KLab（3656）
Contents
1.2. 2009 2 DeNA 1 2432 GREE 1 3632 mixi lt 2121 a gt Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research
3. SBS
4. SNS kd 4 Shared esearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 Freemium Free Premium 2 F2P Free to Play
5. 309 App Store Google Play 24 1 20 a gt Shared eseareh http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved fi KLab 3656 Shared Research Report 2014 12 10 6
6. SNS 2012 amp SNS App Store Google Play T 2 4 Shared Yesearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 ARPPU Average Revenue Per Paying User Dig 1 iOS Apple iPhone iPod touch
7. http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 MOG 2012 2013 12
8. SR Tnc SR Tnc http www sharedresearch jp Email info sharedresearch jp 3 31 12 03 5834 8787 Shared esearch ig http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved we 6
9. ka 9 Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 o0 0 00 ngu oo ngu oo ngu HH Ngagung 741 425 721 1 862 4 518 OO 322 591 1 215 1 752 1 878 00000 13 24 6 6 6 U000 18 46 30 109 000 89 131 153 405 480 HHHHHH 1 183 1 168 2 113 4 122 6 868 00 20 33 9 182 176 00 1 42 24 62 110 00000000 20 11 20 15 HHHHHHHH 21 95 44 263 300 IlHHHHH 27 88 190 HHHH 138 207 174 425 600 000 1 1 1 340 307 HHHHHHHHHH 138 235 263 955 908 DUDU DU 4 8 98 51 72 HH 1 1 1 1 549 HHHHHHHH 5 9 99 51 621 HHHHHH 164 339 406 1 269 1 829 HHHH 1 347 1 507 2 519 5 391 8 698 HH 0o00 149 136 138 427 724 0000000 266 266 101 30 2 750 00D 286 301 845 1 816 1 107 000000 701 703 1 084 2 273 4 580 0000000 101 35 117 120 97 000 1 15 13 22 12 HHHHHH 102 50 130 142 110 HHHHHHHHHHH 367 301 218 150 2 847 HHHH 803 753 1 214 2 415 4 690 DUDU 544 754 1 305 2 976 4 007 000 583 583 584 902 2 748 IIHHHH 280 280 281 598 2 444 IIHHHH 319 109 441 2 063 571 DUDU
10. 2012 8 2 813 2012 8 118 2012 8 249 2012 8 416 ADA RERU 342 261 http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 2011 9 10 3
11. 3 4 6 000 300 594 490 1 2 1 4 5 6 7
12. kd 4 Shared esearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 amp 377 ADA 55 4 12 96 79 P Pointer DSAS Hosting for Social 2011 8
13. kd 4 Shared esearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 2013 8 free to play Kabam 2013 11 Qihoo360Technology Co Ltd 2 63 2014 2 Shanda Games Limited NHN Entertainment NHN
14. 1 u 2014 1 2014 2 kd 4 Shared Besearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 1 6 8
15. 1 2 IDC 1 1 IDC a 4 Shared eseareh http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 2000 1 8 2004 11 KLab
16. 2012 eMarketer 2011 189 2013 49 2014 7006
17. 96 106 51 2014 5 13 2014 12 1 8 31 12 31 1 2014 1 3 1 2012 9 11 A 2013 12 5 2013 9 12 2014 12 1 4 3 3 4
18. 2013 12 a 4 Shared eseareh http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved X KLab 3656 Shared Research Report 2014 12 10 2014 12 2012 8 2013 12 1 2014 12 2013 12 2014 12
19. 3793 1 3662 App Annie iOS GooglePlay 2013 amp iOS 10 2013 12 LINE a gt Shared Gewearch i http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 20130 60 300 20130 90 300 20130 120 310 105 Google Play 105 Google Play 105 Google Play 1000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 000000000 2 UNE WND rumer UNE Pokopang UNE Pokopang 00000000000 00000000000 LINE NAVER APAN UNE 0000 0000 3 LINE WND rumer LINE POP 000000000m0 LINE Pokopang UNE Pok
20. 2014 2014 Google Play 2014 11 RPG AppStore GooglePlay 4 2015 10 IP Interllectual Propery 4 NonIP 6 D IP IP
