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smartMARKETER eChannel Technical Reference Email and Web See “og:title” in http://developers.facebook.com/docs/opengraph

1. update 1 chooses which additional Social Networks to include when smartMARKETER eChannel decides to support them 0 none 1 all This takes effect when you create a new email e g by saving from the editor or using SOAP it does not affect previously sent emails track 1 chooses tracking O no 1 yes Tracking is done on sharing with categories like sb facebook share and sb bebo share and clicking with categories like sb facebook click and sb bebo click accountKey ABC123 chooses a standard account to use when personalising the copy of the email seen by people who click the recommendation The default is the recommender s own account which means their values will be shown ogtype product Optional Open Graph product type because the Facebook icon acts as a like button See og type in http developers facebook com docs opengraph ogimage url Optional Open Graph thumbnail URL because the Facebook icon acts as a like button This represents your object and must be at least 50px by 50px with maximum aspect ratio 3 1 See og image in http developers facebook com docs opengraph ogurl url Optional Open Graph canonical URL of your object that will be used as its permanent ID because the Facebook icon acts as a like button See og url http developers facebook com docs opengraph ogsitename My Site Optional human readable name for your site because the Facebook icon acts
2. linkKey key optional question key of the URL s ReplyMap entries linklmage content optional content of img tag everything after the lt img and before the closing gt linkEtc html optional other properties of the A tag for example style linkTag tag optional link tag Only linkTag AREA is supported for image maps lt a LINK lt a href http www anyurl com gt Click here lt a gt category mycategory gt Click here lt a gt is an example using a click category 3 1 8 Merge LongLink LongLink LongLink Alternative to the LINK keyword immediately above LongLink is recommended for complex links using ReplyMaps because it is much easier to find as closing LongLink than a closing when editing a more complex link For example LongLink LinkText a href http www myurl com help asp gt Click here lt a gt Name Help Link LongLink or LongLink LinkText Click here LinkUrl http www anyurl com id 1234 Name iPod Special Offer Category offers LongLink or LongLink I Software Version 7 10 Oct 2011 Page 13 of 52 smart MARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting LinkText Click here ReplyMap Same syntax as a ReplyMap for a form text message FieldSet blnAnyUrlClicked Set flag in the database EmailPath about
3. e Suggested text for the recommendation e Which of the 10 networks to include and whether to automatically support others in future e Tracking of sharing and clicks e Customise with the recipient s account or a standard one NB this tag is a compile time merge so it uses mostly square brackets title Amazing link is a default title for the recommendation Keep it short less than 100 characters or check with the Social Networks for precise details This is also used as the Open Graph title because the Facebook icon acts as a like button See ogttitle in http developers facebook com docs opengraph summary This link is great visit it is a default description for the recommendation Keep it short less than 100 characters or check with the Social Networks for precise details This is also used as the Open Graph description because the Facebook icon acts as a like button See og description in http developers facebook com docs opengraph flags 111111111 chooses which Social Networks to include 0 no 1 yes The order is bebo delicious digg FaceBook LinkedIn myspace reddit stumbleupon twitter so the following would only display the Facebook and Twitter icons 00010001 H Software Version 10 Oct 2011 Page 26 of 52 smart MARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting
4. A batch is a single bulk mail send called a campaign in version 4 6 and before Each Campaign management Action sends a single batch of emails except for actions that don t do any sending and repeated actions which send a batch whenever they repeat but expect you get the idea For example BatchField campaigncode BatchField name campaigncode BatchField name campaigncode format UpperCase 3 1 5 1 Name name e g name BATCHKEY Database field name Field names include BATCHKEY CREATED LISTKEY CAMPAIGNCODE BatchField CAMPAIGNCODE merges in the campaign code which was entered when creating the campaign in campign management BatchField BatchKey merges in the auto generated campaign key which is generated for each emailing BatchField ListKey merges in the list key which the campaign was delivered to BatchField Created merges in the date when the campaign started sending 3 1 5 2 Format format e g format mm dd yy Same as the option from field above p a Software Version 7 10 Oct 2011 Page 11 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 6 Merge Attached File or Music AttachFile filename or AttachFileCID filename e g AttachFile myfile zip or AttachFileCID mymusicfile wav Add a file into the email as an attachment AttachFile does not ins
5. 6 1 10 LongText text LongText e g LongText Special offer LongText Alternative to the Text keyword immediately above LongText is recommended because it is much easier to find as closing LongText than a closing when editing a lot of text 6 1 11 Html texf e g Html lt b gt Special offer lt b gt Define Html text within the Email An email definition can contain only one html keyword Data can be merged using including merging several text blocks or forms If there is no Html keyword the Text version is used 6 1 12 LongHtml text LongHtml e g LongHtml lt b gt Special offer lt b gt LongHtml Alternative to the Html keyword immediately above LongHtml is recommended because it is much easier to find a closing LongHtml than a closing when editing a lot of text 6 1 13 Author name e g Author pete Optional author name This information will be used in reports 6 1 14 Html Author name e g HtmlAuthor a href http qwerty com gt qwerty lt a gt Optional author name This information will be used in reports 6 1 15 AuthorEmail emailaddress e g AuthorEmail editor smartFOCUSDIGITAL com Optional email address for author This information will be used in reports This can changed using the scheduling Web page 6 1 16 Charset text e g Charset iso 8859 1 Optional character set for use in email headers The parameter is text with a maximum length of 15
6. Evaluate some VBScript code and return its result cast to a String For example EvalCode now Use the more verbose form EvalCode code VBScript if there are any curly brackets in the VBScript The repeat property is for experts only for the rare occasions when you want EvalCode to evaluate some code and then evaluate the result over again The number is the number of these extra evaluations where the default is 0 i e just evaluate normally and the maximum is 2 There s an initial mail merge followed by an evaluate which runs the code and then optional extra evaluates number 1 times i e no extras by default e The HTML and Text versions of an email are formatted independently so if they both use the same script they each need a copy 3 1 15 Merge Merge Merge html source repeat number or Merge code VBScript repeat number Merge some source or VBScript and return its result cast to a String For example Merge html cb field email cb Merge code function that returns EMR script The merge keyword is for experts only for the rare occasions when you want to merge the result of a merge The number property is the number of extra times the source or script is merged where the default is 1 and the maximum is 2 NB whatever parameters you specify these extra times are merges not evaluates If merging source this does straightforward mail merges number 1 times i e twice by default If merging code
7. there s an initial mail merge followed by an evaluate which runs the code and then extra mail merges number times i e once by default e The HTML and Text versions of an email are formatted independently so if they both use the same script they each need a copy 3 1 16 Merge Result if condition Result gt 0 conditional content if result successful if This returns the result of the most recent text or form merge Success is gt 0 3 1 17 Merge Error Error Error message if the most recent text or form merge failed or an empty string p a Software Version 7 10 Oct 2011 Page 18 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 18 Merge Comment Comment anything you like Comment COMMENT anything you like Display a comment tag icon in the editor but nothing when the file is formatted as an email or mail merge Clicking the tag displays the comment message in a popup The PLACEHOLDER graphic property can be used with this keyword 3 1 19 Merge URL URL Return default booth submit URL e g http smartFOCUS DIGITAL net go asp or http smartFOCUS DIGITAL com abc er click asp URL FORM return a URL for the current Form E g http smartFOCUS DIGITAL net go asp oBOOTH1 09U1 A ug8 YW URL TEXT return a URL for the current Text Block E g http smartFOC
8. 1 text codetext e g text QWERY798543QLK7FQG4A3 sse 30 ap Software Version 7 10 Oct 2011 Page 3 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 37 2 salt length eg Salt T urere tot Er eto ert ce een coa rte te etos Ere ce n 30 3 1 37 3 password text EE 30 3 1 38 Merge Section Text Block nnnnnrrnnnnvnnannvnnonvvnnnrrnnnnrnnnnnvnnnnnennnr nennen entren en rennen rin nnns snnt enne 33 3 1 39 Merge eu 35 A File KOY WORDS EE NE EE EE EE 38 4 1 Email and Email or Mail and Mall 38 4 2 MESE DII PE 38 4 3 Form ard Fom seii Recte Hot o tme edi at the nii enit oa dU 38 MEI DE 39 6 Email Keywords between Email and Email vernnnnnnnnnnnnnvnnnnnnnnnnnnnnnvnnnnnnnnnnnnnnnnennnnnnnnnnnnnnnennnnn 40 6 1 Body ya oj m AAvC 40 6 1 1 Title text e g Title January Special Offer 40 6 1 2 Subject text e g Subject January Special Offer sse 40 6 1 3 Synopsis html e g Synopsis Precis of the Email 40 6 1 4 Path path e g Path us polttics iiuuecc eerte Lettre ee ree ERC 40 6 1 5 EMailFrom name e g EmailFrom Special Offers 40 6 1 6 EMailFromAddr addr e g EmailFrom pnews
