MEDIAPLANNER+ WITH TIMEPLAN User Manual
Contents
1. Select Survey Available Surveys 555 Survey Code Survey Description Survey Date Ea S4HSC HRS July December 2005 H Min Data Period City A M 64 05 2006 Ea SSC HRS January December 2005 City A M Simulation 0404 7006 Ea AO4AP AMPS 20044P Main 11 10 2004 Ea ABOSL 2005 Premier TOI 16 02 2005 Ea ABOGL 2006 Premier TGI 4160272006 F3 ABOTL Premier TGI 2007 1402 2007 Ea AROAR Aberdeen Readership Survey 2004 OT 10 2004 Ea AROS Aberdeen Readership Survey 2004 Incl Self Completion 7 10 2004 Ea AROGS Aberdeen Readership Survey 2006 Incl Self Completion 28 07 2006 Ea ASBOG Asian Business Readership Survey 27006 ABRS 9 OT O03 2006 Ea ATMO3 ATMS 2003 20 01 2004 Ea AWTOS AIM Wave T Movember 2005 PF 02 2006 Eg B3T44 KRT 03 syys 2003 marraskuu 2003 PRA1 2003 Ea BAMO4 TGI 2004 April 2003 March 2004 for BBC only 07 10 2004 Eg BAPO BBC World Audience Profiling Stucky 2003 15 12 2003 oe PRAJA RAC Dailu ife Ort 2009 San 200 Wavac dA 41473007 Search Anywhere By Survey Code Multibased only From Beginning By Survey Description To filter the list of surveys enter NRS in the Search box then click on the By Survey Description option and only those surveys with NRS in the description will be displayed Select the survey you wish to use then click on OK For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE o2. Show freq level ta Target Market Schedule Week Social Grade 4601 Insertions Week 1 Social Grade ABC1 5 All Media E DIL cose The columns available are Exposed Exposed Exposed at Least Exposed at Least these are the most used and are defined below using the above example each publication had 4 insertions However there is also Weight Weighted Exposed and Weighted Exposed At Least 642 000 ABC1 s saw the schedule just 3 times 2 42 of ABC1 s saw the campaign only 3 times 2 857 000 ABC1 s saw the campaign 3 or more times 10 8 of ABC1 s saw the campaign at least 3 times To hide certain columns click on the Columns button and use the arrows to move the columns across from the Hidden Columns to Shown Columns To switch between multi targets click on the downward pointing arrow of the Target Market window to show other targets To export click on the export icon once in the Export Options window click on the Export button The export options are direct to application to clipboard and to file xls See the exporting section of this manual for more details To print click on the Print Icon and select your print options in the Printing Options window Click al Print See the printing section of this manual for more details SAVING PRINTING EXPORTING EMAILING Saving To save your report click on the File menu and select Save As File Edit View Select Wizards Option
3. Another example shows a 8 week campaign using National Dailies ceceeeeeeseteesesseseeeeees 17 Another example shows a 12 week campaign using weekly monthly magazines cccccseeeseeeees 18 To Add Remove Target Audiences o ccccccccssssssssesessesesesscscsessssesesecscsessceesessesseseseesesececseseeeeseseeesesseeescsees 18 TO Rename Target AUG CNCCS sos cassissascssnssasdepsdsseasonseasnotiatninnvaisostesniaesunnshtannatinebtoneniteapenns asaconioseanbinetenestneeeite 19 TO Select Deselect PUDII COT OMS sssr rissin E EE EE 19 WO TP Cost Tor PUD ANONS sorina E E T E E E 19 To Saye A Cost File or Select a COST File seyesiesscivesdsovshevicenpidsvtsosanioannidsewtactidonssenedendsuivaioeanniassbecisbenvoenidantiots 20 To change The Layout Displayed saseiresariinririis ossut ineno i aira naNO 20 MO SOI Wr PALCO a a E E A EE 20 To Create A Graph Of A Selected Column Of Data cee cccccecssssesesssseseseseseeseseseseseeeeseseseseeeeeeseseeeeeseees 20 TUSE WAT E ae R A E A O E E T eee A OREA 21 F reguency DSTI ELON sepana a A a A 21 SAVING PRINTING EXPORTING EMAILING 0 c cece cece cece cence eee eeneneee 22 ING E EE EE O E E E E E N A EEA sors see en pees oc ater A cece TE E 22 FEIN TANG scene capac suc nn NAN E NE EE ETA E AE ENES E EANA 23 EON WN EE EE oes E E AE EEE EE E 24 ae a EE A E A AA A I A A A A A A E A A T 25 HOW DO I CREATE A COVER RANK FOR NATIONAL DAILIES 0 0 0 0000e 27 HOW DO I CREATE A SIN
4. Copy to self For default email client Settings Confidentiality Statement To np Subject T elmar PrintPlan run CC You have the option of emailing three file types the Project file mpf this file can only be opened in Mediaplanner the demographic file s dem deu and the Report file this is an Adobe Acrobat pdf file If you wish to send the Project file and the demographic file s with the email tick the two options Include Project File mpf and Include Markets Dem Deu To send the Report file click on the Report button this window is identical to the Printing Options window make the necessary changes you wish and click on the Back to Email button By clicking on the Back to Email button you are generating the report The Project Info button will show you the file name and location of your demographic file You are advised to always keep the Copy to Self option ticked for your own records To send your email type the email address in the To field the subject description in the Subject field and the main text in the large window and click on Send For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved teimar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 27 HOW DO I CREATE A COVER RANK FOR NATIONAL DAILIES Step 1 Step 4 From the Start Up Dialog Box Follow the same format to Click on the Rank
5. and select Save Own Media and enter a name for the titles in the Own Media Description then click on OK Another window will appear containing the same name click on Save this is saved into your default Telmar folder Save As Harmonisation Q icre Enter 4 description by which you can identity your mfia Testing group of media 9 Touchpoint vs NRS 9 touchuser Young Glossy Titles File name Younga oss tles tmm Save as type Telmar Own Media Codes TMh w Own Media Description Own Media codes are shown in the Select Media screen on the left hand side under Own Media double click to open the section and any own media codes that have been set up will be shown in the list titles from these lists can be selected as normal Select Media from NRS January December 2006 L fox Hae OS Oe Insertions Title Mnemonic Source E Own Media Hello HEL NOB4 E Young Glossy Titles O How PERA Mobs Publications A R O OK Magazine ktl MIEP Publications ALR Alphabetical O Glamour SLA MOBY Publications 4 R Grouped by Frequency O InStyle EY MIEP Publications A R Sorted by All Adults O Marie Claire MAC HOEFT Publications ALR seneral Publications Publications 4 0R Women s Publications amp E EBBE E Show Categories 6 Media selected For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Pla
