解釈主義的アプローチによるデジタル家電コモディティ化
Contents
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146. 2002 Christensen Clayton M 1997 The Innovator s Dilemma Harvard Business School Press 2000 Christensen Clayton M and Raynor Michael E 2003 The Innovator s Solution Harvard Business School Press 2003 Constantin James A and Lusch Robert F 1994 Understanding Resource Management Oxford OH The Planning Forum Gronroos Christian 2006 Adopting a service logic for marketing Marketing Theory Vol 6 No 3 pp 317 333 Gronroos Christian 2008 Service logic revisited who creates value And who co creates European Business Review Vol 20 No 4 2008 pp 298 314 Holbrook Morris B 1999 Consumer Value A framework for analysis and research Routledge Holt Douglas B 2004 How Brands Become Icons The Principles of Cultural Branding Harvard Business School Press 2005 Klapp Orrin E 1986 Overload and Boredom Essays on the Quality of Life in the Information Society Greenwood Pub Group 1988
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213. Get Customers to Sense Feel Think Act and Relate to Your Company and Brands Free Press 1 2000 f o Vargo Stephen L and Lusch Robert F 2004 Evolving to a New Dominant Logic for Marketing Journal of Marketing Vol 68 pp 84 102 Vargo Stephen L and Lusch Robert F 2007 Service dominant logic continuing the evolution Journal of the Academy of Marketing Science Vol 36 No 1 pp 1 10 4 2004 7 25 iPod mini 1500 6 2004 7 27 2003 2004 2005 2006 2007 NEEDS
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218. Kunkel Paul 1997 Appledesign The Work of The Apple Industrial Design Group Watson Guptill Pubns 1998 Levi Strauss Claude 1962 La Pensee Sauvage Librairie Plon Paris 1976 Linzmayer Owen W and Hayashi Nobuyuki 2006 2 5J McCracken Grant 1988 Culture and Consumption New Approaches to the Symbolic ly Character of Consumer Goods and Activities Indiana University Press 1990 Payne Adrian F Storbacka Kaj and Frow Pennie 2007 Managing the co creation of 54 value Journal of the Academy of Marketing Science Vol 36 No 1 pp 83 96 Pine B Joseph and Gilmore James H 2000 The Experience Economy Work Is Theater amp Every Business a Stage Harvard Business School Press 8 2000 Schmitt Bernd H 1999 Experiential Marketing How to
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