Brocade Analyst and Tech Day 2012 – Dave Stevens
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1. information out of their own site They ll take school information out of another local site This so called systems of engagement that are happening out there create tremendous problems for CIOs and it creates problems because one day there s traffic the next day there s no traffic The traffic patterns become completely unpredictable If you think about this room yesterday there s no traffic coming out of this room Today all of you are logged onto corporate sites You re all taking notes You re logged onto websites You re doing research Some of you may be on ESPN com downloading football stats so you can score your fantasy football league But the idea is there was no traffic here yesterday Today you re all connecting You re generating a couple of gigabits of traffic From a networking perspective that is incredibly difficult to predict and incredibly difficult to build a network around yet that s what we re asking CIOs to do inside of their buildings it s what we re asking carriers to do in the service provider network it s what we re asking them to do globally And to get that done the model that we have to actually pursue is we have to go to the engineering and the product guys and say I want you to build me effectively a limitless global network I want you to build me the next generation of the internet I want connectivity everywhere I want it to be lower cost I want it Brocade Analyst and Tech Day2. network we re putting a tremendous number of devices out on the edge of the network tablets smartphones new Apple iPhones video cameras set top boxes We ve really put an unprecedented ability to source and consume information out on the periphery of the network In data centers Brocade Analyst and Tech Day 2012 Dave Stevens technologies like virtualization that continue to decline in the cost of storage and compute capacity Flash arrays the decline in the price of Flash memory that s allowing us to build very dense very sophisticated very information rich data centers at an increasing pace And connecting those two things is wide area bandwidth where we see continued drop in the cost of wide area bandwidth and the continued increases in capacity We re going to talk a little bit about internet2 today and I think the changes even from the original internet to internet2 have been just incredibly dramatic We re adding so much capacity to that wide area network we re effectively seeing the death of distance It almost doesn t matter anymore whether you distribute an application across the data center or whether you distribute it across the wide area it s gonna start working exactly the same way In every organization that we deal with and we talk to is trying to figure out how to use this technology information and the technology infrastructure to benefit their businesses They re trying to figure out how to deploy dist
3. 2012 Dave Stevens to be more pervasive I want everybody to be connected to it And one of the things that s become clear as we all struggle to build this next generation network is that simplicity and architecting out complexity is going to be one of the keys to actually getting this done And that s why the focus on simplicity within the engineering teams and across the product groups We re telling them You don t get to take out features you have to make it simpler to use and you have to make it more reliable and you have to make it more automatic The question is how do you do it So the key here is not taking out features It s not de featuring products It s not just throwing speed at the problem It s not throwing bigger pipes at the problem It s also not about mastering the complexity Mike touched on this a little bit We can t get simplicity into networks by more training of technicians smarter technicians more highly trained highly skilled work forces that just master the complexity that s inherent in all of these systems We actually have to create an abstraction layer so that they re easier to deal with And guys like Scott Shanker and Martin Casado of Nicira now VMware have spent a lot of time they ve got some excellent discussions on this but the idea is to basically create an abstraction layer that makes things easier to use Historically this has been the way that we architect simplicity into te
4. Brocade Analyst and Tech Day 2012 Dave Stevens Dave Stevens Thank you Mike and good morning everybody Thank you for taking the time to join us either here live in San Jose or via the webcast Jason and I panicked a little bit there because when Mike said we were going to have kids help you configure fabrics out of the solutions center we initially thought he was talking about us laughter But I think all the Mouse Squad folks can help you get through it and we d encourage you to really go out there and try that and see some of the technology really in operation Mike spent a little bit of time talking about this concept of simplicity in networking and it s one of the major themes that we re driving into our engineering teams and our product vision So I want to take about 30 minutes this morning and just talk about simplicity talk about what the means in the product sets and talk about why it s so important to building the next generation of global communications infrastructure which is what we re all about doing here I think it s no secret that if you look externally the IT industry in general is in a period of very rapid transformation maybe more dramatic than it s ever been We see very very rapid change happening externally And I think it s happening so rapidly because we have multiple technology trends and societal trends are all compounding together to cause this changeover If you think about out on the edges of the
