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Contents
1.2.
3. BLA 1
4. TV
5. SEGA Sega Holdings U S A Inc Sega Amusements U S A Inc Sega Amusement Works LLC Sega Enterprises Inc U S A Sega Entertainment U S A Inc Sega of America Inc Secret Level INC Sega Holdings Europe Ltd Sega Europe Ltd
6. ma Ba ee ae k ene EHIH T Pr mi ii i E u m SP Se EEEa EE Hs EE prt u IR http www segasammy co jp japanese ir index jsp 2007 IR SEGA SAMMY GROUP CSR REPORT 2007 City re SHINS HS
7. AADA E IR
8. SEGA SAMMY GROUP CSR REPORT 2007 29 ESE ee 6 HB CHIC CSRH With Employees CSR CSR CSR
9. 2006 6 7 2007 4
10. Reo Fes DiS G amp E P10
11. EAR KIC WEB
12. CSR
13. Sa SNAG Starting New At Golf 1
14. PRAHA A Ee U gt g M e SE A a k a eh pi eet teins Seeds 2 ERALLTOH BEY Aes ii Nee Ne Se
15. 1 2007 3 7 1 2007 3 4
16. 32 SEGA SAMMY GROUP CSR REPORT 2007 2006 700
17. BHAR N I OBRA
18. SRA 2002 5
19. FAQ FY R E e R JMS ty ty ty AM SLS CS 2 DEORE v i
20. 2006 8 PR
21. SEGA SAMMY GROUP CSR REPORT 2007 3 EEA cecce i CSR With Society E CSH CSR
22. OR od e ones CR OH 2007 6 4 5
23. SHEA 2007 7 31
24. Beal WIC WEB
25. CSR CSR CSR CSR CSR
26. SEGASAMMY 2005 3 2006 3 2007 3 515 668 553 240 528 238 104 482 119 500 81 287 438 991 522 914 549 940 seo wwf sis 5 407 6 416 7 734 2005 3 2004 10 1 2005 3 31
27. 2005 12 2006 10 JMS T
28. Sammy ForwseBn E armea E Soup op BE AA is eyes Ul ape qe Bee g k 2E LAA wwwsammxcojp 0
29. CSR CSRH CSR CSR
30. eA
31. KCBS BLA aa
32. SEGA SAMMY GROUP CSR REPORT 2007 25 ridtir rasa CSR With Shareholders and Investors BAAS a BIO CSR CSR DI OUTRA er lessiloCl es cic IHE F E
33. 3 1 10
34. Z SEGA SAMMY GROUP CSR REPORT 2007 CM
35. JMS 4
36. IR WEB R 2006 IR 2 2 6 396
37. ALL Net ALL Net Fin OG A eg a eel ee aL SERED 2 DVS SIDE mois YRD Z ALL Net 2 SEGA SEGA SAMMY GROUP CSR REPORT 2007 Vi CReie SRST oR RAO
38. TDnet TDnet TDnet IR E 4
39. 10 000ha 2004 2006 NPO WWFW 1 1 WWE WWorld Wide Fund for Nature 100 NGO
40. HHA see RE T E 20075 kwh J ae ee Fu 100 kwh 100 kwh CO gt 736t 100 5kwh Wiis Ea big 505 kwh 505 kwh CO gt 368t 100 kwh 50 kwh 50 kwh NN 368t 1 CO2 2007 4 2007 4 Y 2 3 SEGA SAMMY GROUP CSR REPORT 2007 3 SRS ridt A Y bPE m SRO GUE
41. CSR CSR 2 CSR fy A we amp n CSR 2007 CSR CSR CSR CSR
42. CSR 2006 e 2005 e
43. 1 Sign lt
44. JMS A 104 MSi P CS CSR CS
45. PR SEGA SAMMY GROUP CSR REPORT 2007 3 5 SEMPRE ridt rrr bPE bal CSR With Society
46. 9 9 US IA WIE jel SR e Oo iN Gee SEES 57 ia T We Sl Alaa en ie SAU Cd 20 SEGA SAMMY GROUP CSR REPORT 2007 CS
47. 2006 1 CSR 2 3 WEB CSR 2 SEGA SAMMY GROUP CSR REPORT 2007
48. 2006
49. e CD 2005
50. 9 6 SEGA SAMMY GROUP CSR REPORT 2007 D O ISO14001 PDCA
51. EVERGREEN21 SEGA SAMMY GROUP CSR REPORT 2007 3 3 SEMPRE ridt rrr bee mf ti ARN AB Ose 2006 2 000
52. 2007 8 2008 8 TARR SEGA SAMMY GROUP CSR REPORT 2007 3 A SEGA SAMMY GROUP CSR REPORT 20
