2015 kehe summer selling & product innovation
Contents
1. SUMMER SELLING amp PRODUCT INNOVATION SHOW KISSIMMEE FL FEBRUARY 2 3 2015 PARTICIPATE in one OF THE 25 FASTEST rpaur g SHOWS IN THE U S We are pleased to invite you to our 2015 Summer Selling and Product Innovation Show on February 2 3 at the Gaylord Palms Hotel amp Convention Center in Orlando FL The Gaylord will also serve as our host hotel THE 2015 KEHE SUMMER SELLING amp PRODUCT INNOVATION SHOW PROVIDES AN EXCELLENT OPPORTUNITY EL TO SHOWCASE NEW a s J PRODUCTS HOT SEASONAL Zz PROMOTIONS AND AU ITEMS THAT PROVIDE CONSUMER VALUE SCHEDULE OF EVENTS REGISTRATION OPEN EXHIBITOR SET UI EXHIBITO STE TUESDAY FEBRUARY 3 2015 7 00 A M 7 00 P M OI SAG ak 7 00 A M 9 00 A M 8 15 A M 9 00 A M 9 00 A M 5 00 P M 5 00 P M 8 00 P M Deol Pac OES AIM 7 00 P M 10 00 P M PRESIDENTS UPDATE _ TUESDAY FEBRUARY 3 2015 8 15 A M 9 00 A M Brandon Barnholt _ KeHE President and CEO I Get Brandon s update on the industry and on KeHE s business LUGGAGE STORAGE REGISTRATION OPEN BREAKFAST PRESIDENT S UPDATE EXHIBITS OPEN EXHIBITOR BOOTH TEAR DOWN SHUTTLE BUS FOR CELEBRATION EVENT CELEBRATION EVENT SUN BALLROOM FOYER SUN BALLROOM FLORIDA EXHIBIT HALL A D FLORIDA EXHIBIT HALL A D C7 N GRO NDEKO 1 27 UNIVERSAL STUDIOS WELCOME RECEPTION IMPACTFUL NETWORKING E2. booth space e Admission to the KeHE Celebration Event Four 4 tickets per 8 x 10 booth space e 24 hour perimeter Exhibit Hall security EXHIBIT SPACE OPTIONS 8 x 10 Booth 4 995 Fresh Products 8 x 10 Booth 3 495 Qualification for this booth type Deli Dairy amp Perishable ven dors only oe u a 1 ae New and Small Vendor 8 x 10 Booth 4 195 Qualification for this booth type new vendors or vendors with less than 300 points of distribution PREMIER END CAP An additional fee of 1 600 will be charged to up grade to a premier end cap location An end cap location consists of two 2 booths and is exposed to aisles on three 3 sides This amount will be add ed to the two 2 booth rates Allpremier end cap spaces will be 20 wide and 8 deep Please plan your booth display accordingly EXHIBITOR BROKER COMBINED VALUES 1 Registration to Exhibit Hall 1 Ticket to KeHE Celebration Event 200 per person ADDITIONAL TICKETS A LA CARTE e Registration to Exhibit Hall 35 each e Tickets to the KeHE Welcome Reception 50 each e Tickets to KeHE Celebration Event 185 each BRAND REPRESENTATION KeHE allows you to represent a maximum of three 3 brands per supplier per purchased space This allows us to better position your products in front of our customers EXHIBITOR INFORMATION amp PRICING BOOTH ASSIGNMENT amp FLOOR PLAN Booth applications must be rec
3. reasonable line of sight from the aisle to create a uniform and professional looking exhibit and to permit all exhibitors the maximum use of the floor space which you have contracted These rules also apply to Endcap and island spaces 1 Cancellations Cancellation of exhibit space must be directed in writing to the 2015 KeHE Summer Selling amp Production Innovation Show If notice of cancellation is received before or on November 9 2014 the exhibitor shall be obligated to pay a 20 cancellation penalty These exhibitors shall receive their refund after the event is complete No refunds on cancellation of space will be made after November 9 2014 8 Character of Displays The KeHE Show reserves the right to prohibit an exhibitor to conduct and maintain an exhibit if in the judgment of the show management it compromises the business or the event KeHE reserves the right to restrict any promotional item that in the judgment of show management is deemed inappropriate for a family oriented event 9 Cooking Regulations No combustible oils bottled gases or open flames of any kind will be allowed in the exhibit hall Exhibitors using any kind of cooking equipment must have a fire extinguisher in their exhibit space Without a fire extinguisher no cooking will be permitted All exhibitors who will be heating or cooking food must provide a Plexiglas shield in front of all cooking equipment Any exhibitor using heat producing equipment must provi
4. VENTS Enjoy time with the KeHE sales team and with retailers during Monday evening s Welcome Reception at the Gaylord Palms on the Event Lawn from 6 00 p m 7 30 p m immediately after the Exhibit Hall closes Beverages and heavy hors d oeuvres will be served WE HAVE AN APP FOR THAT SEE OUR iPAD BASED ORDERING DEVICE a oe CELEBRATE AT UNIVERSAL STUDIOS ORLANDO On Tuesday evening after the show concludes be sure to cele f brate with us at Universal Studios Orlando KeHE will have exclusive access to the New York and Production Central areas of Universal Studios Attendees will enjoy access to Universal Studios rides great food and music in this specially designated area Our shows allow us to demonstrate f that KeHE is the industry s product assortment expert With the help of you our supply partners KeHE keeps our retailers assortment relevant to their consumers We Make On Trend Easy WHAT ARE MY BOOTH OPTIONS Exhibiting Companies at the 2015 KeHE Summer Selling 8 Product Innovation Show Receive e 8 in width x 10 in depth booth e Standard 8 high draped back wall and 3 draped side rails e Booth carpeting and daily cleaning e One 1 company identification sign e One 1 6 table per booth e Two 2 chairs per booth e One 1 wastebasket e Company listing on the Mobile Website e Complimentary registration for booth personnel Four 4 per 8 x 10
