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1. For further assistance call the Helpdesk on 020 7467 2575 teim ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 5 PLOTTING YOUR P MAP Accessing P maps Mapping options Select File and then P maps from the TNT menu Graph a data item by 2 columns Graph a column by 2 data items You are asked to choose one of two mapping options Graph a data item by 2 columns or Graph a column by 2 data items Choose the first option In this same window you can select a Variable to graph e g index or audience and specify the X and Y axis variable to graph Age 45 Social Grade 4BC1 w OE 3 Cancel savein Quse IO cars GPH ebrs pmap gph whiskey GPH You will now be prompted to save your graph file This will have been given the same name as your TNT Click on Save Save ag type Graph files gph w Your map will now look like this File Edit Options Graph Format Global Format Help Telmar P Map All Men hane ini Aqua Di Gio Teau Dlssey Pour Homme ch Lauren Pal phat iner VES ateti agi ka E Hilti 7 er Calvin Klein a her Paco Rabanne ONY a E oe ey vin Klein Eternity ea a ei Fi her ae Hani savin Klein Ghsesst i Boss In Motigo kag ater Dia gss In Ct ORED o 014 06 W ivin Klein Ck One Beer Soop didas 0 3 4 50 op 7 GB TGI 2007 Q1 October 2005
2. allows you to zoom in on specific brands or groups of brands Zoom gives you the ability to move away from specific brands and zoom out of the graph The Reset button turns any changes back to normal e Allow zoom with left drag enables you to use the left hand side of your mouse to zoom in to the graph by using specific points where brands have been plotted on the map Simply click and drag a straight line on a data point of your choice e Allow right mouse Panning gives you the ability to simultaneously move all the brands plotted on the map to any quadrant of the map with the aid of the mouse Place the cursor on the section you wish to move and click and drag with the right hand side of the mouse the brands will move in any direction The values of the X and Y axis change according to where the brands are moved to on the map Chart Position e The minimum and maximum X and Y axis values can Zooming also be changed Zoom e Alternatively Zoom Zoom and Scroll are also Zoom _ located on the button panel Reset M Allow zoom with Left Drag The Background Of The Map e To change the background of the map and the border select Graph Format Background e You can choose colour gradients for the border by clicking on Gradient Start End colour The background of the map can be given a separate colour by clicking on Plot Area Colour e Clicking on S
3. Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 4 SETTING UP YOUR CROSSTAB Getting Started Click on the TNT icon Select the survey you wish to use for example TGI 2007 Q1 October 2005 September 2006 Entering Your Table Base Now select the group of people on which you wish to base your Crosstab In this example we have chosen a base of Men 1 Table Base Columns 1 all Men Entering Your Two Columns The columns you select here will represent the X and Y axes on your P Map Remember to enter just two columns as P Maps only plots in two dimensions In the example below we have chosen to plot a selection of brands by age and class We have selected the two columns Age 45 and Class ABC1 1 Table Base Columns Tte Code Age 45 44554 OR 45564 OR A65 Social Grade 4601 ABCL Entering Your Rows Now enter the brands that you wish to plot on your P Map These should be entered separately as shown below In this example we have chosen a selection of After Shave Male Fragrance brands 1 Table Base Columns SO Rows Title Code Addiction 015 YOR 015 44 1 2 Adidas 015438 OR 015 44 x 3 Armani 4qua Di Gio 015 430 OR 015 44 0 4 Armani Eau Pour Homme 015 43 2 OR 015 44 72 5 Other Armani 015 51 8 OR 015 52 8 6 Aramis 015 431 OR 015 44 1