5. across all those links and what all the virtual machines are doing and what all the traffic is doing you can program the network to redistribute application information and traffic flows across those wide area links and you can balance technology across those links and get the utilization of the links to rise dramatically up to 80 or 90 percent that saves a tremendous amount of money That s just an example of an application that sits above the network that uses global visibility of the 13 Brocade Analyst and Tech Day 2012 Dave Stevens network infrastructure to make smart decisions and to make the network operate more efficiently Then of course there are a number of different technologies that are out there for doing orchestration and control of the physical infrastructure A great resource if you haven t taken a look at this is go to a site like SDN Central where Matt Palmer does a bunch of very interesting work and look at the list of open source projects under SDN there and you ll see hundreds of open source projects around orchestration around virtual switching around different layers of programmability within the networks there s a tremendous amount of activity It s not clear who s going to win in that what technologies are going to survive what s not going to survive it s early in that industry but it s tremendously exciting and it allows us to bring industry wide programmability onto the network infrastructure S
6. ard way to these network infrastructures is what SDN is all about and it s what all those companies are all about So we have a very detailed blueprint and architecture that I will save 12 Brocade Analyst and Tech Day 2012 Dave Stevens you from and not take you through completely Ken Cheng will spend a little bit more time talking about the specific deliverables that we re bringing to market against this roadmap but effectively it looks like this You put fabrics at the bottom at the network layer that allow you to build a very simple flat automatically provisioning network as the base of getting this done and then on top of it you begin to layer simplicity SDN technologies and different capabilities Tunneling technologies like VXLAN STT which is what Nicira was using NVGRE which is what Microsoft is proposing as a tunneling mechanism Things like Open vSwitch and OpenFlow all those technologies can be used to begin to virtualize that physical infrastructure On top of that once you have global visibility are some very interesting applications that you can layer on top of that physical infrastructure As an example utilization in many of the wide area networks that we see is not very high You know you ll have one link that s running at 95 percent utilization itll be running right next to a link that s running at 20 percent utilization If you can step back and take an application and have global visibility to utilization
7. chnology On top of command lines and DOS we put Windows systems On top of assembler language we put languages like Ruby and Java and Visual Basic and other types of high level programming language Instead of trying to figure out how to record TV shows Brocade Analyst and Tech Day 2012 Dave Stevens by correctly setting the clock on our VCR instead we just go buy a TiVo We pick a show off the menu We hit season pass and the next thing we know we ve got every episode of West Wing for the last two years on the hard drive and we can watch them whenever we want and probably the ultimate abstraction is tablet computers today I would venture to say that nobody in this room has opened or read a user manual for an iPad So that s nota statement by the way about your collective ability to follow instructions or read or anything like that It s that nobody needs to open it It s just intuitive is the way it operates You pick it up You know how to use it for productive applications You ve probably never seen the operating system that s embedded in that device that is a tremendously complex device and yet they ve managed to add an incredibly elegant user interface on the outside of it that makes it useable without seeing that complexity that s the level of abstraction that we want to get to through simplicity in all the network infrastructure and technologies that we bring to market So there s two main areas where we re doing a
8. eason there s a migration to fabric based architectures is the traditional deep classic complex architectures that we ve built over the last 20 years and everybody s guilty of this and that s what exists today that doesn t work for east west traffic and it doesn t work for virtualization and it doesn t work for cloud data centers With a bunch of really smart technicians you can try and get by but there is an industry wide move to flat fast architectural networks what we ve termed fabrics and we re doing this Every other company in the industry is doing this We re leading the charge to go do this We ve been talking about it for more than two years but this is the theory behind fabrics create a flat fast abstraction layer on top of the network infrastructure to make it easier to run make it more efficient make it better for virtualization I ve used this slide I think in both of the last technology days starting in 2010 and I ll really just use it to remind you that not only are we talking about fabric technologies and have been talking about fabric technologies having started development in this 10 Brocade Analyst and Tech Day 2012 Dave Stevens area back in 2008 but we are delivering products and technologies and production customers against this vision Back in early January of 2010 we were one of the first companies to come out and support the industry recognized industry standard mechanism for building
9. flat Ethernet fabrics TRILL And there were other vendors that came out and support it as well Cisco is an example of a company that it also has done a tremendous amount of work in this area We have to give them credit as well But they ve come out and supported this as well We came out five months later at technology day in 2010 for those of you that were here and we talked about a product set that we were going to ship against that vision We talked about TRILL based ASICs We talked about a new operating system We talked about virtual machine integration about mobility and port profiles if any of you remember this discussion and we used this exact same slide And then we delivered it in December of that year We delivered another set of products in September later in that year We delivered Multi hop FCoE We delivered native fibre channel interfaces We delivered scale and stability in production class products against that vision Today one of the things you re going to hear Jason about is more progress in the fabric area where we re going and what we re doing next But the thing that you can count on is when we say we re going to deliver something we deliver the products we deliver the customers against that vision it s something we re tremendously proud of We ve also started shipping embedded blade server switches based on our VDX technology to major 11 Brocade Analyst and Tech Day 2012 Dave Stevens manufacture