21. PC PC SI 2011 5 Android Artist Box amp DSASHosting For Social b A 4 Shared esearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 2010 8
22. 98 3 amp a KLab 3656 Shared Research Report 2014 12 10 HHHHHHH 130 120 0 140 120 0 m0000 1Q 2Q 3Q 4Q 5Q 1Q 2Q 30 4000 DUDO HHH 3 546 3 573 3 772 4 598 5 504 4 426 5 160 6 355 72 7 21 940 000 00000 990 660 841 1 136 1 207 1 164 1 548 2 279 oon HHHHHH 2799 18596 223 24 7 219 263 30 0 359 HHH 1 203 1 329 1 039 985 1 503 1 068 948 1 084 oon 00000000 39 372 276 214 273 241 184 171 HHHH 212 669 198 152 296 96 600 1 195 86 3 2 191 000 HHHHH 33 22 116 188 HHHH 154 573 124 126 217 106 594 1 300 E 87 0 2 299 000 HHHHH 27 24 115 205 HHHH 160 438 173 51 1 844 51 490 749 85 4 1 511 000 11 12 95 118 00m000000sRODD 0DOOOOOOO0OO00000000000000000000000000000000 2013 120 000000005000000000 20120 80 0000000000000000 2014 12 3
23. amp SNS SAP 2009 11 SAP DSAS Hosting for Social 5 A gt Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved lt KLab 3656 Shared Research Report 00000 090 800 100 800 110 80 0 OO oog oog oog oog OO 2 365 2 953 5 665 15 210 6 7 249 91 8 168 5 HHHH 1 172 1 786 3 386 9 380 HHHHH 1 194 1 168 2 279 5 830 22 95 2 155 8 50 5 39 5 40 2 38 3 HHHHHHHHHH 1 115 1 017 1 317 3 01
24. ARPPU 1 kd 4 Shared
25. 2000 3DCG MMORPG Massively Multiplayer Online Role Playing Game RPG 2007 Facebook Facebook Platform Zynga FarmVille 8 300 Facebook 2007 GREE
26. TV CM 4 076 2 12 8 1 084 14 4 G 3 96 G 99 0 70 2014 12 2 2014 12 2
27. SR IP
28. a 4 Shared Besearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 1 3 0 2 6 8 3 8 6 7 u 1 1 84 69 KLab America Crystal Casters 2013 12 1 2
29. App Store Google Play 2013 12 2 1 2012 9 12 16 5 2013 9 12 60 SR App Annie App Store Google Play 2012 10 2013 10 4 a 4 Shared Besearch T http www sharedresearch jp Copyright C Shar
30. DIC KLab TOKAI
31. b A 4 Shared esearch r http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 JOGA 2013 JOGA 2012 7 056 2011 4 200 PC 1 420 19 4 351 56 1 285 2011 4 200 2012 689
32. 2014 12 4 2014 12 4 6 000 5 6 300 74 9 300 ADA 76 9 221 70 59 3 3 63 3 60 6 4 4 TV CM 1 000 2 6 a gt
33. 1 2013 12 3 2013 3 5 8 19 2014 1 3 09 2 6 8 3 11 696 a 4 Shared eseareh http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved fi KLab 3656 Shared Research Report 2014 12 10 2014 12 1 350 A 50 2013 3 229 7 2013 8 16 6
34. SR MG GCA
35. RPG Role Playing Game 5 s Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved lt KLab 3656 Shared Research Report 2014 12 10 KLab 106 6122 6 10 1 03 5771 1100 1 2000 8 1 2011 9 27 HP http www klab com jp 12 IR IR http www klab com jp ir index html IR IR e i gt Shared Kjesearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved w KLab 3656 Shared Research Report 2014 12 10
36. SR 3 SW Strengths Weaknesses T 2 4 Shared Yesearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 00000 091 800 100 800 110800 120 800 130 120 0 oo ogo oog ng oo oo nono 2 365 2 953 5 665 15 210 20 993 000 67 249 918 1685 HHHHH 1 194 1 168 2 279
37. App Store 40 Google Play 40 2014 6 20130 120 0 20140 120 0 00000 1Q 20 30 4Q 50 10 20 Google Play 3 8 5 8 9 8 24 0 29 8 34 0 40 0 App Store 9 6 19 5 31 7 30 8 29 3 33 7 39 9 00m00000sROOD 20130 12000000001600000000 App Store App Store 2 3 9
38. i amp CTO 2000 R amp D KLab CEO 2000 6 Java 2014 6 843 2013 12 2 2 HERT 2014 12 2015 12 IR 4 e Shared Wesearch http www sharedresearch jp Copyright C Shared Research I