6. call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 32 HOW DO I PRINT A REPORT Step 1 To print click on the Print button on the toolbar or alternatively use the File menu and select Print Step 8 The Plan Information button allows you to display general information that can be printed on reports To view the report before printing click on the Preview button to print click on the Print button Step 2 If you wish to print the Frequency Distribution report tick the box Step 8 Click on the Target button to select all or some targets for printing Step 3 The Media and Total Columns can be edited before printing each report click on the Edit button and move the headings across Step 7 If you want to only show a top number of publications on your report click on Only show top x Media Step 4 To add or alter headers and footers click on the Headers Footers button by default the headers footers are givena border and grid lines To use different font settings click on Font ti og To print only the publications with insertions tick the Only Media with ddal by clicki You can also add a logo by clicking Logo insertions box and browsing for it For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved teimar
7. ratings for a schedule It is calculated by dividing Total Impacts by the Population of the Target Market x 100 Net GRPs The sum of the ratings for an individual week of a schedule within Timeplan CPT The cost of reaching 1 000 different people in the target audience Composition An index showing how likely someone in a target audience is to have seen a Index publication Calculated by dividing the percentage of a publication s readership who are within the target audience by the percentage of the composition base who are in the target audience multiplied by 100 Composition The number of people in the composition base who been exposed to a single Audience 000 or average issue of a publication show in units of 1000 Composition The number of people within a target audience who have seen a publication expressed as a percentage of those who have seen it in the composition base normally the group entered as the Universe Cum The number of people who will see at least one of a number of insertions Coverage expressed as a percentage of the target audience For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 35 Cum Coverage If multiple insertions are placed in a publication this will show the number 000 of people in a target audience shown in units of 10
8. touchusers Username Sequence M Survey Code Modified lcordery social Grade ABC MOB4 23 0420 Icordery 2 Social Grade C2DE Mobs 23 04 20 lcordery Adults 1704 20 lcordery Men 1704 20 lcordery All Respondents 08 03 20 I gt The Cumulative Cover Columns window appears asking you to enter the required insertion level for each column Tick the boxes to Show Cover OOO and Show Cover then click on OK Multi cume Cumulative Cover Columns Enter required Insertion levels for each column Column 6 Column 7 Show Cover 000 Show Cover 4 The Cumulative Cover window will then be displayed Social Grade ABC1 4Social Grade C2DE P msertions f msertions mo ert Coat Composition cume Cov 000 Cume Govt Cume Cov tooo Cume Cov 000 Cume Cov OK Magazine 5 000 00 6 86 4 500 00 TEU 7 000 00 7 000 00 6 500 00 E Marie Claire 5 000 00 You can use Cume Cover to determine the ideal level of insertions to have per publication before cover starts to plateau i e any additional insertions would not provide much greater coverage For For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 14 example InStyle s cover increases only slightly with each insertion so it wouldn t be useful to have more than one insertion if we were aiming towards C2DE s Opt
9. 00 who will see at least one of these CPT Net The cost of exposing 1000 people in a target audience to a schedule at Coverage least once The of the average page exposed CPT APX The total number of exposures APX factor switched on divided by the cost of reaching 1000 people Unit cost CPT Cost per 1000 APX APX Impacts CPT AIR The cost of reaching 1000 people average issue readership Unit Cost CPT A I R A I R Adjustment The readership of a publication will be adjusted by the figure entered Factors here Impact Factors This factor allows you to account for qualitative values of different ads in the same schedule for example page size or B amp W Colour Solus Reach This gives you the of solus readers of the publication Media Code A 3 letter mnemonic unique to each publication by which Mediaplanner can recognise it Input Order A ranking figure showing the order in which the publications were selected The number of people in the target population The number of respondents which the population figure is based upon Exp At Least The percentage of the target audience exposed to a schedule at each frequency level or higher Exposed The percentage of the target audience exposed to a schedule at each frequency level and no more Weight This column shows the weight for a given frequency level in the frequency distribution window Weight Exposed The percentage of the target audience exposed to each f
10. EPLAN User Manual Page 6 Next the Select Media screen shows the Available Media sections in the selected survey opena publications section and or sub section and double click to select a title or click ona title then click on the button and it will move to the box on the right hand side To move a title back click on the Title then click on the lt button Select Media from NRS January December 2006 HR OX OS Title ie Glamour InStyle ie Marie Claire How OK Magazine Hello Insertions Women s Weeklies 4 Bella Best H Chat 2 H H Closer HO Full House 2 H 6 Grazia i A Inside Soap Love It Adj My Weekly New s f 86 Eee People s Friend Pick Me Up 4 Real People Adj 2 H H Reveal HO Take A Break That s Life 2 HO Woman Show Categories Select your titles then click on OK Mnemonic Source SEE Code String GLA EY MAC MM OKM MIEY MIEY MIEY MIEY MIEY 6 Media selected If you regularly use the same titles you may wish to save the selection as an Own Media file see below For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 7 Save Own Media Select the titles as shown above then click on Own Media