4. Map uu ccccccscsccsssscsessesescssesesesssscsessescseseeecscseeseseseeeees 8 Data Labels Data Lines Data Bubbles uo ccccscsscsesssscsesessesesessesesesescsesscsesesecscseececseececseseeeeseeeees 8 Frec Arrows And FSU ata te caeconeatcdeedecseecouest aron aE Eara a aneia 9 Weonted YMDOI S arunan E T I A E E N EE A EE EO eee ee 10 DIV PONG ONA FINE TEXT annsan eroa a Eara aE i 12 eo s Eal e Aela ae EAEE EN toy ced A E A E E eoeanestess 13 The Background OF The MOP sisacdsexedssssarscteodsavossavostdncdsciessucasndsodssasivae dlandeateneseenraeodieneesbmanaeteneae is 13 LOGOS ANI PICTU CS so e E E E A E E EA A A AA EA ER 14 Origin At 100 And Resize For Best Fit ccccsscesssccssescssescssesessseeseesesesscscssesesesseeeeseecseeesesesseseees 15 SAVING AND EXPORTING YOUR P MAP 0 ccc ccc cece cnc cence cece eeeeeeeeeees 16 Saving Your P Map As A Default Template File oo cccccsscsesesesscsessescscssescsesssecscsesesscseeseeeseeeees 16 Saving Your P Map AS A Graph File ccc cccccssecessesesseseseecessescseseeseeeeseeeseseeseesssesecsesessesesseseeseseseesesees 16 Opening A Previously Saved P Map cccccccsssccessesessesessesesseseseescsseceseeeeseeecsesesseseesesecseseeseseeseseeseseseeeesees 16 Saving Your P Map For Use Within PowerPoint Or Graphics Package c cccccssccsesseseseseeseseeeeees 16 Copying Pasting Your P Map Into PowerPoint Or Graphics Package c ccccccsseesessesesessesesetseeees 17 Setting Up P Maps Usin
5. are overlapping with each other particularly if you have entered a large number of brands To move a data label simply click on it and drag it to the required position A line will automatically lead from the data point Harley Davidson Brut Old Spice Whitewater Blue Stratos oO Aor Colour Data Labels e To change the characteristics of all labels lines and bubbles select Options Colour Data Labels Each brand label will automatically be given a different colour As indicated in the map below e If you wish to temporarily remove the visibility of all your brands select Options Hide Labels Lines File Edit ile Graph Format Global Format Help Weighted Symbals Auto size on Zoom Telmar P Nap Hide Lines All Men Hide Labels Hide Axis Pe Colour Data Labels Social Gr Chanel Hide Free Arrows Hide Free Labels v Full Drag of Labels ves St Laurent Points Labels outside chart l Ralph Lauren Polo ommy Hilfiger Tammy Boy 7 e T i j Others _ Hugo PEN AAT E Other Paco Rabanne Other Armani ___ 4 alvin Klein Eternity j Paco Rabanne E hives i Cool Wiater Aramiz Sivenchy Boss In Motion 0406 Boss 0406 Dior Fahrenheit Yves St Laurent Jazz Yves St Laurent Kouros Calvin Klein Ck One Lynx Gillette Series Adidas Old Spice Brut Blue Stratos Harley Davidson Old Spice Whitewater i 4001 W0 300 se Ca GB TOI 2007 Q1 October 2005 Sept
6. further assistance call the Helpdesk on 020 7467 2575 telm ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 10 r Free Arrow Properties ARROW Properties e Under drop down menu Global Format Free N Arrows Free Labels allows you to alter the rs Anow Head Height characteristics of all arrows and labels globally ZEE sa ka If you decide that you no longer require Arrow Head Width additional arrows and labels select Options ns sl Hide Free Arrows Labels Alternatively you can delete individual arrows and labels by RHC select Remove Arrow Label Weighted Symbols e This option instantly changes the size of each data point to reflect the size of the brand the larger the brand in terms of audience the bigger the data point will be To weight your data points select Options and then Weighted Symbols from the top menu Below a graph with weighted symbols File Edit fei Graph Format Global Format Help Los Pa Weighted Symbols Auto size on Zoom Telmar P hap Hide Lines All Men Hide Labels Hide Axis Colour Data Labels l Chanel Hide Free Arrows Hide Free Labels Full Drag of Labels rez St Laurent Points Labels outside chart Ralph Lauren Polo l Givenchy ommy Hilfiger Tommy Boy 7 Cerruti 188 Hugo w other Calvin Klein ers Other Armani ___ alvin Klein Eternity a banne 2