39. SR Inc SR Tnc Shared Researcn SR Inc SR Inc SR Inc SR Tnc
40. IP kd 4 Shared esearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 Age of Empires World Domination 2014 2015 20 FOX glee 2015 glee 6 5 A gt Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved lt KLab 3656 Shared Research Report 2014 12 10
41. 2014 12 2013 12 2014 1 2013 4 sweet Oe e SR ARPU
42. 2013 12 5 5 4 3 4 3 600 2013 8 765 230 246 2014 3 1 2013 12 2014 12 pali 5Q 1Q 2Q 3Q 1 185 1 101 1 017 962 SR 2013 12 5 5 4 3 4 3 ka Shared eseareh
43. 3 1 2 1 TV 2014 4 2014 5 26 300 ARPPU 1
44. 2012 70 139 9 000 2016 442 Berg Insight 2012 84 8 400 17 2017 186 1 8 600 1 Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 20120 0 0 20130 0 0 HHHH 1390 9 0000 0 20160 0 4420 0 DO0O000002ol20 30000 00DD0000 84000 20170 0 1860 00 Berg Insight 20130 20 000 Canalys 2013 1 3
45. KU Rise to the Throne Lord of the Dragons 4 5 ETERNAL UPRISING End of Days 5 5 504 3 4 128 4 4 598 296 5 9 12 609 Google Play 30 49 6 4 24 796 5
46. Weaknesses 10096 2013 12 4 e 2013 7 SI
47. 98 3 2014 12 3 7 9 6 355 6 000 1 195 ADA 600 1 300 ADA 593 749 400 a gt Shared Gewearch i http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 8 31 12 31 3 RA 2014 7 9 2 2013 3 2013 5 3
48. 5 656 8 000 20040 20050 20060 20070 20080 20090 20100 20110 20120 HHHHHH 4 278 4483 4385 4676 4872 5033 5108 5 243 5 656 1437 1 338 1254 1 223 1128 1132 1 135 1135 1 125 OGA SRH PC PC 1329 30 2013 BP 28 2 2013 7 2012 6 18 0 10 2
49. 4 600 Qihoo 360 3 590 ADA SI 330 168 2013 12 4 511 D E 0 72 2 1 42 Qihoo 360 2 63 T 2 4 Shared Yesearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 2013 11 13 5 2012 8 15 209 168 5 2 810 ADA 192 3 2 819 196 4 1 622
50. IX PSAT a 4 Shared eseareh http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 809 2014 6 2013 12 85 43 SR ARPPU Average Revenue Per Paying User Dig 1 SR 10 000 20 000 SR ARPU 20 2013 12 4 1 4 000 900 2013 11
51. 2014 12 2014 12 13 5 2013 4 5 10 2014 2 Lord of the Dragon Age of Empires
52. 2 4 6 2014 2014 8 14 gan 400
53. mixi 2009 3 2009 12 2013 2013 12 S1 11 SI 2013 8 free to play Kabam 2013 11 Qihoo360Technology Co L
54. 2013 12 959 2013 12 S1 2014 12 1009 60 40 2013 12 2014 12 3 1 9 15 941 1 891 2 000 1 290 2014 12 3 7 9 6 355 23 2 5 9 1 195 99 2 99 29 1 300 119 0 119 2 749
55. 2014 5 2014 5 1 3 2014 12 1 2014 12 1 4 425 4 050 96 90 106 86 51 86 3 1 i Shared Wesearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved N 20141 60 0 00 HHHHH 10H 00 00 0000 HHH 0000 HHHH HHHH HHHHHH HHHHHH 613 HHHHHHHHH HHHHHHHH ooo HHH HHHH HHHI 610 HHHHHHHHHHHHHH HHHHHHHH HHHHH HHHHHH OOO 1400 30 HHHHHHHHHHHHHHHHHHHHH HHHHHHH HHHHHHSRHHH jum ji aan mez goana ka 9 Shared escareh http www shar
56. a 4 Shared eseareh http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved fi KLab 3656 Shared Research Report 2014 12 10 2013 12 2011 80 0 20120 80 0 20130 120 0 10 10 DQ 10 DQ gQ DQ 00000 283 487 646 741 796 774 00000 0 111 128 205 208 237 283 598 774 946 1004 1 011 00m000000sRPOOUD 201 120 0 0000001600 0 0 0000 3 1 2 KLab Cyscorpions 2013 4 237 111 2013 12 2013 12 2013 12 4 66 20
57. 20 2014 6 2013 12 114 57 SR ARPPU SR 5 000 10 000 bah Shared eseareh d http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 46 2013 12 4 1 1 400 SR Mobage 209 GREE 8 mixi 6 2013 12 2012 8 70 Mobage 2013 12 209 2 500 2014 2 20120 80 0 20130 120 0 10 2Q 30 40 1Q 2Q 30 40 5Q mixi 110 120 10 0 80 11 0 9 0 6 7 5 8 GREE 7 0 9 0 90 110 12 0 150 8 2 8 3 Mobage 63 0 60