11. GLE SCHEDULE PLAN FOR NATIONAL DAILIES 28 HOW DO I CREATE A MULTI SCHEDULE PLAN FOR NATIONAL DAILIES 29 HOW DO I OPTIMISE A SCHEDULE TO A SPECIFIC BUDGET 0 00 c eee 30 HOW DO I SAVE A PROJECT FILE nics ccc ace sec acucaensasusareon seed uucadsstecaacssaccesdes 31 HOW DO I PRINT A REPORT ccasscaccopcptomanacensunsecioaemianehenseenioaneawisacweaneaates 32 HOW DO I EXPORT A REPORT INTO ANOTHER APPLICATION 0ce cee ee ees 33 GLOSSARY EEA EEEE EE ERETNA E EREE NIERE EEE ten agen EEE AN E EAE 34 For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 3 INTRODUCTION Mediaplanner provides instant evaluation of the effectiveness of press schedules against any number of pre defined target markets It can provide analysis on existing schedules based on reach frequency audience and cost STARTING MEDIAPLANNER Click on Mediaplanner from the main Telmar screen and you will see the box below which gives you a choice of Wizards to use or Expert Mode for more experienced users What do you want to do Rank Single Schedule Multi Schedule Cumulative Cover Optimisation Time schedule C Don t show this dialog again Project fs WIZARDS The Wizards take you through the steps to create arank single multi
12. MEDIAPLANNER WITH TIMEPLAN User Manual Page 1 MEDIAPLANNER WITH TIMEPLAN User Manual 2015 For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 2 EIN VRODU CULO ce iniaica haste we sere venawane ve nerade ve ndee neces seeda verseaeaxepenahavanceasavewcweddsease 3 STARTING MEDIAPLANNERY 00 0 c cece ccc cece cece cnc n cence cece eee eneeeeeeeeeeceeeeeeees 3 WIZARDS reason oa oa tease hen E A E aed een E E doses E TEREE 3 To Create A New Target Audience uo cccccccsscsssessesessescssesessesessssessssesssscsssscssssesseeesseecseseesseecsseecsesecseeeeseeeaces 4 Save OWN IC UG merceian eases sieve EE vasa diaz E asian ede ey Constr namaste tants adenine 7 Rank Mode Cover Cost Difference COMpOSition ccccccccescsssscsesesesssscsescsessssescscsessescscseseseesceescseseeeeeees 8 Single Multi SCREGUIS MOS isc ccsvecnecescneavennveat vlcanacsvosipestwsrazatsvearumd A S E 11 MANTIS COV CT IVS cates cadets E A E E E E RE A E E A 13 OBTUSE TOM MIIE oree o A E AEE E E EAEE E 14 TFEIMEPCAN MODULE orenian rana E E E EE E E EEE ET 15 Uong WANS 1 CIN eira cece eect E EA AE EAR EA AAE ERA E E A EE E 15 This example shows a 5 week campaign using weekly monthly magazines cccccccesesesseeeeseesesees 16 Viewing TNC ONGC OCS acs saecacs ude scunser asseoir a nave NA E eE 17
13. NNER WITH TIMEPLAN User Manual Page 11 Single Multi Schedule Mode Single schedule Single Schedule allows you to view a single target audience with or without costs Multi Schedule gives you the option of viewing multiple target audiences with more than one schedule at a time You can select the Single Schedule or Multi Schedule wizard when you first open Mediaplanner or click their button in the toolbar Multi schedule Select a demographic group by highlighting the file name then click on OK Target Markets found tn p User touchusery Username sequence MW Target survey Code Modified lcordery 1 social Grade 4601 MDE 23 04 20 Icordery 2 Social Grade C2DE HOEP Y 25 04 20 lcordery 1 Adults 1704 20 lcordery z Men 1704 20 Icordery 1 All Respondents 08 03 20 i gt You are then asked Would you like to use costs Choose one of the three options click File to load costs from file click Manual to enter costs manually click Cancel to not use costs at this time 2 Would you like to use costs 7 Click FILE to load costs from file Click MANUAL to enter costs manually Click IGNORE to not use costs at this time File Manual Ignore If you choose File to load costs from file the Select Cost File window showing any saved cost files click ona file then click on Open If you choose Manual to enter costs manually the Costs Input window appears enter the costs against each title in the Unit Cost column the
14. also change the Number of Results to display Confirm x Ha Optimise Now 3 Once you have selected all your options click on the Go button You will be asked if you are sure you wish to Optimise Now click on Yes i Once the optimisation strategy you selected has been achieved the optimised schedules will be displayed in the Schedule window and the results in the Totals window of the planning screen Social Grade S601 Social Grade CADE Readership Readership ay Pore oe Marie Claire For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 15 2 60 46 500 00 s TIMEPLAN MODULE Timeplan is essential for planning seasonal campaigns in order to ensure that the desired coverage and frequency is achieved within the campaign period We all know that some publications are still being read many weeks or months after their cover date It is important for agencies and advertisers to know exactly how their anticipated coverage is spread over time especially for seasonal or coupon advertising Timeplan uses NRS readership accumulation data NB certain features of Mediaplanner should only be used in Single Schedule or Multi Schedule mode They will not work correctly in Timeplan mode These include Optimisation and What if Using Timeplan Click on the Timeplan button on th