7. map as the following picture shows Data Labels Data Lines Data Bubbles e The Top menu Global Format Data Labels Data Lines Data Bubbles allows you to collectively change all brands File Edit Options Graph Format Global Format Help Telmar P Map All Men Social Grade ABC1 Armani Aqua Di Gio L Eau D Issey Pour Homme Other Yves St Laurent Ralph Lauren Polo Sport Ralph Lauren Polo Ar Cerruti 188 Other Calvin Klein Other Paco Rabanne alvin Klein Eternity Cool Water z Paco Rabanne K4 re eeM Havn AEN i sessiony F Other Boss 04 06 Dior Fahrenheit OU Yves St Laurent Jazz Calvin Klein Ck One Gillette Series GB TGI 2007 Q1 October 2005 September 2006 Scaled by Index Reset Bubble Radius Bubble Radius Scroll Insert Logo Picture gt For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 9 e To individually alter a label line or bubble place the cursor on the brand you wish to change and than right hand click on your mouse the Label Properties box option appears ltem Properties LABEL Properties ARROW Properties BUBBLE Properties e When individually altering labels you are given three options Label Arrows Bubble Properties Border Background from Label Properties you can add a border and F Vi
8. 006 Scaled by Index Reset Bubble Radius Bubble Radius Insert Logo Picture gt Saving Your P Map As A Graph File Click on File and then Save As Graph File GP2 from the top menu Your graph will now be saved for future reference Opening A Previously Saved P Map Click on File and then Open P maps Graph File GP2 from the top menu Select your chosen P Map and click on OK Saving Your P Map For Use Within PowerPoint Or Graphics Package If you would like to be able to save your P Map ina file format that can be accessed from within PowerPoint or another graphics package click on File than Save As once in the Save As box click on Save As Type Bitmap BMP Metafile WMF Enh Metafile EMF To access your file from within PowerPoint choose Insert Picture From File from the PowerPoint drop down menu For further assistance call the Helpdesk on 020 7467 2575 telm ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 17 Copying Pasting Your P Map Into PowerPoint Or Graphics Package Alternatively if you wish to paste your P Map straight into PowerPoint click on Edit and then Copy as Bitmap Copy as Metafile Go into the program and click on paste Your P Map will now appear From the same option the data values can be copied into Excel click on Copy as Va
9. 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 20 Fil Edit Options Graph Format Global Format Help Telmar Pmaps Toyota Avensis Suzuki Missan Almera Renault Laguna Peugeot 206 Mitsubishi Rover Metra 98 100 102 104 106 108 110 112 114 116 118 120 122 Bubble Radius Bubble Radius Insert Logo Picture gt To customize your graph use the options available under the drop down menus OPTIONS GRAPH FORMAT GLOBAL FORMAT For a full explanation of the graph options available please see pages 7 15 HOW DO I Create P Map on the For further assistance call the Helpdesk on 020 Bottled Wine Market Copyright 2015 By Telmar Group Inc All right using TGI data P MAPS 2011 User Manual Page 21 Step 1 Click on the TNT icon Choose the Start a New Run option Step 2 Select the survey you wish to use for example 1999 TGT Step 3 Now select your table base In this example we have chosen all adults Step 4 Enter two columns your x and y axes Here we have chosen ABC1 and 45 Step 5 Now enter your rows In this example we have chosen wine brands Now refer to your manual for help on customising and printing your P Map Step 8 Once you have saved your graph file your P Map will appear on the screen Step 7 Now type ina title for your Crosstab and your graph file Step
10. 6 Select File and then P map Click on OK to plot your map by index For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning
11. P MAPS 2011 User Manual Page 1 P MAPS 2015 User Manual For further assistance call the Helpdesk on 020 7467 2575 telm ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 2 INTRODUCTION ic s scascc xa ncnagevnwcweddseuavadaveuanasewencwageveucwads ce aavadaverdnasexenenase xe 3 Main Features Of Telmar P Maps cccccccscsssssssssssssessssssessssesessseesesssessessseeseseeeeseseeeesesseeeseseseeseseeeeseseeeees 3 SETTING UP YOUR CROSST AB cause wihateite edda edie wddelwedeewddelweatewiteledbe side bersdieeaer sas 4 GTN SE isang averse cipro ac EA O E A E A AAE A A E 4 Entering Your Table BAS a cco aesdpaecensceaeaseiotucervan sae sees pink censosu eaves psncinean EE EEA ri EErEE EATE AEA 4 Entering Your Two ColuMNS scaassesoctecscnscuassacocusoetaciesse acess a a E EEA 4 Entering Your ROWS eee sasctsenioarcesrdeedaesuctesaestasieunrdoaie carton duseducnueaedansieonndeanlequntdsn deseduciedeedaase desndeaulsceninandesetechseenist 4 PLOTTING YOUR P MAP 0 cc ccc cece cece ence e cece cece eee e eee eeeeeeseeeeteseeseeeeees 5 PC COS SING FUNG Sac atcc scp assess E E sane Pvaden says E 5 CHANGING THE APPEARANCE OF YOUR GRAPH 0 cc cc ccc cece cence eee c ee ceceeees 7 MOV ng Dara IS ae nE EEA ESAO EANET OO EA TAE EE E OER 7 67a 618 ga Daro LODE o eae net eet eer eee E ener ee eee ee eee eee ere eee eee 7 Editing The Number Of Brands Shown On Your
12. S Nive Cool Vater b a Cther Paco Rabanne Arama Boss In Motion 40408 oye Boss 0406 Dior Fahrenheit ves St Laurent Jazz Yes St Laurent Kouros Calvin Klein Ck K OQ VOX Adidas Joop Brut Old Spice Blue strato Harley Davidson Old Spice Whitewater Oo avon 0 30 4 50 60 GB TG 2007 Q1 October 2005 September 2006 Scaled by Index Bubble Radius Bubble A adius Insert Logo Picture For further assistance call the Helpdesk on 020 7467 2575 teim ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 11 Quadrant Text And Axis Text LOTTE Ts el p am gt 40 e Your map is divided into four quadrants These can be labeled in order to enhance your audience s Buada understanding of the map To add a quad text select Quad oo Graph Format Quadrant Text from the top menu Qud3 C oo and type in your text By selecting Properties you can Quad add a border and background and Set Font allows Ceara you to change the font if you so wish OK Cancel Default Quadrant Properties LABEL Properties Border Background Visible V Visible e Within the Quadrant Text is the Properties a 2 Width saig z button this allows you to give the text a Rectangle El B sikora visible border and background to a specified BD Borde Colour width colour style and font Alternatively Qua
13. September 27006 Scaled by Index Bubble Radius Bubble Radius Insert Logo Picture gt For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 6 Alternatively if you select the second option Graph a column by 2 data items Choose two different data items for the X and Y axis Mapping options Graph a data item by 2 columns Graph a column by 2 data items Variable to graph AudiencefOOd wW OK i MM Cancel This graph looks like this File Edit Qptions Graph Format Global Format Help Telmar P hap All Men Bn rang Calvin Klein Ck ONE rut idas Th SA alvin Klein Eternity i illette Seritea es wenchy Yon Hua o wi ior Bahr Yavin wn een 3 Dior Eau Savage h aiceann Aqua Dikin on Armani Eau Pour Homme stee Laktjakkar Moir Harley Davidson u Hak Spice Whitewater 200 30 40 50 60 7 GB TGI 2007 Q1 October 2005 September 27006 Scaled by Age 45 Bubble Radius Bubble Radius Insert Logo Picture gt For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 7 CHANGING THE APPEARANCE OF YOUR GRAPH Moving Data Labels e When the program has plotted your P Map you may find that some of your data labels
14. al Format Data Bubbles M Border width Soid vi which opens up the Default Bubble Properties B ocou a window Select Load under Bubble picture to add icc er yo ur mag e Bubble Picture Shape Cice Load Pa Remove Logos And Pictures The P Map below has weighted symbols and a logo added as a picture File Edit Options Graph Format Global Format Help Telmar P Map TELMAR PEAKTIME Viinning Media Solutions Armani Aqua Di Sic Chanel L Eau D lesey Pour Homme ther Yves St Laurent Ralph Lauren Polo Sport Givenchy ommy Hilfiger Tommy Boy i e b Hugo gt Other Calvin Klein age Other Armani ie 8 ayin Klein Eternit g Cool Water o jl x i Nes Aramis Other Paco Rabanne FA Boss In Motion 0406 other Boss 0406 Dior Fahrenheit a Yves St Laurent Jazz Yves St Laurent Kouros Calvin Klein Ck Ong FA D i s Adidas E b Brut ld Spice Harley Davidson Old Spice Whitewater i von a Blue Stratos 202 2 4 so BOO GB TOI 2007 Q1 October 2005 September 2006 Scaled by Index Bubble Radius Bubble Radius Insert Logo Picture For further assistance call the Helpdesk on 020 7467 2575 telm ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 15 Origin At 100 And Resize For Best Fit e As a default your X and Y origin is set at an index of 100 The Resize fo
