The Microsoft Expression Yellow Band and
Contents
1. Back to Table of Contents q Visual Identity Guidelines Photoscopes 12 Photoscopes Non Product Specific Hilaire ep iei Wumwmr YS AMES T o AM de T om kaleidoscopic treatment of people expressing Pattern le a d Eon Y themselves in interaction with abstract graphic Us A v qU P elements The Photoscope gives the Expression d F f I b ki a C ors ET m cC product line an edge that appeals to the target LE X o 3 Y audience while adhering to the principals of ln A MAC A ex Microsoft s Expressively Human visual style he P 65 1 Non Product Specific Photoscopes E OU gi oy Pout E NR ip xi E Five Photoscopes are non product specific V4 4l dh SN r 4 d E E Ea TT al j izi 4 y E HN mop See YAN oa OC 76072 y ZA 2 kN 7 t fe s a y n 7 Zn v Gs Anos These Photoscopes exist only in pattern form ne an and are meant to be used for all visual i a 7 E zs i i i Ee 5 a i DSL communications not directly related to a l PF LIN q TN a T tite specific product lA Fy d Th T ET E uuum La C T A Say ee f a atte wa jl 4 ie KIL e Lar P S ak P ce ees rue o LP atta NS Blind es Bev Pallet Sa a E I g D Ls A n iis 7 ee DEN ex ao f TN ro NN Ex ENEN AAAS AEZ Back to Table of Contents q Visual Identity Guid2. Do not stop the Yellow Band it always bleeds off both right and left sides Do not use more than one band on a single piece Visual Identity Guidelines Yellow Band 10 Photoscopes Product Specific The photography used for Microsoft Studio Photoscopes Expression is treated in a technique called a Photoscope It is a kaleidoscopic treatment of photography showing people expressing themselves in interaction with abstract graphic elements The Photoscope gives the Expression product line an edge that relates to the target audience while adhering to the principals of Microsoft s Expressively Human visual style Product Specific Photoscopes The Expression image library consists of eight Photoscopes Five Photoscopes Studio Design Blend Web and Media are exclusively used in product specific communications They are offered as single Photoscope Starburst treatments as well as Photoscope Patterns Design Photoscopes Web Photoscopes SP NRT pie asta eh A9 o SC Sat Sata AS reu Blend Photoscopes Back to Table of Contents q Visual Identity Guidelines Photoscopes 11 Using Product Specific Photoscopes Placement Product Specific Only product specific Photoscopes can be i a mnplioper sade used in the Single Starburst arrangement eugene When using a Singl
3. Do not alter any element or color of a Photoscope Do not use Non Product Specific Photoscopes as Single Starbursts Back to Table of Contents q Visual Identity Guidelines Photoscopes 14 Using Photoscopes with the Microsoft Logo When using the Microsoft logo with a Acceptable Uses With Single Starburst Photoscope Photoscope always give it proper clearance Improper Usage space and place the Microsoft logo as Microsoft a sign off in the upper or lower right corner Do not place the Microsoft logo in any place The Microsoft logo may be placed against other than the upper or lower right corners a solid white background preferred placement or within the white space inside the Photoscopes When working with pattern Photoscopes this will in most cases mean that the pattern Photoscope needs to be positioned Micros and cropped to accommodate proper placement of the Microsoft logo Microsoft Do not place the Microsoft logo in violation of its clear space requirements Acceptable Uses With Pattern Photoscope Microsoft Micr soft Do not place the Microsoft logo on a colored image background Microsoft Microsoft Logo Clear Space Guide Back to Table of Contents Visual Identity Guidelines Microsoft Logo 15 The Microsoft Expression Col
4. S ve g b Da Ve uc CONS Step 1 Select a pattern Photoscope and designate an amount of coverage Back to Table of Contents q Step 2 Place Opacity Mask over pattern scaling it to bleed from edge to edge and aligning it to the bottom of the Photoscope pattern Note the supplied Opacity Mask is not gray This is only a visual representation of the Opacity Mask The supplied Opacity Mask asset is white fading to transparency KIET Step 3 Place sized Yellow Band on top of Opacity Mask to overlay the edge of the Photoscope scaling it to bleed from edge to edge and aligning it to the bottom of the Photoscope Make sure highlight is positioned for desired placement of product logotype If Yellow Band needs to be lengthened add continuous solid yellow to the right side and or continuous 10 translucent yellow to the left If needed adjust height of yellow band and Opacity Mask to fit the design Step 4 Add appropriate product logotype vertically centered on the brightest highlight Add the Microsoft logo in upper or lower right hand corner Note if Microsoft logo is placed within the Photoscope make sure Photoscope is scaled and positioned to allow for proper Microsoft logo placement and clear space Microsc Exp Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy Sandrerc iduisl ute faci exer acip