9. 4 of 52 smartMARKETER J File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 6 2 Schedule Keywords between Schedule and Schedule in Email or ReplyMap 43 6 2 4 Date date or FirstDate date e g Date 20011225 eseeeeee 43 6 2 2 LastDate date e g FirstDate 20050101 eene 43 6 2 3 Repeat interval e g Repeat Friday 43 6 2 4 If condition or Condition condition e g if Not field Dnbeplted 44 6 2 5 EmailKey emailkey e g EmailKey ABC123 seen 44 6 2 0 EmailPath emailpath e g EmailPath path 44 6 2 7 List istname e g List eChannel Admin seen 44 6 2 8 ListKey listkey e g Ier echannel Admin 44 6 2 9 Address emailaddress e g Email 122e9nabe com 44 6 2 10 Account emailaccount e g Email QWE12 sse 44 6 2 11 RunReplyMap folder e g RunReplyMap forms myactionform seseesssse 44 7 Section Text Section Keywords between Section and Section or Text and Text 45 7 1 Body e re E 45 7 1 1 Title text e g Title Message Of The Day nennen 45 7 1 2 Subject evt e g Subject January Special Offer 45 7 1 3 Synopsis html e g Synopsis Precis of the Email 45 7 1 4 Path path e g Path news po
10. Html Buyers are being ripped off by supermarkets overcharging for organic food products a survey claims today a href http www foe co uk gt Friends of the Earth lt a gt is so concerned that it has referred major store chains to the competition authorities Text Software Version 7 10 Oct 2011 Page 51 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting Contact Details smartFOCUS Digital smartFOCUS Headquarters Kenneth Dibben House One Redcliff Street Southampton S016 7NS UK Bristol BS1 6NP UK Tel 44 0 2380 119 119 Tel 44 0 117 943 5800 Fax 44 0 2380 119 119 Fax 44 0 117 927 7588 Email support smartfocusdigital com Email support smartfocus com www smartfocus com www smartfocus com Software Version 7 10 Oct 2011 Page 52 of 52 smartMARKETER a eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting
11. ListKey Address and Account Defaults to the current user account 6 2 11 RunReplyMap folder e g RunReplyMap forms myactionform Run any replymap entries for answer all in the specified form p Software Version 7 10 Oct 2011 Page 44 of 52 smart MARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 7 Section Text Section Keywords between Section and Section or Text and Text These are advanced keywords You are advised not to try creating files from scratch Instead use the eChannel Editor to create an email text section or form then use open source and look at the keywords Define a section text section See the appendices for examples The following keywords are allowed 7 1 Body Keywords 7 1 1 Title text e g Title Message Of The Day Text section title up to 255 characters HTML is not allowed 7 1 2 Subject text e g Subject January Special Offer Subject of text section which can be any reasonable length HTML is not allowed Data can be merged using 7 1 3 Synopsis html e g Synopsis Precis of the Email Precis of text section optionally seen in RSS feeds if these are used to show text sections It can be any reasonable length and include simple HTML formatting Data can be merged using 7 1 4 Path path e g Path news politics See section 5 for mo
12. Outlook when the images have not been downloaded 3 1 32 Merge Logon Logon Returns if logged off else a session id IDs are not unique Possible values are publishedkey U accountkey M emailkey or number 3 1 33 Merge Template Fields Template fields are only seen when editing they have no effect at other times For example Template Enter paragraph 1 here text the user has entered template Displayed as specialised lt span gt lt span gt when editing These define unprotected text entry fields for use when creating a document from a template The default parameter is the title Named parameters are Title title The title is displayed in the status bar while editing to guide the typist Type number Template field type Suggested values Plain Text no formatting Text Basic Formatting e g bold colour links Text Formatting e g font size typeface lt br gt lt p gt Full HTML including layout everything Properties definitions used by the editor See the Editor documentation For example Properties maxwidth 100 maxheight 100 maxchars 150 Template HTML looks something like the following when editing The Wysiwyg Editor can associate a style with template span tags so that the enclosed text shows in a distinctive colour lt SPAN EMRTitle Enter paragraph 1 here EMRDTC true gt text the user has entered lt SPAN gt 3 1 34 Merge HtmlObject HtmlO
13. ReplyMap actions corresponding to this key are triggered when the link is clicked for example incrementing a field and sending an email Category text optional category for the link which is used for management reports linklmage content optional content of img tag everything after the lt img and before the closing gt linkEtc html optional other properties of the A tag for example style linkTag tag optional link tag Only linkTag AREA is supported for image maps fredirectURL optional redirect URL so the click goes via smartFOCUS DIGITAL but bypasses its ReplyMap mechanism handlerURL optional handler URL to process any click on the link which is probably the URL of your personal smartFOCUS DIGITAL server p Software Version 7 10 Oct 2011 Page 12 of 52 smart MARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting DIRECTLINK lt a href http www anyurl com gt Click here lt a gt is a normal link which simply inserts a link to http www anyurl com into the output in the right format for HTML text or AOL It does not do any redirection DIRECTLINK is compiled into DIRECTLINK You should not normally use DIRECTLINK directly but its parameters are linkText tex text displayed in HTML mode If this contains angle brackets it is treated as a normal HTML link
14. as a like button See og site name in http developers facebook com docs opengraph ogfbadmins id Optional comma separated list of Facebook user IDs or a Facebook Platform application ID because the Facebook icon acts as a like button Warning must register See fb admins in http developers facebook com docs opengraph iconsettype 1 Optional Enumerated value to choose how the icon set for the social bookmarks will be chosen 0 built in icon sets 1 custom icon set within the booth If not specified the Icon set will use the default built in icon set iconsetvalue Icon set name Optional Value to choose which icon set to use Combines with iconsettype When iconsettype 0 this value with determine which built in icon set to use e g default When iconsettype 1 this value will contain the name of the booth folder containing the icon set e g larger If not specified the Icon set will use the default built in icon set H Software Version 10 Oct 2011 Page 27 of 52 smart MARKETER J File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting iconsetsize Icon 18 18 Optional Value to set the size of each icon within the set in pixels Comma separated This value will be used to set the height and width attributes on merged image tags This will avoid them becoming oversized in
15. been sent to e Everybody visible to everyone in an RSS feed 6 1 21 SubjectEncoding mode e g SubjectEncoding Base64 Encode the subject of this email on sending e Text the default Don t encode the subject Choose this for English emails e QuotedPrintable encode the subject like the following Modern email clients will decode it again Choose this when there are a few non English characters iso 8859 1 q This 20is 20a 20Subject e Base64 encode the subject like the following Modern email clients will decode it again Choose this when there are mostly non English characters iSo 8859 1 b VGhpcyBpcyBhbiBBRFY6 In the above English means English and West European Languages 6 1 22 SendReplyMaps and SendReplyMaps Surround any email level replymaps which are triggered when the email is being formatted for sending by email They are useful to e g set a category to logs the fact that the email has been sent to the current account and potentially prevent it being sent more than once See the introduction to ReplyMap Keywords for details Don t use Answer ReplyMap keywords in this case because user input is not available p a Software Version 7 10 Oct 2011 Page 42 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 6 2 Schedule Keywords between Schedule and Schedule
16. by curly brackets are allowed within the form When a new style WYSIWYG form is reformatted for display its database key value is included with the Form keyword e g Form ABC12 Don t edit this Software Version 7 10 Oct 2011 Page 38 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 5 Folders File Management is covered in the User Manual but is so integral to using EMRScripts that we have outlined it again here with some additional information eChannel stores all content in a folder path that can be specified by the booth administrator This is very similar in concept to the folders used on a PC or Macintosh but the format is slightly different eChannel folders are separated by a dot and are always relative to the management booth In eChannel e The path is a series of lower case words separated by dots or commas for example products or pages subscribe It is up to 255 characters e Folder names cannot contain any other punctuation or spaces e Folders are useful for dividing off separate lists or campaigns For example you can put all the opt in pages and emails for separate lists under a folder for each list Suppose you had two lists called engineering and healthcare You might create the following folders Engineering pages subscribe Engineering
