USER MANUAL Mercantile Data Manager Creative Consistent
Contents
1. clip file The program id will available at the time of program registration Example If the original file name is akanksha mpg then rename it to akanksha TCPIP0802001 mpg In case of advertisement commercial while naming the video movie clip file type TCMI commercial id in the primary name along with the original name of the video movie clip file The commercial id will be available at the time of commercial registration Example If the original file name is crocin 10 sec mpg then rename it to crocin 10 sec 0810001 Please avoid to use special character like single quote double quote comma colon semi colon etc Otherwise the Software Telecast Log Analyzer may not work properly to retrieve commercial spot entries from Server Log Sheet System Requirements ba DAA Mercantile Data SERVER FOR DATABASE Manager SQL SERVER 2000 MAPPED TO STATIC IP NET 2 0 FRAMEWORK ANY COMPUER THAT SUPPORT INTERNET BROWSER TO ACCESS THE BUSINESS SYSTEM FROM USER END STABLE INTERNET CONNECTION Processes Following sections describes the functions involved with AD SALES AD Business Process Mercantile Data Manager Employee Registration By this processes any person appointed in the organisation needs to be registered as employee through this employee registration module AA DAA Mercantile Data Manager2. DAA Mercantile Data Manager USER MANUAL AD SALES BUSINESS SYSTEM Mercantile Data Manager 81 2 Palm Avenue Kolkata Pin 700019 West Bengal India Telephone 9133 22805442 Email contact mdm india com Website www mdm india com Creative Consistent Committed About System The objective of the system is to manage the sales process of the Telecast Spot of Channel starting from Order Processing to Billing to Advertiser through Initiating Agency The processes involved in the system are divided in three major sections as Administrative Processes Production Processes and Commercial Processes From the perspective of functionality the processes are divided in three major sections also Such as System Administration Production amp Planning and Business amp Commercial Process Work Flow Apart from other processes processes involved in Business and Commercials are performed in two different stages mentioned below Pre production processes Post production Processes Pre production process The business functions under Business amp Commercial are performed before production Telecast of program and advertisement commercials process Post production process The business functions under Business amp Commercial are performed before production Telecast of program and advertisement commercials process Production Process The production processes in this Television Media Business Do
3. Click Reset Button to initialise the process Brand Registration Register the Brand of the Commercial provided by the Advertiser through Initiating Agency ba DAA Mercantile Data Manager select Brand Registration Option from Business Panel Add New Brand Select Option Add Brand Select the Client Advertiser from the list whose Brand Is being registered Type the Name of the Brand in Brand Name section Click Save button to add the new brand Edit Existing Brand You can edit the Brand Name only Select Edit Brand Option On Selection of Edit Brand option the Go button will be activated Select the Client Advertiser from the list and click Go button As one client may have more than one brand so all existing brands of the client will be populated in the Brand Id combo select the Brand you intend to edit Edit the Brand Name Click Save button to save Click Reset Button to Initialise the process Commercial Registration This process is used to register the Commercial video movie clip delivered by the Client Advertiser through Initiating Agency ba DAA Mercantile Data Manager Select Commercial Registration from Business Panel Add New Commercial Client Select Client whose commercial is being registered Agency Select the Initiating Agency Type Caption Type Name of the commercial as Caption of Commercial Duration Enter the duration of commercial in the space provided Brand Select Brand fro
4. broadcasted video movie clippings Processes System Administration Employee Registration AA DAA i Mercantile Data Production amp Planning Manager Program Registration Setup Fixed Point Chart Program Telecast Schedule Report PTS Program Telecast Schedule Initiate Commercial Business amp Commercials Initiating Agency Registration Advertiser Registration Register Brand Commercial Registration Release Order Acceptance Detail Telecast Plan Manage Telecast Plan Release Order RO Change Request Manage Telecast Log Prepare Invoice Report Telecast Order Telecast Report From RO Monthly Revenue Analysis Spot Retrieval Process A process to retrieve commercials from Log sheet by using tools Telecast Log Analyzer and upload the telecast record to AD SALES sever Thumb Rules Log Sheet When a video movie program or advertisement commercial clip is copied in the broadcasting device computer server the following patter need to be followed DAA P Mercantile Data Specific separate folders are to be assigned for both general programs Manager and advertisement commercials respectively at the time of execution for the purpose of broadcasting as result which will reflect in the Telecast Log Sheet In case of general program while naming the video movie clip file type TCPl program id in the primary name along with the original name of the
5. of the Advertiser will be registered ba DAA Mercantile Data Manager New Initiating Agency Registration Enter into the module by clicking Initiating Agency Registration option from Business Panel Do fill the other information related to the Initiating Agency and click Save button to save the input record In case of New Initiating Agency Registration the Agency ID will be generated by the system automatically Edit Employee Information Click Display button and list of existing Agencies will appear select the Agency you intend to edit Change the data you need to edit Click Save button to save the changes made Click Reset Button to Initialise the process Advertiser Registration By this processes organisations who deliver their commercial to the Broadcasting Organisation through Agency are registered and known as Advertiser AA DAA Mercantile Data New Advertiser Registration Manager Enter into the module by clicking Advertiser Registration option from Business Panel Do fill the other information related to the Advertiser and click Save button to save the input record In case of New Advertiser Registration the Advertiser ID will be generated by the system automatically Edit Advertiser Information Click Display button and list of existing Advertisers will appear select the Advertiser Client you intend to edit Change the data you need to edit Click Save button to save the changes made
