Projection Infinity Research Document
Contents
1. except for the manual we downloaded haven t found any distributor in the Netherlands and also no rental companies this is why Axon is low on the list at this point It does the same as the rest but with no support or references think its better to look for other possibilities GreenHippo Seems the most powerful and easiest to use so far plus we are getting a demonstration in Hillegom about the entire setting the possibilities and the software Greenhippo hardware supports live video input 250 movies in 250 timelines 62 500 movies in library built in Keystone to map on different beamers Screenwarp for 3d projection Hippo is my favorite at the moment lets wait for the demo in the next 2 weeks One of the biggest advantages of the green hippo media server is that the setup is easy scalable because of the built in syncronising support This allows you to attach as many screens as the servers can output We found a dutch company who rents out the green hippo HD servers for about 750 per day per server Sad thing is that they currently only have 2 servers which means that 2 can have a max screen output of 12 screens 2 servers 2 outputs 3heads on every hd output 12 screens More info about the products of GreenHippo can you find at http www green hippo com products An interesting video about the features and scalability is found on http vimeo com 9335252 Projection Infinity Research Document Catalyst Like2. lt proje tIon Projection september november Infinity Research 31 Document The Research Document for Projection Infinity part of l MediaLAB This document holds all the research Research and findings information gathered up to this point This document is of Projection Infinity still a work in progress mediaLABamsterdam Projection Infinity Research Document Projection Infinity Research Document INTRODUCTION 6 OVERVIEW OF THE PROJECT 6 THE TEAM 6 THE ASSIGNMENT AN URBAN PROJECTION 6 THE ASSIGNER 6 THE GOALS 7 THE SIM PROJECT 7 THE TEAM INFINITY ROLE IN SIM 7 THE TARGET AUDIENCE 8 THE PROCESS 8 POSSIBLE SCENARIOS 9 WORKING METHODS 10 PRODUCTION 11 BASICS 11 CATERING 11 SECURITY 12 FIRST AID 12 CROWD MANAGEMENT 12 FACILITIES 12 PERMITS 12 FINANCIAL 13 PARTNERS 13 SUPPLIERS 13 SPONSORS 14 HVA SIM 14 EXTERNAL ARTISTS 15 CONCLUSION ON PRODUCTION 15 INSPIRATION 15 LOCATION 16 3D MAPPING ART ON COMPLEXED ARCHITECTURE 16 THE LIGHTLINE OF GOTHAM 16 KRAFTWORK 17 CONTENT 18 HANG MAN 18 ACDC Vs IRON MAN 2 18 JUMP 19 KREISKOT 19 TAG NACHT 20 REGISTRATION 21 ESCAPE FROM BIJLMER BAJES 21 BATTLE OF BRANCHAGE 21 INTERACTION 22 THE ICE EXPERIENCE 22 Projection Infinity Research Document CONCLUSION ON INSPIRATION 22 CONTENT 23 PROFESSIONALLY SOURCED 23 MIKE RIJNIERSE 23 CHARLES ROSENDAAL 23 CROWD SOURCED 24 POOR QUALITY 24 ABUSE 24 SPEED 24 CROWD BASED
3. 25 CROWDSOURCING 25 VOTING amp RATING 25 PERSONAL 26 PHYSICAL INTERACTION VERSUS INTERACTION THROUGH A TANGIBLE INTERFACE 27 THE INTERACTIVE VIDEOPLAYER 27 CONCLUSION ON INTERACTION 27 TECHNOLOGY 28 MEDIA SERVERS 28 AXON 28 GREENHIPPO 28 CATALYST 29 MXWENDLER 29 VPU 29 CONCLUSION ON TECHNOLOGY 29 HARDWARE 30 FLIPCAM 30 SOFTWARE 30 VIDEO EDITING SUITES 30 JAYCUT 30 IMOVIE 08 amp 09 31 WINDOWS LIVE MOVIE MAKER 32 ADOBE PREMIERE ELEMENTS 9 32 CONCLUSION OF VIDEO EDITING SUITES 33 CREATING CONTENT OUTPUT 34 APPENDIXES 34 CODEC MATRIX 35 MEDIA SERVER MATRIX 36 NOTES 37 Projection Infinity Research Document Projection Infinity Research Document Introduction MediaLAB Amsterdam has already a history in the Urban mediaL ABamsterdam Projections scene with three previous projections each taking a step forward in size content and or technique the MediaLAB crew has been proven able to develop innovative and amazing media products in public spaces To continue in this ascending path the Infinity team has developed this research document exploring all possibilities from production to technique with the only goal of achieving excellence in every part that will make this project something new and really innovative Overview of the Project The Team We are Projection Infinity a MediaLAB team consisting of four students with different interests and expertise This results in a multi
4. can also mount some sort of laser guns and cut the mountain then the cut piece fall out of the mountain It s a very exciting audio visual theatrical experience and you should definitely give it a watch The registration is very good Nice quality and multiple angles Too bad it s cut however it would ve been cool to see the entire thing even if it was half an hour or something The interaction part of the projection consist of both the laser cannon s and the live actors of course Use of live actors is really something new and could be really interesting to use in projections This really a cool experience that everybody should check out Conclusion on Inspiration We tried to get the most inspiring videos listed above There s always room to add more video s as we find them in the ever going quest to get inspired Researching urban projections however it shows there are not that many out there that do something with interaction think there are huge opportunities to do something with interaction instead There are multiple videos that show how a documentation should be made and what kind of content works All these videos show us what there s possible and in what direction we could be heading Get inspired Projection Infinity Research Document Content Professionally Sourced Of course there is also an option to not make the content ourselves but rather hire external professionals to do that for us We co
5. cool idea The additional content like the castle flooding with a yellow liquid and the castle crumbling down was really well done and makes this projection great overall The cooperation with the movie AC DC and music itself made for an original projection with amazing visuals JUMP http www urbanscreen com usc 33 A very interesting projection on a very small facade There doesn t seem to be much room for an audience but at the same time it asks for a lot of walk through which means a lot of different people can see a small part of it The content is awesome It s three guys about two times the size of a normal human being who perform parkour on the buildings anatomy The anatomy of the building is indeed used very well as they climb all the little footholds the building offers as well as piped drains and ledges The documentation is awesome as well It shows the projection the reaction of the audience and some behind the scenes 7 making off as well It shows they used a trampoline and a blue recreation of the building to record their footage and it seems like a lot of fun to actually shoot the footage and the results are a fresh take on urban projection and parkour as well To only downside to this projection is that occasionally the characters get cut in half on the borders of the projected area which seems a little sloppy Kreiskot http www urbanscreen com usc 323 A nice projection The