17. for you own Form readKey 12345 or Form readPath pseudo URL e g Form readPath news votes oftheday Merge the contents of one or more form Form is only allowed within emails It has optional selection properties and optional formatting properties The selection property names are prefixed by read e g readPath though this is often optional The formatting properties do not have prefixes Properties default to use the same form as last time Keyword Values Description ReadKey 0 Unique key of form ReadPath 1 Path e g toys newsletter juneO6 ReadCategory 1 Form with specified category in varKey ReadFlags 16 Form which matches the readKey this bit is automatically set if a readKey value is supplied 32 Form which matches the readPath this bit is automatically set if a readPath value is supplied 64 Select form in or under specified path 256 Sort by start date first active date default is by title 512 Sort descending default is ascending 1024 Form which matches the readCategory this bit is automatically set if a readCategory value is supplied 2048 Sort by path default is by title 4096 Sort by creation date default is by title ReadXFlags 1 First shown date must be in range 3 Last new date must be in range Software Version 7 10 Oct 2011 Page 35 of 52 smart MARKETER o eChannel File Name smatMARKETER eChannel Technical Re
18. in Email or ReplyMap These are advanced keywords You are advised not to try creating files from scratch Instead use the EChannel Editor to create an email text section or form then use open source and look at the keywords Optionally schedule an Email to be sent automatically to a mailing list or email address For example Schedule FirstDate 20010101 First sent on January 1 2001 No LastDate Repeat Friday Weekly on Friday List eChannel Admin Name of distribution list Schedule The schedule can changed using an administration Web page 6 2 1 Date date or FirstDate date e g Date 20011225 Optional YYYYMMDD date when the Email is first sent which defaults to tomorrow Make sure this is in the future when you first submit the email because entries in the past are ignored At the time of writing our servers follow California time PST which is GMT BST minus 8 hours 6 2 2 LastDate date e g FirstDate 20050101 Optional YYYYMMDD date when the Email is last sent which defaults to a long time in the future 6 2 3 Repeat interval e g Repeat Friday Optional repeat interval for Email e Default 0 empty don t repeat e 1to 100 daily intervals e Day every day e Monday Tuesday Wednesday Thursday Friday Saturday Sunday e Weekday every Monday to Friday e Weekend every Saturday to Sunday e Week every 7 days e Month Software Version 7 10 Oct 2
19. into a HREF which redirects to http www anyurl com via smartFOCUS DIGITAL and keeps a record that your client has clicked the email You can use space instead of the equals Compiling this example writes a reply map record for www anyurl com and inserts the following into the text HREF linkKey KL967 The HTML rendering of this example is e g href http www smartFOCUS DIGITAL com gw bHJ5 m56K q KL967 The text rendering of this example is e g http www smartFOCUS DIGITAL com qw bHJ5 m56K q KL967 lt a href htto www anyurl com gt Click here lt a gt is an example using a text link You can use space instead of the equals Compare this with the example in the Merge Link section We recommend Merge Link is better for text format emails Merge Href is better for image maps otherwise it s your choice lt a f href http www z com gt lt img srcz http www y com button gif width 250 height 31 alt Click Me gt lt a gt is an example using a graphical link HREF is compiled into HREF You should not normally use HREF directly but its parameters are linkKey key optional question key of the HREF s ReplyMap entries Category text optional click category for the link which is used for reports fredirectURL optional redirect URL so the click goes via smartFOCUS DIGITAL but bypasses its ReplyMap mechanism handlerURL optional handler URL to process any click on the link which
20. merged using 6 1 4 Path path e g Path us politics This defines where the email appears within the site structure See section 5 for more details on folders paths 6 1 5 EMailFrom name e g EmailFrom Special Offers Optional friendly name of sender visible when an email is received If an EmailFrom name is defined for an Email this is used Otherwise the first EmailFrom name of an embedded form or text block is used 6 1 6 EMailFromAddr addr e g EmailFrom newsletter mydomain com Optional email address of sender normally not visible when an email is received The email address specified must exist on the server and it must have a mailbox record associated with it 6 1 7 EMailTo name e g EmailTo Valued Customer Optional friendly name of recipient visible when an email is received 6 1 8 FormSubmitURL uri Over ride the booth default submit URL for forms within this email However each individual form link can specify a URL and this over rides everything p a Software Version 7 10 Oct 2011 Page 40 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 6 1 9 Text text e g Text Special offer Define a text message within the Email An email definition can contain only one text keyword Data can be merged using including merging several text blocks or forms
21. text block LongText LongText works just the same as Text LongText Software Version 7 10 Oct 2011 Page 48 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting Standard start to Newsletter lt br gt lt br gt Text NewsLetter Content lt br gt lt br gt Standard finish to Newsletter LongText LongHtml Standard start to Newsletter including b HTML formatting lt b gt lt br gt lt br gt Text newsletter content lt br gt lt br gt Standard finish to Newsletter LongHtml The text version is used for text only email including AOL The Html version is used for Html email and on the Web Email End the email 8 4 Complex Email Conditional content Email Start the email Title Example 2 3 Title for administration purposes Subject Our Newsletter Directory path where the email is stored Path Pages LongText LongText works just the same as Text LongText Software Version 7 10 Oct 2011 Page 49 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting Standard start to Newsletter lt br gt lt br gt Text NewsLetter Content lt br gt lt br gt if Weekday Now gt 1 And Weekday Now lt 3 Special conten
22. the surrounding HTML control is initialized if there is no data available from the corresponding field or if the data is zero length If so for text textarea password and hidden controltypes the text content is returned for other control types any text content is ignored and SELECTED or CHECKED etc is returned as appropriate 3 1 26 Merge Open Logging Script LogOpen Inserts script to contact the smartFOCUS DIGITAL server when the email is open so that this event gets logged for use by Opens management reports Logopen linkkey xyz or logopen xyz does the same but adds qxyz to the image URL The ReplyMap actions corresponding to key xyz are triggered when the email is opened for example incrementing a field and sending an email At the time of writing LogOpen inserts a near invisible 1 pixel image within the HTML similar to the following lt IMG height 0 src http xxxx log ASP xxxx width 0 border 0 gt LogOpen LogOpen Alternative format to the simple LogOpen keyword This style of LogOpen is necessary for complex links using ReplyMap actions See LongLink for the full range of possible actions For example LogOpen ID nnn Equivalent of control ID for use when editing Fieldinc ExampleField Increment field in the database EmailPath emails info readbysomeone send an email EmailTo admin mydomain co uk Flags 1 Write a cookie LogOpen p a Software Version 7 10 O
23. 011 Page 43 of 52 smartMARKETER eo eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting e 1Month to 12Months e Year Versions of these words ending in s or ly also work 6 2 4 If condition or Condition condition e g if Not field binReplied Only send the email to account s where the condition is true This allows you to schedule reminder emails which will only get sent if no reply has been received 6 2 5 EmailKey emailkey e g EmailKey ABC123 Email to send defaults to the current email Don t use both EmailKey and EmailPath 6 2 6 EmailPath emailpath e g EmailPath path Location of Email to send defaults to the current email Don t use both EmailKey and EmailPath 6 2 7 List istname e g List eChannel Admin Name of distribution list to which the Email is sent Only use one of List ListKey Address and Account 6 2 8 ListKey istkey e g List eChannel Admin Key of distribution list to which the Email is sent Only use one of List ListKey Address and Account 6 2 9 Address emailaddress e g Email 123 abc com Email address to which Email is sent Only use one of List ListKey Address and Account Email and EmailTo are synonyms for Address 6 2 10 Account emailaccounf e g Email QWE12 Key of account to which Email is sent Only use one of List
24. 09U1A u98 YW The log page receives a request whenever the HTML email is displayed by the user e g when opened It records the event and returns a near invisible 1 pixel image Example of use IMG height 0 src URL LOGOPEN width 0 border 0 gt And see Merge Open Logging Script Current means most recently read or formatted and it defaults to the one most recently read or being formatted Use read only merge to specify the current object if necessary E g form readPath signup read URL SHAREBYEMAIL return a URL for sharing the current email to another person via email E g http smartFOCUS DIGITAL net recommendbyemail aspx bBOOTH1 mXYZZY u98YW Software Version 7 10 Oct 2011 Page 20 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 20 Merge Path This is useful for relative content for example merging sections from paths relative to the current email e g text path path email story 1 Path Return booth path prefix PATH FORM return the path of the current Form E g newsletter subscribe PATH TEXT return a URL for the current Text Block E g newsletter story 1 PATH EMAIL return a URL for the current Email E g newsletter main 3 1 21 Merge and Special Characters SB returns an open square bracket SB returns a