5. ations Conference Bags Aisle Carpet Decals Electronic Charging Station Lanyards E Mail Blast EXHIBITOR RULES 8 REGULATIONS 1 Americans with Disabilities Act Similar non U S Statutes Exhibitors shall be responsible for making their exhibits accessible to persons with disabilities as required by the Ameri cans with Disabilities Act or similar statutes as may apply outside of the United States and shall hold KeHE harmless from any consequences of failing to do so 2 Application and Payment All exhibitors participating in the 2015 KeHE Summer Selling amp Product Innovation Show are required to complete an application for space and subscribe to the following official Rules and Regulations The 2015 KeHE Summer Selling amp Product Innovation Show accepts for processing only those applications that are completed with all required informa tion signed by an appropriate company representative of the exhibiting company and accompanied by the appropriate payment listed Applications to exhibit will not be processed unless the exhibitor is a participant in the KeHE Marketing 1 5 program Please allow 2 weeks for KeHE to process your contract 3 Assignment of Space Booth space will be assigned after the cut off date of November 9 2014 A confirmation of your booth number will be e mailed to the key contact approximately eight 8 weeks prior to the 2015 KeHE Summer Selling amp Production Innova tion Show Please no
6. ction with installation operation and removal of exhibit Such representative shall be authorized to enter into such service contracts as may be necessary and for which the exhibitor shall be responsible and exhibitor assumes responsibility for such representative being in attendance throughout all exposition periods Exhibitors and their representatives will be required to wear badges throughout the Show Badges are not transferable Members of KeHE Show Management must be advised of any changes to representatives registered The new representative s name and replacement name must be provided 12 Display of a Non Approved Product KeHE will charge a 1 500 violation fee to any vendor displaying product s that are not part of the KeHE inventory and properly slotted 13 Distribution of Alcoholic Beverages The Gaylord Palms only permits alcoholic sampling to companies who sell this product and are showcasing it at the show Any companies planning to serve and sample alcoholic beverages must hire a bartender Exhibitors interested in distributing samples of alcoholic beverages in the Exhibit Hall must contact the Gaylord Palms for additional rules regulations and fees associated with this opportunity 14 Fire Safety Regulations The exhibitor assumes all responsibility for compliance with local city and state safety fire and health ordinances covering installation and operation of equipment All display or exhibit materials and equipment must be
7. de ventilation safety equipment proper insulation and utility connections meeting all local fire regulations Fire regulations prohibit the use of paper crepe paper corrugated paper oil cloth tar paper nylon plastic uncoated cardboard untreated wood and any other combustible or flammable materials for the decorating of an exhibit space No cooking or heating appliances which are in use may be left unattended in an exhibit booth for any period of time A minimum of two feet must be kept between all cooking devices and all combustible materials Exhibitors using cooking equipment will be required to obtain a rider on their insurance and will be required to show proof of insurance before set up The following are to be named on the rider KeHE Distributors Inc Gaylord Palms Resort amp Convention Center GES and SmithBucklin Corporation 10 Eligibility The objective of the 2015 KeHE Summer Selling amp Production Innovation Show is to showcase products that are distributed by KeHE Distributors Eligible companies are those that have been specifically invited to exhibit by KeHE KeHE reserves the right to revoke a company s exhibit privileges and terminate the exhibit agreement if the company s product s are no longer distributed by KeHE KeHE does not specify that any space will be available to any applicant 11 Exhibitor s Authorized Representative Each exhibiting company must have at least one person to be its representative in conne