6. goes down a little As for the audience it s not sure from the video how many people are able to view it but since it s done close to the waterfront everybody else around the waterfront should be able to see the projection clearly resulting in a lot of people that could potentially view the projection The documentation is good It shows multiple camera angles and occasionally switches to a picture someone made It s not sure whether someone in the audience made the picture or someone who made the projection or was involved with the project made the picture but it could be a really cool idea to have people make pictures of the projection send them towards the people who made the projection and add these pictures in the documentation In this documentation the video fades very well to the picture and it almost seems seamless Projection Infinity Research Document Content Hang Man http www youtube com watch v EBho4_CvU6A amp feature related This projection is about a guy hanging from the ledge of a window The concept is really cool because if you just walk drive by it does seem like a person is hanging from the building which could be quite a cool goal However the content is pretty lousy because you can still see part of the floor the guy was standing on and the character doesn t stretch properly in order for him to really hang as he should This could ve been much more extreme and better projected For exampl
7. is about 1 2GB Win or 1 7GB Mac in size and contains all the functionality of the paid version It only adds a really big watermark to all exported videos It can work with flipcams out of the box there is even a special preset for this and it can export easily in large as well as small formats HD video is no problem The problem has good editing capabilities precision editing is also possible There might be too many options but with good instructions students will be able to use this to their advantage Adobe is known for their sponsoring of big events so their might be possibilities in that direction Projection Infinity Research Document Advantages e Lots of options e Native support e Good editing capabilities e Good export capabilities e Sponsoring possibilities Drawbacks e Big Watermark in trial licence necessary e Maybe too much options e Some instruction is needed e large to download all at the same time install DVD needed Conclusion of Video Editing Suites In short to keep things uniform for all students regardless of what platform they use Jaycut or Adobe Premiere Elements would be the best option Using Jaycut involves another risk it can only be used with a decent internet connection while Adobe can be distributed independently on a DVD or USB stick On the other hand Adobe s software is not as easy to use For both solutions an investment will be needed We will need to buy a licence of
8. requires a good stable system that can interact with mobile phones In our project we already have to deal with crowdsourced content namely the clips the groups of students will deliver to us So we do not think it is a good idea to incorporate further crowdsourcing models into our project That would only divert attention from the content that is already present Since the aim of the project is to showcase the results of the SiM project all the attention should be on that and not on other on the spot produced content Voting amp Rating With voting amp rating the public can directly influence the content of the project They can either vote for their favorite piece of content Single action per user or they can rate the quality of different pieces of content multiple actions per user possible Voting is pretty straight forward everybody gets one vote and can award this to a single favorite piece of content The piece with the most votes wins Rating is a bit more arduous everybody can award a value to every piece of content which will result in an average rating for that piece The piece with the highest average wins Projection Infinity Research Document Voting is definitely simpler to setup and control while rating gives users more opportunity to interact The problem with rating in our case is mainly that it does not work so well during a fixed time span With a large collection people need time to view and rate every piece of
9. their respective category Location 3d mapping art on complexed architecture http www youtube com watch v E1_hsiGQ8o0M amp feature related This is an urban projection on what seems to be a set of stairs It s mainly 3D generated images that take pretty good use of the chosen location The location is pretty original It s not a building nor a floor that is projected on but a set of stairs It results in some pretty original content that fits the location really well There doesn t seem to be any interaction and the place doesn t seem to be suited for a large audience but the registration is pretty decent The registration consist of a camera on a tripod and that s about it Luckily it registers everything it should A little interaction could have been fun however For example when people walk by the eyes that are on one point in the projection could follow the person These kinds of little motion tracking things could ve made this projection even more interesting The LightLine of Gotham http vimeo com 15887314 This is a great projection The location is really unique and asks for some original content The content does it s job pretty well all though it s not the most original stuff ever It s mainly messing around with the panels The panels move and bounce on the beat of the music which think is a fun twist Moving on the beat of the music is an interesting way if you re going to work with aud
10. use of humans in the projection is well done They are proper size and interact with the additional content as well The content itself is a little boring and although visually interesting not really exciting There is a lot of room for audience however The building is on an opening square terrain so there is enough Projection Infinity Research Document space to fit tons of people Documentation wise it s a little boring There are multiple camera angels but they are not very exciting or show anything other then the projection itself which is fine but it could ve been more No interaction to speak of for the audience but the characters projected on the building do seem to interact with the content which is a different sort of interaction but still pretty cool Tag Nacht http www urbanscreen com usc 360 This projection is very colorful and incorporates the projection of humans once again Most of the content consist of real world objects like writing candles and human beings The canvas that the building provides is used really well with the content that was made For example at a moment a huge bald guy appears on the building and tears the building apart slowly from inside out Again the humans act with the projected properties but there is no public interaction to speak off The location of the building is well chosen providing a large open square that would fit a rather big amount of people The documentation is ok bu