5. in utate elis erilisit velenit aliquatummy dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis Do not use bands Do not usea of any color other colored typeface than yellow Microsoft Microsoft o9 Y atr t J Ea V merosot Mero E Eia 0 on s te o Sandrere iduisl ute aci A S ndrerciduisl ute faci Sandrerc iduisl ute faci exer acipis nos aci Sandrerc iduisl ute faci exer aci velin utate elis eic velanialiquatumy velin utate elis risit velenit aliquatummy vel in utate elis erilisit velenit aliquatummy TP x pis nos aci vel in utate elis erilisit Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim it dolobor iri Sandrerc iduisl ute faci ipi i veli li erilisit velenit aliquatummy nim ek dolobor isto con Sandrere Iduisl ute faci exer velenit aliquatummy acipis nos aci vel in utate elis erilisit velenit aliquatummy nim pea 1 Exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobo iriusto com Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto comm
6. tif PS Web png PS Web pattern png PS Media png PS Media pattern png PS Studio png PS Studio pattern png Non Product Specific Photoscope Assets Ww N a IN MA aM A JY c NE ink m EA s ti P inks x ui RADICA ANS Lota Cause PAINS A PS_pattern_A png PS_pattern_B png PS_pattern_C png PS_pattern_D png PS_pattern_E png PS_pattern_A tif PS_pattern_B tif PS_pattern_C tif PS_pattern_D tif PS_pattern_E tif Back to Table of Contents q Visual Identity Guidelines Assets 20 Back to Table of Contents Electronic Assets and Production Notes Electronic Artwork Electronic artwork including the Expression Yellow Bands Opacity Masks product logotypes Microsoft logo and fonts can be downloaded from the Microsoft Brand Tools site https brandtools partners extranet microsoft com Corporate Guidelines Other Guidelines Microsoft Expression htm or requested on a CD from the Expression Brand Group Refer to these file names when locating the digital files To request access to the Expression brand site or to request a CD please submit an e mail to expbrand microsoft com Design Approval To have a design reviewed and approved by the Expression Brand Group please submit a PDF to expbrand microsoft com Yellow Band and How to Avoid Banding Reproducing the Yellow Band in CMYK can easily generate banding where Magenta meets Yellow Therefore please follow this step before files are handed
7. with the Photoscope the Yellow Band and Opacity Mask are always overlaid on top of the Photoscope so that the Photoscope shows through the translucent right side of the Yellow Band Positioning Ideally the Yellow Band and Opacity Mask are positioned in the middle of a piece as the top layer However if more open space is needed they may be placed closer to the top or bottom Dimensions The Yellow Band and Opacity Mask can be scaled to accommodate a wide variety of designs but it should never be more than 2096 of the height of the piece The Yellow Band and Opacity Mask should never appear less than 75 inches 54 pixels in height The Thin Yellow Band The Thin Yellow Band has been created for more subtle accent branding purposes It should never be reproduced thicker than 0 5 inches 36 pixels or thinner than 0 125 inches 9 pixels in height The Thin Yellow Band does not hold the Expression product logotype Examples of the Yellow Band and Opacity Mask with Photoscope Starburst Improper Usage Preferred placement and dimension Examples of the Yellow Band and Opacity Mask with Photoscope Pattern Microsoft Expressio Preferred placement and dimension Do not use bands thicker than 20 of the height of the design Horizon bands are always horizontal do not rotate the band or place it at an angle
8. Visual Identity System Version 2 April 2006 2 3 4 5 6 7 8 The Expression Story Expression Attributes Expression Product Family Expression Visual Identity Expression Typography Expression Product Logotype System Expression Yellow Band and Opacity Mask Expression Yellow Band with Product Logotype 10 11 12 13 14 15 16 Placement of the Expression Yellow Band and Opacity Mask Photoscopes Product Specific Using Product Specific Photoscopes Photoscopes Non Product Specific Using Non Product Specific Photoscopes Using Photoscopes with the Microsoft Logo Expression Color Palette 17 18 19 20 21 Expression in Grayscale Putting the Expression System Together Using a Starburst Putting the Expression System Together Using a Pattern Electronic Assets Photoscopes Electronic Assets and Production Notes Microsofts The Microsoft Expression Story Creative expression defines the human experience Since the dawn of time we have striven for new ways to visually and artistically interpret the world around us We have drawn painted sculpted and molded our ideas using ever more sophisticated tools This unique human quality has inspired the creation of the Microsoft Expression family of products Microsoft Expression is much more than a suite of software products it is a conduit for new creative experiences Designed for the creative professional Microsoft Expression provid