53. W ith Employees 26 278 W ith Society 230 3900 BROS AMORA OBL CERCAS ONT CHEK OS
54. CARABI SO T S
55. SS al ca CSR HES OT EKSENE A ee ee aes 2004 10 EIS _ CSR 3 ae 1 CSR gt 2
56. gr UTA pe vee apy LER ABO OEE pant sp o a 7 o O D x A AJ gt p JIN 1983 NSP 2007 ree Sap 304 9 Sammy SEGA SAMMY GROUP CSR REPORT 2007 14 16 HES
57. 2006 11 atc
58. 8 Cite Nal SE al 0 wai os AL BA Pe E ee ie a 7 3D RAS r ae IFI PE 4 SEGA SAMMY GROUP CSR REPORT 2007 4 2005 2006 1
59. 2006 3 COSO 2007 2 SOX 2009 3 SOX
60. E CSR CSR RRA aS e p eG ZOOS Snes
61. with with Employees Shareholders amp Investors a eli me BORE BEANO BAT IIWLI OE O SEGA SAMMY GROUP CSR REPORT 2007 SEGA SAMMY GROUP CSR REPORT 2007 CSR CSA CSR CSR CSR CSR CSR CSR CSR CSR
62. 2 ee 1 pr 4p ra ame F a A JAA BH 23 57 gt 1 4 977t 193 3 2 a F PEFC 404t 8 Zp ek LP 204 05TJ 30 40TJ 1 376 66TJ 2t CO2 8 287 ECO2 1821 tCO2 64 901 tCO2 2t 100 153 930m3 10 258m3 628 594m3 138 675m3 gt 421t 46t 1 342t SERNA ee 578t 933t 131t Lee oan 1
63. 2006 2007 oie lt gt OFleEAS M FORLEY OEMS CODE De qs eC KA Ui SSS Cue ee
64. 6S 5 d w 6 4
65. 1 1 1 1 2007 3 IR
66. 3R Opa a 7 ee oE Wy Clu ke gt CSR CSR PDCA 1 CSR 2 CSR 3 CSR WIG Ries 4 CSR 5
67. Es Ces S ele Ste 6 SHA SERBO BRR ald OOF MAS
68. 2 Sea aN ab 2006 7 OS Wie or So UMS2al SE CA SG ey eet ble IMA ESE ZCI SO ea lay SEGA G amp E 2006 4 Ss al ASSO vie SANKYO 3 G amp E aie ime Gaming amp Ent
69. 1 ARRARIR 6 B Jin 5 PE 1 93 e T 9 2006 10
70. 5 ARE RAZR 5 5 a 9 NEN CSR Customers z R p in 5 i 0 a alm ES PDCA ja _ 5 CSR E o
71. CSR CSR CSR SEGA SAMMY GROUP CSR REPORT 2007 Q 4 CSR With Customers Aeae aL a Obie ne Een b WG aeeedp ee ea ce E CSR CSR CS
72. gt lt a f F E TT 2006 2006 1 317 m 34 SEGA SAMMY GROUP CSR REPORT 2007
73. BRA 3 4
74. SEGA SAMMY GROUP CSR REPORT 2007 SE CS TVET NE Cael
75. 2 mee 0 OO ay a P35 PET lt eS oo A 7 a me Ea en nmr DE ar EE FE se U ae Lh a p mmmml a E _ J F Es _ wan t kaj i pas sm or ae EGT D w C T i debit i ET T e ea A a7 i Fn T a za paiT Tar i f phy _ lt am 5 SEGA SAMMY GROUP CSR REPORT 2007 Q
76. SLS P37 PL TrlpleC TripleC TrlpleC Challenge Change 2 Creation 3
77. me I i eee SEGA GSE E CG 2003 3 1
78. CSR CSR CSRH CS R R de N aA CSH CSR CSR CSR 2007 7 31 CSR CSR fweahy TD 5 CSR
79. II Se A Var Vo Bw Ne is o Deore OS A SEGA SAMMY GROUP CSR REPORT 2007 3
80. 3R 3R
81. z Adadi h BS a X Z B ERP AH SHE
82. A A O 3R 0 8U C OCC 3 O SEGA SAMMY GROUP CSR REPORT 2007 RCAF AUC WED
83. 2 1934 3 50 2006 4 1 2007 3 31 2006 4 1 2007 3 31 8 81MJ KkWh TJ 10 J 3 4 2 CO2 2007 4
84. Ee SEGA SAMMY GROUP CSR REPORT 2007 3 ridt IY NHR O CSR With Partners CSR CSR
85. 2007 fo tet 2 Of AES Sepa Logistics Service Ga ihi CRT
86. CSR 2007 __ CSR 4 1 CSR CSR CSR 2 CSR CSR 3 CSR Eae ome ae ea om DVD Pol RE OS Aa ese Gao 4