11. with flipcam material although severe downscaling is done automatically and at present widescreen is not supported Maximum upload size is 250 MB per video which comes down to about minutes of Flipcam footage It s really easy to use and video tutorials are available There are commercial licenses available which can extend the possibilities of the program and guarantee the quality of service with an SLA Service Licence Agreement We will have to do more research on this and should ask Jonas about the possibilities to grant our wishes Projection Infinity Research Document Advantages e No installation required you just need a computer with an up to date browser and flashplayer 10 installed which almost everybody has e Easy to use Drawbacks e Online e Commercial licence needed e No widescreen 16 9 support e Low resolution output in standard version iMovie 08 amp 09 For default export possibilities see Appendix I iMovie comes standard with most Macs and is Apple s easy editing suite After the initial shock it s fairly easy to use but there are no possibilities for precision editing which can be a real pain when editing a 30 second clip iMovie 09 claims it has some precision editing capabilities but we did not find them very precise Since it s a program that almost all Mac users have there is no installation needed It s not very flexible in it s use though since you have to put ever
12. with the Axon media server it s very hard to get recent information about the the Catalyst media server There aren t any accesible dutch companies who rents out the Catalyst mediaserver All found was an outdated user manual on how to use the Catalyst media server looks old doubt if there will be any HD support as of the lack of information combining the fact that there are no dutch companies that support them Sad thing is that if we can t get a demo about the functionality it will be very hard to visualize the possibilities the Catalyst MXWendler Seems very straight forward Its an Germany based company with some nice references We tried out the software but it didn t give us the gut feeling hope to contact someone there this week to find out if we can get a demo The hardware looks great but the software is harder to use then for instance GreenHippo Beautiful thing about MXWendler is that the software support almost every codec there is trough an codec adder which allows you to insert extra codecs didn t found this option in the GreenHippo Manual but I m sure those guys will support something simular MA VPU Available in Germany no dutch companies found who rents out this hardware software The official paper of the features exists of only 2 pages which explains the lack of information got about the product Every other product had about 60 80 pages of information and examples Conclusion on Techno
13. Jaycut so they will adopt it to our needs and we will need to buy licences of Adobe to get rid of the watermark Our choice would in the end be Adobe since we think its benefits outweigh its difficulties Also Adobe would be an interesting partner for the event The fact that it is a bit more difficult to use can be solved by making sure the students receive good instructions and can get help during the editing of their clip Projection Infinity Research Document Creating Content output Openframeworks y Openframeworks is a c libary designed to assist the m creative process by providing a simple and intuitive framework for experimentation It can be used with Mac OS Windows OS Linux and iPhone Os With the Openframeworks API it s easy to implement the code in other program s or add some interaction on the fly Processing Processing is a programming language development environment and online community that since 2001 has promoted software literacy within the visual arts Initially created to serve as a software sketchbook and to teach fundamentals of computer programming within a visual context Processing quickly developed into a tool for creating finished professional work as well Quartz Composer Quartz Composer is a groundbreaking visual development tool that allows you to harness the power of the graphics stack in Mac OS X Quartz Composer brings together a rich set of graphical and nongraphical technologies includi
14. MCI to each other and the city of Amsterdam The HvA would like to increase the participation of its students in city life and each other s fields of study The goal of Students in Motion is to take a first step in this process Projection Infinity Research Document The Goals The goal of Play with the City is to show the results of the participants of Students In Motion to the other participants and their parents the media press and the HvA employees We want to give something back to the city in a visually appealing event There are about 1800 students of Students in Motion We will find a way to give the results of SIM back to the city of Amsterdam On Friday the fourth of February through an urban projection and after that through the usage of other urban screens The main theme for this will be Play with the City The SIM Project The students participating in the SIM project are asked to go into P amp E Amsterdam on Thursday the 3th of February and shoot video footage with FlipCam camera see Hardware Flipcam The content of this footage should have a message The students are asked to think of a message that they would like to give to the city of Amsterdam for example help the homeless or say no to drugs Based on their message they have to decide on the content they are going to shoot by interacting with the city of Amsterdam Then on Friday February 4th they all come tog
15. The registration is top notch showing multiple angles and a distance shot which really gives away how bright the projection is and how abnormal these kinds of things really are There is an audience watching but its uncertain how many people are able to gather around the castle but due to the great location of the castle itself people from all _ over the area are able to I as 7 enjoy the eye candy s S u a ame ae especially the nearby city S Projection Infinity Research Document Interaction The Ice Experience http vimeo com 15393 180 an interactive audio visual theatrical experience for a big group of people The locations were London s Russell Square and Liverpool s St George Dock Ventilation Both locations are big enough for large audiences and this projection was interactive as well It starts out with a couple of mountain climbers asking the audience to participate into yelling the name of one of his crew members The building turns into an ice mountain and one of the live actors starts climbing the building At that moment the character turns into a projection and the event really takes off Unfortunately the registration doesn t show the entire event It shows short clips of the entire thing so we don t see all the dangers the climber has to go through but it definitely gives the audience a sense of danger and involvement After some time some people from the audience