25. TML if you wish 3 1 25 Merge Current WYSIWYG Field Value system generated This feature is documented for completeness these current entries are generated by the eChannel editor and you should probably never use them CURRENT key keyvalue e g Current key QW 123 type text Insert the current value or result of an eChannel form item into the current HTML data entry control within a new style WYSIWYG what you see is what you get form See Form Keywords HtmlContent Item parameters are p a Software Version 7 10 Oct 2011 Page 22 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 25 1 key keyvalue e g key QW123 Key of the associated form item which references the replymap s for this field 3 1 25 2 type controltype e g type text Type of surrounding HTML control text textarea password hidden select checkbox radio hidden Or the type of result for e g an opinion poll question total percent bar 3 1 25 3 value controlvalue e g value OFF Value of surrounding select checkbox or radio control This controlvalue is conpared with whatever the replymap s return when deciding whether to insert SELECTED CHECKED etc into the formatted HTML Or the 1 based index when used to display the current result 3 1 25 4 default content e g default How
26. US DIGITAL net go asp oBOOTH1 tH8T 6 u98 YW URL EMAIL return a URL for the current Email E g http smartFOCUS DIGITAL net go asp bBOOTH1 m358lY u98YW URL OBJECT return a URL for the current object E g http smartFOCUS DIGITAL net go asp oBOOTH1 tH8T6 u98 YW URL PATH return a URL for the current Path E g http smartFOCUS DIGITAL net go asp pages unregister DBOOTH1 u98YW URL PUBLISHED a return URL for the current packages published E g http smartFOCUS DIGITAL net go asp bBOOTH1 x0W789 u98YW URL FORM key return a URL for the Form with the specified key E g http smartFOCUS DIGITAL net go asp bBOOTH1 oXYZZY u98 YW URL TEXT key return a URL for the Text Block with the specified key E g http smartFOCUS DIGITAL net go asp bDBOOTH1AXYZZY u98YW URL EMAIL key return a URL for the Email with the specified key E g http smartFOCUS DIGITAL net go asp bBOOTH1 mXYZZY u98YW URL PATH path return a URL for the specified path E g http smartFOCUS DIGITAL net go asp pages unregister oBOOTH1 u98 YW Software Version 7 10 Oct 2011 Page 19 of 52 smartMARKETER o eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting URL LOGOPEN return a URL for open logging of the current email E g http smartFOCUS DIGITAL com er client log asp bBOOTH1
27. anyurl send an email ReplyMap LongLink LongLink has the following properties ID nnn Equivalent of control ID for use when editing linkText text Complete lt a gt tag e g linkText lt a gt http www u com gt Click lt a gt or just the text displayed in HTML mode linkURL text Redirect RedirectTo page displayed by a redirect from the reply map code Not needed if linkText specifies a complete lt a gt tag Redirect linkURL and RedirectTo linkURL are synonyms linklmage content optional content of img tag everything after the lt img and before the closing gt Alternatively you can specify an image in the linkText or linkURL linkEtc html optional other properties of the A tag for example style linkTag tag optional link tag Only linkTag AREA is supported for image maps ReplyMap to ReplyMap reply map triggered by clicking RedirectURL url optional redirect URL to bypass the ReplyMap system HandlerURL url optional eChannel handler page which defaults to a URL in the booth header Name text optional short name for the link which appears in management reports Category text optional category for the link which is used for management reports ReplyMap ReplyMap embed a ReplyMap entry within the link See the introduction to ReplyMap Keywords for details They are triggered when it s clicked LongLink optionally allows you to specify one
28. asier to find a closing LongHtml than a closing TT when editing a lot of text 7 1 10 Author name e g Author pete Optional author name This information will be used in reports 7 1 11 HtmlAuthor name e g HtmlAuthor a href http qwerty com gt qwerty lt a gt Optional author name This information will be used in reports 7 1 12 AuthorEmail emailaddress e g AuthorEmail editor smartFOCUSDIGITAL com Optional address for text author This information will be used in reports 7 1 13 Charset text e g Charset iso 8859 1 Optional character set for use in email headers The parameter is text with a maximum length of 15 characters The default charset is iso 8859 1 also known as Latin1 which is OK for Western Europe and World English Specify a different value if you care how the text version of your email looks for other parts of the world For possible values see ftp ftp isi edu in notes rfc2070 txt 7 1 14 RSSVISIBLE flag e g RSSVISIBLE Everybody Is this file visible in RSS Feeds Values are e Nobody not shown in any RSS feed This setting is for internal use to block emails that have been sent by accident from RSS feeds e Default not shown to general users but visible in a customised RSS feed for people that the email has been sent to e Everybody visible to everyone in an RSS feed 7 1 15 SendReplyMaps and SendReplyMaps Surround any text block level replymaps which a
29. bject html lt object classid gt lt object gt H Software Version 10 Oct 2011 Page 28 of 52 smart MARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting This allows EMR to handle HTML constructs that would break the editor for example Flash objects The HTML value is output in HTML emails pages nothing is output in text emails 3 1 35 Merge RSS feed icon RSS path folder ImageURL url Anonymous FeedURL url e Embed a standard RSS icon within a email etc which can be clicked on to subscribe to the booth s RSS feed 3 1 35 1 Path folder e g path newsletter release Optional folder Subscribers to this feed see content emailed to them plus RSS visible content within the folder and sub folders The default is all RSS visible files NB There is a booth property which also limits RSS content to a specified folder and sub folders You can use path to limit this more but not to limit it less 3 1 35 2 ImageURL url e g ImageURL http xxx yyy icon gif Optional URL of a RSS icon Use this if you re unhappy with the standard eChannel RSS icon which is an orange rectangle labelled RSS 3 1 35 3 Anonymous Optional anonymous flag You probably don t need this and it s omitted by default An anonymous feed does not have an associated user account so it s not associated with the current u
30. characters The default charset is iso 8859 1 also known as Latin1 which is OK for Western Europe and World English Specify a different value if you care how the text version of your email looks for other parts of the world For possible values see ftp ftp isi edu in notes rfc2070 txt 6 1 17 ReplyTo emailaddress e g ReplyTo abc def com Optional email reply address for the email or VERP to generate a unique reply address for each individual recipient Software Version 7 10 Oct 2011 Page 41 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 6 1 18 ImageEmbedding mode e g ImageEmbedding All Optional How should graphics be embedded in the email and forms Values are e All all types of image e Relative only images with relative paths default e None no images They are all linked 6 1 19 IPAddress ipaddress e g IPAddress 123 123 123 123 Optional IP address used when sending the email Four groups of three digits separated by dots 6 1 20 RSSVISIBLE flag e g RSSVISIBLE Everybody Is this file visible in RSS Feeds Values are e Nobody not shown in any RSS feed This setting is for internal use to block emails that have been sent by accident from RSS feeds e Default not shown to general users but visible in a customised RSS feed for people that the email has
31. close square bracket CB returns an open curly bracket CB returns an close curly bracket CHR hex returns the ASCII character for a hexadecimal number Several Internet sites include tables of ASCII character codes between 00 and FF Or see the Visual Basic documentation for CHR AND text surrounds the text by ST and This allows you to represent special characters such as amp nbsp and amp pound in an edit safe way 3 1 22 Merge Score When a form is used for a game or quiz the player can earn scores in 10 categories and see a corresponding result message See Score Scorelist and Result above SCORE or SCORE category If you want the actual running total score in a score category either to display in a reformatted form or to store in a database field SCORE returns the score in category 1 the default SCORE category displays the score in one of the ten categories 1 to 10 or A to J H Software Version 10 Oct 2011 Page 21 of 52 smart MARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 23 Merge Length of Field or String Length fieldname e g Length strTitle Length field strTitle e g Length field strTitle Length string text e g Length string score Merge the length of the data in a field or the length of a string Length f
32. ct 2011 Page 23 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting This alternative format can include embedded ReplyMap ReplyMap entries which are carried out when it s triggered 3 1 27 Merge Outcome Logging Script LogOut Inserts script to contact the smartFOCUS DIGITAL server when the email is opened so that this event gets logged for use by Outcomes management reports Example Logout PagelD 2 PageValue 15 78 PageName cuddly toy PagelD text short page ID Can be text or numeric but should be unique Allows reports to be broken down by page PageValue number number representing value e g the sale price It represents the value of displaying this page These values are added together in reports PageName text long description e g what was sold It represents the reason for displaying the page At the time of writing LogOut inserts a near invisible 1 pixel image within the HTML similar to the following IMG src http smartFOCUS DIGITAL net logPage asp bXYZ001 hemrpageid 2 hemrparam1 15 78 hemrparam2 cuddly toy height 0 width 0 border 0 gt LogOut LogOut Alternative format for the simple LogOut keyword This style of LogOut is necessary for complex links using ReplyMap actions See LongLink for the full range of possible actions For example L