15. and line border Map Titles Axis Top Rlight Axis L Top Axis Labels 0 e The TOP RIGHT AXIS window also allows you to type ina Top and Right axis text a mye and change the font The TOP RIGHT axis a degree values can be altered Labels Visible Labels Visible Map Titles Title All Men FIP Iv Visible Source e The Titles window allows you to add a title and source alter the font giving them r GB TGI 2007 01 October 2005 September 2006 _ ia a left right or centre alignment ae UU F IV Visible e Here is an example of some of the changes you can make File Edit Options Graph Format Global Format Help Telmar P Map All Men cabin Klein aai Paco Retiring Ke gt gt gt Brut due Stratos Harley Davidson a Spice Whitewater 60 70 80 90 100 110 12 Age 45 GB TGI 2007 Q1 October 2005 September 2006 Scaled by Index Reset Bubble Radius Bubble Radius Scrol Insert Logo Picture gt For further assistance call the Helpdesk on 020 7467 2575 teim ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 13 Scrolling And Zooming e To Scroll and Zoom select Graph Format Chart Position Scroll and Zoom Scrolling allows you to scroll up and down the values of the X axis and left to right for the values of the Y axis e Zoom
16. drant Properties can be accessed through Label Font the Global Format drop down menu F Axis Text Asis Text gt AXIS e If you wish to abbreviate the X and Y axis text eee a alter it or change the font go to Graph Format Axis Text on Social Grade ABC e If you wish to hide the X and Y axis select Options Hide Axis Set Font OF Cancel Font style A Cancel e The Set Font button in the Axis Text wees Baie window can also be accessed from Global m e AaBbYyZz Format Axis Properties In this screen the nderline ae font characteristics can be changed WM Black v Script Westem v For further assistance call the Helpdesk on 020 7467 2575 teim ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 12 X Y Axis and Title Text Map Titles Axis Top Right Axis Titles e To label the X and Y axis select Graph Format 1am e i X Axis Visible Title and type in a text The Axis window also Se PAE allows you to type in an X and Y axis text I Gridines 7 LabelsVisble change the Font add grid lines and keep or Pa ee ees remove the axis values The X and Y axis degree f AOE SEGRE e values can be altered The option now also exists to change the colour and width of the X and Y Z Show Asis Labels E acou if S Wall Width axis
17. ember 2006 Scaled by Index Bubble Radius Bubble Radius Insert Logo Picture gt For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 8 Editing The Number Of Brands Shown On Your Map s All the brands entered i n TN T Tick items to make them visible in the scatter graph i will be shown on 50 Others 5107 your map If 5 tyr 2701 11 Calvin Klein Ck One 1745 however YOU wish gt Adidas 1546 oe 31 Joop 1513 to limit the number a37isspice oa 27 Hugo 1356 of brands shown M17 Cool Water 1140 6 Aramis 1092 e g to Just t h e 12 Calvin Klein Eternity 999 A 23 Gillette Series 855 larger ones cl IC k on 47 Yves St Laurent Kouros 845 the Data option M10 But 13 Calvin Klein Obsession next to Graph 29 Other Boss 04 06 42 Ralph Lauren Polo e To sort brands by 18 Dior Fahrenheit A Givenchy audience size click Other Calvin Klein Nivea on Weight To Avon ate Paco Rabanne Xs el iminate t h e Other Paco Rabanne L Eau D Issey Pour Homme smaller rows click Other Armani on the first brand valiant Te eliminate from the list and then on the Toggle Select button Only the larger brands will now be selected There is also the choice to Select All the brands or Select None Press Graph to return to the