16. a exposure for the HvA in general and SIM DMCI in particular This is one of the main aims of the SIM project so it is one of ours as well Another main goal of SIM is to return something to the city of Amsterdam for all the input and opportunities it offered the SIM students in particular and all the HvA students in general Our own goal with this projection is let us be Projection Infinity Research Document honest about that to surpass the previous MediaLAB projections in everything we can think of The Target Audience a 3 The main target audience of this project will be students who participated in SIM Most of these students are between the ages 17 19 Their in their first year of studies so they have presumably little to no Knowledge of newer media advances like urban projections and interactive applications Their interests are hard to define as being from different parts of the country and different studies we can say that it will be far from being a culturally homogeneous group With computer nerds new art enthusiasts and fashionistas in each group the interests focus and reactions promise to be varied PERDRY The project is like a rewarding end to a week of hard work to them Next to that and equally important are the invitees who will mostly consist of media professionals and staff of the Hogeschool van Amsterdam There will be a special VIP section for these people where they can have drinks
17. able Hippotizer v3 MXWendler MXWendler s Hippotizer Engine Own software 6 per HD server 2 video outputs 3head per live devices keystone yeah with extra hardware works out of the box as seen in different movies out scaling hippotizer media server live video input great docu s curved surface support keystone keystone pixelmapping live video keystone screenwarp many built in effects 5pin DMX 4 USB Ports Ethernet S video live USB Firewire Ethernet DMX HDMI HD SD SDI 1 DVI for CMA monitro 1 DVI for graphic engine output 2 6 video outputs 4 1080p outputs 4x Video out DVI 720 x 576 720 x 480 640 x 480 800 x 600 1024 x 768 1280 x 720 1920 x 1080 Normal P AL Resolution 8000Kbps Normal NTSC NTSC_M PAL_B PAL_D PAL_G Everything if codec available you can add own HD Formats pricing 750 d 650 d 6 2hd servers screen 1sd ouput 2hd outputs based in SECAM_B SECAM_D SECAM_G SECAM_H SECAM_K SECAM_K1 SECAM_L SECAM_L1 1080 29 97 PSF 25 24 23 97 720 60p 59 94p 50p Resolution 8000Kbps Alternative NTSC Resolution 8000Kbps VGA 9000Kbps XGA 10000Kbps 720p HD Content 12000Kbps 1080p HD Content 16000Kbps NL hillegom lightwise codecs Projection Infinity Research Document Notes
18. ain possibilities both buildings are perfect for a window based projection lots of big windows big surface accessible and controllable As for the audience location given that the projection will take place in the winter it s interesting to have the option to keep or at least a part of them indoors That would be feasible in any of the two locations watching from one the projection on the other Catering As one of the advantages of using a HVA building catering is easily arrange able It could be hosted the upper flow of the Kohnstammhuis in the SGG s canteen coffee corner or in the 4th floor with view to the projection It might be possible to arrange the catering with Sorbon the company that gives the service in all HvA buildings and this way have the costs charged out of the project Projection Infinity Research Document Security Security wise we would be hosting an event in our own building which simplifies things Still attending to local laws and given that the event will include music we need a evenement permit and therefore security but again as using the HvA location we can arrange it with the HvA security service First Aid For the same reason we need security we need to fill in some safety requirements that include having a first aid team Crowd Management For such a big crowd around 2000 students teachers and people involved on the project and a number of external public a
19. and enjoy the projection from a good point of view There is of course a good chance that some of the students will invite their relatives and or friends to the projection While we will not forbid that we will not promote it either since we are doing it for the students not for their parents The press deserves a special place as well since one of the main goals of the event is generating media exposure We will have to think about this as well naturally in close cooperation with SIM Last but not least we should not forget the people of Amsterdam The SIM project is about returning something to the city for all the input and opportunities it offers the HvA and its students The project should be appealing to them and it should be made clear that it was created developed and executed by HvA students The process The Projection Infinity team will research to find the most 2 convenient location technique and interaction models develop three different concepts based on that research that meet the i assignment needs and present them all to the Students in Motion organization as assigner to pick one of those concepts or a combination of them that will be developed and executed Each concept might feature different content techniques etc After the execution Projection Infinity will deliver also a research document and a video registration of the event apart from all the content generated during the creative process such as blog content pr
20. content This problem is less apparent with voting users can easily start a campaign to win votes for a certain piece of content whether other people have seen it or not Voting through multiple channels is a very interesting option in our context We could combine channels like Hyves Facebook Twitter e mail and SMS to make the voting more interesting and diverse In this way groups can actually campaign for their movie to make it to the top of the list We could also think of a way to incorporate certain algorithms into the voting so the rating of the clip will also be linked to the amount of attention it receives through the multiple channels This will make the voting and campaigning even more interesting We do have to guard against abuse of these systems though else the contest would not be fair Voting and rating is very suitable for our project In this way there will be a contest among the groups for high placement as long as the rewards are clear and cool For example there will be a ranking list of all 200 clips and only the top ten will receive special attention There are a lot of possibilities to implement this concept so that should not be a problem Personal There a lots of possibilities for personal kinds of interaction Often people can influence the project in a certain way with their movements their voice or by interacting with some kind of object Anything that is variable in the project could be influenced in this