10. hours of video on a daily basis So you know the message here is that this transformation that we re seeing across the network infrastructure is going to continue going forward And there s another actually interesting change that s a little more societal in nature but it s the focus of the CIOs So over the last 20 years the majority of the focus within the IT organizations has been automating business applications These are typically inside of the data center They are things like HR applications finance applications database applications manufacturing applications typically hosted inside the data center this is the so called systems of record that you hear guys like Geoffrey Moore and others talk about There s a change happening and that is that as we put more compute power out at the edge of the network individual users are effectively becoming their own IT department So you give somebody an iPad and they have tremendous compute and storage and IO and connectivity capacity out on the network They will now take information both from your corporate site from your competitors corporate site from their colleagues Brocade Analyst and Tech Day 2012 Dave Stevens from their partners from your partners from your customers and they ll assemble that information into their own solution If you think about somebody like a realtor they ll take Google maps they ll look at information about a particular site They ll take MLS
11. ining people so that they can master the complexity The idea is to create smart abstraction layers which is incredibly difficult to do If you think about the iPad it is incredibly difficult to make that thing easy to use but yet there it is There s tremendous complexity inside of the device but you don t see that on the outside It s that kind of abstraction and that kind of simplification that we have to bring to network and infrastructure technology We re going to do that by using fabrics to simplify the physical infrastructure first in the data center but then over time well extend that technology to the wide area we ll extend the technology within campus networks we ll use it in service provider networks because it s an incredibly powerful abstraction and it works as you ll see out in the solution showcase today Then we re going to tie software defined networking technologies a number of different technologies on top of that fabric infrastructure to give us this programmatic control and to create an abstraction layer from a management and provisioning standpoint on top of the physical infrastructure those two things are key to driving the technology vision forward and they re really the foundation for building this next generation global communications infrastructure So that s at a high level Brocade Analyst and Tech Day 2012 Dave Stevens where we re headed Thank you for your time 16
12. lot of work that Ill highlight today and then we re going to have Jason talk more about these areas of fabrics and Ken talk more about software defined networks and carrier networks Fabrics are an architectural change that are happening in data centers and they are an abstraction that is the key to building next generation infrastructure for cloud and enterprise data centers They allow you to take these tremendously complex networks that we ve built over the last 20 years and create a picture for users that are a flat Brocade Analyst and Tech Day 2012 Dave Stevens layer 2 surface area that s ideal for multi tenancy that s ideal for virtualization that s easy to manage and less expensive to implement And we ll talk more about fabrics in a minute Software defined networking is a relatively new emerging set of technologies It s a bunch of different companies a bunch of different technologies but the idea is to basically add a software abstraction layer for provisioning and management and control on top of the physical infrastructure and give users the ability to basically enable programmatic software based control over the physical infrastructure that s the whole idea behind SDN So let me talk a little bit more about fabrics What s driving the architectural change from fabrics Because you ve heard us talk about this and we ve been talking about it for three years now We ve been shipping the products for about two yea
13. nd how we take that technology and expand it across the wide area network This is how we add abstraction layers on top of the technology that s being deployed out in the network So just a couple of closing thoughts So I m a little bit of a technology guy by background As I know most of you know I m a little bit of a technology geek I love this stuff And it is a tremendously exciting time in this industry It is exciting to go over to building 2 and building 1 watch what the engineering teams have developed help direct that engineering and to see the products come out of that and to see the broad industry change that s happening I think we re fairly early in the transition to sort of the next generation of global communications infrastructure and I think the transition is actually accelerating which is exciting if you re in the product space This idea of simplification of putting abstraction layers and taking complexity out of the networks is absolutely required throughout the next generation infrastructure 15 Brocade Analyst and Tech Day 2012 Dave Stevens We have to build simpler to use easier to operate more automatic product sets or we really cannot achieve the scale necessary to make this network worldwide and make it this idea of this limitless broadband network The key to doing that as I said is not taking features out It s not dumbing down products It s not just throwing speed at the problem It s not tra
14. o the way that I would encourage you to think about these two technologies as we talk about them throughout the day because they really work in concert we re trying to get from this idea of physical complex infrastructure to something that s simpler and easier to run and is automatically provisioned and self managing that s the migration from traditional data center infrastructure to fabrics Then on top of that we re trying to move from manual configuration and manual controlled command line interfaces box by box configuration within the data centers Were trying to take this tremendous set of tools that s coming available within the industry things like VXLAN from VMware NVGRE cloud IDs which were a modification to the TRILL headers which we ve talked 14 Brocade Analyst and Tech Day 2012 Dave Stevens about a couple times for creating multi tenancy environments within flat layer 2 networks OpenStack which is a fantastic open provisioning and management tool that s being driven by the open networking foundation where we re participating very actively the Open vSwitch the Quantum Interface there s hundreds of these applications Collectively this SDN technology again allows us to add a programmatic interface on top of the physical infrastructure And when you couple that with what we re doing on the physical infrastructure this is how you get to a software vision a software driven fully virtualized data center a