6. program will appear in the section given for display Select the entry representing the program from the list and after selection the Update Button will be in active mode Change the data you intend to edit and click Save button to save the information Important After registration of new program immediately inform the server telecast department with program id The program id is required in naming the video movie file to insert the TCPl lt program and which is important to reflect in Server Telecast Log Sheet Fixed Point Chart By using this process Programs are allocated in different time slot for a particular day of week for a particular channel to be used as reference schedule for a particular date based on the reference day as set in Fixed Point Chart New Program Allocation Channel select channel through which the program will be telecasted Day of Week Select the day of week on which day the program will be telecasted Select Slot select the slot to represent the time of telecast Program Select the program to be telecasted Click Add New buiton to insert a new entry Edit Fixed Program Chart Click Display button and list of entry will be appeared select the entry to be changed On selection of entry Update button will be activated Click Update button to save the changes made ba DAA Mercantile Data Manager Program Telecast Schedule Through this process the Schedule of prog
7. New Employee Registration Enter into the module by clicking Employee Registration option from Business Panel Fill up the employee code or ID according to the organisation strategy Do fill the other information related to the employee and click Save button to save the input record Edit Employee Information Click Display button and list of existing employees will appear Select the employee you intend to edit Change the data you need to edit Click Save button to save the changes made Click Reset Button to initialise the process Program Registration By this processes any new program to be broadcasted through the channel needs to be registered as Registered Program this program registration module AA DAA Mercantile D Note The program id will be generated by the system automatically usaspa New Program Registration Click Program Registration in the Business Panel Click Reset Button to initialise all information if were already working in the system Program Name Type program name Channel Select the channel from the combo through which the program will be broadcasted Duration Enter the duration of the program in terms of Minutes and Seconds in the proper field as indicated First Field is for minute and second is for second Click Save button to save the input data In case of new program the Program ID will be generated automatically Edit Existing Program Click Display Button and list of existing
8. lect the Advertiser whose RO is being acknowledged Agency Select the Agency who is operating the RO Remarks Any addition information required to store the RO Click Save button to save the Release Order Information Release Order Detail This process is the second part of RO which contains the telecast plan intended by the advertiser to be telecasted through the Channel DARD DA Mercantile Data Select the Release Order Detail from Business Panel Manager Select RO Select the RO no under which the telecast detail to be saved Channel Select the channel through which the commercial to be aired Telecast Date Set the telecast date Commercial Select the commercial to be broadcasted Slot Select the time band to telecast the commercial Segment Select the segment to indicate the break point Program Select the program Cost Enter the Rate of Spot for that particular slot Click Display Button to display the list of soot booked under that Release Order Click Reset Button fo Initialise the process RO Change Request The RO Change Request is issued by Advertisers of Agencies on behalf of the Advertiser if any change of telecast plan is required by the advertiser AA DAA Mercantile D If changes requested by Advertiser are viable it is accepted and the subsequent effects are implemented this process select the RO Change Request from the Business Panel Select the Original RO by using the search
9. m which the commercial belongs Description Type related additional detail required to record Click Save button to save the commercial The commercial id will be generated by the system automatically Edit Existing Commercial Click Display button and list of existing commercials will appear Select the particular commercial from the list you intend to edit On selection of commercial the Update button will be activated automatically Make the changes you require to edit Click Update button to save the changes Click Reset Button to initialise the process Note After registration of commercial deliver the physical media where the commercial is stored along with the commercial id to telecast department This commercial id to be placed in the commercial video movie clip file name as TCPl lt commercial id gt and needs to appear in Telecast Log Sheet from server Release Order Acceptance Release Order is a document provided by the Agency on behalf of the Advertiser or by the Advertiser directly This process is an acknowledgment process behalf the Broadcasting AA DAA organisation Mercantile Data Manager Select Release Order Acceptance from the Business panel Region Select the originating region of the Release Order RO Acceptance The RO Acceptance No will be generated automatically Advertiser RO ref The Order No mentioned by the Advertiser Acceptance Date Select the acceptance date of RO Client Se