33. d Contents from an email form text section Merges a value from a file being used By default this is a field from the current email formatted in a sensible fashion So for example you use script to automatically merge the current subject into the HTML of an email Versions 4 6 and before did not allow field content merges into tracked links or tracking codes From version 5 0 onwards this limitation has been removed and they CAN be merged like this For example FileField subject FileField name subject format UpperCase FileField name title file text Software Version 7 10 Oct 2011 Page 10 of 52 smartMARKETER a File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 4 1 Name name e g name created Database field name Field names include KEY TITLE AUTHOR SUBJECT SYNOPSIS CREATED PATH LANGUAGE FROM FROM ADDRESS TO CHARSET SYNOPSIS RSSVISIBLE URL REPLYADDR BOOTHKEY JOBREFERENGE 3 1 4 2 Format format e g format mm dd yy Same as the option from field above 3 1 4 3 file name e g file form Which current document email the default form or text 3 1 5 Merge Field Contents from the current Batch Merges a value from the current batch information formatted in a sensible fashion So for example you use script to automatically merge the current batch key into URL tracking codes
34. e smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 1 1 name fieldname e g name datcreate Field Name 3 1 1 2 Format format e g format mm dd yy Optional format string passed to the Visual Basic Format routine or LowerCase or UpperCase or NameCase For example field name datCreate format mm dd yy field name strLastName format NameCase 3 1 2 Merge Field Contents from the URL URLField name fieldname e g UrlField name one This merges a value from a name value pair in the query collection with the same options as field An example URL with values is http smartfocusdigital net go asp MOAAW 21 bHML001 amp product doll amp price 10 Merging URLField product would give doll NB when processing a form post URLField refers to the post URL not the one used to display the original page Use URLField to prefill a hidden form field then use FormField to access the value when the form is submitted 3 1 3 Merge Field Contents from a form post FormField name fieldnamej e g FormField name N email This merges a value from a submitted form with the same options as field At the time of writing there must be an action for the field if you don t want an action add one then disable it with an advanced setting of false 3 1 4 Merge Fiel
35. e controltype e g type text enn 23 3 1 25 3 value controlvalue e g value OFF 23 3 1 25 4 default content e g default esses enne nnne tne 23 3 1 26 Merge Open Logging Gert 23 3 1 27 Merge Outcome Logging Script eene entree nennen entren tenens 24 3 1 28 Merge Send Logging Gert 24 3 1 29 MergeFlagsuaaa EET 25 3 1 30 Merge Greeting o iE Ue ite deae de de a aan REICHEN eg cue ee 25 3 1 31 Merge Social Bookmarks ttt ammet OU need eee eine ex etta aci 26 3 1 32 Marge aseo 28 3 1 33 Merge Template Fields eseseeesesessseseseesseesenneen en nnne eren nnne enin nnns sna n nensis tenens 28 3 1 34 Merge FltmlObject er eoe Eterna RR Rn AE BE adi euh dadaa Aada RR ERR SERE Senis 28 3 1 35 Merge RSS feed icon etnia ec a ll ee ee ee 29 3 1 35 1 Path folder e g path newsletter release ssse 29 3 1 35 2 ImageURL url e g ImageURL http xxx yyy icon gif ess 29 3 1 35 3 let dun Le EDT 29 3 1 35 4 IFSedURpLEUET tret iae ete rr Hi au ates ete Mises teint 29 3 1 36 Merge Encrypted MEDIUM 29 3 1 36 1 text plaintext e g text We attack at dawn ssseseeeeeen 29 3 1 36 2 salt length e g Salt 1 eade edes ennce aa araa E REE EN 29 3 1 36 3 PASS Word TO sae c EE 29 3 1 37 Merge Decrypted 30 3 1 37
36. en the if and end if is evaluated If Endif pairs can be nested The default scripting language is VBScript Field values can be used within the condition string for example if condition field binRegistered 1 You need to use the more verbose form If condition condition if there are any curly brackets in the condition 3 1 12 Merge Break br break or lt br gt This starts a new line returning CRLF The alternative with angle brackets is allowed to help when using FrontPage to edit text 3 1 13 Merge AddCode addcode VBScript or addcode code VBScript Add some VBScript code ready for later use and return You need to use the more verbose form faddcode code VBScripi if there are any curly brackets in the VBScript e The HTML and Text versions of an email are formatted independently so if they both use the same script they each need a copy e f your script is multi line use BR to mark the end of each line A current limitation is that you should use BR COMMENT to mark the end of lines in text mode You can often use as an alternative statement separator H Software Version 10 Oct 2011 Page 17 of 52 smart MARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 14 Merge EvalCode EvalCode VBScript EvalCode code VBScript or EvalCode code VBScript repeat number
37. ert any text CID returns the content ID so that the surrounding HTML can start music playing See the User Manual When using RSS for a podcast use this to specify the media file 3 1 7 Merge Link LINK lt a href http www anyurl com gt Click here a is a tracked link which is compiled into a URL which redirects to http www anyurl com via smartFOCUS DIGITAL and keeps a record that your client has clicked the email Compiling this example writes a reply map record for www anyurl com and inserts the following into the text LINK linkKey 8YT linkText Click here The HTML rendering of this example is e g a href http www smartfocusdigital com gw bHJ5 m56K q8YT gt Click here lt a gt The text rendering of this example is e g Click here http www smartfocusdigital com qw bHJ5 m56K q8YT Compare the example above with the example in the Merge Href section You should use Merge Link instead of Merge Href unless you re trying something very unusual LINK a href http www z com gt lt img src http www y com button gif width 250 height 31 alt Click Me gt lt a gt is an example using a graphical link LINK is compiled into LINK You should not normally use LINK directly but its parameters are linkText text text displayed in HTML mode If this contains angle brackets it is treated as a normal HTML link linkKey key optional question key of the URL s ReplyMap entries The
38. ference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 5 Last new date must be in range 7 Last shown date must be in range ReadDate1 Optional start of date range server date or YYYYMMDD ReadDate2 Optional end of date range server date or YYYYMMDD Keyword Values Description Flags 0 Format for Web rather than email 1 Format for email rather than Web 2 Protect EChannel from unchecked data 4 Add current scores within Text 32 Modify URLs according to Text age 64 Add lt form gt lt form gt and submit button 128 Format as a report not a voting form 256 Submit by clicking on picture not button 512 Format intro and question text in header rows 1024 HTML email specific no hidden form fields 2048 Don t display top form choose button 4096 Don t display bottom form choose button 8192 Add Email object keys to URL querys Xflags 1 Form only Report poll end date 2 Form only Show form borders 4 Form only Center questions and fields 8 Form only Left align controls e g textentry2 The default is right align AccountKey Web only Current session account key e g 567U URL Web only Form URL Eg smartFOCUS DIGITAL net go asp Modified according to the Text settings becoming e g smartFOCUS DIGITAL net go asp Software Version 7 10 Oct 2011 Page 36 of 52 smartMARKETER o F
39. ial offers lt br gt lt br gt Best wishes The Editor This Email has no body html content so the text version is always used Email End the email 8 2 Simple Email Personalization using database fields Email Start the email Title Example 2 2 Title for administration purposes Subject Welcome to My Newsletter Subject line that your customers see Software Version 7 10 Oct 2011 Page 47 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting Directory path where the email is stored Path Welcome Body text Curly brackets are processed every time the email is sent or formatted The field keyword inserts customer data Text Hi field strEmail lt br gt Thank you for subscribing to Mybooth on field name datCreated format mm dd yy You will get lt br gt a weekly newsletter lt br gt many special offers lt br gt br Best wishes The Editor This Email has no body html content so the text version is always used Email End the email 8 3 Complex Email including other content Email Start the email Title Example 2 3 Title for administration purposes Subject Our Newsletter Directory path where the email is stored Path Emails Body text Provide different Text and Html versions but get the bulk of the content from a
40. ieldname is safe for all fields empty and uninitialised fields return zero special characters such as quotes are treated like all the others and dates numbers converted to strings 3 1 23 1 field fieldname or name fieldname e g field datcreate Optional Field Name This is also the default parameter 3 1 23 2 String format e g string The quick brown fox String to measure Like all parameters this is merged before it is measured For example Length string Error Length string score 2 3 1 24 Merge Validation Errors ValidationErrors merges all the errors ValidationError index e g ValidationError 1 merges the first error ValidationError index index ValidationError key itemkey In a Form merge validation error s for the current form In an email or Text Section merge validation error s for the most recently handled form ValidationErrors returns errors one to a line separated by lt br gt Or an empty string if no errors This is intended for use in an error page email which has been called up by ValidationRedirect For example Click back to return to the form and fix the following errors lt p gt ValidationErrors ValidationError returns one error message or an empty string This is intended for use if you want more control of formatting Or in Wysiwyg forms if you want to embed each error messages next to the field that it refers to Note that error messages can contain H