9. and white versions of the Photoscopes please convert existing Photoscopes directly to grayscale Please note that this is not a recommended use of the Expression identity and should only be used if color is not an option m Ke DU Back to Table of Contents q Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatu Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Microsoft Expression D x Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatu Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Microsoft Visual Identity Guidelines Color Palette 17 Putting the Microsoft Expression System Together Using a Starburst Follow these four basic steps when designing with the Expression Visual Identity System Using the Photoscope Single Starburst Product spe
10. cific uses only ded Set m de oe Microsoft Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy Microsoft Step 1 Select a product specific Photoscope Preferred placement is horizontally centered Back to Table of Contents q Step 2 Place Opacity Mask over Starburst scaling it to bleed from edge to edge Note the supplied Opacity Mask is not gray This is only a visual representation of the Opacity Mask The supplied Opacity Mask asset is white fading to transparency Step 3 Place sized Yellow Band over Opacity Mask and Starburst scaling it to bleed from edge to edge Make sure highlight is positioned for desired placement of product logotype If Yellow Band needs to be lengthened add solid yellow to the right side and or translucent yellow to the left If needed adjust height of Yellow Band and Opacity Mask to fit the design Step 4 Add the appropriate product logotype vertically centered on the brightest highlight of the Yellow Band Add the Microsoft logo in upper or lower right hand corner Step 5 Add typographic content Visual Identity Guidelines System 18 Putting the Microsoft Expression System Together Using a Pattern Follow these four basic steps when designing with the Expression Visual Identity System Using the Photoscope Pattern Xo Hi
11. city Mask element is white fading to transparency Yellow Band Details The highlight is always positioned at 90 degrees to the band In cases that require added area at the sides of the Yellow Band e g to wrap around a package solid yellow may be added to the left side of the band On the right side the existing multiplied translucent yellow may be extended with a continuous 1096 Opacity Mask Use the following formulas for the solid yellow additions to the Yellow Band CMYK M15 Y100 RGB R253 G201 B0 Hex FDC900 Yellow Band Highlight Glow Opacity Mask Note Actual Opacity Mask is not gray but white fading to transparency 100 Opaque 40 Opaque 10 Opaque gt For the translucent effect the Yellow Band needs to be multiplied on top of the Opacity Mask of the exact same dimensions Yellow Band Opacity Mask lt gt a Improper Usage Do not move the highlight in the Yellow Band Do not angle the gradient of the Yellow Band Do not rotate the Yellow Band Do not change the color of the Yellow Band Do not use the Yellow Band without the Opacity Mask gt a Fixed area is filled with the Yellow Band and opacity mask with values that cannot be altered Left side extensions filled with flat yellow without transparency Right side extensions filled with flat yellow with continuous 10 transparency Back to Table of Con
12. e Starburst Photoscope the preferred placement is centered As a secondary alternative it can be cropped to show a section of the Photoscope Pattern Photoscopes should always bleed off edges except when stopped by a Yellow Band in which case the band overlays the Photoscope so that it shows through the translucent right side Do not place an Do not use more ey uncropped Single than one Single Starburst Photoscope Starburst Photoscope off center in one area Cropping and Scale All Photoscopes can be cropped to bring flexibility to the visual style of Expression 4 we However a Photoscope should never be Product Specific cropped into image of people or so tightly Photoscope that it loses the repetitive kaleidoscopic effect Cropped Single Starburst that makes the Expression style unique Do not rotate Do not alter any Photoscopes at angles element or color of POS other than 30 a Photoscope Photoscopes may be rotated plus or minus 30 to add variation Do not rotate the Photoscopes at any other angles as this will offset the symmetry of the Photoscope imagery fx P Product Specific d Phot 6 X i i otoscope jap e yO Do not crop sotightas Do not create a new attern rotate Se Se gh to lose the repetitive Photoscope kaleidoscopic effect S ae Rr j ac WV pe a SP at l X 2 i