8. diately without any refund that were previously paid Exhibitors who have not paid in full prior to November 9 2014 will not be permitted to set up their booth s No payments will be collected onsite 17 Insurance Liability and Indemnification All property of exhibitor is understood to remain under their custody and control in transit to or from or within the con fines of the Exhibit Hall Exhibitors are required to obtain from their insurance company a rider to cover exhibit material against injury to the person and property of others Neither KeHE Distributors Inc nor KeHE Show Management nor the Gaylord Palms Resort amp Convention Center nor the contracting decorating representatives will be responsible for any injury loss or damage that may occur to the exhibitor or to the exhibitor s employees or property from any cause prior to during or subsequent to the period covered by the exhibit contract and the exhibitor signing this contract expressly releases all of the aforesaid from and agrees to indemnify and hold harmless them and each of them against any and all Claims for such loss damage or injury 18 Management KeHE Show Management reserves the right to remove or alter any exhibit that does not comply with the above regulations 19 Marketing Activity Onsite All exhibitor and broker marketing activities must be confined to the exhibitor s allotted booth space unless exhibitor is participating in a prepaid Sponsorship and i
9. eived no later than November 9 2014 and all booths will be assigned the week of November 10 2014 Confirmation of booth assignments will be sent to the company s main contact once booth selection has been completed Please note the floor plan is subject to change without notice ONLINE EXHIBITOR APPLICATION 8 PAYMENT PROCESS Secure your booth and pay your exhibit fees using KeHE s online application system Full payment can be made by credit card or company check and will be due at the time of application submis sion In all cases full payment must be received prior to the show or exhibitors will not be allowed to set up Only original contracts received from exhibitors participating in the KeHE Marketing 1 5 program with full payments will be processed and considered for space assignment REGISTRATION amp HOUSING FOR EXHIBITORS The Online Exhibitor Application will be available the week of July 22 2014 on www KeHE com Housing details will be released to exhibitors who submitted applications to the show in September 2014 EXHIBIT QUESTIONS CONTACT 2015 KeHE Show Management at 1 800 261 1599 or SummerSelling2015 KeHE com 2015 KEHE SUMMER SELLING amp PRODUCT INNOVATION PREMIERE OPPORTUNITIES 2015 SPONSORSHIP 8 ADVERTISING OPPORTUNITIES KeHE developed a sponsorship and advertising program to help promote your company s presence at the 2015 KeHE Summer Selling 8 Product Innovation Show It s designed to mee
10. properly located and protected by safety barriers and fire proofed to prevent fire hazards or personal accidents to spectators KeHE reserves the right to dispose of any food items that may pose a health and safety risk i e food that has gone bad due to heat or food that attracts insects 15 Guests Under 21 Exhibitors amp Guests Policy At the request of KeHE s Risk Management group and the Gaylord Palms Resort amp Convention Center all under age personnel 16 20 years of age will be required to show ID at registration to enter the Exhibit Hall and to attend all show functions Additionally Florida State law prohibits the consumption of alcohol by anyone under the age of 21 and an over 21 ID will be required to sample products containing alcohol Children 0 15 years of age are not permitted in the KeHE Exhibit Hall or at any of the KeHE events such as show functions before during and after the show regardless of affiliations or circumstances NO EXCEPTIONS WILL BE MADE All exhibitors and attendees are required to abide and enforce such policy Failure to comply may lead to 2015 KeHE Summer Selling amp Production Innovation Show contract termination 16 Payments Full payment for all exhibitors is due November 9 2014 If any exhibitor fails to pay in full when due any sum required by this contract for exhibit space or fails to observe or abide by these rules and regulations KeHE reserves the right to terminate this contract imme
11. s approved by Show Management KeHE will charge a 1 500 violation fee to any all vendors who distribute samples or place marketing materials other than approved KEHE sponsorships outside of their allotted booth space The 1 500 will be deducted by KeHE and donated to charity To protect all Sponsorship participants the following marketing activities are expressly prohibited Vendor or broker signage may not be placed outside of an exhibitor s assigned booth space Vendor Product may not be distributed other than from their allotted booth space Examples the distribution of products or marketing materials in and around the shuttle area eating and business areas parking garages and or and other areas at the Gaylord Palms Resort amp Convention Center or KeHE Headquarter Hotels 20 Sample Size Limit Food items are limited to bite size and are not to exceed 3 oz portions 21 Security The KeHE Show will provide 24 hour perimeter security from the start of set up on Sunday February 1 2015 through the end of dismantling on Wednesday February 4 2015 However the exhibitor is solely responsible for his her own materials and should insure his her exhibit against loss or theft Exhibitors are advised to take individual precautionary measures such as securing portable articles of value and removing such articles to a place of safekeeping after the exhibit hours 22 Service Organization and Electronic Exhibitor Services Manual The elec