41. ies which are carried out when it s triggered 3 1 29 Merge Flags This feature is documented for completeness Flags inserts the current value of Flags see parameters of Form etc MapFlags inserts the current value of MapFlags see parameters of Form etc XFormatFlags inserts the current value of Formatter XFormatFlags SystemFormatFlags inserts the current value of Formatter SystemFormatFlags If you include a numeric parameter e g Flags 1025 this tests whether all the bit s specified in the parameter are set in the flag value returning TRUE or FALSE Recommending is the same as XFormatFlags 16 It is true when content is being reformatted to send to a Jar friend s email address for recommend a friend E g if condition recommending Hello friend I thought you might like to see the following newsletter if is a clumsy example for the top of a newsletter 3 1 30 Merge Greeting Example Greeting style 90 title strTitle first strFirstName last strLastName Before Dear After lt br gt Default Dear Friend lt br gt Insert a formal greeting E g Dear Hanna if we know a first name Dear Ms Konder if we know title last name or Dear Friend if we know nothing Double quotes around strings are optional and used to protect leading trailing blanks Style integer chooses how decisions are made default is 0 Values are Dear FirstName 3 Dear Fir
42. ile Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting GIF Optional URL of graphic clicked to submit or optional text for standard submit button see Flags Path Web only Pseudo URL for query collection E g uk politics Email Web only Email for query collection E g fred thebloggs com Gender Web only Gender for query collection E g 0 Age Web only Age for query collection E g 18 Format Web only Web Page Formatting Flags MapFlags 1 Write to the database no effect for text 2 Merge data from the database no effect for text NB For historical reasons MapFlags 0 is treated as 2 and MapFlags 2 is treated as 2 4 Always display form empty when not merging data from the database Otherwise the user s input is redisplayed if possible Form has a few unique parameters Keyword Values Description If The form is only formatted if this expression is true E g If field name age gt 10 All Format all forms read The default is to display just the first Heading Include the form title in the output Read Only read form s The default is read and format Format Only format form s The default is read and format To include a form defined in the same source document use Title example title which is automatically comp
43. iled into e g key QWE123 Software Version 7 10 Oct 2011 Page 37 of 52 smartMARKETER CH File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 4 File Keywords These are advanced keywords You are advised not to try creating files from scratch Instead use the EChannel Editor to create an email text section or form then use open source and look at the keywords The following keywords are allowed at the outer document level Each instance defines a separate object and it is sensible to limit yourself to one object per document at first Look at one of the examples to see how they work in practice 4 1 Email and Email or Mail and Mail Start and end an Email Definition Email Keywords are allowed between the Email and Email Mail merge items marked by curly brackets are allowed within the text and html text of the email definition You can also embed Form and Form definitions and Text and Text definitions there 4 2 Text and Text Start and end a text block Text Block Keywords are allowed between the Text and Text Mail merge items marked by curly brackets are allowed within the text and html text of the text block 4 3 Form and Form Start and end a form data entry form opinion poll quiz or simple game Form Keywords are allowed between the Form and Form Mail merge items marked
44. inline validation condition and one inline action which are also carried out when the link is clicked using the following keywords For example a link can validate whether the current end user is logged on and redirect to a different page if not And it can log the user on of or send an information email to the clicker e VALIDATIONTYPE e VALIDATION or VALIDATIONTEXT or VALIDATIONERROR p a Software Version 7 10 Oct 2011 Page 14 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting e VALIDATIONREDIRECT e FIELDSET or SETFIELD e FIELDSUBSCRIBE or SUBSCRIBE e FIELDRECOMMEND or RECOMMEND e FIELDANONYMOUS or ANONYMOUS e FIELDING or FIELDINCREMENT e FIELDDEC or FIELDDECREMENT e FIELDCLEAR or CLEARFIELD e FIELDUNSUBSCRIBE or UNSUBSCRIBE e FIELDUNRECOMMEND or UNRECOMMEND e FIELDMATCH or COMPAREFIELD e FIELDLOGON or LOGON e FIELDLOGOFF or LOGOFF e FIELDVALUE e FIELDCSV e FIELDCHANGED e EMAILTO e EMAILBCC e EMAILTOFIELD e EMAILFORWARD e EMAILFORWARDTOFIELD e LOG e FLAGS Software Version 7 10 Oct 2011 Page 15 of 52 smartMARKETER a eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 9 Merge Href HREF http www anyurl com is a tracked HREF which is compiled
45. is probably the URL of your personal smartFOCUS DIGITAL server a href http www anyurl com category mycategory gt Click here lt a gt is an example of a link with a click category 3 1 10 Merge Key This helps expert users build the query collections of smartFOCUS DIGITAL URLs manually e g for use in examples that can be formatted once and copied to a client Website Key Email returns the current email key for a m parameter Key Form or Key Poll returns the current form key for a o parameter Key Object returns the current object key you won t need this Key Published returns the published key for a x parameter Key Logopen returns the current container key don t use this H Software Version 10 Oct 2011 Page 16 of 52 smart MARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting Key Booth returns the current booth key for the b parameter Key List returns the current list key for the I parameter For example lt A href http admin smartFOCUS DIGITAL net go asp pages unsubscribe b key booth gt 3 1 11 Merge If to End If If condition text that is conditionally output fendif or If condition condition text that is conditionally output endif Note if is the same as endif The condition is evaluated using a scripting language If the condition is true the text betwe
46. leiter mvdomain com 40 6 1 7 EMailTo name e g EmailTo Valued Customer eonrrnnnnrnnnnnvnnorrnnnnrrnnnnrnnnnvnnrnrrennnrnnennenrennen 40 6 18 FormSubmitURL Ursi ette Ee ege yt eet Coe Dentaire edt epe kon ease 40 6 1 9 Text text e g Text Special offert 41 6 1 10 LongText text LongText e g LongText Special offer LongText 41 6 1 11 Html text e g Html lt b gt Special oftert D l 41 6 1 12 LongHtml text LongHtml e g LongHtml lt b gt Special offer lt b gt LongHtml 41 6 1 13 Author name e g Author pete eenrrnnnonnnnnnvnnnnnnnvonnnnnnvnnnnnnnvnnnnnnnvnnnnnnneennnnnnnennnnneennnenne 41 6 1 14 HtmlAuthor name e g HtmlAuthor a href http qwerty com gt qwerty lt a gt 41 6 1 15 AuthorEmail emailaddress e g AuthorEmail editor smartFOCUSDIGITAL con 41 6 1 16 Charset text e g Charset so 29bog 7 41 6 1 17 ReplyTo emailaddress e g TPepivioabcomdet com 41 6 1 18 ImageEmbedding mode e g ImageEmbedding AT 42 6 1 19 IPAddress ipaddress e g IPAddress 123 123 123 123 sss 42 6 1 20 RSSVISIBLE flag e g RSSVISIBLE Everybogy sse 42 6 1 21 SubjectEncoding mode e g SubjectEncoding Base64 ssssssssssss 42 6 1 22 SendReplyMaps and lWGendepivkMapel enne 42 Software Version 7 10 Oct 2011 Page
47. litics seeeeeeeeeennnn nnn 45 7 1 5 EMailFrom name e g EmailFrom Special Offers 45 7 1 6 Text text e g Text Special offert 45 7 1 7 LongText text LongText e g LongText Special offer LongText 45 7 1 8 Html text e g Html lt b gt Special offer b essen 46 7 1 9 LongHtml text LongHtml e g LongHtml b Special offer lt b gt LongHtml 46 7 1 10 Author name e g Author pete rsss EN ENAKA 46 7 1 11 HtmlAuthor name e g HtmlAuthor a href http qwerty com gt qwerty lt a gt 46 7 1 12 AuthorEmail emailaddress e g AuthorEmail editor smartFOCUSDIGITAL con 46 7 1 13 Charset text e g Charset so 29bog 7 nenn 46 7 1 14 RSSVISIBLE flag e g RSSVISIBLE Everybogy see 46 7 1 15 SendReplyMaps and lWGendepivkMapel enne 46 kEScu srireemeere c 47 8 1 Simple Email Text only with no personalization c ccceccceeeeeceeeeeceee tees eeeeaeseeeeeseeessaeeeeeeseeeees 47 8 2 Simple Email Personalization using database fields sse 47 8 3 Complex Email including other content 48 Software Version 7 10 Oct 2011 Page 5 of 52 smartMARKETER J File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page sc
48. ogOut PagelD 2 short page ID PageValue 15 78 value e g the sale price PageName cuddly toy long description ID nnn Equivalent of control ID for use when editing Fieldlnc ExampleField Increment field in the database LogOut This alternative format can include embedded ReplyMap ReplyMap entries which are carried out when it s triggered 3 1 28 Merge Send Logging Script LogSend The tag gets triggered whenever the email etc is formatted for bulk send and its replymap actions are run No script is inserted in the email ReplyMap actions that affect a different account or email are not permitted If the tag is in the email any validation error means it is not sent If the tag is in a section any validation error means the section is not included p a Software Version 7 10 Oct 2011 Page 24 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting f LogSend LogSend Alternative format to the simple LogSend keyword This style of LogSend is necessary for using ReplyMap actions See LongLink for the full range of possible actions For example LogSend ID nnn Equivalent of control ID for use when editing Fieldlnc ExampleField Increment field in the database LogSend This alternative format can include embedded ReplyMap ReplyMap entr