15. anning MEDIAPLANNER WITH TIMEPLAN User Manual Page 9 Click on the Rank button then click on Cover Rank then click on OK The Cover Rank is displayed Social Grade CADE HRS January December 2006 Population Weight Cover Rank Social Grade S601 Social Grade C2DE ME too _ Compootion index 1 z Es i OK Magazine g4 E Hello 56 E Now 96 ian Marie Claire 60 Glamour 55 E a InStyle 54 Click on the Rank button then click on Cost Rank then click on OK A Select Cost File window will appear asking you to choose a cost file these are followed by cst Select the file name then click on Open Select Cost File Look in E p Nlonfs01 Morainec cs ae _P User touchuser National Dailies C3 P User touchuser an l i Mnemonic Cost Filename Size Modified 1500 National Dailies CST 249 Bytes 93 04 2007 12 11 04 A a 1800 1900 2000 2100 2200 2300 2400 gt File name P User touchuser N ational Dailies CST 2500 Files of type All Cost Files CST COS TRC v a e Enter Costs Manually If you do not already have a previously saved cost file you will have to manually enter the cost To do this click on the Enter Costs Manually button Costs Input Costs input Marie Claire Now OK Magazine Hello For further assistance call t Copyright 2015 By Telmar telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 10 The Cost Rank is di
16. button produce a Cost Rank Step 2 Step 3 Select a demographic file by Choose the first option Cover highlighting the file name you Rank click on the OK button desire then click on OK and the schedule will be To create a new demographic displayed click on New Target Men and Age 15 24 MRS January December 2006 Population veight Cover Rank Men and Age 15 24 wor _ eompostion maes The Sun 1oo4 2579 Daily Mirror 321 od Daily Star 273 7 00 Daily Mail 214 5 48 The Guardian 129 3al The Times 125 3 20 Daily Telegraph 100 2 58 Daily Record 95 245 The Independent T4 1 59 mo CoO 4A A A E amp E Ww M mm Daily Express T 1 53 l Financial Times 25 0 58 For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 28 HOW DO TI CREATE A SINGLE SCHEDULE PLAN FOR NATIONAL DAILIES Step 1 From the Start Up Dialog Box Click on the Single Schedule button Step 2 Select a demographic group by highlighting the file name you desire then click on OK Go to Step 6 To create a new demographic Click on New Target Follow all Steps Step 3 Select the survey you wish to use Click OK Step 4 In the coding grid code up your target s Click Next Step 5 Select National Dailies found under Publications A I R Gro
17. cumulative cover and optimisation analysis Rank Mode allows you to rank your publications by coverage cost or composition against a given target audience s Single Schedule Mode allows you to view a single target audience with or without costs Multi Schedule Mode gives you the option of viewing multiple target audiences with more than one schedule at a time This wizard is identical to the single schedule mode Cumulative Cover Mode uses a multi schedule to calculate the coverage build for each schedule shown in O00 s and or s Optimisation Mode enables you to quickly find the optimum schedule against either a budget or coverage target For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 4 Time Schedule Mode allows you to plan seasonal campaigns in order to ensure that the desired coverage and frequency is achieved within the campaign period To Create A New Target Audience If you are using one of the Wizards and the target audience you wish to use is not already listed and you wish to create a new target audience click on the New Target button gt arget If you are ina schedule and you wish to create a new target audience to add to the schedule click on the Target button on the toolbar and then click on the New Target button The Select Survey screen is displayed
18. e toolbar or select Time Schedule when you first open D Mediaplanner Timeplan If you are already using Mediaplanner you MUST go back into Single Schedule mode before clicking on Timeplan in the top toolbar Feriod The Campaign Period window appears here you can set the Campaign Start Date default is a today s date Duration 13 weeks is the default and Campaign End Date Click OK If you need to change the period click on the Period button in the toolbar Campaign Period Campaign Start Date Campaign End Date Duration April 2007 Weeks July 2007 Mon Tue Wed Thu Fri Sat Sun zi Mon Tue Wed Thu Fri Sat Sun 1 1 al te ey AR iy on 4 5 6 4 8 s ut ahh urs eh ae Ike onths 10 a2 1s 14S I a7 18 19 20 21 22 onths S 18 13 20 2122 EE EL Ba e eh eo El onths 23 24 25 26 27 28 29 07 2007 Start Dat End Date 30 04 2007 29 07 2007 For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 16 This example shows a 5 week campaign using weekly monthly magazines Social Grade C2DE Population MRS January December 2006 Sample Size SO04 2007 to 29072007 13 Weeks Comp Target All Weeks Schedule 1 Readership Readership as a Pot hoa e en er n f Enter your insertions into each week of the schedule against each title the Total Uses Reach 000 R
19. each GRP and Net GRP are displayed in the Totals window The Schedule window shows the insertions for each week against each title Target Social Grade C2DE Population 21 Survey MRS January December 2006 Sample Size 15 Period SOM04 200F ta 290772007 13 Weeks Comp Target All Display All Weeks Schedule 1 Social Grade C2DE social Grade 4671 Readership Readership Unt Apr mof May ma May po a en err ioen E C E E Glamour l 4 Es z InStyle Marie Claire How OK Magazine Hello Tip you can click and drag an insertion from one box to another if you put one in the wrong place The Totals window shows the coverage for the 5 weeks of the campaign as it cumes by week There could be a difference between the Total Plan Reach in the first column 15 42 and the reach achieved at the end of the campaign period 13 25 i e coverage can continue to build after the campaign has finished WeonyRecute a A o o o OE ow SS wage For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 17 Viewing Timeplan curves You may wish to view the curve for each title click on the Curves button on the toolbar then click on the publication title to see their graph al Curves Current Curve filename G TELMAR mediaplan TESTING1014 Timeplan NRS e I
20. f Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 5 This will take you to the coding screen m Coding for Survey NRS January December 2006 NO64Y o Age 25 34 H Age 35 44 Social Grade ABCA ABCI PER Social Grade C2DE CDE H Age 55 64 H Age B gt Age 15 H Age 15 24 H Wean Age H Median Age H Social Grade 4 gt Social Grade B Social Grade Ci H Social Grade C2 gt Social Grade D Social Grace E Social Grade AB Social Grade ABC1 Social Grade ABCIC2 gt Social Grade C1C2 Social Grade DE TE Age 16 or under TE Age 17 Reset Categories Use short titles eee Only Search Selected Search Again E wt Test All Survey Cancel Next oe Select the coding for the target audiences you wish to set up then click on Next In this example we have chosen to use ABC1 and C2DE as two separate target audiences Highlight the two codes then click on the coding moves to the coding grid on the right hand side Then click on Next N B The other buttons you usually use to create combinations of demographic groups for your audiences ANY ALL AND OR and NOT are also shown in the bar between the code sections and the coding grid and can be used in the usual way For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIM
21. imisation Mode You can select the Optimisation mode when you first open Mediaplanner or click the button in the toolbar Firstly select a demographic group by highlighting the file name and clicking on OK If already in Mediaplanner make sure that there are no insertions placed in any publications then click on the Optimise button on the toolbar It will ask Would you like to use costs select either File Manual or Ignore The Minimum and Maximum Insertions columns will be added to the schedule and the Optimise dialog box opens up NB YOU SHOULD NOT OPTIMISE WHEN YOU ARE IN TIMEPLAN MODE ONLY IN SINGLE SCHEDULE AND MULTI SCHEDULE MODE E T Fn Vses Uses uses fmia OK Magazine 12 Optimisation parameters Now Optimise to a Target hae Social Grade C2DE Hello Maximise Coverage Glamour Frequency Goal of i r le Campaign Length 12 Week s Marie Claire Stop t Budget of 50000 7 Number of results to display Reach 0 00 You can now choose to Optimise to Maximise Coverage or Frequency Goal and insert the frequency goal using the arrows then you can choose to Stop At a Budget or Reach You also have the ability to change the length of your campaign the default is 12 weeks This campaign length determines the level of Maximum Inserts available in the optimisation However the Maximum Insertions can be manually changed if the default does not suit your needs You can
22. ith insertions Group all j Titl Mecialangiar pet r se Survey NOG4Y Header Footer Headers Footers Text Text Text Text Grids Only show top a Media Text Text Text Text Bold Text Text Text Text Reset Text Text Text Text Input Order Ascending Plan Information i Ee Close eG Direct to Acrobat Reader To Clipboard If you select Direct to Excel Excel will automatically launch and open the exported file as an Excel spreadsheet If you select Direct to Acrobat Reader the report will autimatically be exported as a pdf Alternatively if you select To Clipboard a picture will be taken of the Planning screen Open Excel and click on the Edit Paste menu and your report will be displayed If you select To file you will be asked to give your Microsoft Excel file xls a name type a name in the box and click on Save Once in Excel click on the File Open menu select your file and click on Open Emailing You may be set up to email your report to do this click on the Email button on the toolbar You will be presented with the screen below For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 26 E mail Options Report C Include Project file C Include Report C Include Markets Add Attchments 0 Clear Cancel Message
23. k on New Target Follow all Steps Step 8 You are asked Optimise Now Click Yes Step 3 Select the survey you wish to use Click OK Step 7 In the Optimise window under Stop At enter your budget next to Budget Of Click OK Step 4 In the coding grid code up your target s Click Next Step 6 You are then asked Would you Step 5 like to use costs Select the media you wish to use gt Either enter costs manually or Click OK load a cost file For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved teimar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 31 HOW DO I SAVE A PROJECT FILE File Edit View Select Wizards Options Step 1 3 SP New Cry To save your schedule click on E Open Crio S the File menu and select Save Save CHHS me r Project As Project Em a i Page Setup Costs Print ce i File Maintenance pene Export to Recent Exit Step 2 You are invited to type information relating to your schedule in the Plan Information window You can skip this by clicking OK Step 3 Save As A Save As window will appear Save in asking you to give your Project a name Type a name in the File name box and click on Save The file will be given the extension MPF File name women s Titles Mediaplanner Project Files Save ope For further assistance
24. more than one target audience created from the same demographic file click on the Target button and highlight the file name you wish to use then click on OK If you are looking at more than one target audience on the screen you can switch from one target to another and view readership figures by clicking on the tab title of the target Population Wveight Single Schedule Social Grade ABC For further assistance Copyright 2015 By Ti E isotons re elmar E the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 19 To remove a target right click on the tab title and select Remove Social Grade C2DE MRS January December 2006 Population VYveight single Schedule Socal Rename Insertions Change seen am OK Magazine 2 Targets Target Information Filters Properties To Rename Target Audiences To rename a target audience right click on the tab title and select Rename enter the new name in the Target Description or Tab Description boxes then click on OK ABC Target Tagi Description MRS January December 2006 Target Description i Population Weight C2DE Single Schedule Tab Description C2DE Tab 7 Description To Select Deselect Publications If you only want to show some of your publications at any time click on the Media button and move the publication over from the Selected Items window to the Deselected Items window using the arrows To Enter C