15. ributed applications and everybody is building an IT stack consisting of both internal and external applications that are globally distributed What s very clear is that the network infrastructure that we built over the last 20 years 25 years wasn t really built to host these applications It s insufficient in capacity It s overly complex It s difficult to manage It s too expensive We have to upgrade that infrastructure over the next decade and that s really what we re building the product portfolio to do I think there s lots of external evidence that this is in fact the case Brocade Analyst and Tech Day 2012 Dave Stevens Any of the industry reports you read on traffic growth talks about traffic growth the cloud then across the wide area going up like what is the magnitude over the next 10 years Venture capital investment in cloud technologies and I would include software defined networking in as cloud technologies you know almost 7 billion last year it was higher in FY12 I don t have the exact figures but these are companies and technologies that the venture investors don t expect to turn into enterprise grade technologies and companies for three or five or ten years So the expectation is that the change that we have seen over the last four or five years is going to continue to dramatically increase in pace There was an interesting article out of Forbes that talked about the nature of application construc
16. rs against this vision What s driving the change to fabrics because it is happening industry wide The answer is a change in application architecture So traditionally we built very large monolithic applications We took the applications We put it on a compute node We connected it up to an Ethernet network and a fibre channel network We tuned the network and configured the network and then we let it sit there and we used it until the end of the useful life of the application and nobody really modified it You go into a company today and look at a 20 year old payroll system and they ll tell you that they re scared to death to touch it because of the complexity of that application it doesn t move Modern application development doesn t work like that Modern application development is Brocade Analyst and Tech Day 2012 Dave Stevens modular It s built out of a series of virtual machines The virtual machines run on different servers and that creates east west traffic patterns within the data center And if you have an application that you ve built out of 8 or 10 virtual machines and you re not happy with the way the middleware layer is running you simply pick up the middleware layer and move it to a faster server Well that just changed all the traffic patterns of your data center You broke all your firewall security rules You crossed all your VLAN boundaries You blew up all your VRF instances It doesn t work And so the r
17. rs around the world We shipped one embedded blade server switch in May We shipped another one this month We ll do more of those over the next year or two So there s a general industry resonance around the VCS technology and around the fabric technology in general Now fabric is a great technology for simplifying the physical infrastructure inside of a data center but customers want to do more than that They want software programmability of that infrastructure They want full virtualization of the physical infrastructure so that they can be faster about provisioning so that they can configure multi tenancy so that they can configure an application at much higher speeds so that they can get network visibility The SDN industry was really built to go deliver on this vision of getting to software programmability of the network infrastructure The reason it s necessary is you can t do it very well with the existing infrastructure there s some major challenges in there All the intelligence within the existing network infrastructure and within existing architectures reside in the devices themselves not in an external application Because it resides in the applications itself a lot of times it s proprietary a lot of times it s vendor specific There is no mechanism to get network wide visibility as to what s happening You can t make global decisions against that infrastructure This idea of adding programmability in an industry stand
18. tion Mike referenced it a little bit but over 80 percent of applications today are built for cloud deployment In a separate report out of Forrester they talk about the average enterprise company now has 10 plus cloud based applications and we re a great example of this I know last year when many of you were here you went over and you had the opportunity to go tour the data center over in building one So that is an incredibly efficient data center We drive it with a halfa megawatt of photovoltaic arrays More than 70 percent of the applications in that data center are virtualized We have completely flat network architectures in there We have state of the art servers and storage systems from EMC and from HP and from IBM and others in that data center Despite that efficiency as an organization we still host more than 30 percent of our applications Brocade Analyst and Tech Day 2012 Dave Stevens externally Places like Salesforce and SuccessFactors it s just more efficient to do that and all of our customers are doing the same thing They re distributing applications out into the wider area this is a great step Nine billion objects at Amazon web services YouTube streaming four billion videos a day Akamai which is doing a lot along with companies like Limelight to do content delivery and the acceleration of content on top of the existing network infrastructure today serving up two trillion requests a day and several hundred million
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