options Row Width Label Height Rotate Rows Optional Required The Drag Drop question allows respondents to use drag and drop technology to rank a series of items To drag and drop a respondent clicks on a token and drags it over to a corresponding response to be ranked Please Note This question type automatically inserts HTML scripting into the question text which will allow the question to be in drag drop format Removing the scripting that is circled 51 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved below will inhibit this feature from working properly Question Text A Question HTML 4 Preview Rank the following i s in order of importance Assign each element a unique value from 1 to the number of
215. y Netting Column Netting Codes Reset Response Nettings Response Netting At home alone At home with just my family HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Name Did not watch at Home Create Net AGtornatically Net Top 3 Bottom 3 i Create Nets fe Save options Cancel Once you have selected the proper netting scheme click on Create Nets and the nets will populate as follows d 3 How did you watch the Super Bowl Display Netting Column Netting Codes Reset Response Nettings Response Netting At home alone At home with just my family HOSTED a Super Bowl party gathering ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Name Did not watch at Home Create Net Automatically Net Top 3 Bottom 3 Create Nets fy Save options Cancel To view your nets click Save options and your question will refresh with the nets in place 132 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved How did you watch the Super Bowl Default Fes Total Response N vo Total 492 100 000 At home alone 78 15 854 At home with just my family 265 53 862 I HOSTED a Super Bowl party gathering 39 7 927 I ATTENDED a Super Bowl party In a bar Sports Club Restaurant Other Only
216. y want to view specific questions and not each question of your survey highlight the specific questions you would like to review using the Shift key on your keyboard My Surveys NewSurvey Groups Account Settings Online Help RRA Results Training View Results Online Let us know what you think Help us improve by providing feedback Online Results RRA Results Training 197384 j 22 Why did you record the Super Bowl on your DVR website to view one ofthe advertised brands in the Super Bowl do you say you are likely to visit a website to view a commercial Select all that apply do you think the Super Bowl commercials this year had more or less humor in them compared t e are just a few more questions for classification purposes only so that we may group y your age your annual household income area of the country do you live in s your 5 digit zip code RB 43 Codings for Q3 Codings for Q3 Q3 Courtney Single Select Questions Ba Question Type All completes z show more options Limit Results To ij View results Y Filters 7 Cross Tab Export Results 3 Tools gt 121 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved If you would like to view questions of a specific type Radio Button Open ended etc you can do so by selecting a specific format next
217. you can Save and resume to be brought back to the section of the Preview you last left off at Done with prevyj Start over Show console Auto answer 1 UserlD Jump to question 1 UserlD Z Thank you for participating in our survey Please click on the c02 Thank you for participating in our survey Please click on t 3 Drop Down Box 5 Select ANY OR ALL of the following 6 Please consider this image before answering the following qu Pi Drop Down Box Not Selected Several options are available with Preview Survey Done with preview Allows you to return to the Sequence Questions page Start over Allows you to start the preview from the first question Show console Allows you to monitor the logic in your survey to uncover and diagnose problems Auto answer Automatically chooses answer choices Jump to question Allows you to skip to a question in the survey without answering all prior questions after the first page of questions Please Note Because the Preview Survey feature allows skipping between questions it will not allow you to view a Thank You Message upon hitting submit Instead you will be brought to a page that states You have completed previewing this survey If you would like to test 97 Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved Thank You Page scripting and functionality
218. your study below and click I am satisfied with the number of Target Completes If you are unsure how many people are required our 50 years of market research experience have shown 200 responses to be sufficient for most decision making initiatives Target Completes 100 gt am satisfied with the number of Target Completes Change my target audience e Finalize Your Billing Information If your billing information is not yet complete upon launching your survey the Billing Information page will appear Complete the fields presented and click the Save my information button at the bottom of the screen to continue My liaveys New Survey Groups Onine Mety 3 tnhencemenia Users Manusi Sector Billing Information To ensure InsightExpress can debver the results to you we need the following information from you Please complete each of the folowing fields You can reveew and modify thes information to enawre 3 accuracy at any time Account Information Fest Name Joe Last Namo Srnith Title Function Merketng Maket Research Email Address Email Address again for verification Company Street Address City State Postal Code Country United States of America Telephone Fax __Sevemy information 103 f Survey Creation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved You can also set up your billing information at any time by going into A
219. ype specified In the example above Check Boxes was chosen and each question that contains a CB next to its question number has been highlighted After choosing the specfic questions you would like to view you will then click on the View Results button as shown below My Surveys NewSurvey Groups Account Settings Online Help RRA Results Training View Results Online Let us know what you think Help us improve by providing feedback Online Results RRA Results raining 197384 ect one per Bowl ad Select all the Gone 3 Which amp Super Bowl ad v vas tha bas t Select one Select Questions fthe fo la wing during or afte dl Ra us alg UAE aa Select all no All completes show more options CEDE Filters ZJ Cross Tab 3 Export Results 3 Tools Limit Result 122 Survey Results Interpretation Confidential Information Entire contents Copyright 1999 2010 InsightExpress LLC All rights reserved This will generate both a chart with frequencies and percentages of the responses as well as a graph All open ended question types will contain only a chart with the responses of each individual The following are examples of various charts and graphs that populate for each question type Check Box Drop Down Radio Button Questions Do you own or have any of the following in your home Select all that apply gt Default Fey Total

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