87. 1 2 1 v BA otoO HY it lt Z p p gt D RERE 1 iK v SANE A SEGA SAMMY GROUP CSR REPORT 2007 PARK I SU 2007 7 31 2 H ares R eee P lt 4 LBA mo Yam on A EAD ES ey STIR CSR G ra a 2 SOX
88. CSR CSR FIL 77 CSR RFJ TE CSR O SEGA SAMMY GROUP CSR REPORT 2007 PDCA CSR CSR CSR PDCA Plan Do Check Action PDCA CSR P CSR 2 CSR D CSR C
89. Virtual_ Amusement Center Tour IR 2007 4 IR IR IR 7
90. SO 2006 11 4 SO FN SE Special Olympics Nippon k Special Olympics Nippon SEGA SAMMY ATHLETE PROGRAM P35 i
91. CSR CSR CSR CSR CSR CSR AO SEGA SAMMY GROUP CSR REPORT 2007 aw REIN TB i 4 ab ny FOV EAC LUKE Fe RAL LEO OK TT RISALK KKK TERS EEE OE LULA TRS ABN ROG LAI F
92. LED and 30 3O 100 aoe 2005 60 2006 80 BHA
93. 26 CSR CSR CSR CSR CSR RAES THRE CSR CSR CSR CSR CSR CSR SHO CSR HE ARI PDCA CSR CSR CSR CSR
94. Bis SEGA SAMMY GROUP CSR REPORT 2007 5 E NUYS CSR CSR CSR Corporate Social Responsibility CSR CSR CSR CSR CSR CSR
95. E Edy 6 SEGA SAMMY GROUP CSR REPORT 2007 ro eS o Kp a a 2 M Aae bAa ey and UST DSTV SEA T ERE EED VE NET Mm mm 5 e722 com com TESS Ta D S Jey 255 2 2 ZS sel bos Se SEGA 1960
96. SEGA SAMMY GROUP CSR REPORT 2007 ridt ITY HE CHINESE sm yen PLAS KER 1994 1995
97. E and e ered a ee eran El ese D 430 IP
98. 6 8 10 12 140 CSR 16m W ith Partners CS 208 22m 230 BUCOIERRBL W ith Shareholders and Investors 24W 250
99. QCD ISO9001 ses COF ARC
100. 2005 3 2006 3 2007 3 0 00 0 00 0 00 0 44 0 52 0 51 14 19 11 60 7 88 1 02 1 07 1 19 0 28 0 33 0 28 0 35 0 54 0 47 1 29 1 04 2 02 21 78 7 02 7 33 26 64 35 50 36 70 33 95 31 34 32 57 0 05 11 04 11 04 100 00 100 00 100 00 2005 3 2007 3 101 258 2O SEGA SAMMY GROUP CSR REPORT 2007 RER
101. 28 SEGA SAMMY GROUP CSR REPORT 2007 2007 4
102. Ald 8
103. SEBS YEE RISB BAA LPE KA PEFC Programme for the Endorsement of Forest Certification Schemes PEFC SEGA SAMMY GROUP CSR REPORT 2007 3 Q ew E o j ER H EEA m reat ABEST21 CSR
104. 16 970m 5 433m 32 25 C MM iis 2001 4 16 970m 5 4388m 1 105m 250mX 4 078m
105. AE A CSR CSR CSR CSR CSR CSR CSRH OSH CSH CSH CSR CSH CSH CSR CSR CSR Ac
106. 32H 34 35m SOM 39m 40 GRI 2006 GRI Global Reporting Initiative SUR CSR CSR WEB http www segasammy co jp japanese ir index jsp Wy Be FA 2006 4 1 2007 3 31 2006
107. 25 Cle lia 50 ie 57 97 12 109 975 125 1 100 5 6 258 iB 46 3 2 j 5 2007 3 31 1 2006 4 1 2 2006 4 1 2007 3 31 3 Q SEGA SAMMY GROUP CSR REPORT 2007 2001 3 2004 4 3
108. CSR CSR CSR CSR CSR CSR CSR CSR CSR C az HP Si E 5 z A 5 KE 5 zma E 35 m E a A 4 A a 2 Hi i gt CSR
109. 2004 4 1 WEB http Www se9asarmmy CO jp japanese Ir index jSD SEGA SAMMY GROUP CSR REPORT 2007 CSR RF CSR CSR Corporate Social Responsibility CSR CSR W ith Customers CONTENTS 4
110. 1 1 2 2007 BOF VY THD 2006 7 Alc Se D a 2002 5 3 2 ARCATE PL 3
111. 1000 IT
112. a JAPAN 2007 JAPAN DF F i E 2006 3