10. main is to broadcast programs and commercial in different time slot as scheduled by the strategic process ba DAA Mercantile Data Manager 5 ADVERTISER ba DAA Persons or organisations telecast their advertisement through the ae television channel Manager INITIATING AGENCY Persons or organisations manage the commercial as well as other activities on behalf of the ADVERTISER in running their advertisement in the Television Media company FIXED POINT CHART FPC List of programs scheduled for broadcasting on the basis of day of week PROGRAM TELECAST SCHEDULE PTS List of programs scheduled for broadcasting for a particular date on the basis of programs set according the FPC COMMERCIALS The video movie clippings provided by the advertiser or initiating agency appointed by the advertiser for broadcasting BRAND lt is name issued by advertiser or its authorised agency to classify their commercial on the basis of their products or services RELEASE ORDER A document issued by advertiser or its authorised agencies directing the broadcasting organisation to broadcast their commercials with date time or any negotiated plan TELECAST PLAN List of commercials set for broadcasting indicating time and or programs for a specified period as decide by the broadcasting organisation LOG SHEET A report generated by broadcasting device Computer or other devices indicating date time and duration of
11. method provided Enter ROCR RO Change Request Ref No issued by Advertiser Select the Telecast Date on which the changes are required On click Proceed Button the telecast detail will appear in the list select the telecast entries on which changes are required by clicking the check box and set proper changes requested Enter the no in the validation box as confirmation and click Confirm button to save changes Click Reset Button fo Initialise the process Manage Telecast Plan This process is basically a tool to facilitate the RO Release Order booking operation by replicating the Telecast Plan to specific date and over a certain period DARD DA Mercantile Data Manager Select Manage Telecast Plan from Business Plan Select RO by using the search option Set the telecast date and click Proceed button The telecast plan will be displayed in the box select the spot entries you need to replicate to another date by clicking the check box set the Target Date on which date the plan need to be copied Click Confirm button to save the effect Prepare Invoice This process will take effect after uploading of Telecast Log in the system ba DAA Mercantile Data Select Prepare Invoice from Business Panel Manager Enter Year Example 2008 Enter Month Example 01 for January Click the button The list of Invoices as well as Telecast Certificates prepared or to be prepared will appear in the list Select
12. ram is set for a particular date based on day of week for the selected date according to the Fixed Point Chart AA DAA Mercantile Data Manager Channel Select the channel for which the telecast schedule is set Telecast Date Select the date of telecast on which day selected programs are to be telecasted Click Generated Program Telecast Schedule button to generate the Program Telecast Schedule for the selected telecast date and channel Example Suppose the PTS Program Telecast Schedule is being prepared for the date February 15 2008 The system will derive the day of week from the date mentioned which is Friday and will prepare the PTS based on the Friday schedule as set in the FPC Fixed Point Chart To make specific changes in Program Telecast Schedule without affecting FPC Fixed Point Chart Select Channel amp Telecast Date Click Display button to display the Telecast Schedule for that particular date and channel Entries will be displayed if PTS is already generated for that date Select the entry from the list On the basis of entry selected the other information of that entry will be appeared for edit purpose blocking the Channel amp Telecast Date option and Update button will be activated Slot Select the time slot for which you intend to change the program for that particular date Program Select the program from the registered program list Program Detail To specify additional information
13. related to the program Order No Type the reference no of the order issued related to changes of the program Click Update button to save the changes Use Reset button to initialise the process Initiate Commercial Initiate Commercial is a verification process in the Business Process Workflow to be performed by Production Division Telecast Section which will be executed after the Commercial Registration Process AA DAA and against the intimation by Sales Department on receiving the sma Commercial ID Manager Allotment of Tape ID and Tape Segment ID signify the storage process of the movie video clip as well as confirmation of Telecast Division regarding the telecast process of the commercial Select Initiate Commercial from Business Panel Commercial Type Commercial ID provided by the Sales Division after registration of Commercial Click Edit button The commercial name will appear ID Type the Tape ID or equivalent storage space ID where the video movie clip is stored Tape Segment ID Type the segment id to indicate the exact storage location Start Type the Start time of the commercial applicable in case of Tape Storage only TCR End Type the End time of the commercial applicable in case of Tape Storage only Click Save button to save the information Initiating Agency Registration By this processes any organisation act as Agency and handles Advertiser Account on behalf
14. the entry by clicking the check box Fill up the Information in the lower section and click Save Invoice Button to save the entry Invoices which are prepared will be indicated by the Invoice no in the list appeared on the screen Click Print Invoice to take the print out of the Invoice Click Telecast Certificate Button to take the print out of Telecast Certificate
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