21. disciplinary group that capable of tackling any problem concerning the assignment The main interests of our team lie with the following subjects interaction design production communication storytelling visual design and hard and software design Please see our website for more details concerning the team The Assignment an Urban Projection The assignment we are currently working on could be best described as an Interactive Urban Projection And urban projection is mainly a video experience projected on any urban surface Urban defines that the projection should be outside in a public open area that could be visited by the general public or by invitation only on an enclosed parameter An urban projection is not a only video experience however They could also include audio interactivity or any other means of stimulating means that tingle your senses Urban Projections are rather a new form of art expression and there is still a lot of room for innovative possibilities within this new art form For a more clear representation of what exactly an urban projection is check the Inspiration tab listed in this document The Our assigner is Atze de Bruijn He works for the HvA and is AU 2 working on a project called Students In Motion SIM a HvA Ein initiative from the Domain Media Creation amp Information It has been created to introduce all first year LAWS students of the different institutes of D
22. e the size is also off The character is way too big and the character seems to be way to relaxed in a life or death situation There s no interaction the registration does it s job but is nothing special and the frame rate and quality is quite low The location seems to be pretty good Their not meant for big audiences but they would certainly be noticed by walking drive by pedestrians drivers Cool concept poor execution ACDC Vs Iron Man 2 Architectural Projection Mapping on Rochester Castle http vimeo com 1 1 1 A projection on another castle The front facade of the Great Keep at Rochester Castle in cooperation with the Iron Man 2 movie AC DC created the soundtrack for the entire film and thus they chose to also make an urban projection for it The projection is based on one of their music clips The location seems to work pretty good for both the band and the movie and it seems to have enough place for an audience It s hard to see how many people can actually attend the projection but it seems to do the job rather well The documentation is really good There s a lot of different camera angles as well as some far away shots and short interviews with people from the audience when the Projection Infinity Research Document projection was over The content was great The color scheme of red yellow and black really brought the castle to live and the fact that there was basically a concert projected on the castle is a
23. epercussion to our project On top of that they have a vast experience working in projections and have already collaborated with previous MediaLAB projects where they always showed not just the technical excellence they re famous for but a great attitude and disposition to make the project successful and the experience valuable for the students Sponsors Apart from working a sponsorship deal with the technical supplier we are already studying the possibilities in this field with Jay Cut quite likely the edition software to be used and similar actions will be taken with other companies involved in the projection tools that we access It will be interesting also to approach some local business as the projection will be located in a commercially active area which happens to be the same area where the HvA is located and therefore where its students which will be attending the projection spend a great amount of time We can offer a unique stage for all kind of businesses to show up having great control over the target group and therefore with the possibility of creating a specifically directed message HvA SiM Projection Infinity Research Document The Students in Motion SiM initiative has several internal and external goals from helping the students get aware of the different studies and institutes within the domain and the city of Amsterdam to improving their teamwork skills and promoting the level of creativity of the s
24. esentations videos and pictures Apart from developing the necessary techniques and content for the chosen concept we will have to decide the guidelines and restrictions to the students and train them to fill in the needs of our system in the clips they deliver It will be important to get all the videos in the exact same format and preferably over a physical platform not online Also it will be strongly recommended to avoid the use of transitions and other amateur effects OLOZ SZ 120 UO Jedsey OLOc Sc HO O LA lt suons nb suolldo saijijiIgissOg 7 Projection Infinity Research Document Possible Scenarios Projection Infinity Research Document Working Methods The project is developed by a group of four students a project manager and a external expert in creative production during the course of a semester There are two weekly meetings Monday and Thursday to discuss plan and update each other The team is strongly structured with a professional organization where tasks and responsibilities are divided and every one man department works independently In spite of that all major decisions are taken within the whole team and since we spend a lot of time working together there s constant feedback The project is divided in several phases starting with the research phase and pass
25. ether in location and are going to edit their content in the biggest editing event ever The labor of their editing will result in 30 seconds clips that our team has to process in our urban projection the same night The aim of our projection is to present the results of SIM in a visually appealing refreshing and interactive manner The team infinity role in SIM The content generated by a large group of first year students will most certainly be far from any possible homogeneity in quality and therefore there will be great clips and lower level ones The low reliability of the content quality added with the short time for evaluation homogenization and organization of the content and the need for an urban projection to offer something more than plain video content define one of the goals of the project That goal is coming up with a concept in which the content created by the students fits in naturally and does not feel artificially added but is not solely responsible for the visual and narrative quality of the projection projection mfinity One of the goals of SIM for this projection is Students should recognize themselves in the presentation of the results of the project This freely translates to the wish that the projection will be exciting and entertaining for our main target group the students who participate in SIM The projection should be a real experience for them Next to that the project should generate a lot of medi
