Service Reminder System: Reaching your New and Active
Contents
1. Honda SRS SERVICE REMINDER SYSTEM HONDA GENUINE PARTS SERVICE Service Reminder System Reaching your New and Active customers New customers who have purchased a Honda vehicle and have yet to come in for service will receive Welcome communications and Service Reminders that focus on education convenience and your experienced Honda trained Technicians Active customers who have been in for service within the last 12 months will receive time mileage reminders which include helpful Maintenance Minder information for those customers with Maintenance Minder equipped vehicles The SRS formats include Eye catching self mailers oversized postcards and colorful emails all have the following features The customer s model type and year are displayed for greater emphasis on the customer Detailed messaging for Express Service dealers Online scheduling links allow customers to connect directly to your online scheduling platform if applicable Additional SRS features and benefits SRS only uses your RDR and RO data extracted daily using multiple cleansing processes that validate and update your data Mailed weekly email and surface mail 90 day coupon expiration for New customer communications and 60 day expiration for Active customer communications Recently Recovered and Warranty Active customers receive oversize postcards with highly visible more aggressive offers and targeted messaging to ensure their return for serv2. WYO about making online appointments Maintenance Minder R06 Services A or B and 1 6 Y01 WYO about making online appointments M05 Discount on Accessories no service visit 6 Month Maintenance Due A03 P33 Oil change M05 Discount on Accessories Y01 WYO about making online appointments J03 Tire rotation Maintenance Minder R06 Services A or B and 1 6 Y01 WYO about making online appointments R01 Is it time for Recommended Maintenance 9 Month Maintenance Benefits 9 Month Welcome A03 P33 Oil change A03 P33 Oil change J03 Tire rotation J03 Tire rotation OR B04 Discount on vehicle service A06 P35 Combo oil change and tire rotation M05 Discount on Accessories N04 Free inspection with any service P42 What is Maintenance Minder Maintenance Minder P coupons Express Service R06 Services A or B and 1 6 Y01 WYO about making online appointments R01 Is it time for Recommended Maintenance R06 Services A or B and 1 6 1 12 Month Transitional A03 P33 Oil change J03 Tire rotation V2A B04 Discount on service L05 We match any competitor offers P42 What is Maintenance Minder P coupons Express Service New Reassignment Customers that purchased outside of the dealer s ASA with no RO activity in 9 months will be reassigned as New to the closest dealer Please refer to the LCC Coupon Library for information about coupons for all LCC programs The LCC Coupon
3. Library is posted on iN in the Resource Section For more information call Honda Program Headquarters at 800 466 1810 HONDA GENUINE PARIS SERVICE Here are some suggested offers for the Active SRS letter cycle ACTIVE Letter Cycle New Customer Thank You Active No coupons Serviced vehicle in Scheduled Service Reminder 001 003 Discount on minor intermediate amp major past 12 months A03 P33 Oil change V2A B04 Discount on vehicle service Maintenance Minder Reminder ROG Services A or B and 1 6 R05 Discount on service Overdue Service Reminder 001 003 Discount on minor intermediate amp major A03 P33 Oil change Maintenance Minder Overdue ROG Services A or B and 1 6 R05 Discount on service Recommended Service Follow Up B04 Discount on vehicle service V02 Variable discount on vehicle service Oil Change Reminder optional A01 A06 Oil change P02 amp P2A Express Service Oil change 4 12 Month Transitional gt amp A03 P33 Oil change 13 Month Welcome V2A B04 Discount on service J04 Tire balance and rotation A03 P33 Oil change J coupons Tires wheels and alignment J04 Tire balance and rotation B04 Discount on vehicle service J coupons Tires wheels and alignment L05 We match any competitor offers L05 We match any competitor offers L02 Honda Parts discount L02 Honda Parts discount P coupons Express Service Insp
4. ection coupons P coupons Express Service Inspection coupons Active Reassignment Customers that live outside of the dealer s ASA with no RO activity in 13 months will be reassigned as Lapsed to the closest dealer Please refer to the LCC Coupon Library for information about coupons for all LCC programs The LCC Coupon Library is posted on iN in the Resource Section For more information call Honda Program Headquarters at 800 466 1810
5. ice Non Maintenance Minder customers receive a bi fold with targeted messaging and 5 6 coupons to ensure they cover their vehicle needs SRS communications include links to the Honda Owners Site so customers can search for information about their specific vehicle features A dedicated Marketing Consultant serves as your personal SRS marketing professional providing coupon suggestions changes enrollment assistance marketing strategies and more Only 0 76 each for standard postage and 0 15 per email For dealers that have opted for the enhancements iness We appreciate your busine New Service Customer Thank You postcard 0 KON LO O W Welcome to lt Hometown Honda gt TONER We re close We re convenient And we ve got coupons Sales To Service mailer Welcome communication W HONDA SERVICE ALERT FOR YOUR ACCORD Se PW Something is S E Ay PE re 2 N a Come b 1 ve on servicer Recently Recovered amp Warranty Active postcards for your FT Non Maintenance Minder mailer HONDA GENUINE PARIS SERWICE Here are some suggested offers for the New SRS letter cycle NEW Letter Cycle Sales to Service A03 P33 Oil change M05 Discount on Accessories R04 What is Maintenance Minder educational New Purchased vehicle in past 12 months but 3 Month Maintenance Education A03 P33 Oil change M05 Discount on Accessories yo1
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