13. elines Photoscopes 13 Using Non Product Specific epe Placement Pattern Photoscopes should always bleed off edges except when stopped by a Yellow Band in which case the yellow band overlays the pattern When placing the Photoscopes carefully watch for cropping details along the edges Cropping and Scale All Photoscopes can be scaled and cropped to bring flexibility to the visual style of Expression However a Photoscope should never be scaled so large or cropped so tightly that it loses the repetitive kaleidoscopic effect that makes the Expression style unique Rotation Photoscopes may be rotated plus or minus 30 to add variation Do not rotate the Photoscopes at any other angles as this will offset the symmetry of the Photoscope imagery Non Product Specific Photoscope Micro scaled pattern Non Product Specific Photoscope Medium scaled pattern Non Product Specific Photoscope Macro scaled pattern kd vr i DNE VAM Pan SMS S SME ZI SS Sem AZ aw P ZR af wi dii fo Bam s EA BX YA M Pf F wrda wr E A Pr 9 B sed E LAW pue T Bam s CUA wh de PSA 1 M pote ON Ww sed ey re a Wed LM Y Py Improper Usage Do not combine Photoscopes Do not rotate Photoscope at angles other than 30 Do not create new Photoscope Patterns Do not use Photoscope in combination with other photography
14. ents Visual Identity Guidelines Product Family 4 The Microsoft Expression Visual Identity Microsoft Expression is a product family that leverages the Microsoft Expressively Human visual style It is a distinct and compelling iG cm n m system of identity elements that visually and emotionally connects the customer to the limitless creative possibilities that Microsoft Expression enables Consistent execution of this visual style and use of its identity elements will ensure a consistent distinctive look across all visual communications tus aaa ieri Pal a pnt ipnr web Expression Bed Error kinda xp mscr Dein pcr o aem Visual Identity Elements The Microsoft Expression visual identity system includes the following elements Microsoft Expression product logotype system Yellow Band Photoscope imagery Microsoft logo Microsoft Segoee font family Microsoft Expression Web Microsoft Expression PPT Presentation User Manual Subhead Goes Here Round 02 February 25 2005 Micros pep E puo Mata at atia Spy a Back to Table of Contents q Visual Identity Guidelines Visual Identity 5 The Microsoft Expression Typography Type Family Segoe Semibold h lusi i f font family i used for all Microsoft Expression applications AABCDEFGHIJKLMNOPQRSTUVWXYZ Available font weights are Segoe Regu
15. es tools that help bring vision to life in brilliant new ways From the initial spark of inspiration to the final output Microsoft Expression fosters new ways of collaboration and self expression at every step in the creative process In today s marketplace even the most functional products may be short lived and threatened by cheaper and more abundant alternatives however a product that inspires new creative possibilities offers added value on a level far beyond need it creates an emotional connection that is unique and irreplaceable As a community builds around Microsoft Expression shared experiences feelings and values will nurture loyal and lasting relationships To help tell the Expression story use the following guidelines faithfully and measure everything you do for Expression against the values expressed here As you create Expression communications let your inspiration guide you Back to Table of Contents Visual Identity Guidelines Vision 2 The Microsoft Expression Promise Microsoft Expression is the most advanced suite of design tools created for interactive Web and user interface design professionals It provides technology and tools that help professional designers express their creativity with the creation of richer and more interactive experiences The Microsoft Expression Personality Microsoft Expression is a product family that is part of the Microsoft master brand The Microsoft Expression product family conveys t
16. he product logotype Microsoft Do not rearrange the elements ession Do not re size the elements Microsoft Expression Do not recreate the elements in other weights or proportions Microsoft on Visual Identity Guidelines Product Logotypes 7 The Microsoft Expression Yellow Band and Opacity Mask The Microsoft horizon band suggests richly layered depth and a sense of potential and freedom It is a strong and colorful icon that adds visual impact The Microsoft Expression Yellow Band is a version of the Microsoft horizon band that has been specifically created for Microsoft Expression It unifies the graphic identity system with a consistent visual element and color The Yellow Band and Opacity Mask The Yellow Band consists of two separate supplied graphic elements that are multiplied on top of one another in order to achieve a unique visual effect Yellow Band The Yellow Band provides rich color saturation while the Opacity Mask lets the Expression Photoscope imagery underneath show through the band Both of these assets are supplied as electronic artwork Opacity Mask In order for the Photoscope imagery to properly show through the Yellow Band it must always be multiplied on top of the Opacity Mask in the layout application These two elements must always be used in conjunction with one another Note The supplied Opacity Mask is not gray as shown in the visual on the right The actual Opa