58. 46 2013 2 http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved Q Shared KLab 3656 Shared Research Report 2014 12 10 20130 12 0 0 DUDU UDUD HHHHHHH HHHHH RISE TO THE THRONE 000000000000 iOS LORD OF THE DRAGON 000000000 RPG iOS Android 00000000 HHHHHHHHH HH NPBH 0 0 00 3200000000 iOS Android ETENAL UPRISING 000000000000 RPG iOS Android HHHHHHHH 000000000 RPG iOS Flyshot Golf 00 0000000 iOS HHHHHHHHHHHHHH HHHHHHH HHHHHHHHHHHHHHHH iOS Android 00 000 000 HHHH 000000000 RPG iOS Android 00000000 0 000 RPG iOS Android 0000000 0 0 RPG iOS Android SNSH HH HHHHHHH HHH HHHHHHHH HRPG GREE x0 1009 0 100 00 HHHHHHE HHHHHHHHHH Mobage mx HHHHHHH 0 0 00 HRPG GREE mixi HHHHHHHHHHHHHHHHHHH HHHHHHHHHHHH Mobage mixi GREE 00000000 RPG Mobgoe mixi 0000000 GP 0000 RPG Mobage mixi O00000 000000000000 0 PC UOO0OO0O0000000000000 Yahoo Mobage mixi
59. 3 40 2014 12 2 1 13 40 4 2015 12 1 SR 1 1 29 296 1 2 500 3 2014 12 Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved EN 4 KLab 3656 Shared Research Report 2014 12 10 31 5 O
60. LUwW DOD v ARPU 2 2 SR 2014 12 1 2014 12 1 1 3 2013 12 5 7 2 4 426
61. 2013 12 T 2 4 Shared Yesearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 u 2013 12 95 2013 12
62. 1 2 1 2013 12 141 825 830 u 2014 12 2 u 2013 12 2 53 99 App Store J
63. KLab 2009 12 SI 2013 12 959 2013 12 SI 2014 12 100 80 209 2014 6 HHHHHHHHHHH P014H6HHHHH HH HHHHHHHSRHHH
64. 22 Apple App Store 74 2012 5 18 7 ARPPU
65. Unity http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved gt Shared eseareh http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved fi KLab 3656 Shared Research Report 2014 12 10 Unity iOS Android 2013 8 iOS 2013 8 iOS Android Android iOS Apple Android Google IOS UNG UntyHHHHHHHHHHHH DOOMED nnh An
66. ARPU 2014 12
67. 2012 1 SNS foriPhone App Store iOS 1 App Store 1 2012 8 App Store 10 2012 7 Android 300 2012 5 foriPhone TALES OF KIZUNA SI 1 062 15 0 541 4 8
68. DSAS Hosting for Social 2009 11 Free Premium SR
69. 2014 1 00941 NASDAQ AAPL iPhone App Store 20 App Store NASDAQ GOOG Google Play 3 5 1 3 5 App Annie Index Market 02 2014 kd 4 Shared esearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 2014 12 2 4 6 5 160 600
70. 594 490 2014 12 2 4 6 5 160 1 3 HA 16 6 2014 12 1 6 9 586 696 700 541 2014 8 7 2014 12 2 8 31 12 31 2 2014 4 6 2 2012 9 2013 2
71. 8 562 9 11 3 9 750 10 850 11 1 100 2013 12 16 9 340 10 340 11 340 a Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved Q b KLab 3656 Shared Research Report 2014 12 10 OOOO 0o00 HH HH 8HHHHHH 436 900 oak 0000 1 259 20150 80 40 00 09000000 1 000 000 D
72. 195 0 13 769 286 1 5 280 AA 282 4 2012 8 16 3 non IP Golfking 4 3 TALES OF KIZUNA BASARA 1009 10096 Mobage GREE mixi for iPhone 2 App Store for Android GooglePlay
73. 2 1 281 2014 12 1 350 69 BAA 19 7 1 1 101 84 7 6 1 017 1 011 2013 8 AR 843 2014 6 1 24 102 2 171 4 2013 12 3 2 1
74. 5 664 91 8 961 538 7 951 624 09 549 162 4 3 566 340 4 1 380 91 S1 1 249 10 6 517 30 5 amp 844 14 1 381 12 89 GP 7 Mobage PC Yahoo Mobage 2
75. Hosting for Social 2009 11 DSAS Hosting for Social TV DSAS Hosting for Social HHH 090 80 0 100 80 D 110 80 D 120 80 D 130 120 0 oo ooo HH pim HH ng HH HHHHH 1 194 1 168 2 279 5 830 4 835 HHHHHH 50 5 39 5 40 2 38 3 23 0 HHHH 79 151 962 2 811 1 224 HHHHH 3 3 5 1 17 0 18 5 EBITDA 94 186 1 015 2 929 536 EBITDA 0 0