26. hen are out of luck Projection Infinity Research Document Interaction For our project we can discern two possible types of interaction The first is what we like to call crowd interaction where a lot of people say more than ten can interact with the system at the same time The second type is personal interaction where only a few people can interact with the system at the same time The types are not mutually exclusive they can be combined in interesting ways Crowd based There are several possibilities for crowd based interaction We will discuss two common forms here that can be of use to our project crowdsourcing and voting amp rating A big advantage of this type of interaction is that a large part of the public can be actively involved in the project The major disadvantage is that it almost always needs moderation since there are virtually always people who think they should abuse the system which can lead to unwanted situations Crowdsourcing With crowdsourcing you give the public the opportunity to add something of their own to the project This can be almost anything like pictures movies and or text Often this kind of interaction is done beforehand through the use of a website or on the spot through the use of mobile phones This kind of interaction can get people really involved in the project even before it is executed A downside is that it often costs a lot of preparation and if it s done on location it
27. ing by concept design development and debugging to get to a finished product For the daily work and collaborative production of documents and deliverables the team uses Google apps such as Google calendar GMail or Google Docs having a centralized email system that allows fast and easy communication Such communication is officially always in English Projection Infinity Research Document Production In the production chapter we will explain the challenges that we face for the practical organization of the event and installation From technical suppliers to catering This part of the research is necessary to get aware of all that needs to be done as the key to success in production is a good preparation Aiming to the perfect preparation and trying not to leave anything out we have studied all aspects of the production the location the bureaucracy the partners the finances Location Basics The student teams will be working in the SingelGracht Gebouw and therefore we need to project either the Kohnstammhuis building or in the SingelGracht gebouw itself due to the requirement from the SIM organization to host the projection as close as possible to the working space Of course the obvious options are the two aforementioned but being creative we should consider other possibilities from the Sarphati Plaza to the placing of a big canvas over the Wibautstraat between the SGG and Kohnstammhuis Regarding the two m
28. interface In the field of interfaces we can discern two possible types interfaces that are part of the environment like motion detection and tangible interfaces like a touchscreen or buttons and the like Both interfaces could be interesting for our project With environmental interfaces you can do all kinds of fun stuff to influence the projection in a general way and with tangible interfaces it is possible to make the interaction more specific in the form of a game for example Which form we will use will really depend on the concepts we are going to develop so there is not much to say about that as of yet The interactive videoplayer Since we have to play a lot of videos during the project it would be interesting and obvious to build an interactive videoplayer But what is an interactive videoplayer We came up with the following definition An interactive videoplayer is a videoplayer in which the public can either directly or indirectly influence the content and or the playback features through one or multiple ways This breaks down to the following the public should be able to influence the projections of videos we do through at least one interface either tangible or environmental Since we will probably have multiple projection setups we also will problably have multiple ways of interacting with them so it will remain interesting Conclusion on Interaction So there are a lot of possibilities in the field of interactio
29. io Registration of this event is pretty well done It shows a shot how the building looked during the daytime and it shows multiple angles of the projection itself You get the feeling you see everything the projection has to offer which is a good way of spreading the content message even after your initial projection is done There seems Projection Infinity Research Document to be enough room for an audience as they appear in most shots of the registration Once again there doesn t seem to be any interaction but the projection itself was good enough as it was This was a very well done projection done clearly by professionals KraftWork http vimeo com 12764173 Yet another projection by seeper This time they projected mainly pink ona waterfront in Wolfsburg The results are eye catching The visuals spice up the entire waterfront and can be seen from a great deal all around the water and docks The colors really pop out and are the main reason why this projection is so remarkable The content outside of the color is cool in the beginning of the video but gets a little more bland as the projection progresses It starts out with a couple of white lines mapping the buildings which has been done many times before but this projection really makes a good effort to portray it properly Next up is a circle with a piece of cloth that moves in Seemingly 3D over the building which is very cool to look at From there the projection
30. logy GreenHippo is fresh up to date easy to use and very scalable GreenHippo is available in Holland Catalyst is old MXWendler looks very difficult and the documentation is not as good as the GreenHippo software Final descision can be made after the GreenHippo demo which will be planned in the next few weeks Projection Infinity Research Document Hardware Flipcam http www theflip com en qb We tested the cameras the students will be working with They are from the Flip Video company model UltraHD They have 8GB of internal memory and they can shoot for two hours The video is shot at a 1280 x 720 resolution at 30fps coded in H264 level 3 1 with sound AAC The file is formatted in MP4 The battery can go for 2 5h and the camera has a USB connector integrated Advantages Super easy to use transport and download HD 720p USB integrated no cable needed Drawbacks Not good with poor light conditions Low quality sound recording Software Video Editing Suites For the SiM project we did some research on possible video editing software for the students to use The main criteria were that it should be easy to use for unexperienced editors and that it should support footage out of the box Jaycut For default export possibilities see Appendix I Contact Jonas Hombert jonas jaycut com www jaycut com JayCut Jaycut is an online video editing tool based on Flash It works pretty well