17. hree key personality traits that support the Microsoft brand and provide a foundation for a unique look and attitude Credible Professional and Compelling The Microsoft Expression Audience Microsoft Expression targets two primary audiences e Professional Designers focused on Web interactive and UI design This audience values tools that help them fully realize their creative vision e Designer Developers who perform a variety of design and development tasks They often use Microsoft technologies and tools such as ASP NET IIS server and Visual Studio IDE Back to Table of Contents Visual Identity Guidelines Attributes 3 The Microsoft Expression Product Family Microsoft Expression is a suite of professional design tools intended for professional designers and designer developers who work in user interface design information architecture and interactive content design create HTML layouts and graphics and build interactive presentations and multimedia Microsoft Expression Studio Microsoft Expression Studio is a collection of four individual Expression line of products They are Microsoft Expression Web The professional web design tool Microsoft Expression Design The professional creative design tool 4 Microsoft Microsoft Saez Expression Blend Expression Media The professional interactive design tool _ The professional asset management design tool EE 1 a sd 3 o U dm Back to Table of Cont
18. is nos aci vel in utate elis erilisit velenit aliquatummy nim zri utate el ital uatummy ni nim zrit dolobor el in e aliq iduisl ute fac vel in utate elis erilisit velenit aliquatummy nim yatummy ni ues iit dolab r iriusto commy Sandrerc el in utat erlisitvelenit aliquatummy nim zit vel in utate elis erilisit velenit aliquatummy nim r t allquatummy nim at dolohor commy Sandrerc iduisl ute faci exer acipis nos a elis erlisitvelenit Microsoft Step 5 Add typographic content Visual Identity Guidelines System 19 Electronic Assets Photoscopes Electronic Artwork Product Specific Photoscope Assets Electronic artwork including the Expression Photoscopes can be downloaded from the Microsoft Brand Tools site https brandtools partners extranet microsoft t4 com Corporate Guidelines Other Guidelines 2 amp Microsoft Expression htm or requested on a CD from the Expression Brand Group QU To request access to the Expression brand site r3 or to request a CD please submit an e mail to expbrand microsoft com All Expression Photoscopes are delivered in two formats PS Dsgn tif PS Dsgn pattern tif PS Blend tif PS Blend pattern tif e TIF 300 dpi color corrected CMYK PNG 72 dpi RGB PS Dsgn png PS Dsgn pattern png PS Blend png PS Blend pattern png Lm LESS MT PS Web tif PS Web pattern tif PS Media tif PS Media pattern tif PS_Studio tif PS Studio pattern
19. lar Improper Usage ee Do not track letter spacing Segoe Italic and Segoe Semibold Refrain from using other fonts and or font weights a bcd efg h I kl mno pq rstuvwxyz Typography Font Color Microsoft Expression typography is always black Segoe Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Do not use colors other than black Do not use font weights outside of the chosen three Segoe Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ Typography abcdefghijklmnopqrstuvwxyz Do not use other fonts Typography Back to Table of Contents Visual Identity Guidelines Typography 6 Back to Table of Contents The Microsoft Expression Product Logotype System The Microsoft Expression product logotype system leverages the Microsoft brand to lend credibility and value to the Microsoft Expression product family The Expression product logo is consists of a specifically designed form of the company name and Expression product name The Expression product logotype is always placed on the Expression Yellow Band with Opacity Mask These product logotypes are optimized to be optically balanced at all usage sizes Microsoft Expression is a registered trademark of the Microsoft Corporation The and the TM must appear with the product logotypes at all times When referring to Microsoft Expression in written text always capitalize the M in Microsoft and the E in Expression Do not use the product logo