25. n click on OK For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 12 The Single Schedule is shown below Social Grade C2DE MRS January December 2006 Population Yveight single Schedule eaters rear sti 4 500 00 5 000 00 7 000 00 5 000 00 7 000 00 6 500 00 The Multi Schedule is shown below for each schedule you get a new insertion column in the schedule window and totals in Total Window at the bottom of the screen Social Grade C2DE Population 21 699 000 45 0 of Comp Dase MRS January December 2006 Sample Size 15 529 Population Weight Comp Target All Muli Schedule Social Grade CADE il 4 500 00 OK Magazine 5 000 00 Hello 7 000 00 Marie Claire 5 000 00 Glamour 7 000 00 InStyle 6 500 00 Impacts 000 Cost 35 000 00 70 000 00 105 000 00 140 000 00 For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 13 Cumulative Cover Mode You can select the Cumulative Cover mode when you first open Mediaplanner or click the button in the toolbar r Cumulative Cover Select a demographic group by highlighting the file name then click on OK Target Markets found ir po Wser
26. nning MEDIAPLANNER WITH TIMEPLAN User Manual Page 8 Rank Mode Cover Cost Difference Composition It is possible to rank your publications by coverage cost or composition against a given r target audience s You can either select the Rank wizard when you first open Mediaplanner or click on the Rank button in the toolbar Rank Select a demographic group by highlighting the file name you require and click on OK Target Markets found in p User touchusers Lsername Sequence WM Target Survey Code Modified 2 Icordery social Grade ABC HUEY PTE TI Social Grade C2DE MOBY 2504 20 Adults 104 20 lcordery lcordery 1 1 lcordery 2 Men 1704 20 1 Icordery All Respondents 0803 20 a gt Select a demographic group by highlighting the file name you require and click on OK There are 4 different types of rank methods you can use Rank on S al Cover Rank sorts by Readership 000 Select Rank Method Cost Rank sorts by CPT AIR Cost per Thousand Average Issue Cover Rank Readership Cost Rank Composition Rank Composition Rank sorts by Composition Difference Rank Difference Rank if you have more than one target audience this displays the difference between the two target audiences both in OOO and as a See examples shown below For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved teimar the FUTURE of Media Pl
27. nsertions Curves Curve Names C Curve Number Insertions Me aiis 72 Glamour GLA 96 InStyle IS 103 Marie Claire MAL 124 Now NN 127 OK Magazine Okt 81 Hello HEL 0 W0 6 5 V w e amp 5 5 P W B 4 5O 5 10 15 20 25 30 35 40 45 50 Weeks Source NRS Accumulation Data Use APX Values Sesto Chat _O Table Another example shows a 8 week campaign using National Dailies The Schedule window shows the insertions for each week against each title Target Social Grade ABC Population 26487 000 55 0 of Comp Base Survey HRS January December 2006 Sample Size 22547 Period S0M04 2007 to 2406 2007 8 Weeks Comp Target All Display All Weeks Schedule 1 Social Grade 4601 kSocial Grade C2DE Readership Readersiin unt Ame May May My ay un nn om tot err mses ofl Daily Mail Daily Mirror Daily Record Daily Star Daily Telegraph Daily Express Financial Times The Guardian The Independent The Sun 5 z a 5 a T Oo Oo 0 0 oO eo oO CFC 8 OY oe we se Se a Oo o ao os ao nm 4 0 o o a a o a n a o o ao ao a a0 ere ers e elella ei o o a ao o o0 lnm ala alala al allel alea The Times The Totals window shows the coverage for 8 weeks of the campaign as it cumes by week There could be a difference between the Total Plan Reach in the first column 46 53 and the reach achie
28. o only show a top number of publications on your report click on Only show top x Media Click on the Target or Weeks button to select all or some targets weeks for printing The Plan Information button allows you to display general information that can be printed on reports To print click on the Print button To view before printing click on the Preview button Exporting If you wish to export your report into Excel select the Export button on the toolbar L alternatively click on the File menu and select Export Export Within the Export Options window click on the Export button The options are Direct to application To Clipboard and To File xls For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 25 Export Options Eg Print Engine 1 0 17 6 Reports Report Plan Frequency N Tiles IRF Timeplan v PI a Distribution Media Columns Total Columns C N Tiles Insertions Total Uses J Iterative Reach amp Freq Readership 000 Reach 000 eadership each 4 Readership Reach CPT Total Impacts 000 nit Lost vg Frequency 3 Unit C Avg F Total Cost Media results V Total Results Export Options General Options Include header and footer Include daypart detail where relevant XLS Export C Only Media w
29. or further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved Step 9 Enter inserts into multiple Schedule columns to plan Step 8 If you choose the MANUAL button to enter costs manually a Cost input window will appear allowing you to type costs in the Unit Cost column Click on OK Your schedule will be displayed Step 7 If you choose the FILE button to load costs a Select Cost File window will appear asking you to choose a file and click on Open Your schedule will be displayed Step 6 You are then asked Would you like to use costs Choose one of the three options Click FILE to load costs from file or Click MANUAL to enter costs manually or Click CANCEL to not use costs at this time telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 30 HOW DO I OPTIMISE A SCHEDULE TO A SPECIFIC BUDGET Step 1 Either select Optimisation in the Start Up Dialog Box or click on the Optimise button in the toolbar Step 9 Two Opt Columns are added to your Schedule window one with inserts planning just below the Step 2 Select a demographic group by highlighting the file name you desire then click on OK Go to Step 6 To create a new demographic budget and one with inserts planning just above the budget The Totals window displays the Reach Impacts Average Frequency and Total Cost of each optimisation Clic
30. osts For Publications Click in the Unit Cost column beside a publication then type in the cost and press Enter Es the cost will be entered in the Unit Cost column for that publication and the Cost per Cost Thousand will be calculated automatically Alternatively you can click on the Cost button and select a cost file then click on Open or click on Enter Costs Manually and enter the costs then click on OK Repeat for each publication For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 20 To Save A Cost File or Select a Cost File Once you have inserted the unit costs against each publication you can save these costs ina Cost File for use another time To save the cost file click on the Cost button then click on Save Costs enter a file name name cst then click on Save Once you have saved a cost file you can use it again with other Mediaplanner runs Click on the Cost button and select the name of your cost file name cst and Open Only the publications that have a cost in the cost file will be inserted in the schedule To Change The Layout Displayed Click on the Layout button the screen is divided into Planning Calculations and Result Eg Calculations To hide or show headings use the arrow buttons to move the headings across Layout to the right hand box The Up and Down b
31. requency level and no more Effective The percentage of different people in the target audience exposed to the Delivery x media schedule at a specified frequency level For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved teimar the FUTURE of Media Planning
32. s O New CtrHn Cirl Or 1 Schedule Curmutlativ Cres a Project Target i Page Setup os For further assistance call the Print Template telmar insertions the FUTURE of Recent Media Planning File Maintenance Export to Copyright 2015 By Telmar Gro MEDIAPLANNER WITH TIMEPLAN User Manual Page 23 You have the choice of four file types depending on what you want to save Project Mediaplanner Project Files MPF A Project file saves the whole plan Target Telmar Target Files Dem Deu A Target file allows you to change the filename of your target Cost Cost file Cst Cos Trc this allows you save the costs Template Mediaplanner Template MTF If you customise the toolbar layout and want to save it as your new template select this option to save or save Save As as a default Asa default Select one of the above options and a Plan Information window appears inviting you to type information relating to your schedule If you do not wish to use Plan Information click on OK Next a Save As window will appear Type a name in the File name box and click on the Save button Printing You have two choices button or use the File Print and the Print appears For further assistance cc Copyright 2015 By Telr Save As File name Printing Options Reports Report Plan C Frequency Distribution C N Tiles C Iterative Reach amp Freq Print Option
33. s Report Style Sheet None Plan Frequency N Tiles IRF Media Columns Ke Insertions Readership cPT Unit Cost Clear Browse BH Print A Preview Readership 000 Timeplan Total Columns Total Uses Reach 000 Reach Total Cost General Options Total Impacts 000 Avg Frequency Save as type Media Project Files MPF w Save Print Engine 1 0 17 6 v Media results Total Results C Include daypart detail where relevant C Only Media with insertions Headers Footers Only show top 0 E Media Composition Index Descent Plan Information Group all vehicles together click on the Print menu and select Options window the FUTURE of Media Planning Print telmar MEDIAPLANNER WITH TIMEPLAN User Manual Page 24 Within the Printing Options window the Plan report is printed by default if you wish to print the Frequency Distribution report tick the box on the left hand side The Media and Total Columns can be edited before printing each report click on the Edit button and move the headings across from Hidden Columns to Shown Columns or vice versa To add or change the headers and footers click on the Headers Footers To change the font Title and to add a logo click on Preview and select Configure Select the Only Media with insertions so only those publications with inserts are printed If you want t
34. s Cose To Use What IF This facility calculates the amount of coverage achieved and lost for each publication by adding and subtracting insertion levels chosen by the user Click on the What If button in the toolbar ot go to Options What If Type in each column the required insertion levels for each publication NB THIS FEATURE DOES NOT WORK PROPERLY IN TIMEPLAN MODE AND SHOULD ONLY BE USED IN SINGLE SCHEDULE OR MULTI SCHEDULE MODE ONLY what IF Social Grade ABC1 Social Grade C2DE By addi ng 1 insertion to TM Freaderstin Readerstin ut Tw TT tt Hello h h will C sertions too crt cost Composition insertions 4cover 2 Cover eNO KOE A OK Magazine 4 f i l 489 increase by 3 76 H m Marie Claire Freguency Distribution The Frequency Distribution window shows the frequency with which the target audience is reached by the schedule To view this window click on the Options menu and Frequency Distribution or click on the Frequency button on the toolbar Frequency It is possible to change the frequency level by using the dropdown menu You can also group frequencies together by clicking Options Groups For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 22 a Frequency Distribution ox O T emessa eom eoa woomoa woma weimed
35. splayed Social Grade C2DE MRS January December 2006 Population Weight Cost Rank Social Grade S601 Social Grade C2DE Teo Fresne readers unt ECOM wor tot 1 ORK Magazine Hello 5 000 00 7 000 00 4 500 00 5 000 00 7 000 00 6 500 00 s tow E Marie Claire E Glamour InStyle To save the costs click on the Costs button on the toolbar A Save Costs window will appear click on the Save Costs button type ina file name and click on Save Click on the Rank button then click on Composition Rank then click on OK The Composition Rank is displayed social Grade C2DE MRES January December 2006 Population Weight Popul Sample Comp Composition Rank Social Grade 4601 Social Grade C2DE fmd JP readership Readersmip unt Composition Ranke insertions f wor cost crt fcomposiion maer Povr JE 4 500 00 5 000 00 g4 7 000 00 56 5 000 00 BO 7 000 00 55 6 500 00 54 OK Magazine Hello Marie Claire Glamour InStyle Click on the Rank button then click on Difference Rank then click on OK The Difference Rank is displayed Social Grade C2DE MRS January December 2006 Population Weight Difference Rank Social Grade C2DE sSocial Grade ABC Rank Insertions Readership 000 Readership 000 Readership 000 InStyle 254 Glamour 298 909 Marie Claire 338 908 Hello a11 Fo r fu rt OK Magazine Copyrigh ae the FUTURE of Media Planning MEDIAPLA
36. the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 33 HOW DO I EXPORT A REPORT INTO ANOTHER APPLICATION Step 1 To export your report into Excel select the Export button on the toolbar alternatively click on the File menu and select the Export To button and click XLS PDF CSV Step 2 Within the Export Options window click on the Export button The Export Options X options are Direct to Excel To Reports Report Plan Frequency N Tiles IRF Timeplan clipboard and To file xls Z Plan Print Engine 1 0 17 6 FF Frequency Distribution Media Columns Total Columns C N Tiles e Insertions Total Uses F Iterative Reach amp Freq Readership 000 Reach 000 Readership O Reach CPT Total Impacts 000 Unit Cost Avg Frequency Total Cost v a ear a Total Results Export Options General Options Include header and footer Include daypart detail where relevant Step 3 XLS Export C Only Media with insertions Group all Exporting Direct To Excel Mediaplanner Export 1i vehicles together automatically loads the report into Survey N064Y Header Footer i Text Text Text Text Grids Excel If you select To clipboard es a Input Order Ascending Text Text Text Text you will have to open Excel and Text Text Text Text Reset paste the report in Alternatively choosing To file opens a window l sal ml ct to Excel asking you
37. to save your report as a Direct to Acrobat Reader 3 se i To Clipboard xls file giving it a name E To File Schedule for Mixing Only show top 0 x Media For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 34 GLOSSARY Term Explanation Readership 000 The number of people in a target audience who have seen a single or average issue of a publication shown in units of 1000 Readership The number of people within a target audience who have seen a publication expressed as a percentage of that target audience Reach 000 The number of people in the target audience shown in units of 1000 exposed to a schedule at least once Reach The number of people exposed to the schedule at least once shown as a percentage of the target audience Unit Cost The cost of one insertion in a publication Insertion The number of advertisements placed ina publication Total Cost The number of insertions times the unit cost Total Impacts The total number of exposures of a target audience to a schedule 000 regardless of the number of times one person is exposed The sum of all Avg Frequency The average number of times each person is exposed to the schedule the publications Cum OTS Total GRPs Total Gross Rating Points The sum of the
38. uped By Frequency Click OK For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved Step 9 Enter inserts into the Insertions column to plan Step 8 If you choose the MANUAL button to enter costs manually a Cost input window will appear allowing you to type costs in the Unit Cost column Click on OK Your schedule will be displayed Step 7 If you choose the FILE button to load costs a Select Cost File window will appear asking you to choose a file and click on Open Your schedule will be displayed Step 6 You are then asked Would you like to use costs Choose one of the three options Click FILE to load costs from file or Click MANUAL to enter costs manually or Click IGNORE to not use costs at this time telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 29 HOW DO I CREATE A MULTI SCHEDULE PLAN FOR NATIONAL DAILIES Step 1 From the Start Up Dialog Box Click on the Multi Schedule button Step 2 Select a demographic group by highlighting the file name you desire then click on OK Go to Step 6 To create a new demographic Click on New Target Follow all Steps Step 3 Select the survey you wish to use Click OK Step 4 In the coding grid code up your target s Click Next Step 5 Select National Dailies found under Publications A I R Grouped By Frequency Click OK F
39. uttons allow you to alter the order of the headings then click on OK To Sort By A Column Select the column heading you wish to sort and click on the Sort button By default the column will be sorted in descending order This can be changed by right hand clicking on sort the column and selecting Sort Ascending To Create A Graph Of A Selected Column Of Data Click on the heading of the column you wish to graph then click on the Graph button A graph will be created showing the data in the default graph format Alternatively highlight only the publications you wish to graph then click on the graph button Shea To change the graph type click on the vertical bar horizontal bar line pie or area graph icon To save the graph click on Options and Save As You can save the graph as a metafile wmf enhanced metafile enf or bitmap file bmp Alternatively copy your graph copy to clipboard as metafile copy to clipboard as bitmap and copy to clipboard as values To paste your graph into Excel click on the Edit Paste menu and the graph will be displayed To print a graph click on the Options button and Print For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 21 Graph showing Readership 000 N E Bci V E c20E Readership tooo Eel a amp Option
40. ved at the end of the campaign 46 49 i e coverage can continue to build after the campaign has finished For further assistance call the Helpdesk on 020 7467 2575 Copyright 2015 By Telmar Group Inc All rights reserved telmar the FUTURE of Media Planning MEDIAPLANNER WITH TIMEPLAN User Manual Page 18 Weekly Results Reach 000 12324 9654 10095 11093 11346 11983 Het GRP ae 24 56 20 37 3742 14 33 42 95 Another example shows a 12 week campaign using weekly monthly magazines Enter your insertions into each week of the schedule against each publication The Schedule window shows the insertions for each week against each publication Social Grade ABC1 Population 26487 000 55 0 of Comp Base NRS January December 2006 Sample Size 22547 30 04 2007 to 22 07 2007 12 Weeks Comp Target All All Weeks Schedule 1 Social Grade C2DE Readers Rewdership unt jon e Cost er incertons FourFourTwo Q Magazine The Totals window shows the coverage for the 12 weeks of the campaign as it cumes by week There could be a difference between the Total Plan Reach in the first column 17 55 and the reach achieved at the end of the campaign period 16 83 i e coverage can continue to build after the campaign has finished Weekly Results oe Se a eo eo eae a ee ee ee eee Total Uses Reach 000 Reach GRP Het GRP SCHEDULE FEATURES To Add Remove Target Audiences If you wish to work with
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