18. g Your Own Data cccccssssesssssssecessesesescesesseseeeeseeseseseeseeesesesseeeeseeessesesseseeess 17 SETTING UP P MAPS USING YOUR OWN DATA 18 Entering your own data hu ccccccscscssesscscescseescescsecscscsscsesscsscsesscsscsessesscacsscsscacsecsscaesecsscacsecsecsesscsecaeeseaeeaeees 18 HOW DO E a aeaa a ET EE ARTE ET EE AN E EA EE ANT OE ET EER ERT T 20 For further assistance call the Helpdesk on 020 7467 2575 teim ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 3 INTRODUCTION Telmar s innovative P Maps program allows clients to plot full colour graphs directly from TNT or using their own data please see page 18 of the manual To create a map directly from TNT all the user has to do is enter two columns in TNT e g Age 45 Class ABC1 together with a selection of rows usually brands In a matter of seconds P Maps will plot your TNT data as a full colour graph with your two columns represented by the X and Y axes Main Features Of Telmar P Maps A quick and easy way to obtain an instant overview of a market Graphs are plotted directly from TNT Full colour graphs Brand sizes can be represented by different sized circles Ability to customise the appearance of your P Map Option of exporting your P Map into PowerPoint or a similar graphics package For further assistance call the Helpdesk on 020 7467 2575 telm ar
19. itle to sit on the map For further assistance call the Helpdesk on 020 7467 2575 teim ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 19 File Edit Options Graph Format Global Format Hel To add extra rows double click on the next available row weight f You can either manually input your data OEN Peugeot 206 as shown above or paste data into the E Skoda grid from another application using 3 Renault t Laguna PASTE button You can highlight rows and copy the data into other packages by selecting the relevant rows and then clicking on COPY SELECTED If you want to copy the whole grid into other packages click on the COPY ALL button Jay mon fri media summaries csy amp Jebrs cev E The SAVE AS button saves the data as a Jin car iaia to radio working and not working cs CSV file l TO m ay lap M Kopma zep coy SS powertel tgi cev 4 File name PMap2007 C5 Save as type Comma Seperated Files CSV Cancel File Edit Options Graph Format Global Format Help ftem Title Weight _ XAxis Y Axis Audi A Seri To see the graph click on the GRAPH button The program 4 Item s to a processed confirms how many items will be MP Roay Ge processed Select YES to Hi ee continue and the graph will appear CopyALL f Pasts For further assistance call the Helpdesk on 020 7467 2575 teim ar Copyright
20. lue Setting Up P Maps Using Your Own Data Telmar s innovative P Maps program allows clients to plot full colour graphs using their own data All the user has to do is enter four criteria seconds later a versatile graph is drawn The graph can then be easily customised with the ability to e Change the scale of your axis e Automatic resize the chart for best fit e Save your own templates e g Font sizes e Bubble radius size options e Zooming and Panning facility e Logos Pictures can be imported as bubbles and backgrounds e Export facility into Powerpoint or similar graphics package For further assistance call the Helpdesk on 020 7467 2575 telmar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 18 ETTING UP P MAPS USING YOUR OWN DATA ae Entering your own data Welcome to Pmaps 2000 Open P Maps and select the Start New Manual Map Own Data option Open Existing Graph File Start new Manual Map Qwn Data Quit File Edit Options Graph Format Global Format Help mepe o e Aas As pa This is the first grid you will see Cen DEE ENN Enter the title that you want shown on File Edit Options Graph Format Global Format Help the map then place the total universe size of the item in that row in the WEIGHT cell Secondly enter X and Y axis variables this tells the program y Peugeot 206 5i l where you want the t