76. 600 575 http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 20120 80 0 20130 120 0 Q2 Q3 Q2 03 04 g0 HHH HHHH 2 917 3 899 4100 3 642 3 437 4 852 3 709 4 599 7 411 HHH HH 3 581 4 060 3 983 3 584 3 546 3 573 3 772 4 598 5 475 0000000000 22 8 4 1 2 9 1 6 3 2 26 4 1 7 0 0 26 1 0000m0000 710 1000 900 137 162 156 461 259 173 0000000 1 000 1 105 625 79 212 668 198 152 297 HHHHHHHHHH 40 8 10 5 30 6 42 3 z 41 3 5 000000000 710 1 000 900 140 158 154 467 261 275 0000000 999 1 109 627 82 154 572 123 126 217 0000000000 40 7 10 9 30 3 41 4 51 7 HHHHHHHHH 419 589 530 81 158 154 373 181 396 0000000 584 640 369 28 159 437 173 51 1 844 39 4 8 7 30 4 65 4 71 8 00DO000000sRODOD 000O0O000000000o000o00000000000000000000000000 2013 12 2013 12 3 2014 12
77. 1 1 3 2 3 30 109 55 1 5 10 3 3 000 HA 8 000 HHHH 09 80 0 100 800 110 800 120 800 130 120 0 D00 000 00 00 HH 479 573 900 1 382 3 882 HHHHH 193 1 311 4930 8 820 HHH 383 458 619
78. USEN 2007 2 SBI 2011 9 2012 8 12 SBI i S1 B2B B2C Mobage GREE mixi B2C 2009 12 Facebook Zynga t
79. 5 9 12 5 475 296 217 1 844 2013 12 20 993 1 223 941 2 563 2013 12 16 8 39 1 100 1 223 1 000 941 324 2 563 5 1 352 867 325 160 5 9 12 4 6 8
80. 3 1 10 2014 12 1 2013 2 30 409 1 53 99 2 63 09 3 73 6 4 2013 12 2014 12 50 10 2Q 3Q 378 350 281 200 SR
81. KLab 3656 Shared Research Report 2014 12 10 2030120000 120 0 00 gt EZ HH HH HHHHHSRH HH 1 20 KLab Global Pte Ltd KLab Cyscorpions Inc Ka KLab America Inc IP KLab China Inc KLab Ventures jesearch http www sharedresearch jp Copyright C
82. NHN 2014 2 2013 7 sweet e e SR kd 4 Shared Besearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 2013 12 2013 12
83. 52 79 87 2 2014 12 4 6 000 5 6 300 74 99 300 76 9 221 70 59 3 3 63 3 60 69 4 4 TV CM 1 000 2 6
84. 588 626 00000 1 45 NA 544 754 1 305 2 976 4 007 HHHH 173 455 1 076 1 325 1 154 HHHHHHH 367 301 218 150 2 847 374 124 503 1 712 1 670 HHHHHHHSRHHH HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH 2011 9 27 180 180 2011 10 94 94 2012 8 547 http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 2013 12 571 2014 12 20110 40 4 680 892 583 250 1 3000 0000 20110 80 4 680 900 583 850 HHHHHHH 20110 90 4 910 600 763 475 20110 100 5 030 900 857 550 HHHHHHHIHHH 20120 20 25
85. 2014 12 3 1 9 15 941 1 891 2 000 1 290 2014 12 3 7 9 6 355 ADA 23 2 5 9 1 195 99 2 99 2 1 300 119 0 119 2 749 52 7 87 2 70 95 2
86. iPad TP Intellectual Property App Store iPhone iPod touch iPad Android Google SNS Web miki GREE Mobage Ameba Facebook Twitter Google Myspace LinkedIn GooglePlay Google Android studio
87. HHHHHHHHHH 363 1 515 2 283 5 072 16 767 45 000 KLa OO 2 365 2 953 5 665 15 210 15 745 HH HHHHHHSRHHH HHHHHHHHHKLaB HHHH 20130 120 0 0000001600 0 0 1600 0 0 0000 0 7500 000 HHHHHHHH HHHHHHHHKLaH 130 0 00 0 020 9930 0 0 0 D 000 HH HH a Shared eseareh http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved N KLab 3656 Shared Research Report 2014 12 10 2014 6 809 20 20130 120 0 20140 120 0 00000 10 20 30 40 50 10 2Q HHHHHHHHHHH 13 4 25 3 41 5 54 8 59 1 67 7 79 9 HHHHHHHHSRHHH 2013 12 2013 120 0 0 00000000 HHHHHHH HH 60 40 HHHHH 200 46 HHHHHHH ARPPULSRH HH 10 0 0 200 50 0 0100 HHHHHHHHHISRHHHH 10 15 D HH HHHHHH HHHHHH Ar HHHHHHHHHHHHHH 00000 HHHHH ODO HHHHHHHHH H HH 400000 1400000 00000000000 DU 10 30 0 3200800000 H
88. Shared Research Inc All Rights Reserved c KLab 3656 Shared Research Report 2014 12 10 SW Strengths Weaknesses Strengths SR S1