20. off to a pre press vendor After the Yellow Band is placed and cropped within a design import the Al file into Photoshop and add 1 of noise in the Yellow and Magenta channels Note do not add noise to all channels as this will make the band appeared mottled and dirty This step will in most cases eliminate any banding issues Grayscale Band The Expression Visual Identity thrives in color However for instances where color cannot be used grayscale versions of the band have been provided For black and white versions of the Photoscopes please convert existing Photoscope Imagery directly to grayscale Yellow Band YB c ai YB_gs al Logotypes Microsoft Expression Expression_bL eps Microsoft Expression Web Expression Web_bL eps Microsoft Logo Microsoft MS Logo bL eps Microsoft Font Segoe OpenTypes YB thin c al YB thin gs ai Microsoft Expression Design Expression Design_bL eps Microsoft Expression Media Expression Media bL eps Segoe Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Segoe zip YB_OpMask ai YB_OpMask_thin ai Microsoft Expression Blend Expression Blend_bL eps Microsoft Expression Studio Expression Studio_bL eps Visual Identity Guidelines Assets 21
21. or Palette meenamen ieten SY el E Y Photoscopes the Yellow Band a white M Y i background and black typography P No additional colors should ever be used in 5 Sandrerc iduisl ute faci exer acipis nos aci imagery type treatments or backgrounds F y vel in utate elis erilisit velenit aliquatummy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis j erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Sandrerc iduisl ute faci exer acis p MM AE aM Erf pis nos aci vel in utate elis erilis Improper Usage Do not alter the white Do not alter any color background color within a Photoscope Exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobo iriusto com Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc idl ute faci exer acipis nos aci vel
22. tents Visual Identity Guidelines Yellow Band 8 The Microsoft Expression Yellow Band with Product Logotype The product logotype is always placed over X the brightest highlight of the yellow band as i Improper Usage shown x For clarity of presentation and legibility X Do not alter the color of the product logotype maintain a minimum clearance around the product logotype equal to the height of the lower case x in Expression Do not rearrange the elements Do not alter the proportions Do not rotate the product logotypes Do not place the Expression product logotype outside of the Yellow Band Back to Table of Contents Visual Identity Guidelines Yellow Band 9 Back to Table of Contents Placement of the Microsoft Expression Yellow Band and Opacity Mask Requirements Use only one Yellow Band and Opacity Mask in combination per piece The Yellow Band and Opacity Mask always bleeds from edge to edge When designing with the Yellow Band and the Opacity Mask first scale the supplied band artwork to the width of your design If a narrower band is desired you may crop it in height to fit your design In certain uses the Yellow Band can wrap around a three dimensional product such as packaging In such cases use left and right extensions to the Yellow Band and Opacity Mask Whenever possible use the Yellow Band and Opacity Mask positioned over Photoscope imagery When used
23. types in written text In print the after Microsoft and the TM for Expression need to appear at the first mention of the product within the piece On the Web the and TM should appear at the first mention of the product in each topic or article not necessarily on each page On subsequent mentions it is not necessary to precede the Expression name with Microsoft for both print and Web use Please include the following trademark notice Microsoft Expression is either a trademark or a registered trademark of Microsoft Corporation in the U S and or other countries The Corporate Marketing Group brand team creates all product logotypes Any logotype queries should be directed to expbrand microsoft com Approved Lock ups Microsoft Expression Microsoft Expression Design Microsoft Expression Blend Microsoft Expression Web Microsoft Expression Media Microsoft Expression Studio Clear Space For clarity of presentation and legibility maintain a minimum clearance around the product logotype equal to the height of the lower case x in Expression x Microsoft o xpression Minimum Size To preserve the legibility and integrity of the logotype at small sizes the Microsoft Expression product logotype should never be reproduced any smaller than 0 75 inches wide Microsoft Expression 0 75 inch Improper Usage Do not alter the color of t
24. y Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc idl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit Iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim zrit dolobor iriusto commy Sandrerc iduisl ute faci exer acipis nos aci vel in utate elis erilisit velenit aliquatummy nim Back to Table of Contents q Visual Identity Guidelines Color Palette 16 Microsoft Expression in Grayscale The Expression Visual Identity thrives in color However for instances where color cannot be used grayscale versions of the Yellow Band with Opacity Mask have been provided For black
Download Pdf Manuals
Related Search