113. 3 1 2005 CSR BS 2 2006 CSR CSR CSR CSR CSR CSR 3 CSR CSR
114. Q amp A 3 CSR
115. CAL a NG a aati Cees SOE es es ui Viele ef SO Dae AMIE eS Is
116. CSR 3 i oe 21 2005 4 CSR CSR LI Glee 3
117. 2005 2003 2007 3 5 SEGA SAMMY GROUP CSR REPORT 2007 2007 Ogi aS en
118. 2004 ODA mol 11 23
119. CSR
120. GbE Sion 2006 2005 0 20 40 60 80 100 A RHR RICK FIDACUDADICMD lt DRL CESTE 8 6 2 2005 100 kVVh
121. photo by BILL COOPER Sy has Dankai Dankai 2006 12 2 Part2 2005
122. CS CESAW CERO 9 DIAL AREA CERA 1 CESA 2 CERO N HED EIS ESRD WEB
123. EE 1 6 a BEI ae 1645 a ST _ p RRS 3 5 1 3 Le p me 1 93
124. and i l 18 UFO 7 D ARCADE STAGE 4 SEGA E P ISS EOS Oe ae ie SReere ese 7 7 AS ey ae aie Dae Weer ae ce E UFO 3DCG Fee I Ces axle cali Cle 760 O ss ae 2 mh D ARCADE STAGE 4 E
125. ZA 2 SEGA SAMMY GROUP CSR REPORT 2007 5 ae eae rl ee eet ol OGD has RR EAT L RD SRAARAD STBICBA 2006 2 000 aie XS e er le re Seer ae ee ol Sao aaa oar ERE 13 ep za aa
126. CSR With Employees CSR CSR CSR lg TINS ASS ez EZI ai SALA 113 41 154 241 65 306 2 837 483 3 320 8 3 529 18 2 5 21 13 4 18 12 72 65 2007 3 31 1 2006 4 1 2 2006 4 1 2007 3 31 3 4
127. LOWES ea toe
128. BUC rat JAZZ2006 2006 9 5 JAZZ2006 2007 2 3 2005 10 7 2006 8 9
129. COs CSR CSR Hand Book EAA
130. FYI NFA RA WA AeA OW RR OAC S3R 2000 CR 3R
131. Sega Amusements Europe Ltd Sega Benelux B V Sega France S A Sega Germany G m b H Sega Publishing Europe Ltd Sports Interactive Ltd The Creative Assembly International Ltd The Creative Assembly Ltd Sega Shanghai Software Co Ltd Sega Networks China Co Ltd ACOP BPRS BRAG EB AT TES PSS Ee ARS Sega Amusemets Singapore Pte Ltd Sega Amusements Taiwan Ltd Sega Korea Ltd SEGA TOYS HK CQL TD Sammy NetWorks Asia Pacific Ltd AC RSE NASB BRS TMS MUSIC UK LIMITED TMS MUSIC HK LIMITED 2007 7 31 T 105 0021 T 144 8531 T 170 6029 1 9 2 1 2 12 3 1 1 21 60 29 fF
132. 07 2004 10 No 1 CSR 10 8 000
133. AVA EBA PBL TALL 491 YN FOTS AAT E TV 710 LIZFAYAYELG AK ahr KAUR URE Rv LIK Lt T EEN UE OARSGIE N7BEIGRUVUOYR GAA TARA 2 2 7 RAA IEE Oe AW AR A VIS7 4A AL gt ee A 2 IA Ate retok EU R GROUP Happy Entertainment to you gS SEGA SAMMY http www segasammy co jp SEGASAMMY GROUP dD J L GF Entertainment CSR 7T 105 0021 1 9 2 21 TEL 03 6215 9055 FAX 03 6215 9986 WEB CSR http www segasammy co jp japanese pr corp csr html FSC www fs
134. SEGA SAMMY GROUP Everything in entertainment dD I A FB SEGA SAMMY GROUP CSR Report 2007 ERROA UEI SEREA a SEGA SAMMY HOLDINGS 2004 10 CSR Sammy E
135. c org Cert no CU COC 807425 1996 Forest Stewardship Council PRINTED WITH 3 SOYINKI
136. ertainment SCs za 5alsSO e a a a ee OAS ma C R Des SEU a Anse a 3 Q SEGA SAMMY GROUP CSR REPORT 2007 CAD A EES 2006 10 1 2007 4 2 3 2
137. ta CSR CSR CSR CSR CSR T CSR CSR CSR CSR CSR CSR GRI P3 CSR CSR 35 935
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