89. 1 260 2957 00000000 111 106 204 1 024 HHHHHHH 149 229 300 358 HHH 95 107 125 254 HHH 45 120 74 174 1172 1 786 3 386 9 380 16 159 HHH HHHHHHSRHHH HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH 2013 120 0 0 0 0 0 0 0 1600 0 0 0000 20130 20 00000000 HHHHH2012H 80000000000000 2013 12 81 80 24 23 18 E 249 55 52 2009 8 47 1 2013 12 28 99 http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 HHHHHHHHHH 09 80 0 100 800 110 80 0 120 800 130 120 0 00000 00 HHHH 73 83 102 125 HHHHHHHH 287 306
90. 2012 8 547 589 2010 8 000000000 0000 090 80 0 100 80 0 110 80 D 120 800 130 1200 HHHH 0 0 HH HH HH 000000 7 3 6 5 6 3 10 3 11 6 HHHHHHHH 49 7 56 4 58 2 35 6 31 6 HHHHHH 7 8 12 5 24 7 33 2 28 1 HHHHHHHH 46 6 29 2 14 8 11 0 13 0 0000000000 000 3 1 27 3 43 4 24 6 18 6 HHHHHHHHHSRHHH HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
91. 2013 12 2014 12 5Q 1Q 20 30 175 78 102 106 198 175 171 155 SR 2013 12 5 5 4 3 4 3 1 5 6 2014 12 8 2 3 8 1 5 2 3 1
92. 347 528 1 803 HHHHHHHH 27 22 18 27 00000 63 158 HHHHH 3 3 2 10 00000 306 78 195 221 200 HHHHH 155 172 290 1 175 1 831 HHH 56 55 44 78 HHH 209 297 254 698 2 224 1 115 1 017 1 317 3 019 6 058 HHHHHHHSRIHHH HHHHHHHHHHHHHHHHHHIHHHHHHHHHHHHHHHHHHHHH 20130 120 0 0 0 0 0 0 0 1600 0 0 0000 20130 120 00000000 0000020120 80000000000000 0 2013 12 5 MOG Mobile Online Game IP 2013 8 free to play Kabam Kabam Apple Store Google Play Facebook Kabam com Eternal Uprising Kabam
93. 942 000 857 550 1500000 20120 80 26 050 000 902 180 ODDO 20120 11 26 329 000 928 565 HHHHHHHH 20130 20 26 769 500 1 027 086 HHHHHHH 20130 50 30 045 000 1 793 058 DOUOOOODODOD 20130 80 30 286 600 1 930 045 ODDO 20130 80 30 366 100 1 980 090 000000 00a 00000 2013 30 618 100 2 012 513 SR 2011 4 1 300 2011 9 229 700 10 120 300 2012 2 1 5 2013 7 Oak 8 12 Qihoo 3 79 500 241 600 918 500 2013 12 30 373 600
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95. Shared esearch i http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 TVCM 1 2013 12 2014 12 6 10 2Q 3Q 4Q 312 325 296 387 1 000 SR 2013 12 5 5 4 3 4 3
96. a 18 gt 21 ui 28 SW Strengths Weaknesses uuu 32 mac VIFT A a aaa a be kn ak ma a Ka anda a a EA a a mana PEKA ke ad D KE na aa BEA E a A ENG a ag A KEN 34 E asah EE a ENG aga da aan a NK an NA anaa Aa a a Ba anala NE SEA KA aa a daa AA 37 AAN 39 Mii 43 PING AJEG Ta a A ea aa aga a EEA E BERA a Nang EA IE N Ba anga an aa 45 MS ND E PT NANG A RANG NE NR NA A E RE TE 47 Mi 49 49 ZIAR FE VZAS a 50 pa Sah E E E ORE A OE TE E ATE 51 i 52 E E 52 TETE EE a A a E E E E 52 TR 52 EC ON Ga aaa a a Aa a aa a a aa aaa aan 53 Mi 56 i 2 Shared Wesearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved CN KLab 3656 Shared Research Report 2014 12 10 2009 12 S1
97. http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 2013 12 1 352 2014 12 3 5 39 5 3 5 22 1 1 1 3
98. 0 590 520 400 310 234 202 100 140 190 130 110 10 0 6 0 5 9 6 0 HH HHHHHSRHHH 2013 120 0 0000001600 000000 Mobage 5 Mobage TALES OF KIZNAJ
99. 00 4 0 6 3 17 9 19 3 HHHHHHHH 4 0 7 1 9 7 10 7 OOo HHHHHH HHHH 7 0 14 7 27 3 41 0 00000000000 18 9 32 3 53 4 75 8 000000 1 76 2 07 2 81 3 85 2 98 HHHH HHH 173 455 1 076 1 325 1 154 HHHH 168 8 166 2 194 9 181 3 150 0 0000 156 1 147 6 180 8 163 5 139 5 0000000cPOOODO 0 47 0 12 0 53 1 35 0 38 0000 68 7 16 4 38 5 57 5 41 7 0000000cPOOODO 0 4 0 1 0 4 0 9 03 0000000000 HH 3 1 27 3 43 4 24 6 18 6 HHHHHH 173 283 621 249 171 HH HHHHHHSRHHH HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 2 1 amp 2012 20100 0 20110 0 20120 0 20130 0 00U0D0D Klab HH 2 953 5 665 15 210 20 993 HHHHH 605 59 8 61 7 77 0 HHHHHH 39 5