31. n and a lot of them are usable for our project Voting amp Rating is a great to involve the audience in our projection in a big way We should approach this through multiple channels to make it even more fun and increase the involvement of the audience even further This concept can easily be combined with more personal ways of interaction through environmental and or tangible interfaces We should definitly build an interactive videoplayer or a couple and integrate it into our concept for the project as a whole Projection Infinity Research Document Technology Media Servers To determine which mediaserver we are going to use it s important to define the requirements and to research the differences between the mediaservers We are looking for a VJ Tool because we have limited between the delivery of the content and the final projection Most Media servers have 2 or 3 maximum video outputs that s why we will need a few 3 heads to split the outputs to different screens Important thing is that we need to make sure that these VU tools can interact with inputs from us and or the final user These signals will be DMX or MIDI Inputs See appendice Mediaserver Matrix for an entire feature overview Some of the products will be demo ed in the next few weeks think the demo s will make the difference and convice us which product suits best Axon Its seems to be very hard to get some reliable information on the Axon mediaserver
32. nd having no big open space it d be impossible to keep all the crowd in the same place Therefore crowd will have to be divided among the different floors of the watching building and the Rhijnspoorplein Facilities Our needs of power network connection and other basics water toilets would be totally covered in the SGG On the Kohnstammhuis it would depend on the construction status According to the construction plan by then there would be limited Internet access and water and toilets would be no problem Depending on the final specific spots chosen for projection we might need to block some public lightning and build some scaffolds This would be decided and studied when the finals spots are chosen Permits Being an open event in a public space the project will need some official permits to take place This shouldn t be any problem but still it will have to be handled and we need to agree with the SIM organization if it s their responsibility or ours Projection Infinity Research Document Financial In our experience the budget for a project of this magnitude will look something like this These are just very rough estimates which will constantly be updated as soon as more details concerning the project will become clear SIM will receive an update frequently on this part Technical Equipment Beamers Lighting 40 000 00 Scaffolding etc Communications Promotion material 5 000 00 actions etc External Ex
33. ng Quartz 2D Core Image Core Video OpenGL QuickTime XML RSS MIDI and more The Quartz Composer Editor allows users to create motion graphics compositions without having to write code Developers can use the Quartz Composer API to create plug ins and to programmatically interact with compositions Use Quartz Composer to prototype Core Image filters build engaging screen savers create custom user interface widgets make data driven visual effects and even drive live performance animations Appendixes Projection Infinity Research Document Codec Matrix Program Jaycut iMovie 08 iMovie 09 is the same Windows Movie Maker Windows LIVE Movie Maker Adobe Premiere Elements 9 Things to know Wrapper Videocodec Resolution Aspectratio Bitrate Option MPEG4 H 264 640 480 1300 kbit s AVI Xvid 640 480 1200 kbit s Flash Video H 264 512 384 1900 kbit s Standard large 3200 kbits s Export using Quicktime gt Movie to Quicktime movie default settings 3100 kbits s mp4 avi flv m4v h264 960 540 mov h264 960 540 16 9 Computer gt Flash video gt FLV Large from NTSC Widescreen source flv VP6F 720 400 16 9 1700 kbits s Computer gt MPEG gt HD 720p 25 mpg mpgv 1280 720 16 9 8 6 mbits s Projection Infinity Research Document Media Server Matrix High End Systems MA VPU Catalyst Mediaservers vs functionaliteit HD Support max screens 4 resolutions scal
34. pertise Artists experts etc 7 000 00 Production Costs Other costs concerning 7 000 00 location and development Sponsoring There should be some 5 000 00 opportunities to be found ot and registrator e 2 000 00 Partners Suppliers Projection Infinity Research Document There are two Technical suppliers that the MediaLAB has already worked with for its urban projections Phantavision and Beam Systems and a number of other possible candidates such as the Belgium Belgians ADC production Being that so and given that the location where we re we are projecting is not really a outstanding creative place we have to innovate in other fields such as the technique and therefore Phantavision has to be ruled out as they are smaller and their technical capabilities more limited Then we have left Beam Systems a big company with great technology and expertise and ADC a company which work seems to be good although we don t know it that much and allegedly cheaper than BS On the other hand they are based in Belgium which is a clear point against working with them Anyway a request for a wider portfolio and information was sent to them and we are awaiting reply to make a final decision One of the advantages of Beam Systems might be that they have developed and worked with 3D systems a technology that is probably the biggest hype in audiovisual entertainment in the last few years and could add extra interest and r
35. rm of crowd sourced content namely the content provided by the groups of students participating in SiM There are certain risks involved using this kind of content We will name the most important here Poor quality Since most of the participating students will likely have no previous experience with shooting and editing film most of the resulting clips will be of questionable quality We can solve this partly by giving the students decent instructions and some good guidelines on how to do their shooting and editing However this will not rule this risk out completely We can only do so much the students will have to do the rest Abuse With crowd sourcing of content there is always a risk of abuse involved People can decide to upload inappropriate material We will have to avoid this since the image of the HVA is at stake during this project So it is probably a good idea to screen all the content before using it in our project This will be somewhat of a pain but it will save us a lot of trouble if there is some inappropriate content upload Speed Not everybody will be as fast finishing up their clip while we will need to maintain a strict deadline for all content to be in our possession This is necessary because we will likely need to review all the clips and maybe to some postproduction on it We should really make clear at what time we expect all content to be in so there will be no trouble there Groups who are not finished by t