21. olid gives you a solid band of colour for the background and the border File Edit Options Graph Format Global Format Help BACKGROUND Map Background PLOT AREA Background Chart Area Gradient Solid Picture A Plot Area Col e Clear B Panel Colour BORDER Reset Bubble Radius Bubble Radius Insert Lago Picture gt For further assistance call the Helpdesk on 020 7467 2575 telm ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 14 e The Picture option in Chart Area allows you to add a picture or company Logo Click on Load Picture and then Remove Picture if you wish e To load smaller pictures to the background of your map click on Insert Logo Picture on the button panel at the bottom of the map By choosing Insert Picture an icon ico Metafile wmf Bitmap bmp or JPEG Image File JPEG picture can be loaded The location of the image appears on the button panel The image can be dragged around the map by right hand clicking on the image a box appears allowing you to duplicate or remove your picture e There is also a Remove button on the panel To return to the original button panel click on Back to Graph Default Bubble Properties BUBBLE Propetties e It is possible to change the data bubbles to a Border Background picture Go to Glob
22. r Best Fit will alter the origin if you desire to reset at 100 select Origin at 100 under Global Format e Resize for Best Fit resets your X and Y axis so that all brands sit on the map comfortably eee el Data Labels Data Lines Data Bubbles Free Arrows Free Labels Quadrant Properties Axis Text Properties Resize for Best Fit Origin at 100 Randomize Bubble Colours For further assistance call the Helpdesk on 020 7467 2575 telm ar Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning P MAPS 2011 User Manual Page 16 SAVING AND EXPORTING YOUR P MAP Saving Your P Map As A Default Template File If you wish to save your map with specific characteristics for later use you can save your P map as a TEMPLATE or DEFAULT TEMPLATE file TEM Select File Template Save As or Save as Default At a later date when you wish to open the file select File Open As below File Edit Options Graph Format Global Format Help Telmar P Map Social Grade ABC1 Eau D Issey Pour Homme Ralph Lauren Polo Other Calvin Klein ___Givenchy alvin Klein Eternity __ Pago Rabanne Xs Other Paco Rabanne oe Hugo A Aramis Other Armani Nivea vves St Laurent Kouros Dior Fahrenheit Other Boss 0406 Calvin Klein Ck One O Lyn Cin Joop Old Spice 60 90 100 110 120 130 140 150 Age 45 GB TGI 2007 Q1 October 2005 September 2
23. sible Visible background to a specified width shape and colour with Said In Line Properties you can change the width oo colour and the arrowhead height and width In a Background Bubble Properties a border can be created with E Border Colour colour shape and background Text Gillette Series F W Make Point Visible e To hide or make invisible a particular brand on the graph either right hand click on the brand and select Hide This Point or in Label Properties de select Make Point Visible e When a bubble that you want shown on the map is hidden behind another right hand click on the large bubble and a box with the option Bring To Front will appear select it and the small bubble will appear infront Global Format Help Data Labels Data Lines e When all Bubbles have been changed to the same Data Bubbles colour if you than decide that you would like a different colour for all bubbles go to the drop down menu Global Format Randomise Bubble Colours Free Arrows Free Labels Quadrant Properties Axis Text Properties Resize for Best Fit Origin at 100 Randomize Bubble Colours Free Arrows And Free Labels e To give particular emphasis to a brand on your map you can place additional arrows and labels anywhere on your map by clicking on Graph Format Add Free Arrows Labels Ralph Lauren Polo calvin Klein Eternity arn ee For

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