100. 2 953 24 9 150 ADA 91 5 131 144 9 209 123 2 809 ADA 185 3 S1 1 396 7 1 amp 740 20 3 SNS 2 2 2 3 6 2010 8 SI
101. 402 38 3 23 0 0000000 34 4 233 193 28 9 HHHHH 51 17 0 185 5 0000 HH 9 240 9 608 25 822 163 060 HHHHH 29 4 321 364 32 6 HHHHHH 706 679 636 674 HHHHHHH 50 6 55 706 27 6 115 HHHHH 20 0 122 36 0 559 HHHH HH 1 515 2 283 5 072 16 767 00000 30 0 448 492 HHHHHH 700 552 50 8 0000000 45 0 25 7 14 9 HHHHH 25 1 29 6 343 HHHHHHHHHHSRHHH HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH 0000000000 14HHHHHHHHHHHHHHHHH 90020120 0 0 0 000203 9000000000000 2013 12 OS 2013 12 3 Unity iOS Android Unity Unity3D Unity 3D
102. 5 830 4 835 HHH 22 95 2 155 8 000000 505 395 402 383 HHH 79 151 962 2811 1 224 000 gt 915 538 7 1923 00000 33 51 170 185 HHH 54 131 951 2 820 942 94 5 144 9 624 0 196 4 00000 23 44 168 185 00000 94 210 550 1 623 2 564 HHH 1232 1624 195 0 a 40 7 1 9 7 10 7 HHHHHHHH 16 16 4 681 26 050 33 059 EPS 4 9 24 64 94 EPS HHHHHHH 59 2 DPS 0 0 0 0 0 BPS 23 32 56 119 124 00000 00000 DODOD000 741 425 721 1 862 4 518 000000 1 183 1 168 2 113 4 122 6 868 HHHHHH 21 95 44 263 300 000000000 138 235 263 955 908 000000 5 9 99 51 621 HHHH 1 347 1 507 2 519 5 391 8 698 HHH 149 136 138 427 724 HHHHHHH 266 266 101 30 2 750 000000 701 703 1 084 2 273 4 580 HHHHHHH 101 35 117 120 97 HHHHHH 102 50 130 142 110 HHHH 803 753 1 214 2 415 4 690 HHHHH 544 754 1 305 2 976 4 007 HHHHHIHHHHHHI 367 301 218 150 2 847 J000 0 D HHHHHHHHHHHHHHI 331 86 471 2 260 1 316 000000000000001 2 159 85 1 087 2 507 000000000000001 105 72 90 32 6 363 ooog HHHHHHHROAI 7 0 14 7 27 3 41 0 3 HHHHHHHHROE 18 9 32 3 53 4 75 8 gt HHHHHH 40 4 50 0 51 8 55 2 45 5 HH HHHHHHSRHHH HHHHHHHHHHHHHHHHHHHHHI 0000000000000000 20130 120 0 0 0 0 0 0 0 1600 000001 20120 80 0000000000000001 Shared esearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved se 1 Shared Yesearch
103. 9 47 1 344 23 3 198 UDUD 79 151 962 2 811 91 5 538 7 192 3 3 3 5 1 17 0 185 DODO 2 0 0 13 27 19 11 4 HHHH 54 131 951 2 820 1449 624 0 1964 2 3 44 16 8 185 0000 29 0 18 0 0o00 2 14 29 7 0000 13 92 390 1 191 00000 94 210 550 1 623 1232 162 4 195 0 4006 71 9 7 10 7 HHHHHHHHHSRH DU ODO HHUHHHHHHUHHUHHUHHHHUHHUUHHUHUHUUHUUUUHHH 20130 120 0 0 000001600000000 2014 12 10 120 80 0 130 120 0 ngi 20 993 16 159 4 835 23 0 6 058 28 9 1 224 319 38 942 487 1 624 483 2 564 2009 8 2013 12 10 2013 12 5 16 2010 8 2013 12 2013 12 S1 11 SI
104. H HHHHHHSRHHH HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH ARPU ARPU DAU Daily Active User
105. HHHHH 0 O RPG Mobage 0000000 HHHHHHHHHHHHHHHHHH Mobage mixi GREE HHHHHHH SLAMDUNKI H 00 00000 HHHH OSLAMDUNKOOO O O O00000 000000 Mobage 00 BASARA 00O HHHHHH MD 0000 0 00000 00 RPG Mobage mixi TALES OF KIZNAHH HH HH 00 ORPG Mobage miki d 0 0 000000000000000000000 HHHHHHHHH 00000 D RPG GREE DOOD ODD DUDU DU DDOU GREE iOS Android OOUO0O000000000 HH 0 O RPG GREE iOS entag HHHHHHH HI 00000 mobage GREE mixi entag HIHHHHHHIHIHH HHHHHHHHHHHHH mobage GREE mixi entag D eSsearch HHHHHSRHHH http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 TIP TARU TAP ME KIT TALES OF KIZNA DSAS
106. Kabam 2013 9 App Store Google Play 2013 11 Qihoo360Technology Co Ltd Qihoo 360 Mobile Assistant 360 Mobile Assistant Qihoo Qihoo 918 500 2 63 2 56 MOG
107. Report 2014 12 10 2009 2012 KLab 2009 mixi 2010 DeNA mobage GREE 3 2011 mobage 2011 mixi 2011 8 2012 8 3
108. droid HHLSRHHH 2013 12 agi 1 i Shared