36. t nothing special There is like 2 3 different camera angles but none of them are really spectacular Underneath the video are some pictures as well showing behind the scenes footage but it would be much cooler if there was video content of that added to the original video as well A missed opportunity Projection Infinity Research Document Registration Escape from Bijlmer Bajes http www youtube com watch v zJg VL eZ5X4 Another one with a better execution of the Hangman concept Four guys project an escaping prisoner on the surface of the Bijlmer Bajes The prisoner tries to escape the prison but then the alarm goes off I m not sure if this is real but believe it s not The registration is urban as well It s meant to look like a home video which does the trick perfectly It puts you right in the middle of the action and excitement As for the audience as think this is fake the audience is of course people watching the video so the camera work does the job well The location is very well chosen The Bijlmer Bajes seems to be the perfect place for a stunt like this think this was a very well put together Internet stunt Battle of Branchage http vimeo com 7146136 Another well executed projection without interaction on a castle facade The content is really colourful but it doesn t fit the location too well It s entertaining none the less but it seems the content could ve been more region specific
37. tudents The project is leaded by Atze de Bruin together with Hillegon Smook and Nathalie Brommersma and is an important project that the whole HvA organization takes seriously as it will be its biggest and best window to show to the city its potential External artists As we are in control of a big canvas with great exposure and a big crowd it can be interesting to collaborate with some visual artists of different disciplines Given the characteristics of our event the most interesting might be to work with some VJ that can interact with numerous video streams and the audience at the same time ina amusing and creative way For a list of interesting artists check the inspiration chapter Conclusion on Production To conclude we can state that thanks to having the project located in a building owned by our own assigner the HvA we can have full control over it and therefore the production challenges are all acceptable The main point to take in consideration will be now that we have stated in this document what points to consider for a successful production which issues will be arranged by the Projection Infinity team and which ones shall be covered by the Students in Motion organization Inspiration Projection Infinity Research Document In the following paragraphs you will find the best urban projections or interactive projects that have inspired us throughout our research progress The following examples really stood out in
38. uld either choose what we want them to make or have them come up with their own inspiration and idea s Both things could work perfectly if we decide on proper guidelines In the following chapter we researched some skilled professionals that could prove interesting to work with Mike Rijnierse Mike Rijnierse is an urban artist who works primarily with light and audio He has worked with the MediaLAB before on the UTurm project and did a fantastic job on it Because he works with light and not with moving images it is possible to have really cool effects for a relative low price Because he is also an expert when it comes to audio installations and mixing he could prove a useful asset to the team as we don t have anybody specific for the audio parts yet if we decide to use music and sound effects Charles Rosendaal Although not a professional just yet Charles knows how to work on Urban as he proved last year in May as well when he was involved in another urban projection for the MediaLab He is experienced in video projection but is also experienced in video editing and a postproduction He will allow us to create more content or produce content of a more high quality At the moment he works for the LCI as a video designer focused on video projection Especially his experience in Urban Projections could help us out Projection Infinity Research Document Crowd sourced For the project we will have to use a fo
39. way Giving the users the possibility to create and add content to the project through the means of a simple camera or a more difficult installation can also be an opportunity for interaction It is the same principle as with crowdsourcing but the way it is presented is more personal and less people can participate in the creation of content this way It does cut out the need for moderation though because moderation can be done on the spot during creation instead of afterwards Personal interaction is fairly easy to integrate in the above mentioned crowd interaction model voting amp rating It would just act as another channel through which the voting system receives its input An especially easy way to integrate both types of interaction is building some sort of game or competition in which the teams compete Their score will influence their position on the ranking list We should really give this a thought in our concept since it will increase the fun factor of the project substantially Projection Infinity Research Document Personal interaction can be used in our project in many different ways We can integrate it in our crowd interaction concept but we can also do something interactive with the videoplayer s we use in the project This can be done in many different ways as seen in the inspiration chapter so there is not much more to say about this till we have a final concept Physical interaction versus interaction through a tangible
40. ything you want to use in your movie in the media library and you can only put pictures in there through iPhoto The same goes for music through iTunes although we probably will not use sound Advantages e Default on Mac e Fairly easy to use Drawbacks Inflexible Unclear export options to much options at once No precision editing Projection Infinity Research Document Windows Live Movie Maker For default export possibilities see Appendix l Windows Live Movie Maker is only available for PCs with Windows Vista and Windows 7 Although it allegedly supports mp4 files the format in which the flipcam files are there are thousands of problems reported and it can end up being really complicated Windows Movie Maker the old version of WLMM is available for Windows XP but it doesn t support mp4 For all this reasons and given the usual trouble and frustration that working on Windows based computers produce we recommend to avoid the use of this software Advantages Free for Windows users Drawbacks e Instable e Noor very bad mp4 support e No precision editing e Not very pleasant to use Adobe Premiere Elements 9 For default export possibilities see Appendix I Adobe Premiere Elements 9 is Adobe s video editing suite for U ELEMENTS EMRE consumers It s pretty easy to use when you ve had some very basic training It is available as a trial for both Windows and Mac The trial package
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