12. t your budget requirements and increase your company s visibility both at the show and throughout the year To sign up for one of these opportunities please submit a sponsorship contract Contact your Category Manager for more details KEHE SHOW amp CELEBRATION EVENT SPONSOR 70 000 EXCLUSIVE The final night is truly a night to remember Gather with new and old friends and celebrate the end of a successful show and the beginning of new business relationships CONFERENCE BAGS 10 000 Your company can travel with KeHE customers long after the show ends by sponsoring the conference bags Your corporate logo will be placed on each bag given to every customer at registration Opportunity requires soonsor to fulfill sponsorship for an additional fee with a third party provider LANYARDS 3 500 Distributed to all customers name badge lanyards can include your company logo and website pending space availability Select your company s color to make a bold statement Opportunity requires sponsor to fulfill sponsorship for an additional fee with a third party provider REFRESHMENT STATION 500 5 AVAILABLE Grab customers attention as they walk through the doors of the Exhibit Hall A Refreshment Sta tion can be placed at the doors leading into the Exhibit Hall allowing you to hydrate the attend ees as they enter and exit an optimal spot to get customers attention throughout the event Your sponsorship comes with additional
13. te that the floor plan is subject to change and KeHE reserves the right to assign space or rearrange the floor plan and or relocate any exhibit at any time before or during the event 4 Badges An exhibitor is responsible for all badged personnel under the company name KeHE reserves the right to remove or discharge any exhibitor who has badged inappropriate personnel 5 Booth Construction Design and Layout KeHE follows the Cubic Content policy for all purchased exhibit space onsite Cubic content is a unit of measurement allowing display materials and products to occupy 100 of the exhibit space purchased regardless of sightlines Exhibitors may display banners metro racks shippers or other items anywhere within their space as long as they are within the 8 wide x 10 deep x 8 high parameters per 8x10 space Cubic content is a more effective way for exhibitors to make the most of your space and maximize your spend at the event The intent of this new policy is to provide each exhibitor with a reasonable line of sight from the aisle to create a uniform and professional looking exhibit and to permit all exhibitors the maximum use of the floor space which you have contracted These rules also apply to Endcap and island spaces 6 Care of the Building Cubic content is a more effective way for exhibitors to make the most of your space and maximize your spend at the event The intent of this new policy is to provide each exhibitor with a
14. tronic KeHE Show Exhibitor Services Manual will be e mailed to the one person designated as the booth contact for your company Please be certain the individual listed on the contract is the main contact as all correspondence will be routed through that individual Show Management will select certain firms as official contractors for exhibitor services These contractors will be selected on the basis of proper rates for their services and their ability to meet exhibitor requirements The service manual will provide contact names and information pertaining to auxiliary services and order forms for all services 23 Subletting Exhibitors are prohibited from assigning or subletting a booth or any part of the space allotted to them Nor shall they exhibit or permit to be exhibited in their space any merchandise or advertising materials which are not a part of their regular products or which are not compatible with the character of KeHE without a written request and approval from KeHE
15. visibility through promotional signage near your station Samples not included in price and sponsor must include enough product to restock throughout the event Sponsor is responsible for all additional costs associated with shipping transporting displaying maintaining and removing extra product Please contact your Category Manager for further information EXCLUSIVE E MAIL OPPORTUNITY 1 000 5 AVAILABLE Reach 1 000 Summer Selling Show retailers and KeHE employees with an exclusive e mail blast E mail blast must be sent in JPG 8 5 x 11 format to Julie Caine KeHE com by January 9 2015 Date of e mail release must be mutually agreed upon by KeHE and sponsor An e mail can be created for you for an additional fee of 500 AISLE CARPET DECALS 1 000 10 AVAILABLE Make your company logo the first thing attendees see as they enter the Exhibit Hall Your company logo and booth number will be placed at the entrance to the aisle where your booth is located This helps your company be seen by every attendee Fees for fulfillment are included in the listed cost ELECTRONIC CHARGING STATIONS 1 750 5 AVAILABLE KeHE is offering electronic charging stations with in the Exhibit Hall and in the lobby area for our attendees phones tablets and other devices chargers will not be provided Each sponsorship includes one 1 charging station to include your logo amp booth number Vendors may seonsor multiple charging st
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