109. ed Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 ASDAQ 3765 3668 SR 91 196 2013 SR 20130 120 0 0 00000000 09 O0 1000 1100 1200 1300 140 0 HHHHHHHHHHHHH DeNA 00000 37 607 48 105 112 728 146 501 202 467 182 600 DUDU DUD 13 945 35 231 64 178 158 231 152 238 000 0000 000 9 187 10 293 13 229 13 334 12 632 11 500 HHHHHHHHHHHHHHH HHHHHHHHHH 10 294 9 240 9 608 25 822 163 060
110. edresearch jp Copyright C Shared Research Inc All Rights Reserved KLab 3656 Shared Research Report 2014 12 10 00000 ngu ga 11 25 2 61 2 13 1 74 1 38 1 30 1 13 1 10 1 02 0 96 24 67 KLab 3656 Shared Research Report 2014 12 10 1964 1986 1987 1989 Q2 FAX Q2 1997 ACCESS 4813 ij JAVA VM Virtual Machine 1998 F i
111. esearch T http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 140 120 000 130 120 0 140 120 0 Njaga gagu 010 0 Q20 0 Q30 0 Q40 Q5 D 010 0 Q20 0 Q30 0 Q40 0 HHH 3 546 7 119 10 891 15 489 20 993 4 426 5 160 6 355 6 000 000 p HHHH 2 556 5 469 8 399 11 861 16 159 3 262 3 613 4 076 HHHHH 990 1 651 2 492 3 628 4 835 1 164 1 548 2 279 HHH g HH 27 9 23 2 22 9 23 4 23 0 26 3 30 0 35 9 0000000000 1 203 2 531 3 571 4 556 6 058 1 068 2 015 1 084 DEDI AH 33 9 35 6 32 8 29 4 28 9 24 1 39 1 17 1 0000 212 881 1 079 927 1 224 96 600 1 195 300 000 P 00000 g g 2 2 11 6 18 8 4 7 HHHH 154 727 851 725 942 106 594 1 300 300 000 8 9 5 00000 5 2 4 11 5 20 5 4 7 HHHHH 160 598 771 720 2 564 51 490 749 221 000 HH HHHHHHSRHHH HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH 20130 120 0 0 0 0 0001600000000 2013 12 3
112. eutsche Bank AG London 7500 20150 120 150 00 10 HHHHH 1 000 000 Deutsche Bank AG London 8500 20150 120 150 00 0110900000 1 000 000 Deutsche Bank AG London 1 1000 20150 120 150 00 HH HHHHHHSRHHH 9 11 2 704 ADA 2013 12 2014 12 HHHHHHHHHHH 090 800 100 80 0 110 80 0 120 800 130 120 0 o0 0 00 HH HH 00 00 DU 1 331 86 471 2 260 1 316 2 2 159 85 1 087 2 507 FCF 1 2 329 245 386 1 173 3 823 105 72 90 32 6 363 A 15 35 53 118 687 B 4 9 91 22 2 199 C 173 283 621 249 171 0 0 FCF NI AAB C 67 47 109 1 470 3 905 SRI
113. http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved 4 KLab 3656 Shared Research Report 2014 12 10 2014 12 10 KLab 2014 12 3 2014 12 3 2014 11 13 2014 12 3 2014 11 10 2014 12 3 2014 12 3 15 940 15 585 1 891 1 296 1 999 1 293 1 290 1 032
114. nc All Rights Reserved N 4 KLab 3656 Shared Research Report 2014 12 10 1970 1980 1983 Wii
115. opang NAVER J APAN LINE 0000 NAVER J APAN UNE 40000 PRIDE LINE Pokopang LINE WND runner 000000000 0000 NZNA 000000000 0000 UNE NAVER J APAN 00 00000 00 50000000000000 LNE Bubble oo0otoon0 LINE POP sD0000 0000000000 Applibot UNE oo LINE 0000000 60000000X 0000 PRIDE 00000 00 0000 0000 PRIDE 000000000000 0000000000 00000 0000 Supercell 0000 Applibot 0000 710000 0000 00000000000 00000000000 0000000 0000000000 0000 PRIDE oo 0000 0000 000000000 nisi 0000 8000000000000 000000 0000000 0000000X UNE PLAY 000000000 0000 KZNA gloops 0000000 00000 UNE 00 00000 900000000000 0000 0000 000000000000 LINE WND rumer 0000 PRIDE 00000000000000 0000000 0000 000000000 UNE 0000 King 1000000 00 0000 LINE PLAY 00000000000 00000000 00000000000 00000 00 0000 Supercell LINE 0000000 HH 0000000 Supercell 0 0 DApp Amieg D OOOSRO D 0 IP 2 IP IP
116. td i Shared Wesearch http www sharedresearch jp Copyright C Shared Research Inc All Rights Reserved N 4 KLab 3656 Shared Research Report 2014 12 10 amp 2014 8 2014 8 7 2014 12 2 2014 12 2 9 585 8 925 696 ADA 216 700 216 541 141 u ARPU
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