49. pages hello Engineering emails julyNewsletter Engineering emails AugustNewsletter Healthcare pages subscribe Healthcare emails JulyNewsletter Healthcare emails JulyNewsflash Healthcare emails AugustNewsletter Etc I Software Version 7 10 Oct 2011 Page 39 of 52 smartMARKETER eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 6 Email Keywords between Email and Email These are advanced keywords You are advised not to try creating files from scratch Instead use the EChannel Editor to create an email text section or form then use open source and look at the keywords Define an email See the appendices for examples The following keywords are allowed 6 1 Body Keywords 6 1 1 Title text e g Title January Special Offer Title of Email up to 255 characters HTML is not allowed This is used for administration It is also the default subject for outgoing emails if you don t use the following keyword 6 1 2 Subject text e g Subject January Special Offer Subject of outgoing emails which can be any reasonable length HTML is not allowed Data can be merged using 6 1 3 Synopsis html e g Synopsis Precis of the Email Precis of outgoing emails optionally seen in RSS feeds It can be any reasonable length and include simple HTML formatting Data can be
50. pplied 64 Select form in or under specified path 256 Sort by start date first active date default is by title 512 Sort descending default is ascending 1024 Text block which matches the readCategory this bit is automatically set if a readCategory value is supplied 2048 Sort by path default is by title 4096 Sort by creation date default is by title Keyword Values Description Flags 0 Format for Web rather than email 1 Format for email rather than Web Software Version 7 10 Oct 2011 Page 33 of 52 smartMARKETER o eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 2 Protect EChannel from unchecked data 1024 HTML email specific no hidden fields 8192 Add Email object keys to URL querys AccountKey Web only Current session account key e g 567U URL Web only Form URL E g smartFOCUS DIGITAL net go asp Modified according to the Text settings becoming e g smartF OCUS DIGITAL net go asp GIF Optional URL of graphic used for submit button or optional text used on standard submit button Path Web only Pseudo URL for query collection E g uk politics Email Web only Email for query collection E g fred thebloggs com Gender Web only Gender for query collection E g 0 Age Web only Age for
51. query collection E g 18 Format Web only Web Page Formatting Flags MapFlags 1 Write to the database does nothing for text 2 Merge data from the database NB For historical reasons MapFlags 0 is treated as 2 and MapFlags 2 is treated as 2 4 Always display form empty when not merging data from the database Otherwise the user s input is redisplayed if possible Text has a few unique parameters Keyword Values Description If The form is only formatted if this expression is true E g If field name age gt 10 All Format all text blocks read The default is to display just the first Heading Include the text block title in the output Read Only read text s The default is read and format Format Only format text s The default is read and format Software Version 7 10 Oct 2011 Page 34 of 52 smartMARKETER o eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting To include a text block defined in the same source document use Title example title which is automatically compiled into e g key QWE123 3 1 39 Merge Form This is a very advanced mail merge tag You are advised not to try creating form mail merges from scratch Instead use the EChannel Editor to embed a form then use open source and copy the tag it creates as a basis
52. re details on folders paths 7 1 5 EMailFrom name e g EmailFrom Special Offers Optional friendly name of sender visible when an email is received If an EmailFrom name is defined for an Email this is used Otherwise the first EmailFrom name of an embedded form or text section is used 7 1 6 Text text e g Text Special offer Text message up to many thousand characters HTML is not allowed Messages can cover several lines e g Text The research shows a link between violent crimes and drinking beer lager and bitter in pubs and clubs 7 1 7 LongText text LongText e g LongText Special offer LongText Alternative to the Text keyword immediately above LongText is recommended because it is much easier to find as closing LongText than a closing when editing a lot of text p a Software Version 7 10 Oct 2011 Page 45 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 7 1 8 Html texf e g Html lt b gt Special offer lt b gt Optional HTML version of message text up to many thousand characters If supplied it is used instead of the text message wherever possible 7 1 9 LongHtml text LongHtml e g LongHtml lt b gt Special offer lt b gt LongHtml Alternative to the Html keyword immediately above LongHtml is recommended because it is much e
53. re triggered when the text block is being formatted for sending by email They are useful to e g set a category to logs the fact that the text block has been sent to the current account and potentially prevent it being sent more than once See the introduction to HeplyMap Keywords for details Don t use Answer ReplyMap keywords in this case because user input is not available p a Software Version 7 10 Oct 2011 Page 46 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 8 Example Emails These examples use advanced keywords You are advised not to try creating files from scratch Instead use the EChannel Editor to create an email text section or form then use open source and look at the keywords Note the lines down the left and right of these examples indicate changes They are not part of the eChannel format 8 1 Simple Email Text only with no personalization Email Start the email Title Example 2 1 Title for administration purposes Subject Welcome to My Newsletter Subject line that your customers see Directory path where the email is stored Path Welcome Body text The text automatically word wraps and you use lt br gt tags to start a new line like in HTML Text Thank you for subscribing to Mybooth You will get lt br gt a weekly newsletter lt br gt many spec
54. rge CONG RINK tut te Lee decet ette bud eene rere e eee Eb te Lose ee en 13 3 1 9 Merge Hr f e 16 3 1 10 Oe EE 16 3 1 11 Merge It to End M c adenine A diese 17 3 1 12 Merge Br ak C kjen 17 3 1 13 Merge AddGode 2 tr e et Peto ae e ae De scene te daa eade Lade eu daten aa 17 SAMA Merge EvalGode 2er ted dede tid teri aded iced e o Pane de teg ud dat eaa 18 3 1 15 gerat 18 3 1 16 Merge Resul eT 18 3 1 17 Oe E EE 18 3 1 18 Merge Comment 19 smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 19 ijieraslpie c 19 3 1 20 Merge Path uiua eraot eon e pr d cde hae FERE Re RR Leda PO FR ped xa os 21 3 1 21 Merge and Special Charachers tennene nenn 21 3 1 22 MeWedcc C M 21 3 1 23 Merge Length of Field or Gring 22 3 1 23 1 field fieldname or name fieldname e g field datcreatel n 22 3 1 23 2 String format e g string The quick brown fox esssesssssssisssressrnesrnssrnssrnssrrssrnssrresrns 22 3 1 24 Merge Validation Errors eseina 22 3 1 25 Merge Current WYSIWYG Field Value system generated sess 22 3 1 25 1 key keyvalue e g key QW123 rrrnnnrnnannnnnenrvnnnrrnnnnvenenvvnrrrrennnrnnrnnnnrerrenrrrrnsnnnnsenneennn 23 3 1 25 2 typ
55. ripting 9 Example Sections Text HTML BIlocksS rrrnvvnnnnvnnnnnvnnnnvnnnnvnnnnnvnnnnnnnnnnnnnnnvennnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn 51 9 1 Example Section Today s NEWS ssssesessiserssissitsisstisstisttintttnttnntttn ttnn ttnn ttnn ttnn nten nenne nn nenna na 51 Software Version 7 10 Oct 2011 Page 6 of 52 smartMARKETI ER A File Name smartMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 1 About this Manual This is a technical manual which describes the internal scripting language used by smartMARKETER eChannel It is not end user documentation You should also be aware that the system is constantly being updated and details of the scripting may not work as described in this manual You should carry out your own tests to check that the functionality works in the way that you expect rather than relying exclusively on anything described in this document The easy way to mail merge values and create script is via the smartMARKETER eChannel editor Just use the buttons to mail merge fields or edit script You do not need to read this manual to use the editor This manual describes the EMR Source which the editor creates To see an example go to Content management right click a file and choose Open Source People who should read this manual are e Expert users who want to edit EMR Source directly the sort of people
56. se End ode V Software Version 7 10 Oct 2011 Page 32 of 52 smartMARKETER eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 38 Merge Section Text Block This is a very advanced mail merge tag You are advised not to try creating text section mail merges from scratch Instead use the eChannel Editor to embed a text section then use open source and copy the tag it creates as a basis for you own Text readKey 123451 or Text readPath pseudo URL e g Text readPath news stories oftheday Merge the contents of one or more section text block Text and Section are synonyms now so you can use either keyword Text is only allowed within emails It has optional selection and formatting properties The selection property names are prefixed by read e g readPath though this is often optional The formatting properties do not have prefixes Properties default to use the same text section as last time Keyword Values Description readKey 0 Unique key of text block readPath 1 Path e g toys newsletter juneO6 readCategory 1 Form with specified category in varKey readFlags 16 Text block which matches the readKey this bit is automatically set if a readKey value is supplied 32 Text block which matches the readPath this bit is automatically set if a readPath value is su
57. ser and pages cannot be personalised for them The major benefit is that anonymous feeds are cached more efficiently 3 1 35 4 FeedURL url Optional URL which allows you to override your booth s standard RSS feed page You do not need to use this 3 1 36 Merge Encrypted Text Encrypt text plaintext salt length password text e Encrypt text for security purposes so it can t be read using RC4 3 1 36 1 text plaintext e g text We attack at dawn Text message that we want to keep private The resulting encoded string will be about twice as long as this 3 1 36 2 salt length e g salt 1 Optional number of random characters added to the front of the text message The default is 4 This is so encoding the same text gives different results each time and a spy can t recognise the encoded version A value of 0 means no characters are added 3 1 36 3 password text Password used to encode the text For example victory7whoop You will need to use the same password to decode the text later Choose a mix of words and letters j e Software Version 7 10 Oct 2011 Page 29 of 52 smart MARKETER a File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 37 Merge Decrypted Text Decrypt text codetext salt length password text e Decrypt text for security purposes reversing the previous encryption 3 1 37 1 te
58. smart MARKETER 5 smartMARKETER eChannel Technical Reference Email and Web page scripting for Version 7 10 Contents 1 2 3 About this T eChannel Mail Merge Keywords rrnnsvnnnnnvnnnnvnnnnvnnnnnvnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn 8 2 1 ENER 8 2 2 cust 8 Merong Data vase 9 3 1 Merge Keywords between Curly Brackets in the contents of an Email Text Section or Form 9 3 1 1 Merge Bee 9 3 1 1 1 name fieldname e g name datcreate AA 10 3 1 1 2 Format format e g format mm dd yy sseeene enne 10 3 1 2 Merge Field Contents from the URL nennen nennen nennen nnns 10 3 1 3 Merge Field Contents from a form Doset nennen nennen 10 3 1 4 Merge Field Contents from an email form text sechon e 10 3 1 4 1 Name name e g name created sssssssssssssseeeene eene nnns 11 3 1 4 2 Format format e g format mm dd yy sseee eene 11 3 1 4 3 file name e g file fMh esena 11 3 1 5 Merge Field Contents from the current Batch sse 11 3 1 5 1 Name name e g name BATCHKEY sssssssssssssesseeeneen nente nnne nennen nes 11 3 1 5 2 Format format e g format mm dd yy essee eene 11 3 1 6 Merge Attached File or Music 12 x raza qr 12 3 158 Me
59. st Last 2 Dear Mr Last 1 Dear Mr First Last 0 First choice As above Second Value 16 Third Value 256 Then default Capitals integer chooses how fields are capitalised default is 0 Values are Unchanged 0 1 Standard Name 2 Lower Case 3 Upper Case Title As above First Name Value 16 LastName Value 256 Qualifications Value 4096 p a Software Version 7 10 Oct 2011 Page 25 of 52 smartMARKETER 0 File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting Title fieldname database field for titles default is none First fieldname database field for first names default is none Last fieldname database field for last names default is none Qualifications fieldname database field for qualifications default is none Before string prefix default is none After string suffix default is none Default string returned if there s no data default is nothing 3 1 31 Merge Social Bookmarks Example LongSocialBookmark title Amazing Offer summary This email is great read it flags 111111111 update 1 track 1 accountKey ABC123 LongSocialBookmark arc ES Insert a row of 10 social network icons A recipient clicks any of the icons to recommend your email to that social network Then anyone who sees the recommendation can click a link and see a copy of your email in their Web browser You choose
60. t EnDeCrypt cipher End Function Software Version 7 10 Oct 2011 Page 31 of 52 smart MARKETER J File Name smartMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting Dim psw txt Dim strTemp Dim x Response Write html body Example encryption psw Key txt Plaintext Response Write br b Password b amp psw amp lt b gt Plaintext lt b gt amp txt amp strTemp EnDeCrypt txt psw Response Write b Token b For x 1 To Len strTemp Response Write Right String 2 0 amp Hex Asc Mid strTemp x 1 2 Next psw Wiki txt pedia Response Write lt br gt lt b gt Password lt b gt amp psw amp lt b gt Plaintext lt b gt amp txt amp strTemp EnDeCrypt txt psw Response Write b Token b For x 1 To Len strTemp Response Write Right String 2 0 amp Hex Asc Mid strTemp x 1 2 Next psw Secret txt Attack at dawn Response Write lt br gt lt b gt Password lt b gt amp psw amp lt b gt Plaintext lt b gt amp txt amp strTemp EnDeCrypt txt psw Response Write lt b gt Token lt b gt For x 1 To Len strTemp Response Write Right String 2 0 amp Hex Asc Mid strTemp x 1 2 Next Response Write lt body gt lt html gt Respon
61. t for Monday Weekday 2 For example you could include an option setting form on just one day of the week lt br gt endif Standard finish to Newsletter LongText This Email has no body html content so the text version is always used Email End the email Conditional content is tricky We recommend that you ask smartFOCUS DIGITAL to create the first version and then make occasional minor changes yourself The language is VBScript Software Version 7 10 Oct 2011 Page 50 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 9 Example Sections Text HTML Blocks These examples use advanced keywords You are advised not to try creating files from scratch Instead use the EChannel Editor to create an email text section or form then use open source and look at the keywords 9 1 Example Section Today s News Text AuthorEmail myname hotmail com Your email address Title Stores cheat organic food shoppers Your title Path news stories oftheday Where the text should go One text message and optionally its html equivalent Text Buyers are being ripped off by supermarkets overcharging for organic food products a survey claims today Friends of the Earth is so concerned that it has referred major store chains to the competition authorities See http www foe co uk
62. the associated client data profile formatted according to its data type into an Email text block or form field name ClientName e Merge the first form from a path into an Email Form readpath forms standard recommendafriend e Merge an attachment for example a visible attached file or a hidden attached music file which plays as the email is read AttachFile filename e Merge a newline especially important in the text version of an email break or lt br gt Some optional properties are provided as standard for all merge keywords e keyword IF condition only merge if the condition is true e keyword COMMENT comment document the merge operation e keyword DESCRIPTION comment document the merge operation e keyword PLACEHOLDER comment icon seen while editing only takes effect if the merge tag is visible while editing e keyword ENCODE urlencode urldecode htmlencode htmldecode uuencode uudecode apply the specified coding rule For example urlencode prepares merged text for safe inclusion within a URL 3 1 Merge Keywords between Curly Brackets in the contents of an Email Text Section or Form 3 1 1 Merge Field Contents Field name fieldname e g Field name ClientName e Merge the contents of one field in the associated client profile By default it is formatted in a sensible fashion j Software Version 7 10 Oct 2011 Page 9 of 52 smartMARKETER a File Nam
63. who prefer using a text editor to write HTML e Programmers who want to use SOAP to edit EMR Source for example to automatically load content from another system Software Version 7 10 Oct 2011 Page 7 of 52 smartMARKETER 9 File Name smartMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 2 eChannel Mail Merge Keywords 2 1 General Rules Everything outside the square brackets is treated as comments e Capitals and lower case letters are treated the same except in text e You can put several keywords on each line if you wish e If a parameter is too long to fit on one line continue it on the next The line break is treated as a single space e Write scripts in small steps If for example you have made an error in a huge untested form it is much harder to find and fix than the same error in a smaller section 2 2 Examples There are many examples towards the end of this manual Software Version 7 10 Oct 2011 Page 8 of 52 smartMARKETER o File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 Merging Data eChannel allows data to be merged into the content emails text blocks and forms as they are formatted Merged items are indicated by curly brackets The editor can create these for you Examples e Merge a field from
64. xt codetext e g text QWERY798543QLK7FG43 Encoded text message that was encrypted previously using RC4 The resulting decoded string will be about half as long as this 3 1 37 2 salt length e g salt 1 Optional number of random characters which were added to the front of the text message during encryption The default is 4 Must match the previous encrypt 3 1 37 3 password text Password used to decode the text Must match the previous encrypt Software Version 7 10 Oct 2011 Page 30 of 52 smartMARKETER eo eChannel File Name smatMARKETER eChannel Technical Reference Email and Web page scripting smartMARKETER eChannel Technical Reference Email and Web page scripting 3 1 37 3 1 Sample Decryption Code S oe Dim sbox 255 Dim key 255 Sub RC4Initialize strPwd Dim tempSwap Dim a b intLength Len strPwd For a 0 To 255 key a Asc Mid strpwd a Mod intLength 1 1 sbox a a Next b 0 For a 0 To 255 b b sbox a key a Mod 256 tempSwap sbox a sbox a sbox b sbox b tempSwap Next End Sub Function EnDeCrypt plaintxt psw Dim temp Dim a i j k Dim cipherby Dim cipher ic jeg RC4Initialize psw For a 1 To Len plaintxt i i 1 Mod 256 j j sbox i Mod 256 temp sbox i sbox i sbox j sbox j temp k sbox sbox i sbox j Mod 256 cipherby Asc Mid plaintxt a 1 Xor k cipher cipher amp Chr cipherby Nex

smartMARKETER eChannel Technical Reference Email and Web See “og:title” in http://developers.facebook.com